WEBVTT
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Good morning and welcome.
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We are so pleased
that you could join us today.
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We've got some really exciting
product announcements to share with you.
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As we all continue to make our way
through these difficult times
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and face the challenges
that COVID-19 is causing
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in our communities around the world,
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it's so inspiring how people everywhere
have adapted:
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working remotely,
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learning from home
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and gathering virtually
to stay close to family and friends.
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And it's been gratifying to see
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the important role
our products have played
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in helping people come together,
carry on and move forward.
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We know that life
won't always be like this,
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and we're all looking forward
to better days.
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Here at Apple, we feel
a deep responsibility to keep innovating,
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to continue making products that enrich
people's lives in meaningful ways.
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Today we're focusing on two products
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that have played integral roles
in people's everyday lives:
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Apple Watch and iPad.
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Let's get started with Apple Watch.
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Apple Watch revolutionized
what a watch can do.
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If you think about it, for over 100 years,
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the traditional watch really focused on
just one thing: time.
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Today, it's incredible
what Apple Watch enables you to do
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right from your wrist.
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I use my Apple Watch and
its amazing features throughout the day.
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Before I go out in the morning,
I check the weather.
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At work, Apple Watch notifies me
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with everything from messages
to news alerts
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and keeps me right on schedule.
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I'm doing my best to stay in shape,
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so it's great that Apple Watch
keeps track of my workouts
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and motivates me to close my rings.
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When I get home,
I use it to open the garage,
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unlock my door and turn on the lights.
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And when I'm ready to settle in,
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I use Apple Watch
to stream my favorite music.
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And it's so reassuring
for millions of customers
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that Apple Watch has introduced
great health features
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like heart monitoring, cycle tracking
and fall detection
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and even the ability to take an ECG.
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No wonder Apple Watch is
the most loved watch in the world.
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I love reading the many messages
I get every day from Apple Watch users
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telling me how the watch has changed,
and in some cases, saved their lives.
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Like Ray from Texas.
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She'd been experiencing pain
in her stomach,
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but didn't think it was too serious.
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When her Apple Watch alerted her
to an elevated heart rate,
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she realized it really was.
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She went to the ER,
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where it was determined
she was in septic shock.
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Ray got immediate intervention,
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but she could have died
without that warning from her Apple Watch.
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Or Enrique from Spain,
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who's blind and uses his watch
for everything from speaking the time
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to reminding him when his appointments are
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to calling taxis and helping him keep fit.
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For Enrique, his Apple Watch has become
an essential part of his day-to-day life.
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Now I'd like you to meet a few more
of these people and hear their stories.
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Dear Apple, my name is Kate.
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It has always been my dream
to become an Olympian,
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but that can be hard with type 1 diabetes.
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It was just so many shots
and finger pricks every single day.
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I went from having to check my blood sugar
manually every 20 minutes
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to now all I have to do
is just glance down at my wrist,
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which reads the insulin pack
attached to my side.
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[crowd cheering]
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I feel like I don't have type 1
when I'm competing now.
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[announcer] That is a US
high-school record. That's unbelievable.
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My name is YJ.
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Back in February of 2019,
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I was diagnosed with high blood pressure
and hypertension.
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The medications cost me
$2,000 dollars a month, with insurance.
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That was the tipping point for me.
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I started tracking my exercises
and started tracking my health,
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all through my watch.
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Almost 18 months later,
I am not on any medications,
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and I am in the best shape of my life.
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My name is James.
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We were sitting in the living room,
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and I glanced down at my watch
'cause it kind of vibrated.
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It flashed "Increased Heart Rate."
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By the time we got to the hospital,
my heart rate was 206,
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and she said,
"Sir, you're going into cardiac arrest."
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I was 26.
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I wanted my life,
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and I didn't want my life just for me,
but I wanted it for my family.
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I'm thankful to still be here,
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and I'm thankful for that device
that saved me.
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I really love hearing those stories
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about how Apple Watch helps people
and enriches their lives.
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And healthcare providers,
insurance companies and businesses
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are also seeing the benefits
of offering Apple Watch.
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They know it can make a big difference
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in the lives of their patients,
customers and employees.
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Recently, the Mount Sinai Health System
in New York
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launched the new Warrior Watch Study.
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Using data from Apple Watch,
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researchers are studying
the impact of COVID
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on the psychological well-being
of frontline healthcare workers
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by identifying early signs of stress
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while also looking to predict infection
before symptoms appear.
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Singapore has one of the world's leading
healthcare systems.
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This fall, Singapore will become
the first country
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to leverage the benefits of Apple Watch
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by offering incentives for people
to use it to stay healthy and active.
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Apple Watch helps people understand
so much about their health and fitness
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and to live a better day.
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This year we're going to take it
even further.
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Here's Jeff to tell you what's next.
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Apple Watch has made a profound impact
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on so many of our customers' lives,
and we continue to be inspired.
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And this year, watchOS 7 adds
several important health features
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that take advantage of
the powerful technology in Apple Watch.
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The new Sleep app uses
the motion sensors to track your sleep.
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Automatic handwashing detection
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recognizes the motion and sound
when washing your hands
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and encourages you to continue
for the recommended 20 seconds.
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And watchOS 7 now uses
your motion and heart rate
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to measure a lower range
of VO2 Max values.
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Now, the American Heart Association
recommends
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routinely assessing cardio fitness levels,
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and VO2 Max is the most accurate way
to capture this.
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The problem is, it's usually only measured
in specialty clinics.
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Well, watchOS 7 can now measure
a full range of VO2 Max,
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which is a powerful predictor
of your overall health.
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And coming later this year,
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you can receive a notification if
your VO2 Max drops to those lower levels.
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Each year, Apple Watch raises the bar,
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adding new features and technology
that improve our lives.
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This year, Apple Watch
takes another big leap forward.
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And I'm excited to show it to you now.
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This is the new Apple Watch Series 6.
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The perfect combination of
powerful features and beautiful design.
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Series 6 is our most colorful lineup ever.
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There's a new blue aluminum case,
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this updated
classic gold stainless steel finish,
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a new gray-black stainless steel
called Graphite
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and for the first time, a stunning new
Apple Watch (PRODUCT)RED.
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Now on the inside, Series 6 is
packed with incredible technology,
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including a new health sensor
that enables an amazing new capability.
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Let's take a look.
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With Apple Watch Series 6,
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you can measure your blood oxygen
right from your wrist.
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The new health sensor in Series 6
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shines red and infrared light
onto your wrist
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and measures the amount of light
reflected back.
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Advanced algorithms use this data
to calculate the color of your blood,
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which indicates
the amount of oxygen present.
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The new Blood Oxygen app lets you
take a measurement in just 15 seconds.
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[watch chimes]
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And Series 6 also captures
periodic background readings
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and stores them in your Health app.
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So if you wear your Apple Watch to bed,
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it can record background measurements
while you sleep.
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I'll hand it over to Sumbul
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to talk more about blood oxygen
and its importance to your health.
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Blood oxygen saturation,
also known as SpO2, is like a vital sign.
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It's a key measurement that contains
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critical information about
your breathing and circulation.
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Apple Watch
is already a powerful health tool,
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with apps that measure heart rate
and heart rhythm.
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And now, adding blood oxygen
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brings another valuable
health measurement to users.
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Blood oxygen and pulse oximetry
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are terms that we've heard a lot about
during the COVID pandemic.
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As you breathe,
your heart and lungs work together
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to deliver oxygen throughout your body.
00:12:00.721 --> 00:12:04.825 align:middle line:-2
Blood oxygen saturation is an indication
of how well this system is functioning
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and of your overall respiratory
and cardiac health.
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And pulse oximetry is how you measure it.
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Now, the Blood Oxygen app on Series 6
lets you measure your blood oxygen
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for fitness and wellness purposes
from your wrist
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anywhere and at any time.
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This is a great new tool
for your overall well-being.
00:12:23.810 --> 00:12:26.580 align:middle line:-1
And to enable future medical discoveries,
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we're launching three new
health research studies
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to learn how longitudinal
blood oxygen measurements,
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along with other health metrics
from Apple Watch,
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can help manage conditions
that affect the heart and lungs.
00:12:37.925 --> 00:12:41.428 align:middle line:-2
First, to study how to better manage
and control asthma
00:12:41.495 --> 00:12:44.131 align:middle line:-2
using physiological signals
from Apple Watch,
00:12:44.198 --> 00:12:46.700 align:middle line:-2
we're collaborating
with the pulmonary experts
00:12:46.767 --> 00:12:50.437 align:middle line:-2
at the University of California, Irvine
and Anthem.
00:12:50.871 --> 00:12:54.608 align:middle line:-2
Second, to learn more about how metrics,
including blood oxygen,
00:12:54.675 --> 00:12:56.743 align:middle line:-1
can be used to manage heart failure,
00:12:56.810 --> 00:13:00.447 align:middle line:-2
we're partnering with one of the largest
research organizations in North America,
00:13:00.514 --> 00:13:02.282 align:middle line:-1
the University Health Network,
00:13:02.349 --> 00:13:05.152 align:middle line:-2
and the investigators
at the University of Toronto.
00:13:05.652 --> 00:13:09.456 align:middle line:-2
And finally, as we all continue
to learn more about COVID
00:13:09.523 --> 00:13:11.959 align:middle line:-2
and understand
the interplay with influenza,
00:13:12.025 --> 00:13:15.162 align:middle line:-2
we're partnering with the investigators
of the Seattle Flu Study
00:13:15.229 --> 00:13:18.465 align:middle line:-2
and faculty from the University
of Washington School of Medicine.
00:13:19.066 --> 00:13:22.135 align:middle line:-2
We will explore how changes
in blood oxygen and heart rate
00:13:22.202 --> 00:13:25.873 align:middle line:-2
could be early signals of the onset
of these respiratory conditions.
00:13:26.507 --> 00:13:28.509 align:middle line:-1
So that's the new blood oxygen feature.
00:13:28.575 --> 00:13:32.579 align:middle line:-2
We're so excited to bring this important
new health capability to our users.
00:13:33.080 --> 00:13:37.684 align:middle line:-2
Now, back to Jeff to tell you more about
the new Apple Watch Series 6.
00:13:39.486 --> 00:13:41.622 align:middle line:-1
Whether you're measuring blood oxygen,
00:13:41.688 --> 00:13:43.657 align:middle line:-1
making a phone call on your watch
00:13:43.724 --> 00:13:46.093 align:middle line:-1
or simply checking your Activity Rings,
00:13:46.159 --> 00:13:48.862 align:middle line:-1
it's all made possible by Apple Silicon.
00:13:49.329 --> 00:13:53.100 align:middle line:-2
Inside Series 6 is our sixth-generation
System in Package.
00:13:53.166 --> 00:13:56.770 align:middle line:-2
It's a purpose-built design
that's absolutely unique in the industry.
00:13:56.837 --> 00:13:59.239 align:middle line:-2
It includes a high performance
dual-core processor
00:13:59.306 --> 00:14:01.875 align:middle line:-1
based on the A13 Bionic in iPhone 11
00:14:01.942 --> 00:14:04.144 align:middle line:-1
but optimized for Apple Watch.
00:14:04.211 --> 00:14:07.781 align:middle line:-2
The S6 is up to 20% faster
than the previous generation.
00:14:07.848 --> 00:14:10.284 align:middle line:-1
Series 6 also has great new features
00:14:10.350 --> 00:14:12.853 align:middle line:-2
that are perfect
for when you're out and about.
00:14:13.153 --> 00:14:14.821 align:middle line:-1
Let's head outside and take a look.
00:14:26.233 --> 00:14:28.769 align:middle line:-1
Because of its energy-efficient design,
00:14:28.836 --> 00:14:31.872 align:middle line:-2
Series 6 has an even better
Always-On Display,
00:14:32.573 --> 00:14:34.875 align:middle line:-2
making it easier to read your watch
on sunny days
00:14:34.942 --> 00:14:36.810 align:middle line:-1
without having to wake the display.
00:14:36.877 --> 00:14:39.413 align:middle line:-2
Now it's two-and-a-half times
brighter outdoors
00:14:39.479 --> 00:14:40.781 align:middle line:-1
when your wrist is down.
00:14:41.181 --> 00:14:44.284 align:middle line:-2
Series 6 also features
a new always-on altimeter
00:14:44.351 --> 00:14:47.621 align:middle line:-2
that provides continuous elevation
throughout the day.
00:14:47.988 --> 00:14:49.590 align:middle line:-1
So on your next hike,
00:14:49.656 --> 00:14:52.526 align:middle line:-2
you can see your elevation change
in real time,
00:14:52.593 --> 00:14:54.161 align:middle line:-1
right on your watch face.
00:14:54.828 --> 00:14:57.831 align:middle line:-1
And at any time, no matter where you are,
00:14:57.898 --> 00:15:00.534 align:middle line:-2
you can measure
your blood oxygen saturation
00:15:00.601 --> 00:15:02.202 align:middle line:-1
right from your wrist.
00:15:02.803 --> 00:15:04.071 align:middle line:-1
[watch chimes]
00:15:09.610 --> 00:15:11.845 align:middle line:-1
Now let's talk about watch faces.
00:15:11.912 --> 00:15:15.148 align:middle line:-2
The watch face is fundamental
to the Apple Watch experience.
00:15:15.616 --> 00:15:18.352 align:middle line:-1
And we're taking faces further this year,
00:15:18.418 --> 00:15:20.787 align:middle line:-1
starting with some great new designs.
00:15:20.854 --> 00:15:22.890 align:middle line:-1
And we'd like to share them with you now.
00:15:27.327 --> 00:15:32.065 align:middle line:-2
[Dye] The watch face is the most powerful
and personal aspect of Apple Watch.
00:15:33.166 --> 00:15:35.502 align:middle line:-2
Our approach to face design
begins with a deep respect
00:15:35.569 --> 00:15:37.371 align:middle line:-1
for the history of timekeeping.
00:15:37.704 --> 00:15:39.973 align:middle line:-1
We combined that sense of craft
00:15:40.040 --> 00:15:43.343 align:middle line:-2
with the powerful technologies
and capabilities of Apple Watch
00:15:43.410 --> 00:15:45.179 align:middle line:-1
to create these new faces.
00:15:46.313 --> 00:15:49.716 align:middle line:-2
The GMT face shows
multiple time zones at once
00:15:49.783 --> 00:15:51.652 align:middle line:-1
and takes into account where you are.
00:15:52.586 --> 00:15:55.622 align:middle line:-2
The Count-up face lets you
start tracking elapsed time
00:15:55.689 --> 00:15:56.924 align:middle line:-1
from any given point.
00:15:58.458 --> 00:16:00.527 align:middle line:-1
And inspired by classic racing watches,
00:16:00.594 --> 00:16:03.197 align:middle line:-2
the Chronograph Pro face
features multiple time scales,
00:16:03.263 --> 00:16:05.132 align:middle line:-1
including a tachymeter to measure speed
00:16:05.199 --> 00:16:07.401 align:middle line:-2
based on time traveled
over a set distance.
00:16:08.502 --> 00:16:09.770 align:middle line:-1
In the Typograph face,
00:16:09.837 --> 00:16:12.272 align:middle line:-2
numerals can be displayed
in three custom type styles
00:16:12.339 --> 00:16:14.007 align:middle line:-1
and four different scripts.
00:16:14.074 --> 00:16:17.010 align:middle line:-2
Every combination is tailored
to fit the face perfectly.
00:16:18.078 --> 00:16:20.514 align:middle line:-2
We also collaborated with
the artist Geoff McFetridge
00:16:20.581 --> 00:16:22.516 align:middle line:-2
to create a unique piece of art
for your watch.
00:16:22.583 --> 00:16:24.518 align:middle line:-1
There are millions of combinations,
00:16:24.585 --> 00:16:26.887 align:middle line:-2
and a different one animates
when you raise your wrist.
00:16:29.056 --> 00:16:32.459 align:middle line:-2
The Memoji face brings
your favorite Memoji to your watch.
00:16:33.527 --> 00:16:35.562 align:middle line:-1
Each one moves and reacts to your touch.
00:16:36.163 --> 00:16:37.731 align:middle line:-1
And with the Stripes face,
00:16:37.798 --> 00:16:40.734 align:middle line:-2
you can show your pride in who you are,
support your favorite team
00:16:40.801 --> 00:16:42.703 align:middle line:-1
or even match what you're wearing.
00:16:42.769 --> 00:16:45.172 align:middle line:-2
We're so proud to add to
the legacy of Apple Watch faces
00:16:45.239 --> 00:16:46.773 align:middle line:-1
with this new collection.
00:16:50.844 --> 00:16:53.847 align:middle line:-2
In watchOS 7,
we also gave developers new tools
00:16:53.914 --> 00:16:56.583 align:middle line:-2
to build even more specialized
watch faces.
00:16:56.650 --> 00:16:59.386 align:middle line:-2
So if you're into surfing,
there's a watch face for that,
00:16:59.453 --> 00:17:02.022 align:middle line:-2
with apps like Dawn Patrol
to check surf conditions.
00:17:02.089 --> 00:17:05.392 align:middle line:-2
Or if you're into photography,
there's a watch face for that,
00:17:05.459 --> 00:17:08.228 align:middle line:-2
with apps like Lumy
to help you track the sun's position.
00:17:08.295 --> 00:17:11.899 align:middle line:-2
Or if you're a healthcare provider,
there's a watch face for that,
00:17:11.965 --> 00:17:14.768 align:middle line:-2
with apps like Notable
to see your upcoming appointments.
00:17:15.302 --> 00:17:19.173 align:middle line:-2
Watch faces have always been a great way
to personalize your Apple Watch.
00:17:19.239 --> 00:17:21.608 align:middle line:-1
Another is interchangeable bands.
00:17:21.942 --> 00:17:25.812 align:middle line:-2
Now, traditional watch bands
have a clasp or a buckle,
00:17:25.879 --> 00:17:28.782 align:middle line:-2
and they're limited to
a few preset sizes for fit.
00:17:29.216 --> 00:17:33.687 align:middle line:-2
Well, today we're excited to introduce
something completely different.
00:17:34.621 --> 00:17:37.357 align:middle line:-1
We call it the Solo Loop.
00:17:37.624 --> 00:17:40.460 align:middle line:-1
The Solo Loop is remarkably simple.
00:17:40.527 --> 00:17:44.097 align:middle line:-1
No clasp, no buckle, no overlapping parts.
00:17:44.164 --> 00:17:46.867 align:middle line:-1
Just one continuous piece.
00:17:46.934 --> 00:17:48.969 align:middle line:-1
Made from custom liquid silicone,
00:17:49.036 --> 00:17:52.873 align:middle line:-2
the Solo Loop is stretchable, so you can
easily slip it on and off your wrist.
00:17:53.207 --> 00:17:56.743 align:middle line:-2
It looks great, and it's durable,
and it's swimproof,
00:17:56.810 --> 00:17:58.345 align:middle line:-1
so it can go anywhere.
00:17:58.879 --> 00:18:00.714 align:middle line:-1
It's available in a range of sizes
00:18:00.781 --> 00:18:03.116 align:middle line:-1
so you can find your most comfortable fit.
00:18:03.750 --> 00:18:06.353 align:middle line:-1
And it comes in seven fantastic colors.
00:18:06.420 --> 00:18:09.323 align:middle line:-1
This new band style is so comfortable,
00:18:09.389 --> 00:18:11.391 align:middle line:-1
we did another version called...
00:18:11.458 --> 00:18:13.026 align:middle line:-1
the Braided Solo Loop.
00:18:13.093 --> 00:18:15.395 align:middle line:-1
It's made from 100% recycled yarn
00:18:15.462 --> 00:18:18.899 align:middle line:-2
that's meticulously braided
with ultrathin silicone threads,
00:18:18.966 --> 00:18:21.268 align:middle line:-1
and it will be available in five colors.
00:18:21.835 --> 00:18:24.338 align:middle line:-2
We're also offering a new take
on the leather band
00:18:24.404 --> 00:18:26.306 align:middle line:-1
with the new Leather Link,
00:18:26.373 --> 00:18:28.775 align:middle line:-1
with no loop-back or clasp of any kind.
00:18:28.842 --> 00:18:32.579 align:middle line:-2
There are also great new updates
for Apple Watch Nike,
00:18:32.646 --> 00:18:35.082 align:middle line:-2
with fun new Sport Band
and Sport Loop colors
00:18:35.148 --> 00:18:37.284 align:middle line:-1
plus a new Nike watch face.
00:18:37.784 --> 00:18:42.222 align:middle line:-2
And for Apple Watch Hermès,
we're introducing the new Attelage band,
00:18:42.289 --> 00:18:43.891 align:middle line:-1
in both single tour...
00:18:43.957 --> 00:18:45.325 align:middle line:-1
and double tour.
00:18:45.726 --> 00:18:47.995 align:middle line:-1
That's Apple Watch Series 6,
00:18:48.061 --> 00:18:50.230 align:middle line:-1
the most advanced Apple Watch ever.
00:18:50.564 --> 00:18:53.367 align:middle line:-2
We think you're gonna love
all the amazing new features.
00:18:53.834 --> 00:18:56.069 align:middle line:-2
This year we're doing
two additional things
00:18:56.136 --> 00:18:58.372 align:middle line:-2
to make Apple Watch available
to even more people.
00:18:58.705 --> 00:19:02.843 align:middle line:-2
And the first is an entirely new way
for families to use Apple Watch.
00:19:03.177 --> 00:19:05.245 align:middle line:-2
And here's Deidre
to tell you all about it.
00:19:07.548 --> 00:19:10.717 align:middle line:0
Apple Watch is essential
for staying connected to those you love,
00:19:10.784 --> 00:19:13.053 align:middle line:0
whether that's a child or an older adult.
00:19:13.120 --> 00:19:15.556 align:middle line:-2
Right now,
Apple Watch needs to pair with an iPhone,
00:19:15.622 --> 00:19:17.224 align:middle line:-1
which is something they might not have.
00:19:17.558 --> 00:19:21.728 align:middle line:-2
This is why we're excited
to introduce Family Setup.
00:19:22.129 --> 00:19:26.166 align:middle line:-2
With Family Setup, you can use your iPhone
to pair watches for your children
00:19:26.233 --> 00:19:29.236 align:middle line:-2
or older members in your household
who don't have their own phones.
00:19:29.303 --> 00:19:31.772 align:middle line:-2
And they will have
their own phone number and account.
00:19:32.406 --> 00:19:34.141 align:middle line:-1
Let me show you how it works.
00:19:40.480 --> 00:19:44.651 align:middle line:-2
Family Setup enables greater independence
for your kids or older parents.
00:19:44.718 --> 00:19:47.988 align:middle line:-2
And you have the comfort of knowing
they're just a call away.
00:19:48.055 --> 00:19:51.425 align:middle line:-2
You get the safety and communication
features that technology can deliver
00:19:51.491 --> 00:19:53.994 align:middle line:-2
in a device
that can be managed responsibly.
00:19:54.061 --> 00:19:55.162 align:middle line:-1
For example,
00:19:55.229 --> 00:19:58.632 align:middle line:-2
you can specify which contacts
your kids can communicate with
00:19:58.699 --> 00:20:00.634 align:middle line:-1
when using Messages and more.
00:20:01.301 --> 00:20:04.838 align:middle line:-2
And you can set up
automatic location notifications.
00:20:04.905 --> 00:20:08.509 align:middle line:-2
So whether it's Grandma's house,
school or basketball practice...
00:20:08.775 --> 00:20:12.579 align:middle line:-2
you'll get the reassurance your child is
exactly where you expect them to be.
00:20:12.646 --> 00:20:15.782 align:middle line:-2
To help them stay active,
kids can now track Move minutes
00:20:15.849 --> 00:20:18.752 align:middle line:-2
and use all of the other great features
of Activity and Workout
00:20:18.819 --> 00:20:20.754 align:middle line:-1
in a way that works best for them.
00:20:20.821 --> 00:20:23.724 align:middle line:-2
Kids can create a Memoji
with just their watch
00:20:23.790 --> 00:20:28.228 align:middle line:-2
and share it as stickers in Messages
or in the new Memoji watch face.
00:20:29.263 --> 00:20:31.732 align:middle line:-2
Whether they're learning at home
or in the classroom,
00:20:31.798 --> 00:20:35.269 align:middle line:-2
the new Schooltime mode
helps kids stay focused
00:20:35.335 --> 00:20:38.338 align:middle line:-2
with Do Not Disturb,
restricted interaction
00:20:38.405 --> 00:20:43.076 align:middle line:-2
and this distinctive look, which teachers
or parents can recognize at a glance.
00:20:43.744 --> 00:20:45.112 align:middle line:-1
These are just some of the ways
00:20:45.179 --> 00:20:47.881 align:middle line:-2
Family Setup
provides kids and older adults
00:20:47.948 --> 00:20:50.350 align:middle line:-2
with the powerful and unique
benefits of Apple Watch,
00:20:50.417 --> 00:20:51.919 align:middle line:-1
even if they don't have an iPhone.
00:20:52.452 --> 00:20:56.690 align:middle line:-2
Family Setup requires a cellular model
of Apple Watch Series 4 and later
00:20:56.757 --> 00:20:59.693 align:middle line:-2
and will be available at launch
with these carrier partners...
00:21:00.460 --> 00:21:02.296 align:middle line:-1
in these regions around the world,
00:21:02.362 --> 00:21:04.264 align:middle line:-1
with more coming later this year.
00:21:04.698 --> 00:21:07.067 align:middle line:-1
And that's Family Setup. Back to Jeff.
00:21:09.036 --> 00:21:12.506 align:middle line:-2
We think Family Setup will
keep families more connected,
00:21:12.573 --> 00:21:15.075 align:middle line:-2
giving kids
greater independence and agency
00:21:15.142 --> 00:21:16.577 align:middle line:-1
and you more peace of mind.
00:21:16.643 --> 00:21:18.078 align:middle line:-1
The second thing we're doing
00:21:18.145 --> 00:21:20.647 align:middle line:-2
to make Apple Watch available
to even more people
00:21:20.714 --> 00:21:25.152 align:middle line:-2
is to create a new model that combines
elements of Series 6 design
00:21:25.219 --> 00:21:28.155 align:middle line:-2
with the most essential features
of Apple Watch,
00:21:28.222 --> 00:21:30.490 align:middle line:-1
all at a more affordable price.
00:21:31.091 --> 00:21:34.528 align:middle line:-1
We call it Apple Watch SE.
00:21:35.128 --> 00:21:39.399 align:middle line:-2
Apple Watch SE has
the features customers love.
00:21:39.933 --> 00:21:42.035 align:middle line:-2
It has everything you need
to stay connected,
00:21:42.102 --> 00:21:44.571 align:middle line:-2
be more active
and keep an eye on your health.
00:21:44.638 --> 00:21:46.206 align:middle line:-1
And like Series 6,
00:21:46.273 --> 00:21:50.410 align:middle line:-2
Apple Watch SE uses our largest
and most advanced watch display,
00:21:50.477 --> 00:21:52.646 align:middle line:-2
allowing you to see
so much more at a glance.
00:21:53.380 --> 00:21:55.949 align:middle line:-2
More information and apps
on your watch face.
00:21:56.016 --> 00:21:58.385 align:middle line:-1
More in Messages, Calendar and Maps.
00:21:58.452 --> 00:22:01.755 align:middle line:-2
And larger and easier-to-read metrics
while you're working out.
00:22:02.289 --> 00:22:05.325 align:middle line:-2
And for fast access
to information and apps,
00:22:05.392 --> 00:22:08.228 align:middle line:-1
Apple Watch SE uses the S5 chip,
00:22:08.295 --> 00:22:11.698 align:middle line:-2
for up to two times faster performance
than Series 3.
00:22:11.765 --> 00:22:15.235 align:middle line:-2
And staying connected is even easier
with the cellular models,
00:22:15.302 --> 00:22:18.105 align:middle line:-2
which allow you to make phone calls,
send messages and more,
00:22:18.172 --> 00:22:19.339 align:middle line:-1
even without your phone.
00:22:19.406 --> 00:22:21.141 align:middle line:-1
And with Family Setup,
00:22:21.208 --> 00:22:25.245 align:middle line:-2
cellular models of Apple Watch SE
will also be great for kids.
00:22:25.312 --> 00:22:29.283 align:middle line:-2
Customers love using Apple Watch
for fitness and working out,
00:22:29.349 --> 00:22:33.153 align:middle line:-2
and Apple Watch SE has
the same accelerometer, gyroscope,
00:22:33.220 --> 00:22:36.290 align:middle line:-1
compass and altimeter as Series 6.
00:22:36.356 --> 00:22:38.692 align:middle line:-2
And because it has
the latest motion sensors,
00:22:38.759 --> 00:22:42.329 align:middle line:-2
Apple Watch SE
also supports fall detection,
00:22:42.396 --> 00:22:44.464 align:middle line:-2
a feature that's made
a lifesaving difference
00:22:44.531 --> 00:22:46.500 align:middle line:-1
for many Apple Watch wearers.
00:22:46.567 --> 00:22:48.635 align:middle line:-1
With all of these features and more,
00:22:48.702 --> 00:22:51.305 align:middle line:-2
including the new capabilities
in watchOS 7,
00:22:51.371 --> 00:22:55.742 align:middle line:-2
we think Apple Watch SE will be
the perfect watch for many new customers.
00:22:55.809 --> 00:22:59.546 align:middle line:-1
Apple Watch SE starts at just $279.
00:22:59.613 --> 00:23:02.883 align:middle line:-2
In addition, we're announcing
Apple Card Financing for Apple Watch,
00:23:02.950 --> 00:23:06.820 align:middle line:-2
so customers can easily pay
across 24 monthly payments.
00:23:07.221 --> 00:23:08.755 align:middle line:-1
Apple Watch Series 6,
00:23:08.822 --> 00:23:10.791 align:middle line:-2
with the breakthrough
new blood oxygen sensor,
00:23:10.858 --> 00:23:13.227 align:middle line:-1
starts at just $399.
00:23:13.293 --> 00:23:17.831 align:middle line:0
And Series 3 continues
at its great entry price of just $199.
00:23:18.498 --> 00:23:21.068 align:middle line:0
With three great Apple Watch models
to choose from,
00:23:21.134 --> 00:23:24.304 align:middle line:0
there really is
an Apple Watch for everyone.
00:23:24.738 --> 00:23:28.308 align:middle line:-2
Now let's talk about what Apple Watch
is doing to protect the environment.
00:23:28.709 --> 00:23:32.513 align:middle line:-2
Apple's commitment to the environment
spans everything we do,
00:23:32.579 --> 00:23:36.683 align:middle line:-2
from how we design our products
to the materials that go in them
00:23:36.750 --> 00:23:38.552 align:middle line:-1
to how they're manufactured.
00:23:39.086 --> 00:23:43.290 align:middle line:-2
And here's Lisa to share
some of the many things Apple is doing
00:23:43.357 --> 00:23:45.425 align:middle line:-1
to reduce our environmental footprint.
00:23:48.529 --> 00:23:54.234 align:middle line:0
We're proud that all of our corporate
operations worldwide are carbon neutral.
00:23:54.301 --> 00:23:59.039 align:middle line:-2
And we've done it by replacing
dirty energy with clean renewable power.
00:23:59.506 --> 00:24:03.143 align:middle line:-2
All of our offices,
retail stores and data centers
00:24:03.210 --> 00:24:06.346 align:middle line:-1
run on 100% renewable energy.
00:24:06.947 --> 00:24:10.517 align:middle line:-2
We're also proud that we've cut
our comprehensive carbon footprint
00:24:10.584 --> 00:24:13.687 align:middle line:-1
by 35% since 2015.
00:24:14.154 --> 00:24:15.455 align:middle line:-1
And you may have heard
00:24:15.522 --> 00:24:18.892 align:middle line:-2
we're now taking
our environmental commitment even further,
00:24:18.959 --> 00:24:20.894 align:middle line:-1
starting with a promise.
00:24:21.628 --> 00:24:25.999 align:middle line:-1
By 2030, Apple will be 100% carbon neutral
00:24:26.066 --> 00:24:28.602 align:middle line:-1
for our entire end-to-end footprint,
00:24:28.669 --> 00:24:31.705 align:middle line:-1
including our supply chain and products.
00:24:32.706 --> 00:24:34.174 align:middle line:-1
To keep our promise,
00:24:34.241 --> 00:24:36.977 align:middle line:-2
we're focusing on
not just the energy we use
00:24:37.044 --> 00:24:40.013 align:middle line:-2
but the materials needed
to make our products.
00:24:40.547 --> 00:24:42.883 align:middle line:-1
Let's take a look at Apple Watch.
00:24:43.584 --> 00:24:46.086 align:middle line:-2
Beginning last year,
our aluminum watch cases
00:24:46.153 --> 00:24:49.089 align:middle line:-1
are made with 100% recycled aluminum.
00:24:49.690 --> 00:24:51.892 align:middle line:0
And for Series 6, we're now using
00:24:51.959 --> 00:24:55.629 align:middle line:0
100% recycled rare earth elements
and tungsten
00:24:55.696 --> 00:24:57.197 align:middle line:0
in the Taptic Engine.
00:24:57.998 --> 00:24:59.399 align:middle line:-1
And we go to great lengths
00:24:59.466 --> 00:25:02.703 align:middle line:-2
to make sure our products
are free of harmful chemicals.
00:25:02.769 --> 00:25:04.037 align:middle line:-1
Like all of our products,
00:25:04.104 --> 00:25:08.442 align:middle line:-2
Apple Watch is free of BFR,
PVC, beryllium and mercury,
00:25:08.509 --> 00:25:11.678 align:middle line:-2
and the display glass
is made without arsenic.
00:25:12.246 --> 00:25:16.183 align:middle line:-2
And all of the fiber in our packaging
comes from recycled sources
00:25:16.250 --> 00:25:18.886 align:middle line:-1
or responsibly managed forests.
00:25:19.219 --> 00:25:24.057 align:middle line:-2
Sometimes, it's not what we make
but what we don't make that counts.
00:25:24.691 --> 00:25:28.729 align:middle line:-2
We know that customers have been
accumulating USB power adapters,
00:25:28.795 --> 00:25:31.698 align:middle line:-2
and that producing
millions of unneeded adapters
00:25:31.765 --> 00:25:35.435 align:middle line:-2
consumes resources
and adds to our carbon footprint.
00:25:35.869 --> 00:25:40.807 align:middle line:-2
So this year, we are removing
the USB power adapter from Apple Watch.
00:25:41.508 --> 00:25:44.545 align:middle line:-2
We're also helping
our Apple Watch manufacturing partners
00:25:44.611 --> 00:25:46.413 align:middle line:-1
transition to renewable energy.
00:25:46.980 --> 00:25:50.284 align:middle line:-2
That, combined with
removing the power adapter,
00:25:50.350 --> 00:25:52.920 align:middle line:-2
will result in eliminating
the carbon equivalent
00:25:52.986 --> 00:25:56.990 align:middle line:-2
of over 50,000 cars
from our roads per year.
00:25:57.925 --> 00:26:00.561 align:middle line:-2
We have lots more to do,
and we'll have lots more to share
00:26:00.627 --> 00:26:02.529 align:middle line:-1
in the months and years to come.
00:26:02.596 --> 00:26:04.431 align:middle line:-1
Now back to Jeff.
00:26:09.169 --> 00:26:12.339 align:middle line:-1
These actions are significant and lasting,
00:26:12.406 --> 00:26:16.276 align:middle line:-2
and I'm proud of the great work
Apple is doing to protect our planet.
00:26:16.944 --> 00:26:18.278 align:middle line:0
So that's our lineup.
00:26:18.345 --> 00:26:21.381 align:middle line:0
Apple Watch Series 6
with the new blood oxygen sensor,
00:26:21.448 --> 00:26:23.851 align:middle line:0
the most advanced Apple Watch yet.
00:26:23.917 --> 00:26:26.887 align:middle line:0
And the very capable and affordable
Apple Watch SE.
00:26:26.954 --> 00:26:31.058 align:middle line:0
You can order both today,
and availability starts this Friday.
00:26:31.558 --> 00:26:34.761 align:middle line:-2
To celebrate the launch
of the new Apple Watch Series 6,
00:26:35.195 --> 00:26:38.932 align:middle line:-2
we created a video to show you
just how far the watch has come.
00:26:39.533 --> 00:26:40.667 align:middle line:-1
And here it is.
00:26:42.569 --> 00:26:44.705 align:middle line:-2
[woman narrating]
Imagine a future where one day,
00:26:44.771 --> 00:26:47.975 align:middle line:-2
machine learning will give you
the power to track your sleep.
00:26:48.809 --> 00:26:50.711 align:middle line:-2
-Imagine--
-[woman] Excuse me, ma'am?
00:26:51.879 --> 00:26:53.347 align:middle line:-1
[narrator] Yes, can I help you?
00:26:53.413 --> 00:26:55.482 align:middle line:-1
Yeah, this already does that.
00:26:55.549 --> 00:26:56.917 align:middle line:-1
[narrator] Oh. I didn't know that.
00:26:56.984 --> 00:26:58.118 align:middle line:-1
Well, now you do.
00:26:58.185 --> 00:27:00.954 align:middle line:-2
Okay. Let's try this again.
It's all right. I'll start again.
00:27:01.421 --> 00:27:04.992 align:middle line:-2
Imagine one day, a tiny device
with an optical sensor
00:27:05.058 --> 00:27:07.427 align:middle line:-2
will send you an alert
if your heart rate is too low.
00:27:07.494 --> 00:27:08.629 align:middle line:-1
[woman 2] Psst.
00:27:08.695 --> 00:27:09.897 align:middle line:-1
Yes? What?
00:27:09.963 --> 00:27:12.099 align:middle line:-2
-[whispering] It already does that.
-What?
00:27:12.466 --> 00:27:16.837 align:middle line:-2
Oh. Okay. Well, how about we'll send you
an alert if your heart rate is too high?
00:27:16.904 --> 00:27:18.272 align:middle line:-1
It already does that.
00:27:19.806 --> 00:27:21.508 align:middle line:-1
All right. Let's try something new.
00:27:21.575 --> 00:27:24.111 align:middle line:-2
We'll send you an alert
if you're someplace that's too loud.
00:27:24.178 --> 00:27:27.314 align:middle line:-2
-[watch chimes]
-I just received one of those alerts.
00:27:27.381 --> 00:27:30.651 align:middle line:-2
Really? [shouting] Well, you should
probably find a quieter place, sir.
00:27:30.717 --> 00:27:33.086 align:middle line:-2
You should probably
mind your own business.
00:27:33.153 --> 00:27:34.421 align:middle line:-1
[groans] Okay.
00:27:34.488 --> 00:27:36.256 align:middle line:-2
-Imagine one day in the future--
-Hold on.
00:27:36.323 --> 00:27:38.158 align:middle line:-2
-No, no, no! Let me finish.
-One second.
00:27:38.225 --> 00:27:41.161 align:middle line:-2
-You'll be able to take an ECG--
-It already does that.
00:27:41.228 --> 00:27:42.596 align:middle line:-1
"It already does that."
00:27:42.663 --> 00:27:44.231 align:middle line:-2
-I heard that.
-Good.
00:27:44.531 --> 00:27:47.100 align:middle line:-2
What about continuously
track your elevation? Does it do that?
00:27:47.167 --> 00:27:48.202 align:middle line:-2
-Does that.
-Right. Got it.
00:27:48.268 --> 00:27:49.236 align:middle line:-2
-Does that.
-Thank you.
00:27:49.303 --> 00:27:50.904 align:middle line:-2
-Does that.
-Yep. Heard it the first time.
00:27:50.971 --> 00:27:53.106 align:middle line:-2
-Encourages you to stay fit.
-Does that.
00:27:53.173 --> 00:27:54.041 align:middle line:-1
[watch chimes]
00:27:55.275 --> 00:27:56.810 align:middle line:-1
Okay. I get it. You're fit.
00:27:56.877 --> 00:27:59.213 align:middle line:-2
Uh, I don't know.
Will it automatically call 911
00:27:59.279 --> 00:28:02.749 align:middle line:-2
if a bear chases you off a cliff
and you take a hard fall? Huh?
00:28:02.816 --> 00:28:05.085 align:middle line:-2
-Yeah. Already does that.
-Seriously?
00:28:05.886 --> 00:28:07.955 align:middle line:-1
Yeah. Seriously.
00:28:08.021 --> 00:28:09.223 align:middle line:-1
You gotta be kidding me.
00:28:09.289 --> 00:28:12.092 align:middle line:-2
Okay, okay, okay. I got it.
Let's go from the top!
00:28:12.759 --> 00:28:14.361 align:middle line:-1
Imagine a day, a future--
00:28:14.428 --> 00:28:17.931 align:middle line:-2
Imagine a future, one day, tiny device,
blah, blah, blah,
00:28:17.998 --> 00:28:22.035 align:middle line:-2
that uses red and infrared light
to measure your blood oxygen level.
00:28:22.736 --> 00:28:24.471 align:middle line:-1
Yes, what?
00:28:24.538 --> 00:28:28.275 align:middle line:-1
No, no, no, no. Don't you dare say it.
00:28:28.342 --> 00:28:30.911 align:middle line:-2
-[no audible dialogue]
-I'm sorry. I can't hear you!
00:28:30.978 --> 00:28:31.979 align:middle line:-1
[watch chimes]
00:28:33.247 --> 00:28:34.414 align:middle line:-1
Very cute.
00:28:37.551 --> 00:28:39.219 align:middle line:-1
Well, that was fun.
00:28:42.422 --> 00:28:43.624 align:middle line:-1
Since the beginning,
00:28:43.690 --> 00:28:46.693 align:middle line:-2
one of the most profound impacts
Apple Watch has had
00:28:46.760 --> 00:28:48.395 align:middle line:-1
is helping people be more active.
00:28:48.762 --> 00:28:50.364 align:middle line:-1
We've been working on something
00:28:50.430 --> 00:28:54.902 align:middle line:-2
that will motivate and inspire you
even more on your fitness journey.
00:28:54.968 --> 00:28:57.137 align:middle line:-1
And here's Jay to tell you all about it.
00:29:02.643 --> 00:29:06.079 align:middle line:0
Being more active is one of the most
important things we can do for our health.
00:29:06.146 --> 00:29:10.217 align:middle line:-2
So over the years, we built a range
of features on the Apple Watch
00:29:10.284 --> 00:29:12.719 align:middle line:-2
designed to motivate
a wide variety of users.
00:29:13.320 --> 00:29:15.355 align:middle line:-2
We hear from people
who've become healthier
00:29:15.422 --> 00:29:18.292 align:middle line:-2
just by closing their Activity Rings
each day
00:29:18.358 --> 00:29:20.827 align:middle line:-2
and friends and family
who are able to motivate each other
00:29:20.894 --> 00:29:24.731 align:middle line:-2
and stay connected even from far away
with Activity Sharing.
00:29:25.065 --> 00:29:27.935 align:middle line:-2
And then there are our most competitive
Apple Watch users,
00:29:28.001 --> 00:29:31.505 align:middle line:-2
who love earning awards
and challenging each other to get fit.
00:29:31.572 --> 00:29:35.509 align:middle line:-2
One of the Apple Watch's most popular apps
is the Workout app,
00:29:35.576 --> 00:29:38.245 align:middle line:-2
which has been finely tuned
with powerful algorithms
00:29:38.312 --> 00:29:41.114 align:middle line:-2
that accurately track
the most important metrics
00:29:41.181 --> 00:29:42.749 align:middle line:-1
for all the workouts you do.
00:29:43.417 --> 00:29:44.685 align:middle line:-1
This year we wanted to push
00:29:44.751 --> 00:29:47.487 align:middle line:-2
the Apple Watch workout experience
even further,
00:29:47.554 --> 00:29:52.125 align:middle line:-2
so we're creating amazing workouts
with incredible music,
00:29:52.192 --> 00:29:54.328 align:middle line:-1
delivered by the world's best trainers.
00:29:54.394 --> 00:29:58.332 align:middle line:-2
This is the first fitness service
built around Apple Watch.
00:29:58.398 --> 00:30:00.300 align:middle line:-1
And we'd like to show it to you now.
00:30:00.367 --> 00:30:02.970 align:middle line:-1
["Go Time" by TYPO.S playing]
00:30:03.036 --> 00:30:06.139 align:middle line:-1
Workout, trainer, time, music.
00:30:23.657 --> 00:30:25.425 align:middle line:-1
[breathing heavily]
00:30:29.363 --> 00:30:30.230 align:middle line:-1
You're halfway!
00:30:36.870 --> 00:30:37.804 align:middle line:-2
-Workout.
-Trainer.
00:30:37.871 --> 00:30:38.739 align:middle line:-2
-Time.
-Music.
00:30:50.350 --> 00:30:51.351 align:middle line:-2
-Love it!
-Nice work!
00:30:51.418 --> 00:30:52.753 align:middle line:-2
-You did great!
-See you tomorrow.
00:30:52.819 --> 00:30:54.154 align:middle line:-1
[man] Workout.
00:30:54.221 --> 00:30:55.255 align:middle line:-1
Trainer.
00:30:55.322 --> 00:30:56.490 align:middle line:-1
Thank you for sweating out with us.
00:30:56.557 --> 00:30:57.524 align:middle line:-1
[man] Time.
00:30:57.991 --> 00:30:59.159 align:middle line:-1
Music.
00:31:03.897 --> 00:31:06.200 align:middle line:-1
Introducing Apple Fitness+,
00:31:06.266 --> 00:31:10.737 align:middle line:-2
a new service for Apple Watch designed
to inspire you to get fit and stay fit.
00:31:11.205 --> 00:31:14.508 align:middle line:-2
The entire Fitness+ experience
is powered by the Apple Watch
00:31:14.575 --> 00:31:16.210 align:middle line:-1
in some really cool ways.
00:31:16.276 --> 00:31:18.045 align:middle line:-1
Let's take a look at how it works.
00:31:18.612 --> 00:31:22.349 align:middle line:-2
Apple Watch owners love seeing
all their metrics right from their wrist
00:31:22.416 --> 00:31:23.617 align:middle line:-1
during a workout.
00:31:23.917 --> 00:31:26.820 align:middle line:-2
The watch's sensors makes it possible
to see your heart rate,
00:31:26.887 --> 00:31:29.756 align:middle line:-1
calories burned, pace and distance.
00:31:29.823 --> 00:31:33.460 align:middle line:-2
And that data helps keep you motivated
and on track, which is awesome.
00:31:33.994 --> 00:31:37.331 align:middle line:-2
With Fitness+, you simply
choose the workout you want to do
00:31:37.397 --> 00:31:42.069 align:middle line:-2
from the catalog of videos
on your iPhone, iPad or Apple TV.
00:31:42.536 --> 00:31:44.738 align:middle line:-1
And when you start the video,
00:31:44.805 --> 00:31:47.007 align:middle line:-2
it automatically starts
the correct workout
00:31:47.074 --> 00:31:48.876 align:middle line:-1
in your Apple Watch Workout app.
00:31:48.942 --> 00:31:51.778 align:middle line:-1
And it sends those metrics in real time
00:31:51.845 --> 00:31:54.181 align:middle line:-2
right to the screen
you're viewing the workout.
00:31:54.248 --> 00:31:58.252 align:middle line:-2
So you have all of your data on your wrist
and on the screen in front of you,
00:31:58.318 --> 00:32:00.754 align:middle line:-2
and your metrics come to life
to keep you motivated.
00:32:00.821 --> 00:32:04.291 align:middle line:-2
For example, when the trainer reminds you
to check your heart rate,
00:32:04.358 --> 00:32:08.228 align:middle line:-2
your numbers get larger, making it easy
to see the details you need.
00:32:08.629 --> 00:32:10.597 align:middle line:-2
When you're in the middle
of a tough interval,
00:32:10.664 --> 00:32:12.032 align:middle line:-1
you see a countdown timer
00:32:12.099 --> 00:32:14.735 align:middle line:-2
to motivate you
to push through every last second.
00:32:15.102 --> 00:32:17.671 align:middle line:-2
Your Activity Rings are also
right on the screen,
00:32:17.738 --> 00:32:20.607 align:middle line:-2
so you can see how your workout
is helping you make progress
00:32:20.674 --> 00:32:22.943 align:middle line:-1
towards closing your rings for the day.
00:32:23.010 --> 00:32:24.711 align:middle line:-2
And if you happen to close
one of your rings
00:32:24.778 --> 00:32:27.814 align:middle line:-2
in the middle of your workout,
you won't miss the celebration.
00:32:27.881 --> 00:32:30.284 align:middle line:-2
You'll see it in real time,
right on the screen.
00:32:31.084 --> 00:32:34.588 align:middle line:-2
When the workout is over,
you get a comprehensive summary.
00:32:34.955 --> 00:32:38.025 align:middle line:-2
And all of that data captured
from your watch's sensors
00:32:38.091 --> 00:32:39.927 align:middle line:-1
is shown right on the summary screen:
00:32:40.594 --> 00:32:44.932 align:middle line:-2
calories burned,
average heart rate, distance, pace,
00:32:44.998 --> 00:32:47.067 align:middle line:-1
even your current Activity Rings.
00:32:47.401 --> 00:32:50.003 align:middle line:-2
Of course, there's a lot more
to the experience.
00:32:50.070 --> 00:32:53.607 align:middle line:-2
Fitness+ is launching
with the most popular workout types,
00:32:53.674 --> 00:32:55.576 align:middle line:-1
so there is something for everyone:
00:32:55.976 --> 00:32:57.211 align:middle line:-1
yoga...
00:32:57.544 --> 00:32:58.812 align:middle line:-1
cycling...
00:32:59.446 --> 00:33:00.581 align:middle line:-1
dance...
00:33:00.647 --> 00:33:02.850 align:middle line:-1
treadmill walk and treadmill run...
00:33:03.383 --> 00:33:04.451 align:middle line:-1
strength...
00:33:05.052 --> 00:33:06.086 align:middle line:-1
core...
00:33:06.753 --> 00:33:07.754 align:middle line:-1
HIIT...
00:33:08.021 --> 00:33:09.022 align:middle line:-1
rowing...
00:33:09.857 --> 00:33:11.725 align:middle line:-1
and even mindful cooldowns.
00:33:12.659 --> 00:33:15.395 align:middle line:-2
You can do the workouts
with any brand of equipment,
00:33:15.462 --> 00:33:18.732 align:middle line:-2
and many of the workouts
require just a set of dumbbells
00:33:18.799 --> 00:33:20.634 align:middle line:-1
or no equipment at all.
00:33:20.701 --> 00:33:24.204 align:middle line:-2
Of course, you can do them
wherever it's convenient for you:
00:33:24.538 --> 00:33:25.906 align:middle line:-1
at home...
00:33:27.007 --> 00:33:28.308 align:middle line:-1
the gym...
00:33:29.510 --> 00:33:30.744 align:middle line:-1
outside...
00:33:31.512 --> 00:33:33.313 align:middle line:-1
or even when you're traveling.
00:33:33.947 --> 00:33:36.750 align:middle line:-2
We think the flexibility
to do the workout you love
00:33:36.817 --> 00:33:38.752 align:middle line:-1
when you want and where you want
00:33:38.819 --> 00:33:41.722 align:middle line:-2
makes Fitness+
the perfect workout companion.
00:33:41.788 --> 00:33:44.658 align:middle line:-2
Each week,
our incredible trainer team will deliver
00:33:44.725 --> 00:33:47.728 align:middle line:-2
a wide variety of workouts
from the Fitness+ studio
00:33:47.794 --> 00:33:49.396 align:middle line:-1
to help keep you engaged.
00:33:49.463 --> 00:33:54.468 align:middle line:-2
That's fresh, new workouts every week
across a range of times and instructors.
00:33:54.935 --> 00:33:58.539 align:middle line:-2
And of course, the trainers will have
the best music to keep you motivated,
00:33:58.605 --> 00:34:00.841 align:middle line:-1
whatever your musical taste:
00:34:00.908 --> 00:34:06.213 align:middle line:-2
from Latest Hits and Hip-Hop
to Latin Grooves and Top Country.
00:34:06.280 --> 00:34:09.316 align:middle line:-2
And if you're also
an Apple Music subscriber,
00:34:09.383 --> 00:34:12.085 align:middle line:-2
it's easy to save the playlists
from Fitness+
00:34:12.152 --> 00:34:14.188 align:middle line:-2
and then listen to them later
in Apple Music,
00:34:14.254 --> 00:34:16.190 align:middle line:-1
whether you're working out or not.
00:34:16.256 --> 00:34:18.125 align:middle line:-1
And if you're brand-new to fitness,
00:34:18.192 --> 00:34:20.260 align:middle line:-2
or it's been a while
since you've worked out,
00:34:20.327 --> 00:34:23.363 align:middle line:-2
there's an absolute beginner program
built right in.
00:34:23.430 --> 00:34:25.532 align:middle line:-1
The program will help you get started,
00:34:25.599 --> 00:34:27.668 align:middle line:-1
learn the basics of movement and fitness,
00:34:27.734 --> 00:34:30.370 align:middle line:-2
and get you safely ready
for the studio workouts.
00:34:30.437 --> 00:34:33.440 align:middle line:-2
We wanted to make it easy
to find all the workouts you love
00:34:33.507 --> 00:34:34.975 align:middle line:-1
in Apple Fitness+,
00:34:35.042 --> 00:34:38.579 align:middle line:-2
so they're all located
inside the Fitness app on the iPhone
00:34:38.645 --> 00:34:40.247 align:middle line:-1
right in the center tab.
00:34:40.314 --> 00:34:43.283 align:middle line:0
And you can access the same workouts
from the new Fitness app
00:34:43.350 --> 00:34:45.519 align:middle line:0
on your iPad and Apple TV.
00:34:45.586 --> 00:34:48.355 align:middle line:-1
To quickly get to your next best workout,
00:34:48.422 --> 00:34:51.625 align:middle line:-2
you'll find recommendations
personalized just for you.
00:34:51.692 --> 00:34:55.596 align:middle line:-2
Intelligent suggestions will make it easy
to find what you like
00:34:55.662 --> 00:34:58.899 align:middle line:-2
and also encourage you to discover
new trainers and new workouts
00:34:58.966 --> 00:35:00.534 align:middle line:-1
to balance out your routine.
00:35:00.601 --> 00:35:02.202 align:middle line:-1
And that's Fitness+.
00:35:02.269 --> 00:35:04.671 align:middle line:-2
You get ten different types
of studio workouts,
00:35:04.738 --> 00:35:06.540 align:middle line:-1
so there's something for everyone,
00:35:06.607 --> 00:35:10.010 align:middle line:-2
incredible music built into each workout
to keep you moving,
00:35:10.077 --> 00:35:11.945 align:middle line:-1
and the world's best trainers.
00:35:12.012 --> 00:35:14.581 align:middle line:-1
Whether you work out every single day,
00:35:14.648 --> 00:35:16.817 align:middle line:-2
want to add
a little more fitness to your life,
00:35:16.884 --> 00:35:18.819 align:middle line:-1
or you just want to get started,
00:35:18.886 --> 00:35:22.422 align:middle line:-2
we think Fitness+ is gonna
take your workouts to the next level
00:35:22.489 --> 00:35:26.693 align:middle line:-2
with convenience,
expert coaching and inspiration,
00:35:26.760 --> 00:35:29.096 align:middle line:-1
and it's all powered by Apple Watch.
00:35:29.162 --> 00:35:31.365 align:middle line:-2
As with all of
Apple's products and services,
00:35:31.431 --> 00:35:34.234 align:middle line:-2
we've designed Fitness+
with privacy in mind.
00:35:34.301 --> 00:35:36.203 align:middle line:-1
All your Fitness+ workout recommendations
00:35:36.270 --> 00:35:39.106 align:middle line:-1
are powered using on-device intelligence,
00:35:39.173 --> 00:35:40.908 align:middle line:-1
and when using Fitness+,
00:35:40.974 --> 00:35:44.144 align:middle line:-2
neither calories, nor the workouts
and trainers you choose
00:35:44.211 --> 00:35:46.513 align:middle line:-1
will be stored along with your Apple ID.
00:35:46.580 --> 00:35:49.716 align:middle line:0
The price is $9.99 per month
00:35:49.783 --> 00:35:53.187 align:middle line:0
or just $79.99 for a whole year.
00:35:53.253 --> 00:35:58.058 align:middle line:0
And your family will also be able to enjoy
Fitness+ for no additional charge.
00:35:58.825 --> 00:36:02.396 align:middle line:0
Fitness+ will be available
in these countries at launch,
00:36:02.763 --> 00:36:05.666 align:middle line:0
the service will be available
before the end of the year,
00:36:06.133 --> 00:36:08.836 align:middle line:0
and for those purchasing
a new Apple Watch,
00:36:08.902 --> 00:36:11.872 align:middle line:-1
you get Fitness+ free for three months
00:36:11.939 --> 00:36:16.143 align:middle line:-2
to help you make 2021
your fittest and healthiest year ever.
00:36:16.210 --> 00:36:19.513 align:middle line:-2
And now, I'd like to hand it over to Lori
to share some more exciting news
00:36:19.580 --> 00:36:21.048 align:middle line:-1
about our services.
00:36:28.288 --> 00:36:32.426 align:middle line:0
Apple Fitness+ joins our collection
of world-class subscription services
00:36:32.492 --> 00:36:34.361 align:middle line:0
that enrich our customers' lives.
00:36:34.695 --> 00:36:39.700 align:middle line:-2
These are services that so many of us,
and our families, use every single day,
00:36:39.766 --> 00:36:43.637 align:middle line:-2
and we want to make it easy
for everyone to discover and enjoy them.
00:36:43.704 --> 00:36:46.240 align:middle line:-1
So today, I'm excited to introduce...
00:36:46.673 --> 00:36:48.041 align:middle line:-1
Apple One.
00:36:48.108 --> 00:36:52.112 align:middle line:-2
Apple One gives you and your family
all the services you love
00:36:52.179 --> 00:36:54.081 align:middle line:-1
in one simple plan.
00:36:54.147 --> 00:36:55.716 align:middle line:-1
It starts with iCloud,
00:36:55.782 --> 00:37:00.954 align:middle line:-2
the essential service that safely stores
your personal photos, videos and files
00:37:01.021 --> 00:37:02.756 align:middle line:-1
so you can access them from anywhere.
00:37:03.457 --> 00:37:04.525 align:middle line:-1
Apple Music,
00:37:04.591 --> 00:37:08.228 align:middle line:-2
where you can stream 70 million songs
from all your favorite artists.
00:37:08.729 --> 00:37:12.332 align:middle line:-2
Apple TV+,
with Apple Original series and films
00:37:12.399 --> 00:37:15.936 align:middle line:-2
which have been nominated for 18 Emmys
in just the first year.
00:37:16.770 --> 00:37:18.138 align:middle line:-1
Apple Arcade,
00:37:18.205 --> 00:37:23.076 align:middle line:-2
with over 100 incredibly fun games
you can play anytime, anywhere.
00:37:23.777 --> 00:37:26.914 align:middle line:-1
Apple One also includes Apple News+,
00:37:26.980 --> 00:37:30.284 align:middle line:-2
with leading newspapers
and hundreds of magazines.
00:37:30.350 --> 00:37:32.920 align:middle line:-1
And of course, Apple Fitness+,
00:37:32.986 --> 00:37:37.090 align:middle line:-2
with its immersive studio workouts
powered by Apple Watch.
00:37:37.591 --> 00:37:40.394 align:middle line:-2
Apple One makes it easy
to get all these services
00:37:40.460 --> 00:37:42.763 align:middle line:-2
and find the one plan
that's right for you,
00:37:42.829 --> 00:37:47.000 align:middle line:-2
starting with the Individual plan,
which offers the best of entertainment,
00:37:47.067 --> 00:37:51.371 align:middle line:-2
including Apple Music, Apple TV+,
Apple Arcade,
00:37:51.438 --> 00:37:53.640 align:middle line:-1
plus 50 gigabytes of iCloud.
00:37:53.707 --> 00:37:56.210 align:middle line:-2
The Family plan lets you share
all these services
00:37:56.276 --> 00:37:58.345 align:middle line:-1
with up to five members of your family,
00:37:58.412 --> 00:38:00.614 align:middle line:-1
plus 200 gigabytes of iCloud.
00:38:01.014 --> 00:38:03.817 align:middle line:-2
And in countries where available,
there's Premier,
00:38:03.884 --> 00:38:06.887 align:middle line:-1
which adds Apple News+, Apple Fitness+
00:38:06.954 --> 00:38:09.523 align:middle line:-1
and a massive 2 terabytes of iCloud.
00:38:09.590 --> 00:38:13.627 align:middle line:-2
It's everything for the entire family
for one incredible price.
00:38:14.027 --> 00:38:17.998 align:middle line:-2
Apple One will be available this fall,
and it includes 30 days free,
00:38:18.065 --> 00:38:21.268 align:middle line:-2
so you can try any of the services
you don't already have.
00:38:21.602 --> 00:38:23.103 align:middle line:-1
That's Apple One.
00:38:23.470 --> 00:38:24.771 align:middle line:-1
Now back to Tim.
00:38:26.206 --> 00:38:28.876 align:middle line:-1
Now let's turn our attention to iPad.
00:38:29.176 --> 00:38:33.480 align:middle line:-2
I love my iPad because it is
such an incredibly versatile device.
00:38:33.981 --> 00:38:36.049 align:middle line:-1
Powerful and easy to use,
00:38:36.116 --> 00:38:39.987 align:middle line:-2
it enables all of us to do
so many meaningful things every day.
00:38:40.420 --> 00:38:44.424 align:middle line:-2
And now more than ever,
iPad has become even more important,
00:38:44.791 --> 00:38:48.629 align:middle line:-2
keeping us close to the ones we love
when we can't be there in person,
00:38:48.695 --> 00:38:50.964 align:middle line:-1
helping students learn remotely,
00:38:51.498 --> 00:38:54.835 align:middle line:-2
helping people express and share
their creativity,
00:38:55.169 --> 00:38:58.005 align:middle line:-1
reshaping how the world communicates.
00:38:58.338 --> 00:39:03.443 align:middle line:-2
And iPad is providing a critical lifeline
for doctors, nurses and patients.
00:39:03.844 --> 00:39:08.348 align:middle line:-2
Its versatility is what makes iPad
such an essential device.
00:39:08.649 --> 00:39:12.753 align:middle line:-2
With the power of the App Store
and over a million iPad apps,
00:39:12.819 --> 00:39:15.889 align:middle line:-2
the iPad can do
whatever you need it to do.
00:39:16.390 --> 00:39:21.261 align:middle line:-2
We're inspired to see how iPad's impact
has been felt across the world.
00:39:22.095 --> 00:39:26.700 align:middle line:0
This year marks the ten years
since we shipped our very first iPad.
00:39:26.767 --> 00:39:28.302 align:middle line:0
And in that time, it has become
00:39:28.368 --> 00:39:32.306 align:middle line:0
one of the most successful
consumer electronics products ever.
00:39:33.440 --> 00:39:38.212 align:middle line:-2
We've now sold over 500 million iPads
to customers around the world.
00:39:38.612 --> 00:39:41.815 align:middle line:-2
And more and more new customers
are just discovering iPad
00:39:41.882 --> 00:39:43.550 align:middle line:-1
for the very first time.
00:39:44.017 --> 00:39:45.118 align:middle line:-1
In fact,
00:39:45.185 --> 00:39:50.257 align:middle line:-2
more than half of our iPad customers
are buying their very first iPad.
00:39:50.324 --> 00:39:51.792 align:middle line:-1
That's just incredible!
00:39:51.859 --> 00:39:54.094 align:middle line:-1
And users love their iPads.
00:39:54.695 --> 00:39:58.031 align:middle line:-2
iPad has been ranked number one
in customer satisfaction
00:39:58.098 --> 00:40:00.000 align:middle line:-1
for ten straight years--
00:40:00.067 --> 00:40:02.002 align:middle line:-1
every year since it launched.
00:40:02.736 --> 00:40:05.572 align:middle line:-2
Our users are doing more than ever
with iPad,
00:40:05.639 --> 00:40:08.509 align:middle line:-1
so we continue to push iPad forward.
00:40:09.543 --> 00:40:12.646 align:middle line:-1
This is a big year for iPad.
00:40:12.713 --> 00:40:16.884 align:middle line:-2
Earlier this year, we made
some great updates to the iPad Pro,
00:40:16.950 --> 00:40:19.086 align:middle line:-1
including the A12Z chip,
00:40:19.152 --> 00:40:20.954 align:middle line:-1
new pro camera system,
00:40:21.021 --> 00:40:23.423 align:middle line:-1
LiDAR Scanner and so much more.
00:40:24.024 --> 00:40:28.428 align:middle line:-2
Today, we're updating
the rest of our full-size iPad lineup,
00:40:28.495 --> 00:40:31.965 align:middle line:-1
starting with our most popular iPad.
00:40:32.032 --> 00:40:34.601 align:middle line:-1
And here's Ted to tell you more about it.
00:40:39.373 --> 00:40:44.611 align:middle line:0
We're incredibly proud of the role iPad
is playing in the lives of so many people.
00:40:44.678 --> 00:40:47.414 align:middle line:-1
Users love our iPad 7th generation
00:40:47.481 --> 00:40:51.451 align:middle line:-2
because it delivers a beautiful
10.2-inch Retina display
00:40:51.518 --> 00:40:54.888 align:middle line:-2
with support for Apple Pencil
and the full-size Smart Keyboard
00:40:54.955 --> 00:40:57.624 align:middle line:-2
all in a thin, light
and affordable design.
00:40:58.225 --> 00:41:01.094 align:middle line:-2
And our customers love
all the things they can do with it,
00:41:01.161 --> 00:41:03.630 align:middle line:-2
from taking notes
as they learn something new
00:41:03.697 --> 00:41:05.699 align:middle line:-1
to playing their favorite game.
00:41:05.766 --> 00:41:08.335 align:middle line:-2
So this year,
we're taking its beloved design
00:41:08.402 --> 00:41:11.305 align:middle line:-2
and cranking up the performance
with this...
00:41:12.472 --> 00:41:14.908 align:middle line:-1
the new iPad 8th generation.
00:41:14.975 --> 00:41:17.110 align:middle line:-1
It's more capable than ever,
00:41:17.177 --> 00:41:20.314 align:middle line:-1
and it starts with the A12 Bionic.
00:41:20.948 --> 00:41:23.016 align:middle line:-1
This chip is a powerhouse.
00:41:23.083 --> 00:41:27.187 align:middle line:-2
It features a powerful CPU
and superfast GPU.
00:41:27.254 --> 00:41:30.190 align:middle line:-2
Compared to the already fast chip
in last year's iPad,
00:41:30.257 --> 00:41:32.993 align:middle line:-1
it has a 40% faster CPU
00:41:33.060 --> 00:41:36.964 align:middle line:-2
and delivers a massive two-times jump
in graphics.
00:41:37.030 --> 00:41:39.032 align:middle line:-1
This extra performance is great
00:41:39.099 --> 00:41:41.935 align:middle line:-2
for everything from
working with high-resolution content
00:41:42.002 --> 00:41:44.404 align:middle line:-1
to immersive gaming experiences.
00:41:45.072 --> 00:41:48.542 align:middle line:-2
And compared to the competition
over the last year, it's not even close.
00:41:49.309 --> 00:41:53.180 align:middle line:0
This new iPad with the A12 Bionic
is up to two times faster
00:41:53.247 --> 00:41:55.382 align:middle line:0
than the top-selling Windows laptop,
00:41:55.449 --> 00:41:59.553 align:middle line:0
it's up to three times faster
than the top-selling Android tablet,
00:41:59.620 --> 00:42:04.825 align:middle line:0
and it's up to a whopping six times faster
than the top-selling Chromebook.
00:42:04.892 --> 00:42:07.294 align:middle line:0
iPad leaves the competition in the dust.
00:42:07.628 --> 00:42:10.864 align:middle line:-2
And all that power is delivered
in a thin and light design
00:42:10.931 --> 00:42:14.835 align:middle line:-2
that's super portable with great cameras
and all-day battery life.
00:42:15.736 --> 00:42:18.939 align:middle line:-2
Now, our A-series chips are
more than a CPU and GPU.
00:42:19.006 --> 00:42:21.608 align:middle line:-1
They include powerful custom technologies,
00:42:21.675 --> 00:42:24.478 align:middle line:-2
like the Neural Engine
for machine learning,
00:42:24.545 --> 00:42:28.148 align:middle line:-2
which comes to our most popular iPad
for the very first time.
00:42:29.183 --> 00:42:33.620 align:middle line:-2
It's capable of processing
up to five trillion operations per second.
00:42:33.687 --> 00:42:36.490 align:middle line:-2
And it powers some magical experiences
on iPad,
00:42:37.324 --> 00:42:40.861 align:middle line:-2
like allowing you to instantly transform
the color of your photos
00:42:41.628 --> 00:42:43.764 align:middle line:-1
or even analyze your tennis game
00:42:43.830 --> 00:42:48.001 align:middle line:-2
and provide real-time stats
like ball speed and body positioning.
00:42:48.468 --> 00:42:52.406 align:middle line:-2
Altogether, the A12 Bionic
takes performance to the next level
00:42:52.472 --> 00:42:54.842 align:middle line:-1
and makes iPad more powerful than ever.
00:42:55.676 --> 00:42:57.311 align:middle line:-1
Now let's talk about accessories.
00:42:57.377 --> 00:42:59.613 align:middle line:-1
They expand the versatility of iPad.
00:43:00.080 --> 00:43:03.183 align:middle line:-2
iPad 8th gen
works with the full-size Smart Keyboard
00:43:03.951 --> 00:43:05.586 align:middle line:-1
and keyboards from Logitech,
00:43:05.652 --> 00:43:07.421 align:middle line:-1
like the Combo Touch with trackpad
00:43:07.487 --> 00:43:11.058 align:middle line:-2
and the Rugged Combo
that's so important for schools.
00:43:11.959 --> 00:43:16.196 align:middle line:-2
And of course, this new iPad works
with one of our most beloved accessories,
00:43:16.263 --> 00:43:17.397 align:middle line:-1
Apple Pencil.
00:43:18.031 --> 00:43:21.235 align:middle line:-2
With its incredible precision
and low latency,
00:43:21.301 --> 00:43:24.137 align:middle line:-2
plus features like
pressure sensitivity and tilt,
00:43:24.204 --> 00:43:26.907 align:middle line:-1
it's the gold standard for creativity
00:43:26.974 --> 00:43:29.643 align:middle line:-2
and enables artists
to bring their vision to life.
00:43:30.377 --> 00:43:34.615 align:middle line:-2
And we've seen it become an essential tool
to journal and take detailed notes.
00:43:34.948 --> 00:43:38.252 align:middle line:-2
We're blown away
by what we've seen people create
00:43:38.318 --> 00:43:40.220 align:middle line:-1
with Apple Pencil on iPad.
00:43:40.287 --> 00:43:41.922 align:middle line:-1
There's really nothing else like it.
00:43:42.756 --> 00:43:47.461 align:middle line:-2
And taking the Apple Pencil experience
to a whole new level is iPadOS 14,
00:43:47.895 --> 00:43:50.397 align:middle line:-2
which adds
powerful new pencil capabilities
00:43:50.464 --> 00:43:52.099 align:middle line:-1
and other new features as well.
00:43:52.165 --> 00:43:53.567 align:middle line:-1
Let's see it in action.
00:44:04.244 --> 00:44:09.316 align:middle line:-2
iPadOS 14 makes iPad even more intuitive,
fun and productive,
00:44:09.383 --> 00:44:12.553 align:middle line:-2
because you can get your work done
just about anywhere.
00:44:13.987 --> 00:44:17.257 align:middle line:-2
Handwritten text is just as powerful
as typed text.
00:44:17.758 --> 00:44:20.394 align:middle line:-1
iPadOS even understands what you write,
00:44:20.727 --> 00:44:23.730 align:middle line:-2
letting you take quick actions
with just a tap.
00:44:27.568 --> 00:44:28.902 align:middle line:-1
As you sketch,
00:44:28.969 --> 00:44:32.973 align:middle line:-2
shape recognition helps you draw
perfect circles, stars and more.
00:44:33.774 --> 00:44:38.312 align:middle line:-2
Smart Selection understands the difference
between handwriting and drawings,
00:44:38.378 --> 00:44:41.215 align:middle line:-2
making it easy
to select only what you want
00:44:41.281 --> 00:44:45.285 align:middle line:-2
and paste your handwritten notes
as typed text into another app.
00:44:46.253 --> 00:44:50.591 align:middle line:-2
New compact UIs mean
you can stay focused on the task at hand.
00:44:51.859 --> 00:44:55.162 align:middle line:-2
And we know,
once you start using Apple Pencil,
00:44:55.229 --> 00:44:57.464 align:middle line:-1
you're not gonna want to put it away.
00:44:57.531 --> 00:45:00.200 align:middle line:-1
So, we have Scribble,
00:45:00.267 --> 00:45:02.936 align:middle line:-2
which lets you handwrite
into any text field,
00:45:03.003 --> 00:45:04.638 align:middle line:-1
even straight into numbers...
00:45:05.739 --> 00:45:09.109 align:middle line:-2
or to add a final thought
to that document you've been working on.
00:45:12.813 --> 00:45:18.285 align:middle line:-2
The new iPad and the power of iPadOS 14
are an amazing combination,
00:45:18.352 --> 00:45:22.155 align:middle line:-2
making it possible to express your ideas
however you want to,
00:45:22.723 --> 00:45:24.191 align:middle line:-1
wherever you are.
00:45:34.535 --> 00:45:36.270 align:middle line:-1
With iPadOS 14,
00:45:36.336 --> 00:45:40.174 align:middle line:-2
the already amazing experience
of Apple Pencil gets even better.
00:45:40.574 --> 00:45:43.810 align:middle line:-2
These powerful handwriting
and note-taking features
00:45:43.877 --> 00:45:45.746 align:middle line:-1
join a host of other new features
00:45:45.812 --> 00:45:48.615 align:middle line:-2
that continue to push
what's possible on iPad.
00:45:48.682 --> 00:45:52.953 align:middle line:-2
And it all runs beautifully
on the new iPad 8th generation
00:45:53.020 --> 00:45:55.355 align:middle line:-1
with its 10.2-inch Retina display,
00:45:55.422 --> 00:45:58.325 align:middle line:-2
huge performance boost
from the A12 Bionic,
00:45:58.392 --> 00:45:59.960 align:middle line:-1
keyboard and pencil support,
00:46:00.027 --> 00:46:02.429 align:middle line:-1
great cameras and so much more.
00:46:03.630 --> 00:46:06.600 align:middle line:-1
And it starts at just $329.
00:46:07.334 --> 00:46:10.604 align:middle line:-2
And it's just $299
for our education customers.
00:46:10.671 --> 00:46:14.808 align:middle line:-2
Nothing else delivers
this level of performance and capability
00:46:14.875 --> 00:46:16.543 align:middle line:-1
at such an affordable price.
00:46:17.311 --> 00:46:19.947 align:middle line:-2
Customers can order
iPad 8th generation today,
00:46:20.013 --> 00:46:22.616 align:middle line:-2
and it will be available
starting this Friday.
00:46:23.750 --> 00:46:25.219 align:middle line:-1
Now back to Tim.
00:46:28.789 --> 00:46:32.726 align:middle line:-2
iPad 8th generation,
with its huge boost in performance,
00:46:32.793 --> 00:46:35.996 align:middle line:-1
and the incredible features in iPadOS 14
00:46:36.063 --> 00:46:39.867 align:middle line:-2
will enable even more people
to do more amazing things.
00:46:40.267 --> 00:46:41.635 align:middle line:-1
And that's not all.
00:46:41.702 --> 00:46:45.539 align:middle line:-2
As I told you, we're updating
our entire full-size lineup.
00:46:45.606 --> 00:46:48.976 align:middle line:-1
So that brings us to iPad Air.
00:46:49.042 --> 00:46:53.547 align:middle line:-2
iPad Air was designed to deliver
pro features at a very affordable price.
00:46:53.947 --> 00:46:56.617 align:middle line:-1
And today we are thrilled to introduce
00:46:56.683 --> 00:47:00.587 align:middle line:-2
an all-new,
completely redesigned iPad Air.
00:47:01.188 --> 00:47:02.656 align:middle line:-1
And here it is.
00:47:02.723 --> 00:47:04.691 align:middle line:-1
["Heybb!" by binki playing]
00:47:44.765 --> 00:47:47.301 align:middle line:-1
This is the new iPad Air.
00:47:47.668 --> 00:47:51.071 align:middle line:-2
And to tell you all about it,
I'd like to hand it over to Laura.
00:47:56.844 --> 00:48:00.314 align:middle line:0
The new iPad Air starts
with a gorgeous design.
00:48:01.014 --> 00:48:03.684 align:middle line:-2
The all-new thin and light enclosure
and narrow border design
00:48:03.750 --> 00:48:06.286 align:middle line:-1
features a beautiful all-screen display.
00:48:06.920 --> 00:48:10.023 align:middle line:-2
Each element of iPad Air
is meticulously crafted,
00:48:10.090 --> 00:48:12.326 align:middle line:-1
from the precisely machined top button
00:48:12.392 --> 00:48:14.962 align:middle line:-1
to the sculpted detail around the camera.
00:48:15.329 --> 00:48:18.832 align:middle line:-2
And the new iPad Air design
comes in five gorgeous colors,
00:48:18.899 --> 00:48:22.970 align:middle line:-2
including a new rose gold,
green and sky blue finish.
00:48:23.036 --> 00:48:25.472 align:middle line:-2
Our customers are going to love
these colors.
00:48:25.539 --> 00:48:30.143 align:middle line:-2
And this new design features
a stunning Liquid Retina display.
00:48:30.210 --> 00:48:32.312 align:middle line:-1
In the same footprint as the previous Air,
00:48:32.379 --> 00:48:36.717 align:middle line:-2
the new iPad Air features a larger,
10.9-inch Liquid Retina display
00:48:36.783 --> 00:48:40.320 align:middle line:-1
with a resolution of 2360 by 1640.
00:48:40.387 --> 00:48:43.891 align:middle line:0
That's over 3.8 million pixels
00:48:43.957 --> 00:48:46.326 align:middle line:0
for extra-crisp text and photos.
00:48:46.960 --> 00:48:50.898 align:middle line:0
And, it has advanced display technologies
like full lamination,
00:48:50.964 --> 00:48:52.933 align:middle line:0
wide color, True Tone
00:48:53.000 --> 00:48:54.601 align:middle line:0
and an anti-reflective coating
00:48:54.668 --> 00:48:58.472 align:middle line:0
that, combined,
deliver an amazing visual experience.
00:48:58.539 --> 00:49:01.074 align:middle line:-2
To give our customers
this beautiful all-screen design
00:49:01.141 --> 00:49:04.144 align:middle line:-2
meant finding a new home
for one of the most popular features:
00:49:04.211 --> 00:49:05.445 align:middle line:-1
Touch ID.
00:49:06.046 --> 00:49:08.382 align:middle line:-1
So we designed a next-generation Touch ID
00:49:08.448 --> 00:49:10.984 align:middle line:-2
and integrated it
right into the top button.
00:49:11.652 --> 00:49:14.388 align:middle line:-2
This provides convenient
and secure authentication
00:49:14.454 --> 00:49:17.758 align:middle line:-2
while allowing the display
to extend on all sides.
00:49:18.225 --> 00:49:21.828 align:middle line:-2
This is the smallest authentication sensor
we have ever designed,
00:49:21.895 --> 00:49:26.300 align:middle line:-2
and it delivers the same performance,
ease of use and security
00:49:26.366 --> 00:49:28.402 align:middle line:-1
you know and trust from Touch ID.
00:49:28.468 --> 00:49:31.705 align:middle line:-2
The technology under the button
is really amazing.
00:49:31.772 --> 00:49:35.776 align:middle line:-2
It uses a sapphire crystal lens
and next-generation custom sensor
00:49:35.843 --> 00:49:38.846 align:middle line:-2
that more efficiently captures
the details of a fingerprint.
00:49:39.680 --> 00:49:42.015 align:middle line:-1
And it uses a faster Secure Enclave
00:49:42.082 --> 00:49:44.585 align:middle line:-2
to more quickly authenticate
the fingerprint data.
00:49:44.918 --> 00:49:47.054 align:middle line:-1
And using it is as simple as ever:
00:49:47.120 --> 00:49:49.456 align:middle line:-2
just touch the top button
to unlock your iPad,
00:49:49.523 --> 00:49:51.491 align:middle line:-1
log in to apps or use Apple Pay.
00:49:51.892 --> 00:49:54.428 align:middle line:-1
It's fast, easy and secure.
00:49:55.229 --> 00:49:58.866 align:middle line:-2
Another reason customers love iPad Air
is its performance.
00:49:58.932 --> 00:50:02.035 align:middle line:-2
So we're debuting
an incredibly powerful new chip
00:50:02.102 --> 00:50:05.172 align:middle line:-2
which is going to give the new Air
a huge leap in performance.
00:50:05.706 --> 00:50:08.008 align:middle line:-1
To tell you more, here's Tim Millet.
00:50:12.846 --> 00:50:15.849 align:middle line:0
I'm super excited to tell you
about the powerful new chip
00:50:15.916 --> 00:50:17.885 align:middle line:0
we built into the new iPad Air:
00:50:17.951 --> 00:50:21.889 align:middle line:-1
our latest A-series processor, A14 Bionic.
00:50:23.757 --> 00:50:26.894 align:middle line:-2
Our goal is to build chips
with industry-leading performance,
00:50:26.960 --> 00:50:31.465 align:middle line:-2
powerful custom technologies
and extremely efficient use of energy
00:50:31.532 --> 00:50:34.668 align:middle line:-2
to make every one of our products
best in class.
00:50:34.735 --> 00:50:37.504 align:middle line:-2
One way we do this
is by aggressively adopting
00:50:37.571 --> 00:50:41.008 align:middle line:-2
cutting-edge silicon process technology
year after year.
00:50:41.375 --> 00:50:44.978 align:middle line:-2
And now with A14,
we'll be the first in the industry
00:50:45.045 --> 00:50:49.249 align:middle line:-2
to use the breakthrough
five-nanometer process technology.
00:50:49.650 --> 00:50:53.854 align:middle line:-2
The incredibly small scale of this process
challenges the laws of physics.
00:50:54.288 --> 00:50:57.658 align:middle line:-2
In fact, we're talking about
a scale so small,
00:50:57.724 --> 00:51:02.129 align:middle line:-2
the dimensions of these five-nanometer
transistors are measured in atoms.
00:51:02.629 --> 00:51:09.036 align:middle line:-2
This means we were able to pack
11.8 billion transistors into A14.
00:51:09.436 --> 00:51:14.141 align:middle line:-2
That's an increase of nearly 40%
over our seven-nanometer chip.
00:51:14.208 --> 00:51:17.978 align:middle line:-2
We use these additional transistors
to deliver new features,
00:51:18.045 --> 00:51:21.048 align:middle line:-2
increased power efficiency
and increased performance
00:51:21.114 --> 00:51:23.350 align:middle line:-1
in nearly every aspect of the chip.
00:51:23.417 --> 00:51:27.254 align:middle line:-2
A14 Bionic includes a big update
to our CPU.
00:51:27.855 --> 00:51:30.591 align:middle line:-2
Our architecture runs
more instructions in parallel,
00:51:30.657 --> 00:51:33.227 align:middle line:-2
resulting in great performance
at lower power.
00:51:33.293 --> 00:51:36.363 align:middle line:-2
And it integrates large,
high-performance caches
00:51:36.430 --> 00:51:39.399 align:middle line:-2
sized to meet the needs
of the most demanding applications.
00:51:39.800 --> 00:51:42.903 align:middle line:-1
For A14's powerful new six-core design,
00:51:42.970 --> 00:51:48.041 align:middle line:-2
this results in an enormous 40% increase
in CPU performance
00:51:48.108 --> 00:51:50.344 align:middle line:-1
compared to the previous iPad Air.
00:51:50.410 --> 00:51:54.147 align:middle line:-2
A14 also features
our newest GPU architecture,
00:51:54.214 --> 00:51:57.117 align:middle line:-2
scaled to deliver
the maximum sustainable performance
00:51:57.184 --> 00:51:59.152 align:middle line:-1
at the lowest possible power--
00:51:59.219 --> 00:52:03.624 align:middle line:-2
an approach that also allows us to deliver
industry-leading peak performance
00:52:03.690 --> 00:52:05.092 align:middle line:-1
when it's needed most.
00:52:05.592 --> 00:52:08.896 align:middle line:-1
For A14, our new four-core design delivers
00:52:08.962 --> 00:52:12.266 align:middle line:-2
a 30% increase
in graphics performance as well.
00:52:12.332 --> 00:52:15.169 align:middle line:-2
And when you compare
the new iPad Air with A14
00:52:15.235 --> 00:52:17.905 align:middle line:-2
to the best-selling laptop
in its price range,
00:52:17.971 --> 00:52:21.141 align:middle line:-2
a device nearly three times thicker
and four times heavier,
00:52:21.208 --> 00:52:26.046 align:middle line:-2
the new iPad Air has up to two times
faster graphics performance
00:52:26.113 --> 00:52:28.348 align:middle line:-1
in its incredibly thin and light design.
00:52:28.982 --> 00:52:32.152 align:middle line:-2
So for customers using iPad Air
for performance-intensive apps
00:52:32.219 --> 00:52:35.622 align:middle line:-2
like editing 4K videos,
creating works of art
00:52:35.689 --> 00:52:37.357 align:middle line:-1
or playing immersive games,
00:52:37.424 --> 00:52:41.695 align:middle line:-2
the incredible performance of A14
can handle them all with ease.
00:52:41.762 --> 00:52:44.364 align:middle line:-2
In addition to the blazing-fast CPU
and GPU,
00:52:44.431 --> 00:52:49.970 align:middle line:-2
A14 is loaded with custom technologies
that drive the unique iPad experience,
00:52:50.037 --> 00:52:52.272 align:middle line:-1
like a much faster Neural Engine,
00:52:52.339 --> 00:52:55.209 align:middle line:-2
which will make iPad Air more powerful
for machine learning.
00:52:55.876 --> 00:52:59.847 align:middle line:-2
By doubling the number of cores
to build a 16-core architecture,
00:52:59.913 --> 00:53:03.283 align:middle line:-2
the Neural Engine in A14 is capable
of executing
00:53:03.350 --> 00:53:07.187 align:middle line:-2
an amazing 11 trillion operations
per second.
00:53:08.021 --> 00:53:13.594 align:middle line:-2
This increases ML performance by up to
two times over the previous generation.
00:53:14.394 --> 00:53:17.164 align:middle line:-1
In addition, our CPU is further optimized
00:53:17.231 --> 00:53:19.900 align:middle line:-2
with second-generation
machine learning accelerators,
00:53:19.967 --> 00:53:21.869 align:middle line:-1
which come to iPad for the first time
00:53:21.935 --> 00:53:26.773 align:middle line:-2
and accelerate the matrix multiplication
frequently used in ML computations
00:53:26.840 --> 00:53:30.777 align:middle line:-2
at up to ten times faster
than the previous Air.
00:53:31.445 --> 00:53:33.914 align:middle line:-2
Now, the combination
of the new Neural Engine,
00:53:33.981 --> 00:53:38.218 align:middle line:-2
the CPU ML accelerators
and our high-performance GPU
00:53:38.285 --> 00:53:40.687 align:middle line:-2
deliver breakthrough
machine learning capabilities
00:53:41.154 --> 00:53:45.526 align:middle line:-2
to elevate apps built on Core ML
to an entirely new level of performance.
00:53:46.193 --> 00:53:48.529 align:middle line:-1
So that's the new A14 Bionic.
00:53:48.595 --> 00:53:52.299 align:middle line:-2
It delivers big performance updates
for the CPU and GPU,
00:53:52.366 --> 00:53:55.502 align:middle line:0
makes iPad Air much more powerful
for machine learning
00:53:55.569 --> 00:53:59.973 align:middle line:0
and also features the latest ISP
for higher-quality videos and photos
00:54:00.040 --> 00:54:03.110 align:middle line:0
and even faster Secure Enclave
for Touch ID.
00:54:04.444 --> 00:54:08.282 align:middle line:-2
This is by far the most advanced chip
we've ever made,
00:54:08.348 --> 00:54:11.118 align:middle line:-2
and we're thrilled
to bring it to the new iPad Air.
00:54:11.451 --> 00:54:12.953 align:middle line:-1
Now back to you, Laura.
00:54:17.791 --> 00:54:21.495 align:middle line:-2
Wow, the A14 is a huge leap forward
in performance.
00:54:21.562 --> 00:54:23.497 align:middle line:-2
And we've worked with
a number of developers
00:54:23.564 --> 00:54:26.066 align:middle line:-2
to see what they can do
with the new iPad Air.
00:54:26.133 --> 00:54:27.301 align:middle line:-1
So let's take a look.
00:54:27.601 --> 00:54:31.071 align:middle line:0
I'm Karim Morsy.
I'm a developer of djay Pro AI.
00:54:31.405 --> 00:54:36.777 align:middle line:-2
djay Pro AI is an app that brings all
the tools of a professional DJ to iPad.
00:54:36.844 --> 00:54:41.782 align:middle line:-2
The A14 Bionic allows us to build
intelligent features into the app.
00:54:41.849 --> 00:54:44.318 align:middle line:-2
You touch the record,
and then you start scratching.
00:54:44.384 --> 00:54:46.520 align:middle line:-1
You can actually scratch in the air.
00:54:47.688 --> 00:54:50.257 align:middle line:-2
It just blows our mind
that this is possible now.
00:54:52.326 --> 00:54:56.730 align:middle line:0
Hi, I'm Alexey from Pixonic,
developer of the game War Robots.
00:54:57.931 --> 00:55:02.236 align:middle line:-2
The A14 Bionic chip allows us
to deliver console-level graphics
00:55:02.302 --> 00:55:04.671 align:middle line:-1
on a device you can hold in your hands.
00:55:04.738 --> 00:55:08.642 align:middle line:-2
It's quite amazing to have a real-time,
six-versus-six multiplayer game
00:55:08.709 --> 00:55:11.778 align:middle line:-1
running on iPad at 60 frames per second.
00:55:11.845 --> 00:55:15.716 align:middle line:0
For example,
the textures are much more detailed,
00:55:15.782 --> 00:55:17.851 align:middle line:0
the shadows are dynamic,
00:55:17.918 --> 00:55:19.987 align:middle line:0
and reflections are more realistic.
00:55:20.053 --> 00:55:21.588 align:middle line:-1
It looks amazing.
00:55:23.190 --> 00:55:25.092 align:middle line:0
I'm Andrius, and we're from Pixelmator.
00:55:25.826 --> 00:55:29.396 align:middle line:-2
Pixelmator Photo is a photo editing app
for enhancing photos.
00:55:29.463 --> 00:55:32.699 align:middle line:-2
So I think everyone's seen the movies
where somebody's pointing at a screen,
00:55:32.766 --> 00:55:36.236 align:middle line:-2
and goes, "Okay, zoom in on that.
Now, enhance."
00:55:36.303 --> 00:55:37.804 align:middle line:-1
And now I've brought that to iPad.
00:55:37.871 --> 00:55:40.941 align:middle line:-2
The Apple Neural Engine
allows us to build functionality
00:55:41.008 --> 00:55:42.676 align:middle line:-1
we never thought possible.
00:55:42.743 --> 00:55:46.346 align:middle line:-2
The ML Super Resolution feature
finds individual details:
00:55:46.413 --> 00:55:50.517 align:middle line:-1
edges, colors, gradients, textures,
00:55:50.584 --> 00:55:52.719 align:middle line:-1
and it combines it back in an image.
00:55:54.421 --> 00:55:58.192 align:middle line:-2
Now, we can build intelligent features
into the app.
00:55:58.258 --> 00:56:00.394 align:middle line:-2
The possibilities
are just endless with this.
00:56:01.929 --> 00:56:02.930 align:middle line:-1
[record scratches]
00:56:04.698 --> 00:56:05.933 align:middle line:-1
With the A14 chip,
00:56:05.999 --> 00:56:08.435 align:middle line:-2
the new Air is going to bring
incredible performance
00:56:08.502 --> 00:56:11.972 align:middle line:-2
to customers looking to step up
to a more powerful iPad.
00:56:12.539 --> 00:56:13.941 align:middle line:-1
And there's more.
00:56:14.007 --> 00:56:17.711 align:middle line:-2
Another great feature
we're bringing to iPad Air is USB-C.
00:56:18.178 --> 00:56:23.250 align:middle line:-2
USB-C increases data transfer speeds
up to 5 gigabits per second.
00:56:23.317 --> 00:56:26.920 align:middle line:-2
That's a tenfold jump in performance
over the previous Air.
00:56:26.987 --> 00:56:30.424 align:middle line:-2
It provides a fast connection
to a host of external devices,
00:56:30.490 --> 00:56:34.228 align:middle line:-2
like cameras, drives
and external monitors up to 4K.
00:56:34.294 --> 00:56:38.065 align:middle line:-2
The new Air also includes
great cameras front and back.
00:56:39.333 --> 00:56:44.104 align:middle line:-2
The front 7-megapixel FaceTime HD camera
supports Smart HDR,
00:56:44.171 --> 00:56:47.808 align:middle line:-2
improved 1080p video capture
and better low-light performance
00:56:47.875 --> 00:56:50.544 align:middle line:-1
for really high-quality video calls.
00:56:51.178 --> 00:56:55.516 align:middle line:-2
And on the back is the same
12-megapixel camera used in the iPad Pro,
00:56:55.582 --> 00:57:00.287 align:middle line:-2
with focus pixels and a larger aperture
to capture incredibly sharp photos
00:57:00.754 --> 00:57:02.890 align:middle line:-1
and stunning 4K video,
00:57:02.956 --> 00:57:05.826 align:middle line:-2
enhanced with
improved video stabilization,
00:57:06.393 --> 00:57:09.363 align:middle line:-2
so the photos and videos
our customers take with the new Air
00:57:09.429 --> 00:57:11.098 align:middle line:-1
are gonna look better than ever.
00:57:11.832 --> 00:57:15.736 align:middle line:-2
And to elevate the audio experience,
we've redesigned the speaker system,
00:57:15.802 --> 00:57:18.672 align:middle line:-1
providing stereo audio in landscape mode.
00:57:18.739 --> 00:57:22.643 align:middle line:-2
Great for kicking back and enjoying
your favorite movies and TV shows.
00:57:23.110 --> 00:57:26.079 align:middle line:-2
The new Air also works
with our amazing accessories,
00:57:26.146 --> 00:57:27.681 align:middle line:-1
including Apple Pencil,
00:57:27.748 --> 00:57:32.452 align:middle line:-2
which attaches magnetically to the side
for pairing, charging and storage,
00:57:32.519 --> 00:57:34.321 align:middle line:0
and the beautiful Magic Keyboard,
00:57:34.388 --> 00:57:37.124 align:middle line:0
with floating design
and built-in trackpad.
00:57:37.591 --> 00:57:39.927 align:middle line:-1
So this is the new iPad Air,
00:57:39.993 --> 00:57:43.330 align:middle line:-2
featuring a 10.9-inch
Liquid Retina display,
00:57:43.397 --> 00:57:45.532 align:middle line:-1
next-generation Touch ID,
00:57:45.599 --> 00:57:49.436 align:middle line:-2
a huge boost in performance
with A14 Bionic,
00:57:49.503 --> 00:57:52.573 align:middle line:-1
USB-C, advanced cameras,
00:57:52.639 --> 00:57:57.044 align:middle line:-1
Wi-Fi 6 and LTE that's 60% faster.
00:57:58.212 --> 00:58:02.216 align:middle line:-2
This is by far
the most powerful iPad Air ever.
00:58:02.883 --> 00:58:04.251 align:middle line:-1
Let's check it out.
00:58:04.318 --> 00:58:07.888 align:middle line:-1
[electronic music playing]
00:59:23.230 --> 00:59:24.932 align:middle line:-1
So that's the new iPad Air,
00:59:24.998 --> 00:59:27.868 align:middle line:-2
and we can't wait
to get it into our customers' hands.
00:59:28.202 --> 00:59:30.971 align:middle line:-1
It'll start at $599.
00:59:31.038 --> 00:59:33.574 align:middle line:-1
It will be available beginning next month.
00:59:34.274 --> 00:59:36.543 align:middle line:-1
And finally, we're very proud that
00:59:36.610 --> 00:59:40.247 align:middle line:-2
the new Air and eighth-generation iPad
have been carefully designed
00:59:40.314 --> 00:59:42.583 align:middle line:-1
to have minimal impact on the environment
00:59:42.649 --> 00:59:45.519 align:middle line:-2
and support
our overall net zero carbon goal.
00:59:46.086 --> 00:59:49.823 align:middle line:-2
Both iPads use
100% recycled aluminum enclosures,
00:59:49.890 --> 00:59:54.261 align:middle line:0
and all of the wood fiber in the packaging
of both iPad models is recycled
00:59:54.328 --> 00:59:56.830 align:middle line:0
or comes from responsibly managed forests.
00:59:56.897 --> 01:00:01.435 align:middle line:-2
Both iPads use 100%-recycled tin solder
in their main logic boards
01:00:01.502 --> 01:00:03.770 align:middle line:-1
and are free of harmful substances.
01:00:04.404 --> 01:00:06.273 align:middle line:-1
So while our work here is never finished,
01:00:06.340 --> 01:00:09.943 align:middle line:-2
we're proud of the progress we've made
with these new products.
01:00:10.811 --> 01:00:14.715 align:middle line:-2
So today, we have
our most advanced iPad lineup ever.
01:00:14.781 --> 01:00:17.317 align:middle line:-1
It's really a huge year for iPad:
01:00:17.384 --> 01:00:22.322 align:middle line:-2
an incredible new iPad Air delivering
more pro features to even more customers,
01:00:22.389 --> 01:00:26.393 align:middle line:-2
an iPad 8th generation
with massive jump in performance,
01:00:26.460 --> 01:00:28.762 align:middle line:-1
together with the latest iPad Pro
01:00:28.829 --> 01:00:30.764 align:middle line:-1
and the mighty iPad mini,
01:00:30.831 --> 01:00:33.901 align:middle line:-2
combined with the advanced features
in iPadOS 14
01:00:33.967 --> 01:00:38.238 align:middle line:-2
make these by far the most exciting
iPads we've ever shipped.
01:00:38.305 --> 01:00:39.706 align:middle line:-1
Now back to Tim.
01:00:51.051 --> 01:00:53.720 align:middle line:-1
What a great day of announcements.
01:00:53.787 --> 01:00:57.824 align:middle line:-2
We will also be releasing
major OS updates tomorrow,
01:00:58.525 --> 01:01:00.661 align:middle line:-1
beginning with iOS 14:
01:01:00.727 --> 01:01:04.731 align:middle line:-2
a huge release that transforms
the core experience of iPhone
01:01:04.798 --> 01:01:07.734 align:middle line:-2
with redesigned widgets
right on the Home screen,
01:01:08.335 --> 01:01:11.738 align:middle line:-2
a new way to organize your apps
with the App Library
01:01:12.139 --> 01:01:16.677 align:middle line:-2
and a new and even faster way to
experience apps the moment you need them
01:01:16.743 --> 01:01:18.145 align:middle line:-1
with App Clips.
01:01:18.212 --> 01:01:23.317 align:middle line:-2
iPadOS 14, which lets you do
even more with Apple Pencil,
01:01:23.383 --> 01:01:25.986 align:middle line:-1
provides huge improvements to iPad apps
01:01:26.053 --> 01:01:29.523 align:middle line:-2
and takes the iPad experience
even further.
01:01:29.590 --> 01:01:34.795 align:middle line:-2
watchOS 7 provides a whole new way
to discover and share watch faces,
01:01:34.862 --> 01:01:38.465 align:middle line:-2
a new Sleep app,
automatic handwashing detection
01:01:38.532 --> 01:01:41.602 align:middle line:-2
and provides additional workouts
and fitness metrics.
01:01:41.668 --> 01:01:47.174 align:middle line:-2
And tvOS 14, which makes
your big-screen experience even better
01:01:47.241 --> 01:01:49.209 align:middle line:-1
with improved Picture in Picture,
01:01:49.276 --> 01:01:53.080 align:middle line:-2
audio sharing with AirPods,
Apple Music lyrics,
01:01:53.146 --> 01:01:57.584 align:middle line:-2
secure camera feeds from HomeKit
and multiuser gaming support.
01:01:58.318 --> 01:02:02.289 align:middle line:-2
All of these new releases
will be available tomorrow.
01:02:02.356 --> 01:02:07.027 align:middle line:-2
And all of the products we announced today
will ship with these OS updates.
01:02:07.895 --> 01:02:09.796 align:middle line:-1
Thank you all for joining us.
01:02:10.330 --> 01:02:13.333 align:middle line:-2
At Apple, our mission is to design
products and services
01:02:13.400 --> 01:02:15.869 align:middle line:-1
that empower and inspire you.
01:02:15.936 --> 01:02:18.505 align:middle line:-1
And we're so excited to see what you'll do
01:02:18.572 --> 01:02:21.408 align:middle line:-2
with all of the new innovations
introduced today.
01:02:21.808 --> 01:02:25.612 align:middle line:-2
Everyone take care,
stay safe, and have a great day.