WEBVTT

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[ Music ]

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>> People think that having a

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disability is a barrier--

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[ Music ]

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-- but that's not the way I see

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it.

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You can catch up with friends.

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>> Ready?

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>> You can capture a moment with

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your family.

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>> One face.

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Small face.

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Focus locked.

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>> And you can start the day

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bright and early.

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You can take a trip to somewhere

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new.

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[ Music ]

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>> Three miles to the summit.

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>> You can concentrate on every

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word of a story.

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>> A bird began to sing.

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Jack opened his eyes.

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>> You can take the long way

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home.

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[ Music ]

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Or edit a film like this one.

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[ Music ]

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When technology is designed for

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everyone, it lets anyone do what

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they love.

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Including me.

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[ Cheering and Applause ]

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>> Good morning.

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Good morning.

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Good morning.

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Good morning.

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Thank you.

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Thank you.

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I see a few iPhones out there.

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Thank you.

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Welcome back to the Apple Campus

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and thank you so much for

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joining us this morning.

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I could not be prouder to share

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that video with you this

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morning.

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Our teams work so incredibly

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hard to make all of our products

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accessible to everyone.

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And today, we're launching a new

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accessibility website.

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It's all about the accessibility

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features that we've designed and

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built right into our products.

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We believe that technology

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should be accessible to

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everyone.

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And we hope that this website

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becomes a great resource that

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people can use all around the

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world.

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We believe that if people have

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access to our products, they can

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push humanity forward and change

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the world a bit in the process.

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It's incredibly humbling to see

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the amazing things people do

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with our products every day.

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We've got-- Thank you.

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[ Applause ]

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We've got some great new

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products to share with you this

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morning and I'd like to start

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this morning with a few updates

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beginning with iPhone.

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Of course we just launched the

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iPhone 7 last month and people

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are loving it.

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We've had some incredible

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reviews like this one, which

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seems to say it all,

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"Unparalleled and a cut above

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anything in the industry."

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I couldn't have said it better

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myself.

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More importantly, the customer

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response has been very strong.

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iPhone 7 makes the things that

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you do every day so much better.

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And one of those very important

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things is taking great photos.

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Customers had been using the

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iPhone 7 camera and they are so

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excited they've been sending us

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some of the photos they've

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taken.

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I'd love to share some with you

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this morning.

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There's some really beautiful

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ones like this one,

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as well as this.

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And this one.

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They are absolutely beautiful.

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And this is just a very small

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selection.

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iPhone 7 takes incredible

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photos.

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But it's not just about taking

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great photos.

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The fun is going back and

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enjoying them and sharing them

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with your friends and family.

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And we've made that much easier

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and much better with the new

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memories feature which

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automatically gives you new

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memories every day right from

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your photo library.

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This is a new feature, but

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despite that, already 400

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million memories have been

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viewed and enjoyed by iPhone

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users.

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This is the best camera, the

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best photo experience and the

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best iPhone we've ever made.

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[ Applause ]

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iPhone 7 is powered by iOS 10,

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the world's most advanced mobile

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operating system.

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And the reviews are in for iOS

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10, and it's official, iOS 10 is

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awesome, a 5 out of 5.

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I couldn't have said that better

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either.

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Customer reaction to iOS 10 has

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been phenomenal.

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In fact, in just over a month,

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over 60% of our customers are

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already using iOS 10.

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And in contrast, the other guys

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that shipped before iOS 10 are

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not even at 1% yet.

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And of course the reality is

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that most devices will never get

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this upgrade.

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Now, earlier this week, we

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shipped an update to iOS 10,

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version 10.1, and it's got some

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more cool new capabilities.

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Perhaps the best feature is

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portrait mode for the iPhone 7

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Plus which offers a depth effect

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to your photos.

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So the person in the foreground

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is so sharp and there's a

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beautifully blurred background.

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If you haven't seen it, it's

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awesome.

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And guess what, so many

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customers have been sending us

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some of the portraits they've

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taken, and I'm really pleased to

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share some with you this

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morning, like this one.

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And this one.

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And this one.

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And this one.

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The results are just stunning.

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It's amazing you can do this.

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Now, if you haven't checked out

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portrait mode yet with your

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iPhone 7 Plus, I encourage you

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to do it.

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It's really awesome, this is a

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huge feature.

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Also this week, Apple Pay kicked

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off in Japan with iPhone 7 and

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the Apple Watch Series 2.

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So now our customers in Japan

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can use their iPhone 7 and their

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Apple Watch Series 2 for transit

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and for making payments.

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This is a huge deal in Japan

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because every day, there's over

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160 million contactless

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transactions made.

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And we are offering the best

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experience by far.

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Now we've also introduced

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support for transit in the Maps

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app with iOS 10.1.

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And this provides extensive

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coverage all across Japan and it

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has very detailed underground

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layouts, it's really cool.

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And so we've included cool new

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features with this like local

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signs and fare comparisons which

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is far beyond what other folks

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are doing, so this is now the

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best and easiest way to get

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around in Japan.

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The new Apple Watch has also

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gotten off to an amazing start,

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and watchOS 3 makes the watch

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experience so much simpler and

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faster.

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And we've been hearing the same

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great response from reviewers

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with the watch.

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Like Digital Trends who says,

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"the Apple Watch is the best

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smartwatch you can buy.

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It's simply the best by far."

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And the Wall Street Journal

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which said, "it can help you on

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your path to becoming a

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healthier human."

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As you know, we designed the

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Apple Watch to be the ultimate

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device for a healthy life.

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And we've been working with Nike

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to provide the best running

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experience out there.

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Tomorrow, Apple Watch Nike+ is

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available, and we think runners

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around the world are going to

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love it.

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So as you can tell, it's been a

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pretty busy week around here,

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but we have more to announce

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today.

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And I'd like to start with Apple

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TV.

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[ Applause ]

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With Apple TV, we want the

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experience on your television to

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be as great as the experience

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across your Apple devices.

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And so, when we launched the new

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Apple TV, we launched with a

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clear vision.

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We believe the future of TV is

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apps.

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So, how are we doing on this?

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Well, our developers now have

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access to the biggest screen in

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your home and in just a year, we

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now have 8000 apps, and they're

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across every category, from

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lifestyle, to learning, to

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fitness, to shopping, to food,

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and over 2000 games, with some

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amazing titles like Real Racing

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3.

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Now these games keep coming, new

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games keep coming and there's a

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very popular one coming before

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the end of the year, and that is

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Minecraft.

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[ Applause ]

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So now you can build new worlds

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on your Apple TV and play with

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your friends on their iPads and

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iPhones.

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It's going to be really fun.

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Our customers also love watching

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their favorite TV shows on Apple

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TV like "Mr. Robot."

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And in fact, we now have over

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1600 apps from video content

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providers for you to enjoy.

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This is absolutely incredible

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and it's an amazing amount of

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content that's available to you.

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You could-- In addition to your

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favorite TV shows, you can watch

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some incredible movies like

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"Finding Dory".

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You can watch live and on-demand

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news.

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You can even watch live sports

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and so much more.

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In fact, there's a new category

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of apps emerging that combine

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the power of Apple TV to make

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watching video more interesting,

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interactive and social.

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And we have an example of that

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to show you this morning.

00:12:33.356 --> 00:12:36.486 A:middle
And to do that, I'd like to

00:12:36.486 --> 00:12:39.286 A:middle
invite Ryan Troy from Twitter to

00:12:39.286 --> 00:12:40.256 A:middle
show us what we're talking

00:12:40.326 --> 00:12:40.596 A:middle
about.

00:12:40.596 --> 00:12:40.926 A:middle
Ryan.

00:12:41.516 --> 00:12:47.596 A:middle
[ Applause ]

00:12:48.096 --> 00:12:49.096 A:middle
>> Joining me today is our

00:12:49.096 --> 00:12:50.726 A:middle
product designer Jose Hernandez.

00:12:51.986 --> 00:12:52.876 A:middle
Today, we're going to show the

00:12:52.876 --> 00:12:55.456 A:middle
future of video made possible by

00:12:55.456 --> 00:12:56.956 A:middle
Twitter on Apple TV.

00:12:57.296 --> 00:12:58.416 A:middle
Let's jump in and watch Thursday

00:12:58.416 --> 00:12:59.016 A:middle
Night Football.

00:13:00.106 --> 00:13:01.446 A:middle
Fans love watching their

00:13:01.446 --> 00:13:02.666 A:middle
favorite live sport from the

00:13:02.666 --> 00:13:03.886 A:middle
largest screen in the house

00:13:04.256 --> 00:13:06.106 A:middle
sending millions of tweets a day

00:13:06.256 --> 00:13:07.746 A:middle
from their iPhones and iPads.

00:13:08.376 --> 00:13:10.176 A:middle
With a simple swipe on the

00:13:10.256 --> 00:13:12.186 A:middle
incredible Siri Remote, we can

00:13:12.186 --> 00:13:14.406 A:middle
bring that conversation in to

00:13:14.406 --> 00:13:16.726 A:middle
make viewing more entertaining

00:13:17.366 --> 00:13:19.426 A:middle
with tweets from athletes and

00:13:19.426 --> 00:13:21.746 A:middle
more insightful with stats from

00:13:21.746 --> 00:13:22.406 A:middle
journalists.

00:13:23.166 --> 00:13:24.876 A:middle
Looks like the Bears have

00:13:24.876 --> 00:13:26.086 A:middle
recovered in the end zone.

00:13:26.746 --> 00:13:28.966 A:middle
Now, the Twitter timeline comes

00:13:28.966 --> 00:13:30.756 A:middle
alive to show immediate

00:13:30.756 --> 00:13:31.306 A:middle
reactions.

00:13:32.516 --> 00:13:36.936 A:middle
[ Laughter ]

00:13:37.436 --> 00:13:38.506 A:middle
That pretty much sums up my

00:13:38.506 --> 00:13:39.576 A:middle
fantasy team this year.

00:13:40.846 --> 00:13:42.276 A:middle
Tweets also include video

00:13:42.276 --> 00:13:46.106 A:middle
replays and periscopes from

00:13:46.106 --> 00:13:47.206 A:middle
different vantage points.

00:13:47.346 --> 00:13:49.546 A:middle
I have to say, this is a great

00:13:49.546 --> 00:13:50.516 A:middle
way to watch TV.

00:13:51.616 --> 00:13:52.596 A:middle
With that touchdown, I think the

00:13:52.596 --> 00:13:54.046 A:middle
Bears might be able to win this

00:13:54.046 --> 00:13:54.986 A:middle
on defense alone.

00:13:55.446 --> 00:13:58.666 A:middle
At critical moments in the game

00:13:58.666 --> 00:14:00.526 A:middle
like this, audience polls let

00:14:00.526 --> 00:14:03.066 A:middle
Jose weigh in on the situation.

00:14:03.626 --> 00:14:06.416 A:middle
Once he's voted, live results

00:14:06.486 --> 00:14:08.606 A:middle
show up instantly.

00:14:08.756 --> 00:14:10.846 A:middle
Now, Jose sees some candor that

00:14:10.846 --> 00:14:12.116 A:middle
he wants to respond to.

00:14:12.666 --> 00:14:14.546 A:middle
Apple TV makes it easy for him

00:14:14.546 --> 00:14:16.776 A:middle
to send that tweet to his iPhone

00:14:17.166 --> 00:14:18.636 A:middle
so he can join the conversation.

00:14:19.156 --> 00:14:20.536 A:middle
Let's see how he responds.

00:14:21.516 --> 00:14:24.046 A:middle
[ Inaudible Remark ]

00:14:24.546 --> 00:14:25.286 A:middle
Strong choice.

00:14:26.256 --> 00:14:27.796 A:middle
In addition to NFL Thursday

00:14:27.796 --> 00:14:30.036 A:middle
Night Football, Twitter is very

00:14:30.036 --> 00:14:32.716 A:middle
excited to offer free premium

00:14:32.716 --> 00:14:35.636 A:middle
sports content from the NHL and

00:14:35.636 --> 00:14:38.146 A:middle
NBA, news from Bloomberg, and

00:14:38.146 --> 00:14:39.436 A:middle
election night coverage from

00:14:39.436 --> 00:14:40.136 A:middle
BuzzFeed.

00:14:40.806 --> 00:14:42.866 A:middle
We're merging live video,

00:14:43.336 --> 00:14:46.216 A:middle
social, sports and news in an

00:14:46.216 --> 00:14:48.556 A:middle
interactive format not possible

00:14:48.556 --> 00:14:50.606 A:middle
before Twitter on Apple TV.

00:14:51.856 --> 00:14:52.576 A:middle
It's what's happening.

00:14:52.626 --> 00:14:53.356 A:middle
Thank you.

00:14:54.516 --> 00:15:01.716 A:middle
[ Applause ]

00:15:02.216 --> 00:15:03.046 A:middle
Thank you, Ryan.

00:15:03.596 --> 00:15:05.176 A:middle
This is a great example of the

00:15:05.176 --> 00:15:08.026 A:middle
power of Apple TV and how apps

00:15:08.026 --> 00:15:09.406 A:middle
are changing the way that we

00:15:09.406 --> 00:15:10.506 A:middle
enjoy television.

00:15:10.806 --> 00:15:13.996 A:middle
Now, in fact-- So we now have so

00:15:13.996 --> 00:15:16.066 A:middle
many great apps and each of

00:15:16.066 --> 00:15:17.526 A:middle
these apps has an incredible

00:15:17.526 --> 00:15:19.336 A:middle
amount of amazing content.

00:15:20.216 --> 00:15:22.376 A:middle
With Siri and universal search,

00:15:22.376 --> 00:15:23.766 A:middle
we've made it easy to search

00:15:23.766 --> 00:15:25.186 A:middle
across your apps.

00:15:25.916 --> 00:15:28.246 A:middle
But universal search was just

00:15:28.286 --> 00:15:30.246 A:middle
the beginning for us.

00:15:30.646 --> 00:15:33.086 A:middle
We want to do even more to make

00:15:33.086 --> 00:15:36.556 A:middle
this experience even better.

00:15:36.726 --> 00:15:40.316 A:middle
We want Apple TV to be the one

00:15:40.316 --> 00:15:43.506 A:middle
place to access all of your

00:15:43.506 --> 00:15:47.686 A:middle
television, a unified TV

00:15:47.686 --> 00:15:48.596 A:middle
experience.

00:15:49.016 --> 00:15:52.806 A:middle
That's one place to access all

00:15:53.016 --> 00:15:55.166 A:middle
of your TV shows and movies.

00:15:56.116 --> 00:15:58.786 A:middle
One place to discover great new

00:15:58.786 --> 00:16:00.006 A:middle
content to watch.

00:16:01.216 --> 00:16:05.056 A:middle
So, today, we're announcing a

00:16:06.376 --> 00:16:10.246 A:middle
new app and we simply call it

00:16:11.066 --> 00:16:11.636 A:middle
TV.

00:16:12.516 --> 00:16:17.786 A:middle
[ Applause ]

00:16:18.286 --> 00:16:20.366 A:middle
It will completely change how

00:16:20.366 --> 00:16:23.426 A:middle
you watch TV with your Apple TV,

00:16:23.626 --> 00:16:26.286 A:middle
as well as your iPhone and iPad.

00:16:27.046 --> 00:16:28.436 A:middle
But rather than talk about it,

00:16:29.056 --> 00:16:30.536 A:middle
we just like to show you.

00:16:30.696 --> 00:16:32.706 A:middle
And to do that, I'd like to

00:16:32.706 --> 00:16:34.636 A:middle
bring up Jen Folds, a senior

00:16:34.636 --> 00:16:37.466 A:middle
designer on Apple TV to show you

00:16:37.466 --> 00:16:38.256 A:middle
all about it.

00:16:38.256 --> 00:16:38.556 A:middle
Jen?

00:16:39.516 --> 00:16:43.536 A:middle
[ Cheers and Applause ]

00:16:44.036 --> 00:16:44.426 A:middle
>> Thanks, Tim.

00:16:47.146 --> 00:16:48.806 A:middle
The new TV app is the first

00:16:48.886 --> 00:16:50.346 A:middle
place I go when I turn on my

00:16:50.386 --> 00:16:51.016 A:middle
Apple TV.

00:16:51.346 --> 00:16:52.756 A:middle
It brings the shows and movies

00:16:52.876 --> 00:16:55.286 A:middle
from all my video apps all into

00:16:56.296 --> 00:16:57.436 A:middle
one place.

00:16:57.436 --> 00:16:58.866 A:middle
So I start off in Watch Now

00:16:59.096 --> 00:17:00.506 A:middle
where the focus is on Up Next.

00:17:01.226 --> 00:17:03.066 A:middle
It has all the TV shows and

00:17:03.066 --> 00:17:04.176 A:middle
movies that I'm currently

00:17:04.176 --> 00:17:06.086 A:middle
watching from across all of my

00:17:06.086 --> 00:17:06.206 A:middle
apps.

00:17:07.156 --> 00:17:08.526 A:middle
You can see what's up next along

00:17:08.526 --> 00:17:10.396 A:middle
the bottom and get a little more

00:17:10.396 --> 00:17:11.936 A:middle
context for each in the top

00:17:11.936 --> 00:17:12.156 A:middle
right.

00:17:12.966 --> 00:17:14.676 A:middle
So for example, I bought Sing

00:17:14.676 --> 00:17:16.096 A:middle
Street on iTunes but didn't

00:17:16.096 --> 00:17:16.796 A:middle
finish watching.

00:17:17.046 --> 00:17:19.356 A:middle
And as you can see, Up Next lets

00:17:19.356 --> 00:17:20.646 A:middle
me continue from where I left

00:17:20.766 --> 00:17:20.936 A:middle
off.

00:17:22.696 --> 00:17:23.966 A:middle
For shows that I'm binging on

00:17:24.296 --> 00:17:26.136 A:middle
like "Homeland" on Showtime, the

00:17:26.136 --> 00:17:28.406 A:middle
next episode is right here ready

00:17:28.406 --> 00:17:29.186 A:middle
for me to start.

00:17:30.006 --> 00:17:32.086 A:middle
And for currently airing shows

00:17:32.086 --> 00:17:34.116 A:middle
that I'm watching like "The Big

00:17:34.116 --> 00:17:36.326 A:middle
Theory" on CBS, Up Next shows me

00:17:36.326 --> 00:17:38.086 A:middle
the newest episode once it's

00:17:38.086 --> 00:17:38.686 A:middle
available.

00:17:39.376 --> 00:17:41.036 A:middle
It's so great to finally have

00:17:41.036 --> 00:17:42.496 A:middle
one place to go for everything

00:17:42.496 --> 00:17:43.076 A:middle
I'm watching.

00:17:43.636 --> 00:17:44.906 A:middle
But it doesn't end there.

00:17:45.126 --> 00:17:46.146 A:middle
When I want to discover

00:17:46.146 --> 00:17:47.906 A:middle
something new, I just swipe

00:17:47.906 --> 00:17:48.146 A:middle
down.

00:17:48.866 --> 00:17:51.106 A:middle
Our editors have selected the

00:17:51.256 --> 00:17:52.716 A:middle
absolute best content and

00:17:52.716 --> 00:17:54.876 A:middle
showcase it in What to Watch and

00:17:54.876 --> 00:17:56.826 A:middle
the TV and Movie Spotlights.

00:17:57.446 --> 00:17:58.596 A:middle
And since all of these is

00:17:58.596 --> 00:18:00.646 A:middle
content from my apps, it means I

00:18:00.646 --> 00:18:02.856 A:middle
can just play everything I see

00:18:02.856 --> 00:18:03.046 A:middle
here.

00:18:03.506 --> 00:18:05.116 A:middle
I can choose to browse by

00:18:05.116 --> 00:18:07.926 A:middle
category or get a look even

00:18:08.046 --> 00:18:09.296 A:middle
further into the catalogue

00:18:09.296 --> 00:18:10.856 A:middle
available to me through these

00:18:10.856 --> 00:18:12.366 A:middle
hand curated collections.

00:18:12.466 --> 00:18:14.926 A:middle
So, if you're one that hasn't

00:18:14.926 --> 00:18:16.316 A:middle
seen "Game of Thrones" yet, now

00:18:16.316 --> 00:18:17.766 A:middle
is a great time to start.

00:18:18.156 --> 00:18:20.156 A:middle
And with Watch Now I just click

00:18:20.156 --> 00:18:20.246 A:middle
play.

00:18:21.296 --> 00:18:23.216 A:middle
I'm taken straight to HBO NOW

00:18:23.546 --> 00:18:24.466 A:middle
and the show starts.

00:18:25.516 --> 00:18:30.526 A:middle
[ Video Clip ]

00:18:31.026 --> 00:18:32.976 A:middle
So since I'm watching in HBO

00:18:32.976 --> 00:18:35.146 A:middle
NOW, pressing menu takes me to

00:18:35.146 --> 00:18:37.106 A:middle
the show details from within the

00:18:37.236 --> 00:18:37.336 A:middle
app.

00:18:37.336 --> 00:18:39.466 A:middle
And I can get back to TV just by

00:18:39.466 --> 00:18:40.796 A:middle
pressing the TV button.

00:18:40.796 --> 00:18:42.436 A:middle
As you can see, "Game of

00:18:42.436 --> 00:18:44.146 A:middle
Thrones" was automatically added

00:18:44.146 --> 00:18:45.986 A:middle
to the front of Up Next, so it's

00:18:45.986 --> 00:18:47.316 A:middle
easy for me to pick up later.

00:18:47.906 --> 00:18:49.736 A:middle
So that's Watch Now.

00:18:49.926 --> 00:18:51.446 A:middle
It's the best place for me to

00:18:51.446 --> 00:18:53.646 A:middle
continue watching and browse new

00:18:53.646 --> 00:18:55.446 A:middle
TV shows and movies across my

00:18:55.936 --> 00:18:56.076 A:middle
apps.

00:18:57.146 --> 00:18:58.556 A:middle
Now moving over to the library

00:18:58.556 --> 00:19:00.496 A:middle
view, I have all of my iTunes

00:19:00.496 --> 00:19:02.156 A:middle
purchases and rentals all in one

00:19:02.156 --> 00:19:02.626 A:middle
place.

00:19:03.136 --> 00:19:05.006 A:middle
And now you get a sneak peek at

00:19:05.006 --> 00:19:06.306 A:middle
some of my guilty pleasures like

00:19:06.306 --> 00:19:07.086 A:middle
the "Real Housewives".

00:19:07.586 --> 00:19:08.046 A:middle
True story.

00:19:08.446 --> 00:19:10.246 A:middle
When I'm in the mood for

00:19:10.246 --> 00:19:11.816 A:middle
something completely new, I head

00:19:11.816 --> 00:19:13.566 A:middle
over to the store where I can

00:19:13.566 --> 00:19:15.746 A:middle
explore great new content to add

00:19:15.896 --> 00:19:16.576 A:middle
to Watch Now.

00:19:17.086 --> 00:19:18.876 A:middle
There's new movies available

00:19:18.876 --> 00:19:21.356 A:middle
from iTunes and all of these

00:19:21.506 --> 00:19:23.566 A:middle
apps that I can just sign up to

00:19:23.566 --> 00:19:23.756 A:middle
access.

00:19:23.756 --> 00:19:25.166 A:middle
So when I find one that I like,

00:19:25.446 --> 00:19:26.936 A:middle
I can just click to install.

00:19:27.626 --> 00:19:29.606 A:middle
In just a few seconds, the app

00:19:29.846 --> 00:19:32.106 A:middle
installs on my Apple TV and it

00:19:32.106 --> 00:19:33.696 A:middle
will automatically download to

00:19:33.736 --> 00:19:35.476 A:middle
all of my other devices so I can

00:19:35.476 --> 00:19:36.776 A:middle
watch wherever I want.

00:19:37.516 --> 00:19:41.326 A:middle
[ Music ]

00:19:41.826 --> 00:19:43.546 A:middle
So here within STARZ I can

00:19:43.546 --> 00:19:46.036 A:middle
easily sign up or if I'm all

00:19:46.036 --> 00:19:47.256 A:middle
ready authenticated using

00:19:47.256 --> 00:19:48.696 A:middle
Apple's new single sign on

00:19:48.726 --> 00:19:50.486 A:middle
feature, I'll instantly get

00:19:50.486 --> 00:19:52.326 A:middle
access to all the great content

00:19:52.326 --> 00:19:54.356 A:middle
they have right here in the app.

00:19:54.356 --> 00:19:57.666 A:middle
And when I go back to TV, I can

00:19:57.666 --> 00:19:58.716 A:middle
see that Watch Now has

00:19:58.716 --> 00:20:00.126 A:middle
automatically been updated as

00:20:00.126 --> 00:20:01.776 A:middle
well to include the best of

00:20:01.776 --> 00:20:03.776 A:middle
STARZ like "Power" and "Star

00:20:03.776 --> 00:20:04.836 A:middle
Wars: The Force Awakens."

00:20:05.336 --> 00:20:07.426 A:middle
And the TV app doesn't just work

00:20:07.426 --> 00:20:08.246 A:middle
on my Apple TV.

00:20:08.686 --> 00:20:10.166 A:middle
It's on my iPhone and iPad as

00:20:10.166 --> 00:20:11.226 A:middle
well, which is great for when

00:20:11.226 --> 00:20:12.976 A:middle
I'm on the road or just relaxing

00:20:12.976 --> 00:20:13.666 A:middle
in my backyard.

00:20:14.236 --> 00:20:15.826 A:middle
So let's switch to my iPad.

00:20:17.196 --> 00:20:19.366 A:middle
So here's the new TV app.

00:20:19.366 --> 00:20:20.626 A:middle
It has everything that was in

00:20:20.626 --> 00:20:22.146 A:middle
the previous videos app right

00:20:22.146 --> 00:20:23.956 A:middle
here in my library and we've

00:20:24.076 --> 00:20:25.396 A:middle
added all the same features I've

00:20:25.396 --> 00:20:26.636 A:middle
just shown on Apple TV,

00:20:27.116 --> 00:20:28.066 A:middle
including Watch Now.

00:20:28.686 --> 00:20:30.096 A:middle
So in Up Next you can see that

00:20:30.096 --> 00:20:31.246 A:middle
"Game of Thrones" episode we

00:20:31.246 --> 00:20:32.766 A:middle
just played, as well as all my

00:20:32.766 --> 00:20:33.806 A:middle
other shows and movies.

00:20:34.306 --> 00:20:36.196 A:middle
And we have all that same great

00:20:36.196 --> 00:20:37.556 A:middle
curated content as well.

00:20:38.896 --> 00:20:40.706 A:middle
Now of course, Siri works great

00:20:40.706 --> 00:20:41.496 A:middle
with the TV app.

00:20:41.816 --> 00:20:42.976 A:middle
For shows that I'm watching, I

00:20:42.976 --> 00:20:46.086 A:middle
can just say play "Brooklyn

00:20:46.196 --> 00:20:47.466 A:middle
Nine-Nine".

00:20:48.906 --> 00:20:50.326 A:middle
>> OK, here is "Brooklyn

00:20:50.326 --> 00:20:51.516 A:middle
Nine-Nine".

00:20:52.456 --> 00:20:55.146 A:middle
>> Three ET, 5 minutes late.

00:20:55.276 --> 00:20:57.326 A:middle
Yikes. But I had to stop to get

00:20:57.326 --> 00:20:57.866 A:middle
some wine.

00:20:58.046 --> 00:20:59.626 A:middle
Hello good, sir.

00:20:59.626 --> 00:21:01.036 A:middle
I'd like your finest bottle of

00:21:01.036 --> 00:21:01.836 A:middle
wine, please?

00:21:01.886 --> 00:21:03.726 A:middle
>> That will be $1600.

00:21:04.046 --> 00:21:05.996 A:middle
>> Great, I'd like your $8est

00:21:05.996 --> 00:21:07.106 A:middle
bottle of wine, please.

00:21:07.326 --> 00:21:09.606 A:middle
It's from the finest vineyard in

00:21:09.606 --> 00:21:10.316 A:middle
Arkansas.

00:21:11.466 --> 00:21:12.436 A:middle
>> Yeah.

00:21:13.016 --> 00:21:14.016 A:middle
[ Laughter ]

00:21:14.516 --> 00:21:17.396 A:middle
[ Applause ]

00:21:17.896 --> 00:21:19.366 A:middle
>> So Siri knows exactly which

00:21:19.366 --> 00:21:20.906 A:middle
episode I was on and picked up

00:21:20.946 --> 00:21:22.036 A:middle
right where I left off.

00:21:22.446 --> 00:21:23.526 A:middle
Let's switch back to my Apple

00:21:23.526 --> 00:21:23.886 A:middle
TV.

00:21:25.576 --> 00:21:27.496 A:middle
So once again, you can see that

00:21:27.496 --> 00:21:28.736 A:middle
Up Next was automatically

00:21:28.736 --> 00:21:30.066 A:middle
updated with that episode we

00:21:30.066 --> 00:21:33.686 A:middle
just played on my iPad.

00:21:33.686 --> 00:21:35.196 A:middle
So that's the new TV app.

00:21:35.196 --> 00:21:36.856 A:middle
It brings the best shows and

00:21:36.856 --> 00:21:38.946 A:middle
movies from all my video apps

00:21:39.016 --> 00:21:40.086 A:middle
all into one place.

00:21:40.426 --> 00:21:42.796 A:middle
And it works across Apple TV,

00:21:42.876 --> 00:21:43.726 A:middle
iPhone, and iPad.

00:21:44.076 --> 00:21:45.656 A:middle
It's going to completely change

00:21:45.656 --> 00:21:46.816 A:middle
how we watch television.

00:21:47.516 --> 00:21:53.066 A:middle
[ Cheering and Applause ]

00:21:53.566 --> 00:21:55.676 A:middle
Now, I'd like to talk about

00:21:55.676 --> 00:21:57.336 A:middle
another important category and

00:21:57.406 --> 00:21:58.126 A:middle
that's live.

00:21:59.176 --> 00:22:01.396 A:middle
Apple TV has so many amazing

00:22:01.396 --> 00:22:03.366 A:middle
apps that are great for tuning

00:22:03.366 --> 00:22:04.976 A:middle
in to live news and sports.

00:22:05.436 --> 00:22:07.596 A:middle
And today, Siri is making it

00:22:07.596 --> 00:22:09.136 A:middle
easier than ever to watch the

00:22:09.136 --> 00:22:10.506 A:middle
live content that you want.

00:22:11.056 --> 00:22:12.746 A:middle
So now I can say things like

00:22:14.016 --> 00:22:15.216 A:middle
watch CBS News.

00:22:16.796 --> 00:22:18.446 A:middle
>> Running two masterpieces by--

00:22:18.446 --> 00:22:19.956 A:middle
>> Siri tunes in straight to

00:22:19.956 --> 00:22:22.896 A:middle
what's live on CBS.

00:22:22.976 --> 00:22:25.226 A:middle
Now since I'm watching in the

00:22:25.256 --> 00:22:27.486 A:middle
app, I can get more news just by

00:22:27.866 --> 00:22:29.696 A:middle
swiping up, and choose a

00:22:29.696 --> 00:22:31.666 A:middle
different story just by

00:22:31.666 --> 00:22:32.066 A:middle
clicking.

00:22:32.686 --> 00:22:34.046 A:middle
>> 911. What's the address of

00:22:34.046 --> 00:22:34.366 A:middle
the emergency?

00:22:34.406 --> 00:22:35.736 A:middle
>> We got a guy who just stole a

00:22:35.736 --> 00:22:36.686 A:middle
bike here at Walmart.

00:22:36.686 --> 00:22:37.816 A:middle
I got him roped and tied to a

00:22:37.816 --> 00:22:38.136 A:middle
tree.

00:22:39.926 --> 00:22:40.196 A:middle
>> What?

00:22:41.606 --> 00:22:43.226 A:middle
>> The cavalry arrived moments

00:22:43.226 --> 00:22:43.526 A:middle
later.

00:22:43.616 --> 00:22:46.126 A:middle
>> So that's great when I know

00:22:46.126 --> 00:22:47.196 A:middle
what channel I want.

00:22:47.626 --> 00:22:49.376 A:middle
But what about when I just want

00:22:49.376 --> 00:22:50.466 A:middle
to watch my favorite sport.

00:22:51.336 --> 00:22:53.106 A:middle
So let's say it's Saturday and

00:22:53.106 --> 00:22:53.906 A:middle
you know what that means,

00:22:53.906 --> 00:22:54.816 A:middle
college football day.

00:22:55.476 --> 00:22:57.376 A:middle
All I need to do is tell Siri to

00:22:57.376 --> 00:22:59.466 A:middle
turn on the game.

00:22:59.666 --> 00:23:03.246 A:middle
Watch the Louisville game.

00:23:03.586 --> 00:23:05.526 A:middle
Siri knows which app has the

00:23:05.526 --> 00:23:07.296 A:middle
game and takes me straight to

00:23:07.606 --> 00:23:09.426 A:middle
the action.

00:23:10.276 --> 00:23:11.616 A:middle
>> Finley looking at a blitz.

00:23:11.616 --> 00:23:13.456 A:middle
Throws one over the middle and

00:23:13.556 --> 00:23:14.136 A:middle
throws another interception.

00:23:14.416 --> 00:23:16.536 A:middle
>> Wow. Well, since this game

00:23:16.536 --> 00:23:17.836 A:middle
looks like a total runaway,

00:23:18.136 --> 00:23:21.356 A:middle
let's use Siri to find out what

00:23:21.356 --> 00:23:23.036 A:middle
other football games are on now?

00:23:27.316 --> 00:23:29.236 A:middle
Siri shows me all of today's

00:23:29.236 --> 00:23:31.206 A:middle
schedules and scores and even

00:23:31.206 --> 00:23:32.636 A:middle
which other games I can watch

00:23:32.636 --> 00:23:32.926 A:middle
live.

00:23:33.846 --> 00:23:36.176 A:middle
Well, I know a certain CEO and

00:23:36.176 --> 00:23:38.126 A:middle
Auburn alum that probably wants

00:23:38.176 --> 00:23:40.176 A:middle
to tune in, so let's take a

00:23:40.176 --> 00:23:40.446 A:middle
look.

00:23:41.516 --> 00:23:47.726 A:middle
[ Football Game Sounds ]

00:23:48.226 --> 00:23:49.796 A:middle
>> Look at Kam Martin.

00:23:50.186 --> 00:23:51.796 A:middle
Here he goes.

00:23:51.796 --> 00:23:54.146 A:middle
I mean this is just getting

00:23:54.316 --> 00:23:55.876 A:middle
silly in the box score right

00:23:56.146 --> 00:23:56.236 A:middle
now.

00:23:57.416 --> 00:23:59.306 A:middle
>> Siri makes it so easy to

00:23:59.306 --> 00:24:02.006 A:middle
catch all the exciting moments.

00:24:02.816 --> 00:24:04.596 A:middle
So with Siri live tune in and

00:24:04.866 --> 00:24:06.396 A:middle
the unified experience of the

00:24:06.396 --> 00:24:09.396 A:middle
new TV app, Apple TV is the best

00:24:09.396 --> 00:24:11.726 A:middle
place to watch TV shows, movies,

00:24:11.726 --> 00:24:12.426 A:middle
sports, and more.

00:24:12.876 --> 00:24:13.536 A:middle
Thanks so much.

00:24:14.516 --> 00:24:20.206 A:middle
[ Cheering and Applause ]

00:24:20.706 --> 00:24:21.536 A:middle
>> Thank you, Jen.

00:24:22.071 --> 00:24:24.071 A:middle
[ Applause ]

00:24:24.126 --> 00:24:25.646 A:middle
Thanks, Jen.

00:24:26.466 --> 00:24:28.266 A:middle
I'm very excited about the new

00:24:28.316 --> 00:24:31.426 A:middle
TV app for Apple TV, as well as

00:24:31.456 --> 00:24:33.406 A:middle
for iPhone and iPad.

00:24:34.136 --> 00:24:37.296 A:middle
So now there is a unified TV

00:24:37.296 --> 00:24:37.976 A:middle
experience.

00:24:38.526 --> 00:24:41.336 A:middle
That's one place to discover and

00:24:41.336 --> 00:24:44.436 A:middle
enjoy your favorite TV shows and

00:24:44.436 --> 00:24:46.006 A:middle
movies across all of your

00:24:46.006 --> 00:24:46.666 A:middle
devices.

00:24:47.446 --> 00:24:49.286 A:middle
Now, we're going to make the TV

00:24:49.316 --> 00:24:51.526 A:middle
app available for free with a

00:24:51.526 --> 00:24:55.306 A:middle
software update for tvOS and iOS

00:24:55.646 --> 00:24:57.476 A:middle
beginning in the United States

00:24:57.476 --> 00:24:59.186 A:middle
by the end of this year.

00:24:59.996 --> 00:25:03.556 A:middle
Apple TV, iPhone and iPad have

00:25:03.556 --> 00:25:05.166 A:middle
become the primary ways that

00:25:05.166 --> 00:25:07.456 A:middle
many of us enjoy watching

00:25:07.456 --> 00:25:08.136 A:middle
television.

00:25:08.816 --> 00:25:11.656 A:middle
And now with the TV app, there's

00:25:11.656 --> 00:25:14.996 A:middle
really no reason to watch TV

00:25:15.176 --> 00:25:16.116 A:middle
anywhere else.

00:25:17.056 --> 00:25:19.866 A:middle
So that's Apple TV and the new

00:25:20.246 --> 00:25:21.646 A:middle
TV app.

00:25:22.516 --> 00:25:28.156 A:middle
[ Cheering and Applause ]

00:25:28.656 --> 00:25:30.086 A:middle
The next thing we'd like to talk

00:25:30.086 --> 00:25:33.116 A:middle
about is something dear to all

00:25:33.116 --> 00:25:37.236 A:middle
of us at Apple, and that is the

00:25:37.746 --> 00:25:37.876 A:middle
Mac.

00:25:38.516 --> 00:25:45.056 A:middle
[ Cheering and Applause ]

00:25:45.556 --> 00:25:46.946 A:middle
The Mac is more than a product

00:25:46.946 --> 00:25:49.476 A:middle
to us, it's a testament to

00:25:49.506 --> 00:25:51.906 A:middle
everything we do and everything

00:25:51.906 --> 00:25:53.086 A:middle
we create at Apple.

00:25:53.966 --> 00:25:56.556 A:middle
The Mac is so incredibly

00:25:56.766 --> 00:25:57.826 A:middle
important to us.

00:25:58.756 --> 00:26:00.396 A:middle
But it's not just important to

00:26:00.396 --> 00:26:02.926 A:middle
us, it's important to the world.

00:26:03.736 --> 00:26:07.046 A:middle
It's had a profound impact in

00:26:07.046 --> 00:26:12.256 A:middle
education, design, business, the

00:26:12.256 --> 00:26:15.156 A:middle
arts, the sciences, and so many

00:26:15.156 --> 00:26:15.806 A:middle
areas.

00:26:16.406 --> 00:26:18.946 A:middle
The world's creative forces used

00:26:18.946 --> 00:26:21.146 A:middle
the Mac to push the world

00:26:21.146 --> 00:26:21.766 A:middle
forward.

00:26:23.056 --> 00:26:24.816 A:middle
We continue to push the Mac

00:26:24.816 --> 00:26:27.476 A:middle
experience forward with macOS.

00:26:28.496 --> 00:26:31.116 A:middle
And this year we launched the

00:26:31.116 --> 00:26:34.036 A:middle
best version yet, macOS Sierra.

00:26:34.406 --> 00:26:35.956 A:middle
It brought a lot of powerful new

00:26:36.026 --> 00:26:38.636 A:middle
features to the Mac such as

00:26:38.896 --> 00:26:41.476 A:middle
iCloud Drive, which makes all

00:26:41.476 --> 00:26:43.786 A:middle
the files on the desktop or in

00:26:43.786 --> 00:26:45.626 A:middle
the documents folder of one Mac

00:26:45.876 --> 00:26:48.336 A:middle
available to any other Mac, as

00:26:48.336 --> 00:26:50.646 A:middle
well as your iPhones and iPads.

00:26:51.196 --> 00:26:53.066 A:middle
And Universal Clipboard, letting

00:26:53.066 --> 00:26:55.186 A:middle
you copy content from your

00:26:55.186 --> 00:26:58.426 A:middle
iPhone or iPad in your Mac and

00:26:58.426 --> 00:26:59.366 A:middle
paste it in your Mac.

00:27:00.176 --> 00:27:01.456 A:middle
And hundred of thousands of

00:27:01.456 --> 00:27:04.536 A:middle
websites now are offering their

00:27:04.536 --> 00:27:06.206 A:middle
customers' Apple Pay.

00:27:06.206 --> 00:27:08.466 A:middle
So you can shop with your Mac

00:27:08.886 --> 00:27:10.506 A:middle
and then just with a click and a

00:27:10.506 --> 00:27:12.176 A:middle
tap complete your purchase.

00:27:13.366 --> 00:27:15.656 A:middle
Siri is now available on all

00:27:15.656 --> 00:27:17.786 A:middle
Apple platforms including the

00:27:17.786 --> 00:27:18.046 A:middle
Mac.

00:27:18.456 --> 00:27:20.056 A:middle
And on top of the capabilities

00:27:20.056 --> 00:27:21.666 A:middle
you've grown to love with Siri,

00:27:21.896 --> 00:27:23.646 A:middle
we've designed some specific

00:27:23.646 --> 00:27:25.616 A:middle
ones just for the Mac.

00:27:26.146 --> 00:27:27.806 A:middle
For instance, you can do detail

00:27:27.806 --> 00:27:30.346 A:middle
file searches just by asking

00:27:30.426 --> 00:27:30.866 A:middle
Siri.

00:27:31.496 --> 00:27:33.506 A:middle
This is incredible productivity

00:27:33.506 --> 00:27:33.956 A:middle
savings.

00:27:34.846 --> 00:27:36.496 A:middle
We're really excited about all

00:27:36.496 --> 00:27:38.726 A:middle
the things you can do with macOS

00:27:38.816 --> 00:27:39.326 A:middle
Sierra.

00:27:39.806 --> 00:27:42.126 A:middle
The Mac experience just keeps

00:27:42.126 --> 00:27:43.976 A:middle
getting better and better.

00:27:46.026 --> 00:27:49.036 A:middle
Now, you may not realize it but

00:27:49.036 --> 00:27:54.426 A:middle
this week happens to be a huge

00:27:54.426 --> 00:27:56.736 A:middle
week in the history of the Mac

00:27:56.736 --> 00:27:59.926 A:middle
and in the history of Apple.

00:28:01.286 --> 00:28:05.176 A:middle
This week marks the 25th

00:28:05.176 --> 00:28:07.886 A:middle
anniversary of our first

00:28:07.886 --> 00:28:08.436 A:middle
notebook.

00:28:09.626 --> 00:28:13.116 A:middle
It was on October 25th of 1991

00:28:14.066 --> 00:28:15.976 A:middle
that Apple unveiled the first

00:28:15.976 --> 00:28:16.976 A:middle
PowerBook.

00:28:17.336 --> 00:28:19.336 A:middle
[ Cheering and Applause ]

00:28:19.656 --> 00:28:22.896 A:middle
Now, the PowerBook actually

00:28:22.896 --> 00:28:26.716 A:middle
defined the modern notebook for

00:28:26.716 --> 00:28:29.856 A:middle
its time, changing the category

00:28:30.576 --> 00:28:32.236 A:middle
and changing Apple forever.

00:28:33.186 --> 00:28:35.236 A:middle
This was the first portable that

00:28:35.346 --> 00:28:36.986 A:middle
featured the keyboard for

00:28:36.986 --> 00:28:39.466 A:middle
design, so you could rest your

00:28:39.466 --> 00:28:41.066 A:middle
palms when you are typing.

00:28:41.496 --> 00:28:44.236 A:middle
It had a pointing device

00:28:44.656 --> 00:28:46.676 A:middle
integrated right into the palm

00:28:46.676 --> 00:28:47.186 A:middle
rest.

00:28:48.026 --> 00:28:49.336 A:middle
Now all of us take this for

00:28:49.336 --> 00:28:51.616 A:middle
granted today, but this is where

00:28:51.616 --> 00:28:52.446 A:middle
it all started.

00:28:52.976 --> 00:28:55.246 A:middle
It was also the first laptop

00:28:55.756 --> 00:28:57.476 A:middle
with an active matrix display.

00:28:58.046 --> 00:29:00.116 A:middle
Now we didn't stop here.

00:29:00.596 --> 00:29:01.846 A:middle
Every generation of Mac

00:29:01.846 --> 00:29:03.936 A:middle
notebooks had some major

00:29:03.936 --> 00:29:06.416 A:middle
innovation that wound up pushing

00:29:06.416 --> 00:29:07.586 A:middle
the industry forward.

00:29:08.736 --> 00:29:11.826 A:middle
The first Trackpad, the first

00:29:11.826 --> 00:29:15.906 A:middle
notebook with built-in WiFi, the

00:29:15.906 --> 00:29:18.726 A:middle
first aluminum unit body design,

00:29:20.246 --> 00:29:22.756 A:middle
the first with all flash storage

00:29:22.966 --> 00:29:24.676 A:middle
and the first with all day

00:29:24.676 --> 00:29:27.796 A:middle
battery life, and the first

00:29:27.796 --> 00:29:30.186 A:middle
retina display in a notebook.

00:29:30.986 --> 00:29:34.316 A:middle
For 25 years, we've been

00:29:34.316 --> 00:29:37.376 A:middle
defining and redefining what a

00:29:37.376 --> 00:29:41.146 A:middle
notebook is and what a notebook

00:29:43.616 --> 00:29:44.286 A:middle
can do.

00:29:44.286 --> 00:29:47.716 A:middle
And today, we're going to do it

00:29:47.716 --> 00:29:48.236 A:middle
again.

00:29:49.406 --> 00:29:50.406 A:middle
Let me show it to you.

00:29:54.516 --> 00:30:47.516 A:middle
[ Music ]

00:30:48.516 --> 00:31:00.786 A:middle
[ Cheering and Applause ]

00:31:01.286 --> 00:31:05.106 A:middle
This is the new MacBook Pro and

00:31:05.156 --> 00:31:07.626 A:middle
it is absolutely incredible.

00:31:08.096 --> 00:31:09.806 A:middle
To tell you all about it, I'd

00:31:09.806 --> 00:31:11.276 A:middle
like to invite Phil Schiller up.

00:31:11.446 --> 00:31:11.836 A:middle
Phil.

00:31:12.016 --> 00:31:13.056 A:middle
[ Cheering and Applause ]

00:31:13.056 --> 00:31:13.906 A:middle
>> Thank you, Tim.

00:31:17.256 --> 00:31:17.596 A:middle
Thank you.

00:31:17.596 --> 00:31:19.506 A:middle
Well, good morning everyone.

00:31:19.806 --> 00:31:21.116 A:middle
This is so exciting.

00:31:21.386 --> 00:31:24.496 A:middle
A new generation MacBook Pro and

00:31:24.496 --> 00:31:26.456 A:middle
it is seriously cool.

00:31:27.326 --> 00:31:29.886 A:middle
It has a whole new design made

00:31:29.886 --> 00:31:30.476 A:middle
of aluminum.

00:31:31.066 --> 00:31:34.086 A:middle
It is metal on all sides.

00:31:34.496 --> 00:31:36.066 A:middle
It is incredibly extreme.

00:31:36.326 --> 00:31:37.816 A:middle
And this kind of design is only

00:31:37.816 --> 00:31:39.806 A:middle
possible with the unique

00:31:39.806 --> 00:31:41.426 A:middle
collaboration between our

00:31:41.426 --> 00:31:43.106 A:middle
hardware engineering, our

00:31:43.106 --> 00:31:45.126 A:middle
operations, and our industrial

00:31:45.126 --> 00:31:46.636 A:middle
design team working together to

00:31:46.636 --> 00:31:48.256 A:middle
solve problems others haven't

00:31:48.256 --> 00:31:49.406 A:middle
even tried to tackle.

00:31:50.216 --> 00:31:52.426 A:middle
It is the new gold standard in

00:31:52.426 --> 00:31:54.566 A:middle
notebook computers that enables

00:31:54.566 --> 00:31:57.426 A:middle
innovations not possible before.

00:31:58.016 --> 00:32:00.776 A:middle
It comes in a 13-inch and

00:32:00.776 --> 00:32:03.956 A:middle
15-inch sizes in silver and

00:32:03.956 --> 00:32:07.066 A:middle
space gray, and it is simply the

00:32:07.196 --> 00:32:09.236 A:middle
thinnest and lightest MacBook

00:32:09.236 --> 00:32:10.976 A:middle
Pro we have ever made.

00:32:11.516 --> 00:32:16.596 A:middle
[ Applause ]

00:32:17.096 --> 00:32:18.436 A:middle
So let's dive into a few of the

00:32:18.436 --> 00:32:18.806 A:middle
details.

00:32:18.806 --> 00:32:20.066 A:middle
First, let's look at the 13-inch

00:32:20.066 --> 00:32:20.826 A:middle
MacBook Pro.

00:32:20.936 --> 00:32:22.586 A:middle
Here's the previous generation,

00:32:22.586 --> 00:32:23.956 A:middle
absolutely the leader in its

00:32:23.956 --> 00:32:26.276 A:middle
field in performance and thin

00:32:26.276 --> 00:32:26.646 A:middle
and light.

00:32:27.206 --> 00:32:28.486 A:middle
But here's the new 13-inch

00:32:28.486 --> 00:32:30.016 A:middle
MacBook Pro on the right.

00:32:31.706 --> 00:32:34.616 A:middle
Yes, it is just 14.9 millimeters

00:32:34.676 --> 00:32:35.066 A:middle
thin.

00:32:35.916 --> 00:32:37.956 A:middle
That's 17% thinner than the

00:32:37.956 --> 00:32:40.226 A:middle
previous generation, and it's

00:32:40.226 --> 00:32:43.536 A:middle
smaller too, 23% smaller in

00:32:43.536 --> 00:32:45.396 A:middle
volume, almost a quarter less.

00:32:45.676 --> 00:32:47.556 A:middle
That's a huge difference.

00:32:48.276 --> 00:32:49.506 A:middle
And it weighs less too.

00:32:50.296 --> 00:32:52.916 A:middle
It weighs just 3 pounds, almost

00:32:52.916 --> 00:32:54.506 A:middle
a half a pound less than the

00:32:54.506 --> 00:32:56.036 A:middle
previous version.

00:32:57.056 --> 00:32:58.146 A:middle
Let's turn it around so we can

00:32:58.146 --> 00:33:00.596 A:middle
see the all metal design on all

00:33:00.596 --> 00:33:01.126 A:middle
sides.

00:33:01.246 --> 00:33:03.506 A:middle
It is an absolutely stunningly

00:33:03.506 --> 00:33:04.366 A:middle
beautiful notebook.

00:33:04.366 --> 00:33:07.436 A:middle
Now let's look at the 15-inch

00:33:07.436 --> 00:33:07.916 A:middle
notebook.

00:33:08.326 --> 00:33:09.786 A:middle
Again, the previous 15-inch

00:33:09.786 --> 00:33:12.996 A:middle
MacBook Pro, the standard, the

00:33:12.996 --> 00:33:14.596 A:middle
best professional notebook that

00:33:14.596 --> 00:33:17.016 A:middle
had ever been made until today.

00:33:17.946 --> 00:33:19.766 A:middle
Here's the new 15-inch pro next

00:33:19.766 --> 00:33:20.916 A:middle
to it.

00:33:21.076 --> 00:33:23.576 A:middle
15.5 millimeters thin.

00:33:24.666 --> 00:33:27.356 A:middle
That's 14% thinner and it is

00:33:27.356 --> 00:33:30.126 A:middle
smaller as well, 20% smaller in

00:33:30.126 --> 00:33:31.776 A:middle
volume than the previous one.

00:33:31.776 --> 00:33:33.896 A:middle
One-fifth less, it's a huge

00:33:33.966 --> 00:33:34.816 A:middle
engineering feat.

00:33:36.176 --> 00:33:38.696 A:middle
And it weighs just four pounds.

00:33:38.696 --> 00:33:40.756 A:middle
Again, a half a pound less, four

00:33:40.756 --> 00:33:42.536 A:middle
pounds for a high performance

00:33:42.536 --> 00:33:44.346 A:middle
professional 15-inch notebook.

00:33:44.616 --> 00:33:45.556 A:middle
That's just unheard of.

00:33:46.246 --> 00:33:47.966 A:middle
But what's really impressive is

00:33:47.966 --> 00:33:49.206 A:middle
when customers open it up for

00:33:49.206 --> 00:33:51.516 A:middle
the first time and look inside,

00:33:52.016 --> 00:33:54.026 A:middle
because everything is all new.

00:33:54.506 --> 00:34:00.026 A:middle
There's a new Trackpad, a Force

00:34:00.026 --> 00:34:00.896 A:middle
Touch Trackpad.

00:34:01.126 --> 00:34:02.986 A:middle
It is twice as big as the

00:34:02.986 --> 00:34:04.056 A:middle
Trackpad in the previous

00:34:04.056 --> 00:34:04.656 A:middle
generation.

00:34:04.656 --> 00:34:05.986 A:middle
A lot more room for your

00:34:05.986 --> 00:34:06.376 A:middle
gestures.

00:34:06.586 --> 00:34:07.856 A:middle
And this is only possible

00:34:07.856 --> 00:34:09.096 A:middle
because of the Force Touch

00:34:09.096 --> 00:34:09.896 A:middle
technology.

00:34:10.176 --> 00:34:11.306 A:middle
In order to have a great click

00:34:11.306 --> 00:34:13.026 A:middle
feel with a mechanical click

00:34:13.066 --> 00:34:14.046 A:middle
mechanism, it would not be

00:34:14.046 --> 00:34:14.636 A:middle
possible.

00:34:15.096 --> 00:34:16.446 A:middle
This is really state of the art

00:34:16.446 --> 00:34:18.226 A:middle
and the best Trackpad we've ever

00:34:18.226 --> 00:34:18.676 A:middle
made.

00:34:19.056 --> 00:34:21.336 A:middle
The keyboard is all new as well.

00:34:22.346 --> 00:34:24.096 A:middle
It uses the butterfly switch

00:34:24.096 --> 00:34:25.656 A:middle
mechanism that we pioneered in

00:34:25.856 --> 00:34:26.946 A:middle
the 12-inch MacBook.

00:34:27.146 --> 00:34:28.396 A:middle
But now we've applied it to a

00:34:28.396 --> 00:34:30.236 A:middle
professional notebook, and in

00:34:30.236 --> 00:34:31.446 A:middle
this case there's a new switch

00:34:31.446 --> 00:34:33.136 A:middle
mechanism, a 2nd generation

00:34:33.136 --> 00:34:33.776 A:middle
butterfly.

00:34:34.106 --> 00:34:35.606 A:middle
It's more responsive and gives

00:34:35.606 --> 00:34:36.956 A:middle
an even greater sense of

00:34:36.956 --> 00:34:38.776 A:middle
keyboard travel as you press on

00:34:38.996 --> 00:34:39.146 A:middle
it.

00:34:39.146 --> 00:34:40.266 A:middle
It is a great keyboard.

00:34:40.266 --> 00:34:41.826 A:middle
And I could talk all day about

00:34:41.826 --> 00:34:43.356 A:middle
it but I think you're probably

00:34:43.356 --> 00:34:44.876 A:middle
looking at that area just above

00:34:44.876 --> 00:34:44.976 A:middle
it.

00:34:45.016 --> 00:34:46.016 A:middle
[ Laughter ]

00:34:46.516 --> 00:34:50.186 A:middle
[ Applause ]

00:34:50.686 --> 00:34:52.926 A:middle
What our team has done in this

00:34:52.926 --> 00:34:54.566 A:middle
area where function keys used to

00:34:54.566 --> 00:34:56.296 A:middle
exist is remarkable.

00:34:56.726 --> 00:34:58.616 A:middle
But before we get into that, I

00:34:58.616 --> 00:35:00.306 A:middle
do think it's worth a moment for

00:35:00.306 --> 00:35:01.946 A:middle
a requiem for the function key.

00:35:02.316 --> 00:35:04.856 A:middle
Many of you probably experienced

00:35:04.856 --> 00:35:06.146 A:middle
for the first time as some of us

00:35:06.186 --> 00:35:07.726 A:middle
did back with something like

00:35:07.726 --> 00:35:07.986 A:middle
this.

00:35:08.376 --> 00:35:11.736 A:middle
This is an IBM 3270 mainframe

00:35:11.736 --> 00:35:14.256 A:middle
terminal from 1971.

00:35:14.726 --> 00:35:16.016 A:middle
That's when many of us first

00:35:16.016 --> 00:35:17.566 A:middle
experienced this great new

00:35:17.566 --> 00:35:19.006 A:middle
technology called the function

00:35:19.006 --> 00:35:19.296 A:middle
key.

00:35:19.546 --> 00:35:21.146 A:middle
And it allowed us to do

00:35:21.146 --> 00:35:22.436 A:middle
operations on a mainframe

00:35:22.436 --> 00:35:22.916 A:middle
terminal.

00:35:23.526 --> 00:35:25.086 A:middle
Those function keys migrated to

00:35:25.086 --> 00:35:26.466 A:middle
our desktops and to our

00:35:26.466 --> 00:35:27.116 A:middle
notebooks.

00:35:27.456 --> 00:35:29.556 A:middle
Over 45 years, we've been using

00:35:29.556 --> 00:35:30.306 A:middle
function keys.

00:35:30.906 --> 00:35:32.426 A:middle
Well, actually for the last--

00:35:32.426 --> 00:35:33.206 A:middle
who knows how many years?

00:35:33.206 --> 00:35:34.216 A:middle
We really haven't been using

00:35:34.216 --> 00:35:34.866 A:middle
them anymore.

00:35:35.146 --> 00:35:36.036 A:middle
Because when is the last time

00:35:36.036 --> 00:35:37.706 A:middle
you've had a 3270 mainframe

00:35:37.706 --> 00:35:39.026 A:middle
terminal emulation session?

00:35:39.406 --> 00:35:41.006 A:middle
It's been a while, right?

00:35:41.146 --> 00:35:42.416 A:middle
So we've mapped other functions

00:35:42.416 --> 00:35:43.306 A:middle
on to these keys.

00:35:43.306 --> 00:35:44.786 A:middle
We've put volume and brightness

00:35:44.786 --> 00:35:45.206 A:middle
on them.

00:35:45.206 --> 00:35:46.906 A:middle
But this is crazy, keeping

00:35:46.986 --> 00:35:49.106 A:middle
45-year-old technology around

00:35:49.216 --> 00:35:50.466 A:middle
and mapping other things to

00:35:50.466 --> 00:35:50.666 A:middle
them.

00:35:51.296 --> 00:35:53.336 A:middle
Our design team is-- has taken

00:35:53.336 --> 00:35:54.776 A:middle
on the challenge to move forward

00:35:54.776 --> 00:35:56.176 A:middle
and say, what if we get rid of

00:35:56.176 --> 00:35:56.446 A:middle
them?

00:35:56.446 --> 00:35:57.836 A:middle
What could we do in their place?

00:35:58.116 --> 00:35:59.666 A:middle
What technology can we provide

00:36:00.026 --> 00:36:01.156 A:middle
that actually enhances the

00:36:01.156 --> 00:36:02.856 A:middle
experience that we all have with

00:36:02.856 --> 00:36:04.586 A:middle
our notebooks all day long?

00:36:04.636 --> 00:36:06.546 A:middle
And what they've done is truly

00:36:06.546 --> 00:36:07.326 A:middle
remarkable.

00:36:08.106 --> 00:36:09.666 A:middle
This is what it looks like.

00:36:12.276 --> 00:36:13.926 A:middle
It's a retina display.

00:36:14.436 --> 00:36:16.746 A:middle
It is multi-touch.

00:36:17.706 --> 00:36:20.066 A:middle
It responds to your gestures and

00:36:20.066 --> 00:36:22.126 A:middle
your taps and makes things

00:36:22.126 --> 00:36:23.916 A:middle
incredibly easy to use.

00:36:27.796 --> 00:36:29.876 A:middle
We call it Touch Bar.

00:36:30.516 --> 00:36:34.946 A:middle
[ Applause ]

00:36:35.446 --> 00:36:37.236 A:middle
Now Touch Bar can do so many

00:36:37.236 --> 00:36:38.916 A:middle
things to help us as we use our

00:36:38.916 --> 00:36:39.456 A:middle
MacBook Pro.

00:36:39.456 --> 00:36:41.156 A:middle
First, it replaces the standard

00:36:41.156 --> 00:36:42.666 A:middle
system functions we're used to.

00:36:42.996 --> 00:36:43.976 A:middle
So if you want to set the

00:36:43.976 --> 00:36:45.986 A:middle
brightness or the volume, it's

00:36:45.986 --> 00:36:47.496 A:middle
easier than ever before, just a

00:36:47.496 --> 00:36:48.246 A:middle
slide or a tap.

00:36:48.246 --> 00:36:50.676 A:middle
But it goes way beyond that.

00:36:50.996 --> 00:36:52.856 A:middle
The Touch Bar adapts to whatever

00:36:52.856 --> 00:36:54.346 A:middle
software you are using.

00:36:54.976 --> 00:36:56.916 A:middle
So for example, in this case,

00:36:57.406 --> 00:36:58.446 A:middle
we're in Safari.

00:36:58.856 --> 00:37:00.706 A:middle
And now the Touch Bar is showing

00:37:00.706 --> 00:37:01.946 A:middle
us buttons for our favorite

00:37:01.946 --> 00:37:02.446 A:middle
websites.

00:37:02.446 --> 00:37:04.086 A:middle
If you want to go to a website,

00:37:04.086 --> 00:37:05.786 A:middle
you could just slide along and

00:37:05.786 --> 00:37:07.476 A:middle
tap it and it takes you to that

00:37:07.476 --> 00:37:08.036 A:middle
website.

00:37:08.456 --> 00:37:10.086 A:middle
Once you're there, it changes

00:37:10.086 --> 00:37:10.576 A:middle
again.

00:37:10.836 --> 00:37:12.106 A:middle
Now it shows you a search field,

00:37:12.106 --> 00:37:14.226 A:middle
the back button, and add another

00:37:14.406 --> 00:37:16.856 A:middle
tab in your view, just the tools

00:37:16.856 --> 00:37:18.166 A:middle
you need for where you are.

00:37:19.046 --> 00:37:20.116 A:middle
And it goes beyond just being

00:37:20.116 --> 00:37:21.396 A:middle
application specific.

00:37:22.576 --> 00:37:23.946 A:middle
The Touch Bar can provide new

00:37:23.946 --> 00:37:25.936 A:middle
surfaces for tools that we use

00:37:25.936 --> 00:37:26.656 A:middle
all the time.

00:37:27.096 --> 00:37:28.916 A:middle
So for example, here I am in

00:37:28.916 --> 00:37:30.246 A:middle
photos and I want to straighten

00:37:30.246 --> 00:37:31.616 A:middle
that photo, I have a new

00:37:31.616 --> 00:37:33.446 A:middle
interface right there on Touch

00:37:33.446 --> 00:37:35.246 A:middle
Bar for straightening the photo.

00:37:35.656 --> 00:37:36.856 A:middle
And my hands are right down on

00:37:36.856 --> 00:37:38.106 A:middle
the keyboard where I want them

00:37:38.106 --> 00:37:38.826 A:middle
in a notebook.

00:37:39.326 --> 00:37:40.816 A:middle
It's a perfect experience.

00:37:41.596 --> 00:37:42.416 A:middle
And since it's near the

00:37:42.416 --> 00:37:43.726 A:middle
keyboard, it's also really

00:37:43.726 --> 00:37:44.846 A:middle
helpful when you're typing.

00:37:45.076 --> 00:37:47.006 A:middle
So as you're typing, the Touch

00:37:47.006 --> 00:37:48.566 A:middle
Bar can show you quick type

00:37:48.566 --> 00:37:49.206 A:middle
suggestions.

00:37:49.206 --> 00:37:50.796 A:middle
You could just tap on and type

00:37:50.796 --> 00:37:51.616 A:middle
even faster.

00:37:51.656 --> 00:37:53.646 A:middle
It is incredibly useful and

00:37:53.646 --> 00:37:56.186 A:middle
intuitive and really fun to use.

00:37:57.446 --> 00:37:58.916 A:middle
Well, next to Touch Bar is

00:37:58.916 --> 00:38:01.246 A:middle
another technology, Touch ID.

00:38:01.246 --> 00:38:02.586 A:middle
We're bringing Touch ID to the

00:38:02.586 --> 00:38:03.956 A:middle
Mac for the very first time.

00:38:04.516 --> 00:38:08.286 A:middle
[ Applause ]

00:38:08.786 --> 00:38:10.306 A:middle
So now, you can log in to your

00:38:10.306 --> 00:38:11.656 A:middle
Mac with your fingerprint.

00:38:12.086 --> 00:38:13.156 A:middle
And it's integrated right where

00:38:13.156 --> 00:38:14.846 A:middle
it belongs, in with the power

00:38:14.846 --> 00:38:15.216 A:middle
button.

00:38:16.286 --> 00:38:17.406 A:middle
It's supported by a second

00:38:17.406 --> 00:38:19.036 A:middle
generation Touch ID sensor so

00:38:19.036 --> 00:38:19.806 A:middle
it's really fast.

00:38:20.346 --> 00:38:21.456 A:middle
It's covered with a sapphire

00:38:21.456 --> 00:38:22.886 A:middle
crystal so it feels great.

00:38:22.886 --> 00:38:25.186 A:middle
And it's supported by a brand

00:38:25.186 --> 00:38:27.286 A:middle
new chip, the Apple T1 chip.

00:38:27.286 --> 00:38:30.556 A:middle
And this chip includes secure

00:38:30.556 --> 00:38:31.246 A:middle
enclave.

00:38:31.876 --> 00:38:33.356 A:middle
So now you could do Apple Pay

00:38:33.356 --> 00:38:35.636 A:middle
purchases with your finger right

00:38:35.636 --> 00:38:36.886 A:middle
on your MacBook Pro.

00:38:37.516 --> 00:38:42.866 A:middle
[ Applause ]

00:38:43.366 --> 00:38:45.246 A:middle
So this is the Touch Bar and

00:38:45.246 --> 00:38:46.076 A:middle
Touch ID.

00:38:46.076 --> 00:38:47.746 A:middle
And to show it to you working

00:38:47.746 --> 00:38:49.066 A:middle
live for the very first time,

00:38:49.066 --> 00:38:50.176 A:middle
I'm really excited to bring up

00:38:50.486 --> 00:38:51.356 A:middle
Craig Federighi.

00:38:51.586 --> 00:38:51.906 A:middle
Craig.

00:38:52.516 --> 00:38:55.336 A:middle
[ Applause ]

00:38:55.836 --> 00:38:56.316 A:middle
>> Well, good morning.

00:38:56.406 --> 00:38:57.016 A:middle
Thank you, Phil.

00:38:58.046 --> 00:38:59.676 A:middle
It's a rare privilege to be able

00:38:59.676 --> 00:39:01.706 A:middle
to be the first to show you the

00:39:01.706 --> 00:39:03.406 A:middle
amazing new MacBook Pro and

00:39:03.406 --> 00:39:05.786 A:middle
Touch Bar live in action.

00:39:05.786 --> 00:39:06.566 A:middle
And to do that, I'm going to

00:39:06.566 --> 00:39:07.896 A:middle
have to do a grand reveal here.

00:39:07.896 --> 00:39:09.816 A:middle
So here's my David Copperfield

00:39:09.816 --> 00:39:10.166 A:middle
moment.

00:39:10.266 --> 00:39:11.086 A:middle
All right.

00:39:12.686 --> 00:39:14.116 A:middle
Here it is, the new MacBook Pro.

00:39:14.266 --> 00:39:15.516 A:middle
Well, getting started on your

00:39:15.516 --> 00:39:17.796 A:middle
Mac has never been easier.

00:39:18.136 --> 00:39:19.866 A:middle
I can-- We've now brought Touch

00:39:19.936 --> 00:39:20.886 A:middle
ID to the Mac.

00:39:21.406 --> 00:39:23.106 A:middle
So now I can just take my finger

00:39:23.326 --> 00:39:24.976 A:middle
rest it on the Touch ID sensor

00:39:25.256 --> 00:39:27.426 A:middle
and I'm instantly inside my Mac.

00:39:28.106 --> 00:39:28.796 A:middle
Now I want to focus our

00:39:28.796 --> 00:39:30.346 A:middle
attention here on the amazing

00:39:30.346 --> 00:39:31.286 A:middle
new Touch Bar.

00:39:31.486 --> 00:39:33.186 A:middle
The first thing, is system

00:39:33.186 --> 00:39:34.486 A:middle
control, should be relieved to

00:39:34.486 --> 00:39:36.336 A:middle
see they're all still here.

00:39:36.336 --> 00:39:38.406 A:middle
So you can access your

00:39:38.406 --> 00:39:40.736 A:middle
brightness, your playback

00:39:40.736 --> 00:39:43.086 A:middle
controls, your audio and for the

00:39:43.176 --> 00:39:45.276 A:middle
first time ever, Siri has a

00:39:45.276 --> 00:39:47.226 A:middle
dedicated key right on the Mac

00:39:47.226 --> 00:39:47.716 A:middle
keyboard.

00:39:47.886 --> 00:39:48.566 A:middle
It's really great.

00:39:49.266 --> 00:39:52.696 A:middle
Now, Phil's touching eulogy for

00:39:52.696 --> 00:39:53.626 A:middle
the function keys may have been

00:39:53.626 --> 00:39:54.326 A:middle
a bit premature.

00:39:54.326 --> 00:39:56.656 A:middle
I know some of you had some 3270

00:39:57.006 --> 00:39:58.626 A:middle
emulation sessions plan for this

00:39:58.626 --> 00:39:58.976 A:middle
afternoon.

00:39:59.056 --> 00:40:01.026 A:middle
And good news, they can carry

00:40:01.026 --> 00:40:01.366 A:middle
on.

00:40:01.366 --> 00:40:02.176 A:middle
Because if you hold down the

00:40:02.176 --> 00:40:04.256 A:middle
function key, you notice they

00:40:04.256 --> 00:40:05.886 A:middle
come right back and available to

00:40:05.886 --> 00:40:06.386 A:middle
you right here.

00:40:07.696 --> 00:40:08.926 A:middle
It's a huge relief.

00:40:09.156 --> 00:40:10.426 A:middle
Now, normally you're going to

00:40:10.426 --> 00:40:12.586 A:middle
run with your system controls

00:40:12.586 --> 00:40:14.126 A:middle
tucked away in control strip.

00:40:14.476 --> 00:40:15.956 A:middle
What's really great is control

00:40:15.956 --> 00:40:17.606 A:middle
strip still makes it really easy

00:40:17.606 --> 00:40:18.486 A:middle
to do everything you want to do

00:40:18.486 --> 00:40:19.546 A:middle
with your system controls.

00:40:19.546 --> 00:40:21.006 A:middle
Because you have multi-touch,

00:40:21.366 --> 00:40:24.136 A:middle
you can tap and slide right here

00:40:24.136 --> 00:40:25.646 A:middle
to do things like adjusting your

00:40:25.646 --> 00:40:27.096 A:middle
volume and your brightness.

00:40:27.596 --> 00:40:28.426 A:middle
But you'll notice here on the

00:40:28.426 --> 00:40:30.786 A:middle
middle is an area for contextual

00:40:30.786 --> 00:40:32.416 A:middle
controls for the apps that you

00:40:32.416 --> 00:40:32.636 A:middle
run.

00:40:32.846 --> 00:40:34.916 A:middle
Let me show you those inside of

00:40:34.916 --> 00:40:35.426 A:middle
mail.

00:40:35.846 --> 00:40:37.426 A:middle
So here we are in mail and you

00:40:37.426 --> 00:40:38.956 A:middle
notice that the bar has been

00:40:38.956 --> 00:40:39.766 A:middle
transformed.

00:40:39.766 --> 00:40:41.086 A:middle
So now I have controls for

00:40:41.086 --> 00:40:43.576 A:middle
things like adjusting--

00:40:43.576 --> 00:40:46.516 A:middle
composing a message, replying,

00:40:46.746 --> 00:40:48.716 A:middle
even flagging, all right here.

00:40:49.166 --> 00:40:50.386 A:middle
And as I work my way through our

00:40:50.386 --> 00:40:52.156 A:middle
messages, you'll notice another

00:40:52.156 --> 00:40:52.796 A:middle
button here.

00:40:53.236 --> 00:40:54.796 A:middle
This one actually provides

00:40:55.066 --> 00:40:56.676 A:middle
predictions for where I might

00:40:56.676 --> 00:40:58.376 A:middle
want to file my messages based

00:40:58.376 --> 00:40:59.826 A:middle
on my previous filing habit.

00:40:59.826 --> 00:41:01.256 A:middle
So I can just send this one off

00:41:02.146 --> 00:41:02.686 A:middle
with a tap.

00:41:02.886 --> 00:41:03.606 A:middle
It's that easy.

00:41:03.856 --> 00:41:05.646 A:middle
Now because Touch Bar is part of

00:41:05.646 --> 00:41:07.346 A:middle
the keyboard, it's great for

00:41:07.346 --> 00:41:07.806 A:middle
typing.

00:41:08.206 --> 00:41:09.886 A:middle
I can reply to this message and

00:41:09.886 --> 00:41:10.746 A:middle
you notice I'm presented with

00:41:10.746 --> 00:41:11.796 A:middle
quick type options.

00:41:11.876 --> 00:41:13.996 A:middle
And quick type has learned how I

00:41:13.996 --> 00:41:15.456 A:middle
like to communicate.

00:41:15.716 --> 00:41:17.016 A:middle
So I can just respond to this

00:41:17.016 --> 00:41:19.686 A:middle
one with I'm totally stoked,

00:41:20.456 --> 00:41:21.096 A:middle
right there.

00:41:21.726 --> 00:41:23.886 A:middle
And when it comes to formatting

00:41:23.886 --> 00:41:25.556 A:middle
my text, Touch Bar has me

00:41:25.556 --> 00:41:26.446 A:middle
covered as well.

00:41:26.696 --> 00:41:28.056 A:middle
You see it presents formatting

00:41:28.056 --> 00:41:28.636 A:middle
controls.

00:41:28.636 --> 00:41:29.686 A:middle
So for instance, I can make the

00:41:29.686 --> 00:41:32.716 A:middle
text bold, change its color,

00:41:33.236 --> 00:41:34.386 A:middle
it's all that easy.

00:41:34.576 --> 00:41:35.946 A:middle
And when I want to address a

00:41:35.946 --> 00:41:36.976 A:middle
message, I'll just click in the

00:41:37.066 --> 00:41:38.006 A:middle
CC field here.

00:41:38.276 --> 00:41:39.676 A:middle
You see, it even predicts who I

00:41:39.676 --> 00:41:41.236 A:middle
might want to add to this

00:41:41.236 --> 00:41:41.726 A:middle
message.

00:41:42.026 --> 00:41:44.346 A:middle
I can do it just like this and

00:41:44.346 --> 00:41:46.066 A:middle
with a tap on the send button,

00:41:46.386 --> 00:41:47.656 A:middle
send this message on its way.

00:41:48.186 --> 00:41:48.996 A:middle
Now of course what I've done

00:41:48.996 --> 00:41:50.756 A:middle
here in terms of typing English

00:41:50.756 --> 00:41:52.496 A:middle
text has become totally passe.

00:41:52.766 --> 00:41:54.006 A:middle
It's all about emoji now.

00:41:54.646 --> 00:41:57.036 A:middle
So let me bring up messages.

00:41:57.176 --> 00:41:58.266 A:middle
And you'll see what happens as I

00:41:58.266 --> 00:42:01.446 A:middle
type pumpkins here on the bar,

00:42:01.766 --> 00:42:03.746 A:middle
quick type suggest a replacement

00:42:04.326 --> 00:42:05.726 A:middle
emoji that I can add with just a

00:42:05.726 --> 00:42:06.066 A:middle
tap.

00:42:06.576 --> 00:42:07.676 A:middle
But Touch Bar even provides a

00:42:07.676 --> 00:42:09.796 A:middle
great interface for browsing all

00:42:09.796 --> 00:42:10.456 A:middle
of my emoji.

00:42:10.796 --> 00:42:12.606 A:middle
I can slide through them just

00:42:12.606 --> 00:42:15.146 A:middle
like this or even browse them by

00:42:15.146 --> 00:42:15.856 A:middle
category.

00:42:16.726 --> 00:42:17.666 A:middle
It's super easy.

00:42:17.866 --> 00:42:18.676 A:middle
We'll just go back to my

00:42:18.676 --> 00:42:19.586 A:middle
frequently used.

00:42:20.336 --> 00:42:22.496 A:middle
I can finish composing my

00:42:22.496 --> 00:42:24.426 A:middle
response just like this.

00:42:24.906 --> 00:42:26.876 A:middle
Now sometimes, you get a message

00:42:26.876 --> 00:42:28.166 A:middle
from a friend and you realize

00:42:28.166 --> 00:42:29.426 A:middle
you want to give them that

00:42:29.426 --> 00:42:31.936 A:middle
necessary emotional ballast with

00:42:31.936 --> 00:42:34.226 A:middle
a quick response.

00:42:34.226 --> 00:42:35.816 A:middle
You can give them a thumbs up or

00:42:35.816 --> 00:42:37.886 A:middle
maybe even a heart to give them

00:42:38.056 --> 00:42:39.246 A:middle
that personal affirmation they

00:42:39.246 --> 00:42:40.106 A:middle
need to make it through the day.

00:42:40.106 --> 00:42:41.536 A:middle
It's really great.

00:42:41.866 --> 00:42:43.396 A:middle
You can do that all right on

00:42:43.396 --> 00:42:44.166 A:middle
your Touch Bar.

00:42:44.646 --> 00:42:45.976 A:middle
Now Touch Bar is really

00:42:45.976 --> 00:42:48.006 A:middle
fantastic for navigation in your

00:42:48.006 --> 00:42:48.336 A:middle
apps.

00:42:48.706 --> 00:42:49.466 A:middle
You see here I've opened a

00:42:49.466 --> 00:42:50.846 A:middle
Safari window that has multiple

00:42:50.846 --> 00:42:52.336 A:middle
tabs and Touch Bar is

00:42:52.336 --> 00:42:54.526 A:middle
transformed with a control for

00:42:54.526 --> 00:42:55.896 A:middle
moving between my tabs.

00:42:56.056 --> 00:42:57.766 A:middle
I get previews here, I can just

00:42:57.766 --> 00:43:00.006 A:middle
tap and move through my tabs

00:43:00.476 --> 00:43:03.716 A:middle
like this, or even slide and get

00:43:03.716 --> 00:43:04.306 A:middle
a preview.

00:43:04.686 --> 00:43:05.736 A:middle
And when I want to open a new

00:43:05.736 --> 00:43:07.326 A:middle
tab, well, that's easy too.

00:43:07.326 --> 00:43:09.346 A:middle
I can tap on the plus button and

00:43:09.426 --> 00:43:10.866 A:middle
you see right here, I have all

00:43:10.866 --> 00:43:11.596 A:middle
my favorites.

00:43:11.736 --> 00:43:13.306 A:middle
I'm just going to tap into an

00:43:13.356 --> 00:43:15.216 A:middle
item I've had my eye on here on

00:43:15.216 --> 00:43:15.686 A:middle
Etsy.

00:43:16.006 --> 00:43:18.236 A:middle
And you see now that Etsy is

00:43:18.236 --> 00:43:19.806 A:middle
bringing Apple Pay to their

00:43:19.806 --> 00:43:21.336 A:middle
checkout page, well, I can

00:43:21.336 --> 00:43:22.716 A:middle
actually buy this impulse

00:43:22.746 --> 00:43:24.396 A:middle
purchase here with just a tap,

00:43:24.846 --> 00:43:26.706 A:middle
can securely authorize the

00:43:26.706 --> 00:43:28.896 A:middle
payment with Touch ID.

00:43:29.336 --> 00:43:30.156 A:middle
It's that easy.

00:43:30.156 --> 00:43:31.306 A:middle
And soon I will be feeling the

00:43:31.306 --> 00:43:33.146 A:middle
amazing power of pyramids and

00:43:33.206 --> 00:43:34.296 A:middle
copper together.

00:43:34.296 --> 00:43:35.776 A:middle
It's going to be absolutely

00:43:35.776 --> 00:43:36.526 A:middle
fantastic.

00:43:37.106 --> 00:43:38.456 A:middle
All right, let's move on to

00:43:38.566 --> 00:43:40.156 A:middle
photos because the Touch Bar is

00:43:40.156 --> 00:43:41.596 A:middle
really great in photos.

00:43:41.806 --> 00:43:43.056 A:middle
Now I can take photos here full

00:43:43.056 --> 00:43:43.436 A:middle
screen.

00:43:43.436 --> 00:43:44.396 A:middle
This is obviously not my

00:43:44.536 --> 00:43:45.666 A:middle
personal photo library.

00:43:45.906 --> 00:43:47.606 A:middle
But I'm able to enjoy this photo

00:43:47.836 --> 00:43:49.726 A:middle
in full screen on my main

00:43:49.726 --> 00:43:51.396 A:middle
display because Touch Bar takes

00:43:51.396 --> 00:43:52.836 A:middle
over all of the navigation.

00:43:53.376 --> 00:43:54.586 A:middle
So I have the strip of all my

00:43:54.586 --> 00:43:55.176 A:middle
photos.

00:43:55.336 --> 00:43:57.136 A:middle
I can easily swipe between them

00:43:57.136 --> 00:43:58.796 A:middle
or flick my way to the end of my

00:43:58.796 --> 00:43:59.476 A:middle
library.

00:43:59.936 --> 00:44:01.626 A:middle
It's super easy to identify a

00:44:01.626 --> 00:44:03.926 A:middle
particular photo like this one.

00:44:03.996 --> 00:44:05.316 A:middle
And you notice, this is a video,

00:44:05.646 --> 00:44:07.406 A:middle
so I have playback controls

00:44:08.066 --> 00:44:09.006 A:middle
right on Touch Bar.

00:44:09.386 --> 00:44:10.536 A:middle
And if you notice, Touch Bar

00:44:10.536 --> 00:44:12.526 A:middle
also has a scrubbing control

00:44:12.526 --> 00:44:13.936 A:middle
with the preview of my video.

00:44:14.376 --> 00:44:16.336 A:middle
So I can just scrub the video

00:44:16.336 --> 00:44:19.546 A:middle
forward, backward, it's a really

00:44:19.546 --> 00:44:21.606 A:middle
great use of multi-touch.

00:44:22.276 --> 00:44:24.906 A:middle
Now Touch Bar is also great for

00:44:24.906 --> 00:44:25.916 A:middle
making quick edits.

00:44:26.376 --> 00:44:28.036 A:middle
So if I go to a photo like this

00:44:28.036 --> 00:44:29.476 A:middle
that maybe I want to rotate, you

00:44:29.476 --> 00:44:30.506 A:middle
notice there's a control on

00:44:30.506 --> 00:44:31.486 A:middle
Touch Bar to do that.

00:44:32.186 --> 00:44:33.076 A:middle
You can do it with just a tap.

00:44:33.076 --> 00:44:34.926 A:middle
And I can do more powerful edits

00:44:35.166 --> 00:44:35.816 A:middle
as well.

00:44:36.006 --> 00:44:37.166 A:middle
For instance, I might want to

00:44:37.166 --> 00:44:38.846 A:middle
make some adjustments on this

00:44:38.846 --> 00:44:39.096 A:middle
one.

00:44:39.496 --> 00:44:42.146 A:middle
I can use my leveling control.

00:44:42.236 --> 00:44:44.296 A:middle
You could see I could level just

00:44:44.296 --> 00:44:44.846 A:middle
like this.

00:44:44.846 --> 00:44:45.666 A:middle
It's really easy.

00:44:45.996 --> 00:44:48.116 A:middle
I can perform adjustments to

00:44:48.116 --> 00:44:49.176 A:middle
lighting for instance.

00:44:49.176 --> 00:44:51.176 A:middle
Tap into my light slider, I can

00:44:51.176 --> 00:44:53.456 A:middle
go darker or lighter.

00:44:54.596 --> 00:44:56.996 A:middle
I can also apply effects and

00:44:57.046 --> 00:44:57.716 A:middle
filters.

00:44:58.236 --> 00:44:59.116 A:middle
You see those filter are

00:44:59.116 --> 00:45:00.876 A:middle
actually previewed right here on

00:45:00.876 --> 00:45:01.506 A:middle
the Touch Bar.

00:45:01.696 --> 00:45:03.956 A:middle
So I can just tap through, look

00:45:03.956 --> 00:45:05.856 A:middle
at different effects, pick one

00:45:05.856 --> 00:45:06.386 A:middle
that I like.

00:45:06.616 --> 00:45:07.716 A:middle
There's even a button to preview

00:45:07.716 --> 00:45:08.546 A:middle
the before and after.

00:45:08.546 --> 00:45:10.176 A:middle
So I think those are a great set

00:45:11.006 --> 00:45:11.956 A:middle
of edits right there.

00:45:12.516 --> 00:45:17.776 A:middle
[ Applause ]

00:45:18.276 --> 00:45:20.026 A:middle
So, Touch Bar obviously, has

00:45:20.076 --> 00:45:21.746 A:middle
some amazing out of the box

00:45:21.956 --> 00:45:23.216 A:middle
controls to accelerate

00:45:23.216 --> 00:45:24.276 A:middle
everything you do on your Mac.

00:45:24.816 --> 00:45:25.946 A:middle
But pros really like to

00:45:25.976 --> 00:45:27.616 A:middle
customize their tools to match

00:45:27.736 --> 00:45:28.936 A:middle
their personal work flows.

00:45:28.936 --> 00:45:30.706 A:middle
And here, Touch Bar really

00:45:30.706 --> 00:45:31.276 A:middle
shines.

00:45:31.406 --> 00:45:32.396 A:middle
I'm going to show you something

00:45:32.396 --> 00:45:32.996 A:middle
in Finder.

00:45:32.996 --> 00:45:34.666 A:middle
So, here in Finder when I select

00:45:34.666 --> 00:45:35.676 A:middle
a file, we see we have a bunch

00:45:35.676 --> 00:45:37.136 A:middle
of useful controls that I can

00:45:37.136 --> 00:45:38.806 A:middle
quick look and share and even

00:45:38.806 --> 00:45:40.536 A:middle
tag my files right from the

00:45:40.536 --> 00:45:41.046 A:middle
Touch Bar.

00:45:41.686 --> 00:45:42.706 A:middle
But maybe, I want to do

00:45:42.706 --> 00:45:43.426 A:middle
something different.

00:45:43.506 --> 00:45:45.176 A:middle
Well now, I can customize my

00:45:45.176 --> 00:45:45.866 A:middle
Touch Bar.

00:45:46.136 --> 00:45:47.406 A:middle
And you see I get this pallet of

00:45:47.486 --> 00:45:48.836 A:middle
all of the capabilities

00:45:49.096 --> 00:45:49.926 A:middle
available to me.

00:45:50.376 --> 00:45:51.486 A:middle
Let's say, I like to connect

00:45:51.486 --> 00:45:52.966 A:middle
often to servers where I store

00:45:52.966 --> 00:45:53.866 A:middle
my big assets.

00:45:54.126 --> 00:45:55.436 A:middle
Well now, I can drag this

00:45:55.436 --> 00:45:55.716 A:middle
button.

00:45:55.716 --> 00:45:56.346 A:middle
And I want you to watch what

00:45:56.346 --> 00:45:57.616 A:middle
happens as I drag it to the

00:45:57.616 --> 00:45:59.116 A:middle
bottom of my main display, it

00:45:59.496 --> 00:46:00.966 A:middle
drops right through into the

00:46:00.966 --> 00:46:02.296 A:middle
Touch Bar, where I can position

00:46:02.296 --> 00:46:02.996 A:middle
it down there.

00:46:02.996 --> 00:46:04.726 A:middle
It's incredibly easy to

00:46:04.726 --> 00:46:05.866 A:middle
customize the system.

00:46:06.256 --> 00:46:07.846 A:middle
Now, you can customize your

00:46:07.846 --> 00:46:11.146 A:middle
control strip and even your set

00:46:11.146 --> 00:46:12.836 A:middle
of primary system controls.

00:46:12.836 --> 00:46:14.196 A:middle
So, I could add a do not disturb

00:46:14.196 --> 00:46:14.496 A:middle
button.

00:46:14.916 --> 00:46:16.906 A:middle
Or this cool new screenshot

00:46:16.906 --> 00:46:17.356 A:middle
control.

00:46:17.606 --> 00:46:19.366 A:middle
Just drag it down, place it

00:46:19.366 --> 00:46:21.056 A:middle
where I want it and just like

00:46:21.056 --> 00:46:23.476 A:middle
that, I've customized my Touch

00:46:23.526 --> 00:46:23.726 A:middle
Bar.

00:46:24.016 --> 00:46:25.046 A:middle
[ Applause ]

00:46:25.046 --> 00:46:30.476 A:middle
Now, for my grand finale, I want

00:46:30.476 --> 00:46:31.826 A:middle
to pull full circle and that's

00:46:31.826 --> 00:46:32.896 A:middle
back to Touch ID.

00:46:32.896 --> 00:46:33.726 A:middle
And so, for this final

00:46:33.726 --> 00:46:34.606 A:middle
demonstration, I'd like to bring

00:46:34.606 --> 00:46:35.706 A:middle
Phil Schiller to the stage.

00:46:36.426 --> 00:46:36.736 A:middle
Now--

00:46:37.206 --> 00:46:38.106 A:middle
>> Just someone random from the

00:46:38.106 --> 00:46:38.616 A:middle
audience.

00:46:38.616 --> 00:46:40.456 A:middle
>> Some random individual chosen

00:46:40.456 --> 00:46:41.176 A:middle
from the audience.

00:46:41.566 --> 00:46:42.476 A:middle
It turns out, I'm going to

00:46:42.476 --> 00:46:43.666 A:middle
reveal a little secret, Phil and

00:46:43.666 --> 00:46:45.146 A:middle
I actually share this machine.

00:46:45.656 --> 00:46:47.206 A:middle
And so, Phil is actually

00:46:47.206 --> 00:46:48.466 A:middle
enrolled his finger in Touch ID.

00:46:48.466 --> 00:46:50.036 A:middle
And when Phil places his finger

00:46:50.036 --> 00:46:51.496 A:middle
on the sensor, it actually

00:46:51.496 --> 00:46:53.786 A:middle
recognizes him and with a click,

00:46:54.356 --> 00:46:55.986 A:middle
he can fast user switch right

00:46:55.986 --> 00:46:56.656 A:middle
into his account.

00:46:57.516 --> 00:47:00.556 A:middle
[ Cheering and Applause ]

00:47:01.056 --> 00:47:04.306 A:middle
Fantastic finger work, Phil.

00:47:04.596 --> 00:47:06.516 A:middle
So, that is a quick

00:47:06.556 --> 00:47:09.116 A:middle
demonstration of the new MacBook

00:47:09.116 --> 00:47:10.786 A:middle
Pro and its amazing Touch Bar.

00:47:10.786 --> 00:47:11.896 A:middle
I hope you'll love it.

00:47:11.936 --> 00:47:12.386 A:middle
Thank you.

00:47:13.516 --> 00:47:17.226 A:middle
[ Cheering and Applause ]

00:47:17.726 --> 00:47:18.376 A:middle
>> Thanks Craig.

00:47:18.496 --> 00:47:19.806 A:middle
The one and only Craig Federighi

00:47:19.806 --> 00:47:22.716 A:middle
ladies and gentlemen.

00:47:23.526 --> 00:47:24.576 A:middle
Well, Craig showed you so many

00:47:24.576 --> 00:47:27.366 A:middle
great uses of Touch Bar on the

00:47:27.366 --> 00:47:29.226 A:middle
MacBook Pro and it doesn't stop

00:47:29.226 --> 00:47:29.586 A:middle
there.

00:47:29.586 --> 00:47:30.876 A:middle
It's integrated throughout the

00:47:30.876 --> 00:47:31.876 A:middle
system and throughout the

00:47:31.876 --> 00:47:32.886 A:middle
applications we all love.

00:47:33.296 --> 00:47:34.746 A:middle
So now, it's so much easier to

00:47:34.746 --> 00:47:36.386 A:middle
search for things in Maps with

00:47:36.386 --> 00:47:36.956 A:middle
Touch Bar.

00:47:37.116 --> 00:47:39.126 A:middle
It's so easy to answer a

00:47:39.126 --> 00:47:40.776 A:middle
Facetime call right from the

00:47:40.776 --> 00:47:41.326 A:middle
Touch Bar.

00:47:42.176 --> 00:47:44.146 A:middle
It's great for zooming between

00:47:44.146 --> 00:47:45.336 A:middle
weeks in your calendar.

00:47:46.606 --> 00:47:48.186 A:middle
It controls your music playback

00:47:48.186 --> 00:47:49.176 A:middle
when you're in iTunes.

00:47:49.986 --> 00:47:51.856 A:middle
This complete support across all

00:47:51.856 --> 00:47:53.386 A:middle
of the iWork applications, so

00:47:53.386 --> 00:47:56.246 A:middle
it's built into pages, keynote

00:47:56.846 --> 00:47:57.546 A:middle
and numbers.

00:47:58.366 --> 00:47:59.736 A:middle
It's awesome when you're editing

00:47:59.736 --> 00:48:01.236 A:middle
videos in iMovie.

00:48:01.236 --> 00:48:03.196 A:middle
And it's great for controlling

00:48:03.196 --> 00:48:04.566 A:middle
the musical instruments you play

00:48:04.566 --> 00:48:05.686 A:middle
in Garage Band.

00:48:06.366 --> 00:48:07.956 A:middle
We even built in Touch Bar

00:48:07.956 --> 00:48:09.716 A:middle
support into the ever popular

00:48:10.106 --> 00:48:10.656 A:middle
Terminal.

00:48:12.686 --> 00:48:14.146 A:middle
And for developers, they're

00:48:14.146 --> 00:48:15.066 A:middle
going to love the support in

00:48:15.066 --> 00:48:17.306 A:middle
Touch Bar, inside Xcode.

00:48:17.306 --> 00:48:18.966 A:middle
Not only for using Xcode but

00:48:18.966 --> 00:48:20.746 A:middle
creating Touch Bar in their own

00:48:20.746 --> 00:48:21.636 A:middle
applications.

00:48:22.156 --> 00:48:23.416 A:middle
There are so many great uses of

00:48:23.416 --> 00:48:24.216 A:middle
the Touch Bar.

00:48:24.446 --> 00:48:25.966 A:middle
It changes the experience we

00:48:25.966 --> 00:48:28.316 A:middle
have on our Mac and it's really

00:48:28.316 --> 00:48:28.776 A:middle
wonderful.

00:48:29.466 --> 00:48:30.386 A:middle
So now, let's turn to the

00:48:30.386 --> 00:48:31.016 A:middle
display.

00:48:31.416 --> 00:48:33.476 A:middle
The display in the new MacBook

00:48:33.476 --> 00:48:35.676 A:middle
Pro is simply the best display

00:48:35.676 --> 00:48:38.426 A:middle
we've ever made on a Mac.

00:48:38.636 --> 00:48:40.256 A:middle
Compared to the previous 15-inch

00:48:40.256 --> 00:48:43.796 A:middle
MacBook Pro, it is 67% brighter.

00:48:44.256 --> 00:48:46.366 A:middle
There's a 67% greater contrast

00:48:46.366 --> 00:48:46.836 A:middle
ratio.

00:48:47.376 --> 00:48:49.126 A:middle
It displays wide color with a

00:48:49.126 --> 00:48:51.186 A:middle
25% greater color gamut.

00:48:51.456 --> 00:48:53.176 A:middle
All this in the display that

00:48:53.176 --> 00:48:55.106 A:middle
consumes less power and is as

00:48:55.216 --> 00:48:57.276 A:middle
thin as a 12-inch MacBook

00:48:57.276 --> 00:48:57.816 A:middle
display.

00:48:58.466 --> 00:48:59.256 A:middle
It's amazing.

00:49:00.026 --> 00:49:01.076 A:middle
Now, let's flip it over and

00:49:01.076 --> 00:49:02.616 A:middle
let's look inside because the

00:49:02.616 --> 00:49:04.196 A:middle
engineering innovation is just

00:49:04.196 --> 00:49:06.196 A:middle
as remarkable on the inside of

00:49:06.196 --> 00:49:07.066 A:middle
the new MacBook Pro.

00:49:07.596 --> 00:49:09.346 A:middle
So, every 15-inch MacBook Pro

00:49:10.166 --> 00:49:12.946 A:middle
includes-- oops, I'm sorry.

00:49:13.136 --> 00:49:14.616 A:middle
Every MacBook Pro is the most

00:49:14.856 --> 00:49:16.256 A:middle
powerful MacBook Pro we've ever

00:49:16.256 --> 00:49:16.696 A:middle
made.

00:49:17.856 --> 00:49:18.686 A:middle
There you go.

00:49:20.016 --> 00:49:21.956 A:middle
So, inside every 15-inch MacBook

00:49:21.956 --> 00:49:24.656 A:middle
Pro is an Intel Core i7, 6th

00:49:24.656 --> 00:49:26.786 A:middle
generation quad-core chip.

00:49:27.206 --> 00:49:30.106 A:middle
It's paired with faster 2133

00:49:30.106 --> 00:49:31.356 A:middle
megahertz memory.

00:49:31.356 --> 00:49:33.236 A:middle
It is a really fast system.

00:49:33.486 --> 00:49:35.196 A:middle
It has faster graphics as well.

00:49:35.816 --> 00:49:37.816 A:middle
Radeon Pro graphics, this is the

00:49:37.816 --> 00:49:41.126 A:middle
AMD Polaris architecture up to 4

00:49:41.126 --> 00:49:42.766 A:middle
gigs of video memory and it

00:49:42.896 --> 00:49:44.376 A:middle
delivers graphics power that's

00:49:44.376 --> 00:49:46.796 A:middle
now 2.3 times faster than the

00:49:46.796 --> 00:49:48.506 A:middle
previous generation 15-inch

00:49:48.506 --> 00:49:49.286 A:middle
MacBook Pro.

00:49:49.746 --> 00:49:52.796 A:middle
And the storage is faster too,

00:49:52.796 --> 00:49:55.036 A:middle
now up to 3.1 gigabyte per

00:49:55.036 --> 00:49:55.636 A:middle
second.

00:49:55.826 --> 00:49:56.976 A:middle
You can figure with twice as

00:49:56.976 --> 00:49:59.006 A:middle
much up to 2 terabytes and it's

00:49:59.006 --> 00:49:59.976 A:middle
50% faster as well.

00:50:00.096 --> 00:50:02.516 A:middle
Now, all these performance of

00:50:02.516 --> 00:50:04.666 A:middle
faster CPU, faster graphics,

00:50:04.666 --> 00:50:07.616 A:middle
faster memory, faster storage in

00:50:07.616 --> 00:50:09.826 A:middle
a device that's thinner took--

00:50:09.986 --> 00:50:11.386 A:middle
creating in a whole new thermal

00:50:11.386 --> 00:50:12.086 A:middle
architecture.

00:50:12.496 --> 00:50:14.056 A:middle
The team has done an amazing job

00:50:14.056 --> 00:50:14.576 A:middle
at this.

00:50:14.926 --> 00:50:17.326 A:middle
New thinner heat pipes, new

00:50:17.326 --> 00:50:19.076 A:middle
innovative fan blades, and all

00:50:19.076 --> 00:50:20.606 A:middle
this to run the system cooler

00:50:21.146 --> 00:50:22.306 A:middle
and quieter as well.

00:50:23.636 --> 00:50:25.436 A:middle
But one thing that's not quieter

00:50:25.656 --> 00:50:26.586 A:middle
is the speakers.

00:50:27.036 --> 00:50:28.606 A:middle
The speakers fit into a smaller

00:50:28.606 --> 00:50:29.726 A:middle
space, but they put out more

00:50:29.726 --> 00:50:31.976 A:middle
volume and it sounds better too.

00:50:32.556 --> 00:50:34.316 A:middle
It's got twice the dynamic range

00:50:34.316 --> 00:50:34.886 A:middle
of audio.

00:50:34.886 --> 00:50:37.486 A:middle
Now, this is a system that just

00:50:37.486 --> 00:50:38.046 A:middle
flies.

00:50:38.476 --> 00:50:39.806 A:middle
And it is incredible with the

00:50:39.806 --> 00:50:40.516 A:middle
apps you use.

00:50:40.666 --> 00:50:41.706 A:middle
Everyday, you're going to feel

00:50:41.706 --> 00:50:42.946 A:middle
the performance increases.

00:50:43.236 --> 00:50:44.756 A:middle
So, here's some examples of the

00:50:44.756 --> 00:50:45.976 A:middle
performance difference between

00:50:45.976 --> 00:50:48.116 A:middle
the new 15-inch MacBook Pro and

00:50:48.116 --> 00:50:49.226 A:middle
the previous generation.

00:50:49.676 --> 00:50:51.096 A:middle
The new MacBook Pro at 3D

00:50:51.096 --> 00:50:54.006 A:middle
graphics 130% faster.

00:50:54.486 --> 00:50:57.086 A:middle
At gaming, 60% faster.

00:50:57.446 --> 00:50:59.846 A:middle
Video editing 57% faster.

00:51:00.176 --> 00:51:01.346 A:middle
This is the kind of performance

00:51:01.346 --> 00:51:03.006 A:middle
you feel, everyday real world

00:51:03.006 --> 00:51:03.856 A:middle
applications.

00:51:05.296 --> 00:51:06.836 A:middle
So, that's the 15-inch MacBook

00:51:06.836 --> 00:51:07.036 A:middle
Pro.

00:51:07.036 --> 00:51:08.376 A:middle
Now, let's look at the 13-inch

00:51:08.596 --> 00:51:09.316 A:middle
MacBook Pro.

00:51:10.446 --> 00:51:11.406 A:middle
It can be configured with

00:51:11.406 --> 00:51:13.976 A:middle
dual-core 6th generation Intel

00:51:14.106 --> 00:51:16.556 A:middle
i5 or i7 chips, also made it to

00:51:16.806 --> 00:51:19.036 A:middle
2133 megahertz system memory.

00:51:19.036 --> 00:51:20.986 A:middle
It has faster Intel Iris

00:51:20.986 --> 00:51:23.516 A:middle
graphics with 64 megs of eDRAM,

00:51:23.886 --> 00:51:25.646 A:middle
which provides up to two times

00:51:25.936 --> 00:51:27.096 A:middle
the graphics performance of the

00:51:27.096 --> 00:51:28.146 A:middle
previous generation.

00:51:28.556 --> 00:51:30.656 A:middle
And it also has the faster flash

00:51:30.656 --> 00:51:31.296 A:middle
storage.

00:51:31.526 --> 00:51:32.906 A:middle
In this case, that now delivers

00:51:33.106 --> 00:51:35.096 A:middle
twice the storage performance of

00:51:35.096 --> 00:51:37.146 A:middle
the previous 13-inch MacBook

00:51:37.146 --> 00:51:37.446 A:middle
Pro.

00:51:37.446 --> 00:51:39.366 A:middle
And here are some examples of

00:51:39.366 --> 00:51:41.056 A:middle
real world application test on

00:51:41.056 --> 00:51:41.456 A:middle
it.

00:51:41.806 --> 00:51:43.286 A:middle
The new 13-inch MacBook Pro is

00:51:43.286 --> 00:51:45.976 A:middle
103% faster at gaming than the

00:51:45.976 --> 00:51:48.576 A:middle
previous generation and 76%

00:51:48.576 --> 00:51:51.356 A:middle
faster both at video editing and

00:51:51.356 --> 00:51:52.286 A:middle
3D graphics.

00:51:53.196 --> 00:51:55.036 A:middle
Now, the system is much faster

00:51:55.356 --> 00:51:56.526 A:middle
and so is the I/O.

00:51:56.626 --> 00:51:57.616 A:middle
It is the fastest, most

00:51:57.616 --> 00:51:59.466 A:middle
versatile I/O we've ever built

00:51:59.786 --> 00:52:00.826 A:middle
into a MacBook Pro.

00:52:01.676 --> 00:52:04.296 A:middle
Both the 13 and the 15-inch have

00:52:04.296 --> 00:52:06.666 A:middle
four Thunderbolt 3 ports.

00:52:07.056 --> 00:52:08.416 A:middle
That delivers an incredible 40

00:52:08.416 --> 00:52:10.126 A:middle
gigabit per second of bandwidth.

00:52:10.626 --> 00:52:13.966 A:middle
It also supports USB 3.1 Gen 2

00:52:14.246 --> 00:52:16.756 A:middle
and of course DisplayPort 1.2.

00:52:17.146 --> 00:52:18.506 A:middle
And I know many of you know that

00:52:18.856 --> 00:52:21.096 A:middle
Thunderbolt 3 uses the USB-C

00:52:21.096 --> 00:52:22.206 A:middle
style connector.

00:52:22.746 --> 00:52:24.766 A:middle
And that means that any one of

00:52:24.766 --> 00:52:26.206 A:middle
the four ports can be your

00:52:26.206 --> 00:52:26.916 A:middle
charging port.

00:52:27.226 --> 00:52:28.286 A:middle
Plug it into which ever one you

00:52:28.286 --> 00:52:30.166 A:middle
want, left side, right side, and

00:52:30.166 --> 00:52:31.286 A:middle
that's your charging port.

00:52:31.966 --> 00:52:33.166 A:middle
But it's so much more versatile

00:52:33.166 --> 00:52:33.436 A:middle
than that.

00:52:34.126 --> 00:52:35.246 A:middle
Each one of the ports can be

00:52:35.246 --> 00:52:37.086 A:middle
power, it can be Thunderbolt, it

00:52:37.536 --> 00:52:40.356 A:middle
can be USB, display port, video

00:52:40.356 --> 00:52:42.656 A:middle
out with VGA or HDMI.

00:52:42.656 --> 00:52:45.156 A:middle
So here's an example, imagine

00:52:45.156 --> 00:52:46.856 A:middle
you're a Final Cut Pro editor

00:52:47.086 --> 00:52:48.126 A:middle
and you want to set up your

00:52:48.126 --> 00:52:49.876 A:middle
MacBook Pro on your workstation

00:52:49.876 --> 00:52:51.256 A:middle
at home or at work, you want to

00:52:51.256 --> 00:52:51.866 A:middle
build it out.

00:52:51.866 --> 00:52:53.036 A:middle
Well, here's an example of what

00:52:53.036 --> 00:52:54.156 A:middle
you can do with this incredible

00:52:54.156 --> 00:52:54.656 A:middle
system.

00:52:54.956 --> 00:52:55.666 A:middle
First, you want to add a

00:52:55.666 --> 00:52:56.216 A:middle
display.

00:52:56.216 --> 00:52:57.576 A:middle
And there are many displays you

00:52:57.576 --> 00:52:59.286 A:middle
can add over the display port,

00:52:59.546 --> 00:53:00.936 A:middle
but this one is really special.

00:53:00.936 --> 00:53:02.956 A:middle
This is a brand new LG display

00:53:02.956 --> 00:53:03.946 A:middle
that we worked together with

00:53:03.946 --> 00:53:05.596 A:middle
them on to make it an amazing

00:53:05.596 --> 00:53:06.686 A:middle
display for MacBook Pro

00:53:06.686 --> 00:53:07.296 A:middle
customers.

00:53:07.706 --> 00:53:10.766 A:middle
It's called the LG UltraFine 5K

00:53:10.766 --> 00:53:11.266 A:middle
Display.

00:53:11.796 --> 00:53:14.146 A:middle
It displays 5K resolution, it's

00:53:14.146 --> 00:53:16.016 A:middle
wide color, it has built-in

00:53:16.016 --> 00:53:17.136 A:middle
cameras, microphones and

00:53:17.136 --> 00:53:19.186 A:middle
speakers, it has three USB-C

00:53:19.186 --> 00:53:19.426 A:middle
ports.

00:53:19.426 --> 00:53:20.426 A:middle
So, you could plug peripherals

00:53:20.426 --> 00:53:21.796 A:middle
directly into the display.

00:53:22.206 --> 00:53:23.866 A:middle
And all of that connects to your

00:53:23.866 --> 00:53:25.376 A:middle
MacBook Pro over a single

00:53:25.716 --> 00:53:26.906 A:middle
Thunderbolt 3 cable.

00:53:27.486 --> 00:53:29.556 A:middle
Not only that, it also charges

00:53:29.556 --> 00:53:30.876 A:middle
the MacBook Pro over that same

00:53:30.876 --> 00:53:31.316 A:middle
cable.

00:53:31.696 --> 00:53:32.956 A:middle
It's the ultimate docking

00:53:32.956 --> 00:53:33.726 A:middle
station.

00:53:34.016 --> 00:53:37.006 A:middle
And it's so cool that why not

00:53:37.006 --> 00:53:37.866 A:middle
add two, right?

00:53:38.156 --> 00:53:39.506 A:middle
So, you could have two 5K

00:53:39.506 --> 00:53:40.956 A:middle
displays plus your built-in

00:53:40.956 --> 00:53:42.646 A:middle
15-inch Retina display, that's

00:53:42.646 --> 00:53:44.736 A:middle
almost 35 million pixels being

00:53:44.736 --> 00:53:46.626 A:middle
driven by the graphics of the

00:53:46.626 --> 00:53:47.896 A:middle
15-inch MacBook Pro.

00:53:48.566 --> 00:53:49.936 A:middle
With our two free Thunderbolt 3

00:53:49.936 --> 00:53:50.786 A:middle
ports, we're going to add not

00:53:50.786 --> 00:53:52.886 A:middle
only one, but two RAID storage

00:53:52.886 --> 00:53:53.336 A:middle
arrays.

00:53:53.936 --> 00:53:55.446 A:middle
This is the new Promise

00:53:55.536 --> 00:53:56.606 A:middle
Pegasus3.

00:53:57.006 --> 00:53:58.286 A:middle
It's configured with 24

00:53:58.286 --> 00:54:00.516 A:middle
terabytes per array here.

00:54:00.516 --> 00:54:01.966 A:middle
So, when you think about that

00:54:01.966 --> 00:54:03.826 A:middle
storage, those displays, this

00:54:03.826 --> 00:54:05.246 A:middle
level of expandability and

00:54:05.246 --> 00:54:07.136 A:middle
performance is not possible on

00:54:07.136 --> 00:54:08.116 A:middle
any other notebook.

00:54:08.456 --> 00:54:09.626 A:middle
It's truly remarkable.

00:54:10.526 --> 00:54:12.386 A:middle
We think Pro customers are going

00:54:12.386 --> 00:54:14.196 A:middle
to love using the MacBook Pro.

00:54:14.196 --> 00:54:15.596 A:middle
So, I want to show you three

00:54:15.596 --> 00:54:17.166 A:middle
examples of professional

00:54:17.166 --> 00:54:19.336 A:middle
applications being used on the

00:54:19.336 --> 00:54:20.806 A:middle
new MacBook Pro.

00:54:20.966 --> 00:54:23.006 A:middle
The first one, Final Cut Pro.

00:54:24.206 --> 00:54:25.816 A:middle
So, to show you that, I'm very

00:54:25.816 --> 00:54:26.806 A:middle
proud to bring up Susan

00:54:26.806 --> 00:54:28.516 A:middle
Prescott, VP of Apps Product

00:54:28.516 --> 00:54:29.376 A:middle
Marketing, Susan.

00:54:29.376 --> 00:54:31.896 A:middle
>> Thank you.

00:54:32.516 --> 00:54:35.066 A:middle
[ Applause ]

00:54:35.566 --> 00:54:37.446 A:middle
This is the new version of Final

00:54:37.446 --> 00:54:38.646 A:middle
Cut Pro with the redesigned

00:54:38.646 --> 00:54:39.006 A:middle
interface.

00:54:39.006 --> 00:54:40.546 A:middle
It looks great on the MacBook

00:54:40.546 --> 00:54:40.836 A:middle
Pro.

00:54:41.326 --> 00:54:42.896 A:middle
But I'm really excited to show

00:54:42.896 --> 00:54:44.406 A:middle
you how it also takes advantage

00:54:44.406 --> 00:54:45.566 A:middle
of the incredible graphics

00:54:45.566 --> 00:54:46.946 A:middle
horsepower this machine has got.

00:54:47.266 --> 00:54:48.796 A:middle
The beautiful wide color display

00:54:48.796 --> 00:54:49.996 A:middle
that Phil talked about and of

00:54:50.056 --> 00:54:52.836 A:middle
course, the amazing new Touch

00:54:52.886 --> 00:54:53.136 A:middle
Bar.

00:54:53.826 --> 00:54:56.176 A:middle
So, we're looking here at a

00:54:56.176 --> 00:54:58.056 A:middle
short film featuring a botanical

00:54:58.056 --> 00:55:00.116 A:middle
artist, a botanical artist who

00:55:00.116 --> 00:55:01.476 A:middle
creates stunning flower

00:55:01.476 --> 00:55:02.146 A:middle
sculptures.

00:55:02.436 --> 00:55:04.916 A:middle
It was shot and edited in 4K and

00:55:05.046 --> 00:55:06.166 A:middle
also in wide color.

00:55:06.166 --> 00:55:07.586 A:middle
I think it's absolutely

00:55:07.586 --> 00:55:07.926 A:middle
beautiful.

00:55:07.926 --> 00:55:08.796 A:middle
Let's take a look at the

00:55:08.796 --> 00:55:09.956 A:middle
beginning of the piece.

00:55:10.516 --> 00:55:19.066 A:middle
[ Music ]

00:55:19.566 --> 00:55:22.156 A:middle
The new Touch Bar lets me edit

00:55:22.156 --> 00:55:23.986 A:middle
in ways I never could before.

00:55:24.276 --> 00:55:25.666 A:middle
Right here in the Touch Bar, I

00:55:25.826 --> 00:55:28.516 A:middle
can see my entire timeline.

00:55:28.826 --> 00:55:30.636 A:middle
And it shows me exactly where I

00:55:30.636 --> 00:55:31.666 A:middle
am in my project.

00:55:31.666 --> 00:55:33.086 A:middle
And that's cool.

00:55:33.336 --> 00:55:35.586 A:middle
But even better, what could be

00:55:35.586 --> 00:55:37.816 A:middle
better, it's fully interactive.

00:55:38.026 --> 00:55:40.746 A:middle
So, I can drag to move through

00:55:40.746 --> 00:55:41.426 A:middle
my project.

00:55:42.326 --> 00:55:44.426 A:middle
I can just tap to jump to a

00:55:44.426 --> 00:55:45.756 A:middle
specific section.

00:55:46.086 --> 00:55:49.286 A:middle
And, I can even zoom in to get a

00:55:49.286 --> 00:55:49.976 A:middle
closer look.

00:55:50.466 --> 00:55:51.186 A:middle
It's pretty cool.

00:55:51.186 --> 00:55:53.956 A:middle
Now, I'm going to add a clip.

00:55:54.046 --> 00:55:56.296 A:middle
When I select it in the browser

00:55:56.296 --> 00:55:58.056 A:middle
in the top left, you may notice

00:55:58.056 --> 00:55:59.906 A:middle
my Touch Bar automatically

00:55:59.906 --> 00:56:01.256 A:middle
changes to show me relevant

00:56:01.256 --> 00:56:01.816 A:middle
controls.

00:56:02.326 --> 00:56:04.196 A:middle
So, for example, with just a

00:56:04.196 --> 00:56:07.306 A:middle
tap, I can see the start and end

00:56:07.306 --> 00:56:08.636 A:middle
of my time-lapse to make sure

00:56:08.636 --> 00:56:09.396 A:middle
it's what I want.

00:56:09.566 --> 00:56:11.426 A:middle
I'm going to drag it into my

00:56:11.426 --> 00:56:12.406 A:middle
timeline right here at the

00:56:12.406 --> 00:56:14.416 A:middle
bottom of the screen and I'm

00:56:14.486 --> 00:56:15.966 A:middle
going to add an audio clip to go

00:56:16.656 --> 00:56:17.336 A:middle
with it.

00:56:17.416 --> 00:56:20.406 A:middle
But I see here in my timeline

00:56:20.406 --> 00:56:21.796 A:middle
that the audio clip runs a

00:56:21.796 --> 00:56:23.406 A:middle
little bit longer than I'd like.

00:56:23.736 --> 00:56:25.106 A:middle
Well, good news, the Touch Bar

00:56:25.106 --> 00:56:26.606 A:middle
changed again to show me editing

00:56:26.606 --> 00:56:27.646 A:middle
controls I need.

00:56:28.106 --> 00:56:29.766 A:middle
It's so convenient that I can

00:56:29.766 --> 00:56:31.966 A:middle
trim the end of the clip with

00:56:31.966 --> 00:56:33.706 A:middle
just a tap in the Touch Bar.

00:56:33.936 --> 00:56:37.076 A:middle
Pretty amazing [applause] Thank

00:56:37.076 --> 00:56:37.176 A:middle
you.

00:56:39.366 --> 00:56:41.216 A:middle
It's great because I can also,

00:56:41.216 --> 00:56:42.656 A:middle
with the Touch Bar, do things I

00:56:42.656 --> 00:56:44.516 A:middle
do all the time, and it's even

00:56:44.516 --> 00:56:44.926 A:middle
easier.

00:56:45.426 --> 00:56:47.176 A:middle
Like, I can drag a slider to

00:56:47.176 --> 00:56:48.056 A:middle
adjust my volume.

00:56:48.236 --> 00:56:49.326 A:middle
If you look at the sound effect

00:56:49.326 --> 00:56:50.936 A:middle
I just added, you can see the

00:56:50.936 --> 00:56:52.136 A:middle
wave forms change.

00:56:52.136 --> 00:56:53.356 A:middle
I'll get it just right there.

00:56:53.616 --> 00:56:55.146 A:middle
And with a tap, I can add a fade

00:56:55.146 --> 00:56:57.586 A:middle
in and a fade out, pretty cool.

00:56:57.586 --> 00:56:58.756 A:middle
So, it's that simple.

00:56:58.756 --> 00:57:00.226 A:middle
Let's go ahead and take a look

00:57:00.506 --> 00:57:01.746 A:middle
at what we've done so far.

00:57:02.516 --> 00:57:17.336 A:middle
[ Music ]

00:57:17.836 --> 00:57:20.706 A:middle
In full screen, the Touch Bar

00:57:20.706 --> 00:57:22.116 A:middle
shows me the same detailed

00:57:22.116 --> 00:57:23.856 A:middle
overview of my timeline.

00:57:24.366 --> 00:57:26.586 A:middle
But it's great because now, I

00:57:26.586 --> 00:57:28.866 A:middle
can navigate without ever

00:57:28.866 --> 00:57:29.736 A:middle
leaving full screen.

00:57:29.736 --> 00:57:31.206 A:middle
And with the power of the

00:57:31.206 --> 00:57:33.336 A:middle
MacBook Pro, it's smooth and

00:57:33.336 --> 00:57:34.966 A:middle
precise even with really

00:57:34.966 --> 00:57:36.246 A:middle
demanding 4K footage.

00:57:36.906 --> 00:57:38.156 A:middle
I love that part, let me go back

00:57:38.466 --> 00:57:38.946 A:middle
again.

00:57:39.396 --> 00:57:39.756 A:middle
All right.

00:57:39.816 --> 00:57:42.156 A:middle
Let's go to the end where I'm

00:57:42.156 --> 00:57:44.426 A:middle
going to add one last shot.

00:57:45.176 --> 00:57:47.346 A:middle
It's this rather dramatic shot

00:57:47.726 --> 00:57:49.846 A:middle
of the sculpture installed in a

00:57:49.846 --> 00:57:50.696 A:middle
bamboo forest.

00:57:50.756 --> 00:57:52.706 A:middle
There lies the answer to what

00:57:52.876 --> 00:57:54.506 A:middle
botanical artists do.

00:57:55.096 --> 00:57:58.366 A:middle
So -- Some of you might have

00:57:58.366 --> 00:57:59.146 A:middle
been wondering.

00:57:59.316 --> 00:58:01.966 A:middle
The Touch Bar is great at

00:58:02.016 --> 00:58:03.826 A:middle
surfacing really useful features

00:58:03.826 --> 00:58:05.586 A:middle
that can be hard to discover in

00:58:05.586 --> 00:58:07.666 A:middle
a rich app like Final Cut Pro if

00:58:07.666 --> 00:58:08.456 A:middle
you're just searching through

00:58:08.456 --> 00:58:09.016 A:middle
menus.

00:58:09.226 --> 00:58:11.156 A:middle
So, for example, Play Around

00:58:11.356 --> 00:58:13.636 A:middle
shows me my edits in context.

00:58:13.886 --> 00:58:15.856 A:middle
So if I tap on that now, I'll

00:58:15.856 --> 00:58:17.286 A:middle
see a few seconds before and

00:58:17.286 --> 00:58:18.966 A:middle
after the clip I just added.

00:58:18.966 --> 00:58:20.096 A:middle
And it's a great way to watch

00:58:20.146 --> 00:58:20.976 A:middle
the end of our film.

00:58:21.516 --> 00:58:37.806 A:middle
[ Music ]

00:58:38.306 --> 00:58:39.166 A:middle
That -- Oops, all right.

00:58:39.386 --> 00:58:41.536 A:middle
That is a quick look at Final

00:58:41.536 --> 00:58:43.156 A:middle
Cut Pro with the incredible

00:58:43.156 --> 00:58:45.166 A:middle
performance of the MacBook Pro.

00:58:45.316 --> 00:58:47.346 A:middle
And as I hope you saw, the deep

00:58:47.346 --> 00:58:48.556 A:middle
integration with the Touch Bar,

00:58:48.556 --> 00:58:49.186 A:middle
it's just great.

00:58:49.186 --> 00:58:49.946 A:middle
Thanks so much.

00:58:50.516 --> 00:58:57.116 A:middle
[ Cheering and Applause ]

00:58:57.616 --> 00:58:58.426 A:middle
>> Thank you Susan.

00:58:58.426 --> 00:58:59.836 A:middle
Next, I want to show you a

00:58:59.836 --> 00:59:01.236 A:middle
product that our customers count

00:59:01.236 --> 00:59:02.426 A:middle
on and love so deeply,

00:59:02.936 --> 00:59:03.626 A:middle
Photoshop.

00:59:04.056 --> 00:59:05.536 A:middle
So many product, customers use

00:59:05.536 --> 00:59:06.806 A:middle
Photoshop across the projects

00:59:06.806 --> 00:59:07.746 A:middle
with their MacBook Pro.

00:59:07.746 --> 00:59:09.396 A:middle
And we're so happy to have with

00:59:09.396 --> 00:59:12.056 A:middle
us Bradee Evans, experienced

00:59:12.056 --> 00:59:13.286 A:middle
design manager for Adobe

00:59:13.286 --> 00:59:14.186 A:middle
Photoshop, Bradee.

00:59:15.516 --> 00:59:18.196 A:middle
[ Cheering and Applause ]

00:59:18.696 --> 00:59:20.356 A:middle
>> Hi, thank you.

00:59:20.866 --> 00:59:22.596 A:middle
This new MacBook Pro and

00:59:22.596 --> 00:59:24.426 A:middle
Photoshop are made for each

00:59:24.426 --> 00:59:24.756 A:middle
other.

00:59:25.146 --> 00:59:26.276 A:middle
This new edition of the Touch

00:59:26.276 --> 00:59:27.616 A:middle
Bar really combines with the

00:59:27.616 --> 00:59:29.366 A:middle
keyboard and this new giant

00:59:29.366 --> 00:59:30.846 A:middle
Trackpad to create this

00:59:30.846 --> 00:59:33.096 A:middle
incredibly natural expressive

00:59:33.096 --> 00:59:34.696 A:middle
and powerful new way of working

00:59:34.696 --> 00:59:35.366 A:middle
with Photoshop.

00:59:36.096 --> 00:59:37.096 A:middle
Let me see if I can show you

00:59:37.096 --> 00:59:37.496 A:middle
what I mean.

00:59:37.496 --> 00:59:38.326 A:middle
All right.

00:59:38.326 --> 00:59:39.686 A:middle
I have up here on the screen

00:59:39.686 --> 00:59:41.446 A:middle
this amazing image of a woman

00:59:41.446 --> 00:59:43.186 A:middle
climbing Tersanas Cave in

00:59:43.186 --> 00:59:43.486 A:middle
Greece.

00:59:44.266 --> 00:59:46.176 A:middle
But, what if this cave were not

00:59:46.176 --> 00:59:46.556 A:middle
in Greece?

00:59:46.876 --> 00:59:47.666 A:middle
What if it were here?

00:59:48.226 --> 00:59:49.456 A:middle
Now to pull this off, I'm going

00:59:49.456 --> 00:59:50.646 A:middle
to need to cut the cave out of

00:59:50.646 --> 00:59:50.956 A:middle
Greece.

00:59:51.136 --> 00:59:52.656 A:middle
And the tool for cutting things

00:59:52.656 --> 00:59:53.846 A:middle
out in Photoshop is called

00:59:53.886 --> 00:59:54.796 A:middle
Select and Mask.

00:59:54.936 --> 00:59:56.776 A:middle
And normally, it's in a menu or

00:59:56.776 --> 00:59:57.586 A:middle
a subtool.

00:59:57.866 --> 00:59:59.296 A:middle
But with the Touch Bar, it's

00:59:59.296 --> 01:00:00.706 A:middle
right here at my fingertips.

01:00:01.246 --> 01:00:02.806 A:middle
Now, you can see the Touch Bar

01:00:02.806 --> 01:00:04.416 A:middle
has changed to show me only the

01:00:04.416 --> 01:00:05.676 A:middle
controls I need for this task.

01:00:06.416 --> 01:00:07.696 A:middle
You can see how with my right

01:00:07.696 --> 01:00:09.716 A:middle
hand I'm mousing and selecting,

01:00:09.956 --> 01:00:11.186 A:middle
and with my left hand, I'm

01:00:11.186 --> 01:00:13.176 A:middle
adjusting the size of the brush.

01:00:13.176 --> 01:00:15.186 A:middle
It's a really fun and natural

01:00:15.186 --> 01:00:16.026 A:middle
way of working.

01:00:16.546 --> 01:00:18.356 A:middle
Let me see if I can get her legs

01:00:18.356 --> 01:00:18.686 A:middle
there.

01:00:18.686 --> 01:00:20.466 A:middle
I'm going to switch over to my

01:00:20.466 --> 01:00:21.556 A:middle
refinement tool.

01:00:21.556 --> 01:00:23.206 A:middle
And again, I can just resize

01:00:23.206 --> 01:00:23.896 A:middle
while I work.

01:00:24.706 --> 01:00:26.926 A:middle
Totally, this two-hand way of

01:00:26.926 --> 01:00:28.026 A:middle
working, it's really fun.

01:00:28.306 --> 01:00:29.806 A:middle
I don't know if you guys can

01:00:29.806 --> 01:00:31.546 A:middle
tell how much fun I'm having.

01:00:31.626 --> 01:00:33.146 A:middle
OK. All right.

01:00:33.586 --> 01:00:33.966 A:middle
Here we go.

01:00:34.406 --> 01:00:34.666 A:middle
All right.

01:00:34.666 --> 01:00:35.596 A:middle
Let's see how I did.

01:00:35.596 --> 01:00:36.256 A:middle
All right.

01:00:36.326 --> 01:00:37.966 A:middle
That's not bad for 10 seconds.

01:00:38.006 --> 01:00:39.546 A:middle
And that whole time, my two

01:00:39.546 --> 01:00:40.776 A:middle
hands were really working in

01:00:40.776 --> 01:00:42.376 A:middle
concert, and my eyes were up and

01:00:42.376 --> 01:00:43.276 A:middle
on my image.

01:00:43.396 --> 01:00:44.636 A:middle
Really makes a lot of sense.

01:00:44.686 --> 01:00:45.446 A:middle
It's really a good way of

01:00:45.476 --> 01:00:45.906 A:middle
working.

01:00:46.156 --> 01:00:47.216 A:middle
OK. So, this is great.

01:00:47.536 --> 01:00:48.946 A:middle
This is definitely not Greece.

01:00:49.376 --> 01:00:51.076 A:middle
But I'd like to see more drastic

01:00:51.076 --> 01:00:51.746 A:middle
of a change.

01:00:51.986 --> 01:00:53.706 A:middle
And adding content to an already

01:00:53.706 --> 01:00:55.156 A:middle
open document can be a lot of

01:00:55.156 --> 01:00:56.566 A:middle
mousing, but not with the Touch

01:00:56.606 --> 01:00:56.756 A:middle
Bar.

01:00:57.496 --> 01:00:59.566 A:middle
I'll just tap that, select the

01:00:59.686 --> 01:01:01.436 A:middle
sunset, put that right there,

01:01:01.436 --> 01:01:03.606 A:middle
and we'll move that under and

01:01:03.666 --> 01:01:04.566 A:middle
see how that looks.

01:01:04.566 --> 01:01:05.506 A:middle
All right, we're getting

01:01:05.506 --> 01:01:05.866 A:middle
somewhere.

01:01:05.866 --> 01:01:06.546 A:middle
I like this.

01:01:07.056 --> 01:01:08.636 A:middle
But it's kind of yellow.

01:01:08.956 --> 01:01:09.986 A:middle
And so, I'd like to add more

01:01:09.986 --> 01:01:10.266 A:middle
color.

01:01:10.266 --> 01:01:11.386 A:middle
And to do that, I'm going to

01:01:11.386 --> 01:01:12.536 A:middle
need to do some brushing.

01:01:12.766 --> 01:01:14.426 A:middle
But first, I'm going to go into

01:01:14.426 --> 01:01:15.546 A:middle
my Touch Bar, I'm going to

01:01:15.546 --> 01:01:17.656 A:middle
choose my favorites, and then

01:01:17.656 --> 01:01:19.326 A:middle
I'm going to add a new layer,

01:01:19.326 --> 01:01:21.196 A:middle
and then I'm going to go into

01:01:21.336 --> 01:01:21.966 A:middle
full screen.

01:01:22.396 --> 01:01:25.236 A:middle
Now, full screen is amazing as

01:01:25.236 --> 01:01:26.096 A:middle
was just said.

01:01:26.806 --> 01:01:27.596 A:middle
This is great.

01:01:27.596 --> 01:01:29.186 A:middle
I have no panels, I have to

01:01:29.186 --> 01:01:31.596 A:middle
menus and I can 100% focus on my

01:01:31.596 --> 01:01:32.166 A:middle
image.

01:01:32.416 --> 01:01:33.556 A:middle
And thanks to the Touch Bar, I

01:01:33.556 --> 01:01:35.006 A:middle
can get a lot more done in this

01:01:35.056 --> 01:01:35.516 A:middle
view mode.

01:01:36.256 --> 01:01:39.006 A:middle
So, brushing is so important to

01:01:39.086 --> 01:01:40.866 A:middle
so many workflows in Photoshop

01:01:40.866 --> 01:01:42.046 A:middle
that we actually created a mode

01:01:42.046 --> 01:01:43.506 A:middle
of the Touch Bar just for brush

01:01:43.506 --> 01:01:43.966 A:middle
control.

01:01:44.456 --> 01:01:46.016 A:middle
And here, I can adjust the size

01:01:46.016 --> 01:01:50.576 A:middle
of my brush and I'll adjust how

01:01:50.576 --> 01:01:51.096 A:middle
hard it is.

01:01:51.096 --> 01:01:55.366 A:middle
And then, I'll also adjust the

01:01:55.366 --> 01:01:57.296 A:middle
flow of color through my brush.

01:01:57.806 --> 01:02:00.346 A:middle
Now, speaking of color, you may

01:02:00.346 --> 01:02:02.096 A:middle
know, there are a lot of ways to

01:02:02.096 --> 01:02:03.396 A:middle
choose color in Photoshop.

01:02:03.946 --> 01:02:05.726 A:middle
But my new favorite by far is

01:02:05.726 --> 01:02:06.536 A:middle
with the Touch Bar.

01:02:06.946 --> 01:02:08.666 A:middle
This is absolutely awesome.

01:02:09.066 --> 01:02:11.036 A:middle
Down here, I can keep my right

01:02:11.036 --> 01:02:12.626 A:middle
hand dedicated on the Touch

01:02:12.686 --> 01:02:13.966 A:middle
Bar-- I mean, on the Trackpad

01:02:13.966 --> 01:02:16.376 A:middle
just for painting and not doing

01:02:16.376 --> 01:02:17.906 A:middle
any pointing or picking.

01:02:18.046 --> 01:02:19.516 A:middle
And my left hand is just kind of

01:02:19.516 --> 01:02:21.186 A:middle
sliding across this Touch Bar.

01:02:21.596 --> 01:02:22.476 A:middle
It's really awesome.

01:02:22.476 --> 01:02:23.406 A:middle
It almost feels like you're

01:02:23.406 --> 01:02:24.786 A:middle
playing a musical instrument,

01:02:25.306 --> 01:02:26.806 A:middle
and it's kind of hard to stop.

01:02:27.696 --> 01:02:30.466 A:middle
But I will stop.

01:02:30.756 --> 01:02:31.986 A:middle
OK, here we are.

01:02:32.606 --> 01:02:34.666 A:middle
So, this is looking pretty good

01:02:34.666 --> 01:02:36.146 A:middle
but my color isn't really

01:02:36.146 --> 01:02:37.386 A:middle
blending very well with the

01:02:37.386 --> 01:02:38.416 A:middle
layer below that.

01:02:38.416 --> 01:02:39.816 A:middle
And to do that-- to fix that,

01:02:39.816 --> 01:02:40.916 A:middle
I'm going to switch back into

01:02:40.916 --> 01:02:42.886 A:middle
the layer properties and I'm

01:02:42.886 --> 01:02:44.056 A:middle
going to change the blend mode.

01:02:44.056 --> 01:02:45.416 A:middle
Now normally choosing a blend

01:02:45.416 --> 01:02:46.906 A:middle
mode in Photoshop is a lot of

01:02:47.226 --> 01:02:48.736 A:middle
clicking and trying and hoping

01:02:48.736 --> 01:02:49.396 A:middle
and guessing.

01:02:49.686 --> 01:02:52.226 A:middle
But with the Touch Bar, it can

01:02:52.226 --> 01:02:54.276 A:middle
either be a scroll or a couple

01:02:54.276 --> 01:02:54.746 A:middle
of taps.

01:02:54.916 --> 01:02:56.946 A:middle
And this is really great, really

01:02:56.946 --> 01:02:58.876 A:middle
opens us up to a lot of creative

01:02:58.876 --> 01:03:01.826 A:middle
experimentation and leaves room

01:03:01.826 --> 01:03:03.886 A:middle
for serendipity to happen.

01:03:04.036 --> 01:03:05.706 A:middle
There, I can kind of like this.

01:03:05.706 --> 01:03:07.026 A:middle
This is pretty good.

01:03:07.346 --> 01:03:08.046 A:middle
What do you guys think?

01:03:08.046 --> 01:03:08.766 A:middle
All right.

01:03:09.511 --> 01:03:11.511 A:middle
[ Applause ]

01:03:12.006 --> 01:03:14.066 A:middle
Now, I've been doing all of

01:03:14.066 --> 01:03:17.476 A:middle
these blending and cutting and

01:03:17.476 --> 01:03:19.246 A:middle
painting completely fearlessly

01:03:19.246 --> 01:03:20.376 A:middle
because I know that right here

01:03:20.376 --> 01:03:22.406 A:middle
in my Touch Bar, I can scroll

01:03:22.406 --> 01:03:23.696 A:middle
all the way back through my

01:03:23.696 --> 01:03:25.596 A:middle
visual history and pick up

01:03:25.646 --> 01:03:27.416 A:middle
anywhere along the way without

01:03:27.416 --> 01:03:28.546 A:middle
losing any of my work.

01:03:29.816 --> 01:03:30.256 A:middle
All right.

01:03:30.256 --> 01:03:30.936 A:middle
And so, that--

01:03:31.516 --> 01:03:37.226 A:middle
[ Cheering and Applause ]

01:03:37.726 --> 01:03:39.156 A:middle
That is a preview of the new

01:03:39.156 --> 01:03:40.486 A:middle
amazing synergy between

01:03:40.486 --> 01:03:42.116 A:middle
Photoshop and the new MacBook

01:03:42.176 --> 01:03:43.196 A:middle
Pro with Touch Bar.

01:03:43.446 --> 01:03:44.416 A:middle
And we hope to have it in the

01:03:44.416 --> 01:03:45.996 A:middle
hands of our Photoshop users

01:03:45.996 --> 01:03:47.106 A:middle
before the end of the year.

01:03:47.406 --> 01:03:47.776 A:middle
Thank you.

01:03:48.516 --> 01:03:54.656 A:middle
[ Cheering and Applause ]

01:03:55.156 --> 01:03:55.936 A:middle
>> Thank you, Bradee.

01:03:56.356 --> 01:03:57.096 A:middle
And that's incredible.

01:03:57.156 --> 01:03:58.696 A:middle
Photoshop just flies in the new

01:03:58.696 --> 01:03:59.646 A:middle
MacBook Pro.

01:03:59.836 --> 01:04:00.866 A:middle
And you can see now how with

01:04:00.866 --> 01:04:02.346 A:middle
two-hand operations, one on

01:04:02.346 --> 01:04:03.816 A:middle
Trackpad, one on Touch Bar,

01:04:03.816 --> 01:04:05.496 A:middle
creates a new experience that we

01:04:05.496 --> 01:04:06.416 A:middle
think customers are going to

01:04:06.416 --> 01:04:08.216 A:middle
love using on the MacBook Pro.

01:04:08.846 --> 01:04:10.296 A:middle
For our third demo, we like to

01:04:10.296 --> 01:04:11.866 A:middle
bring up a music application.

01:04:12.056 --> 01:04:13.366 A:middle
There're so many incredible

01:04:13.366 --> 01:04:14.926 A:middle
professional music applications

01:04:15.216 --> 01:04:16.496 A:middle
on the Mac, and we thought we'd

01:04:16.496 --> 01:04:17.566 A:middle
pick a really fun one.

01:04:18.006 --> 01:04:19.726 A:middle
So, we're so excited for you to

01:04:19.726 --> 01:04:20.526 A:middle
see DJ Pro.

01:04:20.646 --> 01:04:22.236 A:middle
And to demo for you, we have

01:04:22.236 --> 01:04:24.266 A:middle
Karim Morsy, CEO of Algoriddim.

01:04:24.816 --> 01:04:25.286 A:middle
Karim.

01:04:26.031 --> 01:04:28.031 A:middle
[ Cheering and Applause ]

01:04:28.046 --> 01:04:30.046 A:middle
>> Thanks, Phil.

01:04:30.046 --> 01:04:31.666 A:middle
Good morning everyone.

01:04:31.916 --> 01:04:33.356 A:middle
You might know our app djay on

01:04:33.356 --> 01:04:34.966 A:middle
iOS, it won an Apple Design

01:04:34.966 --> 01:04:36.276 A:middle
Award, and it's used by millions

01:04:36.276 --> 01:04:37.496 A:middle
of DJs around the world.

01:04:38.076 --> 01:04:39.686 A:middle
I've been a DJ for almost 20

01:04:39.686 --> 01:04:40.016 A:middle
years.

01:04:40.246 --> 01:04:41.616 A:middle
And I've gone turntables and

01:04:41.616 --> 01:04:43.026 A:middle
vinyl all the way to digital.

01:04:43.566 --> 01:04:45.286 A:middle
The MacBook Pro is the standard

01:04:45.286 --> 01:04:46.266 A:middle
for professional DJs.

01:04:46.266 --> 01:04:48.256 A:middle
And we use dedicated controllers

01:04:48.256 --> 01:04:49.746 A:middle
when we perform live on stage.

01:04:50.096 --> 01:04:51.636 A:middle
Well, with the Touch Bar, we now

01:04:51.636 --> 01:04:52.906 A:middle
have one built right into the

01:04:52.906 --> 01:04:53.266 A:middle
Mac.

01:04:53.696 --> 01:04:55.246 A:middle
With multi-touch and dynamic

01:04:55.246 --> 01:04:57.346 A:middle
controls, the Touch Bar enables

01:04:57.346 --> 01:04:59.126 A:middle
the next generation DJ software.

01:04:59.416 --> 01:05:00.196 A:middle
Let's dive right in.

01:05:00.756 --> 01:05:02.766 A:middle
On the Touch Bar, you have

01:05:02.766 --> 01:05:04.286 A:middle
access to the core functionality

01:05:04.286 --> 01:05:05.146 A:middle
of DJ Pro.

01:05:06.396 --> 01:05:07.356 A:middle
Here is the sampler.

01:05:07.776 --> 01:05:09.216 A:middle
The sampler allows me to trigger

01:05:09.216 --> 01:05:10.956 A:middle
sound effects on top of my mix.

01:05:11.516 --> 01:05:16.346 A:middle
[ Music ]

01:05:16.846 --> 01:05:20.046 A:middle
Now, let's create a loop.

01:05:20.316 --> 01:05:21.866 A:middle
And using multi-touch, I can

01:05:21.866 --> 01:05:23.546 A:middle
simultaneously apply a filter.

01:05:24.516 --> 01:05:31.546 A:middle
[ Music ]

01:05:32.046 --> 01:05:33.026 A:middle
Now, let's zoom into the wave

01:05:33.026 --> 01:05:33.366 A:middle
form.

01:05:34.236 --> 01:05:36.596 A:middle
Here, I can scratch-

01:05:37.016 --> 01:05:38.856 A:middle
[ Music ]

01:05:38.856 --> 01:05:40.456 A:middle
-- and I can precisely find the

01:05:40.456 --> 01:05:42.716 A:middle
cue points to start my song.

01:05:43.516 --> 01:05:45.546 A:middle
[ Music ]

01:05:46.046 --> 01:05:48.316 A:middle
I'll set one here.

01:05:52.596 --> 01:05:55.126 A:middle
OK. Now, we're ready to perform

01:05:55.126 --> 01:05:56.536 A:middle
entirely with the Touch Bar.

01:05:56.856 --> 01:05:57.926 A:middle
Let's take it for a spin.

01:06:02.516 --> 01:07:38.516 A:middle
[ Music ]

01:07:39.516 --> 01:07:51.576 A:middle
[ Cheering and Applause ]

01:07:52.076 --> 01:07:53.886 A:middle
And this was all done right on

01:07:53.886 --> 01:07:54.526 A:middle
the Touch Bar.

01:07:54.796 --> 01:07:56.306 A:middle
It's a revolutionary tool for

01:07:56.306 --> 01:07:56.786 A:middle
DJs.

01:07:57.266 --> 01:07:58.976 A:middle
An update to Djay Pro is coming

01:07:58.976 --> 01:08:00.136 A:middle
later this year and we

01:08:00.136 --> 01:08:01.386 A:middle
absolutely can't wait for you to

01:08:01.386 --> 01:08:01.976 A:middle
check it out.

01:08:02.096 --> 01:08:02.526 A:middle
Thank you.

01:08:03.516 --> 01:08:08.716 A:middle
[ Cheering and Applause ]

01:08:09.216 --> 01:08:10.176 A:middle
>> Thank you Karim.

01:08:10.286 --> 01:08:11.826 A:middle
I mean, he absolutely killed it

01:08:11.826 --> 01:08:12.086 A:middle
in that.

01:08:12.086 --> 01:08:13.426 A:middle
That song was so much fun to

01:08:13.426 --> 01:08:13.986 A:middle
listen to.

01:08:14.796 --> 01:08:16.536 A:middle
And I'm sure you got it that he

01:08:16.536 --> 01:08:17.806 A:middle
was using both hands

01:08:17.806 --> 01:08:20.126 A:middle
simultaneously on Touch bar

01:08:20.126 --> 01:08:21.346 A:middle
because with its multi-touch

01:08:21.346 --> 01:08:23.136 A:middle
input, it can support up to 10

01:08:23.436 --> 01:08:24.546 A:middle
inputs from your fingers.

01:08:24.866 --> 01:08:26.176 A:middle
That's incredibly powerful.

01:08:26.176 --> 01:08:27.386 A:middle
And there are so many great

01:08:27.386 --> 01:08:28.426 A:middle
developers that have started

01:08:28.426 --> 01:08:29.536 A:middle
working on their apps for the

01:08:29.536 --> 01:08:31.606 A:middle
new MacBook Pro as well as Touch

01:08:31.606 --> 01:08:32.496 A:middle
Bar, and they're doing

01:08:32.496 --> 01:08:33.556 A:middle
remarkable things.

01:08:33.996 --> 01:08:36.276 A:middle
For example, Microsoft is

01:08:36.276 --> 01:08:37.566 A:middle
working to bring all of

01:08:37.566 --> 01:08:39.376 A:middle
Microsoft Office to MacBook Pro

01:08:39.376 --> 01:08:40.716 A:middle
with incredible Touch Bar

01:08:40.716 --> 01:08:41.256 A:middle
support.

01:08:41.496 --> 01:08:42.506 A:middle
So, you're gonna see Touch Bar

01:08:42.506 --> 01:08:47.266 A:middle
built in for Word, Excel,

01:08:48.536 --> 01:08:52.226 A:middle
PowerPoint, Outlook and even

01:08:52.226 --> 01:08:53.426 A:middle
Skype for business.

01:08:53.776 --> 01:08:55.586 A:middle
They're doing a great job for

01:08:55.586 --> 01:08:56.836 A:middle
Microsoft Office complete

01:08:56.836 --> 01:08:58.466 A:middle
support for MacBook Pro and

01:08:58.466 --> 01:08:59.086 A:middle
Touch Bar.

01:08:59.086 --> 01:09:00.646 A:middle
There are so many great tools.

01:09:00.646 --> 01:09:02.086 A:middle
Tools for graphic designers like

01:09:02.086 --> 01:09:03.926 A:middle
Affinity Designer supporting

01:09:03.926 --> 01:09:05.066 A:middle
Touch Bar and MacBook Pro.

01:09:06.006 --> 01:09:06.976 A:middle
For photographers like

01:09:07.106 --> 01:09:07.776 A:middle
Pixelmator.

01:09:09.036 --> 01:09:10.846 A:middle
For user interface designers

01:09:10.846 --> 01:09:13.906 A:middle
with Sketch, high-end video

01:09:13.906 --> 01:09:16.346 A:middle
editing and color grading with

01:09:16.346 --> 01:09:18.816 A:middle
DaVinci Resolve and on and on,

01:09:18.816 --> 01:09:20.166 A:middle
so many great professional

01:09:20.166 --> 01:09:21.196 A:middle
applications are going to take

01:09:21.366 --> 01:09:22.896 A:middle
unique advantage of this

01:09:22.896 --> 01:09:24.236 A:middle
incredible new experience.

01:09:24.776 --> 01:09:26.066 A:middle
And that's what the MacBook Pro

01:09:26.066 --> 01:09:26.416 A:middle
is.

01:09:26.416 --> 01:09:27.896 A:middle
It's an entirely new experience,

01:09:28.266 --> 01:09:29.486 A:middle
it's the gold standard of

01:09:29.486 --> 01:09:30.946 A:middle
notebooks, it's a brand new

01:09:30.946 --> 01:09:31.466 A:middle
design.

01:09:31.466 --> 01:09:33.016 A:middle
And we have a brief video to

01:09:33.016 --> 01:09:34.136 A:middle
tell you a little bit more about

01:09:34.136 --> 01:09:34.326 A:middle
it.

01:09:40.046 --> 01:09:43.136 A:middle
>> [Background music] The new

01:09:43.136 --> 01:09:45.356 A:middle
MacBook Pro combines the

01:09:45.356 --> 01:09:47.066 A:middle
fundamental qualities of an

01:09:47.066 --> 01:09:49.456 A:middle
ultraportable device with

01:09:49.456 --> 01:09:51.976 A:middle
uncompromising performance.

01:09:52.046 --> 01:09:53.846 A:middle
With our new design, the

01:09:53.846 --> 01:09:55.596 A:middle
product's overall volume has

01:09:55.596 --> 01:10:00.106 A:middle
been reduced dramatically.

01:10:00.106 --> 01:10:02.316 A:middle
This results in an extremely

01:10:02.316 --> 01:10:03.726 A:middle
purposeful and powerful creative

01:10:03.726 --> 01:10:03.906 A:middle
tool.

01:10:04.476 --> 01:10:07.856 A:middle
[ Music ]

01:10:08.356 --> 01:10:10.446 A:middle
It has the best Retina display

01:10:10.626 --> 01:10:13.636 A:middle
we've ever put in a notebook.

01:10:13.736 --> 01:10:15.086 A:middle
A precisely designed LED

01:10:15.086 --> 01:10:16.806 A:middle
spectrum projects through a

01:10:16.806 --> 01:10:18.766 A:middle
metal oxide backplane.

01:10:18.766 --> 01:10:21.176 A:middle
This yields a remarkably bright

01:10:21.336 --> 01:10:23.286 A:middle
high contrast picture with a

01:10:23.336 --> 01:10:26.536 A:middle
wider color gamut.

01:10:26.536 --> 01:10:27.716 A:middle
The larger Force Touch Trackpad

01:10:28.046 --> 01:10:30.616 A:middle
now provides an expansive area

01:10:30.926 --> 01:10:32.696 A:middle
for a whole range of gestures.

01:10:32.756 --> 01:10:36.716 A:middle
We've continued to refine our

01:10:36.776 --> 01:10:38.566 A:middle
keyboard design to be more

01:10:38.566 --> 01:10:39.856 A:middle
accurate and efficient.

01:10:39.946 --> 01:10:43.586 A:middle
Dome switches beneath each key

01:10:43.586 --> 01:10:45.886 A:middle
have been optimized for a more

01:10:45.886 --> 01:10:46.896 A:middle
responsive feel.

01:10:47.516 --> 01:10:53.826 A:middle
[ Music ]

01:10:54.326 --> 01:10:57.466 A:middle
We're introducing a new way to

01:10:57.506 --> 01:10:58.826 A:middle
interact with your notebook.

01:10:59.846 --> 01:11:02.176 A:middle
A multi-touch bar provides a

01:11:02.716 --> 01:11:05.646 A:middle
more intuitive, more immediate

01:11:05.796 --> 01:11:06.966 A:middle
connection to your content.

01:11:09.166 --> 01:11:11.046 A:middle
Commands that were once hidden

01:11:11.206 --> 01:11:13.326 A:middle
are now visible, easily

01:11:13.486 --> 01:11:15.256 A:middle
accessible and also

01:11:15.446 --> 01:11:16.386 A:middle
customizable.

01:11:18.676 --> 01:11:20.666 A:middle
In each application, the most

01:11:20.796 --> 01:11:22.566 A:middle
relevant controls are displayed

01:11:22.566 --> 01:11:25.426 A:middle
dynamically allowing you to work

01:11:25.566 --> 01:11:26.536 A:middle
with greater efficiency.

01:11:30.906 --> 01:11:33.026 A:middle
This is also the first Mac with

01:11:33.256 --> 01:11:33.756 A:middle
Touch ID.

01:11:35.166 --> 01:11:36.886 A:middle
This seamless integration of

01:11:37.116 --> 01:11:40.016 A:middle
hardware and software is truly

01:11:40.076 --> 01:11:41.246 A:middle
unique to Apple.

01:11:45.566 --> 01:11:47.286 A:middle
The speakers have also been

01:11:47.286 --> 01:11:48.816 A:middle
completely redesigned to

01:11:48.816 --> 01:11:50.956 A:middle
maximize air displacement and

01:11:50.956 --> 01:11:52.316 A:middle
project high fidelity

01:11:52.406 --> 01:11:54.636 A:middle
room-filling sound.

01:11:55.386 --> 01:11:57.436 A:middle
At its core, pro level processors

01:11:57.776 --> 01:11:59.236 A:middle
integrated with high speed

01:11:59.366 --> 01:12:00.886 A:middle
system memory and storage

01:12:00.886 --> 01:12:03.036 A:middle
technologies make everything you

01:12:03.296 --> 01:12:04.836 A:middle
do faster and more responsive.

01:12:07.936 --> 01:12:09.316 A:middle
In a notebook this powerful,

01:12:10.206 --> 01:12:11.746 A:middle
thermal management is critical,

01:12:13.066 --> 01:12:15.176 A:middle
thinner, variably spaced fan

01:12:15.626 --> 01:12:16.946 A:middle
blades propel air quietly

01:12:17.476 --> 01:12:18.486 A:middle
through a nearly solid

01:12:18.536 --> 01:12:19.026 A:middle
structure.

01:12:20.516 --> 01:12:26.676 A:middle
[ Music ]

01:12:27.176 --> 01:12:29.316 A:middle
The new MacBook Pro achieves a

01:12:29.486 --> 01:12:31.276 A:middle
design that optimizes both

01:12:31.706 --> 01:12:33.386 A:middle
performance and portability.

01:12:34.326 --> 01:12:36.316 A:middle
It marks a milestone in the

01:12:36.316 --> 01:12:37.506 A:middle
evolution of the Mac.

01:12:38.516 --> 01:12:40.516 A:middle
[ Music ]

01:12:41.516 --> 01:12:49.026 A:middle
[ Cheering and Applause ]

01:12:49.526 --> 01:12:51.426 A:middle
>> The new MacBook Pro runs our

01:12:51.426 --> 01:12:53.346 A:middle
latest version of macOS, Sierra.

01:12:53.536 --> 01:12:54.946 A:middle
And Sierra takes full advantage

01:12:54.946 --> 01:12:56.156 A:middle
of all the MacBook Pro has to

01:12:56.156 --> 01:12:57.786 A:middle
offer, its wide color display,

01:12:58.476 --> 01:13:00.246 A:middle
its Touch Bar, Touch ID and so

01:13:00.246 --> 01:13:00.816 A:middle
much more.

01:13:00.816 --> 01:13:02.416 A:middle
And the hardware and software

01:13:02.416 --> 01:13:03.516 A:middle
working together in these super

01:13:03.516 --> 01:13:05.076 A:middle
thin and light notebooks deliver

01:13:05.406 --> 01:13:06.616 A:middle
all day battery life.

01:13:06.896 --> 01:13:08.486 A:middle
Up to 10 hours of battery life

01:13:08.486 --> 01:13:09.966 A:middle
in both the 13-inch and the

01:13:09.966 --> 01:13:11.056 A:middle
15-inch.

01:13:11.856 --> 01:13:13.676 A:middle
This is an incredible new

01:13:13.676 --> 01:13:14.906 A:middle
generation of notebook.

01:13:15.506 --> 01:13:17.646 A:middle
Now, it might be fun to bring

01:13:17.646 --> 01:13:19.806 A:middle
back in that first generation of

01:13:19.806 --> 01:13:22.766 A:middle
notebook just for comparison.

01:13:23.016 --> 01:13:24.786 A:middle
[ Applause ]

01:13:24.786 --> 01:13:28.356 A:middle
It is remarkable how much has

01:13:28.356 --> 01:13:30.236 A:middle
occurred in just 25 years.

01:13:30.236 --> 01:13:33.126 A:middle
You may not remember that first

01:13:33.126 --> 01:13:36.416 A:middle
PowerBook 170 had a 9.8 inch

01:13:36.496 --> 01:13:38.596 A:middle
black and white active matrix640

01:13:38.596 --> 01:13:40.136 A:middle
by 480 display.

01:13:40.596 --> 01:13:41.636 A:middle
It's incredible now with the

01:13:41.636 --> 01:13:43.946 A:middle
15-inch Retina display how far

01:13:43.946 --> 01:13:44.646 A:middle
we have come.

01:13:45.626 --> 01:13:47.426 A:middle
That PowerBook 170 had a state

01:13:47.426 --> 01:13:50.346 A:middle
of the art 25 megahertz 68030

01:13:50.346 --> 01:13:50.996 A:middle
processor.

01:13:51.496 --> 01:13:52.376 A:middle
And we've done the math.

01:13:53.746 --> 01:13:56.646 A:middle
The new MacBook Pro is 6.8

01:13:56.646 --> 01:13:58.436 A:middle
million times faster.

01:13:59.516 --> 01:14:03.266 A:middle
[ Applause ]

01:14:03.766 --> 01:14:05.966 A:middle
Or, thought of another way, a

01:14:05.966 --> 01:14:08.536 A:middle
full year of compute time on

01:14:08.536 --> 01:14:09.816 A:middle
that PowerBook 170 can be

01:14:09.816 --> 01:14:11.056 A:middle
accomplished in less than five

01:14:11.056 --> 01:14:13.196 A:middle
seconds on the MacBook Pro.

01:14:13.516 --> 01:14:15.336 A:middle
It is remarkable.

01:14:15.416 --> 01:14:19.246 A:middle
We have advanced so far

01:14:19.246 --> 01:14:21.246 A:middle
including in how we make these.

01:14:22.236 --> 01:14:23.806 A:middle
Our MacBook Pros are all made

01:14:24.466 --> 01:14:25.816 A:middle
with arsenic-free glass,

01:14:26.506 --> 01:14:27.866 A:middle
mercury-free displays.

01:14:27.866 --> 01:14:29.856 A:middle
They're BFR-free, PVC-free,

01:14:29.966 --> 01:14:31.006 A:middle
beryllium-free.

01:14:31.346 --> 01:14:33.546 A:middle
They're all ENERGY STAR 6.1.

01:14:33.546 --> 01:14:35.276 A:middle
They're all EPEAT gold and of

01:14:35.276 --> 01:14:36.556 A:middle
course made highly recyclable

01:14:36.556 --> 01:14:38.616 A:middle
with their aluminum and glass.

01:14:39.166 --> 01:14:40.636 A:middle
The team has set out to make

01:14:40.636 --> 01:14:43.776 A:middle
simply the best notebooks ever

01:14:44.046 --> 01:14:45.346 A:middle
for our high-end professional

01:14:45.346 --> 01:14:46.016 A:middle
costumers.

01:14:46.256 --> 01:14:47.856 A:middle
And they've absolutely hit it

01:14:47.856 --> 01:14:49.406 A:middle
out of the park with the 13-inch

01:14:49.666 --> 01:14:50.926 A:middle
and 15-inch MacBook Pro.

01:14:50.986 --> 01:14:52.626 A:middle
And we think our Pro costumers

01:14:52.626 --> 01:14:54.246 A:middle
are going to love them.

01:14:54.686 --> 01:14:56.516 A:middle
Now we do have other costumers,

01:14:56.516 --> 01:14:57.586 A:middle
which is other products in our

01:14:57.586 --> 01:15:00.256 A:middle
line like MacBook Air and they

01:15:00.256 --> 01:15:01.466 A:middle
choose them for how thin and

01:15:01.466 --> 01:15:02.186 A:middle
light they are.

01:15:02.756 --> 01:15:04.176 A:middle
And we're going to continue to

01:15:04.176 --> 01:15:06.406 A:middle
offer MacBook Air with 13 inch

01:15:06.406 --> 01:15:06.946 A:middle
in our line.

01:15:06.946 --> 01:15:08.826 A:middle
But we challenged our team to

01:15:08.826 --> 01:15:09.976 A:middle
take this new design, this

01:15:10.026 --> 01:15:11.756 A:middle
13-inch MacBook Pro and could

01:15:11.756 --> 01:15:13.616 A:middle
then make a model that would be

01:15:13.616 --> 01:15:15.356 A:middle
really exciting for costumers

01:15:15.356 --> 01:15:16.406 A:middle
who would traditionally pick a

01:15:16.406 --> 01:15:17.116 A:middle
MacBook Air.

01:15:18.086 --> 01:15:19.426 A:middle
So, we're making a model the

01:15:19.426 --> 01:15:21.206 A:middle
13-inch MacBook Pro with

01:15:21.206 --> 01:15:22.766 A:middle
traditional function keys and

01:15:22.766 --> 01:15:24.176 A:middle
two Thunderbolt ports.

01:15:24.736 --> 01:15:25.816 A:middle
And we think that a lot of

01:15:26.006 --> 01:15:27.436 A:middle
potential MacBook Air costumers

01:15:27.536 --> 01:15:28.546 A:middle
are going to be very excited

01:15:28.546 --> 01:15:29.756 A:middle
about this product too.

01:15:30.586 --> 01:15:31.806 A:middle
So, how does it stack up?

01:15:32.046 --> 01:15:33.146 A:middle
Well you know, the MacBook Air

01:15:33.146 --> 01:15:34.346 A:middle
is beloved for its incredible

01:15:34.346 --> 01:15:35.496 A:middle
thin and light design.

01:15:35.946 --> 01:15:36.546 A:middle
Here it is.

01:15:36.946 --> 01:15:37.966 A:middle
Well let's bring the 13-inch

01:15:37.966 --> 01:15:39.336 A:middle
MacBook Pro in next to it.

01:15:39.706 --> 01:15:40.706 A:middle
Remember, we told you the

01:15:40.706 --> 01:15:43.006 A:middle
MacBook Pro is 14.9 millimeters.

01:15:43.276 --> 01:15:45.036 A:middle
That is thinner than the MacBook

01:15:45.036 --> 01:15:45.376 A:middle
Air.

01:15:45.606 --> 01:15:47.466 A:middle
It's actually 12% thinner.

01:15:48.391 --> 01:15:50.391 A:middle
[ Applause ]

01:15:50.766 --> 01:15:52.876 A:middle
Now, I know what some of you are

01:15:52.876 --> 01:15:53.086 A:middle
thinking.

01:15:53.086 --> 01:15:54.286 A:middle
You're saying, "Well, MacBook

01:15:54.286 --> 01:15:55.886 A:middle
Air is a wedge shape, so it's

01:15:55.886 --> 01:15:56.836 A:middle
probably smaller.

01:15:57.436 --> 01:16:01.916 A:middle
No. The MacBook Pro is 13%

01:16:01.916 --> 01:16:03.616 A:middle
smaller in volume than the

01:16:03.616 --> 01:16:04.426 A:middle
MacBook Air.

01:16:05.636 --> 01:16:06.416 A:middle
What about weight?

01:16:06.476 --> 01:16:08.136 A:middle
They both weigh the same 3

01:16:08.136 --> 01:16:08.696 A:middle
pounds.

01:16:09.216 --> 01:16:11.616 A:middle
So MacBook Pro weighs the same

01:16:11.616 --> 01:16:13.516 A:middle
as MacBook Air and it's thinner

01:16:13.736 --> 01:16:14.576 A:middle
and smaller.

01:16:15.316 --> 01:16:15.996 A:middle
So, let's look at them in

01:16:15.996 --> 01:16:16.426 A:middle
another way.

01:16:16.426 --> 01:16:17.266 A:middle
Here they are-- Here we are

01:16:17.266 --> 01:16:19.396 A:middle
looking down on top of a MacBook

01:16:19.396 --> 01:16:19.746 A:middle
Air.

01:16:19.956 --> 01:16:21.336 A:middle
Let's slide on the 13-inch

01:16:21.336 --> 01:16:22.616 A:middle
MacBook Pro on top of it.

01:16:22.936 --> 01:16:24.366 A:middle
You can see how much smaller it

01:16:24.366 --> 01:16:26.436 A:middle
gets, why it has a lower volume.

01:16:26.676 --> 01:16:28.236 A:middle
It's this advance design,

01:16:28.436 --> 01:16:29.566 A:middle
incredible new techniques that

01:16:29.566 --> 01:16:32.316 A:middle
make this 13-inch MacBook Pro so

01:16:32.316 --> 01:16:33.486 A:middle
small, so light.

01:16:34.136 --> 01:16:35.266 A:middle
Here they are back to back.

01:16:35.516 --> 01:16:37.326 A:middle
MacBook Air in the left MacBook

01:16:37.526 --> 01:16:38.776 A:middle
Pro on the right.

01:16:38.806 --> 01:16:41.986 A:middle
The MacBook Pro is smaller but

01:16:41.986 --> 01:16:43.256 A:middle
better in every way.

01:16:43.666 --> 01:16:46.026 A:middle
It has a 13-inch Retina display.

01:16:46.446 --> 01:16:47.836 A:middle
There's a faster processor,

01:16:48.256 --> 01:16:50.546 A:middle
faster memory, faster storage,

01:16:50.686 --> 01:16:52.826 A:middle
faster graphics, more advanced

01:16:52.826 --> 01:16:54.386 A:middle
Trackpad, more advanced

01:16:54.386 --> 01:16:54.976 A:middle
keyboard.

01:16:55.406 --> 01:16:57.426 A:middle
It is an incredible new product.

01:16:57.996 --> 01:16:59.156 A:middle
So now, you see we actually have

01:16:59.156 --> 01:17:02.106 A:middle
three models of the new MacBook

01:17:02.106 --> 01:17:02.446 A:middle
Pro.

01:17:02.726 --> 01:17:04.006 A:middle
A 13 inch with traditional

01:17:04.056 --> 01:17:06.296 A:middle
function keys, a 13 inch with

01:17:06.296 --> 01:17:08.476 A:middle
Touch Bar and a 15 inch with

01:17:08.676 --> 01:17:09.216 A:middle
Touch Bar.

01:17:09.216 --> 01:17:10.086 A:middle
Now, there are many

01:17:10.086 --> 01:17:11.186 A:middle
configurations of all these and

01:17:11.186 --> 01:17:13.276 A:middle
you can sit to it with all of

01:17:13.276 --> 01:17:14.706 A:middle
the different things you want on

01:17:14.706 --> 01:17:14.976 A:middle
it.

01:17:15.186 --> 01:17:16.066 A:middle
But they each of course have an

01:17:16.066 --> 01:17:17.236 A:middle
entry configuration.

01:17:17.356 --> 01:17:18.256 A:middle
So, I want to walk you through

01:17:18.256 --> 01:17:18.896 A:middle
those now.

01:17:19.206 --> 01:17:21.136 A:middle
The 13-inch MacBook Pro with

01:17:21.136 --> 01:17:22.526 A:middle
function keys starts with a 2

01:17:22.526 --> 01:17:25.596 A:middle
gigahertz dual-core, Intel Core

01:17:25.626 --> 01:17:27.846 A:middle
i5 and a turbo speeds up to 3.1

01:17:27.846 --> 01:17:28.316 A:middle
gigahertz.

01:17:28.316 --> 01:17:29.426 A:middle
So, it's really fats.

01:17:29.836 --> 01:17:32.636 A:middle
It has Intel Iris Graphics 540.

01:17:32.956 --> 01:17:34.686 A:middle
It has 8 gigs of faster system

01:17:34.686 --> 01:17:37.506 A:middle
memory, 256 gigs of faster flash

01:17:37.506 --> 01:17:39.926 A:middle
storage and two Thunderbolt 3

01:17:39.926 --> 01:17:40.406 A:middle
ports.

01:17:41.446 --> 01:17:42.746 A:middle
The 13-inch MacBook Pro with

01:17:42.746 --> 01:17:44.526 A:middle
Touch Bar and Touch ID starts

01:17:44.836 --> 01:17:47.926 A:middle
with a 2.9 gigahertz dual-core

01:17:47.956 --> 01:17:48.023 A:middle
i5.

01:17:48.023 --> 01:17:49.666 A:middle
It turbo speeds up to 3.3

01:17:49.666 --> 01:17:50.346 A:middle
gigahertz.

01:17:50.636 --> 01:17:52.076 A:middle
And of course, it has four

01:17:52.226 --> 01:17:53.786 A:middle
Thunderbolt 3 ports.

01:17:54.396 --> 01:17:56.346 A:middle
And the 15-inch MacBook Pro with

01:17:56.346 --> 01:17:57.606 A:middle
its Touch Bar and Touch ID

01:17:57.606 --> 01:17:59.386 A:middle
starts with a 2.6 gigahertz

01:17:59.666 --> 01:18:00.996 A:middle
quad-core i7.

01:18:00.996 --> 01:18:04.536 A:middle
It has Radeon Pro 450 graphics

01:18:04.776 --> 01:18:07.006 A:middle
and starts with 16 gigs of

01:18:07.006 --> 01:18:07.486 A:middle
memory.

01:18:08.096 --> 01:18:09.076 A:middle
The pricing for these three

01:18:09.076 --> 01:18:13.796 A:middle
configs are $1499, $1799 and

01:18:13.796 --> 01:18:16.796 A:middle
$2399.

01:18:16.916 --> 01:18:19.436 A:middle
You can order them today.

01:18:20.896 --> 01:18:22.256 A:middle
The MacBook Pro with function

01:18:22.256 --> 01:18:23.826 A:middle
keys start shipping today.

01:18:24.196 --> 01:18:26.306 A:middle
The two models with Touch Bar

01:18:26.306 --> 01:18:28.066 A:middle
and Touch ID starts shipping in

01:18:28.066 --> 01:18:29.436 A:middle
two to three weeks but of course

01:18:29.436 --> 01:18:30.896 A:middle
you can get in your order today.

01:18:32.046 --> 01:18:33.526 A:middle
So, those are our MacBook Pros.

01:18:33.686 --> 01:18:34.646 A:middle
Before we finish, I want to

01:18:34.646 --> 01:18:36.376 A:middle
bring back one other product as

01:18:36.376 --> 01:18:37.506 A:middle
you think about this line.

01:18:38.496 --> 01:18:39.526 A:middle
Here are the three new MacBook

01:18:39.526 --> 01:18:40.956 A:middle
Pros and I've added on the left

01:18:41.316 --> 01:18:42.706 A:middle
the 12-inch MacBook.

01:18:43.046 --> 01:18:44.596 A:middle
Because that 12-inch MacBook

01:18:44.886 --> 01:18:46.166 A:middle
started us on this path.

01:18:46.166 --> 01:18:47.476 A:middle
It created many of the

01:18:47.476 --> 01:18:49.346 A:middle
pioneering technologies that

01:18:49.346 --> 01:18:50.486 A:middle
we've now adapted and evolved

01:18:50.486 --> 01:18:52.326 A:middle
for the MacBook Pro.

01:18:52.936 --> 01:18:54.096 A:middle
And it really makes sense

01:18:54.156 --> 01:18:55.466 A:middle
together as you consider this

01:18:55.466 --> 01:18:58.776 A:middle
line 12 inch, 13 inch, 15 inch.

01:18:59.506 --> 01:19:01.626 A:middle
Two pounds, three pounds and

01:19:01.626 --> 01:19:02.356 A:middle
four pounds.

01:19:03.026 --> 01:19:04.946 A:middle
Starting at $1299 going up to

01:19:04.946 --> 01:19:08.716 A:middle
$2399 from the most extreme

01:19:08.716 --> 01:19:10.106 A:middle
portable notebook we've ever

01:19:10.106 --> 01:19:11.596 A:middle
made to the most powerful

01:19:11.596 --> 01:19:12.646 A:middle
notebook we've ever made.

01:19:12.956 --> 01:19:13.866 A:middle
We think this is the most

01:19:13.866 --> 01:19:15.316 A:middle
forward looking advanced

01:19:15.316 --> 01:19:17.646 A:middle
notebook line we have ever had.

01:19:18.426 --> 01:19:19.196 A:middle
Thank you very much.

01:19:19.286 --> 01:19:19.816 A:middle
Back to you Tim.

01:19:20.516 --> 01:19:28.016 A:middle
[ Cheering and Applause ]

01:19:28.516 --> 01:19:29.376 A:middle
>> Thank you.

01:19:29.816 --> 01:19:32.236 A:middle
We think you are going to love

01:19:32.236 --> 01:19:33.956 A:middle
this new MacBook Pro and we

01:19:33.956 --> 01:19:35.936 A:middle
can't wait to see all of the

01:19:35.936 --> 01:19:37.236 A:middle
amazing things that people are

01:19:37.236 --> 01:19:37.926 A:middle
going to do with it.

01:19:38.876 --> 01:19:41.896 A:middle
We're so excited that we made an

01:19:42.136 --> 01:19:42.336 A:middle
ad.

01:19:42.396 --> 01:19:44.316 A:middle
And I would love to show it to

01:19:44.316 --> 01:19:44.806 A:middle
you now.

01:19:48.516 --> 01:20:19.516 A:middle
[ Music ]

01:20:20.516 --> 01:20:27.446 A:middle
[ Cheering and Applause ]

01:20:27.946 --> 01:20:29.506 A:middle
>> The new MacBook Pro lineup

01:20:29.506 --> 01:20:32.056 A:middle
are the best notebooks we have

01:20:32.196 --> 01:20:34.236 A:middle
ever made and they're the most

01:20:34.236 --> 01:20:36.936 A:middle
advanced notebooks ever made.

01:20:37.726 --> 01:20:39.196 A:middle
They join other powerful

01:20:39.196 --> 01:20:40.476 A:middle
products that we've announced

01:20:40.476 --> 01:20:41.216 A:middle
this year.

01:20:42.096 --> 01:20:44.096 A:middle
The best smartwatch, the Apple

01:20:44.096 --> 01:20:46.716 A:middle
Watch Series 2, the best

01:20:46.716 --> 01:20:49.086 A:middle
tablets, iPad Pro with some

01:20:49.086 --> 01:20:50.766 A:middle
amazing new capabilities with

01:20:50.766 --> 01:20:52.186 A:middle
the Smart Keyboard and the Apple

01:20:52.256 --> 01:20:52.806 A:middle
Pencil.

01:20:53.326 --> 01:20:54.886 A:middle
And of course, the best

01:20:54.886 --> 01:20:57.146 A:middle
smartphone and the very best

01:20:57.146 --> 01:20:58.566 A:middle
iPhones we've ever created.

01:20:59.136 --> 01:21:01.956 A:middle
The iPhone 7 and the iPhone 7

01:21:01.956 --> 01:21:02.466 A:middle
plus.

01:21:03.056 --> 01:21:04.836 A:middle
We couldn't be more excited

01:21:05.156 --> 01:21:07.406 A:middle
about having our best product

01:21:07.406 --> 01:21:09.376 A:middle
lineup ever heading into the

01:21:09.376 --> 01:21:10.326 A:middle
holiday season.

01:21:11.686 --> 01:21:13.976 A:middle
I'd like to thank everyone for

01:21:13.976 --> 01:21:15.336 A:middle
coming and joining us this

01:21:15.336 --> 01:21:15.806 A:middle
morning.

01:21:16.536 --> 01:21:18.176 A:middle
And I particularly like to thank

01:21:18.496 --> 01:21:21.826 A:middle
everyone at Apple, who worked so

01:21:21.886 --> 01:21:26.046 A:middle
incredibly hard on creating

01:21:26.046 --> 01:21:28.336 A:middle
these products and building

01:21:28.336 --> 01:21:28.616 A:middle
them.

01:21:28.766 --> 01:21:29.316 A:middle
Thank you.

01:21:30.516 --> 01:21:37.366 A:middle
[ Applause ]

01:21:37.866 --> 01:21:40.466 A:middle
We have an amazing hand on area.

01:21:40.466 --> 01:21:41.816 A:middle
And I'd like to invite everyone

01:21:41.816 --> 01:21:42.656 A:middle
over there.

01:21:42.656 --> 01:21:44.466 A:middle
It's just right down the hallway

01:21:44.466 --> 01:21:46.116 A:middle
and you can get your hands on

01:21:46.116 --> 01:21:48.646 A:middle
the new MacBook Pros and see the

01:21:48.646 --> 01:21:50.946 A:middle
new TV app in action.

01:21:51.206 --> 01:21:51.976 A:middle
Thank you for coming.

01:21:52.516 --> 01:21:55.500 A:middle
[ Cheering and Applause ]