WEBVTT 00:00:31.598 --> 00:00:33.367 align:start line:85% position:47% size:63% >> My desk is on the 7th 00:00:33.367 --> 00:00:34.434 align:start line:85% position:45% size:73% floor. If you need anything, 00:00:34.434 --> 00:00:36.370 align:start line:85% position:50% size:75% you can call me. Make sure to 00:00:36.370 --> 00:00:37.738 align:start line:85% position:50% size:75% keep your ID with you, because 00:00:37.738 --> 00:00:40.073 align:start line:85% position:50% size:75% you are going to need to badge 00:00:40.073 --> 00:00:42.442 align:start line:85% position:45% size:73% in every time you re-enter. 00:00:42.442 --> 00:00:43.877 align:start line:85% position:46% size:68% >> Cafeteria is on the 4th 00:00:43.877 --> 00:00:45.245 align:start line:85% position:50% size:70% floor, and we generally take 00:00:45.245 --> 00:00:46.546 align:start line:85% position:50% size:50% lunch about 12:30. 00:00:46.546 --> 00:00:47.748 align:start line:85% position:44% size:78% >> This is where I am sitting? 00:00:47.748 --> 00:00:47.915 align:start line:85% position:49% size:3% 00:00:47.915 --> 00:00:49.783 align:start line:85% position:50% size:70% >> For now, yeah. With the 00:00:49.783 --> 00:00:51.451 align:start line:85% position:45% size:73% big move coming up, it's kind 00:00:51.451 --> 00:00:52.953 align:start line:85% position:50% size:61% of crazy around here. I 00:00:52.953 --> 00:00:56.890 align:start line:85% position:50% size:75% promise it's only temporary. 00:01:55.916 --> 00:01:58.819 align:start line:85% position:50% size:70% >> This is not an airBNB. 00:01:58.819 --> 00:02:00.354 align:start line:85% position:47% size:58% >> Where are we man? 00:02:00.354 --> 00:02:01.888 align:start line:85% position:44% size:78% >> I don't know, man! I don't 00:02:01.888 --> 00:02:03.857 align:start line:85% position:44% size:78% even know what city we're in! 00:02:03.857 --> 00:02:05.592 align:start line:85% position:48% size:38% >> Look out! 00:02:05.592 --> 00:02:08.195 align:start line:85% position:48% size:23% (Crash) 00:02:08.295 --> 00:02:13.800 align:start line:85% position:50% size:31% (Screaming) 00:02:13.800 --> 00:02:16.770 align:start line:85% position:49% size:3% 00:02:16.770 --> 00:02:18.205 align:start line:85% position:44% size:78% >> World leaders are declaring 00:02:18.205 --> 00:02:19.539 align:start line:85% position:46% size:68% a global state of emergency 00:02:19.539 --> 00:02:23.744 align:start line:85% position:50% size:75% until the app situation can be 00:02:27.814 --> 00:02:30.117 align:start line:85% position:49% size:3% 00:02:30.117 --> 00:02:32.953 align:start line:85% position:50% size:75% >> The Appocalypse is nigh. 00:02:32.953 --> 00:02:36.223 align:start line:85% position:50% size:65% >> Okay. Who wants to go 00:02:41.795 --> 00:02:43.764 align:start line:85% position:44% size:78% >> iTunes. Get your iTunes. 00:02:43.764 --> 00:02:45.399 align:start line:85% position:46% size:68% >> Do think we should have 00:02:45.399 --> 00:02:46.800 align:start line:85% position:46% size:68% gone with the puppy face. 00:02:46.800 --> 00:02:48.935 align:start line:85% position:50% size:70% >> I have to eat this whole 00:02:48.935 --> 00:02:51.538 align:start line:85% position:45% size:73% pizza by myself. Hashtag too 00:02:51.538 --> 00:02:54.641 align:start line:85% position:50% size:70% delicious to share. Hashtag 00:02:54.641 --> 00:02:57.677 align:start line:85% position:45% size:73% pizza emoji. Hashtag instant 00:02:57.677 --> 00:02:58.278 align:start line:85% position:48% size:18% food. 00:02:58.278 --> 00:03:00.514 align:start line:85% position:44% size:78% >> Brian, looking for Brian. 00:03:00.514 --> 00:03:02.049 align:start line:85% position:44% size:78% >> Hashtag does anybody want a 00:03:02.049 --> 00:03:04.017 align:start line:85% position:50% size:21% slice? 00:03:05.819 --> 00:03:07.654 align:start line:85% position:47% size:58% (Cheers and applause) 00:03:07.754 --> 00:03:28.842 align:start line:85% position:50% size:56% (Cheers and applause) 00:03:28.842 --> 00:03:31.011 align:start line:85% position:45% size:73% >> TIM COOK: Good morning! 00:03:31.011 --> 00:03:32.045 align:start line:85% position:47% size:58% (Cheers and applause) 00:03:32.045 --> 00:03:36.383 align:start line:85% position:44% size:78% I am so glad that really can't 00:03:36.383 --> 00:03:36.950 align:start line:85% position:48% size:23% happen. 00:03:36.950 --> 00:03:37.250 align:start line:85% position:50% size:31% (Laughter) 00:03:37.250 --> 00:03:41.621 align:start line:85% position:45% size:73% Welcome to WWDC. It's great 00:03:41.621 --> 00:03:44.891 align:start line:85% position:46% size:68% to be back in San Jose, the 00:03:44.891 --> 00:03:46.326 align:start line:85% position:46% size:68% heart of Silicon Valley and 00:03:46.326 --> 00:03:47.861 align:start line:85% position:50% size:65% right down the street from 00:03:47.861 --> 00:03:49.896 align:start line:85% position:44% size:78% Apple and our new campus. It's 00:03:49.896 --> 00:03:53.200 align:start line:85% position:44% size:78% been 15 years since we held the 00:03:53.200 --> 00:03:54.835 align:start line:85% position:46% size:68% Developer Conference in San 00:03:54.835 --> 00:03:56.470 align:start line:85% position:50% size:65% Jose, and an awful lot has 00:03:56.470 --> 00:03:57.838 align:start line:85% position:46% size:68% changed. But the one thing 00:03:57.838 --> 00:03:58.972 align:start line:85% position:50% size:65% that hasn't changed is our 00:03:58.972 --> 00:04:01.475 align:start line:85% position:46% size:68% commitment to the developer 00:04:01.475 --> 00:04:03.610 align:start line:85% position:44% size:78% community and our ability to do 00:04:03.610 --> 00:04:05.745 align:start line:85% position:50% size:65% amazing things together. 00:04:05.745 --> 00:04:09.015 align:start line:85% position:45% size:73% This is going to be the best 00:04:09.015 --> 00:04:11.718 align:start line:85% position:50% size:61% and biggest WWDC ever. 00:04:11.718 --> 00:04:16.656 align:start line:85% position:47% size:58% (Cheers and applause) 00:04:16.756 --> 00:04:23.063 align:start line:85% position:50% size:65% Every year we host WWDC to 00:04:23.063 --> 00:04:26.600 align:start line:85% position:45% size:73% bring Apple engineers and our 00:04:26.600 --> 00:04:27.801 align:start line:85% position:50% size:75% amazing developers together on 00:04:27.801 --> 00:04:28.935 align:start line:85% position:47% size:63% our collective mission to 00:04:28.935 --> 00:04:30.871 align:start line:85% position:46% size:68% change the world. And I am 00:04:30.871 --> 00:04:34.574 align:start line:85% position:45% size:73% pleased to tell you the Apple 00:04:34.574 --> 00:04:35.475 align:start line:85% position:45% size:73% developer community has never 00:04:35.475 --> 00:04:38.678 align:start line:85% position:44% size:78% been more vibrant. We now have 00:04:38.678 --> 00:04:42.382 align:start line:85% position:47% size:53% 16 million registered 00:04:42.382 --> 00:04:42.916 align:start line:85% position:47% size:63% developers in the program 00:04:42.916 --> 00:04:45.285 align:start line:85% position:50% size:75% around the world, and we added 00:04:45.285 --> 00:04:47.888 align:start line:85% position:46% size:68% 3 million last year alone. 00:04:47.888 --> 00:04:51.358 align:start line:85% position:50% size:75% We've got 5300 developers here 00:04:51.358 --> 00:04:54.094 align:start line:85% position:44% size:78% this morning, our largest group 00:04:54.094 --> 00:04:57.364 align:start line:85% position:45% size:73% ever. We have attendees this 00:04:57.364 --> 00:05:00.167 align:start line:85% position:47% size:63% morning from 75 countries 00:05:00.167 --> 00:05:03.170 align:start line:85% position:44% size:78% across the world. It's truly a 00:05:03.170 --> 00:05:04.804 align:start line:85% position:47% size:58% worldwide conference. 00:05:04.804 --> 00:05:08.508 align:start line:85% position:45% size:73% And we have the most student 00:05:08.508 --> 00:05:09.809 align:start line:85% position:44% size:78% developers with us this morning 00:05:09.809 --> 00:05:11.211 align:start line:85% position:48% size:18% ever! 00:05:11.211 --> 00:05:15.815 align:start line:85% position:50% size:31% (Applause) 00:05:15.916 --> 00:05:21.288 align:start line:85% position:44% size:78% In fact, one of our youngest is 00:05:21.288 --> 00:05:22.656 align:start line:85% position:50% size:50% here this morning. 00:05:22.656 --> 00:05:23.156 align:start line:85% position:47% size:58% (Cheers and applause) 00:05:23.156 --> 00:05:28.195 align:start line:85% position:45% size:73% His name is Yuma Soerianto. 00:05:28.195 --> 00:05:30.430 align:start line:85% position:44% size:78% He is from Australia. And he's 00:05:30.430 --> 00:05:32.966 align:start line:85% position:44% size:78% just ten years old. He started 00:05:32.966 --> 00:05:35.735 align:start line:85% position:50% size:75% coding when he was six, and he 00:05:35.735 --> 00:05:37.871 align:start line:85% position:50% size:70% already has five apps on the 00:05:37.871 --> 00:05:38.939 align:start line:85% position:50% size:31% App Store. 00:05:38.939 --> 00:05:39.539 align:start line:85% position:47% size:58% (Cheers and applause) 00:05:39.539 --> 00:05:49.316 align:start line:85% position:50% size:70% I met Yuma yesterday, and I 00:05:49.316 --> 00:05:50.083 align:start line:85% position:50% size:70% can't wait to see what he is 00:05:50.083 --> 00:05:51.151 align:start line:85% position:46% size:68% going to accomplish next. 00:05:51.151 --> 00:05:52.652 align:start line:85% position:44% size:78% And while we've got some great 00:05:52.652 --> 00:05:54.754 align:start line:85% position:45% size:73% up-and-coming developers like 00:05:54.754 --> 00:05:56.823 align:start line:85% position:44% size:78% Yuma, we've got some that got a 00:05:56.823 --> 00:06:05.265 align:start line:85% position:44% size:78% bit of a later start. Masako. 00:06:05.265 --> 00:06:07.634 align:start line:85% position:50% size:65% Masako Wakamiya is just 82 00:06:07.634 --> 00:06:10.637 align:start line:85% position:47% size:63% years old, and she's from 00:06:10.637 --> 00:06:12.606 align:start line:85% position:50% size:70% Japan, and she published her 00:06:12.606 --> 00:06:15.609 align:start line:85% position:50% size:75% first app earlier this year. 00:06:15.609 --> 00:06:15.909 align:start line:85% position:50% size:31% (Applause) 00:06:15.909 --> 00:06:21.047 align:start line:85% position:50% size:70% So if you haven't published 00:06:21.047 --> 00:06:23.183 align:start line:85% position:46% size:68% yet, there is still time. 00:06:23.183 --> 00:06:23.483 align:start line:85% position:50% size:31% (Laughter) 00:06:23.483 --> 00:06:25.485 align:start line:85% position:44% size:78% Let's give them a big round of 00:06:25.485 --> 00:06:26.286 align:start line:85% position:48% size:28% applause. 00:06:26.286 --> 00:06:26.786 align:start line:85% position:47% size:58% (Cheers and applause) 00:06:26.786 --> 00:06:34.594 align:start line:85% position:45% size:73% Now let's turn our attention 00:06:34.594 --> 00:06:36.796 align:start line:85% position:50% size:56% to our four incredible 00:06:36.796 --> 00:06:38.164 align:start line:85% position:45% size:73% platforms. Of course, as you 00:06:38.164 --> 00:06:39.933 align:start line:85% position:50% size:70% know, each of them stem from 00:06:39.933 --> 00:06:42.402 align:start line:85% position:45% size:73% the same core technology, but 00:06:42.402 --> 00:06:45.572 align:start line:85% position:50% size:75% each is uniquely expressed and 00:06:45.572 --> 00:06:48.541 align:start line:85% position:47% size:53% designed for the best 00:06:48.541 --> 00:06:49.476 align:start line:85% position:44% size:78% experience for where they work. 00:06:49.476 --> 00:06:51.211 align:start line:85% position:50% size:56% We keep pushing these 00:06:51.211 --> 00:06:53.046 align:start line:85% position:50% size:75% platforms forward, giving you, 00:06:53.046 --> 00:06:56.483 align:start line:85% position:50% size:75% the developers, powerful tools 00:06:56.483 --> 00:06:58.551 align:start line:85% position:44% size:78% and opportunities to change the 00:06:58.551 --> 00:07:00.587 align:start line:85% position:47% size:58% world. That's why this 00:07:00.587 --> 00:07:03.790 align:start line:85% position:50% size:65% developer conference is so 00:07:03.790 --> 00:07:04.391 align:start line:85% position:50% size:31% important. 00:07:04.391 --> 00:07:06.059 align:start line:85% position:46% size:68% Now, we have a lot to talk 00:07:06.059 --> 00:07:09.162 align:start line:85% position:50% size:70% about today, and I do mean a 00:07:09.162 --> 00:07:10.930 align:start line:85% position:45% size:73% lot. So I am dispensing with 00:07:10.930 --> 00:07:13.733 align:start line:85% position:50% size:75% the updates other than to tell 00:07:13.733 --> 00:07:15.568 align:start line:85% position:50% size:65% you Apple's doing great. 00:07:15.568 --> 00:07:15.869 align:start line:85% position:50% size:31% (Applause) 00:07:15.869 --> 00:07:24.577 align:start line:85% position:50% size:56% We have six important 00:07:24.577 --> 00:07:25.845 align:start line:85% position:44% size:78% announcements to share with you 00:07:25.845 --> 00:07:29.382 align:start line:85% position:46% size:68% this morning. So let's get 00:07:29.382 --> 00:07:30.950 align:start line:85% position:45% size:73% right into it, and I'll start 00:07:30.950 --> 00:07:35.055 align:start line:85% position:47% size:58% with tvOS. We recently 00:07:35.055 --> 00:07:38.091 align:start line:85% position:50% size:75% introduced the TV app on Apple 00:07:38.091 --> 00:07:39.926 align:start line:85% position:50% size:75% TV, iPhone, and iPad to create 00:07:39.926 --> 00:07:42.996 align:start line:85% position:44% size:78% the easiest way to discover and 00:07:42.996 --> 00:07:44.497 align:start line:85% position:50% size:65% enjoy your TV content from 00:07:44.497 --> 00:07:46.599 align:start line:85% position:50% size:75% across your video channels all 00:07:46.599 --> 00:07:49.536 align:start line:85% position:50% size:70% in one convenient place. We 00:07:49.536 --> 00:07:50.737 align:start line:85% position:45% size:73% launched it with support from 00:07:50.737 --> 00:07:51.971 align:start line:85% position:47% size:58% just a handful of video 00:07:51.971 --> 00:07:54.074 align:start line:85% position:50% size:70% channels, but now we have 50 00:07:54.074 --> 00:07:57.877 align:start line:85% position:50% size:70% partners integrated into the 00:07:57.877 --> 00:08:02.015 align:start line:85% position:45% size:73% TeV TV app. And today we are 00:08:02.015 --> 00:08:03.116 align:start line:85% position:46% size:68% really thrilled to announce 00:08:03.116 --> 00:08:12.592 align:start line:85% position:44% size:78% that Amazon is coming to the TV 00:08:12.592 --> 00:08:14.561 align:start line:85% position:46% size:68% app and all Apple TVs later 00:08:14.561 --> 00:08:16.663 align:start line:85% position:46% size:68% this year with Amazon Prime 00:08:16.663 --> 00:08:19.199 align:start line:85% position:45% size:73% Video. And of course, as you 00:08:19.199 --> 00:08:20.567 align:start line:85% position:50% size:70% know, Prime Video provides a 00:08:20.567 --> 00:08:21.634 align:start line:85% position:50% size:61% wealth of great content, 00:08:21.634 --> 00:08:23.470 align:start line:85% position:47% size:63% thousands of TV shows and 00:08:23.470 --> 00:08:28.942 align:start line:85% position:44% size:78% movies, and some great original 00:08:28.942 --> 00:08:33.313 align:start line:85% position:47% size:63% content like Transparent, 00:08:33.313 --> 00:08:33.880 align:start line:85% position:50% size:70% Mozart in the Jungle, Man in 00:08:33.880 --> 00:08:35.115 align:start line:85% position:50% size:70% the High Castle, and so much 00:08:35.115 --> 00:08:36.883 align:start line:85% position:46% size:68% more. We are so pleased to 00:08:36.883 --> 00:08:38.685 align:start line:85% position:45% size:73% welcome Amazon to Apple TV. 00:08:38.685 --> 00:08:38.985 align:start line:85% position:50% size:31% (Applause) 00:08:38.985 --> 00:08:45.959 align:start line:85% position:46% size:68% So that's tvOS. You'll be 00:08:45.959 --> 00:08:48.928 align:start line:85% position:45% size:73% hearing a lot more about tvOS 00:08:48.928 --> 00:08:50.697 align:start line:85% position:50% size:45% later this year. 00:08:50.697 --> 00:08:55.368 align:start line:85% position:45% size:73% Number two, let's talk about 00:08:55.368 --> 00:08:56.936 align:start line:85% position:50% size:35% Apple Watch. 00:08:56.936 --> 00:08:59.005 align:start line:85% position:50% size:31% (Applause) 00:08:59.005 --> 00:09:01.574 align:start line:85% position:44% size:78% Apple Watch has had incredible 00:09:01.574 --> 00:09:03.810 align:start line:85% position:50% size:70% growth this past year. In f 00:09:03.810 --> 00:09:06.146 align:start line:85% position:47% size:63% fact, it's the number one 00:09:06.146 --> 00:09:08.515 align:start line:85% position:50% size:75% selling smartwatch by far, and 00:09:08.515 --> 00:09:12.118 align:start line:85% position:50% size:75% what's most important to us is 00:09:12.118 --> 00:09:13.019 align:start line:85% position:47% size:58% that it's number one in 00:09:13.019 --> 00:09:16.423 align:start line:85% position:44% size:78% customer satisfaction again, by 00:09:16.423 --> 00:09:17.590 align:start line:85% position:50% size:16% far. 00:09:17.590 --> 00:09:18.958 align:start line:85% position:46% size:68% Apple Watch is designed to 00:09:18.958 --> 00:09:20.627 align:start line:85% position:44% size:78% help you live a healthier life, 00:09:20.627 --> 00:09:21.995 align:start line:85% position:47% size:63% and people are absolutely 00:09:21.995 --> 00:09:25.031 align:start line:85% position:50% size:61% loving the fitness capab 00:09:25.031 --> 00:09:25.598 align:start line:85% position:50% size:61% capabilities, the health 00:09:25.598 --> 00:09:28.368 align:start line:85% position:50% size:75% capabilities, the quick access 00:09:28.368 --> 00:09:30.470 align:start line:85% position:50% size:70% to information, and even the 00:09:30.470 --> 00:09:32.639 align:start line:85% position:50% size:65% ability to swim with it. 00:09:32.639 --> 00:09:34.908 align:start line:85% position:50% size:61% We've got some exciting 00:09:34.908 --> 00:09:37.477 align:start line:85% position:50% size:75% updates to the watchOS, and to 00:09:37.477 --> 00:09:38.912 align:start line:85% position:44% size:78% take you through them, I'd like 00:09:38.912 --> 00:09:41.114 align:start line:85% position:50% size:65% to invite Kevin Lynch up. 00:09:41.114 --> 00:09:41.948 align:start line:85% position:50% size:21% Kevin? 00:09:41.948 --> 00:09:42.482 align:start line:85% position:47% size:58% (Cheers and applause) 00:09:42.482 --> 00:09:45.518 align:start line:85% position:49% size:3% 00:09:45.518 --> 00:09:47.821 align:start line:85% position:45% size:73% >> KEVIN LYNCH: Thank you, T 00:09:47.821 --> 00:09:50.123 align:start line:85% position:50% size:65% Tim. So watchOS is moving 00:09:50.123 --> 00:09:51.758 align:start line:85% position:45% size:73% forward really quickly, and I 00:09:51.758 --> 00:09:54.494 align:start line:85% position:50% size:70% am very excited to introduce 00:09:54.494 --> 00:09:56.029 align:start line:85% position:44% size:78% watchOS 4 today. This furthers 00:09:56.029 --> 00:09:57.864 align:start line:85% position:44% size:78% the areas that people love. It 00:09:57.864 --> 00:09:59.265 align:start line:85% position:46% size:68% also introduces new ways to 00:09:59.265 --> 00:10:00.767 align:start line:85% position:44% size:78% make the Watch more personal to 00:10:00.767 --> 00:10:01.000 align:start line:85% position:50% size:16% you. 00:10:01.000 --> 00:10:04.537 align:start line:85% position:44% size:78% Let's start with Watch Faces. 00:10:04.537 --> 00:10:06.039 align:start line:85% position:45% size:73% Now, Apple Watch is great for 00:10:06.039 --> 00:10:07.073 align:start line:85% position:44% size:78% quickly glances at information, 00:10:07.073 --> 00:10:09.409 align:start line:85% position:46% size:68% and many people are using a 00:10:09.409 --> 00:10:10.577 align:start line:85% position:50% size:70% watch face like this today. 00:10:10.577 --> 00:10:11.978 align:start line:85% position:50% size:61% You need to choose which 00:10:11.978 --> 00:10:12.579 align:start line:85% position:50% size:75% information shows up here, for 00:10:12.579 --> 00:10:14.747 align:start line:85% position:46% size:68% example, weather, Calendar, 00:10:14.747 --> 00:10:15.882 align:start line:85% position:50% size:70% Workouts, or maybe you would 00:10:15.882 --> 00:10:17.484 align:start line:85% position:47% size:63% like to look at the date, 00:10:17.484 --> 00:10:18.384 align:start line:85% position:47% size:58% reminders, and sunset. 00:10:18.384 --> 00:10:19.486 align:start line:85% position:45% size:73% Information you would like to 00:10:19.486 --> 00:10:20.887 align:start line:85% position:50% size:75% see varies based on time, your 00:10:20.887 --> 00:10:22.388 align:start line:85% position:45% size:73% location, and your routines. 00:10:22.388 --> 00:10:23.857 align:start line:85% position:50% size:75% What if we could actually show 00:10:23.857 --> 00:10:25.391 align:start line:85% position:50% size:75% you a selection of information 00:10:25.391 --> 00:10:26.426 align:start line:85% position:48% size:48% that you might need 00:10:26.426 --> 00:10:27.494 align:start line:85% position:45% size:73% automatically? Well, Siri is 00:10:27.494 --> 00:10:29.496 align:start line:85% position:50% size:56% becoming more and more 00:10:29.496 --> 00:10:30.430 align:start line:85% position:50% size:70% proactive assistant, knowing 00:10:30.430 --> 00:10:32.265 align:start line:85% position:50% size:75% what information you need when 00:10:32.265 --> 00:10:34.567 align:start line:85% position:44% size:78% you need it. And we've created 00:10:34.567 --> 00:10:37.370 align:start line:85% position:50% size:75% a new watch face is created by 00:10:37.370 --> 00:10:38.872 align:start line:85% position:44% size:78% Siri intelligence. This is the 00:10:38.872 --> 00:10:40.006 align:start line:85% position:50% size:61% new Siri watch face. It 00:10:40.006 --> 00:10:40.940 align:start line:85% position:50% size:65% automatically displays the 00:10:40.940 --> 00:10:41.574 align:start line:85% position:50% size:70% information most relevant to 00:10:41.574 --> 00:10:43.376 align:start line:85% position:50% size:70% you, and you can also access 00:10:43.376 --> 00:10:45.378 align:start line:85% position:50% size:65% Siri by tapping in the new 00:10:45.378 --> 00:10:46.946 align:start line:85% position:50% size:75% complication on the top left. 00:10:46.946 --> 00:10:48.014 align:start line:85% position:50% size:75% It automatically displays this 00:10:48.014 --> 00:10:49.015 align:start line:85% position:50% size:75% information with the same type 00:10:49.015 --> 00:10:50.183 align:start line:85% position:45% size:73% of intelligence we've applied 00:10:50.183 --> 00:10:52.285 align:start line:85% position:45% size:73% on iOS. We are using machine 00:10:52.285 --> 00:10:53.720 align:start line:85% position:44% size:78% learning to adapt automatically 00:10:53.720 --> 00:10:54.921 align:start line:85% position:45% size:73% based on the routines and the 00:10:54.921 --> 00:10:56.155 align:start line:85% position:50% size:75% apps that you use when you use 00:10:56.155 --> 00:10:57.624 align:start line:85% position:50% size:65% them. So in the morning I 00:10:57.624 --> 00:10:58.892 align:start line:85% position:44% size:78% might see, for example, commute 00:10:58.892 --> 00:11:00.460 align:start line:85% position:44% size:78% time and my first meeting. And 00:11:00.460 --> 00:11:01.995 align:start line:85% position:50% size:70% if I rotate the crown, I can 00:11:01.995 --> 00:11:03.630 align:start line:85% position:44% size:78% see more information from Siri. 00:11:03.630 --> 00:11:05.932 align:start line:85% position:44% size:78% For example, reminders or even 00:11:05.932 --> 00:11:07.534 align:start line:85% position:45% size:73% photo memories from this same 00:11:07.534 --> 00:11:08.902 align:start line:85% position:50% size:70% time last year or maybe from 00:11:08.902 --> 00:11:10.169 align:start line:85% position:50% size:75% this location. And throughout 00:11:10.169 --> 00:11:11.471 align:start line:85% position:46% size:68% the day, whenever you raise 00:11:11.471 --> 00:11:12.939 align:start line:85% position:47% size:63% your wrist, the face will 00:11:12.939 --> 00:11:14.007 align:start line:85% position:47% size:58% dynamically update with 00:11:14.007 --> 00:11:14.507 align:start line:85% position:50% size:56% information for you. 00:11:14.507 --> 00:11:16.576 align:start line:85% position:46% size:68% So for example, at noon, I 00:11:16.576 --> 00:11:17.911 align:start line:85% position:50% size:75% might see a reminder to make a 00:11:17.911 --> 00:11:19.579 align:start line:85% position:44% size:78% call, and I might get a pass to 00:11:19.579 --> 00:11:20.880 align:start line:85% position:47% size:63% a flight I am taking that 00:11:20.880 --> 00:11:21.881 align:start line:85% position:50% size:75% afternoon. So relevant passes 00:11:21.881 --> 00:11:23.116 align:start line:85% position:44% size:78% in Wallet can appear here right 00:11:23.116 --> 00:11:24.817 align:start line:85% position:46% size:68% in the face, including from 00:11:24.817 --> 00:11:25.451 align:start line:85% position:48% size:48% third-party apps. 00:11:25.451 --> 00:11:26.986 align:start line:85% position:50% size:75% Now, at the end of the day, I 00:11:26.986 --> 00:11:28.121 align:start line:85% position:50% size:75% might see what time the sun is 00:11:28.121 --> 00:11:29.489 align:start line:85% position:50% size:70% going to set, and also I can 00:11:29.489 --> 00:11:30.890 align:start line:85% position:45% size:73% get access to controls I tend 00:11:30.890 --> 00:11:33.793 align:start line:85% position:50% size:70% to use in the Home app at ni 00:11:33.793 --> 00:11:34.961 align:start line:85% position:47% size:53% night. So this is an 00:11:34.961 --> 00:11:36.462 align:start line:85% position:44% size:78% intelligent Proactive Assistant 00:11:36.462 --> 00:11:38.298 align:start line:85% position:45% size:73% right on your wrist, and this 00:11:38.298 --> 00:11:40.733 align:start line:85% position:45% size:73% is the new Siri face on Apple 00:11:40.733 --> 00:11:41.367 align:start line:85% position:50% size:21% Watch. 00:11:41.367 --> 00:11:41.734 align:start line:85% position:50% size:31% (Applause) 00:11:41.734 --> 00:11:45.972 align:start line:85% position:50% size:75% Now, sometimes you might like 00:11:45.972 --> 00:11:47.006 align:start line:85% position:50% size:70% kind of less information and 00:11:47.006 --> 00:11:50.243 align:start line:85% position:45% size:73% more graphics, and that's the 00:11:50.243 --> 00:11:51.611 align:start line:85% position:50% size:70% soul of the new kaleidoscope 00:11:51.611 --> 00:11:53.980 align:start line:85% position:50% size:75% face. It displays a beautiful 00:11:53.980 --> 00:11:55.982 align:start line:85% position:44% size:78% symmetrical pattern that slowly 00:11:55.982 --> 00:11:57.350 align:start line:85% position:50% size:70% changes throughout the day. 00:11:57.350 --> 00:11:58.451 align:start line:85% position:50% size:70% You can rotate the crown and 00:11:58.451 --> 00:12:00.420 align:start line:85% position:50% size:75% get this tripy effect whenever 00:12:00.420 --> 00:12:01.754 align:start line:85% position:46% size:68% you want. There's multiple 00:12:01.754 --> 00:12:02.589 align:start line:85% position:50% size:70% styles you can choose from. 00:12:02.589 --> 00:12:03.923 align:start line:85% position:44% size:78% For example, if you use a photo 00:12:03.923 --> 00:12:05.592 align:start line:85% position:46% size:68% like this, you can create a 00:12:05.592 --> 00:12:07.226 align:start line:85% position:44% size:78% variety of Kaleidoscope styles. 00:12:07.226 --> 00:12:10.797 align:start line:85% position:45% size:73% This is the new Kaleidoscope 00:12:10.797 --> 00:12:11.264 align:start line:85% position:48% size:18% face. 00:12:11.264 --> 00:12:11.698 align:start line:85% position:50% size:31% (Applause) 00:12:11.698 --> 00:12:13.099 align:start line:85% position:50% size:70% Now, Mickey and Minnie have 00:12:13.099 --> 00:12:15.201 align:start line:85% position:50% size:75% been a big hit on Apple Watch, 00:12:15.201 --> 00:12:15.969 align:start line:85% position:45% size:73% and more characters have been 00:12:15.969 --> 00:12:17.537 align:start line:85% position:45% size:73% working to find their way in, 00:12:17.537 --> 00:12:19.505 align:start line:85% position:50% size:65% and I am really excited to 00:12:19.505 --> 00:12:22.775 align:start line:85% position:50% size:70% welcome Woody and Jessie and 00:12:22.775 --> 00:12:25.678 align:start line:85% position:48% size:18% Buzz. 00:12:25.678 --> 00:12:26.145 align:start line:85% position:50% size:31% (Applause) 00:12:26.145 --> 00:12:28.915 align:start line:85% position:50% size:75% They are going to be right at 00:12:28.915 --> 00:12:29.916 align:start line:85% position:44% size:78% home inside the Watch, and they 00:12:29.916 --> 00:12:31.951 align:start line:85% position:50% size:75% are so much fun. And whenever 00:12:31.951 --> 00:12:33.720 align:start line:85% position:45% size:73% you raise your watch with the 00:12:33.720 --> 00:12:35.121 align:start line:85% position:45% size:73% Toy Story face, you are going 00:12:35.121 --> 00:12:36.489 align:start line:85% position:50% size:75% to see a variety of vignettes, 00:12:36.489 --> 00:12:37.490 align:start line:85% position:50% size:50% kind of like this. 00:12:37.490 --> 00:12:37.790 align:start line:85% position:50% size:31% (Laughter) 00:12:37.790 --> 00:12:39.959 align:start line:85% position:45% size:73% A lot of high jinks going on 00:12:39.959 --> 00:12:41.060 align:start line:85% position:48% size:28% in there. 00:12:41.060 --> 00:12:43.229 align:start line:85% position:50% size:70% So these are three really l 00:12:43.229 --> 00:12:45.264 align:start line:85% position:50% size:70% lively new faces in watchOS, 00:12:45.264 --> 00:12:47.934 align:start line:85% position:50% size:70% Siri face, Kaleidoscope, and 00:12:47.934 --> 00:12:48.267 align:start line:85% position:50% size:31% Toy Story. 00:12:48.267 --> 00:12:48.568 align:start line:85% position:50% size:31% (Applause) 00:12:48.568 --> 00:12:53.473 align:start line:85% position:44% size:78% Now let's talk about Activity. 00:12:53.473 --> 00:12:54.574 align:start line:85% position:45% size:73% Apple Watch has already been 00:12:54.574 --> 00:12:56.542 align:start line:85% position:46% size:68% helping many people improve 00:12:56.542 --> 00:12:57.477 align:start line:85% position:45% size:73% their health and fitness, and 00:12:57.477 --> 00:12:59.579 align:start line:85% position:46% size:68% Activity is one of the most 00:12:59.579 --> 00:13:00.580 align:start line:85% position:47% size:58% frequently used apps on 00:13:00.580 --> 00:13:02.515 align:start line:85% position:47% size:58% watchOS. In watchOS 4, 00:13:02.515 --> 00:13:03.449 align:start line:85% position:44% size:78% activity notifications are more 00:13:03.449 --> 00:13:05.018 align:start line:85% position:44% size:78% personalized to you to help you 00:13:05.018 --> 00:13:06.052 align:start line:85% position:45% size:73% close your rings more often. 00:13:06.052 --> 00:13:07.954 align:start line:85% position:50% size:70% You might start off each day 00:13:07.954 --> 00:13:09.122 align:start line:85% position:50% size:61% with some inspiration by 00:13:09.122 --> 00:13:11.024 align:start line:85% position:44% size:78% receiving an update like this. 00:13:11.024 --> 00:13:12.258 align:start line:85% position:45% size:73% This lets you know if you are 00:13:12.258 --> 00:13:12.992 align:start line:85% position:47% size:63% close to accomplishing an 00:13:12.992 --> 00:13:14.060 align:start line:85% position:50% size:75% achievement or what you can do 00:13:14.060 --> 00:13:15.461 align:start line:85% position:50% size:70% to match yesterday's goals. 00:13:15.461 --> 00:13:16.496 align:start line:85% position:45% size:73% These are all personalized to 00:13:16.496 --> 00:13:18.097 align:start line:85% position:50% size:70% you. As part of the smarter 00:13:18.097 --> 00:13:19.032 align:start line:85% position:47% size:53% coaching, we are also 00:13:19.032 --> 00:13:21.968 align:start line:85% position:44% size:78% introducing monthly challenges. 00:13:21.968 --> 00:13:23.036 align:start line:85% position:50% size:75% These challenges are designed 00:13:23.036 --> 00:13:25.905 align:start line:85% position:50% size:65% to help you either beat or 00:13:25.905 --> 00:13:26.506 align:start line:85% position:50% size:50% repeat something you 00:13:26.506 --> 00:13:27.540 align:start line:85% position:45% size:73% accomplished or came close to 00:13:27.540 --> 00:13:28.041 align:start line:85% position:47% size:58% doing, and they are all 00:13:28.041 --> 00:13:29.409 align:start line:85% position:46% size:68% achievable because they are 00:13:29.409 --> 00:13:30.576 align:start line:85% position:45% size:73% based on your real history. 00:13:30.576 --> 00:13:32.111 align:start line:85% position:46% size:68% Like every great coach, we 00:13:32.111 --> 00:13:33.212 align:start line:85% position:44% size:78% want to celebrate your success, 00:13:33.212 --> 00:13:35.415 align:start line:85% position:46% size:68% so we've added a little bit 00:13:35.415 --> 00:13:36.182 align:start line:85% position:50% size:70% more fun when you close your 00:13:36.182 --> 00:13:37.583 align:start line:85% position:44% size:78% rings or earn an achievement. 00:13:37.583 --> 00:13:37.884 align:start line:85% position:50% size:31% (Applause) 00:13:37.884 --> 00:13:41.087 align:start line:85% position:48% size:48% So you get smaller 00:13:41.087 --> 00:13:42.488 align:start line:85% position:47% size:63% celebrations for everyday 00:13:42.488 --> 00:13:42.989 align:start line:85% position:50% size:50% successes and bigger 00:13:42.989 --> 00:13:45.425 align:start line:85% position:48% size:48% celebrations for ha 00:13:45.425 --> 00:13:46.025 align:start line:85% position:45% size:73% harder-to-reach milestones. 00:13:46.025 --> 00:13:47.527 align:start line:85% position:50% size:61% We've also enhanced the 00:13:47.527 --> 00:13:48.795 align:start line:85% position:45% size:73% Workout app to be even easier 00:13:48.795 --> 00:13:50.763 align:start line:85% position:50% size:70% to use and more powerful, st 00:13:50.763 --> 00:13:52.598 align:start line:85% position:44% size:78% starting with the new UI, where 00:13:52.598 --> 00:13:53.966 align:start line:85% position:44% size:78% Quick Start is right up front. 00:13:53.966 --> 00:13:55.568 align:start line:85% position:50% size:75% You can just tap and go. It's 00:13:55.568 --> 00:13:56.703 align:start line:85% position:46% size:68% much easier. And customers 00:13:56.703 --> 00:13:57.904 align:start line:85% position:47% size:63% have really loved the new 00:13:57.904 --> 00:13:59.739 align:start line:85% position:44% size:78% swimming capabilities in Series 00:13:59.739 --> 00:14:02.108 align:start line:85% position:50% size:70% 2. We are now enhancing the 00:14:02.108 --> 00:14:04.143 align:start line:85% position:46% size:68% pool swim workout with auto 00:14:04.143 --> 00:14:06.045 align:start line:85% position:44% size:78% sets. Just by taking a rest at 00:14:06.045 --> 00:14:06.946 align:start line:85% position:47% size:63% the edge of the pool will 00:14:06.946 --> 00:14:08.448 align:start line:85% position:50% size:75% automatically mark each set of 00:14:08.448 --> 00:14:09.282 align:start line:85% position:45% size:73% swimming that you are doing. 00:14:09.282 --> 00:14:10.483 align:start line:85% position:45% size:73% At the end, you will even get 00:14:10.483 --> 00:14:11.951 align:start line:85% position:45% size:73% your distance for each stroke 00:14:11.951 --> 00:14:13.519 align:start line:85% position:44% size:78% type and your pace for each set 00:14:13.519 --> 00:14:14.954 align:start line:85% position:50% size:70% that you are doing. We also 00:14:14.954 --> 00:14:16.589 align:start line:85% position:50% size:70% are creating -- it's great. 00:14:16.589 --> 00:14:17.924 align:start line:85% position:46% size:68% The pool swim thing is very 00:14:17.924 --> 00:14:19.592 align:start line:85% position:50% size:75% popular. We also created some 00:14:19.592 --> 00:14:20.526 align:start line:85% position:50% size:70% custom motion and heart rate 00:14:20.526 --> 00:14:22.228 align:start line:85% position:50% size:70% algorithms for a new Workout 00:14:22.228 --> 00:14:23.596 align:start line:85% position:50% size:65% type called high intensity 00:14:23.596 --> 00:14:24.964 align:start line:85% position:44% size:78% interval training. This is one 00:14:24.964 --> 00:14:25.965 align:start line:85% position:44% size:78% of the most popular workouts in 00:14:25.965 --> 00:14:27.266 align:start line:85% position:50% size:65% the world, so we know it's 00:14:27.266 --> 00:14:28.401 align:start line:85% position:50% size:70% going to be a favorite for a 00:14:28.401 --> 00:14:29.502 align:start line:85% position:44% size:78% lot of you when you start using 00:14:29.502 --> 00:14:29.936 align:start line:85% position:49% size:13% it. 00:14:29.936 --> 00:14:31.704 align:start line:85% position:50% size:70% If you like to do more than 00:14:31.704 --> 00:14:33.039 align:start line:85% position:50% size:75% one workout in a row, it's now 00:14:33.039 --> 00:14:34.474 align:start line:85% position:45% size:73% super easy to just swipe over 00:14:34.474 --> 00:14:35.675 align:start line:85% position:50% size:70% during a current workout and 00:14:35.675 --> 00:14:36.743 align:start line:85% position:47% size:58% then add another one by 00:14:36.743 --> 00:14:38.311 align:start line:85% position:50% size:75% pressing the plus button. You 00:14:38.311 --> 00:14:39.712 align:start line:85% position:50% size:65% just press plus, and I can 00:14:39.712 --> 00:14:41.481 align:start line:85% position:44% size:78% continue with another workout. 00:14:41.481 --> 00:14:43.483 align:start line:85% position:50% size:70% For example, I might do some 00:14:43.483 --> 00:14:45.418 align:start line:85% position:45% size:73% outdoor cycling here. I just 00:14:45.418 --> 00:14:46.552 align:start line:85% position:44% size:78% tap and I continue. Super easy 00:14:46.552 --> 00:14:48.488 align:start line:85% position:50% size:75% now to do multiple workouts in 00:14:48.488 --> 00:14:49.489 align:start line:85% position:48% size:48% a single session. 00:14:49.489 --> 00:14:49.789 align:start line:85% position:50% size:31% (Applause) 00:14:49.789 --> 00:14:55.161 align:start line:85% position:44% size:78% Now, many people are doing the 00:14:55.161 --> 00:14:57.130 align:start line:85% position:50% size:75% workouts indoors at a gym, and 00:14:57.130 --> 00:15:00.433 align:start line:85% position:50% size:70% we use gym equipment, it has 00:15:00.433 --> 00:15:01.000 align:start line:85% position:50% size:70% data the Apple Watch doesn't 00:15:01.000 --> 00:15:02.935 align:start line:85% position:50% size:70% have, and the Watch has data 00:15:02.935 --> 00:15:03.970 align:start line:85% position:44% size:78% the gym equipment doesn't have. 00:15:03.970 --> 00:15:05.538 align:start line:85% position:46% size:68% So you end up with numbers 00:15:05.538 --> 00:15:07.540 align:start line:85% position:44% size:78% like calories and distance that 00:15:07.540 --> 00:15:08.608 align:start line:85% position:50% size:75% don't quite match. In watchOS 00:15:08.608 --> 00:15:09.942 align:start line:85% position:45% size:73% 4, we've come up with a great 00:15:09.942 --> 00:15:11.177 align:start line:85% position:47% size:63% solution to this. We are 00:15:11.177 --> 00:15:13.446 align:start line:85% position:46% size:68% enabling for the first time 00:15:13.446 --> 00:15:15.948 align:start line:85% position:50% size:61% two-way data exchange in 00:15:15.948 --> 00:15:16.916 align:start line:85% position:50% size:75% real-time with gym equipment. 00:15:16.916 --> 00:15:18.751 align:start line:85% position:50% size:75% You will be able to simply tap 00:15:18.751 --> 00:15:20.553 align:start line:85% position:50% size:65% your Apple Watch on an NFC 00:15:20.553 --> 00:15:22.955 align:start line:85% position:50% size:75% reader on gym equipment. Your 00:15:22.955 --> 00:15:24.123 align:start line:85% position:45% size:73% app will automatically launch 00:15:24.123 --> 00:15:26.025 align:start line:85% position:50% size:61% the Workout app, you can 00:15:26.025 --> 00:15:27.460 align:start line:85% position:50% size:75% connect, and the heart rate is 00:15:27.460 --> 00:15:29.028 align:start line:85% position:44% size:78% sent to the equipment, and data 00:15:29.028 --> 00:15:31.531 align:start line:85% position:50% size:75% like incline and speed is sent 00:15:31.531 --> 00:15:32.431 align:start line:85% position:50% size:65% from the equipment to your 00:15:32.431 --> 00:15:34.467 align:start line:85% position:50% size:70% watch. When you start the w 00:15:34.467 --> 00:15:35.501 align:start line:85% position:50% size:70% workout in your gym, it does 00:15:35.501 --> 00:15:37.470 align:start line:85% position:50% size:75% the same thing on your Watch. 00:15:37.470 --> 00:15:38.571 align:start line:85% position:47% size:58% Now all the information 00:15:38.571 --> 00:15:40.072 align:start line:85% position:45% size:73% matches, it's much easier and 00:15:40.072 --> 00:15:41.040 align:start line:85% position:45% size:73% more accurate. This is being 00:15:41.040 --> 00:15:42.975 align:start line:85% position:50% size:70% supported by the largest gym 00:15:42.975 --> 00:15:43.743 align:start line:85% position:44% size:78% manufacturing around the world, 00:15:43.743 --> 00:15:46.078 align:start line:85% position:50% size:61% provided in about 80% of 00:15:46.078 --> 00:15:48.614 align:start line:85% position:50% size:70% equipment in gyms today, and 00:15:48.614 --> 00:15:49.348 align:start line:85% position:45% size:73% Apple Watch-enabled equipment 00:15:49.348 --> 00:15:50.983 align:start line:85% position:50% size:70% will be rolling out starting 00:15:50.983 --> 00:15:52.285 align:start line:85% position:50% size:31% this fall. 00:15:52.285 --> 00:15:52.585 align:start line:85% position:50% size:31% (Applause) 00:15:52.585 --> 00:15:57.523 align:start line:85% position:45% size:73% Now let's talk about Music. 00:15:57.523 --> 00:15:58.925 align:start line:85% position:44% size:78% Apple Watch paired with AirPods 00:15:58.925 --> 00:16:00.226 align:start line:85% position:46% size:68% has really become a magical 00:16:00.226 --> 00:16:01.594 align:start line:85% position:50% size:61% combination. And we are 00:16:01.594 --> 00:16:03.629 align:start line:85% position:50% size:70% redesigning the Music app on 00:16:03.629 --> 00:16:04.831 align:start line:85% position:46% size:68% Watch to make this a really 00:16:04.831 --> 00:16:06.199 align:start line:85% position:44% size:78% great experience. With the new 00:16:06.199 --> 00:16:07.233 align:start line:85% position:50% size:65% Music app, we are going to 00:16:07.233 --> 00:16:09.035 align:start line:85% position:50% size:70% automatically sync music for 00:16:09.035 --> 00:16:10.603 align:start line:85% position:45% size:73% you based on what you love to 00:16:10.603 --> 00:16:11.604 align:start line:85% position:46% size:68% listen to. For example, we 00:16:11.604 --> 00:16:13.039 align:start line:85% position:46% size:68% will automatically get your 00:16:13.039 --> 00:16:15.575 align:start line:85% position:46% size:68% Apple Music mixes, like New 00:16:15.575 --> 00:16:17.610 align:start line:85% position:50% size:70% Music and Favorites, freshly 00:16:17.610 --> 00:16:20.346 align:start line:85% position:46% size:68% updated on your Watch. The 00:16:20.346 --> 00:16:22.114 align:start line:85% position:50% size:70% watch presents beautiful art 00:16:22.114 --> 00:16:25.484 align:start line:85% position:50% size:70% and playlist images, and you 00:16:25.484 --> 00:16:27.486 align:start line:85% position:50% size:75% can navigate using the dij Cal 00:16:27.486 --> 00:16:29.088 align:start line:85% position:44% size:78% crown. When you get to it, you 00:16:29.088 --> 00:16:31.257 align:start line:85% position:45% size:73% can tap and play. We support 00:16:31.257 --> 00:16:33.459 align:start line:85% position:50% size:70% Music playlists on the Watch 00:16:33.459 --> 00:16:35.027 align:start line:85% position:45% size:73% now, so the music you love is 00:16:35.027 --> 00:16:35.995 align:start line:85% position:44% size:78% going to be ready when you are, 00:16:35.995 --> 00:16:38.431 align:start line:85% position:50% size:75% making Apple Watch and AirPods 00:16:38.431 --> 00:16:40.166 align:start line:85% position:50% size:70% a truly magical experience. 00:16:40.166 --> 00:16:40.999 align:start line:85% position:46% size:68% That's the new Music app. 00:16:40.999 --> 00:16:41.300 align:start line:85% position:50% size:31% (Applause) 00:16:41.300 --> 00:16:44.737 align:start line:85% position:44% size:78% Now let's take a look at this. 00:16:44.737 --> 00:16:46.472 align:start line:85% position:50% size:70% To give you a quick demo of 00:16:46.472 --> 00:16:48.574 align:start line:85% position:50% size:75% watchOS 4, please welcome Vera 00:16:48.574 --> 00:16:50.743 align:start line:85% position:50% size:75% Carr from the Watch and Health 00:16:50.743 --> 00:16:52.011 align:start line:85% position:48% size:48% engineering team. 00:16:52.011 --> 00:16:53.012 align:start line:85% position:47% size:58% (Cheers and applause) 00:16:53.012 --> 00:16:54.780 align:start line:85% position:48% size:18% >> VOI 00:16:54.780 --> 00:16:56.816 align:start line:85% position:46% size:68% >> Thank you, Kevin. Good 00:16:56.816 --> 00:16:58.684 align:start line:85% position:44% size:78% morning. I am so excited to be 00:16:58.684 --> 00:17:00.086 align:start line:85% position:45% size:73% here. The first thing I want 00:17:00.086 --> 00:17:02.722 align:start line:85% position:44% size:78% to show you is the new dock. I 00:17:02.722 --> 00:17:04.590 align:start line:85% position:47% size:63% can now vertically scroll 00:17:04.590 --> 00:17:06.058 align:start line:85% position:50% size:75% through my recently used apps, 00:17:06.058 --> 00:17:09.462 align:start line:85% position:50% size:75% like the new Music app. Using 00:17:09.462 --> 00:17:10.563 align:start line:85% position:44% size:78% the dock makes finding the apps 00:17:10.563 --> 00:17:12.999 align:start line:85% position:50% size:70% I am looking for easier than 00:17:12.999 --> 00:17:13.232 align:start line:85% position:48% size:18% ever. 00:17:13.232 --> 00:17:17.670 align:start line:85% position:50% size:70% Next, let's look at the new 00:17:17.670 --> 00:17:18.304 align:start line:85% position:45% size:73% intelligent Siri Watch Face. 00:17:18.304 --> 00:17:19.839 align:start line:85% position:50% size:75% Here in the morning, I can see 00:17:19.839 --> 00:17:20.940 align:start line:85% position:46% size:68% things like the weather for 00:17:20.940 --> 00:17:25.611 align:start line:85% position:44% size:78% today, and my upcoming events. 00:17:25.611 --> 00:17:27.013 align:start line:85% position:50% size:75% Later today, I am heading back 00:17:27.013 --> 00:17:28.581 align:start line:85% position:50% size:65% to San Francisco to see my 00:17:28.581 --> 00:17:29.582 align:start line:85% position:50% size:75% parents, and in the afternoon, 00:17:29.582 --> 00:17:31.651 align:start line:85% position:50% size:75% the Siri face will proactively 00:17:31.651 --> 00:17:32.585 align:start line:85% position:45% size:73% update to tell me how long it 00:17:32.585 --> 00:17:34.020 align:start line:85% position:46% size:68% will take me to get there. 00:17:34.020 --> 00:17:35.021 align:start line:85% position:44% size:78% Tonight we are going to see the 00:17:35.021 --> 00:17:37.590 align:start line:85% position:46% size:68% new Alien movie, which I am 00:17:37.590 --> 00:17:39.091 align:start line:85% position:46% size:68% super excited about, no one 00:17:39.091 --> 00:17:40.593 align:start line:85% position:47% size:63% spoil it for me. For any 00:17:40.593 --> 00:17:42.128 align:start line:85% position:44% size:78% content in the Siri face, I can 00:17:42.128 --> 00:17:43.663 align:start line:85% position:45% size:73% tap directly into the app for 00:17:43.663 --> 00:17:45.231 align:start line:85% position:50% size:61% more details. Here, for 00:17:45.231 --> 00:17:47.667 align:start line:85% position:50% size:75% example, this Siri face has my 00:17:47.667 --> 00:17:49.035 align:start line:85% position:45% size:73% ticket, so tonight I can just 00:17:49.035 --> 00:17:50.036 align:start line:85% position:50% size:70% raise my wrist, and with one 00:17:50.036 --> 00:17:52.171 align:start line:85% position:50% size:65% tap, they will be ready. 00:17:52.171 --> 00:17:53.639 align:start line:85% position:50% size:70% The Siri face also shows me 00:17:53.639 --> 00:17:56.008 align:start line:85% position:50% size:65% timely content, like photo 00:17:56.008 --> 00:17:59.078 align:start line:85% position:45% size:73% memories and News. Here is a 00:17:59.078 --> 00:18:01.047 align:start line:85% position:50% size:75% news headline picked for me by 00:18:01.047 --> 00:18:02.648 align:start line:85% position:50% size:65% the brand-new News app now 00:18:02.648 --> 00:18:03.516 align:start line:85% position:45% size:73% available on Apple Watch. In 00:18:03.516 --> 00:18:04.517 align:start line:85% position:50% size:70% the app, I can view stunning 00:18:04.517 --> 00:18:06.719 align:start line:85% position:50% size:65% photos, glance at top news 00:18:06.719 --> 00:18:07.620 align:start line:85% position:44% size:78% stories throughout the day, and 00:18:07.620 --> 00:18:09.121 align:start line:85% position:50% size:75% save them for later to be read 00:18:09.121 --> 00:18:12.792 align:start line:85% position:50% size:35% on my phone. 00:18:12.792 --> 00:18:14.860 align:start line:85% position:50% size:75% We've also integrated our new 00:18:14.860 --> 00:18:15.828 align:start line:85% position:44% size:78% activity coaching notifications 00:18:15.828 --> 00:18:18.197 align:start line:85% position:45% size:73% directly into the Siri face. 00:18:18.197 --> 00:18:19.532 align:start line:85% position:50% size:75% Now, when it's near the end of 00:18:19.532 --> 00:18:21.133 align:start line:85% position:50% size:70% your day or you are close to 00:18:21.133 --> 00:18:22.201 align:start line:85% position:47% size:58% closing your rings, our 00:18:22.201 --> 00:18:23.169 align:start line:85% position:45% size:73% coaching algorithms will tell 00:18:23.169 --> 00:18:24.737 align:start line:85% position:45% size:73% you how much you need to walk 00:18:24.737 --> 00:18:26.539 align:start line:85% position:44% size:78% to hit your Move goal. I did a 00:18:26.539 --> 00:18:27.673 align:start line:85% position:50% size:70% lot of nervous pacing before 00:18:27.673 --> 00:18:29.675 align:start line:85% position:46% size:68% this, so now I just need to 00:18:29.675 --> 00:18:31.978 align:start line:85% position:50% size:61% take a 16-minute walk. 00:18:31.978 --> 00:18:33.179 align:start line:85% position:50% size:65% Let's close those rings. 00:18:33.179 --> 00:18:35.014 align:start line:85% position:50% size:75% We've added something new here 00:18:35.014 --> 00:18:38.584 align:start line:85% position:44% size:78% in Workout that's really cool. 00:18:38.584 --> 00:18:40.119 align:start line:85% position:47% size:58% Music instantly gets me 00:18:40.119 --> 00:18:42.755 align:start line:85% position:50% size:75% motivated, and now in watchOS 00:18:42.755 --> 00:18:43.656 align:start line:85% position:45% size:73% 4, I can pick a playlist that 00:18:43.656 --> 00:18:45.057 align:start line:85% position:50% size:70% automatically starts with my 00:18:45.057 --> 00:18:53.132 align:start line:85% position:50% size:61% workout. Let's do it. 00:18:54.133 --> 00:18:57.570 align:start line:85% position:45% size:73% And when I am in a workout, I 00:18:57.570 --> 00:18:59.805 align:start line:85% position:45% size:73% can quickly swipe to the left 00:18:59.805 --> 00:19:02.441 align:start line:85% position:50% size:70% and control my music right h 00:19:02.441 --> 00:19:02.675 align:start line:85% position:48% size:18% here. 00:19:02.675 --> 00:19:02.975 align:start line:85% position:50% size:31% (Applause) 00:19:02.975 --> 00:19:10.182 align:start line:85% position:50% size:70% These are only a few of the 00:19:10.182 --> 00:19:11.217 align:start line:85% position:45% size:73% new features in watchOS 4. I 00:19:11.217 --> 00:19:12.551 align:start line:85% position:50% size:70% can't wait for you to try it 00:19:12.551 --> 00:19:14.086 align:start line:85% position:44% size:78% out. Back to Kevin to tell you 00:19:14.086 --> 00:19:14.620 align:start line:85% position:48% size:18% more. 00:19:14.620 --> 00:19:15.121 align:start line:85% position:47% size:58% (Cheers and applause) 00:19:15.121 --> 00:19:20.593 align:start line:85% position:49% size:3% 00:19:20.593 --> 00:19:21.227 align:start line:85% position:50% size:75% >> KEVIN LYNCH: Terrific job, 00:19:21.227 --> 00:19:22.661 align:start line:85% position:48% size:48% Vera. Thank you. 00:19:22.661 --> 00:19:24.530 align:start line:85% position:45% size:73% There's a lot more coming in 00:19:24.530 --> 00:19:25.798 align:start line:85% position:47% size:63% watchOS 4, including, for 00:19:25.798 --> 00:19:27.566 align:start line:85% position:50% size:70% example, a new Flishlight in 00:19:27.566 --> 00:19:28.701 align:start line:85% position:45% size:73% the Control Center, which you 00:19:28.701 --> 00:19:29.935 align:start line:85% position:50% size:65% can also use as a blinking 00:19:29.935 --> 00:19:31.704 align:start line:85% position:44% size:78% safety light when you are doing 00:19:31.704 --> 00:19:33.105 align:start line:85% position:50% size:75% an evening run. There's a lot 00:19:33.105 --> 00:19:33.706 align:start line:85% position:50% size:56% more happening here. 00:19:33.706 --> 00:19:35.174 align:start line:85% position:47% size:63% Now, we of course have a 00:19:35.174 --> 00:19:36.642 align:start line:85% position:45% size:73% number of updates that enable 00:19:36.642 --> 00:19:37.643 align:start line:85% position:46% size:68% great apps by developers in 00:19:37.643 --> 00:19:39.078 align:start line:85% position:44% size:78% watchOS, including more support 00:19:39.078 --> 00:19:40.613 align:start line:85% position:47% size:58% for apps running in the 00:19:40.613 --> 00:19:41.714 align:start line:85% position:50% size:56% background, faster app 00:19:41.714 --> 00:19:43.582 align:start line:85% position:44% size:78% responsiveness, and some new UI 00:19:43.582 --> 00:19:45.451 align:start line:85% position:50% size:75% capabilities. We are also now 00:19:45.451 --> 00:19:47.553 align:start line:85% position:50% size:56% supporting native Core 00:19:47.553 --> 00:19:48.487 align:start line:85% position:45% size:73% Bluetooth on the Watch, which 00:19:48.487 --> 00:19:49.755 align:start line:85% position:50% size:75% is going to enable experiences 00:19:49.755 --> 00:19:51.023 align:start line:85% position:45% size:73% for apps that work with small 00:19:51.023 --> 00:19:52.391 align:start line:85% position:46% size:68% devices around you. So for 00:19:52.391 --> 00:19:53.826 align:start line:85% position:46% size:68% example, continuous glucose 00:19:53.826 --> 00:19:56.228 align:start line:85% position:46% size:68% monitoring directly from De 00:19:56.228 --> 00:19:58.731 align:start line:85% position:50% size:75% Dexcom's sensor to your Watch, 00:19:58.731 --> 00:20:00.332 align:start line:85% position:50% size:75% or Zapp Tennis, which connects 00:20:00.332 --> 00:20:03.069 align:start line:85% position:44% size:78% to a sensor on your racquet for 00:20:03.069 --> 00:20:04.036 align:start line:85% position:45% size:73% real-time swing analysis when 00:20:04.036 --> 00:20:07.840 align:start line:85% position:46% size:68% you are playing. Or Xensr, 00:20:07.840 --> 00:20:09.175 align:start line:85% position:47% size:63% which connects your Watch 00:20:09.175 --> 00:20:12.144 align:start line:85% position:50% size:75% directly to the sensor on your 00:20:12.144 --> 00:20:13.212 align:start line:85% position:50% size:70% surfboard so you can see the 00:20:13.212 --> 00:20:14.447 align:start line:85% position:46% size:68% height of the waves you are 00:20:14.447 --> 00:20:16.649 align:start line:85% position:45% size:73% catching and calorie burn all 00:20:16.649 --> 00:20:17.483 align:start line:85% position:47% size:63% while you're still in the 00:20:17.483 --> 00:20:17.716 align:start line:85% position:50% size:21% water. 00:20:17.716 --> 00:20:18.050 align:start line:85% position:50% size:31% (Applause) 00:20:18.050 --> 00:20:19.652 align:start line:85% position:44% size:78% Developer preview is available 00:20:19.652 --> 00:20:20.586 align:start line:85% position:44% size:78% today so you can get going, and 00:20:20.586 --> 00:20:21.754 align:start line:85% position:46% size:68% there is a free upgrade for 00:20:21.754 --> 00:20:23.889 align:start line:85% position:46% size:68% everyone across all Watches 00:20:23.889 --> 00:20:25.291 align:start line:85% position:44% size:78% this fall. That's just some of 00:20:25.291 --> 00:20:27.159 align:start line:85% position:50% size:70% what's coming in watchOS 4. 00:20:27.159 --> 00:20:28.094 align:start line:85% position:50% size:75% Please welcome Tim back to the 00:20:28.094 --> 00:20:28.828 align:start line:85% position:50% size:50% stage. Thank you. 00:20:28.828 --> 00:20:29.328 align:start line:85% position:47% size:58% (Cheers and applause) 00:20:29.328 --> 00:20:32.998 align:start line:85% position:49% size:3% 00:20:32.998 --> 00:20:35.234 align:start line:85% position:50% size:70% >> TIM COOK: WatchOS 4 is a 00:20:35.234 --> 00:20:36.569 align:start line:85% position:48% size:38% great update. 00:20:36.569 --> 00:20:38.904 align:start line:85% position:50% size:61% Now, let's talk about a 00:20:38.904 --> 00:20:40.773 align:start line:85% position:50% size:70% product that in many ways is 00:20:40.773 --> 00:20:44.009 align:start line:85% position:45% size:73% the heart and soul of Apple. 00:20:44.009 --> 00:20:45.744 align:start line:85% position:46% size:68% And of course, I am talking 00:20:45.744 --> 00:20:46.779 align:start line:85% position:50% size:41% about the Mac. 00:20:46.779 --> 00:20:47.279 align:start line:85% position:47% size:58% (Cheers and applause) 00:20:47.279 --> 00:20:54.186 align:start line:85% position:50% size:75% There's never been a computer 00:20:54.186 --> 00:20:57.590 align:start line:85% position:44% size:78% quite like the Mac. The Mac is 00:20:57.590 --> 00:21:00.526 align:start line:85% position:46% size:68% so important in fueling the 00:21:00.526 --> 00:21:01.927 align:start line:85% position:44% size:78% world's passion and creativity. 00:21:01.927 --> 00:21:04.530 align:start line:85% position:44% size:78% It's a computer all of us love 00:21:04.530 --> 00:21:06.599 align:start line:85% position:50% size:70% to use, and no one can match 00:21:06.599 --> 00:21:08.767 align:start line:85% position:45% size:73% the Mac's deep integration of 00:21:08.767 --> 00:21:11.804 align:start line:85% position:50% size:75% hardware and software. And of 00:21:11.804 --> 00:21:15.508 align:start line:85% position:44% size:78% course, at the heart of the Mac 00:21:15.508 --> 00:21:17.209 align:start line:85% position:50% size:70% experience is macOS. And to 00:21:17.209 --> 00:21:19.512 align:start line:85% position:44% size:78% tell you about what's next with 00:21:19.512 --> 00:21:21.380 align:start line:85% position:46% size:68% macOS, please welcome Craig 00:21:21.380 --> 00:21:24.550 align:start line:85% position:50% size:50% Federighi. Craig. 00:21:24.550 --> 00:21:25.050 align:start line:85% position:47% size:58% (Cheers and applause) 00:21:25.050 --> 00:21:25.985 align:start line:85% position:49% size:3% 00:21:25.985 --> 00:21:26.919 align:start line:85% position:44% size:78% >> CRAIG FEDERIGHI: Thank you. 00:21:26.919 --> 00:21:32.525 align:start line:85% position:50% size:65% good morning! Let's talk 00:21:32.525 --> 00:21:34.994 align:start line:85% position:50% size:75% about macOS. Now, our current 00:21:34.994 --> 00:21:37.062 align:start line:85% position:44% size:78% release of macOS, of course, is 00:21:37.062 --> 00:21:38.464 align:start line:85% position:50% size:65% macOS Sierra. Now, Sierra 00:21:38.464 --> 00:21:40.966 align:start line:85% position:45% size:73% brought Siri and Apple Pay to 00:21:40.966 --> 00:21:43.502 align:start line:85% position:47% size:63% the Mac, let you put your 00:21:43.502 --> 00:21:45.004 align:start line:85% position:45% size:73% documents and your desktop in 00:21:45.004 --> 00:21:47.606 align:start line:85% position:45% size:73% the cloud, and even let's you 00:21:47.606 --> 00:21:48.374 align:start line:85% position:45% size:73% unlock your Mac automatically 00:21:48.374 --> 00:21:50.643 align:start line:85% position:44% size:78% using the watch on your wrist. 00:21:50.743 --> 00:21:53.979 align:start line:85% position:44% size:78% Now, people are loving Sierra, 00:21:53.979 --> 00:21:55.548 align:start line:85% position:47% size:63% and we love it too, so we 00:21:55.548 --> 00:21:56.649 align:start line:85% position:47% size:63% wanted to spend this year 00:21:56.649 --> 00:21:58.217 align:start line:85% position:50% size:75% perfecting it. But of course, 00:21:58.217 --> 00:22:01.153 align:start line:85% position:44% size:78% the question is what do we call 00:22:01.153 --> 00:22:01.453 align:start line:85% position:49% size:13% it? 00:22:01.453 --> 00:22:01.754 align:start line:85% position:50% size:31% (Laughter) 00:22:01.754 --> 00:22:04.156 align:start line:85% position:50% size:75% So we enlisted once again our 00:22:04.156 --> 00:22:05.524 align:start line:85% position:46% size:68% crack marketing team. They 00:22:05.524 --> 00:22:07.593 align:start line:85% position:50% size:65% were giddy to hop in their 00:22:07.593 --> 00:22:10.095 align:start line:85% position:50% size:75% minibus, and this time venture 00:22:10.095 --> 00:22:12.498 align:start line:85% position:50% size:70% east, deep into the Sierras, 00:22:12.498 --> 00:22:15.401 align:start line:85% position:46% size:68% but this time ascending its 00:22:15.401 --> 00:22:16.635 align:start line:85% position:50% size:70% highest peaks, and when they 00:22:16.635 --> 00:22:18.204 align:start line:85% position:45% size:73% finally came back, they had a 00:22:18.204 --> 00:22:20.139 align:start line:85% position:46% size:68% name they said felt really, 00:22:20.139 --> 00:22:22.007 align:start line:85% position:50% size:61% really good, and it's my 00:22:22.007 --> 00:22:24.677 align:start line:85% position:45% size:73% privilege to announce for you 00:22:24.677 --> 00:22:27.046 align:start line:85% position:50% size:65% today macOS High Sierra. 00:22:27.046 --> 00:22:28.747 align:start line:85% position:47% size:63% (Laughter and applause) 00:22:28.747 --> 00:22:37.590 align:start line:85% position:44% size:78% Now, we talked to the guys and 00:22:37.590 --> 00:22:39.058 align:start line:85% position:47% size:53% we said this might be 00:22:39.058 --> 00:22:40.159 align:start line:85% position:50% size:75% misconstrued, but they assured 00:22:40.159 --> 00:22:42.428 align:start line:85% position:50% size:75% us this name is fully baked. 00:22:42.428 --> 00:22:42.962 align:start line:85% position:50% size:31% (Laughter) 00:22:42.962 --> 00:22:48.534 align:start line:85% position:46% size:68% So now, High Sierra is all 00:22:48.534 --> 00:22:50.102 align:start line:85% position:50% size:70% about deep technologies that 00:22:50.102 --> 00:22:52.271 align:start line:85% position:44% size:78% provide a powerful platform for 00:22:52.271 --> 00:22:54.006 align:start line:85% position:44% size:78% future innovations on the Mac. 00:22:54.006 --> 00:22:55.140 align:start line:85% position:44% size:78% But we couldn't help ourselves. 00:22:55.140 --> 00:22:58.611 align:start line:85% position:48% size:48% We also added some 00:22:58.611 --> 00:23:00.012 align:start line:85% position:44% size:78% refinements, and it starts with 00:23:00.012 --> 00:23:02.181 align:start line:85% position:45% size:73% Safari. Now, Safari is known 00:23:02.181 --> 00:23:04.183 align:start line:85% position:50% size:65% for its efficiency and its 00:23:04.183 --> 00:23:07.086 align:start line:85% position:46% size:68% legendary battery life, but 00:23:07.086 --> 00:23:08.520 align:start line:85% position:44% size:78% Safari is also incredibly fast. 00:23:08.520 --> 00:23:10.789 align:start line:85% position:44% size:78% In fact, we benchmarked Safari 00:23:10.789 --> 00:23:11.957 align:start line:85% position:50% size:70% on the same hardware running 00:23:11.957 --> 00:23:14.360 align:start line:85% position:50% size:75% macOS and Windows with all the 00:23:14.360 --> 00:23:16.195 align:start line:85% position:50% size:70% popular browsers, and Safari 00:23:16.195 --> 00:23:19.031 align:start line:85% position:50% size:75% smokes them in benchmark after 00:23:19.031 --> 00:23:25.070 align:start line:85% position:47% size:53% benchmark, Jetstream, 00:23:25.070 --> 00:23:29.742 align:start line:85% position:44% size:78% Speedometer, MotionMark, Safari 00:23:29.742 --> 00:23:31.110 align:start line:85% position:45% size:73% tops them all. That's right, 00:23:31.110 --> 00:23:34.079 align:start line:85% position:46% size:68% it is the world's faster br 00:23:34.079 --> 00:23:34.813 align:start line:85% position:50% size:75% browser with High Sierra. And 00:23:34.813 --> 00:23:35.614 align:start line:85% position:45% size:73% Safari's domination continues 00:23:35.614 --> 00:23:37.549 align:start line:85% position:50% size:75% with the new modern version of 00:23:37.549 --> 00:23:41.120 align:start line:85% position:44% size:78% JavaScript, ECMA Script5, where 00:23:41.120 --> 00:23:43.856 align:start line:85% position:44% size:78% you can see Safari delivers 80% 00:23:43.856 --> 00:23:44.823 align:start line:85% position:44% size:78% faster performance than Chrome. 00:23:44.823 --> 00:23:44.957 align:start line:85% position:49% size:3% 00:23:44.957 --> 00:23:46.792 align:start line:85% position:50% size:65% Now, in addition to being 00:23:46.792 --> 00:23:48.761 align:start line:85% position:50% size:75% tremendously fast, Safari also 00:23:48.761 --> 00:23:51.263 align:start line:85% position:47% size:58% helps give you a serene 00:23:51.263 --> 00:23:52.698 align:start line:85% position:50% size:75% browsing experience. Now, you 00:23:52.698 --> 00:23:53.766 align:start line:85% position:45% size:73% know sometimes you go to read 00:23:53.766 --> 00:23:55.868 align:start line:85% position:50% size:70% an article, and instead of f 00:23:55.868 --> 00:23:56.669 align:start line:85% position:50% size:75% finding something to read, you 00:23:56.669 --> 00:24:00.506 align:start line:85% position:44% size:78% get this? Just some loud audio 00:24:00.506 --> 00:24:02.141 align:start line:85% position:45% size:73% and video that auto plays and 00:24:02.141 --> 00:24:04.243 align:start line:85% position:46% size:68% disrupts your whole reading 00:24:04.243 --> 00:24:05.944 align:start line:85% position:50% size:70% vibe. Well, now don't worry 00:24:05.944 --> 00:24:11.116 align:start line:85% position:45% size:73% about it because we have auto 00:24:11.116 --> 00:24:11.817 align:start line:85% position:50% size:65% play blocking in Safari. 00:24:11.817 --> 00:24:12.217 align:start line:85% position:50% size:31% (Applause) 00:24:12.217 --> 00:24:15.054 align:start line:85% position:50% size:75% Safari detects the sites that 00:24:15.054 --> 00:24:16.655 align:start line:85% position:50% size:75% shouldn't be playing video and 00:24:16.655 --> 00:24:18.557 align:start line:85% position:45% size:73% puts you in control. You can 00:24:18.557 --> 00:24:19.558 align:start line:85% position:48% size:48% always push Play. 00:24:19.558 --> 00:24:22.094 align:start line:85% position:46% size:68% Now, Safari is also key in 00:24:22.094 --> 00:24:24.496 align:start line:85% position:50% size:75% respecting your privacy. Have 00:24:24.496 --> 00:24:25.264 align:start line:85% position:50% size:70% you ever had this experience 00:24:25.264 --> 00:24:26.965 align:start line:85% position:45% size:73% where you go to buy something 00:24:26.965 --> 00:24:28.600 align:start line:85% position:45% size:73% on the Web, you even complete 00:24:28.600 --> 00:24:30.336 align:start line:85% position:44% size:78% the purchase, and then it seems 00:24:30.336 --> 00:24:31.637 align:start line:85% position:45% size:73% like everywhere you go on the 00:24:31.637 --> 00:24:34.506 align:start line:85% position:44% size:78% Web it just follows you around? 00:24:34.506 --> 00:24:36.141 align:start line:85% position:50% size:75% It kind of feels like you are 00:24:36.141 --> 00:24:38.844 align:start line:85% position:50% size:75% being tracked. That's because 00:24:38.844 --> 00:24:39.345 align:start line:85% position:50% size:25% you are! 00:24:39.345 --> 00:24:39.678 align:start line:85% position:50% size:31% (Laughter) 00:24:39.678 --> 00:24:43.682 align:start line:85% position:45% size:73% No longer because Safari has 00:24:43.682 --> 00:24:46.485 align:start line:85% position:50% size:65% intelligent tracking preve 00:24:46.485 --> 00:24:46.819 align:start line:85% position:48% size:33% prevention. 00:24:46.819 --> 00:24:47.119 align:start line:85% position:50% size:31% (Applause) 00:24:47.119 --> 00:24:52.825 align:start line:85% position:45% size:73% Safari uses machine learning 00:24:52.825 --> 00:24:55.127 align:start line:85% position:44% size:78% to identify trackers, segregate 00:24:55.127 --> 00:24:56.662 align:start line:85% position:50% size:75% the cross-site scripting data, 00:24:56.662 --> 00:24:59.531 align:start line:85% position:50% size:61% put it away, so now your 00:24:59.531 --> 00:25:01.100 align:start line:85% position:44% size:78% privacy, your browsing history, 00:25:01.100 --> 00:25:02.968 align:start line:85% position:50% size:70% is your own. It's not about 00:25:02.968 --> 00:25:04.169 align:start line:85% position:50% size:75% blocking ads. The Web behaves 00:25:04.169 --> 00:25:05.637 align:start line:85% position:46% size:68% as it always did. But your 00:25:05.637 --> 00:25:07.072 align:start line:85% position:47% size:58% privacy is protected. 00:25:07.072 --> 00:25:09.308 align:start line:85% position:44% size:78% Next I want to talk about some 00:25:09.308 --> 00:25:11.477 align:start line:85% position:46% size:68% refinements to Mail, and it 00:25:11.477 --> 00:25:12.544 align:start line:85% position:50% size:65% starts with search. So in 00:25:12.544 --> 00:25:13.746 align:start line:85% position:50% size:75% addition to providing searches 00:25:13.746 --> 00:25:18.751 align:start line:85% position:46% size:68% based on resency, search in 00:25:18.751 --> 00:25:20.552 align:start line:85% position:50% size:75% Mail is now using spotlight to 00:25:20.552 --> 00:25:21.587 align:start line:85% position:44% size:78% identify your top hits. So the 00:25:21.587 --> 00:25:22.688 align:start line:85% position:50% size:75% message you are looking for is 00:25:22.688 --> 00:25:23.689 align:start line:85% position:44% size:78% almost right there at the top. 00:25:23.689 --> 00:25:25.190 align:start line:85% position:45% size:73% If you are into using Mail in 00:25:25.190 --> 00:25:26.792 align:start line:85% position:46% size:68% full screen, now we support 00:25:26.792 --> 00:25:29.561 align:start line:85% position:46% size:68% Split View for your Compose 00:25:29.561 --> 00:25:32.598 align:start line:85% position:50% size:70% window. It's a great way to 00:25:32.598 --> 00:25:32.965 align:start line:85% position:48% size:38% compose mail. 00:25:32.965 --> 00:25:33.298 align:start line:85% position:50% size:31% (Applause) 00:25:33.298 --> 00:25:36.635 align:start line:85% position:46% size:68% And Mail is more efficient 00:25:36.635 --> 00:25:38.837 align:start line:85% position:45% size:73% than ever. It actually uses 00:25:38.837 --> 00:25:39.905 align:start line:85% position:44% size:78% 35% less disk space for storing 00:25:39.905 --> 00:25:40.706 align:start line:85% position:50% size:31% your mail. 00:25:40.706 --> 00:25:42.741 align:start line:85% position:44% size:78% Now, probably our biggest area 00:25:42.741 --> 00:25:46.578 align:start line:85% position:44% size:78% of refinement in High Sierra is 00:25:46.578 --> 00:25:49.148 align:start line:85% position:45% size:73% in Photos. Yeah. Photos has 00:25:49.148 --> 00:25:50.616 align:start line:85% position:44% size:78% some great new organization and 00:25:50.616 --> 00:25:52.017 align:start line:85% position:47% size:63% editing tools. There's a 00:25:52.017 --> 00:25:54.486 align:start line:85% position:50% size:70% persistent sidebar and a new 00:25:54.486 --> 00:25:56.889 align:start line:85% position:50% size:75% view that has all your imports 00:25:56.889 --> 00:25:58.690 align:start line:85% position:44% size:78% in chronological order. And in 00:25:58.690 --> 00:26:00.092 align:start line:85% position:50% size:75% any view, up here in the upper 00:26:00.092 --> 00:26:01.527 align:start line:85% position:45% size:73% right, you can filter by your 00:26:01.527 --> 00:26:04.062 align:start line:85% position:44% size:78% keywords, by your favorites, by 00:26:04.062 --> 00:26:06.098 align:start line:85% position:44% size:78% just media types like video, so 00:26:06.098 --> 00:26:07.633 align:start line:85% position:44% size:78% it's really easy to get to just 00:26:07.633 --> 00:26:10.102 align:start line:85% position:46% size:68% what you are looking for. 00:26:10.102 --> 00:26:12.704 align:start line:85% position:44% size:78% We've also improved Faces. It 00:26:12.704 --> 00:26:13.739 align:start line:85% position:47% size:63% recognizes far more faces 00:26:13.739 --> 00:26:15.073 align:start line:85% position:50% size:70% automatically using advanced 00:26:15.073 --> 00:26:16.742 align:start line:85% position:44% size:78% convolutional neural networks. 00:26:16.742 --> 00:26:18.177 align:start line:85% position:50% size:70% And when you put effort into 00:26:18.177 --> 00:26:20.112 align:start line:85% position:44% size:78% categorizing and naming people, 00:26:20.112 --> 00:26:21.680 align:start line:85% position:45% size:73% well, that's now synchronized 00:26:21.680 --> 00:26:22.881 align:start line:85% position:45% size:73% automatically across all your 00:26:22.881 --> 00:26:23.549 align:start line:85% position:50% size:25% devices. 00:26:23.549 --> 00:26:23.849 align:start line:85% position:50% size:31% (Applause) 00:26:23.849 --> 00:26:31.023 align:start line:85% position:45% size:73% Now, we also have some great 00:26:31.023 --> 00:26:32.791 align:start line:85% position:50% size:75% enhancements to editing inside 00:26:32.791 --> 00:26:34.526 align:start line:85% position:44% size:78% of Photos. You can see here on 00:26:34.526 --> 00:26:35.794 align:start line:85% position:46% size:68% the right-hand side, all of 00:26:35.794 --> 00:26:39.097 align:start line:85% position:50% size:70% your editing tools are right 00:26:39.097 --> 00:26:40.098 align:start line:85% position:44% size:78% there, and there are a bunch of 00:26:40.098 --> 00:26:41.700 align:start line:85% position:47% size:63% great new ones, including 00:26:41.700 --> 00:26:44.703 align:start line:85% position:46% size:68% Curves, which allows you to 00:26:44.703 --> 00:26:46.572 align:start line:85% position:45% size:73% fine-tune your color contrast 00:26:46.572 --> 00:26:48.640 align:start line:85% position:45% size:73% in your image. And selective 00:26:48.640 --> 00:26:50.175 align:start line:85% position:50% size:65% color allows you to select 00:26:50.175 --> 00:26:52.110 align:start line:85% position:50% size:75% color in a range. If you like 00:26:52.110 --> 00:26:56.882 align:start line:85% position:50% size:75% to do edits in a pro tool like 00:26:56.882 --> 00:26:58.817 align:start line:85% position:50% size:75% Pixelmator, when you punch out 00:26:58.817 --> 00:27:00.152 align:start line:85% position:50% size:70% of that editing tool, all of 00:27:00.152 --> 00:27:01.620 align:start line:85% position:50% size:61% your edits automatically 00:27:01.620 --> 00:27:03.789 align:start line:85% position:50% size:75% synchronize right back to your 00:27:03.789 --> 00:27:04.490 align:start line:85% position:50% size:41% Photo Library. 00:27:04.490 --> 00:27:04.790 align:start line:85% position:50% size:31% (Applause) 00:27:04.790 --> 00:27:09.628 align:start line:85% position:45% size:73% Now, Apple pioneered printed 00:27:09.628 --> 00:27:14.233 align:start line:85% position:46% size:68% books based on projects you 00:27:14.233 --> 00:27:15.000 align:start line:85% position:45% size:73% construct right inside of the 00:27:15.000 --> 00:27:15.834 align:start line:85% position:45% size:73% photoapplication. Now we are 00:27:15.834 --> 00:27:19.771 align:start line:85% position:50% size:61% opening this up to third 00:27:19.771 --> 00:27:21.073 align:start line:85% position:46% size:68% parties. They are going to 00:27:21.073 --> 00:27:22.274 align:start line:85% position:44% size:78% offer some amazing new printing 00:27:22.274 --> 00:27:25.077 align:start line:85% position:50% size:56% services, full-frame w 00:27:25.077 --> 00:27:27.045 align:start line:85% position:45% size:73% wall-mounted photos, and even 00:27:27.045 --> 00:27:28.680 align:start line:85% position:50% size:75% publishing websites, all based 00:27:28.680 --> 00:27:30.549 align:start line:85% position:46% size:68% on projects right inside of 00:27:30.549 --> 00:27:30.816 align:start line:85% position:48% size:23% Photos. 00:27:30.816 --> 00:27:32.584 align:start line:85% position:47% size:53% Those are some quick 00:27:32.584 --> 00:27:35.654 align:start line:85% position:44% size:78% refinements, but I want to turn 00:27:35.654 --> 00:27:37.789 align:start line:85% position:45% size:73% return to the main story now, 00:27:37.789 --> 00:27:39.024 align:start line:85% position:44% size:78% and that's technology. We have 00:27:39.024 --> 00:27:40.125 align:start line:85% position:50% size:75% gone deep on the fundamentals, 00:27:40.125 --> 00:27:41.660 align:start line:85% position:44% size:78% data, video, and graphics. And 00:27:41.660 --> 00:27:43.695 align:start line:85% position:50% size:65% when it comes to data, the 00:27:43.695 --> 00:27:45.030 align:start line:85% position:50% size:70% fundamentals are in the file 00:27:45.030 --> 00:27:50.335 align:start line:85% position:50% size:65% system. Now, the Mac file 00:27:50.335 --> 00:27:53.138 align:start line:85% position:44% size:78% system has its roots, actually, 00:27:53.138 --> 00:27:54.540 align:start line:85% position:50% size:75% HFS, from 30 years ago. A lot 00:27:54.540 --> 00:27:55.674 align:start line:85% position:46% size:68% has changed since then. We 00:27:55.674 --> 00:27:58.677 align:start line:85% position:44% size:78% have a lot of flash drives, our 00:27:58.677 --> 00:27:59.611 align:start line:85% position:50% size:65% storage is a billion times 00:27:59.611 --> 00:28:01.747 align:start line:85% position:46% size:68% larger, and it's time for a 00:28:01.747 --> 00:28:03.181 align:start line:85% position:45% size:73% more modern file system, so I 00:28:03.181 --> 00:28:04.316 align:start line:85% position:50% size:75% am pleased to announce that we 00:28:04.316 --> 00:28:05.884 align:start line:85% position:46% size:68% are bringing the Apple File 00:28:05.884 --> 00:28:07.119 align:start line:85% position:50% size:65% System to macOS as our new 00:28:07.119 --> 00:28:07.653 align:start line:85% position:50% size:25% default. 00:28:07.653 --> 00:28:08.420 align:start line:85% position:50% size:31% (Applause) 00:28:08.420 --> 00:28:14.626 align:start line:85% position:50% size:65% Now, APFS is a thoroughly 00:28:14.626 --> 00:28:16.695 align:start line:85% position:50% size:75% modern file system, 64 bit top 00:28:16.695 --> 00:28:17.629 align:start line:85% position:47% size:63% to bottom. It's safe and 00:28:17.629 --> 00:28:19.798 align:start line:85% position:50% size:65% secure with built-in crash 00:28:19.798 --> 00:28:20.265 align:start line:85% position:47% size:53% protection and native 00:28:20.265 --> 00:28:22.634 align:start line:85% position:50% size:65% encryption, and it's ultra 00:28:22.634 --> 00:28:24.169 align:start line:85% position:44% size:78% responsive with modern features 00:28:24.169 --> 00:28:27.105 align:start line:85% position:44% size:78% like instant file and directory 00:28:27.105 --> 00:28:29.074 align:start line:85% position:50% size:70% cloning and high-performance 00:28:29.074 --> 00:28:30.542 align:start line:85% position:50% size:56% parallellized metadata 00:28:30.542 --> 00:28:30.876 align:start line:85% position:48% size:33% operations. 00:28:30.876 --> 00:28:32.044 align:start line:85% position:46% size:68% Now, what does that really 00:28:32.044 --> 00:28:33.579 align:start line:85% position:50% size:75% mean in practice? Well, let's 00:28:33.579 --> 00:28:34.846 align:start line:85% position:50% size:70% take a look at a simple file 00:28:34.846 --> 00:28:37.716 align:start line:85% position:50% size:75% duplication inside of Sierra. 00:28:37.716 --> 00:28:39.117 align:start line:85% position:44% size:78% So we are going to go up to the 00:28:39.117 --> 00:28:41.320 align:start line:85% position:50% size:75% File menu, select Duplicate on 00:28:41.320 --> 00:28:42.754 align:start line:85% position:45% size:73% these very large video files, 00:28:42.754 --> 00:28:44.623 align:start line:85% position:45% size:73% and it's going to copy. Just 00:28:44.623 --> 00:28:46.058 align:start line:85% position:50% size:75% like you expect, there's a lot 00:28:46.058 --> 00:28:47.125 align:start line:85% position:50% size:75% of data to be copied here. So 00:28:47.125 --> 00:28:48.660 align:start line:85% position:50% size:75% it takes a little while. Just 00:28:48.660 --> 00:28:49.761 align:start line:85% position:46% size:68% about done. There we go. 00:28:49.761 --> 00:28:52.564 align:start line:85% position:50% size:75% Now, let's watch that in High 00:28:52.564 --> 00:28:53.899 align:start line:85% position:50% size:75% Sierra. Well, we are going to 00:28:53.899 --> 00:28:56.969 align:start line:85% position:50% size:75% go up to the File menu, we are 00:28:56.969 --> 00:28:58.737 align:start line:85% position:50% size:75% going to select Duplicate, and 00:28:58.737 --> 00:28:59.104 align:start line:85% position:50% size:35% we are done. 00:28:59.104 --> 00:28:59.404 align:start line:85% position:50% size:31% (Applause) 00:28:59.404 --> 00:29:07.079 align:start line:85% position:45% size:73% Next up, video. The current 00:29:07.079 --> 00:29:10.048 align:start line:85% position:44% size:78% standard in video is H.264. In 00:29:10.048 --> 00:29:13.085 align:start line:85% position:50% size:75% fact, H.264 has really enabled 00:29:13.085 --> 00:29:14.653 align:start line:85% position:50% size:75% the revolution of streaming HD 00:29:14.653 --> 00:29:15.621 align:start line:85% position:50% size:75% video on the Internet. But of 00:29:15.621 --> 00:29:18.457 align:start line:85% position:44% size:78% course, the game has moved from 00:29:18.457 --> 00:29:21.593 align:start line:85% position:45% size:73% HD to 4K, and 4K high-dynamic 00:29:21.593 --> 00:29:23.028 align:start line:85% position:44% size:78% range video. And there's a new 00:29:23.028 --> 00:29:26.498 align:start line:85% position:44% size:78% standard to support this. It's 00:29:26.498 --> 00:29:28.634 align:start line:85% position:45% size:73% H.265 or HEVC. You want your 00:29:28.634 --> 00:29:30.168 align:start line:85% position:45% size:73% video to look great, preserve 00:29:30.168 --> 00:29:32.671 align:start line:85% position:45% size:73% all the detail and color, and 00:29:32.671 --> 00:29:38.110 align:start line:85% position:44% size:78% HEVC does it while saving up to 00:29:38.110 --> 00:29:39.811 align:start line:85% position:50% size:70% 40% better compression than 00:29:39.811 --> 00:29:41.279 align:start line:85% position:50% size:65% H.264. We are building in 00:29:41.279 --> 00:29:42.814 align:start line:85% position:45% size:73% software encoder support into 00:29:42.814 --> 00:29:44.650 align:start line:85% position:50% size:70% High Sierra for all Macs and 00:29:44.650 --> 00:29:47.252 align:start line:85% position:45% size:73% hardware acceleration of HEVC 00:29:47.252 --> 00:29:49.855 align:start line:85% position:50% size:70% for the newest Macs. And we 00:29:49.855 --> 00:29:51.356 align:start line:85% position:45% size:73% are also building it into pro 00:29:51.356 --> 00:29:53.659 align:start line:85% position:50% size:75% tools, like Final Cut, Motion, 00:29:53.659 --> 00:29:54.826 align:start line:85% position:48% size:43% and Compressor. 00:29:54.826 --> 00:29:56.728 align:start line:85% position:50% size:70% Now I want to return to our 00:29:56.728 --> 00:29:58.063 align:start line:85% position:50% size:75% main story, which is graphics, 00:29:58.063 --> 00:30:01.199 align:start line:85% position:50% size:75% and graphics are all about the 00:30:01.199 --> 00:30:02.634 align:start line:85% position:50% size:65% GPU. The GPU has been the 00:30:02.634 --> 00:30:03.635 align:start line:85% position:50% size:70% performance superstar of the 00:30:03.635 --> 00:30:05.737 align:start line:85% position:50% size:61% last decades, delivering 00:30:05.737 --> 00:30:07.305 align:start line:85% position:47% size:63% incredible gains in compu 00:30:07.305 --> 00:30:08.607 align:start line:85% position:45% size:73% computational performance. N 00:30:08.607 --> 00:30:11.043 align:start line:85% position:50% size:45% Now, our API for h 00:30:11.043 --> 00:30:11.910 align:start line:85% position:50% size:70% high-performance graphics is 00:30:11.910 --> 00:30:12.844 align:start line:85% position:50% size:65% Metal, and developers have 00:30:12.844 --> 00:30:14.112 align:start line:85% position:50% size:65% taken amazing advantage to 00:30:14.112 --> 00:30:18.750 align:start line:85% position:45% size:73% Metal. This is Dawn of War 3 00:30:18.750 --> 00:30:19.785 align:start line:85% position:47% size:58% from Feral Interactive, 00:30:19.785 --> 00:30:21.186 align:start line:85% position:45% size:73% incredible graphics. This is 00:30:21.186 --> 00:30:23.855 align:start line:85% position:47% size:53% da Vinci resolve from 00:30:23.855 --> 00:30:26.191 align:start line:85% position:47% size:53% Blackmagic, which can 00:30:26.191 --> 00:30:27.092 align:start line:85% position:44% size:78% accelerate many operations. Of 00:30:27.092 --> 00:30:28.126 align:start line:85% position:47% size:63% course, we even use Metal 00:30:28.126 --> 00:30:29.728 align:start line:85% position:50% size:65% inside of photos for doing 00:30:29.728 --> 00:30:30.729 align:start line:85% position:44% size:78% machine learning in identifying 00:30:30.729 --> 00:30:31.063 align:start line:85% position:50% size:35% your photos. 00:30:31.063 --> 00:30:32.931 align:start line:85% position:50% size:61% But we've learned a lot 00:30:32.931 --> 00:30:33.632 align:start line:85% position:50% size:65% working with developers on 00:30:33.632 --> 00:30:35.200 align:start line:85% position:44% size:78% their adoption of Metal, and we 00:30:35.200 --> 00:30:36.702 align:start line:85% position:50% size:75% have a new version to announce 00:30:36.702 --> 00:30:38.103 align:start line:85% position:44% size:78% today. You'll never guess what 00:30:38.103 --> 00:30:40.806 align:start line:85% position:50% size:75% we called it. It's Metal 2. 00:30:40.806 --> 00:30:43.041 align:start line:85% position:50% size:65% (Laughter and applause.) 00:30:43.041 --> 00:30:44.810 align:start line:85% position:44% size:78% Metal 2 is tremendously fast. 00:30:44.810 --> 00:30:46.211 align:start line:85% position:47% size:53% In fact, it has great 00:30:46.211 --> 00:30:48.747 align:start line:85% position:50% size:70% optimizations and new APIs t 00:30:48.747 --> 00:30:50.282 align:start line:85% position:46% size:68% that, when adopted, deliver 00:30:50.282 --> 00:30:53.752 align:start line:85% position:45% size:73% another ten times improvement 00:30:53.752 --> 00:30:55.287 align:start line:85% position:50% size:75% in draw call throughput. Some 00:30:55.287 --> 00:30:57.355 align:start line:85% position:50% size:65% of you remember when Metal 00:30:57.355 --> 00:30:58.957 align:start line:85% position:50% size:70% first came out, it had a ten 00:30:58.957 --> 00:31:02.194 align:start line:85% position:44% size:78% times improvement over open GL. 00:31:02.194 --> 00:31:03.929 align:start line:85% position:47% size:58% That's a hundred times 00:31:03.929 --> 00:31:05.597 align:start line:85% position:45% size:73% improvement. Now, we've also 00:31:05.597 --> 00:31:07.199 align:start line:85% position:46% size:68% provided better -- sorry -- 00:31:07.199 --> 00:31:08.600 align:start line:85% position:47% size:63% debugging and performance 00:31:08.600 --> 00:31:09.668 align:start line:85% position:47% size:63% analysis tools for you to 00:31:09.668 --> 00:31:11.136 align:start line:85% position:50% size:70% optimize your app for Metal, 00:31:11.136 --> 00:31:12.704 align:start line:85% position:44% size:78% and we are so excited about the 00:31:12.704 --> 00:31:14.039 align:start line:85% position:50% size:75% advances in Metal 2 that we've 00:31:14.039 --> 00:31:18.076 align:start line:85% position:50% size:70% taken the Mac windows server 00:31:18.076 --> 00:31:19.845 align:start line:85% position:46% size:68% and put it on top of Metal, 00:31:19.845 --> 00:31:21.179 align:start line:85% position:50% size:61% accelerating things like 00:31:21.179 --> 00:31:22.347 align:start line:85% position:44% size:78% Mission Control and some of our 00:31:22.347 --> 00:31:23.215 align:start line:85% position:47% size:58% most challenging system 00:31:23.215 --> 00:31:24.750 align:start line:85% position:50% size:65% animations are now buttery 00:31:24.750 --> 00:31:25.650 align:start line:85% position:50% size:56% smooth all the time. 00:31:25.650 --> 00:31:27.886 align:start line:85% position:45% size:73% Now, Metal is not just about 00:31:27.886 --> 00:31:29.688 align:start line:85% position:44% size:78% graphics. We are also using it 00:31:29.688 --> 00:31:33.091 align:start line:85% position:50% size:75% for machine learning. Can now 00:31:33.091 --> 00:31:34.259 align:start line:85% position:46% size:68% accelerate -- yes. We have 00:31:34.259 --> 00:31:35.794 align:start line:85% position:50% size:75% Metal performance shaders that 00:31:35.794 --> 00:31:38.330 align:start line:85% position:50% size:70% accelerate all kinds of deep 00:31:38.330 --> 00:31:38.864 align:start line:85% position:50% size:56% learning algorithms. 00:31:38.864 --> 00:31:41.833 align:start line:85% position:50% size:70% Another piece of Metal news 00:31:41.833 --> 00:31:43.268 align:start line:85% position:46% size:68% today is Metal for external 00:31:43.268 --> 00:31:47.739 align:start line:85% position:50% size:65% graphics. So you know our 00:31:47.739 --> 00:31:49.141 align:start line:85% position:45% size:73% MacBooks have this tremendous 00:31:49.141 --> 00:31:50.742 align:start line:85% position:50% size:65% balance of portability and 00:31:50.742 --> 00:31:53.845 align:start line:85% position:45% size:73% power, but sometimes for some 00:31:53.845 --> 00:31:55.680 align:start line:85% position:45% size:73% workflows, you need even more 00:31:55.680 --> 00:31:57.115 align:start line:85% position:50% size:61% power. You want to take 00:31:57.115 --> 00:31:58.950 align:start line:85% position:46% size:68% advantage of the incredible 00:31:58.950 --> 00:32:03.088 align:start line:85% position:44% size:78% Thunderbolt I/O on your MacBook 00:32:03.088 --> 00:32:05.690 align:start line:85% position:44% size:78% MacBook Pros to access external 00:32:05.690 --> 00:32:06.758 align:start line:85% position:44% size:78% graphics. We are going to make 00:32:06.758 --> 00:32:08.260 align:start line:85% position:45% size:73% this possible in Metal 2. We 00:32:08.260 --> 00:32:09.694 align:start line:85% position:50% size:65% are starting with the deve 00:32:09.694 --> 00:32:10.228 align:start line:85% position:47% size:63% developerKit that will be 00:32:10.228 --> 00:32:10.762 align:start line:85% position:47% size:63% available today. You can 00:32:10.762 --> 00:32:12.631 align:start line:85% position:50% size:75% actually order a Thunderbolt 3 00:32:12.631 --> 00:32:14.366 align:start line:85% position:50% size:45% enclosure with a h 00:32:14.366 --> 00:32:16.768 align:start line:85% position:45% size:73% high-performance AMD GPU, and 00:32:16.768 --> 00:32:18.937 align:start line:85% position:50% size:50% tune your apps for h 00:32:18.937 --> 00:32:19.471 align:start line:85% position:47% size:63% high-performance external 00:32:19.471 --> 00:32:20.906 align:start line:85% position:50% size:70% graphics. And then we'll be 00:32:20.906 --> 00:32:21.973 align:start line:85% position:45% size:73% rolling out support to all of 00:32:21.973 --> 00:32:24.776 align:start line:85% position:50% size:75% our customers in the months to 00:32:24.776 --> 00:32:25.010 align:start line:85% position:48% size:18% come. 00:32:25.010 --> 00:32:27.679 align:start line:85% position:44% size:78% Now, with this graphics power, 00:32:27.679 --> 00:32:29.147 align:start line:85% position:50% size:75% we are really doubling down on 00:32:29.147 --> 00:32:30.749 align:start line:85% position:50% size:61% our focus on pro content 00:32:30.749 --> 00:32:31.716 align:start line:85% position:47% size:53% creation. And that's 00:32:31.716 --> 00:32:36.188 align:start line:85% position:45% size:73% increasingly about VR content 00:32:36.188 --> 00:32:38.590 align:start line:85% position:45% size:73% creation. So we are bringing 00:32:38.590 --> 00:32:40.692 align:start line:85% position:50% size:75% Metal for VR to High Sierra. 00:32:40.692 --> 00:32:42.360 align:start line:85% position:50% size:31% (Applause) 00:32:42.360 --> 00:32:47.299 align:start line:85% position:50% size:75% Now, metal is delivering a VR 00:32:47.299 --> 00:32:48.800 align:start line:85% position:44% size:78% optimized display pipeline that 00:32:48.800 --> 00:32:51.670 align:start line:85% position:47% size:58% provides extremely high 00:32:51.670 --> 00:32:52.304 align:start line:85% position:47% size:58% performance, and we are 00:32:52.304 --> 00:32:54.639 align:start line:85% position:45% size:73% optimizing our pro apps, like 00:32:54.639 --> 00:32:56.641 align:start line:85% position:46% size:68% Final Cut, for doing things 00:32:56.641 --> 00:32:59.244 align:start line:85% position:45% size:73% like editing sphere Cal video 00:32:59.244 --> 00:33:00.512 align:start line:85% position:48% size:48% right inside the VR 00:33:00.512 --> 00:33:01.613 align:start line:85% position:47% size:63% environment. We are also 00:33:01.613 --> 00:33:04.082 align:start line:85% position:45% size:73% working with Value-of-. They 00:33:04.082 --> 00:33:07.752 align:start line:85% position:45% size:73% are bringing the Steam VR SDK 00:33:07.752 --> 00:33:11.156 align:start line:85% position:50% size:70% for Mac. And we are working 00:33:11.156 --> 00:33:14.092 align:start line:85% position:50% size:75% with Unity and Unreal to bring 00:33:14.092 --> 00:33:15.727 align:start line:85% position:45% size:73% their VR engines to the Mac. 00:33:15.727 --> 00:33:17.128 align:start line:85% position:44% size:78% It's really cool, and you might 00:33:17.128 --> 00:33:19.164 align:start line:85% position:46% size:68% just be seeing a little bit 00:33:19.164 --> 00:33:20.098 align:start line:85% position:44% size:78% more from us a little bit later 00:33:20.098 --> 00:33:21.066 align:start line:85% position:50% size:56% today on this topic. 00:33:21.066 --> 00:33:22.834 align:start line:85% position:50% size:75% That's a quick look at macOS, 00:33:22.834 --> 00:33:24.803 align:start line:85% position:50% size:70% some great technologies with 00:33:24.803 --> 00:33:26.905 align:start line:85% position:46% size:68% the Apple File System, HEVC 00:33:26.905 --> 00:33:30.876 align:start line:85% position:44% size:78% video, and incredible graphics, 00:33:30.876 --> 00:33:32.711 align:start line:85% position:47% size:63% with Metal 2, support for 00:33:32.711 --> 00:33:34.412 align:start line:85% position:47% size:63% external graphics, and VR 00:33:34.412 --> 00:33:35.680 align:start line:85% position:46% size:68% support on the Mac. And of 00:33:35.680 --> 00:33:37.515 align:start line:85% position:50% size:70% course, a bunch of fantastic 00:33:37.515 --> 00:33:37.883 align:start line:85% position:50% size:35% refinements. 00:33:37.883 --> 00:33:39.651 align:start line:85% position:50% size:65% Now, macOS High Sierra is 00:33:39.651 --> 00:33:42.254 align:start line:85% position:50% size:75% available for all of you today 00:33:42.254 --> 00:33:44.723 align:start line:85% position:44% size:78% as a developer beta, and if you 00:33:44.723 --> 00:33:47.926 align:start line:85% position:50% size:65% sign up at beta.apple.com, 00:33:47.926 --> 00:33:49.694 align:start line:85% position:45% size:73% we'll also have a public beta 00:33:49.694 --> 00:33:50.262 align:start line:85% position:50% size:70% available later this month. 00:33:50.262 --> 00:33:51.830 align:start line:85% position:44% size:78% And of course, it's shipping to 00:33:51.830 --> 00:33:53.298 align:start line:85% position:44% size:78% everyone as a free upgrade this 00:33:53.298 --> 00:33:56.234 align:start line:85% position:50% size:61% fall on all systems that 00:33:56.234 --> 00:33:56.768 align:start line:85% position:48% size:43% support Sierra. 00:33:56.768 --> 00:33:58.637 align:start line:85% position:46% size:68% Now, that's your update on 00:33:58.637 --> 00:33:59.838 align:start line:85% position:50% size:75% macOS High Sierra. I am going 00:33:59.838 --> 00:34:00.972 align:start line:85% position:46% size:68% to turn it over to our Vice 00:34:00.972 --> 00:34:03.742 align:start line:85% position:47% size:53% President of hardware 00:34:03.742 --> 00:34:05.744 align:start line:85% position:50% size:70% engineering, John Ternus, to 00:34:05.744 --> 00:34:06.611 align:start line:85% position:45% size:73% tell you more about the Mac. 00:34:06.611 --> 00:34:06.912 align:start line:85% position:50% size:31% Thank you. 00:34:06.912 --> 00:34:07.212 align:start line:85% position:50% size:31% (Applause) 00:34:07.212 --> 00:34:13.818 align:start line:85% position:49% size:3% 00:34:13.818 --> 00:34:15.153 align:start line:85% position:46% size:68% >> JOHN TERNUS: Thank you, 00:34:15.153 --> 00:34:17.822 align:start line:85% position:50% size:75% Craig. So, we have some great 00:34:17.822 --> 00:34:19.324 align:start line:85% position:46% size:68% updates to talk about today 00:34:19.324 --> 00:34:20.692 align:start line:85% position:47% size:63% that span much of the Mac 00:34:20.692 --> 00:34:22.861 align:start line:85% position:45% size:73% product line, and let's begin 00:34:22.861 --> 00:34:25.397 align:start line:85% position:45% size:73% with the iMac. Now, the iMac 00:34:25.397 --> 00:34:27.198 align:start line:85% position:45% size:73% has been the gold standard of 00:34:27.198 --> 00:34:28.400 align:start line:85% position:44% size:78% desktops for many years, but we 00:34:28.400 --> 00:34:29.701 align:start line:85% position:44% size:78% are going to raise the bar once 00:34:29.701 --> 00:34:31.236 align:start line:85% position:46% size:68% again, and as always on the 00:34:31.236 --> 00:34:33.004 align:start line:85% position:50% size:61% iMac, it starts with the 00:34:33.004 --> 00:34:36.241 align:start line:85% position:44% size:78% display. Because the 4K and 5K 00:34:36.241 --> 00:34:38.843 align:start line:85% position:50% size:75% Retina iMac displays with high 00:34:38.843 --> 00:34:39.778 align:start line:85% position:47% size:53% resolution, excellent 00:34:39.778 --> 00:34:41.947 align:start line:85% position:50% size:75% brightness, and P3 color gamut 00:34:41.947 --> 00:34:44.716 align:start line:85% position:50% size:70% are the best displays on any 00:34:44.716 --> 00:34:46.184 align:start line:85% position:50% size:75% desktop. We are going to make 00:34:46.184 --> 00:34:47.786 align:start line:85% position:50% size:70% them even better. These new 00:34:47.786 --> 00:34:48.887 align:start line:85% position:50% size:70% displays are now going to be 00:34:48.887 --> 00:34:50.789 align:start line:85% position:50% size:75% 500 nits. That's 43% brighter 00:34:50.789 --> 00:34:52.123 align:start line:85% position:50% size:75% than the previous generation. 00:34:52.123 --> 00:34:53.391 align:start line:85% position:50% size:75% And for the first time, we are 00:34:53.391 --> 00:34:55.660 align:start line:85% position:47% size:63% going to support 10-bit d 00:34:55.660 --> 00:34:57.729 align:start line:85% position:50% size:70% dithering, which means these 00:34:57.729 --> 00:34:59.130 align:start line:85% position:50% size:75% displays can reproduce up to a 00:34:59.130 --> 00:35:00.966 align:start line:85% position:50% size:61% billion colors. So your 00:35:00.966 --> 00:35:01.900 align:start line:85% position:45% size:73% content is going to look more 00:35:01.900 --> 00:35:03.301 align:start line:85% position:44% size:78% true to life than ever before. 00:35:03.401 --> 00:35:06.905 align:start line:85% position:50% size:70% Now, in addition, we've got 00:35:06.905 --> 00:35:08.673 align:start line:85% position:44% size:78% some great internal updates for 00:35:08.673 --> 00:35:09.774 align:start line:85% position:46% size:68% these iMacs. We will start 00:35:09.774 --> 00:35:11.142 align:start line:85% position:50% size:75% with the CPU because the whole 00:35:11.142 --> 00:35:15.347 align:start line:85% position:46% size:68% line is moving to Intel 7th 00:35:15.347 --> 00:35:16.715 align:start line:85% position:44% size:78% generation core processor, also 00:35:16.715 --> 00:35:18.350 align:start line:85% position:50% size:75% known as Kaby Lake. Kaby Lake 00:35:18.350 --> 00:35:21.953 align:start line:85% position:47% size:53% gives us better turbo 00:35:21.953 --> 00:35:23.188 align:start line:85% position:50% size:50% frequencies for more 00:35:23.188 --> 00:35:27.192 align:start line:85% position:45% size:73% performance, and also 10-HEVC 00:35:27.192 --> 00:35:28.626 align:start line:85% position:44% size:78% decode for playing high quality 00:35:28.626 --> 00:35:28.860 align:start line:85% position:50% size:21% video. 00:35:28.860 --> 00:35:31.429 align:start line:85% position:47% size:63% In addition, the iMac is 00:35:31.429 --> 00:35:32.664 align:start line:85% position:50% size:65% getting a boost for memory 00:35:32.664 --> 00:35:34.466 align:start line:85% position:50% size:61% capacity. The 21.5-inch 00:35:34.466 --> 00:35:38.103 align:start line:85% position:44% size:78% systems can be configured up to 00:35:38.103 --> 00:35:39.704 align:start line:85% position:44% size:78% 32 gigabytes of memory, and the 00:35:39.704 --> 00:35:42.874 align:start line:85% position:47% size:58% 27-inch can go up to 64 00:35:42.874 --> 00:35:44.175 align:start line:85% position:50% size:75% gigabytes of memory. Both are 00:35:44.175 --> 00:35:45.410 align:start line:85% position:50% size:61% double what the previous 00:35:45.410 --> 00:35:47.312 align:start line:85% position:45% size:73% generation iMac could do. We 00:35:47.312 --> 00:35:48.813 align:start line:85% position:47% size:63% are now going to make our 00:35:48.813 --> 00:35:51.483 align:start line:85% position:45% size:73% Fusion Drive standard on all 00:35:51.483 --> 00:35:52.884 align:start line:85% position:50% size:75% 27-inch configs, and it's also 00:35:52.884 --> 00:35:53.952 align:start line:85% position:46% size:68% going to be standard on the 00:35:53.952 --> 00:35:56.187 align:start line:85% position:50% size:70% high-end 21.5-inch config as 00:35:56.187 --> 00:35:57.856 align:start line:85% position:46% size:68% well. In addition, our SSD 00:35:57.856 --> 00:35:59.157 align:start line:85% position:45% size:73% options are going to be up to 00:35:59.157 --> 00:36:01.126 align:start line:85% position:44% size:78% 50% faster and now available up 00:36:01.126 --> 00:36:03.161 align:start line:85% position:50% size:75% to 2 terabytes. And the iMacs 00:36:03.161 --> 00:36:05.797 align:start line:85% position:45% size:73% are getting an I/O upgrade as 00:36:05.797 --> 00:36:06.898 align:start line:85% position:44% size:78% well because we are giving them 00:36:06.898 --> 00:36:09.667 align:start line:85% position:50% size:65% two USB-C connectors which 00:36:09.667 --> 00:36:12.771 align:start line:85% position:50% size:75% support Thunderbolt 3 we think 00:36:12.771 --> 00:36:15.240 align:start line:85% position:47% size:63% our users, especially pro 00:36:15.240 --> 00:36:16.541 align:start line:85% position:47% size:63% customers, will love this 00:36:16.541 --> 00:36:19.044 align:start line:85% position:45% size:73% because you can now hook up a 00:36:19.044 --> 00:36:20.211 align:start line:85% position:50% size:75% high-performance RAID array as 00:36:20.211 --> 00:36:23.748 align:start line:85% position:50% size:70% along with 5K display at the 00:36:23.748 --> 00:36:24.049 align:start line:85% position:50% size:31% same time. 00:36:24.049 --> 00:36:25.350 align:start line:85% position:44% size:78% Now let's talk about graphics. 00:36:25.350 --> 00:36:27.519 align:start line:85% position:45% size:73% As you heard earlier, we are 00:36:27.519 --> 00:36:29.854 align:start line:85% position:47% size:53% investing in software 00:36:29.854 --> 00:36:30.955 align:start line:85% position:50% size:75% technologies like Metal 2. We 00:36:30.955 --> 00:36:31.923 align:start line:85% position:50% size:75% are also investing in graphics 00:36:31.923 --> 00:36:34.426 align:start line:85% position:48% size:48% hardware, and every 00:36:34.426 --> 00:36:36.327 align:start line:85% position:44% size:78% configuration in this lineup is 00:36:36.327 --> 00:36:38.530 align:start line:85% position:50% size:65% going to get a big bump in 00:36:38.530 --> 00:36:40.165 align:start line:85% position:50% size:75% graphics. lelingts start with 00:36:40.165 --> 00:36:42.467 align:start line:85% position:44% size:78% the new entry-level iMac. This 00:36:42.467 --> 00:36:45.003 align:start line:85% position:50% size:65% system gets a big boost in 00:36:45.003 --> 00:36:48.506 align:start line:85% position:50% size:75% integrated GPU, which now has 00:36:48.506 --> 00:36:51.409 align:start line:85% position:50% size:70% 64 megabytes of eDRAM. This 00:36:51.409 --> 00:36:55.213 align:start line:85% position:44% size:78% system is up to 80% faster than 00:36:55.213 --> 00:36:56.314 align:start line:85% position:50% size:75% the previous generation. Next 00:36:56.314 --> 00:36:59.284 align:start line:85% position:45% size:73% up is the 21.5-inch iMac with 00:36:59.284 --> 00:37:01.219 align:start line:85% position:46% size:68% Retina 4K display. The big 00:37:01.219 --> 00:37:02.220 align:start line:85% position:50% size:75% news here is that we are going 00:37:02.220 --> 00:37:03.121 align:start line:85% position:50% size:61% to be moving to discrete 00:37:03.121 --> 00:37:04.823 align:start line:85% position:44% size:78% graphics and making it standard 00:37:04.823 --> 00:37:09.160 align:start line:85% position:50% size:65% on all 4K iMax. That's -- 00:37:09.160 --> 00:37:11.262 align:start line:85% position:44% size:78% iMacs. That's going to come in 00:37:11.262 --> 00:37:17.068 align:start line:85% position:44% size:78% this raid Yon GPUs with up to 4 00:37:17.068 --> 00:37:21.739 align:start line:85% position:44% size:78% gigabytes of VRAM. This yields 00:37:21.739 --> 00:37:22.674 align:start line:85% position:50% size:70% up performance improvements, 00:37:22.674 --> 00:37:23.775 align:start line:85% position:45% size:73% because this new system is up 00:37:23.775 --> 00:37:25.110 align:start line:85% position:50% size:75% to three times faster than the 00:37:25.110 --> 00:37:25.777 align:start line:85% position:47% size:58% previous generation for 00:37:25.777 --> 00:37:26.244 align:start line:85% position:48% size:28% graphics. 00:37:26.244 --> 00:37:26.544 align:start line:85% position:50% size:31% (Applause) 00:37:26.544 --> 00:37:31.883 align:start line:85% position:47% size:63% Now lastly, we have our 00:37:31.883 --> 00:37:33.118 align:start line:85% position:44% size:78% 27-inch iMac. This is our most 00:37:33.118 --> 00:37:34.185 align:start line:85% position:46% size:68% popular desktop for our pro 00:37:34.185 --> 00:37:35.153 align:start line:85% position:50% size:65% customers. Obviously it's 00:37:35.153 --> 00:37:36.754 align:start line:85% position:44% size:78% going to get a bump in graphics 00:37:36.754 --> 00:37:39.324 align:start line:85% position:45% size:73% today as well. It's going to 00:37:39.324 --> 00:37:42.694 align:start line:85% position:50% size:70% have these raid Yon pro GPUs 00:37:42.694 --> 00:37:45.330 align:start line:85% position:44% size:78% with up to 8 gigabytes of VRAM. 00:37:45.330 --> 00:37:47.265 align:start line:85% position:50% size:65% This 27-inch iMac can now 00:37:47.265 --> 00:37:49.801 align:start line:85% position:50% size:75% deliver up to 5.5 teraflops of 00:37:49.801 --> 00:37:50.235 align:start line:85% position:48% size:48% graphics compute. 00:37:50.235 --> 00:37:50.535 align:start line:85% position:50% size:31% (Applause) 00:37:50.535 --> 00:37:54.205 align:start line:85% position:47% size:58% Which makes it a great 00:37:54.205 --> 00:37:55.673 align:start line:85% position:47% size:58% platform for VR content 00:37:55.673 --> 00:37:58.042 align:start line:85% position:46% size:68% creation. In fact, we've s 00:37:58.042 --> 00:37:58.676 align:start line:85% position:46% size:68% seeded some developers with 00:37:58.676 --> 00:38:00.778 align:start line:85% position:44% size:78% this new iMac in High Sierra so 00:38:00.778 --> 00:38:02.647 align:start line:85% position:44% size:78% that we could see what they can 00:38:02.647 --> 00:38:03.882 align:start line:85% position:50% size:75% do with virtual reality on the 00:38:03.882 --> 00:38:05.250 align:start line:85% position:50% size:70% Mac, and I am really excited 00:38:05.250 --> 00:38:06.851 align:start line:85% position:50% size:75% that we can give you a demo of 00:38:06.851 --> 00:38:09.087 align:start line:85% position:44% size:78% some of this amazing work right 00:38:09.087 --> 00:38:09.821 align:start line:85% position:50% size:16% now. 00:38:09.821 --> 00:38:11.189 align:start line:85% position:50% size:70% So I'd like to invite up on 00:38:11.189 --> 00:38:13.958 align:start line:85% position:44% size:78% the stage, here from Industrial 00:38:13.958 --> 00:38:15.894 align:start line:85% position:46% size:68% Light and Magic, is Academy 00:38:15.894 --> 00:38:19.497 align:start line:85% position:50% size:75% Award-winning visual FX artist 00:38:19.497 --> 00:38:20.832 align:start line:85% position:46% size:68% and Chief Creative Officer, 00:38:20.832 --> 00:38:24.135 align:start line:85% position:50% size:50% John Knoll. John? 00:38:24.135 --> 00:38:26.871 align:start line:85% position:50% size:70% >> JOHN KNOLL: Thank you, J 00:38:26.871 --> 00:38:27.272 align:start line:85% position:48% size:18% John. 00:38:27.272 --> 00:38:33.144 align:start line:85% position:50% size:70% Lucas films, story, design, 00:38:33.144 --> 00:38:35.780 align:start line:85% position:50% size:65% are all dwer twined. They 00:38:35.780 --> 00:38:37.115 align:start line:85% position:50% size:70% create immersive experiences 00:38:37.115 --> 00:38:39.150 align:start line:85% position:44% size:78% for people to enjoy at home, in 00:38:39.150 --> 00:38:42.153 align:start line:85% position:50% size:75% cinemas, and theaters. I have 00:38:42.153 --> 00:38:43.188 align:start line:85% position:50% size:75% always done my art development 00:38:43.188 --> 00:38:44.255 align:start line:85% position:50% size:61% on a Mac, so I am really 00:38:44.255 --> 00:38:46.357 align:start line:85% position:44% size:78% excited about these new iMacs. 00:38:46.357 --> 00:38:48.660 align:start line:85% position:44% size:78% I truly love the platform, so I 00:38:48.660 --> 00:38:49.694 align:start line:85% position:50% size:75% am especially excited to share 00:38:49.694 --> 00:38:51.296 align:start line:85% position:50% size:75% some of our VR content created 00:38:51.296 --> 00:38:54.132 align:start line:85% position:50% size:70% on these new iMacs in Epic's 00:38:54.132 --> 00:38:55.900 align:start line:85% position:50% size:75% unreal engine. I am joined by 00:38:55.900 --> 00:38:57.168 align:start line:85% position:47% size:53% Lauren Ridge, an Epic 00:38:57.168 --> 00:38:58.836 align:start line:85% position:47% size:58% programmer, who will be 00:38:58.836 --> 00:39:00.705 align:start line:85% position:45% size:73% backstage driving our demo. 00:39:00.705 --> 00:39:03.641 align:start line:85% position:50% size:75% Working together, we can work 00:39:03.641 --> 00:39:05.243 align:start line:85% position:47% size:63% in real-time to create an 00:39:05.243 --> 00:39:06.344 align:start line:85% position:44% size:78% immersive experience as we step 00:39:06.344 --> 00:39:08.913 align:start line:85% position:44% size:78% inside the Star Wars universe. 00:39:08.913 --> 00:39:12.650 align:start line:85% position:50% size:75% Now, Lauren's backstage, so we 00:39:12.650 --> 00:39:13.384 align:start line:85% position:50% size:70% can show you the environment 00:39:13.384 --> 00:39:14.652 align:start line:85% position:48% size:33% around her. 00:39:14.652 --> 00:39:15.453 align:start line:85% position:50% size:70% >> Now we are going to show 00:39:15.453 --> 00:39:16.921 align:start line:85% position:50% size:75% you from my perspective. Here 00:39:16.921 --> 00:39:19.357 align:start line:85% position:44% size:78% we are on the planet Mustafar. 00:39:19.357 --> 00:39:22.260 align:start line:85% position:44% size:78% Thanks to the native VR support 00:39:22.260 --> 00:39:24.329 align:start line:85% position:44% size:78% in macOS High Sierra, I can use 00:39:24.329 --> 00:39:26.231 align:start line:85% position:47% size:63% Unreal Engine's editor to 00:39:26.231 --> 00:39:27.799 align:start line:85% position:50% size:70% create content inside the VR 00:39:27.799 --> 00:39:28.766 align:start line:85% position:45% size:73% experience, and for the first 00:39:28.766 --> 00:39:31.236 align:start line:85% position:50% size:70% time, it's all powered by my 00:39:31.236 --> 00:39:32.804 align:start line:85% position:47% size:58% Mac. On my left motion 00:39:32.804 --> 00:39:34.439 align:start line:85% position:50% size:70% controller, I have my radial 00:39:34.439 --> 00:39:36.941 align:start line:85% position:50% size:70% menu which acts as my artist 00:39:36.941 --> 00:39:38.176 align:start line:85% position:50% size:75% palette. On the right, I have 00:39:38.176 --> 00:39:39.844 align:start line:85% position:46% size:68% the laser I use to interact 00:39:39.844 --> 00:39:40.745 align:start line:85% position:50% size:70% with the world. I have some 00:39:40.745 --> 00:39:43.514 align:start line:85% position:50% size:70% fire here, so let's try that 00:39:43.514 --> 00:39:44.749 align:start line:85% position:50% size:16% out. 00:39:44.749 --> 00:39:45.316 align:start line:85% position:46% size:68% >> JOHN KNOLL: All right. 00:39:45.316 --> 00:39:46.684 align:start line:85% position:45% size:73% Very nice. Let's do some set 00:39:46.684 --> 00:39:48.286 align:start line:85% position:50% size:75% dressing. What do you have? 00:39:48.286 --> 00:39:49.654 align:start line:85% position:50% size:75% >> Let's see. Let me open my 00:39:49.654 --> 00:39:50.688 align:start line:85% position:50% size:70% content browser. It has all 00:39:50.688 --> 00:39:52.824 align:start line:85% position:45% size:73% the assets I need to dress my 00:39:52.824 --> 00:39:54.292 align:start line:85% position:46% size:68% seen. I think I saw a good 00:39:54.292 --> 00:39:56.761 align:start line:85% position:50% size:70% landing spot for an imperial 00:39:56.761 --> 00:39:57.829 align:start line:85% position:46% size:68% shuttle over here, so let's 00:39:57.829 --> 00:39:58.997 align:start line:85% position:44% size:78% bring one of those in. We have 00:39:58.997 --> 00:40:00.598 align:start line:85% position:46% size:68% actually set up these smart 00:40:00.598 --> 00:40:01.833 align:start line:85% position:46% size:68% assets so they know exactly 00:40:01.833 --> 00:40:04.068 align:start line:85% position:50% size:65% where to come in for their 00:40:04.068 --> 00:40:04.335 align:start line:85% position:50% size:25% landing. 00:40:04.335 --> 00:40:04.902 align:start line:85% position:46% size:68% >> JOHN KNOLL: Great. All 00:40:04.902 --> 00:40:07.238 align:start line:85% position:47% size:63% right. Can we go wide? 00:40:07.238 --> 00:40:10.541 align:start line:85% position:50% size:70% >> Sure, I can hold on with 00:40:10.541 --> 00:40:12.210 align:start line:85% position:44% size:78% two hands and scale myself up. 00:40:12.210 --> 00:40:13.811 align:start line:85% position:45% size:73% I can also use this to rotate 00:40:13.811 --> 00:40:16.047 align:start line:85% position:50% size:56% the world around me. 00:40:16.047 --> 00:40:17.649 align:start line:85% position:44% size:78% >> JOHN KNOLL: Oh, very cool. 00:40:17.749 --> 00:40:19.217 align:start line:85% position:50% size:75% >> I have a fighter here too, 00:40:19.217 --> 00:40:20.318 align:start line:85% position:44% size:78% so let's bring one of those in. 00:40:20.318 --> 00:40:23.721 align:start line:85% position:50% size:61% Thanks to more than 5.5 00:40:23.721 --> 00:40:25.356 align:start line:85% position:45% size:73% teraflops of GPU performance, 00:40:25.356 --> 00:40:28.192 align:start line:85% position:47% size:58% manipulating objects is 00:40:28.192 --> 00:40:29.093 align:start line:85% position:47% size:58% super-smooth and really 00:40:29.093 --> 00:40:29.894 align:start line:85% position:50% size:31% intuitive. 00:40:29.894 --> 00:40:30.928 align:start line:85% position:45% size:73% >> JOHN KNOLL: Can we have a 00:40:30.928 --> 00:40:32.630 align:start line:85% position:50% size:61% quad Ron of those flying 00:40:32.630 --> 00:40:32.964 align:start line:85% position:48% size:28% overhead? 00:40:32.964 --> 00:40:34.732 align:start line:85% position:44% size:78% >> Okay. What about from over 00:40:34.732 --> 00:40:35.800 align:start line:85% position:50% size:70% there on the horizon to over 00:40:35.800 --> 00:40:37.802 align:start line:85% position:50% size:56% there by the castle? 00:40:37.802 --> 00:40:39.337 align:start line:85% position:46% size:68% >> JOHN KNOLL: Great. Per 00:40:39.337 --> 00:40:39.737 align:start line:85% position:48% size:43% Perfect. Okay. 00:40:39.737 --> 00:40:40.872 align:start line:85% position:44% size:78% >> All right. Let me teleport 00:40:40.872 --> 00:40:42.874 align:start line:85% position:50% size:31% back down. 00:40:42.874 --> 00:40:44.008 align:start line:85% position:44% size:78% >> JOHN KNOLL: Hey, seeing the 00:40:44.008 --> 00:40:45.243 align:start line:85% position:45% size:73% castle back there reminds me, 00:40:45.243 --> 00:40:46.844 align:start line:85% position:50% size:70% we are missing one important 00:40:46.844 --> 00:40:47.178 align:start line:85% position:50% size:25% element. 00:40:47.178 --> 00:40:50.248 align:start line:85% position:44% size:78% >> Right. How could I forget? 00:40:50.248 --> 00:40:52.317 align:start line:85% position:49% size:3% 00:40:52.317 --> 00:40:54.052 align:start line:85% position:50% size:31% (Applause) 00:40:54.052 --> 00:40:54.252 align:start line:85% position:49% size:3% 00:40:54.252 --> 00:40:55.853 align:start line:85% position:46% size:68% >> JOHN KNOLL: All right. 00:40:55.853 --> 00:40:59.223 align:start line:85% position:46% size:68% Nice. It looks really good 00:40:59.223 --> 00:41:00.191 align:start line:85% position:44% size:78% silhouette against the sky back 00:41:00.191 --> 00:41:01.859 align:start line:85% position:50% size:75% there. Can we go in closer? 00:41:01.859 --> 00:41:03.127 align:start line:85% position:50% size:70% >> Sure thing. It's really 00:41:03.127 --> 00:41:05.163 align:start line:85% position:50% size:61% cool how Metal 2 unlocks 00:41:05.163 --> 00:41:06.264 align:start line:85% position:46% size:68% Unreal's advanced rendering 00:41:06.264 --> 00:41:08.599 align:start line:85% position:47% size:63% feature set on the Mac. 00:41:08.599 --> 00:41:10.034 align:start line:85% position:50% size:21% >> JOHN 00:41:10.034 --> 00:41:12.837 align:start line:85% position:49% size:8% . 00:41:12.837 --> 00:41:14.339 align:start line:85% position:45% size:73% >> JOHN KNOLL: Really nice. 00:41:14.339 --> 00:41:15.606 align:start line:85% position:44% size:78% Let's play the scene from here. 00:41:15.606 --> 00:41:15.740 align:start line:85% position:49% size:3% 00:41:15.740 --> 00:41:18.343 align:start line:85% position:48% size:28% >> Okay. 00:41:18.343 --> 00:41:21.913 align:start line:85% position:49% size:3% 00:41:21.913 --> 00:41:23.281 align:start line:85% position:47% size:63% >> JOHN KNOLL: Oh, he is 00:41:23.281 --> 00:41:24.415 align:start line:85% position:50% size:70% upset. That's the third one 00:41:24.415 --> 00:41:27.985 align:start line:85% position:50% size:31% this week. 00:41:37.895 --> 00:41:40.898 align:start line:85% position:50% size:75% >> Whoa. I am glad he didn't 00:41:40.898 --> 00:41:42.400 align:start line:85% position:48% size:38% see me there. 00:41:42.400 --> 00:41:46.437 align:start line:85% position:50% size:75% >> JOHN KNOLL: Wouldn't be so 00:41:50.875 --> 00:41:51.976 align:start line:85% position:50% size:70% All right. Actually, let's 00:41:51.976 --> 00:41:54.879 align:start line:85% position:50% size:56% stop it right there. 00:41:54.879 --> 00:41:57.682 align:start line:85% position:46% size:68% >> That was a close one. 00:41:57.682 --> 00:41:58.349 align:start line:85% position:50% size:31% (Applause) 00:41:58.349 --> 00:42:08.226 align:start line:85% position:49% size:3% 00:42:08.226 --> 00:42:09.260 align:start line:85% position:46% size:68% >> JOHN KNOLL: It's really 00:42:09.260 --> 00:42:11.396 align:start line:85% position:45% size:73% nice to see an iMac rendering 00:42:11.396 --> 00:42:13.297 align:start line:85% position:50% size:70% this level of graphics in VR 00:42:13.297 --> 00:42:14.866 align:start line:85% position:50% size:70% mode at a smooth 90 frames a 00:42:14.866 --> 00:42:15.800 align:start line:85% position:46% size:68% second. Really great. All 00:42:15.800 --> 00:42:17.034 align:start line:85% position:50% size:70% right. Thank you, Lauren. 00:42:17.034 --> 00:42:22.340 align:start line:85% position:47% size:58% (Cheers and applause) 00:42:22.440 --> 00:42:28.846 align:start line:85% position:50% size:70% Metal 2 and Unreal's -- or E 00:42:28.846 --> 00:42:30.314 align:start line:85% position:47% size:63% Epic's Unreal Engine will 00:42:30.314 --> 00:42:31.716 align:start line:85% position:45% size:73% enable the next generation of 00:42:31.716 --> 00:42:33.084 align:start line:85% position:50% size:65% storytellers. We use this 00:42:33.084 --> 00:42:33.718 align:start line:85% position:50% size:70% technology in our filmmaking 00:42:33.718 --> 00:42:35.219 align:start line:85% position:50% size:65% every day, for virtual set 00:42:35.219 --> 00:42:36.254 align:start line:85% position:50% size:70% scouting, for art direction, 00:42:36.254 --> 00:42:37.288 align:start line:85% position:50% size:65% and shot design. And that 00:42:37.288 --> 00:42:39.090 align:start line:85% position:47% size:63% means that this immersive 00:42:39.090 --> 00:42:40.191 align:start line:85% position:44% size:78% content can be made by the same 00:42:40.191 --> 00:42:41.859 align:start line:85% position:50% size:70% people that bring you the fi 00:42:41.859 --> 00:42:42.393 align:start line:85% position:47% size:63% films. That's incredibly 00:42:42.393 --> 00:42:43.194 align:start line:85% position:48% size:28% powerful. 00:42:43.194 --> 00:42:46.931 align:start line:85% position:44% size:78% At Lucas film and IMLX lab, we 00:42:46.931 --> 00:42:48.266 align:start line:85% position:50% size:70% are looking forward to using 00:42:48.266 --> 00:42:49.267 align:start line:85% position:50% size:56% our Macs to create new 00:42:49.267 --> 00:42:51.302 align:start line:85% position:44% size:78% experiences as we invite people 00:42:51.302 --> 00:42:52.770 align:start line:85% position:45% size:73% everywhere to step inside our 00:42:52.770 --> 00:42:53.838 align:start line:85% position:50% size:56% stories. Thank you. 00:42:53.838 --> 00:42:54.672 align:start line:85% position:50% size:31% (Applause) 00:42:54.672 --> 00:43:01.679 align:start line:85% position:49% size:3% 00:43:01.679 --> 00:43:02.280 align:start line:85% position:46% size:68% >> JOHN TERNUS: Thank you, 00:43:02.280 --> 00:43:03.047 align:start line:85% position:50% size:65% John and Lauren. That was 00:43:03.047 --> 00:43:03.681 align:start line:85% position:50% size:25% awesome. 00:43:03.681 --> 00:43:05.183 align:start line:85% position:45% size:73% So that is our update to the 00:43:05.183 --> 00:43:07.385 align:start line:85% position:45% size:73% iMac line, and to recap, they 00:43:07.385 --> 00:43:08.453 align:start line:85% position:50% size:65% have the best Mac displays 00:43:08.453 --> 00:43:10.555 align:start line:85% position:47% size:58% we've ever made, faster 00:43:10.555 --> 00:43:12.924 align:start line:85% position:47% size:63% processors, higher memory 00:43:12.924 --> 00:43:14.292 align:start line:85% position:45% size:73% capacity, super-fast storage, 00:43:14.292 --> 00:43:16.360 align:start line:85% position:50% size:75% Thunderbolt 3, and as you saw, 00:43:16.360 --> 00:43:21.265 align:start line:85% position:47% size:63% incredible graphics perfo 00:43:21.265 --> 00:43:21.599 align:start line:85% position:50% size:35% performance. 00:43:21.599 --> 00:43:23.968 align:start line:85% position:50% size:70% So here's the line, and but 00:43:23.968 --> 00:43:26.337 align:start line:85% position:44% size:78% there's one more change because 00:43:26.337 --> 00:43:27.505 align:start line:85% position:44% size:78% we are going to bring even more 00:43:27.505 --> 00:43:29.373 align:start line:85% position:44% size:78% value to the iMac product line. 00:43:29.373 --> 00:43:31.275 align:start line:85% position:50% size:70% For the first time ever, we 00:43:31.275 --> 00:43:34.812 align:start line:85% position:46% size:68% are going to have a 4K iMac 00:43:34.812 --> 00:43:37.348 align:start line:85% position:50% size:70% that starts at just $1299. 00:43:37.348 --> 00:43:37.648 align:start line:85% position:50% size:31% (Applause) 00:43:37.648 --> 00:43:43.988 align:start line:85% position:46% size:68% But the updates don't stop 00:43:43.988 --> 00:43:45.456 align:start line:85% position:45% size:73% with just the iMac because we 00:43:45.456 --> 00:43:46.757 align:start line:85% position:50% size:70% are refreshing our notebooks 00:43:46.757 --> 00:43:49.360 align:start line:85% position:45% size:73% today as well. And together, 00:43:49.360 --> 00:43:51.796 align:start line:85% position:46% size:68% the MacBook and MacBook Pro 00:43:51.796 --> 00:43:52.797 align:start line:85% position:45% size:73% make up the strongest line of 00:43:52.797 --> 00:43:54.265 align:start line:85% position:50% size:75% notebooks we've ever had. But 00:43:54.265 --> 00:43:55.500 align:start line:85% position:50% size:75% we are going to make them even 00:43:55.500 --> 00:43:56.767 align:start line:85% position:44% size:78% better because we are moving to 00:43:56.767 --> 00:43:57.869 align:start line:85% position:47% size:63% Kaby Lake here as well. 00:43:57.869 --> 00:44:00.338 align:start line:85% position:46% size:68% And we are bringing faster 00:44:00.338 --> 00:44:02.840 align:start line:85% position:50% size:75% SSDs to our MacBook and faster 00:44:02.840 --> 00:44:05.276 align:start line:85% position:47% size:63% standard graphics to the 00:44:05.276 --> 00:44:06.878 align:start line:85% position:50% size:65% 15-inch MacBook Pro. So a 00:44:06.878 --> 00:44:08.246 align:start line:85% position:45% size:73% great performance bump across 00:44:08.246 --> 00:44:08.813 align:start line:85% position:50% size:31% the board. 00:44:08.813 --> 00:44:11.182 align:start line:85% position:46% size:68% So here's that lineup, but 00:44:11.182 --> 00:44:12.350 align:start line:85% position:50% size:65% just like the iMac, we are 00:44:12.350 --> 00:44:13.684 align:start line:85% position:50% size:75% going to bring more value here 00:44:13.684 --> 00:44:14.519 align:start line:85% position:44% size:78% as well because we are going to 00:44:14.519 --> 00:44:15.853 align:start line:85% position:44% size:78% have a new configuration of the 00:44:15.853 --> 00:44:18.122 align:start line:85% position:45% size:73% 13-inch MacBook Pro that also 00:44:18.122 --> 00:44:19.790 align:start line:85% position:47% size:58% starts at just $1299. 00:44:19.790 --> 00:44:20.091 align:start line:85% position:50% size:31% (Applause) 00:44:20.091 --> 00:44:28.733 align:start line:85% position:45% size:73% So there you have it. We've 00:44:28.733 --> 00:44:30.201 align:start line:85% position:47% size:63% updated seven of our most 00:44:30.201 --> 00:44:32.336 align:start line:85% position:45% size:73% popular Macs, and the MacBook 00:44:32.336 --> 00:44:34.071 align:start line:85% position:45% size:73% Air is going to get a bump in 00:44:34.071 --> 00:44:35.806 align:start line:85% position:46% size:68% megahertz as well. Even be 00:44:35.806 --> 00:44:36.407 align:start line:85% position:45% size:73% better, they are all shipping 00:44:36.407 --> 00:44:36.674 align:start line:85% position:50% size:21% today. 00:44:36.674 --> 00:44:37.174 align:start line:85% position:50% size:31% (Applause) 00:44:37.174 --> 00:44:43.281 align:start line:85% position:50% size:75% Now, we care deeply about the 00:44:43.281 --> 00:44:44.715 align:start line:85% position:44% size:78% environment, so as with all our 00:44:44.715 --> 00:44:45.783 align:start line:85% position:50% size:75% products, we have been working 00:44:45.783 --> 00:44:47.385 align:start line:85% position:50% size:65% really hard to ensure that 00:44:47.385 --> 00:44:49.554 align:start line:85% position:50% size:70% these new Macs are free of h 00:44:49.554 --> 00:44:50.855 align:start line:85% position:50% size:75% harmful chemicals, very energy 00:44:50.855 --> 00:44:51.956 align:start line:85% position:47% size:53% efficient, and highly 00:44:51.956 --> 00:44:53.291 align:start line:85% position:48% size:33% recyclable. 00:44:53.291 --> 00:44:54.725 align:start line:85% position:50% size:70% So that's everything we are 00:44:54.725 --> 00:44:57.328 align:start line:85% position:50% size:70% updating today, but it's not 00:44:57.328 --> 00:44:58.229 align:start line:85% position:50% size:75% actually everything we want to 00:44:58.229 --> 00:45:01.899 align:start line:85% position:50% size:75% show you today. Now, the iMac 00:45:01.899 --> 00:45:03.234 align:start line:85% position:45% size:73% line has incredible breadth. 00:45:03.234 --> 00:45:04.769 align:start line:85% position:50% size:70% It spans from an entry-level 00:45:04.769 --> 00:45:06.771 align:start line:85% position:50% size:75% system that's per pect for use 00:45:06.771 --> 00:45:08.239 align:start line:85% position:44% size:78% at home or in a school, all the 00:45:08.239 --> 00:45:09.373 align:start line:85% position:50% size:75% way up through that powerhouse 00:45:09.373 --> 00:45:11.842 align:start line:85% position:46% size:68% 27-inch model, which allows 00:45:11.842 --> 00:45:12.843 align:start line:85% position:47% size:63% professional customers to 00:45:12.843 --> 00:45:14.545 align:start line:85% position:45% size:73% create amazing things every d 00:45:14.545 --> 00:45:14.745 align:start line:85% position:50% size:16% day. 00:45:14.745 --> 00:45:16.314 align:start line:85% position:50% size:61% But that said, there is 00:45:16.314 --> 00:45:17.782 align:start line:85% position:50% size:75% another class of pro users who 00:45:17.782 --> 00:45:18.883 align:start line:85% position:45% size:73% would love to be able to take 00:45:18.883 --> 00:45:20.484 align:start line:85% position:44% size:78% advantage of the iMac's display 00:45:20.484 --> 00:45:21.886 align:start line:85% position:47% size:63% and design, but they need 00:45:21.886 --> 00:45:23.220 align:start line:85% position:45% size:73% workstation-class performance 00:45:23.220 --> 00:45:24.422 align:start line:85% position:44% size:78% that can't possibly fit into an 00:45:24.422 --> 00:45:26.757 align:start line:85% position:44% size:78% all-in-one. Well, we wanted to 00:45:26.757 --> 00:45:27.825 align:start line:85% position:50% size:75% challenge that assumption, and 00:45:27.825 --> 00:45:29.727 align:start line:85% position:50% size:70% so we've been working really 00:45:29.727 --> 00:45:30.995 align:start line:85% position:44% size:78% hard to see just how far we can 00:45:30.995 --> 00:45:32.830 align:start line:85% position:50% size:41% push the iMac. 00:45:32.830 --> 00:45:33.798 align:start line:85% position:50% size:70% Now, this isn't going to be 00:45:33.798 --> 00:45:35.399 align:start line:85% position:45% size:73% shipping until the end of the 00:45:35.399 --> 00:45:36.834 align:start line:85% position:45% size:73% year, but I am really excited 00:45:36.834 --> 00:45:39.403 align:start line:85% position:50% size:75% to be able to give you a sneak 00:45:39.403 --> 00:45:40.738 align:start line:85% position:50% size:70% peek at what we have been up 00:45:40.738 --> 00:45:43.207 align:start line:85% position:47% size:53% to, and here it is. 00:45:43.307 --> 00:46:08.132 align:start line:85% position:50% size:56% (Cheers and applause) 00:46:08.132 --> 00:46:11.035 align:start line:85% position:49% size:3% 00:46:11.035 --> 00:46:13.304 align:start line:85% position:44% size:78% Cool. So that is the new iMac 00:46:13.304 --> 00:46:15.006 align:start line:85% position:50% size:65% Pro. Now, the first thing 00:46:15.006 --> 00:46:16.240 align:start line:85% position:50% size:75% you'll notice, it features the 00:46:16.240 --> 00:46:19.010 align:start line:85% position:47% size:63% same great design as our 00:46:19.010 --> 00:46:21.812 align:start line:85% position:45% size:73% 27-inch iMac, but it's in the 00:46:21.812 --> 00:46:23.814 align:start line:85% position:46% size:68% seriously badass Space Gray 00:46:23.814 --> 00:46:25.249 align:start line:85% position:44% size:78% finish. And with that stunning 00:46:25.249 --> 00:46:27.284 align:start line:85% position:47% size:63% new color and gorgeous 5K 00:46:27.284 --> 00:46:28.819 align:start line:85% position:50% size:65% display, this is without a 00:46:28.819 --> 00:46:30.354 align:start line:85% position:45% size:73% doubt the most beautiful iMac 00:46:30.354 --> 00:46:31.288 align:start line:85% position:50% size:70% we have ever made. But it's 00:46:31.288 --> 00:46:32.957 align:start line:85% position:46% size:68% also going to be by far the 00:46:32.957 --> 00:46:34.859 align:start line:85% position:45% size:73% most powerful iMac we've ever 00:46:34.859 --> 00:46:36.927 align:start line:85% position:50% size:70% made. In fact, this will be 00:46:36.927 --> 00:46:39.230 align:start line:85% position:46% size:68% the most powerful Mac we've 00:46:39.230 --> 00:46:41.699 align:start line:85% position:44% size:78% ever made because -- (Applause) 00:46:41.699 --> 00:46:45.603 align:start line:85% position:50% size:65% -- because we actually are 00:46:45.603 --> 00:46:47.471 align:start line:85% position:50% size:75% going to put workstation-class 00:46:47.471 --> 00:46:49.240 align:start line:85% position:44% size:78% performance into our incredible 00:46:49.240 --> 00:46:50.341 align:start line:85% position:48% size:43% 5K iMac design. 00:46:50.341 --> 00:46:52.009 align:start line:85% position:50% size:75% Now, to do that, the team had 00:46:52.009 --> 00:46:53.411 align:start line:85% position:47% size:63% to completely rethink the 00:46:53.411 --> 00:46:54.945 align:start line:85% position:44% size:78% thermal architecture. And they 00:46:54.945 --> 00:46:57.048 align:start line:85% position:50% size:61% came up with this really 00:46:57.048 --> 00:46:58.949 align:start line:85% position:50% size:75% efficient dual centrifugal fan 00:46:58.949 --> 00:47:00.418 align:start line:85% position:47% size:63% solution, which generates 00:47:00.418 --> 00:47:01.552 align:start line:85% position:46% size:68% significantly more air flow 00:47:01.552 --> 00:47:02.787 align:start line:85% position:50% size:70% than a traditional iMac. In 00:47:02.787 --> 00:47:05.122 align:start line:85% position:46% size:68% fact, the iMac Pro has a gr 00:47:05.122 --> 00:47:06.023 align:start line:85% position:50% size:70% greater than 80% increase in 00:47:06.023 --> 00:47:07.258 align:start line:85% position:50% size:65% cooling capacity. So that 00:47:07.258 --> 00:47:09.260 align:start line:85% position:50% size:50% means we can deliver 00:47:09.260 --> 00:47:10.494 align:start line:85% position:50% size:75% unbelievable performance while 00:47:10.494 --> 00:47:11.929 align:start line:85% position:46% size:68% still maintaining the quiet 00:47:11.929 --> 00:47:13.664 align:start line:85% position:50% size:75% operation you'd expect from an 00:47:13.664 --> 00:47:13.898 align:start line:85% position:48% size:18% iMac. 00:47:13.898 --> 00:47:14.965 align:start line:85% position:46% size:68% So let's talk about what's 00:47:14.965 --> 00:47:16.600 align:start line:85% position:46% size:68% inside, and I want to start 00:47:16.600 --> 00:47:19.270 align:start line:85% position:50% size:75% with the CPU because we wanted 00:47:19.270 --> 00:47:21.305 align:start line:85% position:50% size:75% to go really big here. So the 00:47:21.305 --> 00:47:22.306 align:start line:85% position:50% size:75% iMac Pro is going to ship with 00:47:22.306 --> 00:47:27.845 align:start line:85% position:50% size:75% an 8-core Xeon processor. But 00:47:27.845 --> 00:47:31.449 align:start line:85% position:50% size:70% it's also go to ship with a 00:47:31.449 --> 00:47:32.783 align:start line:85% position:47% size:63% 10-core Xeon processor. 00:47:32.783 --> 00:47:33.250 align:start line:85% position:50% size:31% (Applause) 00:47:33.250 --> 00:47:34.852 align:start line:85% position:44% size:78% And then we thought, you know, 00:47:34.852 --> 00:47:36.120 align:start line:85% position:45% size:73% we have gone this far. Let's 00:47:36.120 --> 00:47:37.321 align:start line:85% position:50% size:70% get really nutty. So we are 00:47:37.321 --> 00:47:38.989 align:start line:85% position:44% size:78% going to offer it with up to 18 00:47:38.989 --> 00:47:39.590 align:start line:85% position:50% size:21% cores. 00:47:39.590 --> 00:47:40.091 align:start line:85% position:47% size:58% (Cheers and applause) 00:47:40.091 --> 00:47:45.763 align:start line:85% position:47% size:63% That is a ton of compute 00:47:45.763 --> 00:47:47.398 align:start line:85% position:45% size:73% power. But we didn't want to 00:47:47.398 --> 00:47:48.799 align:start line:85% position:44% size:78% stop there because we wanted to 00:47:48.799 --> 00:47:49.800 align:start line:85% position:50% size:70% go really big on graphics as 00:47:49.800 --> 00:47:52.369 align:start line:85% position:44% size:78% well. So the iMac Pro is going 00:47:52.369 --> 00:47:54.538 align:start line:85% position:50% size:65% to use AMD's raid Yon Vega 00:47:54.538 --> 00:47:57.208 align:start line:85% position:44% size:78% graphics. This is their brand- 00:47:57.208 --> 00:47:59.343 align:start line:85% position:50% size:70% -- Radeon Vega graphics. It 00:47:59.343 --> 00:48:01.378 align:start line:85% position:45% size:73% features a completely new GPU 00:48:01.378 --> 00:48:03.681 align:start line:85% position:50% size:61% core and high-bandwidth 00:48:03.681 --> 00:48:04.315 align:start line:85% position:50% size:75% on-package memory. It's going 00:48:04.315 --> 00:48:05.850 align:start line:85% position:45% size:73% to be available with up to 16 00:48:05.850 --> 00:48:08.919 align:start line:85% position:50% size:75% gigabytes of VRAM and over 400 00:48:08.919 --> 00:48:10.387 align:start line:85% position:50% size:75% gigabytes per second of memory 00:48:10.387 --> 00:48:11.756 align:start line:85% position:50% size:75% bandwidth. We aren't going to 00:48:11.756 --> 00:48:12.990 align:start line:85% position:50% size:45% use an entry-level 00:48:12.990 --> 00:48:14.091 align:start line:85% position:50% size:75% configuration here because our 00:48:14.091 --> 00:48:14.792 align:start line:85% position:50% size:65% implementation is going to 00:48:14.792 --> 00:48:17.895 align:start line:85% position:46% size:68% offer up to 11 teraflops of 00:48:17.895 --> 00:48:18.963 align:start line:85% position:44% size:78% single precision compute power. 00:48:18.963 --> 00:48:19.997 align:start line:85% position:45% size:73% That's three times more than 00:48:19.997 --> 00:48:21.799 align:start line:85% position:44% size:78% the best GPU in a Mac Pro. But 00:48:21.799 --> 00:48:23.367 align:start line:85% position:50% size:70% it actually gets even better 00:48:23.367 --> 00:48:24.969 align:start line:85% position:50% size:70% because this Radeon Vega GPU 00:48:24.969 --> 00:48:26.370 align:start line:85% position:50% size:65% can also do half precision 00:48:26.370 --> 00:48:28.005 align:start line:85% position:44% size:78% compute, so that means the iMac 00:48:28.005 --> 00:48:30.975 align:start line:85% position:50% size:61% Pro can deliver up to 22 00:48:30.975 --> 00:48:32.443 align:start line:85% position:46% size:68% teraflops of half precision 00:48:32.443 --> 00:48:34.411 align:start line:85% position:44% size:78% computation. (Applause). This 00:48:34.411 --> 00:48:36.213 align:start line:85% position:44% size:78% is a really big deal for things 00:48:36.213 --> 00:48:38.482 align:start line:85% position:47% size:53% like machine learning 00:48:38.482 --> 00:48:42.019 align:start line:85% position:50% size:75% development. So the iMac Pro, 00:48:42.019 --> 00:48:43.754 align:start line:85% position:47% size:63% as you can see, will be a 00:48:43.754 --> 00:48:44.488 align:start line:85% position:50% size:61% monster when it comes to 00:48:44.488 --> 00:48:45.823 align:start line:85% position:44% size:78% graphics, but we didn't want to 00:48:45.823 --> 00:48:46.791 align:start line:85% position:50% size:65% stop there either. We are 00:48:46.791 --> 00:48:48.159 align:start line:85% position:45% size:73% going to let you configure it 00:48:48.159 --> 00:48:50.461 align:start line:85% position:44% size:78% with up to 128 gigabytes of ECC 00:48:50.461 --> 00:48:51.762 align:start line:85% position:50% size:75% memory. That's twice what you 00:48:51.762 --> 00:48:54.231 align:start line:85% position:50% size:70% can do in a standard 27-inch 00:48:54.231 --> 00:48:54.765 align:start line:85% position:48% size:18% iMac. 00:48:54.765 --> 00:48:56.901 align:start line:85% position:49% size:3% 00:48:56.901 --> 00:49:01.906 align:start line:85% position:46% size:68% And up to 4 terabytes of 3 00:49:01.906 --> 00:49:03.440 align:start line:85% position:50% size:65% gigabyte per second SSD. 00:49:03.440 --> 00:49:05.409 align:start line:85% position:50% size:75% The iMac Pro will also have a 00:49:05.409 --> 00:49:06.610 align:start line:85% position:50% size:45% full complement of 00:49:06.610 --> 00:49:08.179 align:start line:85% position:44% size:78% high-performance I/O, including 00:49:08.179 --> 00:49:09.346 align:start line:85% position:45% size:73% four Thunderbolt 3 ports, and 00:49:09.346 --> 00:49:10.447 align:start line:85% position:50% size:75% for the first time ever in any 00:49:10.447 --> 00:49:14.785 align:start line:85% position:46% size:68% Mac, built-in 10-gigabit et 00:49:14.785 --> 00:49:15.085 align:start line:85% position:48% size:28% ethernet. 00:49:15.085 --> 00:49:15.386 align:start line:85% position:50% size:31% (Applause) 00:49:15.386 --> 00:49:19.757 align:start line:85% position:44% size:78% And with all that cutting-edge 00:49:19.757 --> 00:49:20.858 align:start line:85% position:46% size:68% I/O, you can do some pretty 00:49:20.858 --> 00:49:22.793 align:start line:85% position:45% size:73% amazing things. You can hook 00:49:22.793 --> 00:49:25.830 align:start line:85% position:50% size:70% up two 5K displays and two h 00:49:25.830 --> 00:49:26.463 align:start line:85% position:50% size:75% high-performance RAID arrays. 00:49:26.463 --> 00:49:27.798 align:start line:85% position:50% size:70% No iMac before could ever do 00:49:27.798 --> 00:49:28.899 align:start line:85% position:50% size:70% that. When you combine that 00:49:28.899 --> 00:49:30.334 align:start line:85% position:44% size:78% with the internal display, that 00:49:30.334 --> 00:49:32.603 align:start line:85% position:44% size:78% means the iMac Pro can drive up 00:49:32.603 --> 00:49:34.872 align:start line:85% position:47% size:58% to 44 million pixels. 00:49:34.872 --> 00:49:36.373 align:start line:85% position:50% size:75% There's so much more we don't 00:49:36.373 --> 00:49:37.775 align:start line:85% position:46% size:68% even have time to get into, 00:49:37.775 --> 00:49:39.910 align:start line:85% position:50% size:70% things like a 1080p FaceTime 00:49:39.910 --> 00:49:42.046 align:start line:85% position:46% size:68% camera, a user-configurable 00:49:42.046 --> 00:49:45.082 align:start line:85% position:50% size:65% visa mount option, 2 times 00:49:45.082 --> 00:49:47.051 align:start line:85% position:46% size:68% wider AVX instructions, and 00:49:47.051 --> 00:49:51.822 align:start line:85% position:50% size:70% even a UHS-II SD card slot. 00:49:51.822 --> 00:49:53.424 align:start line:85% position:44% size:78% With all these high-performance 00:49:53.424 --> 00:49:54.992 align:start line:85% position:44% size:78% technologies and our incredible 00:49:54.992 --> 00:49:57.261 align:start line:85% position:46% size:68% 5K display, this iMacpro is 00:49:57.261 --> 00:49:58.062 align:start line:85% position:50% size:56% going to be an awesome 00:49:58.062 --> 00:50:00.264 align:start line:85% position:46% size:68% workstation for things like 00:50:00.264 --> 00:50:01.465 align:start line:85% position:50% size:70% real-time 3D rendering, high 00:50:01.465 --> 00:50:03.500 align:start line:85% position:47% size:63% frame rate, immersive VR, 00:50:03.500 --> 00:50:04.902 align:start line:85% position:45% size:73% machine learning development, 00:50:04.902 --> 00:50:06.237 align:start line:85% position:44% size:78% and super fast code compiling. 00:50:06.337 --> 00:50:07.838 align:start line:85% position:44% size:78% Now, speaking of workstations, 00:50:07.838 --> 00:50:09.974 align:start line:85% position:50% size:61% we wanted to compare the 00:50:09.974 --> 00:50:11.775 align:start line:85% position:45% size:73% starting configuration of the 00:50:11.775 --> 00:50:12.743 align:start line:85% position:47% size:63% iMac Pro to what's on the 00:50:12.743 --> 00:50:14.245 align:start line:85% position:50% size:75% market. If you were to go out 00:50:14.245 --> 00:50:15.980 align:start line:85% position:50% size:75% and build a comparably specced 00:50:15.980 --> 00:50:17.414 align:start line:85% position:46% size:68% system today, it would kovs 00:50:17.414 --> 00:50:20.818 align:start line:85% position:50% size:70% over $ -- it would cost over 00:50:20.818 --> 00:50:24.021 align:start line:85% position:50% size:75% $7,000. Keep in mind that's a 00:50:24.021 --> 00:50:25.389 align:start line:85% position:50% size:70% system that doesn't have our 00:50:25.389 --> 00:50:27.992 align:start line:85% position:50% size:75% best-in-class display, doesn't 00:50:27.992 --> 00:50:29.360 align:start line:85% position:50% size:61% have the incredible iMac 00:50:29.360 --> 00:50:32.363 align:start line:85% position:45% size:73% design, and obviously doesn't 00:50:32.363 --> 00:50:32.863 align:start line:85% position:50% size:25% run iOS. 00:50:32.863 --> 00:50:34.331 align:start line:85% position:50% size:70% We are going to price it at 00:50:34.331 --> 00:50:35.599 align:start line:85% position:48% size:33% just $4999. 00:50:35.599 --> 00:50:35.900 align:start line:85% position:50% size:31% (Applause) 00:50:35.900 --> 00:50:42.673 align:start line:85% position:44% size:78% And it's going to be available 00:50:42.673 --> 00:50:44.808 align:start line:85% position:50% size:35% in December. 00:50:44.808 --> 00:50:47.478 align:start line:85% position:50% size:75% So that's a sneak peek at the 00:50:47.478 --> 00:50:50.948 align:start line:85% position:47% size:63% iMac Pro. It packs works 00:50:50.948 --> 00:50:51.548 align:start line:85% position:45% size:73% workstation-class performance 00:50:51.548 --> 00:50:52.516 align:start line:85% position:46% size:68% into our incredible 27-inch 00:50:52.516 --> 00:50:54.652 align:start line:85% position:50% size:75% iMac design with its gorgeous 00:50:54.652 --> 00:50:55.619 align:start line:85% position:50% size:75% 5K display, and it is going to 00:50:55.619 --> 00:50:56.754 align:start line:85% position:46% size:68% be the most powerful Mac we 00:50:56.754 --> 00:50:58.589 align:start line:85% position:44% size:78% have ever made. So that is all 00:50:58.589 --> 00:51:00.291 align:start line:85% position:50% size:70% of our Mac news today. Now, 00:51:00.291 --> 00:51:01.325 align:start line:85% position:50% size:35% back to Tim. 00:51:01.325 --> 00:51:01.892 align:start line:85% position:50% size:31% (Applause) 00:51:01.892 --> 00:51:03.994 align:start line:85% position:49% size:3% 00:51:03.994 --> 00:51:05.329 align:start line:85% position:45% size:73% >> TIM COOK: Thanks, John. 00:51:05.329 --> 00:51:09.967 align:start line:85% position:50% size:65% All right. So many great 00:51:09.967 --> 00:51:12.269 align:start line:85% position:50% size:75% things happening with the Mac, 00:51:12.269 --> 00:51:15.406 align:start line:85% position:50% size:70% and John, I agree, that iMac 00:51:15.406 --> 00:51:17.541 align:start line:85% position:47% size:58% Pro really is badass. 00:51:17.541 --> 00:51:20.844 align:start line:85% position:46% size:68% All right. Next up, let's 00:51:20.844 --> 00:51:23.280 align:start line:85% position:48% size:43% talk about iOS. 00:51:23.280 --> 00:51:24.615 align:start line:85% position:47% size:58% (Cheers and applause) 00:51:24.615 --> 00:51:27.151 align:start line:85% position:50% size:65% The world's best and most 00:51:27.151 --> 00:51:29.086 align:start line:85% position:47% size:63% advanced mobile operating 00:51:29.086 --> 00:51:31.155 align:start line:85% position:44% size:78% system. Our customers love the 00:51:31.155 --> 00:51:33.891 align:start line:85% position:45% size:73% latest version, iOS 10, which 00:51:33.891 --> 00:51:36.360 align:start line:85% position:46% size:68% has an industry-leading 96% 00:51:36.360 --> 00:51:39.430 align:start line:85% position:46% size:68% customer satisfaction. And 00:51:39.430 --> 00:51:40.898 align:start line:85% position:44% size:78% it's absolutely incredible that 00:51:40.898 --> 00:51:42.800 align:start line:85% position:50% size:61% 86% of our customers are 00:51:42.800 --> 00:51:45.903 align:start line:85% position:47% size:63% running iOS 10 and taking 00:51:45.903 --> 00:51:49.773 align:start line:85% position:44% size:78% advantages of its capabilities. 00:51:49.773 --> 00:51:52.776 align:start line:85% position:50% size:65% This blows away the other 00:51:52.776 --> 00:51:54.445 align:start line:85% position:50% size:65% platforms that suffer from 00:51:54.445 --> 00:51:56.180 align:start line:85% position:47% size:63% horrible fragmentation. 00:51:56.180 --> 00:51:56.480 align:start line:85% position:50% size:31% (Applause) 00:51:56.480 --> 00:52:02.286 align:start line:85% position:46% size:68% 8 with iOS, developers can 00:52:02.286 --> 00:52:04.254 align:start line:85% position:50% size:61% always target the latest 00:52:04.254 --> 00:52:06.457 align:start line:85% position:50% size:70% capabilities and features of 00:52:06.457 --> 00:52:09.426 align:start line:85% position:44% size:78% our latest operating system and 00:52:09.426 --> 00:52:10.995 align:start line:85% position:47% size:63% be confident that there's 00:52:10.995 --> 00:52:12.796 align:start line:85% position:46% size:68% customers there for them. 00:52:12.796 --> 00:52:17.368 align:start line:85% position:50% size:70% Now, today, we are going to 00:52:17.368 --> 00:52:20.771 align:start line:85% position:50% size:75% take the world's best and most 00:52:20.771 --> 00:52:22.873 align:start line:85% position:47% size:63% advanced mobile operating 00:52:22.873 --> 00:52:26.877 align:start line:85% position:50% size:75% system and turn it up to 11! 00:52:26.877 --> 00:52:27.177 align:start line:85% position:50% size:31% (Applause) 00:52:27.177 --> 00:52:34.551 align:start line:85% position:45% size:73% And I'd like to invite Craig 00:52:34.551 --> 00:52:36.320 align:start line:85% position:45% size:73% back to take you through it. 00:52:36.320 --> 00:52:37.688 align:start line:85% position:50% size:21% Craig! 00:52:37.688 --> 00:52:37.988 align:start line:85% position:50% size:31% (Applause) 00:52:37.988 --> 00:52:40.324 align:start line:85% position:49% size:3% 00:52:40.324 --> 00:52:41.258 align:start line:85% position:44% size:78% >> CRAIG FEDERIGHI: Thank you, 00:52:41.258 --> 00:52:43.861 align:start line:85% position:50% size:75% Tim. Hello again. Let's talk 00:52:43.861 --> 00:52:48.766 align:start line:85% position:44% size:78% about iOS 11. It's a big one. 00:52:48.766 --> 00:52:50.567 align:start line:85% position:46% size:68% Now, we have a big focus on 00:52:50.567 --> 00:52:52.436 align:start line:85% position:46% size:68% technologies in iOS 11, but 00:52:52.436 --> 00:52:53.537 align:start line:85% position:44% size:78% also some really big features. 00:52:53.537 --> 00:52:54.838 align:start line:85% position:45% size:73% We have a lot to talk about. 00:52:54.838 --> 00:52:56.407 align:start line:85% position:50% size:65% We are going to start with 00:52:56.407 --> 00:52:58.942 align:start line:85% position:44% size:78% Messages. Now, you all know in 00:52:58.942 --> 00:53:02.913 align:start line:85% position:50% size:75% iOS 10, we added iMessage apps 00:53:02.913 --> 00:53:04.782 align:start line:85% position:50% size:75% and stickers. People have had 00:53:04.782 --> 00:53:06.350 align:start line:85% position:50% size:70% a lot of fun with these, and 00:53:06.350 --> 00:53:07.951 align:start line:85% position:50% size:70% now in iOS 11, we are making 00:53:07.951 --> 00:53:09.486 align:start line:85% position:46% size:68% them more discoverable than 00:53:09.486 --> 00:53:10.754 align:start line:85% position:45% size:73% ever with this redesigned app 00:53:10.754 --> 00:53:12.790 align:start line:85% position:45% size:73% drawer. You can see you have 00:53:12.790 --> 00:53:13.390 align:start line:85% position:50% size:65% your apps accessible right 00:53:13.390 --> 00:53:14.391 align:start line:85% position:50% size:65% there at the bottom of the 00:53:14.391 --> 00:53:16.360 align:start line:85% position:44% size:78% screen, with just a tap you can 00:53:16.360 --> 00:53:17.361 align:start line:85% position:45% size:73% bring them up, scroll through 00:53:17.361 --> 00:53:19.396 align:start line:85% position:50% size:70% them, and tap into any app. 00:53:19.396 --> 00:53:20.798 align:start line:85% position:44% size:78% It's really easy, going to make 00:53:20.798 --> 00:53:21.932 align:start line:85% position:50% size:75% it a lot of fun for you to use 00:53:21.932 --> 00:53:22.833 align:start line:85% position:47% size:63% your apps and stickers. 00:53:22.833 --> 00:53:24.368 align:start line:85% position:50% size:61% Now, the big story with 00:53:24.368 --> 00:53:26.837 align:start line:85% position:45% size:73% Messages, though, is Messages 00:53:26.837 --> 00:53:28.739 align:start line:85% position:44% size:78% in iCloud because now with your 00:53:28.739 --> 00:53:30.574 align:start line:85% position:45% size:73% iMessages in iCloud, when you 00:53:30.574 --> 00:53:33.343 align:start line:85% position:50% size:75% sign in to another new device, 00:53:33.343 --> 00:53:34.645 align:start line:85% position:44% size:78% well, all of your conversations 00:53:34.645 --> 00:53:36.747 align:start line:85% position:44% size:78% are automatically synchronized. 00:53:36.747 --> 00:53:36.880 align:start line:85% position:49% size:3% 00:53:36.880 --> 00:53:37.381 align:start line:85% position:50% size:31% (Applause) 00:53:37.381 --> 00:53:42.886 align:start line:85% position:50% size:65% And in fact, they stay in 00:53:42.886 --> 00:53:44.288 align:start line:85% position:50% size:75% sync, so if you want to delete 00:53:44.288 --> 00:53:45.456 align:start line:85% position:50% size:70% an embarrassing message that 00:53:45.456 --> 00:53:46.790 align:start line:85% position:50% size:56% you don't want in your 00:53:46.790 --> 00:53:48.092 align:start line:85% position:50% size:61% transcript, it goes away 00:53:48.092 --> 00:53:49.460 align:start line:85% position:50% size:70% everywhere, which is kind of 00:53:49.460 --> 00:53:50.294 align:start line:85% position:48% size:18% nice. 00:53:50.294 --> 00:53:53.530 align:start line:85% position:50% size:75% So this, of course, allows us 00:53:53.530 --> 00:53:54.798 align:start line:85% position:44% size:78% to optimize your device storage 00:53:54.798 --> 00:53:55.766 align:start line:85% position:45% size:73% because with your messages in 00:53:55.766 --> 00:53:57.468 align:start line:85% position:44% size:78% the cloud, we only need to keep 00:53:57.468 --> 00:53:59.970 align:start line:85% position:50% size:70% your most recent messages ca 00:53:59.970 --> 00:54:00.838 align:start line:85% position:45% size:73% cached on the device, so that 00:54:00.838 --> 00:54:02.306 align:start line:85% position:50% size:70% makes for smaller and faster 00:54:02.306 --> 00:54:03.340 align:start line:85% position:44% size:78% backups. This is available for 00:54:03.340 --> 00:54:05.476 align:start line:85% position:44% size:78% iOS and the Mac, and of course, 00:54:05.476 --> 00:54:07.277 align:start line:85% position:44% size:78% your messages remain end-to-end 00:54:07.277 --> 00:54:08.178 align:start line:85% position:50% size:31% encrypted. 00:54:08.178 --> 00:54:11.115 align:start line:85% position:50% size:65% Next, Apple Pay. We love 00:54:11.115 --> 00:54:13.150 align:start line:85% position:45% size:73% using Apple Pay to buy things 00:54:13.150 --> 00:54:15.252 align:start line:85% position:50% size:75% at retail. In fact, Apple Pay 00:54:15.252 --> 00:54:18.422 align:start line:85% position:45% size:73% is the number one contactless 00:54:18.422 --> 00:54:19.756 align:start line:85% position:47% size:63% payment service on mobile 00:54:19.756 --> 00:54:21.258 align:start line:85% position:50% size:75% devices, and by the end of the 00:54:21.258 --> 00:54:22.759 align:start line:85% position:45% size:73% year, it will be available in 00:54:22.759 --> 00:54:25.262 align:start line:85% position:44% size:78% more than 50% of retailers here 00:54:25.262 --> 00:54:26.897 align:start line:85% position:50% size:50% in the U.S. Yeah. 00:54:26.897 --> 00:54:27.431 align:start line:85% position:50% size:31% (Applause) 00:54:27.431 --> 00:54:31.935 align:start line:85% position:45% size:73% But in addition to paying at 00:54:31.935 --> 00:54:34.371 align:start line:85% position:46% size:68% retail, we use Apple Pay in 00:54:34.371 --> 00:54:36.406 align:start line:85% position:44% size:78% apps, we use it in the Web, and 00:54:36.406 --> 00:54:38.509 align:start line:85% position:44% size:78% there was one final frontier we 00:54:38.509 --> 00:54:40.144 align:start line:85% position:45% size:73% wanted to conquer, and that's 00:54:40.144 --> 00:54:42.279 align:start line:85% position:50% size:75% Apple Pay for person-to-person 00:54:42.279 --> 00:54:43.647 align:start line:85% position:48% size:28% payments. 00:54:43.647 --> 00:54:44.148 align:start line:85% position:47% size:58% (Cheers and applause) 00:54:44.148 --> 00:54:51.922 align:start line:85% position:44% size:78% Now, it's super simple because 00:54:51.922 --> 00:54:55.125 align:start line:85% position:46% size:68% it's integrated right in to 00:54:55.125 --> 00:54:56.860 align:start line:85% position:50% size:75% Messages as an iMessage app. 00:54:56.860 --> 00:54:57.161 align:start line:85% position:50% size:31% (Applause) 00:54:57.161 --> 00:55:04.835 align:start line:85% position:50% size:70% So you can send and receive 00:55:04.835 --> 00:55:06.603 align:start line:85% position:44% size:78% money right in your transcript. 00:55:06.603 --> 00:55:08.272 align:start line:85% position:45% size:73% Of course, when you send it, 00:55:08.272 --> 00:55:10.507 align:start line:85% position:46% size:68% you authenticate securely. 00:55:10.507 --> 00:55:13.310 align:start line:85% position:50% size:65% With Touch ID. And if you 00:55:13.310 --> 00:55:14.945 align:start line:85% position:44% size:78% receive money with iMessage, it 00:55:14.945 --> 00:55:16.780 align:start line:85% position:45% size:73% goes into your Apple Pay cash 00:55:16.780 --> 00:55:18.882 align:start line:85% position:50% size:75% card. And from there, you can 00:55:18.882 --> 00:55:19.983 align:start line:85% position:47% size:63% send it on to friends and 00:55:19.983 --> 00:55:21.351 align:start line:85% position:50% size:75% family if you are charitable. 00:55:21.351 --> 00:55:22.319 align:start line:85% position:50% size:56% You can make Apple Pay 00:55:22.319 --> 00:55:24.388 align:start line:85% position:45% size:73% purchases at retail or on the 00:55:24.388 --> 00:55:25.789 align:start line:85% position:46% size:68% Web, and of course, you can 00:55:25.789 --> 00:55:27.324 align:start line:85% position:50% size:75% pull it out and transfer it to 00:55:27.324 --> 00:55:28.258 align:start line:85% position:50% size:65% your bank. It's available 00:55:28.258 --> 00:55:30.360 align:start line:85% position:50% size:70% across all these iOS devices 00:55:30.360 --> 00:55:34.865 align:start line:85% position:50% size:70% and Apple Apple Watch too. 00:55:34.865 --> 00:55:35.899 align:start line:85% position:48% size:33% Thank you. 00:55:35.899 --> 00:55:36.300 align:start line:85% position:50% size:31% (Applause) 00:55:36.300 --> 00:55:40.437 align:start line:85% position:45% size:73% So next let's turn to Siri. 00:55:40.437 --> 00:55:44.007 align:start line:85% position:45% size:73% Now, Siri is used monthly for 00:55:44.007 --> 00:55:46.443 align:start line:85% position:44% size:78% more than 375 million devices. 00:55:46.443 --> 00:55:47.945 align:start line:85% position:44% size:78% It's absolutely huge. And it's 00:55:47.945 --> 00:55:49.913 align:start line:85% position:44% size:78% available in more languages and 00:55:49.913 --> 00:55:52.783 align:start line:85% position:45% size:73% more countries than any other 00:55:52.783 --> 00:55:54.818 align:start line:85% position:45% size:73% assistant, 21 languages in 36 00:55:54.818 --> 00:55:57.854 align:start line:85% position:45% size:73% countries. So for iOS 11, we 00:55:57.854 --> 00:55:59.189 align:start line:85% position:46% size:68% are making a big upgrade to 00:55:59.189 --> 00:55:59.957 align:start line:85% position:47% size:63% your primary interface in 00:55:59.957 --> 00:56:01.892 align:start line:85% position:45% size:73% dealing with Siri, and that's 00:56:01.892 --> 00:56:04.261 align:start line:85% position:50% size:75% Siri's voice. We've used deep 00:56:04.261 --> 00:56:05.896 align:start line:85% position:44% size:78% learning now to create a really 00:56:05.896 --> 00:56:07.297 align:start line:85% position:50% size:70% natural and expressive voice 00:56:07.297 --> 00:56:08.465 align:start line:85% position:50% size:75% for Siri, and I would like for 00:56:08.465 --> 00:56:09.800 align:start line:85% position:48% size:43% you to hear it. 00:56:09.800 --> 00:56:09.933 align:start line:85% position:49% size:3% 00:56:09.933 --> 00:56:11.235 align:start line:85% position:50% size:75% >> SIRI: Here is the forecast 00:56:11.235 --> 00:56:13.270 align:start line:85% position:50% size:75% for the next ten days: Sunny, 00:56:13.270 --> 00:56:17.441 align:start line:85% position:48% size:48% sunny, and sunny. 00:56:17.441 --> 00:56:17.975 align:start line:85% position:50% size:65% >> CRAIG FEDERIGHI: Three 00:56:17.975 --> 00:56:20.477 align:start line:85% position:44% size:78% different ways to say "sunny." 00:56:20.477 --> 00:56:22.246 align:start line:85% position:44% size:78% Very powerful. Siri also has a 00:56:22.246 --> 00:56:23.480 align:start line:85% position:47% size:63% male voice, and it sounds 00:56:23.480 --> 00:56:24.381 align:start line:85% position:50% size:41% fantastic too. 00:56:24.381 --> 00:56:25.315 align:start line:85% position:50% size:61% >> SIRI: I love machine 00:56:25.315 --> 00:56:28.819 align:start line:85% position:44% size:78% learning, especially since I am 00:56:28.819 --> 00:56:31.989 align:start line:85% position:47% size:63% a machine ... learning. 00:56:31.989 --> 00:56:33.257 align:start line:85% position:44% size:78% >> CRAIG FEDERIGHI: Siri has a 00:56:33.257 --> 00:56:34.324 align:start line:85% position:45% size:73% great new visual interface as 00:56:34.324 --> 00:56:35.259 align:start line:85% position:50% size:75% well, and it's able to provide 00:56:35.259 --> 00:56:36.260 align:start line:85% position:50% size:70% you with follow-up questions 00:56:36.260 --> 00:56:37.861 align:start line:85% position:50% size:70% and answers with just a tap, 00:56:37.861 --> 00:56:39.896 align:start line:85% position:45% size:73% and multiple results when you 00:56:39.896 --> 00:56:42.099 align:start line:85% position:46% size:68% make a query, it's really h 00:56:42.099 --> 00:56:44.101 align:start line:85% position:50% size:70% handy. Now, Siri also has a 00:56:44.101 --> 00:56:46.837 align:start line:85% position:50% size:61% new capability, which is 00:56:46.837 --> 00:56:48.839 align:start line:85% position:50% size:70% translation. So you can now 00:56:48.839 --> 00:56:49.773 align:start line:85% position:44% size:78% ask something like: How do you 00:56:49.773 --> 00:56:51.808 align:start line:85% position:45% size:73% say what are the most popular 00:56:51.808 --> 00:56:54.177 align:start line:85% position:46% size:68% dishes in your restaurant? 00:56:54.177 --> 00:56:58.782 align:start line:85% position:45% size:73% Chinese? And Siri can say -- 00:56:58.782 --> 00:57:01.952 align:start line:85% position:46% size:68% (Siri replying in Chinese) 00:57:01.952 --> 00:57:02.719 align:start line:85% position:44% size:78% >> CRAIG FEDERIGHI: Totally. 00:57:02.719 --> 00:57:03.020 align:start line:85% position:50% size:31% (Applause) 00:57:03.020 --> 00:57:05.856 align:start line:85% position:46% size:68% Now, translation initially 00:57:05.856 --> 00:57:06.957 align:start line:85% position:45% size:73% will support translation from 00:57:06.957 --> 00:57:09.259 align:start line:85% position:46% size:68% English to Chinese, French, 00:57:09.259 --> 00:57:11.762 align:start line:85% position:45% size:73% German, Italian, and Spanish, 00:57:11.762 --> 00:57:12.963 align:start line:85% position:50% size:70% and we'll have more language 00:57:12.963 --> 00:57:14.298 align:start line:85% position:50% size:65% combinations coming in the 00:57:14.298 --> 00:57:14.831 align:start line:85% position:48% size:43% months to come. 00:57:14.831 --> 00:57:16.833 align:start line:85% position:50% size:70% Now, when it comes to using 00:57:16.833 --> 00:57:18.635 align:start line:85% position:47% size:63% Siri to access your other 00:57:18.635 --> 00:57:21.004 align:start line:85% position:50% size:75% applications, we have SiriKit, 00:57:21.004 --> 00:57:26.043 align:start line:85% position:46% size:68% and SiriKit can now do more 00:57:26.043 --> 00:57:27.944 align:start line:85% position:45% size:73% than ever in iOS 11. Now you 00:57:27.944 --> 00:57:28.979 align:start line:85% position:44% size:78% can do task management by using 00:57:28.979 --> 00:57:32.949 align:start line:85% position:50% size:65% Siri to make tasks in omni 00:57:32.949 --> 00:57:37.054 align:start line:85% position:50% size:75% focus, take notes in Evernote, 00:57:37.054 --> 00:57:39.222 align:start line:85% position:45% size:73% or even bring up a QR code in 00:57:39.222 --> 00:57:39.489 align:start line:85% position:48% size:23% WeChat. 00:57:39.489 --> 00:57:40.857 align:start line:85% position:50% size:61% Siri isn't just a voice 00:57:40.857 --> 00:57:43.260 align:start line:85% position:47% size:53% assistant. With Siri 00:57:43.260 --> 00:57:44.328 align:start line:85% position:46% size:68% intelligence, Siri not only 00:57:44.328 --> 00:57:45.262 align:start line:85% position:50% size:65% understands your voice, it 00:57:45.262 --> 00:57:46.763 align:start line:85% position:50% size:70% understands the context. It 00:57:46.763 --> 00:57:48.432 align:start line:85% position:44% size:78% understands your interests. It 00:57:48.432 --> 00:57:49.800 align:start line:85% position:50% size:70% understands how you use your 00:57:49.800 --> 00:57:52.436 align:start line:85% position:50% size:65% device. This allows it to 00:57:52.436 --> 00:57:53.537 align:start line:85% position:50% size:75% ultimately understand what you 00:57:53.537 --> 00:57:55.706 align:start line:85% position:50% size:65% want next. Now, we've all 00:57:55.706 --> 00:57:57.140 align:start line:85% position:44% size:78% experienced this where Siri can 00:57:57.140 --> 00:57:57.974 align:start line:85% position:50% size:70% help us predict what apps we 00:57:57.974 --> 00:58:01.545 align:start line:85% position:44% size:78% might want to use next, give us 00:58:01.545 --> 00:58:02.312 align:start line:85% position:50% size:70% a time-to-leave notification 00:58:02.312 --> 00:58:04.247 align:start line:85% position:44% size:78% based on our calendar and where 00:58:04.247 --> 00:58:06.416 align:start line:85% position:50% size:70% we are, help us respond to a 00:58:06.416 --> 00:58:08.885 align:start line:85% position:50% size:75% text message. In iOS 11, Siri 00:58:08.885 --> 00:58:10.654 align:start line:85% position:50% size:65% uses on-device learning to 00:58:10.654 --> 00:58:14.257 align:start line:85% position:44% size:78% understand more about topics of 00:58:14.257 --> 00:58:15.392 align:start line:85% position:47% size:63% interest to us, so it can 00:58:15.392 --> 00:58:16.360 align:start line:85% position:50% size:65% actually suggest topics we 00:58:16.360 --> 00:58:17.594 align:start line:85% position:44% size:78% might be interested in learning 00:58:17.594 --> 00:58:19.896 align:start line:85% position:50% size:65% about in news; can help us 00:58:19.896 --> 00:58:21.031 align:start line:85% position:45% size:73% respond with our location for 00:58:21.031 --> 00:58:23.433 align:start line:85% position:50% size:70% getting to an appointment to 00:58:23.433 --> 00:58:25.335 align:start line:85% position:45% size:73% someone in Messages; and even 00:58:25.335 --> 00:58:26.336 align:start line:85% position:47% size:58% help us make a calendar 00:58:26.336 --> 00:58:26.970 align:start line:85% position:50% size:75% appointment based on something 00:58:26.970 --> 00:58:28.805 align:start line:85% position:46% size:68% we've just booked inside of 00:58:28.805 --> 00:58:31.274 align:start line:85% position:50% size:70% Safari on the Web. And what 00:58:31.274 --> 00:58:32.342 align:start line:85% position:50% size:75% Siri learns about you on twice 00:58:32.342 --> 00:58:34.644 align:start line:85% position:50% size:70% is now kept cineBG ed across 00:58:34.644 --> 00:58:38.248 align:start line:85% position:50% size:75% all of -- synced across all of 00:58:38.248 --> 00:58:39.349 align:start line:85% position:44% size:78% your devices so you are dealing 00:58:39.349 --> 00:58:40.484 align:start line:85% position:44% size:78% with one Siri. Of course, this 00:58:40.484 --> 00:58:41.918 align:start line:85% position:46% size:68% is kept completely private, 00:58:41.918 --> 00:58:43.286 align:start line:85% position:45% size:73% readable by only you and your 00:58:43.286 --> 00:58:43.754 align:start line:85% position:50% size:25% devices. 00:58:43.754 --> 00:58:44.054 align:start line:85% position:50% size:31% (Applause) 00:58:44.054 --> 00:58:51.395 align:start line:85% position:50% size:65% Next let's talk about the 00:58:51.395 --> 00:58:54.231 align:start line:85% position:50% size:61% camera. People love the 00:58:54.231 --> 00:58:55.298 align:start line:85% position:44% size:78% fantastic cameras in the iPhone 00:58:55.298 --> 00:58:58.001 align:start line:85% position:46% size:68% 7 and 7 Plus. In fact, our 00:58:58.001 --> 00:59:00.337 align:start line:85% position:45% size:73% customers now take a trillion 00:59:00.337 --> 00:59:02.406 align:start line:85% position:50% size:56% photos per year. It's 00:59:02.406 --> 00:59:03.774 align:start line:85% position:45% size:73% absolutely amazing. And they 00:59:03.774 --> 00:59:06.376 align:start line:85% position:50% size:70% take a lot of video too, and 00:59:06.376 --> 00:59:09.279 align:start line:85% position:46% size:68% today they do it in H.264. 00:59:09.279 --> 00:59:11.882 align:start line:85% position:44% size:78% Now, with our latest iPhones in 00:59:11.882 --> 00:59:14.818 align:start line:85% position:46% size:68% iOS 7, they are using HEVC, 00:59:14.818 --> 00:59:17.454 align:start line:85% position:50% size:70% which is giving us up to two 00:59:17.454 --> 00:59:19.322 align:start line:85% position:50% size:70% times better compression for 00:59:19.322 --> 00:59:21.191 align:start line:85% position:45% size:73% camera-captured videos, which 00:59:21.191 --> 00:59:22.392 align:start line:85% position:45% size:73% means less storage space used 00:59:22.392 --> 00:59:23.760 align:start line:85% position:45% size:73% on your device and less space 00:59:23.760 --> 00:59:25.862 align:start line:85% position:50% size:75% used in the cloud. And we are 00:59:25.862 --> 00:59:27.998 align:start line:85% position:50% size:75% applying these same techniques 00:59:27.998 --> 00:59:29.733 align:start line:85% position:50% size:70% to replace JPEG capture with 00:59:29.733 --> 00:59:32.836 align:start line:85% position:50% size:50% what we call HEIF, h 00:59:32.836 --> 00:59:33.470 align:start line:85% position:50% size:75% high-efficiency image format. 00:59:33.470 --> 00:59:35.605 align:start line:85% position:44% size:78% It's based on HEVC, and it also 00:59:35.605 --> 00:59:38.942 align:start line:85% position:44% size:78% provides awesome-quality images 00:59:38.942 --> 00:59:41.978 align:start line:85% position:50% size:61% at half the size on your 00:59:41.978 --> 00:59:42.245 align:start line:85% position:48% size:23% device. 00:59:42.245 --> 00:59:42.579 align:start line:85% position:50% size:31% (Applause) 00:59:42.579 --> 00:59:51.421 align:start line:85% position:45% size:73% And of course, you can still 00:59:51.421 --> 00:59:52.389 align:start line:85% position:46% size:68% share completely compatibly 00:59:52.389 --> 00:59:53.223 align:start line:85% position:50% size:35% with others. 00:59:53.223 --> 00:59:55.859 align:start line:85% position:45% size:73% Now, with the iPhone 7 Plus, 00:59:55.859 --> 00:59:58.295 align:start line:85% position:50% size:75% we love taking these beautiful 00:59:58.295 --> 00:59:59.930 align:start line:85% position:50% size:75% portrait photos. Now with iOS 00:59:59.930 --> 01:00:03.266 align:start line:85% position:47% size:63% 11, we can take low-light 01:00:03.266 --> 01:00:05.869 align:start line:85% position:44% size:78% photographs using optical image 01:00:05.869 --> 01:00:09.806 align:start line:85% position:44% size:78% stabilization, True Tone flash, 01:00:09.806 --> 01:00:10.907 align:start line:85% position:45% size:73% HDR delivers incredible image 01:00:10.907 --> 01:00:12.776 align:start line:85% position:50% size:75% quality, and we are taking the 01:00:12.776 --> 01:00:13.643 align:start line:85% position:45% size:73% depth information that we can 01:00:13.643 --> 01:00:14.978 align:start line:85% position:50% size:70% capture with two cameras and 01:00:14.978 --> 01:00:16.746 align:start line:85% position:50% size:75% exposing it to developers with 01:00:16.746 --> 01:00:19.349 align:start line:85% position:50% size:65% a new depth API, which has 01:00:19.349 --> 01:00:20.750 align:start line:85% position:45% size:73% allowed them to do incredibly 01:00:20.750 --> 01:00:22.853 align:start line:85% position:45% size:73% fun and artistic photos, like 01:00:22.853 --> 01:00:24.888 align:start line:85% position:50% size:70% this, using the depth API. 01:00:24.888 --> 01:00:26.289 align:start line:85% position:50% size:75% Now, when you are done taking 01:00:26.289 --> 01:00:28.425 align:start line:85% position:50% size:70% your photos, you go to enjoy 01:00:28.425 --> 01:00:30.327 align:start line:85% position:44% size:78% them in the Photos app, and one 01:00:30.327 --> 01:00:31.828 align:start line:85% position:46% size:68% of the ways I love enjoying 01:00:31.828 --> 01:00:32.996 align:start line:85% position:47% size:63% them is with the Memories 01:00:32.996 --> 01:00:34.798 align:start line:85% position:46% size:68% feature because Memories is 01:00:34.798 --> 01:00:38.301 align:start line:85% position:46% size:68% able to scan my library and 01:00:38.301 --> 01:00:39.269 align:start line:85% position:45% size:73% find all kinds of fun events, 01:00:39.269 --> 01:00:40.837 align:start line:85% position:46% size:68% and now it can do more than 01:00:40.837 --> 01:00:42.439 align:start line:85% position:44% size:78% ever. It uses machine learning 01:00:42.439 --> 01:00:44.341 align:start line:85% position:50% size:65% to identify things like sp 01:00:44.341 --> 01:00:48.245 align:start line:85% position:44% size:78% sporting events, even weddings, 01:00:48.245 --> 01:00:50.347 align:start line:85% position:44% size:78% anniversaries, memories of your 01:00:50.347 --> 01:00:51.481 align:start line:85% position:50% size:70% babies. It's really great. 01:00:51.481 --> 01:00:52.849 align:start line:85% position:45% size:73% And when you if to play those 01:00:52.849 --> 01:00:54.417 align:start line:85% position:44% size:78% back, you can see them not just 01:00:54.417 --> 01:00:56.319 align:start line:85% position:47% size:63% in normal landscape orien 01:00:56.319 --> 01:00:56.953 align:start line:85% position:44% size:78% orientation, but now watch them 01:00:56.953 --> 01:00:58.355 align:start line:85% position:50% size:61% in portrait, taking full 01:00:58.355 --> 01:00:59.556 align:start line:85% position:44% size:78% advantage of the height of your 01:00:59.556 --> 01:01:00.023 align:start line:85% position:50% size:25% display. 01:01:00.023 --> 01:01:01.858 align:start line:85% position:46% size:68% Now, when it comes to Live 01:01:01.858 --> 01:01:03.260 align:start line:85% position:50% size:70% Photos, we've got some great 01:01:03.260 --> 01:01:05.795 align:start line:85% position:45% size:73% enhancements as well. So you 01:01:05.795 --> 01:01:07.297 align:start line:85% position:50% size:75% can now trim your Live Photos, 01:01:07.297 --> 01:01:08.999 align:start line:85% position:50% size:70% the video around the still. 01:01:08.999 --> 01:01:10.433 align:start line:85% position:45% size:73% You can mark any part of your 01:01:10.433 --> 01:01:11.935 align:start line:85% position:44% size:78% video as your key photo, and so 01:01:11.935 --> 01:01:12.802 align:start line:85% position:50% size:31% much more. 01:01:12.802 --> 01:01:15.005 align:start line:85% position:45% size:73% So these are some of the big 01:01:15.005 --> 01:01:16.339 align:start line:85% position:50% size:70% features in iOS 11. There's 01:01:16.339 --> 01:01:17.941 align:start line:85% position:50% size:65% one other which is a major 01:01:17.941 --> 01:01:19.910 align:start line:85% position:50% size:70% redesign to Control Center. 01:01:19.910 --> 01:01:21.578 align:start line:85% position:50% size:75% Rather than show it in slides, 01:01:21.578 --> 01:01:22.946 align:start line:85% position:47% size:63% how about we do a demo? 01:01:22.946 --> 01:01:23.346 align:start line:85% position:50% size:31% (Applause) 01:01:23.346 --> 01:01:30.887 align:start line:85% position:46% size:68% All right. Let's take our 01:01:30.887 --> 01:01:32.289 align:start line:85% position:50% size:75% first live look -- no, I don't 01:01:32.289 --> 01:01:34.291 align:start line:85% position:45% size:73% want to do that -- let's take 01:01:34.291 --> 01:01:38.261 align:start line:85% position:44% size:78% our first live look at iOS 11. 01:01:38.261 --> 01:01:39.963 align:start line:85% position:46% size:68% I am going to just bring up 01:01:39.963 --> 01:01:40.864 align:start line:85% position:50% size:75% Control Center, as always, and 01:01:40.864 --> 01:01:42.165 align:start line:85% position:44% size:78% what you will notice is Control 01:01:42.165 --> 01:01:45.402 align:start line:85% position:50% size:70% Center is now a single page, 01:01:45.402 --> 01:01:47.003 align:start line:85% position:45% size:73% packs all the features into a 01:01:47.003 --> 01:01:47.370 align:start line:85% position:50% size:35% single page. 01:01:47.370 --> 01:01:47.804 align:start line:85% position:50% size:31% (Applause) 01:01:47.804 --> 01:01:49.272 align:start line:85% position:47% size:63% Of course, it has simple 01:01:49.272 --> 01:01:51.007 align:start line:85% position:50% size:70% switches. I will just do an 01:01:51.007 --> 01:01:52.776 align:start line:85% position:45% size:73% orientation lock. It's got a 01:01:52.776 --> 01:01:53.410 align:start line:85% position:50% size:65% beautiful little animation 01:01:53.410 --> 01:01:54.744 align:start line:85% position:44% size:78% there for the orientation lock. 01:01:54.744 --> 01:01:56.379 align:start line:85% position:50% size:70% It has sliders available so 01:01:56.379 --> 01:01:57.314 align:start line:85% position:50% size:65% you can adjust volume like 01:01:57.314 --> 01:01:59.549 align:start line:85% position:50% size:75% this. But it provides greater 01:01:59.549 --> 01:02:01.851 align:start line:85% position:44% size:78% depth because with 3D Touch, 3D 01:02:01.851 --> 01:02:04.321 align:start line:85% position:45% size:73% Touch on slider like this and 01:02:04.321 --> 01:02:05.355 align:start line:85% position:45% size:73% get access to more controls. 01:02:05.355 --> 01:02:07.257 align:start line:85% position:50% size:75% This allows us to pack lots of 01:02:07.257 --> 01:02:09.259 align:start line:85% position:44% size:78% capabilities really easily into 01:02:09.259 --> 01:02:10.393 align:start line:85% position:46% size:68% the design. So you see, we 01:02:10.393 --> 01:02:13.363 align:start line:85% position:44% size:78% have our wireless control, so I 01:02:13.363 --> 01:02:14.965 align:start line:85% position:44% size:78% can just tap on airplane mode. 01:02:14.965 --> 01:02:16.299 align:start line:85% position:50% size:61% But if I 3D touch on the 01:02:16.299 --> 01:02:18.335 align:start line:85% position:45% size:73% platter, I get access to even 01:02:18.335 --> 01:02:19.402 align:start line:85% position:50% size:75% more features. This is really 01:02:19.402 --> 01:02:21.304 align:start line:85% position:45% size:73% great with your music because 01:02:21.304 --> 01:02:23.239 align:start line:85% position:50% size:70% you can operate them here or 01:02:23.239 --> 01:02:25.208 align:start line:85% position:47% size:53% jump in for even more 01:02:25.208 --> 01:02:26.309 align:start line:85% position:50% size:75% information. So it's a really 01:02:26.309 --> 01:02:27.811 align:start line:85% position:44% size:78% great new Control Center, and I 01:02:27.811 --> 01:02:28.545 align:start line:85% position:45% size:73% think you are going to really 01:02:28.545 --> 01:02:28.878 align:start line:85% position:50% size:25% love it. 01:02:28.878 --> 01:02:29.346 align:start line:85% position:50% size:31% (Applause) 01:02:29.346 --> 01:02:35.352 align:start line:85% position:46% size:68% Now, we've also taken this 01:02:35.352 --> 01:02:37.587 align:start line:85% position:50% size:70% opportunity to redesign lock 01:02:37.587 --> 01:02:38.488 align:start line:85% position:50% size:75% screen and Notification Center 01:02:38.488 --> 01:02:41.925 align:start line:85% position:46% size:68% by making them one. So now 01:02:41.925 --> 01:02:45.328 align:start line:85% position:50% size:70% when I am on my lock screen, 01:02:45.328 --> 01:02:46.796 align:start line:85% position:50% size:75% when I unlock the device, just 01:02:46.796 --> 01:02:48.632 align:start line:85% position:45% size:73% like that, I can actually now 01:02:48.632 --> 01:02:49.899 align:start line:85% position:50% size:75% swipe back down, I am actually 01:02:49.899 --> 01:02:51.768 align:start line:85% position:44% size:78% on my lock screen, seeing those 01:02:51.768 --> 01:02:54.371 align:start line:85% position:44% size:78% notifications, but I can get at 01:02:54.371 --> 01:02:56.272 align:start line:85% position:44% size:78% all my other notifications just 01:02:56.272 --> 01:02:57.273 align:start line:85% position:46% size:68% by scrolling up like that. 01:02:57.273 --> 01:02:59.576 align:start line:85% position:47% size:63% It's a really great unifi 01:02:59.576 --> 01:03:00.210 align:start line:85% position:44% size:78% unification, and you still have 01:03:00.210 --> 01:03:01.878 align:start line:85% position:50% size:65% access, of course, to your 01:03:01.878 --> 01:03:03.880 align:start line:85% position:50% size:70% widgets on the left and your 01:03:03.880 --> 01:03:05.315 align:start line:85% position:50% size:56% camera on the right. 01:03:05.315 --> 01:03:06.850 align:start line:85% position:47% size:63% Now let's take a look at 01:03:06.850 --> 01:03:09.886 align:start line:85% position:50% size:61% Photos. These beautiful 01:03:09.886 --> 01:03:10.854 align:start line:85% position:44% size:78% portrait photos, but also these 01:03:10.854 --> 01:03:12.055 align:start line:85% position:50% size:65% great Live Photos, and you 01:03:12.055 --> 01:03:13.289 align:start line:85% position:46% size:68% know, Live Photos capture a 01:03:13.289 --> 01:03:14.924 align:start line:85% position:44% size:78% still, but then also a bunch of 01:03:14.924 --> 01:03:15.759 align:start line:85% position:50% size:70% video automatically captured 01:03:15.759 --> 01:03:17.827 align:start line:85% position:50% size:70% around it, and sometimes the 01:03:17.827 --> 01:03:19.362 align:start line:85% position:50% size:70% best shot wasn't the still. 01:03:19.362 --> 01:03:21.831 align:start line:85% position:45% size:73% Well, now we can go into edit 01:03:21.831 --> 01:03:23.433 align:start line:85% position:44% size:78% mode, we can trim this video if 01:03:23.433 --> 01:03:25.068 align:start line:85% position:50% size:61% we want, but we also can 01:03:25.068 --> 01:03:27.270 align:start line:85% position:50% size:75% capture just the frame we want 01:03:27.270 --> 01:03:30.340 align:start line:85% position:50% size:75% and make that our key photo. 01:03:30.340 --> 01:03:30.807 align:start line:85% position:50% size:31% (Applause) 01:03:30.807 --> 01:03:38.014 align:start line:85% position:50% size:70% Now, we can do other really 01:03:38.014 --> 01:03:39.516 align:start line:85% position:45% size:73% fun things with Live Photos. 01:03:39.516 --> 01:03:43.787 align:start line:85% position:46% size:68% Here's one great shot, this 01:03:43.787 --> 01:03:44.354 align:start line:85% position:47% size:58% girl blowing a bubble. 01:03:44.354 --> 01:03:45.989 align:start line:85% position:46% size:68% Wouldn't it be great if she 01:03:45.989 --> 01:03:47.290 align:start line:85% position:50% size:70% could just keep blowing that 01:03:47.290 --> 01:03:48.992 align:start line:85% position:44% size:78% bubble? Well, now she can. We 01:03:48.992 --> 01:03:51.027 align:start line:85% position:44% size:78% actually use computer vision to 01:03:51.027 --> 01:03:54.831 align:start line:85% position:50% size:75% compute a seamless loop around 01:03:54.831 --> 01:03:55.999 align:start line:85% position:45% size:73% this Live Photo. It's really 01:03:55.999 --> 01:03:57.267 align:start line:85% position:50% size:16% fun. 01:03:57.267 --> 01:03:59.836 align:start line:85% position:50% size:65% And we have another great 01:03:59.836 --> 01:04:01.538 align:start line:85% position:44% size:78% effect, so here's a fun jump in 01:04:01.538 --> 01:04:04.441 align:start line:85% position:45% size:73% the pool. But wouldn't it be 01:04:04.441 --> 01:04:07.343 align:start line:85% position:50% size:56% better if it bounced? 01:04:07.343 --> 01:04:09.145 align:start line:85% position:46% size:68% (Laughter). There it is. 01:04:09.145 --> 01:04:11.581 align:start line:85% position:50% size:31% (Applause) 01:04:11.681 --> 01:04:14.017 align:start line:85% position:50% size:75% We can really do some artistic 01:04:14.017 --> 01:04:14.851 align:start line:85% position:50% size:65% things with Live Photos as 01:04:14.851 --> 01:04:17.253 align:start line:85% position:44% size:78% well, so you see this is a shot 01:04:17.253 --> 01:04:19.422 align:start line:85% position:50% size:75% where we have still landscape, 01:04:19.422 --> 01:04:21.257 align:start line:85% position:45% size:73% but then this movement in the 01:04:21.257 --> 01:04:22.892 align:start line:85% position:45% size:73% water. Now, if you wanted to 01:04:22.892 --> 01:04:24.861 align:start line:85% position:50% size:70% capture this kind of motion, 01:04:24.861 --> 01:04:25.929 align:start line:85% position:50% size:70% traditionally, you'd have to 01:04:25.929 --> 01:04:27.497 align:start line:85% position:44% size:78% get a tripod and figure out how 01:04:27.497 --> 01:04:30.333 align:start line:85% position:44% size:78% to configure a long exposure on 01:04:30.333 --> 01:04:32.402 align:start line:85% position:50% size:75% your high-end camera. But now 01:04:32.402 --> 01:04:33.570 align:start line:85% position:45% size:73% you can actually just go into 01:04:33.570 --> 01:04:35.438 align:start line:85% position:46% size:68% the effects here and select 01:04:35.438 --> 01:04:37.807 align:start line:85% position:46% size:68% long exposure, and check it 01:04:37.807 --> 01:04:38.942 align:start line:85% position:45% size:73% out. It's really gorgeous. 01:04:38.942 --> 01:04:39.476 align:start line:85% position:50% size:31% (Applause) 01:04:39.476 --> 01:04:45.915 align:start line:85% position:45% size:73% Now, let's take a quick look 01:04:45.915 --> 01:04:47.951 align:start line:85% position:50% size:70% at Memories because you see, 01:04:47.951 --> 01:04:49.819 align:start line:85% position:44% size:78% Memories can now capture things 01:04:49.819 --> 01:04:51.988 align:start line:85% position:46% size:68% like activities, like SCUBA 01:04:51.988 --> 01:04:52.922 align:start line:85% position:47% size:53% diving, can spot your 01:04:52.922 --> 01:04:54.357 align:start line:85% position:46% size:68% anniversaries, these really 01:04:54.357 --> 01:04:55.925 align:start line:85% position:47% size:63% touching memories of your 01:04:55.925 --> 01:04:57.460 align:start line:85% position:45% size:73% children growing up, and most 01:04:57.460 --> 01:05:00.430 align:start line:85% position:47% size:63% importantly, your pets. 01:05:00.430 --> 01:05:02.866 align:start line:85% position:44% size:78% Let's play a movie about these 01:05:02.866 --> 01:05:06.269 align:start line:85% position:44% size:78% pets. What we will see is that 01:05:06.269 --> 01:05:08.338 align:start line:85% position:50% size:61% we play them, of course, 01:05:08.338 --> 01:05:09.472 align:start line:85% position:47% size:53% traditionally here in 01:05:09.472 --> 01:05:11.074 align:start line:85% position:44% size:78% landscape, which is a great way 01:05:11.074 --> 01:05:13.309 align:start line:85% position:44% size:78% to watch video. And of course, 01:05:13.309 --> 01:05:14.878 align:start line:85% position:50% size:65% Memories is using computer 01:05:14.878 --> 01:05:16.045 align:start line:85% position:46% size:68% vision to actually identify 01:05:16.045 --> 01:05:18.148 align:start line:85% position:44% size:78% photos of your pet and pick the 01:05:18.148 --> 01:05:20.383 align:start line:85% position:50% size:35% best scenes. 01:05:20.383 --> 01:05:23.253 align:start line:85% position:46% size:68% Now, what's great is I can 01:05:23.253 --> 01:05:25.989 align:start line:85% position:45% size:73% also rotate my phone now into 01:05:25.989 --> 01:05:27.891 align:start line:85% position:50% size:75% portrait, and it automatically 01:05:27.891 --> 01:05:30.026 align:start line:85% position:50% size:56% reformats to take full 01:05:30.026 --> 01:05:31.928 align:start line:85% position:50% size:75% advantage of the height of the 01:05:31.928 --> 01:05:33.263 align:start line:85% position:50% size:25% display. 01:05:33.363 --> 01:05:40.436 align:start line:85% position:50% size:65% That's a quick look at Mem 01:05:40.436 --> 01:05:40.737 align:start line:85% position:48% size:28% Memories. 01:05:40.737 --> 01:05:41.037 align:start line:85% position:50% size:31% (Applause) 01:05:41.037 --> 01:05:45.275 align:start line:85% position:46% size:68% Now, with Memories, we are 01:05:45.275 --> 01:05:46.976 align:start line:85% position:50% size:75% using machine learning to help 01:05:46.976 --> 01:05:48.912 align:start line:85% position:45% size:73% learn more about you and what 01:05:48.912 --> 01:05:49.813 align:start line:85% position:47% size:63% you are interested in, by 01:05:49.813 --> 01:05:52.315 align:start line:85% position:44% size:78% looking at your Photo Library. 01:05:52.315 --> 01:05:54.918 align:start line:85% position:44% size:78% But now in iOS 11, Siri does so 01:05:54.918 --> 01:05:57.020 align:start line:85% position:45% size:73% much more in learning how you 01:05:57.020 --> 01:05:58.354 align:start line:85% position:50% size:75% are using your device. So for 01:05:58.354 --> 01:05:59.756 align:start line:85% position:46% size:68% instance, if I am in Safari 01:05:59.756 --> 01:06:00.924 align:start line:85% position:46% size:68% here and I am reading about 01:06:00.924 --> 01:06:02.091 align:start line:85% position:44% size:78% Iceland, maybe I am considering 01:06:02.091 --> 01:06:05.728 align:start line:85% position:50% size:70% taking a trip there, there's 01:06:05.728 --> 01:06:08.898 align:start line:85% position:50% size:75% Reykjavik is a nice location. 01:06:08.898 --> 01:06:10.733 align:start line:85% position:46% size:68% Now Siri, actually on my de 01:06:10.733 --> 01:06:11.334 align:start line:85% position:45% size:73% device, spots my interest, so 01:06:11.334 --> 01:06:15.305 align:start line:85% position:50% size:70% when I go, let's say, into N 01:06:15.305 --> 01:06:15.939 align:start line:85% position:50% size:61% News, Siri automatically 01:06:15.939 --> 01:06:17.807 align:start line:85% position:48% size:43% surfaces for me a 01:06:17.807 --> 01:06:18.975 align:start line:85% position:50% size:75% recommendation that I might be 01:06:18.975 --> 01:06:20.343 align:start line:85% position:50% size:61% interested in news about 01:06:20.343 --> 01:06:22.011 align:start line:85% position:44% size:78% Iceland. I can just tap in and 01:06:22.011 --> 01:06:23.379 align:start line:85% position:50% size:75% heart this one like this. And 01:06:23.379 --> 01:06:25.248 align:start line:85% position:50% size:65% if I tap into a particular 01:06:25.248 --> 01:06:27.317 align:start line:85% position:44% size:78% article, we can see it mentions 01:06:27.317 --> 01:06:28.418 align:start line:85% position:50% size:75% certain locations in Iceland. 01:06:28.418 --> 01:06:33.890 align:start line:85% position:50% size:65% I think this one is called 01:06:33.890 --> 01:06:36.059 align:start line:85% position:44% size:78% Sniflesness, I hope that's okay 01:06:36.059 --> 01:06:39.562 align:start line:85% position:50% size:65% with anyone who speaks Ice 01:06:39.562 --> 01:06:40.396 align:start line:85% position:50% size:75% Icelandic. Siri knowsing this 01:06:40.396 --> 01:06:42.265 align:start line:85% position:46% size:68% something I might use in my 01:06:42.265 --> 01:06:43.299 align:start line:85% position:45% size:73% communication in the future. 01:06:43.299 --> 01:06:45.268 align:start line:85% position:50% size:75% So when I go into messages and 01:06:45.268 --> 01:06:46.970 align:start line:85% position:44% size:78% I start typing Reykjavik, check 01:06:46.970 --> 01:06:48.571 align:start line:85% position:47% size:58% it out. It learns that 01:06:48.571 --> 01:06:49.973 align:start line:85% position:50% size:75% Reykjavik is probably a word I 01:06:49.973 --> 01:06:51.307 align:start line:85% position:50% size:75% might type. And what about -- 01:06:51.307 --> 01:06:56.112 align:start line:85% position:45% size:73% there it is -- Snaefellsnes. 01:06:56.112 --> 01:06:57.180 align:start line:85% position:48% size:43% Pretty awesome. 01:06:57.180 --> 01:06:59.515 align:start line:85% position:50% size:65% Now, let's take a look at 01:06:59.515 --> 01:07:00.850 align:start line:85% position:46% size:68% stickers because you notice 01:07:00.850 --> 01:07:02.252 align:start line:85% position:44% size:78% now, right on the bottom of the 01:07:02.252 --> 01:07:03.820 align:start line:85% position:50% size:75% display, we have access to all 01:07:03.820 --> 01:07:06.322 align:start line:85% position:44% size:78% my sticker packs. I can tap in 01:07:06.322 --> 01:07:07.423 align:start line:85% position:45% size:73% on the bottom here to my Star 01:07:07.423 --> 01:07:09.926 align:start line:85% position:50% size:75% Wars sticker pack, can tap and 01:07:09.926 --> 01:07:12.528 align:start line:85% position:50% size:70% slide, say select music, and 01:07:12.528 --> 01:07:14.097 align:start line:85% position:46% size:68% now we have Apple Pay right 01:07:14.097 --> 01:07:16.399 align:start line:85% position:44% size:78% here as a Messages app. What's 01:07:16.399 --> 01:07:19.135 align:start line:85% position:47% size:63% so cool is if I receive a 01:07:19.135 --> 01:07:20.270 align:start line:85% position:50% size:70% message saying I owe someone 01:07:20.270 --> 01:07:22.205 align:start line:85% position:46% size:68% money, well, you notice the 01:07:22.205 --> 01:07:23.072 align:start line:85% position:50% size:45% QuickType keyboard 01:07:23.072 --> 01:07:25.241 align:start line:85% position:50% size:70% automatically surfaces Apple 01:07:25.241 --> 01:07:26.709 align:start line:85% position:50% size:75% Pay as an option and picks the 01:07:26.709 --> 01:07:27.877 align:start line:85% position:44% size:78% amount out as what I might want 01:07:27.877 --> 01:07:30.413 align:start line:85% position:44% size:78% to pay. I can just tap the Pay 01:07:30.413 --> 01:07:33.549 align:start line:85% position:50% size:75% button, send, and authenticate 01:07:33.549 --> 01:07:35.218 align:start line:85% position:45% size:73% with my fingerprint, and just 01:07:35.218 --> 01:07:37.587 align:start line:85% position:44% size:78% like that, I've paid with Apple 01:07:37.587 --> 01:07:37.887 align:start line:85% position:50% size:16% Pay. 01:07:37.887 --> 01:07:38.187 align:start line:85% position:50% size:31% (Applause) 01:07:38.187 --> 01:07:41.991 align:start line:85% position:45% size:73% That is a quick demo of iOS 01:07:41.991 --> 01:07:42.592 align:start line:85% position:49% size:13% 11. 01:07:42.592 --> 01:07:48.398 align:start line:85% position:45% size:73% But wait, there is more. It 01:07:48.398 --> 01:07:50.400 align:start line:85% position:50% size:75% starts with Maps. Now, in iOS 01:07:50.400 --> 01:07:52.869 align:start line:85% position:50% size:75% 10, Maps brought beautiful new 01:07:52.869 --> 01:07:54.804 align:start line:85% position:45% size:73% clarity to navigation, and we 01:07:54.804 --> 01:07:57.874 align:start line:85% position:46% size:68% are now giving you enhanced 01:07:57.874 --> 01:07:58.441 align:start line:85% position:50% size:70% information for when you get 01:07:58.441 --> 01:08:00.543 align:start line:85% position:50% size:75% there to the mall. So we have 01:08:00.543 --> 01:08:03.346 align:start line:85% position:46% size:68% detailed floor plans now of 01:08:03.346 --> 01:08:05.848 align:start line:85% position:50% size:56% malls with placecards, 01:08:05.848 --> 01:08:07.417 align:start line:85% position:50% size:70% directory and search, and we 01:08:07.417 --> 01:08:09.419 align:start line:85% position:50% size:70% let you browse by floor. We 01:08:09.419 --> 01:08:10.787 align:start line:85% position:50% size:65% are going to be supporting 01:08:10.787 --> 01:08:13.056 align:start line:85% position:50% size:70% malls in all of these cities 01:08:13.056 --> 01:08:14.357 align:start line:85% position:45% size:73% out of the gate, and hundreds 01:08:14.357 --> 01:08:16.459 align:start line:85% position:50% size:70% more per month thereafter. 01:08:16.459 --> 01:08:18.061 align:start line:85% position:47% size:63% We are also bringing the 01:08:18.061 --> 01:08:19.929 align:start line:85% position:44% size:78% support to major airports. You 01:08:19.929 --> 01:08:21.764 align:start line:85% position:50% size:70% can see where security is so 01:08:21.764 --> 01:08:26.836 align:start line:85% position:50% size:70% you can plan -- (Applause). 01:08:26.836 --> 01:08:28.271 align:start line:85% position:50% size:75% Now, we will be supporting all 01:08:28.271 --> 01:08:30.139 align:start line:85% position:44% size:78% of these airports to start, and 01:08:30.139 --> 01:08:31.607 align:start line:85% position:45% size:73% again, building out more over 01:08:31.607 --> 01:08:31.841 align:start line:85% position:48% size:18% time. 01:08:31.841 --> 01:08:33.343 align:start line:85% position:50% size:70% And of course, we have more 01:08:33.343 --> 01:08:35.545 align:start line:85% position:50% size:65% improvements to and a half 01:08:35.545 --> 01:08:39.282 align:start line:85% position:45% size:73% navigation. Now in the upper 01:08:39.282 --> 01:08:40.016 align:start line:85% position:50% size:70% left, you can see your speed 01:08:40.016 --> 01:08:41.384 align:start line:85% position:45% size:73% limit. I hope you are paying 01:08:41.384 --> 01:08:43.019 align:start line:85% position:50% size:70% attention to that. And lane 01:08:43.019 --> 01:08:44.487 align:start line:85% position:44% size:78% guidance so you know which lane 01:08:44.487 --> 01:08:47.957 align:start line:85% position:46% size:68% to be in when you make your 01:08:47.957 --> 01:08:49.025 align:start line:85% position:50% size:65% next move in navigating. 01:08:49.025 --> 01:08:49.359 align:start line:85% position:50% size:31% (Applause) 01:08:49.359 --> 01:08:50.860 align:start line:85% position:47% size:58% We know in addition to 01:08:50.860 --> 01:08:51.894 align:start line:85% position:45% size:73% navigation, people like to do 01:08:51.894 --> 01:08:53.196 align:start line:85% position:50% size:56% more with their phones 01:08:53.196 --> 01:08:54.263 align:start line:85% position:50% size:70% sometimes while driving, and 01:08:54.263 --> 01:08:56.399 align:start line:85% position:45% size:73% our safest solution for doing 01:08:56.399 --> 01:08:58.835 align:start line:85% position:45% size:73% this is CarPlay. It lets you 01:08:58.835 --> 01:08:59.969 align:start line:85% position:44% size:78% keep your eyes on the road when 01:08:59.969 --> 01:09:00.937 align:start line:85% position:47% size:63% you are doing things like 01:09:00.937 --> 01:09:03.473 align:start line:85% position:50% size:75% asking Siri to play music. We 01:09:03.473 --> 01:09:04.674 align:start line:85% position:50% size:75% wanted to bring the same level 01:09:04.674 --> 01:09:07.910 align:start line:85% position:44% size:78% of safety to everyone who maybe 01:09:07.910 --> 01:09:09.379 align:start line:85% position:46% size:68% doesn't have one of the 200 01:09:09.379 --> 01:09:11.014 align:start line:85% position:50% size:70% models of car that currently 01:09:11.014 --> 01:09:11.981 align:start line:85% position:50% size:70% support CarPlay. And we are 01:09:11.981 --> 01:09:14.650 align:start line:85% position:50% size:75% building on the do not disturb 01:09:14.650 --> 01:09:17.887 align:start line:85% position:50% size:75% with a new feature we call "do 01:09:17.887 --> 01:09:19.022 align:start line:85% position:44% size:78% not disturb while driving," and 01:09:19.022 --> 01:09:20.256 align:start line:85% position:46% size:68% it's all about keeping your 01:09:20.256 --> 01:09:21.324 align:start line:85% position:44% size:78% eyes on the road. When you are 01:09:21.324 --> 01:09:23.126 align:start line:85% position:45% size:73% driving, you don't need to be 01:09:23.126 --> 01:09:25.128 align:start line:85% position:50% size:70% responding to these kinds of 01:09:25.128 --> 01:09:26.362 align:start line:85% position:45% size:73% messages. In fact, you don't 01:09:26.362 --> 01:09:28.031 align:start line:85% position:48% size:48% need to see them. 01:09:28.031 --> 01:09:28.364 align:start line:85% position:50% size:31% (Laughter) 01:09:28.364 --> 01:09:31.834 align:start line:85% position:45% size:73% So now, when you install iOS 01:09:31.834 --> 01:09:33.269 align:start line:85% position:47% size:58% 11, we are going to use 01:09:33.269 --> 01:09:34.437 align:start line:85% position:50% size:75% Bluetooth to understand if you 01:09:34.437 --> 01:09:35.972 align:start line:85% position:50% size:75% are connected to a car or even 01:09:35.972 --> 01:09:37.073 align:start line:85% position:44% size:78% if you don't have Bluetooth, we 01:09:37.073 --> 01:09:39.409 align:start line:85% position:50% size:75% are going to use wi-fi Doppler 01:09:39.409 --> 01:09:40.410 align:start line:85% position:50% size:75% effect to measure that you are 01:09:40.410 --> 01:09:41.944 align:start line:85% position:45% size:73% moving in a car, and when you 01:09:41.944 --> 01:09:43.012 align:start line:85% position:44% size:78% finish that first drive, we are 01:09:43.012 --> 01:09:44.814 align:start line:85% position:50% size:65% going to suggest, hey, how 01:09:44.814 --> 01:09:48.351 align:start line:85% position:50% size:61% about we activate do not 01:09:48.351 --> 01:09:49.385 align:start line:85% position:46% size:68% disturb while triving. And 01:09:49.385 --> 01:09:51.487 align:start line:85% position:46% size:68% when we do -- driving. And 01:09:51.487 --> 01:09:53.356 align:start line:85% position:45% size:73% when we do, instead of seeing 01:09:53.356 --> 01:09:54.490 align:start line:85% position:46% size:68% all those notifications, we 01:09:54.490 --> 01:09:56.259 align:start line:85% position:50% size:70% have this new user interface 01:09:56.259 --> 01:09:56.526 align:start line:85% position:50% size:25% for you. 01:09:56.526 --> 01:09:58.294 align:start line:85% position:50% size:31% (Applause) 01:09:58.294 --> 01:10:02.899 align:start line:85% position:50% size:70% Now, if you are tempted and 01:10:02.899 --> 01:10:04.801 align:start line:85% position:50% size:75% you try to turn on your phone, 01:10:04.801 --> 01:10:06.269 align:start line:85% position:47% size:63% you are actually going to 01:10:06.269 --> 01:10:07.470 align:start line:85% position:47% size:58% receive this. A little 01:10:07.470 --> 01:10:08.004 align:start line:85% position:47% size:63% reminder that you are not 01:10:08.004 --> 01:10:09.372 align:start line:85% position:45% size:73% receiving notifications while 01:10:09.372 --> 01:10:10.173 align:start line:85% position:50% size:61% you are driving. But of 01:10:10.173 --> 01:10:11.441 align:start line:85% position:44% size:78% course, you might be sitting in 01:10:11.441 --> 01:10:13.509 align:start line:85% position:50% size:70% the backseat, in which case, 01:10:13.509 --> 01:10:14.944 align:start line:85% position:50% size:61% you can tell us "I'm not 01:10:14.944 --> 01:10:16.279 align:start line:85% position:44% size:78% driving." You can get through. 01:10:16.279 --> 01:10:17.513 align:start line:85% position:50% size:70% What if you are driving and 01:10:17.513 --> 01:10:18.347 align:start line:85% position:45% size:73% someone sends you a message? 01:10:18.347 --> 01:10:19.982 align:start line:85% position:47% size:63% Well, they can now get an 01:10:19.982 --> 01:10:22.919 align:start line:85% position:44% size:78% automatic response saying "I'll 01:10:22.919 --> 01:10:23.886 align:start line:85% position:46% size:68% see your message when I get 01:10:23.886 --> 01:10:25.588 align:start line:85% position:44% size:78% where I am going." And you can 01:10:25.588 --> 01:10:26.956 align:start line:85% position:50% size:70% also enable select people to 01:10:26.956 --> 01:10:28.191 align:start line:85% position:47% size:53% break through if it's 01:10:28.191 --> 01:10:30.059 align:start line:85% position:44% size:78% especially urgent, you can have 01:10:30.059 --> 01:10:31.194 align:start line:85% position:50% size:75% the peace of mind that you can 01:10:31.194 --> 01:10:32.895 align:start line:85% position:45% size:73% get contacted, they can reply 01:10:32.895 --> 01:10:33.963 align:start line:85% position:45% size:73% urgent, and that message will 01:10:33.963 --> 01:10:34.297 align:start line:85% position:48% size:33% go through. 01:10:34.297 --> 01:10:36.299 align:start line:85% position:44% size:78% We think this is going to be a 01:10:36.299 --> 01:10:37.366 align:start line:85% position:45% size:73% real important step in safety 01:10:37.366 --> 01:10:38.000 align:start line:85% position:48% size:33% in the car. 01:10:38.000 --> 01:10:38.568 align:start line:85% position:50% size:31% (Applause) 01:10:38.568 --> 01:10:46.709 align:start line:85% position:50% size:75% Next up, HomeKit. So HomeKit 01:10:46.709 --> 01:10:50.880 align:start line:85% position:45% size:73% provides a secure and private 01:10:50.880 --> 01:10:52.048 align:start line:85% position:46% size:68% way to automate all of your 01:10:52.048 --> 01:10:54.851 align:start line:85% position:44% size:78% devices, your home accessories, 01:10:54.851 --> 01:10:56.185 align:start line:85% position:50% size:75% and you can do it right inside 01:10:56.185 --> 01:10:57.520 align:start line:85% position:45% size:73% the Home app and control them 01:10:57.520 --> 01:10:58.921 align:start line:85% position:50% size:75% here, and also, of course, use 01:10:58.921 --> 01:11:00.923 align:start line:85% position:46% size:68% your voice with Siri. Now, 01:11:00.923 --> 01:11:02.959 align:start line:85% position:50% size:75% almost all the major accessory 01:11:02.959 --> 01:11:04.961 align:start line:85% position:50% size:65% makers are providing great 01:11:04.961 --> 01:11:06.262 align:start line:85% position:50% size:75% HomeKit accessories across all 01:11:06.262 --> 01:11:07.997 align:start line:85% position:47% size:63% of these categories, from 01:11:07.997 --> 01:11:09.365 align:start line:85% position:44% size:78% security cameras and door locks 01:11:09.365 --> 01:11:11.134 align:start line:85% position:50% size:61% to lights and fans. But 01:11:11.134 --> 01:11:12.301 align:start line:85% position:46% size:68% there's one category really 01:11:12.301 --> 01:11:13.803 align:start line:85% position:50% size:65% close to our heart that we 01:11:13.803 --> 01:11:16.939 align:start line:85% position:45% size:73% wanted to add to HomeKit, and 01:11:16.939 --> 01:11:19.175 align:start line:85% position:50% size:45% that's Speakers. 01:11:19.175 --> 01:11:19.475 align:start line:85% position:50% size:31% (Applause) 01:11:19.475 --> 01:11:23.546 align:start line:85% position:50% size:61% You will now be able to 01:11:23.546 --> 01:11:25.047 align:start line:85% position:50% size:70% configure speakers inside of 01:11:25.047 --> 01:11:27.016 align:start line:85% position:44% size:78% HomeKit and access them via our 01:11:27.016 --> 01:11:30.353 align:start line:85% position:46% size:68% new AirPlay 2 protocol. It 01:11:30.353 --> 01:11:33.122 align:start line:85% position:47% size:63% builds multiroom audio in 01:11:33.122 --> 01:11:34.290 align:start line:85% position:48% size:43% throughout iOS. 01:11:34.290 --> 01:11:34.590 align:start line:85% position:50% size:31% (Applause) 01:11:34.590 --> 01:11:41.130 align:start line:85% position:47% size:63% So you can play music to 01:11:41.130 --> 01:11:41.964 align:start line:85% position:44% size:78% select speakers throughout your 01:11:41.964 --> 01:11:44.367 align:start line:85% position:50% size:75% home right from the Music app, 01:11:44.367 --> 01:11:45.868 align:start line:85% position:44% size:78% and with Apple Music, we have a 01:11:45.868 --> 01:11:48.938 align:start line:85% position:50% size:70% new feature called shared up 01:11:48.938 --> 01:11:50.039 align:start line:85% position:46% size:68% next. If you have a friend 01:11:50.039 --> 01:11:51.207 align:start line:85% position:47% size:63% over, you have a playlist 01:11:51.207 --> 01:11:52.642 align:start line:85% position:50% size:75% going, maybe your friend wants 01:11:52.642 --> 01:11:54.310 align:start line:85% position:44% size:78% to contribute to that playlist, 01:11:54.310 --> 01:11:55.411 align:start line:85% position:50% size:61% they can do that without 01:11:55.411 --> 01:11:57.480 align:start line:85% position:50% size:70% interrupting the Music. You 01:11:57.480 --> 01:11:59.115 align:start line:85% position:50% size:61% can all party in to that 01:11:59.115 --> 01:12:01.884 align:start line:85% position:50% size:70% playlist. All speakers have 01:12:01.884 --> 01:12:03.419 align:start line:85% position:50% size:75% announced upcoming support for 01:12:03.419 --> 01:12:05.321 align:start line:85% position:44% size:78% AirPlay 2. But of course, many 01:12:05.321 --> 01:12:06.856 align:start line:85% position:47% size:63% of us already own a great 01:12:06.856 --> 01:12:08.391 align:start line:85% position:45% size:73% AirPlay 2-compatible speaker, 01:12:08.391 --> 01:12:10.259 align:start line:85% position:50% size:65% and those are the ones con 01:12:10.259 --> 01:12:11.127 align:start line:85% position:44% size:78% connected to our Apple TV. Now 01:12:11.127 --> 01:12:14.163 align:start line:85% position:50% size:75% your Apple TV can be played to 01:12:14.163 --> 01:12:16.332 align:start line:85% position:50% size:75% from your iPhone or iOS device 01:12:16.332 --> 01:12:17.900 align:start line:85% position:50% size:75% and Mac anywhere in the home. 01:12:17.900 --> 01:12:19.402 align:start line:85% position:50% size:75% Of course, if you turn on your 01:12:19.402 --> 01:12:23.105 align:start line:85% position:50% size:65% Apple TV, it can control p 01:12:23.105 --> 01:12:23.673 align:start line:85% position:50% size:70% playback homewide, including 01:12:23.673 --> 01:12:25.308 align:start line:85% position:47% size:58% using Siri. And we are 01:12:25.308 --> 01:12:28.010 align:start line:85% position:46% size:68% providing a great developer 01:12:28.010 --> 01:12:29.412 align:start line:85% position:50% size:75% API, so third-party audio apps 01:12:29.412 --> 01:12:31.447 align:start line:85% position:50% size:70% in iOS can all get in on the 01:12:31.447 --> 01:12:34.884 align:start line:85% position:50% size:56% multiroom audio fun. 01:12:34.884 --> 01:12:36.419 align:start line:85% position:46% size:68% Next is Apple Music. Now, 01:12:36.419 --> 01:12:39.155 align:start line:85% position:50% size:70% last fall we introduced an a 01:12:39.155 --> 01:12:39.956 align:start line:85% position:44% size:78% all-new design for Apple Music, 01:12:39.956 --> 01:12:41.157 align:start line:85% position:45% size:73% which brought greater clarity 01:12:41.157 --> 01:12:43.859 align:start line:85% position:46% size:68% and simplicity to the Apple 01:12:43.859 --> 01:12:44.994 align:start line:85% position:50% size:75% Music experience. We now have 01:12:44.994 --> 01:12:47.263 align:start line:85% position:50% size:70% 27 million customers who are 01:12:47.263 --> 01:12:49.632 align:start line:85% position:44% size:78% really enjoying the curation as 01:12:49.632 --> 01:12:51.534 align:start line:85% position:50% size:75% well as the personalization of 01:12:51.534 --> 01:12:53.436 align:start line:85% position:45% size:73% Apple Music, but of course, a 01:12:53.436 --> 01:12:56.138 align:start line:85% position:50% size:65% lot of the way we discover 01:12:56.138 --> 01:12:57.840 align:start line:85% position:50% size:65% music is to ask one of our 01:12:57.840 --> 01:12:58.908 align:start line:85% position:46% size:68% friends "what have you been 01:12:58.908 --> 01:13:00.876 align:start line:85% position:47% size:53% listening to lately?" 01:13:00.876 --> 01:13:02.011 align:start line:85% position:44% size:78% Now in Apple Music, you will be 01:13:02.011 --> 01:13:03.446 align:start line:85% position:45% size:73% able to find out right inside 01:13:03.446 --> 01:13:04.013 align:start line:85% position:50% size:45% the application. 01:13:04.013 --> 01:13:04.313 align:start line:85% position:50% size:31% (Applause) 01:13:04.313 --> 01:13:10.019 align:start line:85% position:44% size:78% For all the music served up in 01:13:10.019 --> 01:13:11.153 align:start line:85% position:47% size:53% For You, you will see 01:13:11.153 --> 01:13:12.588 align:start line:85% position:46% size:68% indicators if this is music 01:13:12.588 --> 01:13:13.856 align:start line:85% position:50% size:75% your friends are listening to, 01:13:13.856 --> 01:13:15.891 align:start line:85% position:50% size:70% and they can configure their 01:13:15.891 --> 01:13:18.194 align:start line:85% position:44% size:78% profile, either to be public or 01:13:18.194 --> 01:13:20.162 align:start line:85% position:50% size:61% private and control what 01:13:20.162 --> 01:13:23.566 align:start line:85% position:50% size:70% playlists they share or what 01:13:23.566 --> 01:13:24.867 align:start line:85% position:45% size:73% music they share they want to 01:13:24.867 --> 01:13:25.668 align:start line:85% position:45% size:73% make available to their other 01:13:25.668 --> 01:13:25.968 align:start line:85% position:50% size:25% friends. 01:13:25.968 --> 01:13:27.403 align:start line:85% position:47% size:58% For developers, we are 01:13:27.403 --> 01:13:30.473 align:start line:85% position:50% size:70% providing a new API musicKit 01:13:30.473 --> 01:13:32.408 align:start line:85% position:50% size:70% for Music. This allows full 01:13:32.408 --> 01:13:33.576 align:start line:85% position:47% size:63% access to the Apple Music 01:13:33.576 --> 01:13:35.011 align:start line:85% position:46% size:68% service, both on device and 01:13:35.011 --> 01:13:36.145 align:start line:85% position:50% size:70% from your cloud service, and 01:13:36.145 --> 01:13:37.179 align:start line:85% position:50% size:75% you can do a tremendous amount 01:13:37.179 --> 01:13:38.948 align:start line:85% position:50% size:75% with this. Now, Nike has done 01:13:38.948 --> 01:13:39.915 align:start line:85% position:50% size:75% great exercise playlists using 01:13:39.915 --> 01:13:43.352 align:start line:85% position:50% size:70% the full Apple Music catalog 01:13:43.352 --> 01:13:44.887 align:start line:85% position:50% size:70% With Anchor, anyone can be a 01:13:44.887 --> 01:13:47.657 align:start line:85% position:44% size:78% DJJ using all 40 million songs, 01:13:47.657 --> 01:13:49.892 align:start line:85% position:50% size:70% and Shazam can automatically 01:13:49.892 --> 01:13:50.593 align:start line:85% position:50% size:70% add songs to your collection 01:13:50.593 --> 01:13:51.093 align:start line:85% position:47% size:53% that it identifies. 01:13:51.093 --> 01:13:52.662 align:start line:85% position:45% size:73% You know, one of the biggest 01:13:52.662 --> 01:13:56.399 align:start line:85% position:46% size:68% stories today for iOS 11 is 01:13:56.399 --> 01:13:59.368 align:start line:85% position:45% size:73% about the App Store. Now, to 01:13:59.368 --> 01:14:01.003 align:start line:85% position:50% size:75% give you the big news with the 01:14:01.003 --> 01:14:04.307 align:start line:85% position:50% size:75% App Store, I'd like to hand it 01:14:04.307 --> 01:14:05.508 align:start line:85% position:50% size:70% off to Phil Schiller. Thank 01:14:05.508 --> 01:14:05.841 align:start line:85% position:50% size:16% you. 01:14:05.841 --> 01:14:06.142 align:start line:85% position:50% size:31% (Applause) 01:14:06.142 --> 01:14:10.212 align:start line:85% position:49% size:3% 01:14:10.212 --> 01:14:11.180 align:start line:85% position:45% size:73% >> PHIL SCHILLER: Thank you, 01:14:11.180 --> 01:14:12.748 align:start line:85% position:50% size:21% Craig. 01:14:12.748 --> 01:14:15.918 align:start line:85% position:44% size:78% Good morning, everyone. Let's 01:14:15.918 --> 01:14:16.852 align:start line:85% position:50% size:70% hear it from the way back of 01:14:16.852 --> 01:14:18.020 align:start line:85% position:47% size:63% the room. Come on. Good 01:14:18.020 --> 01:14:18.788 align:start line:85% position:50% size:50% morning, everyone. 01:14:18.788 --> 01:14:19.288 align:start line:85% position:47% size:58% (Cheers and applause) 01:14:19.288 --> 01:14:21.957 align:start line:85% position:48% size:18% Yes. 01:14:21.957 --> 01:14:24.060 align:start line:85% position:50% size:75% I am so excited to be able to 01:14:24.060 --> 01:14:25.661 align:start line:85% position:50% size:75% talk to you this morning about 01:14:25.661 --> 01:14:27.997 align:start line:85% position:45% size:73% the App Store. The App Store 01:14:27.997 --> 01:14:29.131 align:start line:85% position:50% size:75% is turning nine years old, and 01:14:29.131 --> 01:14:32.501 align:start line:85% position:44% size:78% it is going so well. There are 01:14:32.501 --> 01:14:35.671 align:start line:85% position:50% size:75% 500 million weekly visitors to 01:14:35.671 --> 01:14:37.973 align:start line:85% position:45% size:73% the App Store who come to see 01:14:37.973 --> 01:14:39.909 align:start line:85% position:47% size:63% your amazing apps, and to 01:14:39.909 --> 01:14:40.943 align:start line:85% position:45% size:73% download them. They have now 01:14:40.943 --> 01:14:45.181 align:start line:85% position:46% size:68% downloaded over 180 billion 01:14:45.181 --> 01:14:46.949 align:start line:85% position:47% size:53% apps to date. That's 01:14:46.949 --> 01:14:48.918 align:start line:85% position:50% size:65% incredible. That does not 01:14:48.918 --> 01:14:51.387 align:start line:85% position:50% size:70% include auto-redownloads and 01:14:51.387 --> 01:14:52.555 align:start line:85% position:50% size:50% updates. Amazing. 01:14:52.555 --> 01:14:56.058 align:start line:85% position:50% size:70% And just recently we passed 01:14:56.058 --> 01:14:58.160 align:start line:85% position:47% size:58% $70 billion paid out to 01:14:58.160 --> 01:14:59.061 align:start line:85% position:47% size:53% developers to date. 01:14:59.061 --> 01:14:59.462 align:start line:85% position:50% size:31% (Applause) 01:14:59.462 --> 01:15:04.467 align:start line:85% position:45% size:73% 30% of that in the last year 01:15:04.467 --> 01:15:06.435 align:start line:85% position:50% size:21% alone. 01:15:06.435 --> 01:15:08.404 align:start line:85% position:45% size:73% The apps are incredible, and 01:15:08.404 --> 01:15:09.405 align:start line:85% position:44% size:78% customers are doing things with 01:15:09.405 --> 01:15:11.374 align:start line:85% position:45% size:73% them that none of us had ever 01:15:11.374 --> 01:15:14.410 align:start line:85% position:44% size:78% imagined, like this. These are 01:15:14.410 --> 01:15:16.212 align:start line:85% position:46% size:68% people in Hong Kong playing 01:15:16.212 --> 01:15:17.947 align:start line:85% position:48% size:33% Pokemon Go. 01:15:17.947 --> 01:15:18.614 align:start line:85% position:50% size:31% (Laughter) 01:15:18.614 --> 01:15:22.585 align:start line:85% position:45% size:73% Pokemon Go is from Niantic. 01:15:22.585 --> 01:15:23.986 align:start line:85% position:44% size:78% It was one of the big hits from 01:15:23.986 --> 01:15:24.920 align:start line:85% position:50% size:75% last year, and there have been 01:15:24.920 --> 01:15:26.422 align:start line:85% position:46% size:68% a lot of big hits from last 01:15:26.422 --> 01:15:27.890 align:start line:85% position:50% size:70% year from big developers and 01:15:27.890 --> 01:15:28.958 align:start line:85% position:50% size:61% Indie developers alike. 01:15:28.958 --> 01:15:29.892 align:start line:85% position:46% size:68% Together, the developers at 01:15:29.892 --> 01:15:31.427 align:start line:85% position:44% size:78% Apple, we've made this the best 01:15:31.427 --> 01:15:32.628 align:start line:85% position:45% size:73% appellate form in the world. 01:15:32.628 --> 01:15:33.062 align:start line:85% position:48% size:38% So thank you. 01:15:33.062 --> 01:15:33.396 align:start line:85% position:50% size:31% (Applause) 01:15:33.396 --> 01:15:39.502 align:start line:85% position:50% size:61% Yes. Thank you for the 01:15:39.502 --> 01:15:40.669 align:start line:85% position:45% size:73% incredible apps you make that 01:15:40.669 --> 01:15:42.438 align:start line:85% position:44% size:78% we and our customers all love. 01:15:42.438 --> 01:15:44.273 align:start line:85% position:44% size:78% It's not by chance that the App 01:15:44.273 --> 01:15:45.574 align:start line:85% position:45% size:73% Store has become such a great 01:15:45.574 --> 01:15:46.442 align:start line:85% position:46% size:68% place. From the beginning, 01:15:46.442 --> 01:15:48.444 align:start line:85% position:50% size:70% we've had two very important 01:15:48.444 --> 01:15:50.479 align:start line:85% position:44% size:78% goals: To make the App Store a 01:15:50.479 --> 01:15:52.915 align:start line:85% position:50% size:65% trusted and safe place for 01:15:52.915 --> 01:15:54.350 align:start line:85% position:45% size:73% users, and to make it a great 01:15:54.350 --> 01:15:56.585 align:start line:85% position:44% size:78% opportunity for all developers. 01:15:56.585 --> 01:16:00.489 align:start line:85% position:46% size:68% We continue to work really 01:16:00.489 --> 01:16:01.891 align:start line:85% position:50% size:70% hard at that. Over the last 01:16:01.891 --> 01:16:03.359 align:start line:85% position:45% size:73% year, the team has done a lot 01:16:03.359 --> 01:16:04.560 align:start line:85% position:44% size:78% of great things to make the App 01:16:04.560 --> 01:16:06.028 align:start line:85% position:50% size:75% Store an even better store for 01:16:06.028 --> 01:16:07.863 align:start line:85% position:44% size:78% all of us. There's many things 01:16:07.863 --> 01:16:08.931 align:start line:85% position:50% size:75% I think we can talk about, but 01:16:08.931 --> 01:16:10.900 align:start line:85% position:46% size:68% I think one stands head and 01:16:10.900 --> 01:16:12.468 align:start line:85% position:47% size:63% shoulders above the rest, 01:16:12.468 --> 01:16:13.502 align:start line:85% position:50% size:65% faster app review times. 01:16:13.502 --> 01:16:14.770 align:start line:85% position:50% size:31% (Applause) 01:16:14.770 --> 01:16:17.940 align:start line:85% position:45% size:73% I am sure you are well aware 01:16:17.940 --> 01:16:19.341 align:start line:85% position:45% size:73% that the majority of apps are 01:16:19.341 --> 01:16:21.644 align:start line:85% position:50% size:70% all now reviewed in under 24 01:16:21.644 --> 01:16:23.979 align:start line:85% position:50% size:75% hours, many in just one to two 01:16:23.979 --> 01:16:25.147 align:start line:85% position:50% size:70% hours. The team is going to 01:16:25.147 --> 01:16:26.182 align:start line:85% position:50% size:70% keep working hard at that. 01:16:26.182 --> 01:16:28.150 align:start line:85% position:50% size:75% We have a lot more coming for 01:16:28.150 --> 01:16:28.918 align:start line:85% position:45% size:73% the remainder of the year. I 01:16:28.918 --> 01:16:29.885 align:start line:85% position:46% size:68% have highlighted a bunch of 01:16:29.885 --> 01:16:31.353 align:start line:85% position:44% size:78% things here. I will just point 01:16:31.353 --> 01:16:32.388 align:start line:85% position:50% size:75% out one of them. You can read 01:16:32.388 --> 01:16:34.790 align:start line:85% position:44% size:78% some of your favorite things up 01:16:34.790 --> 01:16:36.025 align:start line:85% position:50% size:61% there. Big request from 01:16:36.025 --> 01:16:36.959 align:start line:85% position:46% size:68% developers is called phased 01:16:36.959 --> 01:16:38.994 align:start line:85% position:44% size:78% releases, that when you -- yes. 01:16:38.994 --> 01:16:41.864 align:start line:85% position:46% size:68% Whoo for phased releases. 01:16:41.864 --> 01:16:42.865 align:start line:85% position:50% size:25% Come on. 01:16:42.865 --> 01:16:44.900 align:start line:85% position:44% size:78% Phased releases means when you 01:16:44.900 --> 01:16:47.002 align:start line:85% position:45% size:73% submit an app, you can choose 01:16:47.002 --> 01:16:47.970 align:start line:85% position:46% size:68% if you want it to be phased 01:16:47.970 --> 01:16:49.371 align:start line:85% position:46% size:68% over time so it doesn't hit 01:16:49.371 --> 01:16:50.439 align:start line:85% position:50% size:65% your infrastructure all at 01:16:50.439 --> 01:16:51.407 align:start line:85% position:47% size:63% once, and you can see how 01:16:51.407 --> 01:16:52.541 align:start line:85% position:46% size:68% customers are responding to 01:16:52.541 --> 01:16:54.210 align:start line:85% position:50% size:75% that update. So it's a really 01:16:54.210 --> 01:16:55.044 align:start line:85% position:45% size:73% great feature for you to take 01:16:55.044 --> 01:16:55.978 align:start line:85% position:48% size:38% advantage of. 01:16:55.978 --> 01:16:56.512 align:start line:85% position:50% size:65% There are a lot of things 01:16:56.512 --> 01:16:59.014 align:start line:85% position:50% size:75% coming this year, but there is 01:16:59.014 --> 01:17:02.384 align:start line:85% position:50% size:65% one that is incredibly gig 01:17:02.384 --> 01:17:02.985 align:start line:85% position:50% size:70% gigantic, and that is we are 01:17:02.985 --> 01:17:03.552 align:start line:85% position:50% size:65% going to do something that 01:17:03.552 --> 01:17:05.054 align:start line:85% position:50% size:75% we've never done before in the 01:17:05.054 --> 01:17:05.955 align:start line:85% position:45% size:73% nine years of the App Store. 01:17:05.955 --> 01:17:07.690 align:start line:85% position:50% size:65% We are going to completely 01:17:07.690 --> 01:17:10.493 align:start line:85% position:45% size:73% redesign it. A brand-new App 01:17:10.493 --> 01:17:11.460 align:start line:85% position:50% size:21% Store. 01:17:11.460 --> 01:17:12.261 align:start line:85% position:50% size:31% (Applause) 01:17:12.261 --> 01:17:18.133 align:start line:85% position:45% size:73% It is absolutely beautiful. 01:17:18.133 --> 01:17:20.102 align:start line:85% position:46% size:68% The App Store starts with a 01:17:20.102 --> 01:17:23.939 align:start line:85% position:44% size:78% brand-new tab called Today. Do 01:17:23.939 --> 01:17:24.640 align:start line:85% position:46% size:68% you remember back the first 01:17:24.640 --> 01:17:26.342 align:start line:85% position:50% size:70% time you started downloading 01:17:26.342 --> 01:17:27.610 align:start line:85% position:50% size:65% apps when you used the App 01:17:27.610 --> 01:17:29.178 align:start line:85% position:45% size:73% Store, and it was so much fun 01:17:29.178 --> 01:17:31.080 align:start line:85% position:45% size:73% to go in every single day and 01:17:31.080 --> 01:17:32.414 align:start line:85% position:44% size:78% discover the new apps that were 01:17:32.414 --> 01:17:34.116 align:start line:85% position:45% size:73% appearing? I mean, that's an 01:17:34.116 --> 01:17:35.451 align:start line:85% position:50% size:70% amazing feeling. And we are 01:17:35.451 --> 01:17:37.453 align:start line:85% position:45% size:73% bringing that back again with 01:17:37.453 --> 01:17:39.855 align:start line:85% position:50% size:70% this brand-new tab called To 01:17:39.855 --> 01:17:41.557 align:start line:85% position:47% size:63% Today, a whole-new way to 01:17:41.557 --> 01:17:42.725 align:start line:85% position:50% size:70% discover apps. It's a place 01:17:42.725 --> 01:17:44.159 align:start line:85% position:45% size:73% where we can feature the apps 01:17:44.159 --> 01:17:46.428 align:start line:85% position:46% size:68% we all love and the stories 01:17:46.428 --> 01:17:48.364 align:start line:85% position:46% size:68% about the developers who cr 01:17:48.364 --> 01:17:49.064 align:start line:85% position:44% size:78% created them. It's going to be 01:17:49.064 --> 01:17:50.599 align:start line:85% position:50% size:56% such a great place for 01:17:50.599 --> 01:17:52.401 align:start line:85% position:44% size:78% customers to discover your apps 01:17:52.401 --> 01:17:54.103 align:start line:85% position:48% size:48% every single day. 01:17:54.103 --> 01:17:58.240 align:start line:85% position:45% size:73% There's new new tab, Games. 01:17:58.240 --> 01:18:00.476 align:start line:85% position:46% size:68% The biggest area of the App 01:18:00.476 --> 01:18:02.444 align:start line:85% position:46% size:68% Store has its own dedicated 01:18:02.444 --> 01:18:03.946 align:start line:85% position:45% size:73% space now. For all of us who 01:18:03.946 --> 01:18:06.482 align:start line:85% position:50% size:61% love gaming, finding the 01:18:06.482 --> 01:18:08.083 align:start line:85% position:50% size:70% best-featured events for the 01:18:08.083 --> 01:18:08.984 align:start line:85% position:50% size:75% day, this is now a place to go 01:18:08.984 --> 01:18:09.518 align:start line:85% position:50% size:61% to experience all that's 01:18:09.518 --> 01:18:10.486 align:start line:85% position:47% size:58% happening with games. 01:18:10.486 --> 01:18:11.887 align:start line:85% position:44% size:78% Not only can we feature games, 01:18:11.887 --> 01:18:13.222 align:start line:85% position:45% size:73% but for the first time in the 01:18:13.222 --> 01:18:15.024 align:start line:85% position:50% size:65% App Store, we can feature 01:18:15.024 --> 01:18:15.658 align:start line:85% position:44% size:78% in-app purchases as well, a big 01:18:15.658 --> 01:18:17.459 align:start line:85% position:50% size:70% part of your business is now 01:18:17.459 --> 01:18:19.995 align:start line:85% position:45% size:73% there in the App Store so the 01:18:19.995 --> 01:18:21.530 align:start line:85% position:50% size:75% next time you have a brand-new 01:18:21.530 --> 01:18:22.898 align:start line:85% position:45% size:73% level, a brand-new character, 01:18:22.898 --> 01:18:24.233 align:start line:85% position:44% size:78% customers can see them right in 01:18:24.233 --> 01:18:25.401 align:start line:85% position:44% size:78% the App Store and click on them 01:18:25.401 --> 01:18:26.468 align:start line:85% position:50% size:70% and start the process to get 01:18:26.468 --> 01:18:27.269 align:start line:85% position:50% size:45% them right away. 01:18:27.269 --> 01:18:29.672 align:start line:85% position:44% size:78% And since games have their own 01:18:29.672 --> 01:18:32.608 align:start line:85% position:50% size:70% tab, now apps have their own 01:18:32.608 --> 01:18:33.909 align:start line:85% position:45% size:73% tab. This is everything that 01:18:33.909 --> 01:18:35.911 align:start line:85% position:50% size:65% we love about apps besides 01:18:35.911 --> 01:18:37.146 align:start line:85% position:45% size:73% games with dedicated features 01:18:37.146 --> 01:18:38.380 align:start line:85% position:50% size:61% and charts all there for 01:18:38.380 --> 01:18:40.182 align:start line:85% position:47% size:53% customers to enjoy. 01:18:40.182 --> 01:18:42.117 align:start line:85% position:50% size:75% And every app and every game, 01:18:42.117 --> 01:18:44.119 align:start line:85% position:50% size:75% of course, has its own product 01:18:44.119 --> 01:18:46.221 align:start line:85% position:45% size:73% page in the store. These are 01:18:46.221 --> 01:18:47.189 align:start line:85% position:50% size:75% more beautiful than ever, more 01:18:47.189 --> 01:18:48.357 align:start line:85% position:50% size:61% engaging with incredible 01:18:48.357 --> 01:18:49.091 align:start line:85% position:50% size:75% videos. You are going to love 01:18:49.091 --> 01:18:51.260 align:start line:85% position:50% size:61% all the features on your 01:18:51.260 --> 01:18:52.027 align:start line:85% position:47% size:58% product pages. And the 01:18:52.027 --> 01:18:54.597 align:start line:85% position:50% size:75% sessions here at WWDC to learn 01:18:54.597 --> 01:18:56.498 align:start line:85% position:50% size:70% how to take advantage of all 01:18:56.498 --> 01:18:58.033 align:start line:85% position:50% size:61% those great new app page 01:18:58.033 --> 01:18:58.601 align:start line:85% position:48% size:28% features. 01:18:58.601 --> 01:18:59.935 align:start line:85% position:44% size:78% These are just some of the new 01:18:59.935 --> 01:19:02.371 align:start line:85% position:50% size:70% things in the all-new App St 01:19:02.371 --> 01:19:05.474 align:start line:85% position:45% size:73% Store, the new Today tab, new 01:19:05.474 --> 01:19:07.910 align:start line:85% position:44% size:78% Games tab, nor Apps tab, and we 01:19:07.910 --> 01:19:10.112 align:start line:85% position:45% size:73% would love to show you to you 01:19:10.112 --> 01:19:11.947 align:start line:85% position:47% size:63% live for the first time. 01:19:11.947 --> 01:19:17.152 align:start line:85% position:50% size:61% Please Mel come Ann thy, 01:19:17.152 --> 01:19:18.420 align:start line:85% position:50% size:70% product manager, to show the 01:19:18.420 --> 01:19:20.990 align:start line:85% position:50% size:65% all-new App Store. Ann. 01:19:20.990 --> 01:19:21.957 align:start line:85% position:50% size:75% >> ANN THAI: Thanks, Phil. I 01:19:21.957 --> 01:19:23.359 align:start line:85% position:45% size:73% am so excited to show you the 01:19:23.359 --> 01:19:25.260 align:start line:85% position:44% size:78% all-new App Store, so let's get 01:19:25.260 --> 01:19:26.128 align:start line:85% position:48% size:28% to it it. 01:19:26.128 --> 01:19:27.529 align:start line:85% position:50% size:75% I am going to open the store, 01:19:27.529 --> 01:19:30.132 align:start line:85% position:50% size:70% and I land right here on the 01:19:30.132 --> 01:19:31.467 align:start line:85% position:44% size:78% Today tab, the new front of the 01:19:31.467 --> 01:19:32.968 align:start line:85% position:50% size:70% App Store that updates every 01:19:32.968 --> 01:19:34.103 align:start line:85% position:50% size:75% day. The first thing I see is 01:19:34.103 --> 01:19:36.905 align:start line:85% position:50% size:61% our top story, the world 01:19:36.905 --> 01:19:38.941 align:start line:85% position:44% size:78% premier of Monument Valley 2 is 01:19:38.941 --> 01:19:39.975 align:start line:85% position:48% size:38% finally here! 01:19:39.975 --> 01:19:40.542 align:start line:85% position:50% size:31% (Applause) 01:19:40.542 --> 01:19:45.948 align:start line:85% position:50% size:75% Let's check it out by tapping 01:19:45.948 --> 01:19:48.951 align:start line:85% position:50% size:65% on the card. This opens a 01:19:48.951 --> 01:19:50.185 align:start line:85% position:45% size:73% story view where we can learn 01:19:50.185 --> 01:19:51.854 align:start line:85% position:50% size:70% more about the game and what 01:19:51.854 --> 01:19:53.489 align:start line:85% position:50% size:75% makes it so great. Looks like 01:19:53.489 --> 01:19:54.990 align:start line:85% position:45% size:73% this is going to be even more 01:19:54.990 --> 01:19:58.227 align:start line:85% position:50% size:70% beautiful than the first. I 01:19:58.227 --> 01:19:59.695 align:start line:85% position:45% size:73% can watch videos that show me 01:19:59.695 --> 01:20:02.965 align:start line:85% position:44% size:78% what the gameplay is like. And 01:20:02.965 --> 01:20:05.567 align:start line:85% position:50% size:70% here's a cool quote from Dan 01:20:05.567 --> 01:20:08.270 align:start line:85% position:50% size:75% Gray at Ustwo Games about what 01:20:08.270 --> 01:20:09.438 align:start line:85% position:44% size:78% inspired them. I can share the 01:20:09.438 --> 01:20:12.041 align:start line:85% position:44% size:78% story with a friend, and what's 01:20:12.041 --> 01:20:12.975 align:start line:85% position:47% size:63% incredible is that we can 01:20:12.975 --> 01:20:14.710 align:start line:85% position:50% size:65% actually all download this 01:20:14.710 --> 01:20:16.979 align:start line:85% position:44% size:78% today, only on the App Store. 01:20:16.979 --> 01:20:17.279 align:start line:85% position:50% size:31% (Applause) 01:20:17.279 --> 01:20:22.317 align:start line:85% position:47% size:58% Let's see what else is 01:20:22.317 --> 01:20:27.022 align:start line:85% position:50% size:75% happening today. What have we 01:20:27.022 --> 01:20:28.991 align:start line:85% position:50% size:75% got here? Oh, here's a how-to 01:20:28.991 --> 01:20:31.060 align:start line:85% position:45% size:73% guide about VSCO. I use this 01:20:31.060 --> 01:20:31.994 align:start line:85% position:50% size:75% app all the time. Let's check 01:20:31.994 --> 01:20:34.863 align:start line:85% position:44% size:78% it out. This is packed full of 01:20:34.863 --> 01:20:36.932 align:start line:85% position:46% size:68% useful tips, so even if you 01:20:36.932 --> 01:20:38.600 align:start line:85% position:50% size:75% have an app already, you still 01:20:38.600 --> 01:20:41.270 align:start line:85% position:44% size:78% might learn something new, like 01:20:41.270 --> 01:20:42.237 align:start line:85% position:50% size:75% I didn't know you could use it 01:20:42.237 --> 01:20:47.276 align:start line:85% position:44% size:78% to make animated GIFs or JIFs. 01:20:47.276 --> 01:20:49.945 align:start line:85% position:45% size:73% Anyway, you can make them. I 01:20:49.945 --> 01:20:51.814 align:start line:85% position:50% size:70% just scroll back up and pull 01:20:51.814 --> 01:20:53.148 align:start line:85% position:44% size:78% down on the card, and I am back 01:20:53.148 --> 01:20:54.450 align:start line:85% position:50% size:35% in the feed. 01:20:54.450 --> 01:20:57.453 align:start line:85% position:44% size:78% Every day there's a new app of 01:20:57.453 --> 01:21:00.155 align:start line:85% position:45% size:73% the day and a new game of the 01:21:00.155 --> 01:21:02.224 align:start line:85% position:50% size:75% day and the daily list. These 01:21:02.224 --> 01:21:03.225 align:start line:85% position:50% size:65% are great because they are 01:21:03.225 --> 01:21:05.594 align:start line:85% position:45% size:73% focused on a theme or a goal, 01:21:05.594 --> 01:21:07.963 align:start line:85% position:46% size:68% like meditation. I have ac 01:21:07.963 --> 01:21:08.564 align:start line:85% position:50% size:70% actually been trying some of 01:21:08.564 --> 01:21:11.266 align:start line:85% position:50% size:70% these out to get ready for t 01:21:11.266 --> 01:21:13.602 align:start line:85% position:50% size:70% this, and (deep breath) it's 01:21:13.602 --> 01:21:15.104 align:start line:85% position:50% size:45% totally working. 01:21:15.104 --> 01:21:15.537 align:start line:85% position:50% size:31% (Laughter) 01:21:15.537 --> 01:21:17.973 align:start line:85% position:44% size:78% If I am busy and miss a day, I 01:21:17.973 --> 01:21:19.942 align:start line:85% position:44% size:78% can scroll down and see stories 01:21:19.942 --> 01:21:21.076 align:start line:85% position:46% size:68% from earlier in the week. 01:21:21.076 --> 01:21:23.545 align:start line:85% position:44% size:78% So that's the Today tab. If I 01:21:23.545 --> 01:21:26.048 align:start line:85% position:45% size:73% only want to see games, now I 01:21:26.048 --> 01:21:28.550 align:start line:85% position:45% size:73% can go to the new Games tab. 01:21:28.550 --> 01:21:30.586 align:start line:85% position:45% size:73% This is huge. Let's check it 01:21:30.586 --> 01:21:32.254 align:start line:85% position:50% size:75% out. Up at the top, I can see 01:21:32.254 --> 01:21:35.057 align:start line:85% position:46% size:68% the biggest new releases or 01:21:35.057 --> 01:21:36.558 align:start line:85% position:50% size:75% just what the game editors are 01:21:36.558 --> 01:21:37.526 align:start line:85% position:44% size:78% playing this week. If I scroll 01:21:37.526 --> 01:21:39.428 align:start line:85% position:44% size:78% down, I can watch a whole bunch 01:21:39.428 --> 01:21:42.164 align:start line:85% position:45% size:73% of game videos. And it's not 01:21:42.164 --> 01:21:44.133 align:start line:85% position:50% size:70% just previews, but also tips 01:21:44.133 --> 01:21:47.035 align:start line:85% position:50% size:75% and gameplay videos by editors 01:21:47.035 --> 01:21:49.171 align:start line:85% position:45% size:73% too. If I scroll down, I can 01:21:49.171 --> 01:21:51.106 align:start line:85% position:50% size:70% see charts that only feature 01:21:51.106 --> 01:21:52.541 align:start line:85% position:45% size:73% games, so it's really easy to 01:21:52.541 --> 01:21:54.543 align:start line:85% position:44% size:78% see what the most popular games 01:21:54.543 --> 01:21:56.945 align:start line:85% position:47% size:63% are separate from apps. 01:21:56.945 --> 01:21:59.615 align:start line:85% position:45% size:73% And now I can browse by game 01:21:59.615 --> 01:22:02.050 align:start line:85% position:45% size:73% categories too. This page is 01:22:02.050 --> 01:22:03.185 align:start line:85% position:48% size:48% just packed full of 01:22:03.185 --> 01:22:05.554 align:start line:85% position:50% size:70% recommendations. This artsy 01:22:05.554 --> 01:22:06.989 align:start line:85% position:44% size:78% game looks fun. Let's check it 01:22:06.989 --> 01:22:08.957 align:start line:85% position:50% size:75% out. I am going to tap on the 01:22:08.957 --> 01:22:10.993 align:start line:85% position:47% size:58% icon, and it opens up a 01:22:10.993 --> 01:22:12.995 align:start line:85% position:44% size:78% redesigned app page. It's more 01:22:12.995 --> 01:22:15.030 align:start line:85% position:45% size:73% beautiful and more useful. I 01:22:15.030 --> 01:22:16.565 align:start line:85% position:44% size:78% can watch more videos that show 01:22:16.565 --> 01:22:19.001 align:start line:85% position:50% size:70% me how fun this is, and this 01:22:19.001 --> 01:22:20.969 align:start line:85% position:50% size:70% badge at the top tells me it 01:22:20.969 --> 01:22:23.105 align:start line:85% position:50% size:75% was named Editor's Choice. If 01:22:23.105 --> 01:22:24.540 align:start line:85% position:50% size:61% I scroll down, I can see 01:22:24.540 --> 01:22:26.608 align:start line:85% position:45% size:73% ratings and reviews front and 01:22:26.608 --> 01:22:28.177 align:start line:85% position:44% size:78% center, so I can see what other 01:22:28.177 --> 01:22:30.012 align:start line:85% position:44% size:78% customers think before making a 01:22:30.012 --> 01:22:31.613 align:start line:85% position:45% size:73% choice, like this review. It 01:22:31.613 --> 01:22:33.048 align:start line:85% position:44% size:78% tells me this game is great for 01:22:33.048 --> 01:22:36.985 align:start line:85% position:50% size:75% killing time. Thanks, Furious 01:22:36.985 --> 01:22:38.187 align:start line:85% position:50% size:35% Potato Face. 01:22:38.187 --> 01:22:38.554 align:start line:85% position:50% size:31% (Laughter) 01:22:38.554 --> 01:22:40.489 align:start line:85% position:44% size:78% For all the incredible apps on 01:22:40.489 --> 01:22:42.457 align:start line:85% position:50% size:70% the store, there's a new tab 01:22:42.457 --> 01:22:44.593 align:start line:85% position:50% size:70% too, the Apps tab. Let's go 01:22:44.593 --> 01:22:46.461 align:start line:85% position:50% size:65% there. It shares the same 01:22:46.461 --> 01:22:48.530 align:start line:85% position:45% size:73% great design as the Games tab 01:22:48.530 --> 01:22:51.300 align:start line:85% position:44% size:78% but with a focus just on apps. 01:22:51.567 --> 01:22:53.101 align:start line:85% position:44% size:78% So that was just the first day 01:22:53.101 --> 01:22:55.270 align:start line:85% position:50% size:75% on the new App Store. Now you 01:22:55.270 --> 01:22:56.972 align:start line:85% position:45% size:73% can see why we are so excited 01:22:56.972 --> 01:22:59.107 align:start line:85% position:45% size:73% to have a beautiful new place 01:22:59.107 --> 01:23:00.976 align:start line:85% position:44% size:78% to share apps and games we love 01:23:00.976 --> 01:23:01.510 align:start line:85% position:48% size:28% with you. 01:23:01.510 --> 01:23:02.978 align:start line:85% position:47% size:53% Back to you, Phil. 01:23:02.978 --> 01:23:03.912 align:start line:85% position:47% size:58% (Cheers and applause) 01:23:03.912 --> 01:23:08.050 align:start line:85% position:49% size:3% 01:23:08.050 --> 01:23:09.318 align:start line:85% position:45% size:73% >> PHIL SCHILLER: Thank you, 01:23:09.318 --> 01:23:10.519 align:start line:85% position:50% size:65% Ann. So that's your first 01:23:10.519 --> 01:23:12.454 align:start line:85% position:50% size:75% glimpse of an entirely new App 01:23:12.454 --> 01:23:14.156 align:start line:85% position:44% size:78% Store. We hope you love it, we 01:23:14.156 --> 01:23:16.091 align:start line:85% position:46% size:68% hope customers love it, and 01:23:16.091 --> 01:23:17.626 align:start line:85% position:50% size:75% they visit it every single day 01:23:17.626 --> 01:23:19.194 align:start line:85% position:46% size:68% to download your incredible 01:23:19.194 --> 01:23:19.494 align:start line:85% position:48% size:18% apps. 01:23:19.494 --> 01:23:20.495 align:start line:85% position:50% size:65% And that's it for the App 01:23:20.495 --> 01:23:21.864 align:start line:85% position:45% size:73% Store. Back to you, Craig. 01:23:21.864 --> 01:23:22.164 align:start line:85% position:50% size:31% (Applause) 01:23:22.164 --> 01:23:25.167 align:start line:85% position:49% size:3% 01:23:25.167 --> 01:23:26.235 align:start line:85% position:44% size:78% >> CRAIG FEDERIGHI: Thank you, 01:23:26.235 --> 01:23:28.470 align:start line:85% position:44% size:78% Phil. The App Store looks just 01:23:28.470 --> 01:23:28.770 align:start line:85% position:50% size:31% fantastic. 01:23:28.770 --> 01:23:32.307 align:start line:85% position:45% size:73% So those are some of the big 01:23:32.307 --> 01:23:33.542 align:start line:85% position:50% size:65% features in iOS 11, but of 01:23:33.542 --> 01:23:35.577 align:start line:85% position:47% size:63% course, there's also core 01:23:35.577 --> 01:23:37.980 align:start line:85% position:44% size:78% technologies. Now, Metal 2 and 01:23:37.980 --> 01:23:40.215 align:start line:85% position:44% size:78% HEVC are coming to iOS as well. 01:23:40.215 --> 01:23:43.018 align:start line:85% position:47% size:63% But there's more, and it 01:23:43.018 --> 01:23:46.154 align:start line:85% position:44% size:78% starts with machine learning. 01:23:46.154 --> 01:23:46.555 align:start line:85% position:50% size:31% (Applause) 01:23:46.555 --> 01:23:48.156 align:start line:85% position:44% size:78% Now, you've seen the way we've 01:23:48.156 --> 01:23:48.957 align:start line:85% position:47% size:53% used machine learning 01:23:48.957 --> 01:23:51.126 align:start line:85% position:45% size:73% throughout the experiences on 01:23:51.126 --> 01:23:52.361 align:start line:85% position:50% size:75% Apple Watch, for instance, and 01:23:52.361 --> 01:23:55.631 align:start line:85% position:44% size:78% the predictive Siri Watch Face. 01:23:55.631 --> 01:23:56.064 align:start line:85% position:49% size:3% 01:23:56.064 --> 01:23:57.633 align:start line:85% position:44% size:78% We use it on the iPad for palm 01:23:57.633 --> 01:23:59.434 align:start line:85% position:50% size:75% rejection when you are writing 01:23:59.434 --> 01:24:01.103 align:start line:85% position:50% size:75% with Apple Pencil. Of course, 01:24:01.103 --> 01:24:03.672 align:start line:85% position:50% size:61% we use it to extend your 01:24:03.672 --> 01:24:04.806 align:start line:85% position:50% size:75% battery life by predicting how 01:24:04.806 --> 01:24:06.041 align:start line:85% position:47% size:63% you are going to use your 01:24:06.041 --> 01:24:09.511 align:start line:85% position:46% size:68% device. And you've seen it 01:24:09.511 --> 01:24:11.613 align:start line:85% position:44% size:78% throughout Photos with Memories 01:24:11.613 --> 01:24:13.982 align:start line:85% position:44% size:78% and face recognition. Now, for 01:24:13.982 --> 01:24:15.717 align:start line:85% position:50% size:75% all of you developers, we want 01:24:15.717 --> 01:24:16.652 align:start line:85% position:50% size:61% to make powerful machine 01:24:16.652 --> 01:24:18.053 align:start line:85% position:50% size:61% learning easy for you to 01:24:18.053 --> 01:24:19.121 align:start line:85% position:45% size:73% incorporate in your apps, and 01:24:19.121 --> 01:24:20.489 align:start line:85% position:50% size:70% we are doing it via a set of 01:24:20.489 --> 01:24:23.058 align:start line:85% position:45% size:73% new APIs. It starts with the 01:24:23.058 --> 01:24:25.160 align:start line:85% position:44% size:78% Vision API, which provides face 01:24:25.160 --> 01:24:26.528 align:start line:85% position:47% size:63% tracking, face detection, 01:24:26.528 --> 01:24:28.196 align:start line:85% position:50% size:70% landmarks, all of these core 01:24:28.196 --> 01:24:29.598 align:start line:85% position:45% size:73% features we use inside of our 01:24:29.598 --> 01:24:31.700 align:start line:85% position:45% size:73% apps. And a natural language 01:24:31.700 --> 01:24:35.137 align:start line:85% position:50% size:75% API that provides capabilities 01:24:35.137 --> 01:24:38.140 align:start line:85% position:50% size:65% like tokenization and name 01:24:38.140 --> 01:24:39.007 align:start line:85% position:44% size:78% editing recognition. These are 01:24:39.007 --> 01:24:41.843 align:start line:85% position:50% size:75% all built on core ML, and core 01:24:41.843 --> 01:24:43.879 align:start line:85% position:50% size:70% ML provides high-performance 01:24:43.879 --> 01:24:45.280 align:start line:85% position:50% size:75% implementations of deep neural 01:24:45.280 --> 01:24:47.416 align:start line:85% position:50% size:70% networks, recurrent neural n 01:24:47.416 --> 01:24:49.017 align:start line:85% position:50% size:75% networks, convolutional neural 01:24:49.017 --> 01:24:50.118 align:start line:85% position:50% size:61% networks, support vector 01:24:50.118 --> 01:24:51.753 align:start line:85% position:44% size:78% machines, and they allow you to 01:24:51.753 --> 01:24:53.088 align:start line:85% position:44% size:78% take models that you have built 01:24:53.088 --> 01:24:54.656 align:start line:85% position:47% size:63% with any of these popular 01:24:54.656 --> 01:24:55.991 align:start line:85% position:50% size:70% third-party tools, and using 01:24:55.991 --> 01:24:57.092 align:start line:85% position:50% size:65% our machine learning model 01:24:57.092 --> 01:24:59.294 align:start line:85% position:50% size:70% converter, execute them with 01:24:59.294 --> 01:25:00.996 align:start line:85% position:47% size:63% tremendous performance on 01:25:00.996 --> 01:25:03.165 align:start line:85% position:45% size:73% device. It gives you all the 01:25:03.165 --> 01:25:05.300 align:start line:85% position:45% size:73% data privacy benefits and all 01:25:05.300 --> 01:25:06.134 align:start line:85% position:50% size:56% of the carefully tuned 01:25:06.134 --> 01:25:07.469 align:start line:85% position:45% size:73% compatibility with all of our 01:25:07.469 --> 01:25:08.503 align:start line:85% position:44% size:78% platforms. And the performance 01:25:08.503 --> 01:25:10.072 align:start line:85% position:44% size:78% really is incredible. You look 01:25:10.072 --> 01:25:12.174 align:start line:85% position:50% size:75% at this benchmark, it's called 01:25:12.174 --> 01:25:14.242 align:start line:85% position:50% size:70% Inception V3, it's a popular 01:25:14.242 --> 01:25:16.545 align:start line:85% position:45% size:73% photo recognition benchmark. 01:25:16.545 --> 01:25:19.648 align:start line:85% position:45% size:73% iPhone is 6 times faster than 01:25:19.648 --> 01:25:22.517 align:start line:85% position:44% size:78% Google pixel and the Samsung S8 01:25:22.517 --> 01:25:24.486 align:start line:85% position:50% size:41% using Core ML. 01:25:24.486 --> 01:25:24.786 align:start line:85% position:50% size:31% (Applause) 01:25:24.786 --> 01:25:32.160 align:start line:85% position:44% size:78% Next, I'd like to turn to AR. 01:25:32.160 --> 01:25:33.495 align:start line:85% position:50% size:70% Now, with Multi-Touch, we've 01:25:33.495 --> 01:25:35.964 align:start line:85% position:44% size:78% really changed the way that you 01:25:35.964 --> 01:25:36.999 align:start line:85% position:50% size:75% interact with the world on the 01:25:36.999 --> 01:25:39.468 align:start line:85% position:46% size:68% screen of your iPhone. And 01:25:39.468 --> 01:25:41.036 align:start line:85% position:50% size:75% with the camera, we've allowed 01:25:41.036 --> 01:25:42.971 align:start line:85% position:44% size:78% you to capture the world around 01:25:42.971 --> 01:25:44.373 align:start line:85% position:50% size:75% you. But when you bring these 01:25:44.373 --> 01:25:46.008 align:start line:85% position:50% size:70% things together, the results 01:25:46.008 --> 01:25:48.110 align:start line:85% position:44% size:78% can actually be quite profound. 01:25:48.110 --> 01:25:50.612 align:start line:85% position:46% size:68% Now, it's called augmented 01:25:50.612 --> 01:25:53.115 align:start line:85% position:44% size:78% reality, and we have a new core 01:25:53.115 --> 01:25:54.516 align:start line:85% position:50% size:65% technology called ARKit to 01:25:54.516 --> 01:25:56.151 align:start line:85% position:44% size:78% bring it to all of you, and I'd 01:25:56.151 --> 01:25:58.053 align:start line:85% position:46% size:68% like to show it to you in a 01:25:58.053 --> 01:25:59.021 align:start line:85% position:48% size:28% demo now. 01:25:59.021 --> 01:26:03.759 align:start line:85% position:49% size:3% 01:26:03.759 --> 01:26:06.028 align:start line:85% position:50% size:65% So we've all seen a lot of 01:26:06.028 --> 01:26:07.996 align:start line:85% position:50% size:75% carefully edited vision videos 01:26:07.996 --> 01:26:10.132 align:start line:85% position:50% size:75% on this topic recently, but in 01:26:10.132 --> 01:26:12.334 align:start line:85% position:44% size:78% this case, I'd like to show you 01:26:12.334 --> 01:26:14.002 align:start line:85% position:44% size:78% something for real. So what we 01:26:14.002 --> 01:26:16.571 align:start line:85% position:50% size:70% see here is an iPhone that's 01:26:16.571 --> 01:26:19.508 align:start line:85% position:50% size:65% using its camera but using 01:26:19.508 --> 01:26:21.143 align:start line:85% position:50% size:75% computer vision, it's actually 01:26:21.143 --> 01:26:23.211 align:start line:85% position:50% size:75% able to identify surfaces such 01:26:23.211 --> 01:26:24.646 align:start line:85% position:50% size:61% as this table, and I can 01:26:24.646 --> 01:26:26.248 align:start line:85% position:45% size:73% actually just add an object. 01:26:26.248 --> 01:26:28.183 align:start line:85% position:48% size:48% This is a developer 01:26:28.183 --> 01:26:29.751 align:start line:85% position:47% size:63% application, a test appli 01:26:29.751 --> 01:26:30.485 align:start line:85% position:50% size:75% application, that you will all 01:26:30.485 --> 01:26:31.620 align:start line:85% position:44% size:78% be getting code for that allows 01:26:31.620 --> 01:26:33.088 align:start line:85% position:47% size:63% you to do these things. 01:26:33.088 --> 01:26:35.357 align:start line:85% position:50% size:70% Now, this is just a virtual 01:26:35.357 --> 01:26:37.926 align:start line:85% position:44% size:78% object -- (Applause) -- on this 01:26:37.926 --> 01:26:42.097 align:start line:85% position:46% size:68% table. Now -- (Applause). 01:26:42.097 --> 01:26:43.465 align:start line:85% position:45% size:73% We've got some steam in there 01:26:43.465 --> 01:26:45.033 align:start line:85% position:44% size:78% coming off the cup. Now, I can 01:26:45.033 --> 01:26:46.168 align:start line:85% position:44% size:78% add other objects to the scene, 01:26:46.168 --> 01:26:47.469 align:start line:85% position:45% size:73% and these things can actually 01:26:47.469 --> 01:26:49.071 align:start line:85% position:45% size:73% interact. Let's add a lamp. 01:26:49.071 --> 01:26:51.006 align:start line:85% position:50% size:75% And I want you to watch when I 01:26:51.006 --> 01:26:53.008 align:start line:85% position:50% size:70% turn the lamp on the dynamic 01:26:53.008 --> 01:26:55.043 align:start line:85% position:50% size:70% shadows here. I am going to 01:26:55.043 --> 01:26:57.045 align:start line:85% position:44% size:78% move the cup, and watch how the 01:26:57.045 --> 01:26:59.714 align:start line:85% position:44% size:78% shadow moves in relationship to 01:26:59.714 --> 01:27:00.749 align:start line:85% position:50% size:70% the light here. It's really 01:27:00.749 --> 01:27:02.517 align:start line:85% position:50% size:50% pretty incredible. 01:27:02.517 --> 01:27:04.019 align:start line:85% position:50% size:31% (Applause) 01:27:04.019 --> 01:27:05.520 align:start line:85% position:50% size:65% Now, I can add additional 01:27:05.520 --> 01:27:07.456 align:start line:85% position:45% size:73% objects. Let's add a vase to 01:27:07.456 --> 01:27:08.957 align:start line:85% position:44% size:78% this scene. I mean, isn't that 01:27:08.957 --> 01:27:10.025 align:start line:85% position:50% size:75% just incredible? You guys are 01:27:10.025 --> 01:27:12.861 align:start line:85% position:50% size:75% actually in the shot here with 01:27:12.861 --> 01:27:15.030 align:start line:85% position:50% size:75% these objects all in augmented 01:27:15.030 --> 01:27:16.598 align:start line:85% position:46% size:68% reality. So it gives you a 01:27:16.598 --> 01:27:19.000 align:start line:85% position:50% size:70% little bit of an idea of the 01:27:19.000 --> 01:27:19.668 align:start line:85% position:50% size:65% technology involved. It's 01:27:19.668 --> 01:27:20.502 align:start line:85% position:46% size:68% really pretty incredible. 01:27:20.502 --> 01:27:25.474 align:start line:85% position:45% size:73% Now, how do we do it? ARKit 01:27:25.474 --> 01:27:27.476 align:start line:85% position:44% size:78% provides fast and stable motion 01:27:27.476 --> 01:27:29.478 align:start line:85% position:50% size:70% tracking, and it uses all of 01:27:29.478 --> 01:27:30.612 align:start line:85% position:45% size:73% the sensors and the camera on 01:27:30.612 --> 01:27:32.481 align:start line:85% position:46% size:68% your device to do this. It 01:27:32.481 --> 01:27:34.883 align:start line:85% position:50% size:65% actually finds planes like 01:27:34.883 --> 01:27:36.885 align:start line:85% position:45% size:73% floors and tables. It's able 01:27:36.885 --> 01:27:38.487 align:start line:85% position:50% size:65% to estimate ambient light, 01:27:38.487 --> 01:27:39.254 align:start line:85% position:47% size:58% which helps us with the 01:27:39.254 --> 01:27:40.589 align:start line:85% position:45% size:73% rendering and also helps with 01:27:40.589 --> 01:27:41.990 align:start line:85% position:44% size:78% scale. You notice that cup hit 01:27:41.990 --> 01:27:43.258 align:start line:85% position:44% size:78% the table looking the size of a 01:27:43.258 --> 01:27:44.593 align:start line:85% position:47% size:58% cup, not the size of an 01:27:44.593 --> 01:27:46.027 align:start line:85% position:47% size:63% elephant. And we provide 01:27:46.027 --> 01:27:47.162 align:start line:85% position:46% size:68% integration to all kinds of 01:27:47.162 --> 01:27:48.263 align:start line:85% position:50% size:75% third-party frameworks to help 01:27:48.263 --> 01:27:50.165 align:start line:85% position:45% size:73% you with your rendering. The 01:27:50.165 --> 01:27:51.733 align:start line:85% position:50% size:65% implementation is possible 01:27:51.733 --> 01:27:52.567 align:start line:85% position:46% size:68% because we are able to take 01:27:52.567 --> 01:27:53.635 align:start line:85% position:50% size:61% advantage of the awesome 01:27:53.635 --> 01:27:56.571 align:start line:85% position:50% size:70% hardware on iOS devices, the 01:27:56.571 --> 01:27:58.206 align:start line:85% position:45% size:73% cameras, the high-performance 01:27:58.206 --> 01:27:59.474 align:start line:85% position:46% size:68% CPU and GPU, and the motion 01:27:59.474 --> 01:28:00.709 align:start line:85% position:50% size:70% sensors. And when you bring 01:28:00.709 --> 01:28:03.078 align:start line:85% position:50% size:65% the software together with 01:28:03.078 --> 01:28:05.180 align:start line:85% position:44% size:78% these devices, we actually have 01:28:05.180 --> 01:28:07.983 align:start line:85% position:44% size:78% hundreds of millions of iPhones 01:28:07.983 --> 01:28:09.985 align:start line:85% position:50% size:75% and iPads that are going to be 01:28:09.985 --> 01:28:12.687 align:start line:85% position:44% size:78% capable of AR. In fact, that's 01:28:12.687 --> 01:28:15.357 align:start line:85% position:45% size:73% going to make overnight ARKit 01:28:15.357 --> 01:28:18.026 align:start line:85% position:50% size:75% the largest AR platform in the 01:28:18.026 --> 01:28:18.260 align:start line:85% position:50% size:21% world. 01:28:18.260 --> 01:28:18.593 align:start line:85% position:50% size:31% (Applause) 01:28:18.593 --> 01:28:26.668 align:start line:85% position:45% size:73% We've had some third parties 01:28:26.668 --> 01:28:29.471 align:start line:85% position:44% size:78% in to take a look at ARKit, and 01:28:29.471 --> 01:28:31.206 align:start line:85% position:45% size:73% they are totally excited, and 01:28:31.206 --> 01:28:33.475 align:start line:85% position:50% size:75% we are just blown away by what 01:28:33.475 --> 01:28:34.442 align:start line:85% position:50% size:56% they have been able to 01:28:34.442 --> 01:28:36.011 align:start line:85% position:45% size:73% accomplish. IKEA, of course, 01:28:36.011 --> 01:28:38.413 align:start line:85% position:44% size:78% is places furniture everywhere, 01:28:38.413 --> 01:28:40.048 align:start line:85% position:44% size:78% and it's really super awesome. 01:28:40.048 --> 01:28:41.349 align:start line:85% position:45% size:73% But check this out. What you 01:28:41.349 --> 01:28:43.585 align:start line:85% position:45% size:73% can do with Batman LEGO. How 01:28:43.585 --> 01:28:44.553 align:start line:85% position:50% size:65% fun is this? Right on the 01:28:44.553 --> 01:28:46.621 align:start line:85% position:50% size:75% table, a LEGO with a live LEGO 01:28:46.621 --> 01:28:49.591 align:start line:85% position:44% size:78% Batman, and you can explode the 01:28:49.591 --> 01:28:52.661 align:start line:85% position:50% size:75% LEGO, like you can never do in 01:28:52.661 --> 01:28:54.629 align:start line:85% position:45% size:73% the real world, pan around it 01:28:54.629 --> 01:28:55.664 align:start line:85% position:50% size:75% and interact with Batman right 01:28:55.664 --> 01:28:57.232 align:start line:85% position:50% size:75% there. It's really awesome. 01:28:57.232 --> 01:29:00.035 align:start line:85% position:45% size:73% And then Pokemon Go, we have 01:29:00.035 --> 01:29:01.136 align:start line:85% position:45% size:73% all seen it before, but check 01:29:01.136 --> 01:29:02.837 align:start line:85% position:44% size:78% it out with ARKit. The Pokemon 01:29:02.837 --> 01:29:04.072 align:start line:85% position:45% size:73% is so real, he is right there 01:29:04.072 --> 01:29:08.376 align:start line:85% position:46% size:68% on the ground. As the ball 01:29:08.376 --> 01:29:09.611 align:start line:85% position:50% size:70% bounces, it actually bounces 01:29:09.611 --> 01:29:10.845 align:start line:85% position:47% size:58% right there in the real 01:29:10.845 --> 01:29:12.147 align:start line:85% position:50% size:75% environment. It's AR like you 01:29:12.147 --> 01:29:13.081 align:start line:85% position:50% size:70% have never seen it before. 01:29:13.081 --> 01:29:19.521 align:start line:85% position:45% size:73% Now -- (Applause) -- there's 01:29:19.521 --> 01:29:21.323 align:start line:85% position:45% size:73% one of these that I think you 01:29:21.323 --> 01:29:23.058 align:start line:85% position:50% size:75% just really need to see live. 01:29:23.058 --> 01:29:25.694 align:start line:85% position:46% size:68% Now, Wingnut AR is Director 01:29:25.694 --> 01:29:27.429 align:start line:85% position:50% size:75% Peter Jackson's new production 01:29:27.429 --> 01:29:28.730 align:start line:85% position:46% size:68% company that's dedicated to 01:29:28.730 --> 01:29:31.066 align:start line:85% position:45% size:73% producing AR content. We all 01:29:31.066 --> 01:29:32.734 align:start line:85% position:46% size:68% know Peter JARCson from his 01:29:32.734 --> 01:29:34.102 align:start line:85% position:50% size:70% incredible cinematic work on 01:29:34.102 --> 01:29:35.036 align:start line:85% position:46% size:68% movies like the Lord of the 01:29:35.036 --> 01:29:37.205 align:start line:85% position:46% size:68% Rings series, but he is now 01:29:37.205 --> 01:29:39.808 align:start line:85% position:44% size:78% really excited about AR, and to 01:29:39.808 --> 01:29:41.209 align:start line:85% position:46% size:68% show you what he has in the 01:29:41.209 --> 01:29:42.577 align:start line:85% position:47% size:58% works, I am thrilled to 01:29:42.577 --> 01:29:45.580 align:start line:85% position:44% size:78% introduce Wingnut AR's creative 01:29:45.580 --> 01:29:48.650 align:start line:85% position:46% size:68% Director, Alasdair Couell. 01:29:48.650 --> 01:29:49.050 align:start line:85% position:48% size:28% Alasdair. 01:29:49.050 --> 01:29:49.584 align:start line:85% position:50% size:31% (Applause) 01:29:49.584 --> 01:29:55.290 align:start line:85% position:49% size:3% 01:29:55.290 --> 01:29:57.759 align:start line:85% position:46% size:68% >> ALASDAIR COULL: Thanks, 01:29:57.759 --> 01:29:59.527 align:start line:85% position:45% size:73% Craig. We are really excited 01:29:59.527 --> 01:30:02.564 align:start line:85% position:45% size:73% to share an exciting thing we 01:30:02.564 --> 01:30:03.798 align:start line:85% position:47% size:58% have been working on. 01:30:03.798 --> 01:30:06.501 align:start line:85% position:50% size:61% Dan is here with me for 01:30:06.501 --> 01:30:08.103 align:start line:85% position:46% size:68% Wingnut AR, so let's take a 01:30:08.103 --> 01:30:09.771 align:start line:85% position:48% size:18% look. 01:30:09.771 --> 01:30:12.674 align:start line:85% position:50% size:70% Here we use ARKit to detect 01:30:12.674 --> 01:30:13.708 align:start line:85% position:47% size:58% the plane on the table, 01:30:13.708 --> 01:30:15.143 align:start line:85% position:44% size:78% estimate its size, and lock our 01:30:15.143 --> 01:30:18.480 align:start line:85% position:50% size:75% content on the surface. Since 01:30:18.480 --> 01:30:20.582 align:start line:85% position:50% size:75% this is augmented reality, you 01:30:20.582 --> 01:30:21.816 align:start line:85% position:44% size:78% folks are all in the shot too. 01:30:21.916 --> 01:30:22.250 align:start line:85% position:50% size:31% (Applause) 01:30:22.250 --> 01:30:26.588 align:start line:85% position:50% size:61% This is all rendered in 01:30:26.588 --> 01:30:29.024 align:start line:85% position:50% size:70% real-time using the power of 01:30:29.024 --> 01:30:31.092 align:start line:85% position:45% size:73% Unreal Engine 4. We are in a 01:30:31.092 --> 01:30:33.061 align:start line:85% position:50% size:70% remote outpost at a desolate 01:30:33.061 --> 01:30:37.332 align:start line:85% position:46% size:68% world where supplies are sc 01:30:37.332 --> 01:30:38.533 align:start line:85% position:47% size:63% scarce. These are our to 01:30:38.533 --> 01:30:39.267 align:start line:85% position:45% size:73% townsfolk, they are expecting 01:30:39.267 --> 01:30:40.135 align:start line:85% position:44% size:78% some visitors soon, so they are 01:30:40.135 --> 01:30:41.536 align:start line:85% position:45% size:73% all starting to get ready for 01:30:41.536 --> 01:30:42.837 align:start line:85% position:44% size:78% their arrival. Except for this 01:30:42.837 --> 01:30:47.342 align:start line:85% position:44% size:78% guy down here, apparently. Who 01:30:47.575 --> 01:30:56.618 align:start line:85% position:50% size:70% That's our airships arriving 01:30:56.618 --> 01:30:58.253 align:start line:85% position:45% size:73% now. What's really cool here 01:30:58.253 --> 01:31:00.622 align:start line:85% position:45% size:73% is with ARKit's tracking, you 01:31:00.622 --> 01:31:02.023 align:start line:85% position:44% size:78% can get really close and choose 01:31:02.023 --> 01:31:03.158 align:start line:85% position:45% size:73% how to view the interaction. 01:31:03.158 --> 01:31:04.092 align:start line:85% position:50% size:75% It's like you are the Director 01:31:04.092 --> 01:31:08.663 align:start line:85% position:50% size:70% of your own experience. Oh, 01:31:08.663 --> 01:31:10.131 align:start line:85% position:46% size:68% looks like some raiders are 01:31:10.131 --> 01:31:12.300 align:start line:85% position:50% size:31% attacking. 01:31:12.400 --> 01:31:24.846 align:start line:85% position:45% size:73% Whoa, I guess that takes care 01:31:24.846 --> 01:31:25.447 align:start line:85% position:50% size:35% of that guy. 01:31:25.447 --> 01:31:28.049 align:start line:85% position:50% size:31% (Laughter) 01:31:28.149 --> 01:31:35.056 align:start line:85% position:46% size:68% Wouldn't it be cool to have 01:31:35.056 --> 01:31:36.524 align:start line:85% position:50% size:70% airship battles like this in 01:31:36.524 --> 01:31:38.193 align:start line:85% position:47% size:53% your own long-term? 01:31:38.193 --> 01:31:41.563 align:start line:85% position:50% size:35% living room? 01:31:41.563 --> 01:31:42.997 align:start line:85% position:50% size:75% Oh, I think they are going to 01:31:42.997 --> 01:31:45.333 align:start line:85% position:44% size:78% regret attacking this outpost. 01:31:46.968 --> 01:31:53.208 align:start line:85% position:45% size:73% Another one down. And we got 01:31:53.208 --> 01:31:54.876 align:start line:85% position:50% size:16% him. 01:31:54.876 --> 01:31:59.147 align:start line:85% position:46% size:68% Oh. Well, that didn't end 01:31:59.147 --> 01:32:02.050 align:start line:85% position:47% size:63% well for anyone. But our 01:32:02.050 --> 01:32:03.518 align:start line:85% position:50% size:65% heroes are limping away to 01:32:03.518 --> 01:32:05.253 align:start line:85% position:50% size:50% fight another day. 01:32:05.253 --> 01:32:06.588 align:start line:85% position:44% size:78% So that's one of the things we 01:32:06.588 --> 01:32:08.723 align:start line:85% position:44% size:78% have been up to at Wingnut AR. 01:32:09.023 --> 01:32:09.657 align:start line:85% position:47% size:58% (Cheers and applause) 01:32:09.657 --> 01:32:13.161 align:start line:85% position:50% size:75% Thank you. And the fact that 01:32:13.161 --> 01:32:19.334 align:start line:85% position:45% size:73% ARKit -- thank you. The fact 01:32:19.334 --> 01:32:20.635 align:start line:85% position:50% size:75% that ARKit enables hundreds of 01:32:20.635 --> 01:32:22.604 align:start line:85% position:46% size:68% millions of people to enjoy 01:32:22.604 --> 01:32:23.872 align:start line:85% position:50% size:75% experiences like this opens up 01:32:23.872 --> 01:32:24.672 align:start line:85% position:44% size:78% so many possibilities. I think 01:32:24.672 --> 01:32:26.608 align:start line:85% position:44% size:78% it's a real game-changer. Look 01:32:26.608 --> 01:32:28.209 align:start line:85% position:45% size:73% out for an AR experience from 01:32:28.209 --> 01:32:29.577 align:start line:85% position:50% size:75% us in the App Store later this 01:32:29.577 --> 01:32:30.745 align:start line:85% position:48% size:48% year. Thank you. 01:32:30.745 --> 01:32:31.045 align:start line:85% position:50% size:31% (Applause) 01:32:31.045 --> 01:32:34.549 align:start line:85% position:49% size:3% 01:32:34.549 --> 01:32:35.316 align:start line:85% position:44% size:78% >> CRAIG FEDERIGHI: So what do 01:32:35.316 --> 01:32:35.784 align:start line:85% position:50% size:31% you think? 01:32:35.784 --> 01:32:36.284 align:start line:85% position:47% size:58% (Cheers and applause) 01:32:36.284 --> 01:32:42.390 align:start line:85% position:44% size:78% So those are some of the major 01:32:42.390 --> 01:32:44.659 align:start line:85% position:44% size:78% features in iOS 11. Of course, 01:32:44.659 --> 01:32:45.693 align:start line:85% position:50% size:75% there's much more than we have 01:32:45.693 --> 01:32:47.061 align:start line:85% position:44% size:78% time to talk about today, but I 01:32:47.061 --> 01:32:48.696 align:start line:85% position:44% size:78% want to highlight some features 01:32:48.696 --> 01:32:49.664 align:start line:85% position:50% size:65% of special interest to our 01:32:49.664 --> 01:32:53.701 align:start line:85% position:46% size:68% customers in China, like QR 01:32:53.701 --> 01:32:55.103 align:start line:85% position:45% size:73% code support integrated right 01:32:55.103 --> 01:32:56.070 align:start line:85% position:47% size:53% into the main camera, 01:32:56.070 --> 01:32:59.140 align:start line:85% position:46% size:68% accessible from the lock sc 01:32:59.140 --> 01:32:59.774 align:start line:85% position:50% size:61% screen, super useful for 01:32:59.774 --> 01:33:01.109 align:start line:85% position:47% size:53% customers in China. 01:33:01.109 --> 01:33:03.077 align:start line:85% position:45% size:73% So that's our update for iOS 01:33:03.077 --> 01:33:04.279 align:start line:85% position:44% size:78% 11. I am going to turn it back 01:33:04.279 --> 01:33:05.046 align:start line:85% position:47% size:53% to Tim. Thank you. 01:33:05.046 --> 01:33:05.547 align:start line:85% position:50% size:31% (Applause) 01:33:05.547 --> 01:33:09.184 align:start line:85% position:49% size:3% 01:33:09.184 --> 01:33:11.453 align:start line:85% position:50% size:75% >> TIM COOK: Thanks, Craig. 01:33:11.453 --> 01:33:17.125 align:start line:85% position:47% size:63% iOS 11 is absolutely jam 01:33:17.125 --> 01:33:19.561 align:start line:85% position:44% size:78% packed with great features, and 01:33:19.561 --> 01:33:20.595 align:start line:85% position:46% size:68% I can't wait for you to get 01:33:20.595 --> 01:33:21.930 align:start line:85% position:44% size:78% your hands on the new App Store 01:33:21.930 --> 01:33:24.232 align:start line:85% position:50% size:31% and ARKit. 01:33:24.232 --> 01:33:29.370 align:start line:85% position:44% size:78% Number five, an important part 01:33:29.370 --> 01:33:33.374 align:start line:85% position:44% size:78% of the iOS story is, of course, 01:33:33.374 --> 01:33:33.942 align:start line:85% position:48% size:18% iPad. 01:33:33.942 --> 01:33:34.275 align:start line:85% position:50% size:31% (Applause) 01:33:34.275 --> 01:33:39.214 align:start line:85% position:50% size:70% iPad has completely changed 01:33:39.214 --> 01:33:43.251 align:start line:85% position:45% size:73% the way we work, play, teach, 01:33:43.251 --> 01:33:46.087 align:start line:85% position:50% size:75% learn, and create. It's truly 01:33:46.087 --> 01:33:48.723 align:start line:85% position:45% size:73% a magical piece of glass that 01:33:48.723 --> 01:33:51.459 align:start line:85% position:50% size:70% transforms into anything you 01:33:51.459 --> 01:33:53.127 align:start line:85% position:45% size:73% want. We've been pushing the 01:33:53.127 --> 01:33:57.165 align:start line:85% position:45% size:73% boundaries on iPad, and today 01:33:57.165 --> 01:33:59.701 align:start line:85% position:47% size:63% we are going to push them 01:33:59.701 --> 01:34:02.070 align:start line:85% position:50% size:75% further than ever before. And 01:34:02.070 --> 01:34:03.671 align:start line:85% position:45% size:73% to tell you all about it, I'd 01:34:03.671 --> 01:34:07.108 align:start line:85% position:50% size:75% like to invite up Joz. Joz? 01:34:07.108 --> 01:34:08.076 align:start line:85% position:47% size:58% (Cheers and applause) 01:34:08.076 --> 01:34:13.214 align:start line:85% position:49% size:3% 01:34:13.214 --> 01:34:14.215 align:start line:85% position:50% size:70% >> GREG JOSWIAK: Thank you, 01:34:14.215 --> 01:34:15.216 align:start line:85% position:50% size:56% Tim, and good morning, 01:34:15.216 --> 01:34:16.251 align:start line:85% position:50% size:75% everybody. I am so excited to 01:34:16.251 --> 01:34:18.253 align:start line:85% position:47% size:58% talk to you today about 01:34:18.253 --> 01:34:19.187 align:start line:85% position:48% size:28% iPad Pro. 01:34:19.187 --> 01:34:20.922 align:start line:85% position:47% size:63% When we first introduced 01:34:20.922 --> 01:34:23.291 align:start line:85% position:44% size:78% iPad Pro just 18 months ago, it 01:34:23.291 --> 01:34:24.792 align:start line:85% position:45% size:73% completely redefined what you 01:34:24.792 --> 01:34:26.694 align:start line:85% position:44% size:78% could do with your iPad. Along 01:34:26.694 --> 01:34:29.163 align:start line:85% position:45% size:73% with your incredible apps, it 01:34:29.163 --> 01:34:30.665 align:start line:85% position:50% size:75% allowed our users to do really 01:34:30.665 --> 01:34:32.200 align:start line:85% position:50% size:50% amazing things, from 01:34:32.200 --> 01:34:32.734 align:start line:85% position:47% size:58% professional design and 01:34:32.734 --> 01:34:34.869 align:start line:85% position:50% size:65% illustration to fashion to 01:34:34.869 --> 01:34:35.770 align:start line:85% position:44% size:78% architecture to engineering and 01:34:35.770 --> 01:34:38.206 align:start line:85% position:50% size:70% so much more. We are really 01:34:38.206 --> 01:34:41.175 align:start line:85% position:50% size:75% excited about what can be real 01:34:41.175 --> 01:34:42.110 align:start line:85% position:50% size:61% in your world today with 01:34:42.110 --> 01:34:44.178 align:start line:85% position:48% size:28% iPad Pro. 01:34:44.178 --> 01:34:45.680 align:start line:85% position:47% size:63% As you know, there's two 01:34:45.680 --> 01:34:47.148 align:start line:85% position:50% size:65% models to iPad Pro today. 01:34:47.148 --> 01:34:50.385 align:start line:85% position:47% size:58% There's a 13-inch and a 01:34:50.385 --> 01:34:52.353 align:start line:85% position:50% size:75% 9.7-inch. And the 9.7-inch is 01:34:52.353 --> 01:34:54.055 align:start line:85% position:44% size:78% our most popular model. It has 01:34:54.055 --> 01:34:55.256 align:start line:85% position:50% size:70% a screen large enough to get 01:34:55.256 --> 01:34:56.658 align:start line:85% position:45% size:73% your work done, but it's in a 01:34:56.658 --> 01:34:57.725 align:start line:85% position:45% size:73% thin and light enough package 01:34:57.725 --> 01:34:59.193 align:start line:85% position:44% size:78% that allows you to take it with 01:34:59.193 --> 01:35:01.095 align:start line:85% position:45% size:73% you everywhere you go. Well, 01:35:01.095 --> 01:35:03.331 align:start line:85% position:44% size:78% today we are going to introduce 01:35:03.331 --> 01:35:05.166 align:start line:85% position:50% size:65% an all-new iPad Pro that's 01:35:05.166 --> 01:35:07.001 align:start line:85% position:50% size:70% going to take everything you 01:35:07.001 --> 01:35:08.102 align:start line:85% position:46% size:68% love about the 9.7-inch and 01:35:08.102 --> 01:35:09.637 align:start line:85% position:50% size:70% give you a whole lot more to 01:35:09.637 --> 01:35:11.372 align:start line:85% position:46% size:68% love. Let's take a look. 01:35:11.372 --> 01:35:15.209 align:start line:85% position:50% size:70% This is the new iPad Pro. 01:35:15.209 --> 01:35:15.710 align:start line:85% position:50% size:31% (Applause) 01:35:15.710 --> 01:35:23.351 align:start line:85% position:44% size:78% It's the first iPad Pro with a 01:35:23.351 --> 01:35:24.852 align:start line:85% position:47% size:58% larger 10.5-inch Retina 01:35:24.852 --> 01:35:26.654 align:start line:85% position:50% size:75% display. Now, why 10.5-inch? 01:35:26.654 --> 01:35:28.323 align:start line:85% position:47% size:63% Well, for one, it's a lot 01:35:28.323 --> 01:35:31.192 align:start line:85% position:44% size:78% larger. It's 20% larger than a 01:35:31.192 --> 01:35:32.594 align:start line:85% position:45% size:73% 9.7-inch. But we are able to 01:35:32.594 --> 01:35:34.128 align:start line:85% position:50% size:70% reduce the borders by nearly 01:35:34.128 --> 01:35:36.331 align:start line:85% position:44% size:78% 40%, which allows us to deliver 01:35:36.331 --> 01:35:38.833 align:start line:85% position:50% size:75% this incredibly compact design 01:35:38.833 --> 01:35:41.169 align:start line:85% position:50% size:65% that still weighs just one 01:35:41.169 --> 01:35:41.603 align:start line:85% position:50% size:21% pound. 01:35:41.603 --> 01:35:45.406 align:start line:85% position:50% size:65% Of course, 10.5-inch also 01:35:45.406 --> 01:35:47.408 align:start line:85% position:50% size:65% allows us to do some other 01:35:47.408 --> 01:35:48.576 align:start line:85% position:50% size:75% things. It's the perfect size 01:35:48.576 --> 01:35:51.546 align:start line:85% position:50% size:65% to allow us to display a f 01:35:51.546 --> 01:35:52.480 align:start line:85% position:44% size:78% full-size on-screen keyboard. 01:35:52.480 --> 01:35:52.780 align:start line:85% position:50% size:31% (Applause) 01:35:52.780 --> 01:35:57.652 align:start line:85% position:50% size:75% It's also the perfect size to 01:35:57.652 --> 01:35:59.721 align:start line:85% position:50% size:70% allow us to have a full-size 01:35:59.721 --> 01:36:01.356 align:start line:85% position:50% size:70% Smart Keyboard as well. And 01:36:01.356 --> 01:36:02.190 align:start line:85% position:47% size:63% when we deliver the Smart 01:36:02.190 --> 01:36:03.658 align:start line:85% position:50% size:75% Keyboard, we are going to have 01:36:03.658 --> 01:36:05.093 align:start line:85% position:50% size:61% support for more than 30 01:36:05.093 --> 01:36:07.695 align:start line:85% position:50% size:75% languages at launch, including 01:36:07.695 --> 01:36:08.896 align:start line:85% position:44% size:78% Chinese, and for the very first 01:36:08.896 --> 01:36:11.366 align:start line:85% position:44% size:78% time, a Japanese JIS keyboard. 01:36:11.466 --> 01:36:11.799 align:start line:85% position:50% size:31% (Applause) 01:36:11.799 --> 01:36:18.206 align:start line:85% position:45% size:73% Now, iPad Pro has always had 01:36:18.206 --> 01:36:20.108 align:start line:85% position:50% size:61% the best displays in the 01:36:20.108 --> 01:36:21.643 align:start line:85% position:50% size:70% industry, and both sizes are 01:36:21.643 --> 01:36:23.745 align:start line:85% position:50% size:75% going to get really incredible 01:36:23.745 --> 01:36:25.146 align:start line:85% position:45% size:73% new displays today. They are 01:36:25.146 --> 01:36:26.781 align:start line:85% position:50% size:75% the best displays that we have 01:36:26.781 --> 01:36:28.583 align:start line:85% position:46% size:68% ever made. They are packed 01:36:28.583 --> 01:36:31.486 align:start line:85% position:45% size:73% with incredible features like 01:36:31.486 --> 01:36:32.387 align:start line:85% position:45% size:73% True Tone for automatic white 01:36:32.387 --> 01:36:35.156 align:start line:85% position:50% size:70% balance, P3 wide-color gamut 01:36:35.156 --> 01:36:37.792 align:start line:85% position:45% size:73% for the best color, ultra-low 01:36:37.792 --> 01:36:39.427 align:start line:85% position:45% size:73% reflectivity, the best in the 01:36:39.427 --> 01:36:40.595 align:start line:85% position:46% size:68% industry. And they are 50% 01:36:40.595 --> 01:36:42.897 align:start line:85% position:50% size:70% brighter with 600 nits. And 01:36:42.897 --> 01:36:46.334 align:start line:85% position:50% size:75% this extra brightness and the 01:36:46.334 --> 01:36:47.402 align:start line:85% position:50% size:75% P3 wide color gamut means with 01:36:47.402 --> 01:36:48.703 align:start line:85% position:46% size:68% iOS 11, you will be able to 01:36:48.703 --> 01:36:50.338 align:start line:85% position:44% size:78% display HDR video for the first 01:36:50.338 --> 01:36:52.607 align:start line:85% position:50% size:70% time in an iPad for a really 01:36:52.607 --> 01:36:54.142 align:start line:85% position:44% size:78% immersive cinematic experience. 01:36:54.142 --> 01:36:55.043 align:start line:85% position:47% size:58% They are truly awesome 01:36:55.043 --> 01:36:55.777 align:start line:85% position:48% size:28% displays. 01:36:55.777 --> 01:36:57.311 align:start line:85% position:45% size:73% But our biggest breakthrough 01:36:57.311 --> 01:36:59.981 align:start line:85% position:50% size:65% is a feature we called pro 01:36:59.981 --> 01:37:03.151 align:start line:85% position:44% size:78% ProMotion. What is ProMotion? 01:37:03.151 --> 01:37:04.852 align:start line:85% position:50% size:75% We are able to take our unique 01:37:04.852 --> 01:37:05.887 align:start line:85% position:47% size:53% hardware and software 01:37:05.887 --> 01:37:08.322 align:start line:85% position:45% size:73% capabilities and dramatically 01:37:08.322 --> 01:37:10.124 align:start line:85% position:48% size:48% improve our display 01:37:10.124 --> 01:37:11.192 align:start line:85% position:45% size:73% performance. Now, typically, 01:37:11.192 --> 01:37:13.261 align:start line:85% position:44% size:78% up until today, mobile displays 01:37:13.261 --> 01:37:15.229 align:start line:85% position:46% size:68% have refreshed at 60 hertz, 01:37:15.229 --> 01:37:16.531 align:start line:85% position:45% size:73% which means they update their 01:37:16.531 --> 01:37:19.100 align:start line:85% position:44% size:78% content 60 times every second. 01:37:19.100 --> 01:37:21.135 align:start line:85% position:45% size:73% Well, on the new iPad Pro, we 01:37:21.135 --> 01:37:22.937 align:start line:85% position:47% size:63% have doubled that maximum 01:37:22.937 --> 01:37:24.338 align:start line:85% position:45% size:73% refresh rate to an incredible 01:37:24.338 --> 01:37:25.239 align:start line:85% position:50% size:31% 120 hertz. 01:37:25.239 --> 01:37:25.540 align:start line:85% position:50% size:31% (Applause) 01:37:25.540 --> 01:37:31.412 align:start line:85% position:44% size:78% So what does that mean to you? 01:37:31.412 --> 01:37:34.348 align:start line:85% position:50% size:65% It means that all of your 01:37:34.348 --> 01:37:35.450 align:start line:85% position:45% size:73% motion content on your screen 01:37:35.450 --> 01:37:37.752 align:start line:85% position:46% size:68% is going to be smoother, cr 01:37:37.752 --> 01:37:39.687 align:start line:85% position:44% size:78% crisper, more responsive. Now, 01:37:39.687 --> 01:37:40.588 align:start line:85% position:45% size:73% this is something you have to 01:37:40.588 --> 01:37:42.123 align:start line:85% position:50% size:75% really touch and feel yourself 01:37:42.123 --> 01:37:42.657 align:start line:85% position:47% size:63% to appreciate because our 01:37:42.657 --> 01:37:44.258 align:start line:85% position:50% size:75% projection systems just aren't 01:37:44.258 --> 01:37:45.760 align:start line:85% position:50% size:75% capable of doing those type of 01:37:45.760 --> 01:37:46.694 align:start line:85% position:50% size:75% refresh rates, but I will tell 01:37:46.694 --> 01:37:47.929 align:start line:85% position:44% size:78% you the difference is dramatic. 01:37:47.929 --> 01:37:49.831 align:start line:85% position:50% size:65% And when you scroll, it's 01:37:49.831 --> 01:37:51.099 align:start line:85% position:48% size:43% buttery smooth. 01:37:51.099 --> 01:37:52.734 align:start line:85% position:45% size:73% Now, the higher refresh rate 01:37:52.734 --> 01:37:54.235 align:start line:85% position:45% size:73% also means that it works even 01:37:54.235 --> 01:37:55.670 align:start line:85% position:50% size:75% better with the Apple Pencil. 01:37:55.670 --> 01:37:58.206 align:start line:85% position:47% size:58% We already have the ind 01:37:58.206 --> 01:37:58.906 align:start line:85% position:50% size:70% industry-leading performance 01:37:58.906 --> 01:38:01.642 align:start line:85% position:50% size:70% for drawing and writing with 01:38:01.642 --> 01:38:02.643 align:start line:85% position:50% size:65% the Apple Pencil, but with 01:38:02.643 --> 01:38:04.345 align:start line:85% position:44% size:78% ProMotion, it gets even better. 01:38:04.345 --> 01:38:06.347 align:start line:85% position:47% size:63% It's more responsive and 01:38:06.347 --> 01:38:08.216 align:start line:85% position:47% size:63% reduces our latency to an 01:38:08.216 --> 01:38:09.417 align:start line:85% position:44% size:78% industry-best 20 milliseconds. 01:38:09.751 --> 01:38:10.051 align:start line:85% position:50% size:31% (Applause) 01:38:10.051 --> 01:38:15.256 align:start line:85% position:44% size:78% So drawing is incredibly fluid 01:38:15.256 --> 01:38:16.824 align:start line:85% position:44% size:78% and even more natural. You are 01:38:16.824 --> 01:38:18.693 align:start line:85% position:45% size:73% going to love using the Apple 01:38:18.693 --> 01:38:20.161 align:start line:85% position:44% size:78% Pencil with the new iPad Pro. 01:38:20.161 --> 01:38:23.231 align:start line:85% position:50% size:65% Another breakthrough with 01:38:23.231 --> 01:38:24.766 align:start line:85% position:50% size:75% ProMotion is these have become 01:38:24.766 --> 01:38:26.701 align:start line:85% position:44% size:78% the first mobile displays to be 01:38:26.701 --> 01:38:28.236 align:start line:85% position:50% size:75% able to dynamically adjust the 01:38:28.236 --> 01:38:29.303 align:start line:85% position:44% size:78% refresh rate, depending on what 01:38:29.303 --> 01:38:30.638 align:start line:85% position:50% size:75% you are looking at. This is a 01:38:30.638 --> 01:38:32.640 align:start line:85% position:46% size:68% really big breakthrough for 01:38:32.640 --> 01:38:34.609 align:start line:85% position:44% size:78% both display quality as well as 01:38:34.609 --> 01:38:36.244 align:start line:85% position:50% size:70% for power savings. When you 01:38:36.244 --> 01:38:37.245 align:start line:85% position:50% size:75% have fast-moving content, they 01:38:37.245 --> 01:38:39.147 align:start line:85% position:45% size:73% can update quickly. But they 01:38:39.147 --> 01:38:41.549 align:start line:85% position:44% size:78% can also update slower when you 01:38:41.549 --> 01:38:42.650 align:start line:85% position:44% size:78% don't need that type of refresh 01:38:42.650 --> 01:38:43.818 align:start line:85% position:46% size:68% rate. For example, a still 01:38:43.818 --> 01:38:45.186 align:start line:85% position:50% size:75% image. This allows us to save 01:38:45.186 --> 01:38:47.755 align:start line:85% position:50% size:70% a lot of energy and give you 01:38:47.755 --> 01:38:49.190 align:start line:85% position:50% size:61% better battery life. So 01:38:49.190 --> 01:38:50.792 align:start line:85% position:44% size:78% hopefully you see why these are 01:38:50.792 --> 01:38:52.293 align:start line:85% position:44% size:78% not just the best displays that 01:38:52.293 --> 01:38:54.262 align:start line:85% position:44% size:78% we have ever made, but we think 01:38:54.262 --> 01:38:55.196 align:start line:85% position:50% size:65% they are the most advanced 01:38:55.196 --> 01:38:56.764 align:start line:85% position:47% size:63% displays on the planet. 01:38:56.764 --> 01:38:58.032 align:start line:85% position:50% size:56% Next let's talk about 01:38:58.032 --> 01:38:59.734 align:start line:85% position:45% size:73% performance. iPad is already 01:38:59.734 --> 01:39:02.336 align:start line:85% position:44% size:78% best in clays for performance. 01:39:02.336 --> 01:39:03.638 align:start line:85% position:45% size:73% But we are not resting on our 01:39:03.638 --> 01:39:04.705 align:start line:85% position:44% size:78% laurels. These are the fastest 01:39:04.705 --> 01:39:07.542 align:start line:85% position:46% size:68% we've ever created. Inside 01:39:07.542 --> 01:39:10.478 align:start line:85% position:45% size:73% them, they are powered by the 01:39:10.478 --> 01:39:13.247 align:start line:85% position:44% size:78% A10X Fusion chip. The A10X has 01:39:13.247 --> 01:39:15.183 align:start line:85% position:48% size:48% a 6-core CPU, three 01:39:15.183 --> 01:39:16.450 align:start line:85% position:45% size:73% high-performance cores, three 01:39:16.450 --> 01:39:17.318 align:start line:85% position:50% size:65% high-efficiency cores, all 01:39:17.318 --> 01:39:19.187 align:start line:85% position:50% size:70% automatically managed by the 01:39:19.187 --> 01:39:20.955 align:start line:85% position:50% size:75% Apple performance controller. 01:39:20.955 --> 01:39:24.492 align:start line:85% position:46% size:68% It also has a 12-core GPU. 01:39:24.492 --> 01:39:26.694 align:start line:85% position:45% size:73% This is a powerhouse. And it 01:39:26.694 --> 01:39:30.431 align:start line:85% position:47% size:58% delivers 30% faster CPU 01:39:30.431 --> 01:39:31.532 align:start line:85% position:50% size:70% performance over our already 01:39:31.532 --> 01:39:34.635 align:start line:85% position:50% size:70% industry-leading A9X and 40% 01:39:34.635 --> 01:39:36.270 align:start line:85% position:50% size:75% faster graphics performance. 01:39:36.270 --> 01:39:36.571 align:start line:85% position:50% size:31% (Applause) 01:39:36.571 --> 01:39:44.312 align:start line:85% position:44% size:78% Our chip team has done just an 01:39:44.312 --> 01:39:45.880 align:start line:85% position:44% size:78% amazing job over the years with 01:39:45.880 --> 01:39:47.548 align:start line:85% position:45% size:73% the performance improvements, 01:39:47.548 --> 01:39:48.950 align:start line:85% position:47% size:63% and the results have been 01:39:48.950 --> 01:39:50.184 align:start line:85% position:47% size:53% staggering. They are 01:39:50.184 --> 01:39:51.285 align:start line:85% position:50% size:75% delivering an industry-leading 01:39:51.285 --> 01:39:52.253 align:start line:85% position:44% size:78% graphic performance that's more 01:39:52.253 --> 01:39:53.888 align:start line:85% position:46% size:68% than 500 times the original 01:39:53.888 --> 01:39:57.058 align:start line:85% position:44% size:78% iPad from just a few years ago. 01:39:57.058 --> 01:39:57.258 align:start line:85% position:49% size:3% 01:39:57.258 --> 01:39:58.693 align:start line:85% position:50% size:70% But of course, numbers only 01:39:58.693 --> 01:40:00.728 align:start line:85% position:46% size:68% tell part of the story. To 01:40:00.728 --> 01:40:02.129 align:start line:85% position:50% size:65% demonstrate the real-world 01:40:02.129 --> 01:40:03.931 align:start line:85% position:50% size:75% performance of the A10X in the 01:40:03.931 --> 01:40:06.434 align:start line:85% position:47% size:63% new iPad Pro, I'd like to 01:40:06.434 --> 01:40:08.202 align:start line:85% position:45% size:73% invite Ash Hewson of serif to 01:40:08.202 --> 01:40:12.640 align:start line:85% position:50% size:70% give you a demo of their new 01:40:12.640 --> 01:40:15.409 align:start line:85% position:50% size:70% pro photo editing app called 01:40:15.409 --> 01:40:18.012 align:start line:85% position:47% size:58% affinity photo. Ash? 01:40:18.012 --> 01:40:19.680 align:start line:85% position:44% size:78% >> ASH HEWSON: Thanks, Joz. I 01:40:19.680 --> 01:40:20.348 align:start line:85% position:44% size:78% am thrilled today to be able to 01:40:20.348 --> 01:40:21.649 align:start line:85% position:44% size:78% he show you the iPad version of 01:40:21.649 --> 01:40:22.683 align:start line:85% position:50% size:65% affinity photo. This is a 01:40:22.683 --> 01:40:24.652 align:start line:85% position:46% size:68% truly high-end professional 01:40:24.652 --> 01:40:26.988 align:start line:85% position:50% size:70% photo editing tool. On this 01:40:26.988 --> 01:40:29.190 align:start line:85% position:44% size:78% latest iPad Pro, we can achieve 01:40:29.190 --> 01:40:30.258 align:start line:85% position:44% size:78% levels of performance which are 01:40:30.258 --> 01:40:31.726 align:start line:85% position:50% size:65% simply unattainable on any 01:40:31.726 --> 01:40:32.760 align:start line:85% position:50% size:70% other device. I am going to 01:40:32.760 --> 01:40:34.161 align:start line:85% position:45% size:73% try to show you that today by 01:40:34.161 --> 01:40:36.030 align:start line:85% position:46% size:68% creating a movie poster. I 01:40:36.030 --> 01:40:37.999 align:start line:85% position:46% size:68% have already set up a few l 01:40:37.999 --> 01:40:38.666 align:start line:85% position:50% size:61% layers, have these great 01:40:38.666 --> 01:40:40.835 align:start line:85% position:50% size:65% backgrounds, stormy sky, a 01:40:40.835 --> 01:40:42.937 align:start line:85% position:50% size:75% turbulent sea, and this ship. 01:40:42.937 --> 01:40:45.039 align:start line:85% position:44% size:78% The first thing you will notice 01:40:45.039 --> 01:40:46.207 align:start line:85% position:45% size:73% when you are using this is as 01:40:46.207 --> 01:40:47.241 align:start line:85% position:45% size:73% you are moving layers around, 01:40:47.241 --> 01:40:48.976 align:start line:85% position:46% size:68% rotating them, or even just 01:40:48.976 --> 01:40:50.845 align:start line:85% position:50% size:75% panning or zooming around your 01:40:50.845 --> 01:40:52.246 align:start line:85% position:45% size:73% work, I am seeing all of this 01:40:52.246 --> 01:40:54.215 align:start line:85% position:44% size:78% now at 120 frames a second. So 01:40:54.215 --> 01:40:55.149 align:start line:85% position:50% size:70% it seems incredibly smooth. 01:40:55.149 --> 01:40:56.651 align:start line:85% position:47% size:63% But when you come to edit 01:40:56.651 --> 01:40:57.785 align:start line:85% position:50% size:70% layers, because of Metal, we 01:40:57.785 --> 01:40:59.520 align:start line:85% position:50% size:70% can achieve performance more 01:40:59.520 --> 01:41:04.325 align:start line:85% position:44% size:78% than four times an i7 quad core 01:41:04.325 --> 01:41:06.227 align:start line:85% position:50% size:70% desktop PC. I will show you 01:41:06.227 --> 01:41:06.694 align:start line:85% position:50% size:45% what that means. 01:41:06.694 --> 01:41:08.329 align:start line:85% position:46% size:68% On this sea, I am going to 01:41:08.329 --> 01:41:10.398 align:start line:85% position:50% size:75% apply a filter, and look, just 01:41:10.398 --> 01:41:11.766 align:start line:85% position:45% size:73% with my finger, I can kind of 01:41:11.766 --> 01:41:13.567 align:start line:85% position:46% size:68% push the sea around. I can 01:41:13.567 --> 01:41:15.269 align:start line:85% position:50% size:70% even just flick a wave right 01:41:15.269 --> 01:41:16.237 align:start line:85% position:46% size:68% over the side of the ship. 01:41:16.237 --> 01:41:17.738 align:start line:85% position:50% size:75% It's a totally new way to kind 01:41:17.738 --> 01:41:20.174 align:start line:85% position:44% size:78% of interact with your designs. 01:41:20.174 --> 01:41:21.409 align:start line:85% position:46% size:68% And actually, everything is 01:41:21.409 --> 01:41:21.842 align:start line:85% position:50% size:31% this fast. 01:41:21.842 --> 01:41:24.345 align:start line:85% position:45% size:73% So let's say I wanted to set 01:41:24.345 --> 01:41:26.147 align:start line:85% position:44% size:78% this ship on fire, for example. 01:41:26.147 --> 01:41:28.316 align:start line:85% position:50% size:75% I've got this fireball here. 01:41:28.316 --> 01:41:29.417 align:start line:85% position:45% size:73% I can move this over the back 01:41:29.417 --> 01:41:30.751 align:start line:85% position:44% size:78% of the ship. To make that look 01:41:30.751 --> 01:41:32.653 align:start line:85% position:44% size:78% more realistic, I need to apply 01:41:32.653 --> 01:41:34.689 align:start line:85% position:45% size:73% a blend mode. Normally blend 01:41:34.689 --> 01:41:36.223 align:start line:85% position:44% size:78% modes are something that take a 01:41:36.223 --> 01:41:37.725 align:start line:85% position:50% size:70% lot of trial and error. Now 01:41:37.725 --> 01:41:39.727 align:start line:85% position:44% size:78% look at this. I can just scrub 01:41:39.727 --> 01:41:41.262 align:start line:85% position:50% size:70% down here and get an instant 01:41:41.262 --> 01:41:42.763 align:start line:85% position:44% size:78% preview of all of the different 01:41:42.763 --> 01:41:44.231 align:start line:85% position:46% size:68% blend modes, so it makes it 01:41:44.231 --> 01:41:45.266 align:start line:85% position:45% size:73% really, really easy to select 01:41:45.266 --> 01:41:46.367 align:start line:85% position:46% size:68% the right blend mode that I 01:41:46.367 --> 01:41:46.667 align:start line:85% position:48% size:18% want. 01:41:46.667 --> 01:41:48.035 align:start line:85% position:45% size:73% Now, of course, everything I 01:41:48.035 --> 01:41:49.203 align:start line:85% position:50% size:70% have done so far I have done 01:41:49.203 --> 01:41:50.738 align:start line:85% position:44% size:78% using Touch, but with iPad Pro, 01:41:50.738 --> 01:41:52.239 align:start line:85% position:50% size:75% we have the best stylus that's 01:41:52.239 --> 01:41:55.242 align:start line:85% position:50% size:75% ever been made. And we can do 01:41:55.242 --> 01:41:57.278 align:start line:85% position:46% size:68% some great stuff with Apple 01:41:57.278 --> 01:41:58.713 align:start line:85% position:46% size:68% Pencil too. A really great 01:41:58.713 --> 01:41:59.647 align:start line:85% position:47% size:63% example of of that is our 01:41:59.647 --> 01:42:01.215 align:start line:85% position:44% size:78% lighting filter. Here I choose 01:42:01.215 --> 01:42:02.850 align:start line:85% position:50% size:65% lighting. Make that a bit 01:42:02.850 --> 01:42:04.452 align:start line:85% position:46% size:68% bigger. Now I can actually 01:42:04.452 --> 01:42:05.686 align:start line:85% position:45% size:73% control the angle and tilt of 01:42:05.686 --> 01:42:07.288 align:start line:85% position:44% size:78% that light using Apple Pencil. 01:42:07.288 --> 01:42:08.689 align:start line:85% position:44% size:78% There's no latency whatsoever. 01:42:08.689 --> 01:42:10.725 align:start line:85% position:50% size:75% So it's a really immersive way 01:42:10.725 --> 01:42:12.760 align:start line:85% position:50% size:25% to work. 01:42:12.760 --> 01:42:14.295 align:start line:85% position:44% size:78% Now, I said at the start I was 01:42:14.295 --> 01:42:16.197 align:start line:85% position:44% size:78% creating a movie poster, and in 01:42:16.197 --> 01:42:17.631 align:start line:85% position:50% size:75% fact, what I am actually doing 01:42:17.631 --> 01:42:20.067 align:start line:85% position:50% size:70% is creating a pirate movie p 01:42:20.067 --> 01:42:22.136 align:start line:85% position:46% size:68% poster. So now I need a pi 01:42:22.136 --> 01:42:23.704 align:start line:85% position:50% size:75% pirate. I've got Captain Jack 01:42:23.704 --> 01:42:25.172 align:start line:85% position:44% size:78% Sparrow here. At the moment he 01:42:25.172 --> 01:42:26.374 align:start line:85% position:50% size:70% is on the wrong background. 01:42:26.374 --> 01:42:28.209 align:start line:85% position:50% size:70% What I need to do is cut him 01:42:28.209 --> 01:42:29.877 align:start line:85% position:50% size:70% out. I am going to use some 01:42:29.877 --> 01:42:30.811 align:start line:85% position:50% size:65% selection tools. To start 01:42:30.811 --> 01:42:31.946 align:start line:85% position:45% size:73% with, I am going to do -- you 01:42:31.946 --> 01:42:33.247 align:start line:85% position:44% size:78% can see how quick it is to do a 01:42:33.247 --> 01:42:34.715 align:start line:85% position:46% size:68% really quick selection with 01:42:34.715 --> 01:42:35.716 align:start line:85% position:47% size:63% Pencil to snap around the 01:42:35.716 --> 01:42:36.751 align:start line:85% position:46% size:68% edges. But of course, with 01:42:36.751 --> 01:42:37.718 align:start line:85% position:50% size:75% selections, what often happens 01:42:37.718 --> 01:42:40.021 align:start line:85% position:45% size:73% is you need to do a much more 01:42:40.021 --> 01:42:41.155 align:start line:85% position:44% size:78% accurate selection around hair. 01:42:41.155 --> 01:42:42.757 align:start line:85% position:44% size:78% To do that, we are going to do 01:42:42.757 --> 01:42:43.791 align:start line:85% position:45% size:73% a selection refinement. This 01:42:43.791 --> 01:42:44.759 align:start line:85% position:50% size:75% is something that takes a huge 01:42:44.759 --> 01:42:46.293 align:start line:85% position:46% size:68% amount of CPU power, but on 01:42:46.293 --> 01:42:47.828 align:start line:85% position:44% size:78% this latest iPad, it's twice as 01:42:47.828 --> 01:42:49.397 align:start line:85% position:50% size:70% fast as ever before, and you 01:42:49.397 --> 01:42:50.698 align:start line:85% position:50% size:75% can see pretty much instantly, 01:42:50.698 --> 01:42:52.133 align:start line:85% position:47% size:63% I get a selection down to 01:42:52.133 --> 01:42:53.000 align:start line:85% position:45% size:73% individual strands of hair. 01:42:53.000 --> 01:42:53.300 align:start line:85% position:50% size:31% (Applause) 01:42:53.300 --> 01:43:02.076 align:start line:85% position:50% size:70% And that's it. That's my p 01:43:02.076 --> 01:43:03.511 align:start line:85% position:44% size:78% poster complete, a professional 01:43:03.511 --> 01:43:04.812 align:start line:85% position:46% size:68% looking poster created on a 01:43:04.812 --> 01:43:06.814 align:start line:85% position:50% size:70% device that I can hold in my 01:43:06.814 --> 01:43:07.782 align:start line:85% position:44% size:78% hands. It's really incredible. 01:43:07.782 --> 01:43:08.382 align:start line:85% position:49% size:3% 01:43:08.382 --> 01:43:11.752 align:start line:85% position:50% size:75% I really think that iPad Pro, 01:43:11.752 --> 01:43:14.221 align:start line:85% position:50% size:75% alongside Affinity Photo, is a 01:43:14.221 --> 01:43:15.823 align:start line:85% position:50% size:75% truly game-changing experience 01:43:15.823 --> 01:43:16.791 align:start line:85% position:44% size:78% for professional photo editing. 01:43:16.791 --> 01:43:18.059 align:start line:85% position:45% size:73% The best thing of all is you 01:43:18.059 --> 01:43:19.260 align:start line:85% position:47% size:63% can now experience it now 01:43:19.260 --> 01:43:20.127 align:start line:85% position:47% size:63% because I am delighted to 01:43:20.127 --> 01:43:22.196 align:start line:85% position:44% size:78% announce that Affinity photofor 01:43:22.196 --> 01:43:27.535 align:start line:85% position:50% size:75% Photo for iPad is available on 01:43:27.535 --> 01:43:28.903 align:start line:85% position:46% size:68% the App Store today. Thank 01:43:28.903 --> 01:43:29.136 align:start line:85% position:50% size:16% you. 01:43:29.136 --> 01:43:29.637 align:start line:85% position:47% size:58% (Cheers and applause) 01:43:29.637 --> 01:43:34.341 align:start line:85% position:49% size:3% 01:43:34.341 --> 01:43:35.276 align:start line:85% position:50% size:70% >> GREG JOSWIAK: Wow, thank 01:43:35.276 --> 01:43:36.644 align:start line:85% position:47% size:63% you, Ash. That's amazing 01:43:36.644 --> 01:43:37.745 align:start line:85% position:50% size:75% performance, again, especially 01:43:37.745 --> 01:43:39.180 align:start line:85% position:50% size:75% for a twice that's so thin and 01:43:39.180 --> 01:43:40.381 align:start line:85% position:46% size:68% light in a simple one-pound 01:43:40.381 --> 01:43:41.482 align:start line:85% position:45% size:73% package you can take with you 01:43:41.482 --> 01:43:42.950 align:start line:85% position:44% size:78% everywhere you go. What's also 01:43:42.950 --> 01:43:44.218 align:start line:85% position:50% size:61% cool is despite all this 01:43:44.218 --> 01:43:45.586 align:start line:85% position:45% size:73% performance, the new iPad Pro 01:43:45.586 --> 01:43:47.354 align:start line:85% position:44% size:78% still delivers the same all-day 01:43:47.354 --> 01:43:48.823 align:start line:85% position:50% size:75% ten-hour battery life that our 01:43:48.823 --> 01:43:50.724 align:start line:85% position:50% size:45% iPad users love. 01:43:50.724 --> 01:43:53.160 align:start line:85% position:44% size:78% Next let's talk about cameras. 01:43:53.160 --> 01:43:55.329 align:start line:85% position:50% size:75% The new iPad Pro features the 01:43:55.329 --> 01:43:57.164 align:start line:85% position:45% size:73% latest camera system from our 01:43:57.164 --> 01:43:59.200 align:start line:85% position:50% size:75% iPhone 7. That means the same 01:43:59.200 --> 01:44:02.570 align:start line:85% position:45% size:73% high-performance 12-megapixel 01:44:02.570 --> 01:44:04.171 align:start line:85% position:47% size:63% sensor with optical image 01:44:04.171 --> 01:44:05.239 align:start line:85% position:50% size:75% stabilization. And it has the 01:44:05.239 --> 01:44:06.707 align:start line:85% position:44% size:78% ability to even capture and, of 01:44:06.707 --> 01:44:09.143 align:start line:85% position:50% size:70% course, edit 4K video on the 01:44:09.143 --> 01:44:10.678 align:start line:85% position:50% size:61% go. They are absolutely 01:44:10.678 --> 01:44:11.312 align:start line:85% position:50% size:50% fantastic cameras. 01:44:11.312 --> 01:44:12.813 align:start line:85% position:50% size:75% The front-facing cameras from 01:44:12.813 --> 01:44:14.482 align:start line:85% position:45% size:73% the iPhone 7 as well with all 01:44:14.482 --> 01:44:17.151 align:start line:85% position:46% size:68% of its great features, like 01:44:17.151 --> 01:44:20.154 align:start line:85% position:50% size:75% wide color gamut capture, auto 01:44:20.154 --> 01:44:21.655 align:start line:85% position:50% size:70% image stabilization, and the 01:44:21.655 --> 01:44:22.756 align:start line:85% position:50% size:75% entire display can light up to 01:44:22.756 --> 01:44:24.291 align:start line:85% position:50% size:70% become the world's brightest 01:44:24.291 --> 01:44:26.093 align:start line:85% position:46% size:68% and largest Retina flash. 01:44:26.093 --> 01:44:27.828 align:start line:85% position:45% size:73% We have great accessories as 01:44:27.828 --> 01:44:31.265 align:start line:85% position:50% size:70% well. The iPad Pro supports 01:44:31.265 --> 01:44:32.199 align:start line:85% position:50% size:65% USB 3, which means you are 01:44:32.199 --> 01:44:34.301 align:start line:85% position:45% size:73% going to get faster transfers 01:44:34.301 --> 01:44:37.171 align:start line:85% position:46% size:68% with your USB and SD camera 01:44:37.171 --> 01:44:38.672 align:start line:85% position:50% size:75% adapters. And we also support 01:44:38.672 --> 01:44:40.541 align:start line:85% position:50% size:75% fast charging, which means any 01:44:40.541 --> 01:44:42.843 align:start line:85% position:50% size:70% of our USB-C charge adapters 01:44:42.843 --> 01:44:44.311 align:start line:85% position:44% size:78% will now allow you to charge at 01:44:44.311 --> 01:44:46.747 align:start line:85% position:50% size:41% half the time. 01:44:46.747 --> 01:44:49.283 align:start line:85% position:50% size:70% And we have great new smart 01:44:49.283 --> 01:44:50.718 align:start line:85% position:46% size:68% covers we have available in 01:44:50.718 --> 01:44:51.385 align:start line:85% position:50% size:61% polyurethane, and we are 01:44:51.385 --> 01:44:52.786 align:start line:85% position:47% size:63% bringing back the popular 01:44:52.786 --> 01:44:53.521 align:start line:85% position:50% size:70% leather as well. Then we've 01:44:53.521 --> 01:44:55.289 align:start line:85% position:46% size:68% designed an all-new leather 01:44:55.289 --> 01:44:56.557 align:start line:85% position:50% size:75% sleeve with a built-in storage 01:44:56.557 --> 01:44:58.259 align:start line:85% position:50% size:61% for your Apple Pencil. 01:44:58.259 --> 01:45:00.194 align:start line:85% position:46% size:68% So that's the new iPad Pro 01:45:00.194 --> 01:45:02.663 align:start line:85% position:50% size:70% family, a lineup with the wo 01:45:02.663 --> 01:45:03.297 align:start line:85% position:44% size:78% world's most advanced displays, 01:45:03.297 --> 01:45:06.634 align:start line:85% position:44% size:78% including a brand-new 10.5-inch 01:45:06.634 --> 01:45:08.435 align:start line:85% position:46% size:68% size, an incredibly compact 01:45:08.435 --> 01:45:10.604 align:start line:85% position:47% size:63% design, powerful new A10X 01:45:10.604 --> 01:45:11.839 align:start line:85% position:46% size:68% Fusion chip, incredible new 01:45:11.839 --> 01:45:13.207 align:start line:85% position:50% size:75% cameras, and of course, as you 01:45:13.207 --> 01:45:14.475 align:start line:85% position:44% size:78% would expect, we make all these 01:45:14.475 --> 01:45:15.709 align:start line:85% position:45% size:73% in incredibly environmentally 01:45:15.709 --> 01:45:17.411 align:start line:85% position:50% size:41% friendly ways. 01:45:17.411 --> 01:45:19.280 align:start line:85% position:50% size:70% We are also going to double 01:45:19.280 --> 01:45:21.715 align:start line:85% position:44% size:78% the amount of memory that comes 01:45:21.715 --> 01:45:22.516 align:start line:85% position:47% size:63% at the beginning of these 01:45:22.516 --> 01:45:25.486 align:start line:85% position:46% size:68% configurations. Both sizes 01:45:25.486 --> 01:45:27.855 align:start line:85% position:50% size:56% will now start with 64 01:45:27.855 --> 01:45:29.223 align:start line:85% position:50% size:56% gigabytes of memory. 01:45:29.223 --> 01:45:29.523 align:start line:85% position:50% size:31% (Applause) 01:45:29.523 --> 01:45:37.531 align:start line:85% position:44% size:78% And the 10.5-inch with 64 gigs 01:45:37.531 --> 01:45:41.202 align:start line:85% position:45% size:73% will now be at $649, and it's 01:45:41.202 --> 01:45:42.803 align:start line:85% position:50% size:70% just $150 more to move up to 01:45:42.803 --> 01:45:45.739 align:start line:85% position:45% size:73% the bigger display at $799. 01:45:45.739 --> 01:45:47.374 align:start line:85% position:50% size:65% We are also going to have 01:45:47.374 --> 01:45:51.278 align:start line:85% position:45% size:73% configurations in 256 and 512 01:45:51.278 --> 01:45:58.185 align:start line:85% position:50% size:75% gigabytes, half a teraterabyte 01:45:58.185 --> 01:45:59.753 align:start line:85% position:48% size:33% of storage. 01:45:59.753 --> 01:46:00.854 align:start line:85% position:44% size:78% This is the new iPad Pro. You 01:46:00.854 --> 01:46:03.057 align:start line:85% position:50% size:75% can order them today. They'll 01:46:03.057 --> 01:46:05.392 align:start line:85% position:50% size:75% start shipping next week. And 01:46:05.392 --> 01:46:07.194 align:start line:85% position:46% size:68% of course, because they are 01:46:07.194 --> 01:46:08.896 align:start line:85% position:44% size:78% shipping now, they are going to 01:46:08.896 --> 01:46:10.764 align:start line:85% position:50% size:75% ship with iOS 10, but you will 01:46:10.764 --> 01:46:12.266 align:start line:85% position:44% size:78% be able to easily update to iOS 01:46:12.266 --> 01:46:13.534 align:start line:85% position:44% size:78% 11 as a free update this fall. 01:46:14.168 --> 01:46:16.337 align:start line:85% position:44% size:78% But you haven't heard the full 01:46:16.337 --> 01:46:18.339 align:start line:85% position:50% size:75% iOS 11 story yet as relates to 01:46:18.339 --> 01:46:21.742 align:start line:85% position:46% size:68% iPad, so I'd like to invite 01:46:21.742 --> 01:46:23.143 align:start line:85% position:44% size:78% Craig back to the stage to tell 01:46:23.143 --> 01:46:24.311 align:start line:85% position:50% size:75% you about some incredible iPad 01:46:24.311 --> 01:46:28.382 align:start line:85% position:50% size:70% features coming in iOS 11. 01:46:28.382 --> 01:46:29.016 align:start line:85% position:44% size:78% >> CRAIG FEDERIGHI: Thank you. 01:46:29.016 --> 01:46:29.450 align:start line:85% position:50% size:45% Hey, everybody. 01:46:29.450 --> 01:46:29.917 align:start line:85% position:50% size:31% (Applause) 01:46:29.917 --> 01:46:34.355 align:start line:85% position:44% size:78% Yes, there is more iOS 11. If 01:46:34.355 --> 01:46:36.757 align:start line:85% position:50% size:75% you love iPad like I do, well, 01:46:36.757 --> 01:46:39.360 align:start line:85% position:50% size:70% buckle up. You are in for a 01:46:39.360 --> 01:46:40.794 align:start line:85% position:45% size:73% wild ride. We are taking iOS 01:46:40.794 --> 01:46:43.030 align:start line:85% position:44% size:78% to the next level. This is the 01:46:43.030 --> 01:46:45.132 align:start line:85% position:50% size:70% largest iOS release for iPad 01:46:45.132 --> 01:46:47.101 align:start line:85% position:47% size:63% we've ever done. Now, it 01:46:47.101 --> 01:46:48.736 align:start line:85% position:50% size:75% starts with the dock. Now, we 01:46:48.736 --> 01:46:49.970 align:start line:85% position:50% size:70% all know that dock, hovering 01:46:49.970 --> 01:46:51.305 align:start line:85% position:44% size:78% down there at the bottom of the 01:46:51.305 --> 01:46:52.373 align:start line:85% position:50% size:70% screen. It is more powerful 01:46:52.373 --> 01:46:54.775 align:start line:85% position:46% size:68% than ever. You can fill it 01:46:54.775 --> 01:46:56.343 align:start line:85% position:47% size:63% with apps. On the right, 01:46:56.343 --> 01:46:58.712 align:start line:85% position:50% size:65% there's a predictive area, 01:46:58.712 --> 01:46:59.647 align:start line:85% position:50% size:75% figures out what you are going 01:46:59.647 --> 01:47:01.348 align:start line:85% position:46% size:68% to use next, including your 01:47:01.348 --> 01:47:02.283 align:start line:85% position:45% size:73% Continuity apps. And now you 01:47:02.283 --> 01:47:03.751 align:start line:85% position:50% size:61% can summon the dock from 01:47:03.751 --> 01:47:05.419 align:start line:85% position:50% size:75% anywhere right from the bottom 01:47:05.419 --> 01:47:07.588 align:start line:85% position:50% size:70% of the screen and use it for 01:47:07.588 --> 01:47:09.623 align:start line:85% position:44% size:78% switching apps just like that. 01:47:09.623 --> 01:47:10.824 align:start line:85% position:50% size:70% And what's incredible is how 01:47:10.824 --> 01:47:12.893 align:start line:85% position:44% size:78% it's used for multitasking. So 01:47:12.893 --> 01:47:14.495 align:start line:85% position:50% size:70% now if you are in an app and 01:47:14.495 --> 01:47:17.298 align:start line:85% position:50% size:70% you swipe up, we can pull an 01:47:17.298 --> 01:47:19.900 align:start line:85% position:50% size:70% app out, just like that into 01:47:19.900 --> 01:47:20.367 align:start line:85% position:48% size:33% Slide Over. 01:47:20.367 --> 01:47:20.901 align:start line:85% position:47% size:58% (Cheers and applause) 01:47:20.901 --> 01:47:29.643 align:start line:85% position:45% size:73% Now, of course, you can snap 01:47:29.643 --> 01:47:31.712 align:start line:85% position:50% size:75% your apps into split view, but 01:47:31.712 --> 01:47:32.913 align:start line:85% position:45% size:73% what's really cool is the new 01:47:32.913 --> 01:47:34.281 align:start line:85% position:47% size:58% app switcher because it 01:47:34.281 --> 01:47:36.950 align:start line:85% position:50% size:70% preserves all of your spaces 01:47:36.950 --> 01:47:38.452 align:start line:85% position:45% size:73% with your app pairings. It's 01:47:38.452 --> 01:47:38.886 align:start line:85% position:48% size:38% really great. 01:47:38.886 --> 01:47:40.988 align:start line:85% position:45% size:73% Now, the iPad, of course, is 01:47:40.988 --> 01:47:43.457 align:start line:85% position:50% size:65% the ultimate multiihanded, 01:47:43.457 --> 01:47:45.059 align:start line:85% position:45% size:73% Multi-Touch device, so we are 01:47:45.059 --> 01:47:48.495 align:start line:85% position:50% size:70% so excited to bring drag and 01:47:48.495 --> 01:47:49.430 align:start line:85% position:48% size:38% drop to iPad. 01:47:49.430 --> 01:47:49.897 align:start line:85% position:50% size:31% (Applause) 01:47:49.897 --> 01:47:55.803 align:start line:85% position:45% size:73% You can drag images, you can 01:47:55.803 --> 01:47:57.971 align:start line:85% position:45% size:73% drag text, you can drag URLs, 01:47:57.971 --> 01:47:59.239 align:start line:85% position:47% size:58% you can multiselect and 01:47:59.239 --> 01:48:00.407 align:start line:85% position:50% size:70% multihand drag. It's a drag 01:48:00.407 --> 01:48:02.343 align:start line:85% position:46% size:68% fest. Now -- (Laughter) -- 01:48:02.343 --> 01:48:03.777 align:start line:85% position:50% size:70% it's incredibly productive. 01:48:03.777 --> 01:48:04.878 align:start line:85% position:50% size:70% But of course, sometimes you 01:48:04.878 --> 01:48:06.747 align:start line:85% position:44% size:78% have to type, so we've made the 01:48:06.747 --> 01:48:07.915 align:start line:85% position:45% size:73% keyboard even more productive 01:48:07.915 --> 01:48:09.750 align:start line:85% position:50% size:75% as well. You can now flick on 01:48:09.750 --> 01:48:12.920 align:start line:85% position:50% size:75% keys to access punctuation and 01:48:12.920 --> 01:48:14.521 align:start line:85% position:45% size:73% numbers all without switching 01:48:14.521 --> 01:48:16.223 align:start line:85% position:50% size:70% planes. It's super fast and 01:48:16.223 --> 01:48:17.358 align:start line:85% position:48% size:33% super easy. 01:48:17.358 --> 01:48:25.699 align:start line:85% position:50% size:65% Now, we have a new app to 01:48:25.699 --> 01:48:28.936 align:start line:85% position:50% size:70% introduce to you today. And 01:48:28.936 --> 01:48:30.471 align:start line:85% position:50% size:50% it's called Files. 01:48:30.471 --> 01:48:31.038 align:start line:85% position:50% size:31% (Applause) 01:48:31.038 --> 01:48:37.044 align:start line:85% position:44% size:78% Files brings together all your 01:48:37.044 --> 01:48:42.583 align:start line:85% position:50% size:70% your files on your iPad. It 01:48:42.583 --> 01:48:43.817 align:start line:85% position:44% size:78% supports everything you expect, 01:48:43.817 --> 01:48:46.520 align:start line:85% position:50% size:75% nested folders, spring-loaded, 01:48:46.520 --> 01:48:49.556 align:start line:85% position:45% size:73% list view, tabs. It has this 01:48:49.556 --> 01:48:50.824 align:start line:85% position:45% size:73% beautiful view that brings it 01:48:50.824 --> 01:48:54.395 align:start line:85% position:45% size:73% together across all sources. 01:48:54.395 --> 01:48:59.099 align:start line:85% position:50% size:70% It also supports third-party 01:48:59.099 --> 01:49:02.202 align:start line:85% position:44% size:78% like Box, dropbox, and they are 01:49:02.202 --> 01:49:03.771 align:start line:85% position:44% size:78% all right here in your sidebar. 01:49:03.771 --> 01:49:05.606 align:start line:85% position:46% size:68% You know what? Let's do a 01:49:05.606 --> 01:49:07.875 align:start line:85% position:48% size:18% demo. 01:49:07.875 --> 01:49:10.677 align:start line:85% position:45% size:73% Let's take our first look at 01:49:10.677 --> 01:49:14.481 align:start line:85% position:48% size:43% iOS 11 on iPad. 01:49:14.481 --> 01:49:16.383 align:start line:85% position:45% size:73% So here we have our new dock 01:49:16.383 --> 01:49:18.585 align:start line:85% position:50% size:70% at the bottom. I can easily 01:49:18.585 --> 01:49:20.421 align:start line:85% position:45% size:73% drag right into the dock just 01:49:20.421 --> 01:49:22.423 align:start line:85% position:44% size:78% like this. It's a great way to 01:49:22.423 --> 01:49:23.857 align:start line:85% position:50% size:70% launch apps, as always. But 01:49:23.857 --> 01:49:26.493 align:start line:85% position:50% size:70% now it's also a great way to 01:49:26.493 --> 01:49:31.031 align:start line:85% position:46% size:68% switch apps. Just tap like 01:49:31.031 --> 01:49:31.265 align:start line:85% position:48% size:18% that. 01:49:31.265 --> 01:49:34.401 align:start line:85% position:45% size:73% Now, if I want to multitask, 01:49:34.401 --> 01:49:37.237 align:start line:85% position:50% size:75% check this out. Drag it out. 01:49:37.237 --> 01:49:38.372 align:start line:85% position:50% size:70% It's right there. Now I can 01:49:38.372 --> 01:49:39.940 align:start line:85% position:50% size:75% slide it off the screen, I can 01:49:39.940 --> 01:49:42.342 align:start line:85% position:45% size:73% now slide it over here. Both 01:49:42.342 --> 01:49:44.278 align:start line:85% position:50% size:65% these views are completely 01:49:44.278 --> 01:49:46.413 align:start line:85% position:44% size:78% live. I can go into Split View 01:49:46.413 --> 01:49:48.048 align:start line:85% position:44% size:78% just like this. But now I want 01:49:48.048 --> 01:49:49.450 align:start line:85% position:50% size:70% you to check out the new app 01:49:49.450 --> 01:49:50.751 align:start line:85% position:45% size:73% switcher. I am just going to 01:49:50.751 --> 01:49:52.319 align:start line:85% position:50% size:70% swipe up from the bottom and 01:49:52.319 --> 01:49:53.821 align:start line:85% position:46% size:68% keep swiping. It goes back 01:49:53.821 --> 01:49:54.855 align:start line:85% position:47% size:63% like that. Let's do that 01:49:54.855 --> 01:49:57.458 align:start line:85% position:44% size:78% again. That is so great. It's 01:49:57.458 --> 01:49:58.292 align:start line:85% position:50% size:31% that easy. 01:49:58.292 --> 01:49:58.759 align:start line:85% position:50% size:31% (Applause) 01:49:58.759 --> 01:50:05.265 align:start line:85% position:50% size:75% Now, you notice my spaces are 01:50:05.265 --> 01:50:07.868 align:start line:85% position:50% size:75% preserved, so over here on the 01:50:07.868 --> 01:50:10.337 align:start line:85% position:50% size:75% left, I have Mail and Safari. 01:50:10.337 --> 01:50:12.005 align:start line:85% position:50% size:75% In Split View, I can tap those 01:50:12.005 --> 01:50:13.273 align:start line:85% position:44% size:78% open like this. Let's try some 01:50:13.273 --> 01:50:14.241 align:start line:85% position:45% size:73% drag and drop. I am going to 01:50:14.241 --> 01:50:15.742 align:start line:85% position:50% size:65% drag a URL from the top of 01:50:15.742 --> 01:50:17.478 align:start line:85% position:46% size:68% Safari here right into this 01:50:17.478 --> 01:50:19.213 align:start line:85% position:44% size:78% mail message. Drag it and drop 01:50:19.213 --> 01:50:21.715 align:start line:85% position:50% size:70% it. Now, I can drag it -- y 01:50:21.715 --> 01:50:24.785 align:start line:85% position:50% size:70% yeah. Let's drag an image. 01:50:24.785 --> 01:50:25.853 align:start line:85% position:47% size:58% Yep. Just like that. 01:50:25.853 --> 01:50:26.353 align:start line:85% position:50% size:31% (Applause) 01:50:26.353 --> 01:50:28.388 align:start line:85% position:45% size:73% Now, I want to focus just on 01:50:28.388 --> 01:50:29.389 align:start line:85% position:44% size:78% mail because I am going to show 01:50:29.389 --> 01:50:31.892 align:start line:85% position:44% size:78% you dragging across spaces. So 01:50:31.892 --> 01:50:34.761 align:start line:85% position:45% size:73% let's go into photos. I have 01:50:34.761 --> 01:50:36.830 align:start line:85% position:50% size:75% some great photos here of some 01:50:36.830 --> 01:50:38.398 align:start line:85% position:50% size:65% potential drone protection 01:50:38.398 --> 01:50:40.234 align:start line:85% position:44% size:78% options for the new campus. So 01:50:40.234 --> 01:50:42.135 align:start line:85% position:44% size:78% I am going to start a drag, but 01:50:42.135 --> 01:50:43.370 align:start line:85% position:50% size:65% watch this. With my other 01:50:43.370 --> 01:50:44.805 align:start line:85% position:50% size:70% hands, I am going to tap. I 01:50:44.805 --> 01:50:46.507 align:start line:85% position:50% size:75% can add to this selection just 01:50:46.507 --> 01:50:47.841 align:start line:85% position:50% size:65% like that. And I can even 01:50:47.841 --> 01:50:49.276 align:start line:85% position:46% size:68% swipe up with my other hand 01:50:49.276 --> 01:50:50.878 align:start line:85% position:44% size:78% into multitasking, move over to 01:50:50.878 --> 01:50:52.746 align:start line:85% position:48% size:43% Mail, and drop. 01:50:52.746 --> 01:50:53.747 align:start line:85% position:50% size:31% (Applause) 01:50:53.747 --> 01:51:02.823 align:start line:85% position:44% size:78% Now, I want to show you Files. 01:51:02.823 --> 01:51:04.291 align:start line:85% position:47% size:63% I can bring up Files, of 01:51:04.291 --> 01:51:06.760 align:start line:85% position:50% size:75% course, right from the dock in 01:51:06.760 --> 01:51:08.295 align:start line:85% position:44% size:78% Split View just like this. And 01:51:08.295 --> 01:51:10.364 align:start line:85% position:45% size:73% it's a great way to deal with 01:51:10.364 --> 01:51:11.365 align:start line:85% position:50% size:75% attachments because I can take 01:51:11.365 --> 01:51:12.232 align:start line:85% position:50% size:70% this attachment in this mail 01:51:12.232 --> 01:51:14.768 align:start line:85% position:45% size:73% message, pick it up, and just 01:51:14.768 --> 01:51:17.337 align:start line:85% position:50% size:75% drop it right into this folder 01:51:17.337 --> 01:51:18.839 align:start line:85% position:47% size:63% of top secret projects. 01:51:18.839 --> 01:51:19.306 align:start line:85% position:50% size:31% (Applause) 01:51:19.306 --> 01:51:22.910 align:start line:85% position:50% size:75% Now let's dive all the way in 01:51:22.910 --> 01:51:24.878 align:start line:85% position:45% size:73% and take a closer look at the 01:51:24.878 --> 01:51:26.980 align:start line:85% position:50% size:75% Files app. We see it has this 01:51:26.980 --> 01:51:29.349 align:start line:85% position:44% size:78% gorgeous grid view, but it also 01:51:29.349 --> 01:51:30.551 align:start line:85% position:45% size:73% has a list view that provides 01:51:30.551 --> 01:51:31.852 align:start line:85% position:46% size:68% me all the details about my 01:51:31.852 --> 01:51:34.855 align:start line:85% position:44% size:78% files. I can sort them by size 01:51:34.855 --> 01:51:36.356 align:start line:85% position:45% size:73% or let's sort by date. I can 01:51:36.356 --> 01:51:37.791 align:start line:85% position:50% size:75% create new folders. Let's say 01:51:37.791 --> 01:51:40.427 align:start line:85% position:50% size:75% I want to create an R&D folder 01:51:40.427 --> 01:51:41.428 align:start line:85% position:44% size:78% right here. I am going to take 01:51:41.428 --> 01:51:44.264 align:start line:85% position:47% size:53% some of my top secret 01:51:44.264 --> 01:51:45.933 align:start line:85% position:44% size:78% prospective projects, and I can 01:51:45.933 --> 01:51:48.001 align:start line:85% position:44% size:78% do multiselect just like this. 01:51:48.001 --> 01:51:49.836 align:start line:85% position:50% size:75% Drop them in. Now, I can also 01:51:49.836 --> 01:51:52.739 align:start line:85% position:50% size:75% take the folder, drag it right 01:51:52.739 --> 01:51:54.408 align:start line:85% position:50% size:70% into my favorites, and these 01:51:54.408 --> 01:51:59.379 align:start line:85% position:46% size:68% are synced across all of my 01:51:59.379 --> 01:52:02.583 align:start line:85% position:50% size:65% guys. If I want to drag a 01:52:02.583 --> 01:52:03.784 align:start line:85% position:50% size:70% file, I drag it on there and 01:52:03.784 --> 01:52:04.818 align:start line:85% position:50% size:50% make it important. 01:52:04.818 --> 01:52:06.587 align:start line:85% position:44% size:78% Here on the left I have access 01:52:06.587 --> 01:52:08.488 align:start line:85% position:44% size:78% to all my cloud providers, like 01:52:08.488 --> 01:52:10.357 align:start line:85% position:50% size:65% Box, so you can see I have 01:52:10.357 --> 01:52:11.391 align:start line:85% position:46% size:68% files and folders that I am 01:52:11.391 --> 01:52:13.026 align:start line:85% position:50% size:75% using for collaboration. That 01:52:13.026 --> 01:52:14.661 align:start line:85% position:46% size:68% includes this drone defense 01:52:14.661 --> 01:52:15.896 align:start line:85% position:50% size:50% proposal right here, 01:52:15.896 --> 01:52:16.997 align:start line:85% position:50% size:70% presentation. And I want to 01:52:16.997 --> 01:52:18.398 align:start line:85% position:46% size:68% show you when I if into the 01:52:18.398 --> 01:52:20.300 align:start line:85% position:44% size:78% Recent view from the tab at the 01:52:20.300 --> 01:52:22.369 align:start line:85% position:46% size:68% bottom, notice I get a view 01:52:22.369 --> 01:52:24.705 align:start line:85% position:50% size:70% across everything, including 01:52:24.705 --> 01:52:26.273 align:start line:85% position:47% size:63% that one inside of Box. 01:52:26.273 --> 01:52:28.375 align:start line:85% position:50% size:70% I am going to tap into that 01:52:28.375 --> 01:52:29.343 align:start line:85% position:45% size:73% Keynote presentation, and for 01:52:29.343 --> 01:52:31.011 align:start line:85% position:50% size:70% my final act, I want to show 01:52:31.011 --> 01:52:33.246 align:start line:85% position:50% size:65% you how I can use files di 01:52:33.246 --> 01:52:33.847 align:start line:85% position:45% size:73% directly from the dock. Just 01:52:33.847 --> 01:52:35.816 align:start line:85% position:44% size:78% swipe up. If I tap and hold, I 01:52:35.816 --> 01:52:38.085 align:start line:85% position:44% size:78% get access to my recent assets. 01:52:38.085 --> 01:52:41.355 align:start line:85% position:50% size:75% I can just pick this up, drop 01:52:41.355 --> 01:52:42.789 align:start line:85% position:50% size:65% it down, just like that. 01:52:42.789 --> 01:52:43.357 align:start line:85% position:50% size:31% (Applause) 01:52:43.357 --> 01:52:44.925 align:start line:85% position:50% size:70% And that is a quick demo of 01:52:44.925 --> 01:52:46.393 align:start line:85% position:50% size:70% our productivity features on 01:52:46.393 --> 01:52:46.760 align:start line:85% position:48% size:18% iPad. 01:52:46.760 --> 01:52:47.260 align:start line:85% position:47% size:58% (Cheers and applause) 01:52:47.260 --> 01:52:53.567 align:start line:85% position:44% size:78% Now, next I want to talk about 01:52:53.567 --> 01:52:55.402 align:start line:85% position:50% size:65% Apple Pencil because Apple 01:52:55.402 --> 01:52:56.837 align:start line:85% position:46% size:68% Pencil has really created a 01:52:56.837 --> 01:52:58.839 align:start line:85% position:46% size:68% whole new way of working on 01:52:58.839 --> 01:53:01.108 align:start line:85% position:50% size:70% iPad, and with iOS 11, we've 01:53:01.108 --> 01:53:02.743 align:start line:85% position:45% size:73% integrated it deeply into the 01:53:02.743 --> 01:53:04.111 align:start line:85% position:50% size:70% system. Now, it starts with 01:53:04.111 --> 01:53:06.513 align:start line:85% position:45% size:73% markup because you can markup 01:53:06.513 --> 01:53:07.848 align:start line:85% position:45% size:73% anything you can quick look. 01:53:07.848 --> 01:53:10.884 align:start line:85% position:45% size:73% You can take Safari content. 01:53:10.884 --> 01:53:11.818 align:start line:85% position:50% size:75% We create it into a continuous 01:53:11.818 --> 01:53:12.919 align:start line:85% position:46% size:68% scrolling view that you can 01:53:12.919 --> 01:53:14.254 align:start line:85% position:45% size:73% markup. And you can actually 01:53:14.254 --> 01:53:15.355 align:start line:85% position:47% size:63% do this with any app that 01:53:15.355 --> 01:53:16.456 align:start line:85% position:50% size:70% supports printing because we 01:53:16.456 --> 01:53:18.625 align:start line:85% position:45% size:73% have a Create PDF option that 01:53:18.625 --> 01:53:21.428 align:start line:85% position:45% size:73% will create a marked-up PDF. 01:53:21.428 --> 01:53:22.796 align:start line:85% position:50% size:65% It's a really great way to 01:53:22.796 --> 01:53:23.897 align:start line:85% position:44% size:78% markup anything and share it. 01:53:23.897 --> 01:53:25.399 align:start line:85% position:46% size:68% We know a lot of people do 01:53:25.399 --> 01:53:27.434 align:start line:85% position:44% size:78% like to share with screenshots, 01:53:27.434 --> 01:53:28.769 align:start line:85% position:50% size:65% and so now when you take a 01:53:28.769 --> 01:53:29.836 align:start line:85% position:50% size:65% screenshot, we'll create a 01:53:29.836 --> 01:53:31.438 align:start line:85% position:44% size:78% thumbnail down in the bottom of 01:53:31.438 --> 01:53:32.906 align:start line:85% position:44% size:78% the screen. If you tap it, you 01:53:32.906 --> 01:53:35.042 align:start line:85% position:45% size:73% go instantly into markup, you 01:53:35.042 --> 01:53:37.044 align:start line:85% position:50% size:75% can mark it up right there and 01:53:37.044 --> 01:53:37.344 align:start line:85% position:48% size:28% share it. 01:53:37.344 --> 01:53:39.880 align:start line:85% position:44% size:78% Now, we've all -- (Applause). 01:53:39.880 --> 01:53:41.648 align:start line:85% position:48% size:48% It's really cool. 01:53:41.648 --> 01:53:45.886 align:start line:85% position:46% size:68% Now, we've also integrated 01:53:45.886 --> 01:53:48.321 align:start line:85% position:45% size:73% Pencil deeply into Notes. So 01:53:48.321 --> 01:53:50.357 align:start line:85% position:50% size:70% if you are working on a note 01:53:50.357 --> 01:53:51.825 align:start line:85% position:45% size:73% and later you are at the lock 01:53:51.825 --> 01:53:52.926 align:start line:85% position:45% size:73% screen, you want to get back, 01:53:52.926 --> 01:53:54.394 align:start line:85% position:44% size:78% just a tap of the Pencil on the 01:53:54.394 --> 01:53:55.495 align:start line:85% position:45% size:73% lock screen and you are right 01:53:55.495 --> 01:53:56.763 align:start line:85% position:50% size:70% back into your note. And we 01:53:56.763 --> 01:53:58.899 align:start line:85% position:44% size:78% have made your note handwritten 01:53:58.899 --> 01:54:00.267 align:start line:85% position:50% size:75% text searchable, so we can now 01:54:00.267 --> 01:54:01.802 align:start line:85% position:46% size:68% search handwriting. We use 01:54:01.802 --> 01:54:03.336 align:start line:85% position:44% size:78% deep learning to recognize what 01:54:03.336 --> 01:54:06.440 align:start line:85% position:50% size:65% you write. And if you are 01:54:06.440 --> 01:54:07.274 align:start line:85% position:50% size:70% doing primarily typed notes, 01:54:07.274 --> 01:54:10.944 align:start line:85% position:50% size:65% you can now also do inline 01:54:10.944 --> 01:54:11.945 align:start line:85% position:47% size:58% drawings right there. 01:54:11.945 --> 01:54:12.245 align:start line:85% position:50% size:31% (Applause) 01:54:12.245 --> 01:54:16.883 align:start line:85% position:50% size:65% It's very handy. Now, of 01:54:16.883 --> 01:54:18.018 align:start line:85% position:44% size:78% course, sometimes we still have 01:54:18.018 --> 01:54:19.986 align:start line:85% position:50% size:70% to deal with paper, so Notes 01:54:19.986 --> 01:54:21.888 align:start line:85% position:46% size:68% now has a built-in document 01:54:21.888 --> 01:54:23.724 align:start line:85% position:50% size:61% scanner. It can correct 01:54:23.724 --> 01:54:25.425 align:start line:85% position:46% size:68% perspective and contrast. 01:54:25.425 --> 01:54:25.926 align:start line:85% position:47% size:58% (Cheers and applause) 01:54:25.926 --> 01:54:28.261 align:start line:85% position:50% size:70% And when you bring the note 01:54:28.261 --> 01:54:29.696 align:start line:85% position:50% size:70% in, you can mark it up right 01:54:29.696 --> 01:54:31.465 align:start line:85% position:48% size:48% with your Pencil. 01:54:31.465 --> 01:54:36.269 align:start line:85% position:50% size:70% And we've integrated markup 01:54:36.269 --> 01:54:37.404 align:start line:85% position:45% size:73% into Mail as well, so you can 01:54:37.404 --> 01:54:39.005 align:start line:85% position:44% size:78% personalized your mail messages 01:54:39.005 --> 01:54:40.373 align:start line:85% position:47% size:58% with inline drawings. 01:54:40.373 --> 01:54:43.410 align:start line:85% position:50% size:65% Now, for a look at all of 01:54:43.410 --> 01:54:44.911 align:start line:85% position:50% size:65% these great new Pencil fea 01:54:44.911 --> 01:54:45.946 align:start line:85% position:44% size:78% features, I'd like to introduce 01:54:45.946 --> 01:54:49.483 align:start line:85% position:50% size:61% the man who heads iPad's 01:54:49.483 --> 01:54:50.317 align:start line:85% position:50% size:70% software engineering for us, 01:54:50.317 --> 01:54:52.285 align:start line:85% position:50% size:65% Toby Patterson, for a live 01:54:52.285 --> 01:54:55.322 align:start line:85% position:50% size:35% demo. Toby. 01:54:55.322 --> 01:54:56.923 align:start line:85% position:50% size:70% >> Good morning. Well, the 01:54:56.923 --> 01:54:58.291 align:start line:85% position:50% size:75% first thing I want to show you 01:54:58.291 --> 01:55:00.327 align:start line:85% position:50% size:70% is a quick way of getting to 01:55:00.327 --> 01:55:02.362 align:start line:85% position:46% size:68% your Notes using your Apple 01:55:02.362 --> 01:55:03.997 align:start line:85% position:50% size:70% Pencil. You just tap on the 01:55:03.997 --> 01:55:06.032 align:start line:85% position:45% size:73% lock screen like this, and it 01:55:06.032 --> 01:55:08.969 align:start line:85% position:50% size:75% slides up to reveal your Notes 01:55:08.969 --> 01:55:10.837 align:start line:85% position:45% size:73% beneath it. You can see here 01:55:10.837 --> 01:55:12.906 align:start line:85% position:50% size:70% I've got a handwritten note, 01:55:12.906 --> 01:55:14.908 align:start line:85% position:44% size:78% and I want to show you how easy 01:55:14.908 --> 01:55:17.344 align:start line:85% position:50% size:75% it is to create one of these. 01:55:17.344 --> 01:55:18.044 align:start line:85% position:50% size:70% Watch at the top of the note 01:55:18.044 --> 01:55:19.980 align:start line:85% position:44% size:78% here as I edit the title. Just 01:55:19.980 --> 01:55:21.481 align:start line:85% position:50% size:75% by putting the Pencil down and 01:55:21.481 --> 01:55:25.952 align:start line:85% position:50% size:75% writing, like this. After the 01:55:25.952 --> 01:55:28.922 align:start line:85% position:50% size:75% 2017 Keynote. It's as natural 01:55:28.922 --> 01:55:32.793 align:start line:85% position:50% size:70% as putting pencil to paper. 01:55:32.793 --> 01:55:33.794 align:start line:85% position:50% size:75% Something paper can't help you 01:55:33.794 --> 01:55:35.262 align:start line:85% position:50% size:65% with is finding your notes 01:55:35.262 --> 01:55:36.897 align:start line:85% position:50% size:65% again later. We are using 01:55:36.897 --> 01:55:38.465 align:start line:85% position:45% size:73% machine learning to recognize 01:55:38.465 --> 01:55:40.467 align:start line:85% position:45% size:73% your handwriting and index it 01:55:40.467 --> 01:55:41.368 align:start line:85% position:48% size:38% in Spotlight. 01:55:41.368 --> 01:55:43.203 align:start line:85% position:50% size:70% Let's switch into Spotlight 01:55:43.203 --> 01:55:44.571 align:start line:85% position:46% size:68% now, and we will search for 01:55:44.571 --> 01:55:47.340 align:start line:85% position:44% size:78% that text to I just wrote out. 01:55:47.340 --> 01:55:48.642 align:start line:85% position:45% size:73% You can see here I've got the 01:55:48.642 --> 01:55:49.810 align:start line:85% position:44% size:78% new flick keyboard, which makes 01:55:49.810 --> 01:55:51.878 align:start line:85% position:44% size:78% it really easy to enter numbers 01:55:51.878 --> 01:55:52.779 align:start line:85% position:46% size:68% just by swiping down on the 01:55:52.779 --> 01:55:55.482 align:start line:85% position:50% size:70% keys like this. And you can 01:55:55.482 --> 01:55:57.317 align:start line:85% position:44% size:78% see there it's already found my 01:55:57.317 --> 01:55:58.785 align:start line:85% position:50% size:75% note as the top hit, even with 01:55:58.785 --> 01:56:01.421 align:start line:85% position:46% size:68% my atrocious handwriting. 01:56:01.421 --> 01:56:01.721 align:start line:85% position:50% size:31% (Applause) 01:56:01.721 --> 01:56:03.356 align:start line:85% position:50% size:75% We'll just tap on that and we 01:56:03.356 --> 01:56:05.225 align:start line:85% position:47% size:58% are back at the note. 01:56:05.225 --> 01:56:08.895 align:start line:85% position:44% size:78% Now, I am going to switch to a 01:56:08.895 --> 01:56:09.896 align:start line:85% position:50% size:70% different note now because I 01:56:09.896 --> 01:56:11.631 align:start line:85% position:50% size:70% want to show you how you can 01:56:11.631 --> 01:56:13.433 align:start line:85% position:44% size:78% mix drawing with typed text and 01:56:13.433 --> 01:56:16.269 align:start line:85% position:44% size:78% tables and all of Notes's other 01:56:16.269 --> 01:56:17.070 align:start line:85% position:44% size:78% great features. This is a note 01:56:17.070 --> 01:56:18.305 align:start line:85% position:45% size:73% that my young daughter shared 01:56:18.305 --> 01:56:20.307 align:start line:85% position:46% size:68% with me as part of a school 01:56:20.307 --> 01:56:21.341 align:start line:85% position:50% size:70% assignment, where she had to 01:56:21.341 --> 01:56:22.275 align:start line:85% position:50% size:61% work with her parents to 01:56:22.275 --> 01:56:24.845 align:start line:85% position:44% size:78% develop an idea for a new app. 01:56:24.845 --> 01:56:26.379 align:start line:85% position:50% size:65% Now, she asked me how many 01:56:26.379 --> 01:56:28.415 align:start line:85% position:45% size:73% copies of our app I thought I 01:56:28.415 --> 01:56:30.317 align:start line:85% position:50% size:75% might -- we might sell, and so 01:56:30.317 --> 01:56:32.619 align:start line:85% position:50% size:75% I want to quickly draw a graph 01:56:32.619 --> 01:56:33.987 align:start line:85% position:44% size:78% to give her some idea of that. 01:56:33.987 --> 01:56:35.021 align:start line:85% position:45% size:73% I am just going to press down 01:56:35.021 --> 01:56:36.389 align:start line:85% position:50% size:70% here with the Pencil to make 01:56:36.389 --> 01:56:38.859 align:start line:85% position:44% size:78% some space for my drawing. And 01:56:38.859 --> 01:56:40.994 align:start line:85% position:44% size:78% we can take that little grabber 01:56:40.994 --> 01:56:42.829 align:start line:85% position:50% size:70% and open up some more room. 01:56:42.829 --> 01:56:45.232 align:start line:85% position:46% size:68% Now, I am really bad at dra 01:56:45.232 --> 01:56:46.833 align:start line:85% position:50% size:75% drawing, but I just love doing 01:56:46.833 --> 01:56:48.001 align:start line:85% position:44% size:78% it. What's great about drawing 01:56:48.001 --> 01:56:49.836 align:start line:85% position:46% size:68% on the iPad is it works the 01:56:49.836 --> 01:56:51.838 align:start line:85% position:44% size:78% same way as it does with paper, 01:56:51.838 --> 01:56:53.373 align:start line:85% position:44% size:78% and that means it's really easy 01:56:53.373 --> 01:56:55.709 align:start line:85% position:46% size:68% for me to draw really badly 01:56:55.709 --> 01:56:57.811 align:start line:85% position:50% size:75% right here. Watch. I am just 01:56:57.811 --> 01:57:01.748 align:start line:85% position:50% size:70% going to put the Pencil down 01:57:01.748 --> 01:57:06.152 align:start line:85% position:50% size:75% and just like that, zoop, it's 01:57:06.152 --> 01:57:07.387 align:start line:85% position:46% size:68% so simple. I think you are 01:57:07.387 --> 01:57:09.055 align:start line:85% position:50% size:65% going to have a lot of fun 01:57:09.055 --> 01:57:09.890 align:start line:85% position:50% size:61% rediscovering the joy of 01:57:09.890 --> 01:57:10.257 align:start line:85% position:50% size:25% drawing. 01:57:10.257 --> 01:57:12.492 align:start line:85% position:47% size:63% But let's move on now. 01:57:12.492 --> 01:57:14.828 align:start line:85% position:50% size:75% So my daughter's learnt a few 01:57:14.828 --> 01:57:16.563 align:start line:85% position:50% size:75% things from me about how Apple 01:57:16.563 --> 01:57:17.931 align:start line:85% position:45% size:73% works, and before I left this 01:57:17.931 --> 01:57:19.766 align:start line:85% position:50% size:75% morning, she gave me an NDA to 01:57:19.766 --> 01:57:19.999 align:start line:85% position:48% size:18% sign. 01:57:19.999 --> 01:57:20.467 align:start line:85% position:50% size:31% (Laughter) 01:57:20.467 --> 01:57:24.337 align:start line:85% position:50% size:65% I am going to use the new 01:57:24.337 --> 01:57:25.972 align:start line:85% position:45% size:73% document scanner in Notes and 01:57:25.972 --> 01:57:27.574 align:start line:85% position:50% size:75% my Pencil to take care of that 01:57:27.574 --> 01:57:29.309 align:start line:85% position:50% size:70% in a snap. We will just tap 01:57:29.309 --> 01:57:30.677 align:start line:85% position:45% size:73% the plus button here to bring 01:57:30.677 --> 01:57:32.412 align:start line:85% position:50% size:70% up the document scanner, and 01:57:32.412 --> 01:57:33.513 align:start line:85% position:45% size:73% all I need to do is point the 01:57:33.513 --> 01:57:36.483 align:start line:85% position:50% size:75% camera at the piece of paper. 01:57:36.483 --> 01:57:37.817 align:start line:85% position:46% size:68% Notes will take the picture 01:57:37.817 --> 01:57:39.519 align:start line:85% position:50% size:75% automatically, even straighten 01:57:39.519 --> 01:57:41.788 align:start line:85% position:50% size:70% the page up, will open it up 01:57:41.788 --> 01:57:42.989 align:start line:85% position:46% size:68% full screen here, and now I 01:57:42.989 --> 01:57:46.927 align:start line:85% position:50% size:75% I just fill in the blanks with 01:57:46.927 --> 01:57:48.328 align:start line:85% position:44% size:78% my Pencil. And just like that, 01:57:48.328 --> 01:57:51.364 align:start line:85% position:45% size:73% I've got a signed copy of the 01:57:51.364 --> 01:57:53.867 align:start line:85% position:45% size:73% NDA saved away in my Notes. 01:57:53.867 --> 01:57:55.669 align:start line:85% position:44% size:78% Now, I see my daughter sent me 01:57:55.669 --> 01:57:56.803 align:start line:85% position:47% size:63% a message, and it must be 01:57:56.803 --> 01:57:57.804 align:start line:85% position:50% size:65% pretty important if she is 01:57:57.804 --> 01:57:59.572 align:start line:85% position:44% size:78% interrupting my demo, so if you 01:57:59.572 --> 01:58:01.274 align:start line:85% position:44% size:78% will excuse me, I am just going 01:58:01.274 --> 01:58:02.809 align:start line:85% position:44% size:78% to tap on that and see what she 01:58:02.809 --> 01:58:05.278 align:start line:85% position:50% size:75% has to say. Wow, an offer for 01:58:05.278 --> 01:58:06.246 align:start line:85% position:45% size:73% $100 million is really pretty 01:58:06.246 --> 01:58:07.781 align:start line:85% position:44% size:78% thrilling. I need to send this 01:58:07.781 --> 01:58:09.549 align:start line:85% position:50% size:70% to my wife right away. I am 01:58:09.549 --> 01:58:11.384 align:start line:85% position:45% size:73% going to take a screenshot of 01:58:11.384 --> 01:58:13.453 align:start line:85% position:44% size:78% this, and then we'll tap on the 01:58:13.453 --> 01:58:15.322 align:start line:85% position:45% size:73% thumbnail here to open up our 01:58:15.322 --> 01:58:17.557 align:start line:85% position:46% size:68% new screenshot editing UI. 01:58:17.557 --> 01:58:19.826 align:start line:85% position:45% size:73% From here, I can crop it down 01:58:19.826 --> 01:58:20.827 align:start line:85% position:45% size:73% to just the part of the image 01:58:20.827 --> 01:58:24.030 align:start line:85% position:46% size:68% that I want to send. I can 01:58:24.030 --> 01:58:27.067 align:start line:85% position:45% size:73% scribble a quick note with my 01:58:27.067 --> 01:58:30.270 align:start line:85% position:45% size:73% Pencil. And then I can bring 01:58:30.270 --> 01:58:31.504 align:start line:85% position:45% size:73% up the share sheet to send it 01:58:31.504 --> 01:58:33.873 align:start line:85% position:50% size:70% off to my wife right away. 01:58:33.873 --> 01:58:35.308 align:start line:85% position:44% size:78% So these are just a few of the 01:58:35.308 --> 01:58:36.843 align:start line:85% position:50% size:70% ways you can use your Pencil 01:58:36.843 --> 01:58:38.878 align:start line:85% position:46% size:68% with your iPad in iOS 11. 01:58:38.878 --> 01:58:39.913 align:start line:85% position:44% size:78% Back to you now, Craig. Thank 01:58:39.913 --> 01:58:40.246 align:start line:85% position:50% size:16% you. 01:58:40.246 --> 01:58:40.747 align:start line:85% position:47% size:58% (Cheers and applause) 01:58:40.747 --> 01:58:48.855 align:start line:85% position:49% size:3% 01:58:48.855 --> 01:58:49.823 align:start line:85% position:45% size:73% >> CRAIG FEDERIGHI: It is so 01:58:49.823 --> 01:58:51.024 align:start line:85% position:50% size:70% great when your grade school 01:58:51.024 --> 01:58:52.492 align:start line:85% position:50% size:65% child gets $100 million of 01:58:52.492 --> 01:58:52.792 align:start line:85% position:50% size:25% funding. 01:58:52.792 --> 01:58:53.093 align:start line:85% position:50% size:31% (Laughter) 01:58:53.093 --> 01:58:54.961 align:start line:85% position:50% size:75% They do grow up so fast these 01:58:54.961 --> 01:58:55.929 align:start line:85% position:48% size:18% days. 01:58:55.929 --> 01:58:58.131 align:start line:85% position:44% size:78% Well, so these are some of the 01:58:58.131 --> 01:59:01.568 align:start line:85% position:50% size:65% great new features for the 01:59:01.568 --> 01:59:03.336 align:start line:85% position:45% size:73% iPad, and of course, they are 01:59:03.336 --> 01:59:04.371 align:start line:85% position:50% size:70% joined by all of these other 01:59:04.371 --> 01:59:05.405 align:start line:85% position:44% size:78% features you heard from earlier 01:59:05.405 --> 01:59:06.940 align:start line:85% position:45% size:73% today. We are really excited 01:59:06.940 --> 01:59:08.241 align:start line:85% position:50% size:70% about what we are doing with 01:59:08.241 --> 01:59:10.710 align:start line:85% position:47% size:63% iPad this year and really 01:59:10.710 --> 01:59:12.846 align:start line:85% position:44% size:78% excited about iOS 11. Now, iOS 01:59:12.846 --> 01:59:15.915 align:start line:85% position:45% size:73% 11 is available to all of you 01:59:15.915 --> 01:59:17.684 align:start line:85% position:50% size:70% developers today, and if you 01:59:17.684 --> 01:59:19.052 align:start line:85% position:50% size:75% sign up at beta.apple.com, you 01:59:19.052 --> 01:59:20.887 align:start line:85% position:50% size:70% can get a beta at the end of 01:59:20.887 --> 01:59:22.122 align:start line:85% position:44% size:78% the month, and we are making it 01:59:22.122 --> 01:59:23.590 align:start line:85% position:50% size:75% available as a free upgrade to 01:59:23.590 --> 01:59:25.825 align:start line:85% position:47% size:63% everyone in the fall that 01:59:25.825 --> 01:59:27.494 align:start line:85% position:44% size:78% supports all of these devices. 01:59:27.594 --> 01:59:30.363 align:start line:85% position:45% size:73% That is your update for iOS 01:59:30.363 --> 01:59:31.031 align:start line:85% position:44% size:78% 11. I am going to turn it back 01:59:31.031 --> 01:59:31.898 align:start line:85% position:50% size:65% over to Tim. Thank you. 01:59:31.898 --> 01:59:32.399 align:start line:85% position:47% size:58% (Cheers and applause) 01:59:32.399 --> 01:59:36.870 align:start line:85% position:49% size:3% 01:59:36.870 --> 01:59:38.905 align:start line:85% position:45% size:73% >> TIM COOK: Thanks, Craig. 01:59:38.905 --> 01:59:41.875 align:start line:85% position:44% size:78% Thank you. iOS 11 really takes 01:59:41.875 --> 01:59:43.843 align:start line:85% position:46% size:68% iPad to a whole new level. 01:59:43.843 --> 01:59:45.979 align:start line:85% position:50% size:75% People are going to be able to 01:59:45.979 --> 01:59:47.680 align:start line:85% position:46% size:68% do more in more places than 01:59:47.680 --> 01:59:48.882 align:start line:85% position:50% size:35% ever before. 01:59:48.882 --> 01:59:53.353 align:start line:85% position:50% size:70% We are so excited about the 01:59:53.353 --> 01:59:55.288 align:start line:85% position:50% size:75% marriage of iOS 11 and the new 01:59:55.288 --> 01:59:57.524 align:start line:85% position:50% size:75% iPad Pro that we made a video, 01:59:57.524 --> 01:59:59.626 align:start line:85% position:44% size:78% and I'd love to run it for you. 01:59:59.626 --> 02:00:00.326 align:start line:85% position:49% size:3% 02:00:02.495 --> 02:01:11.831 align:start line:85% position:50% size:56% (Cheers and applause) 02:01:11.831 --> 02:01:16.436 align:start line:85% position:49% size:3% 02:01:16.436 --> 02:01:17.570 align:start line:85% position:44% size:78% >> TIM COOK: I hope you are as 02:01:17.570 --> 02:01:19.939 align:start line:85% position:50% size:75% excited about the new iPad Pro 02:01:19.939 --> 02:01:21.574 align:start line:85% position:47% size:58% and iOS 11 as we are. 02:01:21.574 --> 02:01:27.413 align:start line:85% position:50% size:75% Now, we've got one last thing 02:01:27.413 --> 02:01:28.882 align:start line:85% position:47% size:58% to talk to you about. 02:01:28.882 --> 02:01:29.816 align:start line:85% position:50% size:31% (Laughter) 02:01:29.816 --> 02:01:34.087 align:start line:85% position:50% size:70% Let's turn our attention to 02:01:34.087 --> 02:01:36.055 align:start line:85% position:44% size:78% music. Music has always been a 02:01:36.055 --> 02:01:40.560 align:start line:85% position:50% size:75% part of Apple's DNA. We first 02:01:40.560 --> 02:01:42.762 align:start line:85% position:50% size:61% revolutionized the music 02:01:42.762 --> 02:01:45.899 align:start line:85% position:50% size:75% industry with iTunes. Then we 02:01:45.899 --> 02:01:47.800 align:start line:85% position:50% size:75% forever changed the way people 02:01:47.800 --> 02:01:50.570 align:start line:85% position:50% size:75% listen to music on the go with 02:01:50.570 --> 02:01:52.605 align:start line:85% position:50% size:70% the iPod. And today, iPhone 02:01:52.605 --> 02:01:54.507 align:start line:85% position:50% size:70% has become the best portable 02:01:54.507 --> 02:01:56.843 align:start line:85% position:50% size:75% music player in the world, and 02:01:56.843 --> 02:02:00.947 align:start line:85% position:50% size:65% it's even better when it's 02:02:00.947 --> 02:02:02.081 align:start line:85% position:50% size:65% paired with Apple Music. 02:02:02.081 --> 02:02:05.552 align:start line:85% position:50% size:75% You now have 40 million songs 02:02:05.552 --> 02:02:09.055 align:start line:85% position:45% size:73% in your pocket. And when you 02:02:09.055 --> 02:02:11.991 align:start line:85% position:47% size:63% add AirPods, it brings an 02:02:11.991 --> 02:02:13.960 align:start line:85% position:45% size:73% absolutely magical experience 02:02:13.960 --> 02:02:17.597 align:start line:85% position:50% size:50% to wireless audio. 02:02:17.597 --> 02:02:20.466 align:start line:85% position:45% size:73% Now, so we have such a great 02:02:20.466 --> 02:02:23.369 align:start line:85% position:50% size:75% portable music experience, but 02:02:23.369 --> 02:02:28.041 align:start line:85% position:44% size:78% what about our homes? We think 02:02:28.041 --> 02:02:31.377 align:start line:85% position:50% size:70% we can do a lot to make this 02:02:31.377 --> 02:02:33.479 align:start line:85% position:47% size:63% experience much better. 02:02:33.479 --> 02:02:36.449 align:start line:85% position:44% size:78% Just like we did with portable 02:02:36.449 --> 02:02:40.787 align:start line:85% position:44% size:78% music, we want to reinvent home 02:02:40.787 --> 02:02:43.156 align:start line:85% position:50% size:75% music. And I'd like to invite 02:02:43.156 --> 02:02:44.691 align:start line:85% position:45% size:73% Phil up to tell you all about 02:02:44.691 --> 02:02:46.226 align:start line:85% position:50% size:31% it. Phil! 02:02:46.226 --> 02:02:46.726 align:start line:85% position:47% size:58% (Cheers and applause) 02:02:46.726 --> 02:02:49.562 align:start line:85% position:49% size:3% 02:02:49.562 --> 02:02:55.602 align:start line:85% position:44% size:78% >> PHIL SCHILLER: Thank you. 02:02:55.602 --> 02:03:00.106 align:start line:85% position:50% size:75% This is really exciting. The 02:03:00.106 --> 02:03:03.042 align:start line:85% position:45% size:73% chance to reinvent the way we 02:03:03.042 --> 02:03:04.611 align:start line:85% position:46% size:68% enjoy music in the home. I 02:03:04.611 --> 02:03:05.411 align:start line:85% position:50% size:70% can't think of anything that 02:03:05.411 --> 02:03:09.415 align:start line:85% position:44% size:78% matters more to so many of us. 02:03:09.515 --> 02:03:12.418 align:start line:85% position:44% size:78% Why hasn't this happened yet? 02:03:12.418 --> 02:03:13.987 align:start line:85% position:50% size:70% There certainly are a lot of 02:03:13.987 --> 02:03:15.255 align:start line:85% position:45% size:73% companies hard at work making 02:03:15.255 --> 02:03:17.457 align:start line:85% position:50% size:75% products to enjoy music in our 02:03:17.457 --> 02:03:18.925 align:start line:85% position:50% size:70% home. But none of them have 02:03:18.925 --> 02:03:23.630 align:start line:85% position:44% size:78% quite nailed it yet. Some have 02:03:23.630 --> 02:03:25.531 align:start line:85% position:50% size:70% worked hard to make wireless 02:03:25.531 --> 02:03:26.499 align:start line:85% position:46% size:68% music sound good around our 02:03:26.499 --> 02:03:28.134 align:start line:85% position:50% size:75% homes. But these aren't smart 02:03:28.134 --> 02:03:30.470 align:start line:85% position:45% size:73% speakers. Others have worked 02:03:30.470 --> 02:03:31.537 align:start line:85% position:44% size:78% to make smart speakers that you 02:03:31.537 --> 02:03:33.239 align:start line:85% position:50% size:75% can talk to. They don't sound 02:03:33.239 --> 02:03:34.907 align:start line:85% position:46% size:68% so great when you listen to 02:03:34.907 --> 02:03:37.477 align:start line:85% position:50% size:75% music. We want to combine all 02:03:37.477 --> 02:03:38.745 align:start line:85% position:50% size:65% this in a product that can 02:03:38.745 --> 02:03:41.114 align:start line:85% position:45% size:73% really deliver a breakthrough 02:03:41.114 --> 02:03:42.382 align:start line:85% position:50% size:70% experience, and our team has 02:03:42.382 --> 02:03:43.650 align:start line:85% position:50% size:65% been hard at work for many 02:03:43.650 --> 02:03:46.019 align:start line:85% position:46% size:68% years now on a breakthrough 02:03:46.019 --> 02:03:49.455 align:start line:85% position:45% size:73% home speaker. It has to do a 02:03:49.455 --> 02:03:50.556 align:start line:85% position:44% size:78% few things really great if it's 02:03:50.556 --> 02:03:51.491 align:start line:85% position:48% size:48% going to be a great 02:03:51.491 --> 02:03:54.594 align:start line:85% position:45% size:73% breakthrough speaker. First, 02:03:54.594 --> 02:03:57.397 align:start line:85% position:50% size:70% it needs to rock the house. 02:03:57.397 --> 02:03:59.265 align:start line:85% position:50% size:70% Right? We need to enjoy our 02:03:59.265 --> 02:04:00.967 align:start line:85% position:44% size:78% music, whatever genre you love. 02:04:00.967 --> 02:04:03.469 align:start line:85% position:46% size:68% Really low or really loud, 02:04:03.469 --> 02:04:04.971 align:start line:85% position:47% size:58% free from distortion. 02:04:04.971 --> 02:04:08.474 align:start line:85% position:46% size:68% Second, it needs to be spa 02:04:08.474 --> 02:04:09.542 align:start line:85% position:44% size:78% spatially aware. It's going to 02:04:09.542 --> 02:04:10.910 align:start line:85% position:45% size:73% fit in different rooms in our 02:04:10.910 --> 02:04:12.211 align:start line:85% position:44% size:78% house, and it needs to be smart 02:04:12.211 --> 02:04:13.880 align:start line:85% position:50% size:70% enough to know what to do to 02:04:13.880 --> 02:04:16.582 align:start line:85% position:45% size:73% make the music sound great. 02:04:16.582 --> 02:04:18.418 align:start line:85% position:44% size:78% Third, it has to be really fun 02:04:18.418 --> 02:04:20.987 align:start line:85% position:50% size:70% to use. It has to have a bu 02:04:20.987 --> 02:04:21.554 align:start line:85% position:47% size:63% built-in musicologist, an 02:04:21.554 --> 02:04:22.989 align:start line:85% position:45% size:73% expert on music, who can help 02:04:22.989 --> 02:04:25.591 align:start line:85% position:44% size:78% us to hear the music we love or 02:04:25.591 --> 02:04:27.126 align:start line:85% position:50% size:75% discover music we are going to 02:04:27.126 --> 02:04:27.393 align:start line:85% position:48% size:18% love. 02:04:27.393 --> 02:04:30.596 align:start line:85% position:50% size:70% Now, we are working on this 02:04:30.596 --> 02:04:31.898 align:start line:85% position:50% size:70% speaker for later this year, 02:04:31.898 --> 02:04:33.900 align:start line:85% position:50% size:75% but we want to give you, 6,000 02:04:33.900 --> 02:04:36.002 align:start line:85% position:44% size:78% of our closest friends, a sneak 02:04:36.002 --> 02:04:37.737 align:start line:85% position:50% size:65% peek at it this morning. 02:04:37.737 --> 02:04:40.707 align:start line:85% position:50% size:45% And here it is. 02:04:40.807 --> 02:05:09.936 align:start line:85% position:50% size:56% (Cheers and applause) 02:05:09.936 --> 02:05:17.477 align:start line:85% position:50% size:70% It is absolutely beautiful, 02:05:17.477 --> 02:05:20.446 align:start line:85% position:45% size:73% and we call it ... HomePod. 02:05:20.446 --> 02:05:21.681 align:start line:85% position:47% size:58% (Cheers and applause) 02:05:21.681 --> 02:05:27.887 align:start line:85% position:47% size:53% Yes. Just like iPod 02:05:27.887 --> 02:05:29.555 align:start line:85% position:47% size:58% reinvented music in our 02:05:29.555 --> 02:05:31.491 align:start line:85% position:50% size:70% pockets, HomePod is going to 02:05:31.491 --> 02:05:34.026 align:start line:85% position:45% size:73% reinvent music in our homes. 02:05:34.026 --> 02:05:35.128 align:start line:85% position:47% size:63% So let's talk about these 02:05:35.128 --> 02:05:37.430 align:start line:85% position:50% size:65% features. First, rock the 02:05:37.430 --> 02:05:39.832 align:start line:85% position:46% size:68% house. The HomePod is just 02:05:39.832 --> 02:05:41.534 align:start line:85% position:50% size:65% under 7 inches tall. It's 02:05:41.534 --> 02:05:43.936 align:start line:85% position:45% size:73% covered in a seamless 3D mesh 02:05:43.936 --> 02:05:47.073 align:start line:85% position:50% size:65% fabric that has incredible 02:05:47.073 --> 02:05:48.141 align:start line:85% position:50% size:70% acoustic properties. And it 02:05:48.141 --> 02:05:50.710 align:start line:85% position:45% size:73% hides within it amazing audio 02:05:50.710 --> 02:05:53.346 align:start line:85% position:44% size:78% technology. For example, along 02:05:53.346 --> 02:05:57.683 align:start line:85% position:46% size:68% the bottom is a seven-array 02:05:57.683 --> 02:05:59.752 align:start line:85% position:45% size:73% beam-form tweeter pack that's 02:05:59.752 --> 02:06:01.120 align:start line:85% position:46% size:68% packed with seven tweeters, 02:06:01.120 --> 02:06:02.789 align:start line:85% position:50% size:75% each with their own individual 02:06:02.789 --> 02:06:05.591 align:start line:85% position:50% size:70% driver. They have precision 02:06:05.591 --> 02:06:07.160 align:start line:85% position:45% size:73% acoustic horns that drive the 02:06:07.160 --> 02:06:08.428 align:start line:85% position:50% size:75% audio from within and then out 02:06:08.428 --> 02:06:09.562 align:start line:85% position:47% size:53% along the bottom with 02:06:09.562 --> 02:06:11.964 align:start line:85% position:44% size:78% tremendous directional control, 02:06:11.964 --> 02:06:12.732 align:start line:85% position:46% size:68% and that will become really 02:06:12.732 --> 02:06:13.933 align:start line:85% position:44% size:78% clear in a bit as we talk about 02:06:13.933 --> 02:06:14.967 align:start line:85% position:48% size:38% how it works. 02:06:14.967 --> 02:06:19.005 align:start line:85% position:50% size:75% It has a really big woofer, a 02:06:19.005 --> 02:06:20.106 align:start line:85% position:45% size:73% four-inch woofer upper facing 02:06:20.106 --> 02:06:21.474 align:start line:85% position:50% size:70% with a large motor to move a 02:06:21.474 --> 02:06:24.911 align:start line:85% position:50% size:75% lot of air. And its automatic 02:06:24.911 --> 02:06:26.012 align:start line:85% position:45% size:73% base equalization and dynamic 02:06:26.012 --> 02:06:27.447 align:start line:85% position:44% size:78% software modeling so as we turn 02:06:27.447 --> 02:06:29.682 align:start line:85% position:50% size:70% the model up, it's free from 02:06:29.682 --> 02:06:30.550 align:start line:85% position:48% size:33% distortion. 02:06:30.550 --> 02:06:34.086 align:start line:85% position:50% size:75% And all of this is controlled 02:06:34.086 --> 02:06:36.589 align:start line:85% position:50% size:75% by an Apple A8 chip. Yes, the 02:06:36.589 --> 02:06:40.059 align:start line:85% position:47% size:63% same chip that powers the 02:06:40.059 --> 02:06:41.394 align:start line:85% position:50% size:75% iPhone is inside the HomePod. 02:06:41.394 --> 02:06:42.929 align:start line:85% position:50% size:75% It's perhaps the biggest brain 02:06:42.929 --> 02:06:44.530 align:start line:85% position:50% size:75% ever in a speaker, and it does 02:06:44.530 --> 02:06:45.331 align:start line:85% position:47% size:63% some incredible things. 02:06:45.331 --> 02:06:45.631 align:start line:85% position:50% size:31% (Applause) 02:06:45.631 --> 02:06:50.937 align:start line:85% position:46% size:68% It does real-time acoustic 02:06:50.937 --> 02:06:53.506 align:start line:85% position:50% size:70% modeling, audio beamforming, 02:06:53.506 --> 02:06:54.507 align:start line:85% position:47% size:53% and multichannel echo 02:06:54.507 --> 02:06:56.008 align:start line:85% position:45% size:73% cancellation. You don't have 02:06:56.008 --> 02:06:57.410 align:start line:85% position:45% size:73% to know what any of that is. 02:06:57.410 --> 02:06:59.412 align:start line:85% position:50% size:61% Just know that it sounds 02:06:59.412 --> 02:07:03.449 align:start line:85% position:48% size:33% incredible. 02:07:03.449 --> 02:07:05.418 align:start line:85% position:45% size:73% Next, we'll talk about this, 02:07:05.418 --> 02:07:06.619 align:start line:85% position:45% size:73% spatial awareness. What does 02:07:06.619 --> 02:07:08.488 align:start line:85% position:45% size:73% that mean? Well, you plug in 02:07:08.488 --> 02:07:11.557 align:start line:85% position:44% size:78% your HomePod to AC, and it gets 02:07:11.557 --> 02:07:13.559 align:start line:85% position:46% size:68% its music wirelessly. It's 02:07:13.559 --> 02:07:14.660 align:start line:85% position:45% size:73% compact enough you can put it 02:07:14.660 --> 02:07:15.962 align:start line:85% position:45% size:73% most anywhere in your house. 02:07:15.962 --> 02:07:17.597 align:start line:85% position:44% size:78% You can put it on a table, on a 02:07:17.597 --> 02:07:19.098 align:start line:85% position:50% size:70% shelf, against the wall in a 02:07:19.098 --> 02:07:20.967 align:start line:85% position:50% size:70% corner, and intelligently it 02:07:20.967 --> 02:07:23.402 align:start line:85% position:44% size:78% automatically detects the space 02:07:23.402 --> 02:07:24.971 align:start line:85% position:50% size:75% it's within. And it uses that 02:07:24.971 --> 02:07:26.706 align:start line:85% position:44% size:78% information to adjust the audio 02:07:26.706 --> 02:07:28.441 align:start line:85% position:46% size:68% to balance it and take full 02:07:28.441 --> 02:07:29.642 align:start line:85% position:50% size:70% advantage of the environment 02:07:29.642 --> 02:07:32.011 align:start line:85% position:50% size:65% and create a very spacious 02:07:32.011 --> 02:07:34.013 align:start line:85% position:50% size:70% sound. Now, we want to give 02:07:34.013 --> 02:07:35.081 align:start line:85% position:50% size:61% you a sense of what that 02:07:35.081 --> 02:07:36.415 align:start line:85% position:50% size:75% experience is like, so we want 02:07:36.415 --> 02:07:38.684 align:start line:85% position:44% size:78% to place the music in this room 02:07:38.684 --> 02:07:39.719 align:start line:85% position:47% size:53% and show you a visual 02:07:39.719 --> 02:07:41.888 align:start line:85% position:47% size:63% simulation to give you an 02:07:41.888 --> 02:07:43.256 align:start line:85% position:50% size:70% understanding of some of the 02:07:43.256 --> 02:07:44.524 align:start line:85% position:44% size:78% technologies it's using and how 02:07:44.524 --> 02:07:46.959 align:start line:85% position:50% size:65% it's adapting them to make 02:07:46.959 --> 02:07:50.963 align:start line:85% position:50% size:70% incredible sound out of this 02:07:50.963 --> 02:07:51.964 align:start line:85% position:50% size:45% compact speaker. 02:07:51.964 --> 02:07:52.965 align:start line:85% position:47% size:63% We are going to start by 02:07:52.965 --> 02:07:54.967 align:start line:85% position:46% size:68% playing an audio track. It 02:07:54.967 --> 02:07:55.968 align:start line:85% position:50% size:70% will be a full mix. Then we 02:07:55.968 --> 02:07:57.203 align:start line:85% position:44% size:78% will break it down into some of 02:07:57.203 --> 02:07:58.137 align:start line:85% position:44% size:78% the components that the HomePod 02:07:58.137 --> 02:07:59.939 align:start line:85% position:48% size:28% controls. 02:08:00.039 --> 02:08:16.188 align:start line:85% position:46% size:68% So that's a full rich audio 02:08:16.188 --> 02:08:17.490 align:start line:85% position:50% size:70% mix. But within it, HomePod 02:08:17.490 --> 02:08:19.425 align:start line:85% position:45% size:73% detects the center vocals and 02:08:19.425 --> 02:08:21.661 align:start line:85% position:45% size:73% can use beamforming to direct 02:08:21.661 --> 02:08:24.430 align:start line:85% position:48% size:18% that. 02:08:24.530 --> 02:08:31.037 align:start line:85% position:44% size:78% It gives incredible clarity and 02:08:31.037 --> 02:08:32.505 align:start line:85% position:46% size:68% precision. And then it can 02:08:32.505 --> 02:08:33.573 align:start line:85% position:50% size:75% detect something called direct 02:08:33.573 --> 02:08:34.907 align:start line:85% position:44% size:78% energy with the instrumentation 02:08:34.907 --> 02:08:36.809 align:start line:85% position:50% size:75% and direct that in the room as 02:08:37.143 --> 02:08:48.988 align:start line:85% position:50% size:65% In addition to that direct 02:08:48.988 --> 02:08:49.989 align:start line:85% position:47% size:63% energy, there's something 02:08:49.989 --> 02:08:52.124 align:start line:85% position:50% size:70% that's usually missing in mu 02:08:52.124 --> 02:08:53.025 align:start line:85% position:47% size:63% music, ambient audio, the 02:08:53.025 --> 02:08:57.430 align:start line:85% position:50% size:70% backing vocals and reverb. 02:08:57.530 --> 02:09:06.005 align:start line:85% position:50% size:75% HomePod can direct all of this 02:09:06.005 --> 02:09:08.007 align:start line:85% position:50% size:75% and pull it together to a full 02:09:08.007 --> 02:09:09.575 align:start line:85% position:46% size:68% rich mix that fills up your 02:09:09.575 --> 02:09:11.143 align:start line:85% position:48% size:18% room. 02:09:11.243 --> 02:09:26.192 align:start line:85% position:50% size:56% (Cheers and applause) 02:09:26.292 --> 02:09:28.461 align:start line:85% position:50% size:61% It's a really remarkable 02:09:28.461 --> 02:09:30.062 align:start line:85% position:44% size:78% experience to hear this kind of 02:09:30.062 --> 02:09:32.732 align:start line:85% position:44% size:78% a spacious sound come from such 02:09:32.732 --> 02:09:34.567 align:start line:85% position:50% size:75% a compact speaker. And if you 02:09:34.567 --> 02:09:35.935 align:start line:85% position:45% size:73% love one, you should see what 02:09:35.935 --> 02:09:37.003 align:start line:85% position:45% size:73% it's like when you set up two 02:09:37.003 --> 02:09:37.970 align:start line:85% position:46% size:68% and they automatically work 02:09:37.970 --> 02:09:39.405 align:start line:85% position:47% size:53% together to give this 02:09:39.405 --> 02:09:40.106 align:start line:85% position:50% size:75% incredible spacious sound that 02:09:40.106 --> 02:09:41.974 align:start line:85% position:50% size:70% really has the power to rock 02:09:41.974 --> 02:09:43.042 align:start line:85% position:48% size:33% your house. 02:09:43.042 --> 02:09:47.580 align:start line:85% position:50% size:70% Next, a musicologist. This 02:09:47.580 --> 02:09:48.948 align:start line:85% position:45% size:73% intelligent helper to help us 02:09:48.948 --> 02:09:52.251 align:start line:85% position:50% size:70% discover the music we love. 02:09:52.251 --> 02:09:55.955 align:start line:85% position:50% size:75% HomePod has incredible speaker 02:09:55.955 --> 02:09:57.923 align:start line:85% position:44% size:78% system that works together with 02:09:57.923 --> 02:10:00.926 align:start line:85% position:50% size:75% our Apple Music subscription. 02:10:00.926 --> 02:10:01.494 align:start line:85% position:47% size:58% From the beginning it's 02:10:01.494 --> 02:10:03.029 align:start line:85% position:50% size:70% designed to work with that. 02:10:03.029 --> 02:10:04.597 align:start line:85% position:50% size:75% Now, Apple Music, as you know, 02:10:04.597 --> 02:10:06.499 align:start line:85% position:50% size:70% provides music in the cloud, 02:10:06.499 --> 02:10:08.167 align:start line:85% position:50% size:65% and the speaker can get it 02:10:08.167 --> 02:10:09.602 align:start line:85% position:45% size:73% directly from the cloud. You 02:10:09.602 --> 02:10:11.470 align:start line:85% position:50% size:70% can get 40 million tracks, 2 02:10:11.470 --> 02:10:13.406 align:start line:85% position:50% size:61% million artists, tens of 02:10:13.406 --> 02:10:14.440 align:start line:85% position:50% size:70% thousands of playlists. But 02:10:14.440 --> 02:10:15.941 align:start line:85% position:50% size:70% not just any music library. 02:10:15.941 --> 02:10:17.410 align:start line:85% position:44% size:78% This is your music library. It 02:10:17.410 --> 02:10:19.045 align:start line:85% position:50% size:75% knows the playlists you've set 02:10:19.045 --> 02:10:20.613 align:start line:85% position:50% size:70% up, it knows the artists you 02:10:20.613 --> 02:10:22.014 align:start line:85% position:50% size:70% love, and all of them stream 02:10:22.014 --> 02:10:23.416 align:start line:85% position:46% size:68% directly to your HomePod. 02:10:23.416 --> 02:10:25.418 align:start line:85% position:50% size:75% It works with an array of six 02:10:25.418 --> 02:10:27.420 align:start line:85% position:44% size:78% microphones around the middle. 02:10:27.420 --> 02:10:28.688 align:start line:85% position:50% size:70% So as you talk to it and you 02:10:28.688 --> 02:10:33.359 align:start line:85% position:50% size:70% say those magic words "Hey S 02:10:33.359 --> 02:10:34.026 align:start line:85% position:50% size:65% Siri," you see a wave form 02:10:34.026 --> 02:10:35.761 align:start line:85% position:44% size:78% light up on top, and now it can 02:10:35.761 --> 02:10:37.329 align:start line:85% position:50% size:70% respond to your commands and 02:10:37.329 --> 02:10:38.464 align:start line:85% position:46% size:68% help serve up the music you 02:10:38.464 --> 02:10:39.532 align:start line:85% position:48% size:38% want to hear. 02:10:39.532 --> 02:10:42.702 align:start line:85% position:50% size:75% The Siri team has worked very 02:10:42.702 --> 02:10:45.071 align:start line:85% position:46% size:68% hard to adapt the domain of 02:10:45.071 --> 02:10:46.906 align:start line:85% position:47% size:63% music and Siri to be even 02:10:46.906 --> 02:10:48.240 align:start line:85% position:50% size:75% greater and understand more of 02:10:48.240 --> 02:10:49.709 align:start line:85% position:45% size:73% the questions we are going to 02:10:49.709 --> 02:10:51.110 align:start line:85% position:50% size:61% ask about music. Simple 02:10:51.110 --> 02:10:54.980 align:start line:85% position:50% size:70% things, obviously, like play 02:10:54.980 --> 02:10:56.148 align:start line:85% position:45% size:73% Beats One radio. We all want 02:10:56.148 --> 02:11:00.920 align:start line:85% position:44% size:78% to do that. Or play On Poppy. 02:11:00.920 --> 02:11:03.389 align:start line:85% position:50% size:70% Check it -- play I'm Poppy. 02:11:03.389 --> 02:11:05.024 align:start line:85% position:46% size:68% Check that out if you don't 02:11:05.024 --> 02:11:07.226 align:start line:85% position:50% size:75% know. Who is playing drums on 02:11:07.226 --> 02:11:08.561 align:start line:85% position:50% size:75% this track? Complex questions 02:11:08.561 --> 02:11:10.763 align:start line:85% position:45% size:73% like what was the top song on 02:11:10.763 --> 02:11:12.698 align:start line:85% position:50% size:70% May 5, 2016? Just play more 02:11:12.698 --> 02:11:14.967 align:start line:85% position:44% size:78% like that or I like that song. 02:11:14.967 --> 02:11:17.169 align:start line:85% position:50% size:65% These are free form. Siri 02:11:17.169 --> 02:11:18.738 align:start line:85% position:44% size:78% doesn't need a specific list of 02:11:18.738 --> 02:11:19.905 align:start line:85% position:46% size:68% commands. It can interpret 02:11:19.905 --> 02:11:21.140 align:start line:85% position:50% size:70% what you are saying and help 02:11:21.140 --> 02:11:22.408 align:start line:85% position:50% size:65% you discover the music you 02:11:22.408 --> 02:11:22.641 align:start line:85% position:48% size:18% love. 02:11:22.641 --> 02:11:24.977 align:start line:85% position:44% size:78% Even better, you don't have to 02:11:24.977 --> 02:11:25.945 align:start line:85% position:44% size:78% just sit next to the HomePod to 02:11:25.945 --> 02:11:28.047 align:start line:85% position:50% size:75% talk to it. You can be across 02:11:28.047 --> 02:11:28.914 align:start line:85% position:47% size:63% the room and speak to the 02:11:28.914 --> 02:11:30.483 align:start line:85% position:50% size:75% HomePod, even while loud music 02:11:30.483 --> 02:11:31.984 align:start line:85% position:46% size:68% is playing, and the speaker 02:11:31.984 --> 02:11:33.385 align:start line:85% position:50% size:75% array and microphones can pick 02:11:33.385 --> 02:11:34.453 align:start line:85% position:46% size:68% it up and hear what you are 02:11:34.453 --> 02:11:34.920 align:start line:85% position:48% size:23% saying. 02:11:34.920 --> 02:11:38.557 align:start line:85% position:50% size:75% So HomePod. It has the power 02:11:38.557 --> 02:11:41.460 align:start line:85% position:50% size:65% to rock the house. It has 02:11:41.460 --> 02:11:41.994 align:start line:85% position:47% size:58% spatial awareness so it 02:11:41.994 --> 02:11:43.963 align:start line:85% position:50% size:75% understands the rooms we place 02:11:43.963 --> 02:11:46.098 align:start line:85% position:50% size:75% it within. And it has the fun 02:11:46.098 --> 02:11:47.500 align:start line:85% position:50% size:75% interactivity of Siri becoming 02:11:47.500 --> 02:11:49.401 align:start line:85% position:45% size:73% a musicologist and helping us 02:11:49.401 --> 02:11:50.736 align:start line:85% position:44% size:78% to listen to the music we love. 02:11:50.736 --> 02:11:51.203 align:start line:85% position:49% size:3% 02:11:51.203 --> 02:11:52.905 align:start line:85% position:46% size:68% And since Siri is built in 02:11:52.905 --> 02:11:53.906 align:start line:85% position:50% size:75% there and you can speak to it, 02:11:53.906 --> 02:11:55.374 align:start line:85% position:45% size:73% the team has also worked hard 02:11:55.374 --> 02:11:57.610 align:start line:85% position:50% size:75% to make it a great and helpful 02:11:57.610 --> 02:11:59.512 align:start line:85% position:47% size:63% home assistant as well. 02:11:59.512 --> 02:12:02.448 align:start line:85% position:45% size:73% We said that domain of music 02:12:02.448 --> 02:12:04.150 align:start line:85% position:50% size:75% is something Siri knows really 02:12:04.150 --> 02:12:06.085 align:start line:85% position:46% size:68% well in HomePod. There are 02:12:06.085 --> 02:12:07.386 align:start line:85% position:50% size:65% other domains as well. We 02:12:07.386 --> 02:12:08.621 align:start line:85% position:45% size:73% worked hard to pick the first 02:12:08.621 --> 02:12:10.189 align:start line:85% position:50% size:75% ones we think matter most in a 02:12:10.189 --> 02:12:11.457 align:start line:85% position:46% size:68% product like HomePod, so of 02:12:11.457 --> 02:12:13.092 align:start line:85% position:47% size:58% course it can play your 02:12:13.092 --> 02:12:14.527 align:start line:85% position:50% size:70% podcasts, but it can also do 02:12:14.527 --> 02:12:16.529 align:start line:85% position:44% size:78% things like give you news, give 02:12:16.529 --> 02:12:17.963 align:start line:85% position:50% size:75% you weather, traffic, sports. 02:12:17.963 --> 02:12:19.465 align:start line:85% position:47% size:58% You can ask it to set a 02:12:19.465 --> 02:12:23.335 align:start line:85% position:46% size:68% reminder, set a timer, text 02:12:23.335 --> 02:12:26.539 align:start line:85% position:45% size:73% someone with Messages, and if 02:12:26.539 --> 02:12:27.773 align:start line:85% position:44% size:78% you have HomeKit devices set up 02:12:27.773 --> 02:12:29.975 align:start line:85% position:50% size:70% in your home, you can set up 02:12:29.975 --> 02:12:31.544 align:start line:85% position:50% size:70% your HomePod to control your 02:12:31.544 --> 02:12:32.578 align:start line:85% position:50% size:45% HomeKit devices. 02:12:32.578 --> 02:12:34.213 align:start line:85% position:50% size:75% For example, with the HomePod 02:12:34.213 --> 02:12:36.348 align:start line:85% position:45% size:73% set up, you can say: When do 02:12:36.348 --> 02:12:37.583 align:start line:85% position:50% size:70% the Red Sox play next? They 02:12:37.583 --> 02:12:39.418 align:start line:85% position:50% size:75% are going to beat the yankees, 02:12:39.418 --> 02:12:41.420 align:start line:85% position:48% size:28% trust me. 02:12:41.420 --> 02:12:42.955 align:start line:85% position:47% size:58% Tune to NPR instead. 02:12:42.955 --> 02:12:43.989 align:start line:85% position:48% size:38% Flip a coin. 02:12:43.989 --> 02:12:45.724 align:start line:85% position:44% size:78% Remind me to bring snacks to a 02:12:45.724 --> 02:12:46.125 align:start line:85% position:50% size:21% party. 02:12:46.125 --> 02:12:47.927 align:start line:85% position:50% size:65% You can set up reminders, 02:12:47.927 --> 02:12:49.395 align:start line:85% position:44% size:78% check all the sports, news, and 02:12:49.395 --> 02:12:51.964 align:start line:85% position:44% size:78% weather, all directly with your 02:12:51.964 --> 02:12:53.966 align:start line:85% position:45% size:73% voice, talk to a HomePod that 02:12:53.966 --> 02:12:54.967 align:start line:85% position:50% size:75% gets information directly from 02:12:54.967 --> 02:12:55.401 align:start line:85% position:50% size:31% the cloud. 02:12:55.401 --> 02:12:56.936 align:start line:85% position:50% size:61% And if you have HomeKit 02:12:56.936 --> 02:12:58.571 align:start line:85% position:46% size:68% devices set up, you can say 02:12:58.571 --> 02:13:00.206 align:start line:85% position:50% size:70% simple things like: Are the 02:13:00.206 --> 02:13:01.507 align:start line:85% position:50% size:75% lights on? Turn the heat up. 02:13:01.507 --> 02:13:05.211 align:start line:85% position:50% size:75% Turn on the air conditioning. 02:13:05.211 --> 02:13:07.079 align:start line:85% position:44% size:78% Bring the shades down halfway. 02:13:07.079 --> 02:13:08.914 align:start line:85% position:50% size:65% Turn off the lights in the 02:13:08.914 --> 02:13:10.316 align:start line:85% position:50% size:70% bedroom. If you have set up 02:13:10.316 --> 02:13:11.517 align:start line:85% position:50% size:65% scenes in HomeKit, you can 02:13:11.517 --> 02:13:12.451 align:start line:85% position:44% size:78% control those as well. You can 02:13:12.451 --> 02:13:13.953 align:start line:85% position:48% size:43% say: I'm home. 02:13:13.953 --> 02:13:15.955 align:start line:85% position:48% size:48% It's movie time. 02:13:15.955 --> 02:13:17.456 align:start line:85% position:50% size:50% I am leaving now. 02:13:17.456 --> 02:13:19.458 align:start line:85% position:50% size:61% And the whole scene can 02:13:19.458 --> 02:13:21.026 align:start line:85% position:50% size:70% automatically happen just by 02:13:21.026 --> 02:13:24.964 align:start line:85% position:50% size:65% talking to your HomePod. 02:13:24.964 --> 02:13:27.433 align:start line:85% position:44% size:78% And because there is a HomeKit 02:13:27.433 --> 02:13:29.068 align:start line:85% position:45% size:73% base built into HomePod, that 02:13:29.068 --> 02:13:30.903 align:start line:85% position:46% size:68% means anywhere in the world 02:13:30.903 --> 02:13:32.004 align:start line:85% position:50% size:65% once you set up your first 02:13:32.004 --> 02:13:33.939 align:start line:85% position:45% size:73% HomePod, you can control your 02:13:33.939 --> 02:13:35.474 align:start line:85% position:50% size:75% HomeKit devices remotely using 02:13:35.474 --> 02:13:38.911 align:start line:85% position:44% size:78% the built-in app on your iPhone 02:13:38.911 --> 02:13:39.478 align:start line:85% position:50% size:25% or iPad. 02:13:39.478 --> 02:13:41.513 align:start line:85% position:50% size:70% Now, setting up the HomePod 02:13:41.513 --> 02:13:43.015 align:start line:85% position:50% size:70% and microphone array in your 02:13:43.015 --> 02:13:43.916 align:start line:85% position:47% size:63% home, you probably have a 02:13:43.916 --> 02:13:45.184 align:start line:85% position:44% size:78% question that we've worked very 02:13:45.184 --> 02:13:46.485 align:start line:85% position:46% size:68% hard to deal with, which is 02:13:46.485 --> 02:13:48.120 align:start line:85% position:44% size:78% privacy. Our team cares deeply 02:13:48.120 --> 02:13:49.588 align:start line:85% position:46% size:68% about your privacy. So for 02:13:49.588 --> 02:13:52.157 align:start line:85% position:50% size:65% example, it has that magic 02:13:52.157 --> 02:13:54.460 align:start line:85% position:45% size:73% phrase "Hey Siri." Until you 02:13:54.460 --> 02:13:55.527 align:start line:85% position:45% size:73% say it, nothing is being sent 02:13:55.527 --> 02:13:57.897 align:start line:85% position:45% size:73% to Apple. It recognizes when 02:13:57.897 --> 02:13:59.431 align:start line:85% position:50% size:70% you do say it, and from that 02:13:59.431 --> 02:14:01.100 align:start line:85% position:50% size:70% point, it sends an anonymous 02:14:01.100 --> 02:14:02.902 align:start line:85% position:50% size:70% Siri ID in order to help you 02:14:02.902 --> 02:14:03.802 align:start line:85% position:50% size:61% with the command you are 02:14:03.802 --> 02:14:05.404 align:start line:85% position:50% size:70% looking for. And of course, 02:14:05.404 --> 02:14:07.039 align:start line:85% position:47% size:63% that communication is all 02:14:07.039 --> 02:14:08.908 align:start line:85% position:50% size:31% encrypted. 02:14:08.908 --> 02:14:10.976 align:start line:85% position:50% size:75% So this is the HomePod. It's 02:14:10.976 --> 02:14:14.546 align:start line:85% position:45% size:73% a breakthrough home speaker. 02:14:14.546 --> 02:14:16.515 align:start line:85% position:45% size:73% Typically, wi-fi speakers, if 02:14:16.515 --> 02:14:18.484 align:start line:85% position:50% size:70% they are a good quality, are 02:14:18.484 --> 02:14:22.354 align:start line:85% position:50% size:65% $300 to $500. And a smart 02:14:22.354 --> 02:14:24.523 align:start line:85% position:50% size:75% speaker might cost you $100 to 02:14:24.523 --> 02:14:25.991 align:start line:85% position:44% size:78% $200. So it's not unreasonable 02:14:25.991 --> 02:14:27.559 align:start line:85% position:45% size:73% for a HomePod to be priced in 02:14:27.559 --> 02:14:31.430 align:start line:85% position:50% size:75% the range of $400 to $700. So 02:14:31.430 --> 02:14:32.665 align:start line:85% position:45% size:73% we are really excited to tell 02:14:32.665 --> 02:14:34.633 align:start line:85% position:44% size:78% you that HomePod is going to be 02:14:34.633 --> 02:14:37.569 align:start line:85% position:50% size:45% priced for $349. 02:14:37.569 --> 02:14:37.870 align:start line:85% position:50% size:31% (Applause) 02:14:37.870 --> 02:14:45.477 align:start line:85% position:50% size:70% It comes in white and Space 02:14:45.477 --> 02:14:48.948 align:start line:85% position:45% size:73% Gray. It will start shipping 02:14:48.948 --> 02:14:49.949 align:start line:85% position:46% size:68% this December, first in the 02:14:49.949 --> 02:14:52.551 align:start line:85% position:45% size:73% U.S., the UK, and Australia. 02:14:52.551 --> 02:14:54.053 align:start line:85% position:50% size:75% And then next year we'll start 02:14:54.053 --> 02:14:56.155 align:start line:85% position:44% size:78% bringing it around the world. 02:14:56.155 --> 02:14:57.456 align:start line:85% position:47% size:53% So that's HomePod. 02:14:57.456 --> 02:14:59.224 align:start line:85% position:50% size:50% Back to you, Tim. 02:14:59.224 --> 02:15:02.094 align:start line:85% position:49% size:3% 02:15:02.094 --> 02:15:07.733 align:start line:85% position:44% size:78% >> TIM COOK: Thank you. It is 02:15:07.733 --> 02:15:08.934 align:start line:85% position:46% size:68% so cool. We really believe 02:15:08.934 --> 02:15:10.903 align:start line:85% position:50% size:70% it's going to take your home 02:15:10.903 --> 02:15:12.905 align:start line:85% position:50% size:70% music experience to the next 02:15:12.905 --> 02:15:13.472 align:start line:85% position:50% size:21% level. 02:15:13.472 --> 02:15:18.944 align:start line:85% position:45% size:73% Now, it's been an incredible 02:15:18.944 --> 02:15:20.646 align:start line:85% position:44% size:78% morning. We've shared with you 02:15:20.646 --> 02:15:23.015 align:start line:85% position:50% size:70% lots of things this morning, 02:15:23.015 --> 02:15:25.918 align:start line:85% position:50% size:70% and all of them are shipping 02:15:25.918 --> 02:15:29.722 align:start line:85% position:50% size:70% this year, some now, some in 02:15:29.722 --> 02:15:31.156 align:start line:85% position:44% size:78% the fall, and others at the end 02:15:31.156 --> 02:15:33.625 align:start line:85% position:50% size:70% of the year. We got started 02:15:33.625 --> 02:15:35.527 align:start line:85% position:50% size:70% with watchOS, more intuitive 02:15:35.527 --> 02:15:37.596 align:start line:85% position:47% size:63% and intelligent than ever 02:15:37.596 --> 02:15:38.731 align:start line:85% position:44% size:78% before, incredible new features 02:15:38.731 --> 02:15:40.933 align:start line:85% position:46% size:68% to help us live a healthier 02:15:40.933 --> 02:15:42.101 align:start line:85% position:48% size:18% life. 02:15:42.101 --> 02:15:45.237 align:start line:85% position:47% size:63% MacOS High Sierra, great 02:15:45.237 --> 02:15:46.705 align:start line:85% position:50% size:70% refinements and technologies 02:15:46.705 --> 02:15:49.041 align:start line:85% position:50% size:61% that will push the macOS 02:15:49.041 --> 02:15:51.510 align:start line:85% position:47% size:53% experience forward. 02:15:51.510 --> 02:15:54.446 align:start line:85% position:50% size:70% Updates to MacBook, MacBook 02:15:54.446 --> 02:15:57.549 align:start line:85% position:50% size:75% Pro, and iMac, faster and more 02:15:57.549 --> 02:15:58.951 align:start line:85% position:46% size:68% capable than ever before. 02:15:58.951 --> 02:16:03.689 align:start line:85% position:50% size:75% And iOS 11, a major update of 02:16:03.689 --> 02:16:05.924 align:start line:85% position:47% size:63% the world's best and most 02:16:05.924 --> 02:16:07.626 align:start line:85% position:47% size:63% advanced mobile operating 02:16:07.626 --> 02:16:09.294 align:start line:85% position:45% size:73% system, absolutely jam packed 02:16:09.294 --> 02:16:12.364 align:start line:85% position:50% size:75% with new features, including a 02:16:12.364 --> 02:16:16.468 align:start line:85% position:46% size:68% completely new App Store, p 02:16:16.468 --> 02:16:18.237 align:start line:85% position:50% size:75% peer-to-peer payments in Apple 02:16:18.237 --> 02:16:20.973 align:start line:85% position:46% size:68% Pay, and with ARKit, iOS 11 02:16:20.973 --> 02:16:24.910 align:start line:85% position:46% size:68% becomes the world's largest 02:16:24.910 --> 02:16:27.246 align:start line:85% position:50% size:65% augmented reality platform 02:16:27.246 --> 02:16:27.679 align:start line:85% position:50% size:31% overnight. 02:16:27.679 --> 02:16:31.016 align:start line:85% position:45% size:73% iPad is taken to a whole new 02:16:31.016 --> 02:16:32.084 align:start line:85% position:50% size:65% level with incredible iPad 02:16:32.084 --> 02:16:34.219 align:start line:85% position:45% size:73% features in iOS 11. It's the 02:16:34.219 --> 02:16:37.756 align:start line:85% position:44% size:78% biggest release for iPad ever. 02:16:37.890 --> 02:16:40.359 align:start line:85% position:44% size:78% And of course, a new lineup of 02:16:40.359 --> 02:16:45.731 align:start line:85% position:47% size:63% iPad Pro, with an all-new 02:16:45.731 --> 02:16:47.266 align:start line:85% position:46% size:68% perfect 10.5-inch size with 02:16:47.266 --> 02:16:50.702 align:start line:85% position:44% size:78% advanced displays, powerful new 02:16:50.702 --> 02:16:51.770 align:start line:85% position:50% size:75% features that enable people to 02:16:51.770 --> 02:16:54.540 align:start line:85% position:45% size:73% do more with their iPads than 02:16:54.540 --> 02:16:55.007 align:start line:85% position:50% size:35% ever before. 02:16:55.007 --> 02:16:57.176 align:start line:85% position:50% size:65% And we gave you two sneak 02:16:57.176 --> 02:17:01.780 align:start line:85% position:50% size:70% peeks, iMac Pro, an entirely 02:17:01.780 --> 02:17:02.548 align:start line:85% position:50% size:61% new workstation class of 02:17:02.548 --> 02:17:04.016 align:start line:85% position:47% size:63% products that we designed 02:17:04.016 --> 02:17:06.485 align:start line:85% position:44% size:78% specifically for our pro users; 02:17:06.485 --> 02:17:09.588 align:start line:85% position:44% size:78% and the HomePod, a breakthrough 02:17:09.588 --> 02:17:14.093 align:start line:85% position:44% size:78% home speaker with amazing sound 02:17:14.093 --> 02:17:15.427 align:start line:85% position:45% size:73% and incredible intelligence. 02:17:15.427 --> 02:17:19.698 align:start line:85% position:50% size:75% It will reinvent home audio. 02:17:19.698 --> 02:17:22.868 align:start line:85% position:45% size:73% Now, we have a hands-on area 02:17:22.868 --> 02:17:25.938 align:start line:85% position:50% size:75% for the press set up to attend 02:17:25.938 --> 02:17:28.107 align:start line:85% position:44% size:78% immediately after the Keynote. 02:17:28.107 --> 02:17:30.476 align:start line:85% position:50% size:65% And for all developers, we 02:17:30.476 --> 02:17:32.010 align:start line:85% position:46% size:68% welcome you to come by from 02:17:32.010 --> 02:17:34.980 align:start line:85% position:44% size:78% 4:00 to 7:00 p.m. this evening. 02:17:34.980 --> 02:17:37.683 align:start line:85% position:50% size:70% We've got over 100 sessions 02:17:37.683 --> 02:17:39.985 align:start line:85% position:45% size:73% planned for you this week and 02:17:39.985 --> 02:17:42.554 align:start line:85% position:44% size:78% over a thousand Apple engineers 02:17:42.554 --> 02:17:43.989 align:start line:85% position:44% size:78% here to spend time with you, so 02:17:43.989 --> 02:17:47.059 align:start line:85% position:45% size:73% take advantage of the time. 02:17:47.059 --> 02:17:50.429 align:start line:85% position:45% size:73% Tomorrow we've got a special 02:17:50.429 --> 02:17:51.497 align:start line:85% position:50% size:70% fireside chat planned in the 02:17:51.497 --> 02:17:53.599 align:start line:85% position:47% size:63% morning in this room, and 02:17:53.599 --> 02:17:54.533 align:start line:85% position:50% size:65% someone will be joining us 02:17:54.533 --> 02:17:58.470 align:start line:85% position:47% size:63% that's devoted her entire 02:17:58.470 --> 02:18:00.072 align:start line:85% position:50% size:65% career to highlighting and 02:18:00.072 --> 02:18:03.075 align:start line:85% position:50% size:70% encouraging young people, wo 02:18:03.075 --> 02:18:05.711 align:start line:85% position:50% size:70% women, and doers. I am very 02:18:05.711 --> 02:18:07.679 align:start line:85% position:50% size:61% excited to tell you that 02:18:07.679 --> 02:18:11.950 align:start line:85% position:50% size:75% Michelle Obama will join us. 02:18:11.950 --> 02:18:12.451 align:start line:85% position:50% size:31% (Applause) 02:18:12.451 --> 02:18:23.495 align:start line:85% position:45% size:73% She'll be joining us for the 02:18:23.495 --> 02:18:24.396 align:start line:85% position:47% size:63% open session in this room 02:18:24.396 --> 02:18:25.564 align:start line:85% position:47% size:63% tomorrow, and she will be 02:18:25.564 --> 02:18:27.132 align:start line:85% position:44% size:78% talking about empowering people 02:18:27.132 --> 02:18:29.134 align:start line:85% position:47% size:63% from all walks of life to 02:18:29.134 --> 02:18:31.270 align:start line:85% position:50% size:70% change the world. This is a 02:18:31.270 --> 02:18:32.938 align:start line:85% position:47% size:63% very special treat, and I 02:18:32.938 --> 02:18:35.073 align:start line:85% position:45% size:73% encourage everyone to come. 02:18:35.073 --> 02:18:39.444 align:start line:85% position:46% size:68% I hope everyone here has a 02:18:39.444 --> 02:18:40.012 align:start line:85% position:50% size:70% fantastic week. Thank you. 02:18:40.012 --> 02:18:40.579 align:start line:85% position:50% size:31% Thank you. 02:18:40.579 --> 02:18:43.182 align:start line:85% position:47% size:58% (Cheers and applause)