WEBVTT 00:00:13.516 --> 00:01:22.516 A:middle [ Music ] 00:01:23.516 --> 00:01:29.516 A:middle [ Applause ] 00:01:30.516 --> 00:02:29.516 A:middle [ Music ] 00:02:30.516 --> 00:02:36.056 A:middle [ Applause ] 00:02:36.556 --> 00:02:37.336 A:middle >> Wow! 00:02:40.056 --> 00:02:40.946 A:middle Thank you! 00:02:40.946 --> 00:02:43.246 A:middle Thank you! 00:02:43.246 --> 00:02:44.656 A:middle Thank you! 00:02:44.656 --> 00:02:46.976 A:middle Thank you! 00:02:47.116 --> 00:02:48.476 A:middle Wow! 00:02:50.616 --> 00:02:51.000 A:middle Thank you! 00:02:52.576 --> 00:02:53.000 A:middle Wow! 00:02:59.396 --> 00:02:59.976 A:middle Wow! 00:03:00.696 --> 00:03:00.916 A:middle Thank you! 00:03:02.526 --> 00:03:02.946 A:middle Wow! 00:03:06.116 --> 00:03:06.566 A:middle Thank you! 00:03:06.566 --> 00:03:08.266 A:middle Thank you! 00:03:10.176 --> 00:03:10.746 A:middle Good morning! 00:03:10.746 --> 00:03:13.686 A:middle It is so great to be in New 00:03:13.686 --> 00:03:13.976 A:middle York. 00:03:18.216 --> 00:03:20.966 A:middle We love New York and it's so 00:03:20.966 --> 00:03:22.496 A:middle great to be here with all of 00:03:22.496 --> 00:03:22.986 A:middle you. 00:03:22.986 --> 00:03:24.996 A:middle You know, New York is home to 00:03:25.076 --> 00:03:27.306 A:middle one of the most vibrant creative 00:03:27.306 --> 00:03:28.786 A:middle communities on the planet. 00:03:28.786 --> 00:03:31.656 A:middle And so it's only natural that it 00:03:31.656 --> 00:03:33.616 A:middle would have a very special place 00:03:33.616 --> 00:03:34.866 A:middle in our heart at Apple. 00:03:35.426 --> 00:03:37.486 A:middle Today, we are especially 00:03:37.486 --> 00:03:39.106 A:middle thrilled to be at the Brooklyn 00:03:39.106 --> 00:03:39.886 A:middle Academy of Music. 00:03:40.516 --> 00:03:48.276 A:middle [ Applause ] 00:03:48.776 --> 00:03:50.556 A:middle This is a historic center for 00:03:50.556 --> 00:03:51.276 A:middle the arts. 00:03:51.736 --> 00:03:54.866 A:middle For over 150 years, it's 00:03:54.866 --> 00:03:56.056 A:middle showcased the work of 00:03:56.056 --> 00:03:57.686 A:middle adventurous and cutting-edge 00:03:57.726 --> 00:04:00.136 A:middle performers all around the world 00:04:00.366 --> 00:04:01.756 A:middle while serving the creative 00:04:01.756 --> 00:04:03.326 A:middle community here in Brooklyn. 00:04:04.506 --> 00:04:07.476 A:middle Apple's focus has always been on 00:04:07.476 --> 00:04:09.746 A:middle providing people the tools to 00:04:09.746 --> 00:04:11.466 A:middle unleash their creativity. 00:04:11.966 --> 00:04:13.856 A:middle That's why we're here today to 00:04:13.856 --> 00:04:15.726 A:middle talk about our most creative 00:04:15.726 --> 00:04:18.396 A:middle products, and of course that all 00:04:18.396 --> 00:04:20.896 A:middle starts with the Mac. 00:04:21.516 --> 00:04:29.296 A:middle [ Applause ] 00:04:29.796 --> 00:04:31.616 A:middle The Mac was the first computer 00:04:31.616 --> 00:04:32.806 A:middle that was designed for 00:04:32.806 --> 00:04:34.876 A:middle creativity, and it's become one 00:04:34.876 --> 00:04:36.306 A:middle of the world's most essential 00:04:36.346 --> 00:04:37.426 A:middle creative tools. 00:04:38.256 --> 00:04:40.776 A:middle We are in awe of the creative 00:04:40.776 --> 00:04:42.656 A:middle things that people do every day 00:04:42.916 --> 00:04:44.216 A:middle all around the world with the 00:04:44.966 --> 00:04:45.136 A:middle Mac. 00:04:45.476 --> 00:04:48.276 A:middle So we made a video of just some 00:04:48.276 --> 00:04:50.206 A:middle of these special people and I 00:04:50.206 --> 00:04:51.526 A:middle would love to play it for you 00:04:51.526 --> 00:04:52.000 A:middle now. 00:04:57.516 --> 00:05:52.516 A:middle [ Music ] 00:05:53.516 --> 00:06:02.166 A:middle [ Applause ] 00:06:02.666 --> 00:06:04.416 A:middle We are so inspired by these 00:06:04.416 --> 00:06:06.306 A:middle people and how the Mac has 00:06:06.556 --> 00:06:08.106 A:middle played such a vital role in 00:06:08.106 --> 00:06:09.136 A:middle their creativity. 00:06:10.006 --> 00:06:12.756 A:middle People love the Mac and they use 00:06:12.756 --> 00:06:14.446 A:middle it to create all kinds of 00:06:14.446 --> 00:06:16.076 A:middle amazing things every day. 00:06:16.536 --> 00:06:18.566 A:middle So it's not surprising to see 00:06:18.566 --> 00:06:19.946 A:middle that the Mac continues to 00:06:19.946 --> 00:06:21.996 A:middle attract so many new customers. 00:06:22.496 --> 00:06:25.756 A:middle In fact, over half of Mac buyers 00:06:25.756 --> 00:06:28.566 A:middle worldwide are new to Mac, and 00:06:28.566 --> 00:06:32.516 A:middle that number is a remarkable 76% 00:06:32.516 --> 00:06:33.156 A:middle in China. 00:06:34.186 --> 00:06:35.796 A:middle We're adding millions and 00:06:35.796 --> 00:06:37.836 A:middle millions of new customers every 00:06:37.836 --> 00:06:40.396 A:middle quarter, bringing our total 00:06:40.396 --> 00:06:42.896 A:middle active installed base to a new 00:06:42.896 --> 00:06:47.136 A:middle major milestone of 100 million 00:06:47.136 --> 00:06:47.336 A:middle Macs. 00:06:48.516 --> 00:06:54.936 A:middle [ Applause ] 00:06:55.436 --> 00:06:58.436 A:middle But what's most important to us 00:06:58.746 --> 00:07:00.866 A:middle is that in survey after survey, 00:07:01.046 --> 00:07:03.176 A:middle the Mac continues to be rated 00:07:03.176 --> 00:07:05.006 A:middle the number one in customer 00:07:05.066 --> 00:07:07.136 A:middle satisfaction -- by far. 00:07:07.506 --> 00:07:10.526 A:middle We are just so incredibly proud 00:07:10.526 --> 00:07:12.076 A:middle of this. 00:07:12.316 --> 00:07:13.786 A:middle Of course, one of the drivers 00:07:13.786 --> 00:07:15.146 A:middle for Mac's high customer 00:07:15.146 --> 00:07:17.556 A:middle satisfaction is macOS -- macOS 00:07:18.476 --> 00:07:21.426 A:middle is the soul of the Mac, with its 00:07:21.426 --> 00:07:23.116 A:middle beautiful and easy-to-use 00:07:23.116 --> 00:07:23.806 A:middle interface. 00:07:24.406 --> 00:07:27.036 A:middle We just released macOS Mojave 00:07:27.506 --> 00:07:29.186 A:middle and it is the best version of 00:07:29.186 --> 00:07:31.946 A:middle macOS by far, and people are 00:07:31.946 --> 00:07:33.756 A:middle really loving it. 00:07:34.096 --> 00:07:36.156 A:middle Great care has been taken to 00:07:36.156 --> 00:07:38.536 A:middle refine the look and feel and add 00:07:38.536 --> 00:07:40.506 A:middle more capability, all while 00:07:40.506 --> 00:07:43.026 A:middle preserving its legendary ease of 00:07:43.026 --> 00:07:43.456 A:middle use. 00:07:47.296 --> 00:07:50.196 A:middle MacOS Mojave brings new features 00:07:50.776 --> 00:07:51.946 A:middle that have been inspired by our 00:07:52.086 --> 00:07:55.186 A:middle Pro users but designed for all 00:07:55.186 --> 00:07:57.496 A:middle of us -- from the new gallery 00:07:57.496 --> 00:07:59.196 A:middle view which allows you to scroll 00:07:59.196 --> 00:08:00.866 A:middle through your files and find 00:08:00.866 --> 00:08:02.756 A:middle exactly what you're looking for, 00:08:03.206 --> 00:08:05.846 A:middle to the dramatic new look of Dark 00:08:05.846 --> 00:08:07.816 A:middle Mode, which helps you focus 00:08:07.956 --> 00:08:09.306 A:middle right on your content. 00:08:10.626 --> 00:08:11.866 A:middle We've got a feature called 00:08:11.916 --> 00:08:14.256 A:middle Stacks, which is a brand-new way 00:08:14.256 --> 00:08:17.086 A:middle to make your desktop clutter 00:08:17.086 --> 00:08:17.866 A:middle free. 00:08:18.126 --> 00:08:20.066 A:middle I really needed this, and it's 00:08:20.236 --> 00:08:20.976 A:middle really cool. 00:08:23.176 --> 00:08:25.686 A:middle And an entirely redesigned and 00:08:25.766 --> 00:08:27.526 A:middle personalized Mac App store. 00:08:28.286 --> 00:08:30.606 A:middle Mac OS Mojave helps our users 00:08:30.916 --> 00:08:32.466 A:middle get the most out of their Mac. 00:08:33.686 --> 00:08:35.036 A:middle Whether they want a powerful 00:08:35.036 --> 00:08:37.216 A:middle desktop experience or the 00:08:37.366 --> 00:08:38.826 A:middle freedom that comes with the 00:08:38.826 --> 00:08:41.636 A:middle portability of a notebook, our 00:08:41.686 --> 00:08:43.506 A:middle customers love their Macs. 00:08:43.626 --> 00:08:48.136 A:middle And they especially love one Mac 00:08:48.356 --> 00:08:50.976 A:middle in particular, one that they 00:08:51.106 --> 00:08:52.786 A:middle take with them everywhere they 00:08:52.786 --> 00:08:56.636 A:middle go and use for everything they 00:08:56.636 --> 00:09:00.486 A:middle do -- and that is the MacBook 00:09:00.596 --> 00:09:00.976 A:middle Air. 00:09:01.516 --> 00:09:10.806 A:middle [ Applause ] 00:09:11.306 --> 00:09:13.556 A:middle When Steve pulled that MacBook 00:09:13.646 --> 00:09:16.836 A:middle Air out of that envelope it was 00:09:16.876 --> 00:09:18.606 A:middle clear that things would never be 00:09:18.606 --> 00:09:19.386 A:middle the same. 00:09:20.416 --> 00:09:21.626 A:middle The MacBook Air's 00:09:21.626 --> 00:09:24.726 A:middle groundbreaking, incredibly thin, 00:09:25.056 --> 00:09:27.996 A:middle wedge-shaped design not only 00:09:27.996 --> 00:09:29.506 A:middle influenced the rest of the Mac 00:09:29.606 --> 00:09:31.416 A:middle product line for years to come, 00:09:31.996 --> 00:09:33.576 A:middle it changed the industry. 00:09:34.996 --> 00:09:36.646 A:middle It had a breakthrough unibody 00:09:36.646 --> 00:09:39.286 A:middle design and new technologies like 00:09:39.456 --> 00:09:40.836 A:middle the first all-flash 00:09:40.836 --> 00:09:41.836 A:middle architecture. 00:09:42.246 --> 00:09:44.346 A:middle And it was the very first thin 00:09:44.346 --> 00:09:46.556 A:middle and light notebook with all-day 00:09:46.556 --> 00:09:47.336 A:middle battery life. 00:09:48.556 --> 00:09:51.066 A:middle MacBook Air truly embraced the 00:09:51.066 --> 00:09:54.746 A:middle notion that less indeed could be 00:09:54.746 --> 00:09:58.756 A:middle more and it redefined the modern 00:09:58.836 --> 00:10:00.706 A:middle notebook in the process. 00:10:01.796 --> 00:10:03.786 A:middle Unlike any notebook that's come 00:10:03.786 --> 00:10:07.146 A:middle before or since, MacBook Air has 00:10:07.146 --> 00:10:09.426 A:middle become the most beloved notebook 00:10:09.426 --> 00:10:09.786 A:middle ever. 00:10:10.516 --> 00:10:18.676 A:middle [ Applause ] 00:10:19.176 --> 00:10:22.466 A:middle It's time for a new MacBook Air 00:10:22.466 --> 00:10:28.336 A:middle [cheering], one that takes the 00:10:28.336 --> 00:10:30.966 A:middle MacBook Air experience even 00:10:31.046 --> 00:10:33.056 A:middle further in the areas that are 00:10:33.056 --> 00:10:35.226 A:middle most important to our customers. 00:10:36.576 --> 00:10:39.926 A:middle And of course, what we all want 00:10:39.926 --> 00:10:42.926 A:middle in a MacBook Air is a retina 00:10:42.926 --> 00:10:43.446 A:middle display! 00:10:44.516 --> 00:10:55.316 A:middle [ Applause ] 00:10:55.816 --> 00:10:58.336 A:middle And I'm incredibly excited today 00:10:58.666 --> 00:11:01.656 A:middle to introduce an all-new MacBook 00:11:01.656 --> 00:11:04.776 A:middle Air with a retina display and a 00:11:04.776 --> 00:11:07.786 A:middle whole lot more -- and here it 00:11:07.866 --> 00:11:07.976 A:middle is. 00:11:14.516 --> 00:11:47.516 A:middle [ Music ] 00:11:48.516 --> 00:11:55.846 A:middle [ Applause ] 00:11:56.346 --> 00:12:00.366 A:middle This is the new Macbook Air and 00:12:00.366 --> 00:12:02.346 A:middle I'd like to bring up Laura 00:12:02.346 --> 00:12:04.366 A:middle Lagrove, VP of Hardware 00:12:04.366 --> 00:12:06.056 A:middle Engineering, to tell you all 00:12:06.056 --> 00:12:06.976 A:middle about it -- Laura. 00:12:07.516 --> 00:12:17.156 A:middle [ Applause ] 00:12:17.656 --> 00:12:18.996 A:middle >> I'm really excited to be here 00:12:18.996 --> 00:12:19.926 A:middle today to talk to you about the 00:12:19.926 --> 00:12:20.616 A:middle MacBook Air. 00:12:21.526 --> 00:12:23.356 A:middle Every part of the product has 00:12:23.356 --> 00:12:24.636 A:middle been redesigned and 00:12:24.636 --> 00:12:25.386 A:middle reengineered. 00:12:25.866 --> 00:12:28.916 A:middle Every detail has a remarkably 00:12:28.916 --> 00:12:31.726 A:middle precise fit and finish and 00:12:31.726 --> 00:12:34.036 A:middle everything you see and touch has 00:12:34.036 --> 00:12:35.376 A:middle been carefully refined. 00:12:35.376 --> 00:12:36.976 A:middle It's absolutely beautiful. 00:12:37.516 --> 00:12:44.766 A:middle [ Applause ] 00:12:45.266 --> 00:12:46.826 A:middle Now, as Tim said, the number one 00:12:46.826 --> 00:12:48.546 A:middle feature customers have wanted in 00:12:48.546 --> 00:12:50.396 A:middle a MacBook Air has been a retina 00:12:50.396 --> 00:12:52.106 A:middle display, but we've made the 00:12:52.106 --> 00:12:54.226 A:middle display better in every way. 00:12:55.746 --> 00:12:57.766 A:middle The familiar aluminum bezel -- 00:12:58.546 --> 00:12:59.946 A:middle sorry about that -- the familiar 00:12:59.946 --> 00:13:01.526 A:middle aluminum bezel of the current 00:13:01.526 --> 00:13:04.016 A:middle MacBook Air is gone. 00:13:05.336 --> 00:13:07.116 A:middle The new Air's sleek design takes 00:13:07.116 --> 00:13:08.596 A:middle the display glass right to the 00:13:08.596 --> 00:13:10.536 A:middle edge of the enclosure, forming 00:13:10.536 --> 00:13:12.556 A:middle borders that are 50% narrower. 00:13:13.156 --> 00:13:16.986 A:middle It features a 13.3 inch display, 00:13:16.986 --> 00:13:18.316 A:middle which is the perfect size for 00:13:18.366 --> 00:13:19.656 A:middle such a portable notebook. 00:13:20.246 --> 00:13:23.406 A:middle And when it comes to resolution, 00:13:23.476 --> 00:13:25.106 A:middle we've taken the pixels and 00:13:25.236 --> 00:13:27.496 A:middle quadrupled them, providing four 00:13:27.496 --> 00:13:28.996 A:middle times the resolution for over 00:13:29.186 --> 00:13:30.936 A:middle four million pixels. 00:13:31.516 --> 00:13:37.916 A:middle [ Applause ] 00:13:38.416 --> 00:13:40.166 A:middle So both text and images are 00:13:40.166 --> 00:13:41.816 A:middle sharper and more detailed. 00:13:42.526 --> 00:13:45.656 A:middle And with 48% more color, those 00:13:45.656 --> 00:13:47.246 A:middle images are more lifelike than 00:13:47.246 --> 00:13:47.576 A:middle ever. 00:13:49.046 --> 00:13:50.566 A:middle All of this comes together to 00:13:50.566 --> 00:13:51.936 A:middle give the new MacBook Air a 00:13:51.936 --> 00:13:53.626 A:middle retina display we know our 00:13:53.626 --> 00:13:55.156 A:middle customers are going to love. 00:13:55.766 --> 00:13:58.586 A:middle And even with this narrower 00:13:58.586 --> 00:14:00.396 A:middle border design, we were still 00:14:00.396 --> 00:14:01.976 A:middle able to keep the FaceTime camera 00:14:01.976 --> 00:14:04.336 A:middle at the top of the display, which 00:14:04.336 --> 00:14:05.656 A:middle is exactly where you want it 00:14:05.716 --> 00:14:07.236 A:middle when making a FaceTime call. 00:14:08.456 --> 00:14:09.986 A:middle And now, with the Group FaceTime 00:14:09.986 --> 00:14:12.126 A:middle feature in macOS Mojave, you can 00:14:12.126 --> 00:14:13.196 A:middle invite all of your friends to 00:14:13.196 --> 00:14:14.116 A:middle the conversation. 00:14:15.246 --> 00:14:17.556 A:middle Now next, the MacBook Air has 00:14:17.556 --> 00:14:18.636 A:middle another new feature that 00:14:18.636 --> 00:14:19.996 A:middle customers have been asking for, 00:14:20.586 --> 00:14:22.526 A:middle and that's Touch ID. 00:14:23.516 --> 00:14:30.306 A:middle [ Applause ] 00:14:30.806 --> 00:14:32.276 A:middle So now, with just the touch of a 00:14:32.276 --> 00:14:34.046 A:middle finger, you can unlock your 00:14:34.126 --> 00:14:36.946 A:middle MacBook Air, buy something cool 00:14:36.946 --> 00:14:39.726 A:middle on Apple Pay, or use Touch ID 00:14:39.726 --> 00:14:41.136 A:middle with a third-party app, like 00:14:41.136 --> 00:14:42.206 A:middle 1Password. 00:14:43.306 --> 00:14:44.986 A:middle With a durable sapphire crystal 00:14:45.126 --> 00:14:46.946 A:middle surface, we've put the Touch ID 00:14:46.976 --> 00:14:48.686 A:middle sensor right into the keyboard. 00:14:49.506 --> 00:14:51.436 A:middle And to enable Touch ID, the new 00:14:51.436 --> 00:14:52.786 A:middle Air comes with Apple's T2 00:14:52.786 --> 00:14:55.856 A:middle Security Chip. 00:14:56.406 --> 00:14:58.406 A:middle T2 features a secure enclave 00:14:58.406 --> 00:14:59.426 A:middle which protects Touch ID 00:14:59.426 --> 00:15:01.866 A:middle information, but it also ensures 00:15:01.866 --> 00:15:03.076 A:middle that software loaded during the 00:15:03.076 --> 00:15:04.636 A:middle boot process has not been 00:15:04.636 --> 00:15:06.686 A:middle tampered with, offering the Air 00:15:06.786 --> 00:15:09.116 A:middle the most secure boot process of 00:15:09.266 --> 00:15:10.006 A:middle any notebook. 00:15:11.046 --> 00:15:13.826 A:middle T2 also features an SSD 00:15:13.826 --> 00:15:16.896 A:middle controller which has automatic 00:15:17.086 --> 00:15:18.936 A:middle on-the-fly data encryption, 00:15:18.936 --> 00:15:20.616 A:middle offering the most secure storage 00:15:20.756 --> 00:15:22.936 A:middle of any notebook so you can feel 00:15:22.936 --> 00:15:24.816 A:middle confident that your files and 00:15:24.816 --> 00:15:26.066 A:middle data are safe. 00:15:26.126 --> 00:15:30.286 A:middle In addition to security, T2 has 00:15:30.286 --> 00:15:32.246 A:middle a whole host of other features. 00:15:32.246 --> 00:15:34.006 A:middle It has a redesigned system 00:15:34.006 --> 00:15:35.116 A:middle management controller. 00:15:35.116 --> 00:15:37.186 A:middle It has an audio controller which 00:15:37.186 --> 00:15:39.716 A:middle delivers wide stereo sound and 00:15:39.766 --> 00:15:41.616 A:middle an always-on processor that 00:15:41.616 --> 00:15:43.046 A:middle enables Hey Siri. 00:15:43.396 --> 00:15:47.226 A:middle Next, the keyboard, where we've 00:15:47.226 --> 00:15:48.586 A:middle gone way beyond just adding 00:15:48.646 --> 00:15:49.466 A:middle Touch ID. 00:15:49.636 --> 00:15:50.956 A:middle The new MacBook Air has our 00:15:50.956 --> 00:15:52.956 A:middle latest generation keyboard with 00:15:52.956 --> 00:15:54.616 A:middle keys that offer four times the 00:15:54.676 --> 00:15:56.246 A:middle stability over the previous 00:15:56.246 --> 00:15:58.136 A:middle generation, creating a modern 00:15:58.136 --> 00:16:00.306 A:middle keyboard with a more precise and 00:16:00.396 --> 00:16:01.886 A:middle responsive typing experience -- 00:16:02.566 --> 00:16:05.546 A:middle and backlit with individual LEDs 00:16:05.546 --> 00:16:07.756 A:middle behind each and every key for 00:16:07.756 --> 00:16:10.016 A:middle more accurate illumination. 00:16:10.696 --> 00:16:13.866 A:middle And a modern keyboard deserves 00:16:13.866 --> 00:16:15.036 A:middle to be paired with a modern 00:16:15.036 --> 00:16:16.776 A:middle trackpad, so we've replaced the 00:16:16.776 --> 00:16:18.506 A:middle old diving board version with a 00:16:18.506 --> 00:16:20.306 A:middle new Force Touch trackpad. 00:16:20.916 --> 00:16:23.016 A:middle It has 20% more surface area 00:16:23.016 --> 00:16:25.376 A:middle which extends the functionality 00:16:25.376 --> 00:16:26.656 A:middle of multitouch gestures. 00:16:27.176 --> 00:16:28.556 A:middle And with pressure sensing 00:16:28.556 --> 00:16:30.336 A:middle capabilities and haptic 00:16:30.336 --> 00:16:32.536 A:middle feedback, it's quieter and more 00:16:32.536 --> 00:16:33.266 A:middle capable. 00:16:33.726 --> 00:16:36.926 A:middle So this delivers a trackpad 00:16:36.926 --> 00:16:39.616 A:middle experience that Apple is known 00:16:40.896 --> 00:16:41.016 A:middle for. 00:16:41.246 --> 00:16:42.906 A:middle Now, whether it's in dorm rooms 00:16:42.906 --> 00:16:44.326 A:middle or lounging on the sofa at home, 00:16:44.326 --> 00:16:46.076 A:middle we know customers spend a lot of 00:16:46.166 --> 00:16:47.506 A:middle time watching videos on their 00:16:47.506 --> 00:16:49.346 A:middle MacBook Air, so we wanted to 00:16:49.346 --> 00:16:51.036 A:middle make a better sound experience. 00:16:52.546 --> 00:16:53.996 A:middle Our acoustic engineering team 00:16:53.996 --> 00:16:55.896 A:middle has made huge strides in audio 00:16:55.896 --> 00:16:57.226 A:middle performance in all of our 00:16:57.226 --> 00:16:59.156 A:middle products -- and the MacBook Air 00:16:59.206 --> 00:17:00.536 A:middle is no exception. 00:17:01.656 --> 00:17:03.856 A:middle It is 25% louder. 00:17:03.856 --> 00:17:06.386 A:middle It has two times more bass and 00:17:06.386 --> 00:17:07.536 A:middle wide stereo sound. 00:17:08.406 --> 00:17:10.286 A:middle In addition, it has a 00:17:10.366 --> 00:17:12.406 A:middle three-microphone array, which 00:17:12.486 --> 00:17:13.866 A:middle will make those Group FaceTime 00:17:13.866 --> 00:17:16.426 A:middle calls crystal-clear and it also 00:17:16.426 --> 00:17:17.746 A:middle improves the voice recognition 00:17:17.746 --> 00:17:18.506 A:middle of Siri. 00:17:18.936 --> 00:17:22.716 A:middle And the new MacBook Air needs 00:17:22.716 --> 00:17:24.136 A:middle next-generation I/O. 00:17:24.776 --> 00:17:27.846 A:middle So the new MacBook Air has two 00:17:27.846 --> 00:17:28.806 A:middle Thunderbolt 3 ports. 00:17:30.006 --> 00:17:31.706 A:middle So from charging to data 00:17:31.706 --> 00:17:34.136 A:middle transfer to video-out, it's the 00:17:34.136 --> 00:17:35.786 A:middle most versatile port ever. 00:17:36.126 --> 00:17:37.616 A:middle And there's a whole host of 00:17:37.616 --> 00:17:40.396 A:middle devices you can connect -- from 00:17:40.476 --> 00:17:42.476 A:middle Thunderbolt and USB-C external 00:17:42.526 --> 00:17:47.976 A:middle storage, up to a 5K display, or 00:17:47.976 --> 00:17:50.906 A:middle eGPUs, that accelerate graphics 00:17:50.906 --> 00:17:52.716 A:middle up to 17 times. 00:17:53.156 --> 00:17:54.556 A:middle So the new Air can connect to 00:17:54.606 --> 00:17:57.356 A:middle just about anything. 00:17:58.316 --> 00:17:59.716 A:middle So now let's talk about the 00:18:00.966 --> 00:18:01.136 A:middle specs. 00:18:01.346 --> 00:18:02.666 A:middle There's an 8th-generation 00:18:02.666 --> 00:18:04.756 A:middle dual-core CPU, along with the 00:18:04.756 --> 00:18:06.146 A:middle latest Intel integrated 00:18:06.146 --> 00:18:06.596 A:middle graphics. 00:18:07.656 --> 00:18:10.216 A:middle And it also supports up to 16 00:18:10.216 --> 00:18:12.296 A:middle GB, a faster memory, which is 00:18:12.296 --> 00:18:14.016 A:middle double the capacity of the 00:18:14.016 --> 00:18:14.796 A:middle previous Air. 00:18:15.426 --> 00:18:20.456 A:middle And SSD's that are up to 1.5 TB 00:18:20.556 --> 00:18:23.626 A:middle in capacity and 60% faster. 00:18:24.486 --> 00:18:25.806 A:middle So MacBook Air delivers the 00:18:25.806 --> 00:18:28.006 A:middle performance you need for all of 00:18:28.006 --> 00:18:29.246 A:middle your everyday tasks. 00:18:29.846 --> 00:18:34.056 A:middle Now, the MacBook Air set the bar 00:18:34.126 --> 00:18:35.956 A:middle for great battery life in a thin 00:18:35.956 --> 00:18:37.716 A:middle and light computer, and the new 00:18:37.716 --> 00:18:40.006 A:middle MacBook Air is no exception. 00:18:40.456 --> 00:18:43.926 A:middle It has the same great 12 hours 00:18:43.926 --> 00:18:45.746 A:middle of wireless web browsing, but 00:18:45.746 --> 00:18:48.936 A:middle now has up to 13 hours of iTunes 00:18:48.936 --> 00:18:49.616 A:middle movie playback. 00:18:53.536 --> 00:18:55.636 A:middle Engineering teams at Apple love 00:18:55.636 --> 00:18:56.546 A:middle a great challenge. 00:18:57.426 --> 00:18:58.956 A:middle And so we thought, what if we 00:18:58.956 --> 00:19:00.256 A:middle add all these amazing new 00:19:00.256 --> 00:19:02.016 A:middle features while making the 00:19:02.016 --> 00:19:04.556 A:middle MacBook Air even more portable? 00:19:05.276 --> 00:19:06.956 A:middle Well, the team responded. 00:19:08.516 --> 00:19:10.406 A:middle The new Air has an unbelievable 00:19:10.886 --> 00:19:13.156 A:middle 17% less volume than it's 00:19:13.156 --> 00:19:13.466 A:middle predecessor. 00:19:14.516 --> 00:19:22.136 A:middle [ Applause ] 00:19:22.636 --> 00:19:24.876 A:middle And it's incredibly thin. 00:19:25.046 --> 00:19:28.936 A:middle It's just 15.6 mm, which is 10% 00:19:28.976 --> 00:19:30.376 A:middle thinner than the previous Air. 00:19:31.986 --> 00:19:33.916 A:middle And yet, with all these new 00:19:33.916 --> 00:19:35.676 A:middle features, the new MacBook Air 00:19:35.676 --> 00:19:38.856 A:middle weighs just 2.75 pounds. 00:19:40.516 --> 00:19:46.156 A:middle [ Applause ] 00:19:46.656 --> 00:19:48.126 A:middle That's a quarter pound lighter 00:19:48.126 --> 00:19:49.546 A:middle than the previous Air. 00:19:49.676 --> 00:19:50.856 A:middle Perfect for the notebook you 00:19:50.856 --> 00:19:51.796 A:middle want to take with you 00:19:51.796 --> 00:19:52.376 A:middle everywhere. 00:19:52.986 --> 00:19:55.986 A:middle So that's the new MacBook Air, 00:19:56.496 --> 00:19:58.326 A:middle with a stunning 13 inch retina 00:19:58.326 --> 00:20:01.076 A:middle display, Touch ID, advanced 00:20:01.076 --> 00:20:02.886 A:middle security, a force touch 00:20:02.886 --> 00:20:04.796 A:middle trackpad, and so much more. 00:20:05.436 --> 00:20:07.886 A:middle And with all the care and 00:20:07.886 --> 00:20:08.896 A:middle attention that we put into 00:20:08.896 --> 00:20:10.256 A:middle design and engineering, our 00:20:10.456 --> 00:20:12.116 A:middle teams work just as hard to 00:20:12.116 --> 00:20:13.636 A:middle ensure that our products are 00:20:13.636 --> 00:20:14.936 A:middle environmentally friendly. 00:20:15.766 --> 00:20:17.926 A:middle In fact, on the new MacBook Air, 00:20:17.926 --> 00:20:20.496 A:middle we use 100% recycled tin in our 00:20:20.496 --> 00:20:21.166 A:middle logic board. 00:20:21.476 --> 00:20:23.086 A:middle And we have significantly 00:20:23.086 --> 00:20:23.936 A:middle increased the amount of 00:20:24.006 --> 00:20:26.186 A:middle postconsumer recycled plastic in 00:20:26.186 --> 00:20:28.136 A:middle our internal components, such as 00:20:28.136 --> 00:20:28.756 A:middle the speakers. 00:20:29.386 --> 00:20:32.256 A:middle But there's one big goal that 00:20:32.256 --> 00:20:34.776 A:middle we've had for many years. 00:20:34.926 --> 00:20:36.996 A:middle Every Mac enclosure is made from 00:20:36.996 --> 00:20:38.076 A:middle aluminum. 00:20:38.796 --> 00:20:40.486 A:middle Now, we use aluminum because it 00:20:40.486 --> 00:20:42.096 A:middle has incredible strength, 00:20:42.396 --> 00:20:45.436 A:middle durability, and its sheer 00:20:45.436 --> 00:20:46.076 A:middle beauty. 00:20:46.626 --> 00:20:47.906 A:middle To achieve that, we've had to 00:20:47.906 --> 00:20:50.246 A:middle rely on mining high purity ore, 00:20:50.936 --> 00:20:52.346 A:middle that is until today. 00:20:53.926 --> 00:20:55.376 A:middle Apple's metallurgy team has 00:20:55.376 --> 00:20:57.186 A:middle designed an aluminum alloy that 00:20:57.186 --> 00:20:58.996 A:middle uses excess aluminum from the 00:20:58.996 --> 00:21:00.876 A:middle production process, delivering 00:21:00.876 --> 00:21:02.376 A:middle the same great characteristics 00:21:02.376 --> 00:21:03.486 A:middle we expect in all of our 00:21:03.486 --> 00:21:03.996 A:middle products. 00:21:04.526 --> 00:21:06.586 A:middle And this is a huge breakthrough. 00:21:07.256 --> 00:21:08.616 A:middle So we're really proud to say 00:21:08.616 --> 00:21:10.766 A:middle today that every new MacBook Air 00:21:10.766 --> 00:21:14.066 A:middle is made from 100% recycled 00:21:14.066 --> 00:21:14.326 A:middle aluminum. 00:21:15.516 --> 00:21:37.686 A:middle [ Applause ] 00:21:38.186 --> 00:21:39.346 A:middle This helps reduce the carbon 00:21:39.406 --> 00:21:40.516 A:middle footprint of the new Air by 00:21:40.516 --> 00:21:42.986 A:middle nearly 50% and makes it the 00:21:42.986 --> 00:21:44.676 A:middle greenest Mac ever. 00:21:45.066 --> 00:21:47.086 A:middle So to hear more about this alloy 00:21:47.086 --> 00:21:48.636 A:middle and all of the new features of 00:21:48.636 --> 00:21:50.356 A:middle the MacBook Air, we've created a 00:21:50.356 --> 00:21:51.716 A:middle video that I'd like to play for 00:21:51.716 --> 00:21:52.816 A:middle you now. 00:22:00.056 --> 00:22:00.936 A:middle >> When MacBook Air was 00:22:00.936 --> 00:22:02.726 A:middle introduced, it defined what an 00:22:02.726 --> 00:22:04.336 A:middle ultrathin, ultralight notebook 00:22:04.336 --> 00:22:04.876 A:middle could be. 00:22:07.046 --> 00:22:08.306 A:middle With the new MacBook Air, we're 00:22:08.306 --> 00:22:10.346 A:middle bringing many of our most 00:22:10.346 --> 00:22:12.586 A:middle advanced technologies to this 00:22:12.616 --> 00:22:12.976 A:middle iconic design. 00:22:13.476 --> 00:22:15.126 A:middle The powerful new features in 00:22:15.126 --> 00:22:17.326 A:middle macOS Mojave come to life on the 00:22:17.326 --> 00:22:20.046 A:middle incredibly vivid and precise 00:22:20.046 --> 00:22:20.976 A:middle retina display. 00:22:21.416 --> 00:22:23.026 A:middle It contains over 4 million 00:22:23.026 --> 00:22:25.086 A:middle pixels, which provide remarkable 00:22:25.086 --> 00:22:26.546 A:middle clarity, high contrast, and 00:22:26.546 --> 00:22:26.926 A:middle brilliant color. 00:22:30.116 --> 00:22:31.906 A:middle The 8th-generation dual-core 00:22:32.056 --> 00:22:33.446 A:middle processor is powerful and 00:22:33.446 --> 00:22:34.746 A:middle efficient, while helping to 00:22:34.746 --> 00:22:35.976 A:middle achieve all-day battery life. 00:22:39.816 --> 00:22:41.586 A:middle The Apple T2 Security Chip 00:22:41.656 --> 00:22:43.706 A:middle delivers advanced security and 00:22:43.706 --> 00:22:44.966 A:middle Hey Siri to MacBook Air. 00:22:48.046 --> 00:22:49.396 A:middle Along with a Touch ID sensor, it 00:22:49.396 --> 00:22:51.576 A:middle enables Apple Pay and allows you 00:22:51.576 --> 00:22:52.586 A:middle to unlock your Mac with just the 00:22:52.586 --> 00:22:52.976 A:middle touch of a finger. 00:22:56.046 --> 00:22:58.076 A:middle The latest generation butterfly 00:22:58.196 --> 00:22:59.806 A:middle keyboard is backlit and provides 00:22:59.806 --> 00:23:01.816 A:middle more stability, precision, and 00:23:01.816 --> 00:23:02.356 A:middle responsiveness. 00:23:05.726 --> 00:23:06.956 A:middle And a much larger force touch 00:23:06.956 --> 00:23:08.836 A:middle trackpad has built in force 00:23:08.836 --> 00:23:10.426 A:middle sensors that allow you to click 00:23:10.426 --> 00:23:12.226 A:middle anywhere and experience a finer 00:23:12.316 --> 00:23:12.886 A:middle level of control. 00:23:16.046 --> 00:23:18.256 A:middle High fidelity speakers deliver 00:23:18.256 --> 00:23:20.306 A:middle significantly more volume and 00:23:20.306 --> 00:23:22.136 A:middle bass for a fuller sound and wide 00:23:22.136 --> 00:23:22.976 A:middle dynamic range. 00:23:26.066 --> 00:23:28.126 A:middle Thunderbolt 3 integrates USBC 00:23:28.126 --> 00:23:30.186 A:middle into the most powerful and 00:23:30.186 --> 00:23:30.956 A:middle versatile port ever. 00:23:33.086 --> 00:23:34.566 A:middle And for the first time, the 00:23:34.566 --> 00:23:36.376 A:middle unibody enclosure is made from 00:23:36.376 --> 00:23:38.576 A:middle 100% recycled aluminum. 00:23:39.186 --> 00:23:40.956 A:middle To accomplish this, we invented 00:23:40.956 --> 00:23:42.096 A:middle a new custom alloy. 00:23:42.926 --> 00:23:44.326 A:middle It's designed to use fine 00:23:44.326 --> 00:23:46.066 A:middle shavings of recaptured aluminum 00:23:46.446 --> 00:23:47.836 A:middle that are reengineered down to 00:23:47.836 --> 00:23:48.756 A:middle the atomic level. 00:23:49.516 --> 00:23:51.316 A:middle This new alloy is as beautiful 00:23:51.386 --> 00:23:53.016 A:middle and robust as any we've used 00:23:53.016 --> 00:23:53.416 A:middle before. 00:23:54.836 --> 00:23:56.306 A:middle And it makes MacBook Air the 00:23:56.306 --> 00:23:56.936 A:middle greenest Mac ever. 00:23:59.636 --> 00:24:01.196 A:middle With powerful new technologies 00:24:01.196 --> 00:24:02.666 A:middle and an all new design and three 00:24:02.666 --> 00:24:03.956 A:middle beautiful finishes, the new 00:24:03.956 --> 00:24:06.816 A:middle MacBook Air not only reimagines 00:24:06.816 --> 00:24:08.296 A:middle what our most loved Mac can be, 00:24:08.296 --> 00:24:10.826 A:middle but also how it can be made. 00:24:14.516 --> 00:24:24.736 A:middle [ Applause ] 00:24:25.236 --> 00:24:27.206 A:middle >> What a huge leap forward for 00:24:27.206 --> 00:24:28.106 A:middle MacBook Air. 00:24:29.106 --> 00:24:30.286 A:middle So the new MacBook Air is 00:24:30.286 --> 00:24:32.396 A:middle configured with 8 GB of memory, 00:24:32.396 --> 00:24:34.756 A:middle a 1.6 core i5 processor with 00:24:34.756 --> 00:24:37.926 A:middle Turbo up to 3.6, and 128 GHz of 00:24:38.036 --> 00:24:40.846 A:middle storage, and will start at 00:24:40.846 --> 00:24:42.336 A:middle $1199. 00:24:42.536 --> 00:24:43.996 A:middle Making it the most affordable 00:24:43.996 --> 00:24:46.446 A:middle retina Mac we've ever offered. 00:24:47.516 --> 00:24:54.496 A:middle [ Applause ] 00:24:54.996 --> 00:24:56.346 A:middle You can order it starting today. 00:24:57.266 --> 00:24:59.396 A:middle And it will be available next 00:24:59.396 --> 00:24:59.976 A:middle week. 00:25:00.516 --> 00:25:07.586 A:middle [ Applause ] 00:25:08.086 --> 00:25:09.306 A:middle So that's the redesigned, 00:25:09.306 --> 00:25:10.806 A:middle reengineered MacBook Air. 00:25:11.376 --> 00:25:13.126 A:middle So whether you're a student, a 00:25:13.126 --> 00:25:15.466 A:middle writer, an entrepreneur, or 00:25:15.466 --> 00:25:17.456 A:middle simply new to Mac, we think 00:25:17.456 --> 00:25:18.336 A:middle you're going to love it. 00:25:18.776 --> 00:25:19.956 A:middle Now back to Tim. 00:25:20.516 --> 00:25:23.216 A:middle [ Applause ] 00:25:23.716 --> 00:25:23.976 A:middle >> Thank you! 00:25:26.716 --> 00:25:27.536 A:middle Thank you, Laura! 00:25:27.736 --> 00:25:30.196 A:middle What a fantastic and beautiful 00:25:30.196 --> 00:25:31.316 A:middle new MacBook Air! 00:25:32.196 --> 00:25:33.516 A:middle I can't wait for you to get your 00:25:33.516 --> 00:25:34.156 A:middle hands on this. 00:25:34.156 --> 00:25:35.236 A:middle I really think you're going to 00:25:35.236 --> 00:25:35.586 A:middle love it. 00:25:37.156 --> 00:25:43.696 A:middle Now, there's another small but 00:25:43.756 --> 00:25:47.366 A:middle mighty Mac our users have been 00:25:47.366 --> 00:25:48.166 A:middle waiting for. 00:25:50.416 --> 00:25:51.306 A:middle And here it comes. 00:25:52.516 --> 00:26:44.516 A:middle [ Music ] 00:26:45.516 --> 00:26:52.056 A:middle [ Applause ] 00:26:52.556 --> 00:26:54.146 A:middle The new Mac mini! 00:26:55.826 --> 00:26:57.766 A:middle Now I'd like to introduce you to 00:26:57.766 --> 00:27:00.146 A:middle Tom Boger, our head of Mac 00:27:00.276 --> 00:27:01.686 A:middle Product Marketing to tell you 00:27:01.686 --> 00:27:03.266 A:middle all about the new Mac mini. 00:27:03.266 --> 00:27:03.626 A:middle Tom! 00:27:04.516 --> 00:27:07.266 A:middle [ Applause ] 00:27:07.766 --> 00:27:08.326 A:middle >> Thank you, Tim! 00:27:09.656 --> 00:27:11.706 A:middle I can't wait to tell you about 00:27:11.706 --> 00:27:13.956 A:middle the biggest update ever to the 00:27:13.956 --> 00:27:14.926 A:middle new Mac mini. 00:27:15.716 --> 00:27:16.836 A:middle Now, I'm sure you've noticed 00:27:16.836 --> 00:27:18.776 A:middle that we've given it an awesome 00:27:18.826 --> 00:27:19.776 A:middle space gray finish. 00:27:20.116 --> 00:27:21.536 A:middle For one, we know our Pro 00:27:21.536 --> 00:27:22.566 A:middle customers are going to love 00:27:22.566 --> 00:27:22.826 A:middle that. 00:27:23.936 --> 00:27:25.946 A:middle But, two, this new Mac mini is 00:27:25.946 --> 00:27:28.216 A:middle an absolute beast on the inside. 00:27:28.456 --> 00:27:29.176 A:middle Here's why. 00:27:29.786 --> 00:27:30.986 A:middle The number one thing our 00:27:30.986 --> 00:27:32.516 A:middle customers wanted us to do is 00:27:32.516 --> 00:27:33.896 A:middle give it more powerful 00:27:33.896 --> 00:27:34.676 A:middle processors. 00:27:34.926 --> 00:27:37.046 A:middle So now every Mac mini starts 00:27:37.816 --> 00:27:38.856 A:middle with 4 cores. 00:27:40.516 --> 00:27:43.546 A:middle [ Applause ] 00:27:44.046 --> 00:27:45.426 A:middle Taking performance to a whole 00:27:45.426 --> 00:27:45.926 A:middle new level. 00:27:46.546 --> 00:27:47.816 A:middle But we didn't think that was far 00:27:47.816 --> 00:27:49.806 A:middle enough, so we're also giving Mac 00:27:49.806 --> 00:27:52.566 A:middle mini 6 core processors as well. 00:27:54.516 --> 00:27:57.256 A:middle [ Applause ] 00:27:57.756 --> 00:27:59.026 A:middle And these aren't mobile parts, 00:27:59.156 --> 00:27:59.506 A:middle no. 00:27:59.506 --> 00:28:01.276 A:middle These are higher power 00:28:01.646 --> 00:28:03.936 A:middle 8th-generation CPUs with faster 00:28:03.936 --> 00:28:04.956 A:middle graphics too. 00:28:05.076 --> 00:28:06.756 A:middle So the performance boost is 00:28:06.756 --> 00:28:07.556 A:middle incredible. 00:28:07.896 --> 00:28:09.426 A:middle Making the Mac mini up to -- 00:28:09.666 --> 00:28:12.156 A:middle wait for it -- five times faster 00:28:12.156 --> 00:28:12.786 A:middle than before! 00:28:14.516 --> 00:28:17.786 A:middle [ Applause ] 00:28:18.286 --> 00:28:19.956 A:middle Think about that, five times 00:28:19.996 --> 00:28:20.546 A:middle faster! 00:28:21.226 --> 00:28:22.176 A:middle Ripping through traditional 00:28:22.176 --> 00:28:23.816 A:middle desktop apps, like Logic and 00:28:23.816 --> 00:28:26.406 A:middle Photoshop, and workflow apps, 00:28:26.616 --> 00:28:28.216 A:middle like MainStage and Compressor, 00:28:28.636 --> 00:28:30.486 A:middle making this by far the most 00:28:30.486 --> 00:28:32.006 A:middle powerful Mac mini we've ever 00:28:32.006 --> 00:28:32.356 A:middle made. 00:28:33.436 --> 00:28:34.356 A:middle Next up is memory. 00:28:34.916 --> 00:28:36.246 A:middle Now, the previous Mac mini went 00:28:36.246 --> 00:28:38.186 A:middle up to 16 GB of memory. 00:28:38.606 --> 00:28:40.256 A:middle So naturally, the new Mac mini 00:28:40.256 --> 00:28:42.616 A:middle goes to 32 GB of memory. 00:28:43.486 --> 00:28:44.756 A:middle But we didn't want to stop there 00:28:44.756 --> 00:28:46.276 A:middle either. 00:28:46.276 --> 00:28:47.826 A:middle So the new Mac mini can now go 00:28:47.826 --> 00:28:49.996 A:middle up to 64 GB of memory. 00:28:51.516 --> 00:28:56.186 A:middle [ Applause ] 00:28:56.686 --> 00:28:57.646 A:middle And not only is this memory 00:28:57.646 --> 00:28:59.666 A:middle faster, it's also an SO-DIMMs, 00:29:00.006 --> 00:29:01.216 A:middle something we know our Mac mini 00:29:01.216 --> 00:29:02.356 A:middle customers will really 00:29:02.356 --> 00:29:03.386 A:middle appreciate. 00:29:03.966 --> 00:29:05.136 A:middle Next up is storage. 00:29:05.486 --> 00:29:06.886 A:middle Now, many Mac mini customers 00:29:06.886 --> 00:29:08.286 A:middle depend on the speed and 00:29:08.286 --> 00:29:10.326 A:middle reliability of SSD's. 00:29:10.756 --> 00:29:12.976 A:middle So now every Mac mini has all 00:29:12.976 --> 00:29:15.686 A:middle flash storage, with SSD's that 00:29:15.686 --> 00:29:17.976 A:middle are up to four times faster, and 00:29:17.976 --> 00:29:19.226 A:middle capacities up to 2 TB. 00:29:19.226 --> 00:29:22.326 A:middle And that's double the capacity 00:29:22.326 --> 00:29:23.276 A:middle of the previous Mac mini. 00:29:24.436 --> 00:29:26.286 A:middle And every new Mac mini also has 00:29:26.476 --> 00:29:28.816 A:middle the Apple T2 security chip, with 00:29:28.816 --> 00:29:30.786 A:middle its many new features, including 00:29:30.786 --> 00:29:33.866 A:middle HEVC video encode that -- get 00:29:33.866 --> 00:29:36.236 A:middle this -- 30 times faster! 00:29:37.516 --> 00:29:42.026 A:middle [ Applause ] 00:29:42.526 --> 00:29:43.216 A:middle It's incredible. 00:29:43.736 --> 00:29:45.296 A:middle So to cool all this powerful new 00:29:45.296 --> 00:29:47.266 A:middle technology, the new Mac mini has 00:29:47.266 --> 00:29:48.886 A:middle an entirely new thermal system 00:29:49.196 --> 00:29:50.696 A:middle with double the airflow, while 00:29:50.696 --> 00:29:51.946 A:middle still being super quiet. 00:29:52.336 --> 00:29:54.836 A:middle And finally, connectivity. 00:29:55.256 --> 00:29:56.926 A:middle Mac mini customers love having 00:29:56.926 --> 00:29:58.476 A:middle lots and lots of ports. 00:29:58.856 --> 00:30:00.256 A:middle And the new Mac mini delivers. 00:30:01.096 --> 00:30:03.146 A:middle With gigabit ethernet, four -- 00:30:03.146 --> 00:30:04.296 A:middle count them, four -- Thunderbolt 00:30:04.296 --> 00:30:07.106 A:middle 3 ports, an HDMI port, two USB-A 00:30:07.106 --> 00:30:08.966 A:middle ports, it can connect to almost 00:30:08.966 --> 00:30:09.606 A:middle anything. 00:30:09.946 --> 00:30:12.456 A:middle And not only that, you can 00:30:12.456 --> 00:30:14.776 A:middle configure the Mac mini with 10 00:30:14.776 --> 00:30:16.466 A:middle gigabit ethernet as well for 00:30:16.466 --> 00:30:17.646 A:middle superfast networking 00:30:17.646 --> 00:30:18.276 A:middle performance. 00:30:19.556 --> 00:30:21.466 A:middle So now the Mac mini is a much 00:30:21.466 --> 00:30:23.306 A:middle faster, way more capable Mac 00:30:23.306 --> 00:30:24.846 A:middle desktop that allows you to 00:30:24.846 --> 00:30:26.056 A:middle choose your own display, 00:30:26.056 --> 00:30:26.846 A:middle keyboard, and mouse. 00:30:27.666 --> 00:30:29.386 A:middle But the Mac mini can go so much 00:30:29.386 --> 00:30:29.906 A:middle further. 00:30:31.016 --> 00:30:33.016 A:middle Small yet powerful, the Mac mini 00:30:33.016 --> 00:30:34.516 A:middle is the perfect component for 00:30:34.516 --> 00:30:36.466 A:middle many creative uses, like running 00:30:36.466 --> 00:30:38.056 A:middle MainStage in a sound rig for 00:30:38.056 --> 00:30:38.886 A:middle live performances. 00:30:40.116 --> 00:30:41.476 A:middle Or using it for the production 00:30:41.476 --> 00:30:42.756 A:middle of a live interactive art 00:30:42.836 --> 00:30:44.276 A:middle performance, as students are 00:30:44.276 --> 00:30:45.846 A:middle doing today at the California 00:30:45.846 --> 00:30:47.986 A:middle Institute of the Arts. 00:30:48.056 --> 00:30:49.546 A:middle Or use more than one so you can 00:30:49.546 --> 00:30:51.536 A:middle fly through video encoding 00:30:51.676 --> 00:30:52.796 A:middle faster in applications like 00:30:52.796 --> 00:30:53.286 A:middle Compressor. 00:30:54.626 --> 00:30:56.456 A:middle And on a movie set, as Paramount 00:30:56.456 --> 00:30:57.706 A:middle Pictures is doing in the filming 00:30:57.706 --> 00:30:59.356 A:middle of Rocket Man, their musical 00:30:59.356 --> 00:31:01.456 A:middle fantasy about Sir Elton John. 00:31:02.696 --> 00:31:04.376 A:middle Or use Mac mini to compile code 00:31:04.376 --> 00:31:06.246 A:middle from a MacBook Pro, so it can do 00:31:06.246 --> 00:31:06.956 A:middle other tasks. 00:31:08.506 --> 00:31:09.716 A:middle Or string a number of Mac minis 00:31:09.716 --> 00:31:11.306 A:middle together so you can form your 00:31:11.306 --> 00:31:12.486 A:middle own build farm. 00:31:13.396 --> 00:31:15.736 A:middle Or rack thousands of them 00:31:17.156 --> 00:31:18.996 A:middle together, like Mac stadium -- a 00:31:19.146 --> 00:31:21.406 A:middle company that has nearly 8000 Mac 00:31:21.446 --> 00:31:22.106 A:middle minis. 00:31:22.106 --> 00:31:24.606 A:middle 8000! That developers use to 00:31:24.716 --> 00:31:26.226 A:middle make some of your favorite apps, 00:31:26.496 --> 00:31:28.536 A:middle like Candy Crush, Shopify. 00:31:28.896 --> 00:31:29.676 A:middle They wanted more. 00:31:30.026 --> 00:31:32.596 A:middle They run 24/7 with data centers 00:31:32.596 --> 00:31:34.506 A:middle around the world, it's the very 00:31:34.506 --> 00:31:36.496 A:middle definition of mission-critical 00:31:36.826 --> 00:31:38.746 A:middle and it all runs on Mac mini. 00:31:40.066 --> 00:31:41.836 A:middle So that's the new Mac mini, with 00:31:41.836 --> 00:31:43.116 A:middle all these great new features. 00:31:44.146 --> 00:31:45.706 A:middle The entry config has 8 GB of 00:31:45.706 --> 00:31:48.276 A:middle memory, a 3.6 GHz quad-core 00:31:48.276 --> 00:31:51.286 A:middle processor, and 128 GB SSD. 00:31:51.936 --> 00:31:54.546 A:middle And it starts at just $799. 00:31:55.516 --> 00:32:02.846 A:middle [ Applause ] 00:32:03.346 --> 00:32:04.326 A:middle And with those performance and 00:32:04.326 --> 00:32:05.996 A:middle features, it's by far the best 00:32:06.166 --> 00:32:07.426 A:middle value that we've ever offered in 00:32:07.426 --> 00:32:07.856 A:middle a Mac mini. 00:32:07.856 --> 00:32:10.566 A:middle You can configure it up to 64 GB 00:32:10.566 --> 00:32:12.226 A:middle of memory, a higher frequency 00:32:12.226 --> 00:32:15.466 A:middle Core i7 processor, up to 2 TB 00:32:15.666 --> 00:32:16.966 A:middle SSD, and with 10 Gb Ethernet. 00:32:17.976 --> 00:32:19.626 A:middle You can order it starting today 00:32:19.916 --> 00:32:21.136 A:middle and it will be available next 00:32:21.136 --> 00:32:21.786 A:middle week. 00:32:22.516 --> 00:32:28.776 A:middle [ Applause ] 00:32:29.276 --> 00:32:30.456 A:middle And like all of our products, it 00:32:30.456 --> 00:32:31.686 A:middle checks all of the boxes on the 00:32:31.686 --> 00:32:32.596 A:middle environmental checklist. 00:32:32.786 --> 00:32:35.936 A:middle And like the new Air, we're 00:32:35.936 --> 00:32:36.706 A:middle using more and more 00:32:36.706 --> 00:32:38.246 A:middle post-consumer recycled plastic 00:32:38.676 --> 00:32:39.726 A:middle in parts like the foot. 00:32:40.886 --> 00:32:42.586 A:middle And every Mac mini enclosure is 00:32:42.586 --> 00:32:44.536 A:middle made from -- you guessed it -- 00:32:44.926 --> 00:32:46.696 A:middle 100% recycled aluminum. 00:32:47.516 --> 00:32:54.556 A:middle [ Applause ] 00:32:55.056 --> 00:32:56.186 A:middle Helping to reduce its carbon 00:32:56.186 --> 00:32:57.866 A:middle footprint by nearly 50%. 00:32:58.816 --> 00:33:00.936 A:middle So that's the new Mac mini. 00:33:00.936 --> 00:33:02.766 A:middle It's the biggest update ever and 00:33:02.766 --> 00:33:04.296 A:middle we can't wait to get it into the 00:33:04.296 --> 00:33:05.956 A:middle hands of all of those customers 00:33:05.956 --> 00:33:07.916 A:middle out there that are so passionate 00:33:08.156 --> 00:33:09.186 A:middle about the Mac mini. 00:33:09.446 --> 00:33:10.766 A:middle And now, back to Tim. 00:33:11.516 --> 00:33:15.426 A:middle [ Applause ] 00:33:15.926 --> 00:33:16.366 A:middle >> All right! 00:33:18.416 --> 00:33:20.206 A:middle Thank you, Tom, and thanks 00:33:20.206 --> 00:33:21.076 A:middle again, Laura. 00:33:21.486 --> 00:33:23.206 A:middle The new Macbook Air and Mac 00:33:23.206 --> 00:33:25.436 A:middle mini, they are absolutely 00:33:25.436 --> 00:33:26.256 A:middle amazing! 00:33:26.676 --> 00:33:27.926 A:middle These new Macs are going to help 00:33:27.926 --> 00:33:29.746 A:middle our customers be even more 00:33:29.746 --> 00:33:32.116 A:middle productive and more creative. 00:33:33.586 --> 00:33:35.886 A:middle Now, there are ways that Apple 00:33:35.886 --> 00:33:38.866 A:middle aims to inspire creativity in 00:33:38.866 --> 00:33:41.706 A:middle our users, including in our 00:33:41.706 --> 00:33:42.546 A:middle stores. 00:33:43.246 --> 00:33:44.936 A:middle The mission of our stores has 00:33:44.936 --> 00:33:47.396 A:middle always been to enrich the lives 00:33:47.396 --> 00:33:49.966 A:middle of our customers by educating 00:33:49.966 --> 00:33:51.846 A:middle and inspiring them to go even 00:33:51.846 --> 00:33:52.326 A:middle further. 00:33:53.406 --> 00:33:55.446 A:middle One of the new ways that we're 00:33:55.536 --> 00:33:57.606 A:middle taking their creativity even 00:33:57.656 --> 00:33:59.346 A:middle further is through our Today at 00:33:59.346 --> 00:34:00.426 A:middle Apple sessions [applause]. 00:34:00.426 --> 00:34:02.976 A:middle Yeah! 00:34:03.516 --> 00:34:13.546 A:middle [ Applause ] 00:34:14.046 --> 00:34:16.026 A:middle To share more with you about the 00:34:16.026 --> 00:34:18.436 A:middle latest on Today at Apple, I'd 00:34:18.436 --> 00:34:20.436 A:middle like to invite up Angela -- 00:34:20.436 --> 00:34:20.976 A:middle Angela! 00:34:21.516 --> 00:34:38.386 A:middle [ Applause ] 00:34:38.886 --> 00:34:40.076 A:middle >> Good morning. 00:34:40.076 --> 00:34:40.346 A:middle Good morning. 00:34:42.156 --> 00:34:43.836 A:middle It is so great to be back in New 00:34:43.836 --> 00:34:47.356 A:middle York, and we especially love 00:34:47.356 --> 00:34:48.856 A:middle being a part of the creative 00:34:48.856 --> 00:34:50.116 A:middle energy here in Brooklyn. 00:34:50.576 --> 00:34:51.856 A:middle This is what we're trying to 00:34:51.856 --> 00:34:53.916 A:middle replicate all over the world. 00:34:54.856 --> 00:34:55.896 A:middle You've heard us talk about 00:34:55.896 --> 00:34:58.326 A:middle retail as our largest product, 00:34:59.436 --> 00:35:00.306 A:middle how we think about the 00:35:00.366 --> 00:35:02.596 A:middle architecture as our hardware and 00:35:03.046 --> 00:35:05.556 A:middle the experience inside, like our 00:35:05.556 --> 00:35:06.216 A:middle software. 00:35:07.466 --> 00:35:08.986 A:middle We call it Today at Apple. 00:35:09.706 --> 00:35:11.516 A:middle We started with the things that 00:35:11.516 --> 00:35:13.396 A:middle are core to Apple's DNA, things 00:35:13.396 --> 00:35:15.136 A:middle people most use the devices for 00:35:15.136 --> 00:35:16.966 A:middle and trust us to teach them, like 00:35:17.006 --> 00:35:19.166 A:middle photography, music, gaming, and 00:35:19.296 --> 00:35:20.146 A:middle app development. 00:35:20.916 --> 00:35:22.076 A:middle And as Apple continues to 00:35:22.076 --> 00:35:23.676 A:middle develop curriculum like Everyone 00:35:23.676 --> 00:35:24.846 A:middle Can Code and Everyone Can 00:35:24.846 --> 00:35:27.016 A:middle Create, we embed these lessons 00:35:27.016 --> 00:35:29.276 A:middle and techniques into our Today at 00:35:29.276 --> 00:35:31.056 A:middle Apple programming for all 00:35:31.056 --> 00:35:33.276 A:middle customers, including educators 00:35:33.276 --> 00:35:34.196 A:middle and entrepreneurs. 00:35:35.726 --> 00:35:38.016 A:middle And we hold all of our sessions 00:35:38.146 --> 00:35:41.366 A:middle in all 505 retail locations, 00:35:41.366 --> 00:35:42.896 A:middle like at Apple Cotai Central in 00:35:42.896 --> 00:35:44.406 A:middle Macau, which opened a few months 00:35:44.406 --> 00:35:44.796 A:middle ago. 00:35:45.736 --> 00:35:47.256 A:middle Here, customers are attending a 00:35:47.256 --> 00:35:48.556 A:middle session called Photo Walks, 00:35:48.986 --> 00:35:50.486 A:middle where they learn new features, 00:35:50.586 --> 00:35:52.216 A:middle like portrait lighting and depth 00:35:52.266 --> 00:35:54.106 A:middle control, while exploring the 00:35:54.236 --> 00:35:56.786 A:middle city together in a real social 00:35:56.786 --> 00:35:57.166 A:middle way. 00:35:57.636 --> 00:36:00.376 A:middle Or Apple Garosugil in Seoul, 00:36:00.586 --> 00:36:02.206 A:middle which opened this past spring, 00:36:02.856 --> 00:36:04.236 A:middle where customers participate in 00:36:04.236 --> 00:36:06.176 A:middle labs, our most advanced 00:36:06.176 --> 00:36:08.476 A:middle sessions, like a music lab 00:36:08.576 --> 00:36:09.816 A:middle called Building Your Sound 00:36:09.926 --> 00:36:11.536 A:middle co-created with Florence of 00:36:11.536 --> 00:36:13.376 A:middle Florence and the Machine, where 00:36:13.376 --> 00:36:15.216 A:middle our creative pros help customers 00:36:15.406 --> 00:36:17.906 A:middle compose a song using GarageBand. 00:36:18.976 --> 00:36:20.656 A:middle And also this month, as a part 00:36:20.656 --> 00:36:22.486 A:middle of EU Code Week, we hosted 00:36:22.486 --> 00:36:24.636 A:middle sessions like Swift on iPad and 00:36:24.636 --> 00:36:28.106 A:middle Xcode on Mac, teaching over 2000 00:36:28.106 --> 00:36:29.436 A:middle coding sessions throughout 00:36:29.436 --> 00:36:29.846 A:middle Europe. 00:36:30.516 --> 00:36:37.046 A:middle [ Applause ] 00:36:37.546 --> 00:36:38.886 A:middle And at Apple Piazza Liberty in 00:36:38.886 --> 00:36:40.336 A:middle Milan, which just opened this 00:36:40.336 --> 00:36:41.866 A:middle past summer, customers are 00:36:41.866 --> 00:36:44.096 A:middle loving Sketch Walks, where they 00:36:44.096 --> 00:36:45.496 A:middle learn to capture the city 00:36:45.496 --> 00:36:47.166 A:middle through drawing and painting on 00:36:47.256 --> 00:36:47.706 A:middle iPad. 00:36:48.426 --> 00:36:49.696 A:middle And we're especially thrilled 00:36:49.696 --> 00:36:50.726 A:middle when our sessions inspire 00:36:50.726 --> 00:36:52.326 A:middle customers to go even further 00:36:52.326 --> 00:36:54.356 A:middle with their passions, like Sarah 00:36:54.406 --> 00:36:56.016 A:middle here, who after attending a few 00:36:56.016 --> 00:36:58.066 A:middle Live Art sessions in a lab in 00:36:58.116 --> 00:37:00.056 A:middle Florence, illustrated and 00:37:00.056 --> 00:37:01.686 A:middle published her first children's 00:37:01.686 --> 00:37:01.976 A:middle book. 00:37:02.516 --> 00:37:08.286 A:middle [ Applause ] 00:37:08.786 --> 00:37:10.256 A:middle And as we continue to push the 00:37:10.256 --> 00:37:11.906 A:middle design of our flagships to be 00:37:11.906 --> 00:37:13.646 A:middle even greater gathering places 00:37:13.646 --> 00:37:15.806 A:middle where everyone is welcome, we're 00:37:15.806 --> 00:37:18.556 A:middle also creating global platforms 00:37:18.866 --> 00:37:19.916 A:middle for local talent. 00:37:20.616 --> 00:37:22.426 A:middle Photographers, musicians, 00:37:22.426 --> 00:37:24.626 A:middle developers, and artists share 00:37:24.626 --> 00:37:25.766 A:middle their creative gifts. 00:37:26.376 --> 00:37:27.906 A:middle This month, in partnership with 00:37:27.906 --> 00:37:29.886 A:middle The Big Draw festival, local 00:37:29.886 --> 00:37:30.826 A:middle artists have been leading 00:37:30.906 --> 00:37:32.216 A:middle sessions in our flagships 00:37:32.216 --> 00:37:34.556 A:middle globally, teaching and 00:37:34.556 --> 00:37:37.916 A:middle celebrating drawing -- like Josh 00:37:37.916 --> 00:37:39.136 A:middle Cochran, a local New York 00:37:39.136 --> 00:37:40.846 A:middle artist, who's leading a session 00:37:40.846 --> 00:37:41.776 A:middle across the street this 00:37:41.816 --> 00:37:42.816 A:middle afternoon. 00:37:43.036 --> 00:37:46.256 A:middle Since the launch of Today at 00:37:46.256 --> 00:37:50.416 A:middle Apple only 18 months ago, we 00:37:50.416 --> 00:37:53.446 A:middle have held over 18,000 sessions a 00:37:53.446 --> 00:37:55.306 A:middle week, attended by millions of 00:37:55.306 --> 00:37:56.726 A:middle curious creatives around the 00:37:56.766 --> 00:37:56.946 A:middle world. 00:37:57.516 --> 00:38:06.166 A:middle [ Applause ] 00:38:06.666 --> 00:38:08.196 A:middle And with the newest release of 00:38:08.196 --> 00:38:10.556 A:middle the Apple Store app, we've made 00:38:10.556 --> 00:38:12.166 A:middle it even easier for you to find 00:38:12.166 --> 00:38:13.946 A:middle out what's happening near you. 00:38:14.896 --> 00:38:18.066 A:middle Just tap on the Sessions tab and 00:38:19.116 --> 00:38:21.506 A:middle you'll see a spotlight of the 00:38:21.506 --> 00:38:23.356 A:middle newest Today at Apple sessions 00:38:23.356 --> 00:38:24.496 A:middle in your city. 00:38:24.836 --> 00:38:27.716 A:middle It will also recommend sessions 00:38:27.716 --> 00:38:28.986 A:middle based on the products that you 00:38:28.986 --> 00:38:32.496 A:middle own, and signature programs like 00:38:32.526 --> 00:38:35.016 A:middle Music Labs, Kids Hour, and Photo 00:38:35.016 --> 00:38:35.556 A:middle Walks. 00:38:36.056 --> 00:38:39.326 A:middle That's a quick update on Today 00:38:39.326 --> 00:38:40.446 A:middle at Apple, our new in-store 00:38:40.446 --> 00:38:42.036 A:middle experience since we launched, 00:38:42.496 --> 00:38:43.706 A:middle but we're not stopping here. 00:38:44.616 --> 00:38:47.896 A:middle Today, we're announcing 60 00:38:47.896 --> 00:38:48.976 A:middle newly-designed sessions. 00:38:49.516 --> 00:38:56.436 A:middle [ Applause ] 00:38:56.936 --> 00:38:59.806 A:middle Video -- video, music, and 00:38:59.806 --> 00:39:01.396 A:middle design have all been expanded, 00:39:01.396 --> 00:39:03.036 A:middle and we're adding walks and labs 00:39:03.086 --> 00:39:04.286 A:middle to most categories. 00:39:04.546 --> 00:39:05.826 A:middle And of course, we're using 00:39:05.826 --> 00:39:07.216 A:middle Apple's latest technologies, 00:39:07.486 --> 00:39:09.546 A:middle like AR and Siri Shortcuts. 00:39:10.836 --> 00:39:12.456 A:middle We're creating our first video 00:39:12.456 --> 00:39:14.486 A:middle lab called Small Screen Magic, 00:39:14.536 --> 00:39:16.546 A:middle co-created with video maker Zach 00:39:16.546 --> 00:39:16.636 A:middle King. 00:39:16.706 --> 00:39:18.546 A:middle You'll learn how to shoot and 00:39:18.546 --> 00:39:20.356 A:middle edit fun videos using the Clips 00:39:21.146 --> 00:39:21.213 A:middle app. 00:39:21.636 --> 00:39:23.016 A:middle We're also introducing a new 00:39:23.016 --> 00:39:24.816 A:middle photo lab called Fun Family 00:39:24.816 --> 00:39:25.276 A:middle Portraits. 00:39:25.656 --> 00:39:27.366 A:middle You'll use live photos to 00:39:27.366 --> 00:39:29.436 A:middle capture action, experiment with 00:39:29.436 --> 00:39:31.586 A:middle filters, and use Apple Pencil to 00:39:31.586 --> 00:39:32.796 A:middle make your portraits even more 00:39:32.876 --> 00:39:33.216 A:middle fun. 00:39:35.016 --> 00:39:36.416 A:middle And we're introducing a design 00:39:36.416 --> 00:39:38.216 A:middle lab called Drawing Treehouses, 00:39:38.216 --> 00:39:39.646 A:middle co-created with architects, 00:39:39.856 --> 00:39:41.226 A:middle Foster and Partners, where 00:39:41.226 --> 00:39:42.286 A:middle you'll learn architectural 00:39:42.336 --> 00:39:43.746 A:middle principles through the lens of 00:39:43.746 --> 00:39:44.736 A:middle fantasy. 00:39:46.196 --> 00:39:47.526 A:middle And for the Mac, we're launching 00:39:47.526 --> 00:39:49.286 A:middle a new Pro series, like this 00:39:49.286 --> 00:39:51.226 A:middle video lab called Color and Mood 00:39:51.226 --> 00:39:52.356 A:middle with Final Cut Pro. 00:39:52.356 --> 00:39:54.266 A:middle You'll learn how to use color to 00:39:54.266 --> 00:39:56.126 A:middle enhance the visual feeling of 00:39:56.126 --> 00:39:56.736 A:middle your footage. 00:39:57.816 --> 00:40:00.326 A:middle And a music lab called Advanced 00:40:00.326 --> 00:40:02.816 A:middle Beat Making with Logic Pro, 00:40:03.096 --> 00:40:04.396 A:middle where you'll sample audio, 00:40:04.766 --> 00:40:07.006 A:middle design sounds, and program 00:40:07.006 --> 00:40:08.366 A:middle different styles of beats. 00:40:09.006 --> 00:40:11.686 A:middle So that's a sneak peak of a few 00:40:11.686 --> 00:40:12.856 A:middle of the new sessions launching in 00:40:12.856 --> 00:40:13.426 A:middle the new year. 00:40:14.016 --> 00:40:15.636 A:middle And to further scale Today at 00:40:15.636 --> 00:40:19.026 A:middle Apple in every city, every day, 00:40:19.026 --> 00:40:21.106 A:middle in every store, we're also 00:40:21.106 --> 00:40:23.126 A:middle upgrading our existing fleet, 00:40:23.486 --> 00:40:25.536 A:middle creating forums in over 70 00:40:25.536 --> 00:40:27.646 A:middle stores a year, like this recent 00:40:27.646 --> 00:40:29.046 A:middle renovation of Apple Covent 00:40:29.046 --> 00:40:31.126 A:middle Garden in London, just reopened 00:40:31.126 --> 00:40:33.046 A:middle a few days ago and they're live 00:40:33.046 --> 00:40:34.636 A:middle streaming the event today. 00:40:35.446 --> 00:40:37.106 A:middle And we'll continue to open 00:40:37.146 --> 00:40:39.036 A:middle flagships designed to amplify 00:40:39.036 --> 00:40:40.876 A:middle Today at Apple around the world. 00:40:41.296 --> 00:40:42.666 A:middle In June, we opened our first 00:40:42.726 --> 00:40:44.966 A:middle flagship in Seattle: Apple 00:40:44.966 --> 00:40:46.216 A:middle University Village. 00:40:46.926 --> 00:40:48.326 A:middle And on November 10th, were 00:40:48.326 --> 00:40:51.156 A:middle launching Today at Apple at our 00:40:51.266 --> 00:40:53.836 A:middle first store, Apple Iconsiam in 00:40:53.836 --> 00:40:55.596 A:middle Bangkok, Thailand, and we're 00:40:55.596 --> 00:40:56.736 A:middle excited to be a part of the 00:40:56.736 --> 00:40:58.936 A:middle creative energy in this city. 00:40:59.346 --> 00:41:01.346 A:middle And a few weeks later, we open 00:41:01.376 --> 00:41:03.736 A:middle Apple Champs-Elysees, with one 00:41:05.106 --> 00:41:08.036 A:middle of our grandest forums in Europe 00:41:08.036 --> 00:41:09.816 A:middle to further be a part of the 00:41:09.816 --> 00:41:11.516 A:middle creative renaissance in Paris. 00:41:12.916 --> 00:41:14.246 A:middle And just like all of our Apple 00:41:14.246 --> 00:41:15.666 A:middle products, we continue to 00:41:15.666 --> 00:41:16.916 A:middle minimize our environmental 00:41:16.916 --> 00:41:17.516 A:middle footprint. 00:41:18.056 --> 00:41:20.516 A:middle In fact, all of our retail 00:41:20.516 --> 00:41:23.166 A:middle locations run on 100% renewable 00:41:23.166 --> 00:41:23.586 A:middle energy. 00:41:24.516 --> 00:41:32.826 A:middle [ Applause ] 00:41:33.326 --> 00:41:35.196 A:middle We feel that Today at Apple 00:41:35.326 --> 00:41:36.866 A:middle could be retail's greatest 00:41:36.866 --> 00:41:38.506 A:middle platform for enriching lives. 00:41:39.116 --> 00:41:40.946 A:middle It's designed to encourage human 00:41:40.946 --> 00:41:42.766 A:middle connection, inspire new 00:41:42.766 --> 00:41:45.446 A:middle learning, and unlock creativity 00:41:45.446 --> 00:41:47.086 A:middle and creative thinking for all 00:41:47.086 --> 00:41:47.886 A:middle generations. 00:41:48.396 --> 00:41:50.666 A:middle And Today at Apple is brought to 00:41:50.666 --> 00:41:53.566 A:middle life by our 3000 Apple Creatives 00:41:53.566 --> 00:41:55.656 A:middle and the entire retail team, 00:41:55.686 --> 00:41:58.146 A:middle whose passion, energy, and 00:41:58.146 --> 00:41:59.546 A:middle commitment to humanized 00:41:59.546 --> 00:42:01.876 A:middle technology helps unleash the 00:42:01.876 --> 00:42:03.716 A:middle creative potential in us all. 00:42:03.976 --> 00:42:04.906 A:middle Thank you so much. 00:42:05.036 --> 00:42:05.646 A:middle Back to you, Tim. 00:42:06.516 --> 00:42:14.806 A:middle [ Applause ] 00:42:15.306 --> 00:42:18.726 A:middle >> Wow! No one else has anything 00:42:18.726 --> 00:42:19.786 A:middle like Today at Apple. 00:42:20.386 --> 00:42:22.766 A:middle In addition to the 3000 creative 00:42:22.766 --> 00:42:26.916 A:middle pros, have over 70,000 team 00:42:26.916 --> 00:42:29.186 A:middle members that are dedicated to 00:42:29.296 --> 00:42:31.136 A:middle help you get the most out of 00:42:31.136 --> 00:42:32.026 A:middle your products. 00:42:32.096 --> 00:42:34.176 A:middle And they are the best team on 00:42:34.176 --> 00:42:35.476 A:middle the planet! 00:42:36.516 --> 00:42:56.206 A:middle [ Applause ] 00:42:56.706 --> 00:42:58.226 A:middle I am moving to New York 00:42:58.726 --> 00:43:03.016 A:middle [laughter]. 00:43:03.516 --> 00:43:05.256 A:middle Now let's talk about another 00:43:05.436 --> 00:43:07.516 A:middle powerful, creative product, 00:43:08.436 --> 00:43:08.776 A:middle iPad. 00:43:10.516 --> 00:43:13.576 A:middle [ Applause ] 00:43:14.076 --> 00:43:16.936 A:middle iPad -- iPad is a magical piece 00:43:16.936 --> 00:43:18.436 A:middle of glass that transforms 00:43:18.436 --> 00:43:20.326 A:middle instantly into anything you want 00:43:20.326 --> 00:43:23.626 A:middle it to be -- portable, versatile, 00:43:23.626 --> 00:43:25.496 A:middle and powerful, while at the same 00:43:25.496 --> 00:43:28.726 A:middle time, be incredibly easy to use. 00:43:28.946 --> 00:43:31.336 A:middle We've now sold well over 400 00:43:31.396 --> 00:43:33.516 A:middle million iPads, making it the 00:43:33.516 --> 00:43:36.046 A:middle most popular tablet by far. 00:43:36.426 --> 00:43:37.806 A:middle No one else is even close. 00:43:37.936 --> 00:43:41.386 A:middle But what you might not know is 00:43:41.386 --> 00:43:43.596 A:middle we've sold more iPads in the 00:43:43.596 --> 00:43:47.186 A:middle last year than the entire 00:43:47.186 --> 00:43:49.266 A:middle notebook lineup of all of the 00:43:49.266 --> 00:43:51.196 A:middle biggest notebook manufactures! 00:43:52.516 --> 00:43:58.156 A:middle [ Applause ] 00:43:58.656 --> 00:44:01.206 A:middle This makes iPad not only the 00:44:01.206 --> 00:44:03.976 A:middle most popular tablet, but the 00:44:03.976 --> 00:44:05.996 A:middle most popular computer in the 00:44:05.996 --> 00:44:06.526 A:middle world! 00:44:06.946 --> 00:44:08.766 A:middle It's pretty phenomenal. 00:44:10.016 --> 00:44:11.726 A:middle Now, the iPad line today is 00:44:11.726 --> 00:44:14.206 A:middle comprised of the iPad mini, the 00:44:14.206 --> 00:44:16.456 A:middle iPad, and the iPad Pro. 00:44:16.526 --> 00:44:19.236 A:middle The iPad mini and the iPad our 00:44:19.236 --> 00:44:20.876 A:middle most affordable iPads and they 00:44:20.876 --> 00:44:23.266 A:middle bring versatility and capability 00:44:23.526 --> 00:44:25.586 A:middle to as many users as possible. 00:44:26.276 --> 00:44:28.336 A:middle While iPad Pro pushes the 00:44:28.336 --> 00:44:31.086 A:middle boundaries to deliver our most 00:44:31.086 --> 00:44:33.336 A:middle cutting edge creative iPad 00:44:33.336 --> 00:44:34.066 A:middle experience. 00:44:34.656 --> 00:44:36.306 A:middle It includes our most advanced 00:44:36.306 --> 00:44:38.376 A:middle technologies and our highest 00:44:38.416 --> 00:44:39.036 A:middle performance. 00:44:40.266 --> 00:44:42.336 A:middle iPad Pro delivers so much 00:44:42.336 --> 00:44:45.266 A:middle capability to our users, and we 00:44:45.326 --> 00:44:47.806 A:middle have been absolutely amazed at 00:44:47.806 --> 00:44:49.296 A:middle the creative things they've done 00:44:49.296 --> 00:44:50.356 A:middle with it. 00:44:51.036 --> 00:44:53.546 A:middle That's why we created iPad Pro. 00:44:54.876 --> 00:44:58.506 A:middle Today we're announcing an all 00:44:58.506 --> 00:44:59.976 A:middle new iPad Pro. 00:45:00.516 --> 00:45:05.776 A:middle [ Applause ] 00:45:06.276 --> 00:45:07.976 A:middle It's going to push what you can 00:45:07.976 --> 00:45:11.836 A:middle do on iPad or on any computer 00:45:12.366 --> 00:45:13.556 A:middle even further. 00:45:13.926 --> 00:45:15.000 A:middle And here it is. 00:45:19.516 --> 00:46:00.516 A:middle [ Music ] 00:46:01.516 --> 00:46:24.566 A:middle [ Applause ] 00:46:25.066 --> 00:46:28.226 A:middle This is the new iPad Pro! 00:46:28.346 --> 00:46:30.696 A:middle And to tell you all about it, I 00:46:30.696 --> 00:46:32.466 A:middle want to bring up my colleague, 00:46:32.466 --> 00:46:34.286 A:middle John Ternus, Vice President of 00:46:34.286 --> 00:46:35.446 A:middle Hardware Engineering. 00:46:35.446 --> 00:46:35.846 A:middle John! 00:46:36.516 --> 00:46:41.656 A:middle [ Applause ] 00:46:42.156 --> 00:46:43.106 A:middle >> Thank you, Tim! 00:46:43.186 --> 00:46:44.876 A:middle I am thrilled to be able to tell 00:46:44.876 --> 00:46:46.436 A:middle you about this new iPad Pro. 00:46:46.796 --> 00:46:48.636 A:middle It marks the biggest change 00:46:48.636 --> 00:46:49.816 A:middle since the original iPad. 00:46:49.816 --> 00:46:51.316 A:middle And we have made it better in 00:46:51.316 --> 00:46:52.646 A:middle every possible way. 00:46:52.996 --> 00:46:54.406 A:middle In fact, this really is the iPad 00:46:54.406 --> 00:46:55.626 A:middle we dreamed about building from 00:46:55.626 --> 00:46:56.426 A:middle the very beginning. 00:46:57.236 --> 00:46:58.766 A:middle We've always felt that the iPad 00:46:58.766 --> 00:47:01.086 A:middle should be all about the display. 00:47:01.086 --> 00:47:02.826 A:middle And in this new iPad Pro, we 00:47:02.826 --> 00:47:04.396 A:middle have an LCD that stretches from 00:47:04.396 --> 00:47:06.116 A:middle edge to edge and top to bottom. 00:47:06.496 --> 00:47:08.256 A:middle Now, we achieved this design by 00:47:08.256 --> 00:47:09.296 A:middle rounding the corners of the 00:47:09.296 --> 00:47:10.776 A:middle display using the same pixel 00:47:10.776 --> 00:47:12.236 A:middle masking and anti-aliasing 00:47:12.236 --> 00:47:13.976 A:middle technology that we introduced in 00:47:13.976 --> 00:47:14.916 A:middle the iPhone X-R. 00:47:15.476 --> 00:47:17.756 A:middle Just like in the X-R, we call it 00:47:17.756 --> 00:47:18.956 A:middle a liquid retina display. 00:47:19.126 --> 00:47:21.966 A:middle It is packed with our most 00:47:21.966 --> 00:47:23.846 A:middle advanced technologies, like Wide 00:47:23.846 --> 00:47:26.186 A:middle Color, True Tone, ProMotion, and 00:47:26.186 --> 00:47:27.586 A:middle of course, support for Apple 00:47:27.586 --> 00:47:28.016 A:middle Pencil. 00:47:28.136 --> 00:47:30.016 A:middle And this all comes together to 00:47:30.016 --> 00:47:31.216 A:middle deliver the most accurate, 00:47:31.366 --> 00:47:32.866 A:middle responsive, and beautiful 00:47:32.866 --> 00:47:34.486 A:middle display we have ever made. 00:47:35.126 --> 00:47:36.236 A:middle Now, the narrow border design 00:47:36.236 --> 00:47:37.656 A:middle gave us an opportunity to take a 00:47:37.656 --> 00:47:39.066 A:middle fresh look at our iPad Pro 00:47:39.066 --> 00:47:39.526 A:middle sizes. 00:47:40.546 --> 00:47:42.446 A:middle The original 10.5 inch iPad Pro 00:47:42.446 --> 00:47:43.886 A:middle is an amazing device, that 00:47:43.886 --> 00:47:45.236 A:middle offers plenty of area to get 00:47:45.236 --> 00:47:46.836 A:middle your work done, and an enclosure 00:47:46.836 --> 00:47:48.056 A:middle that's large enough to support a 00:47:48.056 --> 00:47:49.506 A:middle full-size keyboard, but it's 00:47:49.506 --> 00:47:50.956 A:middle still just one pound and super 00:47:50.956 --> 00:47:51.426 A:middle portable. 00:47:51.766 --> 00:47:52.966 A:middle It really has been the ideal 00:47:52.966 --> 00:47:54.606 A:middle option for most of our iPad Pro 00:47:54.606 --> 00:47:55.226 A:middle customers. 00:47:55.696 --> 00:47:56.956 A:middle So we decided to maintain that 00:47:57.006 --> 00:47:58.476 A:middle perfect footprint but give you 00:47:58.476 --> 00:47:59.386 A:middle an even bigger display. 00:47:59.566 --> 00:48:01.656 A:middle This is the same take-anywhere 00:48:01.656 --> 00:48:03.246 A:middle size you loved in the 10.5 inch 00:48:03.246 --> 00:48:05.186 A:middle design, but now with an 11 inch 00:48:05.246 --> 00:48:05.656 A:middle display. 00:48:06.516 --> 00:48:11.236 A:middle [ Applause ] 00:48:11.736 --> 00:48:13.026 A:middle And it has a quarter million 00:48:13.026 --> 00:48:14.476 A:middle more pixels. 00:48:14.936 --> 00:48:16.196 A:middle But of course, for our customers 00:48:16.196 --> 00:48:17.606 A:middle who want an even larger canvas, 00:48:17.606 --> 00:48:19.426 A:middle we also offer the 12.9 inch 00:48:19.426 --> 00:48:19.876 A:middle display. 00:48:19.876 --> 00:48:21.316 A:middle And all that real estate makes 00:48:21.316 --> 00:48:22.646 A:middle multitasking and working with 00:48:22.646 --> 00:48:24.256 A:middle Apple Pencil an incredible 00:48:24.256 --> 00:48:24.866 A:middle experience. 00:48:25.336 --> 00:48:26.506 A:middle With this new iPad Pro, we're 00:48:26.506 --> 00:48:27.746 A:middle able to offer that same 00:48:27.746 --> 00:48:29.426 A:middle large-screen experience in a 00:48:29.426 --> 00:48:31.006 A:middle much more portable package. 00:48:31.346 --> 00:48:33.506 A:middle And this is the new 12.9 inch 00:48:33.506 --> 00:48:34.266 A:middle iPad Pro. 00:48:35.516 --> 00:48:40.886 A:middle [ Applause ] 00:48:41.386 --> 00:48:43.206 A:middle It is dramatically smaller. 00:48:43.236 --> 00:48:45.846 A:middle In fact, it's now almost exactly 00:48:45.846 --> 00:48:53.746 A:middle the same size as an 8 1/2 x 11 00:48:53.746 --> 00:48:54.096 A:middle piece of paper. 00:48:54.096 --> 00:48:55.026 A:middle And it's not just smaller, it's 00:48:55.026 --> 00:48:55.696 A:middle also thinner. 00:48:55.696 --> 00:48:58.156 A:middle These new iPad Pros are just 5.9 00:48:58.256 --> 00:48:58.556 A:middle mm thin. 00:48:58.646 --> 00:49:00.896 A:middle In the case of the 12.9 inch, 00:49:01.156 --> 00:49:03.406 A:middle it's nearly 15% thinner than 00:49:03.406 --> 00:49:03.806 A:middle before. 00:49:04.626 --> 00:49:05.846 A:middle So altogether, that means this 00:49:05.886 --> 00:49:07.866 A:middle new 12.9 inch iPad Pro is an 00:49:07.866 --> 00:49:11.286 A:middle incredible 25% less volume than 00:49:11.286 --> 00:49:12.026 A:middle its predecessor. 00:49:13.516 --> 00:49:15.546 A:middle [ Applause ] 00:49:16.046 --> 00:49:18.446 A:middle It fundamentally changes the 00:49:18.446 --> 00:49:20.036 A:middle experience of using it. 00:49:20.036 --> 00:49:21.066 A:middle You really have to hold one to 00:49:21.066 --> 00:49:21.596 A:middle understand it. 00:49:21.596 --> 00:49:22.696 A:middle And we think when people do, 00:49:22.696 --> 00:49:24.156 A:middle many more folks will move up to 00:49:24.156 --> 00:49:25.146 A:middle the larger size. 00:49:25.296 --> 00:49:27.426 A:middle It really is the ultimate iPad. 00:49:28.026 --> 00:49:29.366 A:middle And that's especially true 00:49:29.366 --> 00:49:31.906 A:middle because it now has Face ID. 00:49:32.516 --> 00:49:35.606 A:middle [ Applause ] 00:49:36.106 --> 00:49:38.256 A:middle Now, on iPhone X, Face ID set 00:49:38.256 --> 00:49:40.016 A:middle the bar for intuitive, seamless, 00:49:40.016 --> 00:49:41.346 A:middle and secure authentication. 00:49:41.936 --> 00:49:43.296 A:middle But it's even better on the iPad 00:49:43.296 --> 00:49:43.566 A:middle Pro. 00:49:44.476 --> 00:49:46.146 A:middle On iPad Pro, Face ID delivers 00:49:46.146 --> 00:49:47.346 A:middle facial authentication that is 00:49:47.346 --> 00:49:50.016 A:middle more secure than any tablet or 00:49:50.176 --> 00:49:50.866 A:middle any computer. 00:49:51.946 --> 00:49:53.146 A:middle With a simple glance, you can 00:49:53.146 --> 00:49:56.126 A:middle unlock your iPad, you can log in 00:49:56.126 --> 00:49:57.926 A:middle to your favorite apps, and of 00:49:57.926 --> 00:49:58.866 A:middle course, you can even pay for 00:49:58.866 --> 00:50:00.596 A:middle something with Apple Pay. 00:50:01.186 --> 00:50:02.986 A:middle Face ID is enabled by the Truth 00:50:02.986 --> 00:50:04.216 A:middle Depth Camera which is tucked 00:50:04.216 --> 00:50:05.386 A:middle away into this thin bezel. 00:50:05.436 --> 00:50:07.516 A:middle It uses depth technology to 00:50:07.516 --> 00:50:09.406 A:middle greater security and accuracy 00:50:09.406 --> 00:50:10.736 A:middle than any 2-D face scanner. 00:50:10.736 --> 00:50:12.886 A:middle But bringing it to the iPad Pro 00:50:12.886 --> 00:50:13.856 A:middle meant we had to optimize the 00:50:13.856 --> 00:50:14.986 A:middle cameras and we even had to 00:50:14.986 --> 00:50:16.336 A:middle retrain the underlying neural 00:50:16.336 --> 00:50:18.196 A:middle networks to work specifically in 00:50:18.196 --> 00:50:19.426 A:middle all the ways that you use your 00:50:19.426 --> 00:50:22.506 A:middle iPad: portrait, landscape, 00:50:22.506 --> 00:50:23.616 A:middle attached to a keyboard. 00:50:23.856 --> 00:50:25.076 A:middle And no matter how you use these 00:50:25.076 --> 00:50:26.636 A:middle new iPad Pros, they are always 00:50:26.636 --> 00:50:26.976 A:middle right-side up. 00:50:29.696 --> 00:50:31.016 A:middle Now with support for Face ID, 00:50:31.016 --> 00:50:31.856 A:middle you might have noticed there's 00:50:31.856 --> 00:50:32.756 A:middle no longer a home button. 00:50:33.086 --> 00:50:34.116 A:middle Well, no home button means that 00:50:34.116 --> 00:50:35.366 A:middle all those familiar gestures from 00:50:35.366 --> 00:50:37.156 A:middle the iPhone 10 now come to the 00:50:37.156 --> 00:50:37.466 A:middle iPad. 00:50:37.676 --> 00:50:39.096 A:middle So, for instance, you can swipe 00:50:39.096 --> 00:50:40.146 A:middle down from the upper right-hand 00:50:40.146 --> 00:50:41.656 A:middle corner to get to control center. 00:50:42.636 --> 00:50:44.066 A:middle You access the dock by swiping 00:50:44.066 --> 00:50:44.716 A:middle up from the bottom. 00:50:45.666 --> 00:50:46.936 A:middle If you continue swiping up and 00:50:46.936 --> 00:50:48.166 A:middle pause, you get to the App 00:50:48.166 --> 00:50:48.566 A:middle Switcher. 00:50:48.566 --> 00:50:51.186 A:middle And you can even swipe along the 00:50:51.186 --> 00:50:52.846 A:middle bottom edge to quickly switch 00:50:52.846 --> 00:50:54.096 A:middle between your most recently used 00:50:54.096 --> 00:50:54.596 A:middle apps. 00:50:55.936 --> 00:50:57.026 A:middle You can work with two apps at 00:50:57.026 --> 00:50:58.286 A:middle once using Split View. 00:50:58.316 --> 00:50:59.646 A:middle You just drag an app up from the 00:50:59.646 --> 00:51:01.066 A:middle dock to the side, and then you 00:51:01.066 --> 00:51:02.516 A:middle can easily drag-and-drop between 00:51:03.386 --> 00:51:03.836 A:middle them. 00:51:03.976 --> 00:51:05.546 A:middle And Slide Over gets you a quick 00:51:05.546 --> 00:51:07.186 A:middle view to another app, like when 00:51:07.186 --> 00:51:08.386 A:middle you need to quickly respond to a 00:51:08.386 --> 00:51:08.896 A:middle message. 00:51:09.086 --> 00:51:10.566 A:middle There's always plenty of room to 00:51:10.566 --> 00:51:12.796 A:middle get what you need done. 00:51:13.366 --> 00:51:14.886 A:middle This new iPad experience is all 00:51:14.886 --> 00:51:16.056 A:middle about making the most of these 00:51:16.056 --> 00:51:17.926 A:middle large displays, with space for 00:51:17.926 --> 00:51:19.236 A:middle creativity and to work with 00:51:19.236 --> 00:51:20.426 A:middle multiple apps at once. 00:51:20.976 --> 00:51:22.696 A:middle And all that is possible because 00:51:22.696 --> 00:51:24.306 A:middle of what we put under the hood, 00:51:24.736 --> 00:51:26.226 A:middle because these new iPad Pros are 00:51:26.226 --> 00:51:28.696 A:middle powered by the all-new A12X 00:51:28.826 --> 00:51:30.236 A:middle Bionic -- and this thing is a 00:51:30.376 --> 00:51:30.886 A:middle monster! 00:51:31.516 --> 00:51:36.596 A:middle [ Applause ] 00:51:37.096 --> 00:51:39.236 A:middle Just like the A12 in our latest 00:51:39.236 --> 00:51:40.976 A:middle phones, it's built on our latest 00:51:40.976 --> 00:51:42.456 A:middle 7 nm technology. 00:51:42.746 --> 00:51:44.546 A:middle No other tablet, laptop, or even 00:51:44.546 --> 00:51:45.946 A:middle desktop has been able to make 00:51:45.946 --> 00:51:46.756 A:middle this leap forward. 00:51:47.096 --> 00:51:48.496 A:middle And it offers a huge jump in 00:51:48.496 --> 00:51:50.006 A:middle both performance and energy 00:51:50.006 --> 00:51:50.726 A:middle efficiency. 00:51:51.136 --> 00:51:52.796 A:middle But since this is an X chip, it 00:51:52.796 --> 00:51:54.066 A:middle means we went bigger than the 00:51:54.176 --> 00:51:55.516 A:middle A12 -- much bigger. 00:51:55.836 --> 00:51:57.786 A:middle In fact, this new A12X has more 00:51:57.786 --> 00:51:59.776 A:middle than 10 billion transistors. 00:52:00.516 --> 00:52:03.996 A:middle [ Applause ] 00:52:04.496 --> 00:52:05.936 A:middle But what's more incredible is 00:52:05.936 --> 00:52:06.836 A:middle what we've been able to do with 00:52:06.836 --> 00:52:08.266 A:middle all of them. 00:52:08.266 --> 00:52:10.516 A:middle The A12X features an 8-core CPU 00:52:10.516 --> 00:52:12.596 A:middle with 4 performance cores and 4 00:52:12.596 --> 00:52:13.626 A:middle high-efficiency cores. 00:52:13.916 --> 00:52:15.036 A:middle And with our latest-generation 00:52:15.036 --> 00:52:15.996 A:middle performance controller, 00:52:16.286 --> 00:52:17.716 A:middle multithreaded workloads can now 00:52:17.716 --> 00:52:19.556 A:middle leverage all 8 of those cores 00:52:19.556 --> 00:52:20.556 A:middle simultaneously. 00:52:20.846 --> 00:52:22.016 A:middle The results of all this are 00:52:22.016 --> 00:52:22.886 A:middle pretty amazing. 00:52:23.396 --> 00:52:24.836 A:middle Single core performance is up by 00:52:25.026 --> 00:52:26.996 A:middle 35% compared to last year's 00:52:26.996 --> 00:52:28.956 A:middle already really fast iPad Pros. 00:52:29.396 --> 00:52:30.456 A:middle And with the increase in core 00:52:30.456 --> 00:52:32.276 A:middle count and gains in efficiency, 00:52:32.586 --> 00:52:34.376 A:middle multicore workloads are now up 00:52:34.426 --> 00:52:35.976 A:middle to 90% faster. 00:52:36.516 --> 00:52:39.866 A:middle [ Applause ] 00:52:40.366 --> 00:52:42.236 A:middle This is a huge step forward. 00:52:42.656 --> 00:52:43.736 A:middle And here's another way to think 00:52:43.736 --> 00:52:44.456 A:middle about it. 00:52:44.456 --> 00:52:46.006 A:middle These iPad Pros are faster than 00:52:46.006 --> 00:52:48.186 A:middle 92% of all the portable PCs sold 00:52:48.186 --> 00:52:51.026 A:middle in the last 12 months, including 00:52:51.026 --> 00:52:53.036 A:middle the most popular Core i7 models 00:52:53.266 --> 00:52:55.066 A:middle from the top manufacturers. 00:52:55.656 --> 00:52:57.036 A:middle Now of course our X chips have 00:52:57.036 --> 00:52:58.316 A:middle also always been about big 00:52:58.316 --> 00:52:59.686 A:middle graphics, and these new iPad 00:52:59.686 --> 00:53:01.076 A:middle Pros do not disappoint. 00:53:01.526 --> 00:53:03.526 A:middle The A12X Bionic has an all-new 00:53:03.746 --> 00:53:06.146 A:middle Apple-designed 7-core GPU that 00:53:06.146 --> 00:53:07.966 A:middle delivers two times the 00:53:07.966 --> 00:53:09.286 A:middle performance of the previous 00:53:09.286 --> 00:53:09.856 A:middle generation. 00:53:10.736 --> 00:53:11.386 A:middle And this is great. 00:53:11.386 --> 00:53:12.726 A:middle Compared to our 1st-generation 00:53:12.806 --> 00:53:14.456 A:middle iPad, the graphics in these new 00:53:14.526 --> 00:53:17.326 A:middle iPad Pros is now 1000 times 00:53:17.326 --> 00:53:17.846 A:middle faster [applause]. 00:53:17.946 --> 00:53:20.776 A:middle That is nuts! 00:53:21.516 --> 00:53:24.556 A:middle [ Applause ] 00:53:25.056 --> 00:53:26.756 A:middle To put it another way, the iPad 00:53:26.756 --> 00:53:28.736 A:middle Pro delivers Xbox One S-class 00:53:28.826 --> 00:53:30.526 A:middle graphics performance in a 00:53:30.526 --> 00:53:32.826 A:middle product that's 94% smaller, and 00:53:32.826 --> 00:53:34.276 A:middle there's no AC cord required. 00:53:36.266 --> 00:53:37.696 A:middle In fact, like all of our iPads, 00:53:37.696 --> 00:53:39.366 A:middle it delivers amazing all-day 00:53:39.366 --> 00:53:40.036 A:middle battery life. 00:53:40.946 --> 00:53:42.346 A:middle But of course, we didn't stop 00:53:42.346 --> 00:53:43.646 A:middle with just incredible CPU and 00:53:43.646 --> 00:53:44.226 A:middle graphics. 00:53:44.476 --> 00:53:46.046 A:middle On board the A12X and coming for 00:53:46.046 --> 00:53:47.986 A:middle the first time to an iPad, we 00:53:47.986 --> 00:53:49.526 A:middle have our latest generation of 00:53:49.526 --> 00:53:50.246 A:middle the neural engine. 00:53:50.876 --> 00:53:52.716 A:middle And just like in the A12, the 00:53:52.716 --> 00:53:54.166 A:middle neural engine is capable of 00:53:54.166 --> 00:53:56.306 A:middle delivering an unbelievable 5 00:53:56.306 --> 00:53:58.066 A:middle trillion operations per second, 00:53:58.696 --> 00:53:59.816 A:middle which is all in service of 00:53:59.816 --> 00:54:00.826 A:middle delivering incredible 00:54:00.826 --> 00:54:02.316 A:middle performance in ML tasks. 00:54:03.046 --> 00:54:04.496 A:middle So with that, these new iPad 00:54:04.496 --> 00:54:05.696 A:middle Pros aren't just faster than 00:54:05.696 --> 00:54:06.976 A:middle your last computer, they're also 00:54:06.976 --> 00:54:08.356 A:middle smarter and more capable. 00:54:09.596 --> 00:54:10.846 A:middle Some apps can do some amazing 00:54:10.846 --> 00:54:12.436 A:middle things, like photos, which uses 00:54:12.436 --> 00:54:14.076 A:middle machine learning to classify and 00:54:14.076 --> 00:54:15.136 A:middle organize your photos so you can 00:54:15.136 --> 00:54:16.206 A:middle always find what you're looking 00:54:16.206 --> 00:54:16.406 A:middle for. 00:54:16.546 --> 00:54:18.006 A:middle And it also stitches together 00:54:18.006 --> 00:54:19.186 A:middle all of those photos and videos 00:54:19.186 --> 00:54:20.426 A:middle to create those amazing 00:54:20.426 --> 00:54:20.936 A:middle memories. 00:54:21.496 --> 00:54:22.406 A:middle But other apps can take 00:54:22.406 --> 00:54:24.306 A:middle advantage of this as well, like 00:54:24.346 --> 00:54:25.916 A:middle Pixelmator Photo, which uses a 00:54:25.916 --> 00:54:27.346 A:middle neural network derived from over 00:54:27.346 --> 00:54:29.176 A:middle 20 million image pairs to 00:54:29.176 --> 00:54:30.736 A:middle determine how to intelligently 00:54:30.736 --> 00:54:32.346 A:middle enhance your photos, just like a 00:54:32.346 --> 00:54:33.256 A:middle pro photographer would. 00:54:33.256 --> 00:54:36.226 A:middle And our chip team has done so 00:54:36.226 --> 00:54:37.306 A:middle much more with A12X. 00:54:37.876 --> 00:54:39.106 A:middle Dedicated hardware blocks 00:54:39.106 --> 00:54:40.216 A:middle deliver high performance and 00:54:40.346 --> 00:54:41.776 A:middle high efficiency in everyday 00:54:41.776 --> 00:54:43.726 A:middle tasks, like capturing images and 00:54:43.726 --> 00:54:44.406 A:middle shooting video. 00:54:44.896 --> 00:54:46.226 A:middle There's simply nothing like this 00:54:46.226 --> 00:54:47.546 A:middle in other traditional PC 00:54:47.546 --> 00:54:47.986 A:middle chipsets. 00:54:48.746 --> 00:54:50.386 A:middle And this year we have a new fast 00:54:50.386 --> 00:54:52.026 A:middle storage controller on the A12X 00:54:52.266 --> 00:54:54.956 A:middle which enables up to 1 TB in 00:54:54.956 --> 00:54:55.876 A:middle storage capacity. 00:54:56.516 --> 00:55:02.106 A:middle [ Applause ] 00:55:02.606 --> 00:55:03.576 A:middle We think this is really going to 00:55:03.576 --> 00:55:04.986 A:middle help to free up those creative 00:55:04.986 --> 00:55:05.736 A:middle pro work flows. 00:55:05.736 --> 00:55:07.126 A:middle And that new fast storage 00:55:07.126 --> 00:55:08.076 A:middle controller also enables 00:55:08.106 --> 00:55:09.366 A:middle something else that's really big 00:55:09.586 --> 00:55:10.576 A:middle because a high-performance 00:55:10.576 --> 00:55:11.806 A:middle computer deserves a 00:55:11.806 --> 00:55:12.996 A:middle high-performance connector. 00:55:13.376 --> 00:55:14.766 A:middle And so in these new iPad Pros, 00:55:15.216 --> 00:55:16.446 A:middle we're moving to USB-C. 00:55:17.516 --> 00:55:22.186 A:middle [ Applause ] 00:55:22.686 --> 00:55:23.936 A:middle This brings a whole new set of 00:55:23.936 --> 00:55:25.376 A:middle capabilities to the iPad Pro, 00:55:25.856 --> 00:55:26.936 A:middle like connecting your accessories 00:55:26.936 --> 00:55:28.436 A:middle to change how you use your iPad, 00:55:28.556 --> 00:55:30.356 A:middle cameras, musical instruments, or 00:55:30.356 --> 00:55:30.906 A:middle even docks. 00:55:31.676 --> 00:55:33.366 A:middle Or connecting to high-resolution 00:55:33.366 --> 00:55:35.346 A:middle external displays up to 5K. 00:55:35.346 --> 00:55:37.636 A:middle And with USB-C, you can connect 00:55:37.636 --> 00:55:38.956 A:middle to these data accessories and 00:55:38.956 --> 00:55:40.376 A:middle displays at the same time. 00:55:40.376 --> 00:55:41.506 A:middle We think our Pro customers are 00:55:41.506 --> 00:55:42.536 A:middle really going to love this. 00:55:43.176 --> 00:55:44.426 A:middle And also, for the first time on 00:55:44.426 --> 00:55:46.216 A:middle these iPad Pros, we now support 00:55:46.216 --> 00:55:48.296 A:middle charging out over USB-C, so you 00:55:48.296 --> 00:55:49.636 A:middle can even charge your iPhone when 00:55:49.636 --> 00:55:49.976 A:middle you're on the go. 00:55:50.516 --> 00:55:57.586 A:middle [ Applause ] 00:55:58.086 --> 00:55:59.746 A:middle Now, one of the most important 00:55:59.746 --> 00:56:01.416 A:middle and game-changing accessories 00:56:01.416 --> 00:56:02.736 A:middle for the iPad Pro has been the 00:56:02.736 --> 00:56:04.556 A:middle Apple Pencil, with its lowest 00:56:04.556 --> 00:56:06.296 A:middle latency, subpixel precision, 00:56:06.546 --> 00:56:08.046 A:middle force and tilt sensing, the 00:56:08.046 --> 00:56:09.476 A:middle Apple Pencil is absolutely the 00:56:09.476 --> 00:56:11.136 A:middle tool to reach for whether you're 00:56:11.136 --> 00:56:12.986 A:middle retouching a photo, jotting down 00:56:12.986 --> 00:56:13.896 A:middle notes, or sketching. 00:56:14.356 --> 00:56:16.126 A:middle And with these new iPad Pros, 00:56:16.156 --> 00:56:17.626 A:middle the second-generation pencil has 00:56:17.626 --> 00:56:19.846 A:middle been completely redesigned. 00:56:20.436 --> 00:56:22.016 A:middle The new Apple Pencil attaches 00:56:22.016 --> 00:56:23.956 A:middle magnetically to the iPad Pro. 00:56:23.956 --> 00:56:25.916 A:middle It automatically pairs and 00:56:25.916 --> 00:56:26.976 A:middle starts charging wirelessly. 00:56:27.516 --> 00:56:36.576 A:middle [ Applause ] 00:56:37.076 --> 00:56:38.226 A:middle And because it's always 00:56:38.226 --> 00:56:39.716 A:middle charging, it's always ready to 00:56:39.716 --> 00:56:42.136 A:middle go the moment you need it. 00:56:42.256 --> 00:56:43.146 A:middle Tapping the screen with the 00:56:43.146 --> 00:56:44.556 A:middle Apple Pencil will wake the iPad 00:56:44.556 --> 00:56:46.136 A:middle Pro and launch instantly into 00:56:46.136 --> 00:56:46.716 A:middle the Notes app. 00:56:46.826 --> 00:56:48.446 A:middle And this year, there's a whole 00:56:48.446 --> 00:56:49.496 A:middle new way of interacting with the 00:56:49.496 --> 00:56:50.096 A:middle Apple Pencil. 00:56:50.266 --> 00:56:51.646 A:middle Just tap twice on it to switch 00:56:51.646 --> 00:56:52.096 A:middle modes. 00:56:52.526 --> 00:56:54.026 A:middle In Notes, you can switch between 00:56:54.026 --> 00:56:55.376 A:middle your current tool and the 00:56:55.376 --> 00:56:55.846 A:middle eraser. 00:56:56.286 --> 00:56:57.496 A:middle And in other apps, this behavior 00:56:57.496 --> 00:56:58.836 A:middle will be customizable, which puts 00:56:58.836 --> 00:57:00.236 A:middle even more control into our 00:57:00.236 --> 00:57:02.306 A:middle users' hands. 00:57:02.436 --> 00:57:03.616 A:middle Also this year, we have a new 00:57:03.616 --> 00:57:05.396 A:middle Smart Keyboard Folio that 00:57:05.396 --> 00:57:06.796 A:middle continues to deliver great 00:57:06.796 --> 00:57:08.246 A:middle typing experience in a thin and 00:57:08.246 --> 00:57:09.946 A:middle light design with no pairing, 00:57:09.946 --> 00:57:11.566 A:middle charging, or batteries required 00:57:11.906 --> 00:57:13.346 A:middle -- and it's even simpler to use. 00:57:13.346 --> 00:57:15.486 A:middle It magnetically attaches to the 00:57:15.486 --> 00:57:17.236 A:middle iPad Pro and it protects both 00:57:17.236 --> 00:57:17.966 A:middle the front and the back. 00:57:18.076 --> 00:57:19.346 A:middle And there's a screen angle that 00:57:19.346 --> 00:57:20.866 A:middle is great in your lap, and 00:57:20.866 --> 00:57:22.876 A:middle another that's great at your 00:57:23.436 --> 00:57:23.646 A:middle desk. 00:57:23.756 --> 00:57:24.936 A:middle We think this is what makes iPad 00:57:24.936 --> 00:57:25.946 A:middle so unique. 00:57:25.946 --> 00:57:27.426 A:middle No other device can easily adapt 00:57:27.426 --> 00:57:28.746 A:middle to your needs the way that iPad 00:57:28.746 --> 00:57:28.996 A:middle can. 00:57:29.876 --> 00:57:31.716 A:middle On its own, iPad is the most 00:57:31.716 --> 00:57:33.646 A:middle personal and powerful tool for 00:57:33.646 --> 00:57:34.756 A:middle all of the things that you do 00:57:34.756 --> 00:57:35.146 A:middle most. 00:57:35.696 --> 00:57:36.846 A:middle But by adding just the right 00:57:36.896 --> 00:57:38.646 A:middle accessory, it totally transforms 00:57:38.646 --> 00:57:39.356 A:middle the experience. 00:57:40.016 --> 00:57:42.016 A:middle Add the Apple Pencil, it becomes 00:57:42.016 --> 00:57:42.546 A:middle your sketchbook. 00:57:43.586 --> 00:57:44.816 A:middle Add the Smart Keyboard, it 00:57:44.816 --> 00:57:46.066 A:middle becomes your mobile office. 00:57:46.716 --> 00:57:48.086 A:middle Or add an external monitor, and 00:57:48.086 --> 00:57:49.056 A:middle you have an editing bay. 00:57:49.346 --> 00:57:50.456 A:middle No other device offers this 00:57:50.456 --> 00:57:51.896 A:middle level of flexibility. 00:57:52.216 --> 00:57:54.946 A:middle But not only is iPad amazing for 00:57:54.946 --> 00:57:56.126 A:middle all of the things you do today, 00:57:56.436 --> 00:57:58.156 A:middle but also the perfect tool for 00:57:58.156 --> 00:57:59.246 A:middle creating totally new 00:57:59.246 --> 00:58:01.386 A:middle experiences, like Augmented 00:58:01.386 --> 00:58:01.846 A:middle Reality. 00:58:03.036 --> 00:58:04.456 A:middle With its large display and a 00:58:04.456 --> 00:58:05.776 A:middle thin and light design, iPad is 00:58:05.776 --> 00:58:07.716 A:middle the best device ever created for 00:58:07.806 --> 00:58:07.976 A:middle AR. 00:58:08.516 --> 00:58:13.916 A:middle [ Applause ] 00:58:14.416 --> 00:58:16.076 A:middle And we've optimized these iPad 00:58:16.076 --> 00:58:17.926 A:middle Pros to make AR even better. 00:58:18.246 --> 00:58:19.516 A:middle We've calibrated the cameras and 00:58:19.516 --> 00:58:20.556 A:middle sensors in all of these 00:58:20.556 --> 00:58:22.716 A:middle components in A12X to deliver 00:58:22.716 --> 00:58:24.466 A:middle realistic graphics, real-time 00:58:24.466 --> 00:58:25.656 A:middle lighting and object tracking, 00:58:25.906 --> 00:58:27.526 A:middle and incredible texturing and 00:58:27.526 --> 00:58:28.226 A:middle reflections. 00:58:28.566 --> 00:58:30.786 A:middle And with ARKit 2, we give apps 00:58:30.786 --> 00:58:32.306 A:middle enhanced surface detection and 00:58:32.306 --> 00:58:33.586 A:middle persistent experiences. 00:58:33.686 --> 00:58:35.376 A:middle And all of this comes together 00:58:35.376 --> 00:58:37.336 A:middle to completely transform how you 00:58:37.336 --> 00:58:38.666 A:middle can interact with the world 00:58:38.666 --> 00:58:38.976 A:middle around you. 00:58:41.256 --> 00:58:43.126 A:middle These new iPad Pros are packed 00:58:43.526 --> 00:58:44.586 A:middle with our most advanced 00:58:44.586 --> 00:58:45.226 A:middle technology. 00:58:45.786 --> 00:58:47.076 A:middle There's the new all-screen 00:58:47.076 --> 00:58:48.186 A:middle design with liquid retina 00:58:48.186 --> 00:58:52.156 A:middle display, advanced Face ID, the 00:58:52.156 --> 00:58:53.656 A:middle A12X Bionic chip delivering 00:58:53.656 --> 00:58:55.086 A:middle incredible, Pro-level 00:58:55.086 --> 00:58:57.636 A:middle performance, 4-speaker audio -- 00:58:57.636 --> 00:58:59.036 A:middle and this time with woofer and 00:58:59.036 --> 00:59:00.516 A:middle tweeter pairs in each corner. 00:59:00.516 --> 00:59:01.696 A:middle They sound amazing and they 00:59:01.696 --> 00:59:03.216 A:middle offer wide stereo output. 00:59:03.216 --> 00:59:06.366 A:middle Gigabit-class LTE and eSIM 00:59:06.366 --> 00:59:07.496 A:middle technology in our cellular 00:59:07.496 --> 00:59:09.846 A:middle models for great conductivity 00:59:09.846 --> 00:59:10.536 A:middle wherever you go. 00:59:11.186 --> 00:59:13.286 A:middle And so many more features that 00:59:13.286 --> 00:59:15.736 A:middle make this our very best iPad. 00:59:16.176 --> 00:59:17.526 A:middle And we now have brand-new 00:59:17.526 --> 00:59:18.946 A:middle designs for the Apple Pencil, 00:59:19.176 --> 00:59:21.446 A:middle the Smart Keyboard Folio, and 00:59:21.446 --> 00:59:22.536 A:middle USB-C, which offers 00:59:22.536 --> 00:59:23.856 A:middle high-performance connectivity to 00:59:23.856 --> 00:59:25.596 A:middle a wide variety of accessories. 00:59:26.306 --> 00:59:28.696 A:middle But that said, the new iPad Pro 00:59:28.696 --> 00:59:30.106 A:middle really comes to life through the 00:59:30.106 --> 00:59:31.456 A:middle incredible apps that have been 00:59:31.456 --> 00:59:32.176 A:middle designed for it. 00:59:32.366 --> 00:59:33.796 A:middle And to tell you more about that, 00:59:33.796 --> 00:59:35.316 A:middle I'd like to invite Shaan Pruden, 00:59:35.316 --> 00:59:36.546 A:middle Senior Director, Worldwide 00:59:36.546 --> 00:59:37.936 A:middle Developer Relations to the stage 00:59:38.226 --> 00:59:38.526 A:middle -- Shaan. 00:59:39.516 --> 00:59:45.546 A:middle [ Applause ] 00:59:46.046 --> 00:59:47.366 A:middle >> Our developers are amazing! 00:59:47.656 --> 00:59:48.876 A:middle Today there are over a million 00:59:48.986 --> 00:59:50.376 A:middle apps specifically designed to 00:59:50.376 --> 00:59:51.536 A:middle transform your iPad into 00:59:51.536 --> 00:59:52.616 A:middle anything you need with just a 00:59:52.616 --> 00:59:52.766 A:middle tap. 00:59:53.416 --> 00:59:54.906 A:middle And with the new iPad Pros, apps 00:59:55.096 --> 00:59:56.376 A:middle you already know and love are 00:59:56.376 --> 00:59:57.606 A:middle going to look better and perform 00:59:57.606 --> 01:00:00.056 A:middle even faster than before -- like 01:00:00.086 --> 01:00:01.376 A:middle Procreate for sketching an 01:00:01.376 --> 01:00:04.386 A:middle illustration, capturing notes 01:00:04.386 --> 01:00:06.996 A:middle with Notability, or using 01:00:06.996 --> 01:00:07.876 A:middle Morpholio Trace for 01:00:07.876 --> 01:00:08.826 A:middle architectural drawings. 01:00:10.516 --> 01:00:11.406 A:middle But with the performance and 01:00:11.406 --> 01:00:12.836 A:middle capabilities of the all-new iPad 01:00:12.836 --> 01:00:14.316 A:middle Pros, our developers are going 01:00:14.316 --> 01:00:15.596 A:middle to be able to create experiences 01:00:15.596 --> 01:00:16.896 A:middle that were not possible before. 01:00:17.436 --> 01:00:19.286 A:middle For the first time, Autodesk 01:00:19.286 --> 01:00:20.486 A:middle will be bringing the desktop 01:00:20.486 --> 01:00:22.166 A:middle engine of AutoCAD to the iPad. 01:00:22.676 --> 01:00:24.066 A:middle This will allow customers to 01:00:24.066 --> 01:00:25.946 A:middle view and edit files that contain 01:00:26.036 --> 01:00:27.586 A:middle hundreds of thousands of objects 01:00:27.586 --> 01:00:28.806 A:middle like you see here with 01:00:28.806 --> 01:00:30.356 A:middle performance as fast as the 01:00:30.356 --> 01:00:30.966 A:middle fastest PCs. 01:00:31.516 --> 01:00:37.326 A:middle [ Applause ] 01:00:37.826 --> 01:00:38.986 A:middle And this is Assassin's Creed 01:00:38.986 --> 01:00:40.736 A:middle Rebellion from Ubisoft, a fan 01:00:40.736 --> 01:00:42.216 A:middle favorite on the console coming 01:00:42.216 --> 01:00:43.626 A:middle to the iPad for the first time. 01:00:44.136 --> 01:00:45.826 A:middle Not only does the new iPad 01:00:45.826 --> 01:00:47.506 A:middle unlock stunning visual effects, 01:00:47.616 --> 01:00:49.926 A:middle like ambient fog and sunlight 01:00:50.006 --> 01:00:51.156 A:middle streaming through these windows, 01:00:51.936 --> 01:00:53.636 A:middle but it also delivers on the next 01:00:53.636 --> 01:00:55.166 A:middle level of texture and detail on 01:00:55.286 --> 01:00:56.976 A:middle everything you see. 01:00:56.976 --> 01:00:58.026 A:middle And it's running at an 01:00:58.026 --> 01:01:00.176 A:middle unbelievable 120 frames per 01:01:00.176 --> 01:01:01.776 A:middle second, something no console can 01:01:01.776 --> 01:01:01.976 A:middle deliver. 01:01:02.516 --> 01:01:07.556 A:middle [ Applause ] 01:01:08.056 --> 01:01:09.486 A:middle djay Pro is used by millions of 01:01:09.486 --> 01:01:11.026 A:middle DJs around the world, and 01:01:11.026 --> 01:01:11.966 A:middle Algoriddim's been able to 01:01:11.966 --> 01:01:13.246 A:middle harness the power of the A12X 01:01:13.296 --> 01:01:14.826 A:middle Bionic to deliver up to five 01:01:14.956 --> 01:01:16.306 A:middle times as many video clips that 01:01:16.306 --> 01:01:17.626 A:middle you can mix simultaneously. 01:01:18.126 --> 01:01:20.006 A:middle And using Core ML, dozens of 01:01:20.006 --> 01:01:21.516 A:middle audio samples can be key and 01:01:21.516 --> 01:01:23.486 A:middle beat matched in real time to 01:01:23.486 --> 01:01:25.076 A:middle deliver performances that are 01:01:25.136 --> 01:01:26.746 A:middle perfectly in tune and on rhythm 01:01:26.926 --> 01:01:28.226 A:middle -- unprecedented on a mobile 01:01:28.226 --> 01:01:28.576 A:middle device. 01:01:29.516 --> 01:01:32.956 A:middle [ Applause ] 01:01:33.456 --> 01:01:34.746 A:middle As you can see, iPad Pro 01:01:34.746 --> 01:01:35.646 A:middle delivers the power and 01:01:35.646 --> 01:01:37.346 A:middle versatility our customers demand 01:01:37.346 --> 01:01:38.076 A:middle wherever they are. 01:01:38.946 --> 01:01:40.366 A:middle Now, I'd like to introduce you 01:01:40.366 --> 01:01:41.566 A:middle to two developers to show you 01:01:41.566 --> 01:01:42.586 A:middle what's possible on these new 01:01:42.586 --> 01:01:43.106 A:middle devices. 01:01:43.596 --> 01:01:44.756 A:middle First, let's talk about gaming. 01:01:45.886 --> 01:01:48.086 A:middle On the large, 120 Hz display 01:01:48.086 --> 01:01:49.216 A:middle with Pro performance and 01:01:49.216 --> 01:01:51.346 A:middle 4-speaker audio, iPad Pro is the 01:01:51.346 --> 01:01:52.846 A:middle ultimate gaming platform you can 01:01:52.846 --> 01:01:53.476 A:middle take anywhere. 01:01:53.866 --> 01:01:54.636 A:middle And here to show you what 01:01:54.636 --> 01:01:55.796 A:middle they've been able to accomplish 01:01:56.176 --> 01:01:57.636 A:middle is Greg Thomas, Executive Vice 01:01:57.686 --> 01:01:58.866 A:middle President at 2K Games. 01:01:59.516 --> 01:02:05.546 A:middle [ Applause ] 01:02:06.046 --> 01:02:09.766 A:middle For more than 20 years, NBA 2K 01:02:09.766 --> 01:02:11.676 A:middle has set the standard for 01:02:11.676 --> 01:02:13.286 A:middle realistic game play and 01:02:13.286 --> 01:02:14.146 A:middle attention to detail. 01:02:14.986 --> 01:02:16.356 A:middle Each year, fans have been 01:02:16.356 --> 01:02:17.946 A:middle delighted to be able to 01:02:17.946 --> 01:02:19.646 A:middle experience the NBA on their 01:02:19.646 --> 01:02:20.286 A:middle consoles. 01:02:21.116 --> 01:02:22.926 A:middle And now, with this incredible 01:02:22.926 --> 01:02:26.066 A:middle new iPad, 2K and Visual Concepts 01:02:26.336 --> 01:02:28.106 A:middle have brought that same console 01:02:28.146 --> 01:02:29.786 A:middle realism to iOS. 01:02:30.956 --> 01:02:31.966 A:middle Everything we're going to show 01:02:31.966 --> 01:02:34.026 A:middle you today has never been 01:02:34.026 --> 01:02:35.586 A:middle possible on a mobile device 01:02:35.836 --> 01:02:36.026 A:middle before. 01:02:37.566 --> 01:02:38.986 A:middle Choose your favorite team and 01:02:38.986 --> 01:02:39.276 A:middle players. 01:02:41.256 --> 01:02:42.406 A:middle Many of you may recognize 01:02:42.556 --> 01:02:43.356 A:middle Barclays Center. 01:02:43.986 --> 01:02:45.756 A:middle We've recreated it exactly so 01:02:45.756 --> 01:02:47.446 A:middle that your Brooklyn Nets feel 01:02:47.486 --> 01:02:48.196 A:middle right at home today. 01:02:49.966 --> 01:02:52.506 A:middle But I see my buddy Mike here has 01:02:52.506 --> 01:02:54.986 A:middle chosen the World Champion Golden 01:02:55.056 --> 01:02:55.646 A:middle State Warriors. 01:02:56.026 --> 01:03:01.246 A:middle But if you want to play as Steph 01:03:01.246 --> 01:03:03.076 A:middle Curry, you can play as Steph 01:03:03.106 --> 01:03:03.406 A:middle Curry. 01:03:04.866 --> 01:03:06.116 A:middle Watch the player with the blue 01:03:06.116 --> 01:03:08.286 A:middle circle at his feet as the rest 01:03:08.286 --> 01:03:09.466 A:middle of the team moves across the 01:03:09.466 --> 01:03:09.756 A:middle court. 01:03:10.576 --> 01:03:12.526 A:middle Using seamless motion matching 01:03:12.776 --> 01:03:15.186 A:middle and inverse kinematics, we're 01:03:15.186 --> 01:03:17.036 A:middle able to create an unlimited 01:03:17.126 --> 01:03:20.256 A:middle number of animations, all at 60 01:03:20.256 --> 01:03:21.036 A:middle frames per second. 01:03:22.946 --> 01:03:25.276 A:middle Okay, let's take a step back and 01:03:25.276 --> 01:03:26.446 A:middle look at this beautiful arena. 01:03:29.566 --> 01:03:31.766 A:middle Even the sidelines and the 01:03:31.856 --> 01:03:33.046 A:middle thousands of fans are 01:03:33.206 --> 01:03:35.166 A:middle individually rendered in high 01:03:35.166 --> 01:03:35.596 A:middle resolution. 01:03:36.986 --> 01:03:39.666 A:middle This new iPad is simply amazing 01:03:40.106 --> 01:03:41.586 A:middle and it provides an experience 01:03:42.116 --> 01:03:43.846 A:middle that rivals consoles for the 01:03:43.846 --> 01:03:46.336 A:middle very first time. 01:03:47.916 --> 01:03:49.796 A:middle Okay, let's take a look at a 01:03:49.916 --> 01:03:50.106 A:middle player. 01:03:50.776 --> 01:03:54.936 A:middle How about D'Angelo Russell? 01:03:54.966 --> 01:03:57.856 A:middle We meticulously recreate every 01:03:57.966 --> 01:04:00.786 A:middle single NBA player using high-end 01:04:00.786 --> 01:04:02.176 A:middle shaders to get all of the 01:04:02.176 --> 01:04:02.996 A:middle details to pop. 01:04:03.636 --> 01:04:06.186 A:middle Just look at his hair, the 01:04:06.186 --> 01:04:08.286 A:middle accurate tattoos, the beads of 01:04:08.286 --> 01:04:09.646 A:middle sweat on his skin. 01:04:11.076 --> 01:04:12.846 A:middle We've even rendered his jersey 01:04:13.366 --> 01:04:14.356 A:middle down to the pin holes. 01:04:14.356 --> 01:04:18.186 A:middle Okay, let's get back to game and 01:04:18.186 --> 01:04:19.000 A:middle see how the warriors are doing. 01:04:25.476 --> 01:04:26.446 A:middle Oh, nice move! 01:04:29.316 --> 01:04:31.026 A:middle This is stunning, and now we're 01:04:31.026 --> 01:04:32.566 A:middle able to add visual post effects, 01:04:32.956 --> 01:04:35.296 A:middle such as anti-aliasing, HDR 01:04:35.386 --> 01:04:37.116 A:middle bloom, and depth of field. 01:04:37.766 --> 01:04:39.886 A:middle In fact, we're rendering nearly 01:04:40.096 --> 01:04:42.546 A:middle six million pixels at full 01:04:42.586 --> 01:04:44.556 A:middle retina resolution with no 01:04:44.556 --> 01:04:45.006 A:middle upscaling. 01:04:46.356 --> 01:04:47.756 A:middle Okay, we've got a little bit of 01:04:47.756 --> 01:04:48.466 A:middle time left in this game. 01:04:49.266 --> 01:04:50.146 A:middle Mike, why don't you show us what 01:04:50.216 --> 01:04:50.976 A:middle you've got? 01:04:51.716 --> 01:04:54.386 A:middle Oh, time running out. 01:04:54.486 --> 01:04:56.246 A:middle Steph Curry, buzzer beater -- 01:04:56.276 --> 01:04:56.626 A:middle game-winner! 01:04:59.096 --> 01:05:02.486 A:middle Nice shot! 01:05:02.486 --> 01:05:04.306 A:middle NBA 2K Mobile -- we'll see you 01:05:04.306 --> 01:05:04.736 A:middle on the court. 01:05:05.516 --> 01:05:14.546 A:middle [ Applause ] 01:05:15.046 --> 01:05:15.626 A:middle >> Thanks, Greg. 01:05:15.986 --> 01:05:17.036 A:middle That's just a glimpse of the 01:05:17.036 --> 01:05:18.256 A:middle amazing performance of the all 01:05:18.256 --> 01:05:18.856 A:middle new iPad. 01:05:19.106 --> 01:05:20.236 A:middle As you can see, developers will 01:05:20.236 --> 01:05:21.316 A:middle be taking their games to the 01:05:21.316 --> 01:05:21.866 A:middle next level. 01:05:22.406 --> 01:05:23.826 A:middle Now let's turn to creativity. 01:05:24.676 --> 01:05:25.746 A:middle We've worked closely with our 01:05:25.746 --> 01:05:27.366 A:middle friends at Adobe for over 30 01:05:27.366 --> 01:05:28.796 A:middle years, creating tools that have 01:05:28.876 --> 01:05:30.316 A:middle sparked entire new industries. 01:05:30.606 --> 01:05:31.536 A:middle And today, we're delighted to 01:05:31.536 --> 01:05:32.696 A:middle have them here to show you the 01:05:32.696 --> 01:05:33.976 A:middle future of creativity. 01:05:34.266 --> 01:05:35.636 A:middle Please welcome Adobe's VP of 01:05:35.636 --> 01:05:36.746 A:middle Design, Jamie Myrold. 01:05:37.516 --> 01:05:41.266 A:middle [ Applause ] 01:05:41.766 --> 01:05:44.386 A:middle >> Thanks, Shaan. 01:05:44.386 --> 01:05:45.986 A:middle I am so excited to be here 01:05:45.986 --> 01:05:46.426 A:middle today. 01:05:47.146 --> 01:05:49.146 A:middle So, at Adobe, the future of 01:05:49.146 --> 01:05:51.156 A:middle creativity extends beyond the 01:05:51.156 --> 01:05:51.696 A:middle desktop. 01:05:52.436 --> 01:05:54.026 A:middle Creative professionals want the 01:05:54.026 --> 01:05:56.546 A:middle ability to create with power and 01:05:56.546 --> 01:05:58.976 A:middle ease whenever and wherever 01:05:59.146 --> 01:06:00.436 A:middle inspiration strikes. 01:06:01.236 --> 01:06:02.896 A:middle A few weeks ago, at Adobe MAX, 01:06:03.166 --> 01:06:05.286 A:middle we revealed Photoshop on the 01:06:05.286 --> 01:06:07.326 A:middle iPad, and we also previewed 01:06:07.396 --> 01:06:09.506 A:middle Project Aero, our new augmented 01:06:09.506 --> 01:06:10.976 A:middle reality design tool. 01:06:11.466 --> 01:06:13.676 A:middle And today, we are super excited 01:06:13.976 --> 01:06:16.466 A:middle to show both of these, taking 01:06:16.466 --> 01:06:17.646 A:middle full advantage of the 01:06:17.646 --> 01:06:19.536 A:middle breakthrough performance of the 01:06:19.536 --> 01:06:21.376 A:middle amazing new iPad Pro. 01:06:22.356 --> 01:06:23.956 A:middle To show you, I've asked Chantel 01:06:23.956 --> 01:06:24.956 A:middle to join me -- Chantel. 01:06:25.496 --> 01:06:26.366 A:middle >> Thank you, Jamie. 01:06:27.346 --> 01:06:29.486 A:middle Let me show you the real 01:06:29.486 --> 01:06:31.876 A:middle Photoshop on iPad. 01:06:32.286 --> 01:06:33.536 A:middle Photoshop means having the 01:06:33.536 --> 01:06:35.486 A:middle familiar tools you need right 01:06:35.486 --> 01:06:36.766 A:middle where you expect them, here in 01:06:36.766 --> 01:06:37.316 A:middle the toolbar. 01:06:38.236 --> 01:06:39.796 A:middle Photoshop means having the full 01:06:39.796 --> 01:06:41.706 A:middle power of your layer stack and 01:06:41.706 --> 01:06:42.336 A:middle your adjustments. 01:06:43.086 --> 01:06:44.456 A:middle Now I want to make this flower 01:06:44.456 --> 01:06:45.696 A:middle in the middle really stand out. 01:06:46.056 --> 01:06:48.086 A:middle So let's add an adjustment layer 01:06:49.036 --> 01:06:51.666 A:middle and we can find a hue that 01:06:51.666 --> 01:06:54.326 A:middle really looks nice -- okay, right 01:06:54.326 --> 01:06:55.106 A:middle about there. 01:06:56.286 --> 01:06:59.016 A:middle And now let's use the brush tool 01:06:59.846 --> 01:07:02.396 A:middle and I can come in here and color 01:07:02.396 --> 01:07:05.236 A:middle back on that mask and just 01:07:05.616 --> 01:07:07.136 A:middle reveal the white petals below. 01:07:07.136 --> 01:07:08.056 A:middle And I'm doing this with the 01:07:08.146 --> 01:07:09.026 A:middle Apple Pencil. 01:07:09.026 --> 01:07:10.216 A:middle It feels so smooth and 01:07:10.216 --> 01:07:10.596 A:middle intuitive. 01:07:10.596 --> 01:07:12.856 A:middle It's great to be right here with 01:07:13.306 --> 01:07:14.346 A:middle the canvas. 01:07:14.346 --> 01:07:16.416 A:middle Okay, let's drop a blend mode on 01:07:16.416 --> 01:07:19.396 A:middle there and there we go. 01:07:19.396 --> 01:07:23.656 A:middle Now, this is Photoshop 01:07:24.006 --> 01:07:25.466 A:middle reimagined for touch. 01:07:25.746 --> 01:07:30.626 A:middle So we have instituted many ways 01:07:30.626 --> 01:07:32.766 A:middle to have contextual UI. 01:07:33.156 --> 01:07:34.916 A:middle So I can use this touch modifier 01:07:35.736 --> 01:07:37.826 A:middle under my thumb to switch between 01:07:37.826 --> 01:07:39.366 A:middle doing things I do all the time 01:07:39.576 --> 01:07:41.926 A:middle -- so duplicate and move. 01:07:42.476 --> 01:07:44.526 A:middle Now that flower looks nicely 01:07:44.526 --> 01:07:46.236 A:middle framed by those pops of yellow 01:07:46.866 --> 01:07:48.306 A:middle and we're ready to go. 01:07:49.066 --> 01:07:52.286 A:middle Okay. So let's zoom out and you 01:07:52.286 --> 01:07:54.406 A:middle can see this full bouquet. 01:07:54.716 --> 01:07:57.936 A:middle It's made up of 135 individual 01:07:58.156 --> 01:08:00.796 A:middle flower images, and you'll see 01:08:00.796 --> 01:08:02.246 A:middle that there's this really 01:08:02.246 --> 01:08:04.056 A:middle intricate mask applied to the 01:08:04.056 --> 01:08:04.746 A:middle whole layer stack. 01:08:07.486 --> 01:08:09.536 A:middle So that means that when I want 01:08:09.536 --> 01:08:11.306 A:middle to make adjustments, I can just 01:08:11.416 --> 01:08:14.066 A:middle dial it up, dial it down, and 01:08:14.066 --> 01:08:15.536 A:middle dial right into the saturation 01:08:15.536 --> 01:08:16.536 A:middle level that I want to see. 01:08:17.856 --> 01:08:20.656 A:middle Great. Okay, let's zoom all the 01:08:20.656 --> 01:08:21.166 A:middle way out. 01:08:21.626 --> 01:08:23.356 A:middle And you can see the sheer scale 01:08:23.356 --> 01:08:25.086 A:middle of this piece. 01:08:25.296 --> 01:08:27.406 A:middle It a real PSD, the same I would 01:08:27.406 --> 01:08:28.686 A:middle work with on the desktop. 01:08:29.156 --> 01:08:31.036 A:middle It's over 3 GB. 01:08:31.036 --> 01:08:35.266 A:middle It's 157 layers, 12,000 x 12,000 01:08:35.266 --> 01:08:36.686 A:middle pixels, and I'm zooming through 01:08:36.686 --> 01:08:38.566 A:middle it at lightning speed, no lie. 01:08:39.516 --> 01:08:46.786 A:middle [ Applause ] 01:08:47.286 --> 01:08:48.716 A:middle And that is thanks to working on 01:08:48.716 --> 01:08:51.076 A:middle this new iPad Pro with 8 cores 01:08:51.146 --> 01:08:52.296 A:middle of pure power. 01:08:53.596 --> 01:08:56.446 A:middle So, at Adobe, we know that you 01:08:56.446 --> 01:08:58.926 A:middle creative pros need to dive down 01:08:58.926 --> 01:09:00.656 A:middle deep into the pixel level of 01:09:00.736 --> 01:09:02.946 A:middle precision, but then just as 01:09:02.946 --> 01:09:04.246 A:middle easily get right back out and 01:09:04.246 --> 01:09:05.176 A:middle see the full picture. 01:09:05.176 --> 01:09:07.876 A:middle So we've instituted a shortcut 01:09:07.976 --> 01:09:08.906 A:middle on the Apple Pencil. 01:09:08.906 --> 01:09:11.036 A:middle Just double tap, get right back 01:09:11.036 --> 01:09:13.466 A:middle out -- double tap, get right 01:09:13.466 --> 01:09:13.896 A:middle back in. 01:09:14.516 --> 01:09:19.456 A:middle [ Applause ] 01:09:19.956 --> 01:09:22.296 A:middle Ladies and gentlemen, this is 01:09:22.296 --> 01:09:24.506 A:middle Photoshop on iPad, just like 01:09:24.506 --> 01:09:24.976 A:middle you've always wanted. 01:09:25.516 --> 01:09:35.046 A:middle [ Applause ] 01:09:35.546 --> 01:09:37.186 A:middle Now let's talk about how you can 01:09:37.186 --> 01:09:39.186 A:middle experience your Photoshop files 01:09:39.286 --> 01:09:40.336 A:middle in a whole new way. 01:09:41.606 --> 01:09:44.566 A:middle This piece is 9' x 9' when 01:09:44.566 --> 01:09:45.526 A:middle printed at scale. 01:09:45.986 --> 01:09:48.036 A:middle And here on the screen, it 01:09:48.036 --> 01:09:49.856 A:middle already has the power to awe and 01:09:49.856 --> 01:09:51.846 A:middle inspire, but what if you wanted 01:09:51.846 --> 01:09:53.366 A:middle to step into that redwood 01:09:53.426 --> 01:09:53.736 A:middle forest? 01:09:54.516 --> 01:09:57.386 A:middle Well, with Project Aero, now you 01:09:58.276 --> 01:09:58.436 A:middle can. 01:10:02.106 --> 01:10:03.776 A:middle So let's take a look at that 01:10:03.916 --> 01:10:07.586 A:middle same PSD here in Aero, and it 01:10:07.586 --> 01:10:09.556 A:middle now has space between those 01:10:09.556 --> 01:10:09.946 A:middle layers. 01:10:10.486 --> 01:10:12.736 A:middle And because this is augmented 01:10:12.736 --> 01:10:15.066 A:middle reality, I can do things like 01:10:15.176 --> 01:10:16.686 A:middle bring in some interactive 01:10:16.686 --> 01:10:17.656 A:middle elements, like these 01:10:17.716 --> 01:10:18.336 A:middle butterflies. 01:10:19.296 --> 01:10:21.146 A:middle And I can set them to animate 01:10:21.146 --> 01:10:22.666 A:middle when I start the experience and 01:10:22.666 --> 01:10:26.656 A:middle now, I can use my iPad to become 01:10:26.656 --> 01:10:28.456 A:middle the cinematographer of this 01:10:28.456 --> 01:10:28.826 A:middle moment. 01:10:29.516 --> 01:10:40.826 A:middle [ Applause ] 01:10:41.326 --> 01:10:43.346 A:middle So now with Photoshop, Project 01:10:43.346 --> 01:10:46.096 A:middle Aero, and iPad, creatives can 01:10:46.096 --> 01:10:47.526 A:middle express themselves in a whole 01:10:47.526 --> 01:10:49.776 A:middle new medium with the tools they 01:10:49.776 --> 01:10:50.486 A:middle already know and love. 01:10:50.736 --> 01:10:51.526 A:middle Back to you, Jamie. 01:10:52.516 --> 01:10:59.136 A:middle [ Applause ] 01:10:59.636 --> 01:11:00.346 A:middle >> Thanks, Chantel. 01:11:00.346 --> 01:11:02.446 A:middle So that was truly amazing and 01:11:02.446 --> 01:11:04.606 A:middle that file created by Ysabel 01:11:04.606 --> 01:11:06.306 A:middle LeMay was just gorgeous. 01:11:06.886 --> 01:11:08.526 A:middle So, to recap, what you just saw, 01:11:08.646 --> 01:11:09.976 A:middle this was the real Photoshop. 01:11:10.426 --> 01:11:11.716 A:middle By this I mean the actual 01:11:11.716 --> 01:11:13.996 A:middle Photoshop engine running on iPad 01:11:14.116 --> 01:11:15.796 A:middle Pro, fully reimagined for the 01:11:15.916 --> 01:11:17.696 A:middle simplicity of touch and the 01:11:17.696 --> 01:11:19.396 A:middle precision of Apple Pencil. 01:11:19.896 --> 01:11:21.436 A:middle Soon, creative professionals are 01:11:21.436 --> 01:11:22.846 A:middle going to have the ability to 01:11:22.846 --> 01:11:25.386 A:middle create and edit high fidelity 01:11:25.426 --> 01:11:28.326 A:middle Photoshop files on the iPad Pro. 01:11:28.636 --> 01:11:30.356 A:middle We also showed you Project Aero, 01:11:30.356 --> 01:11:31.806 A:middle which is our new augmented 01:11:31.806 --> 01:11:33.396 A:middle reality design tool, and this 01:11:33.396 --> 01:11:35.186 A:middle tool will give designers the 01:11:35.186 --> 01:11:37.216 A:middle ability to use their skills in 01:11:37.246 --> 01:11:38.586 A:middle Photoshop to create 01:11:38.586 --> 01:11:40.246 A:middle next-generation immersive 01:11:40.246 --> 01:11:40.746 A:middle content. 01:11:41.576 --> 01:11:42.736 A:middle Look for both of these in the 01:11:42.736 --> 01:11:44.426 A:middle App Store in 2019. 01:11:44.426 --> 01:11:45.226 A:middle Thank you so much. 01:11:45.386 --> 01:11:45.976 A:middle Back to you, Shaan. 01:11:46.516 --> 01:11:52.836 A:middle [ Applause ] 01:11:53.336 --> 01:11:54.796 A:middle >> Wow! That was incredible! 01:11:54.796 --> 01:11:55.986 A:middle Thank you, Jamie and Chantel. 01:11:56.266 --> 01:11:57.696 A:middle On iPad Pro, these tools are 01:11:57.696 --> 01:11:58.476 A:middle powerful enough for 01:11:58.476 --> 01:11:59.716 A:middle professionals but easy enough 01:11:59.716 --> 01:12:00.576 A:middle for anyone to use. 01:12:00.576 --> 01:12:02.126 A:middle And that's why we're so excited 01:12:02.126 --> 01:12:03.556 A:middle to be partnering with Adobe on 01:12:03.556 --> 01:12:04.746 A:middle these and other next-generation 01:12:04.746 --> 01:12:06.216 A:middle apps for creative pros. 01:12:07.126 --> 01:12:08.666 A:middle This is what we mean when we 01:12:08.666 --> 01:12:10.016 A:middle talk about the iPad being a 01:12:10.016 --> 01:12:11.346 A:middle magical piece of glass that can 01:12:11.346 --> 01:12:12.766 A:middle be anything you need it to be. 01:12:12.896 --> 01:12:13.986 A:middle And with the next generation of 01:12:13.986 --> 01:12:15.446 A:middle apps from our developers, it's 01:12:15.446 --> 01:12:16.676 A:middle going to completely change how 01:12:16.676 --> 01:12:18.336 A:middle you get things done in ways 01:12:18.336 --> 01:12:19.136 A:middle you've never imagined. 01:12:19.546 --> 01:12:19.976 A:middle Back to you, John. 01:12:20.516 --> 01:12:27.636 A:middle [ Applause ] 01:12:28.136 --> 01:12:28.846 A:middle >> Thanks, Shaan. 01:12:29.146 --> 01:12:30.726 A:middle Those are some incredible apps. 01:12:31.036 --> 01:12:31.966 A:middle It's amazing how much 01:12:32.026 --> 01:12:33.426 A:middle performance we've packed into 01:12:33.426 --> 01:12:34.036 A:middle these iPads. 01:12:34.036 --> 01:12:36.116 A:middle We are so excited about the 01:12:36.116 --> 01:12:37.856 A:middle all-new iPad Pro that we made a 01:12:37.856 --> 01:12:39.066 A:middle video, and I'd love to run it 01:12:39.066 --> 01:12:40.000 A:middle for you now. 01:12:52.066 --> 01:12:54.086 A:middle >> This is the new iPad Pro. 01:12:59.316 --> 01:13:01.246 A:middle It's unlike any iPad or anything 01:13:01.246 --> 01:13:03.066 A:middle we've made before because 01:13:03.066 --> 01:13:05.436 A:middle everything has changed, starting 01:13:05.436 --> 01:13:06.376 A:middle with the screen, as an 01:13:06.556 --> 01:13:07.926 A:middle all-screen, that goes 01:13:07.986 --> 01:13:10.166 A:middle edge-to-edge on an impossibly 01:13:10.256 --> 01:13:11.706 A:middle thin profile -- no, thinner! 01:13:11.706 --> 01:13:12.706 A:middle No, thinner than that! 01:13:13.336 --> 01:13:15.056 A:middle Yeah, that thin. 01:13:15.106 --> 01:13:16.596 A:middle So it's not impossible. 01:13:16.596 --> 01:13:17.486 A:middle It just required fitting a 01:13:17.486 --> 01:13:18.786 A:middle larger display into a smaller 01:13:18.856 --> 01:13:19.946 A:middle form, including individual 01:13:19.946 --> 01:13:20.666 A:middle pixels to create 01:13:20.666 --> 01:13:21.856 A:middle perfectly-rounded corners, 01:13:21.976 --> 01:13:22.946 A:middle reengineering the TrueDepth 01:13:22.946 --> 01:13:24.056 A:middle Camera System, making the 01:13:24.166 --> 01:13:25.506 A:middle speakers smaller but louder, 01:13:25.506 --> 01:13:26.796 A:middle adding microphones, shrinking 01:13:26.796 --> 01:13:28.576 A:middle LEDs, pushing it all to the very 01:13:28.656 --> 01:13:29.656 A:middle edge so it fits within that 01:13:29.656 --> 01:13:30.966 A:middle narrow border, with everything 01:13:31.106 --> 01:13:32.526 A:middle still weighing about a pound. 01:13:33.256 --> 01:13:34.156 A:middle So when you hold it, the 01:13:34.156 --> 01:13:35.936 A:middle technology seems to recede and 01:13:35.936 --> 01:13:37.196 A:middle you're left feeling like you're 01:13:37.256 --> 01:13:38.246 A:middle essentially holding light. 01:13:38.356 --> 01:13:41.246 A:middle That's because the liquid retina 01:13:41.246 --> 01:13:43.176 A:middle display is our most advanced and 01:13:43.266 --> 01:13:44.736 A:middle responsive display ever. 01:13:45.066 --> 01:13:46.166 A:middle There's no more home button 01:13:46.386 --> 01:13:48.156 A:middle because it has Face ID, the most 01:13:48.156 --> 01:13:49.306 A:middle secure and seamless way to 01:13:49.306 --> 01:13:50.046 A:middle unlock your iPad. 01:13:50.046 --> 01:13:51.686 A:middle It's been redesigned to work in 01:13:51.686 --> 01:13:53.006 A:middle any direction, so there's no 01:13:53.006 --> 01:13:55.486 A:middle wrong way to unlock it or use 01:13:55.516 --> 01:13:55.586 A:middle it. 01:13:55.586 --> 01:13:58.316 A:middle It also has the most powerful 01:13:58.346 --> 01:13:59.396 A:middle and smartest chip we've ever 01:13:59.396 --> 01:14:01.146 A:middle made, made even smarter by the 01:14:01.146 --> 01:14:02.956 A:middle Apple neural engine, now on iPad 01:14:03.046 --> 01:14:05.696 A:middle for the very first time. 01:14:05.696 --> 01:14:06.896 A:middle It's powerful enough for 01:14:06.976 --> 01:14:08.446 A:middle Photoshop -- yeah, real 01:14:08.516 --> 01:14:09.066 A:middle Photoshop. 01:14:09.066 --> 01:14:10.426 A:middle And because of the chip, 01:14:10.646 --> 01:14:12.156 A:middle everything you do -- like 01:14:12.236 --> 01:14:13.676 A:middle surfing the web, messaging at 01:14:13.676 --> 01:14:15.086 A:middle the same time, dragging and 01:14:15.086 --> 01:14:16.926 A:middle dropping -- is faster than ever, 01:14:17.696 --> 01:14:20.516 A:middle and faster than 92% of portable 01:14:20.706 --> 01:14:20.846 A:middle PCs. 01:14:20.846 --> 01:14:22.856 A:middle But that's not all. 01:14:22.856 --> 01:14:24.126 A:middle We didn't just think about the 01:14:24.126 --> 01:14:25.866 A:middle iPad or the accessories, but how 01:14:25.866 --> 01:14:27.186 A:middle they all connect. 01:14:27.186 --> 01:14:28.686 A:middle That's why there are 102 01:14:28.686 --> 01:14:30.736 A:middle magnets, all precisely aligned 01:14:30.736 --> 01:14:33.000 A:middle to create a perfect system. 01:14:38.056 --> 01:14:41.236 A:middle So you can do this -- and charge 01:14:41.566 --> 01:14:44.146 A:middle your Pencil at the same time. 01:14:44.146 --> 01:14:45.286 A:middle Drawing or writing will feel as 01:14:45.286 --> 01:14:47.106 A:middle natural as -- well, a pencil -- 01:14:47.606 --> 01:14:48.786 A:middle only better, because its 01:14:48.786 --> 01:14:49.966 A:middle cylindrical touch sensor gives 01:14:49.966 --> 01:14:51.596 A:middle you more control, like switching 01:14:51.596 --> 01:14:53.836 A:middle tools with a double tap. 01:14:57.106 --> 01:14:58.746 A:middle There's also a new keyboard that 01:14:58.746 --> 01:15:00.586 A:middle snaps into place like this -- 01:15:00.586 --> 01:15:01.396 A:middle and this -- which is perfect for 01:15:01.396 --> 01:15:02.726 A:middle Group FaceTime. 01:15:02.726 --> 01:15:04.696 A:middle And with USB-C, this now 01:15:04.696 --> 01:15:06.396 A:middle connects to that, that, that, 01:15:06.396 --> 01:15:06.996 A:middle and that. 01:15:07.476 --> 01:15:09.046 A:middle This makes things easy even if 01:15:09.046 --> 01:15:10.000 A:middle what you do is complex. 01:15:15.426 --> 01:15:17.386 A:middle iPad Pro is more versatile, more 01:15:17.386 --> 01:15:18.726 A:middle portable, more capable. 01:15:19.286 --> 01:15:21.336 A:middle It's like a computer but unlike 01:15:21.686 --> 01:15:22.336 A:middle any computer. 01:15:22.996 --> 01:15:24.916 A:middle This is the new iPad Pro. 01:15:26.516 --> 01:15:33.286 A:middle [ Applause ] 01:15:33.786 --> 01:15:36.226 A:middle >> The new iPad Pro, it's such a 01:15:36.226 --> 01:15:38.596 A:middle huge leap forward for iPad, and 01:15:38.596 --> 01:15:39.316 A:middle for computers. 01:15:40.136 --> 01:15:41.086 A:middle Now of course, like all of our 01:15:41.086 --> 01:15:42.766 A:middle products, every iPad Pro is made 01:15:42.766 --> 01:15:43.886 A:middle in ways that are good for both 01:15:43.886 --> 01:15:45.156 A:middle our customers and for the 01:15:45.156 --> 01:15:45.676 A:middle environment. 01:15:45.966 --> 01:15:47.626 A:middle And in fact, the excess aluminum 01:15:47.626 --> 01:15:49.636 A:middle that was created in the process 01:15:49.636 --> 01:15:50.696 A:middle of making these iPad Pro 01:15:50.696 --> 01:15:52.766 A:middle enclosures is recycled back into 01:15:52.766 --> 01:15:54.206 A:middle the material that's used in the 01:15:54.206 --> 01:15:56.216 A:middle MacBook Air and the Mac mini. 01:15:56.776 --> 01:15:58.596 A:middle The 11-inch iPad Pro is offered 01:15:58.596 --> 01:16:00.066 A:middle in these four storage options 01:16:00.066 --> 01:16:01.946 A:middle and it starts at $799. 01:16:02.516 --> 01:16:06.946 A:middle [ Applause ] 01:16:07.446 --> 01:16:09.236 A:middle And there is nothing else out 01:16:09.276 --> 01:16:10.706 A:middle there that comes close to this 01:16:10.706 --> 01:16:12.466 A:middle combination of performance and 01:16:12.466 --> 01:16:13.046 A:middle portability. 01:16:13.586 --> 01:16:15.696 A:middle The 12.9-inch iPad Pro is 01:16:15.696 --> 01:16:16.976 A:middle offered in these same storage 01:16:16.976 --> 01:16:19.926 A:middle options and it starts at $999. 01:16:20.516 --> 01:16:24.166 A:middle [ Applause ] 01:16:24.666 --> 01:16:26.066 A:middle And of course, both models are 01:16:26.066 --> 01:16:28.056 A:middle available in LTE configurations 01:16:28.056 --> 01:16:28.426 A:middle as well. 01:16:29.706 --> 01:16:30.896 A:middle Customers can start placing 01:16:30.896 --> 01:16:32.776 A:middle orders today and they're going 01:16:32.776 --> 01:16:34.786 A:middle to be showing up next week on 01:16:34.786 --> 01:16:35.186 A:middle the 7th. 01:16:36.516 --> 01:16:41.056 A:middle [ Applause ] 01:16:41.556 --> 01:16:42.836 A:middle Now, in addition to the new Pro, 01:16:42.836 --> 01:16:44.536 A:middle the current 10.5-inch Pro will 01:16:44.536 --> 01:16:45.766 A:middle continue to be available 01:16:45.766 --> 01:16:47.756 A:middle alongside the 6th-gen iPad and 01:16:47.826 --> 01:16:48.626 A:middle iPad mini 4. 01:16:48.626 --> 01:16:51.626 A:middle This is the new iPad Pro and we 01:16:51.626 --> 01:16:53.266 A:middle could not be more excited about 01:16:53.266 --> 01:16:53.356 A:middle it. 01:16:53.556 --> 01:16:54.206 A:middle Now back to Tim. 01:16:55.516 --> 01:17:00.876 A:middle [ Applause ] 01:17:01.376 --> 01:17:03.576 A:middle >> These are the most exciting 01:17:03.666 --> 01:17:06.016 A:middle iPads we have ever created. 01:17:06.626 --> 01:17:08.546 A:middle This doesn't just change the way 01:17:08.546 --> 01:17:11.886 A:middle we think about iPad, it changes 01:17:11.886 --> 01:17:13.006 A:middle the way we think about 01:17:13.066 --> 01:17:13.956 A:middle computers. 01:17:15.006 --> 01:17:19.486 A:middle Now, before we close out, I have 01:17:19.486 --> 01:17:25.016 A:middle one quick update -- iOS12 is off 01:17:25.016 --> 01:17:27.096 A:middle to an unbelievable start. 01:17:27.686 --> 01:17:29.126 A:middle It's been installed on more 01:17:29.276 --> 01:17:31.556 A:middle systems in the first month than 01:17:31.556 --> 01:17:33.606 A:middle any version in history. 01:17:33.606 --> 01:17:35.286 A:middle This is incredible. 01:17:37.636 --> 01:17:40.956 A:middle And it's remaining on a tear. 01:17:41.126 --> 01:17:44.356 A:middle In fact, an amazing 60% of all 01:17:44.506 --> 01:17:46.276 A:middle iOS devices out there are 01:17:46.276 --> 01:17:48.646 A:middle already running iOS12. 01:17:49.116 --> 01:17:50.326 A:middle This is just unheard of! 01:17:51.186 --> 01:17:54.636 A:middle And today, we're shipping 12.1. 01:17:55.176 --> 01:17:57.296 A:middle This update includes Group 01:17:57.296 --> 01:18:00.346 A:middle FaceTime, with up to 32 of your 01:18:01.386 --> 01:18:04.526 A:middle friends simultaneously -- as 01:18:04.526 --> 01:18:05.266 A:middle well as some other great new 01:18:05.346 --> 01:18:07.156 A:middle features, including dual-SIM 01:18:07.156 --> 01:18:09.066 A:middle support for iPhone X-S and 01:18:09.066 --> 01:18:10.936 A:middle iPhone X-R with eSIM. 01:18:11.406 --> 01:18:14.626 A:middle There's also over 70 great new 01:18:14.976 --> 01:18:16.646 A:middle emojis where you can express 01:18:16.646 --> 01:18:19.066 A:middle yourself any way you would like. 01:18:20.256 --> 01:18:23.596 A:middle This is the best iOS version 01:18:23.926 --> 01:18:24.236 A:middle ever. 01:18:24.806 --> 01:18:25.636 A:middle Check it out. 01:18:26.516 --> 01:18:30.596 A:middle [ Applause ] 01:18:31.096 --> 01:18:32.396 A:middle What a huge morning! 01:18:33.076 --> 01:18:36.196 A:middle The all-new MacBook Air thinner 01:18:36.196 --> 01:18:38.296 A:middle and lighter, now with Touch ID 01:18:38.296 --> 01:18:41.526 A:middle and this beautiful retina 01:18:41.566 --> 01:18:42.156 A:middle display. 01:18:43.056 --> 01:18:45.196 A:middle And our most loved Mac is now 01:18:45.196 --> 01:18:46.066 A:middle our greenest Mac. 01:18:46.986 --> 01:18:48.816 A:middle And the new Mac mini, it's the 01:18:48.816 --> 01:18:51.316 A:middle mightiest and most versatile Mac 01:18:51.316 --> 01:18:52.406 A:middle mini ever. 01:18:53.746 --> 01:18:55.696 A:middle And our Today at Apple sessions 01:18:55.696 --> 01:18:57.916 A:middle in our retail stores, designed 01:18:57.916 --> 01:19:00.036 A:middle to help our customers take their 01:19:00.036 --> 01:19:01.966 A:middle creativity even further. 01:19:02.506 --> 01:19:06.886 A:middle And the incredible new iPad Pro, 01:19:07.376 --> 01:19:09.006 A:middle with its beautiful all-screen 01:19:09.006 --> 01:19:11.386 A:middle design, chock-full of advanced 01:19:11.386 --> 01:19:14.066 A:middle features and the A12X Bionic, 01:19:14.126 --> 01:19:17.066 A:middle the most powerful chip we have 01:19:17.066 --> 01:19:18.166 A:middle ever created. 01:19:18.536 --> 01:19:19.796 A:middle You're going to be amazed by 01:19:19.796 --> 01:19:21.906 A:middle what you can do with this 01:19:22.636 --> 01:19:22.876 A:middle product. 01:19:22.956 --> 01:19:27.436 A:middle Now, at Apple, we love how 01:19:27.436 --> 01:19:29.576 A:middle people use our products to 01:19:29.576 --> 01:19:32.166 A:middle create truly wonderful things 01:19:32.746 --> 01:19:34.346 A:middle and put them out into the world. 01:19:35.686 --> 01:19:37.086 A:middle This has been our mission from 01:19:37.086 --> 01:19:38.246 A:middle the very beginning. 01:19:39.486 --> 01:19:42.156 A:middle We've always believed deeply in 01:19:42.156 --> 01:19:44.516 A:middle the power of creativity to 01:19:44.516 --> 01:19:47.586 A:middle change things, to push the human 01:19:47.586 --> 01:19:48.676 A:middle race forward. 01:19:50.116 --> 01:19:52.226 A:middle And it's such a great honor for 01:19:52.226 --> 01:19:55.426 A:middle us to be a part of what people 01:19:55.466 --> 01:19:57.876 A:middle create every day, all around the 01:19:57.876 --> 01:19:58.366 A:middle world. 01:19:59.686 --> 01:20:02.246 A:middle Now what better way to celebrate 01:20:02.246 --> 01:20:04.426 A:middle that creativity than with an 01:20:04.426 --> 01:20:06.656 A:middle amazing musical performance. 01:20:08.726 --> 01:20:11.346 A:middle I'd like to introduce an artist 01:20:11.346 --> 01:20:13.606 A:middle that's used her unique talent to 01:20:13.606 --> 01:20:15.646 A:middle make brilliant and evocative 01:20:15.646 --> 01:20:18.306 A:middle music that defies genre. 01:20:19.116 --> 01:20:21.236 A:middle The Apple music team is proud to 01:20:21.236 --> 01:20:22.896 A:middle have worked with her from the 01:20:22.896 --> 01:20:25.546 A:middle earliest days of her career, and 01:20:25.546 --> 01:20:28.756 A:middle she's gone on to sell over 15 01:20:28.756 --> 01:20:30.726 A:middle million albums around the world. 01:20:32.176 --> 01:20:34.326 A:middle But most importantly, the 01:20:34.326 --> 01:20:36.936 A:middle creativity and emotional honesty 01:20:36.936 --> 01:20:39.496 A:middle of her work is undeniable. 01:20:40.406 --> 01:20:42.816 A:middle She is one of our favorites. 01:20:43.046 --> 01:20:46.046 A:middle So please join me in welcoming 01:20:46.046 --> 01:20:47.846 A:middle this New York native, the 01:20:47.846 --> 01:20:51.286 A:middle wonderfully talented Lana Del 01:20:51.566 --> 01:20:51.886 A:middle Rey! 01:20:52.516 --> 01:21:07.356 A:middle [ Applause ] 01:21:07.856 --> 01:21:09.966 A:middle >> Well, thank you so much. 01:21:10.706 --> 01:21:12.936 A:middle Thanks to Tim for asking us to 01:21:12.936 --> 01:21:14.766 A:middle come down and sing a couple of 01:21:14.806 --> 01:21:15.666 A:middle songs for you. 01:21:16.616 --> 01:21:18.546 A:middle I'm lucky enough to have Jack 01:21:18.546 --> 01:21:20.436 A:middle Antonoff with me, playing on the 01:21:20.516 --> 01:21:20.826 A:middle piano. 01:21:21.326 --> 01:21:25.976 A:middle [applause]. 01:21:26.476 --> 01:21:27.736 A:middle And I just wanted to say, we're 01:21:27.736 --> 01:21:29.316 A:middle really honored to be playing for 01:21:29.456 --> 01:21:31.926 A:middle Apple and it's a company that's 01:21:32.056 --> 01:21:33.856 A:middle done so much to change the way 01:21:33.856 --> 01:21:36.446 A:middle that we consume music but also, 01:21:36.446 --> 01:21:37.966 A:middle for people like me and Jack, the 01:21:37.966 --> 01:21:40.176 A:middle way that we make music and 01:21:40.176 --> 01:21:41.936 A:middle record, whether it's at home and 01:21:41.936 --> 01:21:42.796 A:middle in the studio. 01:21:43.076 --> 01:21:47.106 A:middle So with that, they told us not 01:21:47.106 --> 01:21:50.446 A:middle to swear so, for that reason, I 01:21:50.496 --> 01:21:52.216 A:middle can't tell you the name of the 01:21:52.216 --> 01:21:54.176 A:middle upcoming record that me and Jack 01:21:54.176 --> 01:21:54.266 A:middle made. 01:21:59.146 --> 01:22:00.886 A:middle But the first song that we're 01:22:00.886 --> 01:22:02.736 A:middle going to do from it is the last 01:22:02.906 --> 01:22:04.376 A:middle song we recorded for it, and 01:22:04.376 --> 01:22:07.846 A:middle it's called "How to Disappear." 01:22:10.516 --> 01:22:18.546 A:middle [ Music ] 01:22:19.046 --> 01:22:21.776 A:middle 01:22:21.776 --> 01:22:23.666 A:middle 01:22:24.076 --> 01:22:26.496 A:middle 01:22:26.606 --> 01:22:27.476 A:middle 01:22:27.476 --> 01:22:32.976 A:middle 01:22:33.046 --> 01:22:36.976 A:middle 01:22:37.046 --> 01:22:42.676 A:middle 01:22:42.676 --> 01:22:42.976 A:middle 01:22:43.516 --> 01:22:46.296 A:middle 01:22:46.296 --> 01:22:46.946 A:middle 01:22:47.086 --> 01:22:51.976 A:middle 01:22:52.046 --> 01:22:57.436 A:middle 01:22:57.436 --> 01:22:57.936 A:middle 01:22:58.046 --> 01:23:06.976 A:middle 01:23:07.046 --> 01:23:14.000 A:middle 01:23:21.046 --> 01:23:25.806 A:middle 01:23:25.806 --> 01:23:25.926 A:middle 01:23:26.066 --> 01:23:28.846 A:middle 01:23:28.846 --> 01:23:29.596 A:middle 01:23:30.046 --> 01:23:32.946 A:middle 01:23:33.366 --> 01:23:38.416 A:middle 01:23:38.416 --> 01:23:38.976 A:middle 01:23:39.046 --> 01:23:43.546 A:middle 01:23:43.546 --> 01:23:44.976 A:middle 01:23:45.046 --> 01:23:47.606 A:middle 01:23:47.606 --> 01:23:48.986 A:middle 01:23:48.986 --> 01:23:53.976 A:middle 01:23:54.046 --> 01:23:59.796 A:middle 01:24:00.046 --> 01:24:08.976 A:middle 01:24:09.536 --> 01:24:17.000 A:middle 01:24:33.046 --> 01:24:35.886 A:middle 01:24:35.886 --> 01:24:37.626 A:middle 01:24:37.626 --> 01:24:40.896 A:middle 01:24:40.896 --> 01:24:42.416 A:middle 01:24:42.416 --> 01:24:45.886 A:middle 01:24:45.886 --> 01:24:46.976 A:middle 01:24:47.046 --> 01:24:49.936 A:middle 01:24:49.936 --> 01:24:50.976 A:middle 01:24:51.056 --> 01:24:56.776 A:middle 01:24:57.046 --> 01:25:02.976 A:middle 01:25:03.706 --> 01:25:10.826 A:middle 01:25:10.826 --> 01:25:11.976 A:middle 01:25:12.046 --> 01:25:17.976 A:middle 01:25:21.226 --> 01:25:29.806 A:middle 01:25:29.806 --> 01:25:30.000 A:middle 01:25:31.046 --> 01:25:38.976 A:middle 01:25:39.516 --> 01:25:47.036 A:middle [ Applause ] 01:25:47.536 --> 01:25:53.936 A:middle Thank you so much. 01:25:54.656 --> 01:25:56.086 A:middle Again, in the name of swearing, 01:25:56.126 --> 01:25:57.176 A:middle I won't say the title of the 01:25:57.176 --> 01:25:57.926 A:middle second track. 01:25:59.856 --> 01:26:02.336 A:middle I'll call it Venice for now and 01:26:02.466 --> 01:26:04.216 A:middle it's a song we released a couple 01:26:04.326 --> 01:26:05.856 A:middle -- couple of weeks ago. 01:26:06.516 --> 01:26:20.726 A:middle [ Music ] 01:26:21.226 --> 01:26:25.796 A:middle 01:26:25.796 --> 01:26:27.946 A:middle 01:26:28.046 --> 01:26:31.946 A:middle 01:26:31.946 --> 01:26:32.976 A:middle 01:26:36.286 --> 01:26:39.646 A:middle 01:26:39.646 --> 01:26:41.966 A:middle 01:26:42.046 --> 01:26:46.976 A:middle 01:26:50.076 --> 01:26:53.286 A:middle 01:26:53.286 --> 01:26:55.616 A:middle 01:26:55.616 --> 01:26:55.976 A:middle 01:26:56.046 --> 01:26:57.656 A:middle 01:26:57.656 --> 01:26:59.386 A:middle 01:27:00.586 --> 01:27:03.696 A:middle 01:27:03.696 --> 01:27:03.786 A:middle 01:27:04.346 --> 01:27:06.846 A:middle 01:27:07.156 --> 01:27:07.626 A:middle 01:27:08.396 --> 01:27:12.986 A:middle 01:27:12.986 --> 01:27:15.826 A:middle 01:27:15.826 --> 01:27:19.756 A:middle 01:27:19.756 --> 01:27:20.436 A:middle 01:27:21.946 --> 01:27:25.976 A:middle 01:27:26.046 --> 01:27:30.976 A:middle 01:27:31.046 --> 01:27:36.476 A:middle 01:27:36.476 --> 01:27:37.976 A:middle 01:27:38.076 --> 01:27:44.916 A:middle 01:27:45.046 --> 01:27:50.026 A:middle 01:27:50.026 --> 01:27:51.246 A:middle 01:27:51.246 --> 01:27:54.976 A:middle 01:27:58.046 --> 01:28:01.926 A:middle 01:28:02.326 --> 01:28:04.886 A:middle 01:28:04.886 --> 01:28:04.976 A:middle 01:28:05.046 --> 01:28:06.216 A:middle 01:28:06.216 --> 01:28:07.796 A:middle 01:28:08.956 --> 01:28:12.126 A:middle 01:28:12.126 --> 01:28:12.216 A:middle 01:28:12.516 --> 01:28:15.586 A:middle 01:28:15.586 --> 01:28:15.976 A:middle 01:28:16.306 --> 01:28:20.926 A:middle 01:28:20.926 --> 01:28:24.606 A:middle 01:28:24.606 --> 01:28:28.976 A:middle 01:28:29.186 --> 01:28:29.356 A:middle 01:28:30.396 --> 01:28:34.976 A:middle 01:28:35.046 --> 01:28:39.976 A:middle 01:28:42.476 --> 01:28:47.146 A:middle 01:28:55.046 --> 01:28:57.976 A:middle 01:28:58.046 --> 01:29:01.066 A:middle 01:29:01.066 --> 01:29:01.526 A:middle 01:29:01.526 --> 01:29:02.976 A:middle 01:29:03.046 --> 01:29:04.976 A:middle 01:29:05.226 --> 01:29:07.706 A:middle 01:29:07.706 --> 01:29:08.976 A:middle 01:29:12.336 --> 01:29:18.516 A:middle 01:29:18.696 --> 01:29:18.976 A:middle 01:29:19.046 --> 01:29:21.666 A:middle 01:29:21.666 --> 01:29:21.976 A:middle 01:29:26.516 --> 01:29:29.546 A:middle [ Applause ] 01:29:30.046 --> 01:29:30.736 A:middle Thank you very much. 01:29:31.516 --> 01:29:55.616 A:middle [ Applause ] 01:29:56.116 --> 01:29:57.676 A:middle >> Lana Del Rey! 01:29:58.516 --> 01:30:06.366 A:middle [ Applause ] 01:30:06.866 --> 01:30:08.686 A:middle I'd like to thank everyone for 01:30:08.736 --> 01:30:10.676 A:middle joining us today in New York and 01:30:10.676 --> 01:30:11.976 A:middle everyone that's been watching 01:30:11.976 --> 01:30:14.416 A:middle online, and I'd like to thank 01:30:14.476 --> 01:30:17.296 A:middle everyone at Apple who made today 01:30:17.296 --> 01:30:19.396 A:middle possible and makes every day 01:30:19.456 --> 01:30:20.056 A:middle possible. 01:30:20.696 --> 01:30:22.276 A:middle It couldn't be done without you. 01:30:23.456 --> 01:30:24.986 A:middle We've got a hands-on area with 01:30:24.986 --> 01:30:26.856 A:middle these amazing products just down 01:30:26.856 --> 01:30:28.756 A:middle the road at One Hanson Place. 01:30:28.756 --> 01:30:30.036 A:middle We'll have people escort you 01:30:30.036 --> 01:30:30.676 A:middle over there. 01:30:30.926 --> 01:30:32.626 A:middle I encourage you to go try them 01:30:32.626 --> 01:30:33.596 A:middle out for yourselves. 01:30:33.836 --> 01:30:35.216 A:middle They are amazing! 01:30:35.546 --> 01:30:36.556 A:middle Thanks again. 01:30:36.856 --> 01:30:37.746 A:middle I may see you in your 01:30:37.746 --> 01:30:38.346 A:middle neighborhood. 01:30:38.796 --> 01:30:38.976 A:middle See ya'. 01:30:39.516 --> 01:30:49.500 A:middle [ Applause ]