WEBVTT NOTE This file was exported by MacCaption version 6.6.05 to comply with the WebVTT specification dated March 27, 2017. 00:02:43.263 --> 00:02:46.500 align:left line:-1 position:30% size:41% >> Kevin? Shouldn't you be at 00:02:46.500 --> 00:02:55.342 align:left line:-1 position:32% size:37% the event? That's a serious 00:02:55.342 --> 00:02:57.344 align:left line:-1 position:44% size:12% upgrade. 00:03:07.087 --> 00:03:09.156 align:left line:-1 position:48% size:4% ♪ . 00:03:09.156 --> 00:03:09.289 align:left line:-1 position:49% size:3% ♪ 00:03:38.685 --> 00:03:43.056 align:left line:-1 position:49% size:2% ♪ 00:03:50.230 --> 00:03:54.501 align:left line:-1 position:44% size:12% is that it? 00:03:56.870 --> 00:04:01.608 align:left line:-1 position:39% size:23% >> Tim. It's here. 00:04:07.047 --> 00:04:12.185 align:left line:-1 position:40% size:20% >> The clicker. 00:04:12.886 --> 00:04:15.322 align:left line:-1 position:40% size:20% >> The clicker. 00:04:15.322 --> 00:04:17.357 align:left line:-1 position:40% size:20% >> The clicker. 00:04:17.357 --> 00:04:21.528 align:left line:-1 position:42% size:16% (Applause). 00:04:27.567 --> 00:04:29.870 align:left line:-1 position:27% size:46% >> TIM COOK: Thank you. Thank 00:04:29.870 --> 00:04:33.940 align:left line:-1 position:30% size:40% you. Thank you. Thank you. 00:04:33.940 --> 00:04:40.614 align:left line:-1 position:32% size:37% Good morning! Thank you. 00:04:40.614 --> 00:04:43.350 align:left line:-1 position:32% size:37% Welcome to the Steve Jobs 00:04:43.350 --> 00:04:46.653 align:left line:-1 position:33% size:35% Theater! Wasn't that a fun 00:04:46.653 --> 00:04:48.788 align:left line:-1 position:30% size:41% video? Things certainly do get 00:04:48.788 --> 00:04:49.923 align:left line:-1 position:30% size:40% hectic around here leading up 00:04:49.923 --> 00:04:52.192 align:left line:-1 position:31% size:38% to days like this, but they are 00:04:52.192 --> 00:04:53.593 align:left line:-1 position:30% size:41% also magical days because we 00:04:53.593 --> 00:04:55.328 align:left line:-1 position:35% size:31% goat to share our latest 00:04:55.328 --> 00:04:58.832 align:left line:-1 position:31% size:39% innovations with you. As you 00:04:58.832 --> 00:05:00.767 align:left line:-1 position:28% size:45% know, Apple was founded to make 00:05:00.767 --> 00:05:02.435 align:left line:-1 position:29% size:43% the computer more personal. Of 00:05:02.435 --> 00:05:04.738 align:left line:-1 position:31% size:38% course, first with the Apple II 00:05:04.738 --> 00:05:07.240 align:left line:-1 position:31% size:38% and then with the Mac. Over 00:05:07.240 --> 00:05:08.842 align:left line:-1 position:31% size:38% the years we have taken this 00:05:08.842 --> 00:05:09.776 align:left line:-1 position:32% size:37% mission further than anyone 00:05:09.776 --> 00:05:13.780 align:left line:-1 position:29% size:42% could have imagined. We have 00:05:13.780 --> 00:05:15.248 align:left line:-1 position:31% size:39% created several categories of 00:05:15.248 --> 00:05:16.850 align:left line:-1 position:32% size:36% technology that have had a 00:05:16.850 --> 00:05:18.151 align:left line:-1 position:31% size:38% profound impact on people's 00:05:18.151 --> 00:05:19.953 align:left line:-1 position:34% size:33% lives from the iPod to the 00:05:19.953 --> 00:05:23.323 align:left line:-1 position:33% size:34% iPhone to the iPad, to the 00:05:23.323 --> 00:05:25.692 align:left line:-1 position:35% size:31% Apple Watch and we've 00:05:25.692 --> 00:05:26.693 align:left line:-1 position:33% size:34% completely reinvented the 00:05:26.693 --> 00:05:30.297 align:left line:-1 position:32% size:36% retail experience, making it 00:05:30.297 --> 00:05:31.798 align:left line:-1 position:30% size:40% more personal and engaging. 00:05:31.798 --> 00:05:33.400 align:left line:-1 position:29% size:42% Our stores have become part of 00:05:33.400 --> 00:05:35.869 align:left line:-1 position:29% size:42% the community. They are open, 00:05:35.869 --> 00:05:37.671 align:left line:-1 position:30% size:40% beautiful, and inspiring places 00:05:37.671 --> 00:05:42.209 align:left line:-1 position:32% size:37% to learn and gather, like this 00:05:42.209 --> 00:05:43.743 align:left line:-1 position:33% size:34% gorgeous store, the Apple 00:05:43.743 --> 00:05:47.280 align:left line:-1 position:33% size:35% Piazza that is revitalizing a 00:05:47.280 --> 00:05:48.682 align:left line:-1 position:32% size:36% plaza in the heart of Milan. 00:05:48.682 --> 00:05:52.319 align:left line:-1 position:32% size:36% The stored to thousands of 00:05:52.319 --> 00:05:53.119 align:left line:-1 position:34% size:32% customers who came to 00:05:53.119 --> 00:05:54.321 align:left line:-1 position:31% size:38% experience a weekend full of 00:05:54.321 --> 00:05:56.022 align:left line:-1 position:31% size:39% events and we know it will be 00:05:56.022 --> 00:05:57.824 align:left line:-1 position:31% size:39% popular for years to come. In 00:05:57.824 --> 00:06:00.961 align:left line:-1 position:30% size:40% fact, our Apple Stores are now 00:06:00.961 --> 00:06:03.129 align:left line:-1 position:32% size:36% welcoming over 500 million 00:06:03.129 --> 00:06:04.397 align:left line:-1 position:39% size:22% visitors per year. 00:06:04.397 --> 00:06:05.832 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:06:05.832 --> 00:06:09.369 align:left line:-1 position:43% size:15% Thank you. 00:06:11.571 --> 00:06:14.174 align:left line:-1 position:28% size:44% We love that so many customers 00:06:14.174 --> 00:06:16.443 align:left line:-1 position:28% size:44% have a chance to experience our 00:06:16.443 --> 00:06:18.378 align:left line:-1 position:30% size:40% products firsthand and get the 00:06:18.378 --> 00:06:19.579 align:left line:-1 position:30% size:41% personal help that they need to 00:06:19.579 --> 00:06:22.282 align:left line:-1 position:31% size:38% get the most out of them. Of 00:06:22.282 --> 00:06:24.217 align:left line:-1 position:33% size:34% course, we aim to put the 00:06:24.217 --> 00:06:25.986 align:left line:-1 position:34% size:33% customer at the center of 00:06:25.986 --> 00:06:28.822 align:left line:-1 position:31% size:39% everything that we do. That's 00:06:28.822 --> 00:06:31.758 align:left line:-1 position:30% size:40% why iOS is not just the world's 00:06:31.758 --> 00:06:33.059 align:left line:-1 position:28% size:44% most advanced mobile Operating 00:06:33.059 --> 00:06:36.396 align:left line:-1 position:29% size:42% System, it's the most personal. 00:06:36.396 --> 00:06:41.001 align:left line:-1 position:32% size:36% We are about to hit a major 00:06:41.001 --> 00:06:44.804 align:left line:-1 position:32% size:37% milestone. We are about to 00:06:44.804 --> 00:06:50.210 align:left line:-1 position:35% size:30% ship our 2 billionth iOS 00:06:50.210 --> 00:06:50.443 align:left line:-1 position:45% size:10% device. 00:06:50.443 --> 00:06:52.879 align:left line:-1 position:42% size:16% (Applause). 00:06:52.879 --> 00:06:55.315 align:left line:-1 position:31% size:38% This is astonishing. IOS has 00:06:55.315 --> 00:06:57.350 align:left line:-1 position:29% size:42% changed the way we live. From 00:06:57.350 --> 00:07:02.289 align:left line:-1 position:29% size:42% the way we learn to the way we 00:07:02.289 --> 00:07:04.891 align:left line:-1 position:36% size:28% work. To how we are 00:07:04.891 --> 00:07:06.526 align:left line:-1 position:31% size:38% entertained, to how we shop, 00:07:06.526 --> 00:07:08.528 align:left line:-1 position:35% size:30% order our food, get our 00:07:08.528 --> 00:07:09.629 align:left line:-1 position:33% size:35% transportation, and stay in 00:07:09.629 --> 00:07:14.701 align:left line:-1 position:31% size:39% touch with one another. And, 00:07:14.701 --> 00:07:17.570 align:left line:-1 position:30% size:40% of course, how we capture the 00:07:17.570 --> 00:07:19.839 align:left line:-1 position:29% size:42% moments of our lives and share 00:07:19.839 --> 00:07:23.176 align:left line:-1 position:31% size:38% them with those we love. It's 00:07:23.176 --> 00:07:24.577 align:left line:-1 position:28% size:44% amazing how our mission started 00:07:24.577 --> 00:07:26.479 align:left line:-1 position:31% size:39% with personalizing technology 00:07:26.479 --> 00:07:29.449 align:left line:-1 position:31% size:39% for the desktop to now seeing 00:07:29.449 --> 00:07:31.851 align:left line:-1 position:27% size:46% the many ways that we have made 00:07:31.851 --> 00:07:33.720 align:left line:-1 position:32% size:37% it more personal in so many 00:07:33.720 --> 00:07:36.056 align:left line:-1 position:32% size:36% aspects of our lives. So it's 00:07:36.056 --> 00:07:38.758 align:left line:-1 position:32% size:37% only fitting that today we are 00:07:38.758 --> 00:07:41.928 align:left line:-1 position:31% size:38% going to tell you about two of 00:07:41.928 --> 00:07:44.130 align:left line:-1 position:29% size:42% our most personal products, the 00:07:44.130 --> 00:07:45.899 align:left line:-1 position:35% size:30% ones that are with you 00:07:45.899 --> 00:07:47.200 align:left line:-1 position:28% size:44% everywhere that you go, and how 00:07:47.200 --> 00:07:49.769 align:left line:-1 position:29% size:42% we are going to take them even 00:07:49.769 --> 00:07:52.038 align:left line:-1 position:32% size:36% further. So let's get started 00:07:52.038 --> 00:07:54.107 align:left line:-1 position:36% size:29% with the Apple Watch. 00:07:54.107 --> 00:08:01.081 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:08:01.081 --> 00:08:02.849 align:left line:-1 position:29% size:43% We are thrilled by how much the 00:08:02.849 --> 00:08:05.719 align:left line:-1 position:28% size:44% Apple Watch has grown in such a 00:08:05.719 --> 00:08:06.820 align:left line:-1 position:31% size:38% short period of time. I mean, 00:08:06.820 --> 00:08:08.788 align:left line:-1 position:32% size:36% to think this category didn't 00:08:08.788 --> 00:08:10.657 align:left line:-1 position:33% size:35% even exist just a few years 00:08:10.657 --> 00:08:12.959 align:left line:-1 position:30% size:40% ago. And now Apple Watch is 00:08:12.959 --> 00:08:14.561 align:left line:-1 position:31% size:38% being embraced by so many 00:08:14.561 --> 00:08:17.197 align:left line:-1 position:29% size:42% people around the world. Apple 00:08:17.197 --> 00:08:19.499 align:left line:-1 position:31% size:39% Watch is not only the number 00:08:19.499 --> 00:08:23.370 align:left line:-1 position:31% size:38% one smartwatch in the world, 00:08:23.370 --> 00:08:26.039 align:left line:-1 position:33% size:35% it's the number one watch, 00:08:26.039 --> 00:08:26.272 align:left line:-1 position:45% size:10% period. 00:08:26.272 --> 00:08:29.476 align:left line:-1 position:42% size:16% (Applause). 00:08:29.476 --> 00:08:31.478 align:left line:-1 position:29% size:43% Apple Watch has redefined what 00:08:31.478 --> 00:08:33.580 align:left line:-1 position:32% size:37% a watch can do for you. It's 00:08:33.580 --> 00:08:35.415 align:left line:-1 position:35% size:31% the integration of break 00:08:35.415 --> 00:08:37.217 align:left line:-1 position:28% size:44% through technology and powerful 00:08:37.217 --> 00:08:38.485 align:left line:-1 position:34% size:33% software and world class 00:08:38.485 --> 00:08:40.887 align:left line:-1 position:32% size:36% services that bring it to life. 00:08:40.887 --> 00:08:42.922 align:left line:-1 position:31% size:39% For millions of people around 00:08:42.922 --> 00:08:44.858 align:left line:-1 position:32% size:36% the world, Apple Watch has 00:08:44.858 --> 00:08:48.161 align:left line:-1 position:29% size:43% become an indispensable part of 00:08:48.161 --> 00:08:50.029 align:left line:-1 position:33% size:34% their daily lives by helping 00:08:50.029 --> 00:08:52.265 align:left line:-1 position:29% size:43% them stay connected to be more 00:08:52.265 --> 00:08:55.268 align:left line:-1 position:32% size:37% active and to live a healthier 00:08:55.268 --> 00:08:56.669 align:left line:-1 position:32% size:37% day. To tell you how we are 00:08:56.669 --> 00:08:58.405 align:left line:-1 position:31% size:38% going to take Apple Watch to 00:08:58.405 --> 00:09:00.440 align:left line:-1 position:35% size:31% the next level, I'd like to 00:09:00.440 --> 00:09:02.409 align:left line:-1 position:38% size:25% invite Jeff up. Jeff. 00:09:02.409 --> 00:09:15.155 align:left line:-1 position:42% size:16% (Applause). 00:09:15.155 --> 00:09:15.755 align:left line:-1 position:28% size:44% >> JEFF WILLIAMS: Wow, thank 00:09:15.755 --> 00:09:18.057 align:left line:-1 position:33% size:34% you. Thank you. We are 00:09:18.057 --> 00:09:19.592 align:left line:-1 position:31% size:39% humbled and inspired by how 00:09:19.592 --> 00:09:21.828 align:left line:-1 position:28% size:45% Apple Watch has become such an 00:09:21.828 --> 00:09:23.530 align:left line:-1 position:31% size:38% important and even essential 00:09:23.530 --> 00:09:25.432 align:left line:-1 position:33% size:34% part of people's lives, and 00:09:25.432 --> 00:09:29.135 align:left line:-1 position:38% size:25% it's becoming more 00:09:29.135 --> 00:09:30.437 align:left line:-1 position:30% size:41% indispensable in three areas in 00:09:30.437 --> 00:09:32.038 align:left line:-1 position:35% size:31% particular. It keeps you 00:09:32.038 --> 00:09:33.039 align:left line:-1 position:31% size:38% connected to the people and 00:09:33.039 --> 00:09:35.008 align:left line:-1 position:29% size:42% information you care about with 00:09:35.008 --> 00:09:36.910 align:left line:-1 position:30% size:41% phone calls and messages and 00:09:36.910 --> 00:09:39.145 align:left line:-1 position:33% size:34% notifications right on your 00:09:39.145 --> 00:09:41.448 align:left line:-1 position:33% size:35% wrist. And cellular lets you 00:09:41.448 --> 00:09:43.416 align:left line:-1 position:31% size:39% stay connected with just your 00:09:43.416 --> 00:09:44.584 align:left line:-1 position:30% size:40% Apple Watch even if you leave 00:09:44.584 --> 00:09:46.319 align:left line:-1 position:30% size:40% your phone behind. Fitness is 00:09:46.319 --> 00:09:49.422 align:left line:-1 position:32% size:36% at the Core of Apple Watch 00:09:49.422 --> 00:09:50.523 align:left line:-1 position:32% size:37% encouraging you to be more 00:09:50.523 --> 00:09:51.925 align:left line:-1 position:32% size:36% active by closing your rings 00:09:51.925 --> 00:09:53.760 align:left line:-1 position:29% size:43% and tracking your workouts, and 00:09:53.760 --> 00:09:56.463 align:left line:-1 position:30% size:41% now you have built in GPS, it's 00:09:56.463 --> 00:09:58.565 align:left line:-1 position:38% size:24% swim proof, and it 00:09:58.565 --> 00:09:59.199 align:left line:-1 position:29% size:42% automatically detects when you 00:09:59.199 --> 00:10:05.271 align:left line:-1 position:31% size:39% are working out. And health. 00:10:05.271 --> 00:10:07.474 align:left line:-1 position:29% size:42% Health has been at the score of 00:10:07.474 --> 00:10:09.008 align:left line:-1 position:32% size:37% Apple Watch as well. Apple 00:10:09.008 --> 00:10:10.510 align:left line:-1 position:29% size:42% Watch put heart rate monitoring 00:10:10.510 --> 00:10:11.411 align:left line:-1 position:32% size:36% right on the wrist and while 00:10:11.411 --> 00:10:12.879 align:left line:-1 position:31% size:38% you could always check your 00:10:12.879 --> 00:10:14.914 align:left line:-1 position:31% size:38% heart rate, Apple Watch now 00:10:14.914 --> 00:10:16.983 align:left line:-1 position:31% size:38% looks in the background and 00:10:16.983 --> 00:10:20.286 align:left line:-1 position:33% size:35% notifies you if it detects an 00:10:20.286 --> 00:10:22.121 align:left line:-1 position:30% size:40% elevated heart rate. This may 00:10:22.121 --> 00:10:23.890 align:left line:-1 position:30% size:41% seem like a simple change, but 00:10:23.890 --> 00:10:26.392 align:left line:-1 position:32% size:37% we see this in our customer 00:10:26.392 --> 00:10:28.962 align:left line:-1 position:35% size:30% letters. It's a profound 00:10:28.962 --> 00:10:30.763 align:left line:-1 position:27% size:46% change. Apple Watch has become 00:10:30.763 --> 00:10:32.031 align:left line:-1 position:33% size:34% an intelligent guardian for 00:10:32.031 --> 00:10:32.599 align:left line:-1 position:42% size:16% your health. 00:10:32.599 --> 00:10:36.970 align:left line:-1 position:42% size:16% (Applause). 00:10:41.174 --> 00:10:43.276 align:left line:-1 position:31% size:38% Today in each of these areas 00:10:43.276 --> 00:10:45.211 align:left line:-1 position:32% size:37% staying connected, living an 00:10:45.211 --> 00:10:47.080 align:left line:-1 position:31% size:39% active life and managing your 00:10:47.080 --> 00:10:48.047 align:left line:-1 position:32% size:36% health, we are taking Apple 00:10:48.047 --> 00:10:50.917 align:left line:-1 position:32% size:37% Watch to the next level, and 00:10:50.917 --> 00:10:53.653 align:left line:-1 position:32% size:36% now I'd like to introduce the 00:10:53.653 --> 00:10:58.291 align:left line:-1 position:29% size:42% next generation of Apple Watch. 00:11:51.878 --> 00:11:54.881 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:12:00.320 --> 00:12:02.622 align:left line:-1 position:35% size:30% Apple Watch Series 4, 00:12:02.622 --> 00:12:04.524 align:left line:-1 position:31% size:38% everything about it has been 00:12:04.524 --> 00:12:08.261 align:left line:-1 position:29% size:42% redesigned and re-engineered. 00:12:08.261 --> 00:12:09.862 align:left line:-1 position:36% size:29% Every detail has been 00:12:09.862 --> 00:12:11.864 align:left line:-1 position:32% size:37% thoughtfully considered and 00:12:11.864 --> 00:12:13.099 align:left line:-1 position:39% size:22% it's just beautiful. 00:12:13.099 --> 00:12:14.901 align:left line:-1 position:42% size:16% (Applause). 00:12:19.606 --> 00:12:21.140 align:left line:-1 position:33% size:35% It all starts with a stunning 00:12:21.140 --> 00:12:22.442 align:left line:-1 position:30% size:40% new display. We have pushed 00:12:22.442 --> 00:12:24.344 align:left line:-1 position:30% size:40% the screens right to the edges 00:12:24.344 --> 00:12:26.713 align:left line:-1 position:29% size:43% and we have curved the corners 00:12:26.713 --> 00:12:28.147 align:left line:-1 position:30% size:41% to perfectly match the shape of 00:12:28.147 --> 00:12:30.383 align:left line:-1 position:32% size:37% the watch. The screens are 00:12:30.383 --> 00:12:31.951 align:left line:-1 position:33% size:35% significantly larger. In fact, 00:12:31.951 --> 00:12:34.721 align:left line:-1 position:33% size:34% they are over 30% larger. 00:12:34.721 --> 00:12:36.089 align:left line:-1 position:42% size:16% (Applause). 00:12:36.089 --> 00:12:39.892 align:left line:-1 position:43% size:15% Thank you. 00:12:39.892 --> 00:12:41.694 align:left line:-1 position:32% size:37% And we have done this with 00:12:41.694 --> 00:12:43.630 align:left line:-1 position:31% size:38% minimal changes to the case 00:12:43.630 --> 00:12:44.964 align:left line:-1 position:32% size:37% size. Series 4 is thinner, so 00:12:44.964 --> 00:12:46.899 align:left line:-1 position:33% size:34% there is actually less total 00:12:46.899 --> 00:12:49.202 align:left line:-1 position:31% size:39% volume than in Series 3. And 00:12:49.202 --> 00:12:51.504 align:left line:-1 position:31% size:39% to take advantage of the new 00:12:51.504 --> 00:12:53.139 align:left line:-1 position:31% size:38% displays, every part of the UI 00:12:53.139 --> 00:12:57.076 align:left line:-1 position:30% size:41% has been redesigned. You will 00:12:57.076 --> 00:13:03.783 align:left line:-1 position:28% size:44% see more in maps and photo and 00:13:03.783 --> 00:13:05.551 align:left line:-1 position:29% size:42% calendar. And we have created 00:13:05.551 --> 00:13:08.354 align:left line:-1 position:30% size:40% new complications. They look 00:13:08.354 --> 00:13:10.623 align:left line:-1 position:31% size:39% beautiful and they show even 00:13:10.623 --> 00:13:11.457 align:left line:-1 position:31% size:38% more information and detail. 00:13:11.457 --> 00:13:13.393 align:left line:-1 position:29% size:42% We have also designed a brand 00:13:13.393 --> 00:13:16.295 align:left line:-1 position:29% size:42% new watch face with up to eight 00:13:16.295 --> 00:13:17.263 align:left line:-1 position:34% size:32% complications that really 00:13:17.263 --> 00:13:19.198 align:left line:-1 position:32% size:37% brings them to life. And you 00:13:19.198 --> 00:13:20.833 align:left line:-1 position:34% size:33% can customize it with the 00:13:20.833 --> 00:13:25.071 align:left line:-1 position:31% size:38% things you care about. Now, 00:13:25.071 --> 00:13:27.840 align:left line:-1 position:29% size:42% you can add loved ones to your 00:13:27.840 --> 00:13:30.143 align:left line:-1 position:31% size:38% watch face and simply tap to 00:13:30.143 --> 00:13:31.778 align:left line:-1 position:31% size:38% connect with them. Or if you 00:13:31.778 --> 00:13:34.247 align:left line:-1 position:36% size:29% are traveling, you can 00:13:34.247 --> 00:13:35.782 align:left line:-1 position:29% size:42% customize a watch face to track 00:13:35.782 --> 00:13:37.083 align:left line:-1 position:33% size:35% the different time zones or 00:13:37.083 --> 00:13:39.819 align:left line:-1 position:31% size:39% maybe you want to create the 00:13:39.819 --> 00:13:41.621 align:left line:-1 position:33% size:35% ultimate health and fitness 00:13:41.621 --> 00:13:41.821 align:left line:-1 position:46% size:9% watch. 00:13:41.821 --> 00:13:44.323 align:left line:-1 position:42% size:16% (Applause). 00:13:47.760 --> 00:13:50.063 align:left line:-1 position:29% size:43% We also redesigned the modular 00:13:50.063 --> 00:13:52.532 align:left line:-1 position:32% size:37% face with more detailed and 00:13:52.532 --> 00:13:53.900 align:left line:-1 position:29% size:42% graphical information from apps 00:13:53.900 --> 00:13:57.336 align:left line:-1 position:30% size:40% like Stocks and heart rate and 00:13:57.336 --> 00:13:58.538 align:left line:-1 position:32% size:37% activity, and even apps from 00:13:58.538 --> 00:14:00.139 align:left line:-1 position:29% size:42% our developers, so now you can 00:14:00.139 --> 00:14:02.175 align:left line:-1 position:33% size:35% track the live score of your 00:14:02.175 --> 00:14:06.612 align:left line:-1 position:30% size:41% favorite team with MLB at bat., 00:14:06.612 --> 00:14:08.548 align:left line:-1 position:31% size:39% your boarding information will 00:14:08.548 --> 00:14:09.849 align:left line:-1 position:30% size:40% appear right on the watch face 00:14:09.849 --> 00:14:13.519 align:left line:-1 position:29% size:42% with the Qantas app or you can 00:14:13.519 --> 00:14:15.588 align:left line:-1 position:33% size:35% glance at nutritional intake 00:14:15.588 --> 00:14:20.526 align:left line:-1 position:31% size:38% with the LifeSum app. Next, 00:14:20.526 --> 00:14:22.662 align:left line:-1 position:32% size:37% the Breathe app has been a 00:14:22.662 --> 00:14:24.130 align:left line:-1 position:30% size:40% popular way for people to take 00:14:24.130 --> 00:14:25.665 align:left line:-1 position:30% size:40% a moment to be more mindful, 00:14:25.665 --> 00:14:27.867 align:left line:-1 position:29% size:42% and now the app is available as 00:14:27.867 --> 00:14:30.536 align:left line:-1 position:30% size:40% a watch face, so with a simple 00:14:30.536 --> 00:14:31.771 align:left line:-1 position:32% size:36% raise of the wrist, the watch 00:14:31.771 --> 00:14:33.740 align:left line:-1 position:31% size:38% face will guide you through a 00:14:33.740 --> 00:14:35.708 align:left line:-1 position:32% size:37% deep breath. And there are 00:14:35.708 --> 00:14:37.043 align:left line:-1 position:32% size:36% three beautiful variations to 00:14:37.043 --> 00:14:41.848 align:left line:-1 position:34% size:32% choose from. It's a little 00:14:41.848 --> 00:14:45.151 align:left line:-1 position:37% size:27% hypnotic. It's kind of 00:14:45.151 --> 00:14:46.519 align:left line:-1 position:30% size:41% wonderful. In addition we have 00:14:46.519 --> 00:14:48.588 align:left line:-1 position:28% size:45% created some dynamic new watch 00:14:48.588 --> 00:14:50.957 align:left line:-1 position:32% size:36% faces that uniquely interact 00:14:50.957 --> 00:14:54.761 align:left line:-1 position:31% size:38% with the shape of the display 00:14:54.761 --> 00:14:57.964 align:left line:-1 position:30% size:40% with the fire face, see how the 00:14:57.964 --> 00:15:00.666 align:left line:-1 position:32% size:36% flames subtly illuminate the 00:15:00.666 --> 00:15:03.503 align:left line:-1 position:32% size:36% ticks of the dial. In the new 00:15:03.503 --> 00:15:06.606 align:left line:-1 position:33% size:35% water face, notice how the 00:15:06.606 --> 00:15:09.509 align:left line:-1 position:30% size:40% bubbles splash off the Edges. 00:15:09.509 --> 00:15:12.678 align:left line:-1 position:33% size:34% And the vapor face, looks 00:15:12.678 --> 00:15:16.482 align:left line:-1 position:31% size:39% amazing with the rich, vibrant 00:15:16.482 --> 00:15:17.650 align:left line:-1 position:30% size:41% colors. We think you are going 00:15:17.650 --> 00:15:19.285 align:left line:-1 position:32% size:37% to love everything about the 00:15:19.285 --> 00:15:23.256 align:left line:-1 position:33% size:34% new displays on Series 4. 00:15:23.256 --> 00:15:25.191 align:left line:-1 position:42% size:16% (Applause). 00:15:29.128 --> 00:15:31.697 align:left line:-1 position:32% size:36% Next let's turn to the Digital 00:15:31.697 --> 00:15:33.065 align:left line:-1 position:30% size:41% Crown. The Digital Crown has 00:15:33.065 --> 00:15:34.567 align:left line:-1 position:30% size:41% been completely re-engineered 00:15:34.567 --> 00:15:37.236 align:left line:-1 position:33% size:34% and it now includes haptic 00:15:37.236 --> 00:15:39.639 align:left line:-1 position:32% size:37% feedback giving you a more 00:15:39.639 --> 00:15:41.574 align:left line:-1 position:28% size:44% responsive and mechanical feel. 00:15:41.574 --> 00:15:44.310 align:left line:-1 position:32% size:36% It's especially great in apps 00:15:44.310 --> 00:15:46.646 align:left line:-1 position:28% size:44% like Podcast and Calendar where 00:15:46.646 --> 00:15:49.248 align:left line:-1 position:30% size:41% you precisely flip through each 00:15:49.248 --> 00:15:51.751 align:left line:-1 position:32% size:37% item. The speaker has also 00:15:51.751 --> 00:15:54.187 align:left line:-1 position:31% size:39% been completely redesigned. 00:15:54.187 --> 00:15:55.755 align:left line:-1 position:30% size:40% It's 50% louder, which is great 00:15:55.755 --> 00:15:58.891 align:left line:-1 position:37% size:26% for phone calls and 00:15:58.891 --> 00:16:02.295 align:left line:-1 position:30% size:40% Walkie-Talkie or Siri requests. 00:16:02.295 --> 00:16:03.729 align:left line:-1 position:30% size:41% Ask Siri something on Series 4 00:16:03.729 --> 00:16:06.599 align:left line:-1 position:27% size:46% and she comes back with volume. 00:16:06.599 --> 00:16:07.733 align:left line:-1 position:33% size:34% You just won't believe the 00:16:07.733 --> 00:16:09.435 align:left line:-1 position:32% size:37% sound you get out of such a 00:16:09.435 --> 00:16:11.838 align:left line:-1 position:31% size:38% small device. We moved the 00:16:11.838 --> 00:16:13.906 align:left line:-1 position:30% size:40% microphone on Series 4 to the 00:16:13.906 --> 00:16:15.208 align:left line:-1 position:30% size:41% opposite side as far away from 00:16:15.208 --> 00:16:17.009 align:left line:-1 position:33% size:35% the speaker as possible to 00:16:17.009 --> 00:16:18.945 align:left line:-1 position:28% size:44% reduce echo, making phone calls 00:16:18.945 --> 00:16:25.885 align:left line:-1 position:30% size:40% even clearer. And the back of 00:16:25.885 --> 00:16:27.887 align:left line:-1 position:36% size:28% series 4 is absolutely 00:16:27.887 --> 00:16:30.056 align:left line:-1 position:32% size:37% beautiful. It's made entirely 00:16:30.056 --> 00:16:33.259 align:left line:-1 position:30% size:40% of black ceramic and sapphire 00:16:33.259 --> 00:16:34.293 align:left line:-1 position:37% size:26% crystal. It's not only 00:16:34.293 --> 00:16:35.895 align:left line:-1 position:38% size:25% beautiful, it's highly 00:16:35.895 --> 00:16:36.896 align:left line:-1 position:31% size:38% functional. Radio waves can 00:16:36.896 --> 00:16:38.898 align:left line:-1 position:29% size:42% now pass through both the front 00:16:38.898 --> 00:16:41.868 align:left line:-1 position:34% size:33% and the back resulting in 00:16:41.868 --> 00:16:43.502 align:left line:-1 position:31% size:38% improved cellular reception. 00:16:43.502 --> 00:16:45.404 align:left line:-1 position:34% size:33% So this along with a new 00:16:45.404 --> 00:16:51.444 align:left line:-1 position:26% size:49% speaker and microphone makes mak 00:16:51.444 --> 00:16:52.445 align:left line:-1 position:35% size:31% series 4 even better for 00:16:52.445 --> 00:16:55.181 align:left line:-1 position:38% size:25% staying connected. 00:16:55.181 --> 00:16:57.083 align:left line:-1 position:42% size:16% (Applause). 00:16:59.485 --> 00:17:01.053 align:left line:-1 position:31% size:39% Series 4 is just as impressive 00:17:01.053 --> 00:17:03.055 align:left line:-1 position:32% size:36% on the inside. The brain of 00:17:03.055 --> 00:17:06.292 align:left line:-1 position:36% size:28% Series 4 is our fourth 00:17:06.292 --> 00:17:07.593 align:left line:-1 position:31% size:39% generation silicon package or 00:17:07.593 --> 00:17:09.896 align:left line:-1 position:34% size:32% SiP and we call is S4. It 00:17:09.896 --> 00:17:12.765 align:left line:-1 position:31% size:38% allows us to build in so many 00:17:12.765 --> 00:17:14.467 align:left line:-1 position:32% size:36% capabilities in such a small 00:17:14.467 --> 00:17:17.937 align:left line:-1 position:29% size:42% device. S4 contains a powerful 00:17:17.937 --> 00:17:19.872 align:left line:-1 position:29% size:42% new dual Core 64-bit processor, 00:17:19.872 --> 00:17:23.342 align:left line:-1 position:31% size:39% and a new GPO, both custom 00:17:23.342 --> 00:17:26.245 align:left line:-1 position:31% size:39% designed by our Apple silicon 00:17:26.245 --> 00:17:30.216 align:left line:-1 position:30% size:41% team to deliver up to two times 00:17:30.216 --> 00:17:30.783 align:left line:-1 position:37% size:26% faster performance. 00:17:30.783 --> 00:17:32.351 align:left line:-1 position:42% size:16% (Applause). 00:17:35.655 --> 00:17:37.356 align:left line:-1 position:37% size:27% On Apple Watch the 00:17:37.356 --> 00:17:40.593 align:left line:-1 position:30% size:40% accelerometer and gyroscope, 00:17:40.593 --> 00:17:42.428 align:left line:-1 position:36% size:28% they power important 00:17:42.428 --> 00:17:44.230 align:left line:-1 position:35% size:31% experiences like all-day 00:17:44.230 --> 00:17:46.032 align:left line:-1 position:34% size:32% activity tracking or even 00:17:46.032 --> 00:17:49.135 align:left line:-1 position:31% size:39% identifying your swim stroke. 00:17:49.135 --> 00:17:51.704 align:left line:-1 position:35% size:31% Well, Series 4 as a Ned 00:17:51.704 --> 00:17:53.572 align:left line:-1 position:30% size:40% generation accelerometer and 00:17:53.572 --> 00:17:55.041 align:left line:-1 position:34% size:33% gyroscope with twice the 00:17:55.041 --> 00:17:58.244 align:left line:-1 position:29% size:43% dynamic range, measuring up to 00:17:58.244 --> 00:18:00.379 align:left line:-1 position:32% size:37% 32 g-forces and can sample 00:18:00.379 --> 00:18:01.814 align:left line:-1 position:30% size:41% motion data eight times faster. 00:18:01.814 --> 00:18:03.516 align:left line:-1 position:29% size:43% You probably have no idea what 00:18:03.516 --> 00:18:04.984 align:left line:-1 position:31% size:38% any of that means, but that's 00:18:04.984 --> 00:18:06.752 align:left line:-1 position:31% size:39% okay, because we do, and it's 00:18:06.752 --> 00:18:10.323 align:left line:-1 position:28% size:44% allowed us to do something new. 00:18:10.323 --> 00:18:13.492 align:left line:-1 position:31% size:38% One of the leading causes of 00:18:13.492 --> 00:18:15.027 align:left line:-1 position:33% size:35% injuries worldwide is falls. 00:18:15.027 --> 00:18:16.529 align:left line:-1 position:34% size:33% So whether you slip off a 00:18:16.529 --> 00:18:18.631 align:left line:-1 position:33% size:35% stepladder or you trip on a 00:18:18.631 --> 00:18:20.232 align:left line:-1 position:35% size:30% curb, I hard fall can be 00:18:20.232 --> 00:18:22.168 align:left line:-1 position:31% size:38% serious and it can be difficult 00:18:22.168 --> 00:18:26.806 align:left line:-1 position:31% size:38% to get immediate help. Well, 00:18:26.806 --> 00:18:29.008 align:left line:-1 position:30% size:41% now Apple Watch Series 4 can 00:18:29.008 --> 00:18:29.709 align:left line:-1 position:42% size:17% detect a fall. 00:18:29.709 --> 00:18:32.178 align:left line:-1 position:42% size:16% (Applause). 00:18:38.217 --> 00:18:39.518 align:left line:-1 position:32% size:36% It's interesting, identifying a 00:18:39.518 --> 00:18:41.487 align:left line:-1 position:31% size:38% fall may sound like a straight 00:18:41.487 --> 00:18:42.755 align:left line:-1 position:35% size:30% forward problem, but it 00:18:42.755 --> 00:18:44.690 align:left line:-1 position:28% size:44% requires a tremendous amount of 00:18:44.690 --> 00:18:46.425 align:left line:-1 position:35% size:30% data and analysis. We 00:18:46.425 --> 00:18:47.360 align:left line:-1 position:35% size:31% conducted studies with 00:18:47.360 --> 00:18:48.761 align:left line:-1 position:29% size:43% thousands of people over a long 00:18:48.761 --> 00:18:50.763 align:left line:-1 position:30% size:41% period of time and we captured 00:18:50.763 --> 00:18:52.765 align:left line:-1 position:30% size:41% data on real world falls and we 00:18:52.765 --> 00:18:53.966 align:left line:-1 position:29% size:43% learned something. We learned 00:18:53.966 --> 00:18:56.836 align:left line:-1 position:33% size:34% that with falls, there is this 00:18:56.836 --> 00:18:58.738 align:left line:-1 position:30% size:40% repeatable motion pattern that 00:18:58.738 --> 00:19:00.673 align:left line:-1 position:28% size:45% happens. For example, when you 00:19:00.673 --> 00:19:02.908 align:left line:-1 position:32% size:36% trip, your body will naturally 00:19:02.908 --> 00:19:03.976 align:left line:-1 position:32% size:37% pitch forward and your arms 00:19:03.976 --> 00:19:05.845 align:left line:-1 position:33% size:34% will go out involuntarily to 00:19:05.845 --> 00:19:08.214 align:left line:-1 position:30% size:41% brace yourself, however, if you 00:19:08.214 --> 00:19:10.916 align:left line:-1 position:31% size:39% slip, there is a natural upward 00:19:10.916 --> 00:19:12.952 align:left line:-1 position:33% size:34% motion of the arms. Well, 00:19:12.952 --> 00:19:16.655 align:left line:-1 position:31% size:39% these are motions Series 4 is 00:19:16.655 --> 00:19:19.125 align:left line:-1 position:32% size:36% ideally suited to recognize. 00:19:19.125 --> 00:19:21.827 align:left line:-1 position:30% size:41% With a new accelerometer and 00:19:21.827 --> 00:19:23.896 align:left line:-1 position:30% size:41% gyroscope, the watch analyzes 00:19:23.896 --> 00:19:25.798 align:left line:-1 position:33% size:35% wrist trajectory and impact 00:19:25.798 --> 00:19:26.932 align:left line:-1 position:29% size:42% acceleration to determine when 00:19:26.932 --> 00:19:28.901 align:left line:-1 position:35% size:31% a fall occurs. And after 00:19:28.901 --> 00:19:31.003 align:left line:-1 position:34% size:32% detecting a fall, Series 4 00:19:31.003 --> 00:19:32.671 align:left line:-1 position:33% size:35% delivers an alert, and from 00:19:32.671 --> 00:19:34.707 align:left line:-1 position:31% size:38% that alert, you can initiate an 00:19:34.707 --> 00:19:37.810 align:left line:-1 position:31% size:38% emergency call. However, if 00:19:37.810 --> 00:19:40.146 align:left line:-1 position:33% size:34% the watch senses you are 00:19:40.146 --> 00:19:41.480 align:left line:-1 position:33% size:35% immobile for one minute, it 00:19:41.480 --> 00:19:44.417 align:left line:-1 position:40% size:21% will start the call 00:19:44.417 --> 00:19:45.985 align:left line:-1 position:33% size:34% automatically. And it also 00:19:45.985 --> 00:19:47.920 align:left line:-1 position:32% size:36% sends a message with your 00:19:47.920 --> 00:19:49.321 align:left line:-1 position:31% size:38% locations to your emergency 00:19:49.321 --> 00:19:51.424 align:left line:-1 position:29% size:42% contacts using the SOS feature 00:19:51.424 --> 00:19:52.925 align:left line:-1 position:35% size:31% that is already built into 00:19:52.925 --> 00:19:56.595 align:left line:-1 position:30% size:40% Apple Watch. Fall detection is 00:19:56.595 --> 00:19:58.097 align:left line:-1 position:31% size:38% a feature we hope you never 00:19:58.097 --> 00:19:59.632 align:left line:-1 position:33% size:35% need, but it's really nice to 00:19:59.632 --> 00:20:00.299 align:left line:-1 position:40% size:20% know it's there. 00:20:00.299 --> 00:20:02.835 align:left line:-1 position:42% size:16% (Applause). 00:20:08.674 --> 00:20:11.077 align:left line:-1 position:31% size:38% The optical heart sensor has 00:20:11.077 --> 00:20:12.545 align:left line:-1 position:30% size:40% been essential to Apple Watch 00:20:12.545 --> 00:20:14.914 align:left line:-1 position:33% size:34% from the beginning, and it 00:20:14.914 --> 00:20:18.851 align:left line:-1 position:33% size:34% allows us to calculate the 00:20:18.851 --> 00:20:20.352 align:left line:-1 position:34% size:32% calorie burn during your 00:20:20.352 --> 00:20:21.787 align:left line:-1 position:34% size:32% workouts, it allows us to 00:20:21.787 --> 00:20:24.857 align:left line:-1 position:31% size:38% determine your resting heart 00:20:24.857 --> 00:20:30.396 align:left line:-1 position:32% size:36% rate, and it also powers the 00:20:30.396 --> 00:20:31.797 align:left line:-1 position:33% size:35% high heart rate notification 00:20:31.797 --> 00:20:34.133 align:left line:-1 position:31% size:38% that has helped Apple Watch 00:20:34.133 --> 00:20:36.368 align:left line:-1 position:30% size:41% become an intelligent guardian 00:20:36.368 --> 00:20:37.937 align:left line:-1 position:30% size:40% for your health. We wanted to 00:20:37.937 --> 00:20:39.972 align:left line:-1 position:28% size:45% do more in some space so we are 00:20:39.972 --> 00:20:41.373 align:left line:-1 position:32% size:37% announcing three new heart 00:20:41.373 --> 00:20:42.641 align:left line:-1 position:39% size:23% features. First, a 00:20:42.641 --> 00:20:43.843 align:left line:-1 position:32% size:37% notification if your heart rate 00:20:43.843 --> 00:20:45.945 align:left line:-1 position:31% size:38% appears to be too low. Now, 00:20:45.945 --> 00:20:47.279 align:left line:-1 position:32% size:37% generally a low heart rate is 00:20:47.279 --> 00:20:49.248 align:left line:-1 position:30% size:41% thought to be a good thing, but 00:20:49.248 --> 00:20:50.883 align:left line:-1 position:32% size:36% if it's too low, it might mean 00:20:50.883 --> 00:20:53.052 align:left line:-1 position:30% size:40% that your heart is not pumping 00:20:53.052 --> 00:20:54.353 align:left line:-1 position:29% size:42% enough blood to the body. That 00:20:54.353 --> 00:20:56.555 align:left line:-1 position:31% size:38% could be a sign of something 00:20:56.555 --> 00:20:58.824 align:left line:-1 position:28% size:45% serious and now Apple Watch can 00:20:58.824 --> 00:20:59.358 align:left line:-1 position:44% size:12% detect it. 00:20:59.358 --> 00:21:03.762 align:left line:-1 position:42% size:16% (Applause). 00:21:05.764 --> 00:21:07.266 align:left line:-1 position:31% size:39% The second feature is related 00:21:07.266 --> 00:21:10.803 align:left line:-1 position:31% size:38% to heart rhythm, and this is a 00:21:10.803 --> 00:21:13.606 align:left line:-1 position:29% size:42% big deal. Apple Watch can now 00:21:13.606 --> 00:21:15.741 align:left line:-1 position:29% size:42% screen your heart rhythm in the 00:21:15.741 --> 00:21:17.643 align:left line:-1 position:30% size:41% background and it sends you a 00:21:17.643 --> 00:21:19.645 align:left line:-1 position:33% size:34% notification if it detects an 00:21:19.645 --> 00:21:22.148 align:left line:-1 position:31% size:39% irregular rhythm that appears 00:21:22.148 --> 00:21:24.150 align:left line:-1 position:36% size:29% to be atrial fibrillation. 00:21:24.150 --> 00:21:26.385 align:left line:-1 position:33% size:34% Now, it woanl catch every 00:21:26.385 --> 00:21:29.255 align:left line:-1 position:35% size:31% instance of afib, but we 00:21:29.255 --> 00:21:30.322 align:left line:-1 position:31% size:39% believe this is going to help a 00:21:30.322 --> 00:21:32.725 align:left line:-1 position:35% size:31% lot of people who didn't 00:21:32.725 --> 00:21:34.793 align:left line:-1 position:32% size:37% otherwise know they had an 00:21:34.793 --> 00:21:34.994 align:left line:-1 position:46% size:8% issue. 00:21:34.994 --> 00:21:39.865 align:left line:-1 position:42% size:16% (Applause). 00:21:43.636 --> 00:21:45.304 align:left line:-1 position:33% size:35% The first two features, they 00:21:45.304 --> 00:21:47.673 align:left line:-1 position:33% size:35% are powered by the optical 00:21:47.673 --> 00:21:49.875 align:left line:-1 position:32% size:36% sensor. The third feature is 00:21:49.875 --> 00:21:51.310 align:left line:-1 position:34% size:32% made possible by a new 00:21:51.310 --> 00:21:54.413 align:left line:-1 position:33% size:34% electrical heart sensor on 00:21:54.413 --> 00:21:55.981 align:left line:-1 position:33% size:35% Series 4. We have added 00:21:55.981 --> 00:21:58.384 align:left line:-1 position:34% size:32% electrodes into the back 00:21:58.384 --> 00:21:59.919 align:left line:-1 position:34% size:32% sapphire crystal and the 00:21:59.919 --> 00:22:02.221 align:left line:-1 position:31% size:39% Digital Crown allowing you to 00:22:02.221 --> 00:22:05.157 align:left line:-1 position:32% size:36% take an electrocardiogram. 00:22:05.157 --> 00:22:08.928 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:22:17.236 --> 00:22:19.538 align:left line:-1 position:29% size:43% it's otherwise known as an ECG, 00:22:19.538 --> 00:22:22.708 align:left line:-1 position:34% size:32% and this is the first ECG 00:22:22.708 --> 00:22:25.311 align:left line:-1 position:40% size:20% product offered 00:22:25.311 --> 00:22:28.147 align:left line:-1 position:32% size:36% over-the-counter directly to 00:22:28.147 --> 00:22:30.649 align:left line:-1 position:42% size:16% consumers. 00:22:30.649 --> 00:22:34.220 align:left line:-1 position:42% size:16% (Applause). 00:22:34.220 --> 00:22:36.188 align:left line:-1 position:29% size:43% An ECG measures the electrical 00:22:36.188 --> 00:22:37.323 align:left line:-1 position:32% size:37% activity of the heartbeat and 00:22:37.323 --> 00:22:40.392 align:left line:-1 position:30% size:40% it's used by physicians to help 00:22:40.392 --> 00:22:43.028 align:left line:-1 position:29% size:42% diagnose certain heart diseases 00:22:43.028 --> 00:22:45.864 align:left line:-1 position:29% size:43% and other conditions and so now 00:22:45.864 --> 00:22:50.636 align:left line:-1 position:29% size:42% you can take an ECG any time, 00:22:50.636 --> 00:22:51.904 align:left line:-1 position:29% size:42% anywhere right from your wrist. 00:22:51.904 --> 00:22:53.606 align:left line:-1 position:30% size:41% You just open the app and you 00:22:53.606 --> 00:22:56.008 align:left line:-1 position:31% size:38% put your finger on the Digital 00:22:56.008 --> 00:22:57.543 align:left line:-1 position:30% size:40% Crown. To show you how this 00:22:57.543 --> 00:22:59.178 align:left line:-1 position:34% size:33% works, let's take a closer 00:22:59.178 --> 00:23:01.146 align:left line:-1 position:32% size:37% look. The built in electrodes 00:23:01.146 --> 00:23:03.616 align:left line:-1 position:33% size:35% in the back crystal and the 00:23:03.616 --> 00:23:06.385 align:left line:-1 position:33% size:34% Digital Crown, they detect 00:23:06.385 --> 00:23:07.686 align:left line:-1 position:32% size:36% electrical impulses from the 00:23:07.686 --> 00:23:08.721 align:left line:-1 position:31% size:39% heartbeat, they route them to 00:23:08.721 --> 00:23:11.056 align:left line:-1 position:29% size:43% the S4 chip which converts them 00:23:11.056 --> 00:23:14.193 align:left line:-1 position:32% size:37% to signal for our algorithms. 00:23:14.193 --> 00:23:16.729 align:left line:-1 position:31% size:38% The entire process takes just 00:23:16.729 --> 00:23:18.197 align:left line:-1 position:35% size:31% 30 seconds, and at the 00:23:18.197 --> 00:23:19.698 align:left line:-1 position:35% size:30% completion of the ECG 00:23:19.698 --> 00:23:21.734 align:left line:-1 position:32% size:37% recording, you will receive a 00:23:21.734 --> 00:23:24.536 align:left line:-1 position:32% size:36% heart rhythm classification. 00:23:24.536 --> 00:23:26.872 align:left line:-1 position:33% size:35% If your heart is beating in a 00:23:26.872 --> 00:23:29.008 align:left line:-1 position:32% size:36% normal rhythm, the app will 00:23:29.008 --> 00:23:31.010 align:left line:-1 position:31% size:38% classify the measurement as 00:23:31.010 --> 00:23:36.949 align:left line:-1 position:28% size:45% sign usinus rhythm and the app w 00:23:36.949 --> 00:23:38.484 align:left line:-1 position:39% size:22% cls classify atrial 00:23:38.484 --> 00:23:40.486 align:left line:-1 position:37% size:26% fibrillation. All ECG 00:23:40.486 --> 00:23:41.186 align:left line:-1 position:40% size:20% recordings, the 00:23:41.186 --> 00:23:42.554 align:left line:-1 position:34% size:33% classifications, the noted 00:23:42.554 --> 00:23:45.124 align:left line:-1 position:31% size:39% symptoms, they are all stored 00:23:45.124 --> 00:23:48.093 align:left line:-1 position:30% size:41% in health app in a PDF you can 00:23:48.093 --> 00:23:49.495 align:left line:-1 position:30% size:40% pair with your doctor. So your 00:23:49.495 --> 00:23:50.896 align:left line:-1 position:31% size:38% doctor has a detailed picture 00:23:50.896 --> 00:23:53.065 align:left line:-1 position:30% size:40% of your heart rhythm similar to 00:23:53.065 --> 00:23:56.268 align:left line:-1 position:30% size:40% a lead one ECG that is usually 00:23:56.268 --> 00:23:57.903 align:left line:-1 position:33% size:35% only obtained in the clinic. 00:23:57.903 --> 00:23:59.805 align:left line:-1 position:29% size:42% And to give you his thoughts on 00:23:59.805 --> 00:24:02.007 align:left line:-1 position:33% size:34% this, I'd like to invite to the 00:24:02.007 --> 00:24:05.177 align:left line:-1 position:33% size:34% stage the president of the 00:24:05.177 --> 00:24:06.045 align:left line:-1 position:28% size:44% American Heart Association, and 00:24:06.045 --> 00:24:09.882 align:left line:-1 position:31% size:39% also a practicing cardiologist, 00:24:09.882 --> 00:24:12.284 align:left line:-1 position:38% size:24% Dr. Ivor Benjamin. 00:24:12.284 --> 00:24:14.486 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:24:18.324 --> 00:24:20.859 align:left line:-1 position:28% size:44% >> IVOR BENJAMIN: Thank you, 00:24:20.859 --> 00:24:23.562 align:left line:-1 position:32% size:36% Jeff. I'm inspired by the life 00:24:23.562 --> 00:24:27.666 align:left line:-1 position:30% size:40% saving potential of technology 00:24:27.666 --> 00:24:29.935 align:left line:-1 position:29% size:42% and applaud Apple's innovation 00:24:29.935 --> 00:24:32.805 align:left line:-1 position:32% size:36% and commitment to health. 00:24:32.805 --> 00:24:35.007 align:left line:-1 position:28% size:44% Capturing meaningful data about 00:24:35.007 --> 00:24:37.743 align:left line:-1 position:32% size:37% a person's heart in real time 00:24:37.743 --> 00:24:41.347 align:left line:-1 position:29% size:42% is changing the way we practice 00:24:41.347 --> 00:24:43.882 align:left line:-1 position:31% size:38% medicine. In my experience, 00:24:43.882 --> 00:24:46.285 align:left line:-1 position:30% size:40% people often report symptoms 00:24:46.285 --> 00:24:48.387 align:left line:-1 position:32% size:36% that are absent during their 00:24:48.387 --> 00:24:51.924 align:left line:-1 position:32% size:36% medical visits. That is why 00:24:51.924 --> 00:24:54.626 align:left line:-1 position:37% size:26% information is vital. 00:24:54.626 --> 00:24:56.428 align:left line:-1 position:31% size:38% Information about a person's 00:24:56.428 --> 00:24:58.864 align:left line:-1 position:32% size:36% daily life-style choices, and 00:24:58.864 --> 00:25:01.467 align:left line:-1 position:33% size:34% their specific health data. 00:25:01.467 --> 00:25:05.304 align:left line:-1 position:32% size:36% The ability to access health 00:25:05.304 --> 00:25:06.939 align:left line:-1 position:37% size:26% data on on-demand 00:25:06.939 --> 00:25:09.108 align:left line:-1 position:31% size:38% electrocardiogram or ECG is 00:25:09.108 --> 00:25:13.045 align:left line:-1 position:29% size:43% game changing, especially when 00:25:13.045 --> 00:25:15.647 align:left line:-1 position:33% size:35% evaluating atrial fibrillation, 00:25:15.647 --> 00:25:18.317 align:left line:-1 position:32% size:36% an irregular and often rapid 00:25:18.317 --> 00:25:20.285 align:left line:-1 position:31% size:39% heart rate that can increase a 00:25:20.285 --> 00:25:22.454 align:left line:-1 position:31% size:38% person's risk of stroke, heart 00:25:22.454 --> 00:25:24.590 align:left line:-1 position:39% size:23% failure, and other 00:25:24.590 --> 00:25:27.226 align:left line:-1 position:31% size:39% health-related complications. 00:25:27.226 --> 00:25:28.927 align:left line:-1 position:35% size:30% At the American Heart 00:25:28.927 --> 00:25:31.196 align:left line:-1 position:30% size:41% Association, we are committed 00:25:31.196 --> 00:25:33.532 align:left line:-1 position:29% size:43% to educate and empower people 00:25:33.532 --> 00:25:37.236 align:left line:-1 position:31% size:39% to be Proactive in all areas of 00:25:37.236 --> 00:25:40.739 align:left line:-1 position:31% size:38% their health and general well 00:25:40.739 --> 00:25:41.807 align:left line:-1 position:32% size:37% being. The American Heart 00:25:41.807 --> 00:25:43.409 align:left line:-1 position:33% size:35% Association is a relentless 00:25:43.409 --> 00:25:46.979 align:left line:-1 position:33% size:35% force for a world of longer, 00:25:46.979 --> 00:25:49.715 align:left line:-1 position:31% size:39% healthier lives. Products that 00:25:49.715 --> 00:25:52.651 align:left line:-1 position:30% size:40% seek to provide deeper health 00:25:52.651 --> 00:25:56.188 align:left line:-1 position:31% size:38% insights like the Apple Watch 00:25:56.188 --> 00:25:57.923 align:left line:-1 position:31% size:38% Series 4 offer great potential 00:25:57.923 --> 00:25:59.725 align:left line:-1 position:33% size:35% in getting us there. Thank 00:25:59.725 --> 00:25:59.892 align:left line:-1 position:47% size:6% you. 00:25:59.892 --> 00:26:01.727 align:left line:-1 position:42% size:16% (Applause). 00:26:01.727 --> 00:26:07.065 align:left line:-1 position:39% size:23% Back to you, Jeff. 00:26:14.706 --> 00:26:15.274 align:left line:-1 position:31% size:39% >> JEFF WILLIAMS: Thanks, 00:26:15.274 --> 00:26:17.009 align:left line:-1 position:32% size:37% doctor, it's great to have the 00:26:17.009 --> 00:26:19.578 align:left line:-1 position:30% size:40% support of the American Heart 00:26:19.578 --> 00:26:21.013 align:left line:-1 position:34% size:33% Association, and I'm also 00:26:21.013 --> 00:26:23.682 align:left line:-1 position:28% size:44% pleased to say we have received 00:26:23.682 --> 00:26:26.218 align:left line:-1 position:34% size:33% clearance from the FDA. 00:26:26.218 --> 00:26:28.987 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:26:37.830 --> 00:26:41.333 align:left line:-1 position:30% size:41% and this is a deNovo clearance 00:26:41.333 --> 00:26:42.801 align:left line:-1 position:32% size:36% which means it's the first of 00:26:42.801 --> 00:26:44.770 align:left line:-1 position:33% size:34% its kind. Also the irregular 00:26:44.770 --> 00:26:50.576 align:left line:-1 position:32% size:36% heart rhythm alert has also 00:26:50.576 --> 00:26:52.277 align:left line:-1 position:29% size:43% received FDA clearance, both of 00:26:52.277 --> 00:26:53.278 align:left line:-1 position:36% size:28% these features will be 00:26:53.278 --> 00:26:54.680 align:left line:-1 position:32% size:37% available to U.S. customers 00:26:54.680 --> 00:26:55.781 align:left line:-1 position:33% size:34% later this year and we are 00:26:55.781 --> 00:26:57.516 align:left line:-1 position:31% size:39% working hard to bring them to 00:26:57.516 --> 00:26:59.585 align:left line:-1 position:31% size:38% customers around the world. 00:26:59.585 --> 00:27:02.955 align:left line:-1 position:42% size:16% (Applause). 00:27:05.557 --> 00:27:07.025 align:left line:-1 position:31% size:39% I just have to show you when 00:27:07.025 --> 00:27:09.495 align:left line:-1 position:30% size:40% you open the app, this is what 00:27:09.495 --> 00:27:11.797 align:left line:-1 position:32% size:37% you see on the watch face. 00:27:11.797 --> 00:27:15.167 align:left line:-1 position:33% size:34% It's really, really beautiful. 00:27:15.167 --> 00:27:16.568 align:left line:-1 position:32% size:36% People in general don't like 00:27:16.568 --> 00:27:17.636 align:left line:-1 position:32% size:37% things that are medical, this 00:27:17.636 --> 00:27:19.938 align:left line:-1 position:30% size:41% kind of makes you want to take 00:27:19.938 --> 00:27:22.407 align:left line:-1 position:30% size:40% an ECG. It's amazing to think 00:27:22.407 --> 00:27:24.543 align:left line:-1 position:30% size:40% that the same watch you wear 00:27:24.543 --> 00:27:25.811 align:left line:-1 position:30% size:41% every day to make phone calls 00:27:25.811 --> 00:27:29.948 align:left line:-1 position:29% size:43% and respond to messages, track 00:27:29.948 --> 00:27:32.017 align:left line:-1 position:34% size:32% your activity, even run a 00:27:32.017 --> 00:27:33.886 align:left line:-1 position:28% size:44% marathon can now take an ECG. 00:27:33.886 --> 00:27:36.054 align:left line:-1 position:42% size:16% (Applause). 00:27:40.859 --> 00:27:43.295 align:left line:-1 position:32% size:36% Apple Watch series 4 is the 00:27:43.295 --> 00:27:44.396 align:left line:-1 position:33% size:34% ultimate guardian for your 00:27:44.396 --> 00:27:46.798 align:left line:-1 position:35% size:30% health, the best fitness 00:27:46.798 --> 00:27:47.900 align:left line:-1 position:33% size:34% companion, and the most 00:27:47.900 --> 00:27:49.735 align:left line:-1 position:35% size:31% convenient way to stay 00:27:49.735 --> 00:27:50.936 align:left line:-1 position:33% size:34% connected, and with all of 00:27:50.936 --> 00:27:52.337 align:left line:-1 position:33% size:35% these amazing features, of 00:27:52.337 --> 00:27:56.008 align:left line:-1 position:34% size:32% course, your data is still 00:27:56.008 --> 00:27:57.409 align:left line:-1 position:30% size:41% protected. At Apple we believe 00:27:57.409 --> 00:27:58.377 align:left line:-1 position:33% size:34% your personal information 00:27:58.377 --> 00:28:00.779 align:left line:-1 position:32% size:36% belongs to you, you should 00:28:00.779 --> 00:28:02.014 align:left line:-1 position:31% size:38% decide who you share it with 00:28:02.014 --> 00:28:04.550 align:left line:-1 position:30% size:40% and who gets to see it, period. 00:28:04.550 --> 00:28:07.019 align:left line:-1 position:42% size:16% (Applause). 00:28:10.055 --> 00:28:13.091 align:left line:-1 position:31% size:38% All of your health and fitness 00:28:13.091 --> 00:28:18.330 align:left line:-1 position:31% size:39% data, it's encrypted on device 00:28:18.330 --> 00:28:20.499 align:left line:-1 position:32% size:36% and in the Cloud. So Apple 00:28:20.499 --> 00:28:22.834 align:left line:-1 position:30% size:40% Watch Series 4, larger display, 00:28:22.834 --> 00:28:24.536 align:left line:-1 position:32% size:37% brand new UI, Digital Crown 00:28:24.536 --> 00:28:28.473 align:left line:-1 position:31% size:38% with haptics, up to two times 00:28:28.473 --> 00:28:29.875 align:left line:-1 position:33% size:35% faster performance, louder 00:28:29.875 --> 00:28:33.579 align:left line:-1 position:30% size:40% speaker, fall detection, and an 00:28:33.579 --> 00:28:34.212 align:left line:-1 position:37% size:26% industry-first built in 00:28:34.212 --> 00:28:35.614 align:left line:-1 position:30% size:41% electrical heart sensor capable 00:28:35.614 --> 00:28:39.084 align:left line:-1 position:33% size:34% of taking an ECG, and, of 00:28:39.084 --> 00:28:41.486 align:left line:-1 position:36% size:29% course, cellular, GPS, 00:28:41.486 --> 00:28:42.888 align:left line:-1 position:32% size:36% altimeter, swim proof, and I 00:28:42.888 --> 00:28:44.323 align:left line:-1 position:32% size:37% have probably missed some 00:28:44.323 --> 00:28:46.825 align:left line:-1 position:30% size:41% things. We also have the most 00:28:46.825 --> 00:28:49.861 align:left line:-1 position:30% size:40% advanced wearable Operating 00:28:49.861 --> 00:28:51.463 align:left line:-1 position:29% size:42% System watchOS 5. So with all 00:28:51.463 --> 00:28:55.567 align:left line:-1 position:29% size:42% of these features and a slimmer 00:28:55.567 --> 00:28:57.402 align:left line:-1 position:34% size:33% design, you are probably 00:28:57.402 --> 00:29:02.107 align:left line:-1 position:28% size:44% wonderiwondering about battery l 00:29:02.107 --> 00:29:04.977 align:left line:-1 position:30% size:41% Series 4 has the same 18-hour 00:29:04.977 --> 00:29:06.712 align:left line:-1 position:30% size:40% battery life that our customers 00:29:06.712 --> 00:29:09.281 align:left line:-1 position:35% size:30% enjoy on Apple Watch. 00:29:09.281 --> 00:29:10.515 align:left line:-1 position:42% size:16% (Applause). 00:29:10.515 --> 00:29:12.551 align:left line:-1 position:28% size:44% And we've increased the outdoor 00:29:12.551 --> 00:29:13.852 align:left line:-1 position:32% size:37% workout time to six hours so 00:29:13.852 --> 00:29:16.188 align:left line:-1 position:30% size:41% you can have full GPS tracking 00:29:16.188 --> 00:29:20.592 align:left line:-1 position:30% size:41% which is perfect for those Mara 00:29:20.592 --> 00:29:23.228 align:left line:-1 position:30% size:40% marathons or long bike rides. 00:29:23.228 --> 00:29:25.364 align:left line:-1 position:29% size:43% Apple Watch has been designed 00:29:25.364 --> 00:29:27.366 align:left line:-1 position:34% size:32% and manufactured in an 00:29:27.366 --> 00:29:27.999 align:left line:-1 position:31% size:39% environmentally friendly way. 00:29:27.999 --> 00:29:30.302 align:left line:-1 position:29% size:42% We have created a video about 00:29:30.302 --> 00:29:31.370 align:left line:-1 position:32% size:36% Series 4 and I would like to 00:29:31.370 --> 00:29:32.971 align:left line:-1 position:36% size:29% show that to you now. 00:29:50.255 --> 00:29:53.091 align:left line:-1 position:31% size:39% Apple Watch Series 4 is more 00:29:53.091 --> 00:29:54.726 align:left line:-1 position:37% size:27% than an evolution. It 00:29:54.726 --> 00:29:56.895 align:left line:-1 position:33% size:34% represents a fundamental 00:29:56.895 --> 00:30:00.565 align:left line:-1 position:30% size:40% redesign and reEngineering of 00:30:00.565 --> 00:30:01.833 align:left line:-1 position:42% size:17% Apple Watch 00:30:03.635 --> 00:30:07.172 align:left line:-1 position:33% size:35% While retaining the original 00:30:07.172 --> 00:30:08.106 align:left line:-1 position:35% size:30% iconic design, we have 00:30:08.106 --> 00:30:09.941 align:left line:-1 position:29% size:42% developed and refined the form 00:30:09.941 --> 00:30:12.744 align:left line:-1 position:33% size:34% also managing to make it 00:30:12.744 --> 00:30:15.781 align:left line:-1 position:32% size:36% thinner. The new display is 00:30:15.781 --> 00:30:19.151 align:left line:-1 position:32% size:36% now over 30% larger and is 00:30:19.151 --> 00:30:21.253 align:left line:-1 position:30% size:40% seamlessly integrated into the 00:30:21.253 --> 00:30:23.388 align:left line:-1 position:32% size:36% product. The interface has 00:30:23.388 --> 00:30:25.323 align:left line:-1 position:32% size:36% been redesigned for a new 00:30:25.323 --> 00:30:26.825 align:left line:-1 position:35% size:30% display providing more 00:30:26.825 --> 00:30:29.928 align:left line:-1 position:31% size:39% information with richer detail. 00:30:29.928 --> 00:30:32.497 align:left line:-1 position:29% size:42% The hardware and the software 00:30:32.497 --> 00:30:34.733 align:left line:-1 position:31% size:39% combine to define a very new 00:30:34.733 --> 00:30:39.371 align:left line:-1 position:32% size:37% and truly integrated singular 00:30:39.371 --> 00:30:41.606 align:left line:-1 position:32% size:37% design. Navigating with the 00:30:41.606 --> 00:30:42.974 align:left line:-1 position:31% size:38% Digital Crown already one of 00:30:42.974 --> 00:30:44.710 align:left line:-1 position:30% size:41% the most intricate mechanisms 00:30:44.710 --> 00:30:47.612 align:left line:-1 position:29% size:42% we have ever created has been 00:30:47.612 --> 00:30:50.449 align:left line:-1 position:33% size:35% entirely re-engineered with 00:30:50.449 --> 00:30:52.751 align:left line:-1 position:32% size:37% haptic feedback delivering a 00:30:52.751 --> 00:30:55.353 align:left line:-1 position:30% size:41% precise mechanical feel as you 00:30:55.353 --> 00:30:56.722 align:left line:-1 position:46% size:8% scroll. 00:30:56.722 --> 00:31:00.258 align:left line:-1 position:31% size:39% In addition to an optical heart 00:31:00.258 --> 00:31:02.060 align:left line:-1 position:31% size:38% sensor, there is a new Apple 00:31:02.060 --> 00:31:02.761 align:left line:-1 position:34% size:33% designed electrical heart 00:31:02.761 --> 00:31:04.529 align:left line:-1 position:30% size:40% sensor that allows you to take 00:31:04.529 --> 00:31:07.432 align:left line:-1 position:29% size:42% an electrocardiogram or ECG to 00:31:07.432 --> 00:31:11.203 align:left line:-1 position:34% size:33% share with your doctor, a 00:31:11.203 --> 00:31:13.371 align:left line:-1 position:30% size:40% momentous achievement for a 00:31:13.371 --> 00:31:14.873 align:left line:-1 position:32% size:37% wearable device. Placing a 00:31:14.873 --> 00:31:17.309 align:left line:-1 position:33% size:35% finger on the Digital Crown 00:31:17.309 --> 00:31:19.811 align:left line:-1 position:32% size:37% creates a closed circuit with 00:31:19.811 --> 00:31:21.046 align:left line:-1 position:35% size:30% electrodes on the back 00:31:21.046 --> 00:31:24.382 align:left line:-1 position:28% size:44% providing data the ECG app uses 00:31:24.382 --> 00:31:27.119 align:left line:-1 position:30% size:40% to analyze your heart rhythm. 00:31:27.119 --> 00:31:28.019 align:left line:-1 position:33% size:35% While understanding heart 00:31:28.019 --> 00:31:31.923 align:left line:-1 position:31% size:38% health is essential to our well 00:31:31.923 --> 00:31:34.259 align:left line:-1 position:31% size:39% being, additional features and 00:31:34.259 --> 00:31:35.861 align:left line:-1 position:29% size:42% enhancements encourage us to 00:31:35.861 --> 00:31:39.131 align:left line:-1 position:31% size:39% live an overall healthier, more 00:31:39.131 --> 00:31:42.534 align:left line:-1 position:40% size:20% active life. The 00:31:42.534 --> 00:31:44.569 align:left line:-1 position:30% size:40% accelerometer, gyroscope and 00:31:44.569 --> 00:31:45.771 align:left line:-1 position:31% size:38% altimeter allow you to record 00:31:45.771 --> 00:31:48.373 align:left line:-1 position:29% size:43% new types of workouts, measure 00:31:48.373 --> 00:31:50.041 align:left line:-1 position:30% size:40% runs with increased precision, 00:31:50.041 --> 00:31:52.644 align:left line:-1 position:31% size:39% and track your all-day activity 00:31:52.644 --> 00:31:56.448 align:left line:-1 position:29% size:43% with great accuracy. Enharnsed 00:31:56.448 --> 00:31:59.284 align:left line:-1 position:32% size:37% cellular -- enhanced cellular 00:31:59.284 --> 00:32:00.685 align:left line:-1 position:29% size:42% connectivity enables something 00:32:00.685 --> 00:32:02.387 align:left line:-1 position:34% size:33% truly liberating, the ability 00:32:02.387 --> 00:32:03.588 align:left line:-1 position:33% size:35% to stay connected with just 00:32:03.588 --> 00:32:06.057 align:left line:-1 position:29% size:42% your watch. Phone calls, music 00:32:06.057 --> 00:32:08.260 align:left line:-1 position:29% size:42% streaming and even emergency 00:32:08.260 --> 00:32:10.195 align:left line:-1 position:30% size:40% assistance are all immediately 00:32:10.195 --> 00:32:13.765 align:left line:-1 position:34% size:33% available from your wrist. 00:32:13.765 --> 00:32:16.868 align:left line:-1 position:33% size:34% Apple Watch Series 4 is a 00:32:16.868 --> 00:32:18.670 align:left line:-1 position:35% size:30% device so powerful, so 00:32:18.670 --> 00:32:20.705 align:left line:-1 position:31% size:38% personal, so liberating, it can 00:32:20.705 --> 00:32:23.975 align:left line:-1 position:31% size:39% change the way you live each 00:32:23.975 --> 00:32:26.444 align:left line:-1 position:47% size:6% day. 00:32:26.444 --> 00:32:29.080 align:left line:-1 position:42% size:16% (Applause). 00:32:37.622 --> 00:32:40.458 align:left line:-1 position:32% size:36% Series 4 will be available in 00:32:40.458 --> 00:32:42.961 align:left line:-1 position:34% size:33% three aluminum finishes, 00:32:42.961 --> 00:32:45.096 align:left line:-1 position:32% size:37% silver, gold and Space Gray, 00:32:45.096 --> 00:32:47.699 align:left line:-1 position:31% size:39% and the stainless collection is 00:32:47.699 --> 00:32:50.502 align:left line:-1 position:34% size:32% absolutely beautiful with 00:32:50.502 --> 00:32:52.537 align:left line:-1 position:31% size:38% polished in space black. We 00:32:52.537 --> 00:32:54.139 align:left line:-1 position:30% size:41% have shipped stainless before, 00:32:54.139 --> 00:32:56.541 align:left line:-1 position:31% size:38% but there is something about 00:32:56.541 --> 00:32:58.109 align:left line:-1 position:33% size:35% Series 4 that is even more 00:32:58.109 --> 00:32:59.377 align:left line:-1 position:29% size:42% gorgeous. And there is a brand 00:32:59.377 --> 00:33:01.446 align:left line:-1 position:33% size:34% new finish, gold stainless, 00:33:01.446 --> 00:33:04.282 align:left line:-1 position:35% size:31% which is, it is wonderful 00:33:04.282 --> 00:33:08.887 align:left line:-1 position:30% size:41% paired with this Milanese Loop. 00:33:08.887 --> 00:33:10.522 align:left line:-1 position:42% size:16% (Applause). 00:33:10.522 --> 00:33:13.825 align:left line:-1 position:29% size:42% All band colors and band styles 00:33:13.825 --> 00:33:15.727 align:left line:-1 position:33% size:35% fit any generation of Apple 00:33:15.727 --> 00:33:19.598 align:left line:-1 position:30% size:40% Watch so all of those Series 4 00:33:19.598 --> 00:33:20.498 align:left line:-1 position:32% size:36% customers, all of the bands 00:33:20.498 --> 00:33:22.033 align:left line:-1 position:30% size:40% that you already own will work 00:33:22.033 --> 00:33:24.469 align:left line:-1 position:34% size:32% just fine on the Series 4. 00:33:24.469 --> 00:33:28.139 align:left line:-1 position:42% size:16% (Applause). 00:33:28.139 --> 00:33:31.943 align:left line:-1 position:30% size:41% For customers who love Nike+, 00:33:31.943 --> 00:33:33.678 align:left line:-1 position:32% size:37% especially runners, it's been 00:33:33.678 --> 00:33:35.780 align:left line:-1 position:33% size:35% optimized for Series 4 with 00:33:35.780 --> 00:33:37.349 align:left line:-1 position:32% size:36% full screen watch faces that 00:33:37.349 --> 00:33:38.917 align:left line:-1 position:30% size:41% look great, and they have done 00:33:38.917 --> 00:33:41.519 align:left line:-1 position:31% size:39% something really cool with the 00:33:41.519 --> 00:33:42.787 align:left line:-1 position:31% size:38% Nike Sport Loop. They have 00:33:42.787 --> 00:33:45.590 align:left line:-1 position:34% size:32% added reflective yarn for 00:33:45.590 --> 00:33:46.424 align:left line:-1 position:38% size:24% nighttime visibility. 00:33:46.424 --> 00:33:48.326 align:left line:-1 position:42% size:16% (Applause). 00:33:53.031 --> 00:33:54.900 align:left line:-1 position:29% size:42% Apple Watch Hermes continues 00:33:54.900 --> 00:33:58.270 align:left line:-1 position:32% size:37% this fall with some bold new 00:33:58.270 --> 00:34:00.171 align:left line:-1 position:29% size:42% looks. There is these gorgeous 00:34:00.171 --> 00:34:03.608 align:left line:-1 position:30% size:41% color blocks on the watch face, 00:34:03.608 --> 00:34:04.709 align:left line:-1 position:33% size:34% and they change with the 00:34:04.709 --> 00:34:07.012 align:left line:-1 position:30% size:41% passage of time, and they look 00:34:07.012 --> 00:34:09.247 align:left line:-1 position:32% size:36% really wonderful paired with 00:34:09.247 --> 00:34:14.185 align:left line:-1 position:40% size:21% the new bands. 00:34:14.185 --> 00:34:18.890 align:left line:-1 position:42% size:16% (Applause). 00:34:18.890 --> 00:34:23.728 align:left line:-1 position:32% size:36% Series 4 with GPS starts at 00:34:23.728 --> 00:34:25.830 align:left line:-1 position:32% size:36% $399, Series 4 with cellular 00:34:25.830 --> 00:34:29.100 align:left line:-1 position:32% size:36% started at $499 and we are 00:34:29.100 --> 00:34:31.436 align:left line:-1 position:33% size:34% keeping Series 3 in line at 00:34:31.436 --> 00:34:34.539 align:left line:-1 position:30% size:41% more affordable prices starting 00:34:34.539 --> 00:34:40.779 align:left line:-1 position:31% size:39% at $279. Series 4GPS will be 00:34:40.779 --> 00:34:43.782 align:left line:-1 position:33% size:34% available in 26 markets at 00:34:43.782 --> 00:34:45.850 align:left line:-1 position:31% size:39% launch. Series 4 with cellular 00:34:45.850 --> 00:34:48.787 align:left line:-1 position:32% size:36% will start in 16 markets with 00:34:48.787 --> 00:34:50.021 align:left line:-1 position:32% size:37% 34 carriers, that's more than 00:34:50.021 --> 00:34:51.456 align:left line:-1 position:29% size:42% twice the number of carriers we 00:34:51.456 --> 00:34:55.093 align:left line:-1 position:31% size:38% had last year. You can order 00:34:55.093 --> 00:34:57.162 align:left line:-1 position:31% size:38% Series 4 starting Friday. And 00:34:57.162 --> 00:34:59.698 align:left line:-1 position:36% size:29% it will be available the 00:34:59.698 --> 00:35:01.232 align:left line:-1 position:39% size:22% following Friday, 00:35:01.232 --> 00:35:03.969 align:left line:-1 position:31% size:38% September 21st. Series 3 at 00:35:03.969 --> 00:35:05.003 align:left line:-1 position:33% size:34% the new price is available 00:35:05.003 --> 00:35:08.606 align:left line:-1 position:34% size:33% right after the show. And 00:35:08.606 --> 00:35:11.343 align:left line:-1 position:29% size:42% watchOS 5, the most advanced 00:35:11.343 --> 00:35:13.078 align:left line:-1 position:29% size:43% wearable Operating System, will 00:35:13.078 --> 00:35:14.212 align:left line:-1 position:40% size:20% be available on 00:35:14.212 --> 00:35:17.282 align:left line:-1 position:30% size:40% September 17th. That's Apple 00:35:17.282 --> 00:35:20.151 align:left line:-1 position:31% size:39% Watch, and now back to Tim. 00:35:20.151 --> 00:35:23.722 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:35:23.722 --> 00:35:26.291 align:left line:-1 position:31% size:38% >> TIM COOK: Thank you. I 00:35:26.291 --> 00:35:29.227 align:left line:-1 position:29% size:43% could not be more excited about 00:35:29.227 --> 00:35:30.562 align:left line:-1 position:33% size:35% the Apple Watch Series 4. 00:35:30.562 --> 00:35:32.797 align:left line:-1 position:36% size:28% Apple Watch is really 00:35:32.797 --> 00:35:33.898 align:left line:-1 position:30% size:41% redefining what a watch can do 00:35:33.898 --> 00:35:36.801 align:left line:-1 position:29% size:42% for you. Now, we made a video 00:35:36.801 --> 00:35:38.903 align:left line:-1 position:30% size:40% about how the Apple Watch is 00:35:38.903 --> 00:35:41.072 align:left line:-1 position:30% size:40% inspiring people all around the 00:35:41.072 --> 00:35:43.808 align:left line:-1 position:31% size:38% world to be more active, and 00:35:43.808 --> 00:35:45.477 align:left line:-1 position:31% size:38% I'd love to run it for you now. 00:35:45.477 --> 00:35:46.911 align:left line:-1 position:31% size:38% I think you are going to get a 00:35:46.911 --> 00:35:48.646 align:left line:-1 position:42% size:17% kick out of it. 00:35:53.752 --> 00:35:53.952 align:left line:-1 position:49% size:2% ♪ 00:35:53.952 --> 00:35:55.787 align:left line:-1 position:31% size:39% You put your right arm in, you 00:35:55.787 --> 00:35:57.689 align:left line:-1 position:30% size:40% put your right arm out, you put 00:35:57.689 --> 00:35:59.624 align:left line:-1 position:29% size:42% your right arm in and you shake 00:35:59.624 --> 00:36:01.760 align:left line:-1 position:35% size:31% it all about. You do the 00:36:01.760 --> 00:36:02.961 align:left line:-1 position:33% size:34% Hokeypokey and you turn 00:36:02.961 --> 00:36:06.831 align:left line:-1 position:32% size:37% yourself around, that's what 00:36:06.831 --> 00:36:08.433 align:left line:-1 position:33% size:35% it's all about. You put your 00:36:08.433 --> 00:36:10.201 align:left line:-1 position:32% size:36% left foot in, you put your left 00:36:10.201 --> 00:36:11.736 align:left line:-1 position:34% size:33% foot out, you put your left 00:36:11.736 --> 00:36:14.139 align:left line:-1 position:33% size:35% foot in and you shake it all 00:36:14.139 --> 00:36:14.406 align:left line:-1 position:46% size:9% about. 00:36:14.406 --> 00:36:17.609 align:left line:-1 position:32% size:37% >> Hey, honey, still running. 00:36:28.620 --> 00:36:37.395 align:left line:-1 position:49% size:2% ♪ 00:36:43.301 --> 00:36:50.075 align:left line:-1 position:49% size:2% ♪ 00:36:51.276 --> 00:36:57.082 align:left line:-1 position:42% size:16% (Applause). 00:36:57.082 --> 00:36:59.184 align:left line:-1 position:31% size:39% We really love what the Apple 00:36:59.184 --> 00:37:01.453 align:left line:-1 position:30% size:41% Watch is doing to get the world 00:37:01.453 --> 00:37:03.254 align:left line:-1 position:34% size:33% moving. So that is Apple 00:37:03.254 --> 00:37:07.759 align:left line:-1 position:31% size:38% Watch. Now, let's talk about 00:37:07.759 --> 00:37:07.992 align:left line:-1 position:45% size:11% iPhone. 00:37:07.992 --> 00:37:10.261 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:37:10.261 --> 00:37:11.930 align:left line:-1 position:30% size:40% IPhone X defined the future of 00:37:11.930 --> 00:37:15.133 align:left line:-1 position:31% size:39% the Smartphone, it introduced 00:37:15.133 --> 00:37:16.835 align:left line:-1 position:30% size:40% new technologies that is at the 00:37:16.835 --> 00:37:18.236 align:left line:-1 position:36% size:29% cutting edge of what's 00:37:18.236 --> 00:37:21.206 align:left line:-1 position:31% size:38% possible. With a stunning all 00:37:21.206 --> 00:37:24.309 align:left line:-1 position:32% size:37% screen design and intoo tich 00:37:24.309 --> 00:37:25.710 align:left line:-1 position:31% size:39% gestures -- intuitive gestures, 00:37:25.710 --> 00:37:28.813 align:left line:-1 position:35% size:31% with technology like the 00:37:28.813 --> 00:37:30.348 align:left line:-1 position:29% size:42% TrueDepth Camera System and 00:37:30.348 --> 00:37:31.983 align:left line:-1 position:27% size:46% Face ID where your face becomes 00:37:31.983 --> 00:37:35.620 align:left line:-1 position:28% size:44% your password. IPhone X has an 00:37:35.620 --> 00:37:37.422 align:left line:-1 position:30% size:40% incredible camera system that 00:37:37.422 --> 00:37:38.223 align:left line:-1 position:33% size:35% uses intelligent software to 00:37:38.223 --> 00:37:40.892 align:left line:-1 position:34% size:32% make the most stunning 00:37:40.892 --> 00:37:42.327 align:left line:-1 position:34% size:32% portraits. This was only 00:37:42.327 --> 00:37:43.695 align:left line:-1 position:32% size:37% previously possible with pro 00:37:43.695 --> 00:37:46.931 align:left line:-1 position:31% size:39% level equipment. And there is 00:37:46.931 --> 00:37:49.334 align:left line:-1 position:33% size:34% so many other innovative 00:37:49.334 --> 00:37:50.235 align:left line:-1 position:33% size:34% technologies that are built 00:37:50.235 --> 00:37:51.769 align:left line:-1 position:34% size:33% right in. Of course, all of 00:37:51.769 --> 00:37:53.972 align:left line:-1 position:29% size:43% them are powered by the world's 00:37:53.972 --> 00:37:55.640 align:left line:-1 position:28% size:44% most advanced mobile Operating 00:37:55.640 --> 00:37:59.777 align:left line:-1 position:32% size:37% System, iOS. IPhone X has 00:37:59.777 --> 00:38:02.447 align:left line:-1 position:33% size:35% changed the industry. And 00:38:02.447 --> 00:38:05.350 align:left line:-1 position:31% size:38% along the way, it became the 00:38:05.350 --> 00:38:08.253 align:left line:-1 position:29% size:42% number one SmartPhone in the 00:38:08.253 --> 00:38:08.453 align:left line:-1 position:46% size:8% world! 00:38:08.453 --> 00:38:10.989 align:left line:-1 position:42% size:16% (Applause). 00:38:12.690 --> 00:38:14.692 align:left line:-1 position:29% size:42% But what's most important to us 00:38:14.692 --> 00:38:17.462 align:left line:-1 position:34% size:33% is that it's the most loved 00:38:17.462 --> 00:38:20.231 align:left line:-1 position:27% size:46% SmartPhone with an amazing 98% 00:38:20.231 --> 00:38:21.466 align:left line:-1 position:36% size:29% customer satisfaction. 00:38:21.466 --> 00:38:28.206 align:left line:-1 position:42% size:16% (Applause). 00:38:28.206 --> 00:38:31.643 align:left line:-1 position:29% size:43% Now, today we are going to take 00:38:31.643 --> 00:38:34.078 align:left line:-1 position:32% size:36% iPhone X to the next level. 00:38:34.078 --> 00:38:37.081 align:left line:-1 position:30% size:41% I'm excited to show you what is 00:38:37.081 --> 00:38:39.817 align:left line:-1 position:28% size:44% by far the most advanced iPhone 00:38:39.817 --> 00:38:44.522 align:left line:-1 position:35% size:30% we have ever created. 00:38:51.162 --> 00:38:58.736 align:left line:-1 position:49% size:2% ♪ 00:38:58.736 --> 00:39:02.373 align:left line:-1 position:49% size:2% ♪ 00:39:11.182 --> 00:39:19.257 align:left line:-1 position:49% size:2% ♪ 00:39:19.257 --> 00:39:21.426 align:left line:-1 position:42% size:16% (Applause). 00:39:26.598 --> 00:39:30.535 align:left line:-1 position:33% size:35% This is iPhone Xs. It is the 00:39:30.535 --> 00:39:31.636 align:left line:-1 position:29% size:43% most advanced iPhone we have 00:39:31.636 --> 00:39:34.706 align:left line:-1 position:33% size:35% ever created and I'd like to 00:39:34.706 --> 00:39:35.873 align:left line:-1 position:33% size:35% invite Phil up to tell you all 00:39:35.873 --> 00:39:38.776 align:left line:-1 position:41% size:18% about it. Phil. 00:39:38.776 --> 00:39:42.213 align:left line:-1 position:29% size:43% >> PHIL SCHILLER: Thank you, 00:39:42.213 --> 00:39:43.848 align:left line:-1 position:29% size:42% Tim. Good morning, everyone! 00:39:43.848 --> 00:39:47.585 align:left line:-1 position:31% size:38% I am so excited to tell you all 00:39:47.585 --> 00:39:50.455 align:left line:-1 position:30% size:41% about iPhone Xs. It is made of 00:39:50.455 --> 00:39:53.358 align:left line:-1 position:33% size:34% a surgical grade stainless 00:39:53.358 --> 00:39:57.061 align:left line:-1 position:32% size:37% steel, it has a gorgeous new 00:39:57.061 --> 00:39:59.097 align:left line:-1 position:30% size:40% gold finish on the front and on 00:39:59.097 --> 00:40:01.232 align:left line:-1 position:34% size:32% the glass. It is the most 00:40:01.232 --> 00:40:03.234 align:left line:-1 position:30% size:40% beautiful iPhone we have ever 00:40:03.234 --> 00:40:03.434 align:left line:-1 position:46% size:9% made. 00:40:03.434 --> 00:40:08.339 align:left line:-1 position:42% size:16% (Applause). 00:40:08.339 --> 00:40:10.808 align:left line:-1 position:29% size:42% The screen goes top to bottom, 00:40:10.808 --> 00:40:12.477 align:left line:-1 position:30% size:40% edge to edge rounded into the 00:40:12.477 --> 00:40:13.778 align:left line:-1 position:30% size:41% corners and it's covered on the 00:40:13.778 --> 00:40:15.580 align:left line:-1 position:31% size:39% front and the back with a new 00:40:15.580 --> 00:40:16.581 align:left line:-1 position:33% size:35% formulation of glass that is 00:40:16.581 --> 00:40:18.983 align:left line:-1 position:30% size:40% the most durable glass ever in 00:40:18.983 --> 00:40:20.918 align:left line:-1 position:40% size:20% a SmartPhone. 00:40:20.918 --> 00:40:22.987 align:left line:-1 position:42% size:16% (Applause). 00:40:25.690 --> 00:40:27.191 align:left line:-1 position:33% size:34% IPhone Xs comes in three 00:40:27.191 --> 00:40:28.760 align:left line:-1 position:34% size:32% finishes, gold, silver and 00:40:28.760 --> 00:40:31.362 align:left line:-1 position:35% size:30% Space Gray. They are 00:40:31.362 --> 00:40:32.263 align:left line:-1 position:35% size:31% beautiful. And they are 00:40:32.263 --> 00:40:34.499 align:left line:-1 position:30% size:41% protected from dust and liquids 00:40:34.499 --> 00:40:40.138 align:left line:-1 position:31% size:38% to an even higher level, IP68 00:40:40.138 --> 00:40:42.807 align:left line:-1 position:30% size:40% that means it's protected up to 00:40:42.807 --> 00:40:44.742 align:left line:-1 position:31% size:39% two meters for 30 minutes. If 00:40:44.742 --> 00:40:48.713 align:left line:-1 position:28% size:45% you ha happen to be hanging on t 00:40:48.713 --> 00:40:50.815 align:left line:-1 position:33% size:35% pool and you drop it in the 00:40:50.815 --> 00:40:53.785 align:left line:-1 position:32% size:36% water, don't worry. Grab it, 00:40:53.785 --> 00:40:55.887 align:left line:-1 position:35% size:30% rinse it, let it dry. It will 00:40:55.887 --> 00:40:59.424 align:left line:-1 position:32% size:36% be fine. The team tested in 00:40:59.424 --> 00:41:01.225 align:left line:-1 position:36% size:29% many different liquids 00:41:01.225 --> 00:41:03.127 align:left line:-1 position:33% size:34% chlorinated water, orange 00:41:03.127 --> 00:41:04.996 align:left line:-1 position:32% size:36% juice, tea, wine, even beer. 00:41:04.996 --> 00:41:06.998 align:left line:-1 position:31% size:38% This is some of the most fun 00:41:06.998 --> 00:41:10.368 align:left line:-1 position:30% size:40% intense testing we get to do at 00:41:10.368 --> 00:41:12.503 align:left line:-1 position:28% size:44% Apple. The screen on iPhone Xs 00:41:12.503 --> 00:41:14.739 align:left line:-1 position:31% size:39% is a Super Retina Display, the 00:41:14.739 --> 00:41:17.408 align:left line:-1 position:30% size:41% best we have made yet. It's an 00:41:17.408 --> 00:41:22.013 align:left line:-1 position:29% size:43% OLED display, 5.8 inches on the 00:41:22.013 --> 00:41:25.483 align:left line:-1 position:34% size:32% diagonal. It's 2.7 million 00:41:25.483 --> 00:41:27.585 align:left line:-1 position:33% size:35% pixels. The highest quality 00:41:27.585 --> 00:41:29.287 align:left line:-1 position:33% size:35% display on an iOS device. 00:41:29.287 --> 00:41:31.255 align:left line:-1 position:32% size:37% Let's put it side by side with 00:41:31.255 --> 00:41:35.126 align:left line:-1 position:29% size:42% our plus size phone and IPhone 00:41:35.126 --> 00:41:37.195 align:left line:-1 position:31% size:38% 8 Plus. As you can see it's a 00:41:37.195 --> 00:41:38.996 align:left line:-1 position:31% size:38% big a display as the plus size 00:41:38.996 --> 00:41:40.865 align:left line:-1 position:30% size:41% phone, but in a smaller design, 00:41:40.865 --> 00:41:43.401 align:left line:-1 position:31% size:38% and so many customers love 00:41:43.401 --> 00:41:45.403 align:left line:-1 position:36% size:29% that, big display, easy, 00:41:45.403 --> 00:41:46.404 align:left line:-1 position:33% size:35% comfortable to hold in your 00:41:46.404 --> 00:41:48.206 align:left line:-1 position:31% size:39% hand, and it looks incredible. 00:41:48.206 --> 00:41:49.774 align:left line:-1 position:33% size:35% Watching movies on it, the 00:41:49.774 --> 00:41:53.611 align:left line:-1 position:31% size:39% latest HDR movies like LEGO 00:41:53.611 --> 00:41:57.014 align:left line:-1 position:34% size:32% Batman, using the latest 00:41:57.014 --> 00:41:59.016 align:left line:-1 position:33% size:35% formats. Your photos look 00:41:59.016 --> 00:42:00.752 align:left line:-1 position:31% size:38% stunning on iPhone Xs. You 00:42:00.752 --> 00:42:02.153 align:left line:-1 position:30% size:40% shoot them with beautiful wide 00:42:02.153 --> 00:42:03.755 align:left line:-1 position:31% size:38% color and they display better 00:42:03.755 --> 00:42:05.857 align:left line:-1 position:32% size:37% than ever on the new Super 00:42:05.857 --> 00:42:07.792 align:left line:-1 position:29% size:42% Retina Display because it has a 00:42:07.792 --> 00:42:09.894 align:left line:-1 position:30% size:41% 60% greater dynamic range for 00:42:09.894 --> 00:42:12.263 align:left line:-1 position:31% size:39% colors in your photos than the 00:42:12.263 --> 00:42:15.166 align:left line:-1 position:34% size:32% iPhone X's display. It is 00:42:15.166 --> 00:42:16.801 align:left line:-1 position:29% size:43% gorgeous. The iPhone Xs is not 00:42:16.801 --> 00:42:19.804 align:left line:-1 position:34% size:33% just one, but two sizes of 00:42:19.804 --> 00:42:23.040 align:left line:-1 position:32% size:37% display. The 5.8 inch and a 00:42:23.040 --> 00:42:27.512 align:left line:-1 position:33% size:35% new 6.5 inch Super Retina 00:42:27.512 --> 00:42:27.745 align:left line:-1 position:45% size:11% Display. 00:42:27.745 --> 00:42:30.615 align:left line:-1 position:42% size:16% (Applause). 00:42:30.615 --> 00:42:32.350 align:left line:-1 position:33% size:34% This is the biggest display 00:42:32.350 --> 00:42:34.652 align:left line:-1 position:32% size:36% ever on an iPhone. It is an 00:42:34.652 --> 00:42:37.355 align:left line:-1 position:35% size:30% OLED display as well. 00:42:37.355 --> 00:42:40.191 align:left line:-1 position:32% size:37% 3.3 million pixels, 458 pixels 00:42:40.191 --> 00:42:42.160 align:left line:-1 position:35% size:30% per inch. Now, a lot of 00:42:42.160 --> 00:42:43.661 align:left line:-1 position:30% size:41% customers have loved the plus 00:42:43.661 --> 00:42:45.062 align:left line:-1 position:32% size:37% size iPhone so let's put that 00:42:45.062 --> 00:42:48.800 align:left line:-1 position:31% size:39% side by side. You can see it's 00:42:48.800 --> 00:42:49.901 align:left line:-1 position:29% size:42% about the same size phone with 00:42:49.901 --> 00:42:51.969 align:left line:-1 position:33% size:35% a much larger display. We 00:42:51.969 --> 00:42:52.904 align:left line:-1 position:36% size:29% think there are a lot of 00:42:52.904 --> 00:42:54.138 align:left line:-1 position:29% size:43% customers who are going to love 00:42:54.138 --> 00:42:57.742 align:left line:-1 position:32% size:37% this larger display. Now, the 00:42:57.742 --> 00:43:00.044 align:left line:-1 position:31% size:38% 5.8 inch was as big as a plus 00:43:00.044 --> 00:43:01.779 align:left line:-1 position:31% size:38% sized display so what do you 00:43:01.779 --> 00:43:03.381 align:left line:-1 position:33% size:34% call a phone that is bigger 00:43:03.381 --> 00:43:06.951 align:left line:-1 position:31% size:39% than plus size? We call it the 00:43:06.951 --> 00:43:08.553 align:left line:-1 position:40% size:21% IPhone Xs Max. 00:43:08.553 --> 00:43:12.356 align:left line:-1 position:42% size:16% (Applause). 00:43:12.356 --> 00:43:14.325 align:left line:-1 position:31% size:38% And the Max is an incredible 00:43:14.325 --> 00:43:15.526 align:left line:-1 position:29% size:42% experience, watching videos on 00:43:15.526 --> 00:43:17.361 align:left line:-1 position:33% size:34% it is cinematic. Looking at 00:43:17.361 --> 00:43:20.598 align:left line:-1 position:30% size:41% your photos bigger than ever is 00:43:20.598 --> 00:43:22.467 align:left line:-1 position:32% size:36% incredible, surfing the Web, 00:43:22.467 --> 00:43:24.969 align:left line:-1 position:32% size:36% looking at Flyovers in map, 00:43:24.969 --> 00:43:26.404 align:left line:-1 position:28% size:45% even when you are using some of 00:43:26.404 --> 00:43:29.006 align:left line:-1 position:30% size:40% the built-in apps, the team has 00:43:29.006 --> 00:43:30.608 align:left line:-1 position:31% size:39% taken advantage of the wider 00:43:30.608 --> 00:43:33.244 align:left line:-1 position:29% size:43% display when in horizontal mode 00:43:33.244 --> 00:43:35.046 align:left line:-1 position:31% size:38% like a Split View in contacts. 00:43:35.046 --> 00:43:37.748 align:left line:-1 position:34% size:32% It's awesome for editing 00:43:37.748 --> 00:43:40.585 align:left line:-1 position:30% size:40% videos, for creating songs with 00:43:40.585 --> 00:43:42.787 align:left line:-1 position:32% size:36% GarageBand, even playing 00:43:42.787 --> 00:43:45.156 align:left line:-1 position:29% size:43% immersive killer games so much 00:43:45.156 --> 00:43:46.858 align:left line:-1 position:32% size:36% fun on the IPhone Xs Max. 00:43:46.858 --> 00:43:50.595 align:left line:-1 position:32% size:37% There are two Super Retina 00:43:50.595 --> 00:43:52.697 align:left line:-1 position:30% size:40% Displays, both OLED displays 00:43:52.697 --> 00:43:55.533 align:left line:-1 position:31% size:38% both a million to one contrast 00:43:55.533 --> 00:43:57.268 align:left line:-1 position:30% size:41% ratio. They are HDR displays. 00:43:57.268 --> 00:43:59.937 align:left line:-1 position:30% size:40% They are fast, 120 hertz touch 00:43:59.937 --> 00:44:01.672 align:left line:-1 position:32% size:36% sensitive layer, that's how it 00:44:01.672 --> 00:44:02.807 align:left line:-1 position:32% size:37% gets smooth scrolling, really 00:44:02.807 --> 00:44:04.242 align:left line:-1 position:35% size:30% fast typing and gaming 00:44:04.242 --> 00:44:05.810 align:left line:-1 position:30% size:40% response. They both have 3D 00:44:05.810 --> 00:44:07.111 align:left line:-1 position:30% size:40% Touch for pressure sensitivity. 00:44:07.111 --> 00:44:09.413 align:left line:-1 position:31% size:39% They have tap to wake. They 00:44:09.413 --> 00:44:11.682 align:left line:-1 position:36% size:28% have incredible color 00:44:11.682 --> 00:44:13.384 align:left line:-1 position:27% size:46% management. They are True Tone 00:44:13.384 --> 00:44:15.186 align:left line:-1 position:33% size:34% display to the paper white 00:44:15.186 --> 00:44:18.122 align:left line:-1 position:30% size:40% looks just right, and they have 00:44:18.122 --> 00:44:19.924 align:left line:-1 position:29% size:42% wide color. These are amazing 00:44:19.924 --> 00:44:21.826 align:left line:-1 position:28% size:45% displays. We have watched them 00:44:21.826 --> 00:44:24.262 align:left line:-1 position:30% size:41% to incredible sound systems as 00:44:24.262 --> 00:44:26.330 align:left line:-1 position:30% size:40% well, stereo sound, better than 00:44:26.330 --> 00:44:27.832 align:left line:-1 position:32% size:37% in any iPhone to date. Now, 00:44:27.832 --> 00:44:31.636 align:left line:-1 position:31% size:39% with the 10S, you get a wider 00:44:31.636 --> 00:44:34.372 align:left line:-1 position:32% size:36% stereo field. The team has 00:44:34.372 --> 00:44:36.440 align:left line:-1 position:30% size:40% matched powerful speakers to 00:44:36.440 --> 00:44:38.442 align:left line:-1 position:31% size:38% deliver an even richer sound 00:44:38.442 --> 00:44:39.944 align:left line:-1 position:29% size:42% experience so watching movies 00:44:39.944 --> 00:44:43.180 align:left line:-1 position:30% size:40% sounds incredible. So playing 00:44:43.180 --> 00:44:44.282 align:left line:-1 position:29% size:43% games which previously you put 00:44:44.282 --> 00:44:45.950 align:left line:-1 position:28% size:44% on headphones, now you want to 00:44:45.950 --> 00:44:46.984 align:left line:-1 position:32% size:36% listen through the speakers 00:44:46.984 --> 00:44:49.320 align:left line:-1 position:32% size:36% because of the wide stereo 00:44:49.320 --> 00:44:52.056 align:left line:-1 position:30% size:40% sound. Of course, listening to 00:44:52.056 --> 00:44:54.158 align:left line:-1 position:29% size:43% music videos sounds better than 00:44:54.158 --> 00:44:56.427 align:left line:-1 position:32% size:36% ever. Let's talk about Face 00:44:56.427 --> 00:44:58.329 align:left line:-1 position:32% size:36% ID. Face ID is a huge step 00:44:58.329 --> 00:45:00.097 align:left line:-1 position:30% size:40% forward in biometric protection 00:45:00.097 --> 00:45:02.400 align:left line:-1 position:31% size:39% for all of our personal data on 00:45:02.400 --> 00:45:04.702 align:left line:-1 position:29% size:42% our devices and customers love 00:45:04.702 --> 00:45:07.271 align:left line:-1 position:35% size:30% it. It is powered by our 00:45:07.271 --> 00:45:08.539 align:left line:-1 position:29% size:43% TrueDepth Camera system, and 00:45:08.539 --> 00:45:10.441 align:left line:-1 position:30% size:41% there is so much technology in 00:45:10.441 --> 00:45:13.177 align:left line:-1 position:31% size:39% that space right there, an infa 00:45:13.177 --> 00:45:16.147 align:left line:-1 position:30% size:41% retd camera, Flood Illuminator, 00:45:16.147 --> 00:45:21.118 align:left line:-1 position:31% size:38% dot projector, Front Camera, 00:45:21.118 --> 00:45:22.320 align:left line:-1 position:34% size:33% speaker, microphone, all 00:45:22.320 --> 00:45:24.188 align:left line:-1 position:29% size:43% working together on our devices 00:45:24.188 --> 00:45:26.490 align:left line:-1 position:32% size:36% and they are designed with 00:45:26.490 --> 00:45:27.825 align:left line:-1 position:32% size:36% multiple neural networks so 00:45:27.825 --> 00:45:30.227 align:left line:-1 position:30% size:41% it's secure and seamless in the 00:45:30.227 --> 00:45:31.629 align:left line:-1 position:29% size:42% iPhone experience, with iPhone 00:45:31.629 --> 00:45:33.164 align:left line:-1 position:32% size:37% Xs you pick up your iPhone, 00:45:33.164 --> 00:45:34.699 align:left line:-1 position:32% size:36% look at it, it recognizes your 00:45:34.699 --> 00:45:36.567 align:left line:-1 position:36% size:29% face and unlocks your 00:45:36.567 --> 00:45:37.802 align:left line:-1 position:31% size:39% notifications and information. 00:45:37.802 --> 00:45:39.904 align:left line:-1 position:31% size:39% And it does it faster than ever 00:45:39.904 --> 00:45:43.574 align:left line:-1 position:31% size:38% before because the 10S has 00:45:43.574 --> 00:45:45.176 align:left line:-1 position:30% size:41% faster algorithms and runs on a 00:45:45.176 --> 00:45:46.744 align:left line:-1 position:32% size:37% faster version of the Secure 00:45:46.744 --> 00:45:49.447 align:left line:-1 position:32% size:36% Enclave so it's gotten even 00:45:49.447 --> 00:45:50.915 align:left line:-1 position:36% size:29% better. Face ID works 00:45:50.915 --> 00:45:52.550 align:left line:-1 position:32% size:36% remarkably well, in fact, we 00:45:52.550 --> 00:45:55.052 align:left line:-1 position:31% size:39% are proud to say it is the most 00:45:55.052 --> 00:45:56.187 align:left line:-1 position:32% size:36% secure facial authentication 00:45:56.187 --> 00:45:57.755 align:left line:-1 position:35% size:30% ever in a SmartPhone. 00:45:57.755 --> 00:46:04.395 align:left line:-1 position:42% size:16% (Applause). 00:46:04.395 --> 00:46:06.097 align:left line:-1 position:36% size:29% Powering Face ID in 00:46:06.097 --> 00:46:07.665 align:left line:-1 position:29% size:42% everything we do on the iPhone 00:46:07.665 --> 00:46:11.469 align:left line:-1 position:30% size:40% is the A series chip. The team 00:46:11.469 --> 00:46:13.337 align:left line:-1 position:29% size:42% has worked hard to make every 00:46:13.337 --> 00:46:15.072 align:left line:-1 position:30% size:40% generation of the A series chip 00:46:15.072 --> 00:46:16.273 align:left line:-1 position:36% size:29% better than ever in the 00:46:16.273 --> 00:46:18.075 align:left line:-1 position:29% size:42% SmartPhone and this year is no 00:46:18.075 --> 00:46:18.976 align:left line:-1 position:30% size:41% exception. What the team has 00:46:18.976 --> 00:46:21.212 align:left line:-1 position:34% size:32% done is truly, truly break 00:46:21.212 --> 00:46:23.981 align:left line:-1 position:32% size:36% through. It's called the 512 00:46:23.981 --> 00:46:24.215 align:left line:-1 position:46% size:9% bionic. 00:46:24.215 --> 00:46:27.818 align:left line:-1 position:42% size:16% (Applause). 00:46:27.818 --> 00:46:32.390 align:left line:-1 position:32% size:37% A12 Bionic is the industry's 00:46:32.390 --> 00:46:34.091 align:left line:-1 position:31% size:39% first 7 nanometer chip. That's 00:46:34.091 --> 00:46:35.593 align:left line:-1 position:35% size:30% a huge break through. 00:46:35.593 --> 00:46:38.796 align:left line:-1 position:42% size:16% (Applause). 00:46:38.796 --> 00:46:42.833 align:left line:-1 position:30% size:40% Now, the A12 Bionic is packed 00:46:42.833 --> 00:46:44.168 align:left line:-1 position:33% size:34% with 6.9 billion transistors, 00:46:44.168 --> 00:46:45.336 align:left line:-1 position:29% size:42% what the team has done with all 00:46:45.336 --> 00:46:46.737 align:left line:-1 position:33% size:34% of that is remarkable. So 00:46:46.737 --> 00:46:47.772 align:left line:-1 position:32% size:37% let's go through some of the 00:46:47.772 --> 00:46:49.440 align:left line:-1 position:33% size:35% things in this chip. We are 00:46:49.440 --> 00:46:51.709 align:left line:-1 position:31% size:38% going to talk about the CPU, 00:46:51.709 --> 00:46:53.444 align:left line:-1 position:28% size:44% the GPU and the Neural Engine. 00:46:53.444 --> 00:46:56.747 align:left line:-1 position:30% size:41% Let's start with the CPU, Apple 00:46:56.747 --> 00:46:59.050 align:left line:-1 position:29% size:43% designed six Core CPU, a fusion 00:46:59.050 --> 00:47:00.718 align:left line:-1 position:35% size:31% system, it has two high 00:47:00.718 --> 00:47:02.520 align:left line:-1 position:31% size:39% performance Cores, four high 00:47:02.520 --> 00:47:05.623 align:left line:-1 position:30% size:41% efficiency Cores. The two high 00:47:05.623 --> 00:47:08.225 align:left line:-1 position:31% size:39% performance Cores run faster 00:47:08.225 --> 00:47:10.327 align:left line:-1 position:32% size:36% while also being 40% more 00:47:10.327 --> 00:47:12.029 align:left line:-1 position:31% size:38% energy efficient and the high 00:47:12.029 --> 00:47:14.765 align:left line:-1 position:30% size:41% efficiency Cores are up to 50% 00:47:14.765 --> 00:47:16.901 align:left line:-1 position:31% size:38% more energy efficient and all 00:47:16.901 --> 00:47:19.870 align:left line:-1 position:29% size:42% six Cores can run at once. The 00:47:19.870 --> 00:47:22.740 align:left line:-1 position:34% size:32% GP you, this is an Apple 00:47:22.740 --> 00:47:25.376 align:left line:-1 position:27% size:46% defined GPU. The A11 was ahead 00:47:25.376 --> 00:47:26.477 align:left line:-1 position:34% size:32% of everything else in the 00:47:26.477 --> 00:47:29.814 align:left line:-1 position:30% size:41% industry. The A12GPU is up to 00:47:29.814 --> 00:47:33.517 align:left line:-1 position:32% size:36% 50% faster than the A11. A 00:47:33.517 --> 00:47:35.119 align:left line:-1 position:35% size:30% huge jump in graphics 00:47:35.119 --> 00:47:36.721 align:left line:-1 position:33% size:34% performance, but the real 00:47:36.721 --> 00:47:38.789 align:left line:-1 position:32% size:36% advancement is this Neural 00:47:38.789 --> 00:47:40.658 align:left line:-1 position:32% size:36% Engine. We introduced the 00:47:40.658 --> 00:47:42.626 align:left line:-1 position:31% size:38% first Neural Engine last year. 00:47:42.626 --> 00:47:45.096 align:left line:-1 position:29% size:42% The A12 Bionic we take it much 00:47:45.096 --> 00:47:47.565 align:left line:-1 position:33% size:34% fernlger. The 1 -- further. 00:47:47.565 --> 00:47:49.266 align:left line:-1 position:29% size:42% The 11 was a two Core design. 00:47:49.266 --> 00:47:52.870 align:left line:-1 position:46% size:9% This is 00:47:53.938 --> 00:47:55.906 align:left line:-1 position:32% size:37% And it has a smart commute 00:47:55.906 --> 00:47:58.609 align:left line:-1 position:31% size:39% system, what that means, it's 00:47:58.609 --> 00:48:00.644 align:left line:-1 position:30% size:41% able to analyze neural network 00:48:00.644 --> 00:48:02.346 align:left line:-1 position:31% size:38% data and figure out on the fly 00:48:02.346 --> 00:48:06.016 align:left line:-1 position:31% size:39% whether to run it on the CPU, 00:48:06.016 --> 00:48:09.019 align:left line:-1 position:29% size:42% the GPU or the Neural Engine. 00:48:09.019 --> 00:48:10.354 align:left line:-1 position:29% size:43% The performance is unmatched. 00:48:10.354 --> 00:48:12.823 align:left line:-1 position:31% size:39% We told you last year the A11 00:48:12.823 --> 00:48:15.526 align:left line:-1 position:36% size:28% Bionic could process 00:48:15.526 --> 00:48:17.294 align:left line:-1 position:33% size:34% 600 billion operations per 00:48:17.294 --> 00:48:19.830 align:left line:-1 position:31% size:39% second. Well, the A12 Bionic 00:48:19.830 --> 00:48:22.700 align:left line:-1 position:33% size:35% is able to process 5 trillion 00:48:22.700 --> 00:48:23.768 align:left line:-1 position:35% size:31% operations per second. 00:48:23.768 --> 00:48:30.441 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:48:30.441 --> 00:48:34.378 align:left line:-1 position:29% size:42% Unbelievable! Now, the A12 by 00:48:34.378 --> 00:48:35.880 align:left line:-1 position:29% size:42% ontic is a complete system on a 00:48:35.880 --> 00:48:37.715 align:left line:-1 position:29% size:42% chip so there is so much more. 00:48:37.715 --> 00:48:39.683 align:left line:-1 position:30% size:41% The team works hard to be just 00:48:39.683 --> 00:48:41.085 align:left line:-1 position:31% size:38% as innovative at every one of 00:48:41.085 --> 00:48:43.654 align:left line:-1 position:30% size:40% these things in the A12 Bionic, 00:48:43.654 --> 00:48:46.056 align:left line:-1 position:31% size:38% as the next generation single 00:48:46.056 --> 00:48:48.058 align:left line:-1 position:32% size:36% processor, incredible video 00:48:48.058 --> 00:48:50.194 align:left line:-1 position:30% size:41% coders and decoders. There is 00:48:50.194 --> 00:48:52.997 align:left line:-1 position:31% size:39% our display engine, our audio 00:48:52.997 --> 00:48:54.932 align:left line:-1 position:35% size:31% system, of course, it's a 00:48:54.932 --> 00:48:56.634 align:left line:-1 position:33% size:34% Secure Enclave. There is 00:48:56.634 --> 00:48:58.135 align:left line:-1 position:32% size:37% memory controllers, storage 00:48:58.135 --> 00:48:59.570 align:left line:-1 position:30% size:41% controller. The Apple designed 00:48:59.570 --> 00:49:01.505 align:left line:-1 position:34% size:33% storage controller is now 00:49:01.505 --> 00:49:05.342 align:left line:-1 position:30% size:41% address twice as much internal 00:49:05.342 --> 00:49:07.411 align:left line:-1 position:32% size:37% storage previously. That's a 00:49:07.411 --> 00:49:10.114 align:left line:-1 position:30% size:40% half a terabyte on your iPhone 00:49:10.114 --> 00:49:13.450 align:left line:-1 position:30% size:40% in your pocket. That's enough 00:49:13.450 --> 00:49:17.054 align:left line:-1 position:30% size:41% for over 200,000 photos stored 00:49:17.054 --> 00:49:20.157 align:left line:-1 position:37% size:26% on your iPhone. Its 00:49:20.157 --> 00:49:20.457 align:left line:-1 position:43% size:14% incredible! 00:49:20.457 --> 00:49:22.293 align:left line:-1 position:42% size:16% (Applause). 00:49:22.293 --> 00:49:23.661 align:left line:-1 position:33% size:34% This A12 Bionic is without 00:49:23.661 --> 00:49:25.563 align:left line:-1 position:29% size:42% question the smartest and most 00:49:25.563 --> 00:49:28.199 align:left line:-1 position:35% size:30% powerful chip ever in a 00:49:28.199 --> 00:49:28.499 align:left line:-1 position:41% size:18% SmartPhone. 00:49:28.499 --> 00:49:30.034 align:left line:-1 position:42% size:16% (Applause). 00:49:33.204 --> 00:49:34.772 align:left line:-1 position:30% size:40% So much of the experience we 00:49:34.772 --> 00:49:37.241 align:left line:-1 position:31% size:39% have with iPhone is driven by 00:49:37.241 --> 00:49:39.743 align:left line:-1 position:34% size:33% this chip and it's going to 00:49:39.743 --> 00:49:41.312 align:left line:-1 position:28% size:44% enable us to have so many great 00:49:41.312 --> 00:49:42.580 align:left line:-1 position:31% size:39% new experiences not possible 00:49:42.580 --> 00:49:45.783 align:left line:-1 position:30% size:40% before. So I'm very excited to 00:49:45.783 --> 00:49:48.385 align:left line:-1 position:31% size:39% bring out Kaiann to show you 00:49:48.385 --> 00:49:51.155 align:left line:-1 position:29% size:43% what we can do with iPhone and 00:49:51.155 --> 00:49:55.392 align:left line:-1 position:32% size:37% Kaiann is our senior director 00:49:55.392 --> 00:50:00.264 align:left line:-1 position:31% size:38% of iPhone product marketing. 00:50:00.264 --> 00:50:04.935 align:left line:-1 position:27% size:46% >> KAIANN DRANCE: Thank you. 00:50:04.935 --> 00:50:06.937 align:left line:-1 position:31% size:38% A12 Bionic was designed for 00:50:06.937 --> 00:50:08.806 align:left line:-1 position:36% size:29% iPhone, not any other 00:50:08.806 --> 00:50:10.341 align:left line:-1 position:29% size:42% SmartPhone. This is one of the 00:50:10.341 --> 00:50:12.643 align:left line:-1 position:33% size:35% reasons why our team can 00:50:12.643 --> 00:50:14.912 align:left line:-1 position:34% size:32% deliver a chip design for 00:50:14.912 --> 00:50:17.581 align:left line:-1 position:31% size:39% incredible performance, great 00:50:17.581 --> 00:50:18.983 align:left line:-1 position:34% size:33% battery life for everything 00:50:18.983 --> 00:50:20.584 align:left line:-1 position:29% size:43% iPhone needs from our everyday 00:50:20.584 --> 00:50:22.419 align:left line:-1 position:32% size:37% tasks to our most advanced 00:50:22.419 --> 00:50:23.354 align:left line:-1 position:32% size:37% technologies, such as every 00:50:23.354 --> 00:50:25.322 align:left line:-1 position:29% size:43% time you look at your phone and 00:50:25.322 --> 00:50:28.025 align:left line:-1 position:33% size:34% unlock it with Face ID. Or 00:50:28.025 --> 00:50:29.760 align:left line:-1 position:29% size:42% play an immersive game on our 00:50:29.760 --> 00:50:32.863 align:left line:-1 position:32% size:36% edge to edge Super Retina 00:50:32.863 --> 00:50:34.965 align:left line:-1 position:32% size:37% Display. And each time you 00:50:34.965 --> 00:50:36.901 align:left line:-1 position:29% size:43% take a remarkable photo. Every 00:50:36.901 --> 00:50:38.802 align:left line:-1 position:30% size:41% single thing you do touches the 00:50:38.802 --> 00:50:42.539 align:left line:-1 position:28% size:44% chip. The CPU, the GPU, or any 00:50:42.539 --> 00:50:44.141 align:left line:-1 position:31% size:39% other powerful component all 00:50:44.141 --> 00:50:47.544 align:left line:-1 position:31% size:38% throughout, best in class and 00:50:47.544 --> 00:50:48.846 align:left line:-1 position:32% size:36% designed for iPhone for the 00:50:48.846 --> 00:50:50.881 align:left line:-1 position:29% size:43% best performance. So next time 00:50:50.881 --> 00:50:54.118 align:left line:-1 position:29% size:43% you unlock your phone, perhaps 00:50:54.118 --> 00:50:56.453 align:left line:-1 position:28% size:44% launch Photos searching through 00:50:56.453 --> 00:50:57.922 align:left line:-1 position:31% size:38% the thousands of photos you 00:50:57.922 --> 00:50:59.189 align:left line:-1 position:31% size:38% have to find just the one you 00:50:59.189 --> 00:51:00.491 align:left line:-1 position:31% size:38% are looking for, deciding how 00:51:00.491 --> 00:51:02.693 align:left line:-1 position:32% size:37% to share it amongst different 00:51:02.693 --> 00:51:04.628 align:left line:-1 position:28% size:45% apps such as messages and then 00:51:04.628 --> 00:51:07.631 align:left line:-1 position:30% size:41% moving onto the next thing with 00:51:07.631 --> 00:51:08.632 align:left line:-1 position:30% size:41% Multitasking perhaps landing in 00:51:08.632 --> 00:51:10.901 align:left line:-1 position:32% size:36% Maps to find direction. A12 00:51:10.901 --> 00:51:12.736 align:left line:-1 position:28% size:44% Bionic makes the everyday tasks 00:51:12.736 --> 00:51:15.372 align:left line:-1 position:32% size:36% feel fast and effortless, and 00:51:15.372 --> 00:51:17.174 align:left line:-1 position:29% size:43% A12 Bionic with the performance 00:51:17.174 --> 00:51:19.743 align:left line:-1 position:31% size:39% updates in iOS 12 helps apps 00:51:19.743 --> 00:51:21.745 align:left line:-1 position:34% size:32% launch up to 30% faster. 00:51:21.745 --> 00:51:23.580 align:left line:-1 position:42% size:16% (Applause). 00:51:28.152 --> 00:51:30.054 align:left line:-1 position:31% size:38% So we are focused on thighs 00:51:30.054 --> 00:51:31.188 align:left line:-1 position:28% size:45% everyday experiences but beyond 00:51:31.188 --> 00:51:33.490 align:left line:-1 position:31% size:38% that such as those that make 00:51:33.490 --> 00:51:34.291 align:left line:-1 position:30% size:40% use of Machine Learning. We 00:51:34.291 --> 00:51:35.326 align:left line:-1 position:29% size:43% have used Machine Learning for 00:51:35.326 --> 00:51:36.994 align:left line:-1 position:29% size:42% a number of years now to make 00:51:36.994 --> 00:51:38.996 align:left line:-1 position:30% size:40% our features even better, such 00:51:38.996 --> 00:51:41.699 align:left line:-1 position:31% size:38% as quick type suggestions in 00:51:41.699 --> 00:51:44.101 align:left line:-1 position:28% size:44% Messages, in Memories, how we 00:51:44.101 --> 00:51:46.136 align:left line:-1 position:33% size:34% curate photos and videos, 00:51:46.136 --> 00:51:46.737 align:left line:-1 position:31% size:38% getting real time suggestions 00:51:46.737 --> 00:51:48.872 align:left line:-1 position:28% size:45% in Maps when you need them, our 00:51:48.872 --> 00:51:50.541 align:left line:-1 position:32% size:36% True Tone adaptive display, 00:51:50.541 --> 00:51:52.810 align:left line:-1 position:33% size:35% and, of course, finding the 00:51:52.810 --> 00:51:54.511 align:left line:-1 position:31% size:39% very best photo of your cat or 00:51:54.511 --> 00:51:56.947 align:left line:-1 position:32% size:36% other pet. But what's really 00:51:56.947 --> 00:51:58.148 align:left line:-1 position:32% size:36% remarkable this year is that 00:51:58.148 --> 00:52:00.184 align:left line:-1 position:32% size:36% our next generation Neural 00:52:00.184 --> 00:52:01.885 align:left line:-1 position:31% size:38% Engine unlocks the power of 00:52:01.885 --> 00:52:03.821 align:left line:-1 position:31% size:38% real time Machine Learning. 00:52:03.821 --> 00:52:05.255 align:left line:-1 position:32% size:36% This is incredibly important 00:52:05.255 --> 00:52:07.391 align:left line:-1 position:31% size:38% for apps like camera, and we 00:52:07.391 --> 00:52:09.426 align:left line:-1 position:31% size:39% use that depth information for 00:52:09.426 --> 00:52:12.496 align:left line:-1 position:33% size:34% Portrait mode and Portrait 00:52:12.496 --> 00:52:14.298 align:left line:-1 position:31% size:38% Lighting, in Animoji, mapping 00:52:14.298 --> 00:52:15.899 align:left line:-1 position:30% size:40% the 50 different facial muscles 00:52:15.899 --> 00:52:17.601 align:left line:-1 position:35% size:30% over your face in a live 00:52:17.601 --> 00:52:19.269 align:left line:-1 position:35% size:30% FaceTime call. That is 00:52:19.269 --> 00:52:23.007 align:left line:-1 position:30% size:41% computation alley intense, and 00:52:23.007 --> 00:52:26.010 align:left line:-1 position:35% size:30% and our immersive AR 00:52:26.010 --> 00:52:29.680 align:left line:-1 position:32% size:36% experiences or fun new me 00:52:29.680 --> 00:52:32.449 align:left line:-1 position:33% size:35% moajgy will for even getter 00:52:32.449 --> 00:52:33.851 align:left line:-1 position:31% size:39% selfie scenes like the one you 00:52:33.851 --> 00:52:37.121 align:left line:-1 position:33% size:34% see here in incredibles 2. 00:52:37.121 --> 00:52:39.623 align:left line:-1 position:34% size:33% Of in iOS 12 we are also 00:52:39.623 --> 00:52:43.894 align:left line:-1 position:28% size:45% announcing and laun launching Si 00:52:43.894 --> 00:52:45.529 align:left line:-1 position:30% size:40% shortcuts so you can get done 00:52:45.529 --> 00:52:47.631 align:left line:-1 position:33% size:35% by asking Siri to help. You 00:52:47.631 --> 00:52:49.233 align:left line:-1 position:33% size:34% can create a shortcut with 00:52:49.233 --> 00:52:50.434 align:left line:-1 position:32% size:36% multiple steps like the one I 00:52:50.434 --> 00:52:52.970 align:left line:-1 position:31% size:39% used this morning. Let's take 00:52:52.970 --> 00:52:56.740 align:left line:-1 position:31% size:39% a look. I asked Siri to run my 00:52:56.740 --> 00:52:58.042 align:left line:-1 position:32% size:37% Keynote day shortcut. It will 00:52:58.042 --> 00:53:02.279 align:left line:-1 position:30% size:41% kick off my h HomeKit enabled 00:53:02.279 --> 00:53:03.280 align:left line:-1 position:33% size:34% accessories and order my 00:53:03.280 --> 00:53:04.715 align:left line:-1 position:34% size:33% coffee. It will tell me how 00:53:04.715 --> 00:53:06.316 align:left line:-1 position:33% size:34% long it takes to pick it up. 00:53:06.316 --> 00:53:09.286 align:left line:-1 position:32% size:36% It will kick off the reminder I 00:53:09.286 --> 00:53:11.188 align:left line:-1 position:32% size:37% said to not forget my badge, 00:53:11.188 --> 00:53:12.423 align:left line:-1 position:33% size:34% get driving directions and 00:53:12.423 --> 00:53:14.124 align:left line:-1 position:31% size:39% start my music play list. Here 00:53:14.124 --> 00:53:16.226 align:left line:-1 position:32% size:37% we go. This is one of many 00:53:16.226 --> 00:53:20.330 align:left line:-1 position:33% size:35% things you can do with Siri 00:53:20.330 --> 00:53:20.597 align:left line:-1 position:44% size:13% shortcuts. 00:53:20.597 --> 00:53:23.167 align:left line:-1 position:42% size:16% (Applause). 00:53:23.167 --> 00:53:25.002 align:left line:-1 position:30% size:40% We are really excited this year 00:53:25.002 --> 00:53:26.904 align:left line:-1 position:32% size:37% to be opening up our Neural 00:53:26.904 --> 00:53:29.139 align:left line:-1 position:28% size:44% Engine to Core ML, and Core ML 00:53:29.139 --> 00:53:31.475 align:left line:-1 position:33% size:35% is going to get a lot faster. 00:53:31.475 --> 00:53:33.777 align:left line:-1 position:33% size:34% It's going to get up to nine 00:53:33.777 --> 00:53:34.344 align:left line:-1 position:42% size:17% times faster. 00:53:34.344 --> 00:53:37.781 align:left line:-1 position:42% size:16% (Applause). 00:53:39.817 --> 00:53:43.320 align:left line:-1 position:32% size:36% But it's going to run with as 00:53:43.320 --> 00:53:47.558 align:left line:-1 position:31% size:39% little as one-tenth the energy. 00:53:47.558 --> 00:53:49.026 align:left line:-1 position:31% size:38% This is tremendous, it means 00:53:49.026 --> 00:53:50.661 align:left line:-1 position:31% size:38% developers can run the most 00:53:50.661 --> 00:53:52.796 align:left line:-1 position:29% size:42% complex, most advanced neural 00:53:52.796 --> 00:53:54.698 align:left line:-1 position:31% size:39% networks in their apps and do 00:53:54.698 --> 00:53:57.067 align:left line:-1 position:31% size:39% so more often then freeing up 00:53:57.067 --> 00:54:00.237 align:left line:-1 position:30% size:41% the power of the GPU for more 00:54:00.237 --> 00:54:01.338 align:left line:-1 position:30% size:40% immersive graphics like never 00:54:01.338 --> 00:54:02.639 align:left line:-1 position:33% size:35% before which by the way is 00:54:02.639 --> 00:54:04.141 align:left line:-1 position:32% size:36% really useful for Augmented 00:54:04.141 --> 00:54:05.209 align:left line:-1 position:31% size:38% Reality. This is another area 00:54:05.209 --> 00:54:07.878 align:left line:-1 position:28% size:44% we are focused on. That camera 00:54:07.878 --> 00:54:10.280 align:left line:-1 position:31% size:38% view finder has turned into a 00:54:10.280 --> 00:54:11.615 align:left line:-1 position:29% size:42% wonderful window to these new 00:54:11.615 --> 00:54:13.517 align:left line:-1 position:31% size:39% AR experiences, such as this 00:54:13.517 --> 00:54:16.019 align:left line:-1 position:30% size:40% app called FishingGo that lets 00:54:16.019 --> 00:54:18.255 align:left line:-1 position:30% size:41% you turn your surroundings into 00:54:18.255 --> 00:54:23.861 align:left line:-1 position:28% size:44% this immersive March rather Mari 00:54:23.861 --> 00:54:26.763 align:left line:-1 position:32% size:37% where you can discover 200 00:54:26.763 --> 00:54:29.466 align:left line:-1 position:30% size:41% species of sea life. We custom 00:54:29.466 --> 00:54:30.868 align:left line:-1 position:33% size:35% calibrate our cameras and 00:54:30.868 --> 00:54:32.769 align:left line:-1 position:35% size:31% sensors for the best AR 00:54:32.769 --> 00:54:35.239 align:left line:-1 position:30% size:41% experience and A12 Bionic, the 00:54:35.239 --> 00:54:37.608 align:left line:-1 position:31% size:39% GPU helps us render realistic 00:54:37.608 --> 00:54:40.344 align:left line:-1 position:34% size:33% graphics, the ISP for real 00:54:40.344 --> 00:54:41.645 align:left line:-1 position:31% size:38% world lighting and the Neural 00:54:41.645 --> 00:54:42.779 align:left line:-1 position:32% size:37% Engine for object reflections 00:54:42.779 --> 00:54:45.215 align:left line:-1 position:30% size:40% and more, and it joins the best 00:54:45.215 --> 00:54:51.955 align:left line:-1 position:33% size:35% AR software with ARKit 2. 00:54:51.955 --> 00:54:53.357 align:left line:-1 position:35% size:31% Persistent experiences, 00:54:53.357 --> 00:54:54.658 align:left line:-1 position:32% size:37% multiple users, and we have 00:54:54.658 --> 00:54:57.761 align:left line:-1 position:27% size:46% even included a new Measure app 00:54:57.761 --> 00:55:01.064 align:left line:-1 position:32% size:36% built in. And with AR Quick 00:55:01.064 --> 00:55:02.966 align:left line:-1 position:32% size:36% Look, you can look at a 3D 00:55:02.966 --> 00:55:04.902 align:left line:-1 position:32% size:37% object like this one in Safari 00:55:04.902 --> 00:55:06.336 align:left line:-1 position:33% size:34% and with just a tap bring it 00:55:06.336 --> 00:55:08.605 align:left line:-1 position:32% size:37% out into the real world. Isn't 00:55:08.605 --> 00:55:10.674 align:left line:-1 position:41% size:18% that amazing! 00:55:10.674 --> 00:55:12.442 align:left line:-1 position:42% size:16% (Applause). 00:55:14.745 --> 00:55:17.414 align:left line:-1 position:27% size:47% So you have heard some examples 00:55:17.414 --> 00:55:20.784 align:left line:-1 position:33% size:35% today of how 512 bionic is 00:55:20.784 --> 00:55:22.085 align:left line:-1 position:35% size:30% accelerating real world 00:55:22.085 --> 00:55:26.123 align:left line:-1 position:29% size:43% scenarios but also e enabling ne 00:55:26.123 --> 00:55:27.824 align:left line:-1 position:30% size:40% experiences. It extends out to 00:55:27.824 --> 00:55:29.193 align:left line:-1 position:30% size:41% our talented pool of developers 00:55:29.193 --> 00:55:31.128 align:left line:-1 position:32% size:37% in that wonderful ecosystem 00:55:31.128 --> 00:55:32.596 align:left line:-1 position:30% size:41% where they have access to the 00:55:32.596 --> 00:55:35.732 align:left line:-1 position:30% size:40% best software with iOS 12 and 00:55:35.732 --> 00:55:37.034 align:left line:-1 position:31% size:39% the A12 Bionic. This takes us 00:55:37.034 --> 00:55:38.702 align:left line:-1 position:30% size:40% to the next generation of apps 00:55:38.702 --> 00:55:40.003 align:left line:-1 position:33% size:35% and we are thrilled to have 00:55:40.003 --> 00:55:41.305 align:left line:-1 position:30% size:41% three developers here today to 00:55:41.305 --> 00:55:42.706 align:left line:-1 position:32% size:37% show you what's possible in 00:55:42.706 --> 00:55:47.044 align:left line:-1 position:31% size:38% just a short amount of time. 00:55:47.044 --> 00:55:48.145 align:left line:-1 position:33% size:35% Now, our first developer is 00:55:48.145 --> 00:55:50.414 align:left line:-1 position:28% size:44% making use of the CPU and GPU 00:55:50.414 --> 00:55:51.748 align:left line:-1 position:31% size:39% to take their game to the next 00:55:51.748 --> 00:55:55.752 align:left line:-1 position:35% size:31% level of impact. Please 00:55:55.752 --> 00:55:56.887 align:left line:-1 position:31% size:39% welcome Todd Howard game 00:55:56.887 --> 00:56:00.490 align:left line:-1 position:32% size:36% director of Bethesda Game 00:56:00.490 --> 00:56:00.724 align:left line:-1 position:45% size:11% Studios. 00:56:00.724 --> 00:56:03.894 align:left line:-1 position:42% size:16% (Applause). 00:56:03.894 --> 00:56:04.695 align:left line:-1 position:26% size:48% >> TODD HOWARD: Thanks, thank 00:56:04.695 --> 00:56:06.663 align:left line:-1 position:33% size:35% you. I wrote my first game 00:56:06.663 --> 00:56:09.633 align:left line:-1 position:31% size:39% when I was 12 on an Apple 2, 00:56:09.633 --> 00:56:11.802 align:left line:-1 position:33% size:34% and I got to tell you, I took 00:56:11.802 --> 00:56:13.503 align:left line:-1 position:31% size:39% full advantage of every single 00:56:13.503 --> 00:56:17.574 align:left line:-1 position:30% size:40% one of those low Res40 by 40 00:56:17.574 --> 00:56:19.376 align:left line:-1 position:32% size:37% pixels. It's amazing how far 00:56:19.376 --> 00:56:20.611 align:left line:-1 position:35% size:31% we have come with the 00:56:20.611 --> 00:56:21.945 align:left line:-1 position:30% size:40% technology that is packed into 00:56:21.945 --> 00:56:25.482 align:left line:-1 position:31% size:39% our phones, we can now start 00:56:25.482 --> 00:56:27.184 align:left line:-1 position:32% size:37% reaching for games that are 00:56:27.184 --> 00:56:29.653 align:left line:-1 position:31% size:38% more than simple diversions, 00:56:29.653 --> 00:56:31.755 align:left line:-1 position:31% size:39% but experiences that can truly 00:56:31.755 --> 00:56:34.224 align:left line:-1 position:30% size:40% transport you. And in the new 00:56:34.224 --> 00:56:35.626 align:left line:-1 position:28% size:44% iPhone, we have been able to do 00:56:35.626 --> 00:56:37.828 align:left line:-1 position:33% size:35% just that. Let's take a look 00:56:37.828 --> 00:56:42.966 align:left line:-1 position:31% size:39% at our new elder scrolls game 00:56:42.966 --> 00:56:44.401 align:left line:-1 position:33% size:34% Blades. Like the series is 00:56:44.401 --> 00:56:47.004 align:left line:-1 position:31% size:38% known for it is a massive first 00:56:47.004 --> 00:56:48.405 align:left line:-1 position:31% size:38% person role playing game full 00:56:48.405 --> 00:56:51.842 align:left line:-1 position:31% size:38% the stories, requests, and an 00:56:51.842 --> 00:56:53.944 align:left line:-1 position:32% size:37% incredible world to explore. 00:56:53.944 --> 00:56:56.346 align:left line:-1 position:30% size:41% You play one of the Blades, the 00:56:56.346 --> 00:56:58.181 align:left line:-1 position:30% size:41% empire's elite warriors and you 00:56:58.181 --> 00:56:59.950 align:left line:-1 position:30% size:40% will define your own character 00:56:59.950 --> 00:57:02.753 align:left line:-1 position:29% size:42% and how you want to engage in 00:57:02.753 --> 00:57:04.855 align:left line:-1 position:30% size:41% combat. You can use defense, 00:57:04.855 --> 00:57:11.928 align:left line:-1 position:30% size:40% mmelee or magic. And on the 00:57:11.928 --> 00:57:13.563 align:left line:-1 position:30% size:41% iPhone's OLED screen, we can 00:57:13.563 --> 00:57:14.765 align:left line:-1 position:32% size:36% pull out all of the detail that 00:57:14.765 --> 00:57:17.434 align:left line:-1 position:31% size:39% you would usually miss in the 00:57:17.434 --> 00:57:19.970 align:left line:-1 position:30% size:41% bright and the dark areas. You 00:57:19.970 --> 00:57:22.406 align:left line:-1 position:30% size:41% can see the lighting from these 00:57:22.406 --> 00:57:24.541 align:left line:-1 position:32% size:37% crystals bloom, reflect off of 00:57:24.541 --> 00:57:27.044 align:left line:-1 position:32% size:37% the water, we can have that 00:57:27.044 --> 00:57:29.813 align:left line:-1 position:34% size:33% lighting bounce off of the 00:57:29.813 --> 00:57:33.283 align:left line:-1 position:46% size:8% walls. 00:57:33.283 --> 00:57:35.285 align:left line:-1 position:29% size:42% And we can even have it reflect 00:57:35.285 --> 00:57:38.522 align:left line:-1 position:39% size:23% off of your sword. 00:57:42.059 --> 00:57:45.162 align:left line:-1 position:32% size:37% Additionally, we can use the 00:57:45.162 --> 00:57:46.763 align:left line:-1 position:32% size:37% new stereo widening on the 00:57:46.763 --> 00:57:48.565 align:left line:-1 position:32% size:37% iPhone so you can hear the 00:57:48.565 --> 00:57:52.302 align:left line:-1 position:31% size:38% forest around you, all without 00:57:52.302 --> 00:57:53.103 align:left line:-1 position:41% size:18% headphones. 00:57:53.103 --> 00:57:56.406 align:left line:-1 position:31% size:39% ♪ and scenes like this used to 00:57:56.406 --> 00:57:58.308 align:left line:-1 position:31% size:39% only be possible in your living 00:57:58.308 --> 00:58:00.510 align:left line:-1 position:32% size:37% room on a high end gaming 00:58:00.510 --> 00:58:03.280 align:left line:-1 position:28% size:45% console. We can do them now on 00:58:03.280 --> 00:58:05.482 align:left line:-1 position:32% size:36% your phone while doing full 00:58:05.482 --> 00:58:07.484 align:left line:-1 position:33% size:35% screen post processing all 00:58:07.484 --> 00:58:13.523 align:left line:-1 position:29% size:42% while rendering 40% faster than 00:58:13.523 --> 00:58:17.461 align:left line:-1 position:30% size:41% before. You will see the sword 00:58:17.461 --> 00:58:19.329 align:left line:-1 position:32% size:36% follows specific moving and 00:58:19.329 --> 00:58:20.697 align:left line:-1 position:33% size:35% timing. It feels incredible. 00:58:20.697 --> 00:58:24.301 align:left line:-1 position:32% size:37% And the depth of field ramra 00:58:24.301 --> 00:58:26.803 align:left line:-1 position:33% size:34% effect let's you focus your 00:58:26.803 --> 00:58:28.105 align:left line:-1 position:32% size:37% actions during combat. And 00:58:28.105 --> 00:58:30.841 align:left line:-1 position:33% size:34% spiders are just terrifying! 00:58:30.841 --> 00:58:32.843 align:left line:-1 position:31% size:39% We have been able to pull off 00:58:32.843 --> 00:58:34.678 align:left line:-1 position:30% size:40% some incredible environments 00:58:34.678 --> 00:58:36.380 align:left line:-1 position:34% size:33% that just weren't possible 00:58:36.380 --> 00:58:37.180 align:left line:-1 position:30% size:40% before. 12-year-old me would 00:58:37.180 --> 00:58:39.583 align:left line:-1 position:30% size:40% not be able to comprehend all 00:58:39.583 --> 00:58:42.686 align:left line:-1 position:38% size:24% of these pixels, all 00:58:42.686 --> 00:58:46.189 align:left line:-1 position:38% size:25% 2.7 million of them. 00:58:49.192 --> 00:58:52.963 align:left line:-1 position:32% size:36% As we kill this Litch, we can 00:58:52.963 --> 00:58:55.399 align:left line:-1 position:30% size:40% use the power of the phone to 00:58:55.399 --> 00:58:57.968 align:left line:-1 position:35% size:31% bring it all together, the 00:58:57.968 --> 00:59:00.370 align:left line:-1 position:31% size:39% visuals, the sound and haptic 00:59:00.370 --> 00:59:02.372 align:left line:-1 position:30% size:40% feedback on your attacks. It's 00:59:02.372 --> 00:59:04.174 align:left line:-1 position:36% size:28% not just immersive, it 00:59:04.174 --> 00:59:09.746 align:left line:-1 position:40% size:20% transports you. 00:59:09.746 --> 00:59:12.382 align:left line:-1 position:30% size:41% You may have fought dragons, 00:59:12.382 --> 00:59:15.685 align:left line:-1 position:29% size:43% but you have never experienced 00:59:15.685 --> 00:59:17.487 align:left line:-1 position:31% size:38% the elder scrolls like this own 00:59:17.487 --> 00:59:19.790 align:left line:-1 position:30% size:40% your phone. Blades is coming 00:59:19.790 --> 00:59:21.124 align:left line:-1 position:38% size:24% to iOS this fall, it's 00:59:21.124 --> 00:59:22.793 align:left line:-1 position:29% size:42% available for preorder now. We 00:59:22.793 --> 00:59:23.860 align:left line:-1 position:36% size:29% will see you out there. 00:59:23.860 --> 00:59:29.065 align:left line:-1 position:42% size:16% (Applause). 00:59:29.065 --> 00:59:29.666 align:left line:-1 position:28% size:45% >> KAIANN DRANCE: Thank you, 00:59:29.666 --> 00:59:31.435 align:left line:-1 position:30% size:41% Todd. Now, our next developer 00:59:31.435 --> 00:59:34.438 align:left line:-1 position:31% size:38% is going to enable an entirely 00:59:34.438 --> 00:59:36.706 align:left line:-1 position:31% size:39% new use case for the camera 00:59:36.706 --> 00:59:38.608 align:left line:-1 position:30% size:40% using Core ML. Here is David 00:59:38.608 --> 00:59:43.713 align:left line:-1 position:32% size:37% Lee, CEO of next team, and 00:59:43.713 --> 00:59:45.715 align:left line:-1 position:31% size:39% Steve Steve Nash and a new 00:59:45.715 --> 00:59:47.050 align:left line:-1 position:30% size:40% member of the Basketball Hall 00:59:47.050 --> 00:59:47.818 align:left line:-1 position:44% size:12% of Fame. 00:59:47.818 --> 00:59:58.728 align:left line:-1 position:34% size:32% (Cheers and Applause). 00:59:58.728 --> 01:00:02.732 align:left line:-1 position:35% size:31% >> DAVID LEE: Thank. 01:00:02.732 --> 01:00:03.533 align:left line:-1 position:25% size:50% >> STEVE NASH: When I was young 01:00:03.533 --> 01:00:05.202 align:left line:-1 position:30% size:41% and learning the game, I never 01:00:05.202 --> 01:00:06.336 align:left line:-1 position:31% size:38% really knew if I was doing the 01:00:06.336 --> 01:00:08.138 align:left line:-1 position:29% size:43% right thing to improve my game. 01:00:08.138 --> 01:00:09.940 align:left line:-1 position:30% size:41% I would spend hours and hours 01:00:09.940 --> 01:00:12.342 align:left line:-1 position:30% size:41% shooting by myself, just hoping 01:00:12.342 --> 01:00:14.077 align:left line:-1 position:32% size:37% I was refining the technique 01:00:14.077 --> 01:00:15.111 align:left line:-1 position:32% size:36% that's would take me to the 01:00:15.111 --> 01:00:16.480 align:left line:-1 position:35% size:31% next level. I have been 01:00:16.480 --> 01:00:17.848 align:left line:-1 position:34% size:32% working closely with the 01:00:17.848 --> 01:00:19.549 align:left line:-1 position:30% size:41% HomeCourt team on a tool that 01:00:19.549 --> 01:00:21.251 align:left line:-1 position:32% size:36% will revolutionize basketball 01:00:21.251 --> 01:00:22.519 align:left line:-1 position:33% size:34% training and I can't wait to 01:00:22.519 --> 01:00:24.688 align:left line:-1 position:30% size:41% show you what we can do with 01:00:24.688 --> 01:00:27.123 align:left line:-1 position:39% size:22% the new iPhone. 01:00:27.123 --> 01:00:28.091 align:left line:-1 position:28% size:45% >> DAVID LEE: We couldn't bring 01:00:28.091 --> 01:00:29.626 align:left line:-1 position:29% size:42% the basketball court here so we 01:00:29.626 --> 01:00:32.229 align:left line:-1 position:32% size:37% won't out last week and saw 01:00:32.229 --> 01:00:34.531 align:left line:-1 position:30% size:40% training. We have a recording 01:00:34.531 --> 01:00:35.999 align:left line:-1 position:33% size:34% of the app running on the 01:00:35.999 --> 01:00:37.567 align:left line:-1 position:31% size:38% iPhone let's take a look. The 01:00:37.567 --> 01:00:39.903 align:left line:-1 position:28% size:44% app recognizes the hoop and the 01:00:39.903 --> 01:00:42.506 align:left line:-1 position:33% size:35% court automatically. Touch 01:00:42.506 --> 01:00:45.108 align:left line:-1 position:33% size:34% start and it starts tracking 01:00:45.108 --> 01:00:48.345 align:left line:-1 position:29% size:43% basketball attempts, and misses 01:00:48.345 --> 01:00:50.647 align:left line:-1 position:33% size:35% by the red Xs drawn as an 01:00:50.647 --> 01:00:52.549 align:left line:-1 position:33% size:35% overlay right on the court. 01:00:52.549 --> 01:00:56.019 align:left line:-1 position:27% size:46% With the new iPhone and Core ML 01:00:56.019 --> 01:00:57.621 align:left line:-1 position:35% size:30% two we see a massive 01:00:57.621 --> 01:00:59.122 align:left line:-1 position:29% size:42% performance gain that allows us 01:00:59.122 --> 01:01:01.892 align:left line:-1 position:32% size:36% to do more. The powderful 01:01:01.892 --> 01:01:03.860 align:left line:-1 position:33% size:35% bionic run up to nine times 01:01:03.860 --> 01:01:05.395 align:left line:-1 position:32% size:37% faster and that unlocks new 01:01:05.395 --> 01:01:06.663 align:left line:-1 position:30% size:41% features that were not possible 01:01:06.663 --> 01:01:07.964 align:left line:-1 position:32% size:36% before. Let's take a look at 01:01:07.964 --> 01:01:11.868 align:left line:-1 position:29% size:43% what's going on under the hood. 01:01:11.868 --> 01:01:14.304 align:left line:-1 position:28% size:45% Only on a new iPhone we can run 01:01:14.304 --> 01:01:16.506 align:left line:-1 position:33% size:34% real time player tracking. 01:01:16.506 --> 01:01:20.310 align:left line:-1 position:30% size:40% Real time post estimation, real 01:01:20.310 --> 01:01:25.415 align:left line:-1 position:31% size:38% time body detection. We call 01:01:25.415 --> 01:01:27.217 align:left line:-1 position:33% size:35% this real time shot science 01:01:27.217 --> 01:01:29.252 align:left line:-1 position:34% size:33% that tracks six metrics for 01:01:29.252 --> 01:01:30.654 align:left line:-1 position:32% size:37% every single shot the player 01:01:30.654 --> 01:01:32.522 align:left line:-1 position:31% size:39% takes. These insights are not 01:01:32.522 --> 01:01:35.091 align:left line:-1 position:34% size:32% visible to the naked eye. 01:01:35.091 --> 01:01:35.792 align:left line:-1 position:29% size:42% >> STEVE NASH: To become a 01:01:35.792 --> 01:01:37.294 align:left line:-1 position:33% size:35% great shooter, you need to 01:01:37.294 --> 01:01:38.962 align:left line:-1 position:29% size:42% practice every day, you need to 01:01:38.962 --> 01:01:40.130 align:left line:-1 position:30% size:40% shoot at game speed and with 01:01:40.130 --> 01:01:43.433 align:left line:-1 position:31% size:38% the right posture. I focus my 01:01:43.433 --> 01:01:44.668 align:left line:-1 position:32% size:37% students on staying low and 01:01:44.668 --> 01:01:46.670 align:left line:-1 position:34% size:33% stable when they shoot. 01:01:46.670 --> 01:01:48.171 align:left line:-1 position:31% size:38% HomeCourt is giving players 01:01:48.171 --> 01:01:49.773 align:left line:-1 position:28% size:44% immediate feedback to help them 01:01:49.773 --> 01:01:50.907 align:left line:-1 position:36% size:29% understand if they are 01:01:50.907 --> 01:01:52.275 align:left line:-1 position:31% size:39% practicing with the right form. 01:01:52.275 --> 01:01:53.877 align:left line:-1 position:32% size:37% Release time is also a great 01:01:53.877 --> 01:01:55.278 align:left line:-1 position:30% size:40% indicator of whether the player 01:01:55.278 --> 01:01:57.247 align:left line:-1 position:29% size:43% is shooting at game speed while 01:01:57.247 --> 01:02:00.450 align:left line:-1 position:30% size:41% staying low. These meaningful 01:02:00.450 --> 01:02:01.985 align:left line:-1 position:33% size:35% insights and feedback just 01:02:01.985 --> 01:02:03.720 align:left line:-1 position:34% size:32% weren't possible before. 01:02:03.720 --> 01:02:05.021 align:left line:-1 position:32% size:37% >> DAVID LEE: You see the 01:02:05.021 --> 01:02:06.389 align:left line:-1 position:32% size:36% release time from the set, it 01:02:06.389 --> 01:02:07.958 align:left line:-1 position:29% size:42% will be displayed on screen and 01:02:07.958 --> 01:02:10.060 align:left line:-1 position:29% size:43% the app can give audio feedback 01:02:10.060 --> 01:02:12.729 align:left line:-1 position:31% size:38% in the stereo speaker or your 01:02:12.729 --> 01:02:14.631 align:left line:-1 position:44% size:13% Air Pods. 01:02:14.631 --> 01:02:16.766 align:left line:-1 position:27% size:46% >> STEVE NASH: As players train 01:02:16.766 --> 01:02:17.968 align:left line:-1 position:32% size:37% with real time feedback they 01:02:17.968 --> 01:02:19.903 align:left line:-1 position:30% size:40% build muscle memory. I really 01:02:19.903 --> 01:02:21.338 align:left line:-1 position:28% size:44% wish when I was younger we had 01:02:21.338 --> 01:02:23.106 align:left line:-1 position:33% size:35% these tools. HomeCourt is 01:02:23.106 --> 01:02:24.975 align:left line:-1 position:33% size:34% great for every basketball 01:02:24.975 --> 01:02:26.209 align:left line:-1 position:35% size:31% player that wants to get 01:02:26.209 --> 01:02:28.645 align:left line:-1 position:30% size:41% better, whether a beginner or a 01:02:28.645 --> 01:02:28.845 align:left line:-1 position:47% size:6% pro. 01:02:28.845 --> 01:02:29.846 align:left line:-1 position:27% size:46% >> DAVID LEE: The most amazing 01:02:29.846 --> 01:02:32.515 align:left line:-1 position:33% size:34% part is this is all done with 01:02:32.515 --> 01:02:35.218 align:left line:-1 position:30% size:40% just the iPhone. There are no 01:02:35.218 --> 01:02:36.653 align:left line:-1 position:33% size:34% sensors on the player, no 01:02:36.653 --> 01:02:38.321 align:left line:-1 position:33% size:35% sensors on the ball and no 01:02:38.321 --> 01:02:39.723 align:left line:-1 position:33% size:35% sensors on the court. And 01:02:39.723 --> 01:02:43.126 align:left line:-1 position:29% size:42% that's HomeCourt real time shot 01:02:43.126 --> 01:02:45.595 align:left line:-1 position:36% size:28% science. Thank you. 01:02:45.595 --> 01:02:52.636 align:left line:-1 position:34% size:32% (Cheers and Applause). 01:02:52.636 --> 01:02:53.403 align:left line:-1 position:28% size:45% >> KAIANN DRANCE: You would, 01:02:53.403 --> 01:03:00.510 align:left line:-1 position:29% size:42% thathat was something! Here is 01:03:00.510 --> 01:03:06.616 align:left line:-1 position:33% size:34% Atli Mar, CEO of Directive 01:03:06.616 --> 01:03:08.018 align:left line:-1 position:45% size:11% Games. 01:03:08.018 --> 01:03:09.419 align:left line:-1 position:30% size:41% >> ATLI MAR: Thanks Kaiann. 01:03:09.419 --> 01:03:11.287 align:left line:-1 position:31% size:39% Playing request friends at the 01:03:11.287 --> 01:03:12.322 align:left line:-1 position:30% size:40% arcades has always been a lot 01:03:12.322 --> 01:03:15.025 align:left line:-1 position:30% size:41% of fun. Generations of gamers 01:03:15.025 --> 01:03:16.926 align:left line:-1 position:30% size:40% have enjoyed countless hours 01:03:16.926 --> 01:03:18.328 align:left line:-1 position:32% size:36% playing some of the world's 01:03:18.328 --> 01:03:20.664 align:left line:-1 position:30% size:40% best titles. And now in AR, we 01:03:20.664 --> 01:03:23.566 align:left line:-1 position:29% size:43% are able to have our own arcade 01:03:23.566 --> 01:03:24.601 align:left line:-1 position:29% size:43% cabinet wherever and whenever 01:03:24.601 --> 01:03:28.471 align:left line:-1 position:32% size:37% we want. And with ARKit 2, 01:03:28.471 --> 01:03:29.973 align:left line:-1 position:32% size:36% multiple players are able to 01:03:29.973 --> 01:03:32.976 align:left line:-1 position:29% size:43% share the same AR experience. 01:03:32.976 --> 01:03:34.477 align:left line:-1 position:30% size:41% Joining me here are my friends 01:03:34.477 --> 01:03:37.814 align:left line:-1 position:30% size:41% and they are eager to climb the 01:03:37.814 --> 01:03:39.683 align:left line:-1 position:31% size:38% leader boards. Are you guys 01:03:39.683 --> 01:03:39.883 align:left line:-1 position:45% size:10% ready? 01:03:39.883 --> 01:03:45.855 align:left line:-1 position:33% size:35% >> We are ready to battle. 01:03:45.855 --> 01:03:51.895 align:left line:-1 position:30% size:40% >> ATLI MAR: This is Galaq ta 01:03:51.895 --> 01:03:55.331 align:left line:-1 position:30% size:40% AR. You avoid being attacked 01:03:55.331 --> 01:03:58.101 align:left line:-1 position:37% size:27% and you grab power. 01:04:17.087 --> 01:04:19.222 align:left line:-1 position:30% size:40% With the additional GPU Core, 01:04:19.222 --> 01:04:20.890 align:left line:-1 position:31% size:39% we are able to render scenes 01:04:20.890 --> 01:04:23.426 align:left line:-1 position:33% size:35% like the stun effect. This is 01:04:23.426 --> 01:04:24.327 align:left line:-1 position:33% size:34% something we couldn't do 01:04:24.327 --> 01:04:26.296 align:left line:-1 position:45% size:10% before. 01:04:37.741 --> 01:04:39.809 align:left line:-1 position:32% size:36% And the new iPhone stereo 01:04:39.809 --> 01:04:41.611 align:left line:-1 position:31% size:39% widening makes things sound 01:04:41.611 --> 01:04:42.812 align:left line:-1 position:32% size:36% really immersive, just listen 01:04:42.812 --> 01:04:47.050 align:left line:-1 position:38% size:24% to this epic battle. 01:05:04.734 --> 01:05:10.006 align:left line:-1 position:34% size:32% (Cheers and Applause). 01:05:10.006 --> 01:05:11.941 align:left line:-1 position:31% size:39% Last year we shipped our first 01:05:11.941 --> 01:05:14.344 align:left line:-1 position:31% size:38% AR game, and now with new 01:05:14.344 --> 01:05:18.014 align:left line:-1 position:32% size:36% features of ARKit 2 and the 01:05:18.014 --> 01:05:19.215 align:left line:-1 position:29% size:43% power of the iPhone we are able 01:05:19.215 --> 01:05:21.017 align:left line:-1 position:30% size:40% to craft experiences at a much 01:05:21.017 --> 01:05:22.051 align:left line:-1 position:34% size:32% higher fidelity as well as 01:05:22.051 --> 01:05:24.154 align:left line:-1 position:31% size:39% connect players both digitally 01:05:24.154 --> 01:05:25.355 align:left line:-1 position:33% size:35% and in the physical world. 01:05:25.355 --> 01:05:28.324 align:left line:-1 position:31% size:38% Look for the first game in our 01:05:28.324 --> 01:05:29.926 align:left line:-1 position:32% size:36% AR series on the App Store 01:05:29.926 --> 01:05:31.194 align:left line:-1 position:33% size:35% later this year. Thank you. 01:05:31.194 --> 01:05:34.864 align:left line:-1 position:34% size:32% (Cheers and Applause). 01:05:38.968 --> 01:05:39.536 align:left line:-1 position:28% size:44% >> KAIANN DRANCE: Wow! We 01:05:39.536 --> 01:05:41.104 align:left line:-1 position:34% size:33% can't wait for you guys to 01:05:41.104 --> 01:05:42.205 align:left line:-1 position:32% size:36% experience those apps and 01:05:42.205 --> 01:05:44.073 align:left line:-1 position:31% size:39% games. This is really just the 01:05:44.073 --> 01:05:44.974 align:left line:-1 position:30% size:40% beginning. We are scratching 01:05:44.974 --> 01:05:46.643 align:left line:-1 position:31% size:39% the surface of what's going to 01:05:46.643 --> 01:05:48.611 align:left line:-1 position:31% size:39% be possible on the iPhone Xs 01:05:48.611 --> 01:05:51.114 align:left line:-1 position:31% size:39% and the A12 Bionic. No other 01:05:51.114 --> 01:05:52.081 align:left line:-1 position:31% size:38% chip in the world would allow 01:05:52.081 --> 01:05:54.350 align:left line:-1 position:31% size:39% us to do this. Thank you, and 01:05:54.350 --> 01:05:56.386 align:left line:-1 position:39% size:23% now back to Phil. 01:05:56.386 --> 01:05:58.655 align:left line:-1 position:34% size:32% (Cheers and Applause). 01:05:58.655 --> 01:06:02.292 align:left line:-1 position:29% size:42% >> PHIL SCHILLER: Thank you 01:06:02.292 --> 01:06:06.062 align:left line:-1 position:31% size:38% Kaiann. The A12 Bionic just 01:06:06.062 --> 01:06:08.665 align:left line:-1 position:30% size:40% empowers so many incredible 01:06:08.665 --> 01:06:09.566 align:left line:-1 position:30% size:40% experiences and that includes 01:06:09.566 --> 01:06:11.401 align:left line:-1 position:32% size:37% the camera. We all love the 01:06:11.401 --> 01:06:13.703 align:left line:-1 position:32% size:36% cameras in our iPhone. No 01:06:13.703 --> 01:06:15.905 align:left line:-1 position:33% size:35% doubt you all know it is the 01:06:15.905 --> 01:06:17.640 align:left line:-1 position:28% size:44% world's most popular camera and 01:06:17.640 --> 01:06:20.176 align:left line:-1 position:33% size:35% for great reason. Over ten 01:06:20.176 --> 01:06:21.411 align:left line:-1 position:32% size:37% years customers have been 01:06:21.411 --> 01:06:23.479 align:left line:-1 position:31% size:39% taking incredible photographs 01:06:23.479 --> 01:06:25.682 align:left line:-1 position:30% size:40% with their iPhone cameras like 01:06:25.682 --> 01:06:27.550 align:left line:-1 position:31% size:39% this and sharing them with us 01:06:27.550 --> 01:06:29.085 align:left line:-1 position:30% size:41% around the world and telling us 01:06:29.085 --> 01:06:30.220 align:left line:-1 position:31% size:39% stories with them, and we are 01:06:30.220 --> 01:06:31.254 align:left line:-1 position:32% size:37% so proud of all of the people 01:06:31.254 --> 01:06:33.857 align:left line:-1 position:28% size:44% who use the iPhone camera from 01:06:33.857 --> 01:06:36.459 align:left line:-1 position:29% size:42% consumers to even increasingly 01:06:36.459 --> 01:06:37.560 align:left line:-1 position:31% size:38% professionals are using them 01:06:37.560 --> 01:06:40.363 align:left line:-1 position:32% size:36% for photos like this, this is a 01:06:40.363 --> 01:06:42.198 align:left line:-1 position:32% size:36% beautiful portrait photo, but 01:06:42.198 --> 01:06:44.300 align:left line:-1 position:30% size:41% what makes us so proud of it is 01:06:44.300 --> 01:06:46.569 align:left line:-1 position:31% size:38% that it appeared on the cover 01:06:46.569 --> 01:06:50.340 align:left line:-1 position:37% size:27% of "Time" Magazine. 01:06:52.842 --> 01:06:54.644 align:left line:-1 position:30% size:41% This was their issue for women 01:06:54.644 --> 01:06:56.446 align:left line:-1 position:29% size:43% who are changing the world and 01:06:56.446 --> 01:06:57.814 align:left line:-1 position:31% size:38% we couldn't be prouder to be 01:06:57.814 --> 01:06:59.582 align:left line:-1 position:32% size:36% part of that story. Well, you 01:06:59.582 --> 01:07:04.053 align:left line:-1 position:28% size:44% are going to be blown w away wit 01:07:04.053 --> 01:07:06.522 align:left line:-1 position:30% size:40% the pictures you can take with 01:07:06.522 --> 01:07:08.758 align:left line:-1 position:31% size:39% the iPhone Xs camera. It is a 01:07:08.758 --> 01:07:10.260 align:left line:-1 position:31% size:39% remarkable new dual camera 01:07:10.260 --> 01:07:14.264 align:left line:-1 position:31% size:39% system, a 12 megapixel wide 01:07:14.264 --> 01:07:17.267 align:left line:-1 position:32% size:36% camera, and an even more 01:07:17.267 --> 01:07:19.035 align:left line:-1 position:30% size:41% improved True Tone flash. The 01:07:19.035 --> 01:07:21.170 align:left line:-1 position:28% size:44% 12 megapixel wide camera has a 01:07:21.170 --> 01:07:22.739 align:left line:-1 position:33% size:34% larger sensor with bigger, 01:07:22.739 --> 01:07:26.242 align:left line:-1 position:32% size:37% deeper pixels. It has optical 01:07:26.242 --> 01:07:29.212 align:left line:-1 position:32% size:36% image stabilization and our 01:07:29.212 --> 01:07:32.048 align:left line:-1 position:30% size:40% fast 1.8 Aperture lens, Apple's 01:07:32.048 --> 01:07:34.918 align:left line:-1 position:30% size:40% 6 element lens. The telephoto 01:07:34.918 --> 01:07:38.021 align:left line:-1 position:31% size:38% camera is also optical image 01:07:38.021 --> 01:07:39.656 align:left line:-1 position:34% size:33% stabilization, F2.4, Apple 01:07:39.656 --> 01:07:41.524 align:left line:-1 position:33% size:34% design lens. On the front 01:07:41.524 --> 01:07:43.559 align:left line:-1 position:31% size:39% side, you have the TrueDepth 01:07:43.559 --> 01:07:44.694 align:left line:-1 position:30% size:41% Camera System. That's a new 01:07:44.694 --> 01:07:47.297 align:left line:-1 position:31% size:39% sensor as well, a 7 megapixel 01:07:47.297 --> 01:07:48.932 align:left line:-1 position:32% size:37% sensor that is twice as fast. 01:07:48.932 --> 01:07:52.769 align:left line:-1 position:32% size:37% It works together with the IR 01:07:52.769 --> 01:07:54.671 align:left line:-1 position:30% size:40% camera so it can create depth 01:07:54.671 --> 01:07:57.173 align:left line:-1 position:34% size:33% in portrait mode photos. 01:07:57.173 --> 01:07:58.374 align:left line:-1 position:29% size:43% Everyone talks about the sensor 01:07:58.374 --> 01:07:59.709 align:left line:-1 position:33% size:35% and the lens and rightly so 01:07:59.709 --> 01:08:00.910 align:left line:-1 position:31% size:38% they are an important part of 01:08:00.910 --> 01:08:02.712 align:left line:-1 position:35% size:31% the camera system, but 01:08:02.712 --> 01:08:03.947 align:left line:-1 position:34% size:33% increasingly what makes 01:08:03.947 --> 01:08:05.348 align:left line:-1 position:30% size:40% incredible photos possible are 01:08:05.348 --> 01:08:07.750 align:left line:-1 position:32% size:36% just the sensor in t lens but 01:08:07.750 --> 01:08:09.085 align:left line:-1 position:31% size:39% it's the chip and software that 01:08:09.085 --> 01:08:11.154 align:left line:-1 position:33% size:34% runs on it. This is so true 01:08:11.154 --> 01:08:12.922 align:left line:-1 position:30% size:40% with iPhone photography. So, 01:08:12.922 --> 01:08:15.158 align:left line:-1 position:30% size:40% for example, in the A12 Bionic 01:08:15.158 --> 01:08:17.393 align:left line:-1 position:30% size:40% is the image Signal Processor 01:08:17.393 --> 01:08:20.897 align:left line:-1 position:29% size:43% working together with the CPU. 01:08:20.897 --> 01:08:23.466 align:left line:-1 position:33% size:34% It does so many things. It 01:08:23.466 --> 01:08:25.168 align:left line:-1 position:31% size:38% automatically sets exposure, 01:08:25.168 --> 01:08:27.704 align:left line:-1 position:31% size:39% white balance, sets the focus, 01:08:27.704 --> 01:08:29.005 align:left line:-1 position:31% size:39% does Noise Reduction on low 01:08:29.005 --> 01:08:30.506 align:left line:-1 position:32% size:36% light photography. It brings 01:08:30.506 --> 01:08:32.508 align:left line:-1 position:31% size:39% out highlights and details and 01:08:32.508 --> 01:08:34.444 align:left line:-1 position:33% size:35% it can fuse multiple images 01:08:34.444 --> 01:08:36.245 align:left line:-1 position:29% size:42% together like when you done an 01:08:36.245 --> 01:08:39.182 align:left line:-1 position:27% size:46% HDR photo or create a panorama. 01:08:39.182 --> 01:08:40.650 align:left line:-1 position:32% size:37% It does all of this better than 01:08:40.650 --> 01:08:42.051 align:left line:-1 position:31% size:38% ever before, but what it does 01:08:42.051 --> 01:08:44.153 align:left line:-1 position:31% size:39% that is entirely new is connect 01:08:44.153 --> 01:08:46.723 align:left line:-1 position:33% size:34% together the ISP with that 01:08:46.723 --> 01:08:47.924 align:left line:-1 position:32% size:36% Neural Engine to use them 01:08:47.924 --> 01:08:50.259 align:left line:-1 position:31% size:38% together to make our photos 01:08:50.259 --> 01:08:51.160 align:left line:-1 position:32% size:37% incredible. So, for example, 01:08:51.160 --> 01:08:53.062 align:left line:-1 position:29% size:42% the CPU and the Neural Engine 01:08:53.062 --> 01:08:55.264 align:left line:-1 position:34% size:32% can work together to do 01:08:55.264 --> 01:08:57.033 align:left line:-1 position:30% size:41% detection of people's faces and 01:08:57.033 --> 01:08:58.901 align:left line:-1 position:29% size:43% bodies, to understand the scene 01:08:58.901 --> 01:09:00.503 align:left line:-1 position:32% size:37% that you are shooting, and it 01:09:00.503 --> 01:09:03.306 align:left line:-1 position:30% size:40% can do facial landmarking so it 01:09:03.306 --> 01:09:04.340 align:left line:-1 position:31% size:39% recognizes exactly where the 01:09:04.340 --> 01:09:06.976 align:left line:-1 position:30% size:40% eyes are and does instant red 01:09:06.976 --> 01:09:07.844 align:left line:-1 position:34% size:32% eye reduction that looks 01:09:07.844 --> 01:09:10.680 align:left line:-1 position:34% size:33% perfect. It creates better 01:09:10.680 --> 01:09:11.381 align:left line:-1 position:28% size:45% segmentation masks so when you 01:09:11.381 --> 01:09:12.915 align:left line:-1 position:32% size:36% are doing portrait mode the 01:09:12.915 --> 01:09:14.283 align:left line:-1 position:32% size:36% hair and glasses are better 01:09:14.283 --> 01:09:15.785 align:left line:-1 position:32% size:37% than ever before. This is an 01:09:15.785 --> 01:09:17.687 align:left line:-1 position:28% size:44% amazing amount of power for our 01:09:17.687 --> 01:09:19.922 align:left line:-1 position:29% size:43% camera team. When you take a 01:09:19.922 --> 01:09:21.591 align:left line:-1 position:31% size:38% photo, it's capable of doing a 01:09:21.591 --> 01:09:22.792 align:left line:-1 position:33% size:35% trillion operations on every 01:09:22.792 --> 01:09:23.459 align:left line:-1 position:40% size:21% photo you take. 01:09:23.459 --> 01:09:25.028 align:left line:-1 position:42% size:16% (Applause). 01:09:28.431 --> 01:09:29.966 align:left line:-1 position:29% size:42% And what the team is doing with 01:09:29.966 --> 01:09:32.068 align:left line:-1 position:30% size:41% that power is truly remarkable. 01:09:32.068 --> 01:09:34.504 align:left line:-1 position:28% size:44% We have a brand new feature we 01:09:34.504 --> 01:09:36.739 align:left line:-1 position:32% size:36% call smart HDR. And we all 01:09:36.739 --> 01:09:38.574 align:left line:-1 position:31% size:39% know what HDR is, right, you 01:09:38.574 --> 01:09:40.643 align:left line:-1 position:31% size:38% can take a couple of photos, 01:09:40.643 --> 01:09:41.978 align:left line:-1 position:31% size:39% merge them together to bring 01:09:41.978 --> 01:09:45.882 align:left line:-1 position:31% size:38% out highlights and shadows. 01:09:45.882 --> 01:09:49.719 align:left line:-1 position:33% size:35% Smart HDR takes the idea 01:09:49.719 --> 01:09:51.120 align:left line:-1 position:33% size:35% further. Let's sake you are 01:09:51.120 --> 01:09:52.021 align:left line:-1 position:35% size:31% taking a picture and the 01:09:52.021 --> 01:09:54.023 align:left line:-1 position:31% size:38% subject is moving. You go to 01:09:54.023 --> 01:09:55.058 align:left line:-1 position:31% size:38% press on the shutter and you 01:09:55.058 --> 01:09:58.127 align:left line:-1 position:32% size:36% get a picture instantly, zero 01:09:58.127 --> 01:10:00.196 align:left line:-1 position:33% size:35% shutter lag. What the A12 01:10:00.196 --> 01:10:02.432 align:left line:-1 position:32% size:37% Bionic is doing is shooting a 01:10:02.432 --> 01:10:04.167 align:left line:-1 position:33% size:34% four-frame buffer so it can 01:10:04.167 --> 01:10:05.368 align:left line:-1 position:31% size:38% capture the critical moment. 01:10:05.368 --> 01:10:08.538 align:left line:-1 position:33% size:35% But the 512 bionic is doing 01:10:08.538 --> 01:10:11.641 align:left line:-1 position:30% size:40% more, it's capturing secondary 01:10:11.641 --> 01:10:12.475 align:left line:-1 position:31% size:38% interframes at the same time 01:10:12.475 --> 01:10:14.110 align:left line:-1 position:30% size:40% and those are shot at different 01:10:14.110 --> 01:10:16.079 align:left line:-1 position:33% size:35% exposure level to bring out 01:10:16.079 --> 01:10:17.246 align:left line:-1 position:33% size:35% highlight details. It's doing 01:10:17.246 --> 01:10:19.015 align:left line:-1 position:31% size:39% more than that, it's shooting a 01:10:19.015 --> 01:10:20.817 align:left line:-1 position:32% size:36% long exposure so it can get 01:10:20.817 --> 01:10:22.185 align:left line:-1 position:31% size:39% better shadow detail as well. 01:10:22.185 --> 01:10:23.286 align:left line:-1 position:33% size:34% When you are taking that 01:10:23.286 --> 01:10:24.954 align:left line:-1 position:33% size:35% picture, it's analyzing all of 01:10:24.954 --> 01:10:26.355 align:left line:-1 position:29% size:42% those, finding out how to match 01:10:26.355 --> 01:10:28.024 align:left line:-1 position:31% size:39% up the best parts of each and 01:10:28.024 --> 01:10:29.926 align:left line:-1 position:31% size:38% merge them into one perfect 01:10:29.926 --> 01:10:31.494 align:left line:-1 position:31% size:38% photo. That's smart HDR. It 01:10:31.494 --> 01:10:32.895 align:left line:-1 position:34% size:33% is a break through, and it 01:10:32.895 --> 01:10:35.298 align:left line:-1 position:29% size:43% makes taking photos easier than 01:10:35.298 --> 01:10:36.933 align:left line:-1 position:34% size:32% ever and to get beautiful 01:10:36.933 --> 01:10:37.166 align:left line:-1 position:45% size:10% results. 01:10:37.166 --> 01:10:39.102 align:left line:-1 position:42% size:16% (Applause). 01:10:41.804 --> 01:10:44.006 align:left line:-1 position:28% size:44% So let me show you a few photos 01:10:44.006 --> 01:10:46.375 align:left line:-1 position:34% size:32% shot with iPhone Xs, not 01:10:46.375 --> 01:10:49.312 align:left line:-1 position:33% size:34% reDutched in any way, no 01:10:49.312 --> 01:10:50.646 align:left line:-1 position:30% size:40% exterior lighting used anything 01:10:50.646 --> 01:10:52.248 align:left line:-1 position:33% size:34% else, just straight from the 01:10:52.248 --> 01:10:57.186 align:left line:-1 position:31% size:39% camera. Here is one. This is 01:10:57.186 --> 01:10:58.488 align:left line:-1 position:36% size:29% stunning, your subject 01:10:58.488 --> 01:11:00.523 align:left line:-1 position:34% size:33% beautifully lit with natural 01:11:00.523 --> 01:11:02.024 align:left line:-1 position:33% size:34% light, beautiful skin tones, 01:11:02.024 --> 01:11:03.359 align:left line:-1 position:36% size:29% great detail and I nice 01:11:03.359 --> 01:11:05.094 align:left line:-1 position:31% size:39% beautiful soft background, but 01:11:05.094 --> 01:11:08.264 align:left line:-1 position:30% size:41% what's har hark remarkable is it 01:11:08.264 --> 01:11:10.032 align:left line:-1 position:30% size:41% a windy day by the Walter, and 01:11:10.032 --> 01:11:12.635 align:left line:-1 position:31% size:38% the hair was blowing but you 01:11:12.635 --> 01:11:14.837 align:left line:-1 position:34% size:33% get the incredible detail. 01:11:14.837 --> 01:11:15.872 align:left line:-1 position:31% size:39% Here is another example. As 01:11:15.872 --> 01:11:17.206 align:left line:-1 position:31% size:38% you can see, this is what you 01:11:17.206 --> 01:11:19.008 align:left line:-1 position:31% size:39% are not supposed to do, right, 01:11:19.008 --> 01:11:20.443 align:left line:-1 position:31% size:39% shooting a photo into the sun 01:11:20.443 --> 01:11:23.412 align:left line:-1 position:31% size:39% because that will blow out the 01:11:23.412 --> 01:11:25.481 align:left line:-1 position:31% size:38% exposure, but we got a great 01:11:25.481 --> 01:11:26.883 align:left line:-1 position:31% size:38% sky, detail on the shadows of 01:11:26.883 --> 01:11:28.718 align:left line:-1 position:33% size:34% the water, but most of all, 01:11:28.718 --> 01:11:30.419 align:left line:-1 position:30% size:41% look at the water drops coming 01:11:30.419 --> 01:11:33.022 align:left line:-1 position:32% size:37% off of his hair and how crisp 01:11:33.022 --> 01:11:34.690 align:left line:-1 position:31% size:39% and detailed they are. That's 01:11:34.690 --> 01:11:35.992 align:left line:-1 position:31% size:38% incredible. All of your photos 01:11:35.992 --> 01:11:38.361 align:left line:-1 position:31% size:39% come out so much better now 01:11:38.361 --> 01:11:39.562 align:left line:-1 position:30% size:40% with iPhone Xs so matter what 01:11:39.562 --> 01:11:41.264 align:left line:-1 position:33% size:35% the subject matter, people, 01:11:41.264 --> 01:11:42.899 align:left line:-1 position:33% size:35% pets, look at the skin detail 01:11:42.899 --> 01:11:47.970 align:left line:-1 position:31% size:39% and the hair and the beautiful 01:11:47.970 --> 01:11:49.872 align:left line:-1 position:34% size:33% sky. It shoots wide color 01:11:49.872 --> 01:11:52.074 align:left line:-1 position:33% size:35% photos as well, look at the 01:11:52.074 --> 01:11:54.310 align:left line:-1 position:31% size:38% color range of the photo shot 01:11:54.310 --> 01:11:56.412 align:left line:-1 position:32% size:37% state off iPhone Xs. It looks 01:11:56.412 --> 01:11:58.347 align:left line:-1 position:30% size:40% better with the higher dynamic 01:11:58.347 --> 01:12:00.550 align:left line:-1 position:29% size:42% range display on the iPhone Xs 01:12:00.550 --> 01:12:04.086 align:left line:-1 position:32% size:36% when you look the it there. 01:12:04.086 --> 01:12:07.190 align:left line:-1 position:34% size:32% Here is an example. It's 01:12:07.190 --> 01:12:08.891 align:left line:-1 position:31% size:38% incredible the level of detail. 01:12:08.891 --> 01:12:11.027 align:left line:-1 position:30% size:40% This is the Stage Light feature 01:12:11.027 --> 01:12:12.461 align:left line:-1 position:30% size:40% and the pour straight lighting. 01:12:12.461 --> 01:12:14.697 align:left line:-1 position:33% size:34% It looks -- Portrait Lighting 01:12:14.697 --> 01:12:17.400 align:left line:-1 position:31% size:38% it looks so beautiful. Here is 01:12:17.400 --> 01:12:19.202 align:left line:-1 position:31% size:38% another portrait mode photo, 01:12:19.202 --> 01:12:20.336 align:left line:-1 position:32% size:36% beautiful, soft background. 01:12:20.336 --> 01:12:21.737 align:left line:-1 position:33% size:35% These are better than ever 01:12:21.737 --> 01:12:23.339 align:left line:-1 position:32% size:36% before, and there is a huge 01:12:23.339 --> 01:12:25.141 align:left line:-1 position:27% size:47% advancement here. Remember the 01:12:25.141 --> 01:12:26.909 align:left line:-1 position:30% size:41% area on the background on the 01:12:26.909 --> 01:12:28.544 align:left line:-1 position:31% size:38% photo, the quality of that blur 01:12:28.544 --> 01:12:30.646 align:left line:-1 position:34% size:33% is what the industry calls 01:12:30.646 --> 01:12:32.381 align:left line:-1 position:29% size:43% Bokeh. And the team wanted to 01:12:32.381 --> 01:12:34.183 align:left line:-1 position:28% size:44% make a big advancement in what 01:12:34.183 --> 01:12:35.718 align:left line:-1 position:30% size:40% could be done with Bokeh and 01:12:35.718 --> 01:12:37.320 align:left line:-1 position:29% size:42% they have done amazing work. 01:12:37.320 --> 01:12:39.055 align:left line:-1 position:33% size:34% They studied some of the 01:12:39.055 --> 01:12:40.957 align:left line:-1 position:30% size:41% highest full frame cameras and 01:12:40.957 --> 01:12:42.458 align:left line:-1 position:34% size:32% expensive fast lenses to 01:12:42.458 --> 01:12:44.894 align:left line:-1 position:33% size:34% characterize the quality of 01:12:44.894 --> 01:12:46.095 align:left line:-1 position:31% size:39% professional Bokeh and bring 01:12:46.095 --> 01:12:48.297 align:left line:-1 position:29% size:42% the capability to more and more 01:12:48.297 --> 01:12:50.299 align:left line:-1 position:30% size:41% of us through the portrait mode 01:12:50.299 --> 01:12:52.235 align:left line:-1 position:29% size:43% photos we take with iPhone, and 01:12:52.235 --> 01:12:53.936 align:left line:-1 position:32% size:36% what they have achieved is 01:12:53.936 --> 01:12:54.704 align:left line:-1 position:33% size:35% really break through. I will 01:12:54.704 --> 01:12:57.707 align:left line:-1 position:29% size:42% show you a photo now, this was 01:12:57.707 --> 01:13:00.009 align:left line:-1 position:34% size:32% not shot with a high end 01:13:00.009 --> 01:13:02.545 align:left line:-1 position:29% size:42% expensive camera. This is shot 01:13:02.545 --> 01:13:04.247 align:left line:-1 position:31% size:39% with iPhone Xs and it is break 01:13:04.247 --> 01:13:05.615 align:left line:-1 position:34% size:32% through. It is absolutely 01:13:05.615 --> 01:13:07.383 align:left line:-1 position:32% size:36% beautiful. The detail on the 01:13:07.383 --> 01:13:09.051 align:left line:-1 position:33% size:34% face, the great skin tones 01:13:09.051 --> 01:13:10.253 align:left line:-1 position:32% size:37% obviously reflecting from the 01:13:10.253 --> 01:13:11.287 align:left line:-1 position:33% size:35% surface of the car to light it 01:13:11.287 --> 01:13:12.922 align:left line:-1 position:29% size:42% up, but the background and the 01:13:12.922 --> 01:13:15.591 align:left line:-1 position:35% size:30% quality of that Bokeh is 01:13:15.591 --> 01:13:17.593 align:left line:-1 position:32% size:37% remarkable. This is a break 01:13:17.593 --> 01:13:19.962 align:left line:-1 position:31% size:38% through in photography for a 01:13:19.962 --> 01:13:20.997 align:left line:-1 position:31% size:38% Smartphone, but further than 01:13:20.997 --> 01:13:22.231 align:left line:-1 position:33% size:34% that, the team discovered 01:13:22.231 --> 01:13:24.867 align:left line:-1 position:30% size:41% something remarkable. This is 01:13:24.867 --> 01:13:26.402 align:left line:-1 position:33% size:35% so, so exciting. If you can 01:13:26.402 --> 01:13:28.070 align:left line:-1 position:33% size:35% tell, I'm excited about this, 01:13:28.070 --> 01:13:29.272 align:left line:-1 position:33% size:34% but so when you take the 01:13:29.272 --> 01:13:30.673 align:left line:-1 position:30% size:40% picture with Portrait mode and 01:13:30.673 --> 01:13:34.644 align:left line:-1 position:29% size:42% then you go into the Photos app 01:13:34.644 --> 01:13:36.612 align:left line:-1 position:30% size:40% and you tap edit you will see a 01:13:36.612 --> 01:13:38.781 align:left line:-1 position:31% size:39% slider on the bottom that says 01:13:38.781 --> 01:13:40.283 align:left line:-1 position:30% size:41% depth. Someone said no. Get 01:13:40.283 --> 01:13:41.784 align:left line:-1 position:33% size:34% ready for this. And let me 01:13:41.784 --> 01:13:43.185 align:left line:-1 position:32% size:36% blow it up. You will have to 01:13:43.185 --> 01:13:45.655 align:left line:-1 position:31% size:39% watch two things at once, the 01:13:45.655 --> 01:13:47.089 align:left line:-1 position:29% size:42% depth and the background. You 01:13:47.089 --> 01:13:48.457 align:left line:-1 position:33% size:35% can, after taking a picture, 01:13:48.457 --> 01:13:56.332 align:left line:-1 position:34% size:33% adjust the depth of field. 01:13:56.332 --> 01:13:59.602 align:left line:-1 position:33% size:35% From F4.4 to F16, and the 01:13:59.602 --> 01:14:00.803 align:left line:-1 position:29% size:42% background is changing with it. 01:14:00.803 --> 01:14:02.138 align:left line:-1 position:32% size:37% Let's do that again. We are 01:14:02.138 --> 01:14:03.639 align:left line:-1 position:33% size:35% going to slide the depth of 01:14:03.639 --> 01:14:05.141 align:left line:-1 position:29% size:42% field and watch the background 01:14:05.141 --> 01:14:06.642 align:left line:-1 position:33% size:35% as it changes the depth of 01:14:06.642 --> 01:14:08.177 align:left line:-1 position:34% size:33% field of the photo. This is 01:14:08.177 --> 01:14:09.345 align:left line:-1 position:31% size:39% done after you have taken it. 01:14:09.345 --> 01:14:11.647 align:left line:-1 position:31% size:39% That has not been possible in 01:14:11.647 --> 01:14:13.049 align:left line:-1 position:31% size:38% photography with any kind of 01:14:13.049 --> 01:14:14.450 align:left line:-1 position:29% size:42% camera. This is something that 01:14:14.450 --> 01:14:15.718 align:left line:-1 position:32% size:37% iPhone can now do with the 01:14:15.718 --> 01:14:19.121 align:left line:-1 position:29% size:42% power of the A12 by ontic chip. 01:14:19.121 --> 01:14:21.590 align:left line:-1 position:32% size:36% Let me show you one more 01:14:21.590 --> 01:14:24.727 align:left line:-1 position:32% size:36% example. There is another 01:14:24.727 --> 01:14:26.128 align:left line:-1 position:28% size:44% photo shot on iPhone Xs and you 01:14:26.128 --> 01:14:29.498 align:left line:-1 position:31% size:39% see the beautiful background, 01:14:29.498 --> 01:14:31.434 align:left line:-1 position:32% size:37% the incredible higher quality 01:14:31.434 --> 01:14:35.171 align:left line:-1 position:31% size:39% Bokeh, and we selected F2.0 01:14:35.171 --> 01:14:36.439 align:left line:-1 position:30% size:40% because it had the right depth 01:14:36.439 --> 01:14:39.208 align:left line:-1 position:33% size:34% of field. This is a new era 01:14:39.208 --> 01:14:40.676 align:left line:-1 position:29% size:42% photography. Some people call 01:14:40.676 --> 01:14:41.977 align:left line:-1 position:31% size:39% it computational photography, 01:14:41.977 --> 01:14:43.346 align:left line:-1 position:34% size:33% the power of not only the 01:14:43.346 --> 01:14:46.015 align:left line:-1 position:29% size:42% sensor and the lens but the 512 01:14:46.015 --> 01:14:48.050 align:left line:-1 position:29% size:42% bionic, and the care the camera 01:14:48.050 --> 01:14:49.852 align:left line:-1 position:33% size:34% has put into creating high 01:14:49.852 --> 01:14:51.520 align:left line:-1 position:30% size:40% quality photography is making 01:14:51.520 --> 01:14:52.421 align:left line:-1 position:33% size:34% images possible now that 01:14:52.421 --> 01:14:53.656 align:left line:-1 position:34% size:32% weren't before. And the 01:14:53.656 --> 01:14:57.059 align:left line:-1 position:31% size:39% benefits of this are not foanl o 01:14:57.059 --> 01:14:58.461 align:left line:-1 position:32% size:37% for photography as well, but 01:14:58.461 --> 01:15:01.097 align:left line:-1 position:30% size:40% it's a gnaw era of videography 01:15:01.097 --> 01:15:04.300 align:left line:-1 position:32% size:37% as well. And it can do many 01:15:04.300 --> 01:15:06.102 align:left line:-1 position:31% size:38% things. It has a twice as fast 01:15:06.102 --> 01:15:08.270 align:left line:-1 position:31% size:39% sensor, it can take advantage 01:15:08.270 --> 01:15:10.373 align:left line:-1 position:32% size:37% of a lot of technology to give 01:15:10.373 --> 01:15:12.808 align:left line:-1 position:33% size:34% better image quality in the 01:15:12.808 --> 01:15:16.846 align:left line:-1 position:31% size:38% videos. Taking advantage of 01:15:16.846 --> 01:15:19.048 align:left line:-1 position:31% size:39% the four microphones we can 01:15:19.048 --> 01:15:20.316 align:left line:-1 position:29% size:42% record stereo sound with videos 01:15:20.316 --> 01:15:22.051 align:left line:-1 position:32% size:36% as well, and it replays back 01:15:22.051 --> 01:15:23.886 align:left line:-1 position:31% size:39% with the beautiful wide stereo 01:15:23.886 --> 01:15:25.821 align:left line:-1 position:32% size:37% feel and it sounds amazing. 01:15:25.821 --> 01:15:27.189 align:left line:-1 position:30% size:41% Let me show you a quick video 01:15:27.189 --> 01:15:31.394 align:left line:-1 position:29% size:43% we shot with iPhone Xs, nothing 01:15:31.394 --> 01:15:33.629 align:left line:-1 position:30% size:40% done to it other than we edited 01:15:33.629 --> 01:15:35.331 align:left line:-1 position:31% size:38% for length and it's shot in low 01:15:35.331 --> 01:15:37.166 align:left line:-1 position:31% size:38% light and creates images that 01:15:37.166 --> 01:15:37.933 align:left line:-1 position:31% size:39% weren't possible before, here 01:15:37.933 --> 01:15:39.568 align:left line:-1 position:45% size:10% we are. 01:15:40.403 --> 01:15:42.538 align:left line:-1 position:40% size:20% >> What's up? 01:16:19.542 --> 01:16:22.445 align:left line:-1 position:42% size:16% (Applause). 01:16:24.847 --> 01:16:26.081 align:left line:-1 position:32% size:37% That's a beautiful video, you 01:16:26.081 --> 01:16:28.150 align:left line:-1 position:32% size:37% just shoot it, 4K, but there is 01:16:28.150 --> 01:16:29.351 align:left line:-1 position:31% size:39% a lot going on that the system 01:16:29.351 --> 01:16:32.521 align:left line:-1 position:33% size:34% is doing for us, Autofocus, 01:16:32.521 --> 01:16:33.823 align:left line:-1 position:30% size:41% Autoexposure, bringing out the 01:16:33.823 --> 01:16:35.257 align:left line:-1 position:34% size:33% highlight details, shadow 01:16:35.257 --> 01:16:37.259 align:left line:-1 position:33% size:35% details with wider dynamic 01:16:37.259 --> 01:16:38.594 align:left line:-1 position:29% size:43% range. Amazing color rendering 01:16:38.594 --> 01:16:40.362 align:left line:-1 position:30% size:40% and tone mapping, and stereo 01:16:40.362 --> 01:16:42.097 align:left line:-1 position:36% size:29% sound being recorded 01:16:42.097 --> 01:16:43.666 align:left line:-1 position:34% size:32% automatically. So that's 01:16:43.666 --> 01:16:44.700 align:left line:-1 position:32% size:37% photography. That's video. 01:16:44.700 --> 01:16:46.502 align:left line:-1 position:31% size:39% That's our camera. Now, let's 01:16:46.502 --> 01:16:48.938 align:left line:-1 position:35% size:30% talk about battery life. 01:16:48.938 --> 01:16:49.872 align:left line:-1 position:32% size:37% Increasingly all SmartPhone 01:16:49.872 --> 01:16:51.407 align:left line:-1 position:30% size:41% users want more performance, 01:16:51.407 --> 01:16:53.108 align:left line:-1 position:33% size:34% bigger screens but longer 01:16:53.108 --> 01:16:54.443 align:left line:-1 position:30% size:40% battery life too. The team has 01:16:54.443 --> 01:16:57.112 align:left line:-1 position:29% size:43% worked hard on this. IPhone Xs 01:16:57.112 --> 01:16:59.748 align:left line:-1 position:30% size:41% is able to, compared to iPhone 01:16:59.748 --> 01:17:02.351 align:left line:-1 position:32% size:36% X get you up to 30 minutes 01:17:02.351 --> 01:17:04.153 align:left line:-1 position:30% size:41% longer in your day than iPhone 01:17:04.153 --> 01:17:08.924 align:left line:-1 position:35% size:31% X did, and that's great. 01:17:08.924 --> 01:17:11.660 align:left line:-1 position:29% size:43% IPhone X S max has the biggest 01:17:11.660 --> 01:17:12.995 align:left line:-1 position:31% size:39% battery that can get you up to 01:17:12.995 --> 01:17:14.630 align:left line:-1 position:32% size:37% an hour and a half longer in 01:17:14.630 --> 01:17:16.265 align:left line:-1 position:44% size:12% your day. 01:17:16.265 --> 01:17:17.233 align:left line:-1 position:42% size:16% (Applause). 01:17:17.233 --> 01:17:19.668 align:left line:-1 position:32% size:37% And there is a lot more new 01:17:19.668 --> 01:17:21.837 align:left line:-1 position:31% size:39% with iPhone X and IPhone Xs 01:17:21.837 --> 01:17:25.441 align:left line:-1 position:32% size:37% Max, faster network, gigabit 01:17:25.441 --> 01:17:28.110 align:left line:-1 position:32% size:37% class LTE. They have more 01:17:28.110 --> 01:17:29.645 align:left line:-1 position:27% size:46% bands than any other SmartPhone 01:17:29.645 --> 01:17:33.649 align:left line:-1 position:28% size:44% so the best worldwide ro roaming 01:17:33.649 --> 01:17:35.150 align:left line:-1 position:29% size:42% One thing we have had request 01:17:35.150 --> 01:17:36.886 align:left line:-1 position:33% size:35% for is Dual SIM capability. 01:17:36.886 --> 01:17:38.153 align:left line:-1 position:30% size:40% Some of you know what this is 01:17:38.153 --> 01:17:40.456 align:left line:-1 position:34% size:32% for, for the rest, here are 01:17:40.456 --> 01:17:42.258 align:left line:-1 position:29% size:43% reasons people want Dual SIM. 01:17:42.258 --> 01:17:43.659 align:left line:-1 position:30% size:40% Some people want two phone 01:17:43.659 --> 01:17:45.327 align:left line:-1 position:28% size:45% numbers on their phone, maybe a 01:17:45.327 --> 01:17:46.729 align:left line:-1 position:28% size:44% home number and work number. 01:17:46.729 --> 01:17:49.064 align:left line:-1 position:30% size:40% Some want two different plans 01:17:49.064 --> 01:17:50.065 align:left line:-1 position:30% size:41% depending on the region of the 01:17:50.065 --> 01:17:51.166 align:left line:-1 position:29% size:42% world they are in and what they 01:17:51.166 --> 01:17:52.234 align:left line:-1 position:34% size:33% need. Many of us like to 01:17:52.234 --> 01:17:55.037 align:left line:-1 position:30% size:41% travel and we want to keep our 01:17:55.037 --> 01:18:02.177 align:left line:-1 position:29% size:42% local phone number. To do this 01:18:02.177 --> 01:18:06.549 align:left line:-1 position:28% size:45% into iPhone X and IPhone Xs Max 01:18:06.549 --> 01:18:08.918 align:left line:-1 position:28% size:45% we created DSDS. You have both 01:18:08.918 --> 01:18:10.319 align:left line:-1 position:31% size:38% phone numbers there in your 01:18:10.319 --> 01:18:11.854 align:left line:-1 position:32% size:37% phone waiting to get the call 01:18:11.854 --> 01:18:13.255 align:left line:-1 position:30% size:41% whichever one gets it becomes 01:18:13.255 --> 01:18:15.724 align:left line:-1 position:31% size:39% the active line. And to enable 01:18:15.724 --> 01:18:21.063 align:left line:-1 position:30% size:40% that, we have added our eSIM 01:18:21.063 --> 01:18:23.065 align:left line:-1 position:36% size:29% technology. eSIM is a 01:18:23.065 --> 01:18:24.366 align:left line:-1 position:29% size:42% standard we have been working 01:18:24.366 --> 01:18:25.634 align:left line:-1 position:29% size:42% with carriers to promote around 01:18:25.634 --> 01:18:27.102 align:left line:-1 position:33% size:34% the world. We have been 01:18:27.102 --> 01:18:29.605 align:left line:-1 position:33% size:35% shipping it in cellular iPads 01:18:29.605 --> 01:18:30.806 align:left line:-1 position:30% size:41% in cellular watches and now we 01:18:30.806 --> 01:18:32.608 align:left line:-1 position:31% size:38% are bringing it to iPhone. So 01:18:32.608 --> 01:18:34.276 align:left line:-1 position:36% size:29% with eSIM, it's built in, 01:18:34.276 --> 01:18:35.644 align:left line:-1 position:31% size:38% easy to set up a second line, 01:18:35.644 --> 01:18:37.546 align:left line:-1 position:30% size:41% you can point your camera at a 01:18:37.546 --> 01:18:39.014 align:left line:-1 position:30% size:41% QR code from a carrier and set 01:18:39.014 --> 01:18:40.749 align:left line:-1 position:30% size:40% it up. The team has worked to 01:18:40.749 --> 01:18:43.152 align:left line:-1 position:30% size:40% make sure in the software that 01:18:43.152 --> 01:18:44.286 align:left line:-1 position:33% size:34% the fact that you have two 01:18:44.286 --> 01:18:45.287 align:left line:-1 position:27% size:46% phone numbers is understood and 01:18:45.287 --> 01:18:47.156 align:left line:-1 position:30% size:41% you can name them home and 01:18:47.156 --> 01:18:48.524 align:left line:-1 position:33% size:34% work, primary, secondary, 01:18:48.524 --> 01:18:49.625 align:left line:-1 position:31% size:39% whatever, and throughout the 01:18:49.625 --> 01:18:50.759 align:left line:-1 position:31% size:38% user experience you will see 01:18:50.759 --> 01:18:52.394 align:left line:-1 position:31% size:39% that a phone call is coming in 01:18:52.394 --> 01:18:53.929 align:left line:-1 position:29% size:42% on a certain line, you know how 01:18:53.929 --> 01:18:56.031 align:left line:-1 position:35% size:30% to deal with that. Now, 01:18:56.031 --> 01:18:57.700 align:left line:-1 position:33% size:34% support for eSIM requires 01:18:57.700 --> 01:18:58.901 align:left line:-1 position:31% size:38% support from carriers and we 01:18:58.901 --> 01:19:00.736 align:left line:-1 position:30% size:40% have been working with many 01:19:00.736 --> 01:19:02.071 align:left line:-1 position:30% size:40% great carrier partners and they 01:19:02.071 --> 01:19:03.939 align:left line:-1 position:35% size:30% will be rolling out eSIM 01:19:03.939 --> 01:19:05.040 align:left line:-1 position:30% size:41% support throughout the fall and 01:19:05.040 --> 01:19:07.743 align:left line:-1 position:30% size:41% many more into next year. We 01:19:07.743 --> 01:19:08.978 align:left line:-1 position:31% size:38% are happy to be working with 01:19:08.978 --> 01:19:12.181 align:left line:-1 position:31% size:38% them on this. Those how we 01:19:12.181 --> 01:19:13.782 align:left line:-1 position:31% size:39% will provide Dual SIM support 01:19:13.782 --> 01:19:15.417 align:left line:-1 position:29% size:42% around the world. We will have 01:19:15.417 --> 01:19:18.120 align:left line:-1 position:31% size:38% a single physical SIM and an 01:19:18.120 --> 01:19:23.092 align:left line:-1 position:32% size:37% eSIM in XS and XS max. In 01:19:23.092 --> 01:19:25.027 align:left line:-1 position:29% size:42% China, we are making a special 01:19:25.027 --> 01:19:27.563 align:left line:-1 position:28% size:44% model of the IPhone Xs Max that 01:19:27.563 --> 01:19:29.732 align:left line:-1 position:30% size:40% has two physical Sims one on 01:19:29.732 --> 01:19:31.734 align:left line:-1 position:32% size:36% each side of the SIM tray, a 01:19:31.734 --> 01:19:32.868 align:left line:-1 position:30% size:40% smart implementation, and we 01:19:32.868 --> 01:19:34.236 align:left line:-1 position:32% size:36% think they are going to love 01:19:34.236 --> 01:19:34.436 align:left line:-1 position:47% size:6% that. 01:19:34.436 --> 01:19:36.772 align:left line:-1 position:42% size:16% (Applause). 01:19:39.608 --> 01:19:46.382 align:left line:-1 position:32% size:36% So this is is iPhone Xs and 01:19:46.382 --> 01:19:48.350 align:left line:-1 position:31% size:39% IPhone Xs Max. Better super 01:19:48.350 --> 01:19:51.720 align:left line:-1 position:32% size:37% reatna displays, the new 6.5 01:19:51.720 --> 01:19:55.057 align:left line:-1 position:31% size:39% inch OLED displays, our next 01:19:55.057 --> 01:19:56.692 align:left line:-1 position:32% size:36% generation nanometer, A12 01:19:56.692 --> 01:19:59.662 align:left line:-1 position:30% size:40% Bionic chip, faster CPU, GPU, 01:19:59.662 --> 01:20:01.430 align:left line:-1 position:29% size:43% Neural Engine and helping us to 01:20:01.430 --> 01:20:02.831 align:left line:-1 position:33% size:35% deliver even longer battery 01:20:02.831 --> 01:20:05.300 align:left line:-1 position:33% size:35% life, a new generation dual 01:20:05.300 --> 01:20:07.536 align:left line:-1 position:33% size:35% camera system, the bigger 01:20:07.536 --> 01:20:11.106 align:left line:-1 position:32% size:36% sensor, smart HDR, portrait 01:20:11.106 --> 01:20:14.109 align:left line:-1 position:28% size:45% mode with more beautiful Bokeh. 01:20:14.109 --> 01:20:16.879 align:left line:-1 position:31% size:39% Dynamic depth of field higher 01:20:16.879 --> 01:20:21.216 align:left line:-1 position:29% size:42% quality videos with HD and 4K. 01:20:21.216 --> 01:20:21.984 align:left line:-1 position:28% size:44% TrueDepth Camera System that's 01:20:21.984 --> 01:20:25.120 align:left line:-1 position:32% size:36% faster for face IB. Beautiful 01:20:25.120 --> 01:20:28.190 align:left line:-1 position:31% size:38% new gold finish, protection to 01:20:28.190 --> 01:20:29.892 align:left line:-1 position:29% size:43% IP68 and so much more. These 01:20:29.892 --> 01:20:31.527 align:left line:-1 position:31% size:38% are incredible new iPhones. 01:20:31.527 --> 01:20:33.295 align:left line:-1 position:30% size:41% And the team works really hard 01:20:33.295 --> 01:20:37.132 align:left line:-1 position:29% size:43% to make these iPhones the most 01:20:37.132 --> 01:20:37.966 align:left line:-1 position:29% size:43% environmentally friendly manner 01:20:37.966 --> 01:20:38.967 align:left line:-1 position:33% size:35% possible. To tell you more 01:20:38.967 --> 01:20:40.469 align:left line:-1 position:31% size:39% about that I'm excited to bring 01:20:40.469 --> 01:20:44.239 align:left line:-1 position:44% size:12% out Lisa. 01:20:44.239 --> 01:20:49.411 align:left line:-1 position:42% size:16% (Applause). 01:20:53.348 --> 01:20:54.016 align:left line:-1 position:28% size:45% >> LISA JACKSON: Thanks, Phil. 01:20:54.016 --> 01:20:55.317 align:left line:-1 position:34% size:33% You know, we never stop 01:20:55.317 --> 01:20:56.351 align:left line:-1 position:31% size:39% thinking about what's best for 01:20:56.351 --> 01:20:57.720 align:left line:-1 position:32% size:36% the planet. This starts with 01:20:57.720 --> 01:20:59.788 align:left line:-1 position:30% size:40% our products, but it extends to 01:20:59.788 --> 01:21:02.224 align:left line:-1 position:30% size:41% everything we do at Apple. So, 01:21:02.224 --> 01:21:03.459 align:left line:-1 position:35% size:31% for instance, earlier this 01:21:03.459 --> 01:21:05.661 align:left line:-1 position:29% size:42% year, we announced something 01:21:05.661 --> 01:21:07.062 align:left line:-1 position:30% size:41% pretty amazing. You may have 01:21:07.062 --> 01:21:09.098 align:left line:-1 position:31% size:39% heard about it already, but we 01:21:09.098 --> 01:21:11.100 align:left line:-1 position:30% size:41% can't help repeating ourselves, 01:21:11.100 --> 01:21:14.870 align:left line:-1 position:30% size:40% because we now run Apple on 01:21:14.870 --> 01:21:17.573 align:left line:-1 position:30% size:41% 100% renewable energy. All of 01:21:17.573 --> 01:21:19.241 align:left line:-1 position:35% size:31% our facilities worldwide. 01:21:19.241 --> 01:21:22.911 align:left line:-1 position:42% size:16% (Applause). 01:21:22.911 --> 01:21:24.146 align:left line:-1 position:31% size:38% Now, of course, that includes 01:21:24.146 --> 01:21:25.447 align:left line:-1 position:28% size:45% the gorgeous campus that we are 01:21:25.447 --> 01:21:28.250 align:left line:-1 position:31% size:38% on right now, it's powered by 01:21:28.250 --> 01:21:31.186 align:left line:-1 position:33% size:34% our own solar panels and 01:21:31.186 --> 01:21:32.888 align:left line:-1 position:31% size:39% directed bio gas fuel cells but 01:21:32.888 --> 01:21:34.890 align:left line:-1 position:33% size:35% it's also about the facilities 01:21:34.890 --> 01:21:36.592 align:left line:-1 position:32% size:37% that you don't often see, like 01:21:36.592 --> 01:21:40.329 align:left line:-1 position:30% size:41% our data centers which use lots 01:21:40.329 --> 01:21:41.830 align:left line:-1 position:33% size:35% of clean energy to support 01:21:41.830 --> 01:21:44.299 align:left line:-1 position:31% size:38% services like iMessage. And 01:21:44.299 --> 01:21:46.635 align:left line:-1 position:29% size:43% that means every time you send 01:21:46.635 --> 01:21:48.771 align:left line:-1 position:28% size:45% an iMessage or make a FaceTime 01:21:48.771 --> 01:21:50.239 align:left line:-1 position:31% size:39% video call we are using lots of 01:21:50.239 --> 01:21:51.840 align:left line:-1 position:33% size:35% clean energy to make that 01:21:51.840 --> 01:21:53.275 align:left line:-1 position:29% size:42% happen. Now, when we set out 01:21:53.275 --> 01:21:56.745 align:left line:-1 position:34% size:32% to do this, people said it 01:21:56.745 --> 01:21:58.347 align:left line:-1 position:32% size:36% couldn't be done and if you 01:21:58.347 --> 01:21:59.615 align:left line:-1 position:30% size:40% know Apple, those are exactly 01:21:59.615 --> 01:22:01.150 align:left line:-1 position:30% size:41% the kinds of challenges that we 01:22:01.150 --> 01:22:02.451 align:left line:-1 position:31% size:39% love. So we have done it and 01:22:02.451 --> 01:22:04.219 align:left line:-1 position:31% size:38% we are really, really proud of 01:22:04.219 --> 01:22:06.755 align:left line:-1 position:31% size:39% it. Now, we are onto the next 01:22:06.755 --> 01:22:08.724 align:left line:-1 position:29% size:42% challenge. We hope to one day 01:22:08.724 --> 01:22:12.027 align:left line:-1 position:29% size:42% eliminate our need to mine new 01:22:12.027 --> 01:22:13.395 align:left line:-1 position:30% size:41% materials from the earth. Now, 01:22:13.395 --> 01:22:16.231 align:left line:-1 position:31% size:38% as you can imagine, this is a 01:22:16.231 --> 01:22:17.766 align:left line:-1 position:32% size:37% massive effort. So to reach 01:22:17.766 --> 01:22:21.036 align:left line:-1 position:30% size:40% that goal, we have to do three 01:22:21.036 --> 01:22:22.437 align:left line:-1 position:31% size:38% things. First, we will have to 01:22:22.437 --> 01:22:24.006 align:left line:-1 position:32% size:36% find new ways to make our 01:22:24.006 --> 01:22:26.675 align:left line:-1 position:34% size:33% products with recycled or 01:22:26.675 --> 01:22:29.044 align:left line:-1 position:31% size:38% renewable materials that are 01:22:29.044 --> 01:22:31.146 align:left line:-1 position:30% size:40% sourced responsibly. Then we 01:22:31.146 --> 01:22:33.048 align:left line:-1 position:32% size:36% will have to ensure that our 01:22:33.048 --> 01:22:35.083 align:left line:-1 position:34% size:32% products last as long as 01:22:35.083 --> 01:22:36.385 align:left line:-1 position:33% size:35% possible. And then finally, 01:22:36.385 --> 01:22:38.487 align:left line:-1 position:33% size:34% after a long life of use, we 01:22:38.487 --> 01:22:40.322 align:left line:-1 position:32% size:37% have to ensure that they are 01:22:40.322 --> 01:22:42.524 align:left line:-1 position:33% size:35% recycled properly. So let's 01:22:42.524 --> 01:22:44.226 align:left line:-1 position:33% size:34% take a look at some of the 01:22:44.226 --> 01:22:45.861 align:left line:-1 position:30% size:40% material innovations within the 01:22:45.861 --> 01:22:49.765 align:left line:-1 position:30% size:41% new iPhones that we have just 01:22:49.765 --> 01:22:51.466 align:left line:-1 position:36% size:29% announced. We have 01:22:51.466 --> 01:22:53.435 align:left line:-1 position:31% size:39% transitioned to using recycled 01:22:53.435 --> 01:22:55.838 align:left line:-1 position:31% size:38% tin in the make logic board of 01:22:55.838 --> 01:22:57.573 align:left line:-1 position:33% size:34% iPhone, including the new 01:22:57.573 --> 01:22:59.174 align:left line:-1 position:30% size:41% iPhone Xs, and, of course, this 01:22:59.174 --> 01:23:01.443 align:left line:-1 position:31% size:38% is with no reduction in quality 01:23:01.443 --> 01:23:04.513 align:left line:-1 position:33% size:34% or performance. This one 01:23:04.513 --> 01:23:06.915 align:left line:-1 position:30% size:40% change will prevent the mining 01:23:06.915 --> 01:23:13.121 align:left line:-1 position:31% size:38% of over 10,000 tons of tin ore 01:23:13.121 --> 01:23:14.489 align:left line:-1 position:40% size:21% in a single year. 01:23:14.489 --> 01:23:16.892 align:left line:-1 position:42% size:16% (Applause). 01:23:16.892 --> 01:23:17.926 align:left line:-1 position:33% size:35% And we are doing this with 01:23:17.926 --> 01:23:19.628 align:left line:-1 position:32% size:37% other materials as well. We 01:23:19.628 --> 01:23:21.230 align:left line:-1 position:29% size:42% have a Better Plastics program, 01:23:21.230 --> 01:23:22.598 align:left line:-1 position:34% size:32% and through that we are 01:23:22.598 --> 01:23:24.666 align:left line:-1 position:30% size:40% reducing our use of traditional 01:23:24.666 --> 01:23:27.135 align:left line:-1 position:32% size:36% plastics and transitioning to 01:23:27.135 --> 01:23:29.838 align:left line:-1 position:35% size:31% recycled and bio-based 01:23:29.838 --> 01:23:31.139 align:left line:-1 position:32% size:37% materials. For example, the 01:23:31.139 --> 01:23:33.175 align:left line:-1 position:29% size:43% speaker enclosure for iPhone Xs 01:23:33.175 --> 01:23:36.144 align:left line:-1 position:32% size:36% is now made with 35% post 01:23:36.144 --> 01:23:37.746 align:left line:-1 position:31% size:38% consumer recycled plastics. 01:23:37.746 --> 01:23:39.848 align:left line:-1 position:34% size:32% And the cover -- yes, it's 01:23:39.848 --> 01:23:41.884 align:left line:-1 position:33% size:35% good. And the cover glass 01:23:41.884 --> 01:23:45.587 align:left line:-1 position:34% size:32% frame is made with 32% 01:23:45.587 --> 01:23:46.755 align:left line:-1 position:32% size:37% bio-based plastic. It's better 01:23:46.755 --> 01:23:48.457 align:left line:-1 position:33% size:34% for the planet, but it's also 01:23:48.457 --> 01:23:51.693 align:left line:-1 position:31% size:38% tougher and performs better. 01:23:51.693 --> 01:23:54.763 align:left line:-1 position:42% size:16% (Applause). 01:23:54.763 --> 01:23:56.765 align:left line:-1 position:30% size:40% Second, we also make sure to 01:23:56.765 --> 01:23:59.268 align:left line:-1 position:34% size:33% design and build durable 01:23:59.268 --> 01:24:01.470 align:left line:-1 position:32% size:37% products that last as long as 01:24:01.470 --> 01:24:04.006 align:left line:-1 position:32% size:36% possible. That means long 01:24:04.006 --> 01:24:05.307 align:left line:-1 position:30% size:40% lasting hardware coupled with 01:24:05.307 --> 01:24:06.909 align:left line:-1 position:31% size:38% our amazing software. All of 01:24:06.909 --> 01:24:09.444 align:left line:-1 position:32% size:36% these devices including the 01:24:09.444 --> 01:24:11.947 align:left line:-1 position:28% size:45% iPhone 5S run iOS 12 and iOS 12 01:24:11.947 --> 01:24:14.650 align:left line:-1 position:28% size:44% is designed to make your iPhone 01:24:14.650 --> 01:24:15.984 align:left line:-1 position:33% size:35% and iPad experience even 01:24:15.984 --> 01:24:18.186 align:left line:-1 position:30% size:40% better, even more responsive, 01:24:18.186 --> 01:24:19.855 align:left line:-1 position:35% size:30% faster, just better! And 01:24:19.855 --> 01:24:21.356 align:left line:-1 position:31% size:39% because they last longer, you 01:24:21.356 --> 01:24:23.258 align:left line:-1 position:33% size:34% can keep using them, and 01:24:23.258 --> 01:24:24.993 align:left line:-1 position:30% size:41% keeping using them is the best 01:24:24.993 --> 01:24:27.396 align:left line:-1 position:37% size:26% thing for the planet. 01:24:27.396 --> 01:24:31.366 align:left line:-1 position:42% size:16% (Applause). 01:24:31.366 --> 01:24:32.834 align:left line:-1 position:31% size:38% And finally, when it comes to 01:24:32.834 --> 01:24:35.704 align:left line:-1 position:31% size:39% time to reuse and recycle, we 01:24:35.704 --> 01:24:36.705 align:left line:-1 position:31% size:39% have Apple Giveback. This is 01:24:36.705 --> 01:24:40.943 align:left line:-1 position:30% size:40% something I'm really proud of. 01:24:40.943 --> 01:24:42.244 align:left line:-1 position:30% size:41% With Apple Giveback it doesn't 01:24:42.244 --> 01:24:43.712 align:left line:-1 position:29% size:42% matter what device you have or 01:24:43.712 --> 01:24:45.113 align:left line:-1 position:33% size:35% what condition it's in, bring 01:24:45.113 --> 01:24:47.616 align:left line:-1 position:33% size:34% it in or mail it into us. We 01:24:47.616 --> 01:24:49.851 align:left line:-1 position:32% size:37% will assess it and if it can be 01:24:49.851 --> 01:24:50.953 align:left line:-1 position:30% size:41% used by someone else, we will 01:24:50.953 --> 01:24:53.055 align:left line:-1 position:31% size:39% give you the value. If not, we 01:24:53.055 --> 01:24:54.423 align:left line:-1 position:34% size:33% will recycle it properly for 01:24:54.423 --> 01:24:58.327 align:left line:-1 position:47% size:6% free. 01:24:58.327 --> 01:25:02.731 align:left line:-1 position:29% size:42% We will even use a robot, who 01:25:02.731 --> 01:25:04.533 align:left line:-1 position:29% size:42% remembers Liam, well, meet his 01:25:04.533 --> 01:25:06.635 align:left line:-1 position:36% size:28% sister, Daisy who can 01:25:06.635 --> 01:25:07.869 align:left line:-1 position:33% size:35% disassemble nine different 01:25:07.869 --> 01:25:09.705 align:left line:-1 position:29% size:42% models of iPhone. Using Daisy 01:25:09.705 --> 01:25:11.640 align:left line:-1 position:30% size:40% we can use recycled materials 01:25:11.640 --> 01:25:12.741 align:left line:-1 position:29% size:42% in future products and the more 01:25:12.741 --> 01:25:14.142 align:left line:-1 position:34% size:33% we do this, the let we will 01:25:14.142 --> 01:25:16.044 align:left line:-1 position:31% size:38% have to mine from the earth. 01:25:16.044 --> 01:25:19.081 align:left line:-1 position:31% size:39% So that iPhone 5S with Apple 01:25:19.081 --> 01:25:20.682 align:left line:-1 position:29% size:42% Giveback it can go onto another 01:25:20.682 --> 01:25:21.850 align:left line:-1 position:32% size:36% user when you are ready to 01:25:21.850 --> 01:25:24.753 align:left line:-1 position:31% size:38% switch to a new iPhone. And 01:25:24.753 --> 01:25:27.255 align:left line:-1 position:28% size:44% when it comes to the new iPhone 01:25:27.255 --> 01:25:29.858 align:left line:-1 position:30% size:40% Xs, you can feel confident that 01:25:29.858 --> 01:25:31.960 align:left line:-1 position:30% size:41% it too was designed for another 01:25:31.960 --> 01:25:34.229 align:left line:-1 position:32% size:37% long life of use. Either way, 01:25:34.229 --> 01:25:36.732 align:left line:-1 position:33% size:35% it's good for you, but it is a 01:25:36.732 --> 01:25:38.867 align:left line:-1 position:30% size:41% huge win for the planet. Thank 01:25:38.867 --> 01:25:40.635 align:left line:-1 position:47% size:6% you. 01:25:40.635 --> 01:25:45.374 align:left line:-1 position:42% size:16% (Applause). 01:25:45.374 --> 01:25:47.609 align:left line:-1 position:29% size:43% >> PHIL SCHILLER: Thank you, 01:25:47.609 --> 01:25:48.977 align:left line:-1 position:34% size:32% Lisa. This work is really 01:25:48.977 --> 01:25:49.978 align:left line:-1 position:32% size:37% important to all of the teams 01:25:49.978 --> 01:25:51.880 align:left line:-1 position:34% size:32% at Apple, and it's a great 01:25:51.880 --> 01:25:52.848 align:left line:-1 position:31% size:38% example of the collaboration 01:25:52.848 --> 01:25:54.516 align:left line:-1 position:30% size:40% between all of the teams to do 01:25:54.516 --> 01:25:55.917 align:left line:-1 position:31% size:38% everything from reducing the 01:25:55.917 --> 01:25:57.719 align:left line:-1 position:32% size:36% amount of tin in products to 01:25:57.719 --> 01:25:59.855 align:left line:-1 position:33% size:35% the giveback program, just 01:25:59.855 --> 01:26:02.758 align:left line:-1 position:31% size:38% great work and we are really 01:26:02.758 --> 01:26:05.160 align:left line:-1 position:31% size:38% proud of everything they do. 01:26:05.160 --> 01:26:07.929 align:left line:-1 position:30% size:41% So iPhone Xs, IPhone Xs Max, 01:26:07.929 --> 01:26:10.298 align:left line:-1 position:32% size:37% they are stunning. The best 01:26:10.298 --> 01:26:11.900 align:left line:-1 position:28% size:44% iPhones we have ever made by a 01:26:11.900 --> 01:26:14.136 align:left line:-1 position:31% size:39% long shot. We are so excited 01:26:14.136 --> 01:26:15.937 align:left line:-1 position:30% size:41% about the technologies in here, 01:26:15.937 --> 01:26:17.039 align:left line:-1 position:30% size:41% the experiences they are going 01:26:17.039 --> 01:26:19.174 align:left line:-1 position:29% size:42% to bring to people, and we hope 01:26:19.174 --> 01:26:20.075 align:left line:-1 position:32% size:37% customers love them just as 01:26:20.075 --> 01:26:22.577 align:left line:-1 position:31% size:38% much as we do. We want to 01:26:22.577 --> 01:26:24.813 align:left line:-1 position:29% size:43% reach as many customers as we 01:26:24.813 --> 01:26:27.849 align:left line:-1 position:35% size:30% can with this incredible 01:26:27.849 --> 01:26:29.518 align:left line:-1 position:31% size:39% technology. So that's why we 01:26:29.518 --> 01:26:32.754 align:left line:-1 position:31% size:38% are very excited to show you 01:26:32.754 --> 01:26:37.059 align:left line:-1 position:38% size:24% one more iPhone. 01:27:04.019 --> 01:27:10.392 align:left line:-1 position:49% size:2% ♪ 01:27:21.937 --> 01:27:24.339 align:left line:-1 position:34% size:32% (Cheers and Applause). 01:27:26.842 --> 01:27:28.877 align:left line:-1 position:33% size:34% it is incredible. We are so 01:27:28.877 --> 01:27:31.847 align:left line:-1 position:30% size:40% excited to introduce you to the 01:27:31.847 --> 01:27:34.149 align:left line:-1 position:33% size:35% iPhone Xr. And we hope it 01:27:34.149 --> 01:27:36.384 align:left line:-1 position:30% size:40% reaches even more customers 01:27:36.384 --> 01:27:38.553 align:left line:-1 position:32% size:37% with this amazing incredible 01:27:38.553 --> 01:27:41.323 align:left line:-1 position:32% size:36% technology. It's made from 01:27:41.323 --> 01:27:45.193 align:left line:-1 position:30% size:40% 7,000 series aerospace grade 01:27:45.193 --> 01:27:47.195 align:left line:-1 position:29% size:43% aluminum and has more durable 01:27:47.195 --> 01:27:48.763 align:left line:-1 position:35% size:31% glass. It is stunning. It 01:27:48.763 --> 01:27:50.532 align:left line:-1 position:34% size:32% comes in incredible new 01:27:50.532 --> 01:27:58.340 align:left line:-1 position:32% size:36% finishes, white, black, blue, 01:27:58.340 --> 01:28:00.342 align:left line:-1 position:30% size:40% Coral, yellow, each beautifully 01:28:00.342 --> 01:28:02.144 align:left line:-1 position:30% size:41% designed with aluminum finish, 01:28:02.144 --> 01:28:04.079 align:left line:-1 position:33% size:35% the glass in the back. The 01:28:04.079 --> 01:28:05.180 align:left line:-1 position:30% size:41% screen goes edge to edge and 01:28:05.180 --> 01:28:07.382 align:left line:-1 position:31% size:38% top to bottom. There is even 01:28:07.382 --> 01:28:08.917 align:left line:-1 position:31% size:39% an incredible product red one 01:28:08.917 --> 01:28:10.485 align:left line:-1 position:33% size:34% as well, and it is beautiful. 01:28:10.485 --> 01:28:12.454 align:left line:-1 position:42% size:16% (Applause). 01:28:15.757 --> 01:28:18.193 align:left line:-1 position:30% size:40% All of these are protected from 01:28:18.193 --> 01:28:21.763 align:left line:-1 position:31% size:39% dust and liquids to IP67, they 01:28:21.763 --> 01:28:23.965 align:left line:-1 position:31% size:39% are designed end to end with 01:28:23.965 --> 01:28:26.234 align:left line:-1 position:29% size:42% the most incredible technology. 01:28:26.234 --> 01:28:28.069 align:left line:-1 position:33% size:34% This display is really what 01:28:28.069 --> 01:28:30.172 align:left line:-1 position:33% size:35% strikes you though. It's an 01:28:30.172 --> 01:28:31.640 align:left line:-1 position:32% size:37% LCD display that for the first 01:28:31.640 --> 01:28:33.742 align:left line:-1 position:32% size:36% time goes edge to edge. It 01:28:33.742 --> 01:28:35.610 align:left line:-1 position:28% size:44% took advanced must Engineering 01:28:35.610 --> 01:28:38.780 align:left line:-1 position:33% size:35% and technology to do pixel 01:28:38.780 --> 01:28:41.716 align:left line:-1 position:29% size:42% masking and to have LEDs that 01:28:41.716 --> 01:28:43.618 align:left line:-1 position:31% size:38% fit in a smaller space an ever 01:28:43.618 --> 01:28:45.554 align:left line:-1 position:30% size:41% before. This is most advanced 01:28:45.554 --> 01:28:48.757 align:left line:-1 position:32% size:37% LCD ever in a SmartPhone. 01:28:48.757 --> 01:28:50.258 align:left line:-1 position:42% size:16% (Applause). 01:28:51.259 --> 01:28:52.794 align:left line:-1 position:33% size:35% And it's so cool, we had to 01:28:52.794 --> 01:28:54.629 align:left line:-1 position:30% size:40% give it its own cool new name, 01:28:54.629 --> 01:28:57.299 align:left line:-1 position:32% size:36% it's called the Liquid Retina 01:28:57.299 --> 01:28:58.900 align:left line:-1 position:45% size:11% Display. 01:28:58.900 --> 01:29:02.571 align:left line:-1 position:42% size:16% (Applause). 01:29:02.571 --> 01:29:04.172 align:left line:-1 position:32% size:37% The Liquid Retina Display is 01:29:04.172 --> 01:29:07.576 align:left line:-1 position:32% size:37% 6.1 inches on the diagonal. 01:29:07.576 --> 01:29:12.414 align:left line:-1 position:32% size:36% Well, it's 1.4 million mix els 01:29:12.414 --> 01:29:14.316 align:left line:-1 position:31% size:39% so true Retina image quality. 01:29:14.316 --> 01:29:17.986 align:left line:-1 position:31% size:38% Let's bring the IPhone 8 Plus 01:29:17.986 --> 01:29:19.588 align:left line:-1 position:36% size:28% next to it because it's 01:29:19.588 --> 01:29:22.991 align:left line:-1 position:33% size:34% interesting. It is an bigger 01:29:22.991 --> 01:29:24.726 align:left line:-1 position:32% size:37% display in a smaller design. 01:29:24.726 --> 01:29:26.728 align:left line:-1 position:32% size:37% The design fits between the 01:29:26.728 --> 01:29:28.697 align:left line:-1 position:30% size:40% size of an 8 and 8 Plus, so we 01:29:28.697 --> 01:29:30.899 align:left line:-1 position:32% size:36% think it willing make a lot of 01:29:30.899 --> 01:29:34.069 align:left line:-1 position:34% size:32% customers really happy. 01:29:34.069 --> 01:29:36.538 align:left line:-1 position:42% size:16% (Applause). 01:29:36.538 --> 01:29:40.408 align:left line:-1 position:33% size:34% So 6.1 inch Liquid Retina 01:29:40.408 --> 01:29:41.876 align:left line:-1 position:33% size:35% Display. 1.4 million pixels, 01:29:41.876 --> 01:29:47.849 align:left line:-1 position:31% size:38% tap to wake, 120 hertz touch 01:29:47.849 --> 01:29:49.184 align:left line:-1 position:31% size:39% sensitive, color management, 01:29:49.184 --> 01:29:51.253 align:left line:-1 position:33% size:34% color accuracy, wide color 01:29:51.253 --> 01:29:52.787 align:left line:-1 position:31% size:38% display, and it has True Tone 01:29:52.787 --> 01:29:54.122 align:left line:-1 position:33% size:34% support so the whites, the 01:29:54.122 --> 01:29:55.490 align:left line:-1 position:35% size:31% paper white in all of the 01:29:55.490 --> 01:29:57.759 align:left line:-1 position:32% size:37% lights. And it is an iPhone X 01:29:57.759 --> 01:30:02.230 align:left line:-1 position:28% size:45% sphexperience on an LCD display. 01:30:02.230 --> 01:30:04.366 align:left line:-1 position:30% size:40% That means you tap to wake it 01:30:04.366 --> 01:30:10.939 align:left line:-1 position:27% size:47% up. No hom Home Button. You sw 01:30:10.939 --> 01:30:12.874 align:left line:-1 position:34% size:33% down to get notifications, 01:30:12.874 --> 01:30:15.076 align:left line:-1 position:31% size:38% swipe down to get to Control 01:30:15.076 --> 01:30:16.778 align:left line:-1 position:31% size:38% Center from the right corner. 01:30:16.778 --> 01:30:18.680 align:left line:-1 position:30% size:41% Now, it doesn't have 3D Touch, 01:30:18.680 --> 01:30:20.015 align:left line:-1 position:28% size:44% but here again the team came up 01:30:20.015 --> 01:30:21.216 align:left line:-1 position:31% size:38% with something really smart. 01:30:21.216 --> 01:30:24.719 align:left line:-1 position:32% size:36% It has a new feature we call 01:30:24.719 --> 01:30:27.055 align:left line:-1 position:33% size:34% haptic touch, to get to the 01:30:27.055 --> 01:30:29.190 align:left line:-1 position:30% size:40% camera, you press on it, feel a 01:30:29.190 --> 01:30:30.792 align:left line:-1 position:30% size:41% haptic tap and you are taken to 01:30:30.792 --> 01:30:33.495 align:left line:-1 position:30% size:40% the camera. There is a similar 01:30:33.495 --> 01:30:35.263 align:left line:-1 position:30% size:40% technology to what we do with 01:30:35.263 --> 01:30:37.165 align:left line:-1 position:30% size:40% the MacBook Pro. It is a great 01:30:37.165 --> 01:30:39.367 align:left line:-1 position:33% size:35% experience, and like every 01:30:39.367 --> 01:30:40.869 align:left line:-1 position:29% size:42% iPhone X new experience it has 01:30:40.869 --> 01:30:43.338 align:left line:-1 position:35% size:31% Face ID, and there is a 01:30:43.338 --> 01:30:46.041 align:left line:-1 position:29% size:42% TrueDepth Camera System, the 01:30:46.041 --> 01:30:47.776 align:left line:-1 position:26% size:48% same TrueDepth Camera System in 01:30:47.776 --> 01:30:55.517 align:left line:-1 position:30% size:41% iPhone Xs and iPhone Xs Ma. 01:30:55.517 --> 01:30:57.719 align:left line:-1 position:31% size:38% All of the technology to have 01:30:57.719 --> 01:30:59.454 align:left line:-1 position:36% size:29% an incredible Face ID 01:30:59.454 --> 01:31:01.790 align:left line:-1 position:33% size:35% experience, so you look at 01:31:01.790 --> 01:31:03.325 align:left line:-1 position:30% size:40% iPhone Xr to unlock it you look 01:31:03.325 --> 01:31:06.861 align:left line:-1 position:30% size:40% at it to pay with Apple Pay and 01:31:06.861 --> 01:31:09.297 align:left line:-1 position:30% size:40% like iPhone Xs and IPhone Xs 01:31:09.297 --> 01:31:12.634 align:left line:-1 position:33% size:34% Max it faster running on a 01:31:12.634 --> 01:31:15.337 align:left line:-1 position:30% size:40% faster Secure Enclave. Inside 01:31:15.337 --> 01:31:17.372 align:left line:-1 position:30% size:40% is nothing but the best chip we 01:31:17.372 --> 01:31:22.177 align:left line:-1 position:32% size:36% make the brand new seven 01:31:22.177 --> 01:31:23.078 align:left line:-1 position:32% size:37% nanometer A12 Bionic chip. 01:31:23.078 --> 01:31:26.481 align:left line:-1 position:30% size:41% Faster CPU, faster GPU, faster 01:31:26.481 --> 01:31:28.049 align:left line:-1 position:30% size:41% Neural Engine and it can do all 01:31:28.049 --> 01:31:29.517 align:left line:-1 position:30% size:41% of the experience that's Kaiann 01:31:29.517 --> 01:31:31.519 align:left line:-1 position:31% size:38% showed you earlier including 01:31:31.519 --> 01:31:33.154 align:left line:-1 position:30% size:40% real time Machine Learning. It 01:31:33.154 --> 01:31:36.191 align:left line:-1 position:31% size:39% is incredible new phone. And 01:31:36.191 --> 01:31:38.393 align:left line:-1 position:33% size:35% it has a great new camera 01:31:38.393 --> 01:31:41.062 align:left line:-1 position:32% size:37% system as well. It's a single 01:31:41.062 --> 01:31:43.465 align:left line:-1 position:29% size:42% camera system, our best single 01:31:43.465 --> 01:31:46.468 align:left line:-1 position:30% size:40% camera system ever made, 12 01:31:46.468 --> 01:31:50.472 align:left line:-1 position:30% size:41% megapixel wide angle camera. 01:31:50.472 --> 01:31:51.873 align:left line:-1 position:31% size:39% Is our new generation sensor 01:31:51.873 --> 01:31:53.808 align:left line:-1 position:35% size:31% that's larger with bigger 01:31:53.808 --> 01:31:56.044 align:left line:-1 position:37% size:27% pixels, optical image 01:31:56.044 --> 01:31:57.612 align:left line:-1 position:32% size:36% stabilization, twice as many 01:31:57.612 --> 01:32:01.983 align:left line:-1 position:35% size:31% Focus Pixels, fast F1.8 01:32:01.983 --> 01:32:03.885 align:left line:-1 position:29% size:42% Aperture Apple design lens and 01:32:03.885 --> 01:32:05.453 align:left line:-1 position:32% size:37% the True Tone flash as well. 01:32:05.453 --> 01:32:08.123 align:left line:-1 position:32% size:37% It takes beautiful photos like 01:32:08.123 --> 01:32:11.526 align:left line:-1 position:30% size:40% this one. This was taken from 01:32:11.526 --> 01:32:14.195 align:left line:-1 position:32% size:37% an iPhone Xr. It is stunning, 01:32:14.195 --> 01:32:16.531 align:left line:-1 position:33% size:34% incredible detail, beautiful 01:32:16.531 --> 01:32:17.732 align:left line:-1 position:32% size:37% tone mapping. It's probably 01:32:17.732 --> 01:32:18.833 align:left line:-1 position:32% size:37% something you have noticed 01:32:18.833 --> 01:32:20.635 align:left line:-1 position:31% size:38% about this photo though. It's 01:32:20.635 --> 01:32:23.471 align:left line:-1 position:30% size:40% a Portrait mode photo with the 01:32:23.471 --> 01:32:24.672 align:left line:-1 position:29% size:42% beautiful background blur taken 01:32:24.672 --> 01:32:26.207 align:left line:-1 position:30% size:40% from a single camera system. 01:32:26.207 --> 01:32:28.009 align:left line:-1 position:31% size:39% This is remarkable. What the 01:32:28.009 --> 01:32:29.844 align:left line:-1 position:31% size:39% team is able to do is combine 01:32:29.844 --> 01:32:31.780 align:left line:-1 position:29% size:43% hardware and software to create 01:32:31.780 --> 01:32:38.486 align:left line:-1 position:32% size:36% a depth segmentation map. 01:32:39.888 --> 01:32:44.025 align:left line:-1 position:30% size:41% Here is another example. Just 01:32:44.025 --> 01:32:45.059 align:left line:-1 position:37% size:27% incredible, beautiful, 01:32:45.059 --> 01:32:46.661 align:left line:-1 position:30% size:40% beautiful focus on the subject, 01:32:46.661 --> 01:32:48.897 align:left line:-1 position:35% size:30% great lighting, beautiful 01:32:48.897 --> 01:32:51.299 align:left line:-1 position:30% size:41% background Bokeh, yes, it gets 01:32:51.299 --> 01:32:53.701 align:left line:-1 position:32% size:36% the same advanced Bokeh 01:32:53.701 --> 01:32:55.437 align:left line:-1 position:29% size:43% technology we talked about with 01:32:55.437 --> 01:32:57.605 align:left line:-1 position:29% size:42% iPhone Xs and IPhone Xs Max. 01:32:57.605 --> 01:33:00.442 align:left line:-1 position:36% size:28% It gets Depth Control 01:33:00.442 --> 01:33:01.342 align:left line:-1 position:32% size:36% dynamically after you have 01:33:01.342 --> 01:33:07.282 align:left line:-1 position:32% size:37% taken the feet picture. Here 01:33:07.282 --> 01:33:09.417 align:left line:-1 position:30% size:41% are other examples taken from 01:33:09.417 --> 01:33:10.785 align:left line:-1 position:29% size:42% iPhone Xr. They are absolutely 01:33:10.785 --> 01:33:13.822 align:left line:-1 position:30% size:41% beautiful. It has smart HDR as 01:33:13.822 --> 01:33:15.490 align:left line:-1 position:34% size:33% well. It helps to bring out 01:33:15.490 --> 01:33:17.058 align:left line:-1 position:29% size:42% highlights and shadows even in 01:33:17.058 --> 01:33:19.694 align:left line:-1 position:33% size:34% low light photos, it is wide 01:33:19.694 --> 01:33:20.995 align:left line:-1 position:35% size:31% color as well so you get 01:33:20.995 --> 01:33:23.431 align:left line:-1 position:31% size:38% stunning, beautiful, rich color 01:33:23.431 --> 01:33:25.200 align:left line:-1 position:30% size:41% photographs. On the front side 01:33:25.200 --> 01:33:29.003 align:left line:-1 position:29% size:43% is the same t TrueDepth Camera 01:33:29.003 --> 01:33:30.538 align:left line:-1 position:34% size:32% System. So you get full 01:33:30.538 --> 01:33:33.141 align:left line:-1 position:31% size:39% support for portrait mode and 01:33:33.141 --> 01:33:37.078 align:left line:-1 position:32% size:37% Portrait Lighting. It can take 01:33:37.078 --> 01:33:41.182 align:left line:-1 position:32% size:37% some of the best selfies you 01:33:41.182 --> 01:33:44.919 align:left line:-1 position:31% size:38% have ever seen. Shot off the 01:33:44.919 --> 01:33:47.889 align:left line:-1 position:31% size:38% camera on IPhone Xr. What 01:33:47.889 --> 01:33:49.390 align:left line:-1 position:33% size:35% about battery life, here the 01:33:49.390 --> 01:33:50.992 align:left line:-1 position:33% size:35% story continues to be great 01:33:50.992 --> 01:33:52.093 align:left line:-1 position:33% size:34% with performance and big 01:33:52.093 --> 01:33:53.228 align:left line:-1 position:31% size:39% screen, the team has worked 01:33:53.228 --> 01:33:55.897 align:left line:-1 position:33% size:34% hard to give great battery 01:33:55.897 --> 01:33:57.665 align:left line:-1 position:32% size:36% life. Let's compare it to the 01:33:57.665 --> 01:33:59.133 align:left line:-1 position:29% size:42% IPhone 8 Plus, many customers 01:33:59.133 --> 01:34:01.870 align:left line:-1 position:33% size:35% love the long battery life of 01:34:01.870 --> 01:34:03.671 align:left line:-1 position:31% size:39% that. IPhone Xr gives you up 01:34:03.671 --> 01:34:05.673 align:left line:-1 position:31% size:38% to an hour and a half more in 01:34:05.673 --> 01:34:09.410 align:left line:-1 position:32% size:36% your day than the IPhone 8 01:34:09.410 --> 01:34:11.846 align:left line:-1 position:30% size:40% Plus. So this is the brand new 01:34:11.846 --> 01:34:17.085 align:left line:-1 position:34% size:33% iPhone Xr. It's a 6.1 inch 01:34:17.085 --> 01:34:18.686 align:left line:-1 position:31% size:39% Liquid Retina Display an LCD 01:34:18.686 --> 01:34:20.021 align:left line:-1 position:29% size:43% display, the most advanced ever 01:34:20.021 --> 01:34:22.590 align:left line:-1 position:35% size:31% in the industry. It is our 01:34:22.590 --> 01:34:24.459 align:left line:-1 position:29% size:42% latest 7 nanometer A12 buy ojic 01:34:24.459 --> 01:34:27.462 align:left line:-1 position:31% size:39% trip with faster CPU and GPU 01:34:27.462 --> 01:34:28.997 align:left line:-1 position:32% size:36% and the Neural Engine and 01:34:28.997 --> 01:34:30.331 align:left line:-1 position:32% size:36% helping deliver even longer 01:34:30.331 --> 01:34:31.666 align:left line:-1 position:34% size:32% battery life. It's the best 01:34:31.666 --> 01:34:35.270 align:left line:-1 position:30% size:41% single camera system we have 01:34:35.270 --> 01:34:37.739 align:left line:-1 position:32% size:37% made with support for smart 01:34:37.739 --> 01:34:38.940 align:left line:-1 position:34% size:33% HDR, Portrait mode with 01:34:38.940 --> 01:34:41.276 align:left line:-1 position:29% size:42% beautiful Bokeh, dynamic Depth 01:34:41.276 --> 01:34:44.679 align:left line:-1 position:32% size:36% Control, incredible video. It 01:34:44.679 --> 01:34:46.481 align:left line:-1 position:28% size:44% has the same TrueDepth Camera 01:34:46.481 --> 01:34:49.684 align:left line:-1 position:28% size:45% System as iPhone Xs and IPhone 01:34:49.684 --> 01:34:52.086 align:left line:-1 position:29% size:42% Xs Max with faster Face ID and 01:34:52.086 --> 01:34:55.890 align:left line:-1 position:30% size:41% on and ot on. The six beautiful 01:34:55.890 --> 01:34:59.761 align:left line:-1 position:35% size:31% new finishes. And IP67 01:34:59.761 --> 01:35:03.731 align:left line:-1 position:33% size:35% protection from liquids and 01:35:03.731 --> 01:35:07.068 align:left line:-1 position:32% size:37% dust. IPhone Xs, iPhone Xs 01:35:07.068 --> 01:35:10.438 align:left line:-1 position:29% size:42% mash and XR have arsenic-free 01:35:10.438 --> 01:35:15.043 align:left line:-1 position:34% size:33% display glass. PVC free, 01:35:15.043 --> 01:35:16.878 align:left line:-1 position:32% size:36% Beryllium free, they are low 01:35:16.878 --> 01:35:20.648 align:left line:-1 position:33% size:35% carbon process and highly 01:35:20.648 --> 01:35:23.284 align:left line:-1 position:30% size:40% recyclable. This is a huge day 01:35:23.284 --> 01:35:27.956 align:left line:-1 position:28% size:45% for iPhone. We now have iPhone 01:35:27.956 --> 01:35:30.758 align:left line:-1 position:31% size:38% Xs, IPhone Xs Max and XR. 01:35:30.758 --> 01:35:32.360 align:left line:-1 position:28% size:45% Three new models of iPhone. We 01:35:32.360 --> 01:35:34.062 align:left line:-1 position:32% size:36% have a product video to tell 01:35:34.062 --> 01:35:35.263 align:left line:-1 position:34% size:33% you a little bit more. And 01:35:35.263 --> 01:35:36.397 align:left line:-1 position:38% size:24% they are amazing. 01:35:36.397 --> 01:35:37.398 align:left line:-1 position:42% size:16% (Applause). 01:35:39.100 --> 01:35:42.570 align:left line:-1 position:29% size:42% >> The iPhone X described our 01:35:42.570 --> 01:35:44.339 align:left line:-1 position:33% size:34% vision for the future of the 01:35:44.339 --> 01:35:45.440 align:left line:-1 position:32% size:37% SmartPhone. Today we are 01:35:45.440 --> 01:35:48.776 align:left line:-1 position:33% size:34% extending that vision with 01:35:48.776 --> 01:35:49.877 align:left line:-1 position:32% size:37% significant advances across 01:35:49.877 --> 01:35:54.248 align:left line:-1 position:32% size:37% three entirely new products. 01:35:54.248 --> 01:36:00.989 align:left line:-1 position:29% size:43% IPhone Xs, IPhone Xs Max, and 01:36:00.989 --> 01:36:06.194 align:left line:-1 position:34% size:33% iPhone Xr. IPhone Xs is 01:36:06.194 --> 01:36:09.297 align:left line:-1 position:29% size:43% completely uncompromising, the 01:36:09.297 --> 01:36:09.931 align:left line:-1 position:29% size:43% expansive, Super Retina Display 01:36:09.931 --> 01:36:13.468 align:left line:-1 position:34% size:33% with OLED delivers vivid 01:36:13.468 --> 01:36:15.637 align:left line:-1 position:32% size:36% brightness, true blacks and 01:36:15.637 --> 01:36:19.007 align:left line:-1 position:30% size:41% High Dynamic Range content. 01:36:19.007 --> 01:36:21.209 align:left line:-1 position:30% size:41% IPhone Xs Max has the largest 01:36:21.209 --> 01:36:26.347 align:left line:-1 position:33% size:35% display ever on an iPhone. 01:36:26.347 --> 01:36:27.849 align:left line:-1 position:31% size:38% Custom developed stainless 01:36:27.849 --> 01:36:31.853 align:left line:-1 position:31% size:39% steel is precisely machined to 01:36:31.853 --> 01:36:32.920 align:left line:-1 position:33% size:34% create structural bands in 01:36:32.920 --> 01:36:36.457 align:left line:-1 position:32% size:37% three finishes including new 01:36:36.457 --> 01:36:38.026 align:left line:-1 position:32% size:37% gold, with even better water 01:36:38.026 --> 01:36:40.128 align:left line:-1 position:34% size:33% and dust resistance, this 01:36:40.128 --> 01:36:41.329 align:left line:-1 position:33% size:35% structure is integrated with 01:36:41.329 --> 01:36:43.598 align:left line:-1 position:32% size:37% the most durable glass ever 01:36:43.598 --> 01:36:49.537 align:left line:-1 position:30% size:40% developed for a SmartPhone. 01:36:49.537 --> 01:36:52.206 align:left line:-1 position:35% size:31% Face ID enabled by the 01:36:52.206 --> 01:36:53.174 align:left line:-1 position:32% size:37% TrueDepth Camera System 01:36:53.174 --> 01:36:56.110 align:left line:-1 position:29% size:42% reinvents the way to secure the 01:36:56.110 --> 01:36:57.812 align:left line:-1 position:32% size:36% unlock, log in, and pay with 01:36:57.812 --> 01:37:01.115 align:left line:-1 position:31% size:39% only a glance. Now, it's even 01:37:01.115 --> 01:37:02.917 align:left line:-1 position:46% size:9% faster. 01:37:06.654 --> 01:37:08.256 align:left line:-1 position:33% size:35% The A12 Bionic chip is the 01:37:08.256 --> 01:37:10.024 align:left line:-1 position:29% size:43% smartest and most powerful chip 01:37:10.024 --> 01:37:12.827 align:left line:-1 position:33% size:35% ever in a SmartPhone. It's 01:37:12.827 --> 01:37:15.163 align:left line:-1 position:30% size:41% next generation Neural Engine 01:37:15.163 --> 01:37:16.664 align:left line:-1 position:30% size:41% dedicates Machine Learning to 01:37:16.664 --> 01:37:18.766 align:left line:-1 position:32% size:37% everything from Augmented 01:37:18.766 --> 01:37:22.170 align:left line:-1 position:30% size:41% Reality to photography. With a 01:37:22.170 --> 01:37:23.571 align:left line:-1 position:31% size:38% more advanced dual camera 01:37:23.571 --> 01:37:25.707 align:left line:-1 position:32% size:36% system and Neural Engine, 01:37:25.707 --> 01:37:28.242 align:left line:-1 position:31% size:38% iPhone is, again, taking us to 01:37:28.242 --> 01:37:32.346 align:left line:-1 position:29% size:43% a new era of photography where 01:37:32.346 --> 01:37:34.982 align:left line:-1 position:29% size:42% even more capable sensors are 01:37:34.982 --> 01:37:37.185 align:left line:-1 position:29% size:43% combined with lenses, chips and 01:37:37.185 --> 01:37:38.252 align:left line:-1 position:31% size:39% advanced software delivering 01:37:38.252 --> 01:37:40.955 align:left line:-1 position:30% size:41% smart HDR across your photos 01:37:40.955 --> 01:37:43.791 align:left line:-1 position:33% size:35% creating images like never 01:37:43.791 --> 01:37:45.660 align:left line:-1 position:30% size:40% before. Portrait mode on both 01:37:45.660 --> 01:37:48.129 align:left line:-1 position:32% size:36% the Back Camera and front 01:37:48.129 --> 01:37:49.697 align:left line:-1 position:28% size:44% TrueDepth Camera now features 01:37:49.697 --> 01:37:53.668 align:left line:-1 position:31% size:38% more nuanced software with 01:37:53.668 --> 01:37:57.071 align:left line:-1 position:31% size:38% adjustable depth of field. 4K 01:37:57.071 --> 01:37:58.673 align:left line:-1 position:33% size:34% video with better low light 01:37:58.673 --> 01:38:00.007 align:left line:-1 position:32% size:36% performance and extended 01:38:00.007 --> 01:38:01.509 align:left line:-1 position:30% size:40% dynamic range now records in 01:38:01.509 --> 01:38:03.978 align:left line:-1 position:31% size:39% stereo and your content plays 01:38:03.978 --> 01:38:08.549 align:left line:-1 position:32% size:37% back in wider stereo sound. 01:38:08.549 --> 01:38:11.819 align:left line:-1 position:30% size:41% IPhone Xr integrates the same 01:38:11.819 --> 01:38:13.154 align:left line:-1 position:31% size:38% break through technologies. 01:38:13.154 --> 01:38:16.858 align:left line:-1 position:31% size:39% It's powered by the same 512 01:38:16.858 --> 01:38:19.961 align:left line:-1 position:33% size:34% bionic chip, has the same 01:38:19.961 --> 01:38:20.828 align:left line:-1 position:28% size:44% versatile TrueDepth Camera with 01:38:20.828 --> 01:38:25.099 align:left line:-1 position:29% size:43% the same advanced Face ID, an 01:38:25.099 --> 01:38:26.667 align:left line:-1 position:31% size:39% entirely new range of finishes 01:38:26.667 --> 01:38:30.138 align:left line:-1 position:34% size:33% are enabled by precision 01:38:30.138 --> 01:38:32.640 align:left line:-1 position:30% size:41% machined, structural aluminum 01:38:32.640 --> 01:38:35.209 align:left line:-1 position:29% size:42% bands an onized to dpliment an 01:38:35.209 --> 01:38:42.350 align:left line:-1 position:34% size:32% all glass enclosure. The 01:38:42.350 --> 01:38:44.085 align:left line:-1 position:33% size:34% Retina display is the most 01:38:44.085 --> 01:38:45.987 align:left line:-1 position:29% size:43% advanced LCD in a SmartPhone 01:38:45.987 --> 01:38:47.789 align:left line:-1 position:30% size:40% and the most color accurate in 01:38:47.789 --> 01:38:50.958 align:left line:-1 position:31% size:39% the industry. A new back light 01:38:50.958 --> 01:38:52.794 align:left line:-1 position:32% size:37% design allows the display to 01:38:52.794 --> 01:38:55.530 align:left line:-1 position:30% size:40% extend into the radius corners 01:38:55.530 --> 01:38:58.099 align:left line:-1 position:29% size:43% enabling a larger LCD than ever 01:38:58.099 --> 01:39:00.201 align:left line:-1 position:31% size:39% before. The advanced single 01:39:00.201 --> 01:39:01.969 align:left line:-1 position:30% size:40% camera system combined with 01:39:01.969 --> 01:39:04.972 align:left line:-1 position:29% size:43% Machine Learning allows iPhone 01:39:04.972 --> 01:39:07.642 align:left line:-1 position:31% size:38% Xr to recognize people, map 01:39:07.642 --> 01:39:09.310 align:left line:-1 position:31% size:39% subjects and add depth. The 01:39:09.310 --> 01:39:10.945 align:left line:-1 position:32% size:36% depth of field is adjustable, 01:39:10.945 --> 01:39:14.448 align:left line:-1 position:30% size:41% so you can take more dramatic 01:39:14.448 --> 01:39:16.450 align:left line:-1 position:44% size:12% portraits. 01:39:18.986 --> 01:39:21.055 align:left line:-1 position:32% size:36% Our utterly uncompromised 01:39:21.055 --> 01:39:23.324 align:left line:-1 position:32% size:37% vision for the future, iPhone 01:39:23.324 --> 01:39:25.827 align:left line:-1 position:29% size:43% Xs and IPhone Xs Max, and with 01:39:25.827 --> 01:39:28.095 align:left line:-1 position:35% size:31% a range of new finishes 01:39:28.095 --> 01:39:31.599 align:left line:-1 position:31% size:38% offering more choice to more 01:39:31.599 --> 01:39:33.234 align:left line:-1 position:38% size:25% people, iPhone Xr. 01:39:34.435 --> 01:39:38.840 align:left line:-1 position:42% size:16% (Applause). 01:39:42.143 --> 01:39:47.215 align:left line:-1 position:29% size:43% Thank you. IPhone Xr will come 01:39:47.215 --> 01:39:51.018 align:left line:-1 position:34% size:32% in six finishes and three 01:39:51.018 --> 01:39:53.187 align:left line:-1 position:34% size:33% sizes. 64 gigabytes, 128 01:39:53.187 --> 01:39:55.690 align:left line:-1 position:29% size:42% gigabytes and 256 gigabytes of 01:39:55.690 --> 01:39:58.226 align:left line:-1 position:33% size:34% storage, and it will start at 01:39:58.226 --> 01:39:58.659 align:left line:-1 position:46% size:8% $749. 01:39:58.659 --> 01:40:01.229 align:left line:-1 position:42% size:16% (Applause). 01:40:03.331 --> 01:40:05.900 align:left line:-1 position:30% size:40% That's less expensive than the 01:40:05.900 --> 01:40:07.368 align:left line:-1 position:31% size:39% IPhone 8 Plus, really proud of 01:40:07.368 --> 01:40:08.736 align:left line:-1 position:31% size:39% the work the team has done. 01:40:08.736 --> 01:40:11.372 align:left line:-1 position:31% size:39% You can order it in just over a 01:40:11.372 --> 01:40:12.707 align:left line:-1 position:32% size:36% month, October 19th, and it 01:40:12.707 --> 01:40:14.108 align:left line:-1 position:31% size:38% will start to ship a week later 01:40:14.108 --> 01:40:17.879 align:left line:-1 position:34% size:33% than that, October 26th. 01:40:17.879 --> 01:40:20.348 align:left line:-1 position:31% size:38% IPhone Xs will come in three 01:40:20.348 --> 01:40:22.783 align:left line:-1 position:28% size:44% configurations, 64 GBs, 256 GBs 01:40:22.783 --> 01:40:25.353 align:left line:-1 position:33% size:35% and the new 512 gigabyte 01:40:25.353 --> 01:40:31.025 align:left line:-1 position:32% size:37% storage capacity. It starts at 01:40:31.025 --> 01:40:32.326 align:left line:-1 position:31% size:39% $999. IPhone Xs Max, same 01:40:32.326 --> 01:40:33.628 align:left line:-1 position:34% size:33% three configurations with 01:40:33.628 --> 01:40:37.999 align:left line:-1 position:31% size:38% larger screen, larger battery, 01:40:37.999 --> 01:40:41.435 align:left line:-1 position:33% size:34% just $100 more starting at 01:40:41.435 --> 01:40:42.603 align:left line:-1 position:45% size:10% $1,099. 01:40:42.603 --> 01:40:45.439 align:left line:-1 position:42% size:16% (Applause). 01:40:45.439 --> 01:40:48.075 align:left line:-1 position:27% size:47% So iPhone Xs and XS max you can 01:40:48.075 --> 01:40:49.577 align:left line:-1 position:32% size:36% start preordering on Friday, 01:40:49.577 --> 01:40:50.745 align:left line:-1 position:33% size:35% September 14th and it will 01:40:50.745 --> 01:40:54.248 align:left line:-1 position:35% size:30% ship a week later, Sept 01:40:54.248 --> 01:40:55.750 align:left line:-1 position:33% size:35% September 21st, and it will 01:40:55.750 --> 01:40:57.218 align:left line:-1 position:32% size:36% start shipping in all of these 01:40:57.218 --> 01:40:58.586 align:left line:-1 position:32% size:36% markets, a nice long list. If 01:40:58.586 --> 01:41:00.521 align:left line:-1 position:33% size:35% you don't see your favorite 01:41:00.521 --> 01:41:01.889 align:left line:-1 position:32% size:37% location there, don't worry, a 01:41:01.889 --> 01:41:03.157 align:left line:-1 position:36% size:28% week later it will start 01:41:03.157 --> 01:41:05.559 align:left line:-1 position:31% size:39% shipping in these locations as 01:41:05.559 --> 01:41:07.495 align:left line:-1 position:33% size:35% well. Somebody saw their 01:41:07.495 --> 01:41:08.496 align:left line:-1 position:32% size:37% favorite country or location! 01:41:08.496 --> 01:41:11.098 align:left line:-1 position:34% size:33% This is the fastest rollout 01:41:11.098 --> 01:41:12.500 align:left line:-1 position:28% size:44% geographically we have ever had 01:41:12.500 --> 01:41:14.235 align:left line:-1 position:31% size:39% for new iPhone. That's really 01:41:14.235 --> 01:41:16.304 align:left line:-1 position:29% size:42% great. This holiday we have an 01:41:16.304 --> 01:41:18.572 align:left line:-1 position:29% size:42% unbelievable lineup of iPhones. 01:41:18.572 --> 01:41:21.175 align:left line:-1 position:33% size:35% IPhone 7 starts now at just 01:41:21.175 --> 01:41:24.412 align:left line:-1 position:31% size:39% $449 and there are models of 01:41:24.412 --> 01:41:27.148 align:left line:-1 position:30% size:40% iPhone 7 and 7 plus, iPhone 8 01:41:27.148 --> 01:41:29.684 align:left line:-1 position:32% size:36% at $599, models of 8 and 8 01:41:29.684 --> 01:41:34.889 align:left line:-1 position:28% size:44% Plus. The brand new iPhone Xr. 01:41:34.889 --> 01:41:41.395 align:left line:-1 position:30% size:40% $749, XS at $999 and XS Max 01:41:41.395 --> 01:41:42.930 align:left line:-1 position:30% size:40% $1,099. They are running iOS 01:41:42.930 --> 01:41:45.132 align:left line:-1 position:31% size:39% 12, and we can all upgrade to 01:41:45.132 --> 01:41:47.034 align:left line:-1 position:31% size:38% its performance and its great 01:41:47.034 --> 01:41:51.205 align:left line:-1 position:30% size:40% features, AR, Animoji, Memoji, 01:41:51.205 --> 01:41:54.075 align:left line:-1 position:28% size:44% screen time and more next week, 01:41:54.075 --> 01:41:56.010 align:left line:-1 position:32% size:36% September 17th. So that is 01:41:56.010 --> 01:41:57.712 align:left line:-1 position:31% size:39% our news on iPhone. Back to 01:41:57.712 --> 01:41:58.446 align:left line:-1 position:47% size:6% Tim. 01:41:58.446 --> 01:42:00.114 align:left line:-1 position:42% size:16% (Applause). 01:42:02.283 --> 01:42:04.151 align:left line:-1 position:29% size:43% >> TIM COOK: Thank you, Phil! 01:42:04.151 --> 01:42:07.388 align:left line:-1 position:30% size:40% What a fantastic new lineup of 01:42:07.388 --> 01:42:08.889 align:left line:-1 position:31% size:38% iPhones. It's clearly the best 01:42:08.889 --> 01:42:11.359 align:left line:-1 position:32% size:36% lineup we have had by far. 01:42:11.359 --> 01:42:13.027 align:left line:-1 position:32% size:37% Taking the breakthroughs of 01:42:13.027 --> 01:42:15.529 align:left line:-1 position:32% size:36% iPhone X even further than 01:42:15.529 --> 01:42:16.530 align:left line:-1 position:33% size:34% before. And making them 01:42:16.530 --> 01:42:19.033 align:left line:-1 position:29% size:42% available to even more people. 01:42:19.033 --> 01:42:20.234 align:left line:-1 position:33% size:34% Now, before we close this 01:42:20.234 --> 01:42:22.169 align:left line:-1 position:30% size:41% morning, I have got a few more 01:42:22.169 --> 01:42:23.371 align:left line:-1 position:30% size:40% updates to give you. We have 01:42:23.371 --> 01:42:25.673 align:left line:-1 position:30% size:41% got an update to the home pod 01:42:25.673 --> 01:42:27.408 align:left line:-1 position:28% size:45% our break through home speaker. 01:42:27.408 --> 01:42:30.344 align:left line:-1 position:29% size:42% We recently added stereo pairs 01:42:30.344 --> 01:42:32.079 align:left line:-1 position:30% size:41% in AirPlay 2 so when you add a 01:42:32.079 --> 01:42:34.482 align:left line:-1 position:31% size:39% second home pod to create a 01:42:34.482 --> 01:42:36.884 align:left line:-1 position:34% size:33% stereo pair it creates this 01:42:36.884 --> 01:42:38.519 align:left line:-1 position:29% size:43% incredible wide immersive sound 01:42:38.519 --> 01:42:40.054 align:left line:-1 position:30% size:40% stage. You really have to hear 01:42:40.054 --> 01:42:42.857 align:left line:-1 position:37% size:27% is it to believe it. It's 01:42:42.857 --> 01:42:44.692 align:left line:-1 position:31% size:39% awesome. And with AirPlay 2 01:42:44.692 --> 01:42:47.862 align:left line:-1 position:28% size:45% home pod becomes the most rulty 01:42:47.862 --> 01:42:49.263 align:left line:-1 position:28% size:45% room audio experience. We have 01:42:49.263 --> 01:42:50.698 align:left line:-1 position:32% size:36% other great features we are 01:42:50.698 --> 01:42:52.033 align:left line:-1 position:30% size:41% bringing to home pod. You will 01:42:52.033 --> 01:42:54.435 align:left line:-1 position:33% size:34% be able to search for your 01:42:54.435 --> 01:42:56.537 align:left line:-1 position:35% size:31% favorite songs by lyrics, 01:42:56.537 --> 01:42:58.139 align:left line:-1 position:31% size:38% create multiple timers, make 01:42:58.139 --> 01:42:59.373 align:left line:-1 position:31% size:38% and receive phone calls right 01:42:59.373 --> 01:43:02.009 align:left line:-1 position:31% size:38% from your home pod and just 01:43:02.009 --> 01:43:03.477 align:left line:-1 position:30% size:40% like your Apple Watch you can 01:43:03.477 --> 01:43:06.380 align:left line:-1 position:30% size:40% ping your iPhone or any Apple 01:43:06.380 --> 01:43:07.381 align:left line:-1 position:34% size:33% devices to help find them 01:43:07.381 --> 01:43:08.849 align:left line:-1 position:35% size:30% around your house, it's 01:43:08.849 --> 01:43:11.952 align:left line:-1 position:30% size:40% incredibly useful at my house. 01:43:11.952 --> 01:43:13.154 align:left line:-1 position:31% size:38% We couldn't be more excited 01:43:13.154 --> 01:43:16.390 align:left line:-1 position:32% size:37% about how Siri shortcuts will 01:43:16.390 --> 01:43:18.192 align:left line:-1 position:32% size:37% open a world of apps for the 01:43:18.192 --> 01:43:20.628 align:left line:-1 position:33% size:35% home pod. Also we will be 01:43:20.628 --> 01:43:24.465 align:left line:-1 position:30% size:41% shipping a new update to tvOS 01:43:24.465 --> 01:43:26.600 align:left line:-1 position:31% size:38% with support for Dolby Atmos 01:43:26.600 --> 01:43:28.836 align:left line:-1 position:35% size:30% for Apple TV 4K. It's a 01:43:28.836 --> 01:43:30.771 align:left line:-1 position:31% size:38% stunning new 4K Aerials and 01:43:30.771 --> 01:43:32.807 align:left line:-1 position:30% size:40% with access to a wide range of 01:43:32.807 --> 01:43:34.708 align:left line:-1 position:29% size:42% live sports and news programs, 01:43:34.708 --> 01:43:42.716 align:left line:-1 position:31% size:38% there are now well over 100 01:43:42.716 --> 01:43:43.517 align:left line:-1 position:34% size:32% video partners available 01:43:43.517 --> 01:43:45.252 align:left line:-1 position:30% size:40% through the TV App. Both the 01:43:45.252 --> 01:43:47.855 align:left line:-1 position:28% size:45% home pod and TVOS updates will 01:43:47.855 --> 01:43:49.356 align:left line:-1 position:34% size:32% be available on Monday, 01:43:49.356 --> 01:43:51.659 align:left line:-1 position:30% size:40% September 17th, and then the 01:43:51.659 --> 01:43:54.061 align:left line:-1 position:31% size:39% following week we have got a 01:43:54.061 --> 01:43:56.997 align:left line:-1 position:30% size:41% great new updates for the Mac 01:43:56.997 --> 01:43:59.366 align:left line:-1 position:29% size:43% with macOS Mojave, Dark Mode 01:43:59.366 --> 01:44:01.836 align:left line:-1 position:32% size:37% and updates to desktop and 01:44:01.836 --> 01:44:03.437 align:left line:-1 position:31% size:39% Finder, enhanced privacy and 01:44:03.437 --> 01:44:05.739 align:left line:-1 position:33% size:35% security, and a completely 01:44:05.739 --> 01:44:08.576 align:left line:-1 position:32% size:37% redesigned Mac App Store. 01:44:08.576 --> 01:44:11.011 align:left line:-1 position:29% size:42% MacOS Mojave will be available 01:44:11.011 --> 01:44:13.147 align:left line:-1 position:31% size:38% on September 24th. We are 01:44:13.147 --> 01:44:15.416 align:left line:-1 position:30% size:41% excited about this huge month, 01:44:15.416 --> 01:44:17.518 align:left line:-1 position:32% size:37% and all of these big releases 01:44:17.518 --> 01:44:18.686 align:left line:-1 position:40% size:20% that we've got. 01:44:18.686 --> 01:44:20.721 align:left line:-1 position:42% size:16% (Applause). 01:44:26.293 --> 01:44:28.696 align:left line:-1 position:33% size:34% So what a great morning! 01:44:28.696 --> 01:44:31.165 align:left line:-1 position:29% size:42% We introduced the Apple Watch 01:44:31.165 --> 01:44:33.767 align:left line:-1 position:31% size:39% Series 4, newly designed and 01:44:33.767 --> 01:44:35.669 align:left line:-1 position:30% size:41% re-engineered to help you stay 01:44:35.669 --> 01:44:37.404 align:left line:-1 position:30% size:40% even more active, healthy and 01:44:37.404 --> 01:44:40.074 align:left line:-1 position:33% size:34% connected. It is the most 01:44:40.074 --> 01:44:42.510 align:left line:-1 position:30% size:40% capable Apple Watch yet. We 01:44:42.510 --> 01:44:45.112 align:left line:-1 position:29% size:43% showed you the new iPhone Xs, 01:44:45.112 --> 01:44:47.715 align:left line:-1 position:27% size:46% the most advanced SmartPhone in 01:44:47.715 --> 01:44:50.951 align:left line:-1 position:31% size:39% the world with a Super Retina 01:44:50.951 --> 01:44:53.387 align:left line:-1 position:31% size:39% Display, advanced Face ID, a 01:44:53.387 --> 01:44:54.588 align:left line:-1 position:32% size:36% break through dual camera 01:44:54.588 --> 01:44:57.291 align:left line:-1 position:30% size:41% system and the smartest, most 01:44:57.291 --> 01:45:00.728 align:left line:-1 position:35% size:30% powerful chip ever in a 01:45:00.728 --> 01:45:02.897 align:left line:-1 position:29% size:42% SmartPhone. And iPhone Xs is 01:45:02.897 --> 01:45:05.299 align:left line:-1 position:32% size:36% not just one phone, it's two 01:45:05.299 --> 01:45:08.269 align:left line:-1 position:32% size:37% with the IPhone Xs Max, the 01:45:08.269 --> 01:45:10.437 align:left line:-1 position:33% size:34% biggest screen ever in an 01:45:10.437 --> 01:45:12.039 align:left line:-1 position:31% size:38% iPhone! The biggest battery 01:45:12.039 --> 01:45:14.642 align:left line:-1 position:33% size:35% ever in an iPhone! And, of 01:45:14.642 --> 01:45:16.010 align:left line:-1 position:30% size:41% course, the biggest experience 01:45:16.010 --> 01:45:17.444 align:left line:-1 position:38% size:24% ever in an iPhone! 01:45:17.444 --> 01:45:19.780 align:left line:-1 position:42% size:16% (Applause). 01:45:23.117 --> 01:45:26.687 align:left line:-1 position:29% size:42% And the iPhone Xr with the new 01:45:26.687 --> 01:45:27.555 align:left line:-1 position:35% size:31% Liquid Retina Display, it 01:45:27.555 --> 01:45:29.690 align:left line:-1 position:29% size:43% shares so many of the advanced 01:45:29.690 --> 01:45:32.359 align:left line:-1 position:31% size:38% features of iPhone Xs, and it 01:45:32.359 --> 01:45:35.262 align:left line:-1 position:35% size:31% is just stunning with six 01:45:35.262 --> 01:45:37.231 align:left line:-1 position:34% size:32% beautiful new finishes to 01:45:37.231 --> 01:45:39.266 align:left line:-1 position:32% size:37% choose from. IPhone Xr will 01:45:39.266 --> 01:45:40.834 align:left line:-1 position:32% size:37% allow us to deliver the future 01:45:40.834 --> 01:45:42.636 align:left line:-1 position:29% size:43% of the SmartPhone to even more 01:45:42.636 --> 01:45:42.870 align:left line:-1 position:45% size:10% people. 01:45:42.870 --> 01:45:45.039 align:left line:-1 position:42% size:16% (Applause). 01:45:48.576 --> 01:45:52.079 align:left line:-1 position:31% size:38% Now, at Apple we are always 01:45:52.079 --> 01:45:54.014 align:left line:-1 position:31% size:39% pushing our products forward 01:45:54.014 --> 01:45:58.319 align:left line:-1 position:31% size:39% and making technology more 01:45:58.319 --> 01:46:00.020 align:left line:-1 position:31% size:38% personal. We hope that you 01:46:00.020 --> 01:46:02.189 align:left line:-1 position:28% size:45% love these new products as much 01:46:02.189 --> 01:46:05.226 align:left line:-1 position:33% size:34% as we do. We have got a 01:46:05.226 --> 01:46:07.228 align:left line:-1 position:31% size:38% hands-on area just upstairs. 01:46:07.228 --> 01:46:08.696 align:left line:-1 position:30% size:41% It's going to open in a moment, 01:46:08.696 --> 01:46:10.197 align:left line:-1 position:30% size:40% and we hope that you will take 01:46:10.197 --> 01:46:11.999 align:left line:-1 position:30% size:41% time to get your hands on them 01:46:11.999 --> 01:46:14.068 align:left line:-1 position:34% size:33% and experience them for 01:46:14.068 --> 01:46:15.169 align:left line:-1 position:33% size:35% yourselves. I would lick to 01:46:15.169 --> 01:46:17.571 align:left line:-1 position:31% size:38% thank everyone for joining us 01:46:17.571 --> 01:46:19.406 align:left line:-1 position:32% size:37% this morning including those 01:46:19.406 --> 01:46:22.109 align:left line:-1 position:29% size:42% watching us online, and I would 01:46:22.109 --> 01:46:23.711 align:left line:-1 position:32% size:37% especially like to thank all of 01:46:23.711 --> 01:46:26.280 align:left line:-1 position:31% size:39% the people at Apple who have 01:46:26.280 --> 01:46:27.982 align:left line:-1 position:29% size:43% made this magical day possible. 01:46:27.982 --> 01:46:29.149 align:left line:-1 position:43% size:15% Thank you. 01:46:29.149 --> 01:46:32.219 align:left line:-1 position:42% size:16% (Applause).