WEBVTT

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[ Applause and Cheering ]

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[ Music ]

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>> Northern California's bay

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area.

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Here is the stage for a truly

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remarkable natural occurrence.

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Every year, a great migration is

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made by one of the world's most

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mysterious species.

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To reach this utopian

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destination, these unique

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mammals will instinctively

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embark on a nomadic journey from

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all corners of the world.

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This is the developus

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triterapsus [phonetic], or as it

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is more commonly known, the

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developer.

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[ Music ]

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Eleven and a half months of

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hibernation has taken its toll,

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and the sun is harsh as these

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nocturnal cave-dwelling

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creatures must greet daylight.

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For most, this momentous

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migration is their first; while

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for a select few the pilgrimage

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is a time-honored tradition.

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Originating in the remote

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garages of Silicon Valley,

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developers evolved at an

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unprecedented speed.

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To understand how, we must

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observe them here,

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in their sacred temple.

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And so, it begins.

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As developers congregate at the

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event, access to the herd can be

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hard to come by.

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For some, blending in is easier

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said than done.

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To distinguish themselves,

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developers identify each other

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through decorative tribal

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symbols.

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These extraordinary plumages are

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designed to entice and attract.

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[ Music ]

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Here, a pack of rogue younglings

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at play.

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The safety of numbers allows

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them to-- oh, wait a moment.

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They have now entrapped an

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indigenous silver-crested king

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developer.

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Although tempting,

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one may look at but not touch

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the mane.

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The feeding frenzy at the great

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gathering.

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Moving in like a pack of

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famished piranhas,

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this frugal breed will spare no

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morsel.

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Those who can, pull rank on the

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prime cuts.

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The event culminates in what is

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known as the Keynote.

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As the doors open, a behavioral

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anomaly can be found.

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Developers running at full

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speed, battling to secure a

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coveted front-row seat.

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Following the ceremony, the

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latest beta software is

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unleashed, it's nature at its

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cruelest.

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Only the strongest apps will

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survive.

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The many languages of the

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developer are a mystery to

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modern science.

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Just look at these letters,

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symbols, formulas, and mumbled

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jargon.

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Only these enlightened shamans

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can decode their true meaning.

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The creative bonds formed during

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the great migration will enable

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these geniuses to unlock our

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future world.

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The developer is no doubt a

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species scientists will continue

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to study for millennia.

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[ Music ]

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[ Applause and Cheering ]

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>> Good morning!

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Good morning.

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[ Applause and Cheering ]

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I hear the student developers.

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Good morning and welcome to WWDC

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2018.

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It is great to be back in San

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Jose with everyone.

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We have developers here from all

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over the world this morning,

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from 77 countries.

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That's more than ever before.

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[ Applause ]

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And I couldn't be happier to

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announce that we now have over

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20 million Apple developers

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around the world.

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[applause] That's more than ever

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before.

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We've got 6000 folks in the hall

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this morning.

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Welcome. And many millions more

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watching online.

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Now the way the developers get

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to share their amazing work is

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through the App Store.

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Your creativity and hard work

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have made the App Store the best

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place to get the very best apps.

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Next month, the App Store turns

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ten.

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[ Applause ]

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And in these ten years, the App

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Store has fundamentally changed

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the way we all live.

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It's enabled countless new

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companies, created tens of

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millions of jobs, spawned

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entirely new industries, and it

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has forever changed our lives.

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The App Store is the world's

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largest app marketplace

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[applause], and we now welcome

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over 500 million weekly

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visitors.

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This is mind-blowing.

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It's the most incredible app

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marketplace that the world has

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ever seen.

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We're also happy to announce

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that this week we're going to

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achieve another huge milestone.

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The money that developers have

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earned through the App Store

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will top $100 billion.

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[ Applause ]

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This is just, this is beyond

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remarkable.

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The App Store is clearly the

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best place for you to be

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rewarded for your hard work and

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creativity.

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Now at Apple, we know that

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developers are a powerful group

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of creators, that they can

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achieve and they can develop

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anything that they can imagine

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with their code.

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We want more people to learn the

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power of code, and it all starts

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with Swift and Swift

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Playgrounds.

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We created Swift to make it

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easy, to make it so easy to

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learn to code that it was as

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easy as our products are to use.

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Swift is extremely popular.

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In fact, it's the fastest

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growing programming language out

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there.

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Now Apple developers are already

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using it in huge numbers.

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In fact, over 350,000 apps have

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been written in Swift on the App

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Store.

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Now [applause] we believe that

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coding is an essential skill and

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believe it should be offered by

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every school in the world.

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Learning to code has so many

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benefits.

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It develops problem solving and

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critical thinking skills.

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That's why created Everyone Can

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Code with free teaching and

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learning resources so that

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everyone could learn to code.

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It's been so successful and is

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now available to tens of

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millions of students around the

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world.

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Just imagine what this new

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generation of coders will

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create.

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Whatever it is, I'm sure that

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it's going to change the world.

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At Apple, changing the world and

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making it a better place is what

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it's all about for us.

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We aim to put the customer at

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the center of everything that we

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do.

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That's why, together with you,

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the developer community, we're

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working hard to provide new and

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better experiences for our

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customers to help them live a

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better day.

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And these experiences of course

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are expressed through our four

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amazing platforms.

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Today is all about software, and

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we've got some very exciting

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updates across all four

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platforms.

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We're going to get started with

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iOS.

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IOS embodies our philosophy of

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putting the customer at the

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center of everything that we

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design.

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Every year, we deliver a major

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iOS update that brings awesome

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new features that will impact

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the world.

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To tell you all about what we

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had planned for this year, I'd

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like to introduce Craig

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Frederique [phonetic].

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Craig.

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[ Applause ]

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>> Hey, good morning.

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[ Applause ]

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All right.

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The next release of iOS is, you

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guessed it, iOS 12.

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Now, our customers, of course,

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are going to receive iOS 12 as a

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free software update.

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Now, it's easy to forget now,

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but iOS pioneered this approach

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of helping you get more out of

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the device you already own

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through free updates.

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And some of those updates have

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been really quite profound.

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Like the App Store, giving us a

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whole new way to discover and

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download apps.

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It itself was delivered via

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software update, as were the

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folders we used to organize

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those apps.

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And can you imagine living

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without Find My iPhone or

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iMessage with its end-to-end

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securely encrypted messaging.

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Or the revolution in iPad

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productivity with Slide Over,

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Split View, and Drag and Drop,

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or AR, changing the way we

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interact with the world around

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us, all delivered via software

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updates.

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And of course we want to get

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these improvements to as many of

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our customers as possible.

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IOS 11 supports devices that

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were introduced as far back as

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2013, like the iPhone 5S.

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And we just love the way

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customers race to update to our

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newest releases.

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In fact, half of our customers

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upgraded to iOS 11 in just seven

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weeks.

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It's incredible.

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[ Applause ]

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Now as we stand here today, 81

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percent of our over a billion

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active iOS devices are running

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our latest release.

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And now, when you look at the

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competition, well it's hard to

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say they really have a software

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update model.

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[ Applause ]

00:11:49.146 --> 00:11:51.496 A:middle
So iOS has the fastest adoption

00:11:51.566 --> 00:11:52.906 A:middle
of any operating system, but

00:11:53.246 --> 00:11:55.126 A:middle
what's much more important to us

00:11:55.426 --> 00:11:57.256 A:middle
is customer satisfaction, and

00:11:57.256 --> 00:11:58.696 A:middle
we're thrilled to report that

00:11:58.696 --> 00:12:01.786 A:middle
customer sat for iOS 11 is at 95

00:12:01.786 --> 00:12:01.976 A:middle
percent.

00:12:02.516 --> 00:12:06.656 A:middle
[ Applause ]

00:12:07.156 --> 00:12:09.406 A:middle
Now, delivering all of these

00:12:09.446 --> 00:12:10.976 A:middle
features across such a wide

00:12:11.086 --> 00:12:12.506 A:middle
range of devices will

00:12:12.506 --> 00:12:14.386 A:middle
maintaining high performance is

00:12:14.386 --> 00:12:15.976 A:middle
a challenge we take really

00:12:15.976 --> 00:12:19.506 A:middle
seriously, and so for iOS 12, we

00:12:19.506 --> 00:12:21.546 A:middle
are doubling down on

00:12:21.546 --> 00:12:22.356 A:middle
performance.

00:12:28.726 --> 00:12:30.386 A:middle
We're working top to bottom

00:12:30.446 --> 00:12:32.396 A:middle
making improvements, to make

00:12:32.396 --> 00:12:33.906 A:middle
your device faster and more

00:12:33.906 --> 00:12:35.936 A:middle
responsive, and because we want

00:12:35.936 --> 00:12:37.386 A:middle
these changes to be available to

00:12:37.386 --> 00:12:39.326 A:middle
the full range of our customers,

00:12:39.326 --> 00:12:41.996 A:middle
iOS 12 will be available on all

00:12:41.996 --> 00:12:43.976 A:middle
the same devices as iOS 11.

00:12:44.516 --> 00:12:47.736 A:middle
[ Applause ]

00:12:48.236 --> 00:12:50.276 A:middle
This is the largest base ever

00:12:50.276 --> 00:12:52.786 A:middle
supported by an Apple release,

00:12:53.106 --> 00:12:54.526 A:middle
and we're focusing our efforts

00:12:54.526 --> 00:12:57.036 A:middle
especially on the oldest

00:12:57.036 --> 00:12:57.736 A:middle
devices.

00:12:58.196 --> 00:13:00.376 A:middle
And while it's still early days,

00:13:00.376 --> 00:13:01.996 A:middle
we're really pleased with some

00:13:01.996 --> 00:13:03.146 A:middle
of the results we're seeing.

00:13:03.336 --> 00:13:04.306 A:middle
And so I'd like to share some

00:13:04.306 --> 00:13:04.616 A:middle
with you.

00:13:04.616 --> 00:13:06.486 A:middle
And I'm going to use an example

00:13:06.486 --> 00:13:07.966 A:middle
of a popular phone from a few

00:13:07.966 --> 00:13:08.556 A:middle
years ago.

00:13:08.646 --> 00:13:10.466 A:middle
This is the iPhone 6Plus.

00:13:10.926 --> 00:13:13.086 A:middle
Now on that device, iOS 12

00:13:13.086 --> 00:13:13.966 A:middle
delivers a number of

00:13:13.966 --> 00:13:15.096 A:middle
improvements across common

00:13:15.096 --> 00:13:15.826 A:middle
operations.

00:13:16.186 --> 00:13:17.846 A:middle
You'll see that apps launch up

00:13:17.846 --> 00:13:19.306 A:middle
to 40 percent faster.

00:13:19.716 --> 00:13:21.136 A:middle
The keyboard can come up up to

00:13:21.246 --> 00:13:22.966 A:middle
50 percent faster, and you can

00:13:22.966 --> 00:13:25.206 A:middle
slide to take a photo at up to

00:13:25.206 --> 00:13:26.726 A:middle
70 percent faster.

00:13:27.516 --> 00:13:32.776 A:middle
[ Applause ]

00:13:33.276 --> 00:13:35.176 A:middle
Now our deepest focus this year

00:13:35.176 --> 00:13:37.306 A:middle
is optimizing the system when

00:13:37.306 --> 00:13:38.576 A:middle
it's under load, and that's

00:13:38.576 --> 00:13:39.546 A:middle
where you need performance the

00:13:39.546 --> 00:13:41.856 A:middle
most and where iOS 12 really

00:13:41.856 --> 00:13:42.436 A:middle
shines.

00:13:42.956 --> 00:13:44.826 A:middle
Now, we've put iOS 12 through

00:13:44.826 --> 00:13:46.936 A:middle
our stress test, and we saw in

00:13:46.936 --> 00:13:48.836 A:middle
those conditions Share Sheet

00:13:48.836 --> 00:13:51.086 A:middle
coming up twice as fast and apps

00:13:51.086 --> 00:13:53.436 A:middle
launching twice as fast.

00:13:53.726 --> 00:13:55.526 A:middle
These are big, big improvements.

00:13:55.876 --> 00:13:57.496 A:middle
Now this took changes-- thank

00:13:57.496 --> 00:13:57.986 A:middle
you very much.

00:13:58.366 --> 00:14:00.696 A:middle
This took improvements in many,

00:14:00.696 --> 00:14:01.986 A:middle
many places in the system, and I

00:14:01.986 --> 00:14:03.156 A:middle
want to highlight just one.

00:14:03.346 --> 00:14:04.936 A:middle
And it starts with the silicon.

00:14:05.346 --> 00:14:06.346 A:middle
You know, our tight

00:14:06.446 --> 00:14:08.736 A:middle
collaboration with our chip team

00:14:08.996 --> 00:14:10.966 A:middle
has enabled us to optimize iOS

00:14:11.066 --> 00:14:12.906 A:middle
across the full range of our A

00:14:12.906 --> 00:14:14.296 A:middle
series silicon.

00:14:14.696 --> 00:14:17.086 A:middle
Now CPUs traditionally respond

00:14:17.186 --> 00:14:18.496 A:middle
to increased demand for

00:14:18.496 --> 00:14:20.856 A:middle
performance by slowly ramping up

00:14:20.856 --> 00:14:21.776 A:middle
their clock speed.

00:14:22.486 --> 00:14:24.076 A:middle
Well now on IOS 12, we're much

00:14:24.076 --> 00:14:24.766 A:middle
smarter.

00:14:24.946 --> 00:14:26.646 A:middle
When we detect that you need a

00:14:26.646 --> 00:14:27.816 A:middle
burst of performance, like when

00:14:27.816 --> 00:14:29.516 A:middle
you begin scrolling or launching

00:14:29.646 --> 00:14:32.116 A:middle
an app, we ramp up processor

00:14:32.116 --> 00:14:33.696 A:middle
performance instantly to its

00:14:33.746 --> 00:14:35.966 A:middle
highest states, delivering high

00:14:36.076 --> 00:14:37.776 A:middle
performance and to ramp it down

00:14:37.776 --> 00:14:39.956 A:middle
just as fast to preserve battery

00:14:39.956 --> 00:14:40.856 A:middle
life.

00:14:40.856 --> 00:14:42.186 A:middle
Now, these are just some of the

00:14:42.186 --> 00:14:43.706 A:middle
improvements that are coming to

00:14:43.706 --> 00:14:45.956 A:middle
not just our older devices, but

00:14:45.956 --> 00:14:48.916 A:middle
the full range of devices, and

00:14:49.066 --> 00:14:50.706 A:middle
that's a quick update on

00:14:50.706 --> 00:14:50.976 A:middle
performance.

00:14:51.516 --> 00:14:56.706 A:middle
[ Applause ]

00:14:57.206 --> 00:14:59.036 A:middle
Now if this is all we'd done in

00:14:59.146 --> 00:15:00.466 A:middle
iOS 12, I think it would be a

00:15:00.466 --> 00:15:02.106 A:middle
great release, but we've done

00:15:02.106 --> 00:15:02.886 A:middle
more.

00:15:03.016 --> 00:15:03.836 A:middle
Much more.

00:15:04.106 --> 00:15:05.296 A:middle
And we have a lot to cover

00:15:05.296 --> 00:15:08.196 A:middle
today, and it starts with

00:15:08.196 --> 00:15:09.316 A:middle
augmented reality.

00:15:09.316 --> 00:15:09.966 A:middle
Yeah. [applause and cheering]

00:15:09.966 --> 00:15:15.226 A:middle
Now AR is transformational

00:15:15.396 --> 00:15:16.096 A:middle
technology.

00:15:16.386 --> 00:15:18.356 A:middle
By bringing experiences into the

00:15:18.356 --> 00:15:21.126 A:middle
real world, it enables all kinds

00:15:21.126 --> 00:15:22.506 A:middle
of new experiences, changing the

00:15:22.506 --> 00:15:24.616 A:middle
way we have fun and the way we

00:15:24.616 --> 00:15:27.276 A:middle
work, and in iOS 12, we wanted

00:15:27.276 --> 00:15:28.686 A:middle
to make an easy way to

00:15:28.686 --> 00:15:31.096 A:middle
experience AR across the system,

00:15:31.456 --> 00:15:33.096 A:middle
and to do that, we got together

00:15:33.096 --> 00:15:34.656 A:middle
with some of the greatest minds

00:15:34.696 --> 00:15:38.046 A:middle
in 3D at Pixar, and together we

00:15:38.046 --> 00:15:40.426 A:middle
created a new file format for

00:15:40.426 --> 00:15:40.806 A:middle
AR.

00:15:40.866 --> 00:15:43.346 A:middle
It's called USDZ, and it's a

00:15:43.346 --> 00:15:45.406 A:middle
compact, single-file format

00:15:45.856 --> 00:15:47.626 A:middle
that's optimized for sharing

00:15:48.016 --> 00:15:49.486 A:middle
while retaining great 3D

00:15:49.486 --> 00:15:51.706 A:middle
graphics and even animations.

00:15:52.296 --> 00:15:55.036 A:middle
Now, you can use USDZ across the

00:15:55.036 --> 00:15:57.146 A:middle
system from the files app, to

00:15:57.146 --> 00:15:59.066 A:middle
Safari, even sharing them over

00:15:59.066 --> 00:16:00.926 A:middle
messages and mail, and what's

00:16:00.926 --> 00:16:02.536 A:middle
great is you can place these 3D

00:16:02.536 --> 00:16:04.556 A:middle
objects into the real world.

00:16:04.946 --> 00:16:06.856 A:middle
It's something that's like AR

00:16:06.856 --> 00:16:07.416 A:middle
quick look.

00:16:07.726 --> 00:16:08.856 A:middle
It's really awesome.

00:16:09.426 --> 00:16:11.816 A:middle
Now, we want all kinds of

00:16:11.886 --> 00:16:13.396 A:middle
creatives to be able to create

00:16:13.396 --> 00:16:15.536 A:middle
content for AR, and so we're

00:16:15.536 --> 00:16:16.586 A:middle
working with the leading

00:16:16.586 --> 00:16:19.366 A:middle
companies for 3D tools and 3D

00:16:19.366 --> 00:16:22.266 A:middle
libraries to bring their support

00:16:22.266 --> 00:16:22.806 A:middle
for USDZ.

00:16:22.806 --> 00:16:26.146 A:middle
Now one company that's been all

00:16:26.146 --> 00:16:29.426 A:middle
in on USDZ and ARKit is Adobe,

00:16:29.596 --> 00:16:30.756 A:middle
and to tell you about what

00:16:30.756 --> 00:16:31.996 A:middle
they're up to, I'd like to

00:16:31.996 --> 00:16:33.796 A:middle
invite Abhay Parasnis, their

00:16:33.926 --> 00:16:35.776 A:middle
CTO, to the stage.

00:16:36.036 --> 00:16:36.526 A:middle
Abhay.

00:16:37.516 --> 00:16:40.546 A:middle
[ Applause ]

00:16:41.046 --> 00:16:41.646 A:middle
>> Thanks Craig.

00:16:41.686 --> 00:16:44.596 A:middle
It's great to be here this morn.

00:16:45.816 --> 00:16:48.006 A:middle
So at Adobe we believe augmented

00:16:48.006 --> 00:16:49.936 A:middle
reality is an incredibly

00:16:49.936 --> 00:16:50.836 A:middle
important technology.

00:16:52.046 --> 00:16:54.756 A:middle
And with ARKit, Apple is by far

00:16:54.756 --> 00:16:56.586 A:middle
the most powerful platform for

00:16:56.666 --> 00:16:56.976 A:middle
AR.

00:16:58.336 --> 00:16:59.816 A:middle
So earlier Craig talked about

00:16:59.816 --> 00:17:00.686 A:middle
USDZ format.

00:17:01.606 --> 00:17:02.816 A:middle
It's actually a pretty big deal.

00:17:02.816 --> 00:17:05.916 A:middle
There is now a way to deliver AR

00:17:05.916 --> 00:17:08.356 A:middle
experiences across the entire

00:17:08.356 --> 00:17:09.226 A:middle
iOS experience.

00:17:10.376 --> 00:17:13.086 A:middle
And so today we are actually

00:17:13.306 --> 00:17:15.396 A:middle
announcing that we are going to

00:17:15.396 --> 00:17:17.666 A:middle
bring native USDZ support to

00:17:17.666 --> 00:17:18.976 A:middle
Adobe's Creative Cloud.

00:17:19.516 --> 00:17:22.916 A:middle
[ Applause ]

00:17:23.416 --> 00:17:26.126 A:middle
With Creative Cloud, designers

00:17:26.126 --> 00:17:28.086 A:middle
and developers will now be able

00:17:28.086 --> 00:17:30.686 A:middle
to use familiar apps, apps that

00:17:30.686 --> 00:17:31.886 A:middle
they know and love, like

00:17:31.886 --> 00:17:33.886 A:middle
Photoshop or Dimension, to

00:17:33.886 --> 00:17:36.436 A:middle
create amazing AR content and

00:17:36.436 --> 00:17:38.596 A:middle
bring it easily via USDZ.

00:17:38.596 --> 00:17:41.506 A:middle
And of course, we are not going

00:17:41.506 --> 00:17:42.296 A:middle
to stop there.

00:17:42.906 --> 00:17:44.356 A:middle
We are going to bring the power

00:17:44.356 --> 00:17:46.186 A:middle
of immersive design to Creative

00:17:46.186 --> 00:17:48.706 A:middle
Cloud with a new set of services

00:17:48.706 --> 00:17:50.726 A:middle
and applications including a

00:17:50.726 --> 00:17:53.006 A:middle
brand-new iOS application that's

00:17:53.076 --> 00:17:55.316 A:middle
going to let all of you design

00:17:55.316 --> 00:17:57.226 A:middle
amazing AR experiences quickly.

00:17:58.036 --> 00:18:00.526 A:middle
So, you will be able to bring in

00:18:00.526 --> 00:18:04.076 A:middle
images, videos, text, any object

00:18:04.206 --> 00:18:06.576 A:middle
from Creative Cloud directly

00:18:06.576 --> 00:18:08.236 A:middle
into a native AR environment.

00:18:09.406 --> 00:18:11.726 A:middle
In fact, for the first time with

00:18:11.726 --> 00:18:14.126 A:middle
Creative Cloud and iOS, you will

00:18:14.126 --> 00:18:16.406 A:middle
have a what you see is what you

00:18:16.406 --> 00:18:18.906 A:middle
get editing in AR.

00:18:18.906 --> 00:18:19.876 A:middle
It's pretty cool.

00:18:20.086 --> 00:18:25.536 A:middle
So, come join this afternoon

00:18:25.536 --> 00:18:26.766 A:middle
State of the Union where we're

00:18:26.766 --> 00:18:28.246 A:middle
able to give you a sneak peak of

00:18:28.246 --> 00:18:29.666 A:middle
some of these new immersive

00:18:29.666 --> 00:18:31.346 A:middle
design tools for the first time.

00:18:31.906 --> 00:18:33.036 A:middle
Thanks. Back to you Craig.

00:18:33.361 --> 00:18:35.361 A:middle
[applause]

00:18:35.686 --> 00:18:36.296 A:middle
>> Thank you, Abhay.

00:18:39.266 --> 00:18:40.536 A:middle
[applause] Now a critical part

00:18:40.536 --> 00:18:42.816 A:middle
of enabling AR is accurate

00:18:42.816 --> 00:18:44.756 A:middle
measurement, and fortunately the

00:18:44.756 --> 00:18:46.856 A:middle
precise calibration of sensors

00:18:46.946 --> 00:18:49.046 A:middle
in iOS devices and our tight

00:18:49.046 --> 00:18:50.746 A:middle
hardware software integration

00:18:51.026 --> 00:18:52.456 A:middle
mean that we do this really

00:18:52.456 --> 00:18:54.056 A:middle
well, and we want to enable

00:18:54.056 --> 00:18:55.776 A:middle
everyone to take advantage of

00:18:55.776 --> 00:18:56.746 A:middle
this capability.

00:18:57.076 --> 00:18:59.316 A:middle
So we're introducing a new app,

00:18:59.836 --> 00:19:01.376 A:middle
and it's called Measure.

00:19:01.376 --> 00:19:03.516 A:middle
It makes it really easy to

00:19:03.516 --> 00:19:05.226 A:middle
measure objects, detect

00:19:05.226 --> 00:19:06.406 A:middle
rectangles and get their

00:19:06.406 --> 00:19:08.076 A:middle
dimensions, and measure lines

00:19:08.216 --> 00:19:09.896 A:middle
along surfaces, and I'd like to

00:19:09.896 --> 00:19:10.856 A:middle
show it to you now.

00:19:10.926 --> 00:19:15.176 A:middle
[applause] Now, in looking for

00:19:15.806 --> 00:19:18.356 A:middle
something to measure, I ended up

00:19:18.356 --> 00:19:21.186 A:middle
digging through the attic and

00:19:21.786 --> 00:19:24.936 A:middle
came upon my old suitcase from

00:19:24.936 --> 00:19:27.296 A:middle
my traveling days in college.

00:19:27.826 --> 00:19:29.876 A:middle
A lot of memories in here.

00:19:30.326 --> 00:19:32.406 A:middle
Now I'm actually in the Measure

00:19:32.406 --> 00:19:34.516 A:middle
app, and you see I can easily

00:19:34.516 --> 00:19:37.436 A:middle
measure along this suitcase by

00:19:37.436 --> 00:19:41.736 A:middle
just tapping and dragging out a

00:19:41.736 --> 00:19:44.166 A:middle
line, like that, and check that

00:19:44.166 --> 00:19:44.866 A:middle
out.

00:19:45.016 --> 00:19:45.676 A:middle
It's a measurement.

00:19:47.986 --> 00:19:50.056 A:middle
[applause] Now, what's really

00:19:50.056 --> 00:19:51.876 A:middle
cool is I can extend these

00:19:51.876 --> 00:19:54.486 A:middle
measurements so I can just tap,

00:19:55.096 --> 00:19:57.166 A:middle
drag along another edge just

00:19:57.166 --> 00:19:59.956 A:middle
like that, and even take it into

00:19:59.956 --> 00:20:03.646 A:middle
full 3D by dragging down to the

00:20:03.686 --> 00:20:05.256 A:middle
bottom like that.

00:20:05.256 --> 00:20:05.896 A:middle
Isn't that cool?

00:20:06.516 --> 00:20:10.896 A:middle
[ Applause ]

00:20:11.396 --> 00:20:12.276 A:middle
Now I mentioned that we could

00:20:12.326 --> 00:20:14.316 A:middle
automatically detect rectangles

00:20:14.316 --> 00:20:15.676 A:middle
and show you dimensions of

00:20:15.676 --> 00:20:16.106 A:middle
objects.

00:20:16.536 --> 00:20:18.306 A:middle
So I have a photo here actually.

00:20:18.306 --> 00:20:19.686 A:middle
It's one my mom always wanted me

00:20:19.686 --> 00:20:22.166 A:middle
to travel with of me as a baby,

00:20:22.526 --> 00:20:26.136 A:middle
and so, you see, what I can do

00:20:26.136 --> 00:20:27.766 A:middle
with Measure is it automatically

00:20:27.766 --> 00:20:29.056 A:middle
detects the dimensions of that

00:20:29.116 --> 00:20:29.886 A:middle
photo.

00:20:29.886 --> 00:20:33.016 A:middle
I can just tap and get, oh,

00:20:33.016 --> 00:20:34.376 A:middle
yeah, a cute little baby, wasn't

00:20:34.376 --> 00:20:34.443 A:middle
I?

00:20:34.636 --> 00:20:35.526 A:middle
And you can get measurements

00:20:35.576 --> 00:20:36.266 A:middle
just like that.

00:20:36.266 --> 00:20:36.976 A:middle
It's really fantastic.

00:20:37.516 --> 00:20:41.026 A:middle
[ Applause ]

00:20:41.526 --> 00:20:44.036 A:middle
Now, I'd like to turn now to

00:20:44.036 --> 00:20:46.376 A:middle
USDZ and its support throughout

00:20:46.376 --> 00:20:46.906 A:middle
the system.

00:20:47.286 --> 00:20:48.866 A:middle
You know, you can experience

00:20:48.866 --> 00:20:50.456 A:middle
USDZ in so many places, and one

00:20:50.456 --> 00:20:51.766 A:middle
of those places is news.

00:20:52.206 --> 00:20:53.436 A:middle
Now here's an article.

00:20:53.436 --> 00:20:54.496 A:middle
We're all accustomed to seeing

00:20:54.496 --> 00:20:55.726 A:middle
images in news articles.

00:20:56.196 --> 00:20:57.286 A:middle
But check this out.

00:20:57.656 --> 00:20:59.476 A:middle
Here you see a USDZ asset.

00:20:59.476 --> 00:21:00.676 A:middle
It can just tap on this little

00:21:00.676 --> 00:21:03.506 A:middle
3D control and jump right in and

00:21:03.506 --> 00:21:04.266 A:middle
experience it.

00:21:04.266 --> 00:21:05.146 A:middle
You can see the amazing

00:21:05.146 --> 00:21:06.646 A:middle
animations that are possible,

00:21:06.936 --> 00:21:07.856 A:middle
and of course it's fully

00:21:07.856 --> 00:21:08.556 A:middle
interactive.

00:21:09.246 --> 00:21:12.296 A:middle
So I can zoom in and pan.

00:21:12.886 --> 00:21:15.056 A:middle
Isn't that amazing?

00:21:15.056 --> 00:21:20.546 A:middle
[applause] Now USDZ is also

00:21:20.546 --> 00:21:21.366 A:middle
great in the web.

00:21:21.646 --> 00:21:23.136 A:middle
So here I am at the Fender

00:21:23.136 --> 00:21:24.436 A:middle
website and actually let you

00:21:24.436 --> 00:21:25.816 A:middle
configure your guitar with the

00:21:25.816 --> 00:21:27.146 A:middle
kind of finish and pickguard

00:21:27.146 --> 00:21:27.726 A:middle
that you want.

00:21:27.986 --> 00:21:29.626 A:middle
So I can select a configuration

00:21:29.626 --> 00:21:31.396 A:middle
option here, and then I can see

00:21:31.396 --> 00:21:32.856 A:middle
the guitar I've configured.

00:21:32.856 --> 00:21:34.306 A:middle
So I'm just going to tap in.

00:21:34.306 --> 00:21:36.186 A:middle
Of course I can see the guitar

00:21:36.256 --> 00:21:37.846 A:middle
here, but wouldn't it be cool if

00:21:37.846 --> 00:21:39.426 A:middle
I could see it in the real world

00:21:39.426 --> 00:21:40.686 A:middle
in its real size?

00:21:41.626 --> 00:21:42.396 A:middle
Well, there it is.

00:21:42.396 --> 00:21:42.636 A:middle
Check that out.

00:21:42.636 --> 00:21:43.106 A:middle
[applause] I think I'm going to

00:21:43.956 --> 00:21:50.306 A:middle
capture that for posterity.

00:21:51.696 --> 00:21:53.726 A:middle
And that's a quick look at USDZ

00:21:53.726 --> 00:21:56.806 A:middle
and Measure in iOS 12.

00:21:57.426 --> 00:21:59.026 A:middle
Next-- thank you.

00:22:01.926 --> 00:22:02.586 A:middle
[applause] Next, I'd like to

00:22:02.716 --> 00:22:04.816 A:middle
talk about the key technology

00:22:04.816 --> 00:22:06.596 A:middle
behind these augmented reality

00:22:06.596 --> 00:22:09.236 A:middle
experiences, and that's ARKit.

00:22:09.236 --> 00:22:11.106 A:middle
ARKit opens up the world of AR

00:22:11.156 --> 00:22:13.056 A:middle
to hundreds of millions of

00:22:13.056 --> 00:22:15.026 A:middle
users, making it the world's

00:22:15.026 --> 00:22:18.756 A:middle
largest AR platform by far.

00:22:18.866 --> 00:22:20.656 A:middle
And we're on a relentless pace

00:22:20.826 --> 00:22:22.646 A:middle
of advancement with AR, and that

00:22:22.646 --> 00:22:26.496 A:middle
continues today with ARKit 2.

00:22:26.796 --> 00:22:31.516 A:middle
Yes. ARKit 2 delivers advances

00:22:31.516 --> 00:22:33.386 A:middle
with improved face tracking,

00:22:33.666 --> 00:22:35.486 A:middle
more realistic rendering, and

00:22:35.486 --> 00:22:37.906 A:middle
support for 3D object detection

00:22:38.166 --> 00:22:39.956 A:middle
and persistence, which enables

00:22:39.956 --> 00:22:42.076 A:middle
launching into AR experiences

00:22:42.076 --> 00:22:43.456 A:middle
associated with a particular

00:22:43.526 --> 00:22:46.116 A:middle
object or a physical space, like

00:22:46.116 --> 00:22:47.486 A:middle
starting a game built around a

00:22:47.556 --> 00:22:49.296 A:middle
physical toy or having a

00:22:49.376 --> 00:22:50.776 A:middle
physical classroom serve as the

00:22:50.826 --> 00:22:52.526 A:middle
foundation for a lesson that was

00:22:52.586 --> 00:22:54.056 A:middle
authored in AR.

00:22:54.336 --> 00:22:56.566 A:middle
But probably best is the support

00:22:56.566 --> 00:22:58.656 A:middle
for shared experiences.

00:22:59.086 --> 00:23:00.756 A:middle
Now this delivers true,

00:23:00.756 --> 00:23:02.996 A:middle
multiuser augmented reality.

00:23:03.726 --> 00:23:04.986 A:middle
You and the people around you

00:23:04.986 --> 00:23:06.416 A:middle
will be able to see your own

00:23:06.456 --> 00:23:08.396 A:middle
perspective on a common virtual

00:23:08.396 --> 00:23:08.916 A:middle
environment.

00:23:09.306 --> 00:23:10.526 A:middle
And to help all you developers

00:23:10.526 --> 00:23:12.686 A:middle
get started, we created this

00:23:12.816 --> 00:23:14.506 A:middle
sample app written in Swift that

00:23:14.506 --> 00:23:16.106 A:middle
you'll all be getting today.

00:23:16.336 --> 00:23:18.376 A:middle
Now, check out how both players

00:23:18.376 --> 00:23:20.426 A:middle
and even a third observer can

00:23:20.466 --> 00:23:21.676 A:middle
all experience the same

00:23:21.676 --> 00:23:22.906 A:middle
environment in real time.

00:23:23.006 --> 00:23:23.796 A:middle
It's really fun.

00:23:24.516 --> 00:23:28.786 A:middle
[ Applause ]

00:23:29.286 --> 00:23:31.456 A:middle
Now, we've also brought in a

00:23:31.556 --> 00:23:33.266 A:middle
select few developers into our

00:23:33.266 --> 00:23:34.426 A:middle
labs over the last couple of

00:23:34.426 --> 00:23:36.736 A:middle
weeks to work with ARKit, and

00:23:36.736 --> 00:23:37.596 A:middle
they love it.

00:23:37.596 --> 00:23:39.566 A:middle
Now, one of them is Lego.

00:23:40.066 --> 00:23:42.106 A:middle
And what they've done is so fun,

00:23:42.356 --> 00:23:44.196 A:middle
you just need to see it.

00:23:44.516 --> 00:23:46.216 A:middle
So I'm pleased to invite Martin

00:23:46.326 --> 00:23:48.316 A:middle
Sanders, director of innovation

00:23:48.316 --> 00:23:49.716 A:middle
of Lego, to the stage to give

00:23:49.716 --> 00:23:51.226 A:middle
you a live demonstration.

00:23:51.376 --> 00:23:51.676 A:middle
Martin.

00:23:51.716 --> 00:23:52.776 A:middle
>> Craig, thank you very much.

00:23:53.516 --> 00:23:56.616 A:middle
[ Applause ]

00:23:57.116 --> 00:23:58.876 A:middle
Creating and playing with

00:23:58.946 --> 00:24:01.216 A:middle
physical Lego sets brings great

00:24:01.216 --> 00:24:03.276 A:middle
joy to millions of children and

00:24:03.386 --> 00:24:05.436 A:middle
Lego fans all over the world.

00:24:06.186 --> 00:24:09.216 A:middle
And now, with ARKit 2, we get to

00:24:09.216 --> 00:24:10.396 A:middle
expand those creative

00:24:10.396 --> 00:24:12.336 A:middle
possibilities like never before

00:24:12.336 --> 00:24:14.856 A:middle
and take things beyond the

00:24:14.936 --> 00:24:15.386 A:middle
physical.

00:24:16.286 --> 00:24:18.946 A:middle
What we try to do is combine

00:24:18.996 --> 00:24:20.846 A:middle
physical and digital together to

00:24:20.846 --> 00:24:22.136 A:middle
really open up those creative

00:24:22.136 --> 00:24:24.016 A:middle
play possibilities, because our

00:24:24.016 --> 00:24:25.676 A:middle
Lego sets are really the start

00:24:25.676 --> 00:24:26.746 A:middle
point for all of those

00:24:26.746 --> 00:24:28.026 A:middle
children's imaginations.

00:24:28.026 --> 00:24:29.436 A:middle
And when we get a chance to

00:24:29.436 --> 00:24:32.946 A:middle
really imbed ARKit 2, it takes

00:24:32.946 --> 00:24:33.806 A:middle
it to the next level.

00:24:33.806 --> 00:24:35.166 A:middle
Let me show you what I mean.

00:24:36.996 --> 00:24:38.856 A:middle
Here we have Assembly Square.

00:24:38.906 --> 00:24:40.336 A:middle
It's one of our Lego creator

00:24:40.336 --> 00:24:42.496 A:middle
sets and already has so many

00:24:42.496 --> 00:24:44.036 A:middle
great details it's awesome to

00:24:44.036 --> 00:24:44.386 A:middle
play with.

00:24:44.386 --> 00:24:45.846 A:middle
But wouldn't it be great if we

00:24:45.846 --> 00:24:47.326 A:middle
could take things even further?

00:24:48.266 --> 00:24:49.916 A:middle
Well now with 3D object

00:24:49.916 --> 00:24:52.026 A:middle
detection, we get to recognize

00:24:52.026 --> 00:24:53.836 A:middle
our models and bring them to

00:24:53.836 --> 00:24:53.976 A:middle
life.

00:24:54.516 --> 00:25:01.596 A:middle
[ Music ]

00:25:02.096 --> 00:25:03.676 A:middle
And just look at all of those

00:25:03.676 --> 00:25:05.226 A:middle
rich details we can now bring

00:25:05.226 --> 00:25:08.086 A:middle
into our sets, because when we

00:25:08.086 --> 00:25:09.886 A:middle
combine physical and digital

00:25:09.886 --> 00:25:12.226 A:middle
together like this, it really

00:25:12.226 --> 00:25:13.616 A:middle
opens up those creative play

00:25:13.686 --> 00:25:14.326 A:middle
possibilities.

00:25:14.426 --> 00:25:16.976 A:middle
And there's so much to do here.

00:25:16.976 --> 00:25:19.606 A:middle
Did you see these icons of the

00:25:19.606 --> 00:25:20.746 A:middle
people and objects?

00:25:21.626 --> 00:25:22.896 A:middle
Well they represent missions and

00:25:22.896 --> 00:25:24.196 A:middle
stories that we can explore.

00:25:24.196 --> 00:25:27.386 A:middle
And with a world as rich and as

00:25:27.386 --> 00:25:28.866 A:middle
immersive as this, who wouldn't

00:25:28.866 --> 00:25:29.446 A:middle
want to play?

00:25:29.896 --> 00:25:30.926 A:middle
So let's add a character.

00:25:31.226 --> 00:25:33.216 A:middle
How about this little guy here?

00:25:33.216 --> 00:25:36.046 A:middle
>> Welcome back, let's go on an

00:25:36.046 --> 00:25:36.316 A:middle
adventure.

00:25:36.316 --> 00:25:36.636 A:middle
>> Awesome.

00:25:36.636 --> 00:25:37.696 A:middle
Let's go on an adventure.

00:25:37.696 --> 00:25:39.846 A:middle
But going on an adventure with

00:25:39.886 --> 00:25:42.456 A:middle
friends is often way more fun.

00:25:42.516 --> 00:25:44.216 A:middle
Anders, why don't you pop in

00:25:44.216 --> 00:25:44.506 A:middle
here.

00:25:44.506 --> 00:25:45.826 A:middle
>> I'm always up for an

00:25:45.826 --> 00:25:48.106 A:middle
adventure.

00:25:48.386 --> 00:25:48.616 A:middle
>> Perfect.

00:25:48.656 --> 00:25:51.606 A:middle
Because now with ARKit 2's

00:25:51.706 --> 00:25:53.706 A:middle
multiuser support, we get to

00:25:53.706 --> 00:25:56.086 A:middle
play with up to four friends in

00:25:56.156 --> 00:25:58.016 A:middle
the same space.

00:25:58.016 --> 00:25:58.916 A:middle
Let's go ahead and add a few

00:25:58.976 --> 00:25:59.816 A:middle
things from our collection,

00:25:59.816 --> 00:26:00.126 A:middle
Anders.

00:26:00.716 --> 00:26:03.176 A:middle
>> Okay. I will add a bank over

00:26:03.176 --> 00:26:03.356 A:middle
here.

00:26:04.246 --> 00:26:05.486 A:middle
>> Very nice, I like it.

00:26:05.956 --> 00:26:08.716 A:middle
How about taking this for a

00:26:11.786 --> 00:26:13.256 A:middle
spin.

00:26:13.466 --> 00:26:15.176 A:middle
Let's just look at all those

00:26:15.176 --> 00:26:16.606 A:middle
rich details you can see on the

00:26:16.606 --> 00:26:20.566 A:middle
outside of the building and even

00:26:20.656 --> 00:26:23.536 A:middle
on the inside.

00:26:23.536 --> 00:26:25.376 A:middle
Yeah, I think I'm going to add

00:26:25.376 --> 00:26:25.856 A:middle
this guy.

00:26:25.856 --> 00:26:27.256 A:middle
He's definitely going to keep

00:26:27.256 --> 00:26:27.956 A:middle
the bank safe.

00:26:30.316 --> 00:26:32.476 A:middle
Oh look, my character's hungry.

00:26:33.056 --> 00:26:33.926 A:middle
Let's take him over to the

00:26:33.926 --> 00:26:34.426 A:middle
bakery.

00:26:35.196 --> 00:26:36.116 A:middle
Well let's see what they have.

00:26:36.866 --> 00:26:39.086 A:middle
Because now with ARKit 2, we get

00:26:39.206 --> 00:26:40.746 A:middle
to see inside our physical

00:26:40.996 --> 00:26:43.026 A:middle
creations and check out all the

00:26:43.066 --> 00:26:44.206 A:middle
details that were hidden before.

00:26:44.206 --> 00:26:46.596 A:middle
We've got a ballerina, a little

00:26:46.806 --> 00:26:49.336 A:middle
music session going on, and

00:26:49.376 --> 00:26:50.636 A:middle
let's make a bathroom-- oops

00:26:50.696 --> 00:26:51.086 A:middle
sorry.

00:26:51.186 --> 00:26:52.616 A:middle
Moving on.

00:26:52.616 --> 00:26:54.126 A:middle
Oh, another play trigger in the

00:26:54.126 --> 00:26:54.576 A:middle
bakery.

00:26:55.326 --> 00:26:56.146 A:middle
Let's see what happens when I

00:26:56.186 --> 00:26:56.726 A:middle
click on this.

00:26:56.726 --> 00:26:57.496 A:middle
>> Um, fresh [inaudible].

00:26:57.656 --> 00:27:00.336 A:middle
>> Oh, that doesn't look too

00:27:00.336 --> 00:27:00.426 A:middle
good.

00:27:00.426 --> 00:27:01.176 A:middle
>> Anders, I've got a situation.

00:27:01.806 --> 00:27:04.236 A:middle
I'm going to need your help over

00:27:04.236 --> 00:27:04.716 A:middle
here.

00:27:04.756 --> 00:27:05.446 A:middle
>> Yeah, okay, okay.

00:27:05.446 --> 00:27:06.686 A:middle
I've got a firetruck.

00:27:06.686 --> 00:27:06.876 A:middle
>> Perfect.

00:27:07.606 --> 00:27:09.026 A:middle
You put out those flames while--

00:27:09.326 --> 00:27:10.246 A:middle
oh, oh dear.

00:27:10.806 --> 00:27:11.666 A:middle
Somebody's got themselves

00:27:11.666 --> 00:27:13.786 A:middle
trapped on the roof, so I'm

00:27:13.886 --> 00:27:15.326 A:middle
going to use this helicopter to

00:27:16.276 --> 00:27:18.286 A:middle
go and pick up these clowns.

00:27:19.176 --> 00:27:21.516 A:middle
[music] How are you getting on

00:27:22.036 --> 00:27:23.186 A:middle
down there Anders?

00:27:23.456 --> 00:27:25.486 A:middle
>> I'm almost done, almost done.

00:27:26.366 --> 00:27:27.576 A:middle
>> Great. Those guys are safe.

00:27:27.966 --> 00:27:30.456 A:middle
And the flames look like they're

00:27:30.456 --> 00:27:31.206 A:middle
almost out.

00:27:33.056 --> 00:27:34.926 A:middle
Perfect, we did it.

00:27:36.416 --> 00:27:37.246 A:middle
Yeah. What?

00:27:38.516 --> 00:27:41.936 A:middle
[ Applause ]

00:27:42.436 --> 00:27:44.316 A:middle
And we've even unlocked a new

00:27:44.316 --> 00:27:45.276 A:middle
item for our collection.

00:27:46.486 --> 00:27:47.646 A:middle
But the fun doesn't need to end

00:27:47.646 --> 00:27:50.226 A:middle
there because with ARKit 2, we

00:27:50.226 --> 00:27:53.166 A:middle
get to save our entire world

00:27:53.416 --> 00:27:56.136 A:middle
back into our physical set and

00:27:56.136 --> 00:27:57.326 A:middle
pick up where we left off.

00:27:59.686 --> 00:28:00.856 A:middle
[applause] All right.

00:28:01.116 --> 00:28:01.706 A:middle
That's awesome.

00:28:01.826 --> 00:28:03.896 A:middle
So much fun.

00:28:03.896 --> 00:28:05.286 A:middle
But what makes this truly

00:28:05.286 --> 00:28:06.856 A:middle
amazing is how with just a

00:28:06.936 --> 00:28:09.166 A:middle
single Lego creation and ARKit 2

00:28:09.486 --> 00:28:10.546 A:middle
it really opens up those

00:28:10.546 --> 00:28:12.046 A:middle
creative play possibilities.

00:28:12.616 --> 00:28:14.466 A:middle
So look out for more Lego AR

00:28:14.466 --> 00:28:16.016 A:middle
experiences in the App Store

00:28:16.436 --> 00:28:17.176 A:middle
later this year.

00:28:17.216 --> 00:28:17.976 A:middle
Thank you very much everybody.

00:28:18.516 --> 00:28:21.706 A:middle
[ Applause ]

00:28:22.206 --> 00:28:23.936 A:middle
>> Isn't that great?

00:28:23.936 --> 00:28:25.916 A:middle
So that's our update on AR and

00:28:25.916 --> 00:28:26.586 A:middle
iOS 12.

00:28:27.136 --> 00:28:28.726 A:middle
Next, I'd like to turn to

00:28:28.866 --> 00:28:29.466 A:middle
Photos.

00:28:29.896 --> 00:28:32.556 A:middle
You know, over a trillion photos

00:28:32.596 --> 00:28:34.656 A:middle
are captured on iPhone each

00:28:34.656 --> 00:28:38.516 A:middle
year, and Photos is the best way

00:28:38.586 --> 00:28:41.096 A:middle
to relive and share those

00:28:41.096 --> 00:28:41.706 A:middle
moments.

00:28:42.556 --> 00:28:43.996 A:middle
This year we're making photos

00:28:44.096 --> 00:28:45.916 A:middle
even better, and it starts with

00:28:45.916 --> 00:28:46.566 A:middle
Search.

00:28:47.066 --> 00:28:49.126 A:middle
Search has powerful object and

00:28:49.216 --> 00:28:50.166 A:middle
scene recognition.

00:28:50.616 --> 00:28:51.766 A:middle
It lets you search for photos

00:28:51.796 --> 00:28:53.106 A:middle
based on things like searching

00:28:53.106 --> 00:28:55.716 A:middle
for cars or dogs or flowers, and

00:28:55.716 --> 00:28:56.836 A:middle
that's a great way to explore

00:28:56.836 --> 00:28:59.256 A:middle
your library, but in iOS 12,

00:28:59.476 --> 00:29:01.456 A:middle
Search now starts working for

00:29:01.456 --> 00:29:04.216 A:middle
you even before you start typing

00:29:04.286 --> 00:29:05.716 A:middle
with Search suggestions.

00:29:06.206 --> 00:29:07.476 A:middle
It'll highlight things for you

00:29:07.476 --> 00:29:09.876 A:middle
like key moments and people that

00:29:09.876 --> 00:29:12.046 A:middle
are important to you, places

00:29:12.046 --> 00:29:13.116 A:middle
where you've taken some great

00:29:13.206 --> 00:29:14.516 A:middle
photos and even categories of

00:29:14.516 --> 00:29:16.786 A:middle
photos like hiking and water

00:29:16.786 --> 00:29:17.346 A:middle
sports.

00:29:17.576 --> 00:29:19.506 A:middle
And Search is much more powerful

00:29:19.506 --> 00:29:19.986 A:middle
than ever.

00:29:20.376 --> 00:29:21.686 A:middle
You can search for places by

00:29:21.686 --> 00:29:22.456 A:middle
business name.

00:29:22.546 --> 00:29:23.726 A:middle
So you could search for SFMOMA

00:29:23.726 --> 00:29:26.186 A:middle
or even a broad category like

00:29:26.186 --> 00:29:26.856 A:middle
museum.

00:29:27.526 --> 00:29:30.516 A:middle
And, Photos indexes over four

00:29:30.516 --> 00:29:32.276 A:middle
million events by time and

00:29:32.336 --> 00:29:32.676 A:middle
place.

00:29:32.676 --> 00:29:34.536 A:middle
Things like sporting events and

00:29:34.536 --> 00:29:36.066 A:middle
concerts, and so you can search

00:29:36.066 --> 00:29:37.756 A:middle
for them and find photos you

00:29:37.756 --> 00:29:39.046 A:middle
took at those events.

00:29:39.486 --> 00:29:41.086 A:middle
And search is super powerful.

00:29:41.256 --> 00:29:42.356 A:middle
You can now search for multiple

00:29:42.356 --> 00:29:44.506 A:middle
search terms like surfing and

00:29:44.506 --> 00:29:45.856 A:middle
vacation and even get

00:29:45.856 --> 00:29:47.736 A:middle
suggestions for additional

00:29:47.736 --> 00:29:49.126 A:middle
search terms to help you find

00:29:49.206 --> 00:29:50.476 A:middle
exactly what you're looking for.

00:29:50.996 --> 00:29:52.816 A:middle
And now in iOS 12 we have an all

00:29:52.816 --> 00:29:53.436 A:middle
new tab.

00:29:53.886 --> 00:29:55.746 A:middle
It's called For You.

00:29:55.916 --> 00:29:58.186 A:middle
And with For You, you have all

00:29:58.186 --> 00:29:59.416 A:middle
of your memories, so those great

00:29:59.416 --> 00:30:01.476 A:middle
memory movies, but more like

00:30:01.666 --> 00:30:03.396 A:middle
featured photos highlighting a

00:30:03.516 --> 00:30:05.636 A:middle
photo that you took on this day

00:30:05.636 --> 00:30:06.756 A:middle
in past years.

00:30:07.126 --> 00:30:09.516 A:middle
And Effects Suggestions, for

00:30:09.516 --> 00:30:11.106 A:middle
instance, suggesting looping a

00:30:11.106 --> 00:30:14.016 A:middle
live photo or applying a new

00:30:14.016 --> 00:30:15.646 A:middle
portrait effect to one of your

00:30:15.646 --> 00:30:16.666 A:middle
portrait photos.

00:30:16.986 --> 00:30:18.286 A:middle
And we even highlight your

00:30:18.286 --> 00:30:20.316 A:middle
shared album activity.

00:30:20.566 --> 00:30:22.016 A:middle
Now when it comes to sharing,

00:30:22.266 --> 00:30:23.256 A:middle
there are many ways you can

00:30:23.256 --> 00:30:25.566 A:middle
share photos, but our focus is

00:30:25.566 --> 00:30:27.506 A:middle
on sharing great photos with the

00:30:27.546 --> 00:30:29.616 A:middle
people you care about most, and

00:30:29.616 --> 00:30:31.356 A:middle
that's why this year in For You

00:30:31.356 --> 00:30:33.336 A:middle
we've added Sharing Suggestions.

00:30:33.716 --> 00:30:35.616 A:middle
So imagine you've gone out for a

00:30:35.616 --> 00:30:36.846 A:middle
great dinner with some friends

00:30:36.846 --> 00:30:37.946 A:middle
and you took some photos.

00:30:38.096 --> 00:30:40.026 A:middle
Well afterwards in For You,

00:30:40.026 --> 00:30:41.356 A:middle
you'll see a suggestion like

00:30:41.416 --> 00:30:42.876 A:middle
this to share those photos.

00:30:42.876 --> 00:30:44.896 A:middle
If you tap in, you'll see that

00:30:45.016 --> 00:30:47.346 A:middle
photos is even recommending a

00:30:47.496 --> 00:30:50.096 A:middle
set of photos from that set that

00:30:50.096 --> 00:30:51.906 A:middle
you might want to share and

00:30:52.196 --> 00:30:53.666 A:middle
suggest who you might want to

00:30:53.666 --> 00:30:55.656 A:middle
share them with based in part by

00:30:55.656 --> 00:30:57.006 A:middle
the people that appeared in the

00:30:57.006 --> 00:30:57.546 A:middle
photos.

00:30:57.906 --> 00:30:59.136 A:middle
And when you share them, they're

00:30:59.136 --> 00:31:01.266 A:middle
shared at full resolution out of

00:31:01.266 --> 00:31:04.216 A:middle
your iCloud photo library and

00:31:04.566 --> 00:31:05.546 A:middle
when you're friend receives

00:31:05.546 --> 00:31:07.266 A:middle
them, something really magical

00:31:07.266 --> 00:31:07.696 A:middle
happens.

00:31:07.966 --> 00:31:09.326 A:middle
Their phone searches their

00:31:09.326 --> 00:31:10.826 A:middle
libraries for other photos they

00:31:10.826 --> 00:31:12.536 A:middle
took at that event and suggest

00:31:12.536 --> 00:31:13.886 A:middle
that they share them back to

00:31:13.886 --> 00:31:15.736 A:middle
you, so you both can end up with

00:31:15.736 --> 00:31:15.976 A:middle
a full set.

00:31:16.516 --> 00:31:22.546 A:middle
[ Applause ]

00:31:23.046 --> 00:31:24.106 A:middle
Now this is built around

00:31:24.326 --> 00:31:25.436 A:middle
iMessage so of course it's

00:31:25.476 --> 00:31:26.856 A:middle
private, using end-to-end

00:31:26.856 --> 00:31:28.786 A:middle
encryption, and all of those

00:31:28.786 --> 00:31:30.706 A:middle
smarts are done with on-device

00:31:30.886 --> 00:31:31.626 A:middle
machine learning.

00:31:32.086 --> 00:31:33.786 A:middle
So that's your quick update on

00:31:33.856 --> 00:31:36.306 A:middle
Photos in iOS 12, and next,

00:31:37.116 --> 00:31:38.856 A:middle
let's turn to Siri.

00:31:39.106 --> 00:31:40.936 A:middle
Now Siri is by far the world's

00:31:40.936 --> 00:31:43.216 A:middle
most used digital assistant with

00:31:43.216 --> 00:31:45.166 A:middle
over 10 billion requests

00:31:45.166 --> 00:31:47.116 A:middle
processed per month, and because

00:31:47.226 --> 00:31:48.796 A:middle
Siri works across all your

00:31:48.796 --> 00:31:50.836 A:middle
devices, it's always there to

00:31:50.836 --> 00:31:51.966 A:middle
help you through your day

00:31:51.966 --> 00:31:53.316 A:middle
getting things done.

00:31:53.746 --> 00:31:55.896 A:middle
Now we all know that Siri works

00:31:56.256 --> 00:31:58.286 A:middle
with many third-party apps for

00:31:58.286 --> 00:32:00.366 A:middle
things like messaging, ride

00:32:00.366 --> 00:32:02.116 A:middle
sharing, and payments.

00:32:02.626 --> 00:32:03.966 A:middle
But we wanted to make Siri able

00:32:03.966 --> 00:32:05.956 A:middle
to do much more for you, and

00:32:05.956 --> 00:32:07.516 A:middle
we're doing that by taking

00:32:07.516 --> 00:32:09.226 A:middle
advantage of the power of apps

00:32:09.356 --> 00:32:11.106 A:middle
with a new feature we call

00:32:11.106 --> 00:32:11.986 A:middle
Shortcuts.

00:32:12.536 --> 00:32:14.586 A:middle
Now with shortcuts any app can

00:32:14.586 --> 00:32:17.016 A:middle
expose quick actions to Siri.

00:32:17.276 --> 00:32:18.736 A:middle
Let's look at some examples.

00:32:19.106 --> 00:32:20.746 A:middle
Now say you have the Tile app

00:32:20.746 --> 00:32:22.116 A:middle
because you're always losing

00:32:22.116 --> 00:32:22.856 A:middle
your keys.

00:32:23.316 --> 00:32:25.016 A:middle
Well, the Tile app can expose

00:32:25.266 --> 00:32:27.446 A:middle
the option to add a shortcut to

00:32:27.446 --> 00:32:28.156 A:middle
Siri.

00:32:28.156 --> 00:32:30.126 A:middle
And you can assign your own

00:32:30.236 --> 00:32:32.136 A:middle
phrase, such as I lost my keys

00:32:32.226 --> 00:32:33.596 A:middle
would be a good choice, and when

00:32:33.596 --> 00:32:36.026 A:middle
you then say it, Siri will

00:32:36.026 --> 00:32:38.846 A:middle
automatically activate Tile and

00:32:38.846 --> 00:32:40.266 A:middle
show you right in the Siri UI

00:32:40.266 --> 00:32:42.086 A:middle
start ringing your Tile just

00:32:42.086 --> 00:32:42.656 A:middle
like that.

00:32:42.716 --> 00:32:43.676 A:middle
It's really great.

00:32:43.676 --> 00:32:44.016 A:middle
[applause]

00:32:44.516 --> 00:32:47.626 A:middle
[ Applause ]

00:32:48.126 --> 00:32:49.676 A:middle
Of course there's so many uses

00:32:49.676 --> 00:32:50.606 A:middle
for this kind of thing.

00:32:50.606 --> 00:32:52.286 A:middle
You could say game time to get

00:32:52.286 --> 00:32:53.546 A:middle
your team's schedule from

00:32:53.836 --> 00:32:56.176 A:middle
TeamSnap or help me relax to

00:32:56.176 --> 00:32:58.496 A:middle
kick off a meditation or order

00:32:58.496 --> 00:33:00.766 A:middle
my groceries to order your

00:33:00.766 --> 00:33:01.326 A:middle
usual.

00:33:01.606 --> 00:33:03.876 A:middle
You know, with millions of apps,

00:33:03.906 --> 00:33:05.546 A:middle
Shortcut enables incredible

00:33:05.546 --> 00:33:07.096 A:middle
possibilities for how you use

00:33:07.096 --> 00:33:07.656 A:middle
Siri.

00:33:08.166 --> 00:33:10.756 A:middle
Now, as you know, Siri is more

00:33:10.756 --> 00:33:11.526 A:middle
than just a voice.

00:33:11.526 --> 00:33:12.936 A:middle
Siri is working all the time in

00:33:12.936 --> 00:33:14.286 A:middle
the background to make proactive

00:33:14.376 --> 00:33:16.276 A:middle
suggestions for you even before

00:33:16.276 --> 00:33:19.776 A:middle
you ask, and now with Shortcut,

00:33:20.196 --> 00:33:21.656 A:middle
Siri can do so much more.

00:33:22.036 --> 00:33:23.406 A:middle
So, for instance, let's say you

00:33:23.406 --> 00:33:24.926 A:middle
order a coffee every morning at

00:33:25.036 --> 00:33:26.676 A:middle
Phil's before you go to work.

00:33:27.126 --> 00:33:28.856 A:middle
Well now, Siri can suggest right

00:33:28.856 --> 00:33:30.336 A:middle
on your lock screen that you do

00:33:30.336 --> 00:33:30.596 A:middle
that.

00:33:30.596 --> 00:33:32.666 A:middle
You tap on it, and you can place

00:33:32.706 --> 00:33:34.746 A:middle
the order right from there.

00:33:35.196 --> 00:33:36.546 A:middle
Or if when you get to the gym

00:33:36.746 --> 00:33:38.056 A:middle
you use Active to track

00:33:38.126 --> 00:33:40.146 A:middle
workouts, well that suggestion

00:33:40.146 --> 00:33:41.686 A:middle
will appear right on your lock

00:33:41.686 --> 00:33:42.066 A:middle
screen.

00:33:42.506 --> 00:33:43.436 A:middle
And this even works when you

00:33:43.436 --> 00:33:44.596 A:middle
pull down into Search.

00:33:44.886 --> 00:33:46.316 A:middle
You'll get great suggestions.

00:33:46.316 --> 00:33:47.876 A:middle
Like say you're running late for

00:33:47.876 --> 00:33:49.306 A:middle
a meeting, well Siri will

00:33:49.356 --> 00:33:50.956 A:middle
suggest you text the meeting

00:33:50.956 --> 00:33:51.536 A:middle
organizer.

00:33:51.536 --> 00:33:54.026 A:middle
Or when you go to the movie,

00:33:54.026 --> 00:33:55.616 A:middle
suggest that you turn on Do Not

00:33:55.616 --> 00:33:56.436 A:middle
Disturb.

00:33:56.436 --> 00:33:57.586 A:middle
That's just being considerate.

00:33:58.296 --> 00:34:01.096 A:middle
And remind you to call grandma

00:34:01.096 --> 00:34:01.656 A:middle
on her birthday.

00:34:01.656 --> 00:34:03.356 A:middle
Just tap, and it'll dial the

00:34:03.356 --> 00:34:04.096 A:middle
call for you.

00:34:04.846 --> 00:34:06.276 A:middle
Now, we think we're all going to

00:34:06.276 --> 00:34:08.206 A:middle
really enjoy using Shortcuts,

00:34:08.706 --> 00:34:10.266 A:middle
and so we went a step further.

00:34:10.366 --> 00:34:11.616 A:middle
We wanted to let you create your

00:34:11.616 --> 00:34:15.226 A:middle
own shortcuts as users, multiple

00:34:15.266 --> 00:34:16.606 A:middle
steps across multiple

00:34:16.606 --> 00:34:18.756 A:middle
applications, and we're doing it

00:34:18.756 --> 00:34:21.956 A:middle
with a new Shortcuts app.

00:34:22.186 --> 00:34:23.706 A:middle
So with the Shortcuts app, you

00:34:23.706 --> 00:34:25.846 A:middle
could do something like create a

00:34:25.846 --> 00:34:28.016 A:middle
shortcut for surf time, and it

00:34:28.016 --> 00:34:29.076 A:middle
could go get you the surf

00:34:29.146 --> 00:34:30.936 A:middle
report, look up the current

00:34:30.936 --> 00:34:33.086 A:middle
weather, get you the ETA to the

00:34:33.086 --> 00:34:34.416 A:middle
beach, and even create a

00:34:34.416 --> 00:34:35.736 A:middle
reminder for you to put on

00:34:35.736 --> 00:34:37.496 A:middle
sunscreen when you get there.

00:34:37.806 --> 00:34:40.506 A:middle
Now, it's all done with simple

00:34:40.566 --> 00:34:43.026 A:middle
drag and drop steps in the

00:34:43.026 --> 00:34:45.416 A:middle
Shortcuts editor right here.

00:34:45.766 --> 00:34:47.106 A:middle
It's really easy.

00:34:47.106 --> 00:34:48.466 A:middle
Now to show you how Shortcuts

00:34:48.466 --> 00:34:50.076 A:middle
can streamline your day, I'd

00:34:50.076 --> 00:34:50.886 A:middle
like to invite one of our

00:34:50.886 --> 00:34:52.936 A:middle
leaders from our Siri Shortcuts

00:34:52.936 --> 00:34:55.086 A:middle
project, Kim Beverette

00:34:55.086 --> 00:34:56.126 A:middle
[phonetic], to the stage to give

00:34:56.126 --> 00:34:56.996 A:middle
you a live demo.

00:34:57.216 --> 00:34:57.566 A:middle
Kim.

00:34:57.566 --> 00:34:57.776 A:middle
>> Hey!

00:34:58.516 --> 00:35:05.096 A:middle
[ Applause ]

00:35:05.596 --> 00:35:07.496 A:middle
I'm am so stoked to show you

00:35:07.556 --> 00:35:08.296 A:middle
Siri Shortcuts.

00:35:08.716 --> 00:35:09.736 A:middle
To do that, I'm going to walk

00:35:09.736 --> 00:35:10.896 A:middle
you through my day.

00:35:10.896 --> 00:35:12.006 A:middle
So imagine it's the morning.

00:35:12.046 --> 00:35:13.386 A:middle
I'm headed to work, and I pick

00:35:13.386 --> 00:35:15.596 A:middle
up my phone, and I see this

00:35:15.636 --> 00:35:17.216 A:middle
suggestion from Phil's Coffee.

00:35:17.726 --> 00:35:19.146 A:middle
Siri has learned that I do this

00:35:19.146 --> 00:35:20.716 A:middle
most mornings, so now I can just

00:35:20.756 --> 00:35:22.946 A:middle
tap on the suggestion and I see

00:35:22.946 --> 00:35:24.096 A:middle
all the details I need to

00:35:24.096 --> 00:35:26.066 A:middle
confirm my perfect Mint Monkey

00:35:26.066 --> 00:35:27.316 A:middle
Dough right here on the lock

00:35:27.316 --> 00:35:28.626 A:middle
screen without even going into

00:35:28.626 --> 00:35:29.016 A:middle
the app.

00:35:29.276 --> 00:35:31.006 A:middle
So let's get caffeinated.

00:35:31.006 --> 00:35:32.856 A:middle
And I'm done.

00:35:33.816 --> 00:35:36.656 A:middle
Fast forward a little bit, and

00:35:36.656 --> 00:35:37.946 A:middle
I'm sitting at my desk at my

00:35:38.026 --> 00:35:39.236 A:middle
office and I need to know when

00:35:39.236 --> 00:35:40.506 A:middle
my next meeting is.

00:35:40.506 --> 00:35:41.726 A:middle
I'll go to the Up Next widget,

00:35:41.726 --> 00:35:43.636 A:middle
and it looks like I am running a

00:35:43.636 --> 00:35:44.856 A:middle
little late for a rather

00:35:44.856 --> 00:35:46.796 A:middle
important meeting, so I should

00:35:46.796 --> 00:35:48.046 A:middle
probably let someone know.

00:35:48.416 --> 00:35:49.856 A:middle
And it looks like Shortcuts is a

00:35:49.856 --> 00:35:50.776 A:middle
few steps ahead of me.

00:35:50.886 --> 00:35:52.186 A:middle
I could call into the meeting,

00:35:52.186 --> 00:35:53.656 A:middle
or I could let the organizer

00:35:53.656 --> 00:35:54.616 A:middle
know that I am running late.

00:35:55.166 --> 00:35:56.216 A:middle
I should probably tell Arie

00:35:56.216 --> 00:35:56.776 A:middle
what's up.

00:35:57.596 --> 00:35:58.536 A:middle
That looks like just what I want

00:35:58.536 --> 00:36:00.906 A:middle
to say, sorry Arie, let's send

00:36:01.756 --> 00:36:01.826 A:middle
it.

00:36:03.436 --> 00:36:05.936 A:middle
Perfect. I also want to show you

00:36:05.936 --> 00:36:07.616 A:middle
how you can add a shortcut to

00:36:07.716 --> 00:36:08.166 A:middle
Siri.

00:36:08.466 --> 00:36:09.726 A:middle
So let's take a look at Kayak.

00:36:09.916 --> 00:36:12.766 A:middle
I keep all of my travel details

00:36:12.766 --> 00:36:13.386 A:middle
in Kayak.

00:36:13.586 --> 00:36:15.246 A:middle
Most important is my post WWDC

00:36:15.246 --> 00:36:17.646 A:middle
relaxation trip to Los Angeles.

00:36:18.326 --> 00:36:19.766 A:middle
You can see I have got my

00:36:19.926 --> 00:36:21.766 A:middle
flight, my hotel, all the

00:36:21.766 --> 00:36:23.336 A:middle
details, everything I need, but

00:36:23.336 --> 00:36:24.806 A:middle
what I really want is to be able

00:36:24.806 --> 00:36:26.096 A:middle
to use this and get to this

00:36:26.096 --> 00:36:27.886 A:middle
information with my voice while

00:36:27.886 --> 00:36:29.146 A:middle
I'm on the go.

00:36:29.146 --> 00:36:31.256 A:middle
So, let's head back, and I can

00:36:31.256 --> 00:36:34.026 A:middle
just tap add to Siri, record my

00:36:34.026 --> 00:36:36.946 A:middle
custom phrase, travel plans

00:36:36.946 --> 00:36:40.566 A:middle
[beep], and I'm done.

00:36:40.566 --> 00:36:42.796 A:middle
So now when I land at the

00:36:42.796 --> 00:36:44.466 A:middle
airport and I'm about to get in

00:36:44.466 --> 00:36:45.996 A:middle
a cab and I could really use

00:36:45.996 --> 00:36:47.736 A:middle
that hotel address, I can just

00:36:47.836 --> 00:36:52.186 A:middle
say, travel plans.

00:36:52.506 --> 00:36:54.356 A:middle
>> Kayak says your hotel is at

00:36:54.356 --> 00:36:56.176 A:middle
929 South Broadway.

00:36:56.726 --> 00:36:58.236 A:middle
You can check in after 3 p.m.

00:36:58.236 --> 00:36:59.656 A:middle
>> Isn't that cool?

00:36:59.766 --> 00:37:00.226 A:middle
[applause] It's pretty cool.

00:37:01.516 --> 00:37:06.546 A:middle
[ Applause ]

00:37:07.046 --> 00:37:08.146 A:middle
So I would love to be on that

00:37:08.146 --> 00:37:09.466 A:middle
vacation, but I should, I don't

00:37:09.466 --> 00:37:10.966 A:middle
know, probably finish this demo,

00:37:11.076 --> 00:37:13.076 A:middle
so let's head back to work, and

00:37:13.076 --> 00:37:14.296 A:middle
I can show you how the Shortcut

00:37:14.296 --> 00:37:15.716 A:middle
app can help me with my commute

00:37:15.716 --> 00:37:16.556 A:middle
home.

00:37:18.126 --> 00:37:19.866 A:middle
We start in the Gallery where

00:37:19.866 --> 00:37:21.106 A:middle
there's hundreds of premade

00:37:21.106 --> 00:37:22.566 A:middle
shortcuts that you can download,

00:37:23.016 --> 00:37:23.946 A:middle
or we can hop over to the

00:37:23.946 --> 00:37:25.466 A:middle
library, and I've got a bunch of

00:37:25.466 --> 00:37:26.536 A:middle
shortcuts here, but I want to

00:37:26.536 --> 00:37:27.756 A:middle
show you my heading home

00:37:27.756 --> 00:37:28.136 A:middle
shortcut.

00:37:28.946 --> 00:37:31.246 A:middle
You can see that it's just

00:37:31.246 --> 00:37:32.226 A:middle
really a series of steps.

00:37:32.786 --> 00:37:34.556 A:middle
It grabs my location and travel

00:37:34.556 --> 00:37:36.586 A:middle
time, and it sends my ETA to my

00:37:36.586 --> 00:37:37.236 A:middle
roommate.

00:37:38.056 --> 00:37:39.446 A:middle
It sets my HomeKit thermostat to

00:37:39.536 --> 00:37:41.026 A:middle
70 degrees, and it turns on my

00:37:41.026 --> 00:37:41.466 A:middle
fan.

00:37:41.996 --> 00:37:43.336 A:middle
And last, it gets directions

00:37:43.336 --> 00:37:44.626 A:middle
home with Apple maps with the

00:37:44.626 --> 00:37:45.916 A:middle
best route to avoid traffic.

00:37:46.376 --> 00:37:48.386 A:middle
Now this is already pretty cool,

00:37:48.656 --> 00:37:50.656 A:middle
but I happen to be an NPR News

00:37:50.826 --> 00:37:52.426 A:middle
junkie, so I should probably

00:37:52.426 --> 00:37:53.696 A:middle
just add that to my shortcut to

00:37:53.766 --> 00:37:55.046 A:middle
save me some trouble on the ride

00:37:55.046 --> 00:37:55.286 A:middle
home.

00:37:55.626 --> 00:37:58.146 A:middle
Let's tap search, and there's a

00:37:58.146 --> 00:37:59.686 A:middle
bunch I can add here, but I can

00:37:59.686 --> 00:38:02.126 A:middle
just tap Siri suggestions, and

00:38:02.126 --> 00:38:04.036 A:middle
there it is, play KQED Radio,

00:38:04.246 --> 00:38:07.156 A:middle
we'll drag this in, drop it, and

00:38:07.236 --> 00:38:07.666 A:middle
we're set.

00:38:08.946 --> 00:38:10.376 A:middle
I've already added the shortcut

00:38:10.466 --> 00:38:12.156 A:middle
to Siri with a custom phrase,

00:38:12.156 --> 00:38:14.436 A:middle
heading home, so now, whenever I

00:38:14.436 --> 00:38:15.946 A:middle
leave work, I can just say,

00:38:16.846 --> 00:38:19.616 A:middle
heading home.

00:38:21.606 --> 00:38:22.516 A:middle
>> You will get there in one

00:38:22.576 --> 00:38:22.796 A:middle
hour.

00:38:23.346 --> 00:38:24.686 A:middle
I sent a message to Cheryl.

00:38:25.296 --> 00:38:26.826 A:middle
Your thermostat is set to 70

00:38:26.826 --> 00:38:28.156 A:middle
degrees, and I turned on the

00:38:28.156 --> 00:38:28.746 A:middle
fan.

00:38:28.746 --> 00:38:32.236 A:middle
Playing KQED Radio [music].

00:38:33.886 --> 00:38:33.976 A:middle
>> Right?

00:38:34.516 --> 00:38:38.546 A:middle
[ Applause ]

00:38:39.046 --> 00:38:40.866 A:middle
That's Siri Shortcuts in iOS 12.

00:38:40.926 --> 00:38:41.716 A:middle
Thank you so much.

00:38:43.396 --> 00:38:45.006 A:middle
>> Thank you, Kim.

00:38:46.516 --> 00:38:50.656 A:middle
[ Applause ]

00:38:51.156 --> 00:38:52.686 A:middle
>> And that's Siri Shortcuts.

00:38:53.026 --> 00:38:55.806 A:middle
It works on iPhone and iPad, and

00:38:55.856 --> 00:38:56.826 A:middle
of course you can run your

00:38:56.826 --> 00:38:59.166 A:middle
shortcuts from your home pod and

00:38:59.166 --> 00:39:00.136 A:middle
your Apple Watch.

00:39:00.256 --> 00:39:01.986 A:middle
And that's your quick update on

00:39:01.986 --> 00:39:02.896 A:middle
Siri.

00:39:03.476 --> 00:39:06.696 A:middle
Next, let's talk about apps, and

00:39:06.696 --> 00:39:08.166 A:middle
to tell you about the latest,

00:39:08.166 --> 00:39:09.566 A:middle
I'm going to hand it off to

00:39:09.676 --> 00:39:10.156 A:middle
Susan.

00:39:10.156 --> 00:39:10.746 A:middle
Susan.

00:39:11.516 --> 00:39:15.746 A:middle
[ Applause and Cheering ]

00:39:16.246 --> 00:39:18.906 A:middle
>> Hello. Thanks Craig and it is

00:39:18.906 --> 00:39:20.476 A:middle
so great to be here.

00:39:20.476 --> 00:39:22.116 A:middle
I'm excited to tell you about

00:39:22.116 --> 00:39:23.836 A:middle
some great updates in some of

00:39:23.836 --> 00:39:26.006 A:middle
our most popular apps, starting

00:39:26.006 --> 00:39:28.126 A:middle
with one of my favorites, News.

00:39:28.396 --> 00:39:31.686 A:middle
So News is a personalized feed

00:39:32.066 --> 00:39:33.146 A:middle
where you can see all the

00:39:33.146 --> 00:39:34.816 A:middle
stories you want to read pulled

00:39:34.816 --> 00:39:37.066 A:middle
together from trusted sources.

00:39:37.696 --> 00:39:39.956 A:middle
And, our top stories are

00:39:39.956 --> 00:39:41.766 A:middle
handpicked by the Apple News

00:39:41.766 --> 00:39:45.796 A:middle
editorial team to make a great

00:39:45.796 --> 00:39:47.676 A:middle
collection of curated content.

00:39:49.116 --> 00:39:51.866 A:middle
With our new browse tab, you can

00:39:51.866 --> 00:39:53.446 A:middle
discover new channels and

00:39:53.486 --> 00:39:55.816 A:middle
topics, and we've made it even

00:39:55.816 --> 00:39:57.606 A:middle
easier to jump to your favorites

00:39:57.606 --> 00:39:59.366 A:middle
because that's why they're your

00:39:59.366 --> 00:40:01.136 A:middle
favorites, right?

00:40:01.496 --> 00:40:05.296 A:middle
News shines on the iPad.

00:40:05.426 --> 00:40:08.206 A:middle
We've added a new sidebar, and

00:40:08.206 --> 00:40:09.456 A:middle
it's a great way to navigate.

00:40:09.456 --> 00:40:12.846 A:middle
It makes it easy and I fun to

00:40:12.846 --> 00:40:14.536 A:middle
dig into the areas you're most

00:40:14.536 --> 00:40:15.526 A:middle
interested in.

00:40:15.696 --> 00:40:16.936 A:middle
So that's news.

00:40:17.606 --> 00:40:20.296 A:middle
Now, we've completely rebuilt

00:40:20.686 --> 00:40:22.356 A:middle
the Stocks app, and it's got a

00:40:22.356 --> 00:40:23.706 A:middle
beautiful new design.

00:40:24.016 --> 00:40:26.216 A:middle
Of course, you can still see the

00:40:26.216 --> 00:40:27.956 A:middle
stock prices and the changes at

00:40:27.956 --> 00:40:29.826 A:middle
a glance, but we've added spark

00:40:29.826 --> 00:40:32.596 A:middle
lines, those little charts, that

00:40:32.596 --> 00:40:33.896 A:middle
show the stock performance

00:40:34.486 --> 00:40:35.346 A:middle
throughout the day.

00:40:35.346 --> 00:40:38.236 A:middle
And that's cool, but are you

00:40:38.236 --> 00:40:38.956 A:middle
ready?

00:40:39.326 --> 00:40:40.816 A:middle
We are so excited to announce

00:40:42.516 --> 00:40:44.396 A:middle
we're bringing Apple News to

00:40:44.396 --> 00:40:44.976 A:middle
Stocks.

00:40:45.516 --> 00:40:49.556 A:middle
[ Applause ]

00:40:50.056 --> 00:40:51.266 A:middle
I'm really excited about that,

00:40:51.266 --> 00:40:52.976 A:middle
and the top stories in Stocks

00:40:53.566 --> 00:40:55.886 A:middle
features business news, right,

00:40:56.056 --> 00:40:57.386 A:middle
curated by the Apple News

00:40:57.386 --> 00:40:57.906 A:middle
editors.

00:40:58.166 --> 00:40:59.176 A:middle
It's pretty terrific.

00:40:59.766 --> 00:41:01.246 A:middle
You can tap on any stock to get

00:41:01.246 --> 00:41:02.566 A:middle
a more detailed view, so you can

00:41:02.566 --> 00:41:04.326 A:middle
see an interactive chart that

00:41:04.326 --> 00:41:06.286 A:middle
now includes after hours

00:41:06.376 --> 00:41:09.106 A:middle
pricing, and you see relevant

00:41:09.106 --> 00:41:10.496 A:middle
headlines from Apple News

00:41:10.496 --> 00:41:13.176 A:middle
curated by our Apple News

00:41:13.176 --> 00:41:13.566 A:middle
editor.

00:41:13.646 --> 00:41:14.366 A:middle
So it looks great.

00:41:14.366 --> 00:41:15.726 A:middle
And if you tap on one of those

00:41:15.786 --> 00:41:17.816 A:middle
headlines, you'll see the full

00:41:17.816 --> 00:41:20.806 A:middle
article without leaving the app,

00:41:20.806 --> 00:41:23.186 A:middle
and of course it's formatted to

00:41:23.276 --> 00:41:26.466 A:middle
look gorgeous on the iPhone.

00:41:26.546 --> 00:41:29.596 A:middle
Now, with iOS 12, we're bringing

00:41:29.596 --> 00:41:31.936 A:middle
Stocks to iPad.

00:41:32.516 --> 00:41:35.776 A:middle
[ Applause ]

00:41:36.276 --> 00:41:37.486 A:middle
It's pretty great, and we take

00:41:37.486 --> 00:41:39.596 A:middle
advantage of the larger display,

00:41:39.756 --> 00:41:40.956 A:middle
so you can keep your eye on your

00:41:40.956 --> 00:41:42.966 A:middle
stocks on the left while you

00:41:42.966 --> 00:41:44.376 A:middle
browse through your financial

00:41:44.376 --> 00:41:44.636 A:middle
news.

00:41:44.856 --> 00:41:46.346 A:middle
It's a pretty great experience.

00:41:47.286 --> 00:41:48.956 A:middle
Next up, Voice Memos.

00:41:49.356 --> 00:41:50.946 A:middle
We've also completely rebuilt

00:41:50.946 --> 00:41:53.326 A:middle
Voice Memos to make it even

00:41:53.326 --> 00:41:57.106 A:middle
easier to use, and we're

00:41:57.106 --> 00:41:58.846 A:middle
bringing Voice Memos to the iPad

00:41:58.926 --> 00:41:59.766 A:middle
for the first time.

00:42:00.516 --> 00:42:04.206 A:middle
[ Applause ]

00:42:04.706 --> 00:42:06.216 A:middle
Importantly, we've also added

00:42:06.216 --> 00:42:08.026 A:middle
iCloud support so your

00:42:08.026 --> 00:42:09.336 A:middle
recordings stay in sync across

00:42:09.336 --> 00:42:10.176 A:middle
all your devices.

00:42:10.176 --> 00:42:12.216 A:middle
We think iPad users are just

00:42:12.216 --> 00:42:14.246 A:middle
going to love this.

00:42:14.416 --> 00:42:17.686 A:middle
And we think that iBooks is the

00:42:17.686 --> 00:42:19.256 A:middle
best way to discover and

00:42:19.256 --> 00:42:21.506 A:middle
experience eBooks as well as

00:42:21.506 --> 00:42:23.946 A:middle
audio books, and with iOS 12,

00:42:24.436 --> 00:42:26.316 A:middle
we're introducing an all new

00:42:26.316 --> 00:42:29.176 A:middle
design, and we think the update

00:42:29.176 --> 00:42:31.496 A:middle
is so great, we're calling it

00:42:31.496 --> 00:42:34.046 A:middle
Apple Books, a new name.

00:42:34.586 --> 00:42:35.276 A:middle
Very dramatic.

00:42:36.896 --> 00:42:37.716 A:middle
We dropped the i.

00:42:40.706 --> 00:42:41.676 A:middle
[applause] Apple Books has some

00:42:41.676 --> 00:42:42.666 A:middle
great new features.

00:42:42.956 --> 00:42:45.216 A:middle
For example, Reading Now, with a

00:42:45.246 --> 00:42:46.226 A:middle
preview that makes it really

00:42:46.226 --> 00:42:47.656 A:middle
easy for you to pick reading

00:42:47.946 --> 00:42:48.876 A:middle
right where you left off.

00:42:49.206 --> 00:42:51.196 A:middle
And there's so much more,

00:42:51.586 --> 00:42:53.736 A:middle
including a stunning new store

00:42:53.986 --> 00:42:55.906 A:middle
that makes browsing through your

00:42:55.906 --> 00:42:58.176 A:middle
eBooks and audio books better

00:42:58.176 --> 00:42:58.736 A:middle
than ever.

00:42:58.836 --> 00:43:02.276 A:middle
We love these updates, and we

00:43:02.276 --> 00:43:05.096 A:middle
think you will too, but we also

00:43:05.226 --> 00:43:08.926 A:middle
have a smart and safe way to use

00:43:08.926 --> 00:43:09.846 A:middle
your apps in the car.

00:43:09.986 --> 00:43:11.866 A:middle
I think you know I'm talking

00:43:11.866 --> 00:43:12.996 A:middle
about Car Play.

00:43:13.726 --> 00:43:14.976 A:middle
Car Play already supports

00:43:15.036 --> 00:43:16.676 A:middle
third-party audio and voice

00:43:16.796 --> 00:43:18.366 A:middle
messaging, you know, voice

00:43:18.366 --> 00:43:20.826 A:middle
calling and messaging apps, you

00:43:20.826 --> 00:43:21.446 A:middle
problem know that.

00:43:22.106 --> 00:43:23.546 A:middle
But what you might not know is

00:43:23.546 --> 00:43:26.226 A:middle
with IOS 12, Car Play will also

00:43:26.226 --> 00:43:27.886 A:middle
support third-party navigation

00:43:27.886 --> 00:43:27.976 A:middle
apps.

00:43:28.516 --> 00:43:34.346 A:middle
[ Applause ]

00:43:34.846 --> 00:43:36.396 A:middle
So now you have even more

00:43:36.426 --> 00:43:37.996 A:middle
choices when you use Car Play.

00:43:38.996 --> 00:43:40.386 A:middle
That is a really quick look at

00:43:40.386 --> 00:43:42.386 A:middle
some of our app dates, and

00:43:42.386 --> 00:43:43.806 A:middle
Craig, back to you.

00:43:43.806 --> 00:43:43.873 A:middle
[applause]

00:43:43.873 --> 00:43:44.596 A:middle
>> Thank you, Susan.

00:43:50.926 --> 00:43:52.526 A:middle
[applause] Well, now I'd like to

00:43:52.526 --> 00:43:53.766 A:middle
take a moment to talk about

00:43:53.766 --> 00:43:55.186 A:middle
something that's on a lot of

00:43:55.186 --> 00:43:56.576 A:middle
people's minds lately.

00:43:57.416 --> 00:43:59.646 A:middle
You know, iPhone and iPad are

00:43:59.646 --> 00:44:01.246 A:middle
some of the most powerful tools

00:44:01.636 --> 00:44:03.896 A:middle
ever created for learning,

00:44:04.206 --> 00:44:06.386 A:middle
exploring, and keeping in touch,

00:44:07.196 --> 00:44:09.166 A:middle
but some apps demand more of our

00:44:09.166 --> 00:44:10.696 A:middle
attention than we might even

00:44:10.696 --> 00:44:11.306 A:middle
realize.

00:44:12.416 --> 00:44:13.986 A:middle
They beg us to use our phone

00:44:14.096 --> 00:44:14.956 A:middle
when we really should be

00:44:15.176 --> 00:44:16.246 A:middle
occupying ourselves with

00:44:16.246 --> 00:44:16.946 A:middle
something else.

00:44:17.026 --> 00:44:18.346 A:middle
They send us flurries of

00:44:18.346 --> 00:44:20.726 A:middle
notifications, trying to draw us

00:44:20.826 --> 00:44:22.446 A:middle
in for fear of missing out.

00:44:23.076 --> 00:44:25.666 A:middle
And some of us, it's become such

00:44:25.666 --> 00:44:26.986 A:middle
a habit that, you know, we might

00:44:26.986 --> 00:44:28.516 A:middle
not even recognize just how

00:44:28.516 --> 00:44:29.766 A:middle
distracted we've become.

00:44:30.626 --> 00:44:32.556 A:middle
Well, we've thought deeply about

00:44:32.606 --> 00:44:34.916 A:middle
this, and today we're announcing

00:44:34.956 --> 00:44:37.546 A:middle
a comprehensive set of built-in

00:44:37.626 --> 00:44:39.466 A:middle
features to help you limit

00:44:39.466 --> 00:44:42.446 A:middle
distraction, focus, and

00:44:42.526 --> 00:44:44.306 A:middle
understand how you're spending

00:44:44.306 --> 00:44:46.846 A:middle
your time and balance the many

00:44:46.926 --> 00:44:47.976 A:middle
things that are important to

00:44:47.976 --> 00:44:48.196 A:middle
you.

00:44:48.836 --> 00:44:50.726 A:middle
Now it starts with Do Not

00:44:50.776 --> 00:44:51.276 A:middle
Disturb.

00:44:51.676 --> 00:44:53.416 A:middle
There are times of the day, or

00:44:53.416 --> 00:44:54.586 A:middle
times when you just don't want

00:44:54.586 --> 00:44:55.436 A:middle
to be disturbed, and one of

00:44:55.436 --> 00:44:57.906 A:middle
those, of course, is at night.

00:44:58.606 --> 00:44:59.546 A:middle
Sometimes you wake up in the

00:44:59.546 --> 00:45:00.626 A:middle
middle of the night, and you

00:45:00.626 --> 00:45:01.556 A:middle
look at your phone, maybe just

00:45:01.596 --> 00:45:02.876 A:middle
to check the time, and you're

00:45:02.876 --> 00:45:03.926 A:middle
confronted with something like

00:45:03.926 --> 00:45:06.716 A:middle
this, a barrage of notifications

00:45:06.716 --> 00:45:08.216 A:middle
that spin you up and keep you

00:45:08.266 --> 00:45:09.666 A:middle
from falling back asleep.

00:45:10.326 --> 00:45:12.466 A:middle
And so we're introducing Do Not

00:45:12.466 --> 00:45:14.656 A:middle
Disturb during bedtime where all

00:45:14.656 --> 00:45:16.406 A:middle
you'll see is this.

00:45:17.026 --> 00:45:18.666 A:middle
Nothing to get you spun up.

00:45:18.666 --> 00:45:19.956 A:middle
And in the morning, yeah.

00:45:20.516 --> 00:45:26.026 A:middle
[ Applause ]

00:45:26.526 --> 00:45:27.826 A:middle
In the morning when you wake up,

00:45:27.976 --> 00:45:29.416 A:middle
you're gently eased into your

00:45:29.416 --> 00:45:29.976 A:middle
day.

00:45:29.976 --> 00:45:31.056 A:middle
You can tap when you want to

00:45:31.056 --> 00:45:32.126 A:middle
start confronting those

00:45:32.126 --> 00:45:32.916 A:middle
notifications.

00:45:35.086 --> 00:45:37.056 A:middle
Now we've all found ourselves in

00:45:37.096 --> 00:45:40.636 A:middle
situations like this.

00:45:40.956 --> 00:45:42.206 A:middle
[laughter] Now, rest assured, he

00:45:42.286 --> 00:45:43.736 A:middle
stuck the landing on this one.

00:45:44.446 --> 00:45:47.026 A:middle
But now Do Not Disturb can help,

00:45:47.536 --> 00:45:48.766 A:middle
and we made it easier than ever

00:45:48.766 --> 00:45:49.966 A:middle
to use Do Not Disturb because

00:45:49.966 --> 00:45:51.346 A:middle
now we have a great new mode

00:45:51.346 --> 00:45:52.486 A:middle
where when you press in to Do

00:45:52.486 --> 00:45:53.976 A:middle
Not Disturb and Control Center,

00:45:54.656 --> 00:45:56.036 A:middle
you can set an ending time for

00:45:56.036 --> 00:45:56.976 A:middle
Do Not Disturb for when you

00:45:56.976 --> 00:45:58.686 A:middle
leave a particular location or

00:45:58.686 --> 00:46:00.026 A:middle
when an event ends on your

00:46:00.026 --> 00:46:00.456 A:middle
calendar.

00:46:00.456 --> 00:46:01.416 A:middle
So I think we're all going to be

00:46:01.416 --> 00:46:03.216 A:middle
using Do Not Disturb a bunch

00:46:03.216 --> 00:46:03.496 A:middle
more.

00:46:04.116 --> 00:46:06.086 A:middle
Now next I want to talk about

00:46:06.086 --> 00:46:06.986 A:middle
Notifications.

00:46:07.706 --> 00:46:10.596 A:middle
Now, Notifications help keep us

00:46:10.596 --> 00:46:11.756 A:middle
informed and connected to

00:46:11.756 --> 00:46:13.166 A:middle
important things that happen

00:46:13.296 --> 00:46:15.406 A:middle
throughout the day, and we'd

00:46:15.406 --> 00:46:16.806 A:middle
like to give you more control

00:46:16.806 --> 00:46:19.116 A:middle
over how many notifications you

00:46:19.116 --> 00:46:21.456 A:middle
receive, and so we're enabling

00:46:21.456 --> 00:46:22.986 A:middle
what we call Instant Tuning for

00:46:22.986 --> 00:46:24.096 A:middle
Notifications right from the

00:46:24.096 --> 00:46:24.856 A:middle
lock screen.

00:46:25.466 --> 00:46:26.596 A:middle
You can press in to a

00:46:26.596 --> 00:46:28.076 A:middle
notification, and from there,

00:46:28.076 --> 00:46:29.336 A:middle
you can decide to send future

00:46:29.336 --> 00:46:31.236 A:middle
notifications from that app

00:46:31.236 --> 00:46:32.676 A:middle
directly to Notifications

00:46:32.676 --> 00:46:33.976 A:middle
Center, bypassing your lock

00:46:33.976 --> 00:46:34.326 A:middle
screen.

00:46:34.766 --> 00:46:36.776 A:middle
Or turn them off altogether, and

00:46:36.856 --> 00:46:37.956 A:middle
Siri will even help by

00:46:37.956 --> 00:46:39.356 A:middle
suggesting that you turn off

00:46:39.356 --> 00:46:41.046 A:middle
Notifications for apps that

00:46:41.046 --> 00:46:42.186 A:middle
you're no longer using.

00:46:42.866 --> 00:46:44.646 A:middle
Now, we also wanted to give you

00:46:44.646 --> 00:46:46.436 A:middle
help managing large numbers of

00:46:46.436 --> 00:46:47.326 A:middle
notifications.

00:46:47.666 --> 00:46:49.236 A:middle
So I'm thrilled to announce that

00:46:49.236 --> 00:46:51.566 A:middle
we're bringing to iOS support

00:46:51.566 --> 00:46:52.976 A:middle
for grouped notifications.

00:46:53.516 --> 00:47:00.896 A:middle
[ Applause ]

00:47:01.396 --> 00:47:03.136 A:middle
Notifications are grouped not

00:47:03.196 --> 00:47:05.696 A:middle
just by app but also by topic

00:47:05.696 --> 00:47:06.746 A:middle
and thread.

00:47:06.746 --> 00:47:08.146 A:middle
It gives you a great overview of

00:47:08.146 --> 00:47:09.026 A:middle
the notifications you've

00:47:09.026 --> 00:47:09.516 A:middle
received.

00:47:10.006 --> 00:47:11.646 A:middle
You can tap in and look at a

00:47:11.646 --> 00:47:12.656 A:middle
particular group.

00:47:12.686 --> 00:47:14.496 A:middle
But of course just as important

00:47:15.106 --> 00:47:17.156 A:middle
with a single swipe, you can

00:47:17.156 --> 00:47:18.956 A:middle
triage a whole group of

00:47:18.956 --> 00:47:20.126 A:middle
notifications away.

00:47:20.366 --> 00:47:21.926 A:middle
So that's Notifications.

00:47:22.516 --> 00:47:25.706 A:middle
[ Applause ]

00:47:26.206 --> 00:47:28.206 A:middle
Now, in addition to these great

00:47:28.356 --> 00:47:30.196 A:middle
features for helping you limit

00:47:30.196 --> 00:47:32.366 A:middle
distractions, we wanted to go

00:47:32.476 --> 00:47:34.096 A:middle
further, and it's with a feature

00:47:34.096 --> 00:47:36.116 A:middle
we call screen time.

00:47:36.576 --> 00:47:39.106 A:middle
Screen time empowers you with

00:47:39.106 --> 00:47:41.386 A:middle
both insight and control over

00:47:41.386 --> 00:47:43.536 A:middle
how you spend your time, and it

00:47:43.536 --> 00:47:45.266 A:middle
starts with reports.

00:47:46.046 --> 00:47:48.036 A:middle
Every week, you get a weekly

00:47:48.036 --> 00:47:50.916 A:middle
activity summary that details

00:47:51.106 --> 00:47:53.346 A:middle
how you used your iPhone or

00:47:53.346 --> 00:47:53.636 A:middle
iPad.

00:47:54.536 --> 00:47:56.496 A:middle
You tap in, and you get to view

00:47:56.496 --> 00:47:58.236 A:middle
your full activity report.

00:47:58.946 --> 00:47:59.996 A:middle
It's really detailed.

00:47:59.996 --> 00:48:01.526 A:middle
You get deep insight on how much

00:48:01.526 --> 00:48:03.076 A:middle
time you're spending, where

00:48:03.076 --> 00:48:04.686 A:middle
you're spending it, and even how

00:48:04.686 --> 00:48:06.046 A:middle
your use breaks down during the

00:48:06.046 --> 00:48:07.706 A:middle
day or the night.

00:48:09.146 --> 00:48:10.846 A:middle
You get a summary of the time

00:48:10.846 --> 00:48:12.996 A:middle
you're spending in apps, how

00:48:12.996 --> 00:48:15.336 A:middle
much time you're spending, how

00:48:15.336 --> 00:48:16.946 A:middle
often per hour you're picking up

00:48:16.946 --> 00:48:18.156 A:middle
your phone and what's drawing

00:48:18.156 --> 00:48:21.026 A:middle
you in and what apps are sending

00:48:21.026 --> 00:48:22.826 A:middle
you the most notifications.

00:48:23.446 --> 00:48:25.236 A:middle
Now, equipped with this insight,

00:48:25.236 --> 00:48:26.956 A:middle
you can make decisions about how

00:48:26.956 --> 00:48:28.356 A:middle
much time you want to spend with

00:48:28.356 --> 00:48:29.296 A:middle
your device each day.

00:48:30.006 --> 00:48:31.096 A:middle
But we know there are people who

00:48:31.096 --> 00:48:33.006 A:middle
would like a little extra help

00:48:33.006 --> 00:48:34.626 A:middle
in managing their use of apps,

00:48:34.936 --> 00:48:36.406 A:middle
and for them we've created App

00:48:36.656 --> 00:48:37.176 A:middle
Limits.

00:48:37.676 --> 00:48:39.176 A:middle
So if in your activity report

00:48:39.946 --> 00:48:41.346 A:middle
you see an app where you might

00:48:41.346 --> 00:48:42.296 A:middle
want to be spending a little bit

00:48:42.296 --> 00:48:44.946 A:middle
less time, well you can set your

00:48:44.946 --> 00:48:47.106 A:middle
own limit, and then during the

00:48:47.106 --> 00:48:49.456 A:middle
day, when you're using the app,

00:48:49.456 --> 00:48:50.276 A:middle
you receive a helpful

00:48:50.276 --> 00:48:51.556 A:middle
notification letting you know

00:48:51.556 --> 00:48:52.666 A:middle
time is almost up.

00:48:53.516 --> 00:49:01.606 A:middle
[ Applause ]

00:49:02.106 --> 00:49:03.106 A:middle
And once you've reached your

00:49:03.106 --> 00:49:04.246 A:middle
limit, instead of the app,

00:49:04.826 --> 00:49:06.146 A:middle
you'll see this.

00:49:06.146 --> 00:49:07.146 A:middle
It's time to move on.

00:49:07.706 --> 00:49:08.596 A:middle
Now, we'll let you grant

00:49:08.596 --> 00:49:09.746 A:middle
yourself and extension if you

00:49:09.746 --> 00:49:11.396 A:middle
want, but we'll give you a

00:49:11.396 --> 00:49:12.796 A:middle
reminder later to move along.

00:49:13.056 --> 00:49:15.586 A:middle
Now, this is also in sync across

00:49:15.676 --> 00:49:16.996 A:middle
your iPhone and iPad, so your

00:49:16.996 --> 00:49:18.796 A:middle
limits apply to your total

00:49:18.796 --> 00:49:19.386 A:middle
usage.

00:49:19.686 --> 00:49:20.536 A:middle
And we think this is going to be

00:49:20.536 --> 00:49:23.626 A:middle
helpful for many people, but

00:49:23.686 --> 00:49:25.556 A:middle
especially for some kids.

00:49:26.246 --> 00:49:28.006 A:middle
And we know this is something

00:49:28.006 --> 00:49:29.266 A:middle
that can help families achieve

00:49:29.266 --> 00:49:30.986 A:middle
the right balance for them.

00:49:31.266 --> 00:49:32.476 A:middle
And of course it starts with

00:49:32.476 --> 00:49:33.856 A:middle
providing your kids with great

00:49:33.856 --> 00:49:34.956 A:middle
information so they get an

00:49:34.956 --> 00:49:36.496 A:middle
activity report of their own,

00:49:36.496 --> 00:49:39.366 A:middle
but as a parent, you get one as

00:49:39.366 --> 00:49:43.076 A:middle
well on your device, and based

00:49:43.076 --> 00:49:44.606 A:middle
on what you see, you have the

00:49:44.606 --> 00:49:47.216 A:middle
option of creating allowances.

00:49:48.516 --> 00:49:54.556 A:middle
[ Applause ]

00:49:55.056 --> 00:49:56.596 A:middle
Now you have many options.

00:49:56.686 --> 00:49:58.416 A:middle
One of them is downtime, time

00:49:58.416 --> 00:49:59.406 A:middle
when you want your kids to

00:49:59.446 --> 00:50:00.926 A:middle
unplug altogether.

00:50:01.056 --> 00:50:02.616 A:middle
For instance, at bedtime.

00:50:03.366 --> 00:50:05.636 A:middle
And you can also limit your

00:50:06.156 --> 00:50:08.696 A:middle
kids' time in apps by category

00:50:08.696 --> 00:50:10.126 A:middle
or by individual app.

00:50:11.046 --> 00:50:12.206 A:middle
Now, there's some apps you may

00:50:12.206 --> 00:50:13.586 A:middle
want to always allow them to

00:50:13.636 --> 00:50:13.866 A:middle
use.

00:50:13.866 --> 00:50:14.936 A:middle
For instance, you may want them

00:50:14.936 --> 00:50:16.236 A:middle
to be able to get at the phone

00:50:16.236 --> 00:50:17.526 A:middle
at all times, so they can

00:50:17.526 --> 00:50:18.236 A:middle
contact you.

00:50:18.236 --> 00:50:19.326 A:middle
Or you may want to give them

00:50:19.326 --> 00:50:21.286 A:middle
access to educational apps.

00:50:21.346 --> 00:50:23.576 A:middle
And you can also limit access to

00:50:23.576 --> 00:50:25.926 A:middle
only movies, apps, and websites

00:50:25.926 --> 00:50:28.116 A:middle
that you deem age appropriate.

00:50:28.786 --> 00:50:30.496 A:middle
Now, this works of course across

00:50:30.556 --> 00:50:33.026 A:middle
their iPhone and iPad, and it's

00:50:33.026 --> 00:50:34.776 A:middle
uses family sharing, so it's

00:50:34.776 --> 00:50:36.776 A:middle
super easy to set up, and you

00:50:36.776 --> 00:50:38.996 A:middle
can manage it all remotely from

00:50:38.996 --> 00:50:40.566 A:middle
your parent parental device.

00:50:41.166 --> 00:50:44.366 A:middle
And so that's are some-- Screen

00:50:44.366 --> 00:50:45.856 A:middle
Time has great features to help

00:50:45.856 --> 00:50:46.976 A:middle
you better manage your time.

00:50:47.516 --> 00:50:55.546 A:middle
[ Applause ]

00:50:56.046 --> 00:50:57.596 A:middle
Now, next I'd like to talk about

00:50:57.596 --> 00:50:59.306 A:middle
one of the most important uses

00:50:59.376 --> 00:51:01.196 A:middle
of our devices, and that's

00:51:01.446 --> 00:51:02.356 A:middle
communication.

00:51:02.356 --> 00:51:04.716 A:middle
And we'll start with messages.

00:51:05.566 --> 00:51:07.516 A:middle
Messages has given us fun ways

00:51:07.516 --> 00:51:09.366 A:middle
to express ourselves with emoji

00:51:09.366 --> 00:51:12.116 A:middle
and now Animoji, and one of the

00:51:12.116 --> 00:51:14.116 A:middle
things that make Animoji so fun

00:51:14.266 --> 00:51:15.706 A:middle
is how expressive they are, you

00:51:15.706 --> 00:51:17.666 A:middle
know, from smiles to frowns, to

00:51:17.666 --> 00:51:19.236 A:middle
nods of the head and blinking of

00:51:19.236 --> 00:51:19.726 A:middle
the eye.

00:51:20.326 --> 00:51:22.626 A:middle
Animoji does such an amazing job

00:51:22.626 --> 00:51:23.896 A:middle
tracking our expressions.

00:51:23.896 --> 00:51:25.586 A:middle
And this year, we're taking

00:51:25.586 --> 00:51:27.456 A:middle
Animoji to a whole new level,

00:51:27.456 --> 00:51:29.606 A:middle
the breakthrough new technology

00:51:29.676 --> 00:51:32.326 A:middle
we call Tongue Detection.

00:51:35.606 --> 00:51:36.096 A:middle
[applause] That's right.

00:51:36.796 --> 00:51:38.426 A:middle
Now, you can make your favorite

00:51:38.426 --> 00:51:40.546 A:middle
Animoji do this.

00:51:41.856 --> 00:51:43.126 A:middle
We're all going to be sticking

00:51:43.126 --> 00:51:44.606 A:middle
out our tongues to our phones in

00:51:44.606 --> 00:51:45.276 A:middle
the near future.

00:51:46.736 --> 00:51:48.116 A:middle
Now, we've also, we're also

00:51:48.116 --> 00:51:49.486 A:middle
introducing some great new

00:51:49.486 --> 00:51:50.906 A:middle
Animoji that I think you're all

00:51:50.906 --> 00:51:52.726 A:middle
going to love, like ghost,

00:51:54.136 --> 00:51:59.906 A:middle
koala, tiger, and T-Rex.

00:52:00.546 --> 00:52:05.036 A:middle
But we wanted to take Animoji

00:52:05.286 --> 00:52:07.566 A:middle
even further by making them even

00:52:07.566 --> 00:52:08.366 A:middle
more personal.

00:52:09.636 --> 00:52:11.676 A:middle
So I'm thrilled today to

00:52:11.676 --> 00:52:13.546 A:middle
announce the arrival of the era

00:52:13.546 --> 00:52:16.176 A:middle
of Memoji.

00:52:17.076 --> 00:52:17.696 A:middle
[applause] That's right.

00:52:19.486 --> 00:52:23.726 A:middle
With Memoji you can create your

00:52:23.816 --> 00:52:25.526 A:middle
very own personalized Animoji.

00:52:26.516 --> 00:52:31.546 A:middle
[ Applause ]

00:52:32.046 --> 00:52:34.616 A:middle
Now, these Animoji can look like

00:52:34.736 --> 00:52:38.126 A:middle
you or the real you.

00:52:39.586 --> 00:52:41.816 A:middle
And we've worked hard to build a

00:52:41.966 --> 00:52:43.696 A:middle
deep set of customization

00:52:43.696 --> 00:52:45.216 A:middle
options to let our customers

00:52:45.466 --> 00:52:48.916 A:middle
create an incredibly diverse set

00:52:49.366 --> 00:52:50.076 A:middle
of Memoji.

00:52:50.666 --> 00:52:52.296 A:middle
It's really incredible what you

00:52:52.296 --> 00:52:53.026 A:middle
can create.

00:52:54.106 --> 00:52:55.436 A:middle
And we've designed a beautiful

00:52:55.436 --> 00:52:57.026 A:middle
new experience to create these

00:52:57.026 --> 00:52:58.616 A:middle
Memoji that makes the process

00:52:58.756 --> 00:53:00.586 A:middle
fun and easy.

00:53:01.216 --> 00:53:02.696 A:middle
Now, to tell you more about it,

00:53:02.726 --> 00:53:03.636 A:middle
I'd like to invite one of the

00:53:03.636 --> 00:53:05.366 A:middle
managers of our Messages and

00:53:05.366 --> 00:53:07.476 A:middle
Animoji features, Kelsey

00:53:07.536 --> 00:53:09.136 A:middle
Peterson, to give you a live

00:53:09.206 --> 00:53:09.606 A:middle
demo.

00:53:09.776 --> 00:53:09.946 A:middle
Kelsey.

00:53:10.516 --> 00:53:13.906 A:middle
[ Applause and Cheering ]

00:53:14.406 --> 00:53:14.846 A:middle
Good morning.

00:53:14.846 --> 00:53:18.436 A:middle
I cannot wait to tell you what's

00:53:18.436 --> 00:53:19.106 A:middle
new with Messages.

00:53:19.106 --> 00:53:21.196 A:middle
Let's get started with Animoji.

00:53:21.896 --> 00:53:23.146 A:middle
First, you need to meet the

00:53:23.146 --> 00:53:24.756 A:middle
newest members of the team.

00:53:25.396 --> 00:53:27.406 A:middle
We've got a new cat in town, our

00:53:27.406 --> 00:53:28.006 A:middle
tiger.

00:53:29.536 --> 00:53:31.516 A:middle
She's so cute.

00:53:32.776 --> 00:53:35.316 A:middle
And now, my personal favorite,

00:53:35.716 --> 00:53:37.056 A:middle
the koala.

00:53:37.396 --> 00:53:42.406 A:middle
Just getting excited scrolling

00:53:42.406 --> 00:53:42.916 A:middle
through here.

00:53:43.556 --> 00:53:44.786 A:middle
They can't all be cute and

00:53:44.786 --> 00:53:46.216 A:middle
cuddly though, so here's our

00:53:46.216 --> 00:53:46.796 A:middle
T-Rex.

00:53:46.796 --> 00:53:53.216 A:middle
And we've our very own friendly

00:53:53.216 --> 00:53:53.906 A:middle
little ghost.

00:53:54.886 --> 00:53:58.916 A:middle
So much fun.

00:53:58.916 --> 00:54:01.666 A:middle
And if I swipe right, here's

00:54:01.666 --> 00:54:04.096 A:middle
where I can create my very own

00:54:04.096 --> 00:54:05.096 A:middle
Memoji.

00:54:05.266 --> 00:54:06.916 A:middle
Let me show you just how easy it

00:54:06.916 --> 00:54:07.756 A:middle
is.

00:54:08.096 --> 00:54:09.886 A:middle
I recently chopped my hair, so I

00:54:09.886 --> 00:54:11.406 A:middle
want one that matches the new

00:54:11.406 --> 00:54:12.156 A:middle
me.

00:54:12.656 --> 00:54:14.026 A:middle
So I've selected a skin color,

00:54:14.026 --> 00:54:16.036 A:middle
and now I'm trying to figure out

00:54:16.356 --> 00:54:17.836 A:middle
just the right amount of

00:54:17.836 --> 00:54:18.246 A:middle
freckles.

00:54:18.516 --> 00:54:20.836 A:middle
It's a real Goldilocks scenario.

00:54:22.106 --> 00:54:23.496 A:middle
Yeah, these are just right.

00:54:24.406 --> 00:54:27.156 A:middle
Okay. Onto the main event.

00:54:27.816 --> 00:54:29.726 A:middle
There are so many hairstyles to

00:54:29.726 --> 00:54:30.346 A:middle
choose from.

00:54:30.796 --> 00:54:31.926 A:middle
First, I'm going to grab my

00:54:31.926 --> 00:54:34.036 A:middle
color, and then like I said, I

00:54:34.036 --> 00:54:35.946 A:middle
need to go a little bit shorter.

00:54:36.556 --> 00:54:36.996 A:middle
All right.

00:54:37.776 --> 00:54:39.936 A:middle
Nope, this is the one.

00:54:41.126 --> 00:54:42.626 A:middle
Now that I'm all set, I can of

00:54:42.626 --> 00:54:44.606 A:middle
course select my eye color, and

00:54:44.606 --> 00:54:46.186 A:middle
what's really amazing is as I'm

00:54:46.186 --> 00:54:48.046 A:middle
making changes, the character up

00:54:48.046 --> 00:54:49.646 A:middle
above is coming to life.

00:54:51.516 --> 00:54:53.656 A:middle
There are tons of options for me

00:54:53.656 --> 00:54:54.226 A:middle
to customize.

00:54:54.276 --> 00:54:56.686 A:middle
I could add earrings, but what I

00:54:56.686 --> 00:54:58.676 A:middle
really want is a great pair of

00:54:58.676 --> 00:54:59.956 A:middle
Sunnies, so I'm going to come

00:54:59.956 --> 00:55:02.946 A:middle
over to eyewear and pick out

00:55:03.836 --> 00:55:05.346 A:middle
some frames.

00:55:05.776 --> 00:55:07.036 A:middle
Maybe not for today.

00:55:07.326 --> 00:55:10.096 A:middle
I think I need two lenses.

00:55:10.916 --> 00:55:12.136 A:middle
These are the ones.

00:55:12.506 --> 00:55:13.796 A:middle
Now that I have frames, I'm

00:55:13.796 --> 00:55:15.266 A:middle
going to tint my lenses to make

00:55:15.266 --> 00:55:16.616 A:middle
a great pair of sunglasses.

00:55:19.516 --> 00:55:24.856 A:middle
[ Applause ]

00:55:25.356 --> 00:55:26.826 A:middle
Perfect. Okay.

00:55:26.866 --> 00:55:27.606 A:middle
I think I'm all set.

00:55:27.606 --> 00:55:30.646 A:middle
I'll tap done, which saves my

00:55:30.646 --> 00:55:32.856 A:middle
grandly created Memoji right

00:55:32.856 --> 00:55:35.076 A:middle
here into the drawer alongside

00:55:35.076 --> 00:55:35.986 A:middle
the rest of my team.

00:55:36.176 --> 00:55:37.946 A:middle
And that's how simple it is to

00:55:37.946 --> 00:55:40.646 A:middle
create your very own Memoji.

00:55:42.516 --> 00:55:48.966 A:middle
[ Applause ]

00:55:49.466 --> 00:55:51.146 A:middle
Now I have a brand-new feature

00:55:51.146 --> 00:55:52.226 A:middle
to introduce you to.

00:55:52.596 --> 00:55:54.206 A:middle
This wasn't even in Craig's

00:55:54.206 --> 00:55:54.686 A:middle
slides.

00:55:55.266 --> 00:55:57.276 A:middle
We are bringing fun effects into

00:55:57.276 --> 00:55:58.236 A:middle
the Messages camera.

00:55:58.816 --> 00:55:59.636 A:middle
Let's take a look.

00:55:59.636 --> 00:56:01.736 A:middle
I've a message here from my

00:56:01.736 --> 00:56:02.446 A:middle
partner.

00:56:02.806 --> 00:56:04.506 A:middle
It looks like he's informing me

00:56:04.506 --> 00:56:05.846 A:middle
that he's bought our dog,

00:56:05.846 --> 00:56:08.636 A:middle
Ferdinand, yet another tiny dog

00:56:08.636 --> 00:56:08.866 A:middle
hat.

00:56:09.446 --> 00:56:10.436 A:middle
This isn't even the first.

00:56:10.436 --> 00:56:12.786 A:middle
I think this is the perfect

00:56:12.786 --> 00:56:14.446 A:middle
opportunity for a response with

00:56:14.476 --> 00:56:15.966 A:middle
this new fun camera.

00:56:16.716 --> 00:56:17.836 A:middle
So I'll tap to pull up the

00:56:17.836 --> 00:56:19.576 A:middle
camera, and then I can see this

00:56:19.576 --> 00:56:20.926 A:middle
little star over here on the

00:56:20.926 --> 00:56:21.146 A:middle
left.

00:56:22.286 --> 00:56:24.316 A:middle
Tapping on that gives me a strip

00:56:24.316 --> 00:56:25.756 A:middle
with all sorts of new effects.

00:56:26.446 --> 00:56:27.686 A:middle
So I could add things like

00:56:27.686 --> 00:56:29.256 A:middle
shapes or text.

00:56:30.166 --> 00:56:33.076 A:middle
But let's check out these

00:56:33.226 --> 00:56:33.916 A:middle
filters.

00:56:34.006 --> 00:56:35.616 A:middle
Ooh. So this is comic book.

00:56:35.616 --> 00:56:37.536 A:middle
It's really fun, but for a

00:56:37.536 --> 00:56:40.096 A:middle
response about a tiny dog hat, I

00:56:40.096 --> 00:56:41.326 A:middle
think I'm going to go in a

00:56:41.326 --> 00:56:42.926 A:middle
different artistic direction.

00:56:44.236 --> 00:56:45.786 A:middle
So what I really need to do is

00:56:45.786 --> 00:56:47.016 A:middle
add a sticker from one of my

00:56:47.016 --> 00:56:48.066 A:middle
favorite sticker packs.

00:56:49.166 --> 00:56:51.026 A:middle
Ferdy looked really excited

00:56:51.026 --> 00:56:53.186 A:middle
about that new dog hat, so I'm

00:56:53.186 --> 00:56:56.656 A:middle
going to put him right here, and

00:56:56.656 --> 00:56:58.676 A:middle
now we have an all new way for

00:56:58.676 --> 00:57:00.406 A:middle
you to use Animoji.

00:57:00.406 --> 00:57:03.186 A:middle
I can apply my favorite Animoji

00:57:03.186 --> 00:57:05.026 A:middle
right here live.

00:57:06.516 --> 00:57:14.376 A:middle
[ Applause ]

00:57:14.876 --> 00:57:16.376 A:middle
Here's the Memoji I just

00:57:16.376 --> 00:57:18.346 A:middle
created, but I actually have

00:57:18.346 --> 00:57:19.746 A:middle
just the one.

00:57:20.096 --> 00:57:22.976 A:middle
It's of me in a very similar red

00:57:22.976 --> 00:57:25.386 A:middle
hat, which is kind of perfect

00:57:25.386 --> 00:57:26.366 A:middle
for twinning with my pup.

00:57:26.366 --> 00:57:32.276 A:middle
So I'm going to set up my shot,

00:57:32.726 --> 00:57:33.506 A:middle
snap, and send.

00:57:33.506 --> 00:57:36.146 A:middle
And that's a demo of the fun new

00:57:36.146 --> 00:57:36.876 A:middle
effects in messages.

00:57:36.876 --> 00:57:37.326 A:middle
To you Craig.

00:57:38.516 --> 00:57:47.566 A:middle
[ Applause ]

00:57:48.066 --> 00:57:49.546 A:middle
>> So that's Memoji and some fun

00:57:49.546 --> 00:57:51.396 A:middle
new effects in the camera and

00:57:51.396 --> 00:57:52.036 A:middle
messages.

00:57:52.606 --> 00:57:54.476 A:middle
Next, let's talk about Facetime.

00:57:56.466 --> 00:57:58.726 A:middle
Yeah. Facetime is the way that

00:57:58.826 --> 00:58:00.206 A:middle
so many of us connect with the

00:58:00.256 --> 00:58:01.786 A:middle
people in our lives and share

00:58:01.786 --> 00:58:02.796 A:middle
some of our most important

00:58:02.796 --> 00:58:04.456 A:middle
moments, and it's helped us

00:58:04.556 --> 00:58:06.546 A:middle
deepen our connect with people

00:58:06.546 --> 00:58:08.216 A:middle
important to us wherever they

00:58:08.216 --> 00:58:10.116 A:middle
are, and of course it's a fun

00:58:10.116 --> 00:58:11.356 A:middle
place just to hang out.

00:58:11.916 --> 00:58:13.886 A:middle
Now this year Facetime is going

00:58:14.046 --> 00:58:16.226 A:middle
to take a big leap forward

00:58:16.786 --> 00:58:19.116 A:middle
because today we're introducing

00:58:19.956 --> 00:58:20.916 A:middle
Group Facetime.

00:58:22.516 --> 00:58:27.586 A:middle
[ Applause ]

00:58:28.086 --> 00:58:30.496 A:middle
Now, you'll be able to facetime

00:58:31.106 --> 00:58:34.096 A:middle
with two people, three people,

00:58:34.986 --> 00:58:38.506 A:middle
actually up to 32 simultaneous

00:58:38.506 --> 00:58:38.976 A:middle
participants.

00:58:39.516 --> 00:58:42.966 A:middle
[ Applause ]

00:58:43.466 --> 00:58:46.126 A:middle
Now, setting up a group call

00:58:46.186 --> 00:58:47.256 A:middle
couldn't be easier.

00:58:47.616 --> 00:58:48.616 A:middle
Just instead of typing one

00:58:48.616 --> 00:58:50.286 A:middle
person's name, you can do many.

00:58:50.286 --> 00:58:51.466 A:middle
You can ring them by tapping

00:58:51.546 --> 00:58:53.826 A:middle
audio or video, but we also

00:58:53.826 --> 00:58:55.156 A:middle
introduced a great new way

00:58:55.156 --> 00:58:56.426 A:middle
because Facetime is now

00:58:56.466 --> 00:58:59.066 A:middle
integrated into messages, so you

00:58:59.066 --> 00:59:01.116 A:middle
can quickly go from a group chat

00:59:01.316 --> 00:59:03.606 A:middle
you have going directly into a

00:59:03.606 --> 00:59:05.736 A:middle
group Facetime, and members of

00:59:05.736 --> 00:59:07.516 A:middle
the group can join in and drop

00:59:07.516 --> 00:59:08.736 A:middle
out at any time.

00:59:09.266 --> 00:59:10.266 A:middle
It's really great.

00:59:10.546 --> 00:59:11.446 A:middle
Would you like to see it?

00:59:11.446 --> 00:59:12.676 A:middle
[applause] Well let's do a demo.

00:59:12.676 --> 00:59:16.826 A:middle
[applause] Well I think for our

00:59:16.826 --> 00:59:19.656 A:middle
first live demo of group

00:59:19.656 --> 00:59:22.096 A:middle
Facetime, I'm going to contact

00:59:22.176 --> 00:59:23.636 A:middle
the folks back in Cupertino.

00:59:23.866 --> 00:59:25.306 A:middle
I can just dive in to this

00:59:25.306 --> 00:59:27.306 A:middle
conversation I have going with

00:59:27.306 --> 00:59:28.556 A:middle
the members of the Facetime

00:59:28.556 --> 00:59:30.416 A:middle
team, and it looks like actually

00:59:30.416 --> 00:59:31.256 A:middle
they're already on a group

00:59:31.256 --> 00:59:33.506 A:middle
Facetime call, so I'm just going

00:59:33.996 --> 00:59:39.036 A:middle
to join right in.

00:59:39.996 --> 00:59:40.636 A:middle
Hey everybody.

00:59:41.556 --> 00:59:42.666 A:middle
>> Hey Craig.

00:59:43.536 --> 00:59:44.276 A:middle
>> Check it out.

00:59:44.636 --> 00:59:46.416 A:middle
So it's this beautiful Facetime

00:59:46.686 --> 00:59:49.426 A:middle
UI with these big gorgeous tiles

00:59:49.606 --> 00:59:51.196 A:middle
right up front where you see

00:59:51.196 --> 00:59:52.436 A:middle
some of the leaders of the

00:59:52.436 --> 00:59:53.816 A:middle
Facetime team, and down at the

00:59:53.816 --> 00:59:55.586 A:middle
bottom there's and area we call

00:59:55.586 --> 00:59:57.226 A:middle
the roster that contains

00:59:57.226 --> 00:59:57.906 A:middle
everybody else.

00:59:57.906 --> 00:59:59.226 A:middle
And of course I'm right there in

00:59:59.226 --> 01:00:00.326 A:middle
the lower right-hand corner.

01:00:01.166 --> 01:00:01.566 A:middle
>> Hey Craig.

01:00:02.206 --> 01:00:03.766 A:middle
Wait, am I on the big screen?

01:00:04.236 --> 01:00:05.726 A:middle
>> Yes, Lauren, this is not a

01:00:05.726 --> 01:00:06.636 A:middle
test.

01:00:06.636 --> 01:00:08.406 A:middle
You're in front of 6000 of your

01:00:08.406 --> 01:00:08.976 A:middle
biggest new fans.

01:00:09.516 --> 01:00:14.926 A:middle
[ Applause ]

01:00:15.426 --> 01:00:17.616 A:middle
Now, what you probably notice is

01:00:17.616 --> 01:00:19.066 A:middle
when Lauren spoke, her tile

01:00:19.166 --> 01:00:20.996 A:middle
automatically got larger to

01:00:20.996 --> 01:00:22.716 A:middle
reflect her prominence in the

01:00:22.716 --> 01:00:23.416 A:middle
conversation.

01:00:23.416 --> 01:00:25.216 A:middle
This is totally automatic.

01:00:25.486 --> 01:00:26.736 A:middle
Hey Roberto, how's it going back

01:00:26.776 --> 01:00:27.616 A:middle
there in Cupertino?

01:00:28.366 --> 01:00:30.256 A:middle
>> I'd say it's going pretty

01:00:30.446 --> 01:00:32.196 A:middle
well, and Lauren, sorry for

01:00:32.196 --> 01:00:34.166 A:middle
stealing your spotlight.

01:00:34.166 --> 01:00:35.296 A:middle
>> So this works of course for

01:00:35.296 --> 01:00:37.146 A:middle
people in the roster as well.

01:00:37.146 --> 01:00:38.076 A:middle
When they speak, they come

01:00:38.076 --> 01:00:38.526 A:middle
forward.

01:00:38.656 --> 01:00:39.746 A:middle
Hey Christopher, you ready to

01:00:39.746 --> 01:00:40.546 A:middle
make your big entrance?

01:00:40.586 --> 01:00:43.016 A:middle
>> Finally, my moment has come.

01:00:43.166 --> 01:00:43.876 A:middle
Hello world.

01:00:43.976 --> 01:00:47.696 A:middle
>> Now, well done.

01:00:49.546 --> 01:00:51.456 A:middle
Now you can control this too, so

01:00:51.496 --> 01:00:52.736 A:middle
I want to bring Woody front and

01:00:52.736 --> 01:00:55.026 A:middle
center, I just double tab.

01:00:55.026 --> 01:00:55.846 A:middle
There he is.

01:00:58.426 --> 01:00:59.826 A:middle
Woody, your baby is performing

01:00:59.826 --> 01:01:01.016 A:middle
admirably here.

01:01:01.336 --> 01:01:02.066 A:middle
>> Thanks Craig.

01:01:02.066 --> 01:01:03.066 A:middle
It's exciting to finally be able

01:01:03.066 --> 01:01:04.106 A:middle
to share Group Facetime with

01:01:04.106 --> 01:01:04.406 A:middle
everyone.

01:01:04.626 --> 01:01:05.856 A:middle
>> It sure is.

01:01:05.856 --> 01:01:07.846 A:middle
Now, we have not only all of

01:01:07.896 --> 01:01:09.696 A:middle
this, but we've also brought the

01:01:09.836 --> 01:01:11.406 A:middle
fun effects to the Facetime

01:01:11.616 --> 01:01:12.006 A:middle
camera.

01:01:12.006 --> 01:01:14.286 A:middle
I can just tap in, and I have

01:01:14.286 --> 01:01:17.956 A:middle
access to Animoji, filters, and

01:01:18.036 --> 01:01:19.936 A:middle
all of my sticker packs, and

01:01:19.936 --> 01:01:21.476 A:middle
everyone else on the call can

01:01:21.476 --> 01:01:22.716 A:middle
apply them too.

01:01:23.246 --> 01:01:25.186 A:middle
Now this is the future.

01:01:26.976 --> 01:01:27.326 A:middle
>> Hey, Craig.

01:01:27.396 --> 01:01:28.976 A:middle
Check this out, I'm a comic book

01:01:28.976 --> 01:01:30.396 A:middle
koala, something I've always

01:01:30.396 --> 01:01:31.936 A:middle
wanted to be.

01:01:31.936 --> 01:01:32.486 A:middle
[laughter]

01:01:32.486 --> 01:01:33.666 A:middle
>> I'm glad you've finally been

01:01:33.666 --> 01:01:34.776 A:middle
able to express that side of

01:01:34.776 --> 01:01:35.696 A:middle
yourself, Roberto.

01:01:35.696 --> 01:01:38.026 A:middle
Hey, Tim, is that you?

01:01:38.326 --> 01:01:39.146 A:middle
>> Yeah, it's me.

01:01:39.146 --> 01:01:40.306 A:middle
I've signed up to help test

01:01:40.306 --> 01:01:40.896 A:middle
Facetime.

01:01:40.896 --> 01:01:41.656 A:middle
>> All right.

01:01:41.656 --> 01:01:49.026 A:middle
[applause] Well, well thank you,

01:01:49.116 --> 01:01:49.226 A:middle
Tim.

01:01:49.226 --> 01:01:50.426 A:middle
Every little bit counts.

01:01:51.246 --> 01:01:52.636 A:middle
>> Happy to help, and thanks to

01:01:52.636 --> 01:01:54.276 A:middle
everyone on the Facetime team

01:01:54.276 --> 01:01:55.566 A:middle
for making it a reality.

01:01:55.776 --> 01:01:57.906 A:middle
I can't wait to start using it

01:01:57.906 --> 01:01:59.436 A:middle
every Sunday night to follow the

01:01:59.546 --> 01:02:03.036 A:middle
leadership team.

01:02:03.036 --> 01:02:04.086 A:middle
>> Looking forward to that, Tim.

01:02:04.086 --> 01:02:06.316 A:middle
Of course what I'm really

01:02:06.316 --> 01:02:07.716 A:middle
looking forward to is getting

01:02:07.716 --> 01:02:09.716 A:middle
Group Facetime to everyone on

01:02:09.716 --> 01:02:10.516 A:middle
iOS 12.

01:02:10.516 --> 01:02:12.036 A:middle
Thanks guys for a fantastic

01:02:12.066 --> 01:02:12.316 A:middle
call.

01:02:12.316 --> 01:02:12.966 A:middle
We'll see you back in Cupertino.

01:02:13.516 --> 01:02:21.726 A:middle
[ Applause ]

01:02:22.226 --> 01:02:23.286 A:middle
So that's Group Facetime.

01:02:24.086 --> 01:02:26.586 A:middle
It works on iPhone, iPad, and

01:02:26.686 --> 01:02:29.266 A:middle
Mac, and you can even answer an

01:02:29.336 --> 01:02:31.296 A:middle
audio on your wrist on your

01:02:31.296 --> 01:02:32.176 A:middle
Apple Watch.

01:02:33.166 --> 01:02:35.466 A:middle
So that's Facetime and Messages,

01:02:35.826 --> 01:02:37.946 A:middle
and this is iOS 12.

01:02:38.446 --> 01:02:40.906 A:middle
Improved performance, new AR

01:02:40.906 --> 01:02:43.856 A:middle
experiences, Siri Suggestions,

01:02:44.176 --> 01:02:46.676 A:middle
Screen Time, Memoji and fun

01:02:46.676 --> 01:02:48.156 A:middle
effects in the Messages camera,

01:02:48.626 --> 01:02:49.936 A:middle
and Group Facetime.

01:02:50.106 --> 01:02:52.056 A:middle
I hope you like it.

01:02:52.156 --> 01:02:53.046 A:middle
I'm going to hand it back to

01:02:53.136 --> 01:02:53.386 A:middle
Tim.

01:02:53.446 --> 01:02:53.966 A:middle
Thank you.

01:02:54.516 --> 01:02:57.856 A:middle
[ Applause ]

01:02:58.356 --> 01:02:59.076 A:middle
>> Thank you, Craig.

01:03:01.016 --> 01:03:03.636 A:middle
IOS 12 looks fantastic, and we

01:03:03.636 --> 01:03:05.326 A:middle
can't wait for everyone to get

01:03:05.326 --> 01:03:06.756 A:middle
their hands on it.

01:03:07.056 --> 01:03:09.216 A:middle
Next up, we'd like to talk about

01:03:09.216 --> 01:03:10.736 A:middle
the Apple Watch.

01:03:10.736 --> 01:03:14.586 A:middle
Yeah. [applause] When we began

01:03:14.586 --> 01:03:15.866 A:middle
development of the watch many

01:03:15.866 --> 01:03:17.866 A:middle
years ago, we had a vision for

01:03:17.866 --> 01:03:20.216 A:middle
just how impactful and essential

01:03:20.216 --> 01:03:22.796 A:middle
it could become in our lives, so

01:03:22.796 --> 01:03:24.866 A:middle
we worked very hard to create

01:03:24.986 --> 01:03:26.916 A:middle
something that you would love

01:03:26.916 --> 01:03:28.696 A:middle
and want to wear all the time,

01:03:29.526 --> 01:03:31.776 A:middle
and customers do love it.

01:03:31.776 --> 01:03:33.636 A:middle
In fact, Apple Watch is number

01:03:33.636 --> 01:03:38.216 A:middle
one in customer satisfaction,

01:03:38.216 --> 01:03:39.216 A:middle
[applause] and not just this

01:03:39.216 --> 01:03:41.066 A:middle
year, but every single year

01:03:41.066 --> 01:03:43.766 A:middle
since we launched in 2015.

01:03:44.296 --> 01:03:46.246 A:middle
And growth has been off the

01:03:46.246 --> 01:03:46.936 A:middle
charts.

01:03:47.796 --> 01:03:50.356 A:middle
Apple Watch grew 60 percent last

01:03:50.356 --> 01:03:50.686 A:middle
year.

01:03:51.416 --> 01:03:53.056 A:middle
We're constantly hearing from

01:03:53.056 --> 01:03:55.406 A:middle
customers about the many ways

01:03:55.406 --> 01:03:57.176 A:middle
that the Apple Watch has changed

01:03:57.176 --> 01:03:57.866 A:middle
their lives.

01:03:58.196 --> 01:04:00.646 A:middle
And I'd like to share just one

01:04:00.646 --> 01:04:02.696 A:middle
of them with you this morning.

01:04:04.036 --> 01:04:06.696 A:middle
Mary Dovgen was boating with her

01:04:06.756 --> 01:04:08.956 A:middle
husband, John, when due to a

01:04:08.956 --> 01:04:11.406 A:middle
medical condition all of John's

01:04:11.406 --> 01:04:13.496 A:middle
muscles went completely limp,

01:04:13.496 --> 01:04:15.536 A:middle
and he fell into the ice cold

01:04:15.536 --> 01:04:16.046 A:middle
water.

01:04:17.036 --> 01:04:18.546 A:middle
With her arms wrapped around

01:04:18.546 --> 01:04:21.086 A:middle
John to keep him from drowning,

01:04:21.236 --> 01:04:24.006 A:middle
Mary could not reach her phone

01:04:24.006 --> 01:04:25.846 A:middle
to call for help.

01:04:26.436 --> 01:04:28.696 A:middle
But with her Apple Watch, she

01:04:28.696 --> 01:04:31.306 A:middle
was able to call Siri, or to use

01:04:31.406 --> 01:04:34.666 A:middle
Siri to call 911, rescuers soon

01:04:34.666 --> 01:04:36.936 A:middle
arrived, and saved John's live.

01:04:38.516 --> 01:04:42.166 A:middle
[ Applause ]

01:04:42.666 --> 01:04:45.426 A:middle
As Mary told us, if it wasn't

01:04:45.426 --> 01:04:47.976 A:middle
for my Apple Watch, he really

01:04:47.976 --> 01:04:49.046 A:middle
would not be here today.

01:04:50.706 --> 01:04:52.176 A:middle
This is just one of the many

01:04:52.176 --> 01:04:53.726 A:middle
stories that we've heard about

01:04:53.726 --> 01:04:55.446 A:middle
about how Apple Watch is

01:04:55.446 --> 01:04:57.016 A:middle
impacting people's lives.

01:04:57.536 --> 01:04:59.416 A:middle
They range from getting people

01:04:59.416 --> 01:05:01.026 A:middle
to be more active, to helping

01:05:01.026 --> 01:05:04.556 A:middle
users live a healthier life, or

01:05:04.556 --> 01:05:06.296 A:middle
even to alerting users to an

01:05:06.296 --> 01:05:07.516 A:middle
elevated heart rate.

01:05:08.046 --> 01:05:10.496 A:middle
Apple Watch brings such amazing

01:05:10.496 --> 01:05:12.966 A:middle
capabilities right to the wrist,

01:05:13.496 --> 01:05:14.746 A:middle
and of course at the heart of

01:05:14.746 --> 01:05:17.206 A:middle
this is watchOS.

01:05:17.586 --> 01:05:19.206 A:middle
We're excited to introduce

01:05:19.206 --> 01:05:22.016 A:middle
watchOS 5 today, which brings

01:05:22.066 --> 01:05:23.976 A:middle
even more ways for you to stay

01:05:23.976 --> 01:05:26.906 A:middle
active and connected, and I'd

01:05:26.906 --> 01:05:28.676 A:middle
like to hand it off to Kevin

01:05:28.676 --> 01:05:30.196 A:middle
Lynch to tell you all about it.

01:05:30.506 --> 01:05:30.876 A:middle
Kevin.

01:05:31.516 --> 01:05:36.546 A:middle
[ Applause ]

01:05:37.046 --> 01:05:38.286 A:middle
>> Good morning.

01:05:38.286 --> 01:05:39.286 A:middle
You know, stories like that,

01:05:39.286 --> 01:05:40.476 A:middle
about how Apple Watch is

01:05:40.476 --> 01:05:41.596 A:middle
supporting people around the

01:05:41.596 --> 01:05:44.106 A:middle
world in even extreme situations

01:05:44.106 --> 01:05:45.456 A:middle
like Mary and John's but also in

01:05:45.456 --> 01:05:46.936 A:middle
their daily lives is really

01:05:46.936 --> 01:05:48.196 A:middle
super motivating to us as a

01:05:48.196 --> 01:05:48.536 A:middle
team.

01:05:48.536 --> 01:05:50.506 A:middle
And there are things you do

01:05:50.506 --> 01:05:51.906 A:middle
every day that shape your life.

01:05:51.996 --> 01:05:54.336 A:middle
And Apple Watch has two

01:05:54.416 --> 01:05:55.266 A:middle
[inaudible] working to help you

01:05:55.546 --> 01:05:57.046 A:middle
support those activities every

01:05:57.046 --> 01:05:57.316 A:middle
day.

01:05:58.636 --> 01:05:59.766 A:middle
First, staying active to

01:05:59.816 --> 01:06:00.986 A:middle
increase your well-being and

01:06:00.986 --> 01:06:02.336 A:middle
health and second being

01:06:02.336 --> 01:06:03.406 A:middle
connected to the people and the

01:06:03.406 --> 01:06:04.566 A:middle
information that you care most

01:06:04.566 --> 01:06:06.256 A:middle
about, and we're moving watchOS

01:06:06.256 --> 01:06:07.726 A:middle
in both of these areas.

01:06:08.406 --> 01:06:09.516 A:middle
Let's start with health and

01:06:09.516 --> 01:06:09.996 A:middle
fitness.

01:06:10.656 --> 01:06:11.596 A:middle
Now much of the power in the

01:06:11.596 --> 01:06:12.726 A:middle
health and fitness features that

01:06:12.726 --> 01:06:14.656 A:middle
we've put in Watch are really

01:06:14.656 --> 01:06:15.936 A:middle
empowered by the investment we

01:06:15.936 --> 01:06:18.056 A:middle
do to make sure the data you see

01:06:18.056 --> 01:06:19.046 A:middle
is accurate.

01:06:19.266 --> 01:06:20.376 A:middle
The data from our custom-built

01:06:20.376 --> 01:06:21.216 A:middle
heart rate sensor,

01:06:21.216 --> 01:06:23.436 A:middle
Accelerometer, Gyro, GPS, are

01:06:23.436 --> 01:06:24.596 A:middle
all thoroughly validated.

01:06:25.126 --> 01:06:26.456 A:middle
In fact, from our fitness lab,

01:06:26.756 --> 01:06:28.416 A:middle
we've studied over six terabytes

01:06:28.416 --> 01:06:30.496 A:middle
of data where 12,000 study

01:06:30.496 --> 01:06:32.466 A:middle
participants logged over 90,000

01:06:32.466 --> 01:06:33.466 A:middle
hours of sessions.

01:06:33.496 --> 01:06:35.056 A:middle
And they actually burned 2.3

01:06:35.056 --> 01:06:36.596 A:middle
million calories doing this.

01:06:37.226 --> 01:06:38.436 A:middle
We believe this is the largest

01:06:38.436 --> 01:06:39.876 A:middle
biometric data collection of its

01:06:39.876 --> 01:06:40.266 A:middle
kind.

01:06:40.596 --> 01:06:42.906 A:middle
And we take this information and

01:06:42.906 --> 01:06:43.966 A:middle
we work to integrate this

01:06:44.036 --> 01:06:45.066 A:middle
seamlessly with the user

01:06:45.066 --> 01:06:46.536 A:middle
experience so when you raise

01:06:46.536 --> 01:06:47.626 A:middle
your wrist and you look at your

01:06:47.626 --> 01:06:49.126 A:middle
activity rings, the information

01:06:49.126 --> 01:06:50.136 A:middle
is not only accurate, but it's

01:06:50.136 --> 01:06:51.386 A:middle
also meaningful to you.

01:06:51.786 --> 01:06:52.856 A:middle
We really love hearing about

01:06:52.856 --> 01:06:54.246 A:middle
your focus on closing these

01:06:54.246 --> 01:06:54.626 A:middle
rings.

01:06:55.516 --> 01:06:56.596 A:middle
And we really enable this

01:06:56.596 --> 01:06:57.506 A:middle
through a number of ways in

01:06:57.506 --> 01:06:58.176 A:middle
Apple Watch.

01:06:58.846 --> 01:07:00.666 A:middle
First, of course, we do daily

01:07:00.666 --> 01:07:01.706 A:middle
coaching so you can see what

01:07:01.706 --> 01:07:02.786 A:middle
your goals are for the day.

01:07:03.446 --> 01:07:04.826 A:middle
We also support celebrations

01:07:04.826 --> 01:07:06.976 A:middle
when you achieve your goals, and

01:07:06.976 --> 01:07:07.876 A:middle
we have special edition

01:07:07.876 --> 01:07:09.496 A:middle
challenges like the most recent

01:07:09.496 --> 01:07:11.176 A:middle
birthday challenge that we did.

01:07:11.586 --> 01:07:13.236 A:middle
And on a monthly basis, we do

01:07:13.236 --> 01:07:14.186 A:middle
monthly goals that are

01:07:14.186 --> 01:07:15.256 A:middle
personalized to you.

01:07:15.256 --> 01:07:17.626 A:middle
And of course the activity app

01:07:17.626 --> 01:07:19.076 A:middle
also supports activity sharing,

01:07:19.346 --> 01:07:20.366 A:middle
which has become one of the most

01:07:20.366 --> 01:07:21.826 A:middle
popular features of the activity

01:07:21.976 --> 01:07:22.306 A:middle
app.

01:07:22.676 --> 01:07:25.056 A:middle
Many of you love the excitement

01:07:25.056 --> 01:07:26.076 A:middle
of good old-fashioned

01:07:26.076 --> 01:07:27.516 A:middle
competition though, so in

01:07:27.516 --> 01:07:29.416 A:middle
watchOS 5, you can challenge any

01:07:29.416 --> 01:07:30.936 A:middle
of your activity-sharing friends

01:07:30.936 --> 01:07:32.326 A:middle
to a seven-day competition

01:07:32.326 --> 01:07:33.046 A:middle
whenever you would like.

01:07:33.046 --> 01:07:35.496 A:middle
And if they accept, you each try

01:07:35.496 --> 01:07:37.006 A:middle
to win the week by closing your

01:07:37.006 --> 01:07:38.066 A:middle
rings and earning points.

01:07:38.326 --> 01:07:39.296 A:middle
You earn one point for each

01:07:39.326 --> 01:07:40.106 A:middle
percent of a ring that you

01:07:40.106 --> 01:07:40.516 A:middle
close.

01:07:40.596 --> 01:07:42.096 A:middle
And while you're in the middle

01:07:42.096 --> 01:07:43.646 A:middle
of a competition, your progress

01:07:43.646 --> 01:07:45.146 A:middle
notifications are updated, do

01:07:45.146 --> 01:07:46.436 A:middle
not only show you the progress

01:07:46.436 --> 01:07:47.586 A:middle
your friends are making, but

01:07:47.586 --> 01:07:48.786 A:middle
also where you stand in the

01:07:48.786 --> 01:07:49.506 A:middle
competition.

01:07:50.046 --> 01:07:52.876 A:middle
And when you win, you receive a

01:07:52.876 --> 01:07:53.376 A:middle
new award.

01:07:53.906 --> 01:07:55.026 A:middle
We're really excited about this

01:07:55.026 --> 01:07:55.716 A:middle
edition, and if you're

01:07:55.716 --> 01:07:56.606 A:middle
competition, it gives you a

01:07:56.606 --> 01:07:57.946 A:middle
whole new way to enjoy the

01:07:57.946 --> 01:07:59.476 A:middle
activity app.

01:07:59.866 --> 01:08:00.496 A:middle
Now when you're doing

01:08:06.156 --> 01:08:06.556 A:middle
[applause]-- now when you do

01:08:06.556 --> 01:08:07.696 A:middle
want to go do a workout, there's

01:08:07.696 --> 01:08:08.886 A:middle
a lot of workout types you can

01:08:08.886 --> 01:08:10.606 A:middle
choose from, and they all have

01:08:10.656 --> 01:08:11.876 A:middle
custom algorithms to measure

01:08:11.876 --> 01:08:13.466 A:middle
things like calorie burn, pace,

01:08:13.466 --> 01:08:15.216 A:middle
distance, elevation gain, and

01:08:15.216 --> 01:08:16.076 A:middle
when you're swimming, it even

01:08:16.076 --> 01:08:17.416 A:middle
counts laps and detects which

01:08:17.416 --> 01:08:18.526 A:middle
swim strokes you're using.

01:08:18.756 --> 01:08:20.376 A:middle
And with Gym Kit, your metrics

01:08:20.376 --> 01:08:21.756 A:middle
are in sync with your favorite

01:08:21.756 --> 01:08:22.396 A:middle
gym equipment.

01:08:22.626 --> 01:08:23.546 A:middle
And we're really excited to

01:08:23.546 --> 01:08:24.486 A:middle
bring more enhancements to

01:08:24.486 --> 01:08:27.046 A:middle
workouts in watchOS 5, starting

01:08:27.046 --> 01:08:28.296 A:middle
with a new workout type for

01:08:28.296 --> 01:08:28.926 A:middle
yoga.

01:08:29.116 --> 01:08:30.336 A:middle
Now this works primarily from

01:08:30.336 --> 01:08:32.726 A:middle
your heart rate, and we

01:08:32.726 --> 01:08:34.256 A:middle
calibrate this to your fitness

01:08:34.256 --> 01:08:35.596 A:middle
through the rest of your day, so

01:08:35.596 --> 01:08:36.526 A:middle
now you can more accurately

01:08:36.526 --> 01:08:38.096 A:middle
track those yoga sessions

01:08:38.096 --> 01:08:39.616 A:middle
including those intense Vinyasa

01:08:39.656 --> 01:08:40.026 A:middle
sessions.

01:08:40.636 --> 01:08:42.686 A:middle
New we've also added a new

01:08:42.686 --> 01:08:44.166 A:middle
workout type for hiking.

01:08:44.556 --> 01:08:45.986 A:middle
This takes into account pace and

01:08:45.986 --> 01:08:47.676 A:middle
heart rate and elevation gain so

01:08:47.776 --> 01:08:48.806 A:middle
you can more accurately get

01:08:48.806 --> 01:08:50.056 A:middle
exercise credit while you're

01:08:50.056 --> 01:08:51.756 A:middle
hiking on steep terrain or

01:08:51.756 --> 01:08:52.626 A:middle
really long stages.

01:08:53.336 --> 01:08:56.726 A:middle
And Apple watch has become a

01:08:56.726 --> 01:08:58.536 A:middle
really great running companion

01:08:58.536 --> 01:08:59.816 A:middle
especially now that we've added

01:08:59.816 --> 01:09:01.746 A:middle
GPS and cellular and music

01:09:01.746 --> 01:09:02.366 A:middle
streaming.

01:09:02.366 --> 01:09:03.496 A:middle
And we're making this an even

01:09:03.496 --> 01:09:04.886 A:middle
better experience now for

01:09:04.886 --> 01:09:06.166 A:middle
training runs and races.

01:09:06.706 --> 01:09:07.666 A:middle
In addition to current and

01:09:07.666 --> 01:09:09.066 A:middle
average pace, you now have the

01:09:09.066 --> 01:09:10.456 A:middle
option to keep track of your

01:09:10.456 --> 01:09:12.126 A:middle
rolling mile pace, which is how

01:09:12.126 --> 01:09:13.436 A:middle
fast you ran the immediately

01:09:13.436 --> 01:09:14.266 A:middle
preceding mile.

01:09:14.986 --> 01:09:16.176 A:middle
You can also now set a custom

01:09:16.176 --> 01:09:17.876 A:middle
pace alert, so your Apple watch

01:09:17.876 --> 01:09:18.816 A:middle
will tap you when you're above

01:09:18.816 --> 01:09:19.716 A:middle
or below the pace that you've

01:09:19.716 --> 01:09:20.026 A:middle
set.

01:09:20.916 --> 01:09:22.236 A:middle
And finally, runners will now

01:09:22.236 --> 01:09:23.746 A:middle
get cadence so you can see your

01:09:23.746 --> 01:09:24.836 A:middle
current steps per minute.

01:09:24.836 --> 01:09:26.366 A:middle
We're really excited for runners

01:09:26.366 --> 01:09:27.506 A:middle
to try these out.

01:09:28.676 --> 01:09:28.906 A:middle
Now--

01:09:29.516 --> 01:09:33.936 A:middle
[ Applause ]

01:09:34.436 --> 01:09:35.526 A:middle
Now there are sometimes when you

01:09:35.526 --> 01:09:36.576 A:middle
forget to start a workout on

01:09:36.576 --> 01:09:37.446 A:middle
watch, but you've started

01:09:37.446 --> 01:09:39.176 A:middle
working out, and to solve this

01:09:39.176 --> 01:09:40.816 A:middle
now, we're adding automatic

01:09:40.816 --> 01:09:41.766 A:middle
workout detection.

01:09:42.516 --> 01:09:47.556 A:middle
[ Applause ]

01:09:48.056 --> 01:09:48.976 A:middle
So your Apple Watch will now

01:09:48.976 --> 01:09:50.106 A:middle
offer to start tracking your

01:09:50.106 --> 01:09:51.256 A:middle
workout if it senses that you're

01:09:51.256 --> 01:09:51.856 A:middle
beginning one.

01:09:52.036 --> 01:09:53.326 A:middle
And even if you press start

01:09:53.326 --> 01:09:54.866 A:middle
sometime after you began working

01:09:54.866 --> 01:09:56.546 A:middle
out, you'll get retroactive

01:09:56.626 --> 01:09:57.706 A:middle
credit for the workouts that you

01:09:57.706 --> 01:09:58.026 A:middle
did.

01:09:59.516 --> 01:10:03.156 A:middle
[ Applause ]

01:10:03.656 --> 01:10:04.946 A:middle
And [inaudible] wills support

01:10:04.946 --> 01:10:06.326 A:middle
all these great workouts on

01:10:06.326 --> 01:10:07.016 A:middle
Apple Watch.

01:10:08.326 --> 01:10:09.146 A:middle
Now when you reduce the

01:10:09.146 --> 01:10:10.256 A:middle
intensity of your movement or

01:10:10.256 --> 01:10:11.836 A:middle
your heart rate decreases but

01:10:11.836 --> 01:10:13.046 A:middle
you forget to end your workout,

01:10:13.046 --> 01:10:14.596 A:middle
of course Watch will also detect

01:10:14.626 --> 01:10:15.886 A:middle
that and suggest that you stop.

01:10:16.516 --> 01:10:21.406 A:middle
[ Applause ]

01:10:21.906 --> 01:10:23.256 A:middle
So, all these new features,

01:10:23.346 --> 01:10:25.036 A:middle
activity competitions, the new

01:10:25.036 --> 01:10:26.866 A:middle
yoga and hiking workout, new

01:10:26.866 --> 01:10:28.446 A:middle
features for runners and

01:10:28.446 --> 01:10:30.286 A:middle
automatic workout detection are

01:10:30.286 --> 01:10:31.586 A:middle
all enabling you to more

01:10:31.586 --> 01:10:32.876 A:middle
accurately track your workouts

01:10:32.876 --> 01:10:34.866 A:middle
and stay motivated while you do.

01:10:35.846 --> 01:10:36.826 A:middle
Now let's talk about being

01:10:36.826 --> 01:10:37.476 A:middle
connected.

01:10:38.496 --> 01:10:39.606 A:middle
Apple Watch enables you to

01:10:39.606 --> 01:10:41.256 A:middle
remain in the moment while also

01:10:41.256 --> 01:10:42.756 A:middle
easily connected to the people

01:10:42.756 --> 01:10:43.766 A:middle
and information that you care

01:10:43.766 --> 01:10:44.186 A:middle
about.

01:10:44.686 --> 01:10:45.926 A:middle
And the introduction of cellular

01:10:45.926 --> 01:10:47.126 A:middle
made this even better.

01:10:47.126 --> 01:10:48.416 A:middle
You can stay connected even when

01:10:48.416 --> 01:10:49.516 A:middle
you're going out for an evening,

01:10:49.596 --> 01:10:50.986 A:middle
running some errands, or even

01:10:50.986 --> 01:10:52.016 A:middle
going for a swim.

01:10:52.546 --> 01:10:53.716 A:middle
Or, stay in touch when your

01:10:53.716 --> 01:10:54.686 A:middle
phone might not be easily

01:10:54.686 --> 01:10:55.296 A:middle
available to you.

01:10:56.316 --> 01:10:57.366 A:middle
And staying connected with

01:10:57.366 --> 01:10:58.546 A:middle
people you love is something

01:10:58.546 --> 01:10:59.756 A:middle
that our customers love about

01:10:59.756 --> 01:11:00.356 A:middle
Apple Watch.

01:11:00.746 --> 01:11:01.906 A:middle
You can easily make or receive a

01:11:01.906 --> 01:11:03.226 A:middle
phone call, and you can hear the

01:11:03.226 --> 01:11:04.756 A:middle
emotion and tone at the other

01:11:04.756 --> 01:11:06.076 A:middle
end of the voice as you talk in

01:11:06.276 --> 01:11:07.006 A:middle
real time.

01:11:07.446 --> 01:11:08.816 A:middle
Or you can use Messages to have

01:11:08.846 --> 01:11:10.886 A:middle
impromptu, short conversations

01:11:10.886 --> 01:11:11.976 A:middle
with loved ones in a Message

01:11:11.976 --> 01:11:12.286 A:middle
threat.

01:11:13.086 --> 01:11:14.986 A:middle
In watchOS 5, you'll have an

01:11:14.986 --> 01:11:16.556 A:middle
entirely new way to communicate

01:11:16.556 --> 01:11:17.166 A:middle
on your watch.

01:11:17.396 --> 01:11:18.976 A:middle
That's real-time voice but with

01:11:18.976 --> 01:11:20.246 A:middle
a spontaneity of short

01:11:20.246 --> 01:11:20.746 A:middle
messaging.

01:11:21.346 --> 01:11:28.636 A:middle
>> Did you steal my chips?

01:11:29.286 --> 01:11:30.086 A:middle
>> Maybe.

01:11:30.306 --> 01:11:34.196 A:middle
>> I cannot wait until you go to

01:11:35.276 --> 01:11:35.436 A:middle
college.

01:11:35.436 --> 01:11:36.716 A:middle
>> Introducing Walkie Talkie.

01:11:38.516 --> 01:11:43.546 A:middle
[ Applause ]

01:11:44.046 --> 01:11:45.226 A:middle
This is a new app by Apple

01:11:45.226 --> 01:11:45.606 A:middle
Watch.

01:11:45.666 --> 01:11:47.306 A:middle
It's fun, easy way to talk with

01:11:47.306 --> 01:11:48.076 A:middle
friends and family.

01:11:48.406 --> 01:11:49.286 A:middle
Let's take a look at how it

01:11:49.286 --> 01:11:49.646 A:middle
works.

01:11:50.516 --> 01:11:51.546 A:middle
First you choose who you'd like

01:11:51.546 --> 01:11:52.736 A:middle
to enable Walkie Talkie with,

01:11:52.866 --> 01:11:54.416 A:middle
and it suggests some people that

01:11:54.416 --> 01:11:55.606 A:middle
you often communicate with, so

01:11:55.606 --> 01:11:56.476 A:middle
you could easily add them.

01:11:56.476 --> 01:11:58.306 A:middle
Now the first time that you do

01:11:58.306 --> 01:11:59.576 A:middle
this, your friend will receive a

01:11:59.576 --> 01:12:01.096 A:middle
one-time request to allow a

01:12:01.096 --> 01:12:02.216 A:middle
walkie talkie connection with

01:12:02.246 --> 01:12:02.496 A:middle
you.

01:12:02.836 --> 01:12:04.226 A:middle
If they accept, then you can

01:12:04.226 --> 01:12:05.206 A:middle
speak to each other with walkie

01:12:05.206 --> 01:12:06.206 A:middle
talkie whenever you like.

01:12:06.206 --> 01:12:08.426 A:middle
And to do this, you just press

01:12:08.466 --> 01:12:10.526 A:middle
to talk, and then your friend

01:12:10.526 --> 01:12:11.906 A:middle
can hear your voice just like a

01:12:11.906 --> 01:12:12.486 A:middle
walkie talkie.

01:12:12.486 --> 01:12:14.856 A:middle
And they're going to feel a

01:12:14.856 --> 01:12:15.546 A:middle
[inaudible] beep beep sound

01:12:15.546 --> 01:12:16.536 A:middle
right before your voice comes

01:12:16.536 --> 01:12:16.906 A:middle
out.

01:12:16.906 --> 01:12:18.436 A:middle
And this new watch-to-watch

01:12:18.436 --> 01:12:19.926 A:middle
connection works over cellular

01:12:19.926 --> 01:12:21.576 A:middle
or Wi-Fi, and it has really high

01:12:21.576 --> 01:12:22.366 A:middle
audio quality.

01:12:22.366 --> 01:12:23.336 A:middle
And it's a lot of fun.

01:12:23.336 --> 01:12:24.326 A:middle
We can't wait for you to try

01:12:24.326 --> 01:12:24.906 A:middle
this out.

01:12:24.906 --> 01:12:25.816 A:middle
That's walkie talkie.

01:12:26.516 --> 01:12:31.686 A:middle
[ Applause ]

01:12:32.186 --> 01:12:33.326 A:middle
Now last year we introduced a

01:12:33.326 --> 01:12:34.766 A:middle
Siri watch face, which presents

01:12:34.766 --> 01:12:35.766 A:middle
the right information to you at

01:12:35.766 --> 01:12:36.456 A:middle
the right time.

01:12:36.856 --> 01:12:38.266 A:middle
And Siri does this using machine

01:12:38.266 --> 01:12:39.136 A:middle
learning, so it's going to get

01:12:39.136 --> 01:12:40.006 A:middle
better at predicting your

01:12:40.006 --> 01:12:41.726 A:middle
actions over time by combining

01:12:41.726 --> 01:12:43.536 A:middle
inputs like the time of day,

01:12:43.536 --> 01:12:44.896 A:middle
your location, your daily

01:12:44.896 --> 01:12:46.296 A:middle
routines, or which apps you use

01:12:46.296 --> 01:12:46.566 A:middle
when.

01:12:46.966 --> 01:12:47.836 A:middle
We're making some great

01:12:47.836 --> 01:12:49.436 A:middle
enhancements to the Siri watch

01:12:49.436 --> 01:12:49.916 A:middle
face now.

01:12:50.836 --> 01:12:52.036 A:middle
First, we're adding new content.

01:12:52.036 --> 01:12:53.456 A:middle
So now you can get live sports

01:12:53.456 --> 01:12:55.016 A:middle
scores, you can get commute time

01:12:55.016 --> 01:12:56.756 A:middle
home or to work, or you can see

01:12:56.756 --> 01:12:58.086 A:middle
your heart rate, for example,

01:12:58.086 --> 01:12:59.676 A:middle
after a workout or your resting

01:12:59.676 --> 01:13:00.766 A:middle
heart rate.

01:13:01.476 --> 01:13:03.076 A:middle
And we're also adding Siri

01:13:03.076 --> 01:13:03.576 A:middle
Shortcuts.

01:13:03.576 --> 01:13:04.766 A:middle
So the shortcuts you saw coming

01:13:04.766 --> 01:13:06.766 A:middle
to iOS 12 are also going to be

01:13:06.766 --> 01:13:07.856 A:middle
available in watchOS.

01:13:08.526 --> 01:13:09.396 A:middle
So in addition to getting

01:13:09.396 --> 01:13:10.926 A:middle
relevant information, you'll

01:13:10.926 --> 01:13:12.546 A:middle
also receive predicted shortcuts

01:13:12.546 --> 01:13:14.046 A:middle
right on the Siri watch face.

01:13:14.506 --> 01:13:15.726 A:middle
So in a wrist raise, you'll be

01:13:15.726 --> 01:13:17.236 A:middle
able to directly do things like

01:13:17.596 --> 01:13:19.066 A:middle
turn on your leaving home scene

01:13:19.106 --> 01:13:20.966 A:middle
or start an outdoor walk or play

01:13:20.966 --> 01:13:22.416 A:middle
your favorite morning playlist.

01:13:22.416 --> 01:13:24.216 A:middle
And these shortcuts app based on

01:13:24.586 --> 01:13:25.796 A:middle
whether you typically do those

01:13:25.796 --> 01:13:27.256 A:middle
actions at those times.

01:13:27.456 --> 01:13:28.846 A:middle
So super easy now to just tap

01:13:28.846 --> 01:13:29.796 A:middle
and do those actions.

01:13:30.236 --> 01:13:32.586 A:middle
Also for the first time, you can

01:13:32.586 --> 01:13:34.446 A:middle
now use third party apps on the

01:13:34.536 --> 01:13:35.556 A:middle
Siri watch face.

01:13:36.056 --> 01:13:37.446 A:middle
So now you can see both relevant

01:13:37.446 --> 01:13:38.686 A:middle
content and shortcuts from your

01:13:38.686 --> 01:13:38.976 A:middle
favorite apps.

01:13:39.516 --> 01:13:45.616 A:middle
[ Applause ]

01:13:46.116 --> 01:13:47.176 A:middle
So if you always go running with

01:13:47.176 --> 01:13:49.056 A:middle
Nike Plus Run Club at a certain

01:13:49.056 --> 01:13:49.996 A:middle
time or you're logging your

01:13:49.996 --> 01:13:51.486 A:middle
meals with LoseIt or you use

01:13:51.486 --> 01:13:52.526 A:middle
City Mapware to find your

01:13:52.526 --> 01:13:54.016 A:middle
commute home, you just raise

01:13:54.016 --> 01:13:55.566 A:middle
your wrist and tap, it's that

01:13:55.566 --> 01:13:55.936 A:middle
easy.

01:13:56.386 --> 01:13:57.986 A:middle
So new content, support for

01:13:57.986 --> 01:13:59.856 A:middle
Shortcuts, and third-party apps

01:14:00.036 --> 01:14:01.546 A:middle
making for an even more powerful

01:14:01.546 --> 01:14:03.116 A:middle
Siri watch phase.

01:14:04.286 --> 01:14:06.306 A:middle
Now currently to talk to Siri

01:14:06.456 --> 01:14:07.236 A:middle
you raise your wrist and you

01:14:07.236 --> 01:14:08.386 A:middle
say, hey Siri.

01:14:08.426 --> 01:14:09.576 A:middle
And when you think about this,

01:14:09.746 --> 01:14:10.896 A:middle
it's quite a strong signal when

01:14:10.896 --> 01:14:12.166 A:middle
you raise your wrist and talk to

01:14:12.166 --> 01:14:12.836 A:middle
your watch.

01:14:12.836 --> 01:14:13.746 A:middle
It's kind of like when someone's

01:14:13.746 --> 01:14:14.796 A:middle
standing right in front of you,

01:14:14.966 --> 01:14:15.766 A:middle
you don't need to say hey

01:14:15.766 --> 01:14:16.676 A:middle
because you have their attention

01:14:16.676 --> 01:14:18.486 A:middle
already, so we're bringing this

01:14:18.486 --> 01:14:20.636 A:middle
same social cue to Siri on the

01:14:20.636 --> 01:14:23.116 A:middle
watch so you no longer need to

01:14:23.166 --> 01:14:23.856 A:middle
say, hey Siri.

01:14:24.886 --> 01:14:26.046 A:middle
You just raise your wrist and

01:14:26.046 --> 01:14:26.596 A:middle
talk to Siri.

01:14:32.316 --> 01:14:32.776 A:middle
[applause] Now we're also

01:14:32.776 --> 01:14:33.376 A:middle
bringing a number of

01:14:33.376 --> 01:14:34.956 A:middle
improvements to Notifications,

01:14:35.306 --> 01:14:36.536 A:middle
which are now more actionable

01:14:36.536 --> 01:14:37.246 A:middle
and interactive.

01:14:37.876 --> 01:14:38.906 A:middle
So, for example, with this

01:14:38.906 --> 01:14:40.516 A:middle
notification from Quantis, you

01:14:40.516 --> 01:14:41.556 A:middle
can check in and share your

01:14:41.556 --> 01:14:42.856 A:middle
flight details right from the

01:14:42.856 --> 01:14:43.646 A:middle
notification.

01:14:44.516 --> 01:14:45.536 A:middle
After you finish a ride with

01:14:45.536 --> 01:14:47.136 A:middle
Dee, you can scroll down.

01:14:47.256 --> 01:14:48.646 A:middle
You can rate your ride and pay

01:14:48.646 --> 01:14:50.256 A:middle
with Apple Pay right there in

01:14:50.256 --> 01:14:51.016 A:middle
the notification.

01:14:51.856 --> 01:14:53.076 A:middle
And with this one from Yelp that

01:14:53.076 --> 01:14:54.356 A:middle
your table is ready, if you need

01:14:54.356 --> 01:14:55.616 A:middle
a bit more time, you can extend

01:14:55.616 --> 01:14:56.916 A:middle
the reservation out a bit just

01:14:56.916 --> 01:14:57.576 A:middle
by tapping here.

01:14:58.116 --> 01:14:59.556 A:middle
So super easy now to interact

01:14:59.556 --> 01:15:00.506 A:middle
right in place inside

01:15:00.506 --> 01:15:01.366 A:middle
Notifications.

01:15:02.706 --> 01:15:04.006 A:middle
We've also improved our Message

01:15:04.006 --> 01:15:04.716 A:middle
notification.

01:15:05.216 --> 01:15:06.206 A:middle
Today if someone sends you a

01:15:06.206 --> 01:15:07.836 A:middle
weblink, you aren't able to view

01:15:07.836 --> 01:15:08.396 A:middle
it on your list.

01:15:08.976 --> 01:15:11.126 A:middle
With watchOS 5, we've integrated

01:15:11.126 --> 01:15:12.266 A:middle
WebKit, so now you have the

01:15:12.266 --> 01:15:14.106 A:middle
ability to view web content and

01:15:14.106 --> 01:15:15.196 A:middle
mail or messages.

01:15:16.376 --> 01:15:17.596 A:middle
You can even tap on that link,

01:15:18.246 --> 01:15:20.356 A:middle
yes, to easily view things like

01:15:20.576 --> 01:15:21.296 A:middle
menus here.

01:15:21.366 --> 01:15:23.566 A:middle
And while we think full browsing

01:15:23.566 --> 01:15:24.406 A:middle
doesn't make sense on your

01:15:24.406 --> 01:15:25.726 A:middle
wrist, there are times you get

01:15:25.776 --> 01:15:26.146 A:middle
content.

01:15:26.146 --> 01:15:27.036 A:middle
You'd like to see it right in

01:15:27.036 --> 01:15:28.246 A:middle
the moment, and now you'll be

01:15:28.246 --> 01:15:29.706 A:middle
able to do that and watch OS 5.

01:15:29.876 --> 01:15:30.756 A:middle
And the contents can be

01:15:30.756 --> 01:15:32.156 A:middle
formatted for the small screen,

01:15:32.156 --> 01:15:33.236 A:middle
and the where reader made is

01:15:33.236 --> 01:15:34.316 A:middle
available, it uses that on the

01:15:34.316 --> 01:15:34.806 A:middle
watch.

01:15:35.096 --> 01:15:36.756 A:middle
So WebKit on watchOS.

01:15:37.516 --> 01:15:43.546 A:middle
[ Applause ]

01:15:44.046 --> 01:15:45.086 A:middle
Now with watchOS 4, we

01:15:45.086 --> 01:15:46.546 A:middle
introduced an entirely new way

01:15:46.546 --> 01:15:47.656 A:middle
to listen to music while you're

01:15:47.656 --> 01:15:48.456 A:middle
on the go.

01:15:48.456 --> 01:15:50.096 A:middle
You can stream 48 million songs

01:15:50.096 --> 01:15:51.076 A:middle
on your wrist with Apple, or you

01:15:51.076 --> 01:15:52.666 A:middle
can listen to automatically

01:15:52.666 --> 01:15:54.266 A:middle
synced and created play lists.

01:15:54.656 --> 01:15:56.976 A:middle
And now with watchOS 5, we're

01:15:56.976 --> 01:15:57.916 A:middle
giving you even more to listen

01:15:57.916 --> 01:15:57.983 A:middle
to.

01:15:58.516 --> 01:16:02.966 A:middle
[ Applause ]

01:16:03.466 --> 01:16:03.886 A:middle
That's right.

01:16:04.176 --> 01:16:05.816 A:middle
The Apple podcast app is coming

01:16:05.816 --> 01:16:06.796 A:middle
to Apple Watch.

01:16:07.306 --> 01:16:08.526 A:middle
Upcoming episodes from

01:16:08.526 --> 01:16:09.796 A:middle
subscribed podcasts will be

01:16:09.796 --> 01:16:10.926 A:middle
automatically synced to your

01:16:10.926 --> 01:16:12.286 A:middle
watch, so you can get them right

01:16:12.286 --> 01:16:14.636 A:middle
there, or you can just ask Siri

01:16:14.636 --> 01:16:15.996 A:middle
to stream a podcast for you, and

01:16:15.996 --> 01:16:17.746 A:middle
it'll start playing and playback

01:16:17.746 --> 01:16:19.316 A:middle
resume across all your devices

01:16:19.356 --> 01:16:20.626 A:middle
so you can continue just where

01:16:20.626 --> 01:16:21.276 A:middle
you left off.

01:16:21.706 --> 01:16:22.626 A:middle
So that's Podcast.

01:16:24.026 --> 01:16:24.886 A:middle
Now those are the great new

01:16:24.886 --> 01:16:26.386 A:middle
features coming in watchOS 5.

01:16:26.386 --> 01:16:28.066 A:middle
So stay connected with people

01:16:28.066 --> 01:16:28.966 A:middle
and information that you care

01:16:28.966 --> 01:16:30.186 A:middle
most about, interactive

01:16:30.186 --> 01:16:32.546 A:middle
notifications, web content, new

01:16:32.546 --> 01:16:33.586 A:middle
content and shortcuts in the

01:16:33.586 --> 01:16:35.236 A:middle
Siri face, podcasts and of

01:16:35.236 --> 01:16:36.246 A:middle
course walkie talkie.

01:16:36.976 --> 01:16:37.836 A:middle
Now we'd like to show you this

01:16:37.836 --> 01:16:39.626 A:middle
stuff live in action, and we

01:16:39.626 --> 01:16:40.606 A:middle
thought we'd increase the

01:16:40.606 --> 01:16:41.916 A:middle
challenge a bit in our live demo

01:16:41.916 --> 01:16:43.496 A:middle
here today to keep it

01:16:43.496 --> 01:16:44.006 A:middle
interesting.

01:16:44.226 --> 01:16:45.976 A:middle
So, Jules, who helps lead our

01:16:45.976 --> 01:16:47.966 A:middle
fitness experiences, is actually

01:16:47.966 --> 01:16:48.786 A:middle
going to do the demo while

01:16:48.786 --> 01:16:48.976 A:middle
biking.

01:16:49.516 --> 01:16:55.556 A:middle
[ Applause ]

01:16:56.056 --> 01:16:57.486 A:middle
So Jules has expertise in

01:16:57.486 --> 01:16:58.546 A:middle
coaching, and she knows how to

01:16:58.546 --> 01:16:59.366 A:middle
move and demonstrate and

01:16:59.366 --> 01:17:00.506 A:middle
motivate all at the same time.

01:17:00.506 --> 01:17:01.146 A:middle
Take it away, Jules.

01:17:01.836 --> 01:17:02.646 A:middle
>> Thank you, Kevin.

01:17:02.646 --> 01:17:03.706 A:middle
I've got some great stuff to

01:17:03.706 --> 01:17:04.656 A:middle
show you that I think you're

01:17:04.656 --> 01:17:06.316 A:middle
really going to love, and the

01:17:06.316 --> 01:17:07.776 A:middle
bonus is, I get to work on

01:17:07.776 --> 01:17:09.936 A:middle
closing my rings while I do it.

01:17:09.936 --> 01:17:12.066 A:middle
So, first, I'm super excited to

01:17:12.066 --> 01:17:13.676 A:middle
show you how easy it is to start

01:17:13.676 --> 01:17:14.956 A:middle
a workout with GymKit.

01:17:14.956 --> 01:17:18.716 A:middle
I just tap to connect and accept

01:17:18.716 --> 01:17:20.296 A:middle
on the watch, and now I can

01:17:20.296 --> 01:17:22.646 A:middle
control and start the workout

01:17:22.646 --> 01:17:23.916 A:middle
right here from the console on

01:17:23.916 --> 01:17:24.436 A:middle
the bike.

01:17:24.986 --> 01:17:26.846 A:middle
All of my data between the watch

01:17:26.906 --> 01:17:28.416 A:middle
and the bike is in sync, and all

01:17:28.416 --> 01:17:29.526 A:middle
of my workout metrics are

01:17:29.526 --> 01:17:29.986 A:middle
accurate.

01:17:30.906 --> 01:17:32.046 A:middle
Now, I wouldn't typically be

01:17:32.046 --> 01:17:33.286 A:middle
trying to demo things for you

01:17:33.286 --> 01:17:34.336 A:middle
and sneak in a workout at the

01:17:34.336 --> 01:17:35.916 A:middle
same time, but I want to show

01:17:35.916 --> 01:17:37.426 A:middle
you activity competitions.

01:17:37.426 --> 01:17:39.536 A:middle
And to do that, I need to keep

01:17:39.536 --> 01:17:39.986 A:middle
moving.

01:17:40.296 --> 01:17:41.546 A:middle
This morning I got this

01:17:41.546 --> 01:17:44.586 A:middle
notification, and it says, your

01:17:44.586 --> 01:17:46.196 A:middle
competition with Jay is down to

01:17:46.196 --> 01:17:47.636 A:middle
the last day, and it's a close

01:17:47.636 --> 01:17:47.886 A:middle
one.

01:17:48.326 --> 01:17:49.336 A:middle
Have you got what it takes to

01:17:49.336 --> 01:17:49.586 A:middle
win?

01:17:49.586 --> 01:17:51.306 A:middle
Have I got what it takes?

01:17:51.306 --> 01:17:51.976 A:middle
You bet I do.

01:17:52.516 --> 01:17:55.656 A:middle
[ Applause ]

01:17:56.156 --> 01:17:57.716 A:middle
But if I scroll down, I can see

01:17:57.716 --> 01:17:58.876 A:middle
that Jay has moved ahead of me

01:17:58.876 --> 01:18:00.016 A:middle
by a couple of points, and

01:18:00.016 --> 01:18:01.116 A:middle
that's not okay because this

01:18:01.116 --> 01:18:02.046 A:middle
thing ends tonight.

01:18:02.286 --> 01:18:03.756 A:middle
So, I think I'm going to add a

01:18:03.756 --> 01:18:05.376 A:middle
little resistance to this

01:18:05.376 --> 01:18:07.156 A:middle
workout here and work to earn as

01:18:07.156 --> 01:18:08.536 A:middle
many points as possible and move

01:18:08.536 --> 01:18:09.606 A:middle
ahead of Jay by the time this

01:18:09.606 --> 01:18:10.346 A:middle
demo is done.

01:18:10.876 --> 01:18:13.956 A:middle
I can simply tap here and send

01:18:13.956 --> 01:18:15.376 A:middle
him a little smack talk to let

01:18:15.376 --> 01:18:16.376 A:middle
him know I'm coming for him.

01:18:16.376 --> 01:18:19.546 A:middle
Let me show you interactive

01:18:19.796 --> 01:18:21.576 A:middle
notifications because I have a

01:18:21.576 --> 01:18:22.806 A:middle
dinner reservation tonight that

01:18:22.806 --> 01:18:23.816 A:middle
I made through Yelp.

01:18:24.036 --> 01:18:25.466 A:middle
If all goes well here, I'm going

01:18:25.466 --> 01:18:26.496 A:middle
to go out with my girlfriends

01:18:26.496 --> 01:18:27.546 A:middle
from work to celebrate.

01:18:27.546 --> 01:18:29.606 A:middle
And because we all know that Jay

01:18:29.606 --> 01:18:30.406 A:middle
is going to lose this

01:18:30.406 --> 01:18:31.646 A:middle
competition, maybe I should

01:18:31.646 --> 01:18:33.716 A:middle
invite him along so it can be

01:18:33.716 --> 01:18:34.396 A:middle
his treat.

01:18:35.156 --> 01:18:37.216 A:middle
Now I can simply add to the

01:18:37.216 --> 01:18:38.516 A:middle
number of guests and confirm

01:18:38.776 --> 01:18:40.226 A:middle
right here in the app without

01:18:40.226 --> 01:18:41.596 A:middle
ever having to open it.

01:18:41.596 --> 01:18:42.746 A:middle
It's that simple.

01:18:43.516 --> 01:18:46.966 A:middle
[ Applause ]

01:18:47.466 --> 01:18:50.376 A:middle
Now in watchOS 5, notifications

01:18:50.376 --> 01:18:51.526 A:middle
from apps are smartly grouped

01:18:51.526 --> 01:18:52.736 A:middle
together, and here are a couple

01:18:52.736 --> 01:18:53.776 A:middle
messages from my friend

01:18:53.776 --> 01:18:54.266 A:middle
Catherine.

01:18:55.156 --> 01:18:56.116 A:middle
We're trying to get to a yoga

01:18:56.116 --> 01:18:57.276 A:middle
retreat this summer, and it

01:18:57.276 --> 01:18:59.036 A:middle
looks like she sent me a link.

01:18:59.036 --> 01:19:02.026 A:middle
Now, I can tap it here and see

01:19:02.026 --> 01:19:03.756 A:middle
if she's found somewhere great

01:19:03.756 --> 01:19:04.966 A:middle
for us to go.

01:19:04.966 --> 01:19:06.536 A:middle
Oh yeah, this looks beautiful.

01:19:06.946 --> 01:19:08.616 A:middle
I'm already in, but I can

01:19:08.616 --> 01:19:09.986 A:middle
continue to scroll through the

01:19:09.986 --> 01:19:11.676 A:middle
site and maybe read a little bit

01:19:11.676 --> 01:19:13.556 A:middle
more about the retreat, even

01:19:13.556 --> 01:19:14.536 A:middle
check the dates to make sure

01:19:14.536 --> 01:19:15.136 A:middle
that they work.

01:19:15.136 --> 01:19:16.656 A:middle
And I can do all that right here

01:19:16.656 --> 01:19:18.796 A:middle
from my wrist.

01:19:19.516 --> 01:19:23.736 A:middle
[ Applause ]

01:19:24.236 --> 01:19:25.536 A:middle
Let me show you the enhancements

01:19:25.536 --> 01:19:26.656 A:middle
that we've made to the new Siri

01:19:26.656 --> 01:19:27.156 A:middle
watch face.

01:19:27.256 --> 01:19:29.086 A:middle
At the top here, you see the

01:19:29.086 --> 01:19:30.366 A:middle
workout that I'm in right now,

01:19:30.516 --> 01:19:32.216 A:middle
and when I'm ready to get back

01:19:32.216 --> 01:19:33.146 A:middle
to it, I can just tap.

01:19:33.796 --> 01:19:35.526 A:middle
Next up is Glow Baby, because

01:19:35.526 --> 01:19:36.736 A:middle
it's about this time each day

01:19:36.736 --> 01:19:38.186 A:middle
that I check the app to see if

01:19:38.186 --> 01:19:39.176 A:middle
my husband has logged our

01:19:39.176 --> 01:19:39.816 A:middle
one-year-old's nap.

01:19:41.006 --> 01:19:42.156 A:middle
Oh, good job, baby.

01:19:42.156 --> 01:19:44.096 A:middle
You slept two hours, and you

01:19:44.096 --> 01:19:45.216 A:middle
parents know that good naps

01:19:45.346 --> 01:19:46.476 A:middle
equal good nights, so I'm

01:19:46.476 --> 01:19:48.326 A:middle
looking forward to that.

01:19:48.326 --> 01:19:50.716 A:middle
AR. As I scroll through my day,

01:19:50.816 --> 01:19:52.666 A:middle
I can see my next meeting.

01:19:52.666 --> 01:19:54.296 A:middle
I can see traffic and directions

01:19:54.296 --> 01:19:55.506 A:middle
to places that I'm going later

01:19:55.506 --> 01:19:55.956 A:middle
today.

01:19:55.956 --> 01:19:58.556 A:middle
Here's that dinner that Siri

01:19:58.556 --> 01:20:00.316 A:middle
found in my calendar, and

01:20:00.316 --> 01:20:01.866 A:middle
waiting for me at the end of my

01:20:01.866 --> 01:20:03.756 A:middle
day is a shortcut to my evening

01:20:03.756 --> 01:20:05.376 A:middle
meditation or ten percent

01:20:05.376 --> 01:20:06.656 A:middle
happier, nice.

01:20:07.966 --> 01:20:09.196 A:middle
Now, I want to check back in on

01:20:09.196 --> 01:20:10.846 A:middle
this competition, but I thought

01:20:10.846 --> 01:20:12.106 A:middle
it might be a good idea to get a

01:20:12.106 --> 01:20:13.486 A:middle
little moral support from my

01:20:13.486 --> 01:20:14.326 A:middle
number one fan.

01:20:14.906 --> 01:20:16.126 A:middle
And you heard Kevin say how

01:20:16.126 --> 01:20:17.796 A:middle
walkie talkie is so great for

01:20:17.796 --> 01:20:18.826 A:middle
staying in touch with close

01:20:18.826 --> 01:20:19.496 A:middle
friends and family.

01:20:19.766 --> 01:20:21.476 A:middle
So I set my daughter up with

01:20:21.476 --> 01:20:23.296 A:middle
walkie talkie so that she can

01:20:23.296 --> 01:20:24.446 A:middle
help demo what it's like to

01:20:24.446 --> 01:20:26.196 A:middle
receive one and maybe give me a

01:20:26.196 --> 01:20:27.096 A:middle
little bit of love up here.

01:20:27.096 --> 01:20:28.696 A:middle
Oh, there she is.

01:20:28.696 --> 01:20:34.896 A:middle
>> Mommy, I see you on TV.

01:20:34.896 --> 01:20:36.896 A:middle
>> Isn't that fun?

01:20:36.896 --> 01:20:38.086 A:middle
How am I doing?

01:20:38.726 --> 01:20:40.716 A:middle
>> So good.

01:20:40.716 --> 01:20:42.446 A:middle
I know you'll beat Uncle Jay,

01:20:43.036 --> 01:20:44.916 A:middle
#mommyforthewin.

01:20:46.156 --> 01:20:47.226 A:middle
>> Thanks Peach.

01:20:47.286 --> 01:20:47.726 A:middle
I love you.

01:20:48.516 --> 01:20:55.546 A:middle
[ Applause ]

01:20:56.046 --> 01:20:57.426 A:middle
And that's how walkie talkie

01:20:57.616 --> 01:20:57.976 A:middle
works.

01:20:57.976 --> 01:21:00.656 A:middle
AR. The time is now to check in

01:21:00.656 --> 01:21:02.606 A:middle
on this competition and see if I

01:21:02.606 --> 01:21:04.246 A:middle
have done enough to pull ahead.

01:21:04.326 --> 01:21:06.046 A:middle
I'm going to tap into activity

01:21:06.206 --> 01:21:07.466 A:middle
and swipe over to see the score.

01:21:07.696 --> 01:21:08.976 A:middle
Oh, yes.

01:21:09.516 --> 01:21:15.226 A:middle
[ Applause ]

01:21:15.726 --> 01:21:17.826 A:middle
Sorry Jay, but the day is still

01:21:17.826 --> 01:21:17.996 A:middle
young.

01:21:17.996 --> 01:21:19.486 A:middle
Thanks everybody, and back to

01:21:19.486 --> 01:21:19.826 A:middle
you, Kevin.

01:21:20.516 --> 01:21:26.856 A:middle
[ Applause ]

01:21:27.356 --> 01:21:28.086 A:middle
>> Way to go, Jules.

01:21:29.056 --> 01:21:30.546 A:middle
So in watchOS 5 we've enabled

01:21:30.546 --> 01:21:32.206 A:middle
even deeper integration on the

01:21:32.206 --> 01:21:34.026 A:middle
watch for apps, enabling them to

01:21:34.026 --> 01:21:35.126 A:middle
work right in the moment.

01:21:35.126 --> 01:21:37.276 A:middle
And apps can include interactive

01:21:37.276 --> 01:21:39.036 A:middle
controls within notifications so

01:21:39.156 --> 01:21:40.636 A:middle
you can quickly do more without

01:21:40.636 --> 01:21:42.186 A:middle
even opening an app like extend

01:21:42.186 --> 01:21:43.336 A:middle
your parking with Pay by Phone.

01:21:43.436 --> 01:21:45.366 A:middle
And with Shortcuts, there's also

01:21:45.366 --> 01:21:46.216 A:middle
new opportunities for

01:21:46.306 --> 01:21:47.826 A:middle
third-party apps to appear on

01:21:47.826 --> 01:21:48.966 A:middle
Apple Watch right on the watch

01:21:48.966 --> 01:21:49.196 A:middle
face.

01:21:49.636 --> 01:21:50.836 A:middle
You can tap on a shortcut on the

01:21:50.836 --> 01:21:52.846 A:middle
Siri face to order coffee, rent

01:21:52.846 --> 01:21:54.046 A:middle
a bike, or pick up where you

01:21:54.046 --> 01:21:55.426 A:middle
left off in a workout.

01:21:55.666 --> 01:21:56.756 A:middle
You can even use your custom

01:21:56.756 --> 01:21:58.456 A:middle
Siri commands that you created

01:21:58.456 --> 01:21:59.986 A:middle
on your phone to speak on your

01:21:59.986 --> 01:22:00.416 A:middle
watch.

01:22:01.486 --> 01:22:02.506 A:middle
And for native apps building

01:22:02.506 --> 01:22:03.906 A:middle
rich experiences, we've improved

01:22:03.906 --> 01:22:05.206 A:middle
the workout API for greater

01:22:05.206 --> 01:22:07.026 A:middle
performance, and we've added the

01:22:07.026 --> 01:22:08.686 A:middle
ability for third-party apps to

01:22:08.686 --> 01:22:09.976 A:middle
play background audio.

01:22:10.516 --> 01:22:14.966 A:middle
[ Applause ]

01:22:15.466 --> 01:22:16.686 A:middle
This enables you to easily sync

01:22:16.686 --> 01:22:17.866 A:middle
things, of course, like audio

01:22:17.866 --> 01:22:19.316 A:middle
books, favorite playlists,

01:22:19.556 --> 01:22:21.296 A:middle
guided meditations right to your

01:22:21.386 --> 01:22:22.366 A:middle
watch and to be able to play

01:22:22.366 --> 01:22:23.896 A:middle
continuously in the background.

01:22:24.506 --> 01:22:25.716 A:middle
Now there are so many other

01:22:25.716 --> 01:22:26.986 A:middle
features coming into watchOS

01:22:26.986 --> 01:22:28.156 A:middle
including things like the

01:22:28.156 --> 01:22:29.376 A:middle
ability to customize the button

01:22:29.376 --> 01:22:30.626 A:middle
arrangement in your control

01:22:30.626 --> 01:22:32.336 A:middle
center, or you can add an air

01:22:32.336 --> 01:22:33.426 A:middle
quality complication to your

01:22:33.426 --> 01:22:34.856 A:middle
watch face, but one really

01:22:34.856 --> 01:22:36.536 A:middle
exciting one is student ID

01:22:36.536 --> 01:22:36.926 A:middle
cards.

01:22:37.426 --> 01:22:38.756 A:middle
You're going to have the ability

01:22:38.756 --> 01:22:40.366 A:middle
to add your student ID card to

01:22:40.546 --> 01:22:42.496 A:middle
wallet on your iPhone and Apple

01:22:42.496 --> 01:22:43.016 A:middle
Watch.

01:22:43.976 --> 01:22:45.416 A:middle
And this works by simply holding

01:22:45.416 --> 01:22:47.016 A:middle
your watch near a meter anywhere

01:22:47.016 --> 01:22:48.066 A:middle
you can use your student ID

01:22:48.066 --> 01:22:49.636 A:middle
cards on and off campus.

01:22:49.976 --> 01:22:51.246 A:middle
You can get access to places

01:22:51.416 --> 01:22:53.736 A:middle
like your dorm or the library or

01:22:53.736 --> 01:22:54.726 A:middle
events on campus.

01:22:54.726 --> 01:22:55.996 A:middle
You can even pay for things like

01:22:55.996 --> 01:22:57.676 A:middle
snacks or laundry or dinners,

01:22:57.676 --> 01:22:59.076 A:middle
and this works with your watch

01:22:59.076 --> 01:23:00.686 A:middle
or your phone, and it will be

01:23:00.686 --> 01:23:02.706 A:middle
available this fall starting

01:23:02.706 --> 01:23:04.096 A:middle
with these universities and will

01:23:04.096 --> 01:23:05.606 A:middle
expand to more campuses over

01:23:05.606 --> 01:23:05.906 A:middle
time.

01:23:06.516 --> 01:23:12.676 A:middle
[ Applause ]

01:23:13.176 --> 01:23:14.816 A:middle
Now this is also Pride month,

01:23:14.816 --> 01:23:15.776 A:middle
and we're really excited to

01:23:15.776 --> 01:23:17.266 A:middle
introduce an all-new Pride

01:23:17.266 --> 01:23:17.966 A:middle
education watch band.

01:23:18.516 --> 01:23:24.546 A:middle
[ Applause ]

01:23:25.046 --> 01:23:25.886 A:middle
And we didn't stop there.

01:23:25.886 --> 01:23:27.136 A:middle
We made a beautiful new face

01:23:27.136 --> 01:23:28.366 A:middle
that matches perfectly with the

01:23:28.366 --> 01:23:28.726 A:middle
band.

01:23:29.516 --> 01:23:33.866 A:middle
[ Applause ]

01:23:34.366 --> 01:23:35.846 A:middle
And the face and the band are

01:23:35.846 --> 01:23:36.786 A:middle
available today.

01:23:36.786 --> 01:23:37.956 A:middle
And if you'd like to use the new

01:23:37.956 --> 01:23:39.296 A:middle
watch face, you can choose to

01:23:39.296 --> 01:23:40.276 A:middle
add it from the watch face

01:23:40.356 --> 01:23:42.136 A:middle
gallery starting at noon today.

01:23:42.136 --> 01:23:43.646 A:middle
That's just some of what's

01:23:43.646 --> 01:23:44.816 A:middle
coming in watchOS 5.

01:23:44.816 --> 01:23:45.706 A:middle
Thank you very much.

01:23:45.956 --> 01:23:46.366 A:middle
Back to Tim.

01:23:46.366 --> 01:23:46.726 A:middle
[applause]

01:23:46.726 --> 01:23:51.156 A:middle
>> Thanks Kevin.

01:23:51.156 --> 01:23:51.816 A:middle
Thank you, Kevin.

01:23:52.926 --> 01:23:54.436 A:middle
WatchOS just keeps getting

01:23:54.436 --> 01:23:56.476 A:middle
better and better, and we're

01:23:56.476 --> 01:23:58.156 A:middle
excited for you to try all of

01:23:58.156 --> 01:23:59.516 A:middle
these great new features to help

01:23:59.516 --> 01:24:00.656 A:middle
you stay more active and

01:24:00.656 --> 01:24:01.156 A:middle
connected.

01:24:01.926 --> 01:24:04.966 A:middle
Next up is Apple TV.

01:24:05.336 --> 01:24:10.036 A:middle
Last September, we introduced

01:24:10.036 --> 01:24:12.476 A:middle
Apple TV 4K, and our customers

01:24:12.476 --> 01:24:12.936 A:middle
love it.

01:24:13.556 --> 01:24:14.986 A:middle
Since its introduction, the

01:24:14.986 --> 01:24:16.976 A:middle
Apple TV business has grown an

01:24:16.976 --> 01:24:19.036 A:middle
incredible 50 percent.

01:24:19.966 --> 01:24:21.656 A:middle
Today, we've got some great new

01:24:21.656 --> 01:24:24.056 A:middle
enhancements to Apple TV 4K and

01:24:24.056 --> 01:24:25.616 A:middle
tvOS, and we think you're going

01:24:25.616 --> 01:24:26.426 A:middle
to love them.

01:24:26.706 --> 01:24:29.726 A:middle
So I'd like to invite Apple TV

01:24:29.726 --> 01:24:31.726 A:middle
lead designer, Jen Fuls

01:24:31.726 --> 01:24:32.716 A:middle
[phonetic] to the stage to tell

01:24:32.716 --> 01:24:33.446 A:middle
you all about it.

01:24:33.626 --> 01:24:34.026 A:middle
Jen. [applause]

01:24:34.436 --> 01:24:35.736 A:middle
>> Thanks Tim.

01:24:36.516 --> 01:24:39.676 A:middle
[ Applause ]

01:24:40.176 --> 01:24:41.406 A:middle
Apple TV is built on an

01:24:41.406 --> 01:24:43.756 A:middle
incredible platform, tvOS.

01:24:43.886 --> 01:24:46.746 A:middle
And tvOS is built specifically

01:24:46.776 --> 01:24:48.196 A:middle
for the living room, to make it

01:24:48.196 --> 01:24:50.196 A:middle
easy to enjoy your favorite TV

01:24:50.196 --> 01:24:52.876 A:middle
shows, movies, apps, and games.

01:24:53.536 --> 01:24:54.716 A:middle
Now as Tim mentioned, last

01:24:54.906 --> 01:24:56.886 A:middle
September, we introduced Apple

01:24:56.886 --> 01:24:59.526 A:middle
TV 4K with the goal of bringing

01:24:59.526 --> 01:25:01.286 A:middle
the highest quality cinematic

01:25:01.286 --> 01:25:03.266 A:middle
experience right to your home.

01:25:04.366 --> 01:25:07.006 A:middle
It offers both 4K and high

01:25:07.006 --> 01:25:09.006 A:middle
dynamic range, including support

01:25:09.006 --> 01:25:11.036 A:middle
for HDR 10 and Dolby Vision.

01:25:12.006 --> 01:25:14.086 A:middle
Time said, the new Apple TV is a

01:25:14.086 --> 01:25:16.596 A:middle
high fidelity powerhouse.

01:25:16.626 --> 01:25:18.386 A:middle
And to ensure you can enjoy this

01:25:18.496 --> 01:25:20.056 A:middle
beautiful experience with as

01:25:20.056 --> 01:25:23.626 A:middle
much content as possible, iTunes

01:25:23.626 --> 01:25:26.056 A:middle
offers the largest collection of

01:25:26.136 --> 01:25:27.716 A:middle
4K HDR movies.

01:25:28.516 --> 01:25:31.966 A:middle
[ Applause ]

01:25:32.466 --> 01:25:33.776 A:middle
And we've upgraded your

01:25:33.776 --> 01:25:35.196 A:middle
previously purchased movies to

01:25:35.246 --> 01:25:37.886 A:middle
4K HDR for free on all available

01:25:37.886 --> 01:25:38.336 A:middle
titles.

01:25:39.586 --> 01:25:42.196 A:middle
There are also, thank you, there

01:25:42.196 --> 01:25:44.836 A:middle
are also many 4K and HDR TV

01:25:44.836 --> 01:25:46.406 A:middle
shows available from popular

01:25:46.406 --> 01:25:48.476 A:middle
services like Amazon Prime video

01:25:48.476 --> 01:25:49.096 A:middle
and Netflix.

01:25:50.676 --> 01:25:52.176 A:middle
And we know what makes for an

01:25:52.176 --> 01:25:54.366 A:middle
amazing cinematic experience is

01:25:54.366 --> 01:25:56.306 A:middle
not just great picture quality.

01:25:56.746 --> 01:25:58.746 A:middle
It's also incredible sound.

01:25:58.746 --> 01:26:02.486 A:middle
So Apple TV 4K is bringing you

01:26:02.486 --> 01:26:04.626 A:middle
the latest in audio technology,

01:26:05.026 --> 01:26:07.976 A:middle
Dolby Atmos.

01:26:10.516 --> 01:26:15.116 A:middle
[ Applause ]

01:26:15.616 --> 01:26:18.316 A:middle
With Atmos, you get room-filling

01:26:18.316 --> 01:26:18.806 A:middle
sound.

01:26:19.106 --> 01:26:20.636 A:middle
The perfect complement to the

01:26:20.686 --> 01:26:23.066 A:middle
stunning visuals of Apple TV 4K.

01:26:23.736 --> 01:26:25.806 A:middle
Now what makes Atmos so special

01:26:26.396 --> 01:26:27.786 A:middle
is that unlike a traditional

01:26:27.846 --> 01:26:28.946 A:middle
surround sound setup, where

01:26:28.946 --> 01:26:30.366 A:middle
sound is assigned to channels

01:26:30.366 --> 01:26:31.536 A:middle
like the left or the right,

01:26:32.876 --> 01:26:34.676 A:middle
Dolby Atmos has the ability to

01:26:34.676 --> 01:26:36.726 A:middle
completely immerse you.

01:26:37.236 --> 01:26:38.786 A:middle
Atmos moves sound in

01:26:38.786 --> 01:26:39.966 A:middle
three-dimensional space,

01:26:40.396 --> 01:26:41.756 A:middle
creating an experience with

01:26:41.836 --> 01:26:44.006 A:middle
powerful audio that flows all

01:26:44.006 --> 01:26:44.406 A:middle
around you.

01:26:45.026 --> 01:26:46.686 A:middle
It puts you right in the center

01:26:46.686 --> 01:26:47.346 A:middle
of the action.

01:26:48.406 --> 01:26:50.116 A:middle
All this with a home theater

01:26:50.116 --> 01:26:52.376 A:middle
setup as simple as a Dolby Atmos

01:26:52.376 --> 01:26:54.566 A:middle
enabled soundbar and an Apple TV

01:26:54.626 --> 01:26:54.956 A:middle
4K.

01:26:55.786 --> 01:26:58.556 A:middle
In fact, Apple TV 4K is the only

01:26:58.556 --> 01:26:59.766 A:middle
streaming player to be both

01:26:59.816 --> 01:27:01.436 A:middle
Dolby Vision and Dolby Atmos

01:27:01.576 --> 01:27:01.976 A:middle
certified.

01:27:02.516 --> 01:27:07.706 A:middle
[ Applause ]

01:27:08.206 --> 01:27:09.916 A:middle
And this Fall, iTunes will be

01:27:09.916 --> 01:27:11.386 A:middle
bringing you the largest

01:27:11.386 --> 01:27:13.626 A:middle
collection of Atmos content

01:27:13.626 --> 01:27:13.896 A:middle
anywhere.

01:27:13.896 --> 01:27:16.796 A:middle
And just like with 4K HDR, your

01:27:17.376 --> 01:27:18.726 A:middle
iTunes libraries will be

01:27:18.726 --> 01:27:20.746 A:middle
upgraded to include Dolby Atmos

01:27:20.786 --> 01:27:22.976 A:middle
on all supported titles for

01:27:23.476 --> 01:27:27.646 A:middle
free.

01:27:27.646 --> 01:27:28.496 A:middle
[applause] Now of course these

01:27:28.496 --> 01:27:30.256 A:middle
movies and so much more are

01:27:30.256 --> 01:27:32.056 A:middle
available in the Apple TV app.

01:27:33.286 --> 01:27:35.376 A:middle
The Apple TV app is the center

01:27:35.376 --> 01:27:37.256 A:middle
of your video experience, a

01:27:37.386 --> 01:27:39.226 A:middle
single place to find and watch

01:27:39.266 --> 01:27:40.426 A:middle
what you love across your

01:27:40.516 --> 01:27:41.286 A:middle
favorite apps.

01:27:41.916 --> 01:27:44.206 A:middle
It's on Apple TV, iPad and

01:27:44.316 --> 01:27:45.966 A:middle
iPhone where you can find not

01:27:45.966 --> 01:27:47.516 A:middle
only On Demand TV shows and

01:27:47.516 --> 01:27:49.566 A:middle
movies but also live content

01:27:49.936 --> 01:27:51.006 A:middle
including sports.

01:27:51.526 --> 01:27:53.186 A:middle
The Apple TV app now offers a

01:27:53.186 --> 01:27:56.086 A:middle
huge range of live sports.

01:27:57.166 --> 01:27:59.136 A:middle
And we've added live news to

01:27:59.136 --> 01:28:00.886 A:middle
make it even easier to stay

01:28:00.886 --> 01:28:01.176 A:middle
current.

01:28:02.426 --> 01:28:04.386 A:middle
The edition of live sports and

01:28:04.386 --> 01:28:05.446 A:middle
news providers brings the

01:28:05.446 --> 01:28:07.116 A:middle
coverage of the TV app to over

01:28:07.116 --> 01:28:10.496 A:middle
100 video channels, giving you a

01:28:10.676 --> 01:28:12.716 A:middle
massive selection of content all

01:28:12.716 --> 01:28:13.516 A:middle
in one place.

01:28:14.356 --> 01:28:16.246 A:middle
With all this, Apple TV is the

01:28:16.246 --> 01:28:18.266 A:middle
best box to connect to your TV.

01:28:18.616 --> 01:28:20.366 A:middle
And that's now more true than

01:28:20.366 --> 01:28:22.196 A:middle
ever as more and more cable

01:28:22.196 --> 01:28:24.256 A:middle
companies fundamentally shift

01:28:24.616 --> 01:28:25.976 A:middle
how video gets to your TV.

01:28:26.466 --> 01:28:27.936 A:middle
This typical cable box is

01:28:27.976 --> 01:28:31.026 A:middle
becoming a thing of the past as

01:28:31.076 --> 01:28:32.276 A:middle
these companies embrace

01:28:32.276 --> 01:28:33.636 A:middle
internet-based delivery.

01:28:34.236 --> 01:28:36.466 A:middle
And many of them share our

01:28:36.466 --> 01:28:38.676 A:middle
vision of Apple TV as the one

01:28:38.676 --> 01:28:41.106 A:middle
device for live, On Demand, and

01:28:41.136 --> 01:28:43.666 A:middle
Cloud DVR content.

01:28:43.666 --> 01:28:44.596 A:middle
And we've already started

01:28:44.596 --> 01:28:46.076 A:middle
working with partners around the

01:28:46.076 --> 01:28:47.486 A:middle
world to make this a reality.

01:28:48.956 --> 01:28:50.396 A:middle
In France, we're working with

01:28:50.456 --> 01:28:51.166 A:middle
Canal Plus.

01:28:52.246 --> 01:28:53.636 A:middle
Almost a third of French

01:28:53.636 --> 01:28:55.036 A:middle
households subscribe to Canal

01:28:55.106 --> 01:28:57.096 A:middle
services, and their subscribers

01:28:57.156 --> 01:28:58.646 A:middle
can now choose Apple TV to

01:28:58.776 --> 01:29:00.536 A:middle
access more than 100 live

01:29:00.536 --> 01:29:02.896 A:middle
channels and some of the biggest

01:29:02.896 --> 01:29:04.646 A:middle
sports including the French Open

01:29:04.646 --> 01:29:05.236 A:middle
in 4K.

01:29:06.236 --> 01:29:09.206 A:middle
In Switzerland, we've partnered

01:29:09.206 --> 01:29:09.756 A:middle
with Salt.

01:29:10.446 --> 01:29:11.946 A:middle
Salt just launched a new TV

01:29:11.946 --> 01:29:14.036 A:middle
service with more than 300 live

01:29:14.086 --> 01:29:16.226 A:middle
TV channels, and it's available

01:29:16.226 --> 01:29:18.316 A:middle
exclusively on Apple TV.

01:29:18.846 --> 01:29:21.606 A:middle
And I'm really excited to

01:29:21.606 --> 01:29:22.666 A:middle
announce that here in the U.S.,

01:29:22.896 --> 01:29:24.526 A:middle
Charter Spectrum will be coming

01:29:24.526 --> 01:29:25.976 A:middle
to Apple TV late this year.

01:29:26.516 --> 01:29:31.756 A:middle
[ Applause ]

01:29:32.256 --> 01:29:34.526 A:middle
That means that up to 50 million

01:29:34.526 --> 01:29:35.896 A:middle
homes will be able to choose

01:29:35.896 --> 01:29:38.016 A:middle
Apple TV to access all their

01:29:38.016 --> 01:29:39.986 A:middle
live channels and thousands of

01:29:39.986 --> 01:29:40.926 A:middle
On Demand programs.

01:29:41.536 --> 01:29:43.326 A:middle
And, they'll be able to use Siri

01:29:43.326 --> 01:29:45.556 A:middle
and the TV app to get access to

01:29:45.556 --> 01:29:47.326 A:middle
their TV service not only on

01:29:47.326 --> 01:29:51.926 A:middle
Apple TV but on iPhone and iPad

01:29:52.086 --> 01:29:52.346 A:middle
as well.

01:29:52.346 --> 01:29:53.556 A:middle
Now with nearly any cable

01:29:53.556 --> 01:29:55.326 A:middle
subscription, you can get access

01:29:55.416 --> 01:29:57.916 A:middle
to dozens of video channels like

01:29:57.916 --> 01:30:00.626 A:middle
ESPN, Showtime, NBC, and many

01:30:00.626 --> 01:30:02.836 A:middle
more, but it used to be really

01:30:02.836 --> 01:30:04.896 A:middle
painful to set up, having to

01:30:04.896 --> 01:30:06.156 A:middle
authenticate each app

01:30:06.376 --> 01:30:07.146 A:middle
individually.

01:30:07.376 --> 01:30:08.516 A:middle
I'm sure all of you have seen

01:30:08.516 --> 01:30:09.926 A:middle
that six-digit code you have to

01:30:09.926 --> 01:30:11.396 A:middle
go online and type into a web

01:30:11.436 --> 01:30:11.726 A:middle
browser.

01:30:11.726 --> 01:30:14.486 A:middle
Well, last year we introduced

01:30:14.486 --> 01:30:15.256 A:middle
single sign-on.

01:30:15.926 --> 01:30:17.836 A:middle
Enter your cable credentials

01:30:17.836 --> 01:30:20.256 A:middle
only once, and we unlock all of

01:30:20.256 --> 01:30:21.566 A:middle
the apps your subscription

01:30:21.566 --> 01:30:22.186 A:middle
supports.

01:30:22.936 --> 01:30:24.926 A:middle
Well now we're making it even

01:30:24.926 --> 01:30:27.976 A:middle
easier with zero sign-ons.

01:30:28.516 --> 01:30:32.706 A:middle
[ Applause ]

01:30:33.206 --> 01:30:34.876 A:middle
So now if you're on your TV

01:30:34.876 --> 01:30:36.226 A:middle
provider's broadband network,

01:30:36.696 --> 01:30:38.826 A:middle
we'll securely and automatically

01:30:38.866 --> 01:30:40.716 A:middle
unlock all the supported apps

01:30:40.716 --> 01:30:42.026 A:middle
included with your TV service.

01:30:42.596 --> 01:30:43.856 A:middle
No credentials needed.

01:30:43.856 --> 01:30:45.336 A:middle
It just works.

01:30:46.426 --> 01:30:47.496 A:middle
Charter Spectrum [applause]--

01:30:47.616 --> 01:30:51.586 A:middle
this is really awesome-- and

01:30:51.586 --> 01:30:52.816 A:middle
Charter Spectrum will be the

01:30:52.926 --> 01:30:54.236 A:middle
first to support zero sign-on

01:30:54.526 --> 01:30:55.446 A:middle
and we'll be adding more

01:30:55.446 --> 01:30:56.446 A:middle
providers over time.

01:30:57.676 --> 01:30:59.086 A:middle
We're also giving you even more

01:30:59.086 --> 01:31:00.696 A:middle
options for ways to control your

01:31:00.696 --> 01:31:01.236 A:middle
Apple TV.

01:31:02.226 --> 01:31:03.866 A:middle
For example, you can get quick

01:31:03.866 --> 01:31:05.546 A:middle
access on your iPhone where

01:31:05.546 --> 01:31:07.046 A:middle
Apple TV users will get the

01:31:07.046 --> 01:31:09.056 A:middle
Apple TV remote automatically

01:31:09.126 --> 01:31:10.106 A:middle
added to control center.

01:31:10.826 --> 01:31:12.876 A:middle
And, for those that have

01:31:12.876 --> 01:31:14.346 A:middle
installed home control systems,

01:31:14.666 --> 01:31:15.816 A:middle
we're working with the leading

01:31:15.816 --> 01:31:17.296 A:middle
providers so that you can use

01:31:17.296 --> 01:31:18.746 A:middle
their remotes to control your

01:31:18.826 --> 01:31:21.066 A:middle
Apple TV, even including support

01:31:21.066 --> 01:31:21.556 A:middle
for Siri.

01:31:22.296 --> 01:31:26.426 A:middle
At Apple, I love working with an

01:31:26.426 --> 01:31:28.456 A:middle
amazing team designing for a

01:31:28.456 --> 01:31:30.226 A:middle
product that I enjoy every day

01:31:30.336 --> 01:31:32.176 A:middle
and on the biggest screen in my

01:31:32.296 --> 01:31:32.576 A:middle
home.

01:31:33.206 --> 01:31:36.586 A:middle
I get to watch all my favorite

01:31:36.586 --> 01:31:38.616 A:middle
movies, TV shows and more.

01:31:39.816 --> 01:31:42.336 A:middle
Over 40 million songs including

01:31:42.336 --> 01:31:44.596 A:middle
the best metal on Apple Music.

01:31:45.836 --> 01:31:47.936 A:middle
All of my photos, videos, and

01:31:47.936 --> 01:31:50.836 A:middle
memories as well as thousands of

01:31:50.836 --> 01:31:52.956 A:middle
apps and games that many of you

01:31:52.956 --> 01:31:53.346 A:middle
have built.

01:31:54.256 --> 01:31:57.236 A:middle
And, Apple TV brings some

01:31:57.296 --> 01:31:59.856 A:middle
amazing views right to my living

01:31:59.856 --> 01:32:00.996 A:middle
room with Aerials.

01:32:02.336 --> 01:32:03.676 A:middle
Now, one of the questions I get

01:32:03.676 --> 01:32:05.336 A:middle
asked the most about Aerials,

01:32:05.336 --> 01:32:06.826 A:middle
especially by my family members

01:32:06.826 --> 01:32:08.506 A:middle
is where is this?

01:32:08.786 --> 01:32:10.956 A:middle
Well, this ball with just a tap

01:32:11.126 --> 01:32:13.116 A:middle
of the Siri remote, you'll now

01:32:13.116 --> 01:32:15.226 A:middle
be able to see every Arial

01:32:15.226 --> 01:32:15.676 A:middle
location.

01:32:16.516 --> 01:32:21.126 A:middle
[ Applause ]

01:32:21.626 --> 01:32:23.186 A:middle
And, you can even swipe between

01:32:23.186 --> 01:32:25.486 A:middle
locations so you can see even

01:32:25.486 --> 01:32:25.796 A:middle
more.

01:32:25.796 --> 01:32:29.486 A:middle
And today, I have an incredible

01:32:29.486 --> 01:32:31.136 A:middle
new location to share with you.

01:32:31.136 --> 01:32:34.406 A:middle
For the past year, we've been

01:32:34.406 --> 01:32:36.076 A:middle
collaborating closely with an

01:32:36.076 --> 01:32:38.046 A:middle
amazing partner, filming some

01:32:38.186 --> 01:32:39.676 A:middle
stunning footage from around the

01:32:39.676 --> 01:32:42.216 A:middle
world with a very unique vantage

01:32:42.306 --> 01:32:46.716 A:middle
point, and here it is.

01:32:46.906 --> 01:32:46.986 A:middle
Earth.

01:32:49.516 --> 01:32:55.206 A:middle
[ Applause ]

01:32:55.706 --> 01:32:57.426 A:middle
This is filmed by astronauts

01:32:57.426 --> 01:32:59.156 A:middle
aboard the International Space

01:32:59.156 --> 01:32:59.866 A:middle
Station.

01:33:00.156 --> 01:33:01.706 A:middle
You can see Sicily just off the

01:33:01.706 --> 01:33:03.396 A:middle
boot of Italy, and check out

01:33:03.396 --> 01:33:04.606 A:middle
that Mediterranean Sea.

01:33:04.606 --> 01:33:06.516 A:middle
The blue is just phenomenal.

01:33:06.516 --> 01:33:08.636 A:middle
So here's a fun fact.

01:33:09.356 --> 01:33:10.946 A:middle
The Space Station makes an orbit

01:33:10.946 --> 01:33:13.026 A:middle
every 90 minutes, so that means

01:33:13.076 --> 01:33:15.926 A:middle
they get 16 sunrises and sunsets

01:33:15.926 --> 01:33:16.356 A:middle
every day.

01:33:16.356 --> 01:33:18.696 A:middle
And with all those sunsets,

01:33:18.696 --> 01:33:21.206 A:middle
nighttime can be particularly

01:33:21.286 --> 01:33:22.486 A:middle
stunning the way those urban

01:33:22.546 --> 01:33:23.656 A:middle
areas pop with light.

01:33:24.436 --> 01:33:25.666 A:middle
Here we are flying over South

01:33:25.736 --> 01:33:26.796 A:middle
Korea toward Japan.

01:33:27.596 --> 01:33:29.066 A:middle
You can see Tokyo coming into

01:33:29.066 --> 01:33:31.006 A:middle
view at the top, some distant

01:33:31.046 --> 01:33:33.296 A:middle
stars, and even upper reaches of

01:33:33.296 --> 01:33:34.616 A:middle
the Earth's atmosphere, which is

01:33:34.616 --> 01:33:36.306 A:middle
that orange band enveloping the

01:33:37.096 --> 01:33:37.166 A:middle
Earth.

01:33:41.146 --> 01:33:42.676 A:middle
And here's one that might look a

01:33:42.676 --> 01:33:43.726 A:middle
little more familiar.

01:33:43.966 --> 01:33:45.636 A:middle
This is the Northern California

01:33:45.636 --> 01:33:47.166 A:middle
coast heading southward.

01:33:47.896 --> 01:33:48.986 A:middle
You can see Lake Tahoe

01:33:49.046 --> 01:33:51.646 A:middle
surrounded by snowcaps and the

01:33:51.646 --> 01:33:52.496 A:middle
San Francisco Bay.

01:33:54.096 --> 01:33:56.966 A:middle
These are truly incredible and

01:33:56.966 --> 01:33:58.696 A:middle
offer such a unique perspective

01:33:58.696 --> 01:33:59.226 A:middle
on the world.

01:33:59.696 --> 01:34:01.586 A:middle
I'd like to give a huge thanks

01:34:01.706 --> 01:34:03.026 A:middle
to the International Space

01:34:03.026 --> 01:34:05.226 A:middle
Station National Lab and CASIS

01:34:05.226 --> 01:34:06.546 A:middle
for all their help in making

01:34:06.606 --> 01:34:07.606 A:middle
this a possibility.

01:34:08.516 --> 01:34:13.846 A:middle
[ Applause ]

01:34:14.346 --> 01:34:15.546 A:middle
These are going to look

01:34:15.736 --> 01:34:19.366 A:middle
incredible at home in 4K HDR.

01:34:20.596 --> 01:34:21.686 A:middle
So that's tvOS.

01:34:21.686 --> 01:34:24.826 A:middle
Apple TV gives you amazing

01:34:24.826 --> 01:34:27.546 A:middle
picture and sound with 4K HDR

01:34:27.546 --> 01:34:29.066 A:middle
and now Dolby Atmos.

01:34:29.836 --> 01:34:31.316 A:middle
And the Apple TV app is the

01:34:31.516 --> 01:34:33.416 A:middle
center of your video experience.

01:34:33.856 --> 01:34:36.326 A:middle
Available on Apple TV, iPad, and

01:34:36.326 --> 01:34:38.076 A:middle
iPhone, it's the one place to

01:34:38.076 --> 01:34:39.856 A:middle
find all your favorite TV shows,

01:34:40.126 --> 01:34:41.676 A:middle
movies, sports, and news.

01:34:41.676 --> 01:34:43.366 A:middle
And with that, I'll hand it back

01:34:43.366 --> 01:34:43.536 A:middle
to Tim.

01:34:43.596 --> 01:34:43.826 A:middle
Thank you.

01:34:44.516 --> 01:34:47.906 A:middle
[ Applause ]

01:34:48.406 --> 01:34:49.236 A:middle
>> Thanks Jen.

01:34:51.396 --> 01:34:55.346 A:middle
Apple TV 4K and tvOS look and

01:34:55.456 --> 01:34:56.656 A:middle
sound awesome.

01:34:56.896 --> 01:34:58.636 A:middle
You're really going to love it.

01:34:58.806 --> 01:35:00.026 A:middle
Next up is the Mac.

01:35:01.236 --> 01:35:03.406 A:middle
At Apple [applause]-- yeah.

01:35:05.056 --> 01:35:06.026 A:middle
We love the Mac.

01:35:06.856 --> 01:35:08.696 A:middle
The Mac was the first computer

01:35:08.696 --> 01:35:11.656 A:middle
that made powerful technology so

01:35:11.656 --> 01:35:14.056 A:middle
easy to use and put the customer

01:35:14.056 --> 01:35:16.076 A:middle
at the center of the experience.

01:35:16.076 --> 01:35:17.736 A:middle
And of course that remains at

01:35:17.736 --> 01:35:19.386 A:middle
the core of all Apple products.

01:35:19.386 --> 01:35:23.576 A:middle
For more than 30 years, the Mac

01:35:23.576 --> 01:35:25.546 A:middle
has empowered people to create

01:35:25.546 --> 01:35:27.906 A:middle
all kinds of amazing things,

01:35:28.926 --> 01:35:31.136 A:middle
from the personal to the

01:35:31.136 --> 01:35:31.976 A:middle
professional.

01:35:32.636 --> 01:35:34.706 A:middle
Today, we're excited to take Mac

01:35:34.706 --> 01:35:36.606 A:middle
a huge leap forward.

01:35:37.226 --> 01:35:39.156 A:middle
The next version of macOS is

01:35:39.156 --> 01:35:40.906 A:middle
chock full of new features

01:35:40.906 --> 01:35:43.246 A:middle
inspired by pro-users but

01:35:43.246 --> 01:35:44.856 A:middle
designed for everyone.

01:35:45.276 --> 01:35:47.256 A:middle
I'd like to bring Craig back up

01:35:47.306 --> 01:35:47.856 A:middle
to talk about it.

01:35:47.856 --> 01:35:47.976 A:middle
Craig.

01:35:48.516 --> 01:35:54.556 A:middle
[ Applause ]

01:35:55.056 --> 01:35:57.826 A:middle
>> Hello again.

01:35:57.826 --> 01:35:59.576 A:middle
It's true that macOS is the

01:35:59.576 --> 01:36:02.396 A:middle
heart of what makes a Mac a Mac.

01:36:03.506 --> 01:36:05.636 A:middle
And we want as many Mac users as

01:36:05.676 --> 01:36:07.186 A:middle
possible to have access to our

01:36:07.186 --> 01:36:09.126 A:middle
latest software, and that's why

01:36:09.286 --> 01:36:10.876 A:middle
six years ago with the

01:36:10.876 --> 01:36:13.156 A:middle
introduction of OS 10 Mavericks,

01:36:13.486 --> 01:36:15.096 A:middle
we began offering our macOS

01:36:15.096 --> 01:36:17.566 A:middle
updates free for Mac users.

01:36:17.566 --> 01:36:19.656 A:middle
And 2013 was also the year that

01:36:19.656 --> 01:36:21.236 A:middle
we first introduced our

01:36:21.236 --> 01:36:23.106 A:middle
California naming theme.

01:36:24.036 --> 01:36:25.986 A:middle
Now after spending a year by the

01:36:25.986 --> 01:36:28.036 A:middle
ocean, we not only modernized

01:36:28.076 --> 01:36:29.876 A:middle
the look and feel of macOS, but

01:36:30.416 --> 01:36:32.206 A:middle
we headed to the mountains with

01:36:32.206 --> 01:36:34.016 A:middle
macOS Yosemite.

01:36:35.266 --> 01:36:38.076 A:middle
Now, as you may be aware, our

01:36:38.076 --> 01:36:39.646 A:middle
naming of Mac releases is

01:36:39.646 --> 01:36:41.616 A:middle
handled by our crack marketing

01:36:41.616 --> 01:36:44.766 A:middle
organization, and as you've

01:36:44.766 --> 01:36:46.456 A:middle
probably noticed, they went on a

01:36:46.736 --> 01:36:49.006 A:middle
four-year mountain-bound bender.

01:36:50.936 --> 01:36:52.176 A:middle
[laughter] In El Capitan we

01:36:52.176 --> 01:36:54.336 A:middle
added metal, our ground-breaking

01:36:54.336 --> 01:36:55.626 A:middle
graphics technology.

01:36:56.136 --> 01:36:57.696 A:middle
In Sierra, we brought Siri to

01:36:57.696 --> 01:36:58.936 A:middle
the Mac and extended our

01:36:58.936 --> 01:37:00.706 A:middle
capabilities and continuity.

01:37:01.266 --> 01:37:03.466 A:middle
And last year with High Sierra,

01:37:03.666 --> 01:37:05.566 A:middle
we focused on deep technology,

01:37:05.676 --> 01:37:07.326 A:middle
preparing the Mac for future

01:37:07.326 --> 01:37:07.886 A:middle
innovation.

01:37:08.596 --> 01:37:10.146 A:middle
Well this year, we made some

01:37:10.146 --> 01:37:13.246 A:middle
striking changes to macOS, and

01:37:13.246 --> 01:37:15.446 A:middle
we've left the high country for

01:37:15.446 --> 01:37:17.306 A:middle
a place entirely different but

01:37:17.306 --> 01:37:20.046 A:middle
not less beautiful and here

01:37:20.046 --> 01:37:22.046 A:middle
still in California, and I'd

01:37:22.046 --> 01:37:23.286 A:middle
like to take you there now.

01:37:24.156 --> 01:37:30.176 A:middle
Our next release of macOS is

01:37:30.176 --> 01:37:32.006 A:middle
macOS Mojave.

01:37:33.516 --> 01:37:39.556 A:middle
[ Applause ]

01:37:40.056 --> 01:37:41.946 A:middle
Now, Mojave is beautiful during

01:37:41.946 --> 01:37:43.366 A:middle
the day, but what really

01:37:43.366 --> 01:37:45.486 A:middle
captured our imagination was the

01:37:45.486 --> 01:37:47.886 A:middle
beauty of the desert at night.

01:37:48.936 --> 01:37:52.566 A:middle
And this inspired one of our

01:37:52.566 --> 01:37:55.156 A:middle
most distinctive new features,

01:37:55.826 --> 01:37:59.726 A:middle
and I'd like to show it to you

01:38:00.656 --> 01:38:00.726 A:middle
now.

01:38:02.796 --> 01:38:05.846 A:middle
So here we are live in macOS

01:38:06.196 --> 01:38:08.536 A:middle
Mojave, and I'd like to show you

01:38:09.276 --> 01:38:11.006 A:middle
a new side of Mojave.

01:38:12.056 --> 01:38:14.216 A:middle
We call it dark mode.

01:38:15.516 --> 01:38:22.776 A:middle
[ Applause ]

01:38:23.276 --> 01:38:25.476 A:middle
And as you see, dark mode is not

01:38:25.476 --> 01:38:27.096 A:middle
just about the dock or the menu

01:38:27.096 --> 01:38:27.386 A:middle
bar.

01:38:27.386 --> 01:38:28.506 A:middle
It extends to your Windows

01:38:28.506 --> 01:38:30.146 A:middle
Chrome, your sidebar, and even

01:38:30.146 --> 01:38:32.196 A:middle
the content of the Windows, and

01:38:32.196 --> 01:38:33.526 A:middle
it's so great for Pros.

01:38:33.526 --> 01:38:35.256 A:middle
It makes photographic content

01:38:35.706 --> 01:38:38.356 A:middle
absolutely pop off the screen.

01:38:38.646 --> 01:38:40.116 A:middle
It's just gorgeous.

01:38:40.896 --> 01:38:44.116 A:middle
It's so nice.

01:38:44.116 --> 01:38:46.386 A:middle
And this is great not just for

01:38:46.386 --> 01:38:48.636 A:middle
photography but when working on

01:38:48.726 --> 01:38:51.076 A:middle
presentations or documents.

01:38:51.586 --> 01:38:53.106 A:middle
It's also great doing ordinary

01:38:53.166 --> 01:38:53.506 A:middle
things.

01:38:53.566 --> 01:38:54.706 A:middle
Maybe you're working in a dark

01:38:54.706 --> 01:38:55.246 A:middle
environment.

01:38:55.786 --> 01:38:57.166 A:middle
Just look at calendar.

01:38:58.166 --> 01:39:00.736 A:middle
Even mail in dark mode.

01:39:00.856 --> 01:39:01.626 A:middle
It's so great.

01:39:02.606 --> 01:39:04.206 A:middle
And I think some of us are going

01:39:04.206 --> 01:39:05.446 A:middle
to want to run dark mode just

01:39:05.446 --> 01:39:07.126 A:middle
because it's so cool.

01:39:07.316 --> 01:39:09.826 A:middle
I mean your emoji look great.

01:39:09.826 --> 01:39:11.326 A:middle
Your photos look great.

01:39:11.516 --> 01:39:13.586 A:middle
I mean check out your album art

01:39:13.956 --> 01:39:16.766 A:middle
and music or your For You feed

01:39:17.406 --> 01:39:18.286 A:middle
in Apple Music.

01:39:18.706 --> 01:39:19.956 A:middle
But I think one audience that's

01:39:19.956 --> 01:39:21.366 A:middle
going to especially appreciate

01:39:21.366 --> 01:39:22.526 A:middle
dark mode are some of you here

01:39:22.526 --> 01:39:24.746 A:middle
in this room, our developers,

01:39:25.366 --> 01:39:26.796 A:middle
because Expo looks fantastic in

01:39:27.116 --> 01:39:27.656 A:middle
dark mode.

01:39:28.516 --> 01:39:33.096 A:middle
[ Applause ]

01:39:33.596 --> 01:39:35.746 A:middle
Whether it's your source code or

01:39:35.746 --> 01:39:37.396 A:middle
even interface builder and all

01:39:37.396 --> 01:39:39.466 A:middle
of its inspectors, they just

01:39:39.466 --> 01:39:41.826 A:middle
look fantastic in black.

01:39:41.826 --> 01:39:44.666 A:middle
And that's a quick look at dark

01:39:44.666 --> 01:39:44.966 A:middle
mode.

01:39:46.246 --> 01:39:49.286 A:middle
Now, we were so inspired by this

01:39:49.656 --> 01:39:51.926 A:middle
changing desktop wallpaper that

01:39:52.206 --> 01:39:53.576 A:middle
we decided to add a new feature

01:39:53.576 --> 01:39:54.966 A:middle
to Mojave that I think you'll

01:39:54.966 --> 01:39:55.726 A:middle
enjoy.

01:39:56.396 --> 01:39:58.676 A:middle
It's called dynamic desktop, and

01:39:58.676 --> 01:39:59.576 A:middle
when you're using it, you're

01:39:59.576 --> 01:40:01.836 A:middle
desktop actually subtly changes

01:40:01.906 --> 01:40:04.196 A:middle
throughout the day from morning,

01:40:04.706 --> 01:40:07.666 A:middle
to afternoon, to evening.

01:40:08.406 --> 01:40:09.376 A:middle
It's really cool.

01:40:10.086 --> 01:40:12.286 A:middle
Now, there's much more to Mojave

01:40:12.286 --> 01:40:14.106 A:middle
that I'd like to share with you

01:40:15.136 --> 01:40:16.706 A:middle
through demos, and it starts

01:40:17.616 --> 01:40:18.586 A:middle
with the desktop.

01:40:19.726 --> 01:40:23.416 A:middle
Now, the desktop is so crucial

01:40:23.416 --> 01:40:25.186 A:middle
to how many of us use our Macs.

01:40:25.186 --> 01:40:26.076 A:middle
When we have files that we're

01:40:26.076 --> 01:40:27.786 A:middle
actively working on, we often

01:40:27.786 --> 01:40:29.466 A:middle
put them on the desktop, but the

01:40:29.466 --> 01:40:31.476 A:middle
result can be a desktop that

01:40:31.476 --> 01:40:32.966 A:middle
looks something like this.

01:40:34.746 --> 01:40:36.146 A:middle
And so now in Mojave we have a

01:40:36.286 --> 01:40:38.376 A:middle
really great solution, and we

01:40:38.376 --> 01:40:41.106 A:middle
call it Desktop Stacks.

01:40:43.516 --> 01:40:46.576 A:middle
[ Applause ]

01:40:47.076 --> 01:40:48.716 A:middle
All of the contents of your

01:40:48.796 --> 01:40:51.416 A:middle
desktop are automatically

01:40:51.416 --> 01:40:53.636 A:middle
arranged into these stacks, and

01:40:53.636 --> 01:40:56.526 A:middle
they can be arranged by kind, by

01:40:56.666 --> 01:40:58.856 A:middle
date, or even by tag, and

01:40:58.946 --> 01:41:00.256 A:middle
they're really easy to use.

01:41:00.356 --> 01:41:01.446 A:middle
You just click on them.

01:41:01.606 --> 01:41:02.926 A:middle
You can see all the contents in

01:41:02.926 --> 01:41:03.376 A:middle
the stack.

01:41:03.766 --> 01:41:05.076 A:middle
You can double click to open a

01:41:05.076 --> 01:41:07.136 A:middle
document and put it away.

01:41:07.136 --> 01:41:08.896 A:middle
And they stay organized.

01:41:09.286 --> 01:41:10.726 A:middle
So for instance, if I bring

01:41:10.786 --> 01:41:12.756 A:middle
forward mail, maybe I drag an

01:41:12.756 --> 01:41:14.076 A:middle
image out, I want you to watch

01:41:14.076 --> 01:41:15.596 A:middle
what happens because the image

01:41:15.656 --> 01:41:17.606 A:middle
flies right into the right

01:41:17.776 --> 01:41:18.116 A:middle
stack.

01:41:18.856 --> 01:41:20.806 A:middle
Now you can also scrub your

01:41:20.806 --> 01:41:21.426 A:middle
stacks.

01:41:21.806 --> 01:41:22.846 A:middle
So, for instance, I'll just

01:41:22.986 --> 01:41:24.606 A:middle
scrub across this stack.

01:41:25.866 --> 01:41:27.706 A:middle
You see I can select between

01:41:27.706 --> 01:41:30.706 A:middle
different photos, pick one up.

01:41:30.776 --> 01:41:32.026 A:middle
Actually let me just hide mail

01:41:32.026 --> 01:41:33.366 A:middle
here mid drag.

01:41:33.566 --> 01:41:34.986 A:middle
I got a little excited with my,

01:41:36.516 --> 01:41:38.066 A:middle
with all of my stack action.

01:41:39.706 --> 01:41:43.826 A:middle
So I can just drag this out and

01:41:43.826 --> 01:41:45.796 A:middle
drop it in just like that.

01:41:45.796 --> 01:41:47.676 A:middle
And that's a quick look at

01:41:47.676 --> 01:41:48.476 A:middle
Stacks.

01:41:48.546 --> 01:41:48.613 A:middle
Now--

01:41:49.516 --> 01:41:52.966 A:middle
[ Applause ]

01:41:53.466 --> 01:41:54.966 A:middle
We've also brought some great

01:41:55.026 --> 01:41:57.076 A:middle
new changes to the finder.

01:41:57.436 --> 01:41:58.946 A:middle
I'd like to show them to you

01:41:58.946 --> 01:41:59.306 A:middle
now.

01:42:00.226 --> 01:42:03.746 A:middle
Now it starts with a new view.

01:42:04.266 --> 01:42:07.396 A:middle
We all enjoy using icon view,

01:42:08.416 --> 01:42:09.286 A:middle
list view.

01:42:09.396 --> 01:42:11.376 A:middle
There's of course column view,

01:42:11.376 --> 01:42:13.716 A:middle
but now we've added an all-new

01:42:13.716 --> 01:42:15.686 A:middle
view called gallery view.

01:42:15.686 --> 01:42:18.566 A:middle
It has a big preview up top, a

01:42:18.566 --> 01:42:19.846 A:middle
set of thumbnails along the

01:42:19.846 --> 01:42:21.656 A:middle
bottom, and it makes it easy to

01:42:21.656 --> 01:42:24.526 A:middle
preview images, video,

01:42:24.936 --> 01:42:27.486 A:middle
presentations, documents,

01:42:28.036 --> 01:42:31.306 A:middle
spreadsheets, PDFs, and of

01:42:31.306 --> 01:42:33.596 A:middle
course with images sometimes you

01:42:33.596 --> 01:42:35.086 A:middle
want to know more detail about,

01:42:35.086 --> 01:42:35.936 A:middle
for instance, how they were

01:42:35.936 --> 01:42:37.336 A:middle
captured, and now the new

01:42:37.336 --> 01:42:39.786 A:middle
sidebar in Mojave really helps

01:42:40.146 --> 01:42:42.756 A:middle
because it now supports full

01:42:42.756 --> 01:42:45.056 A:middle
metadata, so you can see around

01:42:45.056 --> 01:42:47.376 A:middle
your photo, the camera you took

01:42:47.376 --> 01:42:49.776 A:middle
the photo on, the kind of lens,

01:42:50.026 --> 01:42:51.836 A:middle
the aperture settings, and so

01:42:51.836 --> 01:42:52.176 A:middle
forth.

01:42:52.496 --> 01:42:53.486 A:middle
It's really handy.

01:42:53.486 --> 01:42:55.886 A:middle
And you'll notice also along the

01:42:55.946 --> 01:42:57.216 A:middle
bottom there's this new area

01:42:57.216 --> 01:42:59.586 A:middle
called Quick Actions, and Quick

01:42:59.586 --> 01:43:01.066 A:middle
Actions that you act on the

01:43:01.066 --> 01:43:02.126 A:middle
current photo.

01:43:02.356 --> 01:43:03.586 A:middle
So, for instance, if I have a

01:43:03.586 --> 01:43:05.326 A:middle
photo like this and I want to

01:43:05.326 --> 01:43:07.026 A:middle
edit it, I don't have to open it

01:43:07.026 --> 01:43:07.956 A:middle
and go through a new app.

01:43:08.486 --> 01:43:10.476 A:middle
I can rotate it right here

01:43:10.476 --> 01:43:12.446 A:middle
inside the finder.

01:43:12.706 --> 01:43:14.076 A:middle
It's really powerful.

01:43:14.266 --> 01:43:15.786 A:middle
Now this sidebar is available in

01:43:15.786 --> 01:43:16.916 A:middle
other views of the finder.

01:43:17.336 --> 01:43:18.486 A:middle
So for instance, I'm just going

01:43:18.486 --> 01:43:19.746 A:middle
to bring up the preview pane

01:43:19.746 --> 01:43:21.106 A:middle
here, and I'm going to do a

01:43:21.106 --> 01:43:25.136 A:middle
multi selection of a PDF as well

01:43:25.136 --> 01:43:27.116 A:middle
as several images, and you'll

01:43:27.116 --> 01:43:28.366 A:middle
notice that the quick actions

01:43:28.366 --> 01:43:30.566 A:middle
area is contextual, so it shows

01:43:30.566 --> 01:43:32.716 A:middle
me create PDF as an option.

01:43:33.126 --> 01:43:34.406 A:middle
I'm going to click create PDF,

01:43:34.406 --> 01:43:36.176 A:middle
and it's going to assemble all

01:43:36.176 --> 01:43:38.256 A:middle
of these photos into a PDF just

01:43:38.256 --> 01:43:39.406 A:middle
like that.

01:43:39.406 --> 01:43:41.306 A:middle
But what's really great is these

01:43:41.306 --> 01:43:43.496 A:middle
actions are also customizable,

01:43:43.936 --> 01:43:45.396 A:middle
so you can create automator

01:43:45.396 --> 01:43:47.446 A:middle
actions and assign them to

01:43:47.446 --> 01:43:50.036 A:middle
buttons here inside of Finder.

01:43:50.546 --> 01:43:51.616 A:middle
So you'll notice that now that I

01:43:51.616 --> 01:43:53.596 A:middle
have this PDF selected, I have

01:43:53.596 --> 01:43:55.426 A:middle
an option to run a custom

01:43:55.426 --> 01:43:56.576 A:middle
automator action that I've

01:43:56.576 --> 01:43:58.526 A:middle
created called Watermark PDF.

01:43:59.526 --> 01:44:01.256 A:middle
When I click it, my custom

01:44:01.256 --> 01:44:04.286 A:middle
action runs, and my document is

01:44:04.286 --> 01:44:06.946 A:middle
watermarked, just like that.

01:44:06.946 --> 01:44:08.436 A:middle
And those are some quick

01:44:08.436 --> 01:44:10.666 A:middle
enhancements to the finder.

01:44:12.516 --> 01:44:15.996 A:middle
[ Applause ]

01:44:16.496 --> 01:44:18.256 A:middle
Now a tool that I think many of

01:44:18.256 --> 01:44:20.026 A:middle
us love when working with files

01:44:20.266 --> 01:44:21.626 A:middle
is Quick Look, and now in

01:44:21.626 --> 01:44:23.616 A:middle
Mojave, we made Quick Look more

01:44:23.696 --> 01:44:25.526 A:middle
powerful than ever by

01:44:25.636 --> 01:44:27.196 A:middle
integrating Markup.

01:44:27.196 --> 01:44:28.306 A:middle
Let me show you how it works.

01:44:29.226 --> 01:44:32.286 A:middle
So you see down here I have a

01:44:32.286 --> 01:44:34.186 A:middle
permission slip and it's a PDF

01:44:34.186 --> 01:44:34.766 A:middle
document.

01:44:34.766 --> 01:44:36.036 A:middle
I'm just going to hit tap

01:44:36.036 --> 01:44:38.306 A:middle
spacebar to Quick Look it, and

01:44:38.306 --> 01:44:40.206 A:middle
you notice now I have the option

01:44:40.336 --> 01:44:42.796 A:middle
to invoke Markup.

01:44:42.796 --> 01:44:45.456 A:middle
I click, and now I have access

01:44:45.456 --> 01:44:47.976 A:middle
to my markup tools, including my

01:44:47.976 --> 01:44:49.616 A:middle
ability to sign this document.

01:44:49.826 --> 01:44:52.056 A:middle
I can just drag out my signature

01:44:52.056 --> 01:44:55.066 A:middle
like this, and I'm done.

01:44:55.566 --> 01:44:57.916 A:middle
Now this works for all kinds of

01:44:57.966 --> 01:44:58.506 A:middle
files.

01:44:58.796 --> 01:45:00.836 A:middle
So, for instance, with images I

01:45:00.836 --> 01:45:04.156 A:middle
can rotate and crop, and with

01:45:04.156 --> 01:45:07.676 A:middle
video I can even trim right here

01:45:08.136 --> 01:45:09.506 A:middle
inside of Quick Look.

01:45:09.566 --> 01:45:11.876 A:middle
And that's a quick look at Quick

01:45:11.876 --> 01:45:11.976 A:middle
Look.

01:45:12.516 --> 01:45:16.886 A:middle
[ Applause ]

01:45:17.386 --> 01:45:18.426 A:middle
Next, I want to talk about how

01:45:18.426 --> 01:45:20.016 A:middle
we capture content on our Mac

01:45:20.086 --> 01:45:21.136 A:middle
because one of the tools I think

01:45:21.256 --> 01:45:22.976 A:middle
many of us use all the time is

01:45:22.976 --> 01:45:24.736 A:middle
Screenshots, and we've made

01:45:24.736 --> 01:45:26.656 A:middle
Screenshots more powerful than

01:45:26.696 --> 01:45:27.886 A:middle
ever in Mohave.

01:45:29.116 --> 01:45:32.636 A:middle
So let's take a look here at a

01:45:32.716 --> 01:45:34.506 A:middle
webpage, and I'm just going to

01:45:34.646 --> 01:45:35.726 A:middle
take a screenshot in the

01:45:35.726 --> 01:45:36.436 A:middle
traditional way.

01:45:36.436 --> 01:45:37.446 A:middle
I'm going to screen shot a

01:45:37.446 --> 01:45:40.216 A:middle
selection of the page, and I

01:45:40.216 --> 01:45:41.266 A:middle
want you to watch what happens

01:45:41.266 --> 01:45:42.006 A:middle
in the lower right.

01:45:42.006 --> 01:45:44.896 A:middle
I get a thumbnail instantly of

01:45:44.896 --> 01:45:46.576 A:middle
that screenshot, and when I

01:45:46.576 --> 01:45:47.656 A:middle
double click in, I get an

01:45:47.656 --> 01:45:49.986 A:middle
accelerated workflow right into

01:45:49.986 --> 01:45:51.456 A:middle
Markup where I have access to

01:45:51.456 --> 01:45:52.536 A:middle
all of my tools.

01:45:53.096 --> 01:45:54.426 A:middle
So, for instance, if I want to

01:45:54.426 --> 01:45:57.036 A:middle
create a magnification here, I

01:45:57.036 --> 01:46:01.246 A:middle
can just drag that out.

01:46:01.506 --> 01:46:04.466 A:middle
Magnify. It's that easy.

01:46:04.776 --> 01:46:06.206 A:middle
But now we've also made it

01:46:06.206 --> 01:46:08.066 A:middle
easier to access a variety of

01:46:08.066 --> 01:46:09.986 A:middle
tools, so when I bring up my

01:46:09.986 --> 01:46:12.106 A:middle
screenshotting, you see I'm

01:46:12.106 --> 01:46:13.966 A:middle
presented with this hud that

01:46:13.966 --> 01:46:15.196 A:middle
tells me I can capture the

01:46:15.196 --> 01:46:17.906 A:middle
entire screen, a selected window

01:46:17.906 --> 01:46:19.886 A:middle
or selection, but we've also

01:46:19.886 --> 01:46:22.336 A:middle
added screen capture for video

01:46:22.806 --> 01:46:24.646 A:middle
right into screenshotting.

01:46:24.856 --> 01:46:26.266 A:middle
Let me show you how that works.

01:46:26.266 --> 01:46:27.936 A:middle
So I'm going to go to a webpage

01:46:27.936 --> 01:46:29.456 A:middle
here that has an animation

01:46:29.456 --> 01:46:29.746 A:middle
running.

01:46:30.106 --> 01:46:31.476 A:middle
I'm going to bring up my

01:46:31.476 --> 01:46:33.496 A:middle
screenshotting tools, and say

01:46:33.686 --> 01:46:36.016 A:middle
record the selected area.

01:46:36.496 --> 01:46:37.936 A:middle
I'll just make a nice selection

01:46:37.936 --> 01:46:38.156 A:middle
here.

01:46:39.186 --> 01:46:40.786 A:middle
Okay. And I'm recording just

01:46:40.786 --> 01:46:41.836 A:middle
like that.

01:46:41.836 --> 01:46:43.026 A:middle
Of course I can manipulate the

01:46:43.026 --> 01:46:45.376 A:middle
app, so all will be reflected in

01:46:45.376 --> 01:46:48.416 A:middle
my recording, and when I'm done,

01:46:48.416 --> 01:46:49.546 A:middle
I can click the stop button

01:46:49.546 --> 01:46:50.466 A:middle
right up here.

01:46:50.866 --> 01:46:51.726 A:middle
And now you notice I have this

01:46:51.806 --> 01:46:53.006 A:middle
thumbnail in the lower right.

01:46:53.006 --> 01:46:55.706 A:middle
Well I can actually pick this up

01:46:55.856 --> 01:46:57.656 A:middle
and drag it into a new space and

01:46:57.856 --> 01:46:59.866 A:middle
incorporate it right into a

01:46:59.866 --> 01:47:01.866 A:middle
document, just like that.

01:47:02.676 --> 01:47:04.266 A:middle
Now, we've further enhanced the

01:47:04.266 --> 01:47:06.336 A:middle
way you capture content, and

01:47:06.446 --> 01:47:08.756 A:middle
that brings me to Continuity.

01:47:09.126 --> 01:47:11.086 A:middle
So Mac users love Continuity for

01:47:11.086 --> 01:47:12.436 A:middle
the way it lets us work across

01:47:12.436 --> 01:47:15.306 A:middle
our devices with things like Air

01:47:15.306 --> 01:47:16.866 A:middle
Drop or the ability to unlock

01:47:16.926 --> 01:47:19.146 A:middle
your Mac using your Apple Watch.

01:47:19.716 --> 01:47:20.876 A:middle
When it comes to capturing

01:47:20.876 --> 01:47:22.836 A:middle
content, we'll walk around with

01:47:22.836 --> 01:47:24.206 A:middle
one of the best content capture

01:47:24.206 --> 01:47:25.456 A:middle
devices in the world in our

01:47:25.456 --> 01:47:27.056 A:middle
pockets, our phones.

01:47:27.666 --> 01:47:29.126 A:middle
And so we wanted to take

01:47:29.126 --> 01:47:30.806 A:middle
advantage of continuity to bring

01:47:30.806 --> 01:47:32.126 A:middle
that to the Mac with a feature

01:47:32.126 --> 01:47:34.216 A:middle
we call Continuity Camera.

01:47:34.216 --> 01:47:36.176 A:middle
Let me show you how it works.

01:47:37.756 --> 01:47:39.276 A:middle
So here in my Keynote

01:47:39.276 --> 01:47:41.426 A:middle
presentation, I have a space

01:47:41.426 --> 01:47:42.896 A:middle
that's just waiting for a new

01:47:42.976 --> 01:47:44.766 A:middle
photo, and on my phone right

01:47:44.846 --> 01:47:45.166 A:middle
here.

01:47:46.306 --> 01:47:47.846 A:middle
Well, when I select this object,

01:47:47.936 --> 01:47:50.666 A:middle
I can choose to take a photo.

01:47:50.666 --> 01:47:51.806 A:middle
And I want you to watch what

01:47:51.806 --> 01:47:53.026 A:middle
happens when I select this to my

01:47:53.096 --> 01:47:53.766 A:middle
phone.

01:47:54.066 --> 01:47:56.076 A:middle
It automatically immediately

01:47:56.076 --> 01:47:59.616 A:middle
lights up ready to take a photo.

01:47:59.716 --> 01:48:03.806 A:middle
So I can take one like this, and

01:48:03.806 --> 01:48:06.726 A:middle
when I do, I can select use

01:48:06.796 --> 01:48:08.736 A:middle
photo, and it apps directly in

01:48:08.736 --> 01:48:09.446 A:middle
my document.

01:48:09.446 --> 01:48:09.966 A:middle
Isn't that cool?

01:48:10.516 --> 01:48:14.736 A:middle
[ Applause ]

01:48:15.236 --> 01:48:16.296 A:middle
Now, this works as well for

01:48:16.296 --> 01:48:17.516 A:middle
scanning documents.

01:48:18.166 --> 01:48:19.496 A:middle
So here I have a place where I

01:48:19.496 --> 01:48:20.656 A:middle
could use a scan.

01:48:21.376 --> 01:48:23.236 A:middle
Once again, I'm going to select

01:48:24.016 --> 01:48:25.956 A:middle
from the menu and this time scan

01:48:25.956 --> 01:48:26.466 A:middle
document.

01:48:26.746 --> 01:48:28.676 A:middle
Again, my camera lights up, this

01:48:28.676 --> 01:48:29.886 A:middle
time right in my document

01:48:29.926 --> 01:48:30.326 A:middle
scanner.

01:48:31.036 --> 01:48:32.246 A:middle
I just scan like this.

01:48:32.246 --> 01:48:34.546 A:middle
I can save it.

01:48:35.616 --> 01:48:37.596 A:middle
And my scan goes immediately,

01:48:37.596 --> 01:48:39.956 A:middle
and I think I forgot to push the

01:48:39.956 --> 01:48:40.516 A:middle
save button.

01:48:40.516 --> 01:48:41.556 A:middle
Sorry about that everybody.

01:48:42.046 --> 01:48:42.846 A:middle
There you go, appears

01:48:42.846 --> 01:48:44.176 A:middle
immediately in my document.

01:48:44.856 --> 01:48:45.326 A:middle
Thank you.

01:48:48.616 --> 01:48:49.886 A:middle
[applause] And so just like that

01:48:50.526 --> 01:48:53.496 A:middle
I can take photos, stills, and

01:48:53.586 --> 01:48:55.976 A:middle
even capture video, and this is

01:48:55.976 --> 01:48:57.486 A:middle
a quick look at some great new

01:48:57.486 --> 01:48:58.936 A:middle
features in Mojave.

01:48:59.516 --> 01:49:04.876 A:middle
[ Applause ]

01:49:05.376 --> 01:49:09.646 A:middle
Next, I'd like to turn to apps.

01:49:09.886 --> 01:49:11.976 A:middle
We are bringing News to the Mac.

01:49:12.516 --> 01:49:15.546 A:middle
[ Applause ]

01:49:16.046 --> 01:49:17.616 A:middle
Now News has all of the stories

01:49:17.616 --> 01:49:19.266 A:middle
you've come to expect from News

01:49:19.356 --> 01:49:21.606 A:middle
on iOS, and it looks amazing on

01:49:21.606 --> 01:49:22.516 A:middle
the Mac display.

01:49:23.026 --> 01:49:25.116 A:middle
You get top stories picked by

01:49:25.116 --> 01:49:28.016 A:middle
our editors, trending stories,

01:49:28.596 --> 01:49:30.626 A:middle
you're personalized for you and

01:49:30.626 --> 01:49:34.956 A:middle
that's not for me, and you also

01:49:34.956 --> 01:49:36.876 A:middle
get this great new sidebar where

01:49:36.876 --> 01:49:38.786 A:middle
you can drill in and jump right

01:49:38.786 --> 01:49:40.426 A:middle
to the topics and channels you

01:49:40.526 --> 01:49:41.146 A:middle
follow.

01:49:41.256 --> 01:49:42.546 A:middle
News is going to be great.

01:49:43.006 --> 01:49:45.326 A:middle
We also have Stocks coming to

01:49:45.326 --> 01:49:45.666 A:middle
the Mac.

01:49:46.456 --> 01:49:48.096 A:middle
Now you get your stock prices

01:49:48.096 --> 01:49:49.526 A:middle
combined with high-quality

01:49:49.616 --> 01:49:51.596 A:middle
business news delivered from

01:49:51.596 --> 01:49:52.326 A:middle
Apple News.

01:49:52.856 --> 01:49:54.246 A:middle
It shows you your watch list

01:49:54.246 --> 01:49:55.906 A:middle
with your prices on the left,

01:49:55.906 --> 01:49:57.716 A:middle
and you can drill in to this

01:49:57.716 --> 01:49:59.746 A:middle
interactive chart to get more

01:49:59.746 --> 01:50:01.336 A:middle
information and, of course,

01:50:02.086 --> 01:50:03.006 A:middle
great news.

01:50:03.846 --> 01:50:06.296 A:middle
We're also bringing Voice Memos

01:50:06.356 --> 01:50:06.746 A:middle
to the Mac.

01:50:07.056 --> 01:50:08.666 A:middle
Now Voice Memos is the most

01:50:08.786 --> 01:50:11.766 A:middle
popular voice recorder on iOS,

01:50:11.866 --> 01:50:14.066 A:middle
and so many of us use it to

01:50:14.166 --> 01:50:16.066 A:middle
capture music recordings or

01:50:16.066 --> 01:50:17.966 A:middle
lectures, and now that Voice

01:50:17.966 --> 01:50:20.486 A:middle
Memos syncs via iCloud to your

01:50:21.026 --> 01:50:21.916 A:middle
Mac, you can take those

01:50:21.916 --> 01:50:23.456 A:middle
recordings that you make and for

01:50:23.456 --> 01:50:24.986 A:middle
instance drag them right into

01:50:24.986 --> 01:50:26.766 A:middle
Garage Band as the foundation

01:50:26.816 --> 01:50:27.376 A:middle
for a song.

01:50:28.236 --> 01:50:30.486 A:middle
Finally, thrilled to announce

01:50:30.676 --> 01:50:32.526 A:middle
Home is coming to the Mac as

01:50:32.526 --> 01:50:32.936 A:middle
well.

01:50:33.516 --> 01:50:37.926 A:middle
[ Applause ]

01:50:38.426 --> 01:50:39.846 A:middle
You have all of your accessories

01:50:39.926 --> 01:50:40.416 A:middle
here.

01:50:40.416 --> 01:50:43.336 A:middle
You can run your scenes as well

01:50:43.336 --> 01:50:45.396 A:middle
as monitor your video cameras,

01:50:45.676 --> 01:50:47.856 A:middle
and of course with Siri you can

01:50:47.856 --> 01:50:49.486 A:middle
command your home with your

01:50:49.486 --> 01:50:49.836 A:middle
voice.

01:50:50.406 --> 01:50:53.036 A:middle
So those are four great new apps

01:50:53.466 --> 01:50:54.856 A:middle
coming to Mojave.

01:50:56.516 --> 01:50:59.686 A:middle
[ Applause ]

01:51:00.186 --> 01:51:01.866 A:middle
Next, I'd like to talk about

01:51:01.866 --> 01:51:03.586 A:middle
security and privacy.

01:51:03.856 --> 01:51:05.826 A:middle
You know, one of the reasons

01:51:05.986 --> 01:51:07.326 A:middle
that people choose Apple

01:51:07.326 --> 01:51:08.776 A:middle
products is because of our

01:51:08.776 --> 01:51:10.626 A:middle
commitment to security and

01:51:10.626 --> 01:51:11.196 A:middle
privacy.

01:51:11.986 --> 01:51:14.256 A:middle
And we believe that your private

01:51:14.316 --> 01:51:16.656 A:middle
data should remain private, not

01:51:16.756 --> 01:51:18.166 A:middle
because you've done something

01:51:18.166 --> 01:51:19.356 A:middle
wrong or that you have something

01:51:19.356 --> 01:51:21.076 A:middle
to hide but because there can be

01:51:21.076 --> 01:51:22.946 A:middle
a lot of sensitive data on your

01:51:22.946 --> 01:51:24.926 A:middle
devices, and we think you should

01:51:24.926 --> 01:51:26.656 A:middle
be in control of who sees it.

01:51:27.546 --> 01:51:29.546 A:middle
Now, to begin we protect your

01:51:29.546 --> 01:51:31.396 A:middle
information on your devices

01:51:32.076 --> 01:51:34.306 A:middle
using state of the art hardware

01:51:34.306 --> 01:51:36.486 A:middle
and software, and this year

01:51:36.486 --> 01:51:38.146 A:middle
we're adding greater protections

01:51:38.556 --> 01:51:40.306 A:middle
about how apps can access that

01:51:40.306 --> 01:51:40.916 A:middle
information.

01:51:42.006 --> 01:51:44.166 A:middle
Today, Apple devices check in

01:51:44.166 --> 01:51:45.736 A:middle
with you before granting an app

01:51:45.736 --> 01:51:47.716 A:middle
access to information like your

01:51:47.716 --> 01:51:48.426 A:middle
location.

01:51:48.996 --> 01:51:50.156 A:middle
You could tell because you'll

01:51:50.156 --> 01:51:51.466 A:middle
see an alert just like this one,

01:51:52.056 --> 01:51:54.106 A:middle
and macOS already provides

01:51:54.106 --> 01:51:56.586 A:middle
API-level protections for things

01:51:56.586 --> 01:51:59.216 A:middle
like contacts, photos, calendar,

01:51:59.216 --> 01:52:00.816 A:middle
and reminders, but now in

01:52:00.816 --> 01:52:02.896 A:middle
Mojave, we're extending these

01:52:02.896 --> 01:52:05.026 A:middle
protections to include your

01:52:05.026 --> 01:52:07.856 A:middle
camera and your microphone as

01:52:07.856 --> 01:52:09.186 A:middle
well as protecting sensitive

01:52:09.186 --> 01:52:10.786 A:middle
parts of your file system, like

01:52:10.786 --> 01:52:12.536 A:middle
your mail database, your message

01:52:12.536 --> 01:52:14.426 A:middle
history, and your backups.

01:52:14.916 --> 01:52:16.786 A:middle
And all of this is protected by

01:52:16.786 --> 01:52:19.236 A:middle
default for any app that you run

01:52:19.236 --> 01:52:20.226 A:middle
on the system, an important

01:52:20.366 --> 01:52:20.926 A:middle
protection.

01:52:22.516 --> 01:52:26.616 A:middle
[ Applause ]

01:52:27.116 --> 01:52:28.106 A:middle
Next, I want to turn to some

01:52:28.106 --> 01:52:30.006 A:middle
great enhancements to Safari.

01:52:30.406 --> 01:52:31.756 A:middle
Safari works really hard to

01:52:32.296 --> 01:52:33.856 A:middle
protect your privacy, and this

01:52:33.856 --> 01:52:35.736 A:middle
year it's working even harder.

01:52:36.116 --> 01:52:37.856 A:middle
Last year, we introduced

01:52:37.856 --> 01:52:39.556 A:middle
intelligent tracking prevention

01:52:39.916 --> 01:52:41.546 A:middle
to dramatically reduce the

01:52:41.546 --> 01:52:43.456 A:middle
ability for apps to track you

01:52:43.456 --> 01:52:45.486 A:middle
across websites using cookies.

01:52:46.626 --> 01:52:47.566 A:middle
This is the kind of thing where

01:52:47.566 --> 01:52:48.946 A:middle
you look at a product on one

01:52:48.946 --> 01:52:49.306 A:middle
site.

01:52:49.656 --> 01:52:51.106 A:middle
Then you move to another site

01:52:51.376 --> 01:52:53.096 A:middle
and another site and somehow

01:52:53.096 --> 01:52:54.156 A:middle
this is just following you

01:52:54.156 --> 01:52:55.286 A:middle
wherever you go.

01:52:56.206 --> 01:52:58.116 A:middle
Well, we've all seen these,

01:52:58.166 --> 01:53:00.486 A:middle
these like buttons and share

01:53:00.486 --> 01:53:02.586 A:middle
buttons and these comment

01:53:02.716 --> 01:53:03.246 A:middle
fields.

01:53:03.896 --> 01:53:05.876 A:middle
Well, it turns out these can be

01:53:05.876 --> 01:53:07.816 A:middle
used to track you, whether you

01:53:07.816 --> 01:53:10.516 A:middle
click on them or not, and so

01:53:10.516 --> 01:53:12.416 A:middle
this year we are shutting that

01:53:12.496 --> 01:53:12.976 A:middle
down.

01:53:14.516 --> 01:53:21.556 A:middle
[ Applause ]

01:53:22.056 --> 01:53:23.026 A:middle
Now if you do want to interact

01:53:23.026 --> 01:53:23.966 A:middle
with one of these or one of

01:53:23.966 --> 01:53:25.526 A:middle
these apps tries to access that

01:53:25.526 --> 01:53:28.186 A:middle
information, you'll get this,

01:53:28.186 --> 01:53:30.416 A:middle
and you can decide to keep your

01:53:30.416 --> 01:53:31.426 A:middle
information private.

01:53:32.386 --> 01:53:37.116 A:middle
Now next let's talk about

01:53:37.216 --> 01:53:37.896 A:middle
Fingerprinting.

01:53:38.486 --> 01:53:40.776 A:middle
You know, data companies are

01:53:40.776 --> 01:53:43.106 A:middle
clever and relentless, and in

01:53:43.106 --> 01:53:45.936 A:middle
addition to cookies, they use

01:53:45.936 --> 01:53:47.016 A:middle
another method called

01:53:47.016 --> 01:53:47.876 A:middle
Fingerprinting.

01:53:48.246 --> 01:53:49.336 A:middle
And here's how it works.

01:53:49.856 --> 01:53:51.346 A:middle
Just like you can be identified

01:53:51.346 --> 01:53:53.516 A:middle
by a fingerprint, it turns out

01:53:53.516 --> 01:53:55.456 A:middle
that when you browse the web,

01:53:55.816 --> 01:53:57.476 A:middle
you're device can be identify by

01:53:57.476 --> 01:53:59.516 A:middle
a unique set of characteristics,

01:53:59.946 --> 01:54:02.276 A:middle
like its configuration, its

01:54:02.416 --> 01:54:04.066 A:middle
fonts that you have installed

01:54:04.066 --> 01:54:05.686 A:middle
and the plug-insulin that you

01:54:05.686 --> 01:54:06.686 A:middle
might have on the device.

01:54:06.686 --> 01:54:08.666 A:middle
And these data companies can use

01:54:08.666 --> 01:54:10.136 A:middle
the set of characteristics to

01:54:10.136 --> 01:54:11.736 A:middle
construct a unique fingerprint

01:54:12.346 --> 01:54:14.266 A:middle
to track your device from site

01:54:14.506 --> 01:54:14.976 A:middle
to site.

01:54:16.666 --> 01:54:17.896 A:middle
With Mojave, we're making it

01:54:17.896 --> 01:54:20.176 A:middle
much harder for trackers to

01:54:20.216 --> 01:54:21.276 A:middle
create a unique fingerprint.

01:54:22.006 --> 01:54:23.306 A:middle
We're presenting webpages with

01:54:23.306 --> 01:54:24.816 A:middle
only a simplified system

01:54:24.816 --> 01:54:25.606 A:middle
configuration.

01:54:26.486 --> 01:54:27.806 A:middle
We show them only built-in

01:54:27.876 --> 01:54:30.426 A:middle
fonts, and Legacy plug-insulin

01:54:30.426 --> 01:54:31.426 A:middle
are no longer supported, so

01:54:31.426 --> 01:54:32.696 A:middle
those can't contribute to a

01:54:32.776 --> 01:54:34.736 A:middle
fingerprint, and as a result,

01:54:34.736 --> 01:54:36.666 A:middle
your Mac will look more like

01:54:36.666 --> 01:54:38.286 A:middle
everyone else's Mac, and it will

01:54:38.286 --> 01:54:39.936 A:middle
be dramatically more difficult

01:54:39.936 --> 01:54:41.296 A:middle
for data companies to uniquely

01:54:41.296 --> 01:54:42.806 A:middle
identify your device and track

01:54:42.806 --> 01:54:42.873 A:middle
you.

01:54:43.516 --> 01:54:51.646 A:middle
[ Applause ]

01:54:52.146 --> 01:54:53.476 A:middle
Now, we're bringing all of these

01:54:53.576 --> 01:54:55.306 A:middle
new protections to Safari on

01:54:55.456 --> 01:54:58.266 A:middle
both Mojave and iOS 12.

01:54:58.966 --> 01:55:01.426 A:middle
Next, let's talk about the mac

01:55:01.506 --> 01:55:03.736 A:middle
App Store, and to do that, I'd

01:55:03.736 --> 01:55:05.976 A:middle
like to invite to the stage Anne

01:55:06.136 --> 01:55:07.586 A:middle
Tye, our product marketing

01:55:07.586 --> 01:55:09.066 A:middle
manager for the App Store.

01:55:09.446 --> 01:55:09.766 A:middle
Anne.

01:55:10.516 --> 01:55:13.806 A:middle
[ Applause ]

01:55:14.306 --> 01:55:15.186 A:middle
>> Last year, we launched a

01:55:15.186 --> 01:55:17.026 A:middle
completely redesigned App Store

01:55:17.026 --> 01:55:17.626 A:middle
on iOS.

01:55:18.886 --> 01:55:20.686 A:middle
Every day, we celebrate apps,

01:55:21.236 --> 01:55:22.636 A:middle
games, and developers.

01:55:23.326 --> 01:55:25.096 A:middle
We've written more than 4000

01:55:25.176 --> 01:55:26.436 A:middle
stories for the New Today tab,

01:55:26.556 --> 01:55:28.666 A:middle
and hundreds of them have each

01:55:28.666 --> 01:55:30.616 A:middle
been read by more than a million

01:55:30.616 --> 01:55:31.446 A:middle
people.

01:55:31.766 --> 01:55:32.826 A:middle
The response has been

01:55:32.826 --> 01:55:34.116 A:middle
incredible, and we've learned a

01:55:34.116 --> 01:55:34.456 A:middle
lot.

01:55:34.976 --> 01:55:36.106 A:middle
We've got a bunch of great new

01:55:36.106 --> 01:55:37.596 A:middle
features coming later this year

01:55:37.596 --> 01:55:38.666 A:middle
that we'll cover in sessions.

01:55:39.806 --> 01:55:41.746 A:middle
This year, we are turning our

01:55:41.926 --> 01:55:47.456 A:middle
attention to the Mac App Store.

01:55:47.456 --> 01:55:48.246 A:middle
[applause] Since it launched in

01:55:48.316 --> 01:55:50.666 A:middle
2011, it's changed the way we

01:55:50.666 --> 01:55:52.236 A:middle
download and install software

01:55:52.236 --> 01:55:54.746 A:middle
for Mac, making it easy with one

01:55:54.896 --> 01:55:55.146 A:middle
click.

01:55:56.136 --> 01:55:57.706 A:middle
It's the biggest catalogue of

01:55:57.706 --> 01:55:59.266 A:middle
Mac apps in the world.

01:55:59.776 --> 01:56:01.526 A:middle
It's also a trusted and safe

01:56:01.526 --> 01:56:03.006 A:middle
place to download software.

01:56:03.316 --> 01:56:05.086 A:middle
Entrusting where you get your

01:56:05.326 --> 01:56:06.676 A:middle
apps from has become more

01:56:06.676 --> 01:56:07.796 A:middle
important than ever.

01:56:08.436 --> 01:56:09.976 A:middle
Developers can distribute their

01:56:10.156 --> 01:56:12.936 A:middle
apps to 155 countries and get

01:56:12.936 --> 01:56:14.586 A:middle
worldwide payment processing,

01:56:14.586 --> 01:56:17.066 A:middle
and it offers seamless software

01:56:17.286 --> 01:56:18.376 A:middle
updates from one place.

01:56:18.376 --> 01:56:20.686 A:middle
This adds up to a great

01:56:20.686 --> 01:56:22.096 A:middle
experience for our users.

01:56:23.576 --> 01:56:24.566 A:middle
We've spent a lot of time

01:56:24.646 --> 01:56:26.656 A:middle
thinking about what people do on

01:56:26.656 --> 01:56:28.456 A:middle
their Macs and wanting to create

01:56:28.456 --> 01:56:30.426 A:middle
a place organized around those

01:56:30.536 --> 01:56:30.966 A:middle
themes.

01:56:31.576 --> 01:56:33.886 A:middle
So we've redesigned an all new

01:56:33.886 --> 01:56:35.726 A:middle
Mac App Store from the ground

01:56:35.726 --> 01:56:37.676 A:middle
up, and we're thrilled to show

01:56:37.676 --> 01:56:37.976 A:middle
it to you now.

01:56:38.516 --> 01:56:45.636 A:middle
[ Applause ]

01:56:46.136 --> 01:56:47.316 A:middle
It's got a beautiful UI that

01:56:47.316 --> 01:56:49.536 A:middle
should feel familiar but new and

01:56:49.536 --> 01:56:51.196 A:middle
designed first and foremost to

01:56:51.196 --> 01:56:52.456 A:middle
be a great Mac app.

01:56:53.366 --> 01:56:54.506 A:middle
Starting with the new discover

01:56:54.506 --> 01:56:56.646 A:middle
tab where each week you can find

01:56:56.776 --> 01:56:58.836 A:middle
in-depth editorial about the

01:56:58.916 --> 01:57:01.096 A:middle
best Mac apps through stories

01:57:01.096 --> 01:57:03.426 A:middle
and collections and see what's

01:57:03.426 --> 01:57:05.196 A:middle
most popular with top charts.

01:57:06.716 --> 01:57:08.806 A:middle
Here's a story about musician

01:57:08.806 --> 01:57:10.816 A:middle
and founder Karim Morsy.

01:57:11.086 --> 01:57:13.286 A:middle
Learn about how he uses his app,

01:57:13.606 --> 01:57:15.986 A:middle
Djay Pro 2, and get inspiration

01:57:15.986 --> 01:57:16.746 A:middle
for your own set.

01:57:18.166 --> 01:57:20.456 A:middle
Helpful videos auto play, so you

01:57:20.456 --> 01:57:22.276 A:middle
can see what apps are capable of

01:57:22.276 --> 01:57:24.476 A:middle
before downloading them.

01:57:25.036 --> 01:57:28.046 A:middle
Visit the all-new create, work,

01:57:28.046 --> 01:57:30.486 A:middle
play, and develop tabs where

01:57:30.486 --> 01:57:31.516 A:middle
you'll find helpful

01:57:31.516 --> 01:57:33.806 A:middle
recommendations and expertise

01:57:33.806 --> 01:57:35.216 A:middle
around each theme.

01:57:36.706 --> 01:57:37.856 A:middle
Here's the create tab where you

01:57:37.856 --> 01:57:39.456 A:middle
can find apps that bring your

01:57:39.456 --> 01:57:40.836 A:middle
artistic ideas to light.

01:57:41.826 --> 01:57:43.476 A:middle
These tabs will also help you

01:57:43.476 --> 01:57:44.916 A:middle
make the most of apps you might

01:57:44.916 --> 01:57:46.656 A:middle
already have with tips and

01:57:46.656 --> 01:57:48.526 A:middle
tutorials even the most expert

01:57:48.596 --> 01:57:50.086 A:middle
users will find useful.

01:57:51.076 --> 01:57:55.006 A:middle
The work, play, and develop tabs

01:57:55.556 --> 01:57:57.276 A:middle
share the same beautiful design,

01:57:57.766 --> 01:57:59.046 A:middle
and you can still browse by

01:57:59.046 --> 01:58:02.926 A:middle
category on the categories tab.

01:58:03.116 --> 01:58:04.676 A:middle
We've redesigned product pages

01:58:04.756 --> 01:58:06.816 A:middle
too, bringing many features over

01:58:06.816 --> 01:58:08.716 A:middle
from iOS based on our learnings

01:58:08.756 --> 01:58:09.066 A:middle
there.

01:58:09.526 --> 01:58:11.496 A:middle
It has more useful information

01:58:11.496 --> 01:58:13.476 A:middle
like video previews available on

01:58:13.476 --> 01:58:14.916 A:middle
the Mac App Store for the first

01:58:14.996 --> 01:58:17.446 A:middle
time, an apps rank if it's

01:58:17.446 --> 01:58:18.746 A:middle
charting and if it's been named

01:58:18.746 --> 01:58:19.516 A:middle
editor's choice.

01:58:20.186 --> 01:58:22.906 A:middle
Ratings and reviews are now

01:58:23.076 --> 01:58:25.106 A:middle
front and center, and these are

01:58:25.236 --> 01:58:26.866 A:middle
so important for app discovery.

01:58:27.326 --> 01:58:29.196 A:middle
So we're introducing a ratings

01:58:29.196 --> 01:58:31.106 A:middle
and review API for Mac apps.

01:58:32.036 --> 01:58:33.926 A:middle
Now, it'll be easier than ever

01:58:33.926 --> 01:58:35.366 A:middle
for people to leave feedback.

01:58:36.856 --> 01:58:38.436 A:middle
We're really excited about the

01:58:38.436 --> 01:58:39.896 A:middle
all-new Mac App Store.

01:58:40.206 --> 01:58:41.506 A:middle
We've talked to some developers

01:58:41.506 --> 01:58:42.856 A:middle
already, and they're really

01:58:42.856 --> 01:58:43.666 A:middle
excited too.

01:58:44.276 --> 01:58:46.386 A:middle
Like Microsoft, who will bring

01:58:46.386 --> 01:58:48.856 A:middle
Office 365 to the Mac App Store

01:58:48.856 --> 01:58:49.876 A:middle
later this year.

01:58:50.516 --> 01:58:53.566 A:middle
[ Applause ]

01:58:54.066 --> 01:58:55.956 A:middle
And Adobe is bringing Lightroom

01:58:55.956 --> 01:58:56.736 A:middle
CC.

01:58:57.706 --> 01:58:59.886 A:middle
Panic is bringing Transmit.

01:58:59.886 --> 01:59:03.506 A:middle
And Bare Bones is bringing BB

01:59:03.506 --> 01:59:03.906 A:middle
Edit.

01:59:04.326 --> 01:59:07.326 A:middle
[applause] And many more great

01:59:07.386 --> 01:59:09.096 A:middle
names are coming to the all-new

01:59:09.096 --> 01:59:10.346 A:middle
Mac App Store too.

01:59:11.106 --> 01:59:12.446 A:middle
We can't wait for you to check

01:59:12.446 --> 01:59:13.816 A:middle
out the new Mac App Store.

01:59:14.226 --> 01:59:16.176 A:middle
Now, I'll hand it back to Craig.

01:59:17.516 --> 01:59:23.006 A:middle
[ Applause ]

01:59:23.506 --> 01:59:25.066 A:middle
So we think the Mac App Store is

01:59:25.066 --> 01:59:26.606 A:middle
going to inspire whole-new

01:59:26.606 --> 01:59:28.596 A:middle
generations of apps, and so we

01:59:28.596 --> 01:59:29.956 A:middle
want to talk about some of the

01:59:29.956 --> 01:59:32.416 A:middle
technologies that will be behind

01:59:32.746 --> 01:59:34.426 A:middle
some of that next generation.

01:59:34.826 --> 01:59:36.726 A:middle
We spoke earlier about ARKit.

01:59:36.816 --> 01:59:38.906 A:middle
I want to talk about two more.

01:59:39.716 --> 01:59:41.526 A:middle
And let's start with Metal.

01:59:42.386 --> 01:59:44.016 A:middle
Now Metal is the technology to

01:59:44.016 --> 01:59:45.416 A:middle
get the highest performance

01:59:45.446 --> 01:59:47.656 A:middle
graphics and computation from

01:59:47.656 --> 01:59:48.866 A:middle
graphics processors.

01:59:49.306 --> 01:59:50.766 A:middle
Metal was designed for modern

01:59:50.986 --> 01:59:51.216 A:middle
GPUs.

01:59:51.216 --> 01:59:54.266 A:middle
It's incredibly efficient, and

01:59:54.266 --> 01:59:55.346 A:middle
that enables amazing

01:59:55.346 --> 01:59:56.936 A:middle
console-level games like

01:59:57.076 --> 01:59:59.556 A:middle
Fortnight from Epic to run great

01:59:59.556 --> 02:00:01.776 A:middle
for the first time on mobile.

02:00:02.666 --> 02:00:04.286 A:middle
But Metal also enables these

02:00:04.286 --> 02:00:06.756 A:middle
games to scale to take full

02:00:06.756 --> 02:00:08.726 A:middle
advantage of modern Macs.

02:00:09.386 --> 02:00:11.396 A:middle
In fact, across iOS and the Mac,

02:00:11.546 --> 02:00:13.346 A:middle
there are over one billion

02:00:13.446 --> 02:00:16.606 A:middle
Metal-enabled devices, and we're

02:00:16.606 --> 02:00:18.196 A:middle
constantly making Metal better.

02:00:18.946 --> 02:00:20.806 A:middle
To bring the highest GPU

02:00:20.806 --> 02:00:22.376 A:middle
performance in reach of all

02:00:22.926 --> 02:00:24.086 A:middle
Macs, we've recently added

02:00:24.086 --> 02:00:27.156 A:middle
support for external GPUs, and

02:00:28.686 --> 02:00:30.416 A:middle
this is powered by Metal, and

02:00:30.416 --> 02:00:31.896 A:middle
the results are truly mind

02:00:31.896 --> 02:00:32.396 A:middle
boggling.

02:00:32.886 --> 02:00:35.116 A:middle
For instance, running a filter

02:00:35.116 --> 02:00:36.816 A:middle
in DaVinci Resolve, look at how

02:00:36.816 --> 02:00:38.896 A:middle
it scales on the incredibly fast

02:00:38.896 --> 02:00:41.796 A:middle
iMac Pro as you add up to four

02:00:41.796 --> 02:00:42.326 A:middle
eGPUs.

02:00:42.326 --> 02:00:45.056 A:middle
Now, the results are even more

02:00:45.056 --> 02:00:46.256 A:middle
staggering when you take a

02:00:46.356 --> 02:00:48.486 A:middle
13-inch MacBook Pro and add

02:00:48.486 --> 02:00:51.806 A:middle
eGPUs to it, achieving up to 8.5

02:00:51.806 --> 02:00:53.206 A:middle
times speedup.

02:00:53.206 --> 02:00:54.056 A:middle
It's pretty awesome.

02:00:55.376 --> 02:00:57.606 A:middle
Now, eGPUs also enable Macs to

02:00:57.606 --> 02:00:58.956 A:middle
achieve all-new levels of

02:00:58.956 --> 02:01:00.886 A:middle
performance and realism in 3D

02:01:00.886 --> 02:01:02.386 A:middle
rendering and gaming.

02:01:02.846 --> 02:01:04.276 A:middle
Now this beautiful forest you

02:01:04.276 --> 02:01:06.106 A:middle
see here, this isn't a video

02:01:06.106 --> 02:01:06.686 A:middle
capture.

02:01:07.346 --> 02:01:09.676 A:middle
This is from Unity's new Book of

02:01:09.676 --> 02:01:11.606 A:middle
the Dead interactive demo, and

02:01:11.606 --> 02:01:13.816 A:middle
it's being rendered live right

02:01:13.866 --> 02:01:16.956 A:middle
now on a MacBook with an eGPU

02:01:16.956 --> 02:01:18.546 A:middle
powering this display.

02:01:18.646 --> 02:01:19.796 A:middle
I mean doesn't this look

02:01:19.796 --> 02:01:19.976 A:middle
amazing?

02:01:20.516 --> 02:01:25.206 A:middle
[ Applause ]

02:01:25.706 --> 02:01:26.966 A:middle
Now, of course because this is

02:01:27.026 --> 02:01:28.986 A:middle
rendered live, we can check

02:01:29.016 --> 02:01:30.436 A:middle
what's up ahead, so let's start

02:01:30.436 --> 02:01:30.796 A:middle
walking.

02:01:32.206 --> 02:01:33.726 A:middle
Now Unity is using Metal's

02:01:33.956 --> 02:01:36.586 A:middle
unified graphics and compute to

02:01:36.646 --> 02:01:39.076 A:middle
generate real-time lighting and

02:01:39.106 --> 02:01:41.556 A:middle
complex post-processing effects.

02:01:43.186 --> 02:01:46.696 A:middle
So cool. And that's all rendered

02:01:46.816 --> 02:01:49.096 A:middle
live on a MacBook running with

02:01:49.096 --> 02:01:50.096 A:middle
an eGPU.

02:01:50.096 --> 02:01:50.976 A:middle
It's pretty great.

02:01:51.516 --> 02:01:56.546 A:middle
[ Applause ]

02:01:57.046 --> 02:01:58.056 A:middle
Now another place where we're

02:01:58.056 --> 02:01:59.356 A:middle
doing incredible acceleration

02:01:59.356 --> 02:02:01.366 A:middle
with Metal is in machine

02:02:01.366 --> 02:02:01.756 A:middle
learning.

02:02:02.236 --> 02:02:04.886 A:middle
And today ML specialists usually

02:02:04.886 --> 02:02:07.336 A:middle
use one of these third-party

02:02:07.336 --> 02:02:09.116 A:middle
libraries to train their models

02:02:09.206 --> 02:02:11.396 A:middle
using servers, and now it turns

02:02:11.396 --> 02:02:13.236 A:middle
out we can accelerate tools like

02:02:13.306 --> 02:02:14.476 A:middle
this with our new Metal

02:02:14.476 --> 02:02:15.866 A:middle
performance shaders.

02:02:16.036 --> 02:02:17.616 A:middle
We're seeing speedups of up to

02:02:17.616 --> 02:02:20.176 A:middle
20 times and using the GPU with

02:02:20.176 --> 02:02:21.606 A:middle
Metal instead of CPU-based

02:02:21.606 --> 02:02:22.166 A:middle
training.

02:02:22.496 --> 02:02:23.826 A:middle
And while speeding these tools

02:02:23.826 --> 02:02:25.446 A:middle
up is great, we actually thing

02:02:25.446 --> 02:02:26.916 A:middle
there's a better way for most

02:02:26.916 --> 02:02:29.226 A:middle
developers, and that's training

02:02:29.226 --> 02:02:31.146 A:middle
on the Mac you already have

02:02:31.496 --> 02:02:33.836 A:middle
using a great new tool we call

02:02:33.836 --> 02:02:34.726 A:middle
Create ML.

02:02:35.516 --> 02:02:39.536 A:middle
[ Applause ]

02:02:40.036 --> 02:02:41.816 A:middle
Now, Create ML is designed to

02:02:41.906 --> 02:02:43.816 A:middle
let you train without being a

02:02:43.816 --> 02:02:45.126 A:middle
machine learning expert.

02:02:45.566 --> 02:02:47.466 A:middle
You can train vision and natural

02:02:47.496 --> 02:02:48.366 A:middle
language models.

02:02:48.366 --> 02:02:49.926 A:middle
You can bring your own custom

02:02:49.926 --> 02:02:51.186 A:middle
data, and it's really easy to

02:02:51.186 --> 02:02:52.826 A:middle
use because it's all built in

02:02:52.826 --> 02:02:53.946 A:middle
Swift.

02:02:53.946 --> 02:02:55.246 A:middle
In fact, you can use Xcode

02:02:55.326 --> 02:02:56.706 A:middle
Playgrounds to train your model.

02:02:56.746 --> 02:02:58.846 A:middle
Just drag one in, you're

02:02:58.846 --> 02:03:00.326 A:middle
training set, you can drag in

02:03:00.326 --> 02:03:02.016 A:middle
your test set as well, and the

02:03:02.016 --> 02:03:03.846 A:middle
training is all GPU accelerated,

02:03:03.846 --> 02:03:05.686 A:middle
so it's incredibly fast.

02:03:06.316 --> 02:03:07.966 A:middle
Now, as an example, we worked

02:03:07.966 --> 02:03:09.076 A:middle
with Memrise.

02:03:09.146 --> 02:03:10.846 A:middle
They're a developer who uses the

02:03:10.846 --> 02:03:13.036 A:middle
camera to identify objects and

02:03:13.036 --> 02:03:13.816 A:middle
speak them in multiple

02:03:13.816 --> 02:03:16.016 A:middle
languages, and in the past, they

02:03:16.016 --> 02:03:16.926 A:middle
would train their model with

02:03:16.926 --> 02:03:18.766 A:middle
20,000 images, and it would take

02:03:18.766 --> 02:03:21.766 A:middle
them 24 hours to do so.

02:03:21.866 --> 02:03:23.906 A:middle
Well now with Create ML, they

02:03:23.906 --> 02:03:27.266 A:middle
can train that same model in 48

02:03:27.266 --> 02:03:28.976 A:middle
minutes on a MacBook Pro.

02:03:29.516 --> 02:03:34.066 A:middle
[ Applause ]

02:03:34.566 --> 02:03:37.186 A:middle
And on iMac Pro, it's just 18

02:03:37.186 --> 02:03:37.386 A:middle
minutes.

02:03:37.386 --> 02:03:39.446 A:middle
And what's even more incredible

02:03:39.446 --> 02:03:41.066 A:middle
is that model in the past for

02:03:41.066 --> 02:03:43.486 A:middle
them was 90 megabytes, and now

02:03:43.486 --> 02:03:45.066 A:middle
it's just three megabytes.

02:03:45.556 --> 02:03:46.946 A:middle
It's a huge difference.

02:03:48.516 --> 02:03:51.706 A:middle
[ Applause ]

02:03:52.206 --> 02:03:53.826 A:middle
Now we also are making models

02:03:53.966 --> 02:03:55.886 A:middle
run much faster on device using

02:03:55.886 --> 02:03:56.956 A:middle
Core ML 2.

02:03:56.956 --> 02:03:58.486 A:middle
Now Core ML is our technology

02:03:58.526 --> 02:04:00.186 A:middle
for high performance on-device

02:04:00.186 --> 02:04:01.846 A:middle
machine learning, and now it's

02:04:01.846 --> 02:04:02.676 A:middle
better than ever.

02:04:03.506 --> 02:04:05.106 A:middle
It's 30 percent faster in

02:04:05.106 --> 02:04:06.676 A:middle
on-device processing using a

02:04:06.676 --> 02:04:07.726 A:middle
technique called batch

02:04:07.826 --> 02:04:09.856 A:middle
predictions, and you can reduce

02:04:09.856 --> 02:04:12.046 A:middle
your model size by up to 75

02:04:12.096 --> 02:04:14.056 A:middle
percent using quantization.

02:04:14.696 --> 02:04:18.016 A:middle
And so that's Core ML and Create

02:04:18.016 --> 02:04:18.276 A:middle
ML.

02:04:18.746 --> 02:04:19.826 A:middle
You no longer have to be an

02:04:19.826 --> 02:04:22.566 A:middle
expert in machine learning to

02:04:22.566 --> 02:04:23.976 A:middle
build those techniques into your

02:04:25.256 --> 02:04:25.346 A:middle
app.

02:04:25.616 --> 02:04:27.486 A:middle
Now, these technologies are

02:04:27.536 --> 02:04:29.006 A:middle
redefining what's possible in

02:04:29.076 --> 02:04:31.986 A:middle
apps, and they're common not

02:04:31.986 --> 02:04:34.046 A:middle
just to macOS but also to iOS,

02:04:34.046 --> 02:04:35.976 A:middle
and the fact that the mac and

02:04:36.066 --> 02:04:38.736 A:middle
iOS share so much technology has

02:04:39.086 --> 02:04:41.676 A:middle
led people almost every year to

02:04:41.706 --> 02:04:44.336 A:middle
keep asking us the question, are

02:04:44.336 --> 02:04:46.536 A:middle
you merging iOS and macOS?

02:04:47.736 --> 02:04:49.586 A:middle
So I'd like to take a moment to

02:04:49.726 --> 02:04:51.356 A:middle
briefly address this question.

02:04:52.176 --> 02:04:54.966 A:middle
No. Of course not.

02:04:55.516 --> 02:05:00.366 A:middle
[ Applause ]

02:05:00.866 --> 02:05:02.526 A:middle
We love the Mac because it's,

02:05:02.706 --> 02:05:04.206 A:middle
and we love macOS because it's

02:05:04.326 --> 02:05:08.006 A:middle
explicitly created that a unique

02:05:08.006 --> 02:05:10.196 A:middle
characteristics of Mac hardware,

02:05:10.196 --> 02:05:11.616 A:middle
like the ergonomics of the

02:05:11.696 --> 02:05:13.536 A:middle
keyboard and the trackpad, the

02:05:13.536 --> 02:05:15.486 A:middle
flexibility in displays and

02:05:15.486 --> 02:05:17.416 A:middle
storage and because of the power

02:05:17.416 --> 02:05:18.076 A:middle
it exposes.

02:05:18.076 --> 02:05:19.036 A:middle
It makes the Mac able to

02:05:19.036 --> 02:05:20.686 A:middle
accomplish almost anything.

02:05:21.256 --> 02:05:22.926 A:middle
So we think that this question

02:05:22.926 --> 02:05:24.126 A:middle
is actually coming from

02:05:24.186 --> 02:05:24.986 A:middle
something else.

02:05:26.056 --> 02:05:28.126 A:middle
You know, Mac users have access

02:05:28.126 --> 02:05:31.026 A:middle
to a rich set of great native

02:05:31.026 --> 02:05:32.576 A:middle
applications, apps that take

02:05:33.006 --> 02:05:35.076 A:middle
full advantage of the power of

02:05:35.076 --> 02:05:36.176 A:middle
Mac technologies.

02:05:36.786 --> 02:05:38.976 A:middle
But Mac users also use apps

02:05:39.006 --> 02:05:40.356 A:middle
based on other technologies.

02:05:40.896 --> 02:05:42.766 A:middle
We routinely access web-based

02:05:42.766 --> 02:05:44.626 A:middle
experiences like Netflix that

02:05:44.626 --> 02:05:46.636 A:middle
build on WebKit, the

02:05:46.636 --> 02:05:48.416 A:middle
standards-based web technology

02:05:48.416 --> 02:05:50.396 A:middle
in Safari, and we also run

02:05:50.666 --> 02:05:52.776 A:middle
sometimes cross-platform games

02:05:53.166 --> 02:05:55.786 A:middle
built on technology like metal.

02:05:55.786 --> 02:05:58.616 A:middle
And all of these platforms

02:05:58.816 --> 02:06:00.136 A:middle
enrich the Mac user's

02:06:00.136 --> 02:06:00.906 A:middle
experience.

02:06:01.416 --> 02:06:03.006 A:middle
But we think there's room for

02:06:03.006 --> 02:06:05.166 A:middle
one more, and so we'd like to

02:06:05.166 --> 02:06:06.656 A:middle
give you a sneak peek of a

02:06:06.656 --> 02:06:08.676 A:middle
multiyear project we have going

02:06:08.676 --> 02:06:08.916 A:middle
on.

02:06:09.416 --> 02:06:10.846 A:middle
Because we see a huge

02:06:10.846 --> 02:06:12.396 A:middle
opportunity for the Mac to tap

02:06:12.396 --> 02:06:14.126 A:middle
into the world's most vital app

02:06:14.126 --> 02:06:14.866 A:middle
ecosystem.

02:06:15.676 --> 02:06:16.416 A:middle
It's called iOS.

02:06:16.756 --> 02:06:18.316 A:middle
I think you might be familiar

02:06:18.316 --> 02:06:18.816 A:middle
with it.

02:06:19.306 --> 02:06:21.046 A:middle
Now, there are millions of iOS

02:06:21.126 --> 02:06:22.466 A:middle
apps out there, and we think

02:06:22.636 --> 02:06:24.206 A:middle
some of them would be absolutely

02:06:24.206 --> 02:06:26.886 A:middle
great on the Mac, and Mac users

02:06:26.886 --> 02:06:28.366 A:middle
would love to have them there.

02:06:28.416 --> 02:06:30.546 A:middle
And from a technical standpoint,

02:06:30.956 --> 02:06:32.436 A:middle
it's actually a really good fit

02:06:32.436 --> 02:06:34.476 A:middle
because from day one iOS and

02:06:34.476 --> 02:06:35.856 A:middle
macOS have shared common

02:06:35.896 --> 02:06:36.706 A:middle
foundations.

02:06:37.536 --> 02:06:39.626 A:middle
But iOS devices and Mac devices

02:06:39.626 --> 02:06:41.006 A:middle
of course are different, and the

02:06:41.006 --> 02:06:42.606 A:middle
user interfaces are somewhat

02:06:42.606 --> 02:06:44.066 A:middle
different and so the frameworks

02:06:44.066 --> 02:06:45.336 A:middle
underneath are as well.

02:06:45.336 --> 02:06:46.686 A:middle
And that makes today porting an

02:06:46.836 --> 02:06:49.016 A:middle
app from one to the other some

02:06:49.016 --> 02:06:49.396 A:middle
work.

02:06:50.276 --> 02:06:51.766 A:middle
We wanted to make this much

02:06:51.866 --> 02:06:54.646 A:middle
easier, and so we've taken some

02:06:54.766 --> 02:06:57.506 A:middle
key frameworks from iOS and

02:06:57.506 --> 02:06:58.546 A:middle
brought them to the Mac.

02:06:59.546 --> 02:07:01.016 A:middle
And we've adapted them to

02:07:01.016 --> 02:07:02.816 A:middle
specific Mac behaviors like use

02:07:02.816 --> 02:07:05.096 A:middle
of trackpad and mouse, window

02:07:05.096 --> 02:07:07.266 A:middle
resizing, integration of things

02:07:07.266 --> 02:07:08.986 A:middle
like copy and paste and drag and

02:07:09.016 --> 02:07:10.666 A:middle
drop into the system services on

02:07:10.666 --> 02:07:10.966 A:middle
the mac.

02:07:11.966 --> 02:07:14.696 A:middle
Now, phase one of this effort is

02:07:14.696 --> 02:07:16.236 A:middle
to test it on ourselves.

02:07:16.786 --> 02:07:18.406 A:middle
So this year in macOS, we've

02:07:18.456 --> 02:07:21.596 A:middle
taken some of our own iOS apps,

02:07:22.126 --> 02:07:23.586 A:middle
and we brought them to the Mac

02:07:23.696 --> 02:07:25.146 A:middle
using those technologies to make

02:07:25.146 --> 02:07:26.046 A:middle
sure it works well.

02:07:26.676 --> 02:07:27.656 A:middle
You've actually heard about

02:07:27.656 --> 02:07:29.476 A:middle
several of them earlier today,

02:07:29.476 --> 02:07:33.156 A:middle
and it turns out they make

02:07:33.266 --> 02:07:35.446 A:middle
fantastic Mac apps, and we're

02:07:35.446 --> 02:07:37.526 A:middle
able to bring them to the Mac

02:07:37.586 --> 02:07:39.376 A:middle
with very few code changes.

02:07:40.126 --> 02:07:41.606 A:middle
Now, this is going to be coming

02:07:41.606 --> 02:07:43.576 A:middle
to you developers next year.

02:07:44.506 --> 02:07:46.396 A:middle
So you can easily bring your iOS

02:07:46.396 --> 02:07:48.236 A:middle
apps to the Mac, and in the

02:07:48.236 --> 02:07:50.056 A:middle
meantime, we hope you enjoy

02:07:50.056 --> 02:07:52.886 A:middle
News, Stocks, Voice Memos, and

02:07:52.886 --> 02:07:54.266 A:middle
Home in Mojave.

02:07:55.106 --> 02:07:57.166 A:middle
Now we're really excited about

02:07:57.166 --> 02:07:57.676 A:middle
Mojave.

02:07:58.226 --> 02:08:01.456 A:middle
From desktop, Stacks, to Finder

02:08:01.456 --> 02:08:04.316 A:middle
with gallery view to enhanced

02:08:04.316 --> 02:08:07.726 A:middle
screenshots and markup, News and

02:08:07.726 --> 02:08:09.186 A:middle
Home on the Mac for the first

02:08:09.186 --> 02:08:09.636 A:middle
time.

02:08:10.566 --> 02:08:12.896 A:middle
Stocks and of course the

02:08:12.976 --> 02:08:14.746 A:middle
redesigned Mac App Store.

02:08:14.746 --> 02:08:18.076 A:middle
And of course there's even more.

02:08:18.416 --> 02:08:21.056 A:middle
Like APFS now supports Fusion

02:08:21.056 --> 02:08:23.546 A:middle
and hard drives, and Safari tabs

02:08:23.796 --> 02:08:25.206 A:middle
can now have favicons if you

02:08:25.206 --> 02:08:25.776 A:middle
want them there.

02:08:26.636 --> 02:08:28.756 A:middle
And, of course, Group Facetime.

02:08:30.106 --> 02:08:31.736 A:middle
So that's macOS Mojave.

02:08:31.856 --> 02:08:33.236 A:middle
I hope you like it.

02:08:33.236 --> 02:08:34.366 A:middle
I'm going to hand it back to

02:08:34.366 --> 02:08:34.496 A:middle
Tim.

02:08:34.496 --> 02:08:34.916 A:middle
Thank you so much.

02:08:35.516 --> 02:08:40.076 A:middle
[ Applause ]

02:08:40.576 --> 02:08:41.586 A:middle
>> Thank you, Craig.

02:08:42.726 --> 02:08:46.946 A:middle
What a huge update to macOS and

02:08:46.946 --> 02:08:49.196 A:middle
what an extraordinary morning.

02:08:50.016 --> 02:08:53.426 A:middle
We got started with iOS 12 with

02:08:53.426 --> 02:08:55.646 A:middle
all-new capabilities including

02:08:55.646 --> 02:08:56.986 A:middle
taking AR further than ever

02:08:56.986 --> 02:09:00.906 A:middle
before, bringing Siri to any app

02:09:01.646 --> 02:09:03.116 A:middle
with Siri Shortcuts and

02:09:03.156 --> 02:09:04.876 A:middle
ScreenTime and cool new

02:09:04.876 --> 02:09:06.386 A:middle
communication features like

02:09:06.386 --> 02:09:07.976 A:middle
Memoji and Group Facetime.

02:09:08.866 --> 02:09:10.966 A:middle
And watchOS, now with Walkie

02:09:10.966 --> 02:09:13.736 A:middle
Talkie, Activity, Competitions,

02:09:13.736 --> 02:09:15.186 A:middle
New Workouts, New Siri

02:09:15.186 --> 02:09:17.436 A:middle
Capabilities, and so much more.

02:09:18.496 --> 02:09:21.296 A:middle
And Apple TV 4K now with Adobe

02:09:21.296 --> 02:09:22.886 A:middle
Atmos, some great new

02:09:22.946 --> 02:09:25.196 A:middle
partnerships, and the ease of

02:09:25.196 --> 02:09:26.326 A:middle
zero sign-on.

02:09:26.706 --> 02:09:27.766 A:middle
And you're going to really love

02:09:27.766 --> 02:09:29.606 A:middle
those new Aerial screensavers.

02:09:30.876 --> 02:09:33.336 A:middle
And macOS Mojave with all new

02:09:33.336 --> 02:09:35.436 A:middle
dark mode, great updates to

02:09:35.436 --> 02:09:37.976 A:middle
desktop and finder, enhanced

02:09:38.026 --> 02:09:40.436 A:middle
privacy and security, and a

02:09:40.436 --> 02:09:43.226 A:middle
completely redesigned Mac App

02:09:43.226 --> 02:09:43.686 A:middle
Store.

02:09:45.046 --> 02:09:46.826 A:middle
The updates will be available to

02:09:46.826 --> 02:09:50.046 A:middle
our users this Fall, and there

02:09:50.046 --> 02:09:51.966 A:middle
will be developer betas for each

02:09:51.966 --> 02:09:53.766 A:middle
of them after the Keynote this

02:09:53.766 --> 02:09:53.946 A:middle
morning.

02:09:54.516 --> 02:09:58.546 A:middle
[ Applause ]

02:09:59.046 --> 02:09:59.226 A:middle
Thank you.

02:09:59.226 --> 02:10:04.956 A:middle
Now, before we close, we wanted

02:10:04.956 --> 02:10:08.236 A:middle
to celebrate you and the amazing

02:10:08.236 --> 02:10:11.806 A:middle
work that you do, so we went out

02:10:11.806 --> 02:10:13.116 A:middle
and talked to some of the most

02:10:13.116 --> 02:10:15.486 A:middle
important people in your lives,

02:10:16.256 --> 02:10:17.746 A:middle
the ones that know you the best,

02:10:19.206 --> 02:10:21.256 A:middle
and we made a short video, and

02:10:21.256 --> 02:10:23.396 A:middle
I'd love to run it for you now.

02:10:26.516 --> 02:10:34.566 A:middle
[ Music ]

02:10:35.066 --> 02:10:38.156 A:middle
>> I don't have any idea at all

02:10:38.156 --> 02:10:41.696 A:middle
how to create an app.

02:10:41.696 --> 02:10:45.526 A:middle
I don't understand any of it.

02:10:45.626 --> 02:10:46.976 A:middle
Ask me another question.

02:10:47.176 --> 02:10:49.236 A:middle
>> My son is a developer at

02:10:49.236 --> 02:10:49.766 A:middle
Robinhood.

02:10:49.766 --> 02:10:51.976 A:middle
>> My daughter, Jody, is a WWDC

02:10:52.046 --> 02:10:54.156 A:middle
2018 scholarship winner.

02:10:54.156 --> 02:10:55.246 A:middle
>> My brother started and

02:10:55.246 --> 02:10:55.756 A:middle
founded Yelp.

02:10:55.836 --> 02:10:56.336 A:middle
>> All the apps.

02:10:56.366 --> 02:10:56.716 A:middle
>> Timeless.

02:10:56.716 --> 02:10:57.286 A:middle
>> One drop.

02:10:57.286 --> 02:10:58.136 A:middle
>> Splitter critters.

02:10:58.136 --> 02:10:58.986 A:middle
>> Homework.

02:10:59.416 --> 02:11:00.916 A:middle
>> Homework, you talk to her.

02:11:01.046 --> 02:11:01.976 A:middle
>> My brother Derek created

02:11:02.066 --> 02:11:04.216 A:middle
the app Refugees and Immigrants

02:11:04.216 --> 02:11:05.976 A:middle
the creative, the collective.

02:11:06.046 --> 02:11:08.976 A:middle
Why did I say the creative.

02:11:09.066 --> 02:11:09.976 A:middle
>> At Christmastime, when most

02:11:10.046 --> 02:11:11.966 A:middle
kids maybe would want skis or

02:11:11.966 --> 02:11:13.776 A:middle
something, he wanted computer

02:11:13.776 --> 02:11:13.976 A:middle
books.

02:11:14.046 --> 02:11:16.676 A:middle
He stayed in his bedroom, making

02:11:16.676 --> 02:11:18.176 A:middle
games while the other kids were

02:11:18.176 --> 02:11:18.956 A:middle
outside playing.

02:11:19.066 --> 02:11:20.636 A:middle
>> And when she is really doing

02:11:20.636 --> 02:11:22.386 A:middle
the coding almost always we have

02:11:22.386 --> 02:11:23.976 A:middle
to tell my daughter to stop,

02:11:24.046 --> 02:11:24.986 A:middle
but then my daughter will be

02:11:24.986 --> 02:11:27.126 A:middle
like, just give me another ten

02:11:27.126 --> 02:11:27.586 A:middle
minutes.

02:11:27.586 --> 02:11:28.976 A:middle
I want to get this solved first.

02:11:29.046 --> 02:11:30.916 A:middle
>> When I watch him code, his

02:11:30.916 --> 02:11:34.896 A:middle
eyes move in a weird way, and

02:11:34.896 --> 02:11:36.806 A:middle
he's like totally focused.

02:11:37.266 --> 02:11:38.816 A:middle
Even when my friends are over,

02:11:38.816 --> 02:11:39.626 A:middle
I'd say, we'll look at

02:11:39.706 --> 02:11:42.046 A:middle
Christopher, look at him.

02:11:42.046 --> 02:11:42.826 A:middle
And they'd go, wow.

02:11:45.046 --> 02:11:45.976 A:middle
>> When he first came to us with

02:11:46.056 --> 02:11:48.536 A:middle
the idea, we were like, okay,

02:11:48.536 --> 02:11:48.956 A:middle
good luck.

02:11:50.496 --> 02:11:51.906 A:middle
>> He started off in his small

02:11:51.906 --> 02:11:52.976 A:middle
little one-bedroom apartment

02:11:52.976 --> 02:11:53.976 A:middle
with next to nothing,

02:11:54.576 --> 02:11:56.686 A:middle
and sacrificed eating a burger

02:11:56.686 --> 02:11:58.136 A:middle
and just have ramen just so that

02:11:58.136 --> 02:12:00.676 A:middle
he could, and I'm like just buy

02:12:00.676 --> 02:12:00.976 A:middle
the burger.

02:12:01.066 --> 02:12:02.306 A:middle
And he's like no, that's three

02:12:02.306 --> 02:12:03.436 A:middle
bucks that I could put towards

02:12:03.436 --> 02:12:03.746 A:middle
the app.

02:12:04.116 --> 02:12:06.066 A:middle
>> Jeremy went out to build the

02:12:06.136 --> 02:12:07.426 A:middle
first version of Yelp, and it

02:12:07.426 --> 02:12:08.696 A:middle
was a total bust, a total

02:12:08.696 --> 02:12:08.976 A:middle
failure.

02:12:09.046 --> 02:12:11.726 A:middle
>> She tried really hard on a

02:12:11.726 --> 02:12:13.646 A:middle
couple different titles, and

02:12:13.646 --> 02:12:14.816 A:middle
you've never heard of them.

02:12:14.816 --> 02:12:16.556 A:middle
And, you know, that's a really

02:12:16.556 --> 02:12:16.976 A:middle
rough feeling.

02:12:17.126 --> 02:12:18.966 A:middle
>> That was definitely a low

02:12:18.966 --> 02:12:20.576 A:middle
point for Jeremy because it was

02:12:20.576 --> 02:12:22.756 A:middle
like, hey we got to retool and

02:12:22.756 --> 02:12:22.976 A:middle
try again.

02:12:23.176 --> 02:12:25.146 A:middle
What Jeremy did notice in the

02:12:25.146 --> 02:12:26.556 A:middle
data was that people loved

02:12:26.556 --> 02:12:28.396 A:middle
writing comments, and that was

02:12:28.396 --> 02:12:30.066 A:middle
really the genesis of the second

02:12:30.066 --> 02:12:31.646 A:middle
version of Yelp, which worked.

02:12:32.086 --> 02:12:33.666 A:middle
>> You have to be really okay

02:12:33.666 --> 02:12:35.186 A:middle
with waking up to failure and

02:12:35.186 --> 02:12:36.836 A:middle
then at the end of a whole bunch

02:12:36.836 --> 02:12:37.856 A:middle
of failures is something that's

02:12:37.856 --> 02:12:37.976 A:middle
great.

02:12:40.046 --> 02:12:41.726 A:middle
>> Tessa didn't really think I

02:12:41.726 --> 02:12:42.976 A:middle
want to make an app.

02:12:43.146 --> 02:12:44.836 A:middle
Tessa found a problem, a food

02:12:44.836 --> 02:12:46.386 A:middle
waste which you could use the

02:12:46.386 --> 02:12:47.976 A:middle
app to help to solve.

02:12:48.046 --> 02:12:49.916 A:middle
>> Emma's grandma was diagnosed

02:12:49.916 --> 02:12:50.856 A:middle
with Alzheimer's.

02:12:51.076 --> 02:12:52.406 A:middle
She even forgot my daughter's

02:12:52.406 --> 02:12:52.836 A:middle
birthday.

02:12:53.536 --> 02:12:55.286 A:middle
So Emma tried to search for an

02:12:55.286 --> 02:12:55.916 A:middle
app that would help,

02:12:56.046 --> 02:12:56.976 A:middle
but she couldn't find it.

02:12:57.066 --> 02:13:00.136 A:middle
So she said, you know, why don't

02:13:00.136 --> 02:13:00.916 A:middle
we just do it ourselves.

02:13:01.046 --> 02:13:03.456 A:middle
>> My husband was a diabetic.

02:13:03.596 --> 02:13:07.086 A:middle
That inspired Jeffrey to do

02:13:07.086 --> 02:13:08.676 A:middle
something about diabetes, and

02:13:09.556 --> 02:13:11.726 A:middle
it's an answer to a lot of

02:13:11.836 --> 02:13:13.066 A:middle
people's prayers.

02:13:15.096 --> 02:13:17.466 A:middle
>> Jessie won the iPhone game of

02:13:17.636 --> 02:13:17.806 A:middle
the year.

02:13:18.366 --> 02:13:19.356 A:middle
I couldn't believe that he made

02:13:19.356 --> 02:13:19.423 A:middle
it.

02:13:19.546 --> 02:13:20.976 A:middle
I mean to me it was remarkable.

02:13:21.496 --> 02:13:22.266 A:middle
>> She pulled out her cell

02:13:22.446 --> 02:13:24.466 A:middle
phone, and I saw his app on her

02:13:24.466 --> 02:13:25.356 A:middle
phone, and I was like trying not

02:13:25.396 --> 02:13:26.666 A:middle
to freak out, but oh my gosh.

02:13:27.526 --> 02:13:29.006 A:middle
>> For my wife, it's not just

02:13:29.056 --> 02:13:31.016 A:middle
creating, it's really wanting to

02:13:31.016 --> 02:13:32.976 A:middle
be a part of something big.

02:13:33.116 --> 02:13:34.256 A:middle
>> The one lesson that I learned

02:13:34.256 --> 02:13:35.456 A:middle
from Jeremy every day is just

02:13:35.456 --> 02:13:37.636 A:middle
that determination, tenacity, to

02:13:37.776 --> 02:13:37.956 A:middle
focus.

02:13:38.596 --> 02:13:40.266 A:middle
He foresaw the impact that the

02:13:40.486 --> 02:13:42.586 A:middle
iPhone was going to have, and he

02:13:42.586 --> 02:13:43.696 A:middle
bet everything on getting an app

02:13:43.696 --> 02:13:43.886 A:middle
for it,

02:13:44.136 --> 02:13:45.426 A:middle
and I think that it was one of

02:13:45.476 --> 02:13:47.636 A:middle
the most important things that

02:13:47.706 --> 02:13:47.926 A:middle
Yelp did.

02:13:48.326 --> 02:13:50.866 A:middle
>> I think he's made a big

02:13:50.866 --> 02:13:52.316 A:middle
difference, and so do thousands

02:13:52.316 --> 02:13:52.976 A:middle
of other people.

02:13:53.606 --> 02:13:55.226 A:middle
>> She wants to not just learn

02:13:55.226 --> 02:13:58.376 A:middle
also teach others and it makes

02:13:58.376 --> 02:14:01.056 A:middle
me really proud to see her

02:14:01.106 --> 02:14:01.286 A:middle
blossom.

02:14:02.046 --> 02:14:03.406 A:middle
>> As a parent, no better thing

02:14:03.406 --> 02:14:04.396 A:middle
is letting your kids do what

02:14:04.396 --> 02:14:05.626 A:middle
they want to do, because it

02:14:05.686 --> 02:14:06.576 A:middle
isn't how much money you've

02:14:06.576 --> 02:14:06.906 A:middle
made.

02:14:07.056 --> 02:14:08.926 A:middle
It's really changes you've left

02:14:08.926 --> 02:14:09.466 A:middle
behind.

02:14:09.676 --> 02:14:11.336 A:middle
And she's hoping to leave a lot

02:14:11.336 --> 02:14:11.966 A:middle
of change behind.

02:14:12.516 --> 02:14:14.516 A:middle
[ Music ]

02:14:15.516 --> 02:14:29.086 A:middle
[ Applause ]

02:14:29.586 --> 02:14:31.856 A:middle
>> I love that video, and I'm

02:14:31.906 --> 02:14:32.836 A:middle
pleased that some of the

02:14:32.836 --> 02:14:34.346 A:middle
developers are in the audience

02:14:34.426 --> 02:14:35.136 A:middle
this morning.

02:14:35.656 --> 02:14:38.186 A:middle
Their stories are great examples

02:14:38.186 --> 02:14:40.886 A:middle
of all of your passion and your

02:14:40.886 --> 02:14:41.766 A:middle
creativity.

02:14:42.856 --> 02:14:45.216 A:middle
We love the work you do and the

02:14:45.216 --> 02:14:47.536 A:middle
impact that it has on the world.

02:14:48.336 --> 02:14:50.436 A:middle
It inspires all of us at Apple

02:14:50.536 --> 02:14:52.426 A:middle
deeply every day.

02:14:52.936 --> 02:14:55.166 A:middle
On behalf of everyone at Apple,

02:14:56.266 --> 02:14:56.776 A:middle
thank you.

02:14:57.516 --> 02:15:08.106 A:middle
[ Applause ]

02:15:08.606 --> 02:15:10.116 A:middle
And I'd also like to thank

02:15:10.386 --> 02:15:12.466 A:middle
everyone at Apple who made today

02:15:12.466 --> 02:15:13.256 A:middle
possible.

02:15:13.746 --> 02:15:16.146 A:middle
Days like this only come from

02:15:16.146 --> 02:15:18.246 A:middle
years of effort and hard work

02:15:18.246 --> 02:15:20.366 A:middle
and great sacrifice, and so I

02:15:20.366 --> 02:15:22.746 A:middle
thank them and their families.

02:15:23.326 --> 02:15:25.486 A:middle
Let's have an incredible week

02:15:25.546 --> 02:15:26.156 A:middle
together.

02:15:26.346 --> 02:15:26.966 A:middle
Thank you.

02:15:27.516 --> 02:15:31.500 A:middle
[ Applause ]