WEBVTT
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["Good Day for Dreaming"
by Ruelle playing]
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Hello and welcome back to Apple Park.
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I am so glad you could join us today.
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Just last month we were here
to introduce some great new products:
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Apple Watch Series 6,
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Apple Watch SE,
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as well as the eighth-generation iPad
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and the all-new iPad Air.
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And we've got some more
huge announcements for you today.
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So let's get started with
an exciting new product for the home
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we know you're going to love.
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This year, our homes have become
even more important in our daily lives.
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So it's critical that the technology
we choose for our home
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provides a truly great experience.
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When we approach
designing products for the home,
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we focus on three key attributes:
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First, they must be easy to use,
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from the initial setup
to the way you interact with it every day.
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And we design our products to work better
together, seamlessly and intuitively.
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We also design them to be secure
and to protect your privacy.
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Because you should be the one in control
of how your personal data is used.
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We applied these principles
when we created HomePod.
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HomePod is a breakthrough speaker
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that combines precise, high-fidelity sound
with the intelligence of Siri.
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It provides an entirely new way to
discover and interact with music at home.
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And now we want to bring this experience
to even more people.
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So today, I'm excited to introduce
the newest addition to the HomePod family.
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And I'd like to show it to you now.
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["I'm Ready to Rock That"
by Bonti playing]
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[volume decreases]
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This is HomePod mini.
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And here's Bob to tell you all about it.
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[music continues]
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I'm so excited to tell you
about HomePod mini.
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It's an incredible smart speaker,
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with a compact, elegant design
that's perfect for your home.
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It's wrapped in a beautiful, seamless
mesh fabric that not only looks great,
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but was created specifically
for its acoustic performance.
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On top of HomePod mini
is a backlit touch surface
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that provides controls
for volume, play/pause,
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and even illuminates when you invoke Siri.
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But the design is just the beginning.
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In creating HomePod mini,
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we thought carefully about
what you want from a smart speaker.
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First, you want amazing sound
that ensures your music, podcasts
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and everything you listen to
sounds incredible.
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Next, you want a world-class
intelligent assistant
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that helps you wherever you are.
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And as our homes become smarter,
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you want it to serve
as the brain of your smart home,
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orchestrating and controlling
a wide range of devices.
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And finally, because it's your home,
you want a smart speaker
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that puts your privacy
and security at the forefront.
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All this is exactly what HomePod mini
is designed to deliver.
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And to tell you more
about how we made this happen,
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let me pass it to Dave and Yael.
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At Apple, we have a passion for music,
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so we knew HomePod mini
had to sound amazing.
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We started by custom-designing
every acoustic element.
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We created a full-range dynamic driver
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that delivers high output
while keeping distortion to a minimum
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and developed a pair of high-excursion,
force-cancelling passive radiators
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that enable amazing bass response.
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We also crafted an acoustic waveguide
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to deliver a consistent,
360-degree sound experience,
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enabling you to place
HomePod mini anywhere.
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In order to get truly big sound
out of this compact design,
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we combined it
with the powerful Apple S5 chip
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and advanced software which all together
enables something we call...
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computational audio.
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Even before you hear the first note,
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HomePod mini is analyzing
the unique characteristics of the music
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and applying complex tuning models
to optimize loudness,
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adjust the dynamic range,
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and control the movement of the driver
and passive radiators in real time.
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And all this happens
over 180 times a second.
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The result is an audio experience
unheard of in a speaker this size
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and one only Apple can deliver.
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Now, bringing amazing sound into your home
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isn't just about
breakthrough audio quality.
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It's also about letting you
enjoy that sound throughout your house.
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Multiple HomePod mini speakers
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can play perfectly in sync
across your entire house.
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That's great for entertaining
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or keeping up with your favorite podcast
as you get stuff done.
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And when you place two in the same room,
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they'll intelligently
become a stereo pair,
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filling your space
with rich, enveloping sound.
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["Ferris Wheel" by Sylvan Esso playing]
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And to make HomePod mini
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the ultimate smart speaker
for iPhone owners,
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later this year, you'll get a new
Handoff experience that's truly magical.
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Using the U1 Ultra Wideband chip,
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which we introduced in iPhone last year,
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HomePod mini can understand,
with high precision,
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when your iPhone is nearby.
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Bring iPhone close to HomePod mini
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and you'll get visual, audible
and haptic effects...
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[hip-hop playing]
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...so it feels like your devices
are physically connected
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as music flows from one to the other.
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And of course, HomePod mini
can play all of your favorite content.
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In addition to Apple Music,
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you can listen to
all your favorite podcasts,
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along with thousands of radio stations
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from iHeartRadio, RADIO.COM and TuneIn.
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And in the coming months,
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you'll be able to use services
from providers like Pandora and Amazon.
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And because HomePod mini
has the power of Siri,
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anyone in the home can ask
to play an artist, album or track,
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hear a playlist,
or even search for music by lyrics.
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Hey Siri, play the song that goes,
"feeling good, never stressed."
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Here's "Sunday Best" by Surfaces.
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[upbeat music playing]
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Siri on HomePod mini
brings you the music you love
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and helps you discover new favorites.
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But of course, Siri does more
than just play your favorite music.
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To tell you more, here's Yael.
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Siri is what makes a smart speaker,
well, smart.
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Siri was the first mainstream
intelligent assistant,
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and today
it's the most popular in the world,
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available on over a billion devices
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and handling over 25 billion requests
a month.
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And Siri keeps getting better.
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In the past three years,
Siri's gotten faster and more concise.
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Speech recognition is twice as accurate.
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And Siri knows over 20 times more facts.
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Together, Siri and HomePod mini
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do everything you'd expect
from a smart speaker,
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from multiple timers and alarms
to weather reports
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to answering the random questions
kids think up.
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But what really sets HomePod mini apart
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is Siri's deep integration with iPhone.
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Using Siri, HomePod mini
can access the apps on your iPhone
00:08:23.837 --> 00:08:27.307 align:middle line:-2
to send a message,
check your calendar, make a call,
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even find your iPhone.
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And because of this,
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you'll be able to ask HomePod mini
for a personal update
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with just a single request.
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Hey Siri, what's my update?
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Good morning, Jumi.
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It's currently sunny and 72 degrees.
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Your first event is at 11:00 a.m.,
gallery visit.
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You have one upcoming reminder: call Zoe.
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Of course, your voice
isn't the only voice in your house.
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Siri knows that
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and can recognize the voices
of each member of your household
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so that everyone gets
their own personal experience.
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Hey Siri, what's my first class today?
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Hey Siri, text Anika,
"I'll pick you up in ten."
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Hey Siri, play my Favorites mix.
00:09:05.646 --> 00:09:08.048 align:middle line:-1
Okay, Moe. Favorites mix now playing.
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And deep integration with iPhone
00:09:10.851 --> 00:09:14.188 align:middle line:-2
also enables a magical experience
with CarPlay.
00:09:14.655 --> 00:09:17.224 align:middle line:-1
Ask HomePod mini what time Target closes
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and a Siri suggestion
automatically appears in CarPlay,
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so when you hop in the car,
the route is ready and waiting for you.
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With the intelligence of Siri,
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HomePod mini helps you
get things done around the home.
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Next, let's turn to the smart home.
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When it comes to your home,
you want comfort and convenience
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without complexity.
00:09:37.911 --> 00:09:41.348 align:middle line:-2
So with HomePod mini,
we've made the smart home simple.
00:09:41.748 --> 00:09:44.585 align:middle line:-2
HomePod mini automatically
integrates with the Home app
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so you can control all of your HomeKit
accessories with just your voice.
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You can ask to turn down the heat,
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lock the doors,
00:09:52.292 --> 00:09:54.027 align:middle line:-1
dim the lights,
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or even set a scene...
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[Jumi] Hey Siri, good morning.
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Good morning. The scene is set.
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[Garten] ...to control multiple
accessories with a single voice command.
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And if you're just getting started
with your smart home,
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the new Discover Tab in the Home app
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makes it easy to find
all kinds of great smart home accessories
00:10:11.712 --> 00:10:15.649 align:middle line:-2
to control lighting,
security, comfort and more.
00:10:15.716 --> 00:10:18.185 align:middle line:-2
One of the most important parts
of the smart home
00:10:18.252 --> 00:10:20.454 align:middle line:-1
is communicating with your family,
00:10:20.521 --> 00:10:22.155 align:middle line:-1
which is why we created...
00:10:22.222 --> 00:10:23.557 align:middle line:-1
Intercom.
00:10:23.624 --> 00:10:26.527 align:middle line:-2
Intercom lets you quickly
send a message from one HomePod
00:10:26.593 --> 00:10:28.462 align:middle line:-1
to another in a different room
00:10:28.529 --> 00:10:30.664 align:middle line:-1
or to multiple rooms throughout your home.
00:10:30.731 --> 00:10:33.967 align:middle line:-2
Hey Siri, tell everyone,
"We're late. Let's go!"
00:10:34.034 --> 00:10:35.035 align:middle line:-1
[HomePod mini chimes]
00:10:36.103 --> 00:10:37.604 align:middle line:-1
[Moe] We're late. Let's go!
00:10:37.671 --> 00:10:39.907 align:middle line:-2
Hey Siri, reply,
"I'm just getting my jacket."
00:10:40.407 --> 00:10:43.911 align:middle line:-2
But what's really exciting
is that we've taken it a step further
00:10:43.977 --> 00:10:47.047 align:middle line:-2
and designed Intercom
to also work with your iPhone,
00:10:47.114 --> 00:10:50.017 align:middle line:-1
iPad, Apple Watch and even CarPlay,
00:10:50.083 --> 00:10:52.486 align:middle line:-1
something only Apple can do.
00:10:52.553 --> 00:10:55.756 align:middle line:-2
You'll get a home intercom system
that goes everywhere with you.
00:10:55.822 --> 00:10:58.225 align:middle line:-2
[Moe] Ask everyone,
"Who's hungry? I've got pizza."
00:10:58.292 --> 00:11:00.160 align:middle line:-2
[Garten]
The message will automatically play
00:11:00.227 --> 00:11:01.995 align:middle line:-1
on HomePod speakers throughout the home,
00:11:02.062 --> 00:11:05.933 align:middle line:-2
and a notification will appear
on your family's personal devices.
00:11:06.567 --> 00:11:09.036 align:middle line:-2
And Intercom messages
will play on AirPods as well,
00:11:09.102 --> 00:11:11.138 align:middle line:-2
so you can always
get your kid's attention.
00:11:11.205 --> 00:11:13.440 align:middle line:-1
Reply, "You read my mind."
00:11:13.507 --> 00:11:16.510 align:middle line:-1
["JEWELZ" by Anderson .Paak playing]
00:11:21.114 --> 00:11:23.650 align:middle line:0
Intercom helps connect
the members of your home
00:11:23.717 --> 00:11:25.719 align:middle line:0
in an entirely new way.
00:11:25.786 --> 00:11:27.921 align:middle line:0
We're so excited about how HomePod mini
00:11:27.988 --> 00:11:31.792 align:middle line:0
brings the power of Siri intelligence
to your smart home.
00:11:31.859 --> 00:11:33.126 align:middle line:0
Back to Bob.
00:11:37.831 --> 00:11:40.934 align:middle line:-2
Not only is HomePod mini
packed with great features,
00:11:41.001 --> 00:11:42.603 align:middle line:-1
like every Apple product
00:11:42.669 --> 00:11:46.406 align:middle line:-2
it's designed with your privacy
and security in mind.
00:11:46.473 --> 00:11:50.844 align:middle line:-2
Nothing you say is sent out of your home
until you activate Siri with a touch
00:11:50.911 --> 00:11:53.814 align:middle line:-1
or it hears those magic words, "Hey Siri."
00:11:53.881 --> 00:11:56.750 align:middle line:-2
And your requests
are not associated with your Apple ID,
00:11:56.817 --> 00:11:59.987 align:middle line:-2
and you choose whether Apple
saves your audio recordings.
00:12:00.053 --> 00:12:03.857 align:middle line:-2
Personal requests only work
when your iPhone is home with you,
00:12:03.924 --> 00:12:07.995 align:middle line:-2
and all communication with smart home
accessories uses strong encryption.
00:12:08.462 --> 00:12:11.598 align:middle line:-2
We can't wait for you to enjoy
the incredible experiences
00:12:11.665 --> 00:12:13.901 align:middle line:-1
the new HomePod mini brings to your home.
00:12:13.967 --> 00:12:17.037 align:middle line:-1
It comes in both white and space gray,
00:12:17.104 --> 00:12:20.474 align:middle line:-2
and I'm thrilled to announce
that HomePod mini will be available
00:12:20.541 --> 00:12:22.943 align:middle line:-1
for just $99.
00:12:23.010 --> 00:12:26.079 align:middle line:-2
And you can order HomePod mini
November 6th,
00:12:26.146 --> 00:12:29.249 align:middle line:-2
and it will start shipping
the week of November 16th.
00:12:29.316 --> 00:12:31.385 align:middle line:-1
So that's HomePod mini.
00:12:31.451 --> 00:12:33.687 align:middle line:-1
With the power of computational audio,
00:12:33.754 --> 00:12:36.056 align:middle line:-1
a world-class intelligent assistant,
00:12:36.123 --> 00:12:37.824 align:middle line:-1
great features like Intercom
00:12:37.891 --> 00:12:41.094 align:middle line:-2
and tight integration
with your favorite Apple devices.
00:12:41.161 --> 00:12:43.096 align:middle line:-1
And now back to Tim.
00:13:00.814 --> 00:13:03.150 align:middle line:-1
Now let's talk about iPhone.
00:13:03.817 --> 00:13:07.621 align:middle line:-2
iPhone is an incredibly powerful
and personal device.
00:13:07.688 --> 00:13:10.791 align:middle line:-2
It's the product we use the most
every day.
00:13:10.858 --> 00:13:14.661 align:middle line:-2
With amazing capabilities,
iPhone has changed our lives
00:13:14.728 --> 00:13:18.131 align:middle line:-2
and has never been
more indispensable than it is now.
00:13:18.799 --> 00:13:21.768 align:middle line:-1
It's been another big year for iPhone.
00:13:21.835 --> 00:13:28.075 align:middle line:-2
Ever since its launch, iPhone 11 has been
the most popular smartphone in the world.
00:13:28.675 --> 00:13:30.477 align:middle line:-1
People love their iPhones.
00:13:30.911 --> 00:13:33.847 align:middle line:-2
iPhone has led the industry
in customer satisfaction
00:13:33.914 --> 00:13:36.750 align:middle line:-1
every year since it was first introduced.
00:13:36.817 --> 00:13:39.820 align:middle line:-2
There's so much that people
love about their iPhones.
00:13:39.887 --> 00:13:42.055 align:middle line:-1
They love how easy it is to use,
00:13:42.122 --> 00:13:44.691 align:middle line:-1
how it connects people in personal ways,
00:13:44.758 --> 00:13:46.860 align:middle line:-1
how it elevates photography,
00:13:46.927 --> 00:13:49.930 align:middle line:-2
keeps us informed
and keeps us entertained.
00:13:50.397 --> 00:13:53.367 align:middle line:-2
With a powerful ecosystem of apps
in the App Store,
00:13:53.433 --> 00:13:57.671 align:middle line:-2
iPhone enables people to do
more and more things every day.
00:13:57.738 --> 00:14:02.142 align:middle line:-2
And users can trust that iPhone
is designed to do all of this
00:14:02.209 --> 00:14:05.445 align:middle line:-2
while protecting
their security and privacy.
00:14:06.180 --> 00:14:09.183 align:middle line:-2
Every decade,
there's a new generation of technology
00:14:09.249 --> 00:14:13.187 align:middle line:-2
that provides a step change
in what we can do with our iPhones.
00:14:13.787 --> 00:14:16.657 align:middle line:-1
The next generation is here.
00:14:16.723 --> 00:14:19.960 align:middle line:-2
Today is the beginning
of a new era for iPhone.
00:14:20.694 --> 00:14:24.164 align:middle line:-1
Today we're bringing 5G to iPhone.
00:14:24.765 --> 00:14:28.836 align:middle line:-2
This is a huge moment for all of us,
and we're really excited.
00:14:29.336 --> 00:14:33.907 align:middle line:-2
5G will bring a new level of performance
for downloads and uploads,
00:14:33.974 --> 00:14:37.878 align:middle line:-2
higher quality video streaming,
more responsive gaming,
00:14:37.945 --> 00:14:41.215 align:middle line:-1
real-time interactivity and so much more.
00:14:41.648 --> 00:14:43.650 align:middle line:-1
5G networks are more advanced,
00:14:43.717 --> 00:14:46.987 align:middle line:-2
with lower latency
and less network congestion.
00:14:47.054 --> 00:14:51.625 align:middle line:-2
So you can get higher network speeds
even in densely populated areas.
00:14:52.192 --> 00:14:55.696 align:middle line:-2
And 5G even helps protect
your privacy and security,
00:14:55.762 --> 00:14:58.398 align:middle line:-2
since you won't need to connect
to unknown, unsecured,
00:14:58.465 --> 00:15:00.968 align:middle line:-1
public Wi-Fi hotspots as often.
00:15:02.035 --> 00:15:05.339 align:middle line:-2
Each generation
of cellular network technology on iPhone
00:15:05.405 --> 00:15:07.875 align:middle line:-1
has enabled breakthrough innovations
00:15:07.941 --> 00:15:12.646 align:middle line:-2
and entirely new opportunities
for our developers and our users.
00:15:12.713 --> 00:15:16.583 align:middle line:-1
And 5G is the most exciting step yet.
00:15:17.050 --> 00:15:22.022 align:middle line:-2
For so many people, this all becomes real
with 5G coming to iPhone.
00:15:22.623 --> 00:15:25.792 align:middle line:-2
As you know,
iPhone provides seamless integration
00:15:25.859 --> 00:15:29.229 align:middle line:-2
of world-class hardware
and world-class software.
00:15:29.730 --> 00:15:33.400 align:middle line:-2
What you may not know about
is the incredible collaboration
00:15:33.467 --> 00:15:37.037 align:middle line:-2
between Apple and our carrier partners
around the world
00:15:37.104 --> 00:15:40.841 align:middle line:-2
to ensure iPhone users
get the best possible experience.
00:15:41.341 --> 00:15:45.212 align:middle line:-2
We're fortunate today to have
one of our closest partners join us.
00:15:45.279 --> 00:15:49.149 align:middle line:-2
I'd like to welcome Hans Vestberg,
Chairman and CEO of Verizon,
00:15:49.216 --> 00:15:50.684 align:middle line:-1
here to Apple Park.
00:15:53.020 --> 00:15:55.489 align:middle line:0
Hans, this really is a big day.
00:15:55.556 --> 00:15:58.525 align:middle line:0
And our teams have done
some amazing work together.
00:15:58.592 --> 00:16:00.661 align:middle line:-2
I want to thank you
and the whole Apple team
00:16:00.727 --> 00:16:04.331 align:middle line:-2
for a fantastic collaboration
leading up to this historic moment.
00:16:04.831 --> 00:16:09.469 align:middle line:-2
Until now, most people have taken
a "wait and see" approach to 5G.
00:16:09.536 --> 00:16:12.339 align:middle line:-1
They've been waiting for 5G to get real...
00:16:12.406 --> 00:16:14.141 align:middle line:-1
with the network coverage they expect,
00:16:14.208 --> 00:16:16.510 align:middle line:-2
the incredible performance
they have been promised,
00:16:16.577 --> 00:16:18.378 align:middle line:-1
and the devices they love.
00:16:19.012 --> 00:16:21.748 align:middle line:-1
Well, today with iPhone, the wait is over.
00:16:22.449 --> 00:16:24.618 align:middle line:-1
5G just got real.
00:16:24.685 --> 00:16:27.621 align:middle line:-2
Of course,
what's the most exciting part for me
00:16:27.688 --> 00:16:31.692 align:middle line:-2
as a guy who has worked in networking
for 25-plus years?
00:16:31.758 --> 00:16:34.695 align:middle line:-1
That fact that for the first time ever,
00:16:34.761 --> 00:16:39.333 align:middle line:-2
iPhone can now access
Verizon's 5G Ultra Wideband.
00:16:39.399 --> 00:16:43.337 align:middle line:-2
It's built with large quantities
of mmWave spectrum
00:16:43.403 --> 00:16:46.306 align:middle line:-1
that enable unprecedented performance.
00:16:46.907 --> 00:16:49.676 align:middle line:-2
5G Ultra Wideband
has already been recognized
00:16:49.743 --> 00:16:53.146 align:middle line:-1
as being the fastest 5G in the world.
00:16:53.213 --> 00:16:55.382 align:middle line:-1
And it's getting even faster.
00:16:55.449 --> 00:16:59.219 align:middle line:0
Our 5G network now gives you
double the peak download speeds:
00:16:59.286 --> 00:17:03.090 align:middle line:0
over 4 gigabits per seconds today
in ideal conditions
00:17:03.156 --> 00:17:05.959 align:middle line:0
and even higher over time.
00:17:06.026 --> 00:17:11.031 align:middle line:0
And double the upload speeds
at over 200 megabits per second.
00:17:11.632 --> 00:17:14.835 align:middle line:0
So whenever you're watching
a high-definition movie
00:17:14.902 --> 00:17:19.306 align:middle line:0
or you're planning business workflows
with real-time augmented reality,
00:17:19.373 --> 00:17:23.076 align:middle line:0
you can be sure that
there's no faster 5G anywhere on earth.
00:17:23.777 --> 00:17:27.281 align:middle line:-2
5G Ultra Wideband has, also,
a massive capacity.
00:17:27.347 --> 00:17:31.018 align:middle line:-2
We're building it to help remove
bottlenecks in crowded places
00:17:31.084 --> 00:17:34.054 align:middle line:-2
where thousands of people
use their phones at the same time.
00:17:34.588 --> 00:17:37.925 align:middle line:-2
Because one day
we'll be safely back in those places.
00:17:37.991 --> 00:17:42.362 align:middle line:-2
And so, we're nearly doubling
our 5G-enabled stadiums,
00:17:42.429 --> 00:17:45.499 align:middle line:-1
venues, airports, train stations,
00:17:45.566 --> 00:17:49.436 align:middle line:-2
and lighting up some of
the busiest locations in the country.
00:17:49.503 --> 00:17:51.138 align:middle line:-1
This enables amazing things,
00:17:51.205 --> 00:17:54.408 align:middle line:-2
like reinventing
the in-stadium fan experience
00:17:54.474 --> 00:17:56.510 align:middle line:-1
with our NFL partners.
00:17:56.577 --> 00:18:00.647 align:middle line:-2
The new Verizon 5G SuperStadium
experience in the NFL app
00:18:00.714 --> 00:18:03.317 align:middle line:-1
lets fans see and feel the action
00:18:03.383 --> 00:18:08.622 align:middle line:-2
from up to seven camera angles,
including views from players' eyes,
00:18:08.689 --> 00:18:12.159 align:middle line:-2
and an immersive augmented reality
like never before.
00:18:12.593 --> 00:18:16.129 align:middle line:-2
We're excited for NFL
to be rolling this out to many stadiums
00:18:16.196 --> 00:18:17.998 align:middle line:-1
through the course of the season.
00:18:18.065 --> 00:18:23.437 align:middle line:-2
And finally, 5G Ultra Wideband
provides you with super low latency,
00:18:23.504 --> 00:18:25.939 align:middle line:-1
so experiences like multiplayer gaming
00:18:26.006 --> 00:18:28.909 align:middle line:-2
feel like they're happening
in near real time,
00:18:28.976 --> 00:18:31.411 align:middle line:-1
freed from the confines of your home.
00:18:31.812 --> 00:18:33.247 align:middle line:-1
Together with Apple,
00:18:33.313 --> 00:18:37.317 align:middle line:-2
Verizon has partnered with one of
the world's leading gaming companies
00:18:37.384 --> 00:18:40.854 align:middle line:-2
for some exciting news
that you'll hear about later today.
00:18:41.488 --> 00:18:44.791 align:middle line:-2
To make this incredible experience
available to more people,
00:18:44.858 --> 00:18:47.828 align:middle line:-2
we're doubling down
on our fastest network,
00:18:47.895 --> 00:18:50.330 align:middle line:-1
the 5G Ultra Wideband,
00:18:50.397 --> 00:18:52.566 align:middle line:-2
with double the coverage
in existing cities
00:18:52.633 --> 00:18:55.669 align:middle line:-1
like New York, Chicago, Los Angeles,
00:18:55.736 --> 00:18:59.673 align:middle line:-2
and expanding into new cities
like Philadelphia and San Francisco,
00:18:59.740 --> 00:19:02.009 align:middle line:-1
with 60 cities by year-end.
00:19:02.476 --> 00:19:05.612 align:middle line:-2
In addition to our
5G Ultra Wideband network,
00:19:05.679 --> 00:19:08.081 align:middle line:-1
we have an extensive 5G network.
00:19:08.148 --> 00:19:10.951 align:middle line:-1
And today, we're excited to announce
00:19:11.018 --> 00:19:16.023 align:middle line:-2
that Verizon is turning on
our 5G Nationwide network,
00:19:16.089 --> 00:19:22.729 align:middle line:-2
reaching more than 200 million people
across more than 1,800 cities and towns.
00:19:22.796 --> 00:19:24.932 align:middle line:-2
So, all of the pieces
have now come together:
00:19:24.998 --> 00:19:27.201 align:middle line:-1
the coverage of 5G Nationwide,
00:19:27.267 --> 00:19:33.173 align:middle line:-2
the unprecedented performance of
5G Ultra Wideband in more and more cities,
00:19:33.240 --> 00:19:36.210 align:middle line:-1
the reliability you expect from Verizon.
00:19:36.276 --> 00:19:41.582 align:middle line:-2
With the first 5G iPhone
on the 5G America has been waiting for,
00:19:41.648 --> 00:19:46.486 align:middle line:-1
we can finally say, 5G just got real.
00:19:48.388 --> 00:19:51.558 align:middle line:-2
Hans, this is definitely
the start of something big.
00:19:51.625 --> 00:19:52.960 align:middle line:-1
Thank you for joining us,
00:19:53.026 --> 00:19:56.163 align:middle line:-2
and thank you for all the great work
we're doing together.
00:19:56.763 --> 00:19:59.733 align:middle line:-1
We are very excited about 5G on iPhone,
00:19:59.800 --> 00:20:01.969 align:middle line:-1
and we're going to introduce 5G
00:20:02.035 --> 00:20:06.206 align:middle line:-2
across our entire lineup
of new iPhone models today.
00:20:06.874 --> 00:20:11.812 align:middle line:-2
So now I'd like to show you
the very first iPhone with 5G.
00:20:51.185 --> 00:20:53.387 align:middle line:-1
Introducing iPhone 12.
00:20:53.453 --> 00:20:56.790 align:middle line:-2
To tell you all about it,
I'd like to hand it over to Kaiann.
00:20:59.092 --> 00:21:03.430 align:middle line:-2
Let's take a closer look
at iPhone 12 with 5G.
00:21:03.497 --> 00:21:06.733 align:middle line:0
It has an all-new design
that's simply stunning.
00:21:07.568 --> 00:21:09.303 align:middle line:-1
It has smooth, flat edges,
00:21:09.369 --> 00:21:13.707 align:middle line:-2
allowing the aluminum frame and glass
to stay flush, front and back,
00:21:13.774 --> 00:21:17.077 align:middle line:-1
creating this unique uniform construction.
00:21:17.144 --> 00:21:19.980 align:middle line:-1
Inside and out, iPhone was re-architected
00:21:20.047 --> 00:21:24.051 align:middle line:-2
to pack in new technologies
into a smaller form factor.
00:21:24.585 --> 00:21:27.688 align:middle line:-1
iPhone 12 was designed with 5G in mind,
00:21:27.754 --> 00:21:32.426 align:middle line:-2
including the position of all-new antennas
which go around the aluminum frame.
00:21:32.492 --> 00:21:36.296 align:middle line:-2
The design looks amazing
in five stunning new colors:
00:21:36.363 --> 00:21:41.001 align:middle line:-2
black, white, (PRODUCT)RED, green
and a gorgeous blue.
00:21:41.802 --> 00:21:46.607 align:middle line:-2
iPhone 12 features the same great
6.1-inch display size as iPhone 11,
00:21:46.673 --> 00:21:50.811 align:middle line:-2
yet we reduced the display borders
to create a much smaller iPhone.
00:21:50.878 --> 00:21:53.146 align:middle line:-1
If we compare it to iPhone 11,
00:21:53.213 --> 00:21:55.649 align:middle line:-1
iPhone 12 is 11% thinner,
00:21:55.716 --> 00:21:57.918 align:middle line:-1
15% smaller in volume
00:21:57.985 --> 00:22:00.120 align:middle line:-1
and 16% lighter.
00:22:00.187 --> 00:22:04.057 align:middle line:-2
Keeping the display size and
reducing the footprint was only possible
00:22:04.124 --> 00:22:07.895 align:middle line:-2
by bringing our best display technology
to iPhone 12.
00:22:07.961 --> 00:22:11.598 align:middle line:-1
And that is our Super Retina XDR display.
00:22:12.366 --> 00:22:16.570 align:middle line:-2
Our new Apple-custom OLED
has many advantages over LCD.
00:22:16.637 --> 00:22:21.942 align:middle line:-2
Each OLED pixel has its own light
which can be individually controlled,
00:22:22.009 --> 00:22:25.412 align:middle line:-2
giving us pixel-precision brightness,
rich colors
00:22:25.479 --> 00:22:28.882 align:middle line:-2
and an amazing two-million-to-one
contrast ratio
00:22:28.949 --> 00:22:32.719 align:middle line:-1
for true blacks in photos, videos, games.
00:22:32.786 --> 00:22:35.155 align:middle line:-1
And Dark Mode looks fantastic.
00:22:35.589 --> 00:22:38.926 align:middle line:-2
The new OLED display
also has a higher resolution,
00:22:38.992 --> 00:22:42.062 align:middle line:-1
with twice as many pixels as iPhone 11.
00:22:42.129 --> 00:22:45.098 align:middle line:-1
It now has 460 pixels per inch.
00:22:45.666 --> 00:22:48.602 align:middle line:-2
So text will be sharper
for easier reading,
00:22:48.669 --> 00:22:50.571 align:middle line:-1
and your photos will look better,
00:22:50.637 --> 00:22:55.242 align:middle line:-2
with more detail, increased dynamic range
and precise color.
00:22:55.309 --> 00:23:00.747 align:middle line:-2
And peak brightness is nearly twice
as high for HDR content: 1,200 nits,
00:23:00.814 --> 00:23:04.084 align:middle line:-2
and we include support
for HDR video formats:
00:23:04.151 --> 00:23:07.721 align:middle line:-1
Dolby Vision, HDR10 and HLG.
00:23:07.788 --> 00:23:11.358 align:middle line:-2
We obsess over
making your display impeccable,
00:23:11.425 --> 00:23:15.529 align:middle line:-2
and of course it's important that
we protect your display in the best way.
00:23:15.596 --> 00:23:19.833 align:middle line:-2
The cover glass on iPhone 11
is the toughest in the industry,
00:23:19.900 --> 00:23:23.504 align:middle line:-2
but iPhone 12 leaps ahead
with something even better.
00:23:23.570 --> 00:23:24.571 align:middle line:-1
Much better.
00:23:24.638 --> 00:23:27.207 align:middle line:-1
Our incredible Materials Engineering team
00:23:27.274 --> 00:23:30.077 align:middle line:-2
has been working closely
with our partners at Corning,
00:23:30.143 --> 00:23:31.979 align:middle line:-1
the leaders in glass technology,
00:23:32.045 --> 00:23:34.882 align:middle line:-1
on a new cutting-edge material.
00:23:34.948 --> 00:23:37.584 align:middle line:-1
And we call it Ceramic Shield.
00:23:37.651 --> 00:23:40.020 align:middle line:-1
Ceramic Shield goes beyond glass
00:23:40.087 --> 00:23:43.490 align:middle line:-2
by adding a new high-temperature
crystallization step
00:23:43.557 --> 00:23:47.194 align:middle line:-2
which grows nanoceramic crystals
within the glass matrix
00:23:47.261 --> 00:23:49.696 align:middle line:-1
to dramatically improve toughness.
00:23:49.763 --> 00:23:53.834 align:middle line:-2
To make this material
both tough and optically clear,
00:23:53.901 --> 00:23:56.537 align:middle line:-1
we precisely control the type of crystals
00:23:56.603 --> 00:23:58.605 align:middle line:-1
and degree of crystallinity.
00:23:58.672 --> 00:24:03.277 align:middle line:-2
This was the breakthrough that made
Ceramic Shield possible for iPhone.
00:24:03.977 --> 00:24:07.581 align:middle line:-2
Ceramic Shield is tougher
than any smartphone glass,
00:24:07.648 --> 00:24:12.052 align:middle line:-2
and along with our new design
it makes iPhone more durable than ever.
00:24:12.786 --> 00:24:16.323 align:middle line:-2
We measured four times
better drop performance.
00:24:16.390 --> 00:24:20.227 align:middle line:-2
That means if your iPhone
accidentally slips out of your pocket,
00:24:20.294 --> 00:24:24.464 align:middle line:-2
Ceramic Shield will have four times
the chance of surviving without cracking.
00:24:25.098 --> 00:24:29.002 align:middle line:-2
This is the biggest jump in reliability
we've ever had on iPhone,
00:24:29.069 --> 00:24:32.339 align:middle line:-2
and we are thrilled
to bring that to iPhone 12.
00:24:32.806 --> 00:24:36.143 align:middle line:-2
Let's talk more about
the 5G capability on iPhone 12.
00:24:36.643 --> 00:24:40.547 align:middle line:-2
As Tim said, to create
the best possible 5G experience
00:24:40.614 --> 00:24:44.218 align:middle line:-2
it required seamless integration
of hardware and software,
00:24:44.284 --> 00:24:46.620 align:middle line:-1
and partnering closely with carriers.
00:24:47.187 --> 00:24:49.323 align:middle line:-1
Here's Arun to tell you more.
00:24:58.298 --> 00:25:02.102 align:middle line:0
I'm here in one of our
50 world-class anechoic chambers
00:25:02.169 --> 00:25:06.406 align:middle line:0
where we develop and test
advanced wireless capabilities like 5G.
00:25:07.040 --> 00:25:09.776 align:middle line:-2
And we approach this differently
than anyone else.
00:25:09.843 --> 00:25:14.681 align:middle line:-2
Starting with hardware, we designed
custom 5G antennas and radio components
00:25:14.748 --> 00:25:19.119 align:middle line:-2
that allow us to target exactly
what works best in the entire system.
00:25:19.186 --> 00:25:21.555 align:middle line:-1
We can be very space efficient
00:25:21.622 --> 00:25:25.292 align:middle line:-2
while also including the most 5G bands
in a single phone,
00:25:25.359 --> 00:25:29.196 align:middle line:-2
to work on 5G in more places
than any other smartphone.
00:25:29.263 --> 00:25:33.901 align:middle line:-2
Another Apple advantage is our ability
to engineer a fully integrated system
00:25:33.967 --> 00:25:35.869 align:middle line:-1
from silicon to software.
00:25:35.936 --> 00:25:40.707 align:middle line:-2
We analyzed our entire software stack
from applications down to firmware
00:25:40.774 --> 00:25:42.743 align:middle line:-1
to take advantage of 5G speeds.
00:25:43.243 --> 00:25:46.180 align:middle line:-1
For example, we optimized iOS frameworks,
00:25:46.246 --> 00:25:49.983 align:middle line:-2
so apps can get the benefit of 5G
without using more power.
00:25:50.050 --> 00:25:52.519 align:middle line:-1
5G makes iPhone faster.
00:25:52.986 --> 00:25:57.057 align:middle line:-2
We also made 5G smarter
with Smart Data mode.
00:25:57.124 --> 00:25:59.560 align:middle line:-1
When your iPhone doesn't need 5G speeds,
00:25:59.626 --> 00:26:02.996 align:middle line:-1
it automatically uses LTE to save battery.
00:26:03.063 --> 00:26:07.234 align:middle line:-2
But the instant 5G speeds do matter,
iPhone starts using it.
00:26:07.301 --> 00:26:10.337 align:middle line:-1
We also conduct rigorous validation.
00:26:10.404 --> 00:26:13.440 align:middle line:-2
For example,
this custom-built anechoic chamber
00:26:13.507 --> 00:26:17.010 align:middle line:-2
helps us replicate signals
from multiple sources and directions.
00:26:17.077 --> 00:26:20.747 align:middle line:-2
We use this data
to optimize our antenna system
00:26:20.814 --> 00:26:22.983 align:middle line:-1
and our unique beamforming algorithms.
00:26:23.450 --> 00:26:25.352 align:middle line:-1
To deliver 5G around the world,
00:26:25.419 --> 00:26:28.055 align:middle line:-2
we collaborate closely
with carrier partners,
00:26:28.121 --> 00:26:30.724 align:middle line:-1
ensuring iPhone has great throughput,
00:26:30.791 --> 00:26:33.627 align:middle line:-1
coverage, call quality and battery life.
00:26:33.694 --> 00:26:37.798 align:middle line:-2
We've completed 5G testing
on over 100 carriers
00:26:37.865 --> 00:26:39.700 align:middle line:-1
in over 30 regions,
00:26:39.766 --> 00:26:43.237 align:middle line:-2
and we're seeing impressive peak speeds
on iPhone 12.
00:26:43.303 --> 00:26:47.207 align:middle line:0
Up to 3.5 gigabits per second
in ideal conditions.
00:26:47.674 --> 00:26:51.211 align:middle line:-2
Of course, 5G speeds will vary
by carrier and region.
00:26:52.379 --> 00:26:55.282 align:middle line:-1
In the US, we also support mmWave,
00:26:55.349 --> 00:26:59.786 align:middle line:-2
the high frequency version of 5G
on all iPhone 12 models.
00:26:59.853 --> 00:27:04.424 align:middle line:-2
This includes support for
Verizon's 5G Ultra Wideband network.
00:27:05.158 --> 00:27:08.128 align:middle line:-2
This technology is ideal
for densely populated areas
00:27:08.195 --> 00:27:09.596 align:middle line:-1
and crowded stadiums.
00:27:09.663 --> 00:27:13.133 align:middle line:-2
With wider bandwidth,
it can deliver even higher speeds.
00:27:13.200 --> 00:27:17.704 align:middle line:0
In fact, we have measured over
4 gigabits per second in ideal conditions
00:27:17.771 --> 00:27:20.741 align:middle line:0
and up to 1 gigabit per second
in typical conditions.
00:27:20.807 --> 00:27:22.609 align:middle line:-1
This is just the beginning,
00:27:22.676 --> 00:27:28.015 align:middle line:-2
and we're excited to offer iPhone users
the best possible 5G experience.
00:27:28.649 --> 00:27:30.184 align:middle line:-1
Now back to Kaiann.
00:27:31.585 --> 00:27:35.355 align:middle line:-2
Now let's talk about the chip
that powers the new iPhone.
00:27:35.422 --> 00:27:40.994 align:middle line:-2
The A13 Bionic on iPhone 11
is still the fastest chip in a smartphone.
00:27:41.061 --> 00:27:42.496 align:middle line:-1
That's until now.
00:27:42.563 --> 00:27:46.099 align:middle line:-2
We have a new chip developed
by our world-class silicon team:
00:27:46.166 --> 00:27:50.571 align:middle line:-2
A14 Bionic, the fastest chip
ever in a smartphone.
00:27:50.637 --> 00:27:53.273 align:middle line:-2
Let me quickly take you
to our secret chip lab
00:27:53.340 --> 00:27:55.375 align:middle line:-1
where Hope will tell you all about it.
00:27:55.442 --> 00:27:57.811 align:middle line:-1
[beeping]
00:28:04.918 --> 00:28:07.254 align:middle line:-1
And finally, here's Hope.
00:28:08.989 --> 00:28:12.159 align:middle line:0
Every year, iPhone sets the standard
for mobile performance,
00:28:12.226 --> 00:28:14.828 align:middle line:0
even challenging
the performance of laptops.
00:28:14.895 --> 00:28:16.697 align:middle line:-1
This year, A14 Bionic
00:28:16.763 --> 00:28:20.601 align:middle line:-2
also marks a very important milestone
in the history of iPhone.
00:28:21.301 --> 00:28:24.705 align:middle line:-2
A14 Bionic
is the first smartphone chip in the world
00:28:24.771 --> 00:28:27.841 align:middle line:-2
built on the latest
5-nanometer process technology.
00:28:27.908 --> 00:28:31.445 align:middle line:-2
The reduction in transistor size
enables us to add features
00:28:31.512 --> 00:28:32.913 align:middle line:-1
and increase performance,
00:28:32.980 --> 00:28:35.716 align:middle line:-1
all while improving energy efficiency.
00:28:35.782 --> 00:28:37.451 align:middle line:-1
Our Silicon Engineering team
00:28:37.518 --> 00:28:42.322 align:middle line:-2
has packed 11.8 billion transistors
into A14 Bionic,
00:28:42.389 --> 00:28:45.726 align:middle line:-1
an increase of nearly 40% compared to A13.
00:28:45.792 --> 00:28:50.898 align:middle line:-2
A14 improves performance and efficiency
across the entire design of the chip,
00:28:50.964 --> 00:28:52.466 align:middle line:-1
starting with the CPU.
00:28:52.900 --> 00:28:58.672 align:middle line:-2
The new 6-core CPU in A14
is the fastest CPU in any smartphone.
00:28:58.739 --> 00:29:01.408 align:middle line:-1
In fact, it's up to 50% faster.
00:29:02.009 --> 00:29:05.512 align:middle line:-2
A14 also features
our latest 4-core GPU design,
00:29:05.579 --> 00:29:08.916 align:middle line:-2
driving increased image quality
and overall efficiency,
00:29:08.982 --> 00:29:12.119 align:middle line:-2
so it's even better for advanced games
and machine learning.
00:29:12.186 --> 00:29:17.090 align:middle line:-2
And compared to the competition,
it's the fastest GPU in any smartphone,
00:29:17.157 --> 00:29:20.594 align:middle line:-1
delivering up to 50% faster graphics.
00:29:20.661 --> 00:29:23.363 align:middle line:-2
We've also made
significant architectural changes
00:29:23.430 --> 00:29:25.666 align:middle line:0
that push the limits of ML processing,
00:29:25.732 --> 00:29:29.336 align:middle line:0
a critical design investment
to enable new experiences.
00:29:29.403 --> 00:29:32.773 align:middle line:0
We've dramatically increased
the performance of our Neural Engine
00:29:32.840 --> 00:29:35.609 align:middle line:-1
by growing from 8 to 16 cores.
00:29:35.676 --> 00:29:39.213 align:middle line:-2
This change delivers
up to 80% faster performance
00:29:39.279 --> 00:29:41.448 align:middle line:-2
on the most critical
machine learning models.
00:29:41.515 --> 00:29:43.116 align:middle line:-1
This new Neural Engine
00:29:43.183 --> 00:29:47.888 align:middle line:-2
is capable of an astounding
11 trillion operations per second.
00:29:47.955 --> 00:29:52.559 align:middle line:-2
And we've also increased the performance
of our CPU's dedicated ML accelerators,
00:29:52.626 --> 00:29:54.661 align:middle line:-1
now 70% faster,
00:29:54.728 --> 00:29:55.996 align:middle line:-1
so our developers benefit
00:29:56.063 --> 00:29:59.600 align:middle line:-2
from considerably improved ML performance
on our entire chip.
00:30:00.434 --> 00:30:04.271 align:middle line:-2
Our silicon powers
every experience on the iPhone,
00:30:04.338 --> 00:30:08.275 align:middle line:-2
and with A14 Bionic
we make those experiences even better
00:30:08.342 --> 00:30:11.612 align:middle line:-1
with big updates to our CPU, GPU
00:30:11.678 --> 00:30:15.048 align:middle line:-2
and a dramatic increase
in machine learning capabilities.
00:30:15.115 --> 00:30:17.017 align:middle line:-1
Back to Kaiann.
00:30:17.651 --> 00:30:21.522 align:middle line:-1
A14 Bionic enables console-quality games.
00:30:21.588 --> 00:30:24.992 align:middle line:-2
With the faster speeds
and lower latency of 5G,
00:30:25.058 --> 00:30:27.628 align:middle line:-1
multiplayer gaming gets even better.
00:30:27.694 --> 00:30:32.432 align:middle line:-2
Later this year, one of the best games
of all time is coming to iPhone.
00:30:32.499 --> 00:30:34.234 align:middle line:-1
It has held the prestigious title
00:30:34.301 --> 00:30:38.872 align:middle line:-2
of most popular, most played
and most viewed game in the world
00:30:38.939 --> 00:30:40.574 align:middle line:-1
and revolutionized e-sports
00:30:40.641 --> 00:30:45.245 align:middle line:-2
with over 100 million people
watching the world championship last year.
00:30:45.913 --> 00:30:49.416 align:middle line:-2
I'm, of course,
talking about League of Legends.
00:30:49.483 --> 00:30:52.252 align:middle line:-1
Using the power of the new A14 Bionic
00:30:52.319 --> 00:30:55.389 align:middle line:-1
and Verizon's 5G Ultra Wideband network,
00:30:55.455 --> 00:30:58.559 align:middle line:-2
iPhone gaming
is taking an enormous leap forward.
00:30:58.625 --> 00:31:01.929 align:middle line:-2
Here's Michael Chow,
executive producer from Riot Games,
00:31:01.995 --> 00:31:03.564 align:middle line:-1
to tell you more about it.
00:31:04.398 --> 00:31:08.602 align:middle line:0
At Riot, we aspire to make games
that meet our players wherever they are.
00:31:08.669 --> 00:31:11.738 align:middle line:0
League of Legends
is the world's most popular PC game.
00:31:11.805 --> 00:31:16.243 align:middle line:-2
But now with the insanely powerful
iPhone 12 and Verizon 5G,
00:31:16.310 --> 00:31:19.513 align:middle line:-2
we believe it's the perfect time
to bring League to iOS.
00:31:20.380 --> 00:31:23.150 align:middle line:-1
This is League of Legends: Wild Rift.
00:31:23.617 --> 00:31:27.354 align:middle line:-2
The power of A14 Bionic
literally blew us away.
00:31:27.421 --> 00:31:29.656 align:middle line:-2
It allows us to show off champions
like Ashe
00:31:29.723 --> 00:31:34.428 align:middle line:-2
with a brand-new level of fidelity
that you can't find on any other platform.
00:31:34.494 --> 00:31:37.497 align:middle line:-2
With off-the-charts GPU performance
and frames per second,
00:31:37.564 --> 00:31:40.667 align:middle line:-2
you get amazing details
and fluid gameplay,
00:31:40.734 --> 00:31:42.936 align:middle line:-1
even in the most chaotic team fights.
00:31:43.003 --> 00:31:48.442 align:middle line:-2
On iPhone 12, gameplay is always
responsive and unbelievably smooth.
00:31:48.509 --> 00:31:50.978 align:middle line:-2
Until now, to be competitive
in League of Legends,
00:31:51.044 --> 00:31:52.913 align:middle line:-1
you had to be tied to your desk.
00:31:52.980 --> 00:31:55.816 align:middle line:-2
But Verizon 5G frees you
to game like a pro
00:31:55.883 --> 00:31:58.352 align:middle line:-1
pretty much anywhere, no Wi-Fi required.
00:31:58.418 --> 00:32:02.089 align:middle line:-2
And with wicked-fast speeds
up to 25 times today's networks,
00:32:02.155 --> 00:32:05.425 align:middle line:-2
not only is gameplay fast,
but so are downloads.
00:32:05.492 --> 00:32:08.328 align:middle line:-1
So you can instantly grab dope new skins
00:32:08.395 --> 00:32:10.230 align:middle line:-1
that show off all your favorite champs.
00:32:10.898 --> 00:32:12.699 align:middle line:-1
We'll see you on the Wild Rift.
00:32:17.638 --> 00:32:20.674 align:middle line:-1
Wow! What a huge moment for mobile gaming.
00:32:20.741 --> 00:32:24.178 align:middle line:-2
We can't wait to play League of Legends
on iPhone 12.
00:32:24.678 --> 00:32:29.183 align:middle line:-2
A14 Bionic also combines
with our cameras and powerful software
00:32:29.249 --> 00:32:33.587 align:middle line:-2
to deliver the new dual-camera system
of iPhone 12.
00:32:33.654 --> 00:32:36.089 align:middle line:-2
It has the Ultra Wide camera
that people love
00:32:36.156 --> 00:32:39.359 align:middle line:-2
and use to take inspiring photos
in creative ways.
00:32:39.426 --> 00:32:42.095 align:middle line:0
iPhone 12 also has a new Wide camera
00:32:42.162 --> 00:32:45.499 align:middle line:0
with an f/1.6 aperture, our fastest yet.
00:32:45.566 --> 00:32:49.636 align:middle line:-2
This allows more light to hit the sensor,
making every photo better.
00:32:50.003 --> 00:32:51.605 align:middle line:0
Along with the wider aperture,
00:32:51.672 --> 00:32:54.274 align:middle line:-1
we developed our first 7-element lens
00:32:54.341 --> 00:32:57.744 align:middle line:-2
to maintain sharp detail in your photo
from edge to edge.
00:32:57.811 --> 00:33:02.616 align:middle line:-2
This delivers a 27% improvement
in low-light performance,
00:33:02.683 --> 00:33:06.653 align:middle line:-2
so photos and videos all around
will have less noise and brighter results.
00:33:06.720 --> 00:33:10.490 align:middle line:-2
Like in this photo, with fantastic detail
in her hair, clothing,
00:33:10.557 --> 00:33:11.959 align:middle line:-1
and the sun's reflection.
00:33:12.526 --> 00:33:16.063 align:middle line:-2
On top of this,
we use computational photography
00:33:16.129 --> 00:33:19.032 align:middle line:-2
to deliver
even more powerful new features.
00:33:19.099 --> 00:33:23.203 align:middle line:-2
Our Smart HDR 3
continues to bring out details in faces,
00:33:23.270 --> 00:33:26.240 align:middle line:-2
like you see here
when the sun is so bright behind her.
00:33:26.306 --> 00:33:28.542 align:middle line:-2
Now it understands scenes
with machine learning
00:33:28.609 --> 00:33:31.778 align:middle line:-2
and applies more adjustments
to distinct parts of the photo.
00:33:31.845 --> 00:33:35.782 align:middle line:-2
For example, Smart HDR 3
brings out more detail in the rocks
00:33:35.849 --> 00:33:40.287 align:middle line:-2
and uses sky segmentation
to adjust for color, contrast and noise.
00:33:40.821 --> 00:33:44.091 align:middle line:-2
Computational photography
also enables Night mode,
00:33:44.157 --> 00:33:46.793 align:middle line:-2
which has been called
the best in the industry.
00:33:46.860 --> 00:33:49.696 align:middle line:-1
Night mode on iPhone 12 gets even better.
00:33:49.763 --> 00:33:52.199 align:middle line:-1
The faster aperture captures more light.
00:33:52.266 --> 00:33:56.703 align:middle line:-2
And now, we are expanding Night mode
to all cameras of iPhone 12,
00:33:56.770 --> 00:33:58.872 align:middle line:-1
for the first time on the Ultra Wide
00:33:58.939 --> 00:34:02.876 align:middle line:-2
and front TrueDepth camera,
which is perfect for Night mode selfies.
00:34:02.943 --> 00:34:04.811 align:middle line:-1
This is without a flash.
00:34:05.312 --> 00:34:07.414 align:middle line:-1
These cameras are incredible.
00:34:07.481 --> 00:34:10.584 align:middle line:-2
Let's take a look at other photos
shot on iPhone 12.
00:34:10.651 --> 00:34:13.120 align:middle line:-2
This photo makes use
of the Ultra Wide lens
00:34:13.187 --> 00:34:17.124 align:middle line:-2
while maintaining sharpness and clarity
like you see in the branches and leaves.
00:34:17.191 --> 00:34:19.960 align:middle line:-2
Here's another Ultra Wide photo,
shot from below.
00:34:20.027 --> 00:34:24.331 align:middle line:-2
Just look at the amazing details
in the clothing and chandeliers.
00:34:24.398 --> 00:34:26.400 align:middle line:-1
In this low-light portrait photo,
00:34:26.466 --> 00:34:30.037 align:middle line:-2
the color and warm light in the background
come together seamlessly.
00:34:30.804 --> 00:34:33.574 align:middle line:-2
For video,
iPhone continues to lead the industry
00:34:33.640 --> 00:34:35.909 align:middle line:-1
with the highest-quality video.
00:34:35.976 --> 00:34:39.780 align:middle line:-2
And with the larger aperture,
iPhone 12 video will get even better,
00:34:39.847 --> 00:34:42.182 align:middle line:-1
with big improvements in lower light.
00:34:42.983 --> 00:34:45.052 align:middle line:-1
We're adding Night mode time-lapse,
00:34:45.118 --> 00:34:48.589 align:middle line:-2
with longer exposure and brighter frames
when using a tripod.
00:34:48.655 --> 00:34:51.358 align:middle line:-1
We wanted to show you iPhone 12 in action,
00:34:51.425 --> 00:34:55.495 align:middle line:-2
so here's a video we shot and edited
entirely on iPhone 12.
00:34:56.296 --> 00:34:58.632 align:middle line:-1
["Up All Night" by Sault playing]
00:35:39.473 --> 00:35:43.310 align:middle line:-2
With an amazing camera on the go
and 5G speeds,
00:35:43.377 --> 00:35:47.014 align:middle line:-2
iPhone 12 takes us
into an even more wireless world.
00:35:47.781 --> 00:35:51.151 align:middle line:-2
We love wireless charging,
but want to improve the experience.
00:35:51.218 --> 00:35:55.289 align:middle line:-2
When setting down your phone, you can
miss the exact center of the charger,
00:35:55.355 --> 00:35:59.293 align:middle line:-2
which can result in slow,
less efficient charging, or none at all.
00:36:00.027 --> 00:36:03.063 align:middle line:-2
So with iPhone 12,
we are making this so much better.
00:36:03.130 --> 00:36:04.731 align:middle line:-1
But that's not all.
00:36:26.620 --> 00:36:29.656 align:middle line:-1
Introducing MagSafe for iPhone.
00:36:29.723 --> 00:36:31.859 align:middle line:-1
To tell you more, here's Deniz.
00:36:35.729 --> 00:36:38.365 align:middle line:0
MagSafe is an advanced new system.
00:36:38.432 --> 00:36:41.235 align:middle line:0
It starts by improving
the wireless charging experience.
00:36:41.301 --> 00:36:44.471 align:middle line:-2
Our wound wire coil,
which is unique in the industry,
00:36:44.538 --> 00:36:46.039 align:middle line:-1
now accommodates magnets
00:36:46.106 --> 00:36:48.909 align:middle line:-2
and maintains compatibility
with existing Qi chargers.
00:36:49.276 --> 00:36:52.079 align:middle line:-2
The magnets are optimized
for alignment and efficiency.
00:36:52.145 --> 00:36:53.780 align:middle line:-1
And we improved our shielding design
00:36:53.847 --> 00:36:57.184 align:middle line:-2
to safely provide up to 15 watts
for faster charging.
00:36:57.251 --> 00:37:01.255 align:middle line:0
We use a custom nanocrystalline shield
to capture magnetic flux.
00:37:01.321 --> 00:37:03.323 align:middle line:-1
We also added two new sensors:
00:37:03.390 --> 00:37:07.027 align:middle line:-2
a single-turn coil NFC
and a sensitive magnetometer,
00:37:07.094 --> 00:37:10.230 align:middle line:-2
which senses magnetic field strength
and can instantly react to it.
00:37:10.297 --> 00:37:13.534 align:middle line:-2
This enables iPhone 12
to recognize and provide
00:37:13.600 --> 00:37:15.669 align:middle line:-1
a better experience for accessories.
00:37:15.736 --> 00:37:19.106 align:middle line:-2
Any MagSafe accessory
can simply snap onto the back of iPhone.
00:37:19.173 --> 00:37:20.340 align:middle line:-1
So, this is really great.
00:37:20.407 --> 00:37:23.110 align:middle line:-2
We're enabling a whole new ecosystem
for MagSafe,
00:37:23.177 --> 00:37:25.812 align:middle line:-1
starting with all-new cases for iPhone 12:
00:37:25.879 --> 00:37:28.081 align:middle line:-1
silicone, clear, leather...
00:37:28.148 --> 00:37:31.552 align:middle line:-2
which have magnets to snap on and off,
and they're far easier to use.
00:37:31.618 --> 00:37:34.788 align:middle line:-2
And you can use other MagSafe accessories
on top of the cases,
00:37:34.855 --> 00:37:36.390 align:middle line:-1
like the MagSafe charger.
00:37:36.456 --> 00:37:40.327 align:middle line:-2
And there's a MagSafe wallet.
It just snaps to the back of iPhone
00:37:40.394 --> 00:37:42.629 align:middle line:-1
and also works on top of MagSafe cases.
00:37:42.696 --> 00:37:44.932 align:middle line:-1
The leather sleeve uses MagSafe sensors
00:37:44.998 --> 00:37:48.068 align:middle line:-2
to identify when iPhone is inside
to reveal the clock.
00:37:48.135 --> 00:37:50.737 align:middle line:-2
We also developed
the new MagSafe Duo Charger
00:37:50.804 --> 00:37:52.906 align:middle line:-1
for your iPhone and Apple Watch.
00:37:52.973 --> 00:37:55.642 align:middle line:-2
You can charge both devices
with one charger,
00:37:55.709 --> 00:37:58.579 align:middle line:-2
and it folds up easily
for when you travel.
00:37:58.645 --> 00:38:01.348 align:middle line:-2
And these are just the accessories
we are introducing.
00:38:01.415 --> 00:38:04.418 align:middle line:-2
Belkin is already working
on a couple of new accessories:
00:38:04.484 --> 00:38:07.087 align:middle line:-1
a car mount and a multi-charger dock.
00:38:07.154 --> 00:38:10.858 align:middle line:-2
We can't wait to see the innovative ways
that others will use MagSafe,
00:38:10.924 --> 00:38:14.161 align:middle line:-2
creating a robust
and ever-expanding ecosystem.
00:38:14.228 --> 00:38:15.629 align:middle line:-1
Back to you, Kaiann.
00:38:16.830 --> 00:38:20.434 align:middle line:-2
We also have some big
environmental news for iPhone.
00:38:20.501 --> 00:38:22.769 align:middle line:-1
To tell you more, here's Lisa.
00:38:34.414 --> 00:38:39.386 align:middle line:0
Today, Apple is carbon neutral
for our global corporate operations.
00:38:39.453 --> 00:38:45.025 align:middle line:-2
Our offices, stores and data centers
run on 100% renewable energy.
00:38:45.092 --> 00:38:47.427 align:middle line:-1
And we're proud of how far we've come.
00:38:47.995 --> 00:38:49.796 align:middle line:-1
But by 2030,
00:38:49.863 --> 00:38:54.935 align:middle line:-2
we plan to have net zero
climate impact across our entire business,
00:38:55.002 --> 00:38:59.239 align:middle line:-2
including our manufacturing supply chain
and all product life cycles.
00:38:59.306 --> 00:39:02.376 align:middle line:-1
This means that every Apple device sold,
00:39:02.442 --> 00:39:05.279 align:middle line:-2
from material collection,
component manufacturing,
00:39:05.345 --> 00:39:09.616 align:middle line:-2
assembly, transport,
customer use, charging,
00:39:09.683 --> 00:39:12.419 align:middle line:-2
all the way through recycling
and material recovery
00:39:12.486 --> 00:39:15.155 align:middle line:-1
will be 100% carbon neutral.
00:39:16.557 --> 00:39:20.727 align:middle line:-2
Many of iPhone 12's environmental features
build on our past progress,
00:39:20.794 --> 00:39:25.999 align:middle line:-2
removing harmful chemicals and using
renewable and recyclable materials.
00:39:26.066 --> 00:39:28.235 align:middle line:-1
And now, for the first time,
00:39:28.302 --> 00:39:33.473 align:middle line:-2
we are using 100% recycled
rare earth elements in all magnets,
00:39:33.540 --> 00:39:36.743 align:middle line:-1
including the camera, haptics and MagSafe.
00:39:36.810 --> 00:39:40.547 align:middle line:-2
We've also been transitioning
our iPhone manufacturing partners
00:39:40.614 --> 00:39:42.015 align:middle line:-1
to renewable energy.
00:39:42.082 --> 00:39:44.651 align:middle line:-1
And just like we did with Apple Watch,
00:39:44.718 --> 00:39:47.988 align:middle line:-2
we looked for ways to cut waste
and use less material.
00:39:48.055 --> 00:39:52.893 align:middle line:-2
Customers already have over 700 million
Lightning headphones.
00:39:52.960 --> 00:39:56.763 align:middle line:-2
And many customers have moved
to a wireless experience
00:39:56.830 --> 00:40:00.334 align:middle line:-2
with AirPods, Beats
or other wireless headphones.
00:40:00.400 --> 00:40:05.439 align:middle line:-2
And there are also over two billion
Apple power adapters out in the world,
00:40:05.506 --> 00:40:09.009 align:middle line:-2
and that's not counting the billions
of third-party adapters.
00:40:09.076 --> 00:40:12.613 align:middle line:-2
So we are removing these items
from the iPhone box,
00:40:12.679 --> 00:40:14.648 align:middle line:-1
which reduces carbon emissions
00:40:14.715 --> 00:40:18.185 align:middle line:-2
and avoids the mining and use
of precious materials.
00:40:18.252 --> 00:40:22.422 align:middle line:-2
Removing these items also means
a smaller, lighter iPhone box.
00:40:22.489 --> 00:40:26.326 align:middle line:-2
We can fit up to 70% more products
on a shipping pallet,
00:40:26.393 --> 00:40:30.297 align:middle line:-2
reducing carbon emissions
in our global logistics chain.
00:40:31.198 --> 00:40:35.235 align:middle line:-2
Taken altogether,
the changes we've made for iPhone 12
00:40:35.302 --> 00:40:40.574 align:middle line:-2
cut over two million metric tons
of carbon emissions annually.
00:40:41.074 --> 00:40:47.080 align:middle line:-2
It's like removing 450,000 cars
from the road per year.
00:40:47.147 --> 00:40:51.618 align:middle line:-2
This is huge, and we're really proud
that Apple is taking the lead.
00:40:51.685 --> 00:40:53.120 align:middle line:-1
We hope others will follow,
00:40:53.187 --> 00:40:55.856 align:middle line:-2
making this impact
even bigger for our planet.
00:40:56.290 --> 00:40:57.758 align:middle line:-1
Back to you, Kaiann.
00:41:06.333 --> 00:41:10.204 align:middle line:-2
Now every iPhone will include
the more advanced and higher power
00:41:10.270 --> 00:41:12.439 align:middle line:-1
USB-C to Lightning Cable.
00:41:12.506 --> 00:41:17.177 align:middle line:-2
It can be used with any standard
USB-C power adapter or computer port.
00:41:17.244 --> 00:41:19.613 align:middle line:-1
And USB-C enables fast charging.
00:41:20.247 --> 00:41:23.116 align:middle line:-1
So that's iPhone 12 with 5G.
00:41:23.617 --> 00:41:25.986 align:middle line:-1
But to add to all these big announcements,
00:41:26.053 --> 00:41:29.323 align:middle line:-2
we also wanted to do something
a little different.
00:41:29.389 --> 00:41:32.492 align:middle line:-1
["James Bond Theme" playing]
00:41:32.559 --> 00:41:35.128 align:middle line:-1
Something only Apple would do.
00:41:36.129 --> 00:41:38.198 align:middle line:-1
[music continues]
00:41:40.367 --> 00:41:41.368 align:middle line:-1
[beeps]
00:41:44.571 --> 00:41:45.806 align:middle line:-1
[beeps]
00:41:50.744 --> 00:41:53.614 align:middle line:-1
This is iPhone 12 mini.
00:41:53.680 --> 00:41:56.783 align:middle line:-2
With its amazing size,
it fits in the palm of your hand,
00:41:56.850 --> 00:42:01.889 align:middle line:-2
while still keeping the expansive
edge-to-edge Super Retina XDR display.
00:42:01.955 --> 00:42:06.326 align:middle line:-2
It's smaller and lighter than
our 4.7-inch models like iPhone 8,
00:42:06.393 --> 00:42:11.265 align:middle line:-2
but with a larger 5.4-inch display
that lets you see so much more.
00:42:11.331 --> 00:42:12.666 align:middle line:-1
With its compact size,
00:42:12.733 --> 00:42:17.638 align:middle line:-2
the iPhone 12 mini has
the exact same features as iPhone 12.
00:42:17.704 --> 00:42:20.607 align:middle line:-2
You're just choosing
between two great sizes.
00:42:20.674 --> 00:42:24.278 align:middle line:-2
In fact, iPhone 12 mini
is the smallest, thinnest
00:42:24.344 --> 00:42:27.314 align:middle line:-1
and lightest 5G phone in the world.
00:42:27.381 --> 00:42:30.050 align:middle line:-1
With its large screen and compact size,
00:42:30.117 --> 00:42:33.020 align:middle line:-2
we think this will be
an incredibly popular iPhone.
00:42:33.086 --> 00:42:37.658 align:middle line:-2
Everything on iPhone 12
and iPhone 12 mini is the latest:
00:42:37.724 --> 00:42:41.428 align:middle line:-1
5G, the fastest chip with A14 Bionic,
00:42:41.495 --> 00:42:43.630 align:middle line:-1
most advanced display with OLED,
00:42:43.697 --> 00:42:45.699 align:middle line:-1
all-new design with Ceramic Shield,
00:42:45.766 --> 00:42:49.102 align:middle line:-2
even better water resistance,
new cameras for low light,
00:42:49.169 --> 00:42:50.237 align:middle line:-1
and MagSafe.
00:42:50.304 --> 00:42:53.473 align:middle line:-1
Let's see everything iPhone 12 can do.
00:42:58.478 --> 00:43:00.747 align:middle line:-1
["Eat Them Apples" by Suzi Wu playing]
00:43:26.406 --> 00:43:28.475 align:middle line:-1
[camera shutter clicking]
00:44:28.001 --> 00:44:29.837 align:middle line:-1
Even with these huge updates,
00:44:29.903 --> 00:44:35.676 align:middle line:-2
the iPhone 12 lineup will start
at just $699 for iPhone 12 mini
00:44:35.742 --> 00:44:38.478 align:middle line:-1
and $799 for iPhone 12.
00:44:38.545 --> 00:44:43.317 align:middle line:-2
We also have great financing options
from Apple as well as our partners.
00:44:43.383 --> 00:44:46.486 align:middle line:-2
This includes a very special offer
from Verizon.
00:44:46.553 --> 00:44:49.089 align:middle line:-1
If you trade in an iPhone X or newer,
00:44:49.156 --> 00:44:50.624 align:middle line:-1
you can get iPhone 12
00:44:50.691 --> 00:44:54.561 align:middle line:-1
starting at $15 per month for 24 months,
00:44:54.628 --> 00:44:58.098 align:middle line:-1
or iPhone 12 mini for just $12 per month.
00:44:58.165 --> 00:45:02.169 align:middle line:-2
This is an unprecedented leap forward
for iPhone.
00:45:02.236 --> 00:45:05.372 align:middle line:-1
There is simply nothing like iPhone 12.
00:45:05.439 --> 00:45:06.974 align:middle line:-1
Back to you, Tim.
00:45:25.492 --> 00:45:29.796 align:middle line:-2
iPhone 12 and iPhone 12 mini
are absolutely amazing.
00:45:29.863 --> 00:45:32.533 align:middle line:-2
They are the start of a new era
for iPhone.
00:45:32.599 --> 00:45:36.103 align:middle line:-2
Yet that's just half
of our iPhone story today.
00:45:36.170 --> 00:45:39.973 align:middle line:-2
We want to take it even further
with our pro line of iPhones.
00:45:40.040 --> 00:45:41.608 align:middle line:-1
And here they are.
00:46:22.983 --> 00:46:25.385 align:middle line:-1
This is iPhone 12 Pro.
00:46:25.452 --> 00:46:28.522 align:middle line:-2
I'd like to hand it over to Joz
to tell you all about it.
00:46:34.361 --> 00:46:35.896 align:middle line:0
iPhone 12 Pro is designed
00:46:35.963 --> 00:46:39.433 align:middle line:0
for our users who want
the absolute most from their iPhone.
00:46:39.499 --> 00:46:43.704 align:middle line:-2
It takes our new design even further
with premium materials.
00:46:44.872 --> 00:46:49.943 align:middle line:-2
This includes a durable and beautiful
surgical-grade stainless steel band
00:46:50.010 --> 00:46:52.346 align:middle line:-1
and precision-milled back glass.
00:46:52.746 --> 00:46:56.416 align:middle line:-2
They come in four new finishes,
including an elegant silver,
00:46:56.483 --> 00:46:59.186 align:middle line:-1
a rich, deep graphite, a stunning gold
00:46:59.253 --> 00:47:02.155 align:middle line:-1
and an all-new Pacific Blue.
00:47:02.222 --> 00:47:04.691 align:middle line:-2
They're engineered
with an advanced PVD process
00:47:04.758 --> 00:47:07.227 align:middle line:-1
that provides a spectacular luster.
00:47:07.294 --> 00:47:10.664 align:middle line:-2
And our new gold uses a high-power
magnetron coating process
00:47:10.731 --> 00:47:14.134 align:middle line:-2
that gives the stainless steel
a stunning bright gold finish.
00:47:14.201 --> 00:47:18.605 align:middle line:-2
The pro models also feature
our incredibly durable Ceramic Shield.
00:47:18.672 --> 00:47:22.276 align:middle line:-2
And these models have best-in-class
water and dust resistance
00:47:22.342 --> 00:47:23.877 align:middle line:-1
with an IP68 rating,
00:47:23.944 --> 00:47:28.315 align:middle line:-2
so they can withstand submersion
at up to six meters for 30 minutes.
00:47:29.082 --> 00:47:33.954 align:middle line:-2
The pro design is complemented beautifully
with our new MagSafe accessories
00:47:34.021 --> 00:47:37.858 align:middle line:0
which provide easy and secure attachment
and high-power charging.
00:47:38.225 --> 00:47:39.459 align:middle line:-1
iPhone 12 Pro features
00:47:39.526 --> 00:47:42.863 align:middle line:-2
our industry-leading
Super Retina XDR displays.
00:47:43.697 --> 00:47:50.304 align:middle line:-2
We were able to go from today's 5.8-inch
to a much larger 6.1-inch display.
00:47:50.370 --> 00:47:54.608 align:middle line:-2
And iPhone 12 Pro Max increases
from today's 6.5-inch
00:47:54.675 --> 00:47:57.845 align:middle line:-1
to a more expansive 6.7-inch display.
00:47:57.911 --> 00:48:00.113 align:middle line:-1
We were able to grow these displays
00:48:00.180 --> 00:48:03.383 align:middle line:-2
but keep the form factors
nearly identical.
00:48:03.450 --> 00:48:06.220 align:middle line:-2
So for people who want
our biggest displays,
00:48:06.286 --> 00:48:09.022 align:middle line:-2
this is the largest display ever
in an iPhone,
00:48:09.089 --> 00:48:10.924 align:middle line:-1
with our highest resolution,
00:48:10.991 --> 00:48:13.527 align:middle line:-2
featuring nearly
three and a half million pixels.
00:48:14.461 --> 00:48:16.663 align:middle line:-1
HDR video comes to life.
00:48:16.730 --> 00:48:20.801 align:middle line:-2
High-resolution HDR movies and TV shows
that you stream over 5G
00:48:20.868 --> 00:48:22.769 align:middle line:-1
will look amazing.
00:48:23.303 --> 00:48:26.740 align:middle line:-2
Our pro models are packed
with pro-level performance.
00:48:26.807 --> 00:48:30.277 align:middle line:-2
While our competition is scrambling
to catch up with our chips from last year,
00:48:30.344 --> 00:48:32.546 align:middle line:-1
we remain generations ahead.
00:48:33.247 --> 00:48:36.316 align:middle line:-2
And our advantages
go beyond the CPU and GPU.
00:48:36.383 --> 00:48:39.553 align:middle line:-2
Together with our Image Signal Processor,
or ISP,
00:48:39.620 --> 00:48:43.557 align:middle line:-2
they enable powerful computational
photography for camera experiences
00:48:43.624 --> 00:48:46.793 align:middle line:-2
that simply are not possible
with traditional cameras.
00:48:47.594 --> 00:48:51.798 align:middle line:-2
For example, Deep Fusion uses
machine learning on the Neural Engine
00:48:51.865 --> 00:48:54.601 align:middle line:-1
for pixel-by-pixel processing of photos
00:48:54.668 --> 00:48:59.273 align:middle line:-2
with unprecedented detail, texture
and minimal noise.
00:48:59.806 --> 00:49:05.312 align:middle line:-2
To accomplish this, Deep Fusion uses
all the compute engines of the A14.
00:49:06.146 --> 00:49:08.382 align:middle line:-1
Our camera sensor captures multiple images
00:49:08.448 --> 00:49:11.552 align:middle line:-1
and processes them through the ISP.
00:49:11.618 --> 00:49:14.254 align:middle line:-2
The CPU computes
the alignment of the frames.
00:49:14.321 --> 00:49:16.557 align:middle line:-1
The GPU pre-processes the images
00:49:16.623 --> 00:49:19.293 align:middle line:-2
before running them through
the Neural Engine.
00:49:19.927 --> 00:49:23.263 align:middle line:-2
And then there's additional
post-processing done in the GPU.
00:49:23.897 --> 00:49:29.169 align:middle line:-2
With A14 Bionic, we are able to bring
Deep Fusion to all four cameras
00:49:29.236 --> 00:49:30.771 align:middle line:-1
of iPhone 12 Pro,
00:49:30.838 --> 00:49:33.740 align:middle line:-2
including the front-facing
TrueDepth camera.
00:49:34.775 --> 00:49:37.644 align:middle line:-2
We combine state-of-the-art
camera hardware
00:49:37.711 --> 00:49:39.646 align:middle line:-1
with this amazing compute power
00:49:39.713 --> 00:49:43.650 align:middle line:-2
to create a pro camera system
that is unlike any other device.
00:49:45.018 --> 00:49:48.021 align:middle line:-2
iPhone 12 Pro features
our amazing Ultra Wide camera
00:49:48.088 --> 00:49:51.024 align:middle line:-1
with a 120-degree field of view,
00:49:51.091 --> 00:49:55.028 align:middle line:-2
and our new Wide camera
with faster f/1.6 aperture
00:49:55.095 --> 00:49:59.700 align:middle line:-2
and 7-element lens
that lets in 27% more light.
00:49:59.766 --> 00:50:05.239 align:middle line:-2
iPhone 12 Pro also features a 52 mm
Telephoto camera for stunning portraits.
00:50:05.639 --> 00:50:09.309 align:middle line:-2
So iPhone 12 Pro delivers
high-quality optical images
00:50:09.376 --> 00:50:11.378 align:middle line:-1
at three different focal lengths,
00:50:11.445 --> 00:50:13.881 align:middle line:-1
with a 4x optical zoom range.
00:50:14.615 --> 00:50:17.217 align:middle line:-1
The larger size of the iPhone 12 Pro Max
00:50:17.284 --> 00:50:21.455 align:middle line:-2
provided us with an opportunity to do
even more with our pro camera system.
00:50:21.955 --> 00:50:24.224 align:middle line:-2
And here's Andrew
to tell you all about it.
00:50:42.976 --> 00:50:47.981 align:middle line:0
In iPhone 12 Pro Max, we've been able
to create our best camera ever.
00:50:48.916 --> 00:50:53.320 align:middle line:-2
We have a brand-new Telephoto camera
with a 65 mm focal length.
00:50:53.720 --> 00:50:57.324 align:middle line:-2
Moving from a 52 mm focal length
to a 65 mm
00:50:57.391 --> 00:51:00.894 align:middle line:-2
allows for longer framing
in the classic portrait style.
00:51:01.261 --> 00:51:05.065 align:middle line:-2
With the new Telephoto, you can now
optically zoom in two and a half times
00:51:05.132 --> 00:51:07.935 align:middle line:-1
for even closer shots or tighter crops,
00:51:08.001 --> 00:51:11.738 align:middle line:-2
which means improving
to a 5x optical zoom range
00:51:11.805 --> 00:51:16.176 align:middle line:-2
from the Ultra Wide's 13 mm
to the Telephoto's 65 mm.
00:51:16.243 --> 00:51:20.614 align:middle line:0
iPhone 12 Pro Max features
an all-new massive Wide camera
00:51:20.681 --> 00:51:23.650 align:middle line:0
with an f/1.6 aperture, a new sensor
00:51:23.717 --> 00:51:28.188 align:middle line:0
and new system for
Optical Image Stabilization, or OIS.
00:51:28.255 --> 00:51:30.257 align:middle line:0
Let me first tell you
about the new sensor.
00:51:30.324 --> 00:51:36.129 align:middle line:-2
It's 47% larger,
with 1.7 micron pixels, our largest yet.
00:51:36.196 --> 00:51:38.932 align:middle line:-1
Larger pixels plus a faster aperture
00:51:38.999 --> 00:51:40.801 align:middle line:-1
gives iPhone 12 Pro Max
00:51:40.868 --> 00:51:44.538 align:middle line:-2
an incredible 87% improvement
in low light,
00:51:44.605 --> 00:51:47.774 align:middle line:-2
which is our biggest leap
in light gathering capability.
00:51:48.642 --> 00:51:51.378 align:middle line:-2
On top of that,
we developed a completely new system
00:51:51.445 --> 00:51:53.714 align:middle line:-1
for optical image stabilization
00:51:53.780 --> 00:51:57.417 align:middle line:-2
that adopts a high-end DSLR approach
called sensor-shift.
00:51:57.951 --> 00:52:00.988 align:middle line:-2
Sensor-shift applies stabilization
to the sensor
00:52:01.054 --> 00:52:02.823 align:middle line:-1
instead of the heavier lens
00:52:02.890 --> 00:52:08.061 align:middle line:-2
to precisely control motion in X and Y
while maintaining sharpness.
00:52:08.128 --> 00:52:11.665 align:middle line:-2
This cancels both low
and high-frequency disturbances
00:52:11.732 --> 00:52:14.368 align:middle line:-1
like hand movement or vibrations in a car.
00:52:15.102 --> 00:52:18.672 align:middle line:-2
In addition, the OIS
on all our Wide cameras this year
00:52:18.739 --> 00:52:22.176 align:middle line:-2
can now make 5,000
micro adjustments per second,
00:52:22.242 --> 00:52:24.645 align:middle line:-1
which is five times more than last year.
00:52:25.379 --> 00:52:27.881 align:middle line:-1
Along with motion processing advancements,
00:52:27.948 --> 00:52:31.885 align:middle line:-2
we get stabilized exposure times
of up to two seconds in low light
00:52:31.952 --> 00:52:33.554 align:middle line:-1
for handheld shots,
00:52:33.620 --> 00:52:37.024 align:middle line:-2
equal to a full f-stop increase
in light gathering.
00:52:37.925 --> 00:52:40.961 align:middle line:-2
This sensor-shift system
is unique to Apple
00:52:41.028 --> 00:52:43.564 align:middle line:-2
and helps people capture
everyday situations
00:52:43.630 --> 00:52:45.599 align:middle line:-1
with extraordinary images.
00:52:46.066 --> 00:52:50.204 align:middle line:-2
And it delivers steady video
with a truly cinematic feel.
00:52:50.804 --> 00:52:53.807 align:middle line:-2
Now here's my colleague Alok
to tell you more about another feature
00:52:53.874 --> 00:52:55.776 align:middle line:-1
we created for our pro users.
00:52:58.312 --> 00:53:00.914 align:middle line:0
These are amazing cameras for pros,
00:53:00.981 --> 00:53:03.417 align:middle line:0
and we want to give our pros even more control
00:53:03.483 --> 00:53:05.853 align:middle line:-1
over the images they capture.
00:53:05.919 --> 00:53:08.288 align:middle line:-1
Many pros love to capture in RAW,
00:53:08.355 --> 00:53:11.792 align:middle line:-2
but they're missing the benefit
of our sophisticated image fusion.
00:53:11.859 --> 00:53:14.728 align:middle line:-2
So we'd like to show you a sneak peek
of a new feature
00:53:14.795 --> 00:53:17.130 align:middle line:-2
that combines the control
of shooting in RAW
00:53:17.197 --> 00:53:20.400 align:middle line:-2
with the power
of our computational photography.
00:53:20.467 --> 00:53:23.370 align:middle line:-1
And that's Apple ProRAW.
00:53:23.437 --> 00:53:25.639 align:middle line:-2
This will be
an incredible feature for pros
00:53:25.706 --> 00:53:27.941 align:middle line:-2
and will be available
in the iPhone Camera app
00:53:28.008 --> 00:53:32.012 align:middle line:-2
on iPhone 12 Pro and 12 Pro Max
later this year.
00:53:32.513 --> 00:53:36.416 align:middle line:-2
It provides many of the benefits
of our multi-frame image processing
00:53:36.483 --> 00:53:38.418 align:middle line:-1
and computational photography,
00:53:38.485 --> 00:53:41.288 align:middle line:-1
like Deep Fusion and Smart HDR,
00:53:41.355 --> 00:53:45.158 align:middle line:-2
and combines them with the depth
and flexibility of a RAW format.
00:53:45.626 --> 00:53:48.829 align:middle line:-2
In order to achieve this,
we constructed a new pipeline
00:53:48.896 --> 00:53:50.764 align:middle line:-1
that takes components of the processing
00:53:50.831 --> 00:53:54.868 align:middle line:-2
we do in our CPU, GPU, ISP
and Neural Engine
00:53:54.935 --> 00:53:57.471 align:middle line:-2
and combines them
into a new Deep Image file
00:53:57.538 --> 00:54:00.941 align:middle line:-2
computed at the time of capture
without any shutter delay.
00:54:01.475 --> 00:54:03.410 align:middle line:-1
And we do this for all four cameras,
00:54:03.477 --> 00:54:05.779 align:middle line:-1
dynamically adapting for various scenes
00:54:05.846 --> 00:54:08.315 align:middle line:-2
while maintaining
our intuitive camera experience.
00:54:09.116 --> 00:54:12.286 align:middle line:0
Things like sharpening, white balance
and tone mapping
00:54:12.352 --> 00:54:15.455 align:middle line:0
become instructions
rather than being baked into the photo,
00:54:15.522 --> 00:54:20.127 align:middle line:0
delivering full creative control
over color, detail and dynamic range.
00:54:20.794 --> 00:54:24.231 align:middle line:-2
Here you can see a photo
shot with Apple ProRAW.
00:54:24.298 --> 00:54:26.967 align:middle line:-2
Notice how it's taken full advantage
of Deep Fusion
00:54:27.034 --> 00:54:30.804 align:middle line:-2
to capture a wide range of light
and shadow from multiple exposures.
00:54:31.371 --> 00:54:34.241 align:middle line:-2
Because all the data is contained
in Apple ProRAW,
00:54:34.308 --> 00:54:36.410 align:middle line:-2
this image can be processed
in various ways
00:54:36.476 --> 00:54:39.746 align:middle line:-2
while retaining the crisp,
beautifully rendered detail.
00:54:40.347 --> 00:54:43.617 align:middle line:-2
You can edit Apple ProRAW
directly in our Photos app
00:54:43.684 --> 00:54:46.720 align:middle line:-1
and other professional photo editing apps.
00:54:46.787 --> 00:54:49.223 align:middle line:-2
We're also creating an API
for third-party apps
00:54:49.289 --> 00:54:52.192 align:middle line:-1
to capture images in Apple ProRAW.
00:54:52.960 --> 00:54:55.462 align:middle line:-1
This is really the best of both worlds.
00:54:55.529 --> 00:55:00.267 align:middle line:-2
The flexibility of RAW with the power
of Apple's computational photography.
00:55:00.801 --> 00:55:02.469 align:middle line:-1
And now, back to Joz.
00:55:05.672 --> 00:55:09.810 align:middle line:-2
iPhone 12 Pro allows you
to take absolutely stunning photos.
00:55:10.444 --> 00:55:15.282 align:middle line:-2
Even at dusk, you can see the incredible
color and texture in the shadows.
00:55:15.916 --> 00:55:18.418 align:middle line:-2
You can see this Ultra Wide shot
preserves the detail
00:55:18.485 --> 00:55:20.721 align:middle line:-1
in the cracks of the desert floor.
00:55:20.787 --> 00:55:22.256 align:middle line:-1
You can almost feel it.
00:55:22.656 --> 00:55:25.559 align:middle line:-2
With Deep Fusion,
you can even see the detail of her dress
00:55:25.626 --> 00:55:27.160 align:middle line:-1
in this low-light setting.
00:55:27.728 --> 00:55:29.296 align:middle line:-1
In this classic black-and-white,
00:55:29.363 --> 00:55:32.032 align:middle line:-2
you can feel the sun glistening
on the horse.
00:55:32.900 --> 00:55:35.869 align:middle line:-2
On a tripod,
we can take Night mode even further,
00:55:35.936 --> 00:55:40.541 align:middle line:-2
capturing the pop of color in the tent
as well as the stars in the night sky.
00:55:40.908 --> 00:55:43.110 align:middle line:-1
Now let's talk about pro video.
00:55:43.577 --> 00:55:44.678 align:middle line:-1
Year after year,
00:55:44.745 --> 00:55:47.714 align:middle line:-2
iPhone provides the highest quality video
on a smartphone.
00:55:48.215 --> 00:55:52.419 align:middle line:-2
Pros use iPhone to shoot TV shows,
news reports and even movies.
00:55:53.053 --> 00:55:57.391 align:middle line:-2
This has never been more important,
as our homes have become our studios.
00:55:57.958 --> 00:56:02.129 align:middle line:-2
In fact, for many TV productions,
from American Idol to Mythic Quest,
00:56:02.196 --> 00:56:05.399 align:middle line:-2
the show has been able to go on
because of iPhone.
00:56:05.866 --> 00:56:08.936 align:middle line:-2
This year, we're taking pro video further,
much further.
00:56:09.570 --> 00:56:13.473 align:middle line:-2
For the first time, we're bringing
HDR video recording to iPhone.
00:56:14.007 --> 00:56:18.111 align:middle line:-2
You can now record
in 10-bit High Dynamic Range.
00:56:18.178 --> 00:56:22.449 align:middle line:-2
This means we can capture
over 700 million colors.
00:56:22.516 --> 00:56:25.052 align:middle line:-1
That's 60 times more colors than before.
00:56:25.485 --> 00:56:28.589 align:middle line:-2
While you capture,
you get a live preview of your HDR content
00:56:28.655 --> 00:56:31.225 align:middle line:-1
on the Super Retina XDR display.
00:56:31.625 --> 00:56:35.529 align:middle line:-2
And we're also gonna do something
that no other device in the world can do.
00:56:35.596 --> 00:56:38.198 align:middle line:-1
iPhone 12 Pro is the first camera
00:56:38.265 --> 00:56:40.534 align:middle line:-1
to record in Dolby Vision HDR.
00:56:41.235 --> 00:56:45.138 align:middle line:-2
To accomplish this,
every single frame of 10-bit video
00:56:45.205 --> 00:56:48.342 align:middle line:-2
runs through our ISP,
generating a histogram
00:56:48.408 --> 00:56:52.112 align:middle line:-2
and allowing iPhone
to grade each frame in Dolby Vision,
00:56:52.179 --> 00:56:54.081 align:middle line:-1
live while you're recording.
00:56:54.147 --> 00:56:58.151 align:middle line:-2
And we can do this at 4K resolution
and 60 frames per second.
00:56:58.652 --> 00:57:01.288 align:middle line:-1
This is enabled by our Apple custom sensor
00:57:01.355 --> 00:57:03.524 align:middle line:-1
and the incredible power of the A14,
00:57:03.590 --> 00:57:07.828 align:middle line:-2
which does the intense processing
of these image algorithms in real time.
00:57:08.395 --> 00:57:12.065 align:middle line:-2
Prior to today, you needed
a pro studio lab and special equipment
00:57:12.132 --> 00:57:16.637 align:middle line:-2
to edit your original Dolby Vision footage
and then re-encode your files.
00:57:16.703 --> 00:57:20.541 align:middle line:-2
iPhone 12 Pro will be the first device
to edit in Dolby Vision,
00:57:20.607 --> 00:57:22.342 align:middle line:-1
right from the Photos app.
00:57:22.409 --> 00:57:24.178 align:middle line:-1
You can even apply filters.
00:57:24.811 --> 00:57:29.016 align:middle line:-2
iPhone will regenerate
the Dolby Vision tuning on the fly.
00:57:29.583 --> 00:57:33.687 align:middle line:-2
Oscar-winning cinematographer
Emmanuel "Chivo" Lubezki made a film
00:57:33.754 --> 00:57:36.924 align:middle line:-2
to showcase iPhone 12 Pro
with Dolby Vision,
00:57:36.990 --> 00:57:38.792 align:middle line:-1
and I'd like to show it to you now.
00:57:43.897 --> 00:57:48.135 align:middle line:-2
My name is Emmanuel Lubezki.
I am a cinematographer.
00:57:49.803 --> 00:57:53.607 align:middle line:-2
When I started shooting movies,
you had to rent a very expensive camera,
00:57:53.674 --> 00:57:56.777 align:middle line:-1
buy film stock, pay for developing,
00:57:56.844 --> 00:57:59.413 align:middle line:-1
special equipment for editing.
00:58:00.347 --> 00:58:05.752 align:middle line:-2
Now, you can really go out with
one of these devices and make a movie.
00:58:08.522 --> 00:58:13.594 align:middle line:-2
The iPhone Pro will allow filmmakers
all around the world to make films
00:58:13.660 --> 00:58:17.431 align:middle line:-2
that otherwise are impossible
because you don't have the means
00:58:17.497 --> 00:58:21.168 align:middle line:-2
or because the cameras are too heavy
or too complicated.
00:58:23.837 --> 00:58:28.942 align:middle line:-2
I think the next great cinematographer
or the next great film director
00:58:29.009 --> 00:58:32.546 align:middle line:-2
is already making movies
with one of these devices.
00:58:37.651 --> 00:58:40.754 align:middle line:-1
So iPhone is the first and only device
00:58:40.821 --> 00:58:46.326 align:middle line:-2
that enables you to capture, edit,
watch and share Dolby Vision video.
00:58:46.860 --> 00:58:49.830 align:middle line:-2
What an incredible
end-to-end pro video workflow,
00:58:49.897 --> 00:58:51.098 align:middle line:-1
right from your pocket.
00:58:51.598 --> 00:58:55.903 align:middle line:-2
And with 5G, sharing your videos
from the field has never been faster.
00:58:56.336 --> 00:59:00.174 align:middle line:-2
And we have another exciting capability
we're bringing to our new pro iPhones.
00:59:00.240 --> 00:59:02.242 align:middle line:-1
Here's Francesca to tell you more.
00:59:09.950 --> 00:59:13.754 align:middle line:0
We've pushed the industry
with depth technology over the years,
00:59:13.820 --> 00:59:16.857 align:middle line:0
and today we continue
that innovation with...
00:59:16.924 --> 00:59:18.458 align:middle line:-1
a LiDAR scanner.
00:59:19.226 --> 00:59:21.962 align:middle line:-2
LiDAR stands
for Light Detection and Ranging,
00:59:22.029 --> 00:59:26.133 align:middle line:-2
and it measures how long it takes light
to reach an object and reflect back.
00:59:26.200 --> 00:59:28.435 align:middle line:-1
We've adopted this technology for iPhone,
00:59:28.502 --> 00:59:32.206 align:middle line:-2
and with the machine learning
and depth frameworks of iOS 14,
00:59:32.272 --> 00:59:34.575 align:middle line:-1
iPhone understands the world around you
00:59:34.641 --> 00:59:36.877 align:middle line:-2
and builds a precise depth map
of the scene.
00:59:37.411 --> 00:59:41.748 align:middle line:-2
It enables object and room scanning,
photo and video effects
00:59:41.815 --> 00:59:44.818 align:middle line:-1
and precise placement of AR objects.
00:59:44.885 --> 00:59:47.788 align:middle line:-2
LiDAR makes iPhone 12 Pro
a powerful device
00:59:47.855 --> 00:59:52.159 align:middle line:-2
for delivering instant AR and
unlocking endless opportunities in apps.
00:59:52.693 --> 00:59:55.395 align:middle line:-2
The LiDAR scanner also takes
our pro camera system
00:59:55.462 --> 00:59:56.964 align:middle line:-1
to a whole new level.
00:59:57.631 --> 00:59:59.900 align:middle line:-1
With LiDAR's ability to see in the dark,
00:59:59.967 --> 01:00:02.436 align:middle line:-2
we use it for autofocus
in low-light scenes,
01:00:02.503 --> 01:00:06.106 align:middle line:-2
improving accuracy to focus
and reducing capture time.
01:00:06.173 --> 01:00:08.008 align:middle line:-1
Instead of hunting for focus,
01:00:08.075 --> 01:00:10.878 align:middle line:-2
the LiDAR scanner
can identify the subject,
01:00:10.944 --> 01:00:13.413 align:middle line:-1
focus and capture right away.
01:00:13.480 --> 01:00:15.782 align:middle line:-1
This works in photos and videos.
01:00:16.250 --> 01:00:19.987 align:middle line:-2
In fact, with LiDAR, we can improve
focus time in low-light scenes
01:00:20.053 --> 01:00:22.055 align:middle line:-1
by up to six times,
01:00:22.122 --> 01:00:25.792 align:middle line:-2
so your subject is clearly in focus,
without missing the moment.
01:00:26.527 --> 01:00:30.063 align:middle line:-2
LiDAR also improves depth
in low light for Night mode,
01:00:30.130 --> 01:00:33.667 align:middle line:-2
enabling stunning
Night mode portrait shots like this one.
01:00:34.368 --> 01:00:37.104 align:middle line:-1
Look at the incredible detail in the face,
01:00:37.171 --> 01:00:39.406 align:middle line:-1
the realistic color throughout the scene
01:00:39.473 --> 01:00:42.309 align:middle line:-2
and the blooming bokeh
in the lights in the background.
01:00:42.976 --> 01:00:46.880 align:middle line:-2
And that's the new LiDAR scanner
on iPhone 12 Pro.
01:00:46.947 --> 01:00:48.815 align:middle line:-1
Now back to Joz.
01:00:50.717 --> 01:00:55.455 align:middle line:-2
As you can see, iPhone 12 Pro
is loaded with incredible innovations.
01:00:55.522 --> 01:00:58.759 align:middle line:-2
And when you combine
these advanced capabilities with 5G,
01:00:58.825 --> 01:01:02.162 align:middle line:-2
it will enable you to do
so much more on the go.
01:01:02.229 --> 01:01:06.466 align:middle line:-2
And 5G is going to unlock even more
opportunities for our developers.
01:01:06.533 --> 01:01:08.435 align:middle line:-1
I'd like to show you a couple examples.
01:01:08.869 --> 01:01:14.875 align:middle line:-2
On-call physicians often need to review
complex medical scans anywhere, anytime.
01:01:14.942 --> 01:01:20.681 align:middle line:-2
OsiriX HD app and 5G enables them
to download these very large images
01:01:20.747 --> 01:01:22.449 align:middle line:-1
with lightning-fast speeds.
01:01:22.516 --> 01:01:25.118 align:middle line:-2
The ability to download
a full diagnostic scan
01:01:25.185 --> 01:01:27.855 align:middle line:-1
in a matter of seconds versus minutes
01:01:27.921 --> 01:01:31.358 align:middle line:-2
can make the difference between
life and death for a stroke victim.
01:01:31.792 --> 01:01:34.661 align:middle line:-2
And enterprise will be able to use
private 5G networks
01:01:34.728 --> 01:01:37.331 align:middle line:-1
for high reliability and low-latency apps.
01:01:37.831 --> 01:01:42.169 align:middle line:-2
Like JigSpace, which accelerates
setup of complex work spaces.
01:01:42.236 --> 01:01:44.505 align:middle line:-2
To set up a medical device
production facility,
01:01:44.571 --> 01:01:48.809 align:middle line:-2
Medtronic would normally create
a Six Sigma cardboard layout of the space,
01:01:48.876 --> 01:01:52.813 align:middle line:-2
taking weeks to design
and costing tens of thousands of dollars.
01:01:52.880 --> 01:01:56.049 align:middle line:-2
And now, with 5G
and the new LiDAR scanner,
01:01:56.116 --> 01:01:59.620 align:middle line:-2
iPhone 12 Pro enables teams
to immediately map the environment
01:01:59.686 --> 01:02:01.889 align:middle line:-1
and collaborate with their colleagues
01:02:01.955 --> 01:02:04.191 align:middle line:-1
to instantly place simulated equipment,
01:02:04.258 --> 01:02:08.228 align:middle line:-2
adapt it to the room layout
and outline process flows.
01:02:08.295 --> 01:02:10.931 align:middle line:-2
JigSpace on iPhone 12 Pro
enabled Medtronic
01:02:10.998 --> 01:02:15.335 align:middle line:-2
to completely transform projects
from weeks to hours,
01:02:15.402 --> 01:02:18.772 align:middle line:-1
reducing costs by more than 90%.
01:02:19.339 --> 01:02:24.678 align:middle line:-2
We really pushed the limits with
iPhone 12 Pro and iPhone 12 Pro Max
01:02:24.745 --> 01:02:27.447 align:middle line:-2
with stunning new designs
and larger displays.
01:02:27.514 --> 01:02:30.584 align:middle line:-2
They're packed with
our most innovative technologies
01:02:30.651 --> 01:02:34.121 align:middle line:-1
like the A14 Bionic chip, LiDAR scanner
01:02:34.188 --> 01:02:38.525 align:middle line:-2
and incredible pro camera system
powered by computational photography.
01:02:39.026 --> 01:02:42.729 align:middle line:-2
And now, here's a short film
we created about the iPhone 12 Pro.
01:02:45.032 --> 01:02:46.934 align:middle line:-1
[man narrating] A singular new design.
01:02:47.000 --> 01:02:49.069 align:middle line:-1
A reengineered chip.
01:02:49.136 --> 01:02:50.704 align:middle line:-1
And 5G.
01:02:51.205 --> 01:02:53.540 align:middle line:-1
This is iPhone 12 Pro.
01:02:54.875 --> 01:02:58.212 align:middle line:-2
The vertical band is precision-machined
from stainless steel.
01:02:59.313 --> 01:03:03.717 align:middle line:-2
The Ceramic Shield on the front
is tougher than any smartphone glass.
01:03:05.118 --> 01:03:09.756 align:middle line:-2
And tighter borders allow for
even larger Super Retina XDR displays.
01:03:12.159 --> 01:03:16.096 align:middle line:-2
5G is set to change the world
with radically faster speeds.
01:03:16.830 --> 01:03:21.368 align:middle line:-2
The hardware and software have been
optimized for the best 5G experience.
01:03:22.069 --> 01:03:25.739 align:middle line:-2
A14 Bionic has a smaller,
5-nanometer transistor,
01:03:25.806 --> 01:03:30.544 align:middle line:-2
which pushes the most powerful chip
in a smartphone generations ahead.
01:03:31.845 --> 01:03:33.814 align:middle line:0
A new and improved pro camera system
01:03:33.881 --> 01:03:36.583 align:middle line:0
makes the 12 Pro
the photographer's iPhone.
01:03:37.451 --> 01:03:41.822 align:middle line:-2
The larger iPhone 12 Pro Max
pushes these innovations even further.
01:03:42.990 --> 01:03:46.527 align:middle line:-2
Its bigger sensor
dramatically increases the detail captured
01:03:46.593 --> 01:03:50.097 align:middle line:-2
and helps improve low-light performance
by 87%.
01:03:53.567 --> 01:03:55.769 align:middle line:-1
The custom-designed LiDAR scanner
01:03:55.836 --> 01:03:59.640 align:middle line:-2
puts advanced depth-mapping technology
in your pocket.
01:03:59.706 --> 01:04:02.075 align:middle line:-1
You can now take a Night mode portrait
01:04:02.142 --> 01:04:06.113 align:middle line:-2
and unlock a new world of possibilities
for augmented reality.
01:04:10.317 --> 01:04:15.656 align:middle line:-2
iPhone 12 Pro smashes the benchmark
for highest quality video in a smartphone.
01:04:19.993 --> 01:04:23.764 align:middle line:-2
The movie industry can now count on it
as an essential piece of equipment.
01:04:26.867 --> 01:04:30.871 align:middle line:-2
It is the world's first device
able to capture, play back and edit
01:04:30.938 --> 01:04:34.141 align:middle line:-1
10-bit HDR footage with Dolby Vision.
01:04:35.609 --> 01:04:38.712 align:middle line:-1
iPhone 12 Pro comes in two sizes
01:04:38.779 --> 01:04:41.949 align:middle line:-2
and in four finishes,
including new Pacific Blue.
01:04:44.284 --> 01:04:47.788 align:middle line:-2
An integral part of this year's design
is MagSafe,
01:04:47.855 --> 01:04:51.592 align:middle line:-2
an intelligent system of magnets that
connect accessories in a whole new way.
01:04:55.762 --> 01:05:01.301 align:middle line:-2
All this and more make the iPhone 12 Pro
the most powerful iPhone ever.
01:05:04.905 --> 01:05:07.975 align:middle line:-2
Even with all of these incredible
pro technologies,
01:05:08.041 --> 01:05:11.111 align:middle line:-2
we are keeping the price
the same as today,
01:05:11.178 --> 01:05:15.148 align:middle line:-1
with iPhone 12 Pro starting at $999.
01:05:15.215 --> 01:05:19.987 align:middle line:-2
And we're doubling the starting capacity
to 128 GB.
01:05:20.053 --> 01:05:23.724 align:middle line:-2
And iPhone 12 Pro Max,
with our best cameras ever,
01:05:23.790 --> 01:05:25.592 align:middle line:-1
at $1,099.
01:05:26.059 --> 01:05:30.597 align:middle line:-2
We're rolling out 5G to more than
100 carriers around the world.
01:05:30.664 --> 01:05:33.333 align:middle line:-1
This is our fastest rollout ever.
01:05:33.400 --> 01:05:37.504 align:middle line:-2
iPhone 12 and iPhone 12 Pro
will be available for pre-order
01:05:37.571 --> 01:05:40.140 align:middle line:-1
this Friday, October 16th,
01:05:40.207 --> 01:05:43.310 align:middle line:-1
and available next week on October 23rd.
01:05:43.710 --> 01:05:47.981 align:middle line:-2
iPhone 12 Pro Max and iPhone 12 mini
will be available for pre-order
01:05:48.048 --> 01:05:50.350 align:middle line:-1
starting on Friday, November 6th,
01:05:50.417 --> 01:05:54.154 align:middle line:-2
and they will begin shipping
the following week, on November 13th.
01:05:54.855 --> 01:05:58.091 align:middle line:0
So this is our new iPhone lineup,
01:05:58.158 --> 01:06:01.295 align:middle line:0
starting with iPhone SE at just $399,
01:06:01.361 --> 01:06:05.098 align:middle line:0
and iPhone 11 is now just $599.
01:06:05.165 --> 01:06:06.834 align:middle line:-1
Now back to Tim.
01:06:30.157 --> 01:06:32.759 align:middle line:-1
Wow, what an amazing day.
01:06:33.227 --> 01:06:36.129 align:middle line:-2
This is the day
we've all been looking forward to.
01:06:36.196 --> 01:06:39.132 align:middle line:-2
It's remarkable to think about
where iPhone started
01:06:39.199 --> 01:06:40.767 align:middle line:-1
and where it is today.
01:06:41.368 --> 01:06:44.972 align:middle line:-2
Now with support
for high-performance 5G networks,
01:06:45.038 --> 01:06:47.741 align:middle line:-1
the powerhouse A14 chip,
01:06:47.808 --> 01:06:51.645 align:middle line:-2
Super Retina XDR displays
with Ceramic Shield,
01:06:51.712 --> 01:06:52.880 align:middle line:-1
MagSafe
01:06:52.946 --> 01:06:57.317 align:middle line:-2
and breakthrough camera systems
that even record Dolby Vision video.
01:06:58.185 --> 01:07:02.623 align:middle line:-2
And pro models that take the experience
further with a pro design,
01:07:02.689 --> 01:07:06.460 align:middle line:-1
four incredible cameras, LiDAR scanner
01:07:06.527 --> 01:07:10.364 align:middle line:-2
and the largest display
we've ever shipped in an iPhone.
01:07:11.198 --> 01:07:15.802 align:middle line:-2
We've come so far with a device
that is so important to our daily lives.
01:07:15.869 --> 01:07:19.406 align:middle line:-2
This marks the start
of a new era for iPhone.
01:07:19.873 --> 01:07:21.909 align:middle line:-1
And we announced HomePod mini,
01:07:21.975 --> 01:07:25.646 align:middle line:-2
with computational audio,
the power of Siri,
01:07:25.712 --> 01:07:29.416 align:middle line:-2
and a simple and private
smart home experience
01:07:29.483 --> 01:07:32.286 align:middle line:-1
all in a beautiful, compact design.
01:07:32.753 --> 01:07:37.191 align:middle line:-2
At Apple, we put the user
at the center of everything we do.
01:07:37.257 --> 01:07:42.296 align:middle line:-2
It means so much to us to create products
that make a difference in people's lives.
01:07:42.362 --> 01:07:46.533 align:middle line:-2
Products that make things simpler,
easier and more enjoyable.
01:07:46.600 --> 01:07:48.969 align:middle line:-2
And we couldn't be
more proud of these products
01:07:49.036 --> 01:07:51.772 align:middle line:-2
and the amazing teams
who made it all possible.
01:07:52.172 --> 01:07:54.675 align:middle line:-1
Thank you for joining us, stay safe,
01:07:54.741 --> 01:07:56.376 align:middle line:-1
and have a great day.
01:07:58.378 --> 01:08:01.481 align:middle line:-2
["Good Day for Dreaming"
by Ruelle playing]