♪
(Applause).
>> TIM COOK: Wow! Thank you!
Thank you! Thank you! Thank
you! Good morning! And welcome
to WWDC 2019!
(Applause).
It is so great to be with you
here today in San Jose. We are
so inspired by the millions of
incredible Apple Developers
around the world. Your dreams
and your passion and dwed
indication to fulfill those
dreams comes across so clearly
in the apps that you create.
Apps that enrich the lives of
millions of people around the
world. You make the world a
better place, and that is why we
are here this morning. So
welcome to WWDC!
(Applause).
WWDC is more vibrant than ever
with attendees from more
countries and more first-time
attendees than ever. In fact,
for most of you in the audience
this morning, this is your first
WWDC. So welcome!
(Applause).
Apple makes the best products in
the world. Products that
integrate world class hardware
with world class software and a
growing collection of world
class services to deliver
experiences unlike anyone else
out there. In March we held an
event to talk about our services
and introduce you to some brand
new Apple services. We launched
Apple News+, which offers a
beautifully designed experience
for more than 300 popular
magazines, digital publications
and newspapers. There is no
service out there quite like
this. I love it. And if you
haven't tried it, I encourage
you to do so.
(Applause).
We also announced Apple Arcade,
the world's first game
subscription service for mobile
desktop and living room
featuring over 100 new games
some from of the most innovative
game Developers in the world.
Apple Arcade will be available
later this year. And we
introduced Apple Card which will
completely reinvent the credit
card experience. Apple Card
will be available this summer.
And we announced Apple TV+,
which is a new home for the
world's most creative
storytellers. Now, while the
service doesn't launch until
fall, we thought it would be
really fun to share with you a
sneak peek of one of our
upcoming show from Ron Moore,
the executive producer behind
battle star Galactica and star
trek with his new series Ron
wanted to take us on a journey
in which the space race was a
little different than you might
remember it. And it has never
ended. So let's take a first
look at For All Mankind.
(Applause).
>> I believe this this nation
should commit itself to landing
a man on the moon and returning
him safely to the earth.
>> After thousands of years
gazing up in the heavens and
dreaming of this day, man is
about to set foot on the moon.
>> Across the world people wait
with baited breath.
>> Ladies and gentlemen, this is
a live signal. There he is!
The shock across the nation at
this event is just
indescribable. The Soviet
cosmonaut has been the first to
set foot on the moon.
I thought it was about being
first. It turns out the stakes
are much bigger than that.
>> Get back to work.
>> We are still in this thing.
>> Change of plans, gentlemen.
>> There is water on the moon.
This race will be ours to fight
for and to win.
We are not stopping there. We
need to accelerate the base.
>> You are going to be an
astronaut candidate.
>> No, I'm going to be an
astronaut.
>> We will go to Mars, Saturn,
the stars, galaxy.
>> Drifting right. Watch it!
>> This is Houston, do you
copy?
>> This is not the end of the
race.
We must keep our eyes to the
future.
>> Three, two ...
(Applause).
>> TIM COOK: Wasn't that great?
I've gotten an early look at the
entire season, and I loved it,
and I think you are going to
too. We can't wait to show you
this series and our other
original shows coming up this
fall. Now, Apple TV+ will be
available on the Apple TV app
which is across all of your
screens including your Smart
TVs. And, of course, the best
way to enjoy this content is
with AppleTV 4K which offers an
immersive cinematic experience
delivering the highest picture
quality of any streaming device
out there. Apple TV is powered
by tvOS, and tvOS is just one of
the software platforms that we
are here to talk about today.
So let's get going.
(Applause).
I'm excited to share with you
this morning how we are going to
make tvOS even more entertaining
and more personal. We
completely redesigned the Home
screen, making Apple TV come to
life from the moment that you
turn it on with full screen
previews of the best TV shows
and newly released movies.
Apple TV is designed to be used
for the whole family, but we
wanted to make it even more
personal. Today the Up Next
list has a mix of shows for
everyone in the home, but when
you sit down to watch TV, you
want to see the shows that you
love. So we are introducing
multiuser support for tvOS.
(Applause).
Now everyone in the home gets
their own Up Next list plus
personalized recommendations for
new shows and movies to enjoy.
Now, it's easy to switch between
family members using the all new
Control Center. It works just
like you would expect it to.
TV TvOS also delivers Apple
Music with over 50 million songs
with multiuse ir support,st,
everybody in the home gets their
own personalized music
experience. You are going to be
able to see lyrics to your
favorite songs in sync with the
music. This is really cool!
(Applause).
This is the best music
experience on television. Now,
Apple Arcade is also going to be
look amazing on the AppleTV 4K
this fall. Playing great games
like ocean horn 2, of course, is
even better with great game
controllers so we are extending
support to two of the best and
most popular game controllers
available. Xbox 1S. Yes. And
Playstation Dualshock 4
(Applause).
I think there is a few
Playstation fans out there.
Finally, let's talk about our
beautiful screensavers. We have
already captured some of the
most stunning locations around
the globe and even some from
outer space through our
collaboration with the
International Space Station.
This year, we are going under
the sea. Oh, it's awesome!
(Applause).
We've partnered with BBC Natural
History unit to shoot beautiful
4K HDR footage taking you to
places that few people have ever
experienced before. So that's
the new tvOS. More personal and
more entertaining than ever.
(Applause).
Now, let's talk about Apple
Watch.
(Applause).
Yeah! Apple Watch is the number
one Watch in the world. It
keeps you connected to the
people and information you care
about just by raising your
wrist. It tracks your workouts
and motivates you to stay active
throughout the day. And with
new features like fall
detection, heart notifications
and ACG, the Apple Watch has
truly become an intelligent
guardian for your health. For
so many of us, the Apple Watch
has become an essential part of
our daily life. Today we are
going to take another leap
forward with the watchOS to
bring new experiences to Apple
Watch while enhancing the ones
that you already love. To tell
you all about it, I would like
to invite Kevin to the stage.
Kevin.
>> KEVIN LYNCH: Thank you, Tim.
Good morning! So excited to be
here. We're thrilled at how
Watch is making such a
difference in so many people's
lives. This is driving us to
make Watch even more powerful
and more personal for you.
Let's start with Watch faces.
Now, these are something you
interact with most every day,
and we have more Watch faces
this year since the very first
Apple Watch.
(Applause).
From simply beautiful to richly
detailed, let's take a look at a
few of these. First, we have
the gradient face which is
smoothly animating with the
time. Then we have this large
Numerals face showing the
current hour in multiple
languages and the very modern
digital face showing you a great
look in multiple colors and then
the California dial, classic
design for Watch face. Many of
the faces you can add more
information to, such as adding
rich complications here right on
the California dial. Then we
have the solar face. This
visualizes the sun's 24-hour
path around the dial and you can
see it changing during the day
or as you rotate the Digital
Crown. These are just
beautiful!
(Applause).
Now, across all of the Watch
faces, we are introducing taptic
chimes. And when enabled on the
hour, you will feel a silent
taptic on your wrist and if
sound is on, you will hear an
audible chime like this. Yes,
that's a bird song! It's
actually a ran bin cap -- Robin
captured in Apple Park, I mean,
it was recorded in Apple mark.
The Robins are okay.
Now, let's talk about apps,
these are designed for quick
interactions on Watch. First,
we are bringing more Apple apps
to Watch. The new audio books
app to letet you listen to Apple
Books and Voice Memos so you can
easily record your thoughts.
(Applause).
And calculator.
(Applause).
And check this out. It also
includes the ability to do
typtip tip calculations
including the ability to split
the bill with friends.
(Applause).
Now, we are also giving
Developers great new tools and
APIs to build great apps for
Apple Watch. And we are now
making it possible to create
apps that run independently on
the Watch, no longer requiring
an companion iPhone app.
(Applause).
And now you can get extended
time to access sensor data and
complete sessions like physical
therapy with Kya or brushing
your teeth with Colgate or
medicating with Calm. And
watchOS 6 enables the streaming
audio API so you can go with
just your Watch and you can
stream great content like
Podcasts music, live sports
games so with new developer
tools and a new native UI
framework we are enabling a
whole new generation of apps for
Watch. Now, to make it easr
for you to discover these apps,
we are excited to bring the App
Store to Apple Watch.
(Applause).
You can browse apps curated by
our editorial team or find five
rate apps like Head Space,
Carrot Weather, Streaks, Nike
Run Club. You can search the
full App Store using dictation
or scribble or asking Siri. And
you can view product pages to
see information like the app
description, reviews,
screenshots. And finally, you
can purchase and install an app
directly on your Watch.
(Applause).
So discovering and using apps at
Apple Watch is going to be
ge get -- better than ever
with these great tools. We are
adding new health and fitness
capabilities. To tell you about
these, I would like to invite to
the stage Dr. Sumbul Desai our
vp of health to the stage.
(Applause).
>> SUMBUL DESAI: Thanks Kevin.
Apple Watch is an amazing health
and fitness partner and in
watchOS 6 we are adding even
more features to empower you to
better manage your health
starting with activity. Being
physically active is one of the
most important things you can do
for your health. If it were a
prescription, it would actually
be one of the most prescribed
medicines in the world. The
Activity app on Apple Watch
already v motivates you to
stay active. But knowing how
active you are over the long
term is just as important. It
gives you aI sense of your
overall fitness. So in watchOS
6, we are introducing Activity
Trends.
(Applause).
For nine key metrics it will
compare progress over the last
90 days with the last 365. If
the trends show that you are
maintaining or improving, you
will see an arrow pointing up,
and that's great, keep doing
what you are doing, but if you
are trending downward, we will
give you simple coaching to get
you back on track. You will see
trends for familiar metrics like
move, exercise and stand, but
you will also see trends for
some new metrics like your
workout walking pace, flights of
stairs climbed or even your
cardio fitness level. Activity
Trends will provide you with a
more complete picture of what
you can do to stay active, and
even more importantly give you
the motivation you need for
long-term tuck says.
success.
Now, let's talk about your
hearing health. Your hearing is
a precious asset. Think about
the sounds that surround you
every day. Hearing a friend's
laughter, listening to your
favorite song, protecting your
hearing is critical to living
your everyday life and
maintaining your independence as
you age. Since hearing loss is
often so gradual, it's important
to know when the sounds around
you are loud enough to impact
your hearing. Like when you are
in the middle of a construction
zone, at a sporting event or
playing your music really loud
to drown out your singing voice.
I do that all of the time. The
new Noise app uses the
microphone to detect decibel
levels and can notify you if
it's reached a level that could
impact your hearing. Because
the Watch is always on your
wrist, it's in a great position
to monitor your environmental
noise. If you tap the Noise app
you will get more detail and you
can use the complication to
check with the raise of a wrist.
It's an easy way to protect your
hearing health, and, of course,
this feature was designed with
privacy in mind. It only
periodically samples and does
not record or save any audio.
(Applause).
We think the Noise app is going
to make a big impact. Now,
there is one more new feature in
health and fitness, and all of
the women out there, pay close
attention because this one is
for you. Cycle Tracking.
(Applause).
Knowing more about your
menstrual cycle gives you a
window into your health from
simply ensuring that you are
prepared to understanding your
personal patterns and
regularities. As a physician I
know that understanding what's
normal for you is critical in
making informed decisions and
can enrich conversations with
your doctor. So in watchOS 6
the Cycle Tracking app gives you
a simple, discreet ways to
visualize your cycle on your
wrist. You can log key aspects
of your period and per felt club
Tim Toms and you can be notified
when it's about to begin. You
can choose to receive a fertile
window prediction so you are
better informed. This feature
is available on Apple Watch and
because we wanted to make this
available to hundreds of
millions of women around the
world, Cycle Tracking is also
available without a Watch in the
Health app and iOS, yes, for
everybody to use.
(Applause).
You can use it on your iPhone to
do all of those same functions
that can be done on Watch. We
are so excited to bring more
focus to this incredibly
important aspect of women's
health. Now, back to Kevin.
(Applause).
>> KEVIN LYNCH: Thank you Sumbul.
So the Health app is the best
way to see all of your health
data in one place, and we have
r redesigned it to be more
personal and meaningful to you.
In the new summary view you can
see health notifications, your
f favorites, as well as
automatically generated
highlights so you can see your
health data over time. For
example, if you are more active
than you usually are, how
consistently you may have been
mindful or how your heart rate
recovered after a workout. Is
the new Mel Health app will
bring you more powerful
perspective on your health. All
of this health data is securely
stored in your iPhone or
encrypted in iCloud, and since
there is nothing more private
than your health information,
you can decide if you want to
share data with selected apps,
if you would ■like to share
anything at all. Those are some
of the great new features coming
in watchOS 6. So give you a
look at some of this running
live, please welcome to the
stage watchOS program lead,
Haley Allen.
(Applause).
>> HALEY ALLEN: Thanks so much,
Kevin. I have been loving
watchOS 6 and I'm super excited
to have the opportunity to show
it to you today. This is the
new modular compact face and now
I can have a large info graph
complication alongside a
beautiful dial. And there is
room in the corner for a couple
of my five rate rich
complications like these new
ones wind and rain. Let's tap
customize and check out some of
the options. This is the new
Noise complication which tells
me how old it is in here. It's
pretty quiet. Let's make some
noise and see how this works.
(Applause).
Amazing! Thank you. That's
great. The next face I want to
show you is one of our most
popular faces and this year we
have made it even cooler because
you can customize it to our all
new monochrome style. I love
the simplicity of this two tone
look. In the middle is the
Audio Books complication and I
can tap it and reseem where I
left off. The controls are
great showing me exactly what I
need to see for that app. In
Audio Books I can tap at the
bottom and find the chapter I
want to listen to again. It's
never been easier to listen to
great books on the go. The last
face I want to show you is the
gradient face. Kevin showed you
how beautiful it looks full
screen and I can customize it to
add all of my favorite rich
complications. I'm constantly
multitasking with a busy job and
a son at home sometimes I only
have a moment to capture a quick
thought. Let me tap on the
Voice Memos complication in the
bottom right corner and do that
now. Remind Marcus that just
because you are almost seven
does not mean you get to, quote,
veto your bedtime.
Okay. Now, I'm super excited to
give you the first look at the
all new App Store. With curated
collections and apps it's super
easy to discover and download
great apps for the Watch. Let's
check out Chineasy, I can tap
here to see ratings and
screenshots. And I can download
it directly from my Watch. It's
super convenient. Let me show
you an app I have already
downloaded the MLB app, with the
new audio streaming APIs in
watchOS 6 I can listen into any
live game no matter where I am.
They aren't actually playing
right now, but let me tap here
and give you a preview of how
this works.
>> Two, one, pitch coming, a
swing and high drive to right
field. Going back to the track
it's got a shot. Right at the
wall. It is gone!
>> Yes, tnt that cool -- isn't
that cool? Come on.
(Applause).
Thanks so much. Those are just
a few highlights in watchOS 6, I
think you are going to love it.
Back to you, Kevin.
(Applause).
>> KEVIN LYNCH: Thank you, that
was really cool. Now, there is
so much more to watchOS 6 like
recognizing songs with Shazam
and automatic software updates
right on your Watch. Now,
lastly, we know how personalized
you like to make Watch from the
Watch faces to the physical
bands, and we are introducing
today some new summer colors and
annal new pride edition Watch
band.
(Applause).
It matches perfectly with the
new pride Watch face on your
Watch. So watchOS 6 is a large
step forward for Watch, and it's
really an honor for the team to
be crafting something so
personal to all of you. Thank
you. Back to Tim.
(Applause).
>> TIM COOK: Thank you, Kevin.
All of these great new features
will make the Apple Watch an
even more indispensable part of
your daily life. Now, let's
talk about iOS, the world's most
powerful mobile Operating
System.
(Applause).
Last year we delivered iOS 12,
which is full of amazing
features from dynamic new AR
experiences and Memoji to screen
time and faster performance, and
once again, iOS has the highest
customer satisfaction in the
industry. With an incredible
97%.
This is unbelievable!
(Applause).
And as always our adoption rate
is industry-leading as well.
85% of iOS customers are on the
latest release. And in fact,
iOS 12 has been installed on
more systems than any version of
iOS ever. Now, that's in stark
contrast to the latest offering
from those other guys which was
released before iOS 12, they
only have 10% adoption.
(Applause).
Now, this high adoption rate is
a huge benefit for both users
and Developers. Now, to tell
you about the next major release
of iOS, I would like to hand it
over to Craig. Craig.
(Applause).
>> CRAIG FEDERIGHI: Hello!
Thank you. Thank you. Okay.
I'd like to talk -- all right,
we got a lot to talk about this
morning. I'd like to talk about
our next big release of iOS.
Now, when it came to naming this
release, our crack marketing
team really surprised us this
year by demonstrating their
ability to count well into the
double digits, yes, it's iOS
13.
(Applause).
Now, iOS 13 is a huge release
packed with lots of
capabilities, but we nose that
nothing is more important to our
iPhone users than performance,
so this year, we worked top to
bottom the system making
everything faster that you do
the most, things like unlocking
with Face ID, now 30% faster.
(Applause).
Now, this one is cool. We have
changed the way that we are
packaging apps on the App Store,
and when this rolls out in the
fall with iOS 13, you will see
that your downloads are now 50%
smaller. And updates, 60%
smaller. But what's -- yes!
(Applause).
But what's really incredible is
the effect it has on app launch
speed. It's up to twice as fast
in iOS 13.
(Applause).
Now, we were able to do this in
a release packed with new
features and there is one that I
think is going to really
resonate with some of you here
and I would like to introduce it
to you now. Let's take a look.
(Music).
(Applause).
We are bringing Dark Mode to
iOS.
(Applause).
I'd love to show it to you live
now. All right! Okay. Let's
take our first live look at iOS.
Now, here it is in its
traditional light appearance
this gorgeous new wallpaper, but
now let's begin our dissent into
darkness. Look at that. The
gorgeous dark wallpaper and
notifications look great. Let's
take a look at our Widgets.
They look just awesome! Let's
take a look at some apps. We
will start with News. Check it
sought with a gorgeous dark
appearance, so nice. And your
calendar, your daily events have
never looked so awesome with
this really beautiful palette
and Notes. Look at the refined
texture, it's really fantastic.
Let's take a trip into Messages.
You see how your images, your
emoji, they look fantastic.
And, of course, the keyboard,
with an extra refined new dark
appearance, and some new tricks
because now when you type, you
can swipe.
(Applause).
Just like that. It's really
great. Let's take a look at
photos. Of course, it looks
fantastic in Dark Mode. Now,
this is our Dark Mode project
team at the project kickoff.
You see it was happy times.
They did slowly begin their
dissent into darkness. We take
the details very seriously.
Let's take a look at our new
share sheet. It looks awesome
in Dark Mode, but you notice in
the middle sharing suggestions
intelligently based on who you
share with and who appears in
the photos, you can share with
just a tap. It's so fast and
easy. And finally, music. Your
music looks great in Dark Mode.
It can go through some of my
recent play back. Of course,
start playing some music here.
♪ .
♪ and now for the first time
ever, time synced lyrics.
(Applause).
♪
And that is a Quick Look at
What's New with Dark Mode in iOS
13.
(Applause).
So great performance,
intelligent sharing, the new
quick path keyboard and Dark
Mode, but, of course, there is
much more to iOS 13, starting
with apps. Let's start with
Safari, Mail, and Notes. Now,
Safari has new options to
quickly change text sizing and
has per-website preferences.
Mail gets desktop class desk
formatting controls including
support for rich fonts and Notes
gets this beautiful new gallery
view, support for shared
folders, and much more. But
what we really -- where we
really went deep is with
Reminders, we have completely
reinvented the app, rewriting it
from the ground up to make it
more intelligent, intuitive and
powerful and easier than ever.
For instance, type what you want
and Reminders will understand
when and where to notify you, or
you can use the new quick type
bar, just tap and enter things
like location or even
attachments like Photos. With
tas,s -- tasks you can
associate to-dos with a top
level reminder. Smart lists,
they help you keep track of your
most important items and if you
tag a person in a reminder,
well, next time you are in a
messages conversation, you will
automatically get a notification
letting them know that now is
time to talk. It's really
handy. Next Maps. Maps is with
you everywhere you are from
work, home, or even on the go
with CarPlay. And our team
continues its obsession with
building the best possible map.
Now, we have outfitted literally
hundreds of planes and cars with
custom sensors and lidar and
driven over four million miles
to rebuild our map from the
ground up, and the results are
really impressive. Here is our
old map, and here is the new
map.
(Applause).
It's just great! Now, we expect
to roll out this map across the
entire U.S. by the end of this
year and select other countries
next year. But we didn't stop
there. There is much more to
maps, and to give you a Quick
Look at what's new, I would like
to invite meg Frost our director
of product design to the stage
for a quick demo. Meg.
>> MEG FROST: All right. Thank
you. I'm so happy to show you
What's New in Apple Maps. All
right. First, let's take a look
at that new map. As Craig said,
we have been driving and flying
all across the United States
collecting land and aerial data
to add significant new detail to
the map. So now roads and
beaches, parks and buildings
look great. We have also added
a couple of very useful new
features to our recently
designed launch screen, like
favorites, where I can add the
places I go every day for quick
and easy access. Now, I can
just tap and go. And with
collections, this is where I can
organize all of my favorites or
I can make lists of favorites to
share with friends, or I can
finally organize that next big
trip. Let's check out my SF
spots collection. Now, I have
been checking out China town.
You will notice in the upper
right-hand corner, there is a
new binoculars button. When I
tap that, I get a brand new look
around window. Yes, this is the
right place to drop in, so I'm
going to go full screen. With
look around, I get a gorgeous,
HiDef in addition, 3D view.
It's an awesome way to explore.
But this is my favorite part,
turn your phone, and hold on
tight, smoothly move down the
street.
(Applause).
Yep, I bet you haven't seen it
look like that before. I can
tap on labels to learn more
about new places. Yes, I think
I will check this one out later.
And those are just a few of the
new features that we will be
bringing to Apple Maps. Thanks
and back to you, Craig.
(Applause).
>> CRAIG FEDERIGHI: Thank you,
Meg. Now, we think Maps users
are really going to love
favorites, collections and look
around, but there is much more
to Maps, like junction view for
China, or the ability when you
are enroute to share an
up-to-date ETA with friends and
family with just a tap. But
what's most important is that
Maps has been designed to be
private and secure. We always
protect your identity and
activity, and there is no need
to flip a switch to ask Maps to
start respecting your privacy.
Because at Apple, we believe
privacicy is a f fundamental
human right and we Engineer it
into everything we do. This
year we are doing even more. I
want to focus on three big areas
starting with location. Sharing
your location with a third-party
app can really enable some
useful experiences, but we don't
expect to have that privilege
used to track us, and so this
year we are building in even
more protections. Now, for the
first time, you can share your
location to an app just once,
and then require it to ask you
again next time it wants it.
(Applause).
And if you do choose to grant an
app the ability to continually
monitor your location in the
background, we will give you
reports so you will know what
they are up to. Now, some apps
try to work around these
protections by scanning for
Bluetooth or WiFi signals to
infer your location. Well, we
are shutting the door on that
abuse as well.
(Applause).
Next, I want to turn to log in.
We have all seen buttons like
this, asking us to use a social
account log in to get a more
personalized experience with an
app. Now, this can be
convenient, but it also can come
at the cost of your privacy.
Your personal information
sometimes gets shared behind the
scenes and these log ins can be
used to track you. We wanted to
solve this and many Developers
do too. So now we have the
solution. It's called sign in
with Apple.
(Applause).
Sign in with Apple is the fast,
easy way to sign in without all
of the tracking. It's simple
API allows the developer to put
in a sign in with Apple button
in their app. You tap it and
you are authenticated with face
Face ID on your device,
logged in without revealing any
personal information.
(Applause).
Now, some apps may want your
name, and maybe even an email to
send you information when you
are outside the app. Now, we do
allow them to request this
information, but check this out,
you can choose to share your
actual email address or you can
choose to hide it, and when you
do, we will create a unique
random address that forwards to
your real address.
(Applause).
Yeah! A lot of love for random
addresses here. And that's good
news because we give each app a
unique random address. This
means you can disable any one of
them at any time when you are
tired of hearing from that app.
It's really great.
(Applause).
So, of course, this entire
experience is meant to help you
have control over your data.
Now, this is available across
all of our platforms, and also
on the Web. Now, next I want to
turn to HomeKit, our homes are
such personal places, places
where we deseven to feel safe
and -- deserve to feel safe and
secure so HomeKit has been
designed to protect the privacy
and security in your use of home
accessory. No accessory is more
personal than security cameras
that film in and around your
home. Now, unfortunately, most
home cameras today send people's
video up to the Cloud, so it can
be analyzed to tell the
difference between maybe a leaf
blowing in the wind and someone
at your door, but unfortunately,
this risks your privacy. We
have a new way, it's called
HomeKit Secure Video. Now --
yes. HomeKit Secure Video, in
that case the video is analyzed
in your home on your resident
iPad, HomePod or Apple TV and
then its encrypted and securely
sent to iCloud where no one,
not even Apple can see it.
(Applause).
Now, of course, you will be
alerted if there is any
activity, and you will be able
to review the recordings. Now,
storage for ten days of clips
will be included in your
existing iCloud accounts and
it wouldn't couldn't against
your storage. Netatmo, Logitech
and Eufy will be the first to
provide cameras with more to
come. In addition to cameras,
HomeKit supports a wide variety
of other accessories. But many
accessories don't just connect
via HomeKit, they connect via
the Internet and through your
router. Unfortunately, this can
leave them open to attack. And
we want to make sure that this
can't happen. And so we are
bringing HomeKit to routers.
Now, with HomeKit at the router,
we will automatically fire wall
off each of your accessories so
even if one were to be
compromised, it wouldn't be able
to access your other devices or
compromise your personal
information. The first HomeKit
enabled routers will be coming
from link sis, Eero and Internet
service providers like Charter Spectrum.
Next up, Messages, now, we have
all received messages like this,
like who is this guy? Well,
wouldn't it be better if you
could see something like this,
or maybe even this. Well, now
you can. Because with iOS 13
you and the people you message
with will be able to share your
name and your photo, and even
use Memoji or Animoji to create
a photo of yourself. Now, this
information is only shared when
you message with someone, so you
are completely in control of who
sees your name and picture.
Now, since we are all going to
be creating a lot more Memoji,
we wanted to make them even
better at reflecting our own
personal style, so we added a
huge amount of new options for
makeup, accessories and so much
more I we would like to have
some experts give you a Quick
Look.
>> DESI PERKINS: I'm Desi
Perkins.
>> PATRICK STARR: I'm Patrick
Starr.
>> DESI PERKINS: We are beauty
influencers.
>> PATRICK STARR: We are twoing
to show you how to make a cute,
flirty Memoji look.
>> DESI PERKINS: Using the
McUp and accessories in iOS
13.
>> PATRICK STARR: Starting with
eye shadow.
>> DESI PERKINS: This is my
favorite eye shadow, and it
comes in this cute Toolbar.
>> PATRICK STARR: Close your
eyes, let me see.
>> DESI PERKINS: Pink,.
>> PATRICK STARR: Red, you have
to go Dark Mode, darker,
darker.
>> DESI PERKINS: Seriesings,.
>> PATRICK STARR: Nose ring,
brow ring, ear ring.
>> DESI PERKINS: You can
customize your teeth, braces,
gap tooth, missing tooth.
>> PATRICK STARR: Mini grill.
>> DESI PERKINS: Ear rings, do
you think this will be cool?
I'm allergic to fake jewelry.
>> PATRICK STARR: Moving on,
hair. How about this?
>> DESI PERKINS: We have to
screenshot these. What else?
Hats.
>> PATRICK STARR: Hats!
>> DESI PERKINS: And glasses.
>> PATRICK STARR: Cute, cute,
cute, cute. What do we have
here?
>> DESI PERKINS: Last but not
least, Air Pods.
>> PATRICK STARR: Everyone,
these are our finished looks.
>> DESI PERKINS: Thanks, Pat,
for joining me.
>> PATRICK STARR: Don't forget
to like and subscribe.
>> DESI PERKINS: Craig, I have a
few tips for you. Let's connect
after the show!
(Applause).
>> CRAIG FEDERIGHI: So I think
that's given us all a great deal
to think about. (Laughter). We
are all going to have a lot of
fun personalizing our own Memoji
so we wanted to give you more
ways to use them. So we are
introducing something new. It's
called Memoji stic
stickers.
(Applause).
Now, instead of expressing
yourself like this with emoji in
your conversations, you can now
do it like this. We
automatically create a sticker
pack for you for each of your
Memoji. Now, of course, you can
use them in messages but we have
also incorporated them right
alongside emoji in the system
keyboard so you can use them in
apps like Mail or favorite other
apps like WeChat. And we have
made these usable not just in
more apps but also on more
devices because while actually
animating a Memoji puppet with a
face requires a device with a
TrueDepth Camera system, Memoji
stickers is now supported for
all devices with an A9 chip or
later. Next --
(Applause).
Next, I want to turn to camera
and photos where we have given
you great new ways to capture,
edit, and experience your
photos. Now, I'm going to start
with Portrait Lighting where we
put the power of the studio
right in your pocket. In iOS 13
we are taking Portrait Lighting
to a new level. And it starts
with a brand new effect we call
high key mono. It looks just
amazing. Now, we are also
extending Portrait Lighting so
you can adjust the intensity of
the Lighting Effect just like
you could in a lighting studio
by moving the lights closer or
farther away from your subject i
when you increase the iPad
tensity of the light it's like
moving the light closer. This
has the effect of smoothing kin
brightening eyes and facial
features or you can pull it back
for a more refined look. We
adapt this effect uniquely to
each style of Portrait Lighting.
Next I want to turn to photo
editing. We have a brand new
experience so that you control
every element of your photo.
You can see at a glance all of
your settings, and with just a
tap and a drag, you can make
adjustments. It applies across
all of our existing effects, and
many more that are new to iOS
13. But we are -- yes.
(Applause).
But what's really cool is we are
bringing all of this to video
for the first time.
(Applause).
Now, for the first time, you can
rotate a video. How about it!
(Applause).
But, of course, much more. You
can apply filters and all of
these effects. It's just
awesome. But, you know, our
biggest change this year is in
the way you can browse and
experience your photos. You
know, we all have so many photos
in our library, so much great
stuff in there, but it's all
often weighed down by pictures
of receipts and white boards and
screenshots. So now we are
using advanced Machine Learning
to remove duplicates and clutter
and let you focus on your best
shots. And we are taking these
photos and we are intelligently
organizing them to create a sort
of diary of your life. Using
this, you will be amazed at how
you discover the moments in your
life that matter to you the
most. Now, we do all of this
inside a brand new Photos tab.
And so to show it to you, I
would like to bring up the
leader of our photos app team
Justin Titi to give you a life
demo.
>> JUSTIN TITI: Thanks Craig.
I'm so excited to show you the
new Photos app. Here we are in
all photos. It's got a new home
right here in the Photos tab.
We have also given you more
control over how you view your
photos. You can pinch to zoom
out and see a bumple of bunch of
photos or zoom in. As you can
see, I take a ton of photos of
my kids, trying to capture the
perfect moment. Oftentimes my
best shots get lost in the sea
of images. That's what days is
for. I tap at the bottom, you
can seedays is cliewtly
beautiful. The clutter of the
similar photos is gone. I can
scroll and enjoy know. So
Photos uses intelligence to
create stunning layouts of my
photos. Every day looks great.
And you can see videos like this
Time-Lapse play automatically
for me bringing my library back
to life. As do live photos help
me re-live those really fun
moments.
And a simple trip to the
235R78er's market makes me
feel -- farmer's market makes me
feel like a professional
photographer. Let's check out
months, I just tap, and even
moving between views is
beautiful. So months organizes
the most meaningful events in my
library by month. So here is a
trip I took to Tahoe. My kids'
last day of school, and my
wife's birthday. Now, this is a
video we all take but forget to
enjoy and now it's playing for
me right here. Really fun
concert, and, of course, WWDC
from last year, these labs were
a blast! So that's months. It
makes it easy to browse the
greatest hits of your library in
one view. Let's head over to
Years. So years gives me a high
level overview of my library.
What makes years special is that
it's dynamic based on my
context. So today is WWDC and
photos knows I go to WWDC every
year, so now it's showing me all
of my WWDCs from the past. Go
try it out. It's awesome!
(Applause).
I can go all the way back to my
first WWDC in 2011. I was so
excited to be at that Keynote.
Now, years can do so much more.
What if today was my daughter's
birnl day, let me show --
birthday, let me show you what
that would look like. Years is
totally transformed and it's all
about my daughter. As a proud
dad, this brings me so much joy.
She's grown up so fast. Her
first bike, these fun times when
every meal was a mess, and this
is her first smile. And this
video just brings that moment
right back to life for me.
I can just tap, and I can
re-live that whole great day.
So that's the new photos app, we
think you are going to love it.
Back to you, Craig.
(Applause).
>> CRAIG FEDERIGHI: Thank you,
Justin. We are so excited to
have you try this out when you
experience it with your own
photos, it's a very meaningful
experience. So that's camera
and Photos, and as you can see,
there is so much to experience
in iOS 13. And now while much
of our interaction with iPhone
is through touch, we also
experience iOS in so many other
ways. We use iOS when we are on
the go with our Air Pods, when
we gather around to listen to
our favorite music on HomePod.
And when we are on the road with
CarPlay. And, of course, tying
together all of these
experiences is Siri. So to take
you through What's New with Air
Pods, HomePod, CarPlay, and
Siri, I would like to invite to
the stage Stacey Lysik our
Senior Director of OS program
management to the stage.
Stacey.
>> STACEY LYSIK: Thanks Craig.
Let's get started with Air Pods
where we have a couple of great
new features coming to iOS 13.
First, when you are wearing
AirPods Siri will now be able to
read your incoming messages to
you as soon as they arrive and
you can instantly respond.
Let's take a quick peek and see
how it works.
Amy said, can you meet for
coffee at 9:00 a.m.
>> Tell her I'll be there.
>> It's sent.
(Applause).
Just like that Siri helps you
stay in the moment, whether the
incoming notification comes from
the messages app or any third
party messaging app using
SiriKit.
(Applause).
Another great new feature is
audio sharing. We have all had
a time where we wanted to share
a movie or a song with a friend.
Now, you can with just a tap.
(Applause).
Like everything Air Pods, the
experience is magical. And when
you get home, there is no better
way to keep the music going than
with HomePod and its incredible
sound quality. To make that
transition seamless, we are
bringing Handoff to HomePod.
(Applause).
Now, when you walk through the
door, just bring your iPhone
close to your HomePod to
instantly hand off music, a
Podcast or a phone call. And
you can take it with you when
you leave the exact same way.
(Applause).
Today we are introducing Live
Radio. So you can ask Siri to
play stations from iHeartRadio,
tune in and radio.com. In fact,
we have over 100,000 radio
stations from all around the
world.
(Applause).
Now, home pod can learn to
recognize who in your family is
talking and personalize the
response.
(Applause).
Of course, this is great with
Apple Music so now when you ask
Siri to play you some music ited
on your taste and play history
and not anyone else's and the
personalization extends beyond
music to Messages, Reminders,
notes and more. So that's
HomePod. Next, let's shift
gears to CarPlay. CarPlay leads
the industry in adoption with
availability more than 90% of
cars sold here in the U.S. and
75% of cars sold globally. This
year, we have our biggest update
to CarPlay since the beginning.
It all starts with the CarPlay
dashboard where you can now have
music next to your maps and you
still have room for Siri smart
suggestions, like a garage door
opener when you get close to
home or a view of your next
calendar event. You can see
your whole day in the new
calendar app, music has been
redesigned so your album art is
front and center and beautiful.
Siri stays out of the way so you
don't lose sight of what's on
the display. Siri has always
been great for getting
directions or asking for many
music, and it now works with
third-party apps like Pandora
and Waze.
(Applause).
As you saw, Siri is with you
across so much of what we do on
iOS, and last year Siri became
even more powerful with the
introduction of Siri Shortcuts.
Shortcuts enable you to use your
apps through Siri, and in the
Shortcuts app you can create
your own personalized multi-step
Shortcut. Now, on iOS 13, the
app is built right in and it is
more powerful than ever. It is
now the one place you access all
of your Shortcuts, including
ones you have added to Siri, and
we make it easier to get started
with your first multistep
shortcut using a new feature
called suggested automations
which take your habits builts
and personalize -- habits and
personalize it to a template
like heading home or going to
the gym. Interest gral across
all -- integral across all of
these experiences how Siri
sounds. When we first started
we used short clips of audio
from actor recordings, but
sometimes when we put them
together it didn't always sound
as natural as we want the it to
be. So this year we have taken
a huge step forward using
cutting edge Machine Learning
called Neural Text to Speech
where for the first time ever,
the voice you hear is entirely
generated by software. As a
result, it's more, it has more
natural cadence and better
emphasis. It's most noticeable
when Siri is speaking longer or
more complex sentences. Let's
have a listen together starting
with iOS 12.
Absolute zero is the lowest
limit thermodynamic temperature
scale, a state at which the
enthalpy and entropy of a cooled
ideal gas reach minimum value
taken as zero.
all right. So
that's okay. But now let's try
iOS 13 with Neural Text to
Speech.
Absolute zero is the lowest
limit thermodynamic temperature
scale, a state at which the
enthalpy and entropy of a cooled
ideal gas reach minimum value
taken as zero.
Way better. Way better!
(Applause).
That's Siri along with Air Pods,
HomePod and CarPlay. Thank you.
Back to you, Craig.
>> CRAIG FEDERIGHI: Thank you
Stacey. So that's our next big
release of iOS, and there is so
much we didn't have time to talk
about, like the ability to deal
with call spam by sending
unknown callers directly to
voice mail. Yes.
(Applause).
Or low data mode or for our
enterprise customers, the
ability to Single sign-on to
enterprise acts and have
separate iCloud accounts for
your personal and work lives.
(Applause).
So you may notice there has been
one thing missing from the iOS
13 story, and that's iPad.
Yes.
(Applause).
Now, from the beginning, iPad
has been built on the technical
foundations of iOS, so, of
course, it gets all of these
great new features that we are
bringing to iPhone. But over
the years, iPad has also evolved
into something unique. You
know, with its giant canvas and
powerful features like
slide-over, split view, Drag and
Drop and Apple Pencil, iPad
delivers an experience is that
is truly distinct. We have big
changes coming to iPad this year
and the time has come to
recognize the platform in a
special way. Let's take a
look.
(Music).
(Applause).
>> CRAIG FEDERIGHI: That's
right. We are calling it iPad
OS. And I would like to give
you a first look.
So let's take a look at iPad OS.
Swipe home and the first thing
you notice is this tighter grid
of icons, so you have more tools
at your disposal right on your
Home screen. What I think is
super cool is Watch what happens
when I swipe over, I can now pin
my Widgets right on my Home
screen.
(Applause).
It's gorgeous. You get a lot of
information at a glance. Let's
turn to multitasking. Let's
start with slide-over, launch
into Safari and slide over from
the right-hand side of the
screen. You can see I have
messages there now. I can, of
course, change the app I have in
slide-over, I can pick up
Reminders and drag it on over,
now, I have Reminders in
slide-over, so next time I slide
out, of course, there is
Reminders, but what if I want to
get back to the last app? Could
we make that super easy? The
answer is yes. I can drag from
the bot tomorrow and they fan
out just like that with just a
tap I can switch apps. I can
even just slide along the bottom
to move quickly between my apps
in slide-over. It's really
great.
Now, next, I would like to talk
about Split View. Because now
we are bringing multiwindow
capabilities to apps on iPad.
For instance, I have a single
note right here in notes, but
what with I want to have two
notes side by side. Well, now,
I can. I can tap, drag, and now
I have a split with two notes.
(Applause).
Now, I can use this across
spaces as well, so here I have
two notes, but here I have a
Pages document. What if I have
notes I want to use while
working on my Pages document. I
am going to slide on over, pick
up another note, and I can just
move back to my Pages space, and
drop it over there. Now, I have
Pages right next to Notes. Now
that I have notes in all of
these different spaces, well,
you can guess how I can find
them, right? I bring up the
dock, tap on Notes and we have
app exposé now on iPad, here are
all of my notes spaces in one
place. Now, this just doesn't
work for system apps. It
also worked for third peasht
apps as well. In addition to
notes and Pages I can have two
Microsoft Word documents side by
side. That's enterprisey right
there. And it works great for
some of the work flows in apps
like Mail. So, for instance,
let's say I want to reply to
this message from Phil, well, I
can just start typing to Phil
and then I realize, you know, I
would actually like to draw on
many of my other contents of my
inbox for this reply. I can
drag that compose window off to
the side into Split View, even
create a split so I can see my
messages, I can tap through
these other messages. If I find
an image I want to put to my
message to Phil, just tap, drag
it out just like that, and check
this out, if there is a link I
want to preview, just tap and
hold. I get a preview of the
Web pairnlg. -- page, that
looks perfect for Phil, drop it
in here, better composing
through multitasking on iPad.
And that's a Quick Look at the
new Home screen and must
Multitasking in iPad OS.
(Applause).
But there is a lot more. Let's
start with Files. Now, browsing
in Files, of course, you have
icon view, list view, well, how
about column view. Great for
digging through deep file
hierarchies. You get a great
file preview right here and
quick actions for things like
rotating images, making PDFs,
and great rich metadata right at
the bottom. Now, we are also
improving the way you can share
files. For instance, in iCloud
Drive we now support folder
sharing.
(Applause).
And get this, we also have
built-in support for SMB file
sharing so you can share from
your work PC, home PC, right in
the files. Now, there is one
more. That's right, you can now
plug in a thumb drive.
(Applause).
So thumb drives, external disk
drives and SD cards, all show up
right in the files app, but now
this one is really great too.
Sometimes when you are working
with a camera, you would like to
impofort directly -- imFort
directly into an app like right
room and now you can.
There is much, much more.
Prienl it's a huge year for
Files this year, and it's also a
huge year for Safari. Safari is
just the perfect device for
browsing the Internet. It's
like holding the web in your
hands and this year we are
making Safari more capable than
ever. When you look at the Web
today it's often split into two
categories. On the one hand you
have the mobile Web designed for
the small screen and mobile
devices, and desktop sites that
are designed for large screens
like on your Mac and often
websites will serve up the wrong
thing for the iPad. Well, no
more. Because we are bringing
desktop class browsing to Safari
on iPad.
(Applause).
Now, with this Safari does all
of the heavy lifting, so instead
of the mobile site, you will see
the desktop site but it will be
sized perfectly for the iPad
display and have automatically
optimized for touch input. Now,
this also works great for apps
like Google dock Docks, square
space and word press. The
desktop class experience doesn't
stop there. We are bringing a
download manager to Safari.
(Applause).
30 new keyboard shortcuts, and
much more. Next I want to talk
about fonts. Now, we all know
that fonts bring out the
personality of a project, and
this year we are giving you a
new way to use custom fonts
inside of your favorite apps.
You will be able to download
them right from the App Store.
We are working with all of the
major providers of fonts. Next,
we are taking a big leap forward
in text editing, making it even
faster with the power of
Multi-Touch. So navigating long
documents, you can now grab the
scroll indicator and jump
anywhere in the document
instantly.
(Applause).
Now, moving the cursor is easier
than ever, just pick it up, and
drag it where you want it to
go.
And selecting text, just put
your finger down and drag out a
selection. There is no need to
double tap and no magnifying
glass getting in your way.
And -- yeah. And when you have
a selection, check this out, you
want to copy or cut, just a
three finger pinch to copy, and
a three finger spread to plop it
right down. This works across
all sorts of apps.
(Applause).
And if you make a mistake, don't
worry, just a three finger swip
to undo. No more shaking that
iPad.
Finally, I would like to talk
about Apple Pencil. Apple
Pencil has become an
indispensable tool for iPad
users. It's perfect for marking
documents, taking notes or doing
illustration. A critical part
of the experience is the
incredible low latency of Apple
Pencil. Our goal was to have it
be indistinguishable for making
marks on a physical piece of
paper. Apple Pencil already
leads the industry with a record
low 20 milliseconds latency, but
we have been optimizing and
advancing prediction algorithms
and today we are bringing that
latency down to 9 milliseconds.
It's incredible.
(Applause).
Now, of course, an important
part of your experience using
your pencil is a great tool
palette and a great set of tools
so new in iPad OS, we have
redesigned it and we are
providing a pencilKit developer
API so third-party apps can have
the same great experience. We
have also made it a lot easier
to markup anything on any app.
You can drag your pencil up from
the corner of the screen and
just like that you are you are
in markup. You can markup a
screenshot or even an entire
document. This works just great
throughout the system. Now, to
show you Pencil in action, I
would like to invite up Toby
Paterson. Our Senior Director
in charge of the iPad system
experience to give you a demo.
Toby.
(Applause).
>> TOBY PATERSON: Thanks Craig.
Okay. Well, let's jump into
Notes here and take a look at
the new text editing gestures.
It begins with a tap to place
the cursor up there at the top
of the screen, and then to move
the cursor, we will just grab it
with your finger, oops. Grab it
with your finger, put it exactly
where you wanted. Now, for
typing there is I the standard
keyboard, of course, but Watch
what happens when I pinch with
two fingers, it shrinks down to
a compact layout and this is
great for typing with one finger
or your thumb while holding your
iPad. I know. I do this a lot.
You can use quick path here.
Oops! Just like that. Now, to
select text, just hold your
finger on a word, sorry. Hold
your finger on a word and just
drag it out like that and our
new gestures make text editing a
breeze. It's a three finger
pinch, once to copy or twice in
a row to cut and then a three
finger drop gesture to paste it
into place like that.
(Applause).
It's really easy. Now, to undo
your gestures, or to undo
changes I want to reassure you
can still shake your iPad if you
want, but I do find the three
finger swipe to the left a
little bit easier. I want to
note that these gestures are not
limited to text editing only.
They will work in any
application that supports copy
paste, undo and redo. Okay.
Let's switch now and talk about
the pencil. So you can see here
at the tool palette with its
beautiful new design the new
tools and you can drag it around
the screen like this. You can
pin it to any edge of the
screen, you minimize it down in
the bottom like that, and then
with a tap or I crag, open it --
a drag, open it back up again.
Notes has been tailor made to
work well with the pencil, but
you can use this to markup any
application on the iPad. Let's
switch over to Safari and I will
show you how this works. So
Craig has put me in charge of
the next software offsite and I
want to share an idea with him.
Check this out. Watch as I drag
from the corner of the iPad with
my pencil like this. It takes
you right into markup where you
can see a screenshot of exactly
what you were looking at. But
many apps can now support a new
full page capture mode which you
select with this button at the
top. Here you can see the
entire document that you were
looking at. You can scroll
through it or use the side bar
on the right to quickly navigate
and as you would expect you can
mark it up with your pencil just
like this. I will pe bet we
ha a a few Rush fans, I think
Craig would make a -- just bring
up the share sheet and send it
off from here. That's how you
can easily markup anything on
your iPad. Back to you now,
Craig. Thank you.
(Applause).
>> CRAIG FEDERIGHI: Thank you
Toby. Those are some great
improvements to Ap Apple
Pencil and so much more for iPad
OS. There are a ton of features
that take iPad OS to the next
level. Well, that's what I have
for you now. I'm going to hand
it back to Tim. Thank you so
much!
(Applause).
>> TIM COOK: Thank you Craig.
These are just blow away huge
releases. IPad OS built on the
foundation of iOS takes the
distinctive experience of iPad
even further. In a powerful new
version of iOS, iOS 13, we can't
wait for all of you to get your
hands on these great new
releases. Now, let's turn to
the Mac.
(Applause).
We love the Mac! And our
customers do too. In fact, the
Mac is the number one in
customer satisfaction by far in
the industry. People use their
Macs to create amazing things,
simply and powerfully. We have
the strongest Mac lineup we have
ever had from the new MacBook
Air all the way up to the power
house iMac Pro. And for Mac
users looking to push the limits
of performance, there is one
more spot in our lineup that the
team has been working really
hard to fill.
(Applause).
Yes! To create a product that
will take ma'am further than --
Mac further than its ever gone
before, and I am so excited and
thrilled to show it to you now.
(Applause).
(Music).
(Applause).
>> TIM COOK: This is the new
MacPro and it's incredible.
(Applause).
It has a truly gorgeous design,
and remarkable performance to
match. It is the most powerful
Mac we have ever created. And
to tell you all about it, I
would like to invite John Ternus
to the stage. John.
>> JOHN TERNUS: Thank you, Tim.
I am so excited to be able to
tell you about this new MacPro.
Now, in designing this product
we wanted to build an
architecture that could meet
incredible diversity of pro
needs, a system that offers
virtually unlimited
possibilities for customization.
And key to this is a simple and
elegant solution for accessing
internal components. Now,
inside you will find a stainless
steel frame that forms a strong
internal structure for the
system and it provides a
foundation for modularity and
flexibility. The frame also
incorporated stainless steel
handles. They feel great in
your hand and make it easy to
move the system around. All of
the internal modules mount to
this frame, which means users
have 360 degree access to easily
configure components and every
sub system has been optimized
for performance. Let's start
with the processor. Now, we
have designed this new MacPro
for our customers who need the
ultimate in CPU performance for
tasks like production rendering
or playing back hundreds of
virtual Instruments. So we are
using a brand new Intel Xeon
Processor, and it has up to 28
cores.
(Applause).
And to get every last ounce o
offer form ance out of this
processor, we are giving it over
300 watts of power and massive
heat sync for cooling so it can
run fully unconstrained all of
the time. We also have an
extremely high performance
memory architecture. Six
channels in 12 slots enable an
incredible 1.5 tear ray bites of
system -- TBs of system metry. memory. Now, let's talk about
expansion. Many of our pro
customers need to add things
like fiber channel or audio or
SDI video to their systems we
are bringing PCI expansion back
to the Mac in a big way.
(Applause).
Because this new MacPro has
eight internal PCI slots. There
are four double wide slots and
three single wide slots, and
there is one additional half
length slot that we populate
with an I/O card. Now, the Ico
card has two thunder bolt three
ports, and there are also two
more thunder bolt 3 ports
conveniently located on the top
of the system. Feign lie, the
Mac -- finally the MacPro has
two built in ethernet ports.
One of the most critical areas
of expansion is graphics.
Graphics performance is so
important for tasks like
animating 3D film assets or
compositing 8K scenes or
building complex 3D
environments, but we wanted to
go beyond the typical graphics
card design so we invented
something new. It starts with
an industry standard PCI
connector so the slot maintains
compatibility with standard
cards. We have added a second
connector that allowed us to
integrate thunder bolt through
the system and provide a
tremendous amount of extra
power. In fact, at 500 watts
this module has the same power
capacity as the entire previous
generation MacPro. And instead
of adding its own dedicated fan,
we have a huge heat sync that's
quietly cooled by the MacPro
thermal system. We call this
the MacPro expansion model. And
using this architecture we are
going to offer multiple graphics
option, starting with the Radeon
Pro 580X. A great all around
graphics car. For a big upgrade
in graphics performance 9 MacPro
can be configured with Radeon
Pro Vega II. Vega II delivers
14 teraflops of graphics
computement. An insane one TB
per second of memory band
willth. With t t the
increased head room, we can use
two Vega II GP Us for double the
teraflops, double the memory and
double the memory bandwidth.
This is quite simply the world's
most powerful gra graphics
card.
(Applause).
Now, these two GPUs are
connected by the inf
Infinity Fabric Link which
allows data transfer five times
faster. This is a big deal for
apps that are optimized to take
advantage of multiple GPUs. And
if all of this wasn't crazy
enough, the MacPro can be
configured with two of these
modules.
(Applause).
Enabling up to 56 teraflops and
128 gigabytes of high bandwidth
memory. Now, we have also done
something really special for
video editing, one of the
challenges in working with high
quality cameras is the need to
convert files into proxy for
easier editing. This is a time
consuming and error prone
process. Being able to work
directly with native formats
would be a game changer in high
end work flows so we have built
a brand new card we call after
burner and it turns your MacPro
into a monster of a video
editing machine. After burner
is a hardware accelerator card
built with FPGA, and this is
capable of processing 6 billion
pixels per second.
(Applause).
So with this custom solution, we
have achieved an unprecedented
performance for the pro rez and
pro rez RAW codecs. But with
after burner the new MacPro can
play back an incredible three
streams of 8K pro pr rez RAW.
Or 12 streams of 4K. This is
ground breaking performance, and
it means we can finally say
goodbye to proxy work flows.
Now, of course, all of this
expiewt requires a mass --
commute requires a massive
amount of power so we have given
1.4 kilowatt power supply. All
of that power requires a capable
coomg system so the MacPro has
thee enormous fans and one
blower that can generate up to
300 cubic feet per minute of air
flow. When it's under your desk
it's an quiet as an iMac Pro.
The beautiful aluminum housing
slides over the frame and
latches into place. It's unique
three dimensional vents are both
machined on both internal and
external surfaces. The
resulting pat tern maximizes air
flow while creating an extremely
rigid structure and finally
optional wheels make it easy to
move the MacPro around your
studio.
(Applause).
As you can see, utility and
function define the design of
the new MacPro, and while the
specs we have been talking about
are impressive, we have really
been focused on delivering real
world performance where it
matters most. To do that, we
have been working closely with a
number of pro app Developers.
Is this includes Adobe, Auto
Desk, Serif and Blackmagic who
are announcing support for the
new MacProed to today.
Blackmagic is seeing per
performance games. They can tap
into the CPU and GPUs to add
effects and coloring in real
time on native 8K content. This
is a work flow that has never
been possible before the new
MacPro. Side effects, red, epic
are also announcing support
today. Avid is taking advantage
of the expansion capabilities to
do something never before
possible in a single work
station. They are enabling
support for up to 6HDX cards.
Is this yields nor I/O,
increased voices and two times
the processing than any other
system can achieve. 3D app
Developers like Unity, Pixar,
Foundry and Maxon are also
announcing support. Maxon is
seeing 20% faster GPU render
performance than on a windows
work station maxed out with
three of the latest video cards.
We are excited to announce that
Maxon is bringing Redshift
render engine to the Mac
optimized for Metal. And
finally -- there you go. The
folks at oavme Otoy are
hard at work building a version
of Octane that will shine with
the GPU performance of the
MacPro. We are thrilled by the
excitement and commitment we are
seeing from all of these great
Developers. And, of course, our
own internal app teams are
wreelly excited about the MacPro
as well. Now, I would like to
bring up David Earl to give you
a firsthand list look at what
you can do in logic and final
cut on the new MacPro. David.
(Applause).
>> DAVID EARL: Thanks John. I
am thrilled to show you Logic
Pro running on the new MacPro.
To get started we are going to
open up this music score from a
documentary that was shot in
Kenya. What you see is the
logic project and every row is a
track and every track represents
an individual musical instrument
performance. Let's have a
listen.
(Music).
♪ .
♪ okay. So we wanted to have
some fun and see just how far we
could push this powerful new
Mac. What you are looking at
here is a brand new version of
logic and the theme of this
release is all about
performance. So show
performance I'm going to use
these incredible sampler
libraries. I use the libraries
so it sounds like a real
orchestra when I create parts.
Let's add a 50 piece percussion
ensemble to the score. And you
know what, how about 100 piece
orchestra.
♪ .
♪ and how about another full
orchestra just because, you
know, we can.
♪ .
♪ now, many composers have to
actually add a second and third
computer to be able to run these
massive orchestral libraries but
the new MacPro with CPU power
and ram can do this all in a
single unit. So, of course, I'm
going to need a lot more to push
this MacPro. So let's add a ton
more tracks. So we have never
seen this before in logic. I
have 300, 400, 500, we can now
have a thousand audio tracks and
a thousand software Instruments
in logic.
(Applause).
That's four times the amount
that we had in our previous
version of lodge iks, and --
logic, and, of course, with this
going on we have to check the
CPU. That's 56 threads across
28 cores with more tracks and
plug-ins than we have ever seen
before in logic. The MacPro
still has power to spare. It's
a monster for running logic.
Okay. Now, let's take this
music score over to Final Cut.
It's the Soundtrack for this
beautiful documentary that was
shot and edited in HDR it
follows Amy Vitale on a recent
assignment to Kenya.
Now, what we see here, we have
never seen before in a Mac.
This is AK pro res RAW playing
back at full resolution, what
makes 8K amazing is that there
is over 33 million pixels in
every frame which means it looks
great on a huge display like
this but excludes enough
resolution we can crop in and
reframe for 4K projects and we
can add 8K effects in real time
like this animated tidal and I
think I'm going to go in and add
advanced color correction and
lens flair without stopping. I
don't have to wait for it to
render. So far we have been
Watching a single stream of 8K
pro res RAW but this has after
burner installed which means we
can push it further and we can
have our single stream of 8K
ProRes RAW, add another stream
of 8K and third stream 8K ProRes
RAW running simultaneously,
that's 100 million pixels. This
has never been seen.
(Applause).
Never been seen before on any
video editing software on any
computer. It's a power house
and absolutely by far the most
powerful Mac that's ever been
created for professional film
makers and musicians. Thank
you. Back to you, John.
(Applause).
>> JOHN TERNUS: Thank you,
David. That performance is
nuts. So is the new MacPro. It
is the most configurable, most
expandable and by far the most
powerful Mac we have ever made.
But, of course, an extraordinary
computer desevens and ex
extraordinary display to tell
you about that I would like to
bring out Colleen Novielli from
the marketing team. Colleen.
(Applause).
>> COLLEEN NOVIELLI: Thank you,
John. Good morning. Displays
are incredibly important to our
pro customers because they play
a vital role in creating their
life's best work. Yet today if
you look at their wish list,
there is no single display that
gives them every feature they
have asked for, and this one
feature, High Dynamic Range or
HDR, it's incressingly requested
because it's yet to be delivered
with pro level precision. What
is HDR? HDR is a way to bring
content to life by better
reflecting what the eye can see
in the real world. The eye sees
the highlights, really dark
blacks, vibrant color and all
the details in between. Std
more and more devices can play
HDR content so more and more
pros who create that content,
they need a great HDR display.
Is there there is one class of
displays called reference
monitors. But they are still
missing these features, and they
are incredibly expensive. This
one is $43,000.
So our goal, it was simple.
Make a display that expertly
delivers every feature that pros
have asked for. Like the
MacPro, the design is stunning
and every element is built for
pros. And it's the most
incredible panel we have ever
made. It's a 32 inch LCD
display with over 20 million
pixels, and with two 18 pixels
fer inch it's a 6K Retina
display.
(Applause).
It's the largest Retina display
we have ever made. It's over
40% larger than the iMac 5K
display giving pros more room
for their tools and content. It
has P3 and true 10 bit color and
reference modes built in. All
expertly calibrated at the
factory. And we keep that color
accurate at a super wide viewing
angle by using a cutting edge
polarizer for contrast that's 25
times better than a typical LCD
display.
(Applause).
It's awesome!
Now, the cover glass has our
industry leading antireflective
coating, but for challenging
lighting conditions we have
created an innovative matte
option. This coating, it
scatters the light, but it also
5Ds unwanted haze and sparkle
and lowers the contrast, so
instead, we precisely etch the
glass itself for a nano texture
surface and this means quality,
contrast along with flow
reflectivity. Next, we have
delivered HDR at a level never
seen before. Now, for great HDR
images you need extreme
brightness right next to extreme
contrast or deep blacks, and
this is incredibly hard to
achieve. So we have designed a
back lighting system like none
other in the world.
First, a large array of blue
LEDs generates extreme
brightness. We calibrate every
single LED on every single
display at the factory and then
this feeds a massive algorithm
and then this modulates each LED
based on the content rapidly,
then we use custom lenses and
reflectors to actually shape and
precisely control the light.
Now, a typical thermal system
would make this impossible to
achieve for more than a few
minutes. So we did something
amazing. We designed the rear
lattice pattern to act as a heat
sync and this doubles the
surface area quietly extracting
heat from each LED. The results
are incredible. This display
can maintain 1,000 nits of full
screen brightness indefinitely.
(Applause).
Forever. And 1600 nits peak.
And this is going to allow our
pros to do things they have been
dreaming about. So, for
example, video editors can now
work with their HDR content
exactly as i its intended and
photographers can edit an
amazing image like this for
hours. And that is not all.
Those images are going to have
gorgeous, incredibly nuanced
contrast, an incredible
1 million to one contrast
ratio.
(Applause).
The images this display produces
are truly stunning. With these
capabilities, we have taken this
way beyond High Dynamic Range.
This is extreme dynamic range or
XDR, and so we call this display
the Pro Display XDR.
(Applause).
So now, we have delivered every
feature on the pro wish list,
but there is more. Thunder bolt
3 will provide seamless one
cable connectivity. So with a
15 inch MacBook Pro you can have
a stunning two display desktop
set up or with the MacPro you
can connect an incredible six
displays with 120 million
pixels. Yes!
(Applause).
Yeah! That's right! Now, there
is one more feature that does
not get much attention on other
displays and that's the stand,
which is as pro as the display
itself. First, it has an
amazing counter balancing arm
that makes the display feel
virtually weightless. It
provides tilt and height
adjustment and it maintains the
display's angle as it's ra
raised or lowered and it has
rotation for Portrait Mode.
(Applause).
And this is perfect for
retouching photos, designing a
Web page or writing code.
Yeah!
And it's removable. It quickly
detaches from the display to
pack it up and take it on
location. And finally, for pros
with unique mounting
requirements, we have designed a
base amount adapter that
attaches in a matter of seconds.
So that's the new Pro Display
XDR. It's the only display in
the industry that delivers every
feature on a pro's wish list and
more. And now, all pros can use
the same display across the work
flow and have the same
incredible XDR viewing
experience with all of the
features they need to create
their life's best work making
this the world's best Pro
Display.
And now back to you, John.
(Applause).
>> JOHN TERNUS: Thanks Colleen.
So that's the new MacPro and Pro
Display XDR. Ground breaking in
every way, they deliver
performance and capabilities
that will forever change pro
work flows. Now, the new MacPro
will start with an 8 core Xeon
processor, and a 256 gigabyte
SSD. If you look at other
systems configured with compbl
components you will see they
cost around $8,000. The new
MacPro will start at $5,999.
(Applause).
And it's going to be available
this fall. Now, we know a lot
of customers use the MacPro
really want to be able to rack
mount them in edit bays and
machine rooms. To support this
we are also going to have a
version optimized for rack
deployment.
(Applause).
As for the Pro Display XDR,
well, the reference monitors we
talked about can cause tens of
thousands of dollars and still
not match the feature set. The
Pro Display XDR will be
$4,999 for the display itself.
And the nanotech version will be
$5,999 the Visa adapter will be
$199 and the pro stand
So that is the new MacPro and
Pro Display XDR. Now, back to
Tim.
>> TIM COOK: Thank you. Thank
you John, and thank you Colleen.
We can't wait to get the new
MacPro and the Pro Display XDR
into the hands of our pro users
and see all the great things
they are going to create with
them. Powering the Mac
experience is macOS the most
advanced desktop Operating
System.
(Applause).
The latest release of macOS is
Mojave with system wide Dark
Mode and new features for both
finder and desktop that were
inspired by pro users but
designed for everyone. It's
been a huge hit with Mac
customers. The next release of
macOS brings more exciting new
features to the Mac, and to tell
you all about it, I'd like to
invite Craig back to the stage.
Craig.
(Applause).
>> CRAIG FEDERIGHI: Great to be
back with all of you again. For
our next major release of macOS
we are moving out of the desert
into the beautiful waters off
the California coast, a place
for sailing, diving and so much
more. It's macOS Catalina.
(Applause).
Now, Catalina includes cool new
features, some really fresh new
apps and some powerful
technology for Developers.
Let's take a look. We begin
with iTunes. Now, iTunes
started completely focused, rip,
mix, and burn songs on your Mac.
And then came the iTunes Music
Store kicking off the digital
music revolution. And then it
took on Podcasts, and it
redefined radio. And then
video. Introducing us to
on-demand movies and ad-free TV,
and if that weren't enough, it
also handled all of your syncing
making possible the first iPod
and iPhones. Well, now,
customers love iTunes and
everything it can do. But if
there is one thing we hear over
and over, it's can iTunes do
even more? I think it can.
Like how about calendar in
iTunes. I mean, you could have
all of your appointments and
your best tracks right in one
app. Could we take it further.
I think so. How about Mail in
iTunes? And maybe Safari in
iTunes? And how are you going
to switch between these apps,
well, of course you will add a
dock. I think we've nailed it.
(Applause).
"Truth Be Told" our team had a
better idea. The future of
Apple Music our iTunes at not
one app but three, Apple Music,
Apple Podcasts and Apple TV.
(Applause).
Let's start with Apple Music
because Apple Music and Catalina
is the best music app we have
ever made with its singular
focus on music, it's so simple,
but it has all of the powerful
music features you expect from
iTunes all while being just
blazingly fast. It's the best
place for Apple Music
subscribers with personalized
recommendations from a catalog
of over 50 million tracks. And
for those of you that use iTunes
to sync, we made that experience
better as well. Because now
when you plug in your phone,
this is what you see. Nothing.
(Applause).
If you do want to sync, you can
find it in the side bar in
finder, all of your sync options
are right there.
(Applause).
And next let's turn our
attention to Podcast. It brings
a dedicated Podcast listening
experience to the Mac and it
features all of the great
features you are used to in iOS,
like listen now where you can
see new episodes and keep track
of your listening across all of
your devices and it has a great
new feature and it has to do
with search. Sometimes you hear
about something on the radio
maybe or something on the news
and you think I want to hear
more about that, but you are not
sure what show it was on or even
that it appeared in the title,
well, now we use Machine
Learning to index the contents
of the spoken content of
Podcasts so now you can search
the content and find the Podcast
with just a few clicks in the
app. It's great!
(Applause).
And finally, the Apple TV app,
your new home for TV and music
on the Mac. Now, you will love
having access to Watch now,
including all of your great
channels like HBO and Showtime,
and it has all of your purchased
movies for iTunes as well, and
they have never looked or
sounded better because now on
recent Macs we have support for
4K HDR play back on the Mac with
HDR10 and Dolby Vision. And
Dolby Atmos play back as well so
you will experience amazing
spatial audio rendered right how
of your MacBook's speakers.
That's Apple Music, Apple
Podcasts and Apple TV, and now I
want to turn to something new.
We call it side car. Yes. Now,
Mac users love connecting their
laptop to an external display so
they can spread out their work,
but often when they have to
leave on the go, they have to
leave that display behind.
Well, no longer, because now you
can use your iPad as a second
display for your Mac.
(Applause).
It's great. You can spread out
your work right across your
iPad, but, of course, some pro
users like using these dedicated
tablets for precise input on
their Mac. Well, now with the
iPad and Apple Pencil, you can
do that too. It works both
wired and wirelessly so you can
get comfortable, and it works
across all of your favorite Mac
Apps that support tablets. Now,
next I want to turn to
accessibility. Now, we believe
technology is most powerful when
everyone can use it. So we
Engineer a wide array of
assistive technologies into our
all of our products. Now, for
users with physical motor
limitations, voice can be an
extremely powerful way to
operate a computer. And this
year we are proud to introduce
voice control. Now, voice
control let's you control your
Mac entirely with your voice,
and not just that, we are also
bringing it to iOS as well. I
would like to show you just how
transformative this can be.
>> Wake up. Voice control is a
break through feature that gives
you full control of your
devices, with just your voice.
It's a whole new way to do
everything you love
Correct love. 16.
Open photos. Control up, show
numbers. 13.
Click share.
3.
Tim, next field. Let's ride
this one today. Thumbs up
emoji. Click send.
Open Maps. Show grid. Long
press it. Open app switcher.
4. Tap share.
Tap Tim.
Tap send.
♪
Hey, good to see you. Open
music. Turn up the volume.
♪ .
♪
(Applause).
>> CRAIG FEDERIGHI: So that's
voice control. Now, it
leverages the latest Siri voice
recognition technology to
precisely understand what you
are saying and all of those
commands and your voice is
processed locally on device so
none of that audio goes to
Apple. Now, next, I want to
turn to a new solution that
helps you find your Mac should
it ever be lost or stolen. It's
called find my. Now, find my
combines Find My IPhone with
Find My Friends and it's now
available on the Mac and iOS
devices as well. And it has a
new twist, because it can now
even locate Apple devices that
are off line. Now, this is
particularly important for Macs
because often your laptop is
folded up in a bag, asleep, and
no longer on the network. Now,
the way this works is really
cool. Let's say you have
misplaced your MacBook. So even
when it's off line and sleeping
it sends out a secure Bluetooth
beacon that can be detected by
other people's Apple devices
nearby. Now, they can relay
your MacBook's location to the
network and ultimately back to
you so you can find it. Now,
what's amazing is that this
whole interaction is end-to-end
encrypted and anonymous. It
uses just tiny bits of data that
piggyback on existing network
traffic, so there is no need to
worry about your battery life,
your data usage, or your
privacy. Next, activation lock.
We are bringing activation lock
to your Mac to make it far less
attractive to thieves. It's
amazing on all Macs with a T2
security chip and it works just
like on your iPhone and iPad.
So in the unfortunate event that
your Mac ever is stolen, the
thief will find it completely
useless because they can't even
install or boot it unless you
reactivate it with your
credentials. Now, I want to
turn to apps because there is
much more to the App Storey in
Catalina. Now, you will find of
course the beautiful new photo
browsing experience in Photos.
Up dated start page in Safari.
The brand new gallery view in
notes. And a completely
redesigned Reminders app, but
also for the first time we're
bringing Screen Time to the Mac.
Now, it has all of the same
great features from iOS, so you
and your family can understand
the complete picture of your use
across all of your devices and
all of the limits are enforced
across all of your devices. We
think this is going to be great
for families. Now, of course,
Mac users love third-party apps
and they love to have more on
the platform. We have been
working on a new project that
internally we call Project
Catatast, and it's new
technology that let's Developers
quickly and efficiently create
apps for the Mac based on their
existing iPad apps. Now, there
are over a million iPad apps out
there and we think some of them
would be fantastic on the Mac,
now, iPad Developers, of course,
would also love to have a
greater audience to sell their
apps to. And there are
100 million active Mac users out
there waiting for them. Now, if
you are running Mojave you have
already used Catalyst technology
because we used it to build
News, Stocks, Voice Memos, Home,
that was just V1 and we have
learned a lot since then. We
have spent the last year
expanding the number of
categories of apps the
technology could support and we
have tuned it up so it results
in a much better Mac App. We
are pleased to announce that we
are making cast lift available
to -- Catalyst available in
macOS Catalina.
(Applause).
Now, the experience starts right
here in XCode just open up your
existing iPad project, check the
Mac check box. And just like
that you will get a huge head
start because XCode
automatically builds in all of
the fundamental features like
cursor controls, window controls
and so forth, and that let's you
focus on the finishing touches,
maybe a translucent side bar,
pull down menus or whatever
features would make your app
just great on the Mac. Now,
this means one Development Team
for the first time can build a
single app that can span all the
way from iPhone to iPad to Mac.
Now, we have been working with a
number of Developers previewing
Catalyst technology, and we have
already seen some great Mac
Apps. For instance, the great
racing game Asphalt 9: Legends
from Game Loft. Here is what
they had to say.
And Twitter excited to come back
to the Mac with a native app
And finally, we asked Atlassian,
Developers of Jira cloud,
leading project management
solution for agile software
development to give Catalyst a
try. To tell you more about it
I would like to invite Rob
senior iOS Engineer to the
stage, R Rob, come on up.
>> ROB CHATFIELD: Thanks, Craig.
Jira has been on the web for
years, and recently we have put
a lot of effort into mobile.
Like our iOS app that offers
quick and easy access to your
projects on the go. Many of you
have asked us for a similar
experience on the Mac. Well,
today, I am thrilled to announce
that we have done just that. We
are impressed that we were able
to get the Jira project up and
running in just a few days and
it's a huge project. Now, our
iOS devs are Mac Dev too. One
code base, one team. Here is a
preview. The boards view looks
amazing on the Mac display with
plenty of room for multitasking,
and the benefit of this being a
native app is that its insanely
fast. We can switch between
these views instantly, which is
a level of performance you just
don't get on the Web. And this
is one project. So all of the
work we did on iPad
automatically translated to the
Mac, like keyboard shortcuts,
Spotlight, and Drag and Drop.
And it was easy to add those
finishing touches that make it
perfect for the desktop. For
example, we added our top tasks
into the custom Toolbar. All of
this never would have happened
without Project Catalyst. We
are super excited to be bringing
the Jira app to Mac and can't
wait for you to try it. So look
for Jira Cloud in the Mac App
Store later this year. Thank
you very much!
(Applause).
>> CRAIG FEDERIGHI: We are
really excited about this
technology and excited to see
what apps you all bring to the
Mac App Store this fall. So
that's macOS Catalina. Sidecar,
strong security improvements,
great new system apps and
Project Catalyst bringing a
whole new way to bring new apps
to the Mac. You know, you have
seen a lot today in terms of
tools for pro users, and you
know who our biggest group of
pros is? Well, it's Developers,
all of you. And, you know,
everything we do for Developers
is focused on the goal of
helping you create the greatest
and most innovative apps and we
do this by providing tools and
technologies designed to give
you a head start. Well, this
year we have a whole bunch to
talk about, like Metal and Core
ML, but we are going to cover
that later in the conference.
Today I want to focus on just
two areas. AR and Swift. And
we will start with AR. Today we
have three really big
announcements, starting with
RealityKit. Creating complex 3D
environments can require deep
knowledge of 3D modeling and
mastery of sophisticated gaming
engines like Unity and unreal,
but what about the Developers
who want to incorporate 3D and
AR in their apps but they don't
have that experience. That's
where RealityKit comes in. It's
built from the ground up for AR
with photo realistic rendering,
amazing effects like camera
motion blur and noise, and it
seamlessly integrated into ARKit
and has a native Swift API. How
do you actually model 3D
content? That's where Reality
Composer comes in. Reality come
poser is a new app featuring
Drag and Drop interface and a
library of high quality objects
and animations making it
incredibly fast and easy to
build an interactive
environment. It's integrated
with XCode, but it's also
available on iOS. So you can
edit, test, and tune your app
right on the device where it
will ultimately be delivered.
Of course, the foundation of AR
on iOS is ARKit, and ARKit is a
major update. I want to focus
on one area around the
improvement in the way people
are handled in AR scenes
starting with people occlusion.
Now, this is insane. What used
to require painstaking
compositing by hand can now be
done in real time.
(Applause).
Now, by knowing where these
people are in the scenes you can
see we can layer virtual content
in front and behind them, and
check this out, Motion Capture.
Just point your camera at a
person and we can track in real
time the positions of their
head, their torso and their
limbs and feed it as an input
into the AR experience.
(Applause).
Now, Developers are going to do
amazing things with ARKit 3, and
that brings us to Minecraft.
Minecraft is the best selling
game of all time, and a great
platform or creativity. So to
see how ARKit is enabling
Minecraft to go to the next
level, I'm happy to welcome to
the stage Lydia Winters and Saxs
Persson from Mojang.
(Applause).
>> LYDIA WINTERS: Thanks Craig.
Our amazing community inspires
us to push boundaries and build
unique experiences. We are here
today to show you our newest
creation.
>> We have been dreaming about
Minecraft in the real world,
Minecraft in Augmented Reality.
We share a vision with Apple how
AR can uniquely connect us to
the world and today technology
is ready for the vision. We
built something we think is
pretty special.
>> LYDIA WINTERS: We are excited
to demo GamePlay for the very
first time right here on stage.
(Applause).
This is Minecraft Earth.
>> SAXS PERSSON: Let's start
with the basics. This is a real
living, breathing Minecraft
world right on your tabletop
with red stone circuitry,
fireworks, flowing water. You
can break anything, you can play
with your mobs, and when I look
at Lydia,ky see what tool she is
olding and I can see her name,
and I can see anything she is
building.
>> LYDIA WINTERS: I will put
myself into the build. There I
am.
>> SAXS PERSSON: Nice. Looks
just like you. Let's use Motion
Capture and make your character
wave. Try one wave. Try the
double wave. Cool.
>> LYDIA WINTERS: This looks
amazing on the tabletop, but
let's use the stage.
Here we go.
(Applause).
>> LYDIA WINTERS: Look, mom, I'm
in m Minecraft!.
>> SAXS PERSSON: You fit right
in with the new people occlusion
feature like you can fit right
into your Minecraft world. That
only works on iOS.
>> LYDIA WINTERS: It's like hide
and seek.
>> SAXS PERSSON: This is a fully
interest or active world even at
this scale. There are some
interesting levers over here, I
will press the one with the
feathers on it.
>> SAXS PERSSON: Watch out for
the chickens.
>> LYDIA WINTERS: Chickens.
>> SAXS PERSSON: I will put
seeds in my hand. They should
come rushing over.
>> LYDIA WINTERS: So cute! Hey
Saxs, there is another lever
over here it has TNT on it, I'm
definitely going to pull it.
>> SAXS PERSSON: Watch out.
>> LYDIA WINTERS: I'm right on
the edge. Skeletons.
>> SAXS PERSSON: Lydia I'm going
to help you out with the
skeletons.
>> LYDIA WINTERS: Thank you.
>> SAXS PERSSON: Uht-oh,
chicken, sorry.
>> LYDIA WINTERS: Oh, know.
Skeletons only.
>> SAXS PERSSON: I'm trying.
All right. That's a huge cave
underneath you we can light up.
>> LYDIA WINTERS: It's hard to
believe that there is nothing on
the ground or around us on the
stage. It's incredibly
immersive.
The fun, quirkiness and
surprises of Minecraft are all
around to discover. Oh, no,
Saxs, a creeper!
(Applause).
>> LYDIA WINTERS: It's always a
creeper.
Minecraft takes on its biggest
dimension yet, earth. Unleash
your creativity, build with
friends and turn the real world
into your Playground.
>> SAXS PERSSON: Go to Minecraft
dot net to learn more. We can't
wait to see what you do in
Minecraft Earth. Thanks,
everyone.
>> SAXS PERSSON: Thank you!
(Applause).
>> CRAIG FEDERIGHI: Isn't that
great in now, just to be clear,
no chickens were harmed on the
stage at WWDC. I know it was
life like, but that was an
illusion. That's ARKit 3,
RealityKit and Reality Composer.
It's a huge year for AR. It's
also an enormous year for
Swift.
(Applause).
Now, platform programming
language transitions they only
come along every 20 to 30 years.
You k know, C and Objective-C
those were created in the 70s
and 80s and Swift was just
launched five years ago and it's
amazing how strong it's been
going. There are over 450,000
apps on the App Store using
Swift, and Developers are loving
it.
(Applause).
Yes. Thank you all.
But, you know, a new language
enables new paradigms and with
it, new frameworks. Now,
Objective-C enabled AppKit and
then UIKit improving developer
productivity by an order of
magnitude and igniting the app
revolution. Now, when we
introduce Swift, the first step
was to make sure Developers
could access these great
frameworks while taking
advantage of the languages,
speed, and expressiveness, but,
of course, the biggest gains
were yet to come. The true step
function in development would
only come when we engineered a
new framework, built from the
ground up to take advantage of
everything that Swift had to
offer. Today we are announcing
that new framework. It's called
SwiftUI.
(Applause).
Now, SwiftUI is built in Swift
for Swift. And it provides a
new paradigm. You specify UI
with simple declarations. It
makes code really easy to write
and really easy to understand.
It's designed to help you build
better apps with way less code.
For instance, let's take an app
like this, a simple list. We
have all written one of these.
It turns out if you want to
write this with support for all
of the modern features you might
end up writing something like
this in UIKit. It's actually
quite a bit of code. Here is
that same thing in SwiftUI.
That's it!
(Applause).
Just a few lines of Swift code.
Yes. Now, there is so much that
SwiftUI gives you. It frees you
to focus on the functionality in
your apps and we automatically
do new things for you like when
we add Dark Mode your app gets
it automatically. And the
framework is only part of the
story because in XCode there's a
new interactive development
experience, you can think
Mr. About it like Playgrounds
cranked to 11 built for apps.
To show you SwiftUI in action, I
would like to invite Josh
Shaffer, the head of our iOS UI
frameworks team to the stage to
give you a live demo. Josh.
(Applause).
>> JOSH SHAFFER: All right.
Thanks Craig. Let me show you
how easy it is to get started
with SwiftUI. On the canvas on
the right you can see my simple
hello world app. And I can
select the text on the canvas
and when I do XCode highlights
the code in the editor on the
left. Watch what happens when I
edit it. The preview updates
immediately.
(Applause).
Now, to get started let's open
our library of views. We can
see options and drag one out and
drop it on the canvas. As soon
as I do, the code is added to
the editor on the left. With
simple Drag and Drop, we can get
real code created instantly, and
built in inspectors let us
adjust the layout of our views
exactly like you would in an app
like Keynote. The inspectors
are tailored for each type of
view so you can see the kind of
options that you have, and
choose exactly the one that you
want. And I can use the exact
same tools to edit the code
directly too. So with just one
step, we can take this view we
have been building and convert
it into a scrollable list of
views.
Now, a list requires content.
Thanks. It's really
incredible.
So a list requires content and
for that we can bring in a model
object I created earlier and
start connecting it up to our
views. For the first pubc app
written with SwiftUI we thought
it would be fun to let our
friends in product marketing to
choose the name. Here we have a
list of themes but we need a
place to display a release name.
For that we can drag in a custom
component a created earlier and
drop it at the top. Now, even
with this little amount of code,
SwiftUI already provides default
support for really common
features like localization for
right-to-left languages and, of
course, iOS 13's new Dark Mode.
(Applause).
All right. Now, let's make this
interactive. So that when we
select a row in the table we
will display a name for the
theme. We are ready to test it
out, and with just a click, we
go from designing our app to
interacting with it, right in
XCode.
Now, testing within XCode is
incredible, but I want to try it
on a device too, so with just
one more click we can now
install it on our phone and be
ready to try it out there. So
let's try farms, or maybe food.
That's great, but what's really
incredible about this is that we
can start to edit it live right
on the device. So SwiftUI
includes built in support for
animated transitions. Let's see
options and pick a cool one for
the top. This time when we
choose a name it will animate
in. So let's say deserts or
maybe beaches. That's better,
but we all know that product
marketing chooses these names
randomly, so to get a feel that
matches that reality, let's wrap
our banner in a custom
randomizer component I built
earlier to help us pick a name
and now we are ready to choose
the next name for macOS. That
one is not great. Let's try
wurn one more. Cute animals
seems promising. That one is
perfect. All right because
SwiftUI includes built in
support for integrating with
other Apple frameworks I thought
it would be fun to use
RealityKit to view Flying
Squirrel. It looks like it's
going to be amazing. That's a
Quick Look at building
interfaces with SwiftUI and
XCode previews. You are going
to love it.
(Applause).
>> CRAIG FEDERIGHI: What do you
think?
(Applause).
Now, I'm sure that many of you
are really excited to adopt
SwiftUI in your apps and the
good news is you can do it
starting with a single view all
the way up to a whole
application. And this isn't
just for building iOS apps. For
the first time ever, we now have
a native framework for building
Watch apps as well.
(Applause).
But not just that, SwiftUI is
available across all of our
platforms and it provides
bindings to all of the native
controls so you can customize
experiences specifically for
each all while using a common
API. It's incredibly powerful.
Now, that's just some of our big
news for Developers this
morning. I want to thank you
all for spending the time with
me. You are so awesome. I will
hand it back to Tim. Thank
you.
(Applause).
thank you Craig.
What an incredible morning!
Have you enjoyed it?
(Applause).
Today we moved all of our
software platforms forward
providing customers new ways to
enrich their lives and powerful
tools to Developers so they can
continue to change the world.
All of the platforms will be
available as a beta today.
(Applause).
And the public seed for macOS,
iOS and iPad iOS will be
available in July, and, of
course, all of this great
software will be available to
users in the fall.
(Applause).
Now, you will also be able to
get an early look at the new
MacPro and the Pro Display XDR
in our Pro Studio just across
the street. I encourage you to
do that. We have a huge week
planned for you guys, with more
than 100 sessions, more than 200
hands-on labs, and over a
thousand Apple engineers that
are here to help you. So seek
them out. We can't wait to see
what you guys are going to dream
up and how you are going to
continue to change the world.
Now, before I close this
morning, I would like to thank
everyone that worked so hard at
Apple on all of the products
that you saw this morning.
These guys have given up their
nights and weekends from their
families and so on, so forth,
and many of these innovations
are years in the making. So
thank you. Let's give them a
round of applause.
(Applause).
Yes. Thank you all for coming,
and sharing the time with us.
Have a great week! Thank you!
(Applause).